Podcast appearances and mentions of allison scholes

Today's episode is a bonus episode.  It is a replay from when My friend Allison Scholes joined me on the podcast to share with us her expertise in content pillars.  You can find Allison on Instagram here: http://www.instagram.com/allisonscholesor on her website at http://bossladyinsweatpants.com 

Print School Student Spotlight  Today on the dream printing podcast we have Allison Scholes from the Boss Lady in Sweatpants show! She recently created her Ignite your Light journal inside of our Print School community.  Want to hear how she did it? Listen in!  SHOW NOTES:  Pre-order Allison's journal: BossLadyInSweatpants.com  Join our live workshop June 15th: HoracioPrinting.com/Liveworkshop Apply for Print School : HoracioPrinting.com/PrintSchool  Get your Planner Fix: HoracioPrinting.com       

Shift Your Perspective to What Matters and Scale Your Course-Based Business Allison Scholes from The Boss Lady in Sweatpants Show is here to make you a more productive course creator! Allison walks through six habits that can limit your presence and productivity. Learn how and what to prioritize to move the needle on your course creation business and better enjoy your relationships. Listen in! Enroll in my 6-Week Accelerator to get your online course done in just six weeks with a proven course coach by your side: https://coursecreationboutique.com/sixweeks  

What business owner doesn't want to be more productive with less effort?! But if you've been testing all those fancy time saving tools and trying to hack your productivity, you're probably not actually creating lasting change in your output or business.   Today we're hearing from Allison Scholes, a content coach for busy mompreneurs and host of the popular podcast Boss Lady in Sweatpants. Allison is breaking down the 6 bad habits we ALL need to break to start feeling more creative and productive right away.   You'll learn: How leaky boundaries cause massive productivity inefficiencies The one health practice you can't afford to neglect if you want more output in your business How to prioritize your most important business to-do's Why time blocking might not be working for you, and what to try instead How to determine your ideal weekly workflow that energizes you How to break that sneaky social media habit once and for all   You need this episode if: You constantly feel like you're behind It seems like your to-do list never ends You just wish you could clone yourself, then you'd have it all figured out You're resisting bringing on more support until you figure out your best systems You know you have bad habits that are killing your productivity, but don't know how to break them   Check out Allison's podcast, Boss Lady in Sweatpants: https://bossladyinsweatpants.com/podcast/   Snag Allison's 12 Month Content Guide: https://bossladyinsweatpants.com/12-month-content-guide/  

Are you sabotaging your productivity? If you're wondering why you're working so much in your business but you're not seeing a lot of momentum or results yet, it might just be that there are a few little habits that are getting in the way of you achieving your business goals. Think about your workday from start to finish. What are your main priorities? What are you focusing on? Is it the stuff that moves your business forward in terms of growth and sales, or do you feel busy all day but then look back and think, “Nothing actually got done?!?” I only like to work a couple of hours each day, and I run 2 businesses, so that means I need to be really productive with my time. Which is fantastic when everything is aligned, I'm in the zone, I'm working in flow… but sometimes, it's the little things that I slip up on, and I know I'm not the only one doing it. There are things we don't consciously think about as we're doing them, and one by one they don't seem like big things, but when you add them all up, they make a huge difference to how productive we are. So what are these things? What are the little habits that are killing our productivity? I have a very special guest on the show today who is going to walk us through 6 of them one by one AND show us how to handle them smoothly and take back our productivity as business owners and entrepreneurs! Allison Scholes is a Content Coach and Podcaster who helps mompreneurs create less, but BETTER content through coaching, templates and her content creation club. Allison also hosts her Podcast, Social Media for Mompreneurs. Each week, the show helps busy moms not only create content on their own terms, but build their brand online in just minutes a day—even when those minutes are hard to come by. Allison believes content creation should be fun and done with ease, not overwhelming! With her sassy and fun personality, mixed with her creativity and love for sweatpants and coffee, she's able to deliver the simple and creative tools to help mompreneurs boost their business with confidence and ease. She knows exactly how it feels to grow a business and brand, create content, AND raise a family at the same time so she can definitely relate to our need for productivity AND the habits that are holding us back. Tune in as Allison and I talk about why we struggle with productivity as business owners and entrepreneurs, and the 6 bad habits that can kill our productivity! Connect with Allison on Instagram, at her website, and podcast Download Allison's free Weekly Project Workflow for Business Success --- Ready to simplify your business for more income AND freedom in 2023? Join us for The Simpler Business Mastermind --- Enjoyed this episode? Please subscribe, rate, and review us on Spotify, Apple Podcasts, or your favourite podcast platform! --- Bring more ease to your business: Learn the 3 simplest ways to streamline your business growth with Marissa's FREE audio class at https://www.marissaroberts.com/ --- Tired of people asking to "pick your brain"? Turn brain pickers into paying clients with Marissa's FREE scripts at https://www.marissaroberts.com/resources --- Follow Marissa on Instagram: https://www.instagram.com/marissa

Want to know how your cycle affects your business? My friend Allison Scholes is here to help us sync our cycles to our content creation process. It will change your life, promise! Connect with Allison Listen to her podcast

Celebrating the 100th episode of the podcast with a podcast guest expert.  My friend Allison Scholes is joining me this week to share with us her expertise in content pillars.  You can find Allison on Instagram here: http://www.instagram.com/allisonscholesor on her website at http://bossladyinsweatpants.com 

Proactive public relations and strategic social media can help you increase visibility, which will help attract more ideal clients. Many entrepreneurs want to increase visibility because they struggle with being found online by their ideal clients. Fear is often the leading culprit holding people back from being forward-facing in their business. However, being visible, which is very specific to individuals, can make a significant difference in the level and rate at which you attract your soulmate clients. Think of it like a magnet. Your energy is going to attract the energy of the person who needs your help. But only if you are visible for them to find you. Entrepreneurs often attract people that are not a good fit, not their soulmate clients. Because they want to achieve success, they take on clients even though they are not ideal. The result is that they become frustrated. This happens because people aren't visible in a way that attracts their soulmate clients. Think of it like a magnet. Your energy attracts someone with a need, the other side of the magnet. When you are present as your authentic self and are visible to your potential clients, you will attract them. Parasocial relationships It is a scientific fact that when we show up with our face, we are able to build trust with the customers we want to work with. Parasocial relationships are when a person, a media user, engages with a media persona. This can happen with influencers, media personnel, celebrities, and even entrepreneurs. Learn more about how visibility influences parasocial relationships here. When we show our face online and explain what we do and talk about the problem we solve, our ideal customers who have the need we can solve, begin to trust us. An instant connection can be formed. Similarly, you can think of this as a trust-building exercise. Instead of shying away from your story share your failures to increase visibility Most female entrepreneurs shy away from sharing their failures. However, like Kendra Scott telling her story of the failed hat boutique, and then making jewelry in her spare bedroom, she has authentically connected with her clients. Failures are part of the journey and the story that can connect you with your ideal clients. Sharing the big picture, and the story of a very personal event builds trust. It helps people get to know you, like you, and trust you. Therefore, showing up on camera and being visible builds the final step of trust. People buy people not products and services. Strategies to increase visibility Proactive public relations (PR) is you going out and seeking PR opportunities instead of depending on opportunities coming to you, for example, HARO (help a reporter out). Using HARO is more of a reactive PR strategy. When it comes to proactive PR, it is about pitching yourself to the dream media outlets and sharing your authentic story. It also comes down to remembering that it's not about you. Yes, you should be true to yourself and tell your authentic story, but it isn't about you, it is about what the media outlets can gain by having you on their show or in their publication. What can you offer the media outlet that will bring their audiences in and cause them to appreciate the media outlet more? Media outlets want to gain and retain audiences. Anytime media outlets can respond to the cravings of their audiences, they are happy. When you provide them with exactly what their audience will learn from you, and you provide the answer that the media outlet wants to provide for their audience they will want to interview you. How can your story serve someone else? The answer is how you will build that connection with a media outlet. How do you get media outlets to respond to you so that you can increase visibility? First, you need to follow up at least three times. Allie suggests following up once a week. For example, international women's day is in March so in February Allie and her team began to reach out to local media outlets and say that Allie works with women and helps them become more visible and would like to be interviewed for international women's day. They started pitching in early February so therefore they had three weeks to follow up. Keep in mind that you want your topic to be timely. If something is happening on a national level, you can reach out to local media outlets and say that you know this is happening on a national level, but you are an expert and can speak to it on a local level. Once that story is old news, the media outlets will no longer be interested in it, therefore you must be timely with your pitches. The relations part of public relations comes into play when you follow reports and media personnel on social media. When they post about things that connect with you, comment and engage with them. If they are posting about their dog and you love dogs, have conversations with them about dogs. This strategy is not only important for building a relationship but so that when your name pops up in their email with your pitch, they recognize your name. It will stand out. You have two fields to grab the attention of the person you are pitching to. There are two opportunities to grab someone's attention when pitching by email. The first is the subject line and the second is your name. Thus the importance of engaging and building relationships so that your name is recognizable. Learn who is writing about the topics you want to be featured on and follow them. In addition, comment on their content to build name recognition. How to find media personnel and reporters to be featured to increase visibility with your ideal clients You can find this via Google, going back to the publication time and time again. There are contributors who write for multiple media outlets. You can also search for them on social media and Twitter. Learn more from the interviews with Michelle Glogovac in Episode 53 and Episode 122. Social media ties in here because it provides an opportunity to connect with others, build relationships, and build the know love and trust factor. PR is the same. The more you engage, the more recognizable and memorable you are. If you are able to step in and fill a void for information, they will remember you and come back to you. Relationship building is what really launches people. Strategic Social Media to increase visibility and attract soulmate clients Content pillars are the basis of any social media strategy. The idea of branding comes down to the rule of seven. People really do have to hear a message 7 times to remember it or take action on it. Therefore the idea of keeping your content pillars very simple, even down to the services your offer or testimonials from your clients, and repeating that same topic every month helps you get your social media planning down to minimal time. Having a social media strategy helps you explain who you are, what you do, and how you help them. Robyn gave a shout-out to Allison Scholes and Instagram Coach and content creator and how she helped her create her content pillar. Learn more about Instagram from Allison in Episode 132. When you plan ahead, you not only save yourself time and energy, but you also help your clients more and provide more value for them. Have an opinion and take a stand to increase visibility now and in the future When you have an opinion and take a stand, you get more attention on social media, and your visibility increases and grows. If you are willing to take a stand, you are saying things that others wish they had the strength to say or you are saying something that catches the attention of the opposing party and now they have something to talk about. If you are struggling to come up with content ideas or be visible, try taking a stand on a topic you are an expert in. This really opens up visibility opportunities in the future. It really comes down to being authentic and not worrying about offending others by sharing your beliefs and perspectives. Really own that version of you. The best way to do this is to adhere to your values. For more on pitching to the media and living by your values as your build, your personal brand listen to Episode 89 with Yvette Walker. When you own your values, are confident in them, and stand for who you are, everything becomes easy at that point. Nothing becomes a question, it's just who you are and how you feel. About Allie Martin Allie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brands and gain credibility and cash through proactive public relations and strategic social media. Allie formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association. She also produces and hosts the podcast, Selfish, a show dedicated to self-care and following your dreams. Allie lives in Shelbyville, Kentucky with her husband Brandon. Website for Allie Hembree Martin Find Allie on Facebook Engage with Allie on Instagram Connect with Allie on LinkedIn Watch Allie on YouTube   Learn more about incorporating PR and social media into your brand marketing strategy by downloading the Purpose to Results™ Method eBook.

Thank you for tuning in to episode 116! Today's guest will put all of your social media stress at ease! If you feel like you can't make any progress on platforms like Instagram, I know you'll love this episode. Be sure to listen until the end to hear how you can get a copy of Allison's 3-Part IG Makeover! www.handmadeceo.com

Expert advice is you have to show your face on video and you need to start using reels to increase your reach. That is only partially true. But here's the thing, you can actually use reels without showing your face!  Are you ready to consider the possibilities of how you can give reels a try? Are you ready to face your fear whether it's of the tech or just being the face of your brand? No matter what your answer is, this episode is for you!  Today's guest is Allison Scholes and she is going to share some tips that will help you push through the fear that has been holding you back! SHe also shares some time saving tips to help with content creation that you don't want to miss.  Connect with Allison Online On Instagram @allisonscholes Grab a copy of Allison's 3 part Instagram Makeover Links mentioned in this episode: Episode 39: How to Effectively Use Instagram to Grow Your Business as a Busy Mompreneur  Connect With Me Online  On Instagram: @the_shannonbaker Follow the Podcast Facebook Page

Breaking news: YOU get to decide what "Instagram growth" means for your business. Why? Because *you* have to decide what your ultimate goal is for being on this app in the first place. No sense in getting all crazy about insights and metrics that have no bearing whatsoever on selling your offer (I'm looking at you follower count and Reel views!)So to make sure you're not getting *too* lost in the IG sauce these days, I have my friend and fellow podcaster, Allison Scholes on the show to help you reimagine what IG growth means for your business. Allison is an Instagram Coach, Top 100 Podcaster (and an all-around badass business owner) who helps mompreneurs build their IG presence through coaching, creative copy and content.  PRESS PLAY on this episode to learn how to ditch the overwhelm and not get hung up by all of the new "features" of IG, how to focus on the big picture and the big game of IG to help grow your online community while showcasing your expertise and how the "3 C's" of IG growth will help you create irresistible content for your audience.Connect with Allison on Instagram: https://www.instagram.com/allisonscholes/https://bossladyinsweatpants.com/Free Webinar: https://bit.ly/6SecretWebinarAcademy: https://bossladyinsweatpants.com/how-to-grow-my-business-on-instagram/ ___________________________________________ Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30   Want more sales strategies? Let's connect!  https://instagram.com/elena.salescoach Need help signing new clients? I gotchu.https://www.sidegigcentral.com/90min/ 

Learn more about Allison here: https://www.instagram.com/allisonscholes/ And learn her Top 6 Secrets To Instagram Growth here: https://view.flodesk.com/pages/618ffe57839edddd7aa02454 Join Brian's live training here: https://www.briandixon.com/live

Today Jenn gives you 5 reasons WordPress dominates the online space. You'll also get some statistics about how many websites it powers and even if it or Shopify leads e-commerce in popularity.Jenn also reads her first review! It's from her friend and long-time client, Allison Scholes. Go check out Allison on Instagram for all things Instagram! How meta *wink, wink*If you'd like to leave a review and possibly hear it on air but don't see a place to do so on your favorite listening app (MOST don't have a way to do this, YIKES!) got https://lovethepodcast.com/wps and pick any of the 3 listed there!Reviews help others decide if the show is for them AND help Jenn see what's great and what can be improved.If you need the transcript or want to let me know what you got from this episode, head over to its blog here: https://wpsimplified.us/5-reasons-wordpress-dominates-the-online-space/ Links Mentioned In This Episode:Search Engine Journal Article: https://www.searchenginejournal.com/wordpress-powers-39-5-of-all-websites/391647/Second Search Engine Journal Article: https://www.searchenginejournal.com/wordpress-best-cms-seo/338275/Second Article on Search Engine Rankings: https://www.gotchseo.com/best-cms-for-seo/Open Source Dot Org: https://opensource.org/osdWant to keep up with me between episodes?Find me on Instagram:Podcast: https://www.instagram.com/wordpresssimplifedPersonal Brand and Services: https://www.instagram.com/jennmeweinerSend an email: jenn@wordpresssimplfied.usCheck out the website:Services: https://www.jennifermweiner.comPodcast Only: https://wpsimplified.usFind me on  Buy Me A Coffee:https://www.buymeacoffee.com/jennmweinerSupport the show (https://www.buymeacoffee.com/jennmweiner)Support this podcast at — https://redcircle.com/wordpress-simplified/donations

Our newest guest today "Allison Scholes" is an Instagram Coach and Podcaster. She helps mompreneurs (but not only them) build their Instagram presence through coaching, creative copy, and content. She believes social media should be fun and easy, not daunting! With her sassy and fun personality, mixed with her creativity and love for sweatpants and coffee, she's able to deliver the simple and creative tools to help mompreneurs boost their business with confidence and ease. She has also been featured on multiple podcasts. In this episode we discuss: - Her journey into helping mompreneurs build their brands on Instagram with simplicity and control. - The most important thing is controlling your time. - We get trapped into watching what everyone else is doing on the platform. - What are your intentions for being on the platform? - When we define our purpose, that is when we can create the right kind of content for your audience. - You define your consistency pattern and your audience will learn that over time. - Your 3 Cs to your INSTAGRAM growth is your Clarity, your Content and your Consistency that you define. - Engaging on Instagram does not need suck your soul, it does not need to suck your time. - Instagram is no longer about you, it is about your connections. - It is okay to be personal on Instagram. - Not everyone is lead on Instagram but they can turn your referrals. - Talk about the benefits of working with you. - Generate content categories. - Create boundaries, hard boundaries. - "Success is not just about money, success is deeper than that". - If you don't take care of yourself and your energy is constantly being drained from your phone, are you really going to make an impact in the world? - Don't let anyone define what success means to you. All this and much more from Allison on how to get the best out of Instagram, do listen to the full episode to get golden nuggets and please leave us your reviews as it means the world to us. To get in contact with Allison Scholes find her at: Instagram: Allison Scholes https://bossladyinsweatpants.com/ Podcast: Social Media for Mompreneurs --------------------------------------------------------------------- ABOUT THE HOST: I am your host Kajal Khurana - KK, Author of best selling book on Amazon, Mindset & Health Coach, Nutritionist and a Reiki Healer. I am very passionate about helping entrepreneurs achieve their desired goals faster by using tools and techniques which will help them stay energized, focused so they can feel good with their body and mind and make better business decisions. If you enjoyed the episode, if it helped you in any way, or if you had ONE aha moment, please let me know, hit the subscribe button, rate the show and leave me a review. You will make my day :). My new book is launched on amazon here is the link please grab your copy http://mybook.to/whymefirst Get the 5 hacks to escape burnouts, including free weekly planner and a bonus of free 30 minutes consultation call with me, all inside the ebook: https://bit.ly/2yfhjIH Let me know what topics you want me to cover in my future episodes at info@bodymindsolution.com Or visit my website: https://bodymindsolution.com

SHOW NOTES Good Note: After getting inspiration from her favourite Marvel villain character. She wondered how can she attract more people to her business and stand out. Be your own character and create your authentic content. Have intentions and goals even if mistakes are made in the process.   Bad Note: Dealing with imposter syndrome. Struggling with the decision of “ How do I approach this. ” Allison's method is explained through the three C's. Clarity, Content & Consistency. Practice Makes Progress: Implement and get consistent. Regroup whenever you feel stuck and reignite that passion of why you are doing it. Acknowledge when you are not feeling creative and give yourself a grace period. Practice a “ brain dump ” to know what you need to get done each week and put them in categories. Getting Fans: The three V's for an online strategy. Variety, Video & Value. Instruments of success: Creating your own planner that is linked to your devices. Having boundaries for your work life and know when you have time off. THE STORY Allison is an Instagram Coach and Podcaster. She helps mompreneurs build their Instagram presence through coaching, creative copy and content. Allison also hosts her Podcast, Social Media for Mompreneurs. Each week, the show helps busy moms build their brand online in just minutes a day—even when those minutes are hard to come by. Allison believes social media should be fun and easy, not daunting! With her sassy and fun personality, mixed with her creativity and love for sweatpants and coffee, she's able to deliver the simple and creative tools to help mompreneurs boost their business with confidence and ease.   Allison has been featured on The Stefanie Gass Show, F.I.R.E.D. UP Podcast, She Makes An Impact Podcast, The Confident Podcast and more. She's also been featured on OSSAcollective.com as a featured Podcaster and in Podcast Magazine featured in the Second Annual Top 50 Moms In Podcasting.

Allison Scholes is an Instagram Coach who helps her clients build their Instagram presence through organic methods, focusing on making it both fun and easy! In this episode she's sharing her 3Cs and 3Vs approach to Instagram growth - it's super clever, and super easy to implement. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Building relationships on social media is my favorite thing about being on Instagram as an entrepreneur. I've been able to build relationships and made really great friends. These friendships have resulted in collaboration and referral opportunities. Recently, my dear friend who I met on Instagram a few years ago asked me to do a hot seat interview with her on her podcast. Of course, I said yes, how exciting and what fun! I'm grateful to have had this opportunity with Allison Scholes and hope that our messages resonate with you.  In this dual hot seat interview, Allison and Robyn get vulnerable while sharing valuable insights on personal branding, Instagram, Imposter Syndrome, Fear, Podcasting, Dreams, and Success. Read the full blog post and access the links referenced.  

IMPORTANT ANNOUNCEMENT For 4 weeks beginning next week, the podcast will be published on Saturday instead of Monday to hopefully be more convenient for listeners. After this test, I'll review and decide if the change stays or goes. Let me know what you think. Now, on with this week's episode. Instagram can be a powerhouse of connection and traffic for your business. But if it just feels too complicated, today's episode is for you. We're breaking down the basics of Instagram for beginners so you can finally get started with this key social platform. Today, we are joined by Allison Scholes. And you're going to love the name of her company - are you ready? Boss Lady in Sweatpants. So perfect, right? Allison helps mompreneurs build their Instagram presence through coaching, creative copy, and content. On her podcast called Social Media for Mompreneurs she guides busy moms on how to build their brand online in just minutes a day. Even when those minutes are super hard to come by. Allison believes social media should be fun and easy, not daunting. With her sassy and fun personality, mixed with her creativity and love for sweatpants and coffee, she's able to deliver simple and creative tools that help Mompreneurs boost their business with confidence and ease. BUSINESS BUILDING INSIGHTS If you want to grow your brand, you have to be your authentic self. Get crystal clear on why you're on Instagram (or any social media platform). It could be to build brand awareness, build community, or drive traffic to your website. Stick with one Instagram account so it's so much easier to manage. Because YOU are the brand, not your products.

Virginia: [00:01:33] What brought you on this journey to be an entrepreneur?Virginia: [00:04:06] Do you have any tips on being fully present with your family, even though you have like, work to do and stuff? Virginia: [00:10:43] So what are you doing to get in front of those mompreneurs? Virginia: [00:12:35] What are a couple of big goals that you have the next year or two? Virginia: [00:13:29] How would those goals like change your business? Virginia: [00:14:36] So do you feel like there are any roadblocks from getting you those goals? Virginia: [00:16:15] You had mentioned whenever you're like the best advice about trusting the process, what do you think that would be like the best advice that you've ever received?Virginia: [00:17:39] So what do you think the best advice that you've ever given would be?Allison Scholeshttps://bossladyinsweatpants.com/https://www.facebook.com/bossladyinsweatpants/https://www.pinterest.com/bossladyinsweatpantshttps://www.instagram.com/allisonscholes/https://www.linkedin.com/in/allisonscholes/Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACall

EP62: INSTAGRAM BRANDING: 3 Strategies For Building Your Presence   Hey Chit Chatters!   This week I have my good friend and Instagram Coach Allison Scholes on the show and she is sharing her top 3 Instagram Strategies for Building Your Presence! In this episode you will want to bring your pen and paper to take some awesome notes.  Allison shares that to be visible and present on the Instagram platform you need to understand and have the following:  1. A personal branding (3 pillars) that speaks to who you are trying to attract to your content.    2. You must have a stellar bio that says who you are and who you are serving   3. And lastly you must create content categories to push out on the platform.  To do this you need to work on building relationships and making connections with your audiences and others who are in the same space as your brand.  This will require you to understand the story you are telling and creating Provide value to your followers and be strategic about your messaging Lastly have a voice and create visuals For more on Allison Scholes go check her out on Instagram, Duh and at  bossladyinsweatpants.com

My guest today is Allison Scholes of Bosslady in Sweatpants. Allison is a down-to-earth Instagram Coach and Podcaster. She helps mompreneurs build their Instagram presence through coaching, creative copy and content. She hosts her podcast, Social Media for Mompreneurs, helping busy moms build their brand online in just minutes a day—even when those minutes are hard to come by. As always, you can visit dlmorales.com to get more information about this episode. This episode is brought to you by Organized Academy, where you learn all things organizing that will help you holistically balance and integrate your business and personal life so you can live the life you always dreamed of living. Lock in your $25 monthly membership by becoming a founding member of Organized Academy today. Visit OrganizedAcademy.com to learn more. --- Send in a voice message: https://anchor.fm/organizedholistically/message

How do you create an Instagram strategy? What should you be posting on Instagram? And how often? What analytics should you be tracking? We're tackling all these questions and MORE in today's episode! Allison Scholes is an Instagram Coach and Podcaster. She helps mompreneurs build their Instagram presence through coaching, creative copy and content.  She also hosts her podcast, Social Media for Mompreneurs. Each week, the show helps busy moms build their brand online in just minutes a day—even when those minutes are hard to come by.  Allison believes social media should be fun and easy, not daunting! With her sassy and fun personality, mixed with her creativity and love for sweatpants and coffee, she's able to deliver the simple and creative tools to help mompreneurs boost their business with confidence and ease. Listen in to hear: How to determine if Instagram is the right platform for your business How to know what you should post and how often Vanity metrics VS the metrics you actually need to be tracking How the news feed, stories / reels, and IGTV all have different purposes to help you build your like, know and trust factor   CONNECT WITH ALLISON: Facebook: www.facebook.com/bossladyinsweatpants  Instagram: www.instagram.com/allisonscholes  Podcast: bit.ly/SocialMediaforMompreneursPodcast  Learn More: www.bossladyinsweatpants.com    FREE BRANDING GUIDE: bit.ly/5brandessentials JOIN THE COMMUNITY: facebook.com/groups/presencepurpose/ CONNECT: hello@nataliearent.com LEARN MORE: nataliearent.com   LOVING THIS PODCAST? Subscribe. Leave a review on iTunes. Share it with a friend!

This week, our host Lisa Thompson, sits down and chats with Allison Scholes, Instagram Coach and Podcaster. They talk about how to find confidence in your voice on social media, Allison shares her secret to her for C's to help guide you and Allison and Lisa converse on their own stories with comparison and finding their voices. Allison helps mompreneurs build their Instagram presence through coaching, creative copy and content. Allison also hosts her Podcast, Social Media for Mompreneurs. Each week, the show helps busy moms build their brand online in just minutes a day—even when those minutes are hard to come by. Allison believes social media should be fun and easy, not daunting! With her sassy and fun personality, mixed with her creativity and love for sweatpants and coffee, she's able to deliver the simple and creative tools to help mompreneurs boost their business with confidence and ease. Follow: Host's information Instagram: @lisathompsonofficial Email: lisathompson@selflovebeauty.com Allison's info: www.bossladyinsweatpants.com www.instagram.com/allisonscholes bit.ly/SocialMediaforMompreneursPodcast

It's hard to grow a small business with a small budget! But guess what? It can be done! Not everyone has a big bank account they can use to pay for business expenses. There are a number of other things you can do to grow your business without spending lots of money.  Granted it will take a little bit longer for your business to grow but it is possible. So today I'm going to share five things you can do to grow your business when you have little to no budget. Click here for the show notes Links mentioned in this episode: Episode 6: 3 Tips to Boost Your Sales Organically Episode 13: 4 Steps to Create Business Systems as Checklists to Increase Your Productivity Episode 14: My Top Five Tech Tools to End Overwhelm and Boost Productivity Episode 22: 3 Key Pieces You Need to Create Super Fans and Land More of the Clients You Want Access My Free Online Resource Vault: https://bit.ly/SPARCVault Connect with me online  Follow Me On Instagram: @the_shannonbaker Follow My Facebook Page: https://www.facebook.com/theshannonbaker Join the More Than Capable Mompreneur FB Community: Connect with me and other mompreneurs that can support you and help you deal with real life as a busy mompreneur. We collaborate with each other, learn from each other and cheer each other on in life and in our business!  Connect with Allison Scholes, Instagram Clarity Coach  Allison's Website Allison's Podcast Allison on Instagram Connect with Robyn Graham, Personal Branding Coach Robyn's Website Robyn's Podcast Robyn on Instagram

I don't have the time or knowledge I need to use Instagram to grow my business! If you've ever felt this way, you're not alone. But today I'm chatting with my coffee buddy Allison Scholes the Boss Lady in Sweatpants, who is one of the Instagram experts in my community. She is going to share some tips to help you build a stronger brand online using Instagram in the mom cracks of time so you can grow your business.  Through her course, the Social Brand Accelerator, Allison helps women create a crystal clear, strong Instagram identity that drives engagement, gets you leads and increases your profit. In other words, no more spinning your wheels on Instagram.  Click here for the show notes Links mentioned in this episode: Learn more about Allison's one-on-one coaching or her online course, Social Brand Accelerator Grab your free caption templates Tune in to the Social Media for Mompreneurs Podcast Connect with Allison on Instagram: @allisonscholes Let's connect online!  Follow Me On Instagram: @themorethancapablemompreneur 

Episode 204, Unpacking The Documentary “The Social Dilemma,” Part 3 The Social Dilemma.  Have you seen the documentary yet?  If you have, you probably have a lot of thoughts, opinions, and concerns about social media, how it influences us, manipulates us, and controls our experiences.  This week, I thought it would be interesting to do something a little different.  I pulled together my social media besties and invited them to have a panel discussion about social media and the direction it is going.  Each of the women on the panel has extensive experience in social media and provides educated insight and advice about The Social Dilemma.   Meet The Panel: Robyn Graham https://www.instagram.com/therobyngraham/ https://therobyngraham.com/    Sierra Wertz https://www.instagram.com/mightymomboss/ https://lnk.bio/mightymomboss    Sandie DeMarco https://www.instagram.com/sociallybrandedlive/  https://www.linkedin.com/in/sandiedemarco/    Allison Scholes www.bossladyinsweatpants.com  www.instagram.com/allisonscholes  bit.ly/SocialMediaforMompreneursPodcast  Free Instagram Makeover: https://bossladyinsweatpants.com/instagram-makeover/  Free Instagram Captions: https://bossladyinsweatpants.com/free-captions/  Instagram Coaching: https://bossladyinsweatpants.com/instagram-success-method/    Melissa LeMay www.instagram.com/graphic.maven  www.melissalemay.com    Lora Shipman https://www.instagram.com/lora_shipman/ https://lorashipman.com/ FREE Checklist:  The Biggest Social Media Mistakes Businesses Make:  https://mailchi.mp/1a1f441e5040/a4y6dvl8sx   Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free. Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com Address: 3152 Little Road, #192, Trinity, FL 34655 Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!

EPISODE 202, Part 1 The Social Dilemma.  Have you seen the documentary yet?  If you have, you probably have a lot of thoughts, opinions, and concerns about social media, how it influences us, manipulates us, and controls our experiences.  This week, I thought it would be interesting to do something a little different.  I pulled together my social media besties and invited them to have a panel discussion about social media and the direction it is going.  Each of the women on the panel has extensive experience in social media and provides educated insight and advice about The Social Dilemma.   Meet The Panel: Robyn Graham https://www.instagram.com/therobyngraham/ https://therobyngraham.com/    Sierra Wertz https://www.instagram.com/mightymomboss/ https://lnk.bio/mightymomboss    Sandie DeMarco https://www.instagram.com/sociallybrandedlive/  https://www.linkedin.com/in/sandiedemarco/    Allison Scholes www.bossladyinsweatpants.com  www.instagram.com/allisonscholes  bit.ly/SocialMediaforMompreneursPodcast  Free Instagram Makeover: https://bossladyinsweatpants.com/instagram-makeover/  Free Instagram Captions: https://bossladyinsweatpants.com/free-captions/  Instagram Coaching: https://bossladyinsweatpants.com/instagram-success-method/    Melissa LeMay www.instagram.com/graphic.maven  www.melissalemay.com    Lora Shipman https://www.instagram.com/lora_shipman/ https://lorashipman.com/ FREE Checklist:  The Biggest Social Media Mistakes Businesses Make:  https://mailchi.mp/1a1f441e5040/a4y6dvl8sx   Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free. Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com Address: 3152 Little Road, #192, Trinity, FL 34655 Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!

Episode 203   Unpacking The Documentary “The Social Dilemma,” Part 2 The Social Dilemma.  Have you seen the documentary yet?  If you have, you probably have a lot of thoughts, opinions, and concerns about social media, how it influences us, manipulates us, and controls our experiences.  This week, I thought it would be interesting to do something a little different.  I pulled together my social media besties and invited them to have a panel discussion about social media and the direction it is going.  Each of the women on the panel has extensive experience in social media and provides educated insight and advice about The Social Dilemma.   Meet The Panel: Robyn Graham https://www.instagram.com/therobyngraham/ https://therobyngraham.com/    Sierra Wertz https://www.instagram.com/mightymomboss/ https://lnk.bio/mightymomboss    Sandie DeMarco https://www.instagram.com/sociallybrandedlive/  https://www.linkedin.com/in/sandiedemarco/    Allison Scholes www.bossladyinsweatpants.com  www.instagram.com/allisonscholes  bit.ly/SocialMediaforMompreneursPodcast  Free Instagram Makeover: https://bossladyinsweatpants.com/instagram-makeover/  Free Instagram Captions: https://bossladyinsweatpants.com/free-captions/  Instagram Coaching: https://bossladyinsweatpants.com/instagram-success-method/    Melissa LeMay www.instagram.com/graphic.maven  www.melissalemay.com    Lora Shipman https://www.instagram.com/lora_shipman/ https://lorashipman.com/ FREE Checklist:  The Biggest Social Media Mistakes Businesses Make:  https://mailchi.mp/1a1f441e5040/a4y6dvl8sx   Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free. Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com Address: 3152 Little Road, #192, Trinity, FL 34655 Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!

Ready to show up real and authentic on instagram?  Today's interview is with instagram and branding coach Allison Scholes and she schools us on the 3 MUST HAVES to showing up authentically on INSTAGRAM.   What is your main goal for instagram?  Instagram is not the place to focus on sales.  Think of it as a boat and nurture the people who are on your boat.  Clarity in messaging will attract your ideal people on your boat.    How to make a clear brand message? Make a Instagram bio by making it about them and have clarity on who they help.  What does your ideal audience need to solve their problems   3 categories of what to post on instagram 1.) Relatable - Be real and vulnerable.  Show your family and show your mess.  Transparency and trust make people relate to you.  2.) Educational- Teach them something! 3.) Entertain- Have fun.  Share funny stuff, be silly, and entertain your audience so that they want to show tune in.   Should I use the feed, IG stories, IG Reels or IGTV? The feed is where people get to KNOW you, stories is where they start to LIKE you and IGTV is where they start to TRUST you and build authority as an expert.  Reels are meant to be fun, but can entertain as well.   Want to learn more about instagram?  Check out Allison's podcast Social Media for mompreneurs and her instagram @allisonscholes.    Come over to Multipassionate Mompreneur and get the support that you need to get into action or let's connect on social! Let's Connect! Learn–> www.angelmcelhaney.com Connect –> info@angelmcelhaney.com Join the Sisterhood —>Multipassionate Mompreneur FB community Work with Angel–> FB GROUP CONNECTION PLAN

Today on the Podcast, Allison Scholes joined us and we dove into one of our FAVORITE topics - Instagram! Tune in as we discuss exactly what you should be focusing on on the platform and some tips to help mompreneurs CRUSH it! Check out Allison on instagram: @allisonscholes & her podcast: https://podcasts.apple.com/us/podcast/social-media-for-mompreneurs/id1473177991 --- Support this podcast: https://podcasters.spotify.com/pod/show/wildlyyoupod/support

Allison is a Stock Photographer and Podcaster. She provides the fun and creative stock photos busy mompreneurs can't live without. Allison also hosts her Podcast, Social Media for Mompreneurs. Each week, the show helps busy moms build their brand online in just minutes a day--even when those minutes are hard to come by. Allison believes social media should be fun and easy, not daunting! With her sassy and fun personality, mixed with her creativity and love for sweatpants and jewelry, she's able to deliver the simple and creative tools to help mompreneurs boost their business with confidence and ease.     First Phase   Allison worked in corporate as a creative.  When she had her boys, she decided to be a stay at home.  She didn't want to miss out on her boys' lives. But…   Being a stay at home mom can be isolating.  It was all give and something was missing.  She needed something for herself and then there was the guilt associated with not contributing to the family finances.    Instead of working, she was taking the boys to Target and spending money!     For Allison, the solution to the internal battle, was to find something where she could be present but also have something for herself and also contribute to the household funds.    Second Phase    She spent time observing behaviors on Instagram and realized she could help other entrepreneurs.   Many fellow entrepreneurs were asking her about her flat lays and her photos in her Instagram feed.      After so many requests, she decided to start a stock photo membership.   However, it took her almost a year to fight off imposter syndrome and market the membership program.     Imposter Syndrome is Real    The biggest mistake she made on her entrepreneur journey was allowing imposter syndrome to hold her back from her dreams.   She finally realized that she had to find her inner strength and realize her uniqueness and publish the membership opportunity.     What really helped her move forward was meeting her “social sisters”, a group of women who support each other on their entrepreneurial journeys.  Finding a tribe and support system was key for success as an entrepreneur.  It was imperative for growing a successful business.     What a Personal Brand is to Allison   I asked Allison what personal branding means to her.  Her response: “It is what you want to be known for.  It's how you make people feel.  Your personal brand is beyond the picture, the caption or the website.  It's what they are thinking about you when they are walking out of the room.”    Allison went on to say that as entrepreneurs we must generate content based on what you want other people to know you for.  You want to be unique.        Book Recommendation Everything is Figureoutable by Marie Forleo   Favorite Quote “Everything is Figureoutable” ~ Marie Forleo   Get Allison's Jewelry!    Rocksbox Jewelry Subscription Code: ALLISONSBFF17   Learn more about Allison and Connect with her:    Website Instagram    To learn more about me, your host, Robyn Graham, click HERE.   Learn about The Brand Insider by Robyn Graham, click HERE.  

Episode 125 Social media is always changing and evolving.  It happens so often that it's hard to keep up!  Today, you are in for a treat!  My good friend Allison Scholes, "The Boss Lady In Sweatpants" returns to the show and this time she brings with her the TOP Instagram Trends for 2020!  Tune in now so you don't miss a single tip or trend! Connect with Allison by following these links: Website:  www.bossladyinsweatpants.com/resources Podcast:  https://podcasts.apple.com/us/podcast/social-media-for-mompreneurs/id1473177991 Instagram:  https://www.instagram.com/allisonscholes/ Podcast Show Links: Important Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn From Lora Daily: Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com

Episode 117 I am super excited to share this episode with you!  Today, you get to hear from 3 of my mentors - people I trust, who have expertise in areas I am looking to improve and perfect.  Do you have mentors, people who you look to, to help you along the way to your goals?  If not, and you aren't sure how to find them, this episode is for you! Robyn Graham: https://robyngrahamphotography.com/resources/ https://www.instagram.com/therobyngraham/ Allison Scholes: https://bossladyinsweatpants.com/resources https://www.instagram.com/allisonscholes/ Shannon Baker:  http://bit.ly/CustomerCareProcessTemplate https://www.instagram.com/morethancapablemompreneur/ Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Connect with Lora on the Socials: Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube Click HERE

Do you agonize over what to post on Instagram? YES? Well, guess what? I do too! But don't worry, I've got a New Year's Eve treat that will help you get over that posting paralysis pronto.This episode with Allison Scholes will teach you how to FIND and ENGAGE your target audience on Instagram, how to use hashtags (correctly!), how to use your time productively without endlessly scrolling and why you should (or should not) go LIVE on Instagram. Want more side gig strategies? Let's connect!instagram.com/sidegig_central_podcast //// facebook.com/sidegigcentral.elena

In this episode, Allison is breaking down Instagram stories - and how to use them to create engagement and grow your following.  Allison is a Brand Strategist and lifestyle stock photographer. She provides the fun and creative stock photos busy mompreneurs can't live without. Allison also hosts her Podcast, Social Media for Mompreneurs. Each week, the show helps busy moms build their brand online in just minutes a day--even when those minutes are hard to come by. Allison believes social media should be fun and easy, not daunting! With her sassy and fun personality, mixed with her creativity and love for sweatpants and jewelry, she's able to deliver the simple and creative tools to help mompreneurs boost their business with confidence and ease. Connect with Allison Instagram Website Resources allison@bossladyinsweatpants.com  EBook Connect with Annya  Website  Instagram Updraft Insiders on Facebook

Episode 77 Do you ever watch stories on Instagram and wonder how people are designing such great content, how they get engagement and how they make their videos look so cool? Today I interview Allison Scholes, The Boss Lady In Sweatpants and she brings the goods!  She reveals strategies and some major tips that will help you get those DM's popping! FREE Gift From Me & Allison:  A list of the TOP apps to use for editing and creating stories.  Get it HERE   Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/    Check out Lora's Blog:  https://lorashipman.com/blog/   Connect with Lora on the Socials: Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube Click HERE

Episode 65:  Instagram is ON FIRE!  Make sure you are getting the most out of your efforts.  This week I interview Allison Scholes, Boss Lady In Sweatpants and she takes us through 5 strategies you can use to implement a total Instagram makeover! Important Show Links:  http://bossladyinsweatpants.com/boss-lady-insider (use coupon code PODCAST during checkout Follow Allison on Instagram:  https://www.instagram.com/allisonscholes/  Need help with color palettes?  Check out:  https://coolors.co/    Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/    Check out Lora's Blog:  https://lorashipman.com/blog/   Connect with Lora on the Socials: Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube Click HERE