Podcast appearances and mentions of deanna potter

What is it like leading government and civic teams during a pandemic? Join us on Women Lead Radio as Michelle Bergquist, your host of Women Leading the Way, has a conversation with Deanna Potter, Strategic Communications Manager of The Centre For Organization Effectiveness (www.tcfoe.com). They'll discuss the impact COVID has had on our frontline civic and government teams and staff workers.   Sponsor Appreciation! Thank you to our partner and show sponsor, National University (www.nu.edu)!   Interested in Learning More About Connected Women of Influence? Click Here (https://connectedwomenofinfluence.com/attend-an-event-as-our-guest/) to Be Invited as Our Special VIP & Guest to a Future Event!   Interested in Becoming a Member of Our Professional Community!? Click Here (https://connectedwomenofinfluence.com/membership-application/) to Apply for Membership!

Join us on Women Lead Radio as Deanna Potter, your host of Leading Leaders, has a conversation with Jodie Grenier, Executive Director of the Foundation for Women Warriors, on how to lead the American way.   Interested in Learning More About Connected Women of Influence? Click Here to Be Invited as Our Special VIP & Guest to a Future Event! Interested in Becoming a Member of Our Professional Community!? Click Here to Apply for Membership!

Join us on Women Lead Radio as Michelle Bergquist, your host of Women Who Lead, has a conversation with Deanna Potter, Strategic Communications Manager of The Centre For Organization Effectiveness, on how setting goals and strategic planning leads to high performance.   Interested in Learning More About Connected Women of Influence? Click Here to Be Invited as Our Special VIP & Guest to a Future Event! Interested in Becoming a Member of Our Professional Community!? Click Here to Apply for Membership!

Join us on Women Lead Radio as Michelle Bergquist, your host of Women Who Lead, has a conversation with Debra Simpson, Principal of Speakers Guild USA, on how to embrace technology and speaking opportunities to better your business.   Interested in Learning More About Connected Women of Influence? Click Here to Be Invited as Our Special VIP & Guest to a Future Event! Interested in Becoming a Member of Our Professional Community!? Click Here to Apply for Membership!  

Join us today for Women Lead Radio as Deanna Potter, your host of Sassy Sales and Business Development interviews Sherrie Berry, CEO of Visage Pro USA. When you think about R & D what comes to mind? Biotech companies? Pharmaceutical corporations taking over the world? Perhaps. But truly Research and Development comes down to the discovery and development of any new product that we may use in our daily lives. The question becomes what does it take, behind the scenes, to make the magic become reality? Something tangible for a customer to touch, feel, and benefit from? That is what we will discover on our next Women Lead Radio Show. Visage Pro is a contract custom formulator of skincare products which specializes in it's Ready-to-Label program offering a full catalog of functional formulas with clinical-level actives at low minimums and competitive pricing.  Sherrie will share her personal journey, years of professional experience, and the strategies used to maximize results in her business. Sherrie’s techniques and philosophy on what it takes to thrive in today’s demanding business world will give new life to your business today! Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. Deanna is currently the Strategic Communications Manager at THE CENTRE For Organization Effectiveness. With a concentrated focus on “Inspiring Excellence in Leaders and organizations”, Deanna uses her more than 20 years of experience at The Centre to help individuals and organizations to produce measurable results. Deanna has experience as a trainer, coach, speaker, business owner, project manager, and author.

Join us today for Women Lead Radio as Deanna Potter, your host of Sassy Sales and Business Development, interviews Joanie Connell, President & CEO at Flexible Work Solutions. Joanie will share her personal journey, years of professional experience, and the strategies used to maximize results in her business. Joanie’s techniques and philosophy on what it takes to thrive in today’s demanding business world will give new life to your business today! Today’s business climate does not allow for a “one size fits all” approach.  Consumers are looking for a custom product to meet their personal needs.  This means knowing how to repurpose and package your products and services to fit the exact desires of your clientele.  And to offer your services in a variety of different formats.  Do you know how to sell your product or service in more than one way? If not, then learning how could increase your profits and lower your R&D! Dr. Joanie B. Connell is an organizational consultant and leadership coach who specializes in maximizing leadership potential.  She works with companies to attract, develop, and retain top talent.  She works with individuals to improve their success and happiness in their careers.  She is also an author of the book “Flying without a Helicopter: How to Prepare Young People for Work and Life.” Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. Deanna is currently the Strategic Communications Manager at THE CENTRE For Organization Effectiveness. 

Join us for Women Lead Radio as, Deanna Potter, your host of Sassy Sales and Business Development, interviews Kat Rippy, Director Organization Development, for The Centre for Organization Effectiveness.  With over 17 years of experience in both private and public sector OD work, she clearly understands from firsthand experience the differences between the two worlds.  Kat will share with us her techniques and philosophy on how to implement and maximize business based strategies that will give new life to your business today! Millions upon millions of dollars are spent in the public sector annually. And many of those dollars are granted to organizations who are based in the private sector.  But understanding what it takes to get your foot in the door and how to “talk the talk and walk the walk” of the public sector is a skill that takes finesse and experience!  How many times have you heard “That would never happen in the public sector?”  What are the biggest differences?  How do you navigate them? Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today for Women Lead Radio as Lenka Holman, your host for today's episode of Sassy Sales and Business Development, interviews Sashi Whitman, Founder of Affinite Magazine. Sashi and Lenka have an enlightening discussion on “Boosting Your Business with Integrity and Authenticity: Breakthroughs to Beat the Competition and Still Hold Your Head Up High”!  Sashi is on a mission to educate, enlighten, strengthen, support and motivate women to run the race together. Sashi is a SUE Talks Alumni. Check out her “Don't Run Alone” SUE talk from our 2016 San Diego SUE Talks Looking Forward - Looking Back She received her MBA from San Diego State, and is a proud UC San Diego Alum where she earned her Sociology and Psychology degrees. She has worked in product management and market research at Kyocera Wireless Corporation. She currently teaches at both UC San Diego Extension and University of Phoenix, specializing in developing surveys for traditional and online market research, and social media strategy. Lenka Holman was your host today for Sassy Sales and Business Development.  Deanna Potter returns as your host of Sassy Sales and Business Development in February 2017.

Join us today for Women Lead Radio as, Deanna Potter your host of Sassy Sales and Business Development, interviews Windus Fernandez Brinkkord, Senior Vice President of Investments for Trilogy Financial Services.  With over 13 years of experience in the financial services world, and having recently been recognized as 2015 “40 Under 40 Award Winner”, she will share with us her techniques and philosophy on how to implement and maximize business based strategies that will give new life to your business today! How do you become top in your field when you are in one of the most competitive and saturated industries out there?  What does it take to continue to generate new client leads while still managing a team of new people? In today's demanding business world having efficient systems, a solid routine, and habits that support a clear plan are critical to success.  Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today for Women Lead Radio as Deanna Potter, your host of Sassy Sales and Business Development, interviews Debbie Wright, Owner of MOTEC Auto Care. She will share her personal, unique story of discovery and the courage it takes to compete in an aggressive male industry. She'll outline the key choices and turning points that have launched her successful business and keeps her moving toward greater achievements. Debbie will share with us her experience, techniques, and philosophy on what it takes to thrive in today's demanding business world and how to give new life to your business today! Where does a person find the nerve to take a big, giant size risk? That leap of faith that comes after years of wondering what and where you were meant to end up. How do you find a sense of purpose in business and life so that you know when the time is right to “go for it”? Even if the voice inside asks “What the hell am I doing?!? “ And, finally, how do you push through to make sure that success is on the horizon? Come find the answers to these and many more questions from a woman who did just this and in one of the most competitive male-dominated industries in the world! Debbie Wright is the owner of MOTEC Auto Care. She wants to be sure her customers can make informed decisions. Debbie has a goal to educate customers and especially women on the care and maintenance of their vehicles. Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today for Women Lead Radio, as Deanna Potter, your host of Sassy Sales & Biz Development, interviews Susan Bateman, Founder and Owner of BrandAwaken. With nearly 20 years of industry experience, she brings the creative process together with structure and purpose to help clients breathe fresh life into tired brands, using a unique BrandAwaken™ process.  Susan will share with us her experience, techniques, and philosophy on the critical difference between branding vs. marketing and how to maximize business based strategies that will give new life to your business! What does a logo say about a business?  Do the colors really matter that much when promoting a product or service?  What comes first branding or marketing? And aren't they really the same thing? No! No! No! They are not the same and every one of these questions, and the answers to them, can critically impact the success or failure of a business.  Too often businesses don't understand the power of their brand and all that it entails.  And if you don't get it right, you can confuse your customers and find yourself facing expensive re-designs or complete financial failure! Don't let this happen to you. Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today for Women Lead Radio as Bethany Kelly, your host of Amazing Authors and Brilliant Books, interviews Deanna Potter, a petite powerhouse and Founder of Potter Coaching & Consulting. With nearly 20 years of experience in both the corporate and entrepreneurial “sandboxes” she will be sharing her experience, techniques, and philosophy on how to become an author and produce a powerful book that will leverage your approach to success in business. From Distress to Success is the remarkable story of Deanna Potter and her 44-month fight for survival.  She shares her journey and the 3 Key Choices that you must make to move swiftly from a place of despair to a place of determination and achievement.  No matter whether you're struggling professionally or personally, these key strategies will ensure high performance each and every day. Regardless of what has you “stuck” Deanna will show you how to break through and achieve great success toward your most challenging goals.  In addition, she will be diving deep into what it takes to write, publish, and use a book to leverage your success in business. Bethany Kelly is your host for Amazing Authors and Brilliant Books, a show that highlights authors with a unique message, who are using the experience of becoming an author to step to the next level—in leadership or in their business.

Join us today on Women Lead Radio, as Michelle Bergquist your host of Women Who Lead, interviews Deanna Potter, CEO of Potter Coaching and Consulting. Deanna shares her story of how she learned that our ego teaches life long lessons as long as you are willing to listen. Deanna struggled through a long journey to regain her self-worth. She had to learn to trust again, to have hope and understand humility. Deanna wants you to know that your ego can provide momentum, drive and energy towards your accomplishments. Your ego can help you achieve success and overcome professional challenges! As the Co-Founder of SUE Talks, Deanna holds nothing back and gives a raw account of how your ego can teach you lessons that build your character and create a strong leader in you! Deanna is a business & profit planning expert. Deanna's achievements as an industry leader enable her to coach others to success. She gifts them with focus, accountability, and encouragement as they pursue a profitable plan for their business. As the CEO and Co-Founder of Connected Women of Influence, Michelle Bergquist is a passionate advocate for women in business. At Connected Women of Influence, we believe that more women need to lead in business and everything we do is center-focused on designing platforms, programs, connections and collaborative opportunities for b2b women to prosper, succeed and lead the way in business today!

Join us today for Women Lead Radio, as Deanna Potter, your host of Sassy Sales and Business Development, interviews Christie Bravo, General Manager of Bravo Roofing, Inc.  Family based businesses are the backbone and gold standard of this country.  Watching the longevity and success of such organizations builds pride, trust, and loyalty in many industries.  However, behind the scenes there can be challenges unique to that environment.  Unique factors exist from family dynamics, differences in business philosophies, and challenges surrounding “the new vs. the old” approach to business.  When tackling large clients, government contracts, and personnel issues it takes a special approach.  Maintaining a successful business can be a totally different ballgame when working with family. With over 40 years serving their clients, and having multiple generations in the workplace, Christie knows first hand what works well and what to avoid.  Being responsible for all business functions, including: clientele relations, accounting records, employee files and marketing. She will discuss with us the ups and downs of running a successful family owned business.  Christie will share with us her experience, techniques, and philosophy on how to implement and maximize business based strategies that will give new life to your business! Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us for Women Lead Radio as we interview Lenka Holman, Branch Office Supervisor of Transamerica Financial Advisors, Inc. Transamerica Financial Group Division. With over 15 years experience as an independent representative and a team leader in the finance world, she will be sharing her story on the day that changed her professional and personal life.  Lenka will share with us her experience, techniques, and philosophy on how to implement and maximize business based strategies that will help give new life to your business and enable you to find the independence you are seeking.  Securities and Investment Advisory Services offered through Transamerica Financial Advisors, Inc. (TFA), Transamerica Financial Group Division  -- Member FINRA, SIPC and a Registered Investment Advisor. Non-Securities Products and services are not offered through TFA Views expressed are not necessarily those of TFA. To become a representative of Transamerica Financial Advisors, Inc. (TFA), Transamerica Financial Group Division you must first become an associate of World Financial Group, Inc. A financial services marketing company whose affiliates offer a broad array of financial products and services. Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us for Women Lead Radio as Deanna Potter, your host of Sassy Sales and Business Development, interviews Michele Richardson Founder and CEO of Inciteful Communications.  With over 15 years of internal and external communication, HR and organization development, and most important, real-life business experience, her view is different than most in the field.  This communication strategist believes effective communication starts with the questions you ask, rather than the answers, information or data you want to share. People engage when they are heard, not told. Michele will share with us her experience, techniques, and philosophy on how to implement and maximize business based strategies that will give new life to your business.  Your ability to communicate and manage change in your company directly impacts how well you out perform your competition. Your written and verbal communication with your staff impacts the growth, stability, retention, and profits of your bottom line. How well are you doing? Do you have a clear internal communication vision? Are your outcomes being maximized and built on the results of strategic facilitation?  If not, then you need to listen in to this content-rich interview from an expert in the field! Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today for Women Lead Radio as Deanna Potter, your host of Sassy Sales and Business Development, interviews Debra Dupree, Psy.D Founder of Relationships-At-Work Consulting. Relationships are at the core of everything we do. When conflict arises in the workplace it can have a toll, not only on our emotional capacity, but also on the bottom-line results of the business.  Studies show that conflict effects productivity, synergy, culture, and turnover.  As the leader of a team, how do you avoid this?  And how do you effectively manage conflict when you see it growing in your environment before it becomes detrimental? Listen in and learn from an expert in the field! With over 20 years of experience in leadership development, corporate training, and a doctorate degree in psychology Dr. Dupree delivers lessons on the school of hard knocks and how to turn employees into great leaders. Debra will share with us her experience, techniques, and philosophy on how to implement and maximize business based strategies that will give new life to your business!  Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today on Women Lead Radio as Michelle Bergquist, your host of Women Who Lead, interviews Deanna Potter, Chief Experience Officer of Potter Coaching and Consulting and Master of Ceremonies for the Launch of SUE Talksand the Women Lead Conference. Deanna and Michelle will have a powerhouse discussion on the Launch of SUE Talks, Why SUE and Who is SUE?! Be Inspired, Empowered and Equipped on how Successful, Unstoppable, Empowering Women are changing the face of business! They will share some details on the Women Lead Conference, which is bringing together Insights and Lessons from Southern California Thought-Leaders in Business. As the CEO and Co-Founder of Connected Women of Influence, Michelle Bergquist is a passionate advocate for women in business. At Connected Women of Influence, we believe that more women need to lead in business and everything we do is center-focused on designing platforms, programs, connections and collaborative opportunities for b2b women to prosper, succeed and lead the way in business today!

Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Biz Development, interviews Tammy Rimes, Founder of Tammy Rimes Consulting.  Working with government contracts and employees is a whole different world.  It takes a special approach, language, and understanding as to how they do business.  How you typically approach business in your current environment will most likely not serve the same outcome in the world of government.  So, what does it take to break into and compete in government today? As the former Purchasing Agent for the nation's 9th largest City, and a consultant for cities, counties and local agencies across the country, Tammy Rimes knows government. Tammy will share with us her experience, techniques, and philosophy on how to implement and maximize your approach when dealing with the government side of the business world so that your lingo is in line and effective. Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales and Business Development, interviews Stefanie Blue, Founder and Photographer of TRUE BLUE Portrait Design.  Stefanie will share her passion for her work and her expertise in personal image branding.  She will tell us why YOU are your brand, and why it is critical to have polished, poised, professional images that both reflect your brand, and resonate with your audience.  As an instructor and specialist in Pinterest she will also share the strategies for boosting engagement and improving exposure in this social media platform.  Join us as Stefanie shares with us her experience, techniques, and philosophy on how to implement and maximize these business based strategies that will give new life to your business.  We all know that we are visual beings and that a picture says a “thousand words.”  The question is:  What are your images saying about you? Image branding encompasses all aspects of your business and communicates who you are, what you do, and how you do it. The effect it has on your potential client base is lightening fast as they assess their interest in doing business with you.  From headshots to product pictures to what you post on social media streams it becomes imperative that you are clear as to the message you are sending and the results you are attempting to obtain. This is a strategic approach to increasing profits and improving bottom line results. Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today for Women Leading the Way Radio, as Deanna Potter, your host of Sassy Sales and Business Development interviews Jen Hamilton Chief Executive Officer and Co-Founder of The Institute for Mastering Success.  Jen will share her passion to empower professionals and businesses to increase their productivity, their enthusiasm, and, ultimately, their bank accounts. Bottom line - she is a total geek for great training with lasting results and will share with us her experience, techniques, and philosophy on how to implement and maximize business-based strategies that will give new life to your business. Studies clearly show that profitability is directly impacted by how engaged your employees feel daily in the workplace.  When engagement is high, productivity is high - and that means that revenue grows!  And yet only 3 out of 10 Americans in the workforce today say they feel engaged at work.  How do you get your staff committed to the mission and goals so that excitement is high and profits soar? Listen to our expert guest this month and you will find out! Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales and Business Development, interviews Linda Amaro, Co-Founder and CEO of Klarinet Solutions, LLC. Linda provides leadership and strategic integration of processes and human resources using the latest Microsoft tools.  Bottom line - she gets the most out of what companies have! With expertise in strategic alignment of corporate vision to long and short term plans, Linda will share with us her experience, techniques, and philosophy on how to implement and maximize business based strategies and systems that will give new life to your business.  Effective operational systems are the backbone to every successful business.  In today's highly digitally based world, ensuring a custom fit for both your customers and your internal needs is critical.  When selecting and implementing a software system for your company, you must be confident that it is efficient and solution based. But how can you be sure?  And whom can you trust? Listen to our expert guest this month and you will find out! Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today on Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Biz Development, interviews Bridget Ayers, Head Geek & Co Creator of Get Smart Web Consulting Group. Bridget will share with us her experience, techniques, and philosophy on how to implement and maximize business based strategies that will give new life to your business in 2015. In today's information inundated world how do you reach your target audience to maximize your lead potential when your days seem to get shorter and the “to do” list keeps growing?  Easy! You learn from an expert how to create awesome content that is easily reworked and re-purposed so that you maximize your marketing impact and increase your bottom line results!  During this powerful session you will learn how to take one piece of content and adapt it to be used in multiple marketing channels from web pages, blogs, e-newsletters, social media outlets, brochures, and much more! Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Potter Coaching & Consulting and uses this background to challenge business owners to maximize their potential through systems that focus on bottom line profits.

Join us today on Women Leading The Way Radio as Deanna Potter, your host of Sassy Sales and Business Development, interviews Michelle Bergquist, President & Co-founder of Connected Women of Influence. Michelle recently accomplished a BHAG: Big Hairy Audacious Goal! After years of thinking about creating and putting on an Awards Show celebrating and honoring Women who Lead, the inaugural Women of Influence Awards was held in March during Women's History Month! The awards program was a huge success and she talks about how she and her team accomplished the goal! Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Join us today for Women Leading the Way Radio as we interview Deanna Potter, Owner of Potter Coaching and Consulting. Deanna discusses creating content and how to create a product that is a written product for winning in and pushing your business forward.  Deanna has authored a new book "From Distress to Success", her personal journey on her fight for survival and how to transfer this struggle to continue to achieve your professional goals.  Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Potter Coaching & Consulting and uses this background to challenge business owners to maximize their potential through systems that focus on bottom line profits.

Join us today on Women Leading the Way Radio as we interview Michelle Burkart, Founder of Th!nkbusiness, LLC. Strategic planning is the key to success in any business. But if you are in a situation where things have gone adrift, then it may be time for a complete reorganization of your enterprise. If so, then we have the perfect show for you. Today's guest will share with you what it takes to make an economic impact on your business in the area of increased sales, job creation/retention, business expansion, and capital infusion. Michelle is a business advisor, accredited mediation specialist, and “‘turnaround CEO” expert who will share with us her experience, techniques, and philosophy on how to implement and maximize business based strategies that will give new life to your business in 2015. Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell.

Join us today for Women Leading the Way Radio as we interview Karen Dietz, Speaker, Author, Trainer, Coach and founder of Just Story It.  Karen works with executives to achieve tremendous gains in their abilities to project a more captivating presence and transform their team results through the power of story to see an amazing shift in bottom-line business development results. With over 25 years of experience she has witnessed and participated in the continuous evolution of the workforce and knows first hand what is trending and what it takes in today's marketplace to be at the top of your game. Karen will share with us her experience, techniques, and philosophy on how to maximize your talents in todays fast pace competitive world. Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Passionate Profit Plans and uses this background to challenge business owners to maximize their potential through systems that focus on bottom line profits.  

Deanna Potter is a business & profit planning expert, speaker, and coach who helps professionals increase cash flow and improve systems through a solid “profit plan” driven by their personal passions. Deanna has generated stellar sales and owned winning businesses for years. Her achievements include her honor as Rookie of the Year for Coldwell Banker, 3 time recognition as Top Performer of the Year with Hartford Insurance Group, and team leader managing over 100 Self-Employed business entrepreneurs. Deanna’s success as an industry leader enables her to coach others to success! She gifts them with focus, accountability, and encouragement as they pursue a passionate and profitable plan for their business. www.deannapotter.com

Join us today on Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Biz Development, interviews Melissa Simonsen, Talent Acquisition Consultant & Founder of Simonsen Says. What are top companies looking for in today's hiring platform? When asked about the importance of business development in today's corporations, do you know where it fits?  How has the interviewing process changed and what can you expect now compared to 2 years, 1 year or even 6 months ago? Bottom line - How do you stand out and move ahead of the other qualified professionals who do understand the difference between sales, business development and profits in today's market? Melissa works with organizations to manage the recruiting process in a corporate and search environment.  With over 16 years of experience she has witnessed and participated in the continuous evolution of the workforce and knows first hand what is trending and what it takes in today's marketplace to be at the top of your game in business development.  Melissa will share with us her experience, techniques, and philosophy on how to maximize your talents in todays fast pace competitive world.

Join us today on Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales and Biz Development, interviews Sandra Greefkes, Management Consultant and Vice President of Filigree Consulting. Whether you are an entrepreneur or a member of a fortune 500 company, you understand that referrals are a critical piece of growing a prosperous and profitable business. The question that often plagues businesses are whose responsibility is it - sales or marketing? And what is the best method?  Referral based business strategies when executed with a systematic process and the right technological approach can reap great rewards for any business looking to thrive and out perform its competition.

Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Business Development, interviews Kristen Roberts, Founder and Managing Attorney of Trestle Law.  Kristen specializes in Trademark and Copyright Law and will share with us her experience, techniques, and philosophy on how she has thrived in a male dominated industry and took the leap from a traditionally structured law firm environment to establish her own business on her own terms.  A business, which empowers and supports the aspirations of other professional female entrepreneurs.  You know the moment… when you realize you are great at what you do but miserable doing it. You realize that if you stay you may never get out. You ask yourself “What will I have to sacrifice to stay?”  vs.  “What will I gain if I take the chance to go out on my own?”  The number of $10-million-plus women-owned firms increased by 57% in 2013.  More and more female business owners are clear on the fact that they are ready and willing to take the reigns and invest in themselves first.  The key is understanding that fortune is more than money and how it is defined is different for each of us.

Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Business Development, interviews Cindyi Matalucci, Founder, Executive Producer & Host of The Pulse SD. Cindy will share with us her experience, techniques, and philosophy on how she mastered her successful leap from corporate America into the world of business ownership.  She will reveal her learning's, her past struggles, and what it takes to continuously stay on the “pulse” of what's current and happening in today's business world. Having a dream is nice - but making it a reality is a whole different thing.  With naysayers at every turn and the odds often stacked against you, making a big shift in your professional path can be daunting.  It takes te-nacity, hard work, and guts.  Today's guest will share with you strategies on how to make that giant leap from one world into another.  Whether that be from the corporate world to that of entrepreneurship or one industry to another - It's all about the plan and having the belief!

Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales and Biz Development, interviews Lisa Schulteis, Owner and Founder of ElectraLime Marketing.  Lisa will share with us her experience, techniques, and philosophy on how she mastered the world of virtual client care and cultivated relationships that continue to roll in the revenue.  She will reveal her learning's, her past struggles, and what it takes to continuously sell and satisfy your clients virtually in today's demanding market. Today's business takes place in your own backyard and across the miles.  So, it's important for you to understand what it takes to satisfy your client's needs when the relationship is remote. Today's guest will share with you strategies on how to master the world of virtual sales and customer satisfaction so that you increase your profits and improve your bottom line.

Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Biz Development, interviews Bonnie Kapiloff, Biotech/Pharmaceutical Quality Compliance Consultant for BRK Consulting. Bonnie will share with us her experience, techniques, and philosophy on how she mastered the world of Quality Compliance as she climbed the corporate ladder and cultivated relationships amongst the day-to-day struggles.  She will reveal her learning's, her experience with leaders in the organization, and what it takes to “sell” your idea to others around you in order to get your objective achieved when battling the picture that others may have painted of you or your department.  From Banking to Finance to Real Estate Development - these are examples of hard-core industries for which women have fought there way to the top.  And one may argue that the world of biotech and pharmaceutical development may be amongst the most competitive and cutthroat around.  At the end of the day, what does it take to compete for market share or  “career” share in the corporate world without having to be seen as the wicked witch of the boardroom?  Do image issues really exist? And if so, how do we breakthrough to an even playing field?

Sales cycles vary from industry to industry but all businesses face the challenge of creating a steady stream of leads so that revenues consistently flow.  But the Bottom line is that clients come and go.  So, how do we become masters of business development?  By asking those who do it best! Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Business Development, interviews Jessica Yaffa, Director of Community Education for Practical Recovery.  Jessica  will share with us her experience, techniques, and philosophy on how she generates leads, the challenges she faces, and how cultivating relationships in business has helped her to build her professional success. 

Making connections in business is critical to our professional success.  And although technology offers us many online lead generation options, it is only the beginning of the business to business cycle.  Building relationships from the inside out and cultivating long term loyalty is still a must in today's competitive world.  So, how and where do you go to meet the right kind of people to match your business needs? Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Business Development, interviews Judi Reynolds, Director of Business Development for Corporate Alliance.   Judi  will share with us her experiences and philosophy on how she generates leads, the challenges she faces, and how cultivating relationships in business has helped her to build her professional success. 

Women currently hold 14.6% of executive officer positions and only 16.6% of corporate board seats are occupied by female members.  This leaves a very small percentage of female role models available as mentors to those women working their way up, through the ranks of the professional machine that we call “corporate America”.  Where do we go to find support, encouragement, and guidance as professionals in today's world? Join us today on Women Leading the Way Radio as we interview Miriam Torres, Vice President, Business Relationship Manager, JP Morgan Chase.  Miriam will share with us her experiences as she struggled and searched for formal role models and mentoring guidance….. and how her most recent launch of a Southern California Business Resource Group has brought award winning recognition and how you can create this type of success yourself!

Women currently hold 4.6 percent of Fortune 500 CEO positions in the US and only 15 percent of American millionaires are self-made women.  With books like LEAN IN making the best selling list and our hopes for the first female president yet to be fulfilled - there is  continuous opportunity for us to champion one another as women in business and in life. Join us today for Women Leading the Way Radio as we interview Ann Marie Houghtailing, founder of The Millionaire Girls' Movement….dedicated to inspiring, motivating and educating women to earn a million of their very own dollars.  Ann Marie strives to change the culture and create more women millionaires as role models for future generations and to inspire one million women to commit to creating their own success.  

Marketing continues to be at the core of all success enterprises.  Yet many professionals struggle to keep up with what works today when business demands and customer needs are in constant flux.  So, what does it really take to be a modern day marketing marvel? Join us today for Women Leading the Way Radio as we interview Debra Morel, Senior Account Director at Anderson Direct Marketing.   This award winning marketing expert will share with us what it takes in today's fast paced, competitive world to stay a step ahead of the competition.  We'll ask Deb how marketing has changed over her nearly 20 years in this challenging industry and how we can stay ahead of the curve. This high energy discussion will drill down on the how to's of boosting your exposure and reach specific to marketing your business now. 

Business development has become one of the most misunderstood terms in the world of business.  Ask 10 different "Heads of Business Development" and you may get 10 different answers.  So what's the deal?!    Join us today on Women Leading the Way Radio as we interview Michelle Bergquist, founder of Connected Women of Influence, an organization comprised of B2B professionals throughout Southern California.    We'll ask Michelle what causes all the confusion and why do different industries see business development so differently.  She will share her XX years of experience from the world of banking and help us to finally understand what business development really is and why it is so important.    This high energy discussion will identify how to boost your business development activities specific to your business needs so that you see results that matter!