The Social Media Millionaire

Want to scale your Business with Content? Go here: https://www.wearelaneymedia.com/podcast-smmUnpacking Viral Content Strategy with Caroline Flett | Social Media Millionaire PodcastIn this comprehensive episode of the Social Media Millionaire podcast, Kenda sits down with the go-to expert in viral content creation, Caroline Flett. Caroline shares her in-depth knowledge and experiences on how to make content that not only attracts but retains and grows a loyal audience on social media platforms like Instagram and TikTok.Caroline delves into the hard lessons learned about consistently going viral, emphasizing the importance of putting oneself out there and leveraging existing content by analyzing what works. She offers invaluable insights into her meticulous research process, which starts on Instagram and sometimes extends to TikTok, revealing the most effective formats and strategies to make content binge-worthy and highly shareable.The discussion covers the significance of having a content series, the psychology of engaging hooks, and the necessity of being clear and specific in delivering value. Caroline also touches on the importance of hook optimization, explaining how she iterates multiple versions to find the most compelling one. She shares her process for editing and scripting reels, focusing on maintaining audience attention and delivering consistent, high-quality content.Furthermore, Caroline breaks down her use of Notion for organizing and managing her content strategy. She highlights the importance of balancing different types of content to meet various goals, such as building authority, driving engagement, or converting followers into customers. Caroline also discusses the role of trial reels and ManyChat in her strategy, debunking myths about their potential negative impacts on engagement and reach.For content creators and business owners looking to navigate the complexities of social media marketing, this episode is a goldmine of strategies, tips, and practical advice. Whether you're just starting out or looking to refine your existing approach, Caroline's expertise offers a roadmap to achieving sustained growth and visibility.Don't miss out on this enlightening conversation that's packed with actionable insights tailored for today's digital landscape.00:00 Introduction and Guest Overview01:49 The Hard Lessons of Going Viral02:35 Research and Strategy for Viral Content03:50 The Power of Content Series07:29 Creating Engaging and Effective Reels10:57 Research Tools and Techniques19:20 Content Management and Planning25:08 Outsourcing Content Creation29:36 Crafting Effective Spoken Reels32:30 The Importance of Hooks in Content Creation33:41 Creating Viral Hooks: Tips and Techniques34:55 The Power of Specificity in Hooks38:56 Experimenting with Trial Reels47:26 Dealing with Negative Comments50:49 Using ManyChat for Engagement53:13 Organic Growth vs. Paid Ads56:03 Final Thoughts and Offers

Want a Free GAP assessment on your Content? Go here: ⁠https://www.wearelaneymedia.com/podcast-smmIn this video, Kenda addresses common pitfalls in investing in business coaches and programs based on her personal experience. Kenda shares insights acquired from a $200,000 investment in various coaching programs—both positive and negative outcomes. Kenda offers a strategic approach to consistent lead generation, highlighting the importance of organic content marketing and the drawbacks of formulaic, one-size-fits-all advice. Kenda explains the significance of understanding consumer psychology and buyer types to craft effective content and sales strategies. Additionally, they debunk myths about effortless sales processes and the over-reliance on advertising before mastering organic growth. Concluding with an emphasis on data-driven decision-making, Kenda aims to restore trust in coaching while empowering viewers to customize and implement effective marketing strategies confidently.00:00 Introduction and Background01:16 The Biggest Coaching Mistake04:52 Lessons Learned and Moving Forward06:36 Top Five Gaps in Coaching Programs07:47 Effective Lead Generation Strategies13:26 Understanding Buyer Psychology25:00 Creating a Repeatable Sales Process35:34 Avoiding Unsustainable Strategies44:59 Final Thoughts and Advice

Want a Free GAP assessment on your content? Go here: https://www.wearelaneymedia.com/podcast-smm Leveraging Psychology to Turn Views into Sales: The 4A Scripting Model In this episode of the Social Media Millionaire Podcast, Kenda explains the common issue of engaging content that doesn't convert to sales. Discover how the 4A Scripting Model – Attract, Anchor, Activate, and Acquire – can help you reframe your content to connect deeply with your audience and boost conversions. Kenda dives into neuromarketing principles, the framing effect, and the specific needs of different buyer types to create impactful and binge-worthy content. Tune in to learn how to transform viewer attention into actionable sales and significantly improve your marketing strategy. 00:00 Introduction: The Content Conundrum 00:46 Leveraging Psychology and Neuromarketing 02:56 Understanding the Four Buyer Types 12:57 The 4A Scripting Model Explained 15:44 Implementing the 4A Scripting Model 20:22 Why the 4A Model Works 21:57 Conclusion and Next Steps

Want to Scale your Business? Go here: https://www.wearelaneymedia.com/podcast-smm Welcome to another episode of the Social Media Millionaire Podcast! Today, we're tackling the challenge of consistent posting with minimal sales. Discover the CONVERTS Framework, a proven system to transform content from mere likes and views into real sales across any industry. This episode delves into each step of the framework, supported by real client examples, and explains how business owners can audit and enhance their content effectively. Learn about the critical difference between symptoms and problems, how to overcome common objections, and how to speak directly to your audience's desires and pain points. Also, gain insights into neuromarketing and biopsychology to turn your content strategy around and achieve your revenue goals. Don't miss out on this invaluable guide to creating impactful content that converts! 00:00 Introduction to the Episode 00:34 The Converts Framework Overview 02:09 Client Success Story 03:32 Understanding Audience Connection 04:38 The Science Behind Buying Decisions 06:02 Addressing Symptoms vs. Problems 09:18 Overcoming Objections 11:35 Narrating Desires and Identifying Villains 13:59 Elevating Authority and Showcasing Results 15:12 Targeting All Buyer Types 18:05 Final Thoughts and Action Steps

Navigating Business Conflict: Strategic Counsel with Susanna Margison In this enlightening episode, Susanna Margison, a unique blend of lawyer and coach, delves into her innovative approach called 'strategic counsel.' She shares her experiences and methods for resolving conflicts before they escalate into legal battles, focusing on helping entrepreneurs manage both personal and business disputes. Susanna discusses the importance of humanistic approaches, setting the right tone in client interactions, and avoiding unnecessary litigation. The conversation covers practical advice on how to handle non-payment issues, client complaints, and the vital role of compassion in business relationships. Susanna also provides insights into dealing with online defamation and keeping a level head when facing social media backlash. Whether you're an entrepreneur facing conflict or someone interested in effective conflict resolution, this episode offers valuable strategies for maintaining integrity and positive client relationships. 00:00 Introduction to Susannah Margeson 00:54 Real-Life Olivia Pope: Strategic Counsel in Action 03:04 Reputation Management and Conflict Resolution 07:08 Navigating the Unregulated Online Space 11:11 Handling Non-Payment and Client Relationships 21:40 Legal Strategies and Conflict Resolution 32:05 Embracing a Collaboration Mindset 33:02 The Pitfalls of Insecurity in Business 34:14 Navigating Client Relationships with Confidence 35:24 The Power of Kindness in Legal Strategies 38:09 Handling Demand Letters and Legal Threats 40:05 Turning Mistakes into Opportunities 42:08 Dealing with Online Criticism 01:01:42 Final Thoughts and Where to Find More

Mastering Your Sales Process: Discovering the Secrets to an 85%+ Close Rate In this episode, Kenda dives into the rising concerns of the TikTok ban, political future, and business stability witnessed in January. Focusing on the sales gaps identified in the audience's marketing efforts, Kenda reveals her personal strategies that result in an impressive 85%+ close rate, achieved through organic marketing. Key areas of focus include the importance of building trust and connection before the sales call, understanding different buyer types, and tailoring sales pitches accordingly. Data tracking, effective training of sales teams, and creating a consistent message across all platforms are also discussed as critical components of a successful sales process. 00:00 Reflecting on January: Social Media and Business Concerns 00:47 Understanding the Sales Process Gap 01:09 Secrets to a High Close Rate 02:03 Building Trust and Connection in Sales 02:25 Sales Philosophy and Client Feedback 03:13 Unpacking Sales Philosophy and Framework 03:36 Industry Close Rates and Unique Marketing Strategies 04:42 Personalizing the Sales Experience 05:02 Common Sales Challenges and Overcoming Objections 05:58 Shifting the Focus of Sales Calls 06:49 The Comprehensive Sales Process 08:00 Training and Isolating Sales Process Issues 10:02 Discovery, Pitching, and Closing 10:51 Effective Discovery Questions 13:56 Customizing Your Sales Pitch 20:24 Tailoring the Close to Buyer Types 21:54 Leveraging Neuromarketing in Sales 25:35 Auditing and Improving Your Sales Process 26:37 Final Thoughts on Sales and Connection

Overcoming Insecurities: My Journey to Consistency and Confidence On Camera In this solo episode of the Social Media Millionaire Podcast, Kenda shares a heartfelt and personal journey about overcoming lifelong insecurities related to being on camera. Born with a rare eye cancer, Kenda discusses how her experience with a prosthetic eye and public bullying shaped her self-perception and affected her confidence. She recounts various stages in her life—from being a varsity cheerleader and rodeo queen facing exclusion, to ultimately succeeding in these areas despite opposition. The host reveals her struggles with self-doubt, particularly in the realm of social media and content creation. Kenda also provides actionable advice for overcoming these challenges, emphasizing the importance of consistency, a clear content strategy, and focusing on the message rather than personal appearance. The episode aims to inspire and reassure those struggling with insecurities that they can still achieve success and make a meaningful impact. 00:00 Introduction and Purpose of the Episode 00:40 Struggles with Being on Camera 01:30 Personal Backstory: Overcoming Eye Cancer 03:04 Challenges in Public Life and Rodeo 11:38 Dealing with Criticism and Self-Doubt 17:52 Strategies for Consistent Content Creation 22:44 Tactical Tips for Overcoming Insecurities 26:20 Encouragement and Final Thoughts

Welcome to the Social Media Millionaire podcast! In this episode, Kenda and Soren Laney dive deep into the powerful world of founder-focused content. Learn what a personal brand truly means, how to craft it to differentiate yourself from competitors, and why effectively building your brand can give you the unbeatable edge in your industry. Discover insightful strategies on eliminating price shopping, increasing conversion rates, and engaging your audience through authentic storytelling. Kenda and Soren share valuable tips on connecting with your audience through curated authenticity, leveraging the mere exposure effect, and understanding the psychological foundations of trust. From case studies to real-life examples, this episode is packed with actionable takeaways. Understand how to navigate common mistakes, balance vulnerability with privacy, and create compelling content without oversharing. Learn from industry leaders like Alex Hormozi, Jesse Itzler and other influencers on how they seamlessly integrate personal experiences into their successful brands. Whether you're new to personal branding or looking to uplevel your strategy, this episode offers a comprehensive guide to mastering founder-focused content. Be sure to subscribe, leave a review, and follow Kendra and Soren on social media for more expert advice and tips on building a standout brand. Follow us on social media: - Kenda Laney: Kenda.Laney (all platforms) - Soren Laney: Soren.Laney (all platforms)

Scale your business with Kenda: https://wearelaneymedia.com/lm-consult-page In this solo episode of the Social Media Millionaire Podcast, host Kenda tackles listener-submitted questions from her Instagram story. She dives into the advantages of developing a personal brand over a business brand, citing the importance of founder-focused content to build trust and emotional connections with audiences. Kenda also addresses how to handle stress and overwhelm in business, offering insights into improving business systems and delegation. Additionally, she provides strategies on becoming an expert in your client's industry, handling social media negativity, and diversifying content. This episode is packed with tactical advice on effectively using social media for personal and business growth. 00:00 Introduction and Episode Overview 00:37 Personal vs. Business Branding 02:52 Building Trust with Personal Content 05:22 Understanding Client Industries 07:42 Handling Overwhelm and Pressure 12:44 Adapting to Social Media Changes 15:56 Dealing with Negative Comments 19:29 Integrating New Topics into Content 20:23 Building a Podcast Following 21:15 Conclusion and Final Thoughts

As a money mastery coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable', but brings about personal financial freedom. She began by scaling her wedding photography business to over six figures in under two years, affording her the capital to begin funding the real estate empire she and her husband now run. Her life's mission is to take the taboo out of money and help women gain financial confidence to build REAL wealth. TIMESTAMPS: 01:00 - Background on Erinn 10:30 - How to reinvest in your business 20:00 - Assessing the ROI on your investments 28:00 - How much money you should be investing 36:00 - Psychology of pricing explained 43:30 - How to maximize your revenue 50:00 - Worst financial advice CONNECT WITH ERIN Erinn Instagram HERE Erinn Website HERE Money Personality Quiz HERE The Wealthy Woman Podcast HERE RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

In today's episode, we have an inspiring special guest, my mother-in-law, and start-up founder, Nancy Laney. TIMESTAMPS: 02:20 - Meet Nancy Lancy 05:50 - Pivoting in business 07:55 - Top mistakes you're making in your business 08:55 - How you can protect your business 17:30 - Consulting vs done-for-you businesses 36:50 - Hiring & firing team members 49:00 - Public speaking tips 59:00 - Forbes Business Council 1:02:00 - Building & maintaining relationships in business 1:04:30 - Utilizing LinkedIn for business 1:09:30 - How to deal with imposter syndrome 1:16:30 - Mindset behind building a successful business RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

In today's episode, we unpack exactly what you need to do to generate $500k/month in your business. TIMESTAMPS: 01:20 - 4 questions you need to be able to answer 02:00 - What are the buyer types in your audience? 05:00 - What are the specific symptoms that your audience self-identifies with? 06:15 - Who are your offers for? 07:00 - What makes YOU different from your competitors? 09:40 - How to increase your visibility in the online space 11:30 - The reason your content isn't going viral 14:00 - Viral content formula explained 17:40 - How to handle objections in your content 19:00 - How to confidently close the sale 21:30 - How to deliver high-level service to your clients RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ 4 Buyer Types Episode Podcast HERE FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

In today's episode, I'm unpacking what you need to do if you're looking to utilize and grow your Instagram subscription. RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

I am so excited for today's podcast episode where I tell you the 24 things I learned so far in 2024 in business! Do yourself a favor and learn from my mistakes! Cheers to 4th quarter everyone! RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

In today's episode, I do a deep dive into WHAT to say in your content to make sales in your business and answer some of your most-asked questions! TIMESTAMPS 01:30 - Why your content isn't converting into sales 03:00 - “How to do” vs “What to do” in your content 05:00 - Creating an emotional connection 07:30 - Aspiration vs inspiration 10:00 - Crafting the customer journey 15:00 - How to create “personal” content 19:00 - The “people first” customer journey 23:00 - Taking clients from discovery to purchase 25:00 - Q&A RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

The MOST highly-requested podcast episode to date. Today, we're diving into Pinterest marketing! What it is, how to use it, and how to get started. TIMESTAMPS 01:20 - What is Pinterest marketing 02:10 - What makes Pinterest different from other social media platforms 04:50 - How we use Pinterest in our business 06:50 - The basics of starting your Pinterest account 08:00 - How to optimize your Pinterest account 09:30 - FAQ when it comes to Pinterest RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

“What would Kenda do?!” So excited for this podcast episode. I asked you over on Instagram what you would like advice on and you came in HOT with these questions! Let's get into it. TIMESTAMPS 00:45 - “What offers to focus on if you don't have a lot of time?” 03:55 - “If you were me and my brand, what would you do to scale?” 06:37 - “You have 30 days to make $100k in your business, what would you do during those 30 days?” 08:50 - “When to push yourself vs when to rest?” 18:45 - “What is outside of work Kenda like?” 21:26 - “How do you balance your romantic relationship with business?” 23:45 - “How can I start a business with limited knowledge?” 25:20 - “How to protect & sell your e-book?” 26:25 - “What is the best way to monetize a brand?” 28:35 - “How are you so disciplined?” RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ Our Relationship In Business Podcast HERE FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

So excited for todays podcast episode where we dive in to what you should be doing to set yourself up for success this Black Friday. TIMESTAMPS 4:40 - Kenda's audition for American Idol 2025 8:00 - “Discounts” don't work for Black Friday 9:50 - Our favorite Black Friday strategies 14:00 - How to set yourself up for success for a large influx of clients 18:30 - What you need to focus on (as the CEO) when you're seeing so much growth 22:40 - How to set realistic goals 27:00 - What you need to do to keep the momentum going 32:00 - How we promote Black Friday on social media 39:00 - Reverse engineering your Black Friday revenue with your content 41:10 - How to handle objections in your content RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

So excited for today's podcast episode where we take a deep dive into how to ACTUALLY leverage your analytics in business. A data-science approach to help you leverage your organic content. TIMESTAMPS 4:00 - Where to look for your analytics 6:30 - How we teach our clients to track analytics 10:45 - Why you shouldn't rely on Metricool for metrics 18:40 - What to look for & track in your analytics 19:45 - Why you have low sales with a large following 22:35 - How to assess the gaps in your content 27:25 - What your link in bio needs to be RESOURCES + LINKS Work W/ Us HERE Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

So excited for todays podcast episode! Emelie Sanders is a Humor Brand Director, and the Head Honcho of Pass the Queso. While she's not screamin' all over the place about how “clear > clever” is bullsh*t, she's using humor to help creatives get their edge in tHe SpAcE. Humor is serious business, and how creatives can charm and disarm their way to profit and authority. TIMESTAMPS 4:30 - Sold out launch with a suspended Instagram account 6:40 - Sold out launches with less than 100 followers 7:30 - How to build a loyal community 12:00 - How humor impacts your copy 20:45 - How to create a SOLID client experience 32:50 - Addressing the haters 41:00 - How to launch without Instagram 46:30 - Refining your messaging RESOURCES + LINKS Emelie LinkedIn HERE Emelie YouTube HERE The Copy Cantina HERE Pass The Queso Website ⁠HERE⁠ Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

In today's episode, we discuss unethical marketing practices that have been circulating the online space. What people are saying, what you need to look out for, and how to do your own due diligence. TIMESTAMPS 7:00 - How to determine who you want to invest with 13:00 - Questions you should be asking as a consumer 19:30 - Clues that income claims are FAKE 30:00 - Organic vs ads 39:00 - How to get more leads 40:08 - Informations vs implementation & customization 40:35 - Tangible tips to up-level your marketing 45:00 - How to ethically share your monetary wins RESOURCES + LINKS Millionaire Archives Community ⁠⁠⁠HERE⁠⁠⁠ The Journal ⁠⁠⁠HERE⁠⁠⁠ FOLLOW Instagram: ⁠⁠⁠@kenda.laney⁠⁠⁠ TikTok: ⁠⁠⁠@laneymedia⁠⁠⁠ Website: ⁠⁠⁠laneymedia.org⁠⁠

In today's episode, we cover exactly what you need to do in order to grow your business from 5-figures to 6-figures to 7-figures. Learn the things that actually matter when scaling your business. TIMESTAMPS 1:30 - Top mistakes we see people making in business 11:10 - Marketing for a 5-figure business 19:15 - Systems for a 5-figure business 21:16 - Marketing for a 6-figure business 32:10 - How to hit 7-figures in business 42:37 - Bonus tips RESOURCES + LINKS Millionaire Archives Community ⁠⁠HERE⁠⁠ The Journal ⁠⁠HERE⁠⁠ FOLLOW Instagram: ⁠⁠@kenda.laney⁠⁠ TikTok: ⁠⁠@laneymedia⁠⁠ Website: ⁠⁠laneymedia.org⁠

In today's episode, we do a deep dive into how we met, how we started our business, and what we do daily to not only separate business and our personal life but also continue to grow TOGETHER. TIMESTAMPS 1:41 - The TEA about how we got HERE 19:07 - How we separate business and personal life 25:25 - How our roles have shifted as we've grown the business 30:33 - How do you help each other deal with stress 41:27 - Staying in love while running the business RESOURCES + LINKS Millionaire Archives Community ⁠HERE⁠ The Journal ⁠HERE⁠ FOLLOW Instagram: ⁠@kenda.laney⁠ TikTok: ⁠@laneymedia⁠ Website: ⁠laneymedia.org

In today's episode, we do a deep dive into how to build trust and connect with your audience on social media to consistently grow your impact and business. TIMESTAMPS 3:55 - Building Trust On TikTok  4:10 - TikTok LIVEs 8:15 - Naming Your LIVE 11:13 - Engaging Your Audience 15:10 - Strategic Video Responses 20:07 - Personal Brand 21:22 - Immersion Content 26:20 - The Butterfly Effect 41:58 - Consistency 53:00 - Get Into People's DMs RESOURCES + LINKS The Four Buyer Types Podcast HERE Millionaire Archives Community HERE The Journal HERE FOLLOW Instagram: @kenda.laney TikTok: @laneymedia Website: laneymedia.org

In this episode, we are sitting down for a solo episode with our founder, Kenda Laney, to dive into how to leverage your TikTok analytics to create visibility and sales for your business. Improving your content is a matter of knowing how to make data-driven decisions and hit home to what your audience needs to hear from you. Predictable income is on the other side of learning how to leverage the data at your disposal to refine your content and increase your sales. If you're someone who wants our eyes on your content so we can create a shortcut for your growth, be sure to shoot a message to our founder on IG. We're always happy to chat with you about what's coming up for you in your business.

Get ready for a real and raw episode where we chat all about content and the common challenges people face when creating content for themselves. We discuss: Content Creation Challenges Mindset and Approach Creating Engaging Content Content Consistency Market Research and Clarity Expertise and Ethical Marketing Dealing with Negative Feedback And so much more! If you enjoyed this episode, please subscribe, rate, and review the podcast. Share your thoughts and experiences with content creation in the comments or on social media.

Everyone wants to understand how to sell to the 4 buyer types to make their marketing & sales not only seamless but people first. In this episode we are going to dive into all four types of buyers, unpack the four different personality types, and cover some specific examples of how to bring these principles into your marketing and content. The Resources Mentioned: Surrounded by Idiots Book LINK Learn More about the Buyer Types LINK

In this episode, I cover: Why traditional marketing tactics fall short in today's informed consumer landscape. The garbage marketing advice that is flooding the internet. Audience psychology and how to market in a way that speaks to them. How embracing data-driven decision-making is going to propel business growth. And so much more! FREE RESOURCES CREATED FOR YOU

In this episode, the team is sitting down to chat with one of our clients about business, marketing, mindset, and the realities of what it takes to scale to and beyond $100k months. Jaz, founder of JazMedia is a brilliant marketer - we can't wait for you to meet her!

In this episode, I cover: The 4 types of content you need to create for your business Who these types of content speak to Why it's important to utilize all of the content The results that you can start seeing when you implement this strategy FREE RESOURCES CREATED FOR YOU

In this podcast episode, I do a deep dive into: Best practices for market research in your business Understanding your target audience's problems Various ways to gather information, including leveraging TikTok's search features, analyzing competitors' content, and utilizing search tools like Google Trends Bonus tips about identifying different buyer types within your audience & creating content accordingly I'm excited to see how you implement this into YOUR business! Free resources:

In this episode, Co-Founders Kenda and Soren sit down to talk about controlling your business's revenue, data analytics, and how to predict your social media performance. Knowing your numbers is the first step to total control over your sales and growth.

In this episode, we're sitting down to dive into the cross-platform traffic strategy we use and teach clients to create multiple millions in sales without a single dollar in ad spend.

In this episode, we dive into the psychology behind our recent $500k launch and share valuable tips on how you can maximize your own sales. We are breaking down the science of buyer behavior and revealing the key strategies that helped us achieve such tremendous success. From understanding your audience's pain points to crafting a compelling offer, this episode is packed with actionable insights that will take your sales game to the next level. Apply to Social Media Millionaire™ Content Mastery | ⁠⁠Apply Here⁠⁠ ⁠⁠Join The Millionaire Archives⁠⁠ | A Free Resource Archive for the Modern CEO For details about the other offers discussed in this episode | ⁠⁠CLICK HERE

Welcome back to The Social Media Millionaire Podcast. In this episode, we will delve into the technicalities of chat GBT and how it can be leveraged to drive traffic, generate leads, and increase conversions. We will also discuss the best practices and tips for optimizing chat GBT for maximum impact. If you are interested in using chat GBT to take your marketing and lead generation efforts to the next level, this is the episode you don't want to miss. Apply to Social Media Millionaire™ Content Mastery | ⁠⁠Apply Here⁠⁠ ⁠⁠Join The Millionaire Archives⁠⁠ | A Free Resource Archive for the Modern CEO For details about the other offers discussed in this episode | ⁠⁠CLICK HERE

Welcome to the episode 8 of the Social Media Millionaire Podcast. In this episode, we dive into the formula behind our $50,000 sales days, where we reveal the secrets to achieving significant revenue in a short amount of time. Whether you're an entrepreneur looking to scale your business or a marketer seeking to improve your skills, this episode is for you. We'll be unpacking the sales psych tactics & our signature content framework that our clients use to see massive results. Apply to Social Media Millionaire™ Content Mastery | ⁠⁠Apply Here⁠⁠ ⁠⁠Join The Millionaire Archives⁠⁠ | A Free Resource Archive for the Modern CEO For details about the other offers discussed in this episode | ⁠⁠CLICK HERE

In this episode, we dive into high ticket sales and explore the strategies needed to successfully sell packages valued at $25k or more. We're sharing insights on the mindset required to make big-ticket sales, including building confidence, developing rapport, and understanding the needs of your clients. We're also uncovering the social media strategy that we use to facilitate this for both us and our clients. Apply to Social Media Millionaire™ Content Mastery | ⁠⁠Apply Here⁠⁠ ⁠⁠Join The Millionaire Archives⁠⁠ | A Free Resource Archive for the Modern CEO For details about the other offers discussed in this episode | ⁠⁠CLICK HERE

In this episode, we dive into the journey of scaling our business to seven figures, and the strategic changes necessary to reach eight figures. We'll be unpacking insights and lessons learned from our personal experience growing our business; from identifying key areas of growth to implementing effective marketing strategies, we explore the various tactics that will continue to scale our business. Additionally, we discuss the importance of adapting and pivoting when faced with new challenges, as well as the mindset and habits necessary for sustained growth. Whether you're an aspiring entrepreneur or an established business owner, this episode offers valuable insights into scaling your business and achieving your goals. Apply to Social Media Millionaire™ Content Mastery | ⁠Apply Here⁠ ⁠Join The Millionaire Archives⁠ | A Free Resource Archive for the Modern CEO For details about the other offers discussed in this episode | ⁠CLICK HERE

Welcome to the first mini episode of the Social Media Millionaire™ Podcast. Inside this value packed episode, we're uncovering a deeper look inside the content lenses that we leverage inside the MIllion Dollar Content Plan to generate consistent sales in both our's and our client's businesses. We'll also delve into the importance of sales psychology and how it can be used to drive conversions. Apply to Social Media Millionaire™ Content Mastery | Apply Here Join The Millionaire Archives | A Free Resource Archive for the Modern CEO For details about the other offers discussed in this episode | CLICK HERE

Soooo you're struggling to create content that actually converts into consistent sales. Here's the issue - your content isn't infused with sales psych && you have no big picture as to where your content is actually taking you. In this episode, we're unpacking the content strategy that has made both us & our clients over 7 figures from organic social media marketing. Join us as we uncover the harsh truth about content creation and why most businesses fail to make an impact with their content. We'll dive deep into the psychology behind the million-dollar content plan and explore how it can help you create content that resonates with your audience and drives results. Join The Millionaire Archives | A Free Resource Archive for the Modern CEO For details about the other offers discussed in this episode | CLICK HERE

The Social Media Millionaire™ is a movement for the Modern CEO to scale their business with organic social media. In this episode, Laney Media CEO + CFO are sitting down to uncover the processes + marketing secrets that have facilitated $300k months in their business. They'll be unpacking what elements you can bring into your own business to scale quickly and sustainably. Join The Millionaire Archives | A Free Resource Archive for the Modern CEO For details about the other offers discussed in this episode | CLICK HERE

The Social Media Millionaire™ is a movement for the Modern CEO to scale their business with organic social media. In this episode Laney Media CEO + CFO sit down to uncover how they were able to scale a 6 figure membership in their business & unpack some of the myths in the industry that hold businesses back from launching a successful membership. Join The Millionaire Archives | A Free Resource Archive for the Modern CEO For details about the other offers discussed in this episode | CLICK HERE

The Social Media Millionaire™ is a movement for the Modern CEO to scale their business with organic social media. In this episode, Laney Media CEO + CFO are sitting down to discuss the mistakes they made as well as the moves they made that allowed them to scale Laney Media to over 7 figures within 12 months. Join The Millionaire Archives | A Free Resource Archive for the Modern CEO For details about the offers they discuss | Click Here

Welcome to the Social Media Millionaire Podcast - The first podcast exclusively for the modern CEO who is scaling a million dollar business with organic social media. Throughout the many episodes to come of this podcast, we will be uncovering a raw look at all we have learned in scaling a million dollar business on social media. Complete show notes: Free Resource | The LM Viral Content Formula The Social Media Millionaire Membership | The first membership designed exclusively for the Modern CEO to scale their social media through an interactive educational experience. Traffic to Income | Uncover the Million Dollar Blueprint Connect with Kenda on Instagram