The YES Effect

Today, I want to talk about accepting and embracing the wonderful gift of imperfection. As someone who has struggled with perfectionism, I realize it's been holding me back from creating content lately, including this podcast. Oddly enough, as a speaker, podcaster and content creator, I am not comfortable in the spotlight. The amount of times I've shied away from posting videos or recording interviews because I hated how I looked that day, or the lighting was off, or I just didn't feel “camera ready” is more than I can count. And it has let so much magic go to waste. If we continue waiting for the perfect moment to offer the world our gifts, they'll stay locked away forever. That's the beautiful thing about imperfection: it releases all that magic, no matter how it looks on the outside. Because doing it imperfectly is better than not doing it at all. Sometimes you just gotta grip it n' rip it (like this episode). Believe me, it feels good. In this episode, you'll learn: How to overcome perfectionism  Why we need to stop worrying about our appearance How to build confidence  How to confidently step out from behind the scenes  How to overcome fear of being on camera How to learn to accept and appreciate imperfect   Links mentioned in this episode: TYE 154: How to overcome perfectionism and embrace the messy steps to success   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Dayna Abraham has developed a guide for parenting “challenging” kids - those with big emotions, power struggles; the misbehavers and neurodivergents. Her new bestselling book “Calm the Chaos - a Failproof Roadmap for Parenting Even the Most Challenging Kids'' is aimed at reframing what we typically label as “challenging” behaviour as an opportunity for adults to learn and empower their kids to reach their full, innate potential.  In this episode, Abraham talks about how her framework helps parents foster connections, understanding, and empowerment, while removing the stress and overwhelm of parenting. After all, some of the world's greatest innovators and change-makers were once labelled “challenging” children.  Dayna Abraham is the bestselling author of “The Superkids Activity Guide to Conquering Every Day” and “Sensory Processing 101”. She is also the founder of the popular parenting website “Lemon Lime Adventures.”  In this episode, you'll learn: The benefits of “challenging” behaviour in children How parents can learn from their children Why calmness is important in parenting Neurodivergence and neurodiversity How all behaviour is communication How to teach empathy to your children How to help your kids feel more seen, heard and understood Why you should communicate when you're upset or stressed  The problem with rewarding “good” behaviours    Quotables:  “Parents often jump to ‘what do we do about this situation?' instead of ‘how do we be in this situation?'” “To understand that you might not understand is pretty powerful.”   Links mentioned in this episode: Calm The Chaos book (order now)   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

To make a big dream happen, you have to break it into small, individual steps and focus on the next first step. This way, you can make even the wildest, even most absurd, idea a success. This episode is a story about how my 13 year-old step son Ry and I co-created a song with the help of a celebrity music producer, without ever meeting him, and with almost zero musical abilities myself.  I just really wanted to make a song with Ry, and focused on the next first step.  Listen to the end to hear the song itself and a super inspiring Q&A with Ry at the end. Whatever your big, even absurd, dream is, you don't need to know exactly how you're going to achieve it. You just need to know three things: that it's a “yes,” what the next first step is, and who to ask for help. In this episode, you'll learn: How to break success down into small steps How I was able to co-write a song without any musical ability How I sourced my network for help How I ended up working with a celebrity music producer, who has worked with Cher, Tina Turner, Pink, Gwen Stefani, Joe Cocker & Disney How to get more people to say “yes” to your requests Why passion and persistence lead to success How to listen to your body    Quotables: “You don't need to know all the steps. You just need to know: is this a yes, am I excited, and what is the next first thing?”   Links mentioned in this episode: TYE 151: How To Overcome The Fear of Asking Questions (A Personal Story) TYE 128: P!nk bassist Eva Gardner on rock stardom and overcoming rejection TYE 005: A Rock Star's Guide to Overcoming Fear with Mark Schulman   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube  

Perfectionism is a killer of hopes and dreams. The challenge is learning to accept and embrace the messy, imperfect steps necessary to create momentum. It's how every successful person gets to the top of the mountain, and why so many people never reach it. This quick episode is about my holistic approach to doing things the most human way possible: imperfectly. Please listen, share and I hope this lights your fire to keep taking messy, imperfect steps forward to your ultimate “yes!” In this episode, you'll learn: Why people often fail at their goals Why New Year's Resolutions often fail The compound effect  How successful people manage failure How to overcome perfectionism   Quotables: “You can't get to the top of your mountain unless you're willing to deal with your own humanity where you're going to be doing it imperfectly. The question is: are you going to be doing it?” “It's always going to be messy and ugly. The only thing that matters is ‘can I keep going?'”   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

We often never know how far an act of kindness can go or how it can change someone's day, or their entire life. Here's a quick story of kindness from a recent trip to the grocery store, which started with something rather unkind.  Too often, people are dismissed and not looked at for the wholeness of who they actually are. Everyone has bad days. But everyone deserves our kindness.  Please listen, share and let me know what you think - leave a review or DM me on Instagram @shellivarela

This holiday season was a difficult one for me, and in this episode, I explain why & what I learned from it.  In the very days leading up, one of my absolute closest people fell ill and died quite suddenly. I spent Christmas Day in the hospice at her side, spending those final inevitable moments in deep sorrow and reflection. But those moments also reminded me of a valuable life lesson - woven beautifully into one of my favourite John Mayer songs.  Please listen and share with someone who needs to hear it. Death and dying are indeed both heartbreaking and beautiful. Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

At some point we developed this fear of asking questions. For so many people, the thought of potentially hearing “no” is crippling enough to pass up the incredible possibility of “yes.” But as the saying goes, “you'll never know until you ask,” and not asking at all, ironically, leads to that same dreaded “no” by default. So how do we find the courage to ask questions?  In this episode, I'm sharing two occasions where - scared as I was - I took a shot at asking. One resulted in a business deal with one of the biggest luxury car companies in the world (for a firefighter calendar I was producing), and the other a close friendship with a celebrity musician who accepted my random and totally ridiculous fangirl request for a drum lesson. I hope these stories inspire you to look past the chance of “no” and envision what your life could look like if simply asking the question brings you a life-changing “yes.” In this episode, you'll learn: How to overcome the fear of asking questions Why you'll likely hear “yes” more than “no” if you just ask How I landed a sponsorship deal with Lamborghini Why we inevitably forget hearing “no”  How I became close friends with former P!nk drummer & speaker, Mark Schulman How to find the courage to ask questions Why we need to normalize asking questions This conversation was from a candid, behind-the-scenes chat with my producer, but I wanted to share it with you. Let me know your thoughts on this episode and the topic of asking questions. Is there a “yes” out there for you? (contacts below). Links mentioned in this episode: TYE 005: A Rock Star's Guide to Overcoming Fear with Mark Schulman   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

When Netta Gorman stopped eating sugar, it not only changed her life, but also the lives of hundreds of others. She now helps people eliminate sugar through her coaching programs and immensely popular “Life After Sugar” podcast.  But Netta's journey to the land of no sugar, flour or sweeteners wasn't easy (as we've all tried and mostly failed). But after a lifetime of digestive issues, doctor's visits and failed efforts, Netta caved to this small but life-changing recommendation of a Nutritional Therapist. Her results were so effective, she's now dedicated to guiding others past the emotional and societal challenges of a no-sugar diet. Netta Gorman is on The YES Effect podcast to talk about the challenges and benefits of ditching sugar for good and how she turned her success story into a life of helping others say “yes” to better health and feel free from sugar cravings and mindless snacking. In this episode, you'll learn:    Why sugar and flour cause so many digestive issues Netta's long and difficult journey to finally eliminating sugar, flour and sweeteners The immediate effects of a no-sugar diet How sugar affects weight, energy level and digestion Why social pressure makes it difficult to stop eating sugar Why eliminating sugar cravings starts with removing your emotional attachment to sugary foods How Netta turned her personal success into a business   Quotables:   “I couldn't imagine not doing what I'd always done.”   “If you want something different, you have to do something different.”   “I got hooked on feeling great and that's what keeps me motivated.”   “Social pressure to consume sugar is strong. When you don't consume sugar anymore, the social pressure to consume it again is even stronger.” Links mentioned in this episode:   After Sugar Club Life After Sugar podcast  Netta on Instagram | Facebook | YouTube Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Jealousy and comparison can shatter us. But when we focus on others' success, money, fame, appearance, situation or whatever, we forget the truth - the truth of our own gifts and the true story of what's beneath the surface.    I wanted to share this quick story about a girl in my high school - hands down the prettiest and most popular girl in the school. Every fibre in my short, geeky body badly wanted to be her. Turns out, there was so much more to the story, and it made me forever grateful for my own gifts and for being exactly who I be.   I hope this inspires you to focus on your gifts and appreciate exactly where you are on your journey.   Please listen, review and share with someone who needs to hear it too.  Quotables:   “If you are trying to build a castle, make sure you don't build it on sand. Build it on something that's going to last. Build it on something real. Build it on something that is true and authentic to you.”   “There are going to be times when you look at other people and think ‘this is grossly unfair that this is my life and other people get to have that' but sometimes you can't see over the fence.”   “If ever you find yourself in a position where you feel like ‘this just sucks, it's hard and I wish I had that', just keep using and building the tools in your own tool box to get you to the destination you are meant to be.” Links mentioned in the episode:   TYE 124: What I learned from getting bullied at school Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

To build a positive company culture, you first need to show that you care about your people. Sounds like a simple concept, right?  Then why does so much toxic company culture still exist? It's because leaders need to learn more about what drives their people and why, and most importantly, genuinely care. In today's episode, I'm going to explain how leaders can build far more successful businesses and create a much more positive work environment using the power of story. The perfect example: how the Wright Brothers won the highly competitive race to invent the airplane by putting people & culture first.   In this episode, you'll learn:   Why story is the most underutilized leadership tool How to create a more positive company culture What story actually means when it comes to company culture and employee relationships What currency actually means to your employees (spoiler: it's not money) The 2 types of story and which is more important Why corporations use story in their marketing How to get more out of your employees How to become a better leader in the workplace     Quotables:   “Leadership needs to know about story. It's the most under-utilized tool in the leadership toolbox.”    “When you're a leader, you're leading humans. When you learn about story you learn to give a s**t about humans.”   “When we think of currency, we automatically think about money. Money is currency, for sure, but so is pride, so is peace, accomplishment and freedom. So if you;re a leader of a team you need to know what's going on in the minds of the people you're leading. What is their currency? You want your team to go through a wall for you? Show them you give a s**t.”   “Nobody cares to understand you unless they first feel understood.”   “Story is a snapshot in time, your perspective of that snapshot and what you make it mean. And it's the meaning that drives the story.”     Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

If you've ever struggled with finding your true place in the world, Bara Mann's story will inspire you. Despite a successful career as an engineer, she always felt out of place. After a fluke introduction to meditation and mindfulness, she knew it was time for a change.  So took a leap of faith and quit, not knowing what was next. What happened next was pure magic.   Bara is now a Transformational Life Coach and Speaker, specializing in helping people overcome their patterns and limiting beliefs so they can advance confidently in their lives and careers. Bara is on The Yes Effect to talk about how saying “yes” to what your body is telling you will lead you to your true passion and place in the world.   In this episode, you'll learn:   Why you should say “yes” to what your body is telling you Why mindfulness and meditation are so effective How to overcome the fear of taking a leap of faith How to balance masculine and feminine energy How meditation can help ADHD and focus How to get to the root of what is causing you anxiety and tension How to find your passion in life Advice for making a big career change Quotables:   “The reason meditation is so powerful is because you get quiet enough to hear the truth.”   “Your body doesn't lie. You don't need to know exactly what's going to come next and there's so much adventure in not knowing. Taking that leap and allowing what will be to be is one of the best gifts you can give yourself. And it's really fun, too!”     Links mentioned in this episode:   Bara on Instagram   Bara Mann's website: baraco.org    Book: Debbie Ford “The Shadow Effect: Illuminating the Hidden Power of Your True Self” Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Sometimes we try so hard to force an outcome, we lose sight of why we were doing it in the first place. The good news: it's not about lack of effort. It's just the wrong kind of effort. In this short episode, I'll share exactly what to do the next time you're struggling to accomplish something that is just not happening, no matter how much time and effort you're putting in. This little change will make all the difference.   Please share this with someone who is struggling toward an outcome. With the right effort, I guarantee it's only a matter of time.    Quotable:   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube “When you're forcing an outcome, pause and ask yourself ‘is this something I really want?'”    

I wanted to share this quick story of a moment in grade 5 that changed my life. As kids, we all know how powerful peer pressure can be. It's much easier (and often safer) to follow what everyone else is doing, rather than speak up - especially when you're painfully shy and bullied, like I was. And for many of us, this carries into adulthood, too. But here's what happens when you stand your ground, separate yourself from the crowd and stick to your beliefs.   Please share this podcast with someone you know who needs encouragement to stick to their beliefs, despite what everyone else says.   Links mentioned in this episode: TYE 124: What I learned from getting bullied at school   Quotable: “In the moments when you have to stand up when everybody else is sitting down, it never gets more comfortable, but it also doesn't kill you.”   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Logic can keep us safe, but it can absolutely crush our true essence. Truth is, the people who accomplish the things that light their soul on fire follow their magic, not their logic. Here's a quick listen to explain why (recorded in a park in Toronto, to please excuse the skateboarding in the background).   Please share this podcast with someone you know who is letting logic get in the way of their true potential. And never be afraid to let your freak flag fly.   In this episode, you'll learn:   Why trusting your body is better than trusting your brain How my parents influenced me Why we often say “yes” to things we should say “no” to   Quote: “The people who accomplish the things that light their soul on fire follow their magic and not their logic.”   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

This quick story was one of the most surreal experiences of my life. It's a moment with a stranger where I truly realized how sharing your story can help others.   An aspiring young female firefighter had tracked me down and asked to meet for coffee. Throughout her training, she had been rewatching this TED Talk I did on becoming a female firefighter.    The day we met in person, her phone rang. That moment, both our lives changed.    There is somebody out there that needs your help. And something small you might take for granted has the power to impact others going through the exact same experiences you did. In this episode, you'll learn:   How to inspire others How to motivate others as a leader Why sharing your story is important How to motivate yourself   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Everyone has something to give to the world. In this episode I'm going to share 3 things about storytelling and finding your truth that will motivate you to share more of your experiences, gifts and earned wisdom to change people's lives. And I'm also going to explain why so many people get stuck thinking they don't have a relevant or inspiring enough story to share. It's actually the ordinary stories that matter more than the extraordinary ones.    In this episode, you'll learn:   Why many women struggle to tell their story Why the loudest person is rarely the wisest How to find your story How to inspire people using your story and your gifts The meaning of your “original medicine” 3 important facts about storytelling The meaning of reciprocity and how to leverage it   Quotables:   “Nobody cares about the Everest you submitted unless they know about the training and shitty times of waking up at 5am, your fingers are bleeding. That's where we relate to your story.”    “It's almost never the loudest person that is the wisest.”   “Your story is not about you. It's a bridge of possibility for your audience.”   Links mentioned in this episode:   TYE 131: How to be a better public speaker with Gail Larsen   Book “Influence: The Psychology of Persuasion” by Robert Cialdini   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Sarah Wilkes helped me survive my absolute biggest lifelong fear - the death of my dad. She wasn't just there for me, she taught me how to see lightness in death, how to accept and navigate grief and how to keep my dad with me long after he was gone.   If you're grieving the dying or death of a loved one, this will help you see death from a whole new perspective.   Sarah is a Reverend and Spiritual Advisor who has worked in palliative care and emergency services. This was an impromptu conversation recorded in her backyard (please excuse the background noise) and with her blessing, I'm sharing with you on the The YES Effect podcast, because I know Sarah's humility and incredible wisdom will help guide you through death and grief like it did for me.  In this episode, you'll learn:   How to implement continuing bonds in your life after a loved one dies How life and death are just different time loops which we can reconnect whenever we want Why saying goodbye versus sudden death doesn't necessarily make things easier How both sudden and prolonged dying each have grace How grief is like paying a debt which has different payment plans and durations Why grief is much like a roadtrip with highs, lows and people who come and go Why we need to recognize the journey of the dying and acknowledge their remaining life Why laughter is just as important as tears when it comes to death How to react to actions and conversations with someone entering the other side Why we make death harder than it needs to be   Quotables:   “You made death accessible and cool.”   “We're all stuck in these little time loops and it's the cognition of us recognizing the immediacy of our loved ones in another frame of time that we can connect with them whenever we choose to.”   “Saying goodbye doesn't make it easier (sudden death). Each season and each type of death has its grace.”   “Grief is a debt you pay in your own way and in your own time.”   “Death is as safe as life gets.”   “We make it harder than it needs to be.” Links mentioned in this episode:   TYE 057: Live Like You Were Dying with Sarah Wilkes   Sara Wilkes website: anamcaramor.ca      FB: Spirit Sessions with Sarah Wilkes   moragh@live.ca  Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube Podcast producer: Adam Liefl

Rachel Pedersen became known as “The Queen of Social Media” for one main reason: realness. In a universe seemingly dominated by male business gurus, hustle culture, perfection, makeup and filters, Rachel helped open the doors for businesswomen to leverage their no makeup, no filter, sweats-and-slippers authenticity on social media.  And she comes by it honestly.   In less than a decade, Rachel went from single mom living on welfare to founder and CEO of two multimillion-dollar companies, a top social media marketer and consultant, worldwide viral sensation, leading authority on storytelling through social media. She also shares openly about living with depression.    Rachel's new book “Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules” is a literal piece of art. If you follow it, it gives you permission to be exactly who you are and I guarantee it will be your rocket fuel.   Rachel Pedersen is on The YES Effect show to talk about fearlessly going for it, starting a business from the bottom and finding your version of success by ignoring everyone else's rules.     In this episode, you'll learn:    Rachel's journey of single mom on welfare to starting a business How bravery and handling pressure is what elevates successful people How to act on your dreams and start taking action steps - even from zero Why the small, “crappy” steps of entrepreneurship are important for success How Rachel found success differently from most business media gurus The moment Rachel decided to go from ‘talking about hashtags to changing the world' How an emotional livestream of Rachel talking about depression went viral Why many women still struggle to be truly authentic publicly Why more influencers and celebrities are doing “no makeup” social media posts How Rachel helped grow a company 6700% in less than a year Why ClickFunnels Founder Russel Brunson encouraged her to write a book The importance of knowing when to speed up and slow down in your business   Quotables:   “There was a part of me saying ‘you've come so far, let's not stop here. What's the worst that can happen? Let's try for it.'”   “It's one crappy step at a time. It's one crappy TikTok that's sharing my voice…done. Ugh. Then the next crappy action step. Not that the action steps are crappy, but when we first do them it doesn't feel revolutionary. I didn't realize that's a part of the ‘how'.”   “You change what society gets to see. You change what becomes normal for the little girl who maybe doesn't look a certain way.” -SV   “So many people are suffering in silence and silos.” -SV   “When you are willing to say ‘I'm going to do something different' and are willing to stand out and take the heat and pressure of that, all of us are together in a different category because it takes so much bravery.”   “Usually the things we've been criticized the most for are actually your rocket fuel.”   “You get to be in charge of exactly what you want to build. This is not a runaway train. You're the conductor and you get to decide how fast or slow you need to go and when you need to stop.”   Links mentioned in this episode:   Rachel Pedersen's website Book: Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules   Social Media United   Rachel Pedersen on Instagram | Facebook | TikTok | Pinterest | Twitter | YouTube Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Mindy Schulz survived a parent's worst nightmare. Now, she is turning her horrific story into an inspiring presentation. She recently called me for some advice and tips on public speaking and how to properly tell her story for an audience. With her blessing, I recorded our coaching call and am offering it to you - raw and uncut - in this podcast.   Mindy's backstory:   In 2016, Mindy was walking her 5 month-old son Tristan when they were hit at a crosswalk by a distracted driver. Tristan was killed instantly by the impact. Mindy was badly injured. During this coaching call, Mindy explains the unthinkable grief, guilt and pain that felt following the event. But she also explains why she's now eager to use her experience for the betterment of others.    It was a very emotional call, as we dug into the details of the event and precisely how this story can be told to engage and impact an audience. “Wow, thank you. Now I feel far more empowered. I feel more at ease. This feels more natural to me which gives me a lot more confidence and assurance. I feel like it's a natural extension of me now instead of forcing myself into a box.”    In this episode, you'll learn:   The 3 objectives of a speech: what you want the audience to think, feel and do Why a public speaker needs to convey their authority on a subject What kept Mindy going when she was at her absolute lowest What motivated Mindy to want to share her story publicly The correct emotions that will move an audience, and which ones not to use in a speech The 4 factors of influence: authority, social proof, consistency & reciprocity How writing a speech is different than writing a book How to properly begin a speech The method I use to “memorize” a speech  Why Mindy originally chose to “soften” the details of the story, and why I advised her not to How to use “The Bounce” in a talk to directly speak to your audience during a story How I use graphics and pictures to memorize a talk Quotables:    “In the fear there's something beautiful.”   “I've done scary things before and I've done it by surrendering to the process and moment by moment trying to be grounded in what it is I'm supposed to learn.”   “So many people will think they don't have the ability to be courageous because they're still feeling the fear.”   “You're not writing a book or a story. You're reliving and unpacking a moment with us.”   “You can not  be wrong telling your story. I know you have the courage and bravery to share it in a way that's going to be life-changing for the audience.”   “I want them to crack open enough so they can love themselves just a little bit more at the end of the day.” Links mentioned in this episode:   Robert Cialdini's book “Influence”    Lisa Nichols    My TEDx Talk “Hacking Possibility” Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

I've learned more about being a better human from dog trainer, Susan Garrett, than anyone I've ever met. She is as much a life coach as she is a renowned dog trainer and world dog agility champion. Her teachings for dogs are all rooted in kindness, creating the proper environment and leaning into each dog's unique qualities, rather than forcing them to be what they're not. All things that we humans can use to better our own behaviour.   Susan is one of the world's most successful dog trainers and agility competitors. She has won over 30 Gold Medals at National or World Championship events with every dog she has ever owned over the past 30 years. She's on The YES Effect to talk about how practice, patience, visualization, ignoring negativity and embracing our strengths - for dogs and humans - is what leads to success.   In this episode, you'll learn:   Why Susan focuses on kindness in dog agility training How we can manipulate our environment to make the right choice the easy choice What Susan learned as a kid by having the TV on during dinner How Susan has trained so many dogs with different qualities to all be champions How athlete's mindset, visualization and breathwork help in training our brain for almost automatic success Susan's method of visualization before every dog agility competition How we can “trick” our brains into knowing how to succeed before even doing it How visualization helps Susan alleviate back pain and plantar fasciitis  How the behaviours you rehearse everyday with your dog become who you show up for in the world to other people in your life   Quotables:   “You can achieve everything you want and have the dog of your dreams if you focus on training your dog with kindness.”   “The behaviours you rehearse everyday with your dog become who you show up for in the world to other people in your life.”   “You can choose to try something and if it doesn't work, we're going to get a lesson from that.”   “Your brain doesn't know what's real and what's not. So if you can visualize, your brain thinks you've already done it. And who isn't better at anything the second time you do it?”   “When I look at my dogs all I see is greatness. It's up to me to bring it out.”   “Raise your vibration. When you're coming from a place of gratitude, love and appreciation, it changes the energy you send out into the world and controls the reality you're going to receive.” Links mentioned in this episode:   Susan's website: https://dogsthat.com/   Susan Garrett Dog Agility Blog   Susan Garrett on Facebook | Instagram | Twitter | Pinterest | TikTok | YouTube | LinkedIn   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

For visionaries and entrepreneurs with a million great ideas for impacting the world, but who struggle with practically and tactically executing them, there's people like Summer Slevin. She's an integrator - the counterpart to every visionary - who implements the systems, procedures, technology, analytics and efficiencies for anyone who wants to create an online course, class, membership or mastermind. As part visionary herself, she's now developed a business called The Time Rich with courses and tools to help train other integrators. She's on The YES Effect to talk about how every great business needs both visionaries and integrators to ensure that a great idea be executed feasibly and efficiently.   In this episode, you'll learn: Why every successful businesses has visionaries and integrators How hiring an integrator allows an entrepreneur to focus on their main vision How Summer used her experience as an Executive Assistant to learn to be an integrator How integrators help match the "who" and "how" with a visionary's "what and why." Summer's experience as an integrator for people like Stu McLaren, Tony's Acoustic Challenge and Jamie Bright How integrators figure out what to eliminate, automate and delegate. Why it's better to master one task rather than try and learn to juggle many at one Why so many visionaries struggle with tactics and maintaining focus on the main goal How an integrator is like a copilot - managing the activities of the plane while the pilot does the flying Why visionaries and creatives with many ideas fail to bring any of them to life How integrators help build successful businesses by implementing the tactical elements that visionaries often struggle with or don't have time for Why entrepreneurs should focus on doing less things, better   Quotables: "As an Executive Assistant for these people I was thinking 'there's got to be better ways and better systems in place so that we can get more things done.'"   "Let's look at how we're spending our time, and figure out what we can eliminate, what we can automate and what we can delegate."   "There's so many incredible voice and want to make an impact...how can I help expand their impact?"   "It's almost like you're a doula for people's passion." -SV   "When it comes to the practicality of doing something big and the steps to get there, that's when it can feel so overwhelming. Because you know the "what" and "why" but how do you get to that point? What are the actual steps?"   "There are a million things that you can do that will change the world. But if you can't do one of them fully it'll never come to fruition completely."   "If you have 15 main things, you have no main things."   "Let's do less things, better." Links mentioned in this episode:   The Time Rich   Summer Slevin on Instagram   TYE 077: How To Create A High Profit And Low Stress Business With Stu Mclaren   TYE 114: Why joining a Mastermind will accelerate your success with Jamie Bright   Tony's Acoustic Challenge Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

For entrepreneurs and business owners who don't have a marketing person on staff, Akilah Thompkins-Robinson developed a do-it-yourself SEO software (Search Engine Optimization) for you. It's called “SEO Assist” and was created to help people with incredible stories to tell be someone's #1 in a search engine like Google.  A pioneer of early website development in the 1990's, Thompkins-Robinson is now an SEO Strategist, Tech Founder, author, and speaker, who helps online businesses to stand out and get found online using SEO and search marketing strategies. She founded SEO Assist, and Girl Get Visible and hosts the award-winning Girl Get Visible Podcast. She is also the author of My SEO Workbook and tours around speaking about the importance of using your voice to become visible in your business and women embracing tech opportunities. She's on The YES Effect Show to talk about her motivation for wanting to help business owners better understand and utilize SEO and the amazing opportunities for Software as a Service (SaaS).  In this episode, you'll learn: How Akilah became one of the world's first website developers back in the 1990's Why knowing your audience is crucial for SEO Why the main goal of SEO is to answer your customers questions How to rank high in a Google search How SEO Assist makes getting found easier How entrepreneurs can use SEO to get their story out there easier Why Akilah focuses on helping business owners and female entrepreneurs with SEO The most challenging part of SEO   Why anyone starting a business should start small, even if it feels like you're stepping backwards Signs to look for to know your business is going in the right direction   Quotables: “We just need to get it out there and now people can start finding.” “The more you know your audience, the more you can answer their questions, the more you can put out there the knowledge you can help them, as they're looking for help, you can pull people in that you don't even know.” “So many people are knocking on locked doors and screaming in deaf ears, but they have something so valuable. You are allowing them to reach the people who need them.” “People who share their own knowledge, we need to write our own content.” “With SEO, it's about answering the right questions and the things people are looking for.” “I see so many opportunities for things we need to be built.” “Your ability to do the brave thing - to give it a try and put it out there - low and beyond, you're changing lives.” “What stops me from stopping is when someone says ‘yes, this is a good idea.'” “The places you could have said ‘no' but said ‘yes,' and overcoming all the things along the way, are nothing short of incredible.”   Links mentioned in this episode: Girl Get Visible Website & Podcast: Https://girlgetvisible.com  Girl Get Visible Facebook: https://www.facebook.com/GirlGetVisible Girl Get Visible on Instagram: https://www.instagram.com/girlgetvisible/  Girl Get Visible Twitter: https://twitter.com/GirlGetVisible  Girl Get Visible YouTube: https://www.youtube.com/channel/UC7EgQYhJ7FgJmlDFiVjPByg   SEO Assist on FB: https://www.facebook.com/seoassistapp SEO Assist on IG: https://www.instagram.com/seoassistapp/  Akila on TikTok: https://www.tiktok.com/@akilah_girlgetvisible    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Tom Chi's list of accolades - much like his work - stretches from here to outer space: Co-founder of Google X where he helped develop Google Glass & self-driving cars, he's launched things into space, built award-winning robots, worked on the development of Microsoft Outlook and Yahoo Search, has released over 20 albums as a musician, and even released a comic strip.  He began his career at 15 as an astrophysical researcher…immediately after getting rejected for a job at Burger King.   Tom has pioneered a unique approach to rapid prototyping and now speaks and teaches the fundamentals of learning versus knowing, related to how inventors and creators think.  He's literally the best speaker I've ever heard and you're about to hear why!    After 5 years of trying, I'm thrilled to finally interview Tom Chi on The YES Effect show.  In this episode, you'll learn:   Why Tom was given the name “Tom” in grade one, because he didn't actually know his name after his parents immigrated from Taiwan. Why Tom believes school doesn't necessarily teach practical thinking The inventor mindset Tom Chi developed as a child The difference between practical thinking and abstract thinking Why knowing things as a noun prevents us from noticing and learning their nuances How Tom uses a fork to explain how things are nuanced  How Tom uses rapid prototyping to help people problem solve Why our brains struggle to know and learn at the same time How we're able to learn more as a child than as an adult Why our culture of determining winners and losers prevents us from pursuing genius Why getting stuck in a perception usually means that perception is wrong How creators and inventors think How the joy of learning creates an environment to invent and create   Quotables: “Part of the reason people don't invent things and create things is they very quickly come to judgment on what things are.” “We get so allied with abstract concepts and ideologies that we stop noticing what the actual world is like.” “If your perception is stuck for a long time, it's probably not a correct perception because everything in the universe is in some process of change.” “If you think about the way a kid learns, there isn't a lot of justification required before they try something new.” “Anybody learning anything is going to be bad at it for a while. We take something that's a natural part of the learning process and heighten it into some kind of problem.” “What I'm trying to do in my work is dig into what types of cognition serve us and allow us to continue to learn and create a great education for ourselves. Not in the ‘I went to Harvard and got a 4.0' kind of thing. But the ways of thinking that allow us to invent, create and how to be in the world.” Links mentioned in this episode:   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Lara McCulloch teaches businesses how to disrupt their industry and become the only choice instead of ‘one of many'. In over 25 years as a Brand Positioning Strategist & Growth Consultant, she's advised multinationals like Johnson & Johnson, Kraft, Shell and Benjamin Moore as well as small businesses around the globe.    But instead of teaching how to get more leads and customers, Lara shows entrepreneurs, coaches, speakers, doctors how to create better content, fix their processes, build authority and even get over fears.    She's on The YES Effect to talk about why businesses have to start doing things differently in their own industry in order to stand out. It doesn't necessarily take radical change, but leaning into your authentic self and putting it all out there.    In this episode, you'll learn:   The importance of perceived value in the marketplace Why empathy is so important in marketing Why Lara is a big believer in attraction-based marketing versus advertising How Lara got over her own fears of showing her face online using filters Why Lara recommends using social media filters to get over your fear of posting photos and videos of yourself The embarrassing moment that forced Lara to get challenge her fear of speaking in front of an audience Why Lara believes there's no such thing as “conquering fear.” The 3 strategic choices every business has to make about market position Why business need to niche down How Lara helped one event planner triple their revenue in less than a year   Quotables:   “I want to understand: what is the dream they're looking to create and what does success look like to them. Because everything we do in business has to get them to that goal.”      “It doesn't serve you to be your industry's best-kept secret.”    “My fear was actually my rocket fuel.”   “There's no such thing as conquering fear; there's only making the decision that I'm going to give myself no opportunity to retreat into my safe place. And that's where the magic happens.”    “The more we can hone in on our anti-narrative, that's how we create distinction.” Links mentioned in this episode:   Lara McCulloch on TikTok https://www.tiktok.com/@winwithlara?lang=en  Lara McCulloch on Instagram https://www.instagram.com/winwithlara/?hl=en    Lara's free content that will teach you how to win more business through differentiation, value creation, generating predictable leads and closing sales: https://bit.ly/3vYbCsm  Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Whether you're a billionaire entrepreneur or the neighbourhood plumber, Pat Quinn will show you how to use your story to teach, sell and make an impact. He is one of the world's premier presentation coaches who has worked with Olympians, astronauts, New York Times bestselling authors, world-class business leaders like Grant Cardone, Tony Robbins, Shark Tank's Daymond John, Dean Graziosi, and everyday business owners. His goal is not to get you a standing ovation - it's to use storytelling to make sales.   He is also the founder of StoryLinq.com - a digital platform for storing, building and categorizing your stories to easily assemble into presentations.    He's on The YES Effect to talk about how he coaches people to create the perfect presentation to get people's attention, acquire customers, make sales, grow your revenue and ultimately create impact in the world.    In this episode, you'll learn:   How Pat transitioned from a career as a magician to coaching world class speakers and presenters Why focusing more on the audience than yourself will make you a better speaker Why Pat believes speaking and presenting is the fastest way to grow a business and make impact Why laughter and applause are not the most important part of a presentation Why you shouldn't open a presentation with your most extraordinary or emotional story When to tell you most extraordinary and emotional stories in a presentation Which kind of story to begin any presentation with The main goal of public speaking or giving a presentation The two types of audiences and how to convert each into a sale or action How speaking is the only customer acquisition tool that you can get paid for Quotables:   “You'll learn more by watching the audience for 5 minutes than you will watching yourself for 45 minutes.”   “Your goal isn't to be the smartest person in the room. Your goal is to help solve one problem.”   “The one thing standing between you and being an influence, having a voice, getting customers and making impact is having your stories put together in a way that moves other people to take action.”    “Speaking on stage or online is the only customer acquisition model that is not only free, but if you do it well, you get paid for it.”   “When you switch the model from one-to-one to one-to-many, your business just scales differently; your impact grows exponentially and it's the most cost-effective, risk free way to grow your revenue.”    “The person who gets up on stage instantly gets credibility, has an audience and has a voice.”   “If you don't have a way to store your stories you're letting your most valuable assets and treasures blow away in the wind.”   “Everybody who is going to use stories to sell, grow their business and impact the lives of other people should have a way to keep track of their stories.”   “Most of the people I work with are business owners, coaches and entrepreneurs who want to attract new clients, grow their business and have a greater impact on the world. And I believe having a perfect presentation - a talk that introduces yourself to new people - is the fastest way to do that.” Links mentioned in this episode:   StoryLinq: https://storylinq.com/  Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Haumea Hanakahi sees things that most of us don't. A highly gifted psychic, mystic, intuitive wisdom guide, zapper of energy blocks and storyteller, she uses her gifts to help people heal from trauma. She spent nearly 30 years studying and learning how energy flows through our bodies and how to unblock it when it gets stuck, as in the case of trauma.   She's on The YES Effect to talk about how she works to bring forth tips and tricks for highly sensitive people living in a world not designed for them. If you are a highly sensitive person or empath, Haumea offers understanding, insights, tools, and clearings to assist in boldly expressing and living your unique Divine Design. In this episode, you'll learn:   How Haumea Hanakahi went from a mostly non-verbal childhood to a healer Why trauma is often rooted in past generations, chronic illness, money, past lives, lies and conditioning What Haumea learned after 30 years of studying how energy flows through our bodies How Haumea works to remove the energy blocks that show up as trauma What immediately happens when a trauma is released Why we have to get out of our head and into our body to heal from trauma The story of a teenager who had an immediate reaction to Haumea's healing   Quotables:   “Trauma is a big word. Many people describe trauma as the stories - what they went through, actions and feelings. I describe it as a stuck energy in the body.” “Once a trauma block is released, it gives the body space so our innate healing abilities can come on board.” “When we stay in our head, that's the easiest place to get confused, manipulated and feel confused. The more we're in our body, we have the filter of our heart to filter that's true and not true.” Links mentioned in this episode:   Haumea Hanakahi's 13-week Immersion Series: https://sovereignsoul.is/awakenbeyond    Haumea Hanakahi's Linktree: https://linktr.ee/sovereignsoul.is    The YES Effect episode #19 with Dr. Matt Accurso:  https://podcasts.apple.com/ca/podcast/the-yes-effect/id1098681154?i=1000374141866    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Gail Larsen teaches some of the world's best speakers to be better public speakers. People like Marie Forleo and Danielle Laporte have turned to Gail - someone who was once terrified of public speaking herself. Asked to speak in front of the US President, she found an intuitive way to get over her own fear of public speaking and now teaches it to others. It goes past the technical skills of public speaking and digs into your deepest story so you can tell it in a way that inspires, teaches and puts you, the speaker, completely in your “Home Zone.”   Gail was my public speaking teacher, too. She's on The YES Effect to talk about how she trains world-class speakers to make an impact on their audiences through authenticity, self-discovery and practice. In this episode, you'll learn:   How a telegram from the President of the United States thrust Gail into learning to be a public speaker Why Gail's method of teaching public speaking is different than most training programs How Gail has woven Indigenous wisdom into her coaching Why so many people can easily speak one-on-one but are terrified of public speaking Some of the exercises she uses to coach speakers How she coaches speakers to become better storytellers The mistake of focusing on what your audience wants instead of what you provide   Quotables:   “Every speaking program tried to get me into technique instead of essence. I think all of us are pretty bored with technique.”   “Everything I do now is based on Indigineus wisdom that takes us back to our truth instead of looking for the next big thing.”    “Most of us are good communicators one-on-one. There's something about public speaking that makes us think we need to be someone else.”   “If we're looking to someone else for how we're supposed to be instead of the truth of who we are, we'll never get there.”   “When you heal the storyteller you get to tell a better story.” -SV   “The world is asking so much of us now. I don't want any speaker to leave a platform without talking about ‘what's the new story?' Because we need to be living into a new story right now.”   “If you're trying to figure out what they want instead of what we bring, you'll never have a sustainable speaking career.” Links mentioned in this episode:   Gail Larsen's website: https://realspeaking.com/    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Ray Blakney is known as “The Pajama Entrepreneur” and has started multiple 6 and 7-figure online businesses from the comfort of home. After realizing his high-paying software engineer job in Silicon Valley was leading to an endless, unmemorable corporate life, Ray quit to volunteer and pursue entrepreneurship.    He now shares what he learned from all of those experiences as a speaker at conferences  around the world and on podcasts. He and his businesses have been featured in Forbes, Entrepreneur Magazine, The Boston Globe and other top publications. He's also just launched a new platform called “Podcast Hawk'' - a database that helps people get booked as a podcast guest. He's on The YES Effect show to talk about his journey from high-paying corporate job, to nearly broke, to living his dream life creating and running multiple million-dollar businesses.   In this episode, you'll learn: The moment Ray knew to quit his corporate job Why so many people follow expectations rather than their desires Why most people are currently in their worst-case scenario The one mindset that separates the most successful people in the world from everyone else How Ray bounced back from businesses that didn't work The self-discovery that comes from starting a business How Ray invented Podcast Hawk and was able to include a listing of every podcast in the world The unexpected benefits of being a guest on a podcast Why it's not enough to just tell your story, you have to tell it over and over   Quotables: “A lot of people have the challenge of ‘the life we're expected to live.'” “You are in your worst case scenario right now. What's ahead of you is possibly your best case scenario.”  "When you try something and it doesn't work, as long as you learn something, you've succeeded.” “Entrepreneurship is this journey of self discovery every single day you're doing it.” “Most people are amazing, but most people don't think they're amazing. Until you think you are, you're not going to get to that next level.” Links mentioned in this episode:   Ray Blakney's website: https://rayblakney.com/    Ray on Facebook: https://www.facebook.com/raymond.blakney    Ray on Twitter: https://twitter.com/rayblakney    Podcast Hawk: https://podcasthawk.com/  Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

When Nancy Levin's personal and professional life blew up, she learned the importance of boundaries, selfishness, self care and self love. For over a decade, she was a professional standout working for a major book publisher, Hay House Publishing (founded by Louise Hay). But years of people pleasing, selflessness and suppressing fear and unhappiness at home culminated in divorce, discovery of her affair and the end of her dream career.    She is now a Master Coach, host of the podcast “Your Permission Prescription” and bestselling author of several self-worth, personal development and relationship books, including Setting Boundaries Will Set You Free, Permission to Put Yourself First and Jump … And Your Life Will Appear. She is the Founder of Levin Life Coach Academy, offering in-depth coaching, training and certification programs designed to support students to make themselves a priority by setting boundaries that stick. Nancy Levin is on The YES Effect show to talk about how people can strengthen their relationships and their own self by finally putting themselves first.    In this episode, you'll learn: Why so many people think boundaries and selfishness are bad things Why projecting the image of “perfection” is so harmful  Why Nancy believes the “rocking of her foundation” was the best thing to have happened to her Why so many people wait until it's too late to make a life-altering change Why we shouldn't aim for a relationship that's in “perfect harmony” Why boundaries are actually much more freeing rather than restrictive The reason people (especially women) say yes to things we should say no to How to avoid immediately saying “yes” in order to people please Why being “selfish” can be good and healthy for you How you can confidently put your needs first using one small step next time someone asks you what to have for dinner How Nancy eventually became comfortable telling her affair story Quotables: “We have this idea that the goal of a relationship is harmony at all costs. I'm here to tell you that harmony at all costs comes at a high cost.”   “There's an epidemic of women and girls saying yes to things they should be saying no to and no to things they should be saying yes to.”   “Most people look at boundaries as being restrictive or depriving. I look at boundaries as the way we are carefully choosing and consciously curating the content of our own lives.”   “Culture has given ‘selfish' a bad wrap; we pride ourselves on being ‘selfless.' With selflessness, it's right there in the word, we disappear.”   “I often look as selfish, self care & self love as being 3 sisters whose job it is to support us in honouring ourselves.”   “My transformation equation: Change = vision + choice + action.”   “On the way to becoming, it's reintegrating qualities in ourselves that we have disowned and projected onto others, including the light and positive qualities we can step into.” Links mentioned in this episode: Nancy Levin's website, podcast, books and coaching programs: https://nancylevin.com/ Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Eva Gardner could have easily been given a golden ticket to music stardom. But the fact that she wasn't drove her to go get it on her own. Eva grew up in a rock and roll family as the daughter of Kim Gardner, a notable bass player in the 1960's British Invasion music scene who played with acts like The Creation, Ron Wood, The Birds, Eric Clapton and Rod Stewart. But while Eva found great influence in her father's career path, she wasn't immediately encouraged to follow.   It wasn't until a holiday to visit a family friend, The Who's John Entwistle, where that all changed. Eva went on to study music at UCLA before beginning a career as a professional touring musician with acts like The Mars Volta, P!nk, Gwen Stefani, Cher, Tegan & Sara, Moby and Veruca Salt.   She's on The YES Effect Show to talk about her journey from growing up in a rock and roll household, making a name for herself as a bassist, to breaking norms as a female musician in the male-dominated music industry.  In this episode, you'll learn:   Why Eva's dad Kim initially didn't encourage her to pursue being a bass player How The Who bassist John Entwistle influenced Eva to start playing bass guitar What Eva learned after failing her music school audition, and what she did to improve Why you should surround yourself with people whose skills are are better than yours How the initial rejection from her dad inspired Eva to pursue a career as a musician How Eva got a job as P!nk's bassist Eva's most memorable moment playing on stage with P!nk The one thing everyone should do to find clarity on their path Quotables:   “It's those NOs that made me want to turn them into YESes  even more.”   “The path isn't always clear at first…until you take the first step.”   “When you're with people who are bettering you it really makes you step up.”   “Someone asked me ‘why do I do what I do?' Ultimately it's about connecting with other people.”    “I feel like if it was handed to me I probably wouldn't have wanted it. I probably would have taken it for granted.”  Links mentioned in this episode:   Eva Gardner's music: https://www.evagardner.com/    Eva on IG    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Patty Aubery helped build one of the biggest book brands in history, “Chicken Soup for the Soul.” Starting out as secretary for a then relatively unknown Jack Canfield, nearly broke and getting rejected by 144 publishers, together with Mark Victor Hansen, they went on to build an empire.  While Canfield and Hansen became the faces of the Chicken Soup brand, Aubery emerged from behind-the-scenes to become a powerhouse with a mission of her own. She's now President of The Canfield Training Group, helping speakers, authors and coaches create the lives and businesses they've always dreamed of through coaching, mentoring,  running luxury retreats and her best-selling book and course, Permission Granted. She's on The YES Effect Show to talk about what's propelled her from self-proclaimed “C student from the Valley” to bulding Chicken Soup and empowering women across the world to show up more boldly and authentically in their lives.   In this episode, you'll learn: How Patty got the job a Jack Canfield's secretary, without knowing who he was The suggestion that kick started the first “Chicken Soup for the Soul” book How they were turned down 144 times before making the New York Times bestseller list Jack, Mark & Patty's “Rule of 5” they used to get exposure for Chicken Soup Why you should share your vision with people outside your close family and friends How speaking up helped Patty go from secretary to overseeing of the Chicken Soup brand Why Patty credits being a “weirdo” for her incredible life Why you need to immediately take inspired action on your crazy ideas Why Patty thinks women will (and need to) soon rule the world   Links mentioned in this episode: pattyaubery.com   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Ever wondered how to properly conduct a podcast interview? Here, you're gonna hear a 10 year-old do it! My boy Sam is a huge hockey fan, and was curious to learn about how I do my weekly podcast. So I thought this would be a killer learning opportunity. So we reached out to one his favourite players of all time, Stanley Cup Champion and Hockey Hall of Fame Inductee, Grant Fuhr, for an interview. He graciously accepted.   In this episode, I walk you through the 5 components of conducting an interview I taught Sam:   What do you want to share & why? Give context to your questions  Have safety questions ready  Listen actively Prepare a parting statement   This episode includes my full tutorial, including this visual aid I sketched to help guide the interview, followed by video of Sam's entire interview with Grant Fuhr. To say I'm ridiculously proud of this kid is an understatement. If a 10 year-old can do a great interview with a high profile guest, so can you. Grab a notebook and let's do this! In this episode, you'll learn:   How to find the real story beneath the story How to establish the direction of the interview and control its outcome Why in a good interview, sometimes even the guest learns something about themselves  Tips for getting questions answered the way you want Why an interview host needs to have empathy for their guest How to create a comfortable scenario for your guest What to do if your interview goes off track Why I use visual art to help me with my interviews   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Joe Beckman is a school speaker on a mission to reclaim human connection from our increasingly tech-consumed world. He's spoken at over 1000 schools and developed resources to help students, teachers and parents rediscover the lost, vital component of human connection. His infectious enthusiasm, storytelling ability and vulnerability has positively impacted over 1 million people worldwide.   He's also one of the best speakers I've ever seen (I finished a distant runner-up to Joe at a speaking contest once).   He's written a book called “Just Look Up - 5 life-saving phrases every human needs to hear” for educators, teachers, parents and  administrators. He's on The YES Effect show to talk about his optimism that our screen-obsessed world can indeed be encouraged to remember the importance of human connection for growth, prosperity and health.     In this episode, you'll learn:   How Joe gets kids to smile, laugh and engage at his school speaking engagements How he developed a “Netflix for social-emotional learning” video resource Why human connection is so important for students to have in their lives The devastating problems that result without human connection How Joe parlayed a theatre background into helping students and teachers Why we should be talking openly about the times we screw up Why the health implications of screen time mirror those of smoking Why Joe is so hopeful that the world might slowly wean itself off screens in the future   Quotables: “It's imperative we remind ourselves where the juice in life is and that's in relationships.” “Any experience you get looking down at a screen vs looking up and being with and around people that you love and help you grow…that can only be done without a screen and in real time with human beings.” “Continue to pursue the things that fire you up and give passion in your heart. When you can, it makes you a better person, parent, spouse, partner and human.”   Links mentioned in this episode: “Just Look Up” book Till360 Consulting Castle Learning for Teachers Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube  

This is my true story of the day I got beat up at my new school - a day that changed my life. I felt completely invisible, unheard and unseen by my teacher and peers. It also inspired my life's mission: to remind others that your story matters, and you can use it to serve your audience, follow your true passion and build your business.   This clip is from a keynote speech I gave at an event called “Tribe Live” hosted by Stu McLaren. It's the first time I'd ever shared this story publicly. Most of my talks are about how I became my city's first female firefighter, but this story hit this audience harder than any I've ever given. It includes references to the story of Nancy Case, founder of Taffy2You, Dentist Em Courtney, and a fateful encounter with a truck driver. In this episode, you'll learn:   The most important phrase in storytelling The 3 objections people have to using their story to serve & sell That everyone has a story - even when you think you don't Why more people care about your story than you think How I held myself accountable to a challenge I felt uncomfortable with 3 quick tips to telling your own story The most important thing to remember if you feel imposter syndrome Why the quietest people are your most important audience How a chance encounter with a moving truck driver in my neighbourhood proved that more people are listening to you than you realize   Quotables:   “A well told story serves. A well told story spreads. A well-told story sells.”   “Most amazing stories are based on one key phrase: ‘And then I realized…'”   “Everybody has a story.”   “Your humanity is so much more important than your perfection or your expertise.”   “Press the damn button.”   “If people can' t feel you, people won't follow you.”   “Are we saying something that's safe or something that's true?” Because honesty is not the same as being boldly truthful.”   “The people listening quietly in the background are the people who need to hear it the most.” Links mentioned in this episode:   Stu McLaren: https://stu.me/start   Episode 99: How a NZ Dentist brought the house down with her first talk with Emz Courtney   Episode 95: How Business Can Foster Human Connection with Nancy Case   My random encounter with a truck driver who'd been quietly following my content Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Annie Franceschi landed her lifelong dream job as a writer at Disney…then quit. Despite the career being everything she envisioned it would be, something major was missing. She soon discovered what that was by taking one giant step: ignoring the safety nets and giving yourself permission to try. That leap inspired her bestselling book “Permission To Try: 11 Things You Need to Hear When You're Scared to Change Your Life.”    Annie is a six-figure founder, branding expert, speaker and has a new book “Establish Yourself: Brand, Streamline, and Grow Your Greatest Business.” which is already being called “one of the most comprehensive, action-oriented business books ever written.” She joins Shelli to talk about how entrepreneurs can create your BEST business by flipping marketing on its head and letting your true passion lead the way instead.   In this episode, you'll learn about: What Annie did to land her dream job as a storyteller at Disney The moment Annie realized she needed to leave Disney The things you need to ignore in order to change your life for the better Why the best marketing strategy has nothing to do with social media What to do when conversions and social media engagement aren't happening for your business The two things every successful business needs to have Why Annie's book became so popular for entrepreneurs and marketers Why so many people get tired and frustrated by “bro marketing” Why you can't just ask questions, you need to take action Quotables:  “There's more to life than what I do for a living. I want what I do to have an impact.” -AF “If you want the answer, the only way is to ask the question through action.” -AF “It's not ‘can I?' It's ‘how can I?'” -SV Links mentioned in this episode: Book: Permission to Try: 11 Things You Need to Hear When You're Scared to Change Your Life Book: Establish Yourself: Brand, Streamline, and Grow Your Greatest Business Annie on Instagram Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Amber Bowman is a 25-time Champion of the Firefighter Combat Challenge and was named ·Fitness Trainer of the Year· by the Dr. Oz Show. She possesses the kind of athlete mindset and training regimen akin to sport·s biggest mainstream superstars. And it was all sparked by being told she wasn·t allowed to play alongside the boys. An elite-level hockey player growing up, she was denied the chance to play alongside boys of the same caliber. She credits that discrimination and rejection for helping fuel a commitment and work ethic that not only propelled her world championships, but to eventually teaching her male cohorts. But perhaps her most remarkable feat was returning from a catastrophic head injury to not only compete and win, but break a record once thought unbreakable by a woman. She joins The YES Effect show to discuss how hyper-focused visualization and practice led to her extraordinary success and broke barriers for other female firefighters.

Actual audio from a conversation I just had with my producer, Adam. There's tears and swearing, yes. Why am I letting the world hear it? Cause it's directed at you - in the most beautiful and honest way. When I think about all the people - particularly women - who have their biggest and wildest goals suffocated by a million grains of sand that say "you're the underdog" or "it's never been done" or "it's impossible for me"...it crushes my soul. That's why I launched this podcast - to showcase the success stories of people who tuned all of that out and said "YES!" Entrepreneurs, change-makers, business women, innovators and people like firefighter Cassandra Chyz, whose remarkable story I featured in Episode #115 "What a 21 y/o female firefighter can teach you about possibility" (who I referenced in this clip). This short clip is as raw and real as I can be when I explain the purpose of this podcast. Every week, I interview someone who did the thing because of one simple reason: they believed. They said "yes" and so can you.   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

When Michelle Sandler left a successful marketing career to raise 3 kids, she never expected to return to the workforce for $8 an hour. But instead of playing small, she used it as motivation to elevate her technical skills as a sales and marketing professional, integrator and eventually entrepreneur.    Now she runs a successful business helping other entrepreneurs, course creators, business people and visionaries achieve their own goals by building their technical online platform - specifically using Searchie.io. Michelle joins The YES Effect podcast with Shelli Varela to talk about the difficult journey from hyper-focused business woman, to maternity, and then re-entering the workforce after raising children.  In this episode, you'll learn:   What Michelle did to keep her skills and mind sharp during maternity leave How to manage the transition from successful career to full time motherhood Why Michelle still said “yes” to a job offer of $8/hr The steps she took to go from low-paying job to starting a business How a low-paying job can teach you about self worth Why you should niche down in business to have a greater impact on your customers Why Michelle chose starting a business over a more stable corporate career Why so many people who spend lots of money on courses, events etc. often don't get results What we all need to to in order to offer our true gifts to the world   Quotables: “Don't let one single moment go by without grabbing the most out of it that you can.” -MS “I could change the world's mind about me.” -MS “Don't let anybody else tell you anything differently than what you know in your heart is capable.” “We were all brought into the world to do something unique and wonderful and special. And you know it you should listen to it. And you just have to believe in it. When you do that, man, watch out world.” -MS Links mentioned in this episode:   https://www.shellcreative.org/  Book “Rocket Fuel” on Indigo Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

There's only ONE thing stopping you from achieving the goals and dreams you truly want to achieve: your beliefs. If we resign to “I'm not capable” or “it's never been done” then we let our perception win. But a belief can't stop you. Period. A belief in a limitation is more powerful than the limitation itself.   It's exactly how mathematician George Dantzig ended up solving the “unsolvable” math problem: he was late to a college lecture and mistakenly took an example of a problem that had never been solved for a homework assignment (full story in this episode). The story inspired a scene in the Academy Award-winning movie Good WIll Hunting and has become a famous example of the power of positive thinking and what one can accomplish when they're unaware of what's been labeled “impossible” by others.  In this episode, you'll learn:   Why we unconsciously talk ourselves out of things The first thing you should do when you find yourself trapped with a limiting belief The difference between people who achieve dreams and those who wish they did (it's nothing personal) The best thing to do when you stumble or get stuck on your journey  How to completely eliminate a limiting belief     Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Tom Martin has won multiple Emmy Awards as a writer for The Simpsons and WordGirl. But he's not just a funny guy with a knack for entertainment. He's someone who has learned the art of using writing - funny or not - to go inside people·s lives and share their journeys in a way that touches others. Here, he joins The YES Effect podcast with Shelli Varela with advice on how to land big opportunities and how you can find inspiration from just about anything - even being a volunteer firefighter (which he is).   In this episode, you'll learn:   How Tom got a job as a writer for The Simpsons How saying “no” is a truly powerful way to, in fact, say “yes” Why so many people fail to bring great ideas to life (hint: start telling people) Why being nervous to put yourself out there is actually a good thing A big lesson he learned as a standup comedian: people really don't care about you…and that's to your advantage. How Tom learned to stay cool and composed during the biggest fire in Colorado history Why writers should swear as much as possible in your first draft     Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube  

Blake Fly has taken the pain out of sales and marketing and made it fun. The secret? Just being thankful and kind. Blake is the founder of “Thank University” and teaches entrepreneurs how to build their businesses (and not be weirded out by) delivering unexpected appreciation and gratitude.   Here he joins The YES Effect Podcast with Shelli Varela to share how he started and grew his “Thank You” movement (what began as a holiday party), and some simple, everyday things you can do to be more top of mind for potential customers and collaborators, by simply being kind.  In this episode, you'll learn: How Blake grew his own reach with daily social media posts How you can incorporate more fun into your business without sacrificing income and impact How you can get on almost anyone's attention - even out of thin air A story of how Blake generated a ton of work for himself simply by sending a video of a cereal box in a grocery aisle to a friend (true story - it's hilarious) Why every time you think about someone you should TELL them  How Blake and his wife started his giant “Thank You” event by inviting some friends over to write thank you cards for each other The power of doing a “Future Interview” to visualize and materialize success Why we should consider making sales and marketing more wacky and weird (it works!) How he encouraged one of his Thank University members to finally finish a book…simply by making it all about his own dad.   Quotables: “Sales & marketing can be a blast if we're OK with making it weird and wacky by being our super normal self.” -BF   “Do it imperfectly, because it actually guarantees you a better outcome.” -SV   “Making a deal bigger in business (means) lean in and bet on yourself. Why not?” -BF   “How many times do we miss an opportunity to let  someone know they matter to make someone be seen or remind somebody that we believe in them?” -SV   “Instead of making sales and marketing, what is the invitation to what party, and what's a cool way to give out as many invitations to the ideal people as possible?” -BF   “Oftentimes, before you can believe in yourself, you need to borrow somebody else's confidence.  And sometimes you never know how simple it is to change somebody's day but somebody's life.” -SV Links mentioned in this episode: Blake's “3 Simple Ways To INSTANTLY Connect With Potential Promotional Partners” https://instantconnecting.com/    Blake on IG: https://www.instagram.com/blakefly/?hl=en  Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Darrah Brustein has worked with Deepak Chopra, Seth Godin, founded a nation-wide credit card processing company, and has been featured in Time Magazine, Forbes, Inc. and CNN. And with every new achievement, she learned what it takes to gain the confidence to continually say "yes." Now, this entrepreneur, coach and teacher helps others build their own self confidence and find their path to purpose. Here, she joins The YES Effect with Shelli Varela to explain how you can create more confidence for yourself, as well as how your body will instantly tell you whether you're on the right track or not.     In this episode, you'll learn:   Advice for anyone looking to find their purpose How you can “borrow” someone else's confidence in you to build your own How to make your next BIG idea less daunting and more achievable The 3 reactions your body will have to any question you ask yourself  An exercise to determine if you really want to pursue something How to perfectly balance manifestation and action What Darrah did when approached - anonymously - by Deepak Chopra How Darrah uses her core values to direct her decisions Why you should stop trying to find your one sole purpose   Quotables:   “If you need a roadmap, have it be one that you can hold on loosely enough that you can reverse engineer from the end to get from the starting point to just the next step. And only focus on that next step…with a little bit of a horizon looking out.” -DB   “It's through the failures and things that don't go the way we want we really learn things.” -DB   “In between where we end up is the becoming. Before you can become something, there's a moment where you believed you could.” -SV   “If you don't see it in yourself, how do you borrow confidence from people who see it in you?” -DB   Links mentioned in this episode: Darrah Brustein: https://darrah.co/   Free download: “9 questions to ask your network to help you find your path” https://darrah.co/freebies  Darrah on Instagram: https://www.instagram.com/darrahb/?hl=en   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Barely 5-feet tall and just 21 years old, Cassandra Chyz defied every conventional thought - even her own mother's - to become a full time firefighter in Canada's biggest city, Toronto. From going all-in on training and moving across the country to learn, to failing entry tests and nearly giving up, her remarkable story is proof that all as long as you're willing to put the work in, success is inevitable. Cassandra was a pupil of Shelli's - a trailblazer among female firefighters in Canada, herself. Here, Chyz joins The YES Effect with Shelli Varela to share her inspirational journey that began with a spontaneous decision to attend a week-long firefighter camp. She shares how she worked to stand out amongst her male-dominated competition, and even replays the highly emotional voicemail left for Shelli when she was finally offered the job. In this episode, you'll learn: How Cassandra discovered firefighting after dropping out of school and working odd jobs How seeing Shelli for the first time changed everything for Cassandra The list of things Shelli advised her to do to stand out and get hired as a firefighter, including in the final interview Why Cassandra moved across the country to volunteer How even Cassandra's mom didn't think she could be a firefighter   The outside things Cassandra took on to advance her skills  The event that almost caused Cassandra to give up The ah ha moment that encouraged her to keep going and eventually land her dream job in her hometown Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

Jamie Bright built a million-dollar business in just 18 months. But she had help. Now, she's made a career helping others to scale their own businesses using that very principle: togetherness.    Masterminds are about bringing people who share the same mindset, vision, goals, wins and losses together with others who have been there, done that. Everyone from the world's biggest business moguls to everyday people are part of masterminds. Jamie joined one in the midst of struggling with her own business, and it changed everything.   She experienced first hand how being surrounded and supported by "your people" can help you build belief, solve challenges and gain the confidence and knowledge to chase after real dreams and succeed.   Now, Jamie runs her own mastermind, and joins The YES Effect to explain why she believes they are the next big thing to help people truly get results and grow.   In this episode, you'll learn:    Why Masterminds are so much more effective than simply airing your problems out with friends and family How a Mastermind can help you succeed faster Who should join a mastermind Why Jamie, a mother of 6, left a stable job at an insurance company to turn a side hobby into a business The story of how Jamie quickly went from amateur photographer to attracting high-level clients, to building a seven-figure business teaching other photographers How Jamie's business grew to $1 million+ in just 18 months. How joining a mastermind herself helped Jamie rescue her business from tanking The reason people like Andrew Carnegie and Henry Ford were in masterminds How to start your own mastermind (anyone can!)   Links mentioned in this episode: Join Jamie's email list: howtoscaleguide.com   Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!   Join Shelli on Facebook Join Shelli on Instagram Join Shelli on YouTube

If you've ever wanted to get more people to absorb what you're trying to tell them…listen. No really, listen. That's the fundamental principle behind Hello Audio - a game-changing new tool that helps you learn and teach more easily by harnessing the effectiveness - and profound popularity - of audio.  In this episode of The YES Effect, Hello Audio Developer Dr. Lindsay Padilla joins Shelli Varela to dig into her journey from college professor - and one of the pioneers of teaching online - to creating Hello Audio, a platform which converts course content into podcasts.  In this episode, you'll learn: *Why learning through audio works so well  *Why so many people struggle to finish the courses or programs they paid for  *Why teaching is as much about emotion as it is about information *Other industries turning to audio for teaching *The moment Dr. Padilla dropped everything and said YES to starting a business helping entrepreneurs to teach clients and students at a whole new level  PLUS An inspiring story about the Wright Brothers (inventors of the airplane) you've probably never heard. Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become! Join Shelli on Facebook The YES Effect on Instagram

  Amy McLaren has found her purpose - and is now inspiring others to discover theirs. She's an entrepreneur, author and Founder of Village Impact a charity that builds schools in rural Kenya. Her passion for education, world travel and mobilizing people has helped thousands of children in some of the world's most impoverished areas get an education and create opportunity.    But Amy's own path to purpose wasn't a direct route. In this episode, Amy digs deep into her personal journey from unfulfilled school teacher to running a global charity. The lessons learned formed the basis for her new book Passion to Purpose - a seven-step journey to shed self-doubt, find inspiration, and change your life (and the world) for the better. And while she admits there isn't just one cookie-cutter template to start a business or non-profit, her story is a beautiful example of how saying YES to your passion can lead you to your true purpose and ultimately change lives around the world.  In this episode, you will learn: *The TV episode that ignited Amy's soul search *The simple way Village Impact has raised huge amounts of money with zero advertising *How a chance encounter with a child selling bracelets on the street in Africa led him to a fully funded education - right through graduation. Village Impact on Facebook Village Impact on Instagram Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about  what it means to Believe, Belong and Become! Join Shelli on Facebook Join Shelli on Instagram

This episode, Victoria talks about her book “risking forward”, getting unstuck, and redefining bravery!   

We all know that a well-told story can literally be worth millions. And when you tell it to the masses, it serves, it spreads and it sells your offering. We have just opened the doors to our signature course, "Get Featured- How to Land, Lead and Leverage a Magnetic Interview." To get on board, join us at www.yes.university.com. This offer is only available until January 24th, midnight, eastern standard time. We'll see you there! If you're an entrepreneur, you might know that if people can't feel you, people won't follow you. So many have a book inside just waiting to get out into the world. Our guests on this episode share how their mindsets changed about getting featured in the media after taking the YES University Get Featured course. 

Epigeneticist Dr. Charan Surdhar talks about her success with getting featured in the media after her experience with YES University. She shares how messages can be expressed with utmost authenticity and power once the storyteller is empowered, bringing further healing and prosperity for generations to come. If you're READY to step into your greatness too, we've got something special coming for you. We are now re-hosting our FREE challenge on January 11th, 2021, called "Craft a Story the Media Will Share," and we're going live every day for 7 days. By the end the week, that's exactly what the media will want to do with your story. You can find the link at www.yesuniversity.com. Not only is it your time, but it's your time to be heard!

From personality strategists to business integrators, the entrepreneurs featured in this episode were looking to have their stories reach people everywhere. If you're READY to step into your greatness too, we've got something special coming for you. These guests have taken on our challenge that we are now re-hosting on January 11th, 2021 and are sharing how their takeaways have helped them step into their truth. This free challenge is called "Craft a Story the Media Will Share," and we're going live every day for 7 days. By the end the week, that's exactly what the media will want to do with your story. You can find the link at www.yesuniversity.com. Not only is it your time, but it's your time to be heard!

For all of those out there who are building businesses of all sorts, you might know that if people can't feel you, people won't follow you.  Many of our listeners are coaches, authors, speakers, and entrepreneurs. So many have a book inside of them and have knowledge and messages that they want to get out into the world. In this episode of The YES Effect, multi-hyphenate powerhouse Shelley Brander tells us why it's important to get featured and how she's grown by fearlessly sharing her story.  So, for those of you who are READY to step into your greatness, to grow that business, to step into your truth...we've got something really special coming up for you. On January 11th, 2021, we are re-hosting our challenge called "Craft a Story the Media Will Share." We will be going live every day for seven days, and by the end of the seven days, you will have a story that will position you as the go-to person for the media to call on when they're looking for an expert in your niche. So for those of you who want to join us, it's a free challenge. You can find the link at www.yesuniversity.com. Not only is it your time, but it's your time to be heard!