Podcasts about dog academy

295 - Let's face it—legal protections are rarely top-of-mind when we're just starting out. But trust me, ignoring them could cost you thousands. In this episode, I sit down with photographer-turned-attorney Rachel Brenke to unpack the 3-2-1 legal checklist that every photography business needs to thrive and stay protected.What to Listen For:The 3-2-1 legal framework every photographer needs to knowWhy contracts should be your first legal priority—even during model callsWhat needs to be in your contract (and what to avoid at all costs)The real difference between a retainer and a depositHow your contract impacts client trust, satisfaction, and confidenceWhat clauses to include to protect your business in legal disputesHow to use copyright to protect your creative work—and when you should sell itHow AI tools like Photoshop and ChatGPT affect copyright protectionWhen and how to trademark your business name—and why it might save you from rebranding nightmaresFrom contracts to copyright and everything in between, Rachel lays out the essentials every photographer needs to run a legally sound and profitable business. Don't wait until you're in legal hot water—take proactive steps now to protect your art and your livelihood.

294 - The way you talk about your business—especially to yourself—can shape your results more than you think. In this episode, Heather and I expose two phrases that seem harmless but are actually stalling growth, crushing confidence, and leading to inaction. We'll show you what to say instead, so you can take your power back and start seeing real progress.What to Listen For:How to recognize language that disempowers your business mindsetWhy follow-up isn't “pushy”—it's professionalHow internal dialogue affects your ability to growWhy that unexpected success might be more repeatable than you thinkWhat really happens when clients don't respond (hint: it's not personal)Why waiting for clients to prove their interest is holding you backHow to shift your thoughts to feel confident following upWhat it means to own your results—and your progressWhy these mindset shifts create higher conversions and more joySmall shifts in language can lead to big changes in your business. When you stop giving your power away with these sneaky phrases, you'll show up more confidently, follow up like a pro, and finally start seeing the growth you've been craving.

292 - Feeling like you "should be further along by now?" You're not alone—and you're not behind. Join me and Heather as we dismantle the myth of the perfect timeline and explore what it really means to build a business you love, at your own pace.What to Listen For:Why there's no such thing as “behind” in businessThe invisible “timeline” trap and how it messes with your mindsetWhat it really takes to go from $500 sessions to $5K clientsHow belief (not panic) speeds up resultsThe difference between inspired action and reactive desperationWhy your past self would high-five you right nowThe single best question to ask when you're stuckHow to tap into your future self for clarity and momentumWhat to do when you're spiraling in scarcity modeYour journey is unfolding exactly as it should—and you're learning what you need to learn, exactly when you need to learn it. If you've been feeling stuck, overwhelmed, or like you “should be further by now,” hit play and let this be your reset button.

291 - Feeling lost in the ever-changing world of SEO? Or wondering if using AI for your website is going to get you smacked down by Google? You're not alone—and this week's episode with SEO pro Connor Walberg is packed with answers. We're talking about how to use AI ethically and effectively to boost your rankings, create better content, and stop stressing over your blog strategy.What to Listen For:What E-E-A-T is and why Google cares about itHow to use AI tools like ChatGPT without sounding like a robotWhat “topical authority” means and how to build itWhy blog content still matters (and how to make it easier with AI)How to brainstorm blog topics that actually attract clientsWhat to ask ChatGPT before creating any contentHow photographers can use AI to stand out in local SEOThe surprising way AI can help with backlinks and outreachConnor's favorite prompts for optimizing website pagesIf you've been staring at a blank Google Doc, dreading your next blog post or confused about how AI fits into your SEO strategy—this episode is your permission slip to make it easier. Connor breaks it down with practical advice, smart prompts, and a healthy dose of reality. Tune in and give your SEO a serious upgrade.

290 - Let's talk luxury, artistry, and one-of-a-kind craftsmanship. In this episode, I chat with Amy and Tavis Guild about their journey into creating Guild Canvas, why offering high-end art matters, and how photographers can shift their mindset—and their pricing—by focusing on prestige. Warning: You might just throw out all your old samples after this episode.What to listen for:Why Guild Canvas isn't “just” a canvas—and what truly sets it apart.Why offering only one product can actually boost your sales (and confidence).How Amy and Tavis went from overwhelmed product menus to simplified, luxury-focused selling.The psychology behind prestige pricing—and how to tap into it.Why what you show and say determines what you sell.Marketing tips for attracting clients who value heirloom artwork.The myth of the “part-time photographer” and why profitability still matters.How charitable marketing and community engagement can attract your dream clients.Real-world sales insights—including how one studio removed all other products and never looked back.Tavis's unique “Prove It” senior model (and why it works).Whether you're ready to go all in or just want to test the waters with a price anchor, Guild Canvas is the kind of product that can truly shift your business. Simpler. More elevated. And more profitable. Go check them out and let them know I sent you!Connect with Guild CanvasGuild Canvas Club Facebook GroupGuild Canvas on InstagramGuild Canvas WebsiteMore ResourcesMaster the craft of pet photography at the Hair of the Dog Academy – hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales – freedomfocusformula.comCrack the code to booking more clients inside Elevate – freedomfocusformula.com/elevateDiscover the world of commercial pet photography- hairofthedogacademy.com/commercialFuture-Proof Your Pet Photography Business - A Free 3-Day Training for Pet Photographers Learn what to focus on NOW (and next) to build a profitable, personality-packed, purpose-driven brand that stands out—and sells—for the long haul. Register here! TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

289 - What if the secret to building a successful photography business wasn't more hustle—but more joy?In this uplifting and radically honest episode, I'm joined by J. Nichole Smith, branding guru and joy-first evangelist, to explore what happens when you choose joy over fear—in both your life and your business.If you've ever worried about raising your prices, selling to clients, or marketing during uncertain times—this conversation is for you. Nic and I get real about burnout, fear-based selling, joy-fueled branding, and what it actually takes to build a business that not only pays the bills... but feels really good to run.What to Listen For:What “Joy First” actually means—and why it matters in businessThe difference between discomfort and danger (and why one leads to growth)The truth about fear-based marketing (and why it's everywhere)How to tell when you're making decisions from fear instead of alignmentA reframe for all the “I can't charge that much” stories in your headThe myth of the starving artist—and how to walk away from itA dead-simple framework for building a brand that feels rightHow psychological consistency in your visuals builds trust and salesA surprisingly effective way to spark joy daily (and it's not just gratitude)Choosing joy isn't just feel-good fluff—it's a practical, powerful strategy to build a business you love. Whether you're burned out or just stuck in fear-based thinking, this episode will help you reconnect with what lights you up.

288 - What if I told you that your assumptions about what a client can spend have nothing to do with reality—and everything to do with your mindset? Ever looked at a client's house, car, or outfit and thought, “They'll never spend that much”? Or maybe the opposite—expecting a huge sale based on their zip code? In this episode, Heather and I break down why judging your clients' wallets is a dangerous game—and how it's probably costing you real money.What to Listen For:The real reason your brain tries to predict client spendingWhy judgment is usually more about you than themWhat “clean thinking” means and how it improves your salesHow disappointment-avoidance is sabotaging your businessA mindset shift that instantly makes sales conversations easierWhat silence during a sales conversation actually meansWhy two clients with the same income may spend wildly different amountsHow Heather handles post-sale disappointment (spoiler: it's genius)The key to offering your services without attachment or judgmentThe biggest sales mistake we can make? Judging clients before they even walk through the door. When we drop the assumptions and focus on service over outcomes, the entire sales process becomes lighter—and more profitable.So give this episode a listen, challenge your assumptions, and let your clients decide for themselves.Resources in this episode:Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/targetMaster the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.comCrack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercialTRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now! Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

287 - What do you do when someone in your market is offering free sessions and $15 files? You listen to this episode, that's what.  Deep breath, my friend. In this episode, we're revisiting a powerful conversation about how to thrive in a saturated market—even when someone is giving away sessions practically for free. If you've ever doubted whether clients will pay more, this is for you.What to Listen For:Why low-cost photographers aren't a threat to your high-end businessThe mindset shift that frees you from price competitionHow to attract clients who want to invest in custom artworkWhat your $2,000+ clients truly value (hint: it's not a bargain)The real reason people pay more—and it's not just “better photos”How to stop worrying about what others chargeThe power of differentiation in a saturated marketHow to build a service that low-cost photographers can't compete withWhy cheap photography often repels your ideal clients (and that's a good thing)This episode is your permission slip to stop stressing about the $15 digital file photographer in your area. Instead, focus on building a boutique business that attracts clients who value quality, service, and the full experience.

286 - If you've ever said, “I'm just doing this on the side,” and used that to justify your low prices… this episode is your wake-up call. We're pulling back the curtain on the actual math of part-time profitability, common mindset traps that keep you stuck, and how to finally price your sessions like the legit business owner you are.What to Listen For:Why pricing low as a part-time photographer sets you up for burnoutThe big mindset lie that says “if it's fun, I shouldn't charge much”Why your expenses don't change just because you're part-timeThe one thing you MUST track to know if your pricing is profitableHow $2,000+ average sales actually make part-time photography easierWhy your limited availability is a pricing advantageHow to reframe your beliefs about money, value, and successA simple piece of homework that can change your pricing mindset overnightWhether you're in it for creative expression or building toward full-time, your part-time photography business deserves full-time profits. It's time to ditch the guilt and own your value. Start pricing like a pro—because your time, talent, and artistry are worth it.

285 - If the word “sales” makes you feel a little… icky, you're not alone. Many photographers dread the sales process, fearing they'll come off as pushy or make their clients uncomfortable. But here's the thing—sales should be about service, not pressure. Tune in to learn how to confidently guide your clients through a seamless, enjoyable sales experience that results in higher sales and happier clients.  What to Listen For:✔️Why the “let me think about it” objection happens—and how to prevent it✔️ The #1 rule that ensures your clients are never shocked by your pricing✔️ How to make the sales session a fun and stress-free experience for your clients✔️ What to do when your brain panics over a big sale (hello, imposter syndrome!)✔️ The difference between in-person sales (IPS) and online galleries—and which one actually makes you money✔️ Why decision fatigue is killing your sales—and what to do about it✔️ The exact structure for a seamless, high-converting sales session✔️ How to confidently present pricing without second-guessing yourself✔️ The best way to handle price objections without discounting your workSales don't have to feel sleazy. When you approach them from a place of service, you'll not only make more money, but you'll create an incredible experience for your clients. Ready to transform your sales process? Tune in now and start closing those profitable sales with confidence! Recommendations for sales software: Fundy: https://www.fundydesigner.com/ProSelect: https://www.prostudiosoftware.com/Swift Galleries: https://swiftgalleries.com/More Resources:Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/targetMaster the craft of pet photography at the Hair of the Dog Academy → www.hairofthedogacademy.comStop competing on price and reach consistent $2,000+ sales in the Freedom Focus Formula → www.freedomfocusformula.comCrack the code to booking more clients inside Elevate → www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy → www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

284 - Ever send your pricing to a potential client only to hear... crickets?

283 - Do you ever feel like your competition is everywhere, and you're just another photographer fighting for attention? We've all been there. In this episode, Vanessa Joy shares how she's built a photography business that stands out, attracts high-paying clients, and actually brings her joy. We're diving into marketing strategies that work (without spending all day on Instagram), how to recognize and avoid problem clients, and why niching down is everything.What to Listen For:Why so many photographers struggle with pricing and how to fix itThe difference between running a business and just being a photographerHow to handle red flag clients without feeling guiltyThe biggest marketing mistake photographers make and how to fix itWhy Instagram is not the magic solution to getting more clientsThe importance of relationships in your marketing strategyThe power of charitable marketing and how to make it work for youHow to break free from the cycle of overwork and underchargingWhy niching down is more important than ever in 2024How to make strategic business decisions instead of just reactingIf you've ever felt stuck in your photography business—whether it's marketing struggles, pricing fears, or dealing with difficult clients—this episode is a must-listen. Vanessa and I share our biggest lessons from years in the industry, so you can stop spinning your wheels and start growing the business of your dreams. Hit play, take notes, and let's get to work!Important Links Mentioned in This Episode:Master pet photography at Hair of the Dog Academy → www.hairofthedogacademy.comBreak free from price competition & sell with confidence → www.freedomfocusformula.comBook more clients with Elevate → www.freedomfocusformula.com/elevateMaster commercial pet photography → www.hairofthedogacademy.com/commercialFollow Vanessa Joy on Instagram → @VanessaJoyVanessa Joy's Website → https://vanessajoy.com/Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

281 - Pricing your photography services shouldn't feel like a guessing game! But if you've ever wondered why your bank account doesn't reflect your hard work, it might be time to look at your cost of goods sold (COGS). In this episode, we're breaking down what COGS really means for your photography business and how to price your products profitably—without the overwhelm.What to Listen For:The real definition of cost of goods sold (COGS) and why it's not what you think.Why photographers often underestimate their true costs.How to calculate your COGS per session to ensure profitability.The industry standard percentage for COGS and why you should stay below it.The difference between general expenses and cost of goods sold.How home-based and retail studio pricing models compare.Why albums should be priced 10x their cost.The biggest mistake photographers make when pricing prints.How selling single prints and digital files can hurt your profit margins.The one thing you should do right now to check your pricing health.Understanding your cost of goods sold is the key to running a profitable photography business—whether you're part-time, full-time, or growing to the next level. Now, it's time to put this into action!

280 - Ever feel stuck in your photography business, wondering how some photographers are booking high-end clients while you're grinding for low-paying gigs? In this episode of the Freedom Focus Photography podcast, Nicole Begley kicks off a 10-part pricing series by unveiling the four levels of photography business growth. Learn how to move from budget-friendly shoots to luxe, high-end sales—without feeling salesy or pushy.What to Listen For:The four levels of photography business growth: Swift, Stork, Eagle, and PeacockWhy earning $2,000+ per client is the fastest path to a six-figure incomeHow to avoid burnout from serving too many low-paying clientsThe key differences between selling photography and selling an experienceTransitioning from digital-only packages to profitable product-based offeringsThe hotel analogy that makes pricing levels crystal clearAvoid staying too long at this level, which can stall your business growthThe mindset shift required to confidently raise your pricesWhat makes a $5,000 sale feel effortless for top-tier photographersWhere are you in your photography business journey? Are you still stuck offering low-cost digitals, or are you ready to soar into those $2,000+ average sales? No matter your level, this episode will help you map out your next steps. Want more guidance? Visit freedomfocusformula.com for resources that will help you grow your business with confidence and clarity.

277 - What if you could streamline your photography sales process, save time, and still hit $6K average sales? This week, I'm chatting with Courtney Bryson of CM Bryson Photography, who's mastered a unique approach to client sales. Living in a town of just 800 people, Courtney has found innovative ways to serve her clients through boutique, high-touch experiences—even without in-person meetings. Tune in to learn how her hybrid video sales method is transforming her business and what it can do for yours!  What to Listen For:The simple tools Courtney uses to implement her hybrid sales process.How to design pre-session consultations that set clients up for success.Why pre-designed albums and wall art galleries are game-changers.Courtney's approach to managing client expectations with video presentations.The importance of showing clients physical samples—no matter your sales method.How Courtney's sales averages have steadily grown to $6,000 (and beyond!).A step-by-step walkthrough of her sales workflow, from inquiry to final product.Who should consider this hybrid video sales approach—and what you'll need to get started.Courtney's hybrid video sales method proves that you can simplify your workflow, serve clients better, and increase your average sales—all while having more time freedom. If you're looking for a way to enhance your client experience and boost your profitability, this episode is a must-listen!Links and ResourcesCM Bryson Photography: https://cmbryson.comCourtney's Video Sales for Photographers: https://cmbryson.com/video-sales-for-photographersHair of the Dog Academy: www.hairofthedogacademy.comFreedom Focus Formula: www.freedomfocusformula.comElevate Program: www.freedomfocusformula.com/elevateCommercial Pet Photography Academy: www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

276 - Are you ready to fill your marketing jar? This week, I'm chatting with Dayna Schaaf from This Can't Be That Hard about how to create a powerful marketing plan tailored to your photography business. We'll cover everything from big-picture campaigns to maximizing social media, so you'll leave with a clear, actionable strategy to grow your business this year!What to listen for:What the “marketing jar” is and how it can transform your strategy.Why social media isn't your only (or best) marketing tool.How to identify your marketing “rocks” and why they should come first.Easy blogging topics you can start with today.Why email marketing is non-negotiable—and how to get started.Practical advice for creating consistent social media content.Dana's best advice for photographers feeling overwhelmed by marketing.If marketing has ever felt overwhelming or unclear, this episode is your roadmap to success. By breaking down your marketing strategy into manageable steps, you'll be able to focus your energy on what works and build a sustainable system for growth. Ready to fill your marketing jar? Start with one “rock” and watch your business flourish!Don't forget to grab Dana's free Marketing Jar Worksheet at www.thiscantbethathard.com/marketingjar, and let us know how you're putting these ideas into action.Important Links:Download Dana's Marketing Jar Worksheet: www.thiscantbethathard.com/marketingjarHair of the Dog Academy: www.hairofthedogacademy.comFreedom Focus Formula: www.freedomfocusformula.comElevate Program: www.freedomfocusformula.com/elevateCommercial Pet Photography Academy: www.hairofthedogacademy.com/commercialConnect with DaynaThis Can't Be That Hard WebsiteThis Can't Be That Hard FacebookThis Can't Be That Hard on InstagramThe Trio of Trouble on InstagramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

275 - Do you really believe you're capable of building the photography business of your dreams? In this powerful episode, Nicole and Heather explore why your self-concept and your commitment go hand-in-hand, and how subtle mindset shifts can help you overcome imposter syndrome, self-doubt, and fear of failure. If you're ready to ditch the safety net and bet on yourself, tune in for the tools and insights to make it happen.What to Listen For:The link between commitment and self-concept in building your business.How holding on to a “Plan B” may be sabotaging your success.Six questions to uncover what's really holding you back.How to step into the identity of a six-figure photographer.The surprising role of positive emotions in self-sabotage.Heather's personal story of letting go to fully commit.How to avoid self-doubt and start believing in your potential.If you've been struggling with self-doubt, fear of failure, or just feeling “stuck” in your photography business, this episode is your wake-up call. Remember: Your commitment to yourself and your goals is the key to creating the business of your dreams. Start by answering the six questions Heather shared today, and see how your mindset begins to shift.Don't forget to subscribe to the podcast so you never miss an episode, and check out our resources below to take the next step toward your goals! 

273 - Are you ready to supercharge your photography business? This week, I'm chatting with Tanya Smith, a portrait photographer and educator who went from struggling with $600 shoots to building a system that generated almost $400K in just one year. We're breaking down the most effective marketing strategies—think partnerships, in-person connections, and consistent follow-ups—that photographers can start using today. If you're tired of the feast-or-famine cycle, this episode is a must-listen!What to Listen ForHow Tanya went from $600/session to a $400K/year photography businessThe importance of in-person marketing in a digital worldWhy Instagram should only be the “icing” on your marketing cakeTanya's proven strategy for creating profitable partnerships with local businessesHow to build long-lasting relationships with clients and community partnersThe mindset shift you need to make to approach marketing with confidenceTanya's advice for structuring your week to prioritize marketing and avoid burnoutWhy follow-up is the most overlooked (and valuable) part of your marketingThis episode with Tanya Smith was packed with actionable marketing strategies to help you build a thriving photography business. From creating meaningful partnerships to mastering the art of follow-up, Tanya's advice will inspire you to take control of your client pipeline. Remember: marketing is the key to consistency, and it doesn't have to be overwhelming!If you loved today's episode, make sure to check out Tanya's Mastery Summit for Portrait Photographers happening on January 21, 2025. You can grab your free ticket at the link below. Don't forget to subscribe to the podcast, share it with a friend, and let us know your biggest takeaway.Important LinksSign up for Tanya's Mastery Summit (FREE) - www.profitableportraits.com/summitFree Marketing Ideas for portrait photographers: https://www.profitableportraits.com/marketTanya's Education Website: https://www.profitableportraits.comTanya's Store for Photographers: https://whoabella.caMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price and sell confidently with Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateLearn commercial pet photography at the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

272 - Do you need to perfect your photography skills before diving into business? Or can you grow both at the same time? Shelley Paulson, one of the leading equine photographers in the world, joins me for a deep-dive debate on what comes first: business growth or mastering your craft. We share personal stories, mentor tips, and strategies to help photographers create a balance between technical excellence and entrepreneurial success.What to Listen For:The difference between the craft-first mindset and the business-first mindsetWhat opportunities technical proficiency unlocksThe key role mentors play in identifying blind spots in your craft or business.How Shelley's attention to craft allowed her to build a multi-six-figure business—even without being a "business guru."Why pricing what your work is worth (not yourself) can help overcome self-doubt.Actionable advice for photographers just starting out—whether you're pursuing a hobby or building a full-time business.Building a successful photography business is all about balance—refining your craft while building a strong business foundation. Shelley and I agree that while there's no “right” path, having a plan and investing in both sides of the equation is key to long-term success. So, whether you're just starting out or looking to level up, don't forget: both your skills and your business deserve attention.Ready to take the next step? Tune in to this episode, and don't forget to subscribe, leave a review, and check out the resources below!Shelley's Resources:Shelley Paulson Photography: www.shelleypaulson.comShelley Paulson Education: www.shelleypaulsoneducation.comWings Mentorship: www.shelleypaulsoneducation.com/pages/wings-mentorshipNicole's Resources:Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

270 - Is your photography business stuck on repeat? Stuck on repeat in a place that's short of your goals? You're not alone. Nicole Begley and Heather Lahtinen are here to share why technical perfection isn't enough and how it's the intangible that shifts everything. If you're ready to create a thriving boutique business, this is the episode you can't miss.What to Listen For:Why “perfecting your craft” won't bring you more clients or higher sales.Why focusing only on your craft can hold you back in business.How a $5,600 sale changed one Elevate member's outlook forever.Why mindset is your biggest roadblock—and your greatest asset.The real reason pricing alone isn't the problem—or the solution.Practical tips for achieving your next quantum leap in business.Running a thriving photography business requires more than just stunning images. Nicole and Heather unpack the strategies, mindset shifts, and client stories that prove growth is possible with the right approach. If you're ready to step into your next level, listen now and start making the changes that will transform your business.Important Links:Learn more about Progress Lab: www.hairofthedogacademy.com/progressMaster the craft of pet photography at the Hair of the Dog Academy: www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula: www.freedomfocusformula.comCrack the code to booking more clients inside Elevate: www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy: www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Send us a textIn this episode of Small Business Big Dreams, Eric Bohl sits down with Karina, the passionate and dedicated owner of Wiggle and Woof Dog Academy. Karina shares her incredible journey, from her early days working with dogs to building a successful business that's now a go-to for dog training and behavioral consulting.Wiggle and Woof Dog Academy is built on Karina's philosophy of positive reinforcement and trust-based training. She believes in creating strong, lasting bonds between dogs and their owners, focusing on communication, mutual respect, and understanding. During the episode, Karina takes us behind the scenes of what it's like to run a dog training academy, sharing the challenges, rewards, and countless lessons she's learned along the way.Throughout the conversation, Karina highlights her unique approach to dog training, which is centered around customization for each dog's needs. Whether dealing with puppy obedience, leash manners, or addressing behavioral issues, Wiggle and Woof's personalized programs ensure that every dog is trained in a way that works for them and their owners.Karina also opens up about the common misconceptions people have about dog training and offers insightful advice for pet owners who are struggling with their dog's behavior. She discusses how patience and consistency are key, as well as the importance of setting realistic goals when it comes to training. Additionally, she dives into the emotional aspects of working with both dogs and their humans, sharing how rewarding it is to see the transformations in behavior and confidence in both the pets and their owners.Listeners will also learn more about Karina's entrepreneurial journey—what inspired her to start Wiggle and Woof Dog Academy, the initial hurdles she faced in launching the business, and how she grew her client base. She talks about the importance of staying true to her values and keeping the wellbeing of the dogs and their families at the core of her mission.As the episode wraps up, Karina offers advice for aspiring entrepreneurs, especially those looking to enter the pet care industry. She encourages others to follow their passion, embrace learning, and never shy away from asking for help when needed.Whether you're a dog lover, a pet owner looking for training tips, or an entrepreneur seeking inspiration, this episode is packed with wisdom, humor, and heartfelt stories from someone who turned their love for dogs into a successful and fulfilling business. Tune in to hear Karina's story and get expert advice on how to build better relationships with your furry friendsSupport the show

264 - Have you ever dreamed of ditching the corporate grind to follow your passion? That's exactly what today's guest, Cassidy Brooke, did! Cassidy left her 9-5 insurance job, picked up her Nikon, and created a thriving equine photography business. Join us as Cassidy walks through her journey of building a career she loves and shares advice on everything from dealing with competition to balancing portrait and commercial photography. Get ready to be inspired and pick up some actionable tips along the way!What to Listen For:The moment Cassidy decided to quit her corporate job with no backup plan.How Cassidy transitioned from working with a $400 Costco camera to becoming an in-demand professional photographer.Cassidy's experience with "working for free" to build a brand and why it worked for her.The benefits of working with brands and how it helped Cassidy grow her photography business.Cassidy's mindset shift after losing her Instagram account—and how it led to greater success.Tips for photographers who want to build relationships with brands and start earning from commercial work.Advice on navigating the crowded equine and pet photography space without feeling the pressure of competition.How to leverage social media for marketing, even if you're an introvert.Cassidy's story is proof that with bold decisions, the right mindset, and a lot of persistence, you can turn your passion into a profitable business. Whether you're looking to start your photography business or transition to working with brands, her journey is packed with valuable insights. Don't forget to subscribe to the podcast so you never miss an episode, and if you found this one helpful, please leave a review!Resources From This Episode:Cassidy Brooke PhotographyCassidy Brooke Photography on IG Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialUnlock the Editing Secrets of 40+ Top Pet Photographers! Expand your editing toolbox, discover new techniques, and master your signature style. JOIN THE SUMMIT! Unlock the Secrets to a Thriving Photography Business! Tune in now to our free, private podcast! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone!In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time. Get ready to dive deep into everything from pricing strategies to creating unforgettable client experiences that will have you standing out from the crowd.What to Listen For:The evolution of photography businesses since the 2000sDo you still need a studio space to be considered professional?The crucial difference between a hobbyist photographer and a professional photographerWhy part-time photographers can (and should) charge premium ratesThe myth of digital-only photographers and how to add more value to your offeringsHow creating a premium experience can set you apart in a crowded marketWhy photographers need to think beyond just taking picturesPractical tips for offering a high-end service, even when working from homeThe importance of product offerings in elevating your businessHow to make your first $10,000 sale (even if you're just starting out)Whether you're a hobbyist photographer or looking to elevate your business to the next level, this episode has the insights you need to make it happen. Start thinking beyond just taking photos—it's about creating an unforgettable experience for your clients and presenting yourself as the professional that you are. Ready to level up? Listen to this episode now, and don't forget to subscribe for more tips on growing your photography business!Resources From This Episode:Mark Rossett Photography Business CoachingProfessional Photography Business Network (PPBN)Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialUnlock the Secrets to a Thriving Photography Business! Tune in now to our free, private podcast! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

This episode I caught up with Jo Pay to talk TV dog training on Chanel 4's The Dog Academy. How starting at Hearing dogs for the deaf gave her an amazing foundation and how her career has grown over 28 years. https://www.channel4.com/programmes/the-dog-academy

In today's milestone 100th podcast episode, Dorie takes a look back at the evolution of the podcast since episode #1. Dorie shares snippets of wisdom from past guests that you can lean into right now. Pricing and customer service, scheduling social media content, tax strategy and outsourcing, capturing great pet expressions, and the value of uniqueness are just a few of the topics covered by these experts. You won't want to miss Dorie's special discount on her coaching programs in celebration of the 100th episode! Links: $100 off any of Dorie's coaching programs. Use the code 100focalpoints Looking for comprehensive mentoring for your business?   https://the-harmony-hangout.mykajabi.com/coachwithdorie A great flexible option where you can cross one big thing off your to-do list like creating your email sequences, perfecting your workflow, creating a social media calendar, or marketing campaign?  A day of Voxer is perfect for this. https://the-harmony-hangout.mykajabi.com/day-of-voxer My marketing Breakthrough program is a one on one program that focuses completely on your marketing strategy.   https://www.harmonyhangout.com/offers/TN8okr49 Use the codes 100focalpoints for $100 off any of these programs. Coupon expires May 3rd ——— Guest info: Christine Hamrick christinehamrickphotography.com ——— Chris Wooley www.cwooley.com ——— Kimberly Tara @kimberlytaracpa https://www.taracpafirm.com/ https://www.taracpafirm.com/download https://www.facebook.com/profile.php?id=100094706203880  ——— Nicole Begley @nicolebegleyofficial on IG Special offer: 7-day trial to the Hair of the Dog Academy for only $1 - https://hairofthedogacademy.thrivecart.com/hair-of-the-dog-academy-trial/?ref=focalpointspodcast ——— Sarah Jane Shorthose IG: @sjanephotography FB: facebook.com/sjanephotog Sarah's newest goals journal (aka grown-up goals coloring book!) https://www.sjanephotography.com/for-photographers/ ——— Miranda Hayak IG: @blossombluephoto www.theblossomblue.com ——— Tavia Redburn - Birth & Newborn Photographer  From Better Half to Boss Photography Podcast http://www.taviaredburn.com/podcast  Instagram: http://www.instagram.com/taviaredburn  Website: http://www.thebeautyinbirth.com

230 - We're diving deep into the heart of in-person marketing with our special series, "The Offline Photographer." Hosted by Heather Lahtinen, today's episode is all about the art of the pivot. Chatting with Laura Wombwell from Laura Wombwell Photography in Ontario, Canada, we're unpacking the big question: When is it right to shift gears in your business? From unexpected teaching opportunities to the delicate dance of balancing multiple roles, Laura's journey is a testament to the twists and turns of entrepreneurial life. Grab your notebook, because this episode is packed with real-life lessons on navigating change, seizing opportunities, and the power of saying "yes" even when it scares you.What to Listen ForUnexpected Turns: Hear how Laura's quiet holiday plans turned into a whirlwind of opportunity and what it taught her about staying open to change.The Art of Saying Yes: Discover the fine line between seizing opportunities and staying true to your business goals, and how to know when to dive in.Balancing Acts: Learn how Laura manages her dual roles as a photographer and educator, and the surprising benefits this blend brings to her business.Facing Fears and Doubts: Laura opens up about the internal battles entrepreneurs face when new paths emerge, from imposter syndrome to the fear of overcommitting.Community and Growth: The importance of community in both teaching and photography, and how engaging with others can lead to unexpected growth and learning.This episode isn't just a conversation; it's a roadmap for any photographer facing crossroads in their business. Whether you're contemplating a new venture, juggling multiple passions, or just looking to inject some old-school, in-person magic into your marketing, Laura's story is a beacon of inspiration.Eager to learn more about mastering the offline marketing game and maybe even discovering your own pivot points? Tune in to this episode and join us as we explore the power of personal connections in growing your photography business.  Looking for even more support?  This is the type of coaching that happens inside of Elevate - the place to be if you want to grow your photography business. Discover Elevate here.Ready for a massive breakthrough in your business? Join us on April 23 - 25 for the Progress Lab! More details here. Join the 60-Minute Marketing Conference and transform your photography business in only an hour - and it's free! For a limited time, register for free and have access to the portal for 5 days. If you prefer lifetime access, you can register for only $9 USD and have lifetime access to the portal, a secret podcast to listen to the presentations on the go, and extra bonuses from your hosts! Register here.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

229 - Buckle up for an action-packed adventure with Nicole Begley and Heather Lahtinen, where we dive into the superhero transformation of everyday photographers into unstoppable business heroes, all thanks to theProgress Lab! This episode is like opening a comic book where the characters leap off the page, each with their own tale of bravery and triumph over the business villains of doubt and fear.What to Listen For:The Leap of Faith: Discover why most of our students were almost too scared to sign up!Facing the Giants: Learn how overcoming fear and embracing action lead to growth for our photographers - in business AND personal life!The Mindset Makeover: Uncover what these students did to create a massive mindset makeover.Dual Identity: Uncover the art of balancing the creative genius of photography with the savvy strategist of business, mastering the dual identity like a true superhero.Belief Battles: Be inspired by tales of how our heroes shattered the chains of limiting beliefs, unlocking their full potential.This episode is not just a chat; it's a call to the hero within every photographer, proving that with the right support and a dash of courage, anyone can reveal their inner business superhero. Ready to don your cape and join the ranks of business avengers? Tune in, and let's turn those business dreams into reality!Ready to don your own cape and join the ranks of business avengers?  Start by tuning in, but even better than that is joining us at the next Progress Lab April 23-25 in Charlotte, NC. Details at - www.hairofthedogacademy.com/progressLast call for legacy pricing! Become a HODA member today! Join the 60-Minute Marketing Conference and transform your photography business in only an hour - and it's free! For a limited time, register for free and have access to the portal for 5 days. If you prefer lifetime access, you can register for only $9 USD and have lifetime access to the portal, a secret podcast to listen to the presentations on the go, and extra bonuses from your hosts! Register here.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

In this podcast we discussed the recent XL Bully ban in the UK, the difficulties of owning and training adolescent dogs and Kamal's experience in dog sports. Kamal Fernandez is a world renowned dog trainer and dog sport competitor. He has appeared on several TV shows, most recently Channel 4's The Dog Academy. Kamal has written two books, presented at Clicker Expo, FDSA's Lemonade Conference and much more. Use our code NB10 at N2N Canine Mills: www.n2ncaninemills.com/

228 - In this innovative episode of the Freedom Focus Photography podcast, Nicole Begley introduces a compelling new series titled "The Creative Freedom Rebellion," featuring regular guest J.Nichole Smith. This series is dedicated to emphasizing the importance of defining personal freedom and success on one's own terms. In today's episode Nicole and Nic delve into various aspects of commercial pet photography, offering insights and strategies to help photographers navigate this exciting but evolving landscape.What to Listen for1. What Business Model is Best for You: Explore different business models from boutique models focused on products and high sales, to high volume and low cost sessions, or even mini-sessions as your main offering.  2. The Four Levels of Commercial Photography: Discover the various levels of commercial photography, starting with accessible local market opportunities and scaling up to high-end projects.3. Setting Realistic Expectations: Learn to set achievable goals and understand the real-world benefits and challenges in different photography business models.4. Strategic Branding and Market Positioning: Understand the critical role of strong brand identity and effective market positioning in the competitive photography market.5. Real-Life Success Stories: Be inspired by photographers who have made a successful leap into commercial pet photography, and learn from their experiences, including both their challenges and triumphs.If you've been curious about how commercial photography could work into your current photography business - this is a must-listen episode.We'll be hosting more commercial pet photography training in April - jump on the waitlist now to sign up for the free training!   Join the 60-Minute Marketing Conference and transform your photography business in only an hour - and it's free! For a limited time, register for free and have access to the portal for 5 days. If you prefer lifetime access, you can register for only $9 USD and have lifetime access to the portal, a secret podcast to listen to the presentations on the go, and extra bonuses from your hosts! Register here.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

227 - In this pivotal episode, Nicole Begley announces a significant change: the podcast is now the Freedom Focus Photography Podcast! This rebranding comes with exciting new directions and offerings, particularly the Freedom Focus Formula course, designed to radically transform the businesses of photographers through pricing, sales, and messaging strategies. Nicole delves into the nuances of building a photography business, discussing the critical transitions and strategies for growth. She also outlines the upcoming changes to the Hair of the Dog Academy, highlighting the enhanced value and focus of the membership options.What to listen for:Why the podcast has a new name!How the Freedom Focus Formula can radically shift your photography business.Details about the four levels that every photography business travels through.  Is it really possible to be profitable selling only digital files?What the next evolution is for Hair of the Dog Academy - and why you won't be able to get access to the business training after February 15th.Join Nicole in this episode as she navigates through these transformative changes, offering a wealth of knowledge and opportunities for photographers at all stages of their career. It's a celebration of growth, learning, and the exciting journey ahead in the world of photography.Join the 60-Minute Marketing Conference and transform your photography business in only an hour - and it's free! For a limited time, register for free and have access to the portal for 5 days. If you prefer lifetime access, you can register for only $9 USD and have lifetime access to the portal, a secret podcast to listen to the presentations on the go, and extra bonuses from your hosts! Register here.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

226 - In this insightful episode of the Hair of the Dog podcast, Heather Lahtinen is taking over the mic for our 2nd episode of ‘The Offline Photographer'.  This series is all about getting you out from behind your computer and actually INTO your market so that you can meet an connect with marketing partners and/or potential clients.  This is the tried and true way to market and grow your business.  In today's episode, we're talking with Laura Wombwell, who shares her experience in building a valuable partnership with a local veterinary clinic.  You'll discover a deeper understanding of the importance of in-person engagement and learn strategies to cultivate relationships that can significantly benefit your photography businesses.WHAT TO LISTEN FOR:Developing Local Partnerships: Insights on connecting with local businesses, such as veterinary clinics, to enhance in-person marketing efforts.Setting Clear Goals and Expectations: The importance of defining objectives and establishing mutual understanding in professional relationships.The Value of Personal Connection: How forming authentic connections can lead to meaningful business opportunities and client referrals.Strategies for Effective Communication: Tips for initiating and maintaining open and productive dialogues with business partners.Balancing Professionalism and Personal Touch: Finding the right balance between being professional and personable in business interactions.This episode is all about the practical aspects of growing a photography business by nurturing local connections. This episode is a must-listen for photographers looking to expand their reach and impact in their communities.Enjoying this conversation?  This is the type of coaching that happens inside of Elevate - the place to be if you want to grow your photography business. Discover Elevate here.Connect with HeatherWebsiteFacebookInstagramDOUBLE YOUR IMPACT with a Calendar Contest - Join us on January 18th at 1pm Eastern for this FREE TRAINING! Save your seat here! Join the 60-Minute Marketing Conference and transform your photography business in only an hour - and it's free! For a limited time, register for free and have access to the portal for 5 days. If you prefer lifetime access, you can register for only $9 USD and have lifetime access to the portal, a secret podcast to listen to the presentations on the go, and extra bonuses from your hosts! Register here.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

225 -  In this episode, Nicole Begley shares her insights on what she would do if she were starting her photography business from scratch in 2024. We start with the importance of finding your niche, specifically identifying what you love about that niche and your products. Then, the second (often overlooked) step is dialing in your messaging and creating a compelling website, which are crucial steps for attracting your target clients. Of course, we also touch on utilizing SEO and blogging to improve your online visibility. Building a community, growing an email list, and getting people in front of your lens all create major marketing momentum. Last but not least, we can't forget what Nicole believes is the most impactful: connecting with local businesses and charities, which often lead to valuable partnerships.WHAT TO LISTEN FORWhy niching down even more will actually attract MORE clients.How to dial in your messaging to book more clients.Why blogging just might give you the most bang for your marketing buck.The trifecta of marketing momentum.How these strategies can any photographer that wants to grow in 2024.Previous Related Episodes174 - Content Marketing with Tavia Redbird038 - Moving to a New Market with Allison Shamrell011 - Timeless Marketing Strategies with Luci Dumas043 - Website Copy for the Win with Kim Wishcamper059 - The SEO Mistakes Most Photographers Make with Alex Vita162 - What You Need to Know to Partner with Rescues with Courtney Bryson182 - Zoe Hiljemark - Let's Get some Press with Zoe HiljemarkDOUBLE YOUR IMPACT with a Calendar Contest - Join us on January 18th at 1pm Eastern for this FREE TRAINING! Save your seat here! Join the 60-Minute Marketing Conference and transform your photography business in only an hour - and it's free! For a limited time, register for free and have access to the portal for 5 days. If you prefer lifetime access, you can register for only $9 USD and have lifetime access to the portal, a secret podcast to listen to the presentations on the go, and extra bonuses from your hosts! Register here.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

224 - Today's conversation is focusing on marketing our photography businesses, because if there's one area that frustrates most photographers, it's the challenges they face in finding new clients.  In this episode, I'm joined by my friends Heather Lahtinen, Dorie Howell, and Tavia Redburn to have a candid conversation to help photographers unlock the complexities of growing their business.  This isn't the only way I've teamed up with these ladies lately - we've also teamed up to offer the 60-Minute Marketing Conference!  You'll hear succinct and impactful presentations from 17 leading photographers in the industry about what's working RIGHT NOW in business. What to listen for:Discover how providing a valuable service to clients can transform your photography business.Uncover the secrets to building a professional online presence that captivates potential clients.Learn the art of networking and making connections to establish authority in the photography industry.Explore how AI tools like ChatGPT can revolutionize your marketing strategies and enhance client communication.Find out how charitable marketing can not only expand your client base but also make a positive impact on the community.We're highlighting the tried and true marketing strategies - but also digging into the new opportunities that exist such as ManyChat and ChatGPT.  Take a listen to this episode and then grab your free ticket to the 60-Minute Marketing Conference!Important Links:60-Minute Marketing ConferenceElevateConnect with our GuestsHeather Lahtinen - Flourish AcademyTavia Redburn - Beauty in BirthDorie Howell - Harmony HangoutJoin the 60-Minute Marketing Conference and transform your photography business in only an hour - and it's free! For a limited time, register for free and have access to the portal for 5 days. If you prefer lifetime access, you can register for only $9 USD and have lifetime access to the portal, a secret podcast to listen to the presentations on the go, and extra bonuses from your hosts! Register here.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

223 - Would you like a curated list of the BEST conversations from 2023? It's free! Simply go to www.hairofthedogacademy.com/bestof to get access.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

222 - As the year wraps up, it's the perfect time to get your photography business prepped and polished for the new year! Join me, Nicole Begley, as I dive into the essential year-end action items to help you put a bow on 2023 and prepare for success in 2024!What to listen for:Get practical tips on handling finances, from tracking expenses to prepping for tax season.Conduct an expense analysis to find savings and smart investment opportunities.Review a four-part process for reflecting on your year and preparing for 2024.Discover how to focus on thoughts and hidden blocks that might be hindering your success.How to listen to the best business and craft podcast episodes of the year that you might have missed!I love the year end - and especially the new year.  It feels so expansive and full of possibility.  Especially when you approach it with intention. So, grab a cup of your favorite holiday beverage, and let's see what we can make possible for 2024!IMPORTANT LINKSBEST OF 2023 - Access our curated list of the BEST conversations from 2023! It's free! Save $200 off your first month in Elevate and lifetime access to the previous Elevate retreats - use the code BF23Save $200 when you enroll in Elevate through December 21st - AND receive lifetime access to the previously recorded Elevate retreats. Use the code BF23 to enroll at www.hairofthedogacademy.com/elevate. Would you like a curated list of the BEST conversations from 2023? It's free! Simply go to www.hairofthedogacademy.com/bestof to get access.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

221 - Get ready to dive deep into a world where confidence reigns supreme! Join Nicole Begley and Heather Lahtinen as they uncover the secret sauce to building unshakeable confidence in your photography biz. This isn't just any chat – it's a journey through the ups and downs of self-trust, topped off with a surprising twist about... chocolate muffins?What To Listen For:Discover why self-trust is key to growing your confidence.Learn how focusing on competence leads to increased confidence.Uncover the impact of small actions and self-affirmations.Nicole's candid confession about guilt, shame, and... baked goods?Flipping the script on self-commitment flops.This episode is a must for any photographer looking to boost their confidence and take their business to new heights. Remember, it's all about trusting yourself!Resources From This Episode:Hair of the Dog Academy Elevate Coaching ProgramJOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

220 - Rejection is part of being a business owner. No … no, wait … rejection is part of being human! Even marketing guru Seth Godin has heard the word "no" but he's at least come to understand that the rejection is more about the rejectee than it is about him. Rejectee … I just made that up. That doesn't mean the word "no" isn't difficult to hear. It hurts sometimes and Michelle Crandall of Pets in Focus Photography in Michigan has felt that pain.  And haven't we all? We put so much heart and soul into our work and hearing "no" can paralyze you into not taking any action. What has helped Michelle move past her fear and anxiety? Coaching with Heather, of course!  Heather has the mic again this week, sharing a recent Elevate one-on-one with Michelle. They have a candid conversation about Michelle's struggles … and her breakthroughs. What to listen for 3:40 When Michelle needed to pivot from dog sports to portraits 8:43 The terror she felt at the thought of calling someone 14:25 Why imposter syndrome is so damaging 17:27 How Michelle pushed through the fear and doubt to take action 31:07 Who the real, confident, smart Michelle is 38:28 How coaching with Heather changed her life I know you can confront your fears, push through the discomfort and reshape not just your business but your entire life too!  I want to know if this episode resonated with you.  Comment on the 'Gram. JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

219 - You spoke up and we listened. You all loved The Coaching Journals with Heather Lahtinen, Christi Baker and Monica Adalsteinsson that we're bringing them back. Ish. Christi and Monica are off soaring like eagles after six months of intensive coaching with Heather and the Elevate program. Today, we're introducing a spinoff series, called The Offline Photographer, and it's inspired by the challenges of the same name that Heather is currently holding in Elevate. These challenges are designed to make you a networking, marketing boss, getting you out into your community to talk all things pet photography. Heather is picking a photographer in the challenges each month to interview and share their journey. This month, we're hearing from Laura Wombwell of Hamilton, Ontario, who's making a name for herself with quirky fantasy composites and dramatic portraits. What to listen for 4:24 The genius behind Laura's fundraising event 9:56 The delicate balance between charity work and business 21:19 How to overcome the fear of rejection 26:49 Why we need to retrain our brains and share our passion 35:23 Heather drops a new challenge on Laura Guys, I am super excited to see where Heather takes this new series with her Elevate photographers. I'm confident she is going to get even more members of our community flying! What's your takeaway from Laura's coaching? Comment on the 'Gram. Connect with HeatherFlourish AcademyFlourish Academy on FBFlourish Academy on IGSave BIG on Behind the Lens courses (75% off) or join the Hair of the Dog Academy for only $19 for your first month! More details here. JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

218 - I completely get it if you see the word "soup" and here "NO SOUP FOR YOU" in your head.It means you might be old enough to remember Seinfeld on NBC every Thursday night. Or maybe you've seen that episode on Prime video.Heather and I are talking about soup on this week's episode of the Hair of the Dog podcast. No, not chicken soup for the soul.Split pea soup.More specifically, the split pea soup Heather's daughter made the annual soup cook-off fundraiser at their church.It was awful. And Heather had to find the right way to tell Ella.Together, we turn it into a mindset shift for you in learning how to take feedback on your photos … and equally as important, to whom you should be listening for feedback that will help you grow your craft.What to listen for4:38 The ethical dilemma of saying something11:19 How to serve a "critique" sandwich16:59 Whose feedback is most valuable to you26:47 My friend hates my skirt and that's OK28:39 How to evaluate that feedback and move forwardFeedback and personal growth are so important as a pet photographer and as an entrepreneur but your value as a pet photographer -- heck, as a human -- is not calculated by the opinions of people who don't matter.See? Your mom was right!Now do me a favor and give me some feedback on this episode. Comment on the 'Gram.Mark your calendar for some massive Hair of the Dog Black Friday deals! Nov 24-27, 2023JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

216 - Let me be quite clear: There are no cats at a Fast CAT event. Not a single feline to be found, I swear! Nope, Fast CAT — fast coercing ability test — is all about dogs. Dogs of every size, dogs of every color, dogs of every breed and dogs of every origin.In fact, FastCAT, which is essentially the 100-metre dash for dogs, might be the most inclusive events on the planet.So how much fun would it be to travel around the United States photographing Fast CAT competitions?We get to find out in this week's Hair of the Dog podcast when I sit down with Brian Batista of Brian Batista Photography. Based out of Birmingham, Alabama, Brian left behind a 24-year career in information technology to chase dogs with his camera. What to listen for3:56 Why Brian learned to create a safe space for rescue dogs9:15 When he got addicted to dog sports and photography15:05 How to get started in dog sports photography19:24 The challenges of managing event photography34:43 If you don't like road trips, this may not be the gig for youThere's so much more than Fast CAT when it comes to dog sports photography. You can get into dock diving, lure coursing, flyball or agility … and all of it brings the biggest grin to Brian's face.Are you interested in this niche of pet photography? Tell me on the 'Gram. Where to find BrianBrian Batista PhotographyFacebookInstagramJOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

215 - So many of us are heading into the "offseason" right now, which means it's time to spiff up our websites and plan for 2024.OK, OK … take a little break after you fulfill all your client orders but then it's time to get down to brass tacks. One of the things you might want to put on your to-do list is working on your SEO.Search.Engine.Optimization.It isn't as hard you might think. The No. 1 thing you need to focus on is putting your personality, your unique experience and your style on display for your website visitors. For real, you guys! That is what will attract people to your website and keep them there. KP and Jessie of Inkpot Creative join me this week on the Hair of the Dog podcast and they stress how your experience and style set you apart from other photographers in your area.They also run down specific tactics with SEO, like keywords, listicle blog posts (what the heck are they?), image resolution and size, video, and all the things.What to listen for6:42 Why you should focus on local SEO16:16 How to blog your way to SEO success24:10 How to optimize the images on your website26:57 Why AI content is OK but you need to personalize it29:36 How to use call-to-action buttons effectively37:49 The right way to use video on your websiteSEO and websites are an ever-evolving method of reaching our potential clients. I love the way KP and Jessie simplify it all for us.Do you feel like your website is holding you back? Comment on the 'Gram and let me know.Connect with Inkpot CreativeOfficial WebsiteInstagramFacebookJOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

214 - I screwed up. You guys, I'm human and I'm not (too) embarrassed to admit that I made a mistake. And I'm baring it all in this week's episode of The Hair of the Dog podcast.Here's the gist:I made some pretty serious assumptions about a client I booked last Christmas. I sold him a gift certificate as a gift for his  girlfriend. I assumed -- because he is an acquaintance, not a cold sale -- that I didn't have to go through my entire process with him, that I knew what his giftee's budget was and that she would go above and beyond in sales what the gift certificate was worth.Nuts.I was staring down a potential $,5000 sale for wall art and an album … and it went over like a fart in church.Self-doubt hit me hard, and our good friend Heather Lahtinen of Flourish Academy walks me through my thought process and out of my negative space.What to listen forHow I dropped the ball on communicating my processWhen self-doubt and worry started to creep inThe initial thought that snowballed into anxietyHow to handle a difficult money situation with a clientThe difference between a $500 photographer and a $10K photographerI share these moments to help you think through not only your communication processes with your client but also the way our thoughts and emotions can lead us to get stuck in unnecessary worry and anxiety.What's keeping you stuck? Hit reply or comment on the 'Gram and let me know.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

213 - Do you know what some of my favorite moments are? When my clients cry. I realize that makes me sound cold-hearted — but they're crying because they're so happy! Inevitably, they point at photos that roll across my slideshow, happy tears well up in their eyes and they gasp, "OHMIGOSH, THAT IS SO BENNY." That is always the moment I know when I've done my job. Because, my friend, I am not just selling photos that spit out of my Canon R5. I am selling emotions, connections and memories. And so are you. I'm flying solo this week on the Hair of the Dog podcast and I am dropping some serious truth bombs about how we create value in our pet photography businesses. What to listen for  3:43 Why it's OK to price yourself low when you're starting out 8:28 The five levels of marketing sophistication 10:41 What your unique selling proposition can do for you 18:35 How to identify your ideal client 22:59 Craft your messaging to attract your ideal client You can position yourself in your market by understanding and appealing to the unique characteristics and values of your ideal client! Listen to this episode and learn how to really resonate with your audience. Do you think you're appealing to your ideal client? Comment on the 'Gram and let me know if this episode has changed you and your business. JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

212 - To fear is human.Heather Lahtinen fears snakes (and I am never going to stop reminding her).For me, it's tech. I fear learning new tech and it has kept me from moving forward with this new thingie I bought, the Atomos Ninja. It's an external screen that lets me see what I'm shooting as I'm shooting.It sounds awesome, doesn't it? But there it sits in a box unopened and unused.WHY?!?!?Maybe I fear the time it takes me to learn something new, distracting me away from the tasks I enjoy doing. But then I'm procrastinating on learning this new device I want to use in my pet photography business.AAARRRGGH!It's a conundrum I know you face sometimes too. Like the fear of putting yourself out there with marketing. Or the fear of going to a networking event and -- OMG -- talking to people.The fear stops us from taking action, and that's what Heather and I are talking about on this week's episode of the Hair of the Dog podcast. What to listen for4:58 How fear helps us build up our negative self-talk7:26 What happens when challenge our own thoughts 13:08 Why we must recognize our own value and share our passion with others15:51 The common fears and doubts we face21:24 How to find the opportunity on the other side of fearAcknowledging and understanding our fears is vital in overcoming them. Once we know what our fears are, we can conquer them and take our pet photography businesses to new heights.What fears are stopping you from moving forward? Hit reply on this email or comment on the 'Gram and let me know if this episode has changed you and your business.JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

211 - I can't believe we are at the end of this journey. Has it been six months of The Coaching Journals already? Good grief, where has the year gone? For the last six months, Heather Lahtinen, our head guru at Elevate and Flourish Academy, has been sharing her coaching sessions with two Elevate students on the Hair of the Dog podcast. This week's episode is the final episode and Part 6 takes us into the wrap-up stage. Christi and Monica aren't just ready to fly … they're already flying! Shortly after Christi of Christi Baker Photography in Atlanta started this journey with Heather, our head guru at Elevate and Flourish Academy, she learned she was – drum roll if you haven't been following –  PREGNANT! And Heather has been guiding her through the process of simplifying and streamlining her pet photography business so she can take maternity leave. Meanwhile, Monica at Pup and Me Photo in Phoenix has been disappointed in her bookings lately and struggling with her self-confidence. In this final episode, Heather helps Monica explore her thoughts related to clients saying no and not perceiving the value of her services. With Heather's guidance, Monica leaves The Coaching Journals on a happy note, understanding the importance of guarding one's heart and mind and celebrating her healthy decisions and boundaries. What to listen for5:09 What Christi has been up to in her third trimester7:39 How she's planning ahead for 202422:59 The changes Christi made to reframe her perspective26:20 The challenges Monica has been facing33:45 How rejection helps build character46:48 Why it's OK to say "no" to a clientJOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

 This week's episde was recorded specifically to tell you...don't listen to this week's podcast!Today is the first day of our live Hair of the Dog Summit V online, so we're currently over there, soaking up all the trainings from our fantastic summit speakers. Won't you come join us? What To Listen For: The Art of Storytelling to Sell Your Photography with Anne ThomasUnleash the Power of PR in your Pet or Portrait Photography Business with Zoe Hiljemark!5 Secrets to Becoming an Irresistible Top Photographer with KT MerryStabilizing your Business with a Portrait Membership with Annemie Tonken...and more! But if you're late to the party and the live summit's already over, don't worry. You can purchase all the recordings here, to keep forever and listen to at your leisure! It's that time again - it's time for the Hair of the Dog Summit! And this time, we are doing 2 full days of a business-focused event to help you book more clients in your photography business! Join us now!JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

210 - I'm Nicole and I'm an ENTJ on the Myers-Briggs and that means I struggle with the stuff that doesn't excite me – and despise things that aren't efficient. Like life stuff. Hanging out at a soccer tournament all day long when my son is playing in one game. One game! Aren't there other things I could be doing? What could I be knocking off my Hair of the Dog Academy to-do list instead of sitting here on a chair watching kids that aren't mine? It feels unproductive. It feels like I could be doing something more worthwhile. I know you get like that too. Frustrated, agitated … you might even get a little snarky with the people around you. But my friends, those are thoughts and those thoughts can be transformed. Right? Right! You can shift your thinking to put yourself in a place that helps you enjoy these tasks more. Our friend Heather Lahtinen – head coach at Elevate and Flourish Academy – puts me on the hot seat on this week's Hair of the Dog podcast and explores my processes in shifting from frustration to a more positive mindset. What to listen for5:18 Where my frustration with unproductive time surfaces12:48 How I can make the most of my unproductive time16:31 Why changing your environment can help shift your thinking25:30 Determine what you are dreading in your life30:33 Can you trust yourself to get all the things done?Oh my friends, you can maximize your time but you have to work on shifting your thoughts to a new perspective. And once you get there, you can free yourself from dread and find more creative space in your brain.Comment on the 'Gram and let me know what you dread and how you're changing your thoughts around that task.It's that time again - it's time for the Hair of the Dog Summit! And this time, we are doing 2 full days of a business-focused event to help you book more clients in your photography business! Join us now!JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

209 - Annemie Tonken had to take a break once and get back to business. Guys, we're talking about a "major surgery and three months on crutches" kind of break. That's when she came up with her idea to get her family photography clients into a membership service. Newly divorced, she needed to stabilize her income and make her business more resilient. One day, UPS dropped off her recurring shipment of air failters and it was an aha moment like she's never had! She realized people often forget to schedule their annual family photography sessions. Why not get them signed up to a subscription so they never forget? Brilliant! Annemie joins me on the Hair of the Dog podcast this week to give us all the details – and FWIW, this doesn't just work for family photographers. We have an Elevate member making this work with her pet photography business. What to listen for 9:38 Why Annemie shifted her perspective on running a photography business 12:40 How she launched her membership program to her clients 17:18 The pros and cons of her subscription model 23:25 How to set your membership up for success 32:27 Why it's important to know your numbers before you start  Interested in learning more about how to create a membership model? Listen to this podcast episode and then get registered for this year's Hair of the Dog Summit, going down Sept. 26-27 and Annemie is sharing all the important deets.  Have you signed up yet? Grab your ticket now! Where to find Annemie This Can't Be That Hard Facebook Group Instagram: @thiscantbethathard_ Megapixie Photography The Family Narrative It's that time again - it's time for the Hair of the Dog Summit! And this time, we are doing 2 full days of a business-focused event to help you book more clients in your photography business! Join us now!JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

208 - What is stopping you from reaching your goals? What are your thoughts behind "I can't"? You know, those thoughts that can paralyze you into inaction -- not only in your pet photography business but also in your life. Both Monica Adalsteinsson of Pup + Me Photo and Christi Baker of Christi Baker Photography get challenged by their thoughts, and each has different fears and anxiety behind those thoughts. Monica and Christi are back for this week's episode of the Hair of the Dog podcast, The Coaching Journals, Part 5. Monica and Christi are sharing their Elevate journey with business and mindset coach extraordinaire Heather Lahtinen. This month, Heather walks them through planning for their pet photography businesses and how it can bring consistency and stability to their businesses and their lives. Monica finds herself limited by the fear of returning to Corporate America (ugh!) while Christi struggles with maintaining an excellent customer experience while taking maternity leave. What to listen for6:13 Monica's anxious thoughts about not hitting her August goals9:56 The clarity she found by creating a 12-month marketing calendar17:13 How more intentional thoughts can wipe away fear and anxiety27:52 Christi's motivation to keep tweaking her customer experience30:35 Her move to a hybrid IPS process with online galleries38:01 How to reframe "tweaking" as "experimenting" The thoughts you're having that are limiting you, that are leading to stress and anxiety … can you plan your way out of them? You bet you can! You know what else happens when you plan? You open time and space in your life to be more creative and inspired, and nothing about that sounds wrong.Connect with HeatherFlourish AcademyFlourish Academy on IGFlourish Academy on FBConnect with  ChristiChristi Baker PhotographyChristi Baker Photography on IGConnect with MonicaPup + Me PhotoPup + Me Photo on IGJOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

207 - The idea of work-life balance is a myth. We don't ever really balance the many facets of our lives: our businesses, our families, our health, our free time, etc. We give enough attention to each one just to keep going every day. That, my friend, is not balance. That is just surviving. Instead of looking for balance, my friend Lucy Baum says, we should be looking for consistency and steadiness. Lucy, the head cheese at ShineSparkL, a marketing and business education platform for photographers, joins me on the Hair of the Dog podcast this week to chat mindset, intuition and intention to help you approach your business from a perspective that integrates all aspects of your life.  What to listen for 7:42 Why we shouldn't take it personally when someone says "no" to us 10:03 How Lucy's five-pillar approach to marketing aligns with the five koshas 18:29 The power of listening to your intuition 31:55 How to turn fear into something positive 46:58 What is stopping you from advancing in your business Lucy is a champion for recognizing that everything we do – whether it's work-related or personal – contributes to our life's work. Rather than seeking "balance," we should create a steadfast approach where all aspects of our life support each other. That's when we can really feel good about our pet photography businesses and see our pet photography businesses take off!  Where to find Lucy ShineSparkL Facebook Instagram JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody