Podcasts about findability

In this episode of Marketing vs The World, Abbie Dando sits down with Natasha Hill, Managing Director and Co-owner of Bottle, to explore how PR can influence every stage of the funnel—not just brand awareness. They delve into the evolving landscape of digital PR, its impact on SEO, and how to integrate it across marketing strategies. On a more personal note, Natasha shares her experiences pushing herself outside of her comfort zone, both professionally and personally, and why it's important to keep growing. Listen in for insightful strategies on PR, and tips on how to challenge yourself in both work and life.In this episode, Abbie and Natasha discuss:Natasha Hill's Career JourneyNatasha's path from working at a large agency in direct marketing to becoming the Managing Director of Bottle.How she transitioned from in-house marketing roles to co-owning a digital PR agency.The challenges and triumphs of completing a management buyout just before the pandemic.Demystifying PR: Traditional vs Digital PRWhat PR really means and the difference between traditional and digital PR.Digital PR for SEO: Why PR isn't just about brand awareness, but also plays a crucial role in driving organic traffic and search engine rankings.How forward-thinking brands like Gusto and AXA Healthcare are using PR for both fame-building and SEO.PR's Role Throughout the Marketing FunnelFame, Findability, and Fulfilment: How PR influences every part of the funnel from brand awareness at the top to driving conversions at the bottom.Fame-building campaigns vs. findability efforts: How campaigns are designed to boost brand visibility and improve SEO rankings through strategic media placements and backlinks.Examples of how Bottle uses PR to create integrated strategies for clients, with the AXA Healthcare "Sleep Hub" campaign as a case study.Evolving Trends in PR and SearchThe rise of TikTok as a search platform and its implications for brands.How to leverage TikTok insights for PR, even in sectors like B2B.Why Google isn't dead and how search continues to evolve alongside new platforms.Stepping Outside Your Comfort ZoneNatasha's personal journey of joining a hockey club despite having no experience and how it helped her form new connections and build confidence.Her ongoing quest to reignite her creative side through painting, and the challenges that come with stepping into new hobbies later in life.The importance of continuing to learn and grow, even when life feels more settled.Key Takeaways From This EpisodePR is more than just media coverage: It's a strategic tool that can drive traffic, build authority, and influence all parts of the marketing funnel.Digital PR matters: Don't overlook the impact PR can have on your brand's SEO, particularly through strategic backlinks and well-placed media stories.Push yourself personally as well as professionally: Whether it's joining a new sports team, picking up an old hobby, or even solo travel, stepping outside your comfort zone helps you grow.Integrated marketing is key: For the best results, ensure PR, SEO, and social strategies are working together.What You'll Get From This EpisodeThis episode will help you better understand the value of PR in both traditional and digital landscapes, particularly how it integrates with SEO to impact your brand's overall visibility and authority. Natasha's personal stories will also inspire you to step out of your comfort zone and take on new challenges, both...

On the PRmoment Podcast this week, we're talking to Natasha Hill, MD of Bottle PR.Recently Bottle has put together research looking at how PR can contribute throughout the sales funnel. Today Natasha will give us an insight into that research and we'll talk through some examples of the type of contribution PR can make at the top, middle and bottom of an organisation's sales funnel.Before we start, our PR Masterclass: Agency Growth Forum has now launched. It's on 12th November 2024, 8:30 am to 5:00 pm GMT. Both face-to-face and virtual tickets are available. The event is held in central London.Thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what Natasha talked about on the show:3 mins Natasha talks us through Bottle's version of the sales funnel from a public relations perspective.5 mins Bottle's 3 F funnel: Fame, Findability and Fulfillment.7 mins How do you measure the impact of the various channels on the funnel in an integrated campaign? 10 mins How can PR contribute at different stages of the funnel - so top, middle and bottom?What type of content works at different stages of the sales funnel?16 mins What the KPIs do you recommend at each stage of the sales funnel?

Anand is an IT veteran who started his career three decades back and in his last role was heading an IT services company. Noticing the pain his customers were facing in searching and interpreting data, he recognized the need for a fundamentally new approach to insight generation, which led to the creation of Findability Sciences. In this episode, he talks about how AI is impacting large enterprises and the value it can bring to businesses.Get notified about the latest releases and bonus content by subscribing to our newsletter at www.founderthesis.comRead more about Findability Sciences:-1.AI is key for business growth as it enables data-driven decisions: Findability Sciences CEO Anand Mahurkar2.Exclusive Interview with Anand Mahurkar, Founder and CEO, Findability Sciences3.Fortune Magazine recognizes Findability Sciences as one of America's Most Innovative Companies4.India's AI roadmap in 2023: From CAGR 20% growth to creating endless job opportunities

Welcome back to the PODCast!On this week's show, Travis and Josiah attempt to unlock the secrets to skyrocketing your Etsy shop's visibility and guide you through the maze of print on demand SEO essentials. The hope is that by the time you're done with this episode, you'll be armed with a treasure trove of actionable tips to craft titles that charm the Etsy algorithm, create perfectly selected tags, a well-crafted description's, and the judicious use of tools like Everbee or Erank for competitive insight.The guys talk about the art of the first impression when it comes to product mock-ups—those all-important visual gateways that can make or break a customer's click-through. Whether you're design-savvy or not, they've got your back with smart tips on leveraging tools like Canva, Vexels, and Placeit. By the episode's end, you'll know how to display the perfect mock-up to stand out among the crowd and present your products with the kind of polish that turns browsers into buyers. Tune in for all this, plus our insider's peek into the nuances of optimizing for Etsy's unique marketplace, and watch your shop flourish.Enjoy the show!https://printondemandcast.comhttps://printondemandcast.com/shophttps://printondemandcast.com/facebookhttps://printondemandcast.com/youtubehttps://printondemandcast.com/instagramhttps://printondemandcast.com/tiktok⁠⁠Sign up to get your FREE Annual Design Calendar!⁠⁠⁠⁠⁠⁠⁠https://printondemandcast.com⁠⁠⁠/VIP⁠Other links:https://printondemandcast.com/podcast/e177https://printondemandcast.com/resources Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts Spotify

The Discoverability Problem in freelancing terms ultimately boils down to how effectively a freelancer can make themselves known and appealing in an environment where clients have a plethora of options.OFFICIAL WEBSITE: https://www.filmproproductivity.com/TWITTER: https://twitter.com/FilmProProdPodFACEBOOK: https://www.facebook.com/filmproproductivityCONTACT: https://www.filmproproductivity.com/contactINDIE FILM HUSTLE: https://indiefilmhustle.com/ifh-podcast-network-filmmaking-and-screenwriting/YOUTUBE: https://www.youtube.com/channel/UCqo0Zld2Lm2lJDpDh3GsuZgQUOTES:If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. Leo BurnettFindability precedes usability. In the alphabet and on the Web. You can't use what you can't find. Peter MorvilleNetworking is simply the cultivating of mutually beneficial, give-and-take, win-win relationships. It works best, however, when emphasizing the "give" part. Bob BurgFormula for success: underpromise and over-deliver. Tom PetersOpportunity is missed by most people because it is dressed in overalls and looks like work. Thomas A. Edison EXECUTIVE PRODUCER: Kris Sommerville of Frontline Kit UK. Uniform hire for TV and film.www.frontlinekituk.comFrontline Kit UK Premier police kit and uniform clothing provider. THIS EPISODE IS SPONSORED BY: The Scarescotland Talent Agency.Scarescotland Talent Agency provides uniquely talented performers to the film, television, and Live action industry. Including creature actors, stand-ins, and classic horror characters for events.www.scarescotland.co.ukThanks:A Himitsu Music: Adventures by A HimitsuCommons — Attribution 3.0 Unported— CC BY 3.0http://creativecommons.org/licenses/b...Music released by Argofox https://www.youtu.be/8BXNwnxaVQEMusic provided by Audio Library https://www.youtu.be/MkNeIUgNPQ8 –––Contact the artist: x.jonaz@gmail.comhttps://www.facebook.com/ahimitsuhttps://www.twitter.com/ahimitsu1https://www.youtube.com/channel/UCgFwu-j5-xNJml2FtTrrB3A

In this episode, we had the pleasure of being hosted at Twickenham Stadium by Jon Carman Head of Product for England Rugby we discussed his journey into product management and hiscurrent role as Head of Product at England Rugby. Jons focus has been on establishing the product function within the organisation, which is a new venture for England Rugby as they invest in digital transformation. Previously, he worked at Gusto, the Recipe Kit subscription company, where he was part of a significant growth journey. His role involved bridging the gap between customer experience and supply chain logistics. At England Rugby, Jon brings experience from different organisations and applies it to the unique challenges of the sports industry. We discuss; Jons journey into Product Innovations in Rugby and how digital is at the heart How the RFU is driving innovation to gain engagement Jons career transition from start-up to transformational change So for all of this and loads more, hit play now. https://www.linkedin.com/in/jondavidcarman/ [00:00:00] Twickenham Stadium and product journey. [00:01:12] Establishing product for the future. [00:06:51] Focusing on transformational change. [00:11:52] Using technology to change. [00:12:31] Unifying digital experiences in rugby. [00:14:29] Future of fan engagement. [00:19:05] Using technology to understand players. [00:21:10] Personalised content and membership options. [00:24:20] Challenges of transitioning between industries. [00:28:08] Expanding the product team. [00:32:23] Findability and user experience. [00:35:24] Cross-functional teams and transformation. [00:39:16] Reflecting on achievements.

This month on the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland demystify book genre category selection, share tips for picking the right categories to increase your book findability, and offer a quick reminder of the new Amazon category selection process. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale's inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube Holly Greenland is a self-published author, content writer and strategic communications consultant. She has worked in marketing and communications for nearly twenty years, including at the BBC, UK Parliament, and award-winning agency Social & Local. Holly is currently completing a Publishing PhD with Kingston University in London, investigating the factors that increase the likelihood of indie author success. Find out more about Holly's writing on her website or connect on LinkedIn.

Introduction In this exciting episode of the Crazy Wisdom podcast, we are joined by Tim Wood Powell, an innovator, catalyst, author, and speaker whose motto is "Let's make our Knowledge work!" Tim is the founder of the Knowledge Agency and author of the book The Value of Knowledge. This episode is packed with insightful discussions around the realm of knowledge, its role and value in business, and the challenging aspects of measuring intangibles. Notes Understanding Knowledge The discussion kicks off by probing the question, 'What is knowledge?' An intangible asset with no weight, its definition and measure become particularly complex in a business setting. Tim explores his insights from his experience in the music business and recounts a copyright dispute over a song. The Benefits and Challenges of Knowledge Tim shares his views on how knowledge benefits us by bringing in perspectives from psychology and philosophy. But in the business world, where there's a constant pursuit to measure the immeasurable, knowledge can be a conundrum. The current accounting systems are designed to measure tangible assets, but they fall short when it comes to intangibles. This poses challenges, especially in today's knowledge-driven work environment. Tangible to Intangible: The Journey With real-world examples, Tim illustrates how we've moved from tangible to intangible assets and discusses their role in creating business value. From IP sales of bankrupt companies to branding strategies for products like tobacco, Tim provides insightful commentary on the value and paradox of intangibles. Knowledge and Business Performance Tim delves into how companies must create their own metrics to assess intangibles despite existing accounting systems. He speaks about the role of knowledge in buffering business risks, managing uncertainty, and aiding decision-making processes. He discusses the importance of decision-making in a world that is increasingly algorithmic. The Role and Value of Knowledge Management (KM) Tim narrates the ups and downs of knowledge management through various business cycles. He explains the concept of 'time value of knowledge' and how the value of an asset is always changing. The conversation then moves towards understanding the value dynamics in a business and the role of KM in managing these dynamics. What do KM Workers do? The discussion then shifts towards understanding the role of KM workers and the challenges they face. He talks about the shift from information search to knowledge resources management and the difficulties faced due to lack of standardization and resources. He also gives insights into how KM can help organizations deal with uncertainty and manage complexity. Technologies for Sharing Information Tim discusses the benefits and challenges of technologies used for sharing information. He talks about issues related to governance, the importance of standardization, and the role of network and relationships in implementing technologies. Findability on Enterprise Search Towards the end, Tim shares his experiences as a client and how the needs of users have evolved due to Google. He stresses the importance of knowing what resources are available and what are needed, and how generative AI might help in the future. Websites/Books Mentioned Tim Wood Powell's Website The Value of Knowledge High Tech Marketing Machine Knowledge Value Chain Team of Teams book People Mentioned Fritz Maclow Professor Sid Winter Don't forget to check out Tim's book and his work at the Knowledge Agency to delve deeper into the fascinating world of knowledge management and business strategy!

About the speaker: https://www.linkedin.com/in/amahurkar/

 Discover why marketing and communication plays a crucial role in maximizing business engagement and sales Find out how you can close the gap between where you are now and where you want to be Understand the importance of lead magnet and why should you be offering them Resources/Links: Wanting more tips on how to transform your business and gain more traction? Click here: primeconcepts.com/marketing-critique Summary Do you desperately want to share your high-quality product but often fail at it? Are you ready to find out how to gain ultimate traction and attract loyal clients? You can have the best product in the world, but not until you figure out the best marketing strategy that suits you, you'll be stuck being the world's best kept secret. Ford Saeks is a business growth accelerator, speaker, and author. He specializes in helping businesses attract loyal and repeat customers, monetize social media, ignite innovation and increase sales and profits. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. Jump into this episode and listen in to how Ford turns prospects into lifetime loyal clients through maximizing your findability, accountability, and profitability by bridging the gap on where you are and where you want to be. Check out these episode highlights: 02:06 - Ford's ideal client: So, my ideal clients are businesses or organizations that are looking to improve their revenue-generating results. So, they're marketing, but they want their marketing to be more effective. 02:19 - The problem he helps solve: So, what I do is I really solve a multitude, but it's four levels. I help them improve their influence, I help them build a subscriber list, I help them capture leads, and I help them get higher quality, new, and repeat sales. 03:43 - The symptoms of the problem: So, the main area, the main issue, would be they want more business. They know they have a high-quality product, but they're having trouble getting traction. They're having trouble getting leads. 06:00 - Clients' common mistakes before consulting Ford: They listen to the wrong advice. They hire people that are supposedly competent, and they didn't vet them first. You know, if they want to vet me, Google me. 06:52 - Ford's Valuable Free Action (VFA): They can go to primeconcepts.com/marketing-critique, or just go to the homepage of Prime concepts and look for the link. But one of the things I do, is full transparency, you should be offering lead magnets. 08:09 - Q: What's the biggest action that people can take? A: And the answer to the question is mystery shop. When you're done listening to this in the next 10 seconds, I want you to go look at your website, your search engine rankings, your LinkedIn, Facebook, YouTube, Twitter, Pinterest, Tik Tok, Instagram, Snapchat, and Rumble, and look at what's working. Tweetable Takeaways from this Episode: “At the end of the day, marketing and sales is just giving people enough information that they can make good decisions.” -Ford SaeksClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from the sunny Sunshine Coast in Australia, joined today by Ford Saeks. Ford, g'day from Down Under, sir. A very warm welcome to the show! Where are you hanging out? Ford Saeks 00:22 I'm actually in Wichita, Kansas. Tom Poland 00:23 Wichita, Kansas! Well, from life from the downs in Australia, the Wichita, Kansas in the good ol' US of A. A very warm welcome! Hands across the water and a little bit of land, I guess, that little ditch between us called the Pacific Ocean. Folks,

How do you get found online? How do you generate leads to your website that can actually pay for your services? How do you attract the right people rather than just hearing crickets when you open your website? In today's episode, we're uncovering all of this with search engine marketing expert, Heather Lutze. Breaking free of corporate “cubicle” jobs well over fifteen years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather built her business into a multimillion-dollar Denver SEM company—the Findability Group. Heather founded Findability Group in 2000, in response to all the frustrated website owners who had paid good money for beautiful, high-tech websites that weren't bringing in business. As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker's Association (NSA), a sought-after Vistage International Speaker, and has shared the stage with Tony Robbins Business Mastery in Fiji and London. Least to say, she's a legend and we're honored that she's a guest on the show. Heather shares with us the EXACT recipe you need to follow to be found online. I promise that if you listen to this episode, take notes, and implement what she shares with us, you will be findable online. Show Notes: ✅ Watch Heather's Findability U on YouTube: https://www.youtube.com/channel/UCDnL4nKrmhkbf5eVIYOqICA

Capitulo 60 de Negocios de Otro Planeta conversando sobre el Futuro del Neuromarketing, como este se hace mas móvil y digital, como tecnologías de EyeTracking WebCam Base comienzan a penetrar el mercado, siendo RealEye el líder, hablamos sobre las nuevas metodologías de investigación, sobre Findability, Saliencia, Impulsividad y otros temas actuales del Consumer Neuroscience. Si quieren seguir reflexionando conmigo los invito todos los lunes a escucharme ;)

Today's guest is Anand Mahurkar, CEO and Founder of Findability Sciences. Based in Boston, Findability Sciences has done a lot of work in the ERP space across different sectors. In this episode, Anand discusses some of the challenges of data access and multiple use-cases for how current ERP data can provide predictive value for estimating demand and customizing prices for different products. Anand also unpacks the importance of ERP and where it's going in the future. This episode is brought to you by Findability Sciences. If you're interested in learning more about reaching Emerj's global audience through our podcast, email, and more, visit emerj.com/ad1.

Artificial intelligence. The catch-all term defines the machines that can mimic and display sentient cognitive skills such as learning and problem-solving. A key part of modern technology, the advancements of AI indicate just how far the human race has come. AI can be used by businesses to interpret and use massive volumes of data. In this third episode of a three-part EM360 podcast series with Findability Sciences, Data Whisperer and Analytics Expert, Christina Stathopoulos speaks to the company's Founder and CEO Anand Mahurkar, as the pair explore: Getting the most out of wide data Bringing the power of AI to traditional automation solutions Calculating ROI for AI projects

Artificial intelligence. The catch-all term defines the machines that can mimic and display sentient cognitive skills such as learning and problem-solving. A key part of modern technology, the advancements of AI indicate just how far the human race has come.  AI can be used by businesses to interpret and use massive volumes of data. In this third episode of a three-part EM360 podcast series with Findability Sciences, Data Whisperer and Analytics Expert, Christina Stathopoulos speaks to the company's Founder and CEO Anand Mahurkar, as the pair explore: Getting the most out of wide data Bringing the power of AI to traditional automation solutions Calculating ROI for AI projects

In this week's Pod Chat, I chat with AJ Churchill, co-founder of Lunar.fm, the company behind the Apollo podcast app and the audio fiction sci-fi drama, Earth Eclipsed. We talk about how audio production quality is changing with new technologies, as well as the innovations behind the Apollo app that are helping audio fiction podcasts be found, and how that can help other podcast app developers improve their own products. The Power of Regular StereoWhile AJ's background is in soundtracks and high end audio composition, he's a huge component of regular stereo when it comes to podcast audio. As he explains, humans only have two ears and there's only so much they can process. The Importance of Testing Audio on Different SourcesPodcasts are listened to on a multiple of devices. While we'd love to believe our listeners all wear great headphones and set aside time just to listen to our voice, the reality is very different. As AJ shared, it's key to listen to your episode on as many different sources as you can to highlight what can be improved, based on device. Why Apollo Is Purely for Audio Fiction and DramaWith the Apollo podcast app, AJ and the team at Lunar have built a platform solely for audio fiction podcasters and listeners. Indeed, it's an even more niche approach because each podcast is hand curated by other audio fiction creators and listeners. This has ensured a high quality database that's also super easy to navigate, thanks to the intuitive UI of the app. How Podcast Findability Drives ApolloAJ shares how an experience trying to find a podcast on Spotify, and the amount of non-relevant results that came back in search, spurred Lunar on to defining what features Apollo would have. Key to this was an intuitive and highly intelligent search system based on tags, recommendations, and ongoing learning. Connect with AJ: https://www.apollopods.com/ (Apollo) https://www.eartheclipsed.com/ (Earth Eclipsed) https://twitter.com/ajchurchill (AJ on Twitter) Contact me: danny@dannybrown.me Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link. My equipment: https://amzn.to/2ZOhDbC (Electro-Voice RE320) https://amzn.to/3geVL2w (Motu M2 Audio Interface) https://amzn.to/3JUtJVn (Sony MDR-7506 Studio Monitor Headphones) https://www.ocwhite.com/product/podcast-pro-microphone-boom/ (Podcast Pro Boom Arm by Accu-Lite and O.C. White) Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://app.boomcaster.com/users/sign-up?referral=6oZlBSl1P8EU5Wsy (Boomcaster remote interviewing) https://mypodcastreviews.com/?ref=150 (My Podcast Reviews) https://reel.so/?via=3DW0OVDL (Reel.so audiogram creator) Mentioned in this episode: Get your daily podcasting newsletter with Podnews Pod Chat is sponsored by Podnews - get a daily email with all the latest news about podcasting. It's free at https://podchat.ca/getpodnews (podnews.net). From jobs across the industry to events and conferences, you'll find the latest podcasting info in the daily newsletter. You can add https://podchat.ca/getpodnews (podnews.net) to your daily briefing on your smart speaker too - just search for it in your smart speaker app. https://podchat.ca/getpodnews ( Visit Podnews) Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care! Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to https://podchat.ca/review (podchat.ca/review) and do your magic - these little feet are counting on you! https://podchat.ca/review (Review the show) This podcast uses the following third-party services for...

The current state of wide data is that it is not as widely used for Artificial Intelligence as it is for analytics. While analytics needs a treasure trove of historical data, AI merely needs a variety of big data. And big data needs AI, too. It's the most efficient and effective way for organisations to optimise their processes and identify their audiences. But how can we use machine learning practices and AI to tackle critical business challenges? In this 3 part EM360 Podcast series with Findability Sciences we have previously discussed 'What Big Data Discussions Ignore' In Episode 1. In this second episode, we are joined once again by the Founder and CEO Anand Mahurkar to talk about: The relationship between wide data, learning and machine learning Critical business challenges when it comes to AI mimicking a more human process Why we should be using wide data for AI

Tips to get found on Instagram.

Everyone has their preferences of how they shop and search. This makes the job of eCommerce companies harder as they can only do so much to understand customer preferences and align them with their product catalog. But if you streamlined your guided navigation and personalization, it could also be a competitive advantage for companies. The more personalized experience you could provide to your customers, the higher their affinity with your brand.In today's episode, our guest, Ben Rudnick, shares his insights into how companies can increase their revenue by improving the findability and searchability of their product lines. He also discusses concepts such as exponential design and reindexing. Finally, he describes the process of how artificial intelligence can be used to assist with guided navigation and how that can improve the personalization for your eCommerce customers. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

On this episode of TELUS International Studios, we're joined by Seth Earley, consultant and award-winning author of The AI Powered Enterprise. Seth has more than twenty years of expertise in data and information architecture, knowledge strategy, search based applications and information findability solutions.In the conversation, Seth shares advice for business leaders looking to incorporate AI solutions into their support model. Tune in to hear Seth's insights on navigating uncertainty in AI development while keeping customer experience at the forefront, and his take on the biggest challenges when it comes to human-machine partnerships.To learn more about TELUS International and our digital CX solutions, contact us today.Read the first chapter of Seth's book, The AI Powered Enterprise: https://www.earley.com/the-ai-powered-enterprise-chapter-1 

Today's guest is Anand Mahurkar, Founder and CEO of Findability Sciences. With about 100 employees worldwide, Findability operates in a variety of industries, including manufacturing. In this episode, Anand provides an in-depth overview of the workflows that are impacted in predicting inventory and resource use in manufacturing. He also discusses what it looks like to determine the data sources you're going to use and influence the workflows you will use to make more informed forecasting decisions. This episode is sponsored by Findability Sciences. If you're interested in finding more high ROI use-cases in your sector, be sure to download our free PDF brief, “3 Ways to Detect AI Trends in Any Sector,” at emerj.com/t3.

Our guest this week is Sanjay Deshmukh, Executive Vice President of Findability Sciences. Findability is a SoftBank-backed firm here in the Boston area with about 100 employees around the world. In this episode, he discusses how Findability is applying artificial intelligence in the world of collections. He also talks about the personalization of messaging, optimizing the use of call center agents, and categorization. This episode is brought to you by Findability Sciences. If you're a listener here but not yet a subscriber on emerj.com, you can download our free PDF brief called “The AI in Financial Services Cheat Sheet” at emerj.com/fin1.

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show. When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper (and his website) there are a ton of strategies to learn from.  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Lessons Learned Jordan promotes what you missed, and let's you know what's coming. His opening tease made me want to hear more without "spoiling" the episode. His fluid transition of his guest left me (again) wanting to hear more.  Jordan has created starter packs to get new listeners to the best stuff quickly. Jordan does the work. He reads the book, watches the movie, etc. He does the research for his guest, and consequently asks the best questions that lead to great stories.  His guest had a great story AND could tell it. (Example, actors are skilled at reading other people's words and may not be a great interview).  He makes points by sharing insights into his life. He put his sponsors in the episode AND on his "Deals" page. This (probably) results in more sales, and makes it easy to share He explains WHY you should go to his website. He has blog posts that are long (to attract Google) and are very well written. These also have links to his episodes. HE can then mention this on his episodes which is another reason to check out the website. While his primary income is sponsors, he also has a page of all the books from his guests (which use affiliate links). Remember, pennies make dollars. You get to know him based on his entertainment recommendations. Findability vs Discoverability I wrote an article 5 Ways To Get Your Podcast Discovered some people took to Twitter to say I was wrong. One person was Tanner Cambell from Real Talk Podcasting. He explained how: Findability: How easy it is for someone to locate known data, information, or knowledge using search or browse? Example: Googling "Golf Podcast." Discoverability: How easy is it for someone to encounter information or knowledge that was not explicitly sought out? Example: Pandora suggesting songs based on your feedback. Amazon suggesting products. Netflix suggesting shows based on your feedback. After an uncomfortable discussion, I realize I was confusing the two. For me, my friends are my discoverability system. They know what I would enjoy and recommend podcasts for me to listen to that I may not have heard about. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned In This Episode Jordan Harbinger Website Jordan Harbinger Episode with Daryl Davis Daryl Davis Documentary Accidental Courtesy Klan-destine Relationships Book Podpage Dave's YouTube Video on Discoverability What Makes This Podcast Great: Marc Maron The War of Art Audiobook - Steven Pressfield Real Talk Podcasting Dave on Twitter Tourpreneur Spybrary Support This Show  

Hosts Steve Thomas and Melissa Grammont chat with GCPL Technical Services Manager Jenny LaJeunesse about collection development during a pandemic, the Findability project, and the coming of Kanopy!

Today's guest is Anand Mahurkar, CEO and Founder of Findability Sciences, a firm with around a hundred employees in Boston, India, and Tokyo, focusing on three core areas of AI and data-related services. First, Anand speaks to us today about differentiating your services by developing core intellectual property. What it looks like to develop intellectual property that has value beyond the hours that you bill? Anand also explains how he came to the core capabilities that they decided to invest in, as opposed to purchasing those capabilities from some of the big APIs, as well as what kind of customers might be interested in doing business with a firm like Findability versus a company like Datarobot, AWS, etc. If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple podcasts, and let us know what you learned, found helpful, or liked most about this show!

Featuring Cindy Clement Carlson. This 5-minute story single is part of Carnegie Hall's 2021 "Voices of Hope" festival which examines the life-affirming power of music and the arts during times of crisis. Read650 celebrates writers and the spoken word five minutes – and 650 words – at a time. The series is called “Voices of Hope: True Stories of Resilience, Recovery, and Renewal.” It's part of Carnegie Hall's Voices of Hope festival which examines the life-affirming power of music and the arts during times of crisis. The stories you're hearing today, along with many others, are available in book and e-book form. It's just one of dozens of themed collections we've published, and they help fund our mission to promote writers. They're great gifts and perfect bedtime reading, and you can view all of our themed anthologies, including What We Wore, Summer Jobs, The Great Outdoors and many others under the SHOP tab on our website, Read650.org. This episode of Read650 was part of Carnegie Hall's very first all-digital festival, Voices of Hope, exploring the life-affirming power of music and the arts. With streamed performances that range from orchestral and chamber works to folk and jazz, Voices of Hope features music that inspires change and lifts the human spirit. For complete festival details and event schedules visit CarnegieHall.org/voicesofhope. For more Read650, you can follow us on Instagram, Facebook, Twitter, LinkedIn, or at Read650.org.

During this show, you'll discover … ✅  The ins and outs of your bank account for business ✅  How a bank account for business can make all the difference when it comes to getting approval for a loan ✅  Other benefits associated with having a bank account for business only ✅  How having a bank account for business increases findability ✅  Why it matters which bank your business bank account is held at ✅  How the date you open your bank account for business can make a huge difference in approval odds ✅  How to open a business bank account the right way ✅  Why it is important to watch how the business name is listed on the account… ✅  ...as well as everywhere else ✅  Everything about bank ratings… ✅  ...and how they can affect your ability to even get a bank account for business use ✅  What affects your bank rating, and how to make sure your have a good one ✅  How your ChexSystems report can affect your ability to get a business bank account

Gaurav Shinde is a true tech mogul. He is the former top engineer at Google, who led their Search Quality Operations; the team behind your Google search results. His team improved quality and relevance of search results. Gaurav pioneered outward communications, pre-empting user behavior for their search engine. Gaurav is currently an Executive at 3M where he serves as the Search and Findability Global Leader. He stood up and built this team from scratch as a greenfield initiative. We will discuss: Gaurav's harrowing journey from Untouchable caste in India to Global Leader of Search and Findability at 3M A hilarious story about a nervous candidate who chose an interesting way to "relax" Diversity and inclusion in hiring To find out how RecruitLocator can help with your hiring needs go to www.recruitlocator.com To contact Adrian: adrian@recruitlocator.com To contact Joanne: joanne@recruitlocator.com Gaurav Shinde: www.facebook.com/gauravshindesailing www.instagram.com/goldenglobalraceg www.linkedin.com/in/gauravshinde

The world that Digital Humanities practitioners inhabit is a place defined by uneven distribution of wealth and systemic oppressions. As Boaventura de Sousa Santos argues in his recent book La cruel pedagogía del virus (The Cruel Pedagogy of the Virus) (Sousa Santos, 2020), the COVID-19 has exacerbated the inequalities in the Global North and in the Global South; but the unmask of inequalities is not a new topic in the field of Digital Humanities. For the last decade many scholars have been defending a critical approach to open access, computational tools, algorithms and cultural datasets (Galina, 2014; Fiormonte, Numerico and Tomasi, 2015; Rio Grande, 2018; Earhardt, 2018; Risam, 2019; Noble, 2019). In addition to the work of individuals, group initiatives like Global Outlook::DH have also enabled debates on social justice, diversity and inclusivity. In this presentation I aim to establish a dialogue with previous interventions that critique the Digital Humanities as a universalist, not situated and scientific field whose epistemological frameworks, methods and tools can be applied anywhere, anytime and under all conditions. To do so I will examine, expand and question the FAIR Principles initiated by FORCE11. These principles are four: Findability, Accessibility, Interoperability and Reusability. They implicitly suggest a moral idea of “fairness” or “justice” that should guide “data producers and publishers” to maximize the “added-value gained by contemporary, formal scholarly digital publishing” (Wilkinson et al., 2016). Although the FAIR Principles were originated in the context of e-science, they have already been adopted by library associations like LIBER and some DH scholars have also evaluated them (Dunning, Smaele and Böhmer, 2017) and used them as guiding principles for developing digital archives (Calamai and Frontini, 2018). Drawing on examples derived from the Programming Historian en español (PHes) and the Proyecto Humboldt Digital (ProHD), I will argue that, while the FAIR Principles can guide how we build DH resources in the Global North, any attempt to apply them in the Global South (especially in Latin American countries) may replicate colonialist practices that ignore the digital divide and local needs and practices in favor of hegemonic standards (Priani Saisó, 2019). This caveat is especially relevant for cooperation projects that involve scholars, librarians, archivists and other professionals with different backgrounds, that are based in different countries, speak different languages and have different needs and motivations. In brief, building FAIR resources is a praiseworthy goal, but in order to produce an emancipatory knowledge, that (perhaps) will repair some inequalities, we should avoid cultural cloning and cognitive extractivism and instead sustain an ecology of knowledge. Den Originalbeitrag und mehr finden Sie bitte hier: https://lisa.gerda-henkel-stiftung.de/fair_enough_building_dh_resources_in_an_unequal_world?nav_id=9351

The world that Digital Humanities practitioners inhabit is a place defined by uneven distribution of wealth and systemic oppressions. As Boaventura de Sousa Santos argues in his recent book La cruel pedagogía del virus (The Cruel Pedagogy of the Virus) (Sousa Santos, 2020), the COVID-19 has exacerbated the inequalities in the Global North and in the Global South; but the unmask of inequalities is not a new topic in the field of Digital Humanities. For the last decade many scholars have been defending a critical approach to open access, computational tools, algorithms and cultural datasets (Galina, 2014; Fiormonte, Numerico and Tomasi, 2015; Rio Grande, 2018; Earhardt, 2018; Risam, 2019; Noble, 2019). In addition to the work of individuals, group initiatives like Global Outlook::DH have also enabled debates on social justice, diversity and inclusivity. In this presentation I aim to establish a dialogue with previous interventions that critique the Digital Humanities as a universalist, not situated and scientific field whose epistemological frameworks, methods and tools can be applied anywhere, anytime and under all conditions. To do so I will examine, expand and question the FAIR Principles initiated by FORCE11. These principles are four: Findability, Accessibility, Interoperability and Reusability. They implicitly suggest a moral idea of “fairness” or “justice” that should guide “data producers and publishers” to maximize the “added-value gained by contemporary, formal scholarly digital publishing” (Wilkinson et al., 2016). Although the FAIR Principles were originated in the context of e-science, they have already been adopted by library associations like LIBER and some DH scholars have also evaluated them (Dunning, Smaele and Böhmer, 2017) and used them as guiding principles for developing digital archives (Calamai and Frontini, 2018). Drawing on examples derived from the Programming Historian en español (PHes) and the Proyecto Humboldt Digital (ProHD), I will argue that, while the FAIR Principles can guide how we build DH resources in the Global North, any attempt to apply them in the Global South (especially in Latin American countries) may replicate colonialist practices that ignore the digital divide and local needs and practices in favor of hegemonic standards (Priani Saisó, 2019). This caveat is especially relevant for cooperation projects that involve scholars, librarians, archivists and other professionals with different backgrounds, that are based in different countries, speak different languages and have different needs and motivations. In brief, building FAIR resources is a praiseworthy goal, but in order to produce an emancipatory knowledge, that (perhaps) will repair some inequalities, we should avoid cultural cloning and cognitive extractivism and instead sustain an ecology of knowledge. Den Originalbeitrag und mehr finden Sie bitte hier: https://lisa.gerda-henkel-stiftung.de/fair_enough_building_dh_resources_in_an_unequal_world?nav_id=9351

How do you get found in a world with seven billion people?  Heather shares advice and we talk gadgets!  Discover interesting things about Denver, Colorado and life during the pandemic.  She talks about her spirit animal and thoughts regarding failure in life. Don't miss this fascinating conversation with a trailblazer who spent time with Yahoo!

Where we discuss findability and search with a special guest - JP Sherman, the Manager of Search and Findability at Red Hat. Comments for the episode are welcome - at the bottom of the show notes for the episode there is a Disqus setup, or you can email us at feedback@operations.fm. Sponsors for Episode 94: 42 Lines is a DevOps consulting firm specializing in Observability, Cloud Migration, Cost Control, Security Practices, and Team Mentoring. Links for Episode 94: Solr LucidWorks Fusion Algolia SwiftType Schema App Haystack Conferences Learn To Rank

Daniel Ranta has spent the last five years responsible for a massive knowledge management implementation at General Electric integrating hundreds of communities, unifying search, and delivering expertise connectivity that enabled transformative new capabilities across the organization. He joins us today to share his experience in building knowledge management systems and architecting knowledge networks that work, and some guidance if you find your efforts are coming up short. Links & NotesConnect with Daniel Ranta on LinkedIn

This week we cover some new updates from Apple Podcasts and Spotify (hint: one could be a pretty big deal), talk about the "curse of knowledge" and its impact on your podcast, and share some uncommon podcast growth strategies.Check out our epic marketing blog where 50 podcasters share the tactics they use to grow their shows.Have an idea for something we should talk about? Submit a topic in our Listener Suggestions form or post it in the Buzzsprout Podcast Community on Facebook.Have a question? Shoot us an email at support@buzzsprout.com

Welcome to the fourth episode of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 4, DeepCrawl’s Sam Marsden spoke with JP Sherman, who is the Manager of Search and Findability at Red Hat. Over the course of our conversation, JP told us about his unique route into SEO through the army and how he works between departments to improve internal search at Redhat. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

John Paul Sherman with Jason Barnard at PubCon Las Vegas 2019 John Paul (JP) Sherman talks with Jason Barnard about findability and discoverability. Jason Barnard and John Paul (JP) Sherman discuss both findability and discoverability = matching user intent with information or content that they want. Quickly. On and offline. Grocery stores, for example. We end up trying (and succeed) to shoehorn the idea into punk music and Dada movement.

John Paul Sherman with Jason Barnard at PubCon Las Vegas 2019 John Paul (JP) Sherman talks with Jason Barnard about findability and discoverability. Jason Barnard and John Paul (JP) Sherman discuss both findability and discoverability = matching user intent with information or content that they want. Quickly. On and offline. Grocery stores, for example. We end up trying (and succeed) to shoehorn the idea into punk music and Dada movement.

John Paul Sherman with Jason Barnard at PubCon Las Vegas 2019 John Paul (JP) Sherman talks with Jason Barnard about findability and discoverability. Jason Barnard and John Paul (JP) Sherman discuss both findability and discoverability = matching user intent with information or content that they want. Quickly. On and offline. Grocery stores, for example. We end up trying (and succeed) to shoehorn the idea into punk music and Dada movement.

Both findability and discoverability = matching user intent with information or content that they want. Quickly. On and offline. Grocery stores, for example. We end up trying (and succeed) to shoehorn the idea into punk music and Dada movement.

Usernames are always a struggle but if you're a solo entrepreneur or a business you have to think about speaking your username as if it was your name. Adding "official" might seem cool but it's not! Let's chat briefly about what can work and what doesn't work.

Why Some CarPlay Isn't Wireless – by Brad from LA Maybe if I Had a Keyboard for My iPad mini I'd Use it More How to Fix a Slow Mac mini in an Unusual Way by Troy Shimkus Tiny Tip – Organize System Preferences for Findability – by Sandy Foster Security Bits – 27 August 2019 allison@podfeet.com podfeet.com/patreon podfeet.com/slack podfeet.com/facebook podfeet.com/amazon

Hvordan kan et nettverk av dingser gjøre hjemmene våre smartere, og eldres hverdag utenfor et gamlehjem enklere og tryggere? Og hvilke sikkerhetsmessige utfordringer får vi på kjøpet når vi overlater nøkler, kaffemaskiner og toalettet vårt til et stemmestyrt system som er koblet på nett? Denne episoden handler om dingsene på nett, også kjent som «the internet of things». Vi diskuterer med et ekspertpanel bestående av Espen Westgaard fra Datek, Pål Bråtelund fra Norges Varemesse og Stian Svennson Hexeberg fra Findability.

Please Join us in welcoming our next guest JP Sherman. JP is a ten+ year veteran of Search, Findability and Competitive Intelligence. Working as the Search & Findability expert for the Red Hat Customer Portal. At Red Hat JP is responsible for bridging the intention gap between tens of thousands of technical and support documents and the customers looking for them in Google and Red Hat’s internal search platform.His passion is for combining behavior, semantics, and technology. JP Sherman has a natural talent to connect data, behavior, search and findability to bring actionable changes and value to and has done so so for many large brands such as Paramount Studios, Sketchers, Performance Bike, Dewalt and many more.

Please Join us in welcoming our next guest JP Sherman. JP is a ten+ year veteran of Search, Findability and Competitive Intelligence. Working as the Search & Findability expert for the Red Hat Customer Portal. At Red Hat JP is responsible for bridging the intention gap between tens of thousands of technical and support documents and the customers looking for them in Google and Red Hat’s internal search platform. His passion is for combining behavior, semantics, and technology. JP Sherman has a natural talent to connect data, behavior, search and findability to bring actionable changes and value to and has done so so for many large brands such as Paramount Studios, Sketchers, Performance Bike, Dewalt and many more.

On the heels of a full month of Microsoft events, we've got a panel of guests ready to take on the latest from Microsoft, from the future of SharePoint through new developer capabilities announced at Build and the SharePoint Virtual Summit. What is the developer take on Microsoft's direction and what it means to us, findability, and beyond? Joining BA Insight CTO Jeff Fried we have returning guest Mikael Svenson, CTO of Puzzlepart; Matthew McDermott, director at Aptillon; and Marc Anderson of Sympraxis Consulting. Links & Notes Connect with Mikael Svenson on LinkedIn Connect with Matt McDermott on LinkedIn Connect with Marc Anderson on LinkedIn Connect with Jeff Fried on LinkedIn

The legal industry in under considerable pressure to change. Over the last 15 years, we've seen a massive wave of mergers and acquisitions and consolidation, along with pressures that come with Alternative Fee Arrangements. This in the face of a six year run of essentially flat demand for legal services according to Georgetown University's 2016 Report on the State of the Legal Market. Productivity is decreasing in every category of timekeepers except associate. It is with this backdrop that Jeff Fried shares his perspective on the future of findability in the legal industry and the changes that these associated pressures are putting on large firms to take on through technology. The next wave of development in the field will come thanks to increased investment in R&D, and counting on the machines to take on a heavier load comes with its own set of concerns. Jeff sets the stage for change in our conversation this week. Links & Notes BA Insight Search Solutions Intelligent, Cognitive, AI-Based Search: Separating Hype From Reality by Jeff Fried Intelligent, Cognitive, AI-Based Search: Reasons for Optimism by Jeff Fried The 2017 Report on the State of the Legal Market Finds 10 Years of Stagnation Changing the Industry; Says Innovation Key to Law Firm Success Going Mobile - Introducing our New Release of Visual Refiners Adding Machine Learning - Introducing our New Release of AutoClassifier Next-Generation Analytics

Findability. Having your business rise to the top of search results on the Internet or being found at all is the holy grail of search engine marketing. If you're frustrated because you paid a lot of money for a beautiful website that's not bringing in any business, you're going to love today's guest. She's Internet marketing guru and author of https://www.amazon.com/gp/product/0983866724/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0983866724&linkCode=as2&tag=businconfinow-20&linkId=e33998a49affd81fcb3724446b36827b%22%3EMarketing%20Espionage:%20How%20to%20Spy%20on%20Yourself,%20Your%20Prospects%20and%20Your%20Competitors%20to%20Dominate%20Online%3C/a%3E%3Cimg%20src=%22//ir-na.amazon-adsystem.com/e/ir?t=businconfinow-20&l=am2&o=1&a=0983866724%22%20width=%221%22%20height=%221%22%20border=%220%22%20alt=%22%22%20style=%22border:none%20!important;%20margin:0px%20!important;%22%20/%3E (Marketing Espionage), Heather Lutze.  WHAT YOU'LL DISCOVER ABOUT FINDABILITY: Why your unique selling proposition is the enemy of findability. The most important thing non-techies need to know about search engine marketing. 3 ways to evaluate why your website has no traffic. Free online tools that can help you create a findability strategy for your website. Why findability is more important than a beautiful website. How findability is the intersection of marketing and search engine marketing. What to look for when hiring a website developer. And MUCH more. GUEST:Heather Lutze helps businesses get found on the Internet. More specifically, she helps companies improve their results and increase sales through paid search and organic search optimization. She is a nationally recognized Internet marketing speaker and consultant on search strategies with more than ten years of hands-on management experience in pay per click, search engine optimization, and landing page testing. She's also has a fabulous startup story. She broke free from corporate “cubicle” farm jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer. She then built that dream into a multimillion dollar Denver SEM company—the http://www.findability.com/ (Findability Group). Now before you think Heather is just another search engine guru wannabe, think again. Heather has serious skills. She spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker's Association, a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah. RELATED RESOURCES:Contact http://www.findability.com/ (Heather) and connect with her on https://www.linkedin.com/in/marketingspeakerheatherlutze/ (LinkedIn), https://www.facebook.com/MarketingSpeaker/ (Facebook), and https://twitter.com/HeatherLutze (Twitter).  Also check out the online resources Heather mentioned during the interview to gather date that can improve your site's findability: http://marketinggrader.com/ (MarketingGrader.com) http://woorank.com/ (WooRank.com) http://spyfu.com/ (Spyfu.com) http://semrush.com/ (SEMRush.com) SUBSCRIBE, RATE AND REVIEW:Subscribing is easy and lets you have instant access to the latest tactics, strategies and tips.  Rating and reviewing the show helps us grow our audience and allows us to bring you more of the information you need to succeed from our high powered guests. Download ♥ Subscribe ♥ Listen ♥ Learn ♥ Share ♥ Review ♥ Enjoy

Findwise has released the results of their fifth annual "Enterprise Search and Findability" survey that reports how search is managed and used globally. There's some great news in the data that points to an increased sophistication around search strategy — among other great trends — across reporting organizations over the last five years. Findwise Business Area Manager for SharePoint and Office 356 Mikael Wendelius joins us from Copenhagen to help us wade through the results, along with a brief preview of our upcoming joint webinar to be held on March 28, 2017. Registration available now! Links & Notes Findwise Enterprise Search and Findability Survey — Download the 2016 Report Connect with Mikael Wendelius on LinkedIn Share your thoughts with Jeff Fried Register for the Findwise BA Insight Hybrid Search Webinar — March 28, 2017

In episode 2 of the Write the Docs podcast, we explore how to help users find what they're looking for in your documentation. We talk about various tools for findability: search, tags, faceted filters, sidebar navigation, inline links, related links, terms/glossaries, and breadcrumbs.

"From Information Architecture to Ambient Findability to Intertwingularity: An Inspiring Conversation with Peter Morville

" Recorded June 18th, 2012 at IUE2012. Peter Morville (above, left), best known as a founding father of information architecture, co-authored the profession's best-selling book, Information Architecture for the World Wide Web. That was 1998. Since then, Peter continues to be a prolific author, practitioner, and thought leader for our industry and profession amidst this ever-expanding and reinventive internet landscape that continues to provide communications, information, and commerce to the world. To most effectively tap into Peter's current and historical thinking, he was interviewed live and interactively with the audience by Design Critique's Timothy Keirnan. Visit Peter's blog and more at http://semanticstudios.com/