Podcasts about campfire effect

Today, we're joined by Chris Smith, creator of the Campfire Effect and host of the Family Brand Podcast. Chris works with leaders and advisors in the financial planning space to help them tell their stories, scale their businesses, and unlock growth and change.  We've worked with Chris in the past to develop and tell the story of our brand, and we wanted to take this opportunity to share wisdom and insights you can use in your own life and business.  In this conversation, we discussed how financial planning is more than a numbers game, what separates a technically competent financial planner from a truly great one, and how to tell you're receiving the kind of service you, your family, and your legacy deserve.  In this podcast interview, you'll learn:  The important questions you should be asking any prospective financial advisor that go beyond portfolio construction and risk assessment. How a good financial advisor helps challenge and support you to live your best life. Why your financial advisor needs to provide you with guidance and leadership to ensure your successful retirement. The surprising things we learned on our multi-year journey to understand how to best serve our clients. Two simple things you can do to transform your mindset.  Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit SHPfinancial.com/podcast Connect With Us on Social Facebook LinkedIn YouTube

Chris Smith is the Founder of The Possibility Company, a training company helping entrepreneurs and financial advisors communicate their stories. While working as a financial advisor, he inspired his firm to elevate its story and message to acquire new assets, scale, and create a lasting legacy. As a coach, Chris developed the Campfire Effect to help purpose-driven, mission-focused entrepreneurs differentiate themselves in the market. In this episode: When marketing their services, many entrepreneurs unintentionally commoditize themselves by speaking too much about their industries. How can you discover and communicate your identity and purpose to differentiate yourself in the market? Clarity coach Chris Smith maintains that who you are is not what you do. Accordingly, he has developed a system that teaches entrepreneurs to separate their identities from their industries. By focusing on the outcome of your services, you can identify a unique purpose that separates you from your competitors. Communicating this purpose requires conveying a relatable and relevant story of a struggle, realization, and transformation. Chris also recommends monetizing your process to provide additional clarity for prospective clients.  In this episode of Systems Simplified, Adi Klevit sits down with Chris Smith, the Founder of The Possibility Company and Campfire Effect, to talk about finding your identity and purpose. Chris shares brand story-telling systems, how he helps entrepreneurs uncover their unique identities, and the mistakes businesses make when relaying their services.

In this episode of the Family Brand Podcast, we're tackling a topic that's especially relevant as the holidays draw near: navigating family dynamics and creating a thriving space for all family members despite their differences. In this episode, we have the pleasure of hearing from Matt, a people development specialist with a rich background in studying organizational health and culture. Matt grew up in a large family on a farm in southern Arizona, and his passion for human connection has been a driving force in his life and career. Now, as a father of three (with one more on the way!) and a husband to his lovely wife Kelsey, Matt is taking his expertise to the next level by helping individuals and organizations unlock their potential through identity-driven leadership and language. As the holidays approach, many of us may be feeling a sense of dread or worry about upcoming family gatherings. Will old tensions resurface? Will differing opinions lead to a blow-up? Matt knows these feelings all too well, and in this episode, he opens up about his own experiences with extended family dynamics and shares how he decided to address these challenges head-on. Through his work with Chris and The Campfire Effect, Matt has gained valuable insights into the power of language and leadership in shaping healthy, thriving relationships. He believes that by creating a space where family members feel seen, heard, and valued, we can foster a sense of belonging and connection that transcends our differences. So, if you're looking for ways to navigate the complexities of family life and create a harmonious environment this holiday season, you won't want to miss this episode. Matt's story is a testament to the transformative power of intentional communication and leadership, and his practical tips and strategies are sure to leave you feeling inspired and equipped to handle whatever family gatherings come your way. Ready to dive in and learn more? Hit play to hear the full conversation and discover how you can create a space where every family member can thrive. Trust us, this is one episode you won't want to miss!   LINKS: Website: familybrand.com Social: Instagram: www.instagram.com/ourfamilybrand Facebook: www.facebook.com/FamilyBrandOfficial YouTube: www.youtube.com/channel/UCGu-7odB6gkPbyXpUIQLkrg Twitter: https://twitter.com/OurFamilyBrand   NEW: What Culture are You Creating In Your Family? Take the Quiz Now! https://familybrand.com/quiz Links from this Episode: Finding Identity Through Navigating A Faith Crisis with Thomas McConkie: https://podcasts.apple.com/us/podcast/family-brand/id1536495798?i=1000540847056  The Culture Code: The Secrets of Highly Successful Groups: https://amzn.to/408TXgg  LinkedIn: https://www.linkedin.com/in/matt-herrington-%F0%9F%A4%B2%F0%9F%8F%BB-741644122  Episode Minute By Minute: 00:42 Introduction to the show and special guest, Matt Herrington 02:04 Matt shares more about himself and his passion for family culture 03:33 Matt talks about a family experiment that his extended family tried recently 06:34 The moment Matt realized that their needed to be a shift in the family 08:35 Matt talks about how his family agreed to growing in connection with each other 11:36 Matt talks about the boxes of identity that we put each other in and how to eliminate them 12:38 The importance of family agreeing on what they should be known for 13:54 Learning how to push past judgment and learning to love, even when you don't agree 18:32 Advice to those who are wanting to experience deeper connection with their family 19:46 How to follow Matt and learn more about improving your culture in business and in life 20:09 Matt talks about Culture Operating System and what they are achieving    

In the tapestry of life's uncertainties, Chris Smith's narrative becomes an inspiring testament to the transformative power of mentorship. Join me in this riveting episode as we unravel the extraordinary tale of how destiny, in the form of a remarkable mentor, Steve Hardison, catalyzed profound change in Chris's life. Meet Chris, not just a husband and father, but a visionary coach and consultant, alongside his equally remarkable wife, Melissa. As the visionary force behind Campfire Effect, they illuminate the path for organizations to communicate with impact and purpose. Picture this: a chance encounter with Steve Hardison, sparked by the discerning eyes of his sons who saw in Chris the reflection of their father. A serendipitous moment that initiated a decade-long mentorship, setting Chris on a trajectory of self-discovery and profound change. Embark on Chris's exploration of Ontological Leadership—an odyssey intertwining leadership, personal presence, and the language that shapes our reality. The journey unfolds with the discovery of "The Ultimate Coach" book, a connection to Steve's Facebook Group, and a revelation during a transformative moment in church. Witness the profound impact of Steve's words as Chris immerses himself in the pages of the book, recognizing echoes of his own journey. This pivotal realization leads to the decision to seek guidance through coaching sessions. In a mere 20 minutes of their initial meeting, Chris commits to a year-long transformative journey with Steve, marking the beginning of a new chapter in his life. Key Insights:Serendipitous Encounter with Mentor Steve HardisonOntological Leadership and the Power of PresenceThe Transformative Impact of "The Ultimate Coach" BookCommitting to a Year of Transformational Coaching 

Culture is the glue that holds everything together and defines who we are as a family, community, or business. We can intentionally craft this culture or let external factors unintentionally shape it.Chris Smith is a testament to this understanding of culture. He embodies the belief that culture is not just what we say or believe, but it's what we do, how we do it, and how consistently we align our actions with our stated values. This is the true essence of a thriving culture; one that echoes in the corridors of a home, or an office. Chris is the mastermind behind The Campfire Effect, a framework that helps entrepreneurs and brands tell their stories effectively. Alongside his wife Melissa, he also created the Family Brand, a powerful resource that empowers individuals to become better parents and spouses and ultimately build stronger families.Whether you're a business owner looking to strengthen your company culture or a parent striving to build a healthy family dynamic, this episode is packed with value. In our conversation, you'll learn:✅ The three-pillar framework for building an amazing family and company culture. ✅ How to discover your true calling and stop living from a place of “should.”✅ Practical tips on being more intentional in business and in life.Free GiftGet Justin's worksheet, Family Brand Belonging & Culture. Visit LifestyleInvestor.com/135Show Notes: LifestyleInvestor.com/135Free Strategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you want to avoid looking like every other financial advisor on the block, you'll need more than a catchy tagline!Today, I'm talking with my good friend and Founder of The Campfire Effect, Chris Smith, who will teach you how to become the preeminent financial advisor in your market through his identity-driven leadership model.I see so many advisors who are exceptional at what they do but struggle to communicate their unique value proposition to the world.In this episode, Chris will show you how to fix that, so you can build meaning into your brand and create an identity that scales far beyond yourself.3 of the biggest insights from Chris Smith …#1 Why the greatest risk as an advisor is to be commoditized. Avoid the "rip off and duplicate" model 99% of financial advisors use and learn how to differentiate yourself. #2 Chris's framework to uncover your firm's true identity, so you can finally scale your business without burning out or losing your freedom. #3 Pre-game rituals for running the most effective client discovery meetings of all time. JOIN THE DBDL INSIDER CREWTo become a DBDL Insider and get VIP access to free resources and exclusive content, text "DBDL" to 785-800-3235. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.SHOW NOTESTo get access to today's show notes, including links to all the resources mentioned, visit https://bradleyjohnson.com/5FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTube - Full InterviewsYouTube - Clips from the ShowTwitterInstagramLinkedInFacebookDISCLOSURE These conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into the advisory practice, advisors are responsible for ensuring implementation of anything discussed is in accordance with any and all regulatory and compliance responsibilities and obligations. Any references to Triad Member experiences reflect their unique experience which may not be representative of all Triad Member experiences; results will vary.TP03232814910

Welcome to the Digging In Podcast! Digging In presented by Rooted Wealth Advisors strives to establish a deeply rooted connection to your family, your finances, and your legacy.On today's show we sit back down with Joe Mateja and dig in to the work our firm has done with Chris Smith, author of the Campfire Effect. We dive right into what Leadership looks like, specifically for a Financial Advisor leading their clients through the journey of retirement. This has become the the mission for Rooted Wealth Advisors.------Visit our website: https://www.rootedretirement.comFollow us on social media:Instagram - https://www.instagram.com/rooted_reti...Facebook - https://www.facebook.com/rootedwealth...LinkedIN - https://www.linkedin.com/company/root...------Opinions expressed herein are solely those of Rooted Wealth Advisors, unless otherwise specifically cited.  Material presented is believed to be from reliable sources, but no representations are made by our firm as to another parties' informational accuracy or completeness.  Content provided herein is for informational purposes only and should not be used or construed as investment advice or a recommendation regarding the purchase or sale of any security. There is no guarantee that any statements, opinions or forecasts provided herein will prove to be correct.  All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.Past performance may not be indicative of future results. Indices are not available for direct investment. Any investor who attempts to mimic the performance of an index would incur fees and expenses which would reduce returns. Securities investing involves risk, including the potential for loss of principal. There is no assurance that any investment plan or strategy will be successful.

Hey guys! Chris here, as parents it's one of our jobs to make sure our kids grow up healthy and happy. Of course, this is easier said than done. We all have either experienced or known families who have suffered from recurring ear infections, eczema, and all sorts of other ailments that just won't seem to go away. If you've ever thought “there has to be another way” then this episode is for you! Today we talk with Dr. Sheila Kilbane, a pediatrician, and advocate for transforming pediatric healthcare. Our journey with Dr. Sheila actually started a few years ago when she was a client of The Campfire Effect, but the conversations we had would shape and change how our family approached our kid's health. In this episode, we go over the importance of nutrition and how typical childhood illnesses can actually be treated and even cured through the food we give our kids.  Join us as Dr. Sheila talks about her personal health journey and how she has evolved her practice to integrate conventional medicine with proper nutrition and education so that parents (and kids) can be more confident when it comes to their health and body. Dr. Sheila has key insights into what may be causing those pesky recurring issues your child may have and you'll hear firsthand the difference these changes have made in our family. We talk about her new book and her passion to empower all families to take their kid's health back and create a stronger, healthier, and stress-free life.  Strong bodies help create strong individuals and strong families. So sit back, relax, and hit play because this episode is full of information on how you can stop worrying about the sniffles and start planning your next adventure.  To find Dr. Sheila's book and more resources check out the links below!    More Of What's Inside: Empowering families to be confident in their health The importance of learning proper nutrition Understanding the healing ability of the body  Integrating modern medicine with proper nutrition Creating a stronger family through intentional healthy choices Easy ways to enhance your immune system Finding the right thing for your child's health Committing to an intentional diet as a family  Taking into account environments and possible triggers Including kids in the conversation about their health 5 triggers that cause inflammation And much more!     LINKS: Eczema Jumpstart Guide Book: Healthy Kids, Happy Moms Website: sheilakilbane.com         Website:   familybrand.com Social:   Facebook: www.facebook.com/FamilyBrandOfficial Instagram: www.instagram.com/ourfamilybrand YouTube: www.youtube.com/channel/UCGu-7odB6gkPbyXpUIQLkrg Twitter: https://twitter.com/OurFamilyBrand     Free course:   familybrand.com/10steps   Episode Minute By Minute: 0:02 - What we cover today 5:21 - The impact of Sheila's practice 9:29 - Pediatricians and their limits 12:40 - Doubling down on your health and strength 16:25 - How we have been impacted by good nutrition 21:17 - The simplicity of health  26:34 - Committing to choosing the right food for your kids 30:10 - How Sheila decided to become a doctor 35:28 - A look at food, your skin, and living in confidence 40:30 - Closing thoughts

If you are asking the question ‘how do I get more exposure' then you are asking the wrong question. Most businesses feel they need marketing, exposure, to constantly be telling everyone what it is they do. And to some degree that is correct… But how you do it makes all the difference This week I bought Chris Smith along from The Campfire Effect as we broke down the real power behind what makes marketing really work. When you get two people who love neuroscience and human behaviour together then it's always loads of fun talking about how we actually operate and are hard wired. Honestly if your marketing feels hard then I can guarantee you this will help You can find Chris at www.campfireeffects.com If you loved the episode, we would love for you to share it on and leave a review on your favourite podcast platform.. Don't forget to subscribe to us on... ITunes Spotify YouTube Google Play If You Are A Consultant, Come Join The #1 Free FB Group For Consultants – The Consultants Tribe How Remarkable & Profitable Is Your Business? Do The Scorecard To Find Out Right Here

On this episode, guest host Kristen Brokaw interviews Chris Smith, founder of Campfire Effect™. Campfire Effect™ is a company that teaches entrepreneurs how to talk about their work in a way that is as powerful and impactful as the work itself.

Chris Smith is the founder of The Campfire Effect and Family Brand. His kids have made more than $3,500 in their MyFirstSale business, Create or Complain. In this episode, we give practical steps on how you can create your family brand and then actually live it out. You’ll also hear stories about sweet potatoes, jiu-jitsu, and a botched first sales call. How can those things possibly be related? Listen to find out!

Chris Smith is the creator of The Campfire Effect, a proven framework to help entrepreneurs and brands tell their stories. He’s since used his experiences in the world of business to create Family Brand, a powerful way for families to discover how to create an intentional culture in their own homes to foster love, joy, and connection. However, before he could help others do transformative work, he had to help himself. Ten years ago, Chris struggled with hopelessness as a husband and as a father. He had to take responsibility for his actions, unearth his true calling, and learn to live for now. If you’re wondering how to make change of any kind at any stage of life, Chris’s story and powerful tools can help you achieve these goals. Today, Chris and I discuss the family brand, transformative breakthroughs, and how to stop being who you’re supposed to be and live as who you truly are. Show Notes: RetireWithPurpose.com/146 Rate & Review the Podcast: RetireWithPurpose.com/review Weekly Retirement Newsletter: RetireWithPurpose.com/weekend-reading

In this episode, we are trying something entirely new! We recorded this episode live and online to an audience of listeners! It was a super fun, unique experience and I hope you'll enjoy this episode as much I had recording it!   My guest today is Chris Smith. We have been crossing paths for years now but I've only recently had the opportunity to sit down and have a conversation with him — which I'm super excited about! Chris' company, The Campfire Effect, works with a lot of practitioners and entrepreneurs to help them delve into the story of who they are and how that transfers into the work that they do and their brand.   Chris shares so many valuable insights in today's episode related to messaging, identity, and story. He explains the importance of powerful story messaging, why creating a story is more than just a tagline, and how you can share your story in an authentic way amid the coronavirus pandemic.   “If you really have the courage to take a stand for your story, your story can be the greatest thing you have to influence your mission, your message, and your movement to create the kind of income and impact you're capable of.” — Chris Smith   Key Takeaways: [1:11] About today's unique episode with my guest, Chris Smith! [2:44] Welcoming Chris on to The Entrepology Podcast! [2:58] Chris tells the story of who he is and about the powerful work that he is doing out in the world. [4:58] What does it mean to Chris to have a family brand? [10:37] How Chris is helping individuals, families, and organizations navigate these uncertain times. [12:30] What does it mean to step up and lead in these uncertain times? Chris provides his perspective on how we can tap into our calling as well as overcome the difficulties we may be facing due to all this uncertainty. [17:14] Why it is so valuable to share our authentic story to make a true connection with our audience. [19:56] How should we be telling our story right now amid the coronavirus pandemic? [25:16] Chris and I share what we're getting up to later this week! [26:25] Chris's key performance indicators! [29:41] Where to learn more about what Chris Smith is up to! [30:15] Where to learn more about our upcoming masterclass! [30:29] Thanking Chris for joining the first live broadcast of The Entrepology Podcast! [30:46] About our new series of offerings on various Entrepology Podcast pages!   Mentioned in This Episode: The Campfire EffectFamily Brand Facebook Group Clinician Business Labs' ‘Mindset and Personal Leadership' Masterclass — Free Webinar Masterclass with Chris Smith! The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg and John David Mann Essentialism: The Disciplined Pursuit of Less, by Greg McKeown The Entrepology Podcast Facebook Page The Entrepology Collective Facebook Page   More About Chris Smith Chris is a fifth-generation AZ native. He was raised in a ranching-rodeo family and still competes in rodeos across the Southwest. His wife is his hero and his kids are his best friends.   Chris has always been fascinated with storytelling and influencing people his entire life. He started using storytelling to his advantage professionally in 2004 when he began a real estate career. Not long after that, he began in commercial real estate. That was when he had a HUGE realization. He realized that his success had more to do with his ability to listen, serve, and tell the story of who he was than it did with his knowledge about the industry or our service. Quickly, he became one of the top producers in the office and knew very little about what they did. This fascinated him to no end!   Long story short, Chris has had a few lifetimes of careers — everything from selling products and services to ideas and dreams. Along his journey, he has always succeeded by listening, serving and telling the story of who he was, not what he did. Somewhere along that journey, he had the most powerful realization of all — which can be summed up by his favorite quote by Mark Twain: “The two most important days in your life are the day you are born and the day you find out why.”​ He then found out why he was put on this earth; to help others get clear on what their brand stands for, the stories they should be telling, and how to build a culture people can connect with.   That is when he started kCross and their proprietary methodology: ‘The Campfire Effect.'   Chris has had the privilege of working with startups, small businesses, and emerging high-tech growth businesses, as well as Fortune 500 companies. He believes that if organizations were more intentional about what their brand stood for and could communicate that story with clarity, the impact and influence they would have on the world would be unstoppable.   Through kCross, Chris is spreading the Campfire Effect to organizations throughout the world!   Connect with my Guest: Website: TheCampfireEffect.com Social media: Facebook, LinkedIn, and Twitter: @ChrisSmithAZ   If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review!   Come Join Your Tribe on The Entrepology Collective Facebook Page! They say that you're the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We're in this together! Come join us today!   BADASS FUEL — Fuel for Badass Women Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I'm excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!   CALL TO ACTION In this episode, Chris has shared with us what it means to him to step up and lead in these uncertain times. Now, we'd love to hear from you! Follow up with us and let us know what you're doing during these uncertain times over on The Entrepology Collective — because when you're accountable, you're helpable!

In this episode of The Ultimate Advisor Podcast, we sit down with a really special guest, Chris Smith of The Campfire Effect. We discuss the importance and benefits of telling your business's story of who you are, where you came from, what you stand for, and what makes you unique. Chris shares his process and tips for helping advisors align with their story, clearly define what differentiates them as a business, as well as create the customer experience. So, push PLAY and join us as we delve into the power of story messaging to level up your business! Chris Smith - The Campfire Effect UltimateAdvisorPodcast.com UltimateAdvisorMastermind.com

As an advisor, the most powerful thing you possess to influence your mission, message, and movement is your story. And it's the key to creating the level of income and impact you're capable of. In this episode, Matt is joined by Chris Smith to talk about his proprietary methodology, The Campfire Effect™, which helps corporate leaders and teams articulate their “why” by discovering a powerful new relationship to who they are and what they do. As a former advisor who now works with people from all walks of life, from small start-ups to Fortune 500 companies, Chris is perfectly positioned to help you start sharing your story in a clear and powerful way.   In this episode, you will learn: The origin story of The Campfire Effect™ A whole new way to greet new prospects that enter your office How to implement your “why” into all aspects of your business Ways to create an environment that encourages all staff members to share their “why” stories And more! Tune in now and learn how to unpack your powerful story.  Resources: Top Advisor Marketing | The Campfire Effect | Chris Smith's Email Brought to you by: Iris.xyz 

This episode is all about The Campfire Effect, a unique experience that is created when a group of individuals are brought together in an external environment to conversate amongst each other, ultimately building more fruitful relationships. Eli, Kyle, and special guest Clint Payne, talk about the similarities between business strategies and The Campfire Effect. Enjoy this podcast episode and please feel free to reach out through email at contact@resultsimagery.com!

Guest Bio Chris Smith helps entrepreneurs, corporate leaders and teams discover a powerful new relationship to who they are and what they do through his proprietary methodology called The Campfire Effect. Learn more at https://christophercsmith.com/   Description Researchers have found that having a sense of our purpose positively impacts our health and longevity. But what if you don’t know your purpose? What if you feel like you just can’t figure it out or maybe, secretly worry that you’re the one lone human that didn’t get one? Today’s guest has spent much of the past decade building a life and a business that helps people discover and articulate their calling.   Mentioned in this Podcast https://christophercsmith.com/   Mindset: The New Psychology of Success by Carol S. Dweck https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322   Connect with the 60 Mindful Minutes podcast   Web: https://kristenmanieri.com  Email: Kristen@kristenmanieri.com    Facebook: https://www.facebook.com/60MindfulMinutes Instagram: @kristenmanieri_ 

Scott speaks with Chris Smith from The Campfire Effect about the art of storytelling and why it is important.

Guest Chris Smith talks with The Mentors Radio host John Phillips about the critical importance of telling your story well -- a behind-the-scenes, close-up look at the most fundamental of all principles in knock-it-out-of-the-ballpark, client-attracting branding. He calls the results The Campfire Effect... and it is POWERFUL!... but you'll have to listen to find out why, and how it applies to you and your business.  Find Show Notes here.  Listen below..

Founder of the Campfire Effect, and the man behind the stories, Chris Smith guest stars in this episode on the Garlic Marketing Show. He describes the value of human interaction, and connecting with others is something that is often lost, yet it is something we truly desire most. With stories, we create those connections, which is what small businesses have. What makes a small business stand out from a corporation is their authenticity and that is through storytelling. He mentions the importance of ”why” vs "what your company does” to convey that authentic story. Chris goes in-depth about his five forces of a story and how it had helped build that “how” factor. He describes how he helps people find their story and how to integrate that into their marketing. What You’ll Learn: 5 Forces of Story How the impact/mission sell About the Campfire Effect online course Connect with Chris: Campfire Effect Connect@thecampfireeffect.com 1st 5 listeners that send an email with the subject line “The Garlic Marketing Show” get a Brand Clarity Call from Chris. Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.

Chris Smith and his team teach businesses how to integrate their origin story into everything their company does. He's the creator of The Campfire Effect™, which is a methodology designed to make your team, your partners, and your clients feel a true oneness and connection. The beautiful thing is that it was literally born in our industry as it came from Chris helping his former business partners merge two long-standing financial services firms in Arizona. They used it to create a brand and client experience that attracted clients to them. He’s helped everyone from startups and small businesses all the way up to Fortune 500 companies, clarify their story. I know you all are going to LOVE this conversation! Free Gifts Get Chris’s Free Download “The One Question That Will Change Your Business” by visiting http://bradleyjohnson.com/41 Also, We’re Flying 3 Lucky Listeners Out To Our First Live Event of 2018—where 9-time NY Times Bestselling author David Bach will be teaching you how to create a process to scale your firm and clone your top clients! Apply here--> http://bradleyjohnson.com/apply

Chris Smith - master storyteller, brand expert, and cowboy - sheds light on the importance of living and being your brand and story while maintaing clarity and authenticity. He explains that, as his Texas-native family branded steer, so must we see our brand as an insignia of who we are and what we stand for. Today on the EO Podcast, Chris inspires listeners to distinguish themselves as creators rather than complainers so that we may take the first step towards positive change. Tune-in to learn how Chris discovered the magic of storytelling verus sales pitches, listening versus speaking, and how he can tell a client everything they need to know...in 5-8 minutes. Time Stamped Show Notes: 01:09 – Facebook comment discussion about Chris being the “real-deal” 02:40 – Who is Chris Smith? A cowboy, entrepreneur, speaker, brand expert, story strategist, husband, father of 5 03:15 – Clear speaker, handsome, on-point and focused 03:45 –The Campfire Effect – brand and story 03:56– Discussing how to create a story for company, personal story, origin story that defines who you are and what you are good at 04:20 – Wants to be known for being a powerful creator, person, husband, father 05:25– Creating vs. complaining –perspective shift 06:00 – You can’t do both create and complain 06:45 – As a creator, you see possibilities; as a complainer you lose ability to make positive change 07:05 – He can be critical, but is learning to live in land of “what is” 08:25 – Shrikumar Rao philosophy on being unable to control universe, but being able to control response 09:16 – Chris’s personal values defined 09:55 – Family 1st, relationship with God, being a powerful creator, freedom, momentum, energy, fitness, inspired conversations, giving and serving, recognition, abundant mindset 11:24 – Campfire Effect was acquired by a firm and two men, Scott Berg and Brandon Craig, have been coaching and mentoring Chris 11:50 – He understands mentality behind real conversations “get through the weather” first 12:40 – Chris is a cowboy, 5th generation AZ native, ranching and rodeo family, he does team roping competitively 13:25 – Thinks of brand for cattle similarly to branding today – it represents your name; what you stand for as a man in your home, business, community 14:05 – If we were connected to our brand like his ancestors were with theirs, maybe we would be more intentional and impactful with our work 16:50 – Campfire Effect Origin Story 16:55 – Raised around cowboy storytellers, dad was a basketball coach, knew he was going to coach and also saw story as important 17:22 – Went into commercial real estate then financial services and learned that knowing about your product/service didn’t equal success 17:45 – Most successful people could connect through story and knew how articulate how to help people 18:22 – People started asking how he sells and connects with people, he figured out a structure, and decided he wanted to help people learn how to know what to say and how to say it 19:20 – “Teach me how to share my story better.” (Structure) But you need to know WHAT to share FIRST 20:15 –Are you clear on what you should be saying? Accountability and structure 21:05 – The “Big Idea” – This is what I should be saying and this is how I say it 22:40 – Ask, “What is it that I want to say? What am I accountable for?” 23:08 – By asking that question first, you look at your stories through the lens of your “big idea,” and share the only the ones that are pertinent to your message 24:50 – Financial services company conversion 25:15 – He learned they won’t win by talking about WHAT they do and rather focus on who they are and why they do what they do 26:10 – Then quickly talk about them (the customer) 26:30 – In the telling of your story, you make it about them 26:50 – Committed to community outreach/service; retirement coach, not financial advisors 27:30 – Office tour while telling story (not “what we do” speech) 28:10 – Clients were ready to be clients before meeting even started 28:40 - Being your brand vs. building a brand and building a story vs. being your story 29:10 – Who are we in this? Regain clarity, authenticity, and live into brand 29:38 – They realized that their clientele was blue-collar 30:10 – The “What we do” isn’t the differentiator, it’s the story that will separate you from competition 31:00 – Jason Friedman story of when he asked, “How are you different?” “ What brought you into this?” 33:00 – Through the origin story, discovering what drives them, they found their passion 33:45 – People don’t really care what you do – they want to know how you can help and your reasons why 34:40 – We love talking about what we do and that means we care, but it can have the opposite effect 35:18 – Dale Carnegie’s book “How to Win Friends and Influence People” reference 35:30 – People like to hear their name and talk about themselves 36:00 – When in the sales process do you tell your story? 36:30 – They talk 75-80% of the time because of meaningful questions, but this isn’t a tactic 37:10 – They talk about where are they now, what their challenge are, how they need help...and will eventually return the question 37:30 – That’s when Chris will give story of who he is, why, what he does, how...in 5-8 minutes 38:13 – Common response, “Ah, that makes sense” 38:45 – How do you do that 5-8 minute powerful representation of what you do (tools and giveaways to listeners) 38:50 – Big brand, like cooler company Yeti, is an example of company that has become cool 39:36 – Boxers or Briefs lightning round Mountains or Ocean – Ocean Introvert or Extrovert – Extrovert Stay home or Weekend getaway – Stay at home Adventure or Comfort – Adventure Pickup or Prius – “C’mon Dave...” Pickup or Tesla – “C’mon Dave...” “Pickup! Gotta have a pickup on the ranch!” Being by yourself or With people – With people Cheeseburger or Sushi – Sushi John Denver or Zac Brown – John Denver New York or San Francisco – San Francisco Jeans or Khakis...”wait...nevermind” – Jeans Mini Goldendoodle or Pitbull – Pitbull Chocolate Chip or Strawberry Pancakes – Chocolate Chip Book or Movie – Movie Binge watch Game of Thrones or Lord of the Rings over the weekend – Lord of the Rings 41:55 – Videos and courses on thecampfireeffect.com 42:09 – Why would you sign up for a course? –You’ll have more clarity on what you should say and how you say it than you’ve had in the entire time you’ve done business 42:50 – Chris is offering 10 strategy calls – not a sales call – on story, message, brand 44:00 – Reach out to connect@thecampfireeffect.com and mention the EO Podcast 44:19 – On Chris Smith’s Blog, get free access to: E-Book “5 Forces of Storytelling” Video “Networking to Close Deals or Waste Time?” E-Book “5 Strategies of Brand Loyalty” Case Study 44:45 – Text “Story” to: 872-267-3473 to gain access to the free mini-video course: “How to Powerfully Answer the Question ‘What do you Do’” 3 Key Points: Rather than focus on how to share your story, first know WHAT you should be sharing. When you have your “big idea,” tell your story with it in mind to remain clear and on track. BE your brand, BE your story. Resources Mentioned: Entrepreneur's Organization – The EO Network “How to Win Friends and Influence People” – Dale Carnegie’s book The Campfire Effect - Chris Smith’s company The Campfire Effect Blog Contact Email

Today, we’re going to be talking with Chris Smith. Chris is going to tell you a little bit about his unusual background. But I’ll tell you, this guy, he comes from a rodeo background. He’s this country boy who’s turned big city stuff on its ear. He’s the creator of The Campfire Effect methodology. A lot of people are sharing with the world that stories are important and you really have to learn to tell your story and you'll get good at telling your story. But I’ve never met anybody who’s nailed exactly the story to tell to make a huge emotional impact on your listener, on your prospective client, on your employees. This guy has figured out the magic of storytelling. I’m really glad to bring him on here to the Unshackled Owner podcast. Love the show? Subscribe, rate, review, and share! Here’s How » Join the The Unshackled Owner community today: AaronScottYoung.com The Unshackled Owner Twitter The Unshackled Owner Facebook Aaron Scott Young LinkedIn

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.  Good Morning Onward Nation…I’m Stephen Woessner and welcome to this week’s solocast…Episode 445. During last week’s solocast — we tackled two of three most frequently asked questions I hear from business owners when they are considering having a podcast…which are 1) “Stephen, how much time is this going to take me?”, and 2) “How am I going to get great guests to come onto the show — especially when I am just starting out?” I appreciate all of the feedback from last week — I’m glad you found the strategies helpful. I also received some feedback letting me know that the monetization topic — which was one of the three FAQs that I skipped last week but promised to share in a future solocast — was a really important topic. So, based on your feedback, I moved monetization up in our airing schedule and that is what we will focus on today. I always appreciate your thoughts and suggestions, Onward Nation — thank you! In today’s solocast…I will share several practical and tactical strategies you can take and apply that will help you monetize your podcast — which is a trendy way to say — “How your podcast will generate revenue” — or grow revenue for your business. If you have been listening to Onward Nation for a while — you know that I like sharing strategies along with all of their tactical step-by-step processes that help business owners create predictable, measurable, and repeatable success for themselves and their teams. Today’s solocast will be no different. Here’s the reality…when it comes to generating revenue for your business as a result of your podcast…there are significant challenges. It is not as simple as turning on the microphone, recording a conversation with a guest, sharing it on iTunes, and then all of a sudden — you have thousands of people beating down your door to do business with you. There is so much marketing hyperbole circulating around the web and social platforms — and it makes business owners think there is some sort of “pot of gold” at the end of their podcast rainbow. But…are there business owners whose podcasts are generating hundreds of thousands or millions of dollars a year in revenue for their core business? Absolutely. But this doesn’t happen by accident. It takes intention. It is the result of a lot of hard work, decades of subject matter expertise within their core business, a commitment to creating content with excellence, a heart that wants to give way more than ever asking, and ultimately, a smart strategy that ties their podcast into their core business. There is no such thing as an overnight success, Onward Nation. To help give you as much context and share as much value as I can…I am going to give you another sneak peek from Chapter 4 of my upcoming book, Profitable Podcasting. We are going to drill into this chapter because I use it to focus attention on the recipe — the practical and tactical steps — any business owner can apply to craft the right monetization strategy behind their podcast. And after our dive into strategy…we will go deeper still. I will share a recent interview that my good friend, Mitch Stephen, fellow business owner and podcaster, and I did on his show, Real Estate Investor Summit. During the show, Mitch shared his story about how his podcast had driven over $60,000 in new revenue into his business within the last 90-days. I say HAD driven — because I had a quick call with Mitch last week — and he let me know that his podcast has generated another $30,000 in revenue the day before. I want you to hear Mitch’s story in his own words. It is inspiring and tactical, which is always a great combination. So here we go, Onward Nation — let’s answer the question — “How can my podcast generate revenue for my business?” When executed properly, your podcast will be uniquely suited to accomplish three vital priorities: Expand your platform or extend your thought leadership. Build a nation of true fans. And…grow your business revenue. And…your opportunity to grow revenue will likely fit into three primary categories: Offering premium priced services to the business owners who have appeared as guests on your show. Offering less expensive, entry-level programs to your concentric circles of lesser fans, which I cover in chapter 6 of the book. Attract the right sponsorships to boost revenue and credibility with your listeners, which I cover in chapter 17 of the book. In my opinion, you will have a healthy and stable core business when you sell your services directly to your guests — and — this represents the majority of your podcast-related revenue. This sales strategy will ensure there is ample revenue flowing into your core business to cover overhead, generate profit, provide ample funds to reinvest and further expand by introducing new services to continue the life cycle of a balanced business. It is important for your podcast to feed your core business, Onward Nation. It is also important for you not to become distracted with creating a passive revenue income as your first step. Passive revenue streams can be helpful and provide high-margin sources of revenue. However, it can sometimes be tempting to want to create a passive revenue stream first because it feels less like selling. Wouldn’t it be wonderful to wake up each morning and see all of the successful credit card transaction receipts in your inbox? Of course it would. But not at the expense of your core team not having enough work to do. If you pursue the goal of creating a passive revenue stream for your business — before you address the lead gen and revenue needs of your core business — you run the very real risk of losing valuable time, getting sidetracked, and going out of business. And that is expensive. So let’s focus our attention on your guests. You will maximize your revenue opportunity, and ensure the health of your core business if you quickly begin using your podcast as what I like to call your “Trojan Horse of Selling.” Selling directly to your guests represents your lowest hanging fruit, your shortest path to revenue, and it is not a complex sales strategy. It could be as simple as sharing ideas with a guest following your interview, in an informal manner, looping back to them after you flesh out the ideas further, and then asking for their permission to proceed. Lee Caraher, host of the “Focus Is Your Friend” podcast, shared her sales strategy with me. She said to me… “Stephen, there’s usually 15-minutes before we start the interview where I say, ‘Oh my gosh, Hi. Blah, blah, blah.’ Then afterwards, I am sharing with them, ‘I have an idea for you’, which is where I’m really good. That’s one of my strengths. ‘Oh, here’s an idea! Or, here’s a different idea!’ I share the ideas after the interview is over. Depending on how my guest reacts, if they say, ‘Oh that’d be a great idea. How do I do that?’ Then I say, “Let me think about it some more.’ “A week or two later, I’ll noodle on the idea a little more. Then I’ll email them with, “You know, I thought about that idea. Here is how I think you could implement it. Here is what I think the lift will be. Here is what I think the cost will be. We can’t do that for you — or — we can do that for you.’ Of that, 25 percent of the time the ideas are coming back to us in some sort of project. Our podcast has been super helpful in growing revenue for Double Forte.” So Onward Nation…here is the first ingredient to consider as part of your monetization strategy. I call it “The Campfire Pitch.” Lee developed a straightforward sales strategy. Her podcast opened the door with the right decision-maker, she conducted a rock solid interview, and then she enthusiastically shared ideas with her guest. This The Campfire Pitch…here’s why. When you were a kid, did you ever go camping with family or friends, or have a bonfire in your backyard? Maybe you were sitting around the fire, feeling warm, and sharing stories with your friends. The energy of the group was awesome. But then the party was over, it was time for bed, and when you woke up the next morning, the same people were with you but the energy of the moment was gone. That’s what entrepreneur and brand expert Chris Smith calls the Campfire Effect. It happens in business — after a great interview, for example — and it happens in social situations. Lee knows this and has astutely aligned her sales strategy to the Campfire Effect. When the energy of the interview has climaxed, she smartly shares an idea or two. The prospective client (her guest) on the other end of the Skype connection is receptive to the ideas, because of several key ingredients: For one thing, Lee is brilliant at what she does, and she is sharing excellent ideas. Also, the guest is receptive because of the Campfire Effect and the value Lee has just shared by inviting them onto her show. Lee is airing approximately 50 to 70 guest interviews per year — so if her team continues to close 25 percent of the opportunities, then her podcast will help Double Forte onboard approximately 15 new projects every 12-months. Think about that in the terms of your core business and revenue model, Onward Nation. If you could take on 15 new projects from clients within the next 12-months, how would your business change? No doubt the change would be substantial. One of the reasons Lee has been successful with her Campfire Pitch sales strategy is because she doesn’t approach the conversations with her guests as selling at all. She enthusiastically shares ideas with the goal of delivering value. One Onward Nation guest told me, “Selling is simply the transference of your enthusiasm over to your prospect.” Lee has mastered this principle. Her guests don’t feel “sold.” In fact, the exact opposite happens: They feel fortunate to have had the opportunity to be a guest on her show. Lee’s ideas were a value-added bonus. Now let’s move to the second ingredient in a proper monetization strategy. I call it the Social Media Warm-up. The Campfire Pitch Lee Caraher uses is masterful. But, I also realize it might not be for everyone because not everyone will feel comfortable to share ideas and sell so early in the relationship. I respect that. So the Social Media Warm-up sales strategy is already baked into the overall recipe of your Profitable Podcast. In Chapter 12 of my book, you will learn how to promote the airing of each of your guest’s episodes via social media using two key ingredients — but — I am going to share some highlights right now. The two ingredients are: First, promote the airing of each episode and the wisdom shared by your guest to your social media community Then, tag your guests in each post whenever possible so they are nudged to share and retweet your content. This helps build your nation of true fans by exposing their community to your content. But in addition — your social media strategy does more than help you promote your episodes and build your nation. By highlighting your guest’s wisdom in each tweet, and by tagging the guest, you are continually reminding your guests of the value they shared with your community. This makes your guests feel good – and rightly so. After all, they delivered massive value – you recognized that – and you are now shouting it from the rooftops. By doing so, you are continually stoking the Campfire Effect with each of your guests. With some of your guests, the fire will begin burning hot so that when you reach back out to them to discuss how your core business might be able to help their business, one of the first things they may say to you at the onset of the call is, “Thanks for all of the tweets!” Then you will know that your social media warm-up opened the door exactly as you intended. You will smile when it happens — trust me — it’s rock solid awesome! Okay…now let’s switch gears and really cement this monetization strategy into place by listening to Mitch Stephen — and yours truly — share specific examples about how a podcast has generated revenue for Mitch and his company. Here’s Mitch Stephen, host of the Real Estate Investor Summit Podcast… reinvestorsummit.com/stephen-woessner Okay, welcome back, Onward Nation. My guess is Onward Nation, that the success Mitch Stephen has achieved through his hard work and having the right monetization and business development strategy behind his podcast has been inspiring and maybe helped you think about new directions and maybe some next steps. But I want to take it deeper still. If you go to today’s show notes…you will find a recent video we received from Drew McLellan, top dog at the Agency Management Institute, where in less than 2-minutes, he describes why he wanted to start a podcast, some of the obstacles that held him back, and how the podcast has generated over $200,000 in revenue for his business in the 18-months that it has been live. Committing to investing a few hours per week, for 18-months, to generate $200,000 in revenue is fantastic ROI, Onward Nation. Don’t let the fears, or the imposter syndrome, well up inside and rob you of your destiny — your exceptional opportunity to be more — to share more — to deliver more — to create more impact. Is having a podcast scary? Heck yes, it is — at first. But as Dr. Marcie Beigel encouraged us in Episode 144… “Onward Nation…you need to be scared and do it anyway.” Les Brown once said, “Unless you attempt to do something beyond what you have already mastered — you will never grow.” Your podcast represents an exceptional opportunity for you to grow your business revenue, Onward Nation — and — it represents an exceptional opportunity for you to grow as a person…as a thought leader…and as someone who your nation of true fans will love and respect. So with that said… I want to say thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. My direct email address is stephen@onwardnation.com — and yes — that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email. So please let me know how you think we are doing. I look forward to hearing from you. We will be back tomorrow with Gordon Tredgold in Episode 446. Gordon shares his thoughts on why as leaders we need to serve and protect our teams — not the other way around. You will not want to miss Gordon — he is rock solid awesome, Onward Nation. Until then, onward with gusto!

Are you struggling to communicate your vision? Do you need more clarity? Our guest Chris Smith is a cowboy, entrepreneur, speaker, brand expert, story strategist, and Founder of The Campfire Effect. He's going to help you find clarity and tell your authentic story so that you can increase clients, revenue and your impact on the world.   Resources: Connect with Chris: The Campfire Effect | https://www.facebook.com/thecampfireeffect (Facebook) | Twitter | LinkedIn Learn more with these awesome free resources: “Networking to Close Deals or Waste Time?” (video) The Five Forces of Storytelling (eBook) The 5 Stages of Brand Loyalty (eBook) Check out Pete Vargas' Advance Your Reach   -- If you've enjoyed the episode, please subscribe to the Mentee podcast on iTunes and leave us a review for the show.   Production & Development for The Mentee Podcast by Podcast Masters

Chris is an entrepreneur, speaker, brand expert, story strategist and most importantly a husband & father to 5 amazing children. As a 5th generation Arizona native he was raised in a ranching / rodeo family and having grown up around cowboy storytellers, he has been fascinated with story since he was a small child. Today, he helps businesses of all sizes, startups and entrepreneurs fundamentally rethink their approach to cultivating life changing stories within their businesses, and exposing those stories to the world to create growth and impact. Chris has presented at speaking events for numerous Fortune 500 Companies across the country, thousands of college students, business associations, and presented at one of the largest entrepreneur conferences in 2016 in Bombay, India. If you're looking to make more money and build the kind of life that lights you on FIRE, stay tuned until the end of this show for a very special announcement on how we can work together! For full show notes on all of our episodes, visit http://shellivarela.com/the-yes-effect-show/