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What makes a short-term rental not just good, but unforgettable—and why do the most unique properties often deliver the biggest returns?In today's episode of the Cash Flow Positive Podcast, Kenny Bedwell explores how creating wildly unique properties can lead to massive success in the short-term rental market. Instead of copying cookie-cutter designs, Kenny explains why the most profitable hosts think differently: they go all in on targeting a specific guest avatar and design unforgettable experiences that guests will remember—and rebook.Drawing inspiration from the world's most unique Airbnbs, Kenny shares the strategies behind selecting the right market, crafting experiences guests actually want, and making smart, strategic design choices. He also highlights the risks of generic, templated properties and why deep research, creativity, and bold execution separate the best rentals from the rest.If you've enjoyed this episode of the Cash Flow Positive podcast, be sure to leave a review and subscribe today! Listen now and enjoy!In This Episode You'll Learn:Why wildly unique short-term rentals often achieve the best returnsHow to identify and design for your specific guest avatarWhy "selling an experience" matters more than adding more amenitiesHow strategic, memorable features boost bookings and brand recognitionThe dangers of copy-paste designs—and how to avoid blending into the crowdWhy standing out is critical in saturated rental marketsHow going “all in” with your property creates an undeniable competitive edgeWhy half-hearted design efforts cost more than they saveAnd much more...Resources:Connect with Kenny on LinkedInFollow Kenny on InstagramThe Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
Episode 134: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptMost people start an online business with a great idea, but they try to implement that idea in a way that handicaps their success and end up wasting years of time, money, and effort trying to implement a business plan that really has very low potential.In this episode, Donna Leyens explains the critical elements of your business that you need to build into your plan from the very beginning in order to ensure that your business is highly scalable and so that sales can come smoothly and easily.About Donna Leyens: Donna is a Certified Professional Coach, as well as President and co-founder of Pumpkin Plan Your Biz.She has more than 20 years of experience as an entrepreneur, and has spent the past 15 of those years as a business coach, facilitator, and trainer. She has impacted the lives of thousands of entrepreneurs, coaches, and consultants around the globe, teaching and guiding them to transform their business from a time, energy, and money-sucking monster into a vehicle for living their best lives. In 2012 Donna partnered with best-selling business author Mike Michalowicz to create a business growth coaching framework based on the strategy and methods in his book, “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field”.Donna took the concepts in the book and developed them into a robust set of tools and a step-by-step process that leads to organic business growth. She also developed a training and certification program for business coaches and consultants to learn and use this proven, highly effective process that creates exceptional business growth and scalability for small businesses and time freedom for business owners.Download Donna's “Pumpkin Plan Booster Pack” here: https://pumpkinplanyourbiz.com/trailblazer/Connect with Donna: https://pumpkinplanyourbiz.com https://www.facebook.com/groups/PumpkinPlannersRock https://www.facebook.com/profile.php?id=100063591248629 https://www.linkedin.com/company/pumpkin-plan-your-biz/ https://www.youtube.com/@pumpkinplanyourbizGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Michael Denehey interviews Ted McKenna of Selling Innovations and co-author of The JOLT Effect. Ted addresses the challenges of buyer indecision and explains how his 15-member team adeptly navigates these obstacles. He offers valuable insights into effective sales strategies that foster growth and build client trust. Highlighting the significance of making clear recommendations and maintaining transparency, Ted illustrates how Selling Innovations is transforming the sales process and achieving outstanding success in today's competitive landscape. Other Resources: The JOLT Effect: How High Performers Overcome Customer Indecision Hardcover The Activator Advantage: What Today's Rainmakers Do Differently Key Takeaways for Small Business Owners: Address Buyer Indecision: Understand that emotional factors play a significant role in buyer indecision. Acknowledging these emotions can help you guide customers toward making decisions. Simplify the Decision-Making Process: Combat information overload by presenting essential information clearly and concisely, helping clients avoid analysis paralysis. Cultivate Trust Early: Recognize that many buyers start with distrust. Build credibility by being honest and transparent about what your offerings can achieve. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Make Strong Recommendations: Don't shy away from providing clear and decisive recommendations. Buyers often appreciate straightforward guidance, especially when they feel uncertain. Emphasize Transparency: Be open and authentic in your interactions. Show your customers that you have their best interests at heart, fostering a more trusting relationship. Mitigate Risk: Offer safety nets or guarantees to reduce the perceived risks associated with purchasing. This can help customers feel more secure in their decisions and encourage them to move forward. One action small business owners can take: One actionable step small business owners can take, as suggested by Ted McKenna, is to develop a clear communication strategy that emphasizes transparency. This involves openly discussing both the benefits and potential limitations of your products or services, helping to build trust with clients. By being honest about what to expect and openly acknowledging any shortcomings, you can position yourself as a credible and trustworthy partner, ultimately fostering stronger relationships and encouraging decision-making among hesitant buyers. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
The Pumpkin Plan from a Resellers Perspective. @MikeMichalowiczOfficial In our C Chats book club, we discussed: *The Pumpkin Plan : A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz https://amzn.to/3RcKe6i https://ebay.us/zNFPhO Episodes Referenced: Jason Spangler of @santeeswapper https://youtu.be/XExJD0GCZ6Y Profit First https://youtu.be/-YaAZoiKvkE and https://youtu.be/S_vcST_E2A0 For all the ways to connect with C Chats (including the C Chats Book Club), visit us at: http://www.ConsignmentChats.com For a list of some of our favorite items: https://www.amazon.com/shop/consignmentchats *Get additional community and Weekly Mastermind Group through Patreon: https://www.patreon.com/consignmentchats *30% Off ListPerfectly Crosslisting Software Use Code "CHATS" *Get additional community and Weekly Mastermind Group through Patreon: https://www.patreon.com/consignmentchats *My Reseller Genie: The Accounting Software for Resellers https://www.myresellergenie.com/?ref=yzzizwm Use Code "CHATS" for 15% off your first month of My Reseller Genie! *For more information on CommentSold including a free trial: https://try.commentsold.com/partners/consignment-chats/ *Check out ConsignCloud and get 10% off your first three months with code "CHATS": https://app.consigncloud.com/signup?coupon=CCHATS Join us! Free, Private Facebook Community: https://www.facebook.com/groups/1898912696914493 Get additional community and support through Patreon: https://www.patreon.com/consignmentchats Find all of our favorite things at http://www.consignmentchats.com YouTube Channel: https://www.youtube.com/channel/UCKj8Gc3BMRrY01oMcB3-e-g Facebook Page: https://www.facebook.com/Consignmentchats Facebook Community: https://www.facebook.com/groups/1898912696914493 Instagram: https://www.instagram.com/consignmentchats Our Consignment and Reselling Businesses: Sorting with Samantha: https://sortingwithsamantha.com/ Conshy Consignment: https://conshyconsignment.com/ *we may earn a small commission on these links at no cost to you. thank you for supporting C Chats
"A Simple Strategy to Grow a Remarkable Business in Any Field"
Welcome to another episode of Better Call Daddy, where we dive into daddy stories, a little bit of brokenness, and gain some wisdom from our hot messes. In today's episode, we sit down with Erik Hatch, a former professional poker player turned successful real estate entrepreneur and philanthropist from Fargo, North Dakota. From discovering how to accumulate money through online gambling to finding success in the world of poker, Erik shares his perspective on taking calculated risks and the importance of staying focused and making strategic decisions. But Erik's story doesn't stop there. Having experienced hardship and financial struggles earlier in his life, he understands the importance of overcoming challenges and using one's voice to bring about positive change. Join us as Erik discusses his passion for fighting against human trafficking, his relentless dedication to raising funds for worthy causes, and how real estate became a turning point in his life. We'll also delve into the valuable lessons he's learned along the way, including the significance of listening to our inner voice, the power of networking, and the art of balancing work and family. So grab your headphones and get ready to be inspired by Erik's incredible journey, filled with resilience, determination, and a burning desire to make the world a better place. Better Call Daddy: The Safe Space For Controversy. Erik Hatch has grown a top 40 Real Estate team in the country. He has been recognized by other professionals in the industry as a leader and builder. Books mentioned The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success Book by Dan Sullivan The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field Book by Mike Michalowicz Erik Hatch's TEDx https://youtu.be/rrYTjFUWVqA?si=ncbVhNnMpCB1lVaR Connect with Reena bettercalldaddy.com linkedin.com/in/reenafriedmanwatts twitter.com/reenareena instagram.com/reenafriedmanwatts instagram.com/bettercalldaddypodcast Me and my dad would love to hear from you, Drop us a review, reviews help more people find the show, and let us know what you like and what you'd like us to change, Please share the show with one friend who you think would be helped by the show ratethispodcast.com/bettercalldaddy podchaser.com/bettercalldaddy Castmagic is the ai tool I use for show notes and podcast title ideas, it has helped save me tons of time. I talked about it in this episode. Please use my affiliate link if you sign up. https://www.castmagic.io/?via=reena Are you a popular podcaster or a rising influencer? Or do you have a great idea for an online business? Then you should know that every great website starts with an awesome domain name. Namecheap offers hundreds of domain extensions, from the traditional dot com to creative extensions for podcasters like dot fm, dot live, or dot space. Namecheap is the world's 2nd largest domain registrar, with nearly 17 million domains under management and a top web service provider for everything you need to launch an amazing website. Namecheap offers hundreds of domain extensions from the traditional .com to creative extensions like .fm, .live or .space Namecheap is offering Better Call Daddy listeners 20% off any non-premium domain name for its first year of registration with the code REENA20. The offer cannot be combined with any existing sales but can override any current sale if its discount is less than 20%. The code is valid for all new and existing Namecheap customers. You can register up to 10 domains per account with this code. To get a domain name with a 20% discount (including .com and 455 other extensions). Go to namecheap.com , search for your desired domain, and use the code REENA20 at checkout.
1.177 Small Foot Steps, Big Wins: The Tiny Habits Approach to Achieving Remarkable Business Triumphs. Embark on a journey of business triumphs with our next guest, Julie DeLucca-Collins, a seasoned speaker, business coach, and author. In this captivating episode, Julie unveils her ground breaking approach, "Small Steps, Big Wins," designed to revolutionize the way entrepreneurs achieve success while harnessing the power of intuition. Drawing on her expertise as a certified Tiny Habits and Thrive Global coach, Julie empowers individuals to not only take purposeful small actions but also trust their intuitive instincts, leading to monumental outcomes in their business ventures. Tune in to gain exclusive insights into Julie's transformative methodology, discover how to implement tiny habits for remarkable results while aligning with your intuition, and be inspired to take the smallest steps that lead to the grandest victories in your entrepreneurial journey. Don't miss out on this enlightening conversation with Julie DeLucca-Collins that could reshape the way you approach success in business while connecting with your inner guidance! #TinyHabits #SmallStepsBigWins #EntrepreneurialJourney #IntuitiveEntrepreneurship #IntuitionInBusiness #TrustYourInstincts How to connect with Julie: https://www.goconfidentlycoaching.com/ Want to connect with Susan: https://intuitivenature.com.au/ Share and Subscribe: https://www.podbean.com/pu/pbblog-t4wim-aa6031 Subscribe to the Voice of Intuition Podcast on YouTube now so you don't miss out. https://www.youtube.com/channel/UCfazeF-_VepTaBfbeZeSUUA?sub_confirmation=1
Feminism Against Progress by: Mary Harrington Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine by: Robert H. Lustig Categories by: Aristotle Prior Analytics by: Aristotle The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by: Mike Michalowicz The Butcher's Masquerade: Dungeon Crawler Carl Book 5 by: Matt Dinniman Xenocide (The Ender Saga, 3): by: Orson Scott Card When We Cease to Understand the World by: Benjamin Labatut The Sandman 3 by: Neil Gaiman The New Jerusalem by: G. K. Chesterton
It is important to keep your mind clear, have a balanced diet, and maintain a regular exercise regimen to shape your personal development. The job goes beyond just ensuring money is coming in or the job is completed. In order to execute the right plan for your business, you must also allow your knowledge to grow. Proper education will not only help you add mastership to your profession but will also give you an idea of what's the wise thing to do in a difficult situation. Those were the details of our conversation. Our discussion focused on how home service business owners can shape their personal development. In response to Molly's questions, I provided some tips and methods on how to exercise these practices. Which is the main focus of Jobber's summit this upcoming 1st of March. The goal is to provide small business owners with seminars and coaching to help them develop themselves. Join us in this exciting event that you can register for free. Moly Milosovic leads Jobber's brand marketing and communications. Using brand partnerships, influencer marketing, communications, community programs, media relations, social media, and virtual and in-person activations, her team creates demand in a new market category, home service. “I gotta say that someone on the outside looking in-home service is this really awesome community, and honestly, green industry, landscaping lawn care are really ahead of the curve where there's no gatekeeping, everybody's sharing knowledge with each other, and sharing what worked, what didn't work for them in the past, that's really great.” - Moly Milosovic Why do you have to listen to today's episode. 1:13 - “My functional title, as I like to say, well, if this is true, is Director of Brand Marketing and Communications. But what I actually think makes more sense is Head of Community. And that's because I work with a team that is kind of focused on two things, one community initiative to share knowledge and learnings throughout home service.” A brief introduction to Moly Milosovic. Here's a little bit about how she got started in what she does now as Director of Brand Marketing and Communications at Jobber. 4:00 “So then I get down this path of like, oh my god, communication and the articulation of your communication, how well do you define the space in which you communicate? How well do you put rails up on your messaging and say, you know, we stand for this, which means we don't stand for this, and then being lukewarm.” During the conversation, Keith and Molly discuss the importance of communication in curving your personal development. 7:55 “Sometimes we get these life-changing epiphanies like we hear a very specific piece of information that's calibrated at the perfect time. And then what it does is, it's the one domino that connects all these other dots. And you wake up in your business, like if you're a landscape business, and it's the one thing that helps you overcome the fears.” During this interview, Keith talks about his life-changing epiphanies as a business owner. 14:25 “My friend Joshua Latimer said to me he's like, what's the most amount of money you've ever invested in your unlike a coaching program, I look like two grand he goes, that's the problem. You need to invest like five or 10 or 20 grand and then really put something on the line.” Keith recommends joining a mastermind group or coaching program not only to help you achieve personal growth but also to scale your business. Investing in your education is the best way to build a strong foundation to level up your business. 19:21 “So fitness is very important. So he said, like you said, consistency over intensity. Yeah. So I set these tiny little goals like, I'm just going to do 20 Push Ups. That's all I have to do today. And if I jog, I don't have a job. But I just had the power walk one time around the block. And it's like, so if you force yourself to jujitsu, that little tiny workout, but you got to do it.” Keith points out that when it comes to developing your personal development, it doesn't always refer to your mental health, but also to your physical health. He emphasized taking care of his health by doing some exercise that also helps him clear his head. 29:02 “In the Millionaire Mind book by T Harv. Eker. He talks about 80% Go. So he talks about not being a perfectionist. He says there's a saying I love it's like, don't wait till you get good until you get going, and then you'll get good. Right? Molly asked Keith the question about entrepreneurs being too hard on themselves. “If entrepreneurs are really hard on themselves. So there's this idea that you're doing it wrong. Or if you do it, you could think that you're not doing it the way you're supposed to or that you give up if you don't do it perfectly.” If you listen carefully, you will be surprised by his answer. Key Takeaways “So I believe you have to get clear about the muck in your life in the places you're wasting time. And maybe you're bringing out, eating too much fast food and falling asleep, or you have toxic habits, identify all that stuff, and then go to work on that stuff to get that stuff out of the way once you let go of the heavy buckets of concrete or the sandbags or that things holding you down to the toxic relationship that you spent too much time or, you know, once you can get rid of that it's like, Whoa, it's like holding a beach ball under water. And it's so hard to do because it takes so much might, and then you finally let go, and the thing just pops up to the top and just starts floating on top of the water. Why? Because that's its natural state. So what I mean by that is now you can free up all this mental and emotional bandwidth before you can actually start to receive more new information. You might have to get rid of old stuff.” - Keith Kalfas “You could be could read a book, listen to a podcast, come to an event like dauber Summit. And you'll get, hopefully, really tangible information. But then the idea of, okay, I want to go deeper on this topic, or I want to go even better in this and then invest in a course or a coach. What that speaks to me about is accountability. I personally like setting up meetings to meet with people. So I have like an every three-week meeting with a mentor. When I'm reading a book, I often like to find someone in my life or on my team to a book club with so that I have to have notes ready to talk to them about it every couple of weeks.” - Moly Milosovic “We look up to people, and we think that they're perfect. I like how we're trading epiphanies here because that reminds me of another quote that I recently heard about how if you see someone doing something at that expert level for the 100th time they're doing it, you have to remember that they did have a first time that they did that thing. And it did not go that well. That's how they became an expert. It's not that they woke up one day and they were just magically bestowed with that talent. So yeah, the people we look up to aren't perfect, and they have totally screwed up. But they had the bravery.” - Moly Milosovic JOBBER SUMMIT Jobber Summit is an annual, free online event where home service business owners and management teams can connect with their community and get the expert advice they need to reach new heights of success in their businesses. ● Registration link: https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utm_medium=keithkalfas8521 ● Event takes place on Wednesday, March 1, 2023 ○ Morning Event: 10 am–2 pm ET | Evening Event: 6–10 pm ET Sample Copy On March 1, reach new heights at Jobber Summit! Check out this free, online event where home service business owners and management teams can connect with their community and get the expert advice they need to reach new heights of success in their businesses. You'll get to hear advice from featured speakers Alex Rodriguez, Chairman, and CEO of A-Rod Corp, and Clea Shearer and Joanna Teplin, Founders of The Home Edit. Join our friends at @Jobber to network and learn from experts covering in-demand topics. Don't miss out! Register for free today check the link in my bio: https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utmmedium=keithkalfas8521 #JobberSummit Event Details/Descriptions ● Here's what you can expect:○ Free, online event ○ Useful advice from industry experts ○ Live networking with home service pros ○ Learn how to get the most out of Jobber ● Featured speakers Alex Rodriguez, Chairman and CEO of A-Rod Corp, and Clea Shearer and Joanna Teplin, Founders of The Home Edit. ○ Alex Rodriguez, Chairman, and CEO of A-Rod Corp will end the day with his session “Achieving a Legacy,” and share his insights on the competitive worlds of business and professional sports to help you build a legacy that lasts. ○ Clea Shearer and Joanna Teplin, Founders of The Home Edit, will kick off the day with their session “The Business Edit,” sharing how to run a more effective business using their proven home organization methods. ● 12+ sessions full of useful advice, plus live networking with industry pros. ● More than 25 expert speakers covering in-demand topics in our four tracks: Activating Your People presented by CompanyCam, Boosting Profits, Optimizing Operations presented by NiceJob, and Maximizing Jobber. ● Attend the event in the morning or evening to work around your busy schedule. ● Roger Wakefield, plumber and YouTube star, will join us as our host for the event. ● Everyone networks live, talking shop, sharing advice, and learning from speakers and other home service pros who get what you're building. HOW TO REGISTER Instagram link (include registration link in your bio + as a sticker within your stories): https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utm_medium=keithkalfas8521 Podcast link (verbally reference show notes for registration link + include within episode show notes): https://go.getjobber.com/kalfas-jobbersummit23-podcast POSTS ● January: 1 Instagram in-feed video + 1 Instagram story set ● February: 1 Instagram in-feed video + 1 Instagram story set JOBBER SOCIAL MEDIA HANDLES AND LINKS When posting about Jobber Summit, tag Jobber accounts so we can easily reshare and interact with your posts. ● Instagram: @jobber | https://www.instagram.com/jobber/ ● Facebook: @getjobber | https://facebook.com/GetJobber/ ● TikTok: @getjobber | https://www.tiktok.com/@getjobber Connect with Molly Website: Join the Goat GangJobber: The #1 Service Scheduling Software in 2023 | Try for Free (getjobber.com) LinkedIn: Moly Milosovic | LinkedIn Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/untrapped.podcast/?hl=en YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/ Website: https://keith-kalfas.mykajabi.com/ Resources/People Mentioned: Jobber's Podcast: https://go.getjobber.com/kalfas-jobbersummit23-podcast Work the System by Sam Carpenter: https://www.workthesystem.com/ Atomic Habits by James Clear: https://jamesclear.com/atomic-habits Essentialism by Greg Mckwean: https://www.goodreads.com/book/show/18077875-essentialism One Sentence Persuasion Course by Blair Warren: https://www.goodreads.com/en/book/show/18938967-the-one-sentence-persuasion-course---27-words-to-make-the-world-do-your Millionaire Mind Book by T Harveker: https://www.harveker.com/mmi/ Ray Dalio's Books: https://www.goodreads.com/author/list/5289593.Ray_Dalio Traction: Get a Grip on Your Business by Gino Wickman: https://www.goodreads.com/book/show/18886376-traction Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business By Gino Wickman: https://www.goodreads.com/book/show/23013858-rocket-fuel Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results by Gino Wickman: https://www.amazon.com/Get-Grip-Entrepreneurial-Journey-Results-ebook/dp/B009K44DQY The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz: https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886 Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4?ref_=ast_author_dp The Toilet Paper Entrepreneur by Mike Michalowicz: https://www.amazon.com/Toilet-Paper-Entrepreneur-tell-like/dp/B014IBZWRW?ref_=ast_author_dp Get Different by Mike Michalowicz: https://gogetdifferent.com/ ABCs of Real Estate: https://books.google.com.ph/books/about/The_ABCs_of_Real_Estate_Investing.html?id=Z7aaAgAAQBAJ&redir_esc=y Robert T. Kiyosaki's Books: https://www.goodreads.com/author/list/600.Robert_T_Kiyosaki Daniel Solomon's Books: https://www.goodreads.com/author/list/128595.Daniel_Solomon The Automatic Customer: https://www.goodreads.com/book/show/22571531-the-automatic-customer 80/20 Sales and Marketing by Perry Marshall: https://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059 DETOX, DECLUTTER, DOMINATE by Perry Marshall: https://www.goodreads.com/book/show/55522695-detox-declutter-dominate Your Next Five Moves by Patric Bet- David: https://www.goodreads.com/book/show/50542735-your-next-five-moves The Psychology of Money: https://www.goodreads.com/book/show/41881472-the-psychology-of-money Dr. Dwayne Dryer's Books: https://www.drwaynedyer.com/products/ The Power of Now: https://www.goodreads.com/book/show/6708.The_Power_of_Now Robin Sharma's Books: https://www.robinsharma.com/books You Are the Placebo: https://www.goodreads.com/book/show/18051504-you-are-the-placebo The Ride of a Lifetime: https://www.amazon.ca/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091 Multipliers: https://www.goodreads.com/book/show/8310410-multipliers Leadership and Self-Deception: https://www.goodreads.com/book/show/180463.Leadership_and_Self_Deception Dalai Lama's Books: https://www.dalailama.com/books Thich Nhat Hanh's Books: https://www.amazon.com/stores/Thich-Nhat-Hanh/author/B000AP5YRY?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true
Every high performer needs to leverage work to use their time wisely. Scott Rammage is someone who can help you do it. I've known Scott for a long time. He's been helping my core constituency of physicians in my coaching and mentorship programs. Scott does it by helping them find the appropriate VAs who will take care of the daily minutia so they can get into their zone of genius and stay there. Scott is a family man, a weightlifter, a mountain biker, a snowboarding enthusiast, and a traveler of the world. Founder of multiple businesses, Scott has also created and hosted several highly educational podcasts. He's definitely an all-around superstar.These are some of the topics covered in the episode: - Creating your own personal operating systems- Power of leveraging resources- Delegating every task below your hourly worth - Challenges people experience when looking for a VA - Importance of focusing on deep work It would be best if you outsourced things that bore you, frustrate you, or that you don't want to do. Use the power of procrastination. Stop doing the things you procrastinate on and hire someone else to complete them for you. I hope this episode helps you do just that.“Everybody needs to optimize their time. They need to tap into their strengths and leave all that other stuff behind, and leverage other people and other resources for it.” - Scott Rammage In This Episode: - Welcome back to another episode of the Limitless MD podcast- Introducing Scott Rammage - How did Scott start finding amazing VAs for other people? - Creating your own personal operating systems - Power of leveraging resources - Delegating everything that costs less than what you get paid per hour - Challenges people experience when looking for a VA - Hiring someone full-time rather than for some hours a week - Time lost on task switching and multitasking - Importance of focusing on deep work - Comparison between VAs of different nationalities - ChatGPT and artificial intelligence in the VA industryResources Mentioned: - Book “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field” by Mike Michalowicz- Book “Deep Work. Rules for Focused Success in a Distracted World” by Cal Newport Resources: - Join our Free community of high-performing physicians: the Physician Wealth Accelerator - https://vikramraya.com/programs/ - Sign up to my email list- Apply to work with Vik and book a clarity call here- Group Coaching Now Open! Apply
Shownotes can be found at https://www.profitwithlaw.com/359. There are countless ways to get your message and offers to your target clients, but how will you find the right one? You'll need to experiment. Effective law firm marketing is a bit of trial and error, but with intention. It's a process of working through failures until you find what works just right for your firm. In this episode, Erik Olson of Digital Array joins Moshe Amsel to discuss how you can find and capitalize on a marketing strategy for your law firm. Erik shares the six stages of a successful marketing strategy and how you can use that to help you along your marketing journey. He builds on his years of digital marketing experience and shares the value of experimentation and how you can find the best law firm marketing strategy for you to grow. If you think you've done all the marketing possible and are still not reaching your target, then this episode is for you! Resources mentioned: Interested in widening your business perspective? Grab a FREE Law Firm Expansion Coaching Session with one of our coaches. Slots are limited, so grab yours before they're gone! Want to implement what you've learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview. Episode 340 - Investing in the Growth of Your Law Firm with Jim Farrin Learn more about Erik's work at Array Digital: Website | LinkedIn | Facebook | Twitter | Instagram Struggling with finding an agency? Download Digital Array's Law Firm Growth Guide. Million Dollar Journey: How to launch a seven-figure business by Erik Olson The Managing Partners Podcast The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
Episode SummaryLife should be easier when you have an online business.But when all you have is a business that sells or provides a service for one person at a time, it might not be easy to scale up and make more money.My guest today on The Six Figure Entrepreneur - Amanda, founder of The Monarch & Co., is passionate about helping heart-centered entrepreneurs and CEOs organize, simplify, and focus, so they can replace stress and overwhelm with clarity and support to build, scale, and launch their dream business and life.In this episode of The Six Figure Entrepreneur Podcast, Amanda shares how she started as an entrepreneur and built her online business to profitability and scalability, among other great insights into her entrepreneurial journeys and lessons she has picked along her journey as an entrepreneur.She also gave useful tips on how to transition from a one-on-one business model to a one-to-many business model to help you scale easily and faster and make more money from your online business.Links MentionedAmanda's WebsiteAmanda's Book - The Monarch: The Signature 8 Method for Launching Your Dream Business with Clarity, Confidence & LoveAmanda's Book PageAmanda's Book RecommendationThe Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike MichalowiczFree Resources1. Get a free copy of my book – The High Ticket Podcast Sales System, and learn how to use a 20 to 30 minutes podcast interview to fill up your sales pipeline with high-ticket clients without paying for ads, creating content, cold emailing, building a funnel or posting on social media.>> https://www.TheSixFigureEntrepreneur.com/Book2. Have you got a podcast, and would you like to learn how to turn your podcast into a sales machine? Get a copy of my book – The Figure Podcast, to learn how you can use your podcast to land your dream clients and make more money from your podcast without any audience or email list.>> https://www.TheSixFigurePodcast.com/BookEpisode NotesIf you have always wanted to write a book that will bring in more leads for your business, amplify your reach, make you become an instant authority, and build your credibility, book a call with me to get started with creating your Six Figure Business Book.>>> https://www.thebookcot/Consult Hosted on Acast. See acast.com/privacy for more information.
Do you want to bring a box of chocolate chip cookies to the party, or do you want to bring a box of gluten-free, Himalayan sea salt, fair-trade dark chocolate cookies to the party? Are we really talking about cookies? Nope. This is our segue into the differences between generalists and specialists. Generalists are generally suited for everyone whereas specialists serve a niche market. CEO and Little Bird Momma, Priscilla McKinney, and Co-CEO of Ag Access and Co-CEO of Communications for Research (CFR) Colson Steber dig into the differences between specialists and generalists in the world of market research. Colson Steber also volunteers as the President of the Insights Association Great Lakes Chapter, which is the combination of five regional chapters into one. In this episode, we also discuss the value of serving a niche. Ag Access is laser-focused on the agricultural sector and has done large-scale work at a gigantic scope to stand out. His company has put together a phenomenal resource called the Ag Researcher's Almanac that helps to get everyone on the same page with the terminology around Agriculture-based market research. It's yours for FREE. So what is the difference between generalists and specialists? As Colson Steber says, “nothing and everything.” Curious? Let's dive into the details on the show. Shoutout to our sponsors CFR and Year of Joy! Resources mentioned: Traction: Get a Grip on Your Business by Gino Wickman The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Our guest has always been committed to serving the community. His career in the marines has spanned several years, and he has served the community as a firefighter and lieutenant for 12 years. His calling eventually turned to housing development and helping others build homes. Through his military and firefighting experience, he has developed strong leadership skills. Using real estate to improve his community is his mission and focus. We invite you to join us today to learn more about the difference between small and large contracts. Learn some techniques from Josue on how he acquired his 230 projects and plans to add more. If you are a real estate developer, what can you learn from this guy who has rapidly expanded his business? Getting the necessary answers and strategies is just a few clicks away, so start listening now. Josue Velney is the founder and CEO of Velney Development, LLC. He served in the Marine Corps for five years. His service in his community as a firefighter and lieutenant spanned twelve years after he returned home. Currently, Josue works full-time as a real estate developer, where he is an expert at assessing the level of rehab needed to bring a project up to market value and develop large projects from scratch. Why you need to check today's episode: Learn about VA loans and how to get them. Why should you take advantage of this? Find out the difference between working on a small project and a big one? What are the important factors to consider? And; Get some tips from our guest on how you look at properties. The methods used. Find out how you can determine whether a deal will succeed or not. “At the end of the day, as a team leader and as a developer, if the project is successful or not, it's your fault. So you better educate yourself.” - Josue Velney Topics Covered: 1:36 - “And it just so happened that I took a makeup exam when I was home on leave on Christmas leave. And from there, I was selected. I was number four on the list, but its own fire department. So basically, it was a kind of smooth transition. The Marine Corps actually allowed me to leave a month early just so I could start training for the fire department.” In this story, Josue describes what it is like to be a member of the navy's first responder unit. How did he go from being a marine to becoming a firefighter? 3:24 - “I took the real estate course. I didn't get my license at the time. A few years later, I did. And I just kept asking everybody that owns one house or two houses, how did you do it? What do I need to know started going to first-time homebuyer courses and just really diving in deep and started realizing that a lot of the skill sets that I learned in the military could apply to real estate.” What made him realize that real estate is something he wants to do in life, and how he got into it? 5:22 - “VA loan is one of the two options that government options offer for 100% financing, the other one being the USDA, which is more rural. And so a lot of the military guys don't use strategy to buy their first home with a VA, which is smart. Comparison of a VA loan versus a conventional or an FHA loan. 11:47 - “Don't go to somebody you don't know and just say, hey, what can you do for me? It should be the other way around, like, what can I do for you?” The importance of mentorship cannot be overstated. Investing in relationships is the most effective way to succeed. 15:56 - “I have used seller financing, where the seller literally helped me get enough capital to close on that deal. So basically, what that looked like was the bank would lend 80% of the deal. I had 10% in, and the seller had 10% Hold back in.” He describes how he acquired his 230 units; what was it like to work all those hours? 21:08 - “So just making that decision, it was when I decided, I don't have enough time to really put into the real estate as much as and I acquire too much real estate, it needs my time, I might get a call about having to coordinate with a plumber, and I'm on a, I'm doing CPR, like, two hours later, the basements flooded, or whatever made, like make might happen, you really can't deal with that. So I think that was a big defining factor.” In the long run, what made him decide to become a real estate developer instead of serving his country? It was when he realized he was born to be a developer that he realized he was destined for it. 23:46 - “I think it's a combination of a few things like we already talked about. It is when you put your head down and you're working very, very hard. It seems like more people are going to help you, and they want to kind of guide you and show you how to do it. And sometimes, those come in the form of partners.” Here's how Josue transitioned from searching for a place to live to developing 230 units. In what ways was he able to expand his project? 30:05 “I prefer to do ground up, because one reason I prefer to do ground up, most people are afraid of it, because of the education and the risks, to really have a strong understanding of it, it just makes the markets that much smaller.” Josue describes his methods for searching for houses. Is there a particular way he looks at properties, and what are some of his strategies? 35:51 - “Like, Mike was talking about that sweet spot of, you know, 3040 units, that is good as an area where you're gonna get a better contractor, but you're not one of these big, big super big development companies that have to keep feeding the machine, right? They're super competitive, and they have more capital, and 40 units are not worth their capital raising.” What makes a contract for a small project different from one for a large project? 44:44 - “ So I do have a joint venture partner that has more experience than I do that has been doing this a lot longer than I have, but we're all going to be raising capital, friends, and family. It's no different. It's really no different if you're trying to raise capital for a fund." Josue discusses where his fund comes from, and his exit strategy is. 51:36 - "So like, I calculate it out, there's not just one metric you use to pencil these things out. It's your square foot, what's your bed and bathrooms going to get, what you buy, your land from, and what you have to give to the government to make them happy. There are a lot of moving metrics in this. But once you learn it, it's a skill for life. As long as you change the goalposts and move the goalposts, you're good.” Is there a way for you to know if the deal will work? Take the time to listen to the techniques discussed 53:38 - “Honestly, I think I would. I would do it all the same. I think it has gone great. It's not as gone perfect. But I mean, my company was, or I was, you know, 40 under 40 Boston Business Journal I got a citation from the governor's office.” Josue was asked if he had any advice for himself, and here's what he said. Key Takeaways: “I believe the money is secondary if you're willing to just sit there and educate yourself. The money is literally endless when you have the right knowledge and the right mindset.” - Josue Velney “In some cases, I would argue it probably takes less effort to do a little bit bigger than the smaller stuff. But you get a disproportionate amount of return.” - Mike Webb “My why it's always changing. But the real focus is just community. If you look at my military career, what I have been able to do is serve my country. When I was a single firefighter, I was able to serve my community right. And now I still continue to serve my community by providing housing, you know, it's really, in what I found is when I take care of my community, my community takes care of me.” - Josue Velney Resources Mentioned: Your First 100 Million:Your First 100 Million by Daniel S. Peña | Goodreads The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field: Amazon.com: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field: 9781591844884: Michalowicz, Mike: Books Joe Asamoah, MBA, PHD: Dr. Joe Asamoah | Real Estate Investing Connect with Josue Velney: Facebook: https://www.facebook.com/profile.php?id=100060571653411 Instagram: https://www.instagram.com/josue_velney/?hl=en Twitter: https://twitter.com/velneydev Website: https://www.velneydevelopment.com/ LinkedIn: Velney Development: Overview | LinkedIn Connect with First Responder Financial Freedom: Website: https://firstresponderfinancialfreedom.com/ Facebook Page: https://www.facebook.com/First-Responder-Financial-Freedom-104285545708905 Facebook Group: https://www.facebook.com/groups/516680892660393
You've heard the term low-hanging fruit: the easiest thing you can do to make the biggest possible impact in your business. But not all fruit is created equal! Sometimes, those low-hanging fruits are modest peaches or distracting, underperforming pumpkins (in Mike Michalowicz parlance) that might not be worth pursuing. Other times, you're so close to your own business that you can't see the enormous, juicy, low-hanging watermelon you're about to walk right into.
Shownotes can be found at https://www.profitwithlaw.com/337. No matter the size of your law firm, most lawyers like to focus on what they do best — law. But when you're running a law firm, you need to start treating it like a business. If you are struggling with your law firm, adopt a business mindset. Executive coach Laura Terrell joins Moshe Amsel in this episode to discuss how law firm owners can treat their firms as businesses. She shares the importance of consistent planning and reevaluation, from your business model, employees, financials, and even investments. Learn to value finances and make better decisions for your business. If you want to level up your law firm and increase both your profits and financial stability, this episode is for you! Resources mentioned: Are you interested in widening your business perspective? Grab a FREE Law Firm Expansion Coaching Session with one of our coaches. Slots are limited, so grab yours before they're gone! Want to implement what you've learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview. Get Staffed Up is offering a special discount to friends of Profit with Law! Get $750 off of your team member recruitment fee. Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Listen to these previous Profit with Law podcast episodes: Introducing the Profit With Law Podcast - 001 The Backstory - 002 The Firm Differentiator 10x System - 003 What Is Your One Thing - 004 You Are the Architect of Your Law Firm - 005 Have A Team That Works Hard For You with Molly McGrath- 006 Consistency Is The Key To Marketing with Tyson Mutrux - 007 This Lever Swings BIG Doors - 008 It's Never Too Late To Become A Law Firm Owner with Neil Tyra - 009 The Death of The Billable Hour - 026 Connect with Laura: LinkedIn | Blog | Website | Instagram Get your free copy of 9 Questions That Lead to Breakthroughs for Lawyers! To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
Deb Van Wyck has been realtor mainly in the Dufferin County/Caledon area since 1996. She started as an assistant for a successful farm/horse agent, and then transitioned into her own business in 1998. In this episode, we chat about Deb's creative approach to neighborhood farming and community marketing, how an ice cream truck plays a role in those efforts, her advice for agents who want to start a Facebook group for their area, the pension and retirement plan she's implemented that has included bringing her daughter and son-in-law into the business, the steps she suggests taking if you're just getting start on your real estate journey, the one thing agents should never sacrifice, the one idea you need to give up right from the start, the books she's loving at the moment and how she works them into her schedule, and more. Resources Mentioned: Family Tree Real Estate Deb Van Wyck on Facebook Mike Michalowicz | The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field James Clear | Atomic Habits An Easy & Proven Way to Build Good Habits & Break Bad Ones Let's Connect: Instagram Badass Women of Real Estate Facebook Group Sell More Live More Coaching
Financial literacy is an important aspect for every business owner and getting educated on how to operate your finances can transform your lives for the better. This has led me to seek financial knowledge in resources like books and podcasts. In this episode, I highlight: 10 of my favorite finance books My preferred financial and entrepreneur podcasts I hope these resources can be of value to your business and personal finance as they did mine. Let the listening begin. Grab full show notes here Resources Books 10. Financial Peace Revisited: New Chapters on Marriage, Singles, Kids and Families by Dave Ramsey 9. The 12 Week Year by Brian P Moran and Michael Lennington 8. Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath 7. The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz 6. From 6 To 7 Figures: The Proven Playbook To Get More Traction, Free Up 20 Hours Per Week, And Scale Past $1M In Revenue! 5. The Seven Money Types: Discover How God Wired You To Handle Money by Tommy Brown 4. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert Kiyosaki 3. Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential by Greg Crabtree 2. Simple Money, Rich Life: Achieve True Financial Freedom and Design a Life of Eternal Impact - Bob Lotich 1. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Podcasts Finance Seed Time Money Podcast Profit First Nation Podcast Popcorn Finance with Chris Browning Small Business Hey Jessica The Ops Authority The Christy Wright Podcast (formally Business Boutique) Connect with Holly Cain Instagram Facebook Freebie Listen, rate, and subscribe!
This episode of The Remarkable Project is a bit different. We're taking a look back over the last month of the Podcast and using some of the key insights from those episodes as the jump off point for a series of actionable tips you can employ in your business today to help grow impact and profit.We'll also touch on whether our most recent run of conversations have got us any closer to answering the question of “how do you build a business that people feel compelled to talk about?”We look at the following episodes and discuss three main insights that were very evident in these four businesses that have a strong track record in sustainable organic growth. AARON TREVISFounder and CEO of wave riding innovators Surf LakesTED MOLTERSeasoned marketing and PR pro formerly CMO of San Diego Zoo Wildlife AllianceMATT BARNETTFounder, CEO and self-styled ‘Papa Bear' of customer relationship video platform, BonjoroDAVID WACHSSelf-confessed digital entrepreneur and Handwrytten founderKey Takeaways:1. How to surround yourself with people that will help you deliver on the impact you promise for your customers. 2. A strong model for creating remarkable moments for your customers that contribute to a strong overall lifetime value. 3. Why identifying your business intent can be the main pillar to your future growth. Got Questions?https://www.remarkably.com.auReferenced episodes: Aaron Trevis: https://www.remarkably.com.au/the_remarkable_project/aaron_trevis/Ted Molter: https://www.remarkably.com.au/the_remarkable_project/ted_molter/Matt Barnett: https://www.remarkably.com.au/the_remarkable_project/matt_barnett/David Wachs: https://www.remarkably.com.au/the_remarkable_project/david_wachs/
In This Episode: If you're an entrepreneur who's ever hit “rock bottom” (or think you could be headed there), this conversation with Mike Michalowicz is for you. Entrepreneurship can be a roller coaster—but Mike is an expert at using the lessons he's learned along the way to serve business leaders who might be on a similar journey. Mike is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, Fix This Next, and one of his newest books, Get Different. He's also a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate. Tune into the full episode to hear more about Mike's personal journey (from bankruptcy to bestselling author), what some top mistakes that he sees entrepreneurs making in their own businesses, and Mike's personal and professional strategies for measuring success. Here's a Glimpse of What You'll Learn: What “entrepreneurial poverty” means Why it's important for entrepreneurs to keep a “profit first” mentality and not necessarily “reinvest” profits back into the business Which of Mike's books he had the best time writing Which of Mike's books he thinks has had the biggest impact on the world How Mike measures success as a business owner, as an author, and in his personal life More about Mike's “rock bottom” and how he uses the lessons from that experience to help serve entrepreneurs now The type of brain science Mike has been studying recently (beyond the behavioral psychology he integrates into his books) Resources Mentioned in This Episode: Mikemotorbike.com Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Clockwork: Design Your Business to Run Itself by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz 40 Strategy Contact 40 Strategy Carl J. Cox on LinkedIn
Episode 63: Smart Habits for Aligning Your Business With Your Values and Goals with Marina IlariIn today's episode, we're joined by a colleague, fellow podcaster, and fellow working parent, who will help us explore the topic of staying organized and focused when you have a lot on your plate. So many of us can relate to the feeling of being overwhelmed and scattered when we have an endless list of responsibilities, projects, and goals. We're very excited to welcome Marina Ilari to the podcast.Marina is an ATA certified English>Spanish translator with over 16 years of experience in the translation industry. She has worked as a translator, editor, and quality assurance specialist for many companies around the world with a special focus on creative translations and video game localization. She is the chief executive officer of Terra Translations and co-host of the podcast about translation, En Pantuflas.Tune in to hear our conversation on:• When and how Marina started her freelance career, what services she offers, when and how she started her career in translation and localization, and how her business has evolved over time• What smart habits have been crucial in her career• How she manages her many tasks and roles, and what systems, processes, and habits help her stay organized• Her advice for people who juggle several different projects and responsibilities—how to stay focused on what's important right now and overcome the feeling of being scattered• Her tips on how to find time for the things that make you feel happy and fulfilled• Her approach to investing in your career while being an engaged parent• Marina's thoughts on work/life clarity for freelancers and how she tries to protect the boundaries between work and personal life• Her advice for our listeners about growing their translation or interpreting businessResources we mentioned in this episode:• Connect with Marina Ilari on LinkedIn• The En Pantuflas podcast• Marina's company, Terra Translations• Pocket app• Deep Work: Rules for Focused Success in a Distracted World by Cal Newport• The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike MichalowiczSee the full list of links and resources for this episode: https://smarthabitsfortranslators.com/podcast-episodes/63
Mike Michalowicz is a speaker and author as well as the Co-founder of Profit First Professionals, Run Like Clockwork, and Get Different LLC. Through his coaching programs, he helps business owners and teams get their businesses noticed, grow their client base, and build a company that can run itself. Mike has written various books, including Profit First, The Pumpkin Plan, and Fix This Next. His latest book, Get Different: Marketing That Can't Be Ignored!, reinvents how marketing is done and provides a simple marketing system to help everyone grow their brand and connect with customers. Today, Mike joins me to explore how his latest book, Get Different, and the DAD (Differentiate, Attract, Direct) method can help you get your business noticed. He shares marketing strategies to engage your target audience and make you stand out from the competition. He reveals friction points in marketing strategies and how these slow a sales transaction down. He also highlights the importance of being consistently different in your marketing strategy and reveals a principle of Get Different you can apply right now to see results. “Don't be different for different's sake; you also must speak to the audience's interests and desires.” - Mike Michalowicz This week on Profit for Coaches: How Get Different and the DAD model can help you create awareness of your business Developing marketing strategies that will engage your target audience Why your marketing approach needs to be consistently different A simple thing you can do right now to apply the principle of Get Different and see positive results The FREE eBook you can access today! Resources Mentioned: Book: Friction: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley Book: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Our Favorite Quotes: “The only way to break through that noise is to be different.” - Mike Michalowicz “You have to present something as the first experience for them, and that will break through the habituation.” - Mike Michalowicz “The only way to garner attention is to be noticeable, and traditional marketing is not noticeable.” Connect with Mike Michalowicz: Mike Michalowicz' Website Profit First Professionals Run Like Clockwork Book: Get Different: Marketing That Can't Be Ignored! Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Book: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field Book: Fix This Next: Make the Vital Change That Will Level Up Your Business Mike Michalowicz on LinkedIn Mike Michalowicz on Instagram Mike Michalowicz on Facebook Mike Michalowicz on Twitter Helping Coaches Increase Profits Thanks for tuning into this week's episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don't forget to subscribe wherever you get your podcasts so you never miss an episode. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you. Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Podcast NotesWant to make sure your next Product Launch or Marketing Promotion is highly profitable and successful?There are 4 criteria you MUST follow if you want to achieve maximum ROI from your marketing campaign to your own database or email/sms marketing list, or the highest ROAS as possible for your paid advertising campaign.The #1 difference between a Profitable Promotion and a lead generation strategyHow to find and target your ideal buyer personaThe little known platforms for finding a larger audienceThe most common mistake people make when trying to do their own email marketing or paid advertisingThese 4 Criteria For Profitable MARKETING Promotions can be used effectively by: Small to Medium Businesses (SME's)Local Services Based BusinessesIndustry Experts, Coaches, and ConsultantsDigital Marketing Agencies & FreelancersListen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access FREE Online Branding Ebook2. Build a Remarkable Business by joining my Business Tribe3. Apply for 1:1 mentoring in my Inner CircleClick here now: https://camroberts.com.au/linktree/...
Podcast NotesThe secret to creating Anticipation MarketingHow "Butterfly Marketing" can blow up your funnel resultsWhy creating a network of "like minded" influencers is a game changerThe #1 Internet Marketing mistake most people makeHow asking the right questions will grow sales fastWhy Groove.crm is world's Fastest Growing CRM and Marketing Automation PlatformMike is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant.Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands.Click here to learn more about Mike and Groove.crm >> Listen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access FREE Online Branding Ebook2. Build a Remarkable Business by joining my Business Tribe3. Apply for 1:1 coaching & mentoring in my Inner CircleClick here now: https://camroberts.com.au/linktree/...
Podcast NotesWhat is outsourcingBest activities to outsource to save time and moneyHow to Hire a "Super-Star" VAHow to consistently train and develop your VAWhy outsourcing has become so popular in businessHow to identify any potential outsourcing problems before they happen"Outsourcing Success" - Molly Rose Speed. CEO at Instinct Education, enrolled over 5,000 business experts to master their client acquisition.Molly Rose Speed is an expert in creating what everyone wants more of -- time freedom. She is the founder of Virtual Assistant Management which provides trusted Virtual Assistant solutions and flawless tech execution for busy entrepreneurs, Molly Rose is the go-to professional for some of the most successful entrepreneurs and leaders in the personal development & marketing industries.Visit Molly Rose Speed at: Become a Virtual Assistant: www.virtualassistantacademy.comHire a Virtual Assistant: www.virtualassistantamanagement.comInstagram: www.instagram.com/mollyrosespeedListen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access FREE Online Branding Ebook2. Build a Remarkable Business by joining my Business Mastery 3. Apply for 1:1 coaching & mentoring in my Inner CircleClick here now: https://camroberts.com.au/linktree/...
Is your bottom line healthy? Tune in to this episode with Brennan Reid as he teaches us the value of prioritizing quality over quantity, practical tips to scale chaos, and how your business can be profitable minus the overheads. Bonus alert: major sales secrets ahead! KEY TAKEAWAYS Practical techniques that can increase your lead conversion Tips on juggling between wholesaling vs selling solutions How can one scale chaos efficiently? How to attract “rockstars” that can scale the business? What is a portfolio sale? RESOURCES/LINKS MENTIONED Full Sail University The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Kelman The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz TWEETABLES “If you're not listening and you're just thinking about the next thing to say, you're already a step behind.” – Brennan Reid “Until you are a master of one, don't move on to the next one.” – Brennan Reid ABOUT BRENNAN REID Brennan Reid lived in Phoenix, Arizona, and started off being an average student-athlete that barely graduated high school. In the year 2010, he then moved to Florida to attend college at Full Sail University where he met a professor that taught him tax deductions as well as the highs and lows of the real estate business. Fast forward 12 years later where he became an Acquisition Specialist and Property Manager for All County Property Management CFL plus Chief Executive Officer of Joyce Reid Capital, as he specializes in real estate investing and property management. CONNECT WITH BRENNAN REID Website: Reid Real Estate Solutions Linkedin: Brennan Reid Instagram: @brennanreid13 ASCEND Don't Wait To Enjoy Your Life, Tomorrow, Live It Today! How To Grow Your Business, Expand Your Impact, and Experience Your Perfect Life:
Podcast Notes-How to get three times return on ad spendWhat is email and SMS marketingGet most from virtual eventCreating resources and contentListen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access Free VIP Training to learn how to SCALE2. Build a Remarkable Business by joining my Inner Circle 3. Book a FREE Zoom Call to work with me and my teamClick here now: https://camroberts.com.au/linktree/...
Podcast Notes -Creating sales funnels, and landing pages, and back end automation.How big, bold fonts come into playCreating a perfect homepage of your websiteWhy you should work on your contentListen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access Free VIP Training to learn how to SCALE2. Build a Remarkable Business by joining my Inner Circle 3. Book a FREE Zoom Call to work with me and my teamClick here now: https://camroberts.com.au/linktree/...
This was a great discussion with recurring guest Brent Posusta & his business coach Harley Liechty If you missed Brent's first episode you can find it below, it's great!
Podcast Notes What is the difference between High and Low Ticket Offers How to create them When to use them Examples of High Ticket VS Low Ticket in various industries Listen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access Free VIP Training to learn how to SCALE2. Build a Remarkable Business by joining my Inner Circle 3. Book a FREE Zoom Call to work with me and my teamClick here now: https://camroberts.com.au/linktree/...
Podcast NotesHow to master client acquisitionCreating your own High Ticket OffersStrategy VS Character Traits for successHow to consistently implement quicklyWhy Sales becomes before Marketing in businessHow to identify your target market and the problems you can solve for them "How To Create High Ticket Offers" - Connor Marriott. CEO at Instinct Education, enrolled over 5,000 business experts to master their client acquisition.Connor started learning online advertising to get new clients as a personal trainer. After some crazy positive results I got, I started a done-for-you marketing agency for other businesses.Now Connor has a done-with-you program to guide clients even closer, supporting the community and Instinct Education Students - now he shows clients how to create High Ticket OffersVisit Connor athttps://instincteducation.org/free-quizOr connect with Connor on LinkedIn:https://au.linkedin.com/in/connormarriottListen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access Free VIP Training to learn how to SCALE2. Build a Remarkable Business by joining my Inner Circle 3. Book a FREE Zoom Call to work with me and my teamClick here now: https://camroberts.com.au/linktree/...
00:36 - Panelist Consulting Experience and Backgrounds * Debugging Your Brain by Casey Watts (https://www.debuggingyourbrain.com/) * Happy and Effective (https://www.happyandeffective.com/) 10:00 - Marketing, Charging, and Setting Prices * Patreon (https://www.patreon.com/) * Chelsea's Blog (https://chelseatroy.com/) * Self-Worth by Salary 28:34 - GeePawHill Twitter Thread (https://twitter.com/GeePawHill/status/1478950180904972293) - Impact Consulting * Casey's Spreadsheet - “Matrix-Based Prioritization For Choosing a Job” (https://docs.google.com/spreadsheets/d/1qVrWOKPe3ElXJhOBS8egGIyGqpm6Fk9kjrFWvB92Fpk/edit#gid=1724142346) * Interdependence (https://www.merriam-webster.com/dictionary/interdependence) 38:43 - Management & Mentorship * Detangling the Manager: Supervisor, Team Lead, Mentor (https://dev.to/endangeredmassa/detangling-the-manager-supervisor-team-lead-mentor-gha) * Adrienne Maree Brown (https://adriennemareebrown.net/) 52:15 - Explaining Value and Offerings * The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz (https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886) * User Research * SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham (https://www.goodreads.com/book/show/833015.SPIN_Selling) 55:08 - Ideal Clients Reflections: Mae: The phrase “indie”. Casey: Having a Patreon to help inspire yourself. Chelsea: Tallying up all of the different things that a given position contributes to in terms of a person's needs. This episode was brought to you by @therubyrep (https://twitter.com/therubyrep) of DevReps, LLC (http://www.devreps.com/). To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode (https://www.patreon.com/greaterthancode) To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps (https://www.paypal.me/devreps). You will also get an invitation to our Slack community this way as well. Transcript: CHELSEA: Welcome to Greater Than Code, Episode 267. I'm Chelsea Troy, and I'm here with my co-host, Mae. MAE: And also with us is Casey. CASEY: Hi, I'm Casey. And today's episode, we are our own guests. We're going to be talking to you about our experiences in consulting. To get this one started, how about we share what got us into consulting and what we like, don't like about it, just high-level? Chelsea, would you mind going first? CHELSEA: Sure. So I started in consulting, really in a full-time job. So for early in my programming career, I worked for several years for a company called Pivotal Labs and Pivotal Labs is chiefly, or was chiefly at the time, a software engineering consulting organization. My job was to pair program with folks from client teams, various types of clients, a lot of health insurance companies. At the time, there was a restaurant loyalty app that we did some work for. We did some work for General Motors, various clients, a major airline was also a client, and I would switch projects every three to six months. During that time employed by Labs, I would work for this client, pair programming with other pivots, and also with client developers. So that was my introduction to consulting and I think that it made the transition to consulting later, a little bit easier because I already had some consulting experience from under the Labs' umbrella. After I worked for Labs, I moved on to working at a product company for about 2 years and my experience at that product company burned me out on full-time programming for a little while. So in my last couple of months at that job, I realized that I was either going to have to take some time off, or I was going to have to find an arrangement that worked better for me for work, at least for the next little while. And for that next little while, what I decided I wanted to try to do was work part-time because I was uncomfortable with the idea of taking time off from programming completely. I felt that I was too early in my career and the skill loss would be too great if I took time off completely, but I knew I needed some space and so, I quit my full-time job. After I quit the full time—I probably should have done this before I quit the job, but I didn't—I called an organization that I had previously done some volunteer work with, with whom I discussed a job a couple of years prior, but for a couple of different reasons, it didn't work out. I said to them, “I know that you're a grant-funded organization and you rarely have the funding and capacity to bring somebody on, but just so you're aware, I like working with you. I love your product. I love the stuff that you work on. All our time working together, I've really enjoyed. So if you have an opening, I'm going to have some time available.” The director there emailed me that same day and said, “Our mobile developer put in his two weeks' notice this morning. So if you have time this afternoon, I'd really like to talk to you,” [chuckles] and that was my first client and they were a part-time client. I still work with them. I love working with them. I would consider them kind of my flagship client. But then from there, I started to kind of pick up more clients and it took off from there after that summer. I spent that summer generally working 3 days a week for that client and then spending 4 days a week lying face down in a park in the sun. That helped me recover a little bit from burnout. And then after that, I consulted full-time for about 2 years and I still consult on the side of a full-time job. So that's my story. Is anyone feeling a penchant for going next? MAE: I can go. I've been trying to think how am I going to say this succinctly. I've had at least two jobs and several club, or organization memberships, or founding, or positions since I was 16. So wherever I go, I've always been saying, “Well, I've done it these 47 ways already [laughs] even since I was a teenager.” So I've sort of always had a consulting orientation to take a broader view and figure out ways in which we can systematize whatever it is that's happening around me. Specifically for programming, I had been an administrator, like an executive leader, for many years. I just got tired of trying to explain what we as administrators needed and I just wanted to be able to build the things. I was already a really big Microsoft access person and anybody who just got a little [laughs] snarky in there knows I love Microsoft Access. It really allowed me to be able to offer all kinds of things to, for example, I was on the board of directors of my Kiwanis Club and I made a member directory and attendance tracker and all these things. Anyway, when I quit my executive job and went to code school in 2014, I did it because I knew that I could build something a lot better than this crazy Access database [laughs] that I had, this very involved ETL things going on in. I had a nonprofit that I had been involved with for 15 years at that point and I had also taken a database class where I modeled this large database that I was envisioning. So I had a bunch of things in order. I quit my full-time job and went to an income of $6,500 my first year and I hung with that flagship customer for a while and tailored my software. So I sort of have this straddling of a SaaS situation and a consulting situation. I embed into whoever I'm working with and help them in many ways. Often, people need lots of different levels of coaching, training, and skills development mixed with just a place to put things that makes sense to them. I think that's the brief version [laughs] that I can come up with and that is how I got where I am and I've gone in and out of also having a full-time job. Before I quit that I referenced the first year I worked a full-time job plus at least 40 to a 100 hours on my software to get it ready for prime time. So a lot of, a lot of work. CASEY: Good story. I don't think I ever heard these fuller stories from either of you, even though I know roughly the shape of your past. It's so cool to hear it. Thanks for sharing them. All right, I'll share about me now. So I've been a developer, a PM, and I've done a lot of design work. I've done all the roles over my time in tech. I started doing programming 10, 15 years ago, and I'm always getting burnt out everywhere I go because I care so much and we get asked to do things that seem dumb. I'm sure anyone listening can relate to this in some organization and when I say dumb, I don't use that word myself directly. I'm quoting a lot of people who would use that word, but I say either we're being asked to do things that don't make sense, aren't good ideas, or there are things that are we're being asked to do that would make sense if we knew why and it's not being communicated really well. It's poor communication. Either one, the other, or both. So after a lot of jobs, I end up taking a 3-month sabbatical and I'm like, “Whatever, I got to go. I can't deal with caring so much anymore, and I'm not willing to care less either.” So most recently, I took a sabbatical and I finished my book, Debugging Your Brain, which takes together psychology ideas, like cognitive behavioral therapy and programming ideas and that, I'm so proud of. If you haven't read it yet, please check it out. Then I went back to my job and I gave them another month where I was like, “All right, look, these are things need to change for me to be happy to work here.” Nothing changed, then I left. Maybe it's changing very slowly, but too slowly for me to be happy there, or most of these past companies. [laughs] After I left, this last sabbatical, I spent three to six months working on a board game version of my book. That's a lot of fun. And then I decided I needed more income, I needed to pay the bills, and I can totally be a tech consultant if I just deal with learning marketing and sales. That's been my… probably six months now, I've been working on the marketing in sales part, thinking a lot about it. I have a lot of support from a lot of friends. Now I consult on ways to make teams happier and more effective and that's my company name, Happy and Effective. I found it really easy to sell workshops, like diversity, equity, and inclusion workshops to HR departments. They're pretty hungry for those kinds of workshops and it's hard to find good, effective facilitators. It's a little bit harder to get companies to pay for coaching for their employees, even though a new EM would love coaching and how to be a good leader. Companies don't always have the budget for that set aside and I wish they would. I'm working with a lot of companies. I have a couple, but not as many as I'd like. And then the hardest, my favorite kind of client is when I get to embed with the team and really work on seeing what's going on me on the ground with them, and help understand what's going on to tell the executives what's happening and what needs to change and really make a big change. I've done that once, or twice and I'd love to do that more, but it's the hardest. So I'm thinking about easy, medium, hard difficulty of selling things to clients. I would actually make plenty of money is doing workshops, honestly, but I want the impact of embedding. That's my bigger goal is the impact. MAE: Yeah. I basically have used my software as a Trojan horse for [laughs] offering the consulting and change management services to help them get there because that is something that people already expect to spend some money on. That, though has been a little problematic because a few years in, they start to think that the line item in the budget is only for software and then it looks very expensive to them. Whereas, if they were looking at it as a consultant gig, it's incredibly inexpensive to them. CASEY: Yeah. It's maybe so inexpensive that it must not be a quality product that they're buying. MAE: Yes. CASEY: Put it that way implicitly. MAE: Definitely, there's also that. CASEY: When setting prices, this is a good general rule of thumb. It could be too low it looks like it'll be junk, like a dollar store purchase, or it can be too high and they just can't afford it, and then there's the middle sweet spot where it seems very valuable. They barely can afford it, but they know it'll be worth it, and that's a really good range to be in. MAE: Yeah. Honestly, for the work that I do, it's more of a passion project. I would do it totally for free, but that doesn't work for this reason you're talking about. CASEY: Yeah. MAE: Like, it needs to hurt a little bit because it's definitely going to be lots and lots of my time and it's going to be some of their time and it needs to be an investment that not hurt bad [laughs] but just be noticeable as opposed to here's a Kenny's Candy, or something. CASEY: I found that works on another scale, on another level. I do career coaching for friends, and friends of friends, and I'm willing to career coach my friends anyway. I've always been. For 10 years, I've reviewed hundreds, thousands of resumes. I've done so many interviews. I'm down to be a career coach, but no one was taking me up on it until I started charging and now friends are coming to me to pay me money to coach them. I think on their side, it feels more equitable. They're more willing to do it now that I'm willing to take money in exchange for it. I felt really bad charging friends until I had the sliding skill. So people who make less, I charge less for, for this personal service. It's kind of weird having a personal service like that, but it works out really well. I'm so happy for so many friends that have gotten jobs they're happy with now from the support. So even charging friends, like charging them nothing means they're not going to sign up for it. MAE: Yes, and often, there is a bias of like, “Oh, well, that's my friend.” [laughs] so they must not be a BFD.” CASEY: Yeah. But we are all BFDs. MAE: Exactly! How about you Chelsea? How did you start to get to the do the pricing thing? CHELSEA: Yeah, I think it's interesting to hear y'all's approaches to the marketing and the pricing because mine has been pretty different from that. But before I get off on that, one thing I do want to mention around getting started with offering personal services at price is that if it seems too large a step to offer a personal service to one person for an amount of money, one thing that I have witnessed folks have success with in starting out in this vein is to set up a Patreon and then have office hours for patrons wherein they spend 2 hours on a Sunday afternoon, or something like that and anyone who is a patron is welcome to join. What often ends up happening for folks in that situation is that people who are friends of theirs support their Patreon and then the friends can show up. So effectively, folks are paying a monthly fee for access to this office hours, which they might attend, or they might not attend. But there are two nice things about it. The first thing about it is that you're not – from a psychological perspective, it doesn't feel like charging your friends for your time with them. It feels more indirect than that in a way that can be helpful for folks who are very new to charging for things and uncomfortable with the idea. The second thing is that the friends are often much more willing to pay than somebody who's new to charging is willing to charge. So the friends are putting this money into this Patreon, usually not because they're trying to get access to your office hours, but because they want to support you and one of the nice things about Patreon is that it is a monthly amount. So having a monthly email from Patreon that's like, “Hey, you we're sending you—” it doesn't even have to be a lot. “We're sending you 40 bucks this month.” It is a helpful conditioning exercise for folks who are not used to charging because they are getting this regular monthly income and the amount is not as important as receiving the regular income, which is helpful psychological preparation for charging for things on your own, I think. That's not the way that I did it, but I have seen people be effective that way. So there's that. For me, marketing was something that I was very worried about having to do when I started my business. In fact, it was one of those things where my conviction, when I started my consulting business, was I do not want to have to sell my services. I will coast on what clients I can find and when it is no longer easy, I will just get a full-time job because selling traditionally conceptualized is not something that I enjoyed. I had a head start on the marketing element of things, that is sort of the brand awareness element of things, my reputation and the reason for that is that first of all, I had consulted at Labs for several years, which meant that every client team that I had ever worked with there, the director remembered me, the product owner remember me. So a lot of people who had been clients of Labs – I didn't actually get anybody to be a client of mine who was a client of Labs, but the individuals I had worked with on those projects who had then changed jobs to go to different companies, reached out to me on some occasions. So that was one place that I got clients from. The other place that I gotten clients from has been my blog. Before I started my business, I had already been writing a tech blog for like 4, or 5 years and my goal with the tech blog has never actually been to get clientele, or make money. My goals for the blog when I started it were to write down what I was learning so that I would remember it and then after that, it was to figure out how to communicate my ideas so that I would have an easier time communicating them in the workplace. After that, it became an external validation source so that I would no longer depend on my individual manager's opinion of me to decide how good I was at programming. Only very recently has it changed to something like, okay, now I'm good enough at communicating and good enough at tech that I actually have something to teach anybody else. So honestly, for many years, I would see the viewership on my blog and I would be like, “Who are all these people? Why are they in my house?” Like, this is weird, but I would get some credibility from that. CASEY: They don't expect any tea from me. CHELSEA: Yeah. I really hope. I don't have enough to go around, [laughs] but it did help and that's where a lot of folks have kind of come from. Such that when I posted on my blog a post about how I'm going to be going indie. I've quit my job. I didn't really expect that to go anywhere, but a few people did reach out from that and I've been lucky insofar is that that has helped me sustain a client load in a way that I didn't really expect to. There's also, I would be remiss not to mention that what I do is I sling code for money for the majority of my consulting business, at least historically and especially in the beginning was exclusively that, and there's enough of a demand to have somebody come in and write code that that helped. It also helped that as I was taking on clients, I started to niche down specifically what I wanted to work on to a specific type of client and to a specific type problem. So I quickly got to the point where I had enough of a client load that I was going to have to make a choice about which clients to accept, or I was going to have to work over time. Now, the conventional wisdom in this circumstance is to raise your rates. Vast majority of business development resources will tell you that that's what you're supposed to do in this situation. But part of my goal in creating my consulting business had been to get out of burnout and part of the reason for the burnout was that I did not feel that the work that I was doing was contributing to a cause that made me feel good about what I was doing. It wasn't morally reprehensible, but I just didn't feel like I was contributing to a better future in the way that my self-identity sort of mandated that I did. It was making me irritable and all these kinds of things. MAE: I had the same thing, yeah. CHELSEA: Yeah. So it's interesting to hear that that's a common experience, but if I were to raise my rates, the companies that were still going to be able to afford me were going to be companies whose products were not morally reprehensible, but not things that coincided with what I was trying to get out of my consulting business. So what I did instead was I said, “I'm specifically looking to work with organizations that are contributing to basic scientific research, improving access for underserved communities, and combating the effects of climate change,” and kept my rates effectively the same, but niche down the clientele to that. That ended up being kind of how I did it. I find that rates vary from client to client in part, because of what you were talking about, Casey, wherein you have to hit the right price in order to even get clients board in certain circumstances. CASEY: Right. CHELSEA: I don't know a good way to guess it. My technique for this, which I don't know if this is kosher to say, but my technique for this has been whoever reached out to me, interested in bringing me on as a consultant for that organization, I ask that person to do some research and figure out what rate I'm supposed to pitch. That has helped a lot because a lot of times my expectations have been wildly off in those circumstances. One time I had somebody say to me, this was for a custom workshop they wanted. I was like, “What should I charge?” And they were like, “I don't know, a few thousand.” I was like, “Is that $1,200? Is that $9,000? I don't know how much money that is,” and so they went back and then they came back and they were able to tell me more specifically a band. There was absolutely no way I would've hit that number accurately without that information. CASEY: Yeah, and different clients have different numbers. You setting your price standard flat across all customers is not a good strategy either. That's why prices aren't on websites so often. CHELSEA: Yeah. I find that it does depend a lot. There's similarly, like I said, a lot of my clients are clients who are contributing to basic scientific research are very often grant funded and grants funding is a very particular kind of funding. It can be intermittent. There has to be a skillset on the team for getting the grant funding. A lot of times, to be frank, it doesn't support the kinds of rates that somebody could charge hourly in a for-profit institution. So for me, it was worth it to make the choice that this is who I want to work with. I know that my rate is effectively capped at this, if I'm going to do that and that was fine by me. Although, I'm lying to say it was completely fine by me. I had to take a long, hard look in the mirror, while I was still in that last full-time job, and realize that I had become a person who gauged her self-worth by the salary that she commanded more than I was comfortable with. More than I wanted to. I had to figure out how to weaken that dependency before I was really able to go off and do my own thing. That was my experience with it. I'm curious whether y'all, well, in particular, Casey, did you find the same thing? CASEY: The self-worth by salary? CHELSEA: Yeah. CASEY: I felt that over time, yeah. Like I went from private sector big tech to government and I got a pay cut and I was like, “Ugh.” It kind of hurt a little and it wasn't even as much as I was promised. Once I got through the hiring process, it was lower than that and now I'm making way less. When I do my favorite impact thing, the board game, like if I made a board game about mental health for middle schoolers, which is something I really want to do, that makes less than anything else I could with my time. I'll be lucky to make money on that at all. So it's actually inverse. My salary is inversely proportional to how much impact I can have if I'm working anyway. So my dream is to have enough corporate clients that I can do half-time, or game impact, whatever other impact things I'm thinking about doing. I think of my impact a lot. Impact is my biggest goal, but the thing is salary hurts. If I don't have the salary and I want to live where I'm living and the lifestyle I have, I don't want to cut back on that and I don't need to, hopefully. CHELSEA: Right. CASEY: I'm hoping eventually, I'll have a steady stream of clients, I don't need to do the marketing and sales outreach as much and all those hours I kind of recoup. I can invest those in the impact things. I've heard people can do that. I think I'll get there. CHELSEA: No, I think you absolutely will. Mae, I'm curious as to your experience, because I know that you have a lot of experience with a similar calculation of determining which things are going to provide more income, which things are probably going to provide less income, and then balancing across a bunch of factors like money, but also impact, time spent, emotional drain, and all that stuff. MAE: Well, Chelsea. [laughter] I am a real merry go round in this arena. So before I became a programmer, I had a state job, I was well paid, and I was pretty set. Then I was a programmer and I took huge pay cut because I quit. I became a programmer when I was 37 years old. So I already had a whole career and to start at the beginning and be parallel with 20-year-old so it's not just like my salary, but also my level and my level of impact on my – and level of the amount of people who wanted to ask me for my advice [laughs] was significantly different. So like the ego's joking stopped and so when you mentioned the thing about identity. Doing any kind of consulting in your own deal is a major identity reorganization and having the money, the title, the clout, and the engagement. Like a couple years, I have spent largely alone and that is very different than working at a place where I have colleagues, or when I live somewhere and have roommates. But I have found signing up for lots and lots of different social justice and passion project things, and supporting nonprofits that I believe in. So from my perspective, I'm really offering a capacity building grant out of my own pocket, my own time, and my own heart and that has been deeply rewarding and maybe not feel much about my identity around salary. Except it does make me question myself as an adult. Like these aren't the best financial decisions to be making, [chuckles] but I get enough out of having made them that it's worth it to me. One of the things probably you were thinking of, Chelsea, we worked together a little bit on this mutual aid project that I took on when the pandemic started and I didn't get paid any dollars for that and I was working 18 hours a day on it, [chuckles] or something. So I like to really jump in a wholeheartedly and then once I really, really do need some dollars, then I figure something else out. That is kind of how I've ebbed and flowed with it. But mostly, I've done it by reducing my personal overhead so that I'm not wigged about the money and lowering whatever my quality-of-life spending goals [chuckles] are. But that also has had to happen because I have not wanted to and I couldn't get myself to get excited about marketing of myself and my whole deal. Like I legit still don't have a website and I've been in operation now since 2014 so that's a while. I meet people and I can demonstrate what it is and I get clients and for me, having only a few clients, there's dozens of people that work for each one. So it's more of an organization client than a bunch of individuals and I can't actually handle a ton. I was in a YCombinator thing that wanted me to really be reporting on income, growth rates, and all of these number of new acquisition things, and it just wasn't for me. Those are not my goals. I want to make sure that this nonprofit can help more people this year and that they can get more grant money because they know how many people they helped and that those people are more efficient at their job every day. So those are harder to measure. It's not quite an answer to your question, [laughs] but I took it and ran a little. CHELSEA: No, I appreciate that. There is a software engineer and a teacher that I follow on Twitter. His name is GeePawHill. Are y'all familiar with GeePawHill? MAE: No. CHELSEA: And he did a thread a couple of days ago that this conversation reminds me of and I found it. Is that all right if I read like a piece of it and paraphrase part of it? MAE: Yes, please. CHELSEA: Okay. So this is what he says. He says, “The weirdest thing about being a teacher for young geek minds: I am teaching them things…that their actual first jobs will most likely forbid them to do. The young'uns I work with are actually nearly all hire-able as is, after 18 months of instruction, without any intervention from me. The problem they're going to face when they get to The Show isn't technical, or intellectual at all. No language, or framework, or OS, or library, or algorithm is going to daunt them, not for long. No, the problem they're going to face is how to sustain their connection to the well of geek joy, in a trade that is systematically bent on simultaneously exploiting that connection while denying it exists and refusing any and all access to it. It is possible, to stick it out, to acquire enough space and power, to re-assert one's path to the well. Many have done it; many are doing it today. But it is very hard. Very hard. Far harder than learning the Visitor pattern, or docker, or, dart, or SQL, or even Haskell. How do you tell people you've watched “become” as they bathed in the cool clear water that, for some long time, 5 years or more, they must…navigate the horrors of extractive capitalist software development? The best answer I have, so far, is to try and teach them how and where to find water outside of work. It is a lousy answer. I feel horrible giving it. But I'd feel even more horrible if I didn't tell them the truth.” CASEY: I just saw this thread and I really liked it, too. I'm glad you found it. MAE: Oh, yeah. I find it honestly pretty inspiring, like people generally who get involved in the kinds of consulting gigs that we three are talking about, which is a little different than just any random consulting, or any random freelancing. CASEY: Like impact consulting, I might call that. MAE: Yeah. It's awesome if the money comes, but it's almost irrelevant [chuckles] provided that basic needs are meant. So that's kind of been my angle. We'll see how – talk to me in 20 more years when I'm [chuckles] trying to retire and made a lot of choices that I was happy with at the time. CASEY: This reminds me of a conversation I had with a friend who's an executive director of an orchestra in the nonprofit space and he was telling me that so many nonprofits shoot themselves in the foot by not doing enough fundraising, by not raising money, and that comes from not wanting to make money in a way because they're a nonprofit, money is not a motive, and everybody's very clear about that. That's noble and all, but it ends up hurting them because they don't have the money to do the impactful things they would as a nonprofit. Money is a necessary evil here and a lot of people are uncomfortable with it. Including me a lot of the time. Honestly, I have to tell myself not to. What would I tell a friend? “No, charge more money.” Okay, I guess I'll tell myself to do that now. I have this conversation with myself a lot. MAE: Yeah. I've been very aware that when I become anti-money, the well dries up. The money well. [laughs] CASEY: Yeah. MAE: And when I am respectful of and appreciative of money in the world, more comes my way. There is an internal dousing, I think that happens that one needs to be very careful about for sure. CASEY: One of the techniques I use with myself and with clients is a matrix where I write out for this approach, this thing that I'm thinking about how much money will it make, how much impact will it have on this goal, and all the different heuristics I would use to make the decision, or columns and all the options arose. I put numbers in it and I might weight my columns because money is less important than impact, but it's still important. It's there. I do all this math. In the end, the summary column with the averages roughly matches what's in my head, which is the things that are similar in my head are similar on paper, but I can see why and that's very clarifying for me. I really like being able to see it in this matrix form and being able to see that you have to focus on the money some amount. If you just did the high impact one, it wouldn't be on the top of the list. It's like, it's hard to think about so many variables at once, but seeing it helps me. CHELSEA: It is. GeePaw speaks to that some later in the thread. He says, “You've got to feed your family. You've got to. That's not negotiable. But you don't got to forget the well. To be any good at all, you have to keep finding the well, keep reaching it, keep noticing it. Doesn't matter whether it's office hours, or after hours. Matters whether you get to it. The thing you've got to watch, when you become a professional geek, isn't the newest tech, and it sure as hell isn't the org's process. You've got to watch whether, or how you're getting to the well. If you're getting to the well, in whatever way, you'll stay alive and change the world.” I think I'm curious as to y'all's thoughts on this, but like I mentioned earlier, I have a full-time job and I also do this consulting on the side. I also teach. I teach at the Master's program in computer science at University of Chicago. I do some mentoring with an organization called Emergent Works, which trains formerly incarcerated technologists. The work situation that I have pieced together for myself, I think manages to get me the income I need and also, the impact that I'm looking for and the ability to work with people and those kinds of things. I think my perspective at this point is that it's probably difficult, if it's realistic at all, to expect any one position to be able to meet all of those needs simultaneously. Maybe they exist, but I suspect that they're relatively few and far between and I think that we probably do ourselves a disservice by propagating this idea that what you need to do is just make yourself so supremely interview-able that everybody wants to hire you and then you get to pick the one position where you get to do that because there's only one in the entirety of tech, it's that rare. Sure, maybe that's an individualist way to look at it. But when we step back and look more closely, or when we step back and look more broadly at that, it's like, all right, so we have to become hypercompetitive in order to be able to get the position where we can make enough while helping people. Like, the means there seem kind of cutthroat for the ends, right? [laughs] CASEY: This reminds me of relationships, too and I think there's a lot of great parallels here. Like you shouldn't expect your partner to meet all of your needs, all of them. MAE: I was thinking the same thing! CASEY: Uh huh. Social, emotional, spiritual, physical, all your needs cannot possibly by one person and that is so much pressure to put on that person, CHELSEA: Right. CASEY: It's like not healthy. CHELSEA: Right. CASEY: You can choose some to prioritize over others for your partner, but you're not going to get a 100% of it and you shouldn't. CHELSEA: Well, and I find that being a conversation fairly regularly in monogamous versus polyamorous circles as well. Like, how much is it appropriate to expect of a partner? But I think it is a valid conversation to have in those circles. But I think that even in the context of a monogamous relationship, a person has other relationships—familial relationships, friend relationships—outside of that single romantic relationship. CASEY: Co-workers, community people, yeah. CHELSEA: Right. But even within that monogamous context, it's most realistic and I would argue, the most healthy to not expect any one person to provide for all of your needs and rather to rely on a community. That's what we're supposed to be able to do. CASEY: Yeah. MAE: Interdependence, not independence. CHELSEA: Right. CASEY: It's more resilient in the face of catastrophe, or change in general, mild, more mild change and you want to be that kind of resilient person for yourself, too. Just like you would do a computer system, or an organization. They should be resilient, too. MAE: Yes. CASEY: Your relationship with your job is another one. MAE: Totally. CHELSEA: Right. And I think that part of the reason the burnout is so quick – like the amount of time, the median amount of time that somebody spends at a company in tech is 2.2 years. MAE: I know, it's so weird. CHELSEA: Very few companies in tech have a large number of lifers, for example, or something like that. There are a number of reasons for that. We don't necessarily have to get into all of them, although, we can if you want. But I think one of them is definitely that we expect to get so much out of a full-time position. Tech is prone. due to circumstances of its origin, to an amount of idealism. We are saving the world. We, as technologists, are saving the world and also, we, as technologists, can expect this salary and we, as technologists, are a family and we play ping pong, and all of these things – [laughter] That contribute to an unrealistic expectation of a work environment, which if that is the only place that we are getting fulfillment as programmers, then people become unsatisfied very quickly because how could an organization that's simultaneously trying to accomplish a goal, meet all of these expect for everybody? I think it's rare at best. CASEY: I want to bring up another example of this kind of thing. Imagine you're an engineer and you have an engineering manager. What's their main job? Is it to get the organization's priorities to be done by the team, like top-down kind of thing? We do need that to happen. Or is it to mentor each individual and coach them and help them grow as an engineer? We need that somewhere, too, yeah. Or is it to make the team – like the team to come together as a team and be very effective together and to represent their needs to the org? That, too, but we don't need one person to do all three of those necessarily. If the person's not technical, you can get someone else in the company to do technical mentorship, like an architect, or just a more senior person on, or off the team somewhere else. But we put a lot of pressure on the engineering managers to do that and this applies to so many roles. That's just one I know that I can define pretty well. There's an article that explains that pretty well. We'll put in the show notes. MAE: Yes! So what I am currently doing is I have a not 40 hours a week job as an engineering manager and especially when I took the gig, I was still doing all of these pandemic charity things and I'm like, “These are more important to me right now and I only have so many hours in the day. So do you need me to code at this place? I can, but do you need me to because all those hours are hours I can go code for all these other things that I'm doing,” and [laughs] it worked. I have been able to do all three of the things that you're talking about, Casey, but certainly able to defer in different places and it's made me – this whole thing of not working full-time makes you optimize in very different ways. So I sprinkle my Slack check-ins all day, but I didn't have to work all day to be present all day. There's a lot that has been awesome. It's not for everyone, but I also have leaned heavily on technical mentorship happening from tech leads as well. CASEY: Sounds good. MAE: But I'm still involved. But this thing about management, especially in tech being whichever programmer seems like the most dominant programmer is probably going to be a good needs to be promoted into management. Just P.S. management is its own discipline, has its own trajectory and when I talk to hiring managers and they only care about my management experience in tech, which is 6 years, right? 8, but I have 25 years of experience in managing. So there's a preciousness of what it is that we are asking for the employees and what the employees are asking of the employer, like you were talking about Chelsea, that is very interesting. It's very privileged, and does lead a lot of people to burnout and disappointment because their ideas got so lofty. I just want to tie this back a little bit too, something you read in that quote about – I forget the last quote, but it was something about having enough to be able to change the world and it reminded me of Adrienne Maree Brown, pleasure activism, emergent strategy, and all of her work, and largely, generations of Black women have been saying, “Yo, you've got to take care [chuckles] of yourself to be able to affect change.” Those people have been the most effective and powerful change makers. So definitely, if you're curious about this topic, I urge you to go listen to some brilliant Black women about it. CASEY: We'll link that in the show notes, too. I think a lot about engineering managers and one way that doesn't come up a lot is you can get training for engineering managers to be stronger managers and for some reason, that is not usually an option people reach for. It could happen through HR, or it could happen if you have a training budget and you're a new EM, you could use your training budget to hire coaching from someone. I'm an example. But there's a ton of people out there that offer this kind of thing. If you don't learn the leadership skills when you switch roles, if you don't take time to learn those skills that are totally learnable, you're not going to have them and it's hard to apply them. There's a lot of pressure to magically know them now that you've switched hats. MAE: And how I don't understand why everyone in life doesn't have a therapist, [laughs] I don't understand why everyone in life doesn't have multiple job coaches at any time. Like why are we not sourcing more ideas and problem-solving strategies, and thinking we need to be the repository of how to handle X, Y, Z situation? CASEY: For some reason, a lot of people I've talked to think their manager is supposed to do that for them. Their manager is supposed to be their everything; their boss. They think the boss that if they're bad, you quit your job. If they're good, you'll stay. That boss ends up being their career coach for people, unless they're a bad career coach and then you're just stuck. Because we expect it so strongly and that is an assumption I want everyone listening to question. Do you need your manager at work to be that person for you? If they are, that's great. You're very fortunate. If not, how can you find someone? Someone in the community, a friend, family member, a professional coach, there's other options, other mentors in the company. You don't have to depend on that manager who doesn't have time for you to give you that kind of support. CHELSEA: So to that end, my thinking around management and mentorship changed about the time I hit – hmm. It was a while ago now, I don't know, maybe 6 years as a programmer, or something like that. Because before that, I was very bought into this idea that your manager is your mentor and all these types of things. There was something that I realized. There were two things that I realized. The first one was that, for me, most of my managers were not well set up to be mentors to me and this is why. Well, the truth is I level up quickly and for many people who are managers in a tech organization, they were technologists for 3 to 5 years before they became managers. They were often early enough in their career that they didn't necessarily know what management entailed, or whether they should say no based on what they were interested in. Many managers in tech figure out what the job is and then try to find as many surreptitious ways as possible to get back into the code. MAE: Yeah. CHELSEA: Additionally, many of those managers feel somewhat insecure about their weakening connection to the code base of the company that they manage. MAE: Yeah. CHELSEA: And so it can be an emotionally fraught experience for them to be mentor to someone whose knowledge of the code base that they are no longer in makes them feel insecure. So I learned that the most effective mentors for me – well, I learned something about the most effective mentors for me and I learned something of the most effective managers for me. I learned that the most effective managers for me either got way out ahead of me experience wise before they became managers, I mean 10 years, 15 years, 20 years, because those are not people who got promoted to management because they didn't know to say no. Those are people who got promoted to management after they got tired of writing code and they no longer staked their self-image on whether they're better coders than the people that they manage. That's very, very important. The other type of person who was a good manager for me was somebody who had never been a software engineer and there are two reasons for that. First of all, they trended higher on raw management experience. Second of all, they were not comparing their technical skillset to my technical skillset in a competitive capacity and that made them better managers for me, honestly. It made things much, much easier. And then in terms of mentors, I found that I had a lot more luck going outside of the organization I was working for mentors and that's again, for two reasons. The first one is that a lot of people, as they gain experience, go indie. Just a lot of people, like all kinds. Some of my sort of most trusted mentors. Avdi Grimm is somebody I've learned a lot from, indie effectively at this point. GeePawHill, like I mentioned, indie effectively at this point. Kenneth Mayer, indie effectively at this point. And these are all people who had decades of experience and the particular style of programming that I was doing very early in my career for many years. So that's the first reason. And then the second reason is that at your job, it is in your interest to succeed at everything you try—at most jobs. And jobs will tell you it's okay to fail. Jobs will tell you it's okay to like whatever, not be good at things and to be learning. But because if I'm drawing a paycheck from an organization, I do not feel comfortable not being good at the thing that I am drawing the paycheck for. MAE: Same. CHELSEA: And honestly, even if they say that that's the case, when the push comes to shove and there's a deadline, they don't actually want you to be bad at things. Come on! That doesn't make any sense. But I've been able to find ambitious projects that I can contribute to not for pay and in those situations, I'm much more comfortable failing because I can be like, “You know what, if they don't like my work, they can have all their money back.” And I work on a couple projects like that right now where I get to work with very experienced programmers on projects that are interesting and challenging, and a lot of times, I just absolutely eat dirt. My first PR doesn't work and I don't know what's wrong and the whole description is like somebody please help and I don't feel comfortable doing that on – if I had to do it at work, I would do it, but I'm not comfortable doing it. I firmly believe that for people to accelerate their learning to their full capacity for accelerating their learning, they must place themselves in situations where they not only might fail, but it's pretty likely. Because that's what's stretching your capacity to the degree that you need to get better and that's just not a comfortable situation for somewhere that you depend on to make a living. And that ended up being, I ended up approaching my management and my mentorship as effectively mutually exclusive things and it ended up working out really well for me. At this particular point in time, I happened to have a manager who happened to get way out ahead of me technically, and is willing to review PRs and so, that's very nice. But it's a nice-to-have. It's not something that I expect of a manager and it's ended up making me much more happy and manage relationships. MAE: I agree with all of that. So well said, Chelsea. CHELSEA: I try, I try. [laughs] Casey, are there things that you look for specifically in a manager? CASEY: Hmm. I guess for that question, I want to take the perspective inward, into myself. What do I need support on and who can I get that from? And this is true as also an independent worker as a consultant freelancer, too. I need support for when things are hard and I can be validated from people who have similar experiences, that kind of like emotional support. I need technical support and skills, like the sales I don't have yet and I have support for that, thank goodness. Individuals, I need ideally communities and individuals, both. They're both really important to me and some of these could be in a manager, but lately, I'm my own manager and I can be none of those things, really. I'm myself. I can't do this external support for myself. Even when I'm typing into a spreadsheet and the computer's trying to be a mirror, it's not as good as talking to another person. Another perspective that I need support on is how do I know what I'm doing is important and so, I do use spreadsheets as a mirror for that a lot of the time for myself. Like this impact is having this kind of magnitude of impact on this many people and then that calculates to this thing, maybe. Does that match my gut? That's literally what I want to know, too. The numbers aren't telling me, but talking to other people about impact on their projects really kind of solidifies that for me. And it's not always the client directly. It could be someone else who sees the impact I'm having on a client. Kind of like the manager, I don't want to expect clients to tell me the impact I'm having. In fact, for business reasons, I should know what the impact is myself, to tell them, to upsell them and continue it going anyway. So it really helps me to have peers to talk through about impact. Like that, too types of support. What other kinds of support do you need as consultants that I didn't just cover? MAE: I still need – and I have [laughs] hired Casey to help me. I still need a way to explain what it is that I am offering and what the value of that really is in a way that is clear and succinct. Every time I've gone to make a website, or a list of what it is that I offer, I end up in the hundreds of bullet points [laughs] and I just don't – [overtalk] CASEY: Yeah, yeah. MAE: Have a way to capture it yet. So often when people go indie, they do have a unique idea, a unique offering so finding a way to summarize what that is can be really challenging. I loved hearing you two when you were talking about knowing what kinds of work you want to do and who your ideal customer is. Those are things I have a clearer sense of, but how to make that connection is still a little bit of a gap for me. But you reminded me in that and I just want to mention here this book, The Pumpkin Plan, like a very bro business book situation, [chuckles] but what is in there is so good. I don't want to give it away and also, open up another topic [laughs] that I'll talk too long about. So I won't go into it right now, but definitely recommend it. One of the things is how to call your client list and figure out what is the most optimal situation that's going to lead toward the most impact for everybody. CASEY: One of the things I think back to a lot is user research and how can we apply that this business discovery process. I basically used the same techniques that were in my human computer interaction class I took 10, or 15 years ago. Like asking open ended questions, trying to get them to say what their problems are, remembering how they said it in their own words and saying it back to them—that's a big, big step. But then there's a whole lot of techniques I didn't learn from human computer interaction, that are sales techniques, and my favorite resource for that so far is called SPIN selling where SPIN is an acronym and it sounds like a wonky technique that wouldn't work because it's just like a random technique to pull out. I don't know, but it's not. This book is based on studies and it shows what you need to do to make big ticket sales go through, which is very different than selling those plastic things with the poppy bubbles in the mall stand in the middle of the hallway. Those low-key things they can manipulate people into buying and people aren't going to return it probably. But big-ticket things need a different approach than traditional sales and marketing knowledge and I really like the ideas in SPIN selling. I don't want to go into them today. We'll talk about it later. But those are two of the perspectives I bring to this kind of problem, user research and the SPIN selling techniques. I want to share what my ideal client would be. I think that's interesting, too. So I really want to help companies be happier and more effective. I want to help the employees be happier and more effective, and that has the impact on the users of the company, or whoever their clients are. It definitely impacts that, which makes it a thing I can sell, thankfully. So an organization usually knows when they're not the most happy, or the most effective. They know it, but my ideal client isn't just one that knows that, but they also have leadership buy-in; they have some leader who really cares and can advocate for making it better and they just don't know how. They don't have enough resources to make it happen in their org. Maybe they have, or don't have experience with it, but they need support. That's where I come in and then my impact really is on the employees. I want to help the employees be happier and more effective. That's the direct impact I want, and then it has the really strong, indirect impact on the business outcomes. So in that vein, I'm willing to help even large tech companies because if I can help their employees be happier, that is a positive impact. Even if I don't care about large tech companies' [chuckles] business outcomes, I'm okay with that because my focus is specifically on the employees. That's different than a lot of people I talk to; they really just want to support like nonprofit type, stronger impact of the mission and that totally makes sense to me, too. MAE: Also, it is possible to have a large and ever growing equitably run company. It is possible. I do want to contribute toward that existing in the world and as much as there's focus on what the ultimate looking out impact is, I care about the experience of employees and individuals on the way to get there. I'm not a utilitarian thinker. CASEY: Yeah, but we can even frame it in a utilitarian way if we need to. If we're like a stakeholder presentation, if someone leaves the company and it takes six months to replace them and their work is in the meantime off board to other people, what's the financial impact of all that. I saw a paper about it. Maybe I can dig it up and I'll link to it. It's like to replace a person in tech it costs a $100K. So if they can hire a consultant for less than a $100K to save one person from leaving, it pays for itself. If that number is right, or whatever. Maybe it was ten employees for that number. The paper will say much better than I will. CHELSEA: I think that in mentioning that Casey, you bring up something that businesses I think sometimes don't think about, which is some of the hidden costs that can easily be difficult to predict, or difficult to measure those kinds of things. One of the hidden costs is the turnover costs is the churn cost because there's how much it takes to hire another person and then there's the amount of ramp time before that person gets to where the person who left was. CASEY: Right, right, right. CHELSEA: And that's also a thing. There's all the time that developers are spending on forensic software analysis in order to find out all of the context that got dropped when a person left. CASEY: Yeah. The one person who knew that part of the code base, the last one is gone, uh oh. CHELSEA: Right. CASEY: It's a huge trust. And then engineering team is often really interested in conveying that risk. But if they're not empowered enough and don't have enough bandwidth time and energy to make the case, the executive team, or whoever will never hear it and they won't be able to safeguard against it. MAE: Or using the right language to communicate it. CASEY: Right, right. And that's its own skill. That's trainable, too thankfully. But we don't usually train engineers in that, traditionally. Engineers don't receive that training unless they go out of their way for it. PMs and designers, too, honestly. Like the stakeholder communication, everybody can work on. MAE: Yeah. CASEY: That's true. MAE: Communication. Everyone can, or not. Yes. [laughs] I learned the phrase indie today. I have never heard it and I really like it! It makes me feel cool inside and so love and – [overtalk] CASEY: Yeah, I have no record label, or I am my own record label, perhaps. MAE: Yo! CASEY: I've got one. I like the idea of having a Patreon, not to make money, but to have to help inspire yourself and I know a lot of friends have had Patreons with low income from it and they were actually upset about it. So I want to go back to those friends and say, “Look, this prove some people find value in what you're doing.” Like the social impact. I might make my own even. Thank you. MAE: I know I might do it too. It's good. That's good. CHELSEA: Absolutely. Highly recommended. One thing that I want to take away is the exercise, Casey, that you were talking about of tallying up all of the different things that a given position contributes in terms of a person's needs. Because I think that an exercise like that would be extremely helpful for, for example, some of my students who are getting their very first tech jobs. Students receive a very one-dimensional message about the way that tech employment goes. It tends to put set of five companies that show remain unnamed front and center, which whatever, but I would like them to be aware of the other options. And there is a very particular way of gauging the value of a tech position that I believe includes fewer dimensions than people should probably consider for the health of their career long-term and not only the health of their career, but also their health in their career. CASEY: One more parting thought I want to share for anyone is you need support for your career growth, for your happiness. If you're going to be a consultant, you need support for that. Find support in individuals and communities, you deserve that support and you can be that support for the people who are supporting you! It can be mutual. They need that, too.
The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building. Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year? kevin.snow@time-on-target.com www.time-on-target.com Get Different: Marketing That Can't Be Ignored!: https://amzn.to/3dmTBei The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field: https://amzn.to/32ZOMpv Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: https://amzn.to/3DotWg1 Fortitude: American Resilience in the Era of Outrage: https://amzn.to/32ZtN6e MONEY Master the Game: 7 Simple Steps to Financial Freedom: https://amzn.to/3oopxp3 Leadership Strategy and Tactics: Field Manual: https://amzn.to/3GfxFhC Extreme Ownership: How U.S. Navy SEALs Lead and Win: https://amzn.to/2ZWRVFq Get Soldier Girl Coffee, the best female Veteran owned and operated coffee company there is: https://businessandbrewsshow.com/soldier-girl-coffee WARNING: 18+ only: Check out our other podcast Veteran Talk Show at www.veterantalkshow.com/listen --- Send in a voice message: https://anchor.fm/businessandbrews/message
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Join our Business Growth Accelerator program and be a Case Study. We're taking on a few new clients as case studies in our BGA program where we guarantee a $4000 increase in recurring revenue.. If you'd like to work with me, Fred Zoller and Justin Yule to grow your clientele and revenue you learn more here https://patrigsby.com/the-business-growth-accelerator - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard - Become part of our exclusive coaching group – Ideal Business Academy. My favorite thing to do is help entrepreneurs build their Ideal Business, if you'd like to learn what the IBA is all about and determine whether you might be a fit, visit http://PatRigsby.com/ideal-business-academy-2018 - Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.
After living what he thought was the good life as a financial advisor, Chris came to see how messed up the advice he was giving his clients. He also saw how messed up his own finances were and knew he had to change. Chris was getting multiple debt collection calls each day, feeling extremely depressed, and didn't know where to turn….until he came across some powerful insights that forever changed his life. In this episode of DreamNation, we learn what those insights were and how we can turn our focus from fixing debt to eliminating debt with more cash flow. Chris and Casanova will break down how to stack your cash flow so you can pay off debts and start living the life of your dreams. Here's What You Missed Why Chris Miles says you shouldn't listen to Wall Street advisors (and what he did instead) His biggest mistake in real estate The one question Chris learned that helped him dig out of the one million dollars of debt he was in How Chris turned collection calls into a friendly conversation How do I avoid debt in my business? How do you get on a big name podcast like Entrepreneur on Fire? Knowledge Nuggets {1:27] Going Your Own Way One of Chris' early superpowers )that he would later use as an entrepreneur) was being OK with going his own way. In the first part of the podcast, Chris shares where he developed that skill. [7:04] Dropping Out of the Rat Race Chris took the traditional route of going to college and getting a job, but he didn't feel that the job gave him any satisfaction or freedom. Chris explains what he decided to do and why. [10:10} Leaving Wall Street Being a financial advisor was supposed to be a dream for Chris, but it turned out to be a nightmare. Chris learned that the stock market advice he was giving wasn't helping anyone (including himself), so he got out Chris shares his lessons about why he believes most people shouldn't be in the stock market [16:47] Climbing Out of Debt Chris had his own business on his terms, but things were going horribly wrong. Chris shares how he got to the path of owning a million dollars and the mindset and money strategies he used to get out. [32:28] Scaling Millions Once Chris got back on his feet, he learned more lessons that getting more money is about adding more value, not from taking. Following that philosophy, Chris learned how to give more value and ask the right questions. That led him to bigger stages, like the Entrepreneur on Fire podcast. Chris shares the incredible story of how he got on the Entrepreneur on Fire podcast and how he used that experience to make more money than he ever did before. Important Reads & Links Three Feet from Gold: Updated Anniversary Edition: Turn Your Obstacles into Opportunities! By Sharon Lechter Trump Never Give Up: How I Turned My Biggest Challenges into Success by Donald Trump The Art of the Comeback by Donald Trump The 4-Hour Workweek by Tim Ferriss The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Love #DreamNation? Check Us Out on Apple Podcasts! At Dream Nation, we're all about building dreams. We do that through podcasts that motivate, educate, and entertain our listeners with some of the best entrepreneurs from around the world to get you to the best tips to level up your game in business in life. If you enjoyed this episode and want to keep building your dream, subscribe to the DreamNation podcast using the links below. Dream Nation on Apple Podcasts Dream Nation podcast website Dream Nation Facebook group Catch your host on Instagram (@casanova_brooks) If you are in DreamNation, thank you! Feel free to leave a review or share with a friend. Dream Nation podcast website Dream Nation Facebook group Visit Our YouTube Channel - DreamNation Listen My Podcast - DreanNation Podcast Catch your host on Instagram (@casanova_brooks).
Getting referrals is a lot easier when you are Remarkable. Getting people to talk about you, share you, tell the stories about the experience they've had with you, is a lot easier when you are remarkable. But the key to having a remarkable business isn't about just being remarkable it is so much more In this Get More Referrals Today podcast we explore how being remarkable starts with you being remarkable and how you need to change your thinking immediately If you loved the episode, we would love for you to share it on and leave a review on your favourite podcast platform.. Don't forget to subscribe to us on... ITunes Spotify YouTube Google Play Join The Million Dollar Referral Network On Facebook Here See How Good You Are At Referral Marketing By Taking The Quiz
Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we're taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we'll be back with new episodes for you very soon! Dr. Sabrina sits down with her guest, Christine Rico, to shed some light on things that we may not be thinking about in our business that have a pretty significant impact on whether or not we're building a profitable, sustainable business. Christine Rico is a good friend and colleague of Dr. Sabrina. She is the owner of CFO On Speed Dial and a fellow Profit First Professional. Christine is a financial consultant, business growth expert, and social entrepreneur who got her start in financial management while keeping the books for Cooperative Home Care Associates in the Bronx, NY more than 20 years ago. The Cooperative was then a start-up and is now the country's largest worker-owned business. At CFO On Speed Dial, Christine and her team help business owners set and reach financial goals and build companies that are making healthy, sustainable food products, installing renewable energy systems, and growing high-impact consulting businesses. Christine works with companies to improve profitability, craft expansion plans grounded in the company's overall goals and vision, and get the cash that businesses need to grow. She is on a mission to close the gender-revenue gap by helping women-owned companies accelerate growth. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The “Gender Revenue Gap”: While there is growth in the number of companies owned by women, the percentage of revenue that these women-owned companies bring in is appalling. Growing your company in incremental steps for the short term may be reality, but you have to know where you're going. If you don't have a big dream that you're aiming for, it's really hard to get outside of the day-to-day and what you think you can accomplish next. What is your big dream? What impact would it have if your business is bigger? Christine shares her vision and the impact she hopes for, with CFO on Speed Dial. Christine recommends reading Profit First by Mike Michalowicz for structure in how you think about cash in your business and gives an overview of her five fundamentals needed in order to move to the next level in business. Dr. Sabrina shares her own personal story about her introduction to the Profit First philosophy. The distinction between social impact and charitable giving and some ways we might be thinking about these in our business. Ideas on how to measure impact. Christine describes the role of a CFO. Checklist of infrastructure needed to scale a business. Links and Resources: American Express Annual Report on the State of Women-Owned Business How to Make Your Time Worth $10,000 an Hour Register your A-Player team members for Tap the Potential's Leadership Bootcamp: www.TapThePotential.com/Leadership NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Natasha Stewart is the powerhouse and mother of four at the helm of Business Jump, an online business that has helped hundreds of mothers jump start their dreams of running a profitable business from home. Nat's popular Facebook group Remarkable Business Mums has also helped thousands more like-minded business women in some way or another by the stories, expertise and realness she shares and documents in there on a daily basis. You can find out more about Nat at her website: https://businessjumpco.com
Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we're taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we'll be back with new episodes for you very soon! Freedom in your business: is this important to you? It's so important to David Jenyns that he systemized himself out of his business! Join us as he shares his compelling story of why it's so important to him, his passion for sharing it with others, and the surprising benefit of systemizing your own business. David's entrepreneurial journey begins back in his early 20's when he sold Australia's most-loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia's most trusted digital agencies, melbourneSEOservices.com. In 2016, he successfully systemized himself out of the business, hired a CEO, and stepped back from the daily operations. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Recognized as a high-achieving entrepreneur, you will find many of David's keynote presentations on YouTube including TEDx, WordCamp and Problogger. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: David shares how, when he found out his wife was pregnant, he was working 70 hours a week, which made him consider what kind of dad he wanted to be for his kids. He intuitively knew that systemizing the process was going to be his way out. He had a background in stock market trading and this had initially taught him about systems and plans. Getting stuck because he built the business around himself, locking him deeper and deeper in the business. Dr. Sabrina recognizes a key limiting belief in the story that David is relating: “This business needs me. My business is different. David gives us the worries that he had as he was considering how to systemize his business, and how he finally realized he didn't have to hold that bag. Dr. Sabrina's test that she relies on: “It's just the way it is.” If she starts thinking this, it is her red flag to stop and say, “Oh, no, sister, it doesn't have to be this. There could be another possibility.” David describes the process of getting his team involved of systemizing, in the midst of their busy-ness. He discovered that it's easier to have two people working on the systemization: one who has the knowledge, and one who does the documentation. If you can figure out what the problem is, then you can consult an expert who has that part of the process already figured out. Utilize GoPros and video cameras, talk it out, let somebody capture it, then the process can be put into place using these tools. Over-complicating things in small business is the biggest gap that David has recognized. A minimum, viable system is the place to start, and then test it out, and see what needs to be added. Other business opportunities open up for you once you systemize your business. Valuing opportunities for the experience over the money. Freeing people from the operations is David's dream. The deeper story behind David's “why”. “The Sheet” - a weekly allowance scorecard from childhood that taught David some important life lessons. Growing as a person, when your business begins to grow. Bad habits that need to be broken. David describes the benefits of systemHUB. Complexity is the enemy of systems and systemizations. Simplify as much as possible. Features actually take away from the outcome. Figure out and use the key systems that need to be in place for your business to function. Nail “simple” first! Want to learn more? Found out How to Make Your Time Worth $10,000 an Hour! Links and Resources: How to Make Your Time Worth $10,000 an Hour NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz Other Books Mentioned in This Episode: Traction: Get a Grip on Your Business by Gino Wickman Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter Scaling Up: How a Few Companies Make It…and Why the Rest Don't by Verne Harnish Authority Content: The Simple System for Building Your Brand, Sales, and Credibility by David Jenyns Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber
Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we're taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy, and we'll be back with new episodes for you very soon! There's a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this secret has on creating explosive, organic growth for those business owners utilizing it. These business owners are head and shoulders above their industry peers as a result of it. Dr. Sabrina shares her own experience implementing this secret. Donna and Dr. Sabrina discuss what they have learned from guiding clients through this process...what works and what doesn't work, the common pitfalls and missteps … and now you get to benefit from their insights. Donna Leyens began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. But her dream was to become a business owner and in 2002 she launched her first successful business with a partner. Seven years later, she became a Certified Professional Coach, and melded her business and coaching skills to follow her true passion - helping entrepreneurs create their dream business and their dream life. Donna is currently the President and co-founder of Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny. Show Highlights: There's a secret in The Pumpkin Plan, on Page 136, but so many people miss it! It's the “gold” of Pumpkin Planning, and it makes such a huge impact. The things a business owner resists the most in The Pumpkin Plan may actually be the most impactful. Having support through this process is important for encouragement and to help interpret the information that you're getting. The Wishlist interviews is the secret! Interviewing your top clients is the gold! Interacting with your clients on a regular basis is NOT the same. You cannot assume that you know what your clients are thinking. Dr. Sabrina shares how she also put off doing the Wishlist interviews. When she did, one client suggested she start doing the retreats. She discounted the idea at first, then decided to take a closer listen to what her other top clients were saying. She started paying attention to the themes, and that was the inspiration for starting the Breakthroughs on the Bayou Retreat. Dr. Sabrina discloses a scary moment concerning one of the Wishlist questions she asked her clients. They were looking for direction on how to hire great people and other hiring challenges, but she had no solution for them at the time. This was her path to writing How to Hire the Best, and it completely changed the trajectory of her business. Two things that Dr. Sabrina noticed that happened with the Wishlist interviews: 1) “I don't know how I'll ever fulfill these dreams, wishes, and needs that the clients have.” 2) “I knew that! I do that all the time, it's no big deal.” This is actually some of the most powerful content in the Wishlist interviews because what those clients are talking about are your strengths, and your team's strengths, that you are doing day in and day out. They're a byproduct of what you do and how you do life, that your top clients are appreciating. Donna lays out the Wishlist interview process: In the Pumpkin Plan process, before doing the Wishlist interviews, we do our Top Client Assessment. List all the clients, and go through a series of questions about those clients, and figure out who the very best 20% are. The top clients are the ones you want to interview because the information you get from your worst clients is not helpful to you. What your clients are telling you is what they notice about you; what is important to them. When you see a pattern, those are the things that are important to your top clients. It's not what we think, it's what our top clients think that matters. You can do marketplace analysis, and you can understand what the competition is, but no one is going to have that deep understanding of your business and your unique area of differentiation like you will when you've done these Wishlist interviews. Seeing the patterns of what your top clients are saying and connecting the pieces is the “gold”. The Wishlist interview questions are not your typical questions. They are interwoven with psychology that helps us get real answers and not just answers that are socially acceptable, or that they're saying to be nice to us. Dr. Sabrina tells us her favorite question to ask, and why. Donna provides insight into listening between the lines at client feedback. Like attracts like. If we can take the language of our top clients telling us what they appreciate most about us and we incorporate that into our branding, marketing, messaging, now we are speaking the language of the people we want to attract. Dr. Sabrina gives examples of words and phrases that come out during Wishlist interviews, and that get used over and over on the Profit by Design podcast. Donna shares her favorite question to ask, and why. How the Leadership Bootcamp program evolved. The leader is actually the first follower, who becomes the leader and shows the other team members how to fall in line. The main reason why business owners don't want to do the Wishlist interviews is because it involves talking to people, and they don't want it to feel like an imposition. But, it's all in the phrasing. Donna has tips! There's another path to business growth besides growing your client base, and that's serving your best clients better. The Pumpkin Plan is a FUN book to read. Your clients are the reason you're in business in the first place! Build your best clients and find out what you can do to make them happy, and the clients who are making your life miserable can be let go. Links and Resources: FREE Download! Dr. Sabrina's 5 Favorite Wishlist Interview Questions + How to Make Your Time Worth $10,000 an Hour Dr. Sabrina's Favorite TED Talk on Leadership: Leadership Lessons from Dancing Guy Register your A-Player team members for Tap the Potential's Leadership Bootcamp: www.TapThePotential.com/Leadership Virtual Partner Advantage Pumpkin Planned their Business and hosted Dr. Sabrina and the Breakthroughs on the Bayou Retreat Participants for a tour of their company. Catch the behind the scenes in this video: https://www.tapthepotential.com/ep-3-of-6-what-really-happened-at-2019-breakthroughs-on-the-bayou-4-week-vacation-retreat/ NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Andrew Tvardzik is today's guest, and he and his family have been a part of the Better Business, Better Life™ program for several years now. Upon joining the program, they were committed to not only building a business and making sales but to also creating a great place to work. In Episode 95, Andrew shared with us about the transformation his company was experiencing, as well as the challenges that it was facing head-on. Today, he brings us up-to-date on his powerful entrepreneurial journey that, with the guidance of the Better Business, Better Life™ program, has given him an amazing life and business that he could have never before imagined. Andrew Tvardzik was first introduced to running a business at 10 years of age. He started mowing lawns and built an impressive clientele for a 10-year-old. At 14, he got a job working for a restaurant facilities maintenance company. Andrew worked there for 11 years doing everything from sweeping the warehouse to running crews as a lead man to operations managers. In 2015, he went into business with his father doing remodeling and real estate investing. In 2018, they added Andrew's brother, Samuel, to the team and started Cedar Ridge Log Homes. Their goal is to become the premier cedar log home builders in Deep Creek, Maryland. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: A great company supports life for everyone in the company. Andrew shares the difference between his life from three years ago, and what it is like today. Following your immutable laws keep you safe, and let you know which opportunities you should pursue. Andrew reflects on how his company differentiates itself on both a local and national level. The value in asking your client what kind of experience they would like to have. Andrew addresses the common feeling that contractors often have that being profitable is unfair to their clients. Our customers need us to be profitable so they can depend on us to be there. Would you like to get in on the Better Business, Better Life™ jumpstart? Make an appointment with Darren, our Success Team Lead. We would love to support more business owners in doing what Andrew is doing! Connect with Andrew! Andrew's Instagram Andrew's Facebook Links and Resources: Survival Trap 95: The Right Clients Bring Peace and Personal Growth with Andrew Tvardzik How to Make Your Time Worth $10,000 an Hour NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Adam McKee is a client in our Better Business, Better Life™ program, and our featured guest today. Adam is the owner of Contemporary Woods. He is growing his business and he is gearing up to hire A-players so he can have a great team. Dedicated to creating a great place to work and being an employer of choice, Adam is also taking our How to Hire the Best course. His effort and intention are what struck the Tap the Potential team, and that's what puts Adam in our “Great Place to Work” spotlight! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: 89% of entrepreneurs have no system for attracting and hiring A-players in their business. Adam explains what drew him to the Better Business, Better Life™ program. Adam was both a Mike Michalowicz fan and a Donna Leyens fan before he ever became a Tap the Potential client! Part of Adam's new vision became no longer allowing his employees to slow, stop, or misdirect him from getting to his goals. Adam discusses what has been implemented to allow his newest A-player to flourish. Adam summarizes his A-player theory. The Choice Map™ is a powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”, where they can explore, learn, and invite conversation from their team. How the How to Hire the Best course differs from other online courses that Adam has signed up for in the past. Adam shares his story, and what he has learned from his struggles. Connect with Adam: Visit his website, check out his LinkedIn, like him on Facebook, or follow him on Instagram! Links and Resources: How to Make Your Time Worth $10,000 an Hour NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday surrounded by idiots by Thomas Erikson
Simon Meadows of Sterling Coaching is our guest today. Dr. Sabrina was a featured guest on his podcast a couple of months ago, and today, he takes the hot seat. One of the things that most impressed Dr. Sabrina during their conversation was Simon's willingness to share and reflect on his own experiences and how he uses that to serve those who he coaches. As Simon is based in the UK, we get the added pleasure of hearing from him an international perspective of what's going on today in small business. Simon Meadows has owned and run his own businesses in many sectors such as construction, retail, importing, online learning, aviation, and business coaching. He has always shared his experiences, good and bad, with others so that they can benefit and he loves to do this every day. Simon likes to be honest and plain-speaking, which comes from his 30+ years of working in and with the construction sector. He now has the privilege of being a coach for over 12 years and he also coaches other coaches from around the world. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Both Dr. Sabrina and Simon are certified “Fix This Next” advisors! Simon shares some of the misconceptions he had about coaching when he first started out in his early 20s, and what he has learned in terms of how to be more effective. Dr. Sabrina walks us through a simple exercise for becoming self-aware when we're on the hook and emotionally charged. Decision-making: what's the best method? Simon reflects on some of the ways that having a coach can make a difference as a business owner. To Simon, coaching is simply about three things: awareness, education, and accountability. Even coaches have a coach! When someone shares their experience with you, you get to pick and choose what you'd like to take away from that. They aren't trying to impose their will on you. Perspectives on coaching through COVID. Tip: If you're a business owner who has built up massive debt during the coronavirus event and it's causing you to lose sleep, implementing Profit First is the ticket out. Oftentimes, when we have one problem in our business, there are more. Simon explains how Fix This Next coaching helps you to know what your business needs from you next. Join Tap the Potential's Entrepreneurs Take Your Life Back! Facebook Group. Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! Connect with Simon: Visit Simon's Website, like him on Facebook, listen to his Podcast, or follow him on LinkedIn or Instagram. FREE gift from Simon: Download your free, authorized copy of Mike Michalowicz's Fix This Next eBook! Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz The 5 Second Rule by Mel Robbins
When small businesses don’t manage credit and collections well, it has a big impact on us as business owners. It affects our ability to grow, it affects our ability to hire a team and expand, and it keeps us on a treadmill. Having “more money in your bank account” is what we’ll be discussing with our guest today, because being Profit First professionals at Tap the Potential, our focus is helping clients get their expenses under control in creating profit, and money leaking out just undermines that. We are so pleased to be speaking with Katie Keich today, who will be sharing her experiences in supporting business owners around this often-overlooked area in our businesses. Katie Keich is a senior credit & collections executive with over a decade of experience and a proven track record working in the logistics and supply chain industry. Currently, she holds the role of Chief Operating Officer at Central Credit Audit and Statewide Tax Recovery, in addition to being the CEO of her own consulting company, Full Advantage, LLC. Full Advantage, LLC is an outsourced solution for billing, credit, and collections. Full Advantage looks, sounds, and feels like an extension of your company without the hassle of hiring, training, etc. Previous to that, she held the role of Vice President of Commercial Services, building out a new division of commercial services offering customized workshops, training, and consulting for insideARM and The iA Institute. Before that, she worked her way up from being an accounts receivable specialist to Director of Credit & Collections as the organization grew from a franchise with under $5M in revenue to a global logistics organization with $1.5B+ in revenue. It was Katie’s responsibility to establish a credit policy, build a collections department, and train sales and credit associates across the country. As the architect of her organization's credit and collection policy, Katie achieved credit losses at one point of .3% on revenues of $650M, a record unheard of in the business-to-business space. She is a five-time winner of her organization’s Special Recognition for Outstanding Performance. When she’s not out educating companies on how to reduce their credit losses without sacrificing sales and increased revenues, Katie spends her time writing, singing, and hanging out with her husband and daughter at home in Pennsylvania. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Katie explains how to start with the end in mind with considerations and strategies. Why all business isn’t good business. It’s important to do business with clients whose immutable laws are very similar to yours. Understand your client’s way of doing business. Questions to consider when negotiating credit with your client. Katies shares her Top 3 reasons why businesses don’t get paid on time. Dr. Sabrina explains the purpose of the “Profit Audit” for Tap the Potential’s clients coming into their program. You’re invited to join Tap the Potential’s Entrepreneurs Take Your Life Back! Facebook group. Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! Katie provides an overview of how her collections process works. If you have payments and collections issues, don’t miss Katie’s closing thoughts and her free gift to listeners! Connect with Katie! Katie’s LinkedIn, Instagram, & Facebook Full Advantage, LLC’s LinkedIn & Facebook Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Today’s guest, Jeff Brown, wears many hats, one of which is being the host of a podcast that has been a tremendous service to those of us who really desire to grow in our leadership. Fortunately for us, he has a new book coming out, Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career, which will be released on August 31, 2021. Listen in as Jeff shares more about his book, his podcast, and leadership strategies, plus he offers many nuggets of information that you are sure to find useful! For nearly 34 years, Jeff Brown has earned his living behind a microphone; first as an award-winning broadcaster and, more recently, as an award-nominated podcaster, consultant, and speaker. In 2013, Jeff launched the Read to Lead Podcast, a four-time Best Business Podcast nominee, featuring interviews with today's best business and non-fiction authors including actor and author Alan Alda, Stephen M. R. Covey, Seth Godin, John Maxwell, Liz Wiseman, Gary Vaynerchuk, Simon Sinek, Brian Tracy, Nancy Duarte, and over 300 more. Jeff has leveraged his experience as a former on-air personality to not only forge a successful path for his own podcast, but also coach and mentor numerous other award-winning and nominated podcasters as well. Additionally, he has worked with several multi-million-dollar businesses on the launch of their podcasts, including two of the largest churches in the US, and has even consulted the US government. In 2016, Jeff was tapped by the largest university in Tennessee to begin teaching their brand new podcasting course. Jeff and his work have been featured in Inc., Entrepreneur, and Hubspot, the blogs of Seth Godin, Chris Brogan, Jeff Goins, and Social Media Explorer, as well as publications like The Nashville Business Journal, The Tennessean, and hundreds of other blogs and podcasts. Jeff currently lives outside Nashville, TN with his wife Annie and their three Dachshunds. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: When Jeff became consistent about reading intentionally, he began to see his career trajectory skyrocket. His upcoming book tackles, in part, how technology is impacting not only what we think, but how we think. Quick Tip: Creating an index in the blank pages at the beginning of a book allows you to easily find pages that you want to refer to later. Reading should be less about remembering the material, and more about how it impacts your thinking. Jeff suggests ways to set up your reading environment for maximum effectiveness What are some of the books that have been impactful to you that have changed the course of your life over the last few years? Please join our new Facebook group, Entrepreneurs Take Your Life Back!, and tell us about it! Jeff details five of the most common habits among the successful authors and business leaders with whom he has connected. How To Make Your Time Worth $10,000 an Hour: Download your Chart of $10,000 an Hour Activities! Connect with Jeff! Listen to his podcast by visiting his website, check out his LinkedIn, or follow him on Twitter and Instagram. FREE E-BOOK! Download Jeff’s gift to you: D.R.E.A.M. Big: 5 Personal Habits That Will Supercharge Your Life PRE-ORDER Jeff’s new book, Read to Lead, and save 40%! Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Who Moved My Cheese? by Spencer Johnson
In this episode, I speak to the talented and insightful health and cross-cultural coach Katheryn Gronauer. We talk about entrepreneurship and how Katheryn made it from Florida, boarding school, to running her successful business, Thrive Japan. It was serendipity to meet Katheryn, and you'll hear a bit about how she's working with me and my team at FocusCore. We chat about health, what it is and how to ease into it, eastern holistic health, and how to recharge. Katheryn gives us some tips to get healthy. I get excited about her book recommendation as I too have it as a must read for anyone starting a business: Michael E. Gerber's "The E Myth". Read it! After the show, Katheryn made another nice book recommendation, Mike Michalowicz's The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any FieldLinks to find Katheryn: www.thrivetokyo.comwww.linkedin.com/in/katheryngronauerwww.instagram.com/katheryngronauerLinks to find me:www.barefootlunch.comwww.japan.focuscoregroup.com
If you have ever struggled with stretching and growing as an entrepreneur while working from your gifts, while still being able to serve your clients, then don’t miss today’s lively conversation with Ramon Ray! There’s so much we can learn from our guest today. We hope you’ll join us! Ramon Ray is an in-demand expert on small business success. He's a global keynote speaker, event host and emcee, entrepreneur, and best-selling author. Ramon inspires and educates thousands of business owners a year and works with leading brands to help them reach small businesses. He's the founder of SmartHustle.com and Entrepreneur in Residence at Oracle NetSuite. Ramon has started four companies and sold two of them, and his fourth book, Celebrity CEO, is about building a community and personal brand. Ramon has been invited to testify at the United States Congress and speak at the White House and has shared the stage with celebrity business thought leaders such as Seth Godin, Simon Sinek, Gary Vaynerchuk, and others. He's interviewed all five Shark Tank Sharks, including Daymond John, Barbara Corcoran, Lori Greiner, Mark Cuban, and Robert Herjavec. Ramon has also interviewed President Obama and joined Ivanka Trump at the Global Entrepreneurship Summit in India. Get to know Ramon better at http://www.ramonray.com. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: “Who am I, if this business doesn’t need me?” Balancing the highest and best use of your time as you serve. How To Make Your Time Worth $10,000 an Hour: Download your Chart of $10,000 an Hour Activities! Ramon shares his current growing edges after twenty years as an entrepreneur. Encourage your entrepreneurial team members to understand what your clients are going through and to be thought leaders in their own areas. Don’t stifle their growth! Ramon unpacks his areas of struggle with Dr. Sabrina. If working with someone does not serve you, refer the request to a different resource, so that you do not do that person a disservice. Smart partnerships and our individual gifts. Dr. Sabrina offers powerful questions to get the ideas and opportunities going. Connect with Ramon: Ramon’s website FREE Download from Ramon: The Celebrity CEO Blueprint Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
SBC017 - Building a Business to Run Itself with Mike Michalowicz Mike Michalowicz is a small business wizard and author of five business-strategy books, including Clockwork: Design Your Business to Run Itself and The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business Even if You're at the End of Your Roll. Mike is the co-founder and CEO of Profit First Professionals, a membership organization that guides businesses to higher and more consistent levels of profitability. He graduated from Virginia Tech with degrees in Finance and Management Science and is a former columnist for the Wall Street Journal. Mike joins me today to share his philosophy on how entrepreneurs should prioritize the profit in their business. He explains how to create a profit first strategy and why you should get into the habit of rewarding yourself with profit rather than reinvesting in your business. He dives into the three central issues that make owning and managing a small business a struggle for many entrepreneurs and strategies to recognise and avoid them. Mike also shares the models which help you build a business that is not solely dependent on you. “We must move to a visionary, a strategic, tactical type of role. We should not be the doer anymore” - Mike Michalowitz This week on the SmallBizChat Podcast: Connect with Mike Michalowitz: ● Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine book● Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna book● The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field book Enter for Your Chance to WIN! Do you love winning amazing prices? In celebration of launching the SmallBizChat Podcast, for the next 30 days, I'm giving away some amazing prizes! Enter for your chance to win! To enter: Each week, one lucky winner will win one of the following prizes: What are you waiting for? Enter for your chance to win today! Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business. SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.
My guest in this episode is Sharon Vornholt. Sharon Vornholt is the owner of Innovative Property Solutions in Louisville, KY. She has been investing in real estate since 1998 and has been a full-time wholesaler since 2008. Sharon is best known as a marketing and branding expert for real estate investors. She has helped hundreds of people refine their brand and create marketing plans that work. Sharon is the creator of the Louisville Gals Real Estate Blog and the popular podcast “Let's Talk Real Estate Investing”. She is also mentor and a coach who loves helping others start and grow a profitable business that allows them to live an entrepreneurial lifestyle. Sharon co-hosts several live events each year on branding and marketing. Share your thoughts with me on Twitter @mclaubscher and Instagram @cashflowninjapodcast Click To Tweet: How To Build A Powerful Real Estate Wholesale Business If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on Itunes so more people can find us! so more people can find us! Interview Links: Louisville Gals Real Estate Blog Recommended Books: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran Support Our Sponsors Healthy ONNIT, use coupon code GETONNIT to receive 10% off your order @ www.cashflowninjahealth.com Wealthy Fundrise, a great way to participate in commercial real estate investments. Learn more @ www.cashflowninjawealth.com Wise Audible, download any audio book for FREE when you try Audible for 30 days @ www.cashflowninjabook.com Killer Resources! Money Masters Playbook Cashflow Ninja Cashflow Investments Checklist Cashflow Ninja Cashflow Toolkit Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post! Also, please leave an honest review for the Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates, please follow me on twitter @mclaubscher and instagram, @cashflowninjapodcast. Special thanks to for joining me this week. Until next time! Live a life of passion and purpose on YOUR terms, M.C. Laubscher
At least once a year Jason has lunch with Russ Colombo, President and CEO of Bank of Marin, a highly successful bank which has enjoyed remarkable growth under Russ's stewardship. This year they decided to bring their spouses. While comparing notes they discovered both couples had been together since they were twenty, were celebrating big anniversaries this year and that's where the conversation naturally turned – to why highly successful, long term relationships in life and in business happen. Together, the two couples think they cracked the code.
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