Podcasts about categorise

Join Ceri for a short solo episode where she details how you can create more time to do what you love as a creative. KEY TAKEAWAYS Conduct a time audit: Where is your time actually being spent currently? Track your time in 30 minute chunks for 3 days and see where your time is going. Categorise your time and look at how you can prioritise differently and amend to free up more time for creativity. Use time blocking and be strict with this, schedule your creative time. You can even set certain days for creative time and ring fence this from admin tasks. Systemising and automating can save you time and effort, for example using templates for contracts and emails. BEST MOMENTS "There’s so much admin, so many side gigs and a never ending to do list” “We all think we’re busy but are we spending time doing the right things?” “Clients of mine realised they were spending more time responding to enquiries and invoices than actually painting” EPISODE RESOURCES PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ **** Build Relationships The Easy WayOur self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/**** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at hello@cerihand.com **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

We discuss the relationship between transgender ideology's tendency towards categorisation and the black and white concreteness of mind required to buy in to it. The more ambiguous, messier parts of subjectivity can cause a certain ambivalence, for which surgeries, hormones, and cosmetic procedures become a way to make concrete changes to oneself in the hope of splitting off parts of the self that don't fit neatly into a core self-image or identification with a desired category. This black and white thinking has its basis in emotional maturity, which is partly why so many as mature 'detransition', having come to integrate all parts of themselves psychically as age.Similarly, in regard to maturity and a lack of experience, it is remarkable how often it is that those with little to no sexual experience are the people most attracted to and highly fascinated by sexual categories or sexual politics. As if labelling yourself with three types of sexual identities, or obsessing over the social relations between the sexes, would fill a void of inexperience and lack of understanding. Plus, transgender ideology's curious rejection on social construction for the more concrete arguments of hard science, why sanitising and infantilising gay people through rainbows is a recipe for making us all look like pedophiles, and the value of seeing other women say “no”.

We discuss the relationship between transgender ideology's tendency towards categorisation and the black and white concreteness of mind required to buy in to it. The more ambiguous, messier parts of subjectivity can cause a certain ambivalence, for which surgeries, hormones, and cosmetic procedures become a way to make concrete changes to oneself in the hope of splitting off parts of the self that don't fit neatly into a core self-image or identification with a desired category. This black and white thinking has its basis in emotional maturity, which is partly why so many as mature 'detransition', having come to integrate all parts of themselves psychically as age.Similarly, in regard to maturity and a lack of experience, it is remarkable how often it is that those with little to no sexual experience are the people most attracted to and highly fascinated by sexual categories or sexual politics. As if labelling yourself with three types of sexual identities, or obsessing over the social relations between the sexes, would fill a void of inexperience and lack of understanding. Plus, transgender ideology's curious rejection of social construction for the more concrete arguments of hard science, why sanitising and infantilising gay people through rainbows is a recipe for making us all look like pedophiles, and the value of seeing other women say “no”.

Gravel race bikes and gravel bikepacking bikes are two very different things, so why do we still call both of them 'gravel bikes'? In this episode of the BikeRadar Podcast, senior technical editor Warren Rossiter argues that the gravel bike genre needs splitting up into sub-sections, to help riders better distinguish between the increasingly diverse set of bikes labelled as ‘gravel'. For his full review, head to https://www.bikeradar.com/features/opinion/gravel-bike-categorisation/   Learn more about your ad choices. Visit podcastchoices.com/adchoices

Cryptocurrencies are not all currencies. The realm of crypto assets is as expansive and complex as traditional economies. Whilesire Finanical Advisers now categorise crypto assets as follows; One Industry, 3 Supersectors, 10 Sectors, 42 Subsectors, 2 Themes and Seven Subthemes.  Over 1200 tokens are reviewed quarterly and categorised into these sectors and themes.  The comprehensive breakdown can be found here  

Cryptocurrencies are not all currencies. The realm of crypto assets is as expansive and complex as traditional economies. Whilesire Finanical Advisers now categorise crypto assets as follows; One Industry, 3 Supersectors, 10 Sectors, 42 Subsectors, 2 Themes and Seven Subthemes.  Over 1200 tokens are reviewed quarterly and categorised into these sectors and themes.  The comprehensive breakdown can be found here  

I provide a whistle-stop tour on our poor categorisation skills, how complicated the whole business can get, and share some ideas about perhaps scrapping it all together! Your identity will never be something you could write out on a sheet of paper, listing with words and labels who you are, because you will always be so much more than that.

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Following our conversation with Sandi, tune into the behind-the-scenes of Sandi's early struggles. Here's what you don't want to miss: A.S.K: Attitude. Skills. Knowledge. The three ingredients needed for success in any pursuit of life. N.O: New Opportunity. Gather your rejections and turn them into opportunities. Pay yourself first: Categorise savings, Emergency Funds and learn how to allocating those away from your reach. Time is Money.

Have you ever wanted to generate fast revenue from corporate organisations? Perhaps you’ve been wanting to sell your services to corporate companies for a while but you’re not able to make the leap because you’re concerned that you’d need to generate immediate revenue (and you’re not able to guarantee that will happen)? In today’s episode, I’m changing the way that we think about corporate revenue generation and explaining how you can generate immediate revenue / create corporate cash injections and how it’s possible for you to start taking action straightaway! We’re focusing on the importance of categorising your corporate leads - and how it relates to immediate revenue generation so that you can create immediate revenue and get your final quarter revenue predictions created! This episode is for anyone who; Has wondered how to find corporate decision makers and categorise them to generate immediate revenue Wants to understand the difference between the leads/ prospects they have (and how to convert them into sales in the quickest and easiest way) Want to hear the myth busting reasons that creating corporate cash injections is not only possible - but how people inside The C Suite ® are doing it regularly. Is interested in understanding the simplest and easiest ways to generate quick revenue from corporate organisations. In today’s episode, I’ll be sharing; Awesome podcast reviews from two Selling to Corporate podcast listeners (and if you’re enjoying the podcast and haven’t left your review yet? Please take five minutes to!) (0:42) The common myths around creating corporate cash injections and whether or not they really exist (04:18) How the recession will impact your revenue streams and why you need to be implementing a corporate cash injection strategy right now. (05:18) The common myths and misconceptions about generating fast revenue from corporate organisations - and the common elements people prioritise before sales. (05:24) How many sales processes you’ll really have in play when you’re selling your services to corporate companies - and why short term sales is not a lifetime strategy. (06:30) What creating corporate sales really looks like; how sales are made and the exact formula and psychology for generating revenue. (08:02) Why categorising your corporate leads is the one thing that will immediately move the sales needle in your business. (10:31) The different lead/ prospect types involved in your corporate sales process - and how they matter! (11:42) How being the specialist is going to help you categorise and create revenue! (14:49) The most overlooked (but important!) reason that corporates will keep buying from you after an entry point offer (18:27) How many strategic points of contact you need to assess the offer that is going to help you sell more services (20:58) And if you’re interested in learning how to create your own corporate cash injection and navigate the corporate landscape throughout 2020 and beyond, make sure you join The C Suite ® now. We’re celebrating clients who’ve had £43K sales weeks, made their first sale, booked a lot of BD calls in one month and more this week. Get strategic support, guidance and templates to make this your BEST quarter yet! Key Resources: Join The C Suite ® now! We have just two spaces left to join in September. Make this your very best quarter of the year by clicking here to join: https://bit.ly/join-the-c-suite to grab your spot Talk to me about The C Suite ®: If you want to ask questions about The C Suite ® and whether or not it’s the right investment for you? Grab a spot in my diary here to discuss and I’ll give you my honest feedback on whether or not The C Suite ® is the best option for you: https://jessicalorimer.as.me/?appointmentType=12012999    Hayley Comber-Berry - LGBTQ Consultant: https://www.hayleycomberberry.com/about More Jess! Like & Follow on Facebook: https://www.facebook.com/SellingToCorporate/ Follow Me on Instagram: https://www.instagram.com/jess_lorimer/ Follow Me on LinkedIn: http://linkedin.com/in/jesslorimer Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.

Catherine shares great advice about hiring your Virtual Assistant and as someone who has extensive experience and expertise in the arena of Virtual Assistants shares some key steps that can be followed to make sure you hire a VA that will have a positive impact on your business and immediately increase business productivity. Getting it right is key when taking on a VA and Catherine has created a range of resources available in the VIVA club, where you can also find great VA’s who want to get started in your business making a difference now.   KEY TAKEAWAYS Improve your business to-do list – know what are you currently doing, what do you should be doing,  and what you want to do so you can prioritise. Categorise tasks as  ‘do’- high value, ‘manage’ – can be done by someone else with management oversight and  ‘leverage’ – low-value tasks that can be outsourced to others. Creating the job description and advert - Creating a detailed job description means your virtual assistant can get straight to work increasing your business productivity. You need to be really clear about the role you have and the skills needed. Systemising for applications – you need to systemise as much as possible. Using tools such as google suite and skype will create a system you can use easily – all available in the viva club. Creating job offer and contract – a starting VA working full time can cost as little as £150 a month. You can hire a VA for a particular project or for ongoing tasks within your business. Reaping the rewards ongoing support and management – reports are a vital part of managing VA’s you need to know what’s going on and can offer support if required. Virtual Assistants make our businesses work and we couldn’t do it without them.   BEST MOMENTS ‘Hire by role, It helped us to get the right person’ ‘I can task things at the end of the day and find them completed and in my inbox the following morning’ ‘You need to invest time and detail in the process to get the right VA and the VIVA club can help with this’   VALUABLE RESOURCES The Leveraged Lifestyle Podcast iTunes: www.bit.ly/itunesllpodcast Stitcher: www.bit.ly/stitcherllpodcast Leveraged Lifestyle Community: www.bit.ly/llocfbgroup VIVA Club: www.turnerinvest.co.uk/viva Life Leverage Online Masterclass: www.turnerinvest.co.uk/masterclass Join our VIP Investor List: www.turnerinvest.co.uk/vip Business SOS: www.business-sos.com Utility Warehouse: bit.ly/lluw   Episode to link back to: #011: 5 Proven Steps to Hiring the Right VA    ABOUT THE HOST Catherine Turner   Catherine is the host of the iTunes No.1 business podcast Leveraged Lifestyle, she is an entrepreneur, businesswoman, Inspirational Speaker, world record holder, Founder of Turner Invest and a mum of 2!   Catherine quit being an employee in 2013, after working more than 50+ hours on average a week, over 3 jobs. Jobs, hours and a lifestyle which led to a diagnosis of clinical depression before the age of 25.   In 2011/12 Catherine discovered the power of investing in property, and has experience in Single Lets, Flips, Deal packaging, House of Multiple Occupation (HMOs), Serviced Accommodation and Developments mainly in her home county of Essex, but also across the UK, helping investors, landlords and developers create a better return on their money or property.   Catherine started Leveraged Lifestyle podcast to share with business owners, entrepreneurs and those not leading their ideal lifestyle, the mindset and skillset it takes to create a lifestyle of freedom & choice.   Catherine has identified 7 key areas of leverage, which we can all tap into: time, money, knowledge, talent, experience, brand, our strengths. This coupled with the SOS model created by Stephen Turner (Catherine’s business partner & husband): Systemise, Outsource & Scale, Leveraged Lifestyle podcast is here to help you create a business that gives you the lifestyle you want. CONTACT METHOD http://www.catherineaturner.com Email: media@turnerinvest.co.uk www.instagram.com/catherineannt www.facebook.com/catherineturnerspeaker www.linkedin.com/in/catherineturnerspeaker                            See omnystudio.com/policies/listener for privacy information.

#EduDuctTape S03-E045 Episode Notes Available at: jakemiller.net/eduducttape-episode-45 Support for Today’s Episode comes from Pear Deck - peardeck.com/learn-pear-deck #EduDuctTape Twitter Chats Access the calendar! - EduDuctTape.com/podcastcalendar Most Recent Chat - https://wke.lt/w/s/IM9BRr Jake's Calendar Fall CUE TCCA Conference - tccaconference.com Best Practices & Tools for Learning in All Settings Workshop - jakemiller.net/KSUCourse2020 Today’s SoapBox Moment - Merely Ship It Episode of Seth Godin's Akimbo Podcast Merely shipping “Does not mean to ship junk. It does not mean ship things that you know to be inferior. It means ship it. Ship it without discussion or drama or anxiety. Because the discussion, and the drama, and the anxiety do not increase the quality . . ." - Godin "Saturday Night Live doesn’t come out because it’s perfect; it comes out because it’s 11:30.” - Godin “My next post doesn’t come out because it’s perfect; it comes out because it’s tomorrow.” - Godin “You don’t need to be afraid to be judged . . . Our opportunity, when we make something, is to make something better. But you can’t make something better if you don’t ship the work.” - Godin Today’s Guest: Dee Lanier Dee Lanier is an Educational Technologist and Equity Enthusiast. Dee holds Undergraduate and Master’s degrees in Sociology with special interests in education, race relations, and inequality. He is the creator of Solve in Time!®️ and Maker Kitchen™️ and is currently a Transformation Agent with LINC. Twitter @deelanier and email at dee@solveintime.com 2 Truths & 1 Lie Educational Duct Tape Question: How can I build interactivity into my content? “How do you make an interactive lesson?” - making interactivity a focus Classroom setup Questions & Discussion “Whoever is doing the most talking is doing the most learning.” Move small groups into Zoom or Google Meet breakout rooms and have them respond (or record takeaways) in a collaborative space like Google Docs, Padlet, Jamboard, etc. “What needs to be happening is connectivity, connection with my kids, . . . and interactivity.” - Dee Flipgrid Modeling the risk-taking as a teacher, seeking feedback Pear Deck - student-paced is available, embed things like Jamboards or Flipgrid Topics Seize opportunities for students to share ideas and tips with YOU . . . “Power of Reciprocity” Solve in Time - gamified version of design thinking Cards - SOS (ask 3 before me), (1) Problem, (2) Research, (3) Understand, (4) Solve, (5) sharing cards (different cards for different groups) Technology could be included in a variety of ways Could transition into a robust PBL activity Jake's Additional Interactivity Thoughts: Pear Deck--multiple choice, numbers, text, drawing, draggable, website Nearpod--similar options, multiple-choice autograde, new EdPuzzle-like video feature, drag-and-drop fill-in-the-blank activities, matching pairs activities (match a picture to text), memory tests, the Time to Climb game. An added bonus is that teachers can now choose to allow students to respond to open-ended questions using audio! ClassFlow--all kinds of question types, plus Categorise, Crossword, Flashcards, Labelled Diagram, Matching, Memory Game, Sequencing, Timeline, Venn Diagram, and Word search + gradebook and LMS like features. It’s only detriment, possibly, is that it does so much! Formative--multiple choice, multiple selection, true or false, short answer, essay, and Show Your Work (students can draw, type, or even upload an image) + more in the paid version…. Great data Classkick - Students can respond using drawings, highlights, text, images (even from their webcam!) or audio (yup! They can record their voice!). Seesaw--This student work could be a photo, a drawing, an annotated photo (within the drawing tool), a video, a note, audio (within the photo, drawing, or note tool), a link, or an uploaded file. Flipgrid EdPuzzle Celebration of the Adjacent Possible! Apple Podcast Review - none! - go leave one so that you can be included next time! #EduDuctTape tweets of the fortnight - none! - go tweet it up so that you can be included next time! Educational Duct Tape Flipgrid Community: Jen Conti Bryon Carpenter Show Your Duct Taper Pride!  Apple Podcast Reviews! #EduDuctTape! Tell a Friend! FlipGrid.com/EduDuctTape The Duct Tapers Facebook Group - facebook.com/groups/ducttapers Stickers! Want to pass some out?  Want some for yourself? JakeMiller.net/SendMeStickers Certificates of Listening, Laughing, and Learning! EduDuctTape.com/certificate Listen to the whole show to hear the “super-secret code”! Citing My Sources: School Bell sound Episode of Seth Godin's Akimbo Podcast

Brodie Haupt is one half of a pair of very entrepreneurial brothers who are using innovation in finance and investment to help you get your time back. Brodie and his brother Drew founded their first wealth group in 2013 as a financial services business and have since diversified their group into a wealth management, property development and fintech business.  Brodie is the Co-founder at WLTH and creator of a unique financial tracker and properlytics property portfolio program. Now for most of us, making money is stressful enough let alone knowing how to manage it, which is exactly why Brodie founded WLTH – a platform centralising your financial management, goals, and achievements. Their aim is to try to reduce the amount of time and stress you currently put into managing all of your finances so you can spend more time doing the things you love. They put automatic money management in the palm of your hand at the click of a button. And to give you the opportunity to make your money management easy, Brodie and the WLTH team are offering all of you Get Invested listeners a very special exclusive offer.  You will get six months free access to this leading edge money management tool.  Here is just a quick sample of what WLTH Finance Tracker (about to be rebranded as the Money MGMT tool) will do for you: Categorise your spending. Calculate your net worth. Create instant budgets around your spending by tapping into live feeds from your banking institutions. Fully customise where your money is being spent and wave goodbye to your excel spreadsheets. Send a request to your property manager to integrate your property. This will assist you to receive rental statements, documents and receipts uploaded online. You’ll also have access to unique property tools to help you manage your property more efficiently. Monitor your superannuation balance and performance. Throw away the filing cabinet and get super organised by uploading important documents - receipts, wills, contracts, tenancy agreements, depreciation schedules, the list goes on. Safely store them directly to your platform so you’ll never misplace an insurance policy again. Store all of your documents and electronically sign anything that needs quick turn around. Tag and filter transactions as tax items, upload receipts and add documents, making tax time a breeze. Alternatively, let your accountant do the heavy lifting by granting them access to your account – the end of financial year just got easier. Review your financial priorities and receive a custom action plan. WLTH Tracker utilises live feeds from banking institutions, RP Data, Redbook and the ASX to name a few. This provides you with unique access to unmatched real-time accuracy. It also gives access to your existing team to ensure you continue to be comfortable with your finances. Whether this is your financial strategist, accountant, planner, advisor, real estate agent, property manager, finance broker, solicitor or bookkeeper- all of your team in one place in the palm of your hand. With WLTH Finance Tracker, you can select what they can view and enable them to assist you in populating your data for you.  WLTH Finance Tracker is a fintech platform that seamlessly handles all of your assets and liabilities in one all encompassing portal. And WLTH Finance Tracker is for everyone. The platform allows anyone to use it suit your specific requirements. You don’t need to be a savvy investor. From uni students that need budgeting assistance to high net worth investors with complex structures, this easy to use tool works for everyone. To take advantage of this exclusive offer of six months free access, that normally costs $29/m, just jump on their web site and activate your account at: https://wlth.com.au/sign-up-plus/ and enter the Code: BUSHY in capitals. To activate six months free, the code will need to be entered via the web version and not through the app. Once the code has been activated you will still need to enter your credit card details but will not be charged until the six months is finished. And you can cancel at any time. Then download the app to your phone on iTunes or Google Play and then book your free 30 minute introduction session: https://wlth.com.au/introduction-to-wlth/  And to help you get more motivated to manage your money and invest in your future, Brodie has also kindly agreed to give you a free copy of his recent ‘Futureproof Protocol’ – the 10 necessary measures to safeguard your finances, so just jump on our website at www.knowhowproperty.com.au, hit the ‘Get In Touch’ button, fill in your details and and tell us you want Futureproof Protocol! Brodie's book recommendation: Man's Search For Meaning By Dr Viktor Frankl Get Invested is the podcast dedicated to time poor professionals who want to work less and live more. Join Bushy Martin, one of Australia’s top 10 property specialists, as he and his influential guests share know-how on the ways investing in property can unlock the life you always dreamed about and secure your financial future. Remember to subscribe on your favourite podcast player, and if you're enjoying the show please leave us a review. Find out more about Get Invested here https://bushymartin.com.au/get-invested-podcast/  Want to connect with Bushy? Get in touch here https://bushymartin.com.au/contact/  This show is produced by Apiro Media - http://apiropodcasts.com

In this episode I interview the queen of productivity, Hannah Murphy. Hannah is a university student with a business on the side (wow!) The fact that she can manage both studying and a business is testament to the fact that this girl knows how to organise herself! In this episode, she shares her story and also her batching tips and tricks. We use the word “batching” a lot, so for those who don’t know, batching is grouping similar tasks together and doing them all at the same time or on the same day, in order for you to work most efficiently. Hannah breaks this concept down further in the episode through a little mini training session. Hannah so kindly broke down her batching strategy into 5 simple steps. Here is a little sneak peak into the 5 steps:    Work out when you want to work. This one's my favourite! She says the first step is to figure out when you actually want to work and how often you want to work. This way you can make sure your work doesn’t interrupt that dream life you’re trying to create.  Brain dump all the tasks you do. Hannah thinks there is something really liberating and powerful about getting out a pen and paper and writing absolutely everything down that you do in your business.  Categorise each task. Once you have it all down on paper, you can categorise the tasks. A little Marie Kondo style! Sort and group together similar tasks for optimal organisation. She gives some really great examples of how she does this in her business. Plan your batch days. Now that you know what’s going on in your business, you can plan your week out and allocate similar tasks on the same day.  House them somewhere. Lastly, Hannah encourages creatives to house their tasks in a project management tool. This way, you don’t have to try and remember everything you’re doing, your project management tool can do that for you. Her recommendation (and mine actually) for this is ASANA. It’s the best!   I hope that you enjoy this episode as much as I did! All the best with batching your work and creating a more productively, and ultimately, more profitable business!   Links mentioned in this episode:  > Hannah’s freebie - How to Create a Productive Schedule in 30 Mins > Asana > Hannah’s Instagram > Hannah’s Pinterest

Remember the days in the old school yard, we used to talk about crocs a lot. Well, that's how we recall it, as we get misty-eyed about primary school games in this Shadowlands recap. But does everyone have the same fond memories? Bluey vs Coco gets Kate thinking about Gretchen Rubin's Four Tendencies (Upholders, Questioners, Obligers and Rebels, obvs - take the quiz!) But Mary has no time for categorising humans (or books about the topic, apparently!) The bigger question though - is Bluey all about rule-following, or rule-breaking? Plus Lydian Mode delivers a magical musical interlude, mystery origins of What's the Time Mr/Mrs Wolf, gaslighting your children (well, Mary's child) and school hat fashion statements - and we're double-parking cupcakes on the sprint to finish S1!     ++ Gotta Be Done is ex-journos and Melbourne mums Kate McMahon and Mary Bolling, as we deep-dive on every Bluey episode, with plenty of detours into mama life, childhood memories, and everything else we're bingeing, too! Follow us on Insta at @blueypod @marytbolling @katejmcmahon or on Twitter at @blueypodcast - and use #blueypod to join in.

Marketing real estate property is more than just churning out vlogs and property videos then waiting for clients to start rolling in. Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us all about it. Did you know that Peter used to work as a sought-after producer in the music industry? He has worked with some of the biggest names in music, accumulating over #1 Billboard chart hits by his retirement in 2003. Today, Peter takes us through the lessons he learned in the music industry to carving his brand of real estate in the LA property market. His punk rock approach and social media savvy allow him to build relationships and trust with the people drawn to his philosophy. Tune in to learn about creating an identity that works for you and how to bring your brand to the people who need it. About Peter Lorimer Peter Lorimer was a successful music producer with over 30 #1 Billboard chart hits before taking his talents to the LA property market. He has launched his punk rock real estate business in the heart of Beverly Hills. His hand-picked swat team of creatives at PLG Estates dance to the beat of their drums while living at the bleeding edge of their industry. Lessons from the music industry to working in real estate Living in gratitude Appreciate the things in your life that make you feel blessed and lucky. Get out of bed with an eagerness to work hard and to be of service. Do not let self-doubt dictate how you go about your business. Beginnings of a music career Peter used music as an escape from gangs, crime, and fighting. From classical music, Peter moved into the nightclub scene and worked his way into becoming a record producer Working in the music industry taught Peter how to treat people respectfully. It translated very well into his real estate career. Fear is a cunning, baffling and crippling foe. Do not let it keep you from going at your goals. From sex, drugs and rock & roll to sparkling water and open houses Living a life of excess weighs heavy on you. Realising where you are and where you want to be in the future is crucial to your ability to change your life's direction. Leave your ego out the door. Grind it out and learn your new craft. Keep your eyes on your goals. For Peter, it was starting his own firm and pulling the levers behind the curtains. Punk rock real estate Do not hesitate to break away from traditional real estate marketing. Work with the people you want to work with; do not attempt to fit in. Sell trust. Build a good relationship with people drawn to your style. Own your space in the market and dig deep. Do not get bothered by everything going around your space. Capture your target audience with social media Customise your content to suit the communities you intend to reach. Use digital platforms to get yourself in front of your target clients. Build relationships and keep them alive on and off social media. You can tailor your online presence to show the various facets of your personality. Prospect your database rather than rely on online leads. The 666 rule The 666 Rule refers to 6 emails, 6 text messages, and 6 DMs a day. Categorise your leads based on how well you know them. Peter recommends 18 touches a day per category. Do not be affected by the results. Divorce yourself from expectations and keep doing the job. The boomerang effect The more you put into your marketing, the more it will return multiples. Remain in action and work as hard as you can. Craft your individuality through marketing and increase your digital footprint. If you want to learn more about real estate and marketing strategies, check out Peter Lorimer's personal website, and PLG Estates. This week's Monster Prize Draw winner Graham Forrester, Managing Director of NVMS Solutions. This week's podcast sponsor This mind-expanding episode 493 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing. See omnystudio.com/listener for privacy information.

Guest’s Background: FORBES recently said Pete Williams is “One entrepreneur today that every marketer should be modeling”, whilst INC describes him as “a savvy marketing strategist”. Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia. Recently named a Small Business ICON award winner for the Best-in-Class marketing strategies he’s implemented in his leading Telco company. Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30. Pete will share the tactics, processes and steps you can swipe and deploy resuscitate the dead leads your business is sitting on right now. Website: preneurgroup.com Resuscitation Marketing 101 Step 1: Map out your sales funnel. Step 2: Identify the death traps / where your prospects are falling out of the sales funnel. Step 3: Categorise and group together the causes of death. Step 4: Create marketing automation sequences to re-engage prospect. Step 5: Use automation to move “lost” leads into new re-engagement funnels. Step 6: Review, adjust and tweak based on results. Support the show.

Dr Alice Williamson joined Lucy to share some personal memories sparked by specific smells, because one of our science stories this morning is about the research being done to categorise, measure, and quantify smells. They also talked about the 'daversity' problem in Australian science that sees men being given far more grants than women. Research shows these men are also mostly only working with other men, which makes it even tougher for women in science. Also, most of them are called Dave.

On this week's episode, the crew begins their review of Star Trek Discovery.Rick and Morty S03EP9 – 0:01:30The Defenders S01EP6 – 0:14:00 Narcos S03EP4 – 0:25:00 The Tick S01EP4 – 0:34:00 Star Trek Discovery S01EP2 – 0:44:00

On this week's episode, the crew begins their review of Star Trek Discovery.Rick and Morty S03EP9 – 0:01:30The Defenders S01EP6 – 0:14:00 Narcos S03EP4 – 0:25:00 The Tick S01EP4 – 0:34:00 Star Trek Discovery S01EP2 – 0:44:00

Show Notes Buzz 1: Dan Lyons new book, Disrupted a. What we can learn from Hubspot's response to a very public joust with Dan Lyon's apparent attack on Hubspot and their methodology. b. 4,000 word excerpt from Dan Lyon's book: http://fortune.com/disrupted-excerpt-hubspot-startup-dan-lyons/ c. Dharmesh Shah's personal LinkedIn response to Dan: https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah d. Classy, professional and lot marketers can learn from a PR perspective. Buzz 2: How to make Remarketing Profitable a. Visitors who are retargeted are 70% more likely to convert on your website - research by Comscore who also found retargeted ads lead to a 7-10x increase in branded search traffic after 4 weeks of retargeted ads exposure. Source: http://www.digitalinformationworld.com/2014/09/infographic-retargeting-advertising-statistics.html b. What is remarketing: It allows you to position ads in front of defined audiences that have previously visited your website - as they browse elsewhere around the internet. c. The biggest network is GDN, reaches 90% of all internet users. d. Tip: Just Get started. You must have a minimum of 100 active visitors or users within the last 30 days for your ads to show; lists targeting Google search must have a minimum of 1,000 active visitors or users. Source: https://support.google.com/adwords/answer/2472738?hl=en> e. Tip: 3-4 sizes account for 80% of impression share: http://blog.netpeak.us/google-adwords-banners-what-are-the-most-effective-ad-sizes/ f. Categorise your ads. Great resource from Adroll, page 12: https://www.adroll.com/en-NZ/resources/guides-and-reports/20150730-performance-marketers-guide-retargeting-part-i/view/en-NZ § 1. All visitors. This is your broadest segment, and will include everyone who visits your homepage. § 2. Product. Set up product segments for users who have looked at a specific page, product, or piece of content. § 3. Cart segment. Cart segments capture high-intent users who made it to your checkout page, but didn’t convert. For B2B companies, this could be people who landed on a free trial page, but never filled in their information. § 4. Conversion segment. Finally, create a conversion segment to identify users who already converted. You can then exclude them from retargeting campaigns, or create new loyalty campaigns to encourage repeat purchasing. g. Some final considerations on creating ad creative that converts: i. CTA vs stage in buyer's funnel ii. Keep in context what they already know iii. Have a different creative for different lists iv. Auto-tagging in google but don't auto-tag in HS, issues with data visibility in terms of campaigns/ads that worked.

Jonathan Leach of the course team explains the practical importance of listening to service users' perspectives.

Transcript -- Jonathan Leach of the course team explains the practical importance of listening to service users' perspectives.

Transcript -- Prof Andrew Jakubowicz identifies four categories of people who are applying for Australian citizenship.

Prof Andrew Jakubowicz identifies four categories of people who are applying for Australian citizenship.

Transcript -- Prof Andrew Jakubowicz identifies four categories of people who are applying for Australian citizenship.

Prof Andrew Jakubowicz identifies four categories of people who are applying for Australian citizenship.