Two Heads: Brand Marketing & Strategic Coaching for Today's Marketplace

Today, we're tackling a monster: Burnout – A Business Strategy or a You Problem? Is relentless hustle a badge of honor, or a giant red flag that leaders love to ignore?

Today, we're talking about the one rule in marketing that never changes: Stand Out or Get Ignored. If your brand blends in, it gets buried. We're diving into how bold brands are flipping the script and winning.

Today we're popping the champagne for our 400th episode! We're celebrating the power of consistency, how it's built our podcast, and how it can build a legacy for any small business.

Today, we're throwing mission statements in the trash and talking rally cries - why your business needs one to light a fire under everyone.

Today we're diving into Fast Feedback - why your company isn't listening and is slowly dying because of it.

Today we're diving into Quiet Branding - how your company can speak softly and still win big by leveraging subtlety, humility, and authenticity to build unshakable brand trust.

Today we're diving into micro-moments - how to capture your customers' attention in 8 seconds or less. Small businesses have seconds to hook their audience before they scroll away. If you blink, they're gone. Let's unpack why capturing these micro-moments is so crucial and how to do it effectively.  

Too many small businesses think more products or services mean more revenue - but it can actually overwhelm customers. We're seeing startups, consultants, even established brands clutter their lineups. And with that clutter comes confusion - confused customers rarely buy. So let's dive in and see why having too many offerings can backfire.

Is in-person networking dead? There's been a significant drop in events since 2020 - Zoom is beating coffee or lunch meetups. Even formal groups like BNI and Gotham are shrinking. In any event, networking remains essential for small businesses - so let's discuss why this shift is happening.

New entrepreneurs, this one's for you. Starting a business is already a bold move, and doing it in shaky times? That's next-level grit. We're breaking this down into four key areas today - with practical steps to help you thrive, not just survive.

Vendors are the backbone of so many small businesses, but we see owners tripping over the same issues again and again. The good news? These are fixable problems; we're here to help you get it right.

These mistakes can slow you down, cost you money, and even put your entire business at risk. And here's the good news - these mistakes are entirely fixable. We see small business owners struggling with these tech issues every day, and with a few innovative changes, you can turn things around fast.

Today, we're diving into the top five mistakes small businesses make with money. These mistakes can cost you time, money, and even the future of your business. These aren't just theoretical issues - these are real, costly, and fixable problems that small business owners make daily. Once you know what they are, you can steer clear of them.

Today, we're diving into small businesses' top five mistakes with employees. Mistakes that cost you time, money, and top talent. These aren't just generic HR blunders. These are real, costly, and fixable issues that keep businesses from building strong, loyal teams.  

Today, we're tackling the top five mistakes small businesses make with clients - which aren't the old-school, outdated business faux pas. We're talking about real, recent, and relevant mistakes that cost you customers, hurt your reputation, and keep you from scaling.  

What exactly is emotional intelligence, and why should small business owners care? EQ is the ability to recognize, understand, and manage your own emotions while also influencing the feelings of others. Every interaction—employees, customers, partners—requires emotional awareness.

Today's episode is a little different—it's a wrap-up of all the incredible books we've covered in the past few months. We read and reviewed 15 books! Instead of just running through each book summary, BJ and I want to chat, riff, and ask some questions to get us (and you) thinking. We've grouped them into categories to make it easier. So, if you've been following along, this is a great way to tie it all together.

Today, we are discussing our final book of this series - and boy, are we finishing with a bang! The Let Them Theory by Mel Robbins. Find out why we didn't like it. Links: Nelson Mandela Poem The Obstacle Is The Way by Ryan Holiday  

Today, we're diving into a book that every small business owner needs on their shelf—Crucial Conversations: Tools for Talking When Stakes Are High. If you've ever been in a situation where emotions are high, stakes are enormous, and you have no idea what to say, this book has answers. And as small business owners, those moments come up all the time.

The book we've chosen this week is a real affirmation of something we've done since we started our businesses. It's our wake-up routine! This book, The 5 AM Club: Own Your Morning. Elevate Your Life, written by Robin Sharma, is a great way to drill down on a routine that has made all the difference.

Today's episode is one we've been excited about for a while. We're diving into Brené Brown's game-changing book 'Dare to Lead' and breaking it down for all of you small business owners and entrepreneurs.

Today, we're diving into The Power of Discipline by Daniel Walter, a game-changing book on mastering self-control and mental toughness to achieve your goals.

Let's usher in the new year with the most profound reflections on life and purpose, courtesy of George Bernard Shaw. His quote isn't just poetic—it's a roadmap for a fulfilling life and a thriving business.

Bah, Humbug! It's that time of the year, so we're diving into a timeless classic: A Christmas Carol by Charles Dickens. While it's a story about ghosts and redemption, it's also packed with lessons that small business owners can apply to their lives and businesses today.

Today, we'll discuss The Road to Character by David Brooks — a compelling book about the values that build a strong character and how they can shape individuals and businesses they lead. We'll then explore four key insights from the book and translate them into actionable tips for small business owners and entrepreneurs. Let's dive in!

Today, we're diving into The Comfort Crisis by Michael Easter. It's a book about embracing discomfort to drive growth, resilience, and creativity. And let's be real: as small business owners, we know a thing or two about being uncomfortable - so buckle up because we've got four powerful takeaways from the book to help you unlock your business's next level of success.

Today, we're diving into a game-changer for anyone who's ever felt stuck, hesitated, or struggled with procrastination - Mel Robbins' powerful "The 5 Second Rule" and how it can supercharge your small business journey. If you've ever had a brilliant idea but talked yourself out of it, or if fear has held you back from taking that leap, this episode is for you. We're going to break down the 5 Second Rule and give you actionable steps to implement it in your business TODAY.

Today, we're exploring Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by the renowned Malcolm Gladwell. In this compelling follow-up to his classic work, Tipping Point, Gladwell dives deeper into how ideas spread and influence society in our digital age.

Today, we're diving into Donald Miller's “Building a StoryBrand”, a guide that's not just based on theory but a practical game-changer for businesses of all sizes. Miller's approach helps us create a clear message by understanding one crucial truth: you, the customer, are the hero of your story. Let's break down the six powerful takeaways from this book and how they can transform your business.

If you're a small business owner trying to close deals, capture attention, or stand out in a crowded market, Pitch Anything is packed with dynamite! This book isn't your typical sales spiel—it's about positioning yourself, creating tension, and taking control. We've broken down his book into six areas specifically for small business owners. Ready to pitch like a pro? Let's dive in.  

Today, we're diving into Think Again by Adam Grant, a powerful book that challenges our tendency to hold on to old ways of thinking and encourages us to embrace rethinking. As small business owners, the ability to question and adapt our beliefs, strategies, and approaches can be the difference between thriving and merely surviving.

Today, we're diving into James Clear's best-selling book, Atomic Habits. Now, if you're running a small business, you know that success doesn't happen overnight. It's the small, consistent actions—the ‘atomic habits'—that compound over time to create big results. Today, we'll break down James' book into six key takeaways, specifically tailored for small business owners. We'll give you an overview and an action item for each point so you can implement these strategies immediately.

“Whatever you're doing today, do it with the confidence of a 4-year-old in a Batman t-shirt." Have you ever seen a 4-year-old wearing a Batman t-shirt? That kid doesn't just think they're wearing a cool shirt—they genuinely believe they are Batman: no doubts, no fears, just pure, unshakable confidence. Now, imagine approaching your day with that same level of confidence. Too many of us hold back because we're caught up in our own heads. We're worried about what others think, scared of making mistakes, and it's paralyzing us. Recommended Books: The Confidence Gap by Russ Harris Mindset: The New Psychology of Success by Carol S. Dweck  

We're going to do something totally different today! We're going to do an in-depth analysis of an incredible book that was just featured on a great podcast that we listen to: Pivot with Kara Swisher and Scott Galloway - a favorite of ours! Kara and Scott interviewed Mike Maples Jr. on his new book with Peter Ziebelman: “Pattern Breakers: Why Some Start-Ups Change the Future”. As a small business owner, “Pattern Breakers” delivers key insights into what separates transformative start-up businesses from those that follow predictable patterns. Mike and Peter are seasoned venture capitalists. Their book explores how some small businesses defy traditional industry practices and create exponential growth.

We're exploring the art of re-engaging quiet clients who may have drifted away or become less responsive over time. Re-engaging these clients can lead to renewed business opportunities, whether due to shifting priorities or simple oversight. In this episode, we'll explore four key strategies to reignite the connection with your quiet clients, each with actionable steps you can take. Book mentioned in this episode: Never Lose a Customer Again by Joey Coleman

Developing leads for a small business requires a mix of proactive outreach, inbound marketing, and relationship-building strategies. Today, we have TEN, count them, TEN lead-generation strategies you can start using today! We're going to go fast, so buckle up!

Whether you're just starting or looking to scale your business, networking is an essential tool for growth. Yet, for many business owners, it can feel like an afterthought. Book mentioned in this episode: Never Eat Alone by Keith Ferrazzi, Tahl Raz This book is packed with actionable strategies for building authentic, lasting relationships. Ferrazzi emphasizes the importance of giving first in any networking relationship, a powerful principle for small business owners.

We're exploring the connection between consumer sentiment and market performance. Consumer confidence can significantly influence a business's performance, and understanding this relationship can help you make smarter, more strategic decisions. Book mentioned in this episode: Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism by George Akerlof and Robert Shiller

Seven Years, and we've got an itch!!!! Even after all this time, we have only scratched the surface of topics and trends affecting small business owners and entrepreneurs. We have so many topics that we have been dying to discuss and haven't had the opportunity.  

Today, we're diving into an often overlooked but incredibly impactful topic – signage. Effective signage is crucial to your success, whether you're a brick-and-mortar store, a service-based business, or even an online brand with a physical presence. It's not just about putting your name out there; it's about attracting customers, reinforcing your brand, and making a memorable impression.

It's not the big things you do; it's the small things. Help your business reduce its environmental footprint, enhance its reputation, and attract socially conscious consumers. Books mentioned in this episode: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty and Andrew Winston Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac

Many small business owners are concerned about maximizing ROI with a tight marketing budget. Whether you're just starting out or looking to get more bang for your buck, we've got you covered.  Books mentioned in this episode: Building a StoryBrand by Donald Miller Content Inc. by Joe Pulizzi

Mentorship can be a pivotal factor in the growth and success of your small business. By identifying the right mentor, setting clear goals, staying proactive, and applying what you learn, you can harness the full potential of this powerful relationship. Books mentioned in this episode: Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington and Mark Timm The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber  

The world is constantly changing, your marketplace is ever-evolving, and those who can't keep up will be left behind. Today, we'll cover four actionable steps to help your business stay ahead of the curve and recommend two insightful books to deepen your understanding. Books referenced in this episode: The Lean Startup by Eric Ries Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne  

As entrepreneurs, our to-do lists never end, and finding ways to manage our time effectively is crucial to our success. The relief that comes from effective time management can significantly reduce the stress of our daily tasks, leaving us feeling more in control. Here are six actionable tips to help you maximize your day. Books referenced in this episode: Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones by James Clear

Today, we're exploring the future of small businesses and the trends every entrepreneur should watch. We'll discuss four key topics shaping this future and recommend two must-read books that provide deeper insights into these trends. Books referenced in this episode: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses by Eric Ries Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport

Negotiation is a critical skill for small business owners, and mastering it can mean the difference between surviving and thriving. Books referenced in this episode: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz

Testimonials are more than just nice words from happy customers—they are powerful tools to drive your business forward. We'll provide four essential tips for effectively leveraging testimonials, complete with actionable steps, and recommend two must-read books to deepen your understanding. Books referenced in this episode: Made to Stick: Why Some Ideas Survive and Others Die by Dan & Chip Heath The Thank You Economy by Gary Vaynerchuk 

These tips can help you effectively leverage local SEO, increasing your visibility and attracting more customers from your local area.  Books mentioned in the episode: The Ultimate Guide to Local Business Marketing by Perry Marshall, Talor Zamir, and Richard Lindner Local SEO Secrets: How to Get Your Local Business to Rank in Google Maps by Roger Bryan 

Today, we're exploring a fascinating trend that is reshaping how small businesses create a company culture that attracts and retains the right talent.  

What is Quiet Hiring? It's when your company fills job openings with current employees without publicizing vacancies. This approach can also mean asking employees to expand their roles, enhance their skills, or take on new responsibilities, effectively “hiring” them beyond their original job descriptions. Quiet hiring can be both a challenge and an opportunity. For you, It's a strategy for building a resilient business. For your employees, it's a chance for engagement and growth. Let's explore how understanding and leveraging Quiet Hiring can benefit your business.