Hair of the Dog Podcast

293 - Michelle Crandall hit a $10,000 month in her pet photography business—but instead of popping champagne, her brain flipped out. If you've ever downplayed your wins or feared that success makes you “unrelatable,” this is the episode you need. Heather Lahtinen is chatting with Michelle to unpack the emotional roadblocks around money mindset for photographers—and how to finally overcome them. Once and for all.What to Listen For:Why hitting a $10K month can still feel like a failureThe sneaky way your brain robs you of celebrating successThe “relatability trap” photographers fall into—and how to escape itHow money stories from childhood shape your business todayWhy success can feel like a core value conflictThe hidden cost of staying small and humbleWhat it really means to inspire othersWhy it's not your job to manage other people's emotionsHow to reframe your money mindset to fuel growthTwo confidence-building challenges to help you OWN your successThis episode is a deep dive into the emotional side of business growth and money mindset for photographers. Michelle's story reminds us that hitting financial goals is just one part of success—you also have to let yourself feel successful. If you're ready to shift your mindset, celebrate your wins, and stop hiding your light, this one's for you.

292 - Feeling like you "should be further along by now?" You're not alone—and you're not behind. Join me and Heather as we dismantle the myth of the perfect timeline and explore what it really means to build a business you love, at your own pace.What to Listen For:Why there's no such thing as “behind” in businessThe invisible “timeline” trap and how it messes with your mindsetWhat it really takes to go from $500 sessions to $5K clientsHow belief (not panic) speeds up resultsThe difference between inspired action and reactive desperationWhy your past self would high-five you right nowThe single best question to ask when you're stuckHow to tap into your future self for clarity and momentumWhat to do when you're spiraling in scarcity modeYour journey is unfolding exactly as it should—and you're learning what you need to learn, exactly when you need to learn it. If you've been feeling stuck, overwhelmed, or like you “should be further by now,” hit play and let this be your reset button.

291 - Feeling lost in the ever-changing world of SEO? Or wondering if using AI for your website is going to get you smacked down by Google? You're not alone—and this week's episode with SEO pro Connor Walberg is packed with answers. We're talking about how to use AI ethically and effectively to boost your rankings, create better content, and stop stressing over your blog strategy.What to Listen For:What E-E-A-T is and why Google cares about itHow to use AI tools like ChatGPT without sounding like a robotWhat “topical authority” means and how to build itWhy blog content still matters (and how to make it easier with AI)How to brainstorm blog topics that actually attract clientsWhat to ask ChatGPT before creating any contentHow photographers can use AI to stand out in local SEOThe surprising way AI can help with backlinks and outreachConnor's favorite prompts for optimizing website pagesIf you've been staring at a blank Google Doc, dreading your next blog post or confused about how AI fits into your SEO strategy—this episode is your permission slip to make it easier. Connor breaks it down with practical advice, smart prompts, and a healthy dose of reality. Tune in and give your SEO a serious upgrade.

290 - Let's talk luxury, artistry, and one-of-a-kind craftsmanship. In this episode, I chat with Amy and Tavis Guild about their journey into creating Guild Canvas, why offering high-end art matters, and how photographers can shift their mindset—and their pricing—by focusing on prestige. Warning: You might just throw out all your old samples after this episode.What to listen for:Why Guild Canvas isn't “just” a canvas—and what truly sets it apart.Why offering only one product can actually boost your sales (and confidence).How Amy and Tavis went from overwhelmed product menus to simplified, luxury-focused selling.The psychology behind prestige pricing—and how to tap into it.Why what you show and say determines what you sell.Marketing tips for attracting clients who value heirloom artwork.The myth of the “part-time photographer” and why profitability still matters.How charitable marketing and community engagement can attract your dream clients.Real-world sales insights—including how one studio removed all other products and never looked back.Tavis's unique “Prove It” senior model (and why it works).Whether you're ready to go all in or just want to test the waters with a price anchor, Guild Canvas is the kind of product that can truly shift your business. Simpler. More elevated. And more profitable. Go check them out and let them know I sent you!Connect with Guild CanvasGuild Canvas Club Facebook GroupGuild Canvas on InstagramGuild Canvas WebsiteMore ResourcesMaster the craft of pet photography at the Hair of the Dog Academy – hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales – freedomfocusformula.comCrack the code to booking more clients inside Elevate – freedomfocusformula.com/elevateDiscover the world of commercial pet photography- hairofthedogacademy.com/commercialFuture-Proof Your Pet Photography Business - A Free 3-Day Training for Pet Photographers Learn what to focus on NOW (and next) to build a profitable, personality-packed, purpose-driven brand that stands out—and sells—for the long haul. Register here! TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

289 - What if the secret to building a successful photography business wasn't more hustle—but more joy?In this uplifting and radically honest episode, I'm joined by J. Nichole Smith, branding guru and joy-first evangelist, to explore what happens when you choose joy over fear—in both your life and your business.If you've ever worried about raising your prices, selling to clients, or marketing during uncertain times—this conversation is for you. Nic and I get real about burnout, fear-based selling, joy-fueled branding, and what it actually takes to build a business that not only pays the bills... but feels really good to run.What to Listen For:What “Joy First” actually means—and why it matters in businessThe difference between discomfort and danger (and why one leads to growth)The truth about fear-based marketing (and why it's everywhere)How to tell when you're making decisions from fear instead of alignmentA reframe for all the “I can't charge that much” stories in your headThe myth of the starving artist—and how to walk away from itA dead-simple framework for building a brand that feels rightHow psychological consistency in your visuals builds trust and salesA surprisingly effective way to spark joy daily (and it's not just gratitude)Choosing joy isn't just feel-good fluff—it's a practical, powerful strategy to build a business you love. Whether you're burned out or just stuck in fear-based thinking, this episode will help you reconnect with what lights you up.

288 - What if I told you that your assumptions about what a client can spend have nothing to do with reality—and everything to do with your mindset? Ever looked at a client's house, car, or outfit and thought, “They'll never spend that much”? Or maybe the opposite—expecting a huge sale based on their zip code? In this episode, Heather and I break down why judging your clients' wallets is a dangerous game—and how it's probably costing you real money.What to Listen For:The real reason your brain tries to predict client spendingWhy judgment is usually more about you than themWhat “clean thinking” means and how it improves your salesHow disappointment-avoidance is sabotaging your businessA mindset shift that instantly makes sales conversations easierWhat silence during a sales conversation actually meansWhy two clients with the same income may spend wildly different amountsHow Heather handles post-sale disappointment (spoiler: it's genius)The key to offering your services without attachment or judgmentThe biggest sales mistake we can make? Judging clients before they even walk through the door. When we drop the assumptions and focus on service over outcomes, the entire sales process becomes lighter—and more profitable.So give this episode a listen, challenge your assumptions, and let your clients decide for themselves.Resources in this episode:Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/targetMaster the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.comCrack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercialTRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now! Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

287 - What do you do when someone in your market is offering free sessions and $15 files? You listen to this episode, that's what.  Deep breath, my friend. In this episode, we're revisiting a powerful conversation about how to thrive in a saturated market—even when someone is giving away sessions practically for free. If you've ever doubted whether clients will pay more, this is for you.What to Listen For:Why low-cost photographers aren't a threat to your high-end businessThe mindset shift that frees you from price competitionHow to attract clients who want to invest in custom artworkWhat your $2,000+ clients truly value (hint: it's not a bargain)The real reason people pay more—and it's not just “better photos”How to stop worrying about what others chargeThe power of differentiation in a saturated marketHow to build a service that low-cost photographers can't compete withWhy cheap photography often repels your ideal clients (and that's a good thing)This episode is your permission slip to stop stressing about the $15 digital file photographer in your area. Instead, focus on building a boutique business that attracts clients who value quality, service, and the full experience.

286 - If you've ever said, “I'm just doing this on the side,” and used that to justify your low prices… this episode is your wake-up call. We're pulling back the curtain on the actual math of part-time profitability, common mindset traps that keep you stuck, and how to finally price your sessions like the legit business owner you are.What to Listen For:Why pricing low as a part-time photographer sets you up for burnoutThe big mindset lie that says “if it's fun, I shouldn't charge much”Why your expenses don't change just because you're part-timeThe one thing you MUST track to know if your pricing is profitableHow $2,000+ average sales actually make part-time photography easierWhy your limited availability is a pricing advantageHow to reframe your beliefs about money, value, and successA simple piece of homework that can change your pricing mindset overnightWhether you're in it for creative expression or building toward full-time, your part-time photography business deserves full-time profits. It's time to ditch the guilt and own your value. Start pricing like a pro—because your time, talent, and artistry are worth it.

285 - If the word “sales” makes you feel a little… icky, you're not alone. Many photographers dread the sales process, fearing they'll come off as pushy or make their clients uncomfortable. But here's the thing—sales should be about service, not pressure. Tune in to learn how to confidently guide your clients through a seamless, enjoyable sales experience that results in higher sales and happier clients.  What to Listen For:✔️Why the “let me think about it” objection happens—and how to prevent it✔️ The #1 rule that ensures your clients are never shocked by your pricing✔️ How to make the sales session a fun and stress-free experience for your clients✔️ What to do when your brain panics over a big sale (hello, imposter syndrome!)✔️ The difference between in-person sales (IPS) and online galleries—and which one actually makes you money✔️ Why decision fatigue is killing your sales—and what to do about it✔️ The exact structure for a seamless, high-converting sales session✔️ How to confidently present pricing without second-guessing yourself✔️ The best way to handle price objections without discounting your workSales don't have to feel sleazy. When you approach them from a place of service, you'll not only make more money, but you'll create an incredible experience for your clients. Ready to transform your sales process? Tune in now and start closing those profitable sales with confidence! Recommendations for sales software: Fundy: https://www.fundydesigner.com/ProSelect: https://www.prostudiosoftware.com/Swift Galleries: https://swiftgalleries.com/More Resources:Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/targetMaster the craft of pet photography at the Hair of the Dog Academy → www.hairofthedogacademy.comStop competing on price and reach consistent $2,000+ sales in the Freedom Focus Formula → www.freedomfocusformula.comCrack the code to booking more clients inside Elevate → www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy → www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

284 - Ever send your pricing to a potential client only to hear... crickets?

283 - Do you ever feel like your competition is everywhere, and you're just another photographer fighting for attention? We've all been there. In this episode, Vanessa Joy shares how she's built a photography business that stands out, attracts high-paying clients, and actually brings her joy. We're diving into marketing strategies that work (without spending all day on Instagram), how to recognize and avoid problem clients, and why niching down is everything.What to Listen For:Why so many photographers struggle with pricing and how to fix itThe difference between running a business and just being a photographerHow to handle red flag clients without feeling guiltyThe biggest marketing mistake photographers make and how to fix itWhy Instagram is not the magic solution to getting more clientsThe importance of relationships in your marketing strategyThe power of charitable marketing and how to make it work for youHow to break free from the cycle of overwork and underchargingWhy niching down is more important than ever in 2024How to make strategic business decisions instead of just reactingIf you've ever felt stuck in your photography business—whether it's marketing struggles, pricing fears, or dealing with difficult clients—this episode is a must-listen. Vanessa and I share our biggest lessons from years in the industry, so you can stop spinning your wheels and start growing the business of your dreams. Hit play, take notes, and let's get to work!Important Links Mentioned in This Episode:Master pet photography at Hair of the Dog Academy → www.hairofthedogacademy.comBreak free from price competition & sell with confidence → www.freedomfocusformula.comBook more clients with Elevate → www.freedomfocusformula.com/elevateMaster commercial pet photography → www.hairofthedogacademy.com/commercialFollow Vanessa Joy on Instagram → @VanessaJoyVanessa Joy's Website → https://vanessajoy.com/Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

282 - If you think setting your prices is just a math problem, think again! While pricing formulas help ensure profitability, the real magic happens in how you structure and present your pricing. Today, we're unpacking the art of pricing—how to design your pricing to nudge clients toward your most profitable options without ever feeling sales-y.What to Listen For:The difference between the science of pricing and the art of pricing.Why pricing psychology is key to increasing your sales averages.How to structure pricing to move clients from "I should be responsible" to "I'm getting a great deal!”.Why high-end artwork options help sell your mid-range options (and why some clients go all in!).The psychology behind pricing digital files (and why they should always be priced higher than your session average).How to use a bonus schedule to encourage higher spending on artwork.Creative ways to include digital files in your pricing without capping your sales.Why small tweaks to your pricing structure can double or triple your average sale.Your pricing isn't just a list of numbers—it's a tool that guides your clients to the best decision (for them and for your business!). By mastering the art of pricing, you'll create an irresistible buying experience that feels natural, not pushy.✨ Need help figuring out your ideal sales average? Download the Session Profit Planner at www.freedomfocusformula.com/target and use code PODCAST to grab it for free!�� Subscribe to the show for more pricing strategies, business insights, and client psychology tips to help you grow a profitable, sustainable photography business!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

281 - Pricing your photography services shouldn't feel like a guessing game! But if you've ever wondered why your bank account doesn't reflect your hard work, it might be time to look at your cost of goods sold (COGS). In this episode, we're breaking down what COGS really means for your photography business and how to price your products profitably—without the overwhelm.What to Listen For:The real definition of cost of goods sold (COGS) and why it's not what you think.Why photographers often underestimate their true costs.How to calculate your COGS per session to ensure profitability.The industry standard percentage for COGS and why you should stay below it.The difference between general expenses and cost of goods sold.How home-based and retail studio pricing models compare.Why albums should be priced 10x their cost.The biggest mistake photographers make when pricing prints.How selling single prints and digital files can hurt your profit margins.The one thing you should do right now to check your pricing health.Understanding your cost of goods sold is the key to running a profitable photography business—whether you're part-time, full-time, or growing to the next level. Now, it's time to put this into action!

280 - Ever feel stuck in your photography business, wondering how some photographers are booking high-end clients while you're grinding for low-paying gigs? In this episode of the Freedom Focus Photography podcast, Nicole Begley kicks off a 10-part pricing series by unveiling the four levels of photography business growth. Learn how to move from budget-friendly shoots to luxe, high-end sales—without feeling salesy or pushy.What to Listen For:The four levels of photography business growth: Swift, Stork, Eagle, and PeacockWhy earning $2,000+ per client is the fastest path to a six-figure incomeHow to avoid burnout from serving too many low-paying clientsThe key differences between selling photography and selling an experienceTransitioning from digital-only packages to profitable product-based offeringsThe hotel analogy that makes pricing levels crystal clearAvoid staying too long at this level, which can stall your business growthThe mindset shift required to confidently raise your pricesWhat makes a $5,000 sale feel effortless for top-tier photographersWhere are you in your photography business journey? Are you still stuck offering low-cost digitals, or are you ready to soar into those $2,000+ average sales? No matter your level, this episode will help you map out your next steps. Want more guidance? Visit freedomfocusformula.com for resources that will help you grow your business with confidence and clarity.

279 - Have you ever caught yourself procrastinating, undercharging, or shying away from marketing your business? It's not laziness—it's Success Intolerance. In this episode, we uncover why success can feel unsafe and how to rewire your brain to embrace the next level of your business.What to Listen For:What success intolerance is and why it keeps photographers stuckWhy your brain sees growth as a threat, even when you want itThe five most common ways photographers block their own successThe real reason you procrastinate on marketing and pricing updatesThe powerful mindset shifts to rewire your beliefs around successHow tracking small wins helps retrain your brain for successThe number one coaching event that will help you break through your biggest blocksSuccess isn't just about strategy—it's about how you see yourself. If you're struggling with self-doubt, undercharging, or avoiding growth, it's time to break through those hidden barriers. Inside Elevate, we help photographers normalize success, build confidence, and create profitable businesses without feeling overwhelmed. And if you want a taste of this work, join us for Coach Week!

278 - Ever wonder what tools, products, and software I absolutely cannot live without in my photography business? From the best print labs to time-saving editing software, I'm sharing all my favorite things in this episode. No, I'm not giving away a car (sorry, Oprah vibes not included!), but I am giving you a behind-the-scenes look at the must-have tools that make my photography business run smoother and more profitably.What to Listen For:The one product I highlight in every client consultation (and why it's a must-have!)My new “classic collection” print option that's stunning and affordableThe editing software that's saved me hours (and how to get 1,500 free edits!)Why I'm switching my album vendor (and who I'm moving to!)The press print company I trust for my marketing materialsA behind-the-scenes look at my photography studio's new workflowMy secret to pre-designing albums in under 10 minutesHow to streamline client onboarding with this all-in-one studio management toolThe scheduling software update I'm super excited aboutThat's a wrap on my list of must-have photography tools and products! Whether you're looking to streamline your workflow, upgrade your print offerings, or save time on editing, I hope you found some game-changing ideas in this episode. Got a favorite product or tool you swear by? Shoot me a DM on Instagram @NicoleBegleyOfficial and let me know!

277 - What if you could streamline your photography sales process, save time, and still hit $6K average sales? This week, I'm chatting with Courtney Bryson of CM Bryson Photography, who's mastered a unique approach to client sales. Living in a town of just 800 people, Courtney has found innovative ways to serve her clients through boutique, high-touch experiences—even without in-person meetings. Tune in to learn how her hybrid video sales method is transforming her business and what it can do for yours!  What to Listen For:The simple tools Courtney uses to implement her hybrid sales process.How to design pre-session consultations that set clients up for success.Why pre-designed albums and wall art galleries are game-changers.Courtney's approach to managing client expectations with video presentations.The importance of showing clients physical samples—no matter your sales method.How Courtney's sales averages have steadily grown to $6,000 (and beyond!).A step-by-step walkthrough of her sales workflow, from inquiry to final product.Who should consider this hybrid video sales approach—and what you'll need to get started.Courtney's hybrid video sales method proves that you can simplify your workflow, serve clients better, and increase your average sales—all while having more time freedom. If you're looking for a way to enhance your client experience and boost your profitability, this episode is a must-listen!Links and ResourcesCM Bryson Photography: https://cmbryson.comCourtney's Video Sales for Photographers: https://cmbryson.com/video-sales-for-photographersHair of the Dog Academy: www.hairofthedogacademy.comFreedom Focus Formula: www.freedomfocusformula.comElevate Program: www.freedomfocusformula.com/elevateCommercial Pet Photography Academy: www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

276 - Are you ready to fill your marketing jar? This week, I'm chatting with Dayna Schaaf from This Can't Be That Hard about how to create a powerful marketing plan tailored to your photography business. We'll cover everything from big-picture campaigns to maximizing social media, so you'll leave with a clear, actionable strategy to grow your business this year!What to listen for:What the “marketing jar” is and how it can transform your strategy.Why social media isn't your only (or best) marketing tool.How to identify your marketing “rocks” and why they should come first.Easy blogging topics you can start with today.Why email marketing is non-negotiable—and how to get started.Practical advice for creating consistent social media content.Dana's best advice for photographers feeling overwhelmed by marketing.If marketing has ever felt overwhelming or unclear, this episode is your roadmap to success. By breaking down your marketing strategy into manageable steps, you'll be able to focus your energy on what works and build a sustainable system for growth. Ready to fill your marketing jar? Start with one “rock” and watch your business flourish!Don't forget to grab Dana's free Marketing Jar Worksheet at www.thiscantbethathard.com/marketingjar, and let us know how you're putting these ideas into action.Important Links:Download Dana's Marketing Jar Worksheet: www.thiscantbethathard.com/marketingjarHair of the Dog Academy: www.hairofthedogacademy.comFreedom Focus Formula: www.freedomfocusformula.comElevate Program: www.freedomfocusformula.com/elevateCommercial Pet Photography Academy: www.hairofthedogacademy.com/commercialConnect with DaynaThis Can't Be That Hard WebsiteThis Can't Be That Hard FacebookThis Can't Be That Hard on InstagramThe Trio of Trouble on InstagramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

275 - Do you really believe you're capable of building the photography business of your dreams? In this powerful episode, Nicole and Heather explore why your self-concept and your commitment go hand-in-hand, and how subtle mindset shifts can help you overcome imposter syndrome, self-doubt, and fear of failure. If you're ready to ditch the safety net and bet on yourself, tune in for the tools and insights to make it happen.What to Listen For:The link between commitment and self-concept in building your business.How holding on to a “Plan B” may be sabotaging your success.Six questions to uncover what's really holding you back.How to step into the identity of a six-figure photographer.The surprising role of positive emotions in self-sabotage.Heather's personal story of letting go to fully commit.How to avoid self-doubt and start believing in your potential.If you've been struggling with self-doubt, fear of failure, or just feeling “stuck” in your photography business, this episode is your wake-up call. Remember: Your commitment to yourself and your goals is the key to creating the business of your dreams. Start by answering the six questions Heather shared today, and see how your mindset begins to shift.Don't forget to subscribe to the podcast so you never miss an episode, and check out our resources below to take the next step toward your goals! 

274 - You've heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script. According to Tracy, trust isn't enough anymore—it's all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can even increase your income by up to 90%! This is a must-listen for any photographer looking to overcome fear of rejection, feel confident in pricing conversations, and connect with clients on a deeper level.What to Listen ForWhy trust is no longer enough to make a sale—and what clients are really looking for instead.How subconscious sound patterns in your voice are sabotaging your sales without you realizing it.The #1 question to ask yourself before every client interaction to align your energy and intentions.How to stop giving away your power to clients and take control of the conversation.The hidden “masks” we wear when we speak—like the People Pleaser or Perfectionist—and how they block connection with clients.The science behind how your voice can increase your impact and income by 30–90%.Why being “authentic” is easier said than done—and practical tips to let your real voice shine.How your childhood experiences can influence the way you use your voice today.A powerful mindset shift to overcome fear of rejection during inquiry and sales calls.Your voice is your most powerful sales tool—and Tracy Goodwin just gave us the blueprint to use it with confidence and purpose. By removing the “masks” that block connection and learning to stand on the solid ground of your expertise, you'll not only attract more clients but also create an experience they'll never forget.Ready to dive deeper? Be sure to grab Tracy's free audio resource, Command Any Space, at www.captivatetheroom.com/command. And don't forget to subscribe to the Freedom Focus Photography podcast for more insights to grow your photography business with intention and freedom!Connect with TracyCommand Any Space - FREE AUDIO TRAININGTracy's WebsiteEp. 128 - The Secret to Converting More Leads with Tracy Goodwin Tracy's InstagramFacebookNicole's ResourcesHair of the Dog Academy Freedom Focus Formula ElevateCommercial Pet Photography AcademyAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

273 - Are you ready to supercharge your photography business? This week, I'm chatting with Tanya Smith, a portrait photographer and educator who went from struggling with $600 shoots to building a system that generated almost $400K in just one year. We're breaking down the most effective marketing strategies—think partnerships, in-person connections, and consistent follow-ups—that photographers can start using today. If you're tired of the feast-or-famine cycle, this episode is a must-listen!What to Listen ForHow Tanya went from $600/session to a $400K/year photography businessThe importance of in-person marketing in a digital worldWhy Instagram should only be the “icing” on your marketing cakeTanya's proven strategy for creating profitable partnerships with local businessesHow to build long-lasting relationships with clients and community partnersThe mindset shift you need to make to approach marketing with confidenceTanya's advice for structuring your week to prioritize marketing and avoid burnoutWhy follow-up is the most overlooked (and valuable) part of your marketingThis episode with Tanya Smith was packed with actionable marketing strategies to help you build a thriving photography business. From creating meaningful partnerships to mastering the art of follow-up, Tanya's advice will inspire you to take control of your client pipeline. Remember: marketing is the key to consistency, and it doesn't have to be overwhelming!If you loved today's episode, make sure to check out Tanya's Mastery Summit for Portrait Photographers happening on January 21, 2025. You can grab your free ticket at the link below. Don't forget to subscribe to the podcast, share it with a friend, and let us know your biggest takeaway.Important LinksSign up for Tanya's Mastery Summit (FREE) - www.profitableportraits.com/summitFree Marketing Ideas for portrait photographers: https://www.profitableportraits.com/marketTanya's Education Website: https://www.profitableportraits.comTanya's Store for Photographers: https://whoabella.caMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price and sell confidently with Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateLearn commercial pet photography at the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

This episode originally aired on August 2024. 256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan.  She bravely opens up about a major block that's been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products after the session.  She knew that this was rooted in a belief of some kind - but after working with previous coaches, taking numerous classes, and trying what felt like everything - Heather Lahtinen gets to the heart of the issue in this 40 minute conversation. Do not miss this one.  This episode is packed with insights, breakthroughs, and actionable advice that could transform the way you approach your business.What to listen for:The Major Belief Shift: Kerry uncovered a 40-year-old belief about money and luxury that was holding her back from fully embracing her portrait photography business.The "Outsider" Syndrome: Kerry realized she felt like an outsider when dealing with wealthy private clients, a feeling rooted in her childhood experiences with money.Shifting from Discomfort to Empowerment: By acknowledging and understanding her discomfort, Kerry found a way to embrace it and transform her approach to sales.Curiosity as a Tool: Kerry's commitment to curiosity allowed her to explore the deeper reasons behind her discomfort with selling to private clients, leading to significant breakthroughs.The Importance of Alignment: The episode highlights how feeling aligned with your work can make all the difference in your business success.Resources From This Episode:Kerry's website Commercial Pet Photography AcademyElevate Coaching ProgramHair of the Dog Academy Freedom Focus FormulaAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

This episode originally aired on July 2024. 250 - Welcome to the Freedom Focus Photography Podcast! In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place.Today, we'll explore how to leverage credit card points to maximize your travel rewards, whether you're aiming for luxurious trips or frequent getaways on a budget. Tune in to discover the strategies that can make your travel dreams a reality, and how we have an advantage since we are running a business as well!Here's what you'll learn in this episode:Introduction to Travel Hacking: Learn what travel hacking is and how it can help you travel for free or at a significantly reduced cost.Choosing the Right Credit Cards: Tips on selecting the right credit cards based on your travel goals and spending habits.Security Benefits of Credit Cards: Why credit cards are more secure than debit cards for travel and everyday use.Annual Fees and Credit Scores: Discussion on whether annual fees are worth it and how opening new credit cards affects your credit score.Credit Card Travel Insurance: Real-life examples of how credit card travel insurance can save you money and hassle during unexpected travel issues.More episodes from this mini-series!Episode 2Episode 3Resources From This Episode:Nicole's Travel Resources Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

This episode originally aired on March 2024. Welcome to another episode of the Creative Freedom Rebellion - a podcast series within the Freedom Focus Photography podcast, hosted by Nicole Begley and J. Nichole Smith, AKA Nic.  Through the past 10+ years of mentoring pet photographers, we've noticed that the “why” of many pet photographers falls into one of three buckets.  The love of art, the goal of lifestyle, or the love of dog. It's important to dive into these differences because these motivations can shape not only your work but how you present it to the world.Not a pet photographer?  Don't pass this episode over as it will still be applicable as the first two buckets will be the same, but your love of dog would simply be the love of whatever your subject of choice is.  What To Listen For:Embracing the Creative Freedom Rebellion: How to carve out a pet photography path that's uniquely yours, defying conventional expectations.”The Transformation of Pet Photography: Learn about the journey from a niche market to a competitive industry and what that means for today's photographers.Finding Your Niche Within a Niche: Discover the importance of identifying your unique angle in pet photography, whether it's the art, lifestyle, or the animals themselves.Tailored Marketing Strategies: Gain insights into effective marketing strategies that align with your specific focus in pet photography, ensuring you connect with your ideal clientele.The Joy Factor: How prioritizing happiness can revolutionize your business approach and personal fulfillment.We each created our business for different reasons, but one reason that is often universal was the goal of having more fulfillment and freedom in our lives.  To make money doing something we love.  This episode will open your eyes to the different roads that photographers choose to travel down and how when you know more about your motivation, you can make your business even more fulfilling. Want the video version? Watch here. Resources from this EpisodeCreative Freedom Rebellion Part 1Connect with NicPouka Art And PhotographyThe Artisan HoundLaura Wombwell PhotographyGreyboy Pet PrintsPawtraits by NicoleKeri Nakahashi PhotographyKristen Murray PhotographyAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

272 - Do you need to perfect your photography skills before diving into business? Or can you grow both at the same time? Shelley Paulson, one of the leading equine photographers in the world, joins me for a deep-dive debate on what comes first: business growth or mastering your craft. We share personal stories, mentor tips, and strategies to help photographers create a balance between technical excellence and entrepreneurial success.What to Listen For:The difference between the craft-first mindset and the business-first mindsetWhat opportunities technical proficiency unlocksThe key role mentors play in identifying blind spots in your craft or business.How Shelley's attention to craft allowed her to build a multi-six-figure business—even without being a "business guru."Why pricing what your work is worth (not yourself) can help overcome self-doubt.Actionable advice for photographers just starting out—whether you're pursuing a hobby or building a full-time business.Building a successful photography business is all about balance—refining your craft while building a strong business foundation. Shelley and I agree that while there's no “right” path, having a plan and investing in both sides of the equation is key to long-term success. So, whether you're just starting out or looking to level up, don't forget: both your skills and your business deserve attention.Ready to take the next step? Tune in to this episode, and don't forget to subscribe, leave a review, and check out the resources below!Shelley's Resources:Shelley Paulson Photography: www.shelleypaulson.comShelley Paulson Education: www.shelleypaulsoneducation.comWings Mentorship: www.shelleypaulsoneducation.com/pages/wings-mentorshipNicole's Resources:Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

271 - Ever felt stuck mid-session, wondering, "What pose should I try next?" You're not alone! In today's episode, I share my go-to strategies for posing dogs and their humans—perfect for pet photographers and anyone who works with furry friends. Plus, grab a free download of six posing cards to keep your creativity flowing!What to Listen For:Why taking a break during a session isn't just okay—it's a game-changer.How to handle those “gazebo moments” when clients suggest less-than-ideal settings.Why showing your camera's preview to clients can diffuse their stress.Tips for creating depth and interest with the “layer up” technique.A breakdown of the 6 essential poses you'll use in every dog photography session.How to build trust with nervous dogs (and their humans!) for better photos.Why every session feels like a learning curve—even after 15 years.The secret weapon for grabbing a dog's attention (hint: it involves a rabbit call).How to position owners and dogs for heartfelt, natural interactions.Special Black Friday deal on posing cards—don't miss it!Ready to master the art of posing? Download your free six posing cards at hairofthedogacademy.com/posing-tips and take the stress out of planning your next session.Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

270 - Is your photography business stuck on repeat? Stuck on repeat in a place that's short of your goals? You're not alone. Nicole Begley and Heather Lahtinen are here to share why technical perfection isn't enough and how it's the intangible that shifts everything. If you're ready to create a thriving boutique business, this is the episode you can't miss.What to Listen For:Why “perfecting your craft” won't bring you more clients or higher sales.Why focusing only on your craft can hold you back in business.How a $5,600 sale changed one Elevate member's outlook forever.Why mindset is your biggest roadblock—and your greatest asset.The real reason pricing alone isn't the problem—or the solution.Practical tips for achieving your next quantum leap in business.Running a thriving photography business requires more than just stunning images. Nicole and Heather unpack the strategies, mindset shifts, and client stories that prove growth is possible with the right approach. If you're ready to step into your next level, listen now and start making the changes that will transform your business.Important Links:Learn more about Progress Lab: www.hairofthedogacademy.com/progressMaster the craft of pet photography at the Hair of the Dog Academy: www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula: www.freedomfocusformula.comCrack the code to booking more clients inside Elevate: www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy: www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

269 - Raise your hand if you've ever felt overwhelmed by the idea of setting up a CRM for your photography business. In this episode, Nicole shares why you might not need one after all—and how simple, effective alternatives can help streamline your workflow and keep you focused on what you love: creating beautiful images for your clients.What to Listen For:What a CRM is and the key features it provides.Why CRMs may not be the best fit for boutique photography businesses.The essential functions every photographer needs to manage their business.Free or low-cost alternatives to traditional CRMs.Best practices for creating client workflows (even with paper checklists!).CRMs can be powerful tools, but they're not the only way to keep your photography business organized and thriving. By exploring simple alternatives like spreadsheets or Trello—and hybrid solutions like CloudSpot—you can streamline your workflow without unnecessary stress or expense. Want to explore Nicole's favorite tool? Check out this exclusive CloudSpot offer and start simplifying your process today!Resources From This Episode:Exclusive offer from Cloudspot.Hair of the Dog Academy Freedom Focus FormulaCommercial Pet Photography AcademyElevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

268 - Mini sessions—are they a blessing or a curse? In today's episode, we'll explore why mini sessions might be your secret weapon to ensure a full calendar for 2025. Discover the dos and don'ts of running these sessions, why naming them matters, and the simple tweaks to make them profitable without cutting corners. Let's make your mini sessions work harder for you.What to Listen For:The power of mini sessions and why they're more than just quick cash.How a holiday mini session can secure your 2025 bookings.Why you should never call them “mini sessions” (and what to call them instead).Best practices for pricing mini sessions without undervaluing your work.How to structure these sessions to avoid cannibalizing your full sessions.Mini sessions don't have to be a hassle—they can be a goldmine for your business! By following these best practices, you'll streamline the process, attract quality clients, and even secure bookings for 2025. Ready to take the leap? Listen now, subscribe, and let's start planning out a profitable year. And don't forget to check out Freedom Focus Formula and Elevate for more tools to help you succeed!Resources From This Episode:Hair of the Dog Academy Freedom Focus FormulaCommercial Pet Photography AcademyElevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

267 - What if I told you that your photography business doesn't have to look like anyone else's? Today, Heather and I break down how we've navigated massive shifts in our businesses and how you can, too. Whether you're thinking about making a big pivot or you're just curious about what's possible, we've got you covered with practical advice, personal stories, and some hearty laughs along the way!What to Listen For:The importance of embracing pivots in your photography business.How Nicole transitioned from family photography to focusing on pets.Why following your passion is key to long-term success in photography.Why your photography business can look like whatever you want it to.The mindset shifts needed to navigate big changes in your business.When you should NEVER quit.How to align your business with what lights your soul on fire!In this episode, Heather and I shared our personal journeys of pivoting within our photography businesses and how you can embrace change with confidence. Remember, your business can look however you want it to! The key is staying open to shifts and knowing that you're allowed to evolve. If you're ready to take your photography business to the next level, don't miss this one!Make sure to subscribe to the podcast and leave us a review.Resources From This Episode:Hair of the Dog AcademyFreedom Focus FormulaCommercial Pet Photography Academy  Elevate Coaching ProgramIt's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

266 - Are you hesitant to share your photography with the world? You're not alone!In this episode, I'm chatting with Heather Lahtinen and we're digging into the reasons why photographers often hold back from sharing their work. Whether it's fear of judgment or worry about being copied, they share actionable advice on how to overcome these mental roadblocks and start showcasing your art with confidence.What to Listen For:The most common fears holding photographers back from sharing their work.How judgment from others impacts your creativity.Why photographers hesitate to show unique projects.Strategies to break through the fear of being copied.How to reframe negative thoughts and gain confidence.What photographers can learn from stepping into discomfort.The right and wrong way to copy.The secret to building your own style.Sharing your work as a photographer doesn't have to feel terrifying. In this episode, we break down the fears that stop you from posting your images and offer tips to push through those mental barriers. Whether it's fear of judgment or the worry of being copied, the key takeaway is simple: take action, even if it feels scary. Your future self will thank you! Don't forget to subscribe and share this episode with a fellow photographer who might be feeling the same hesitation!Resources From This Episode:Hair of the Dog SummitHair of the Dog AcademyFreedom Focus FormulaCommercial Pet Photography Academy  Elevate Coaching ProgramIt's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

265 - Ready to take your photography business to the next level?In this episode, we dive deep into the world of SEO with the talented Melissa Arlena, who has successfully used SEO to grow her business and switch from weddings to newborn photography. Whether you're just starting out or looking to improve your online visibility, Melissa shares her strategies to help photographers stand out online.What to Listen For:How Melissa transitioned nichesWhy SEO is a long game and how it pays off over timeTips for pet photographers on using SEO to reach new clientsHow to create blog content that speaks directly to your ideal clientsSEO tactics for targeting multiple locations after movingThe difference between SEO for weddings versus portraitsWhy blogging about FAQs and local services helps boost your website trafficHow to keep clients engaged on your site using buttons and clear calls to actionThis episode was packed with incredible insights into the power of SEO for photographers. Melissa Arlena has shown us how optimizing your website can bring in more clients, even years down the line. If you're ready to start ranking higher and getting booked more often, be sure to listen to the full episode! Don't forget to subscribe to the podcast, leave a review, and check out the resources below to dive deeper into the world of SEO.Resources From This Episode:Melissa Arlena's WebsiteHair of the Dog AcademyFreedom Focus FormulaCommercial Pet Photography Academy  Elevate Coaching ProgramUnlock the Editing Secrets of 40+ Top Pet Photographers! Expand your editing toolbox, discover new techniques, and master your signature style. JOIN THE SUMMIT! Unlock the Secrets to a Thriving Photography Business! Tune in now to our free, private podcast! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

264 - Have you ever dreamed of ditching the corporate grind to follow your passion? That's exactly what today's guest, Cassidy Brooke, did! Cassidy left her 9-5 insurance job, picked up her Nikon, and created a thriving equine photography business. Join us as Cassidy walks through her journey of building a career she loves and shares advice on everything from dealing with competition to balancing portrait and commercial photography. Get ready to be inspired and pick up some actionable tips along the way!What to Listen For:The moment Cassidy decided to quit her corporate job with no backup plan.How Cassidy transitioned from working with a $400 Costco camera to becoming an in-demand professional photographer.Cassidy's experience with "working for free" to build a brand and why it worked for her.The benefits of working with brands and how it helped Cassidy grow her photography business.Cassidy's mindset shift after losing her Instagram account—and how it led to greater success.Tips for photographers who want to build relationships with brands and start earning from commercial work.Advice on navigating the crowded equine and pet photography space without feeling the pressure of competition.How to leverage social media for marketing, even if you're an introvert.Cassidy's story is proof that with bold decisions, the right mindset, and a lot of persistence, you can turn your passion into a profitable business. Whether you're looking to start your photography business or transition to working with brands, her journey is packed with valuable insights. Don't forget to subscribe to the podcast so you never miss an episode, and if you found this one helpful, please leave a review!Resources From This Episode:Cassidy Brooke PhotographyCassidy Brooke Photography on IG Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialUnlock the Editing Secrets of 40+ Top Pet Photographers! Expand your editing toolbox, discover new techniques, and master your signature style. JOIN THE SUMMIT! Unlock the Secrets to a Thriving Photography Business! Tune in now to our free, private podcast! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone!In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time. Get ready to dive deep into everything from pricing strategies to creating unforgettable client experiences that will have you standing out from the crowd.What to Listen For:The evolution of photography businesses since the 2000sDo you still need a studio space to be considered professional?The crucial difference between a hobbyist photographer and a professional photographerWhy part-time photographers can (and should) charge premium ratesThe myth of digital-only photographers and how to add more value to your offeringsHow creating a premium experience can set you apart in a crowded marketWhy photographers need to think beyond just taking picturesPractical tips for offering a high-end service, even when working from homeThe importance of product offerings in elevating your businessHow to make your first $10,000 sale (even if you're just starting out)Whether you're a hobbyist photographer or looking to elevate your business to the next level, this episode has the insights you need to make it happen. Start thinking beyond just taking photos—it's about creating an unforgettable experience for your clients and presenting yourself as the professional that you are. Ready to level up? Listen to this episode now, and don't forget to subscribe for more tips on growing your photography business!Resources From This Episode:Mark Rossett Photography Business CoachingProfessional Photography Business Network (PPBN)Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialUnlock the Secrets to a Thriving Photography Business! Tune in now to our free, private podcast! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

262 - Let's get real: we all have responsibilities and obstacles that can make growing a photography business feel impossible. In today's episode of the Freedom Focus Photography podcast, we're looking beyond the typical “thought work” and addressing real-life situations that may be limiting your time and energy. Listen in as we explore how to challenge these circumstances, from busy schedules to self-imposed limits, and unlock a new level of freedom and productivity in your business.What to Listen For:How to identify real-life obstacles versus self-imposed limitations.Strategies to increase your capacity for handling business complexity.The power of trusting your internal reserves to overcome challenges.Why believing that “I need energy to be productive” can hold you back.Personal examples of pushing through limitations, including managing kids and full-time jobs.How perfectionism can trap you into limiting your potential.Recognizing self-imposed restrictions that seem like concrete circumstances.Ways to reframe how you view time and energy in your business.How to stop letting circumstances dictate your productivity.Why some restrictions are actually thoughts disguised as realityYour circumstances don't have to dictate your success. Pushing past perceived limitations—whether they're about time, energy, or any other restriction—is key to unlocking your next level. If this episode resonated with you and you'd like to dive deeper into coaching around these topics, join us in Elevate. The link is below and I can't wait to see you there!Resources From This Episode:Elevate Coaching ProgramHair of the Dog Academy Freedom Focus FormulaCommercial Pet Photography AcademyJoin Us for Coach Week: 3 Days of Live Coaching and Breakthroughs to Help You Unlock Your Photography Business Potential Register here. Unlock the Secrets to a Thriving Photography Business! Tune in now to our free, private podcast! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

261 - If you've ever wondered how SEO can truly impact your photography business, this episode is for you! Join me and SEO expert Connor Walberg as we explore the myths surrounding SEO, how AI is influencing search results, and why creating valuable content is more important than ever. Get ready for some game-changing tips that will help you attract more clients and grow your online presence.What to Listen For:How SEO has evolved and why many photographers are still holding onto outdated strategies.The importance of content quality over quantity when it comes to ranking in Google searches.Why page speed isn't the be-all and end-all for your website's SEO.How Google's E-E-A-T algorithm (Experience, Expertise, Authoritativeness, Trustworthiness) can boost your SEO.Why AI can't replace SEO and how it is reshaping the content landscape.The role of helpful, human-centered content in standing out online.How to build a website that Google loves by focusing on user experience.Common myths like "SEO requires diving into code" and why most photographers don't need to stress about it.Why backlinks are about quality, not quantity, and how to get the right ones.Easy-to-implement SEO tips you can use to boost your ranking and visibility.In this episode, Connor and I break down everything photographers need to know about SEO in 2024. If you've been struggling with how to get your website to rank or feel overwhelmed by all the myths around SEO, this conversation will leave you feeling more empowered and informed.Connor's WebsiteJoin Connor's Free Facebook GroupSimple SEO Membership with Free 10-Day TrialHair of the Dog Academy Freedom Focus FormulaElevate Coaching ProgramCommercial Pet Photography AcademyJoin Us for Coach Week: 3 Days of Live Coaching and Breakthroughs to Help You Unlock Your Photography Business Potential Register here. Unlock the Secrets to a Thriving Photography Business! Tune in now to our free, private podcast! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

260 - Photographers, let's talk about a common trap: thinking that taking better photos is the answer to getting more clients. On today's episode of the Freedom Focus Photography podcast, Heather Lahtinen joins me to discuss why focusing solely on improving your photography isn't a marketing strategy—and how this flawed thinking could be holding you back from booking more clients and hitting your revenue goals.What to Listen For:Why better photos don't guarantee more clients.Why many talented photographers still struggle to attract clients who pay well.How to shift your focus from perfecting your craft to actually booking clients.The most important action steps to take if you want to get more inquiries.How to build confidence in your pricing and attract clients willing to pay it.If you're ready to stop spinning your wheels by focusing only on your photography and want to learn how to truly market your business, this episode is for you! Remember, your photos alone won't get you clients—it's how you connect and communicate your value that will. Be sure to subscribe to the podcast, check out the resources below, and join us next week for more actionable strategies!Important Links:Listen to the Secrets of Success PodcastJoin us for Coach weekMaster the craft of pet photography at the Hair of the Dog AcademyStop competing on price and reach $2,000+ sales with the Freedom Focus FormulaBook more clients with ElevateDive into commercial pet photography with the Commercial Pet Photography AcademyUnlock the Secrets to a Thriving Photography Business! Tune in now to our free, private podcast! Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

259 - In this episode of the Freedom Focused Photography podcast, I sit down with the incredibly talented Rebecca Hunicutt from Rebecca Hunnicutt Photography to explore a topic that's essential for every photographer—diversifying your income. Rebecca shares her unique journey from a pediatric nurse practitioner to a full-time photographer and educator, offering invaluable insights on how to create a sustainable and profitable photography business.Rebecca's story is a testament to the power of passion and creativity, as she discusses how she built multiple income streams through school photography, family sessions, and teaching. We also dive deep into the art of color and composition, and how mastering these elements can set your work apart.Whether you're looking to add new revenue streams, refine your photography style, or simply get inspired, this episode is packed with practical tips and thought-provoking discussions that you won't want to miss.Here's a sneak peek at what we're covering:Diversifying Income Streams: Rebecca emphasizes the importance of diversifying your photography income by exploring different avenues like school photography, education, and family sessions, which helps create a stable and balanced revenue throughout the year.Finding Your Style: Rebecca shared her journey of discovering her photography style, highlighting the value of consistent practice and reflection to hone in on what truly resonates with you as an artist.Leveraging Seasonal Work: Rebecca discusses how she balances different photography niches throughout the year, such as focusing on school portraits in the fall and summer camps during the off-season, to maintain a consistent income.Starting Small and Scaling: Rebecca's story illustrates how you can start with small projects, like photographing other expats or setting up a driveway pop-up for school photos, and gradually scale them into larger, more consistent revenue streams.Creativity Beyond the Camera: The conversation covers how creativity isn't just about taking pictures but also extends to how you design your business, from developing educational content to setting up new services.Overcoming Creative Blocks: Rebecca shares strategies for overcoming creative blocks, emphasizing experimentation and playing with different elements like color, location, and composition to reignite inspiration.Balancing Work and Family: The episode touches on the benefits of structuring your photography business around your personal life, such as working while the kids are at school and taking time off during summer, illustrating how photography can offer a flexible career path.Resources From This Episode:Rebecca Hunnicutt's Photography and Education WebsiteRebecca Hunnicutt Photography on InstagramRebecca Hunnicutt Education on Instagram Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

258 - In this episode of the Freedom Focused Photography Podcast, we're thrilled to welcome back Jeff Brown, The Photographer's Mentor, for an insightful conversation on how to elevate your photography business by harnessing the power of positivity, gratitude, and strategic visibility. Jeff shares his unique journey from military photographer to renowned photography mentor, along with practical tips for transforming your mindset and daily habits.We dive deep into the importance of curating your environment—both online and offline—to foster positivity, how to use gratitude as a powerful tool for personal and professional growth, and why visibility is key to establishing credibility in your industry. Jeff also shares his daily routines that keep him focused, energized, and on track to achieve his goals. Whether you're looking to boost your business, improve your mindset, or simply find new ways to stay motivated, this episode is packed with actionable insights.Here's a sneak peek at what we're covering:Embrace Positivity in Social Media: Jeff highlights the importance of curating your social media feed to eliminate negativity and focus on positive, inspiring content. This can drastically improve your mindset and productivity.The Power of Gratitude: Jeff explains how starting each day by writing down three things you're grateful for—focusing on a person, a possession, and an experience—can set a positive tone and energize your day.Visualization Techniques: Jeff discusses the importance of visualizing your ideal future in detail, writing it down as if it's already happening, and listening to it regularly to reinforce your goals and ambitions.The Importance of Visibility: "Visibility is credibility." Jeff emphasizes that being consistently visible online, whether through social media or contributing to publications, builds credibility and opens doors to new opportunities.Anchoring New Habits: To build new habits, Jeff suggests attaching them to existing routines. For example, replacing your morning news with a gratitude practice while enjoying your coffee.Resources From This Episode:Jeff Brown's websiteGet Jeff Brown's books The Photographer's Mentor on Facebook The Photographers' Mentor on LinkedInHair of the Dog Academy Freedom Focus FormulaElevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

256 - In this episode of the Freedom Focus Photography podcast, we're diving into one of the most powerful tools in business: storytelling. If you've ever struggled to connect with your clients or wondered how to make your website work harder for you, this episode is a must-listen. I'm joined by Karen Bartos, a certified StoryBrand Guide, who's here to help us unravel the secrets of crafting a compelling business narrative.We'll explore how to position your clients as the heroes of their own stories, how to identify and solve their problems, and how to guide them to success using clear, actionable steps. Whether you're just starting out or looking to refine your brand message, these insights could be the game-changer you've been looking for.Here's what you'll learn in this episode:Understanding the Power of Story: Discover why storytelling is crucial for connecting with potential clients and how it can transform your business messaging.Defining Your Client's Character: Find out how to identify what your clients really want and how to position them as the hero in your business story.Positioning Yourself as the Guide: Learn how to position yourself as the trusted guide in your client's journey, helping them achieve their goals through your services.Highlighting Success vs. Failure: Find out how to effectively communicate the stakes—what clients gain by working with you versus what they risk losing if they don't.Real-Life Examples: Hear real-world applications of the StoryBrand framework, including how pet photographers can address the sensitive topic of capturing memories of pets that won't be around forever.Resources From This Episode:Get a Free Website Audit from Karen (use the 'Book a Call' button!) Hair of the Dog Academy Freedom Focus FormulaElevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan.  She bravely opens up about a major block that's been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products after the session.  She knew that this was rooted in a belief of some kind - but after working with previous coaches, taking numerous classes, and trying what felt like everything - Heather Lahtinen gets to the heart of the issue in this 40 minute conversation. Do not miss this one.  This episode is packed with insights, breakthroughs, and actionable advice that could transform the way you approach your business.What to listen for:The Major Belief Shift: Kerry uncovered a 40-year-old belief about money and luxury that was holding her back from fully embracing her portrait photography business.The "Outsider" Syndrome: Kerry realized she felt like an outsider when dealing with wealthy private clients, a feeling rooted in her childhood experiences with money.Shifting from Discomfort to Empowerment: By acknowledging and understanding her discomfort, Kerry found a way to embrace it and transform her approach to sales.Curiosity as a Tool: Kerry's commitment to curiosity allowed her to explore the deeper reasons behind her discomfort with selling to private clients, leading to significant breakthroughs.The Importance of Alignment: The episode highlights how feeling aligned with your work can make all the difference in your business success.Resources From This Episode:Kerry's website Commercial Pet Photography AcademyElevate Coaching ProgramHair of the Dog Academy Freedom Focus FormulaAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

255 - If you've been feeling the weight of a slow season or just need a little boost in your business (and mindset), this episode of the Freedom Focus Photography podcast is for you. I've got Johl Dunn back on the podcast, and we're diving deep into some game-changing strategies that can help you navigate tough times, overcome stress, and shift your mindset to keep your creativity and business thriving. Trust me, this is one conversation you don't want to miss!Here's a sneak peek at what we're covering:Navigating Tough Times: Are you feeling the pinch this year? Find out why some photographers are struggling while others are thriving, and what you can do to shift your situation.Overcoming Stress Cycles: Get insights into how stress can hijack your productivity and creativity, and how to reset your state to get back on track.The Power of Active Marketing: Passive marketing not delivering results? Joel Dunn explains why active marketing strategies are essential in today's environment.How to Shift Your State: Feeling stuck or overwhelmed? Learn simple actions you can take to move from stress to progress.Building Resilience: Find out how to strengthen your resilience against stress and anxiety with practical tips and mindset shifts.Connect with JohlThe Mindset CoachFacebookLinkedInInstagamMore ResourcesHair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

254 - In this episode of the Freedom Focus Photography Podcast, your host Nicole Begley dives into the exciting world of high school senior photography with special guest Dan Frievalt from Frievalt Photography. Whether you're interested in photographing high school seniors or not - this episode is still full of applicable tips for ANY genre!Dan shares his journey of niching down, the challenges of working in a seasonal market, and his strategies for telling each senior's unique story through their photos. He also reveals his top marketing techniques, discusses the products that resonate most with seniors, and explains how to balance work and personal life during the busy season.This episode is packed with actionable takeaways that can benefit photographers of any genre, especially those looking to refine their approach or add a profitable new stream to their business. Tune in to learn how to elevate your senior photography game, attract more clients, and achieve higher sales with confidence.Here's what you'll learn in this episode:Overcoming Seasonal Challenges: Discover how Dan navigates the challenges of a short shooting season in Wisconsin, and how he maximizes his business during the limited months of good weather.Product Offerings and Pricing: Get insights into the popular products among high school seniors, such as albums and digital files, and learn how Dan structures his pricing to maximize profits.Marketing Strategies for Senior Photography: Explore Dan's successful marketing techniques, including the use of influencers, ambassador programs, and the power of referrals.The Importance of Pre-Qualifying Clients: Understand the value of pre-qualifying clients to ensure they are the right fit for your business and to increase booking rates.Balancing Work and Personal Life: Hear how Dan structures his work schedule to avoid burnout and maintain a healthy work-life balance, especially during the busy season.Resources From This Episode:Frievalt PhotographyHair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaBid on over 30 incredible photography recourses at the Hair of the Dog Conservation Fund silent auction. Bidding ends on Tuesday, August 6th at 5pm EST. Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

253 - In this episode of the Freedom Focus Photography podcast, we welcome Kerry Jordan from Fur and Fables Photography. Kerry shares her incredible journey of pivoting from private client photography to a thriving commercial pet photography business.Discover the challenges and rewards Kerry faced during this transition and gain valuable insights into the psychological barriers that often come with sales. Learn how she overcame these hurdles and found a niche that perfectly suited her strengths and passions.Kerry also discusses the importance of building a community around your photography, leveraging personal storytelling on social media, and overcoming limiting beliefs about money and value. Plus, get practical tips for aspiring commercial photographers on how to court potential clients and structure shoots differently for commercial success.Finally, explore the untapped potential of LinkedIn for pet photographers and how Kerry uses it to grow her business. Tune in to get inspired and take your photography business to the next level!Here's what you'll learn in this episode:Commercial Photography Pivot: Learn why Kerry decided to pivot from private clients to commercial pet photography and how it transformed her business.Sales Psychology: Dive into the discussion about the psychological barriers Kerry faced in upselling to private clients versus selling to commercial clients.Building a Community: Explore how Kerry successfully built an engaged community around her photography through social media and personal storytelling.Leveraging LinkedIn: Discover the potential of LinkedIn for pet photographers and commercial photography, and how Kerry uses it for her business.Advice for Aspiring Commercial Photographers: Get practical tips from Kerry on how to transition into commercial photography, including courting potential clients and structuring shoots differently.Resources From This Episode:Booking your first commercial clientKerry's websiteHair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaAre you ready to master the unique art of commercial pet photography (which is WILDLY different than portrait photography)! Join us inside this unique 16-week commercial pet photography experience - which only happens once a year. We get started on August 1st. Learn more here. Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

252 - In this final installment of our travel hacking series, we're diving into the art of redeeming points. Now that you've accumulated a collection of points and miles, it's time to learn how to use them to unlock unforgettable travel experiences. From booking long-haul flights in business class to scoring luxury hotel stays for free, this episode is packed with tips and strategies to help you maximize the value of your hard-earned points.Here's what you'll learn in this episode:Maximizing Your Miles: Learn how to make the most out of your accumulated points for travel, ensuring you get the best value for your redemptions.Understanding Redemption Rates: Learn how to determine if you're getting a good redemption rate, with benchmarks for evaluating point value.When to Purchase Points: Discover scenarios when it might make sense to purchase points to complete a redemption.When to Transfer Points: Learn when it's best to transfer points directly to an airline versus booking through a credit card portal for maximum value.Advanced Redemption Strategies: Explore advanced strategies like using mileage upgrade awards and leveraging different airline alliances.Resources From This Episode:Nicole's Travel Resources  Join Rakuten for freeHair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaAre you ready to master the unique art of commercial pet photography (which is WILDLY different than portrait photography)! Join us inside this unique 16-week commercial pet photography experience - which only happens once a year. We get started on August 1st. Learn more here. Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

251 - Welcome back to the Freedom Focus Photography podcast! In this second episode of our three-part series on travel hacking, we're diving into the exciting world of earning points. If you love to travel and dream of doing so for free or at a significantly reduced cost, this episode is a must-listen. I'll be sharing my tried-and-true methods for maximizing points through credit card strategies, ensuring you get the most out of your everyday spending.Here's what you'll learn in this episode:Optimizing Earning: We're breaking down the various ways to earn points and bonuses so you can maximize your earning without needing a plethora of credit cards (but once you get addicted to this habit you might want that plethora).Maximizing Points with Regular Expenses: Discover how to earn points from regular expenses like insurance premiums, utility bills, and even home renovations.Pros and Cons of Extra Fees: When it might be worth paying extra fees to use your credit card and when it might not be.Shopping Portals Explained: An introduction to shopping portals and how they can significantly boost your points earnings.Choosing the Right Credit Cards: A guide to selecting the right credit cards for your needs based on different ecosystems and your travel goals.Resources From This Episode:Nicole's Travel Resources  Join Rakuten for freeHair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaJoin our free live training - 3 Biggest Obstacles Blocking Your Commercial Photography Success! REGISTER HERE Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

250 - Welcome to the Freedom Focus Photography Podcast! In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place.Today, we'll explore how to leverage credit card points to maximize your travel rewards, whether you're aiming for luxurious trips or frequent getaways on a budget. Tune in to discover the strategies that can make your travel dreams a reality, and how we have an advantage since we are running a business as well!Here's what you'll learn in this episode:Introduction to Travel Hacking: Learn what travel hacking is and how it can help you travel for free or at a significantly reduced cost.Choosing the Right Credit Cards: Tips on selecting the right credit cards based on your travel goals and spending habits.Security Benefits of Credit Cards: Why credit cards are more secure than debit cards for travel and everyday use.Annual Fees and Credit Scores: Discussion on whether annual fees are worth it and how opening new credit cards affects your credit score.Credit Card Travel Insurance: Real-life examples of how credit card travel insurance can save you money and hassle during unexpected travel issues.Resources From This Episode:Nicole's Travel Resources Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

249 - In this episode of the Freedom Focus Photography Podcast, we're jumping into our imaginary DeLorean and time traveling to share the ultimate 3-step success formula we wish we had known from the start! Join Heather and me as we reveal how making decisions, taking action, and trusting yourself can transform your photography business. We also share personal stories and insights on overcoming obstacles, learning from the past, and embracing the future with confidence.What To Listen For:Trust Yourself: Emphasize the importance of trusting yourself and your decisions, and how this mindset can transform your business.Past vs. Future Self: Reflect on what advice Nicole and Heather would give to their past selves and how to connect with their future selves for guidance.Intuition vs. Anxiety: Explore how to differentiate between intuition and anxiety when making business decisions.Dealing with Big Sales: Learn techniques on how to handle large sales discussions without feeling anxious or doubtful.3-Steps to Success: Highlight the mantra of making decisions, taking action, and trusting yourself as key to success.Resources From This Episode:Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

248 - In today's episode of the Freedom Focus Photography Podcast, I'm flexing my superpower – digging into a photographer's pricing and helping them make quick and easy changes that result in majorly elevated sales!Today, we're chatting with Michaela from BMac Photography in San Diego, who was running a very successful business with a $1,700 average sale. Most of her clients would purchase an album, but she was struggling to get them to purchase more. With one little shift, her first client after our chat purchased not only an album but also a wall piece, resulting in a $3,800+ sale! Tune in to hear how you can apply these simple yet powerful strategies to your own photography business.What to listen for:The Power of One Tweak: Hear how a single change in Michaela's pricing strategy more than doubled her next sale.Albums vs. Wall Art: Understand why albums were selling well for Michaela and why she aimed to increase wall art sales.Selling Techniques: Learn how to effectively promote both albums and wall art to clients.Pricing Structures: Gain insights into the pros and cons of a la carte pricing versus collections.Client Incentives: Discover the bonus strategy Nicole suggested to entice clients to purchase both albums and wall art.Connect with Michaela: Website: https://bmacpetphotography.com/Instagram: @bmacpetphotography Resources From This Episode:Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

247 - In today's episode of the Freedom Focus Photography Podcast, we're diving into the art of raising your prices in your portrait photography business without losing your clients. Whether you're just starting out with a low-cost all-inclusive model or you're already seeing high sales and aiming to break into an even more luxurious market, we've got you covered. Join us to explore the journey through different business levels, the importance of transitioning to product sales, and how to introduce signature products to elevate your offerings. What to listen for:The 4 Levels of Business: From low-cost, all-inclusive models to high-end boutique services - we're breaking down all the options.Is it ok to be Low-Cost All-Inclusive: Feeling a little shade from the industry?  Not here - although this pricing option is more a stepping stone and than a long-term strategy.Transitioning to Product Sales: How and why photographers should start introducing products into their offerings to build a sustainable business - meaning - a business that actually makes a profit!When you Need Signature Products: Once you get to level 3, this is critical!Navigating Pricing Increases: Want to raise your prices but not alienate your past clients?  I've got you…Resources From This Episode:Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaJoin me in this LIVE free training: THE PHOTOGRAPHER'S PRICING BLUEPRINT - Master the strategies to command $1,500+ per session - even if you're just starting out.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

246 - In today's Freedom Focus Photography Podcast, join Nicole Begley as she chats with financial expert Mel Abraham to break down the ins and outs of financial planning for creatives. In this episode, Mel demystifies the process of building your own "money machine"—a system designed to cultivate financial independence and long-term security. This conversation dives into why it's crucial for photographers and other creatives to start the habit of saving early, even if the amounts are small at first. Mel provides practical advice on how to manage money effectively, plan for the future, and use smart financial strategies to build wealth over time. Tune in to transform your financial fears into a foundation for freedom!What To Listen For:The Concept of a Money Machine: Learn what a money machine is and why every individual, especially entrepreneurs, needs one to ensure financial independence and security.Personal Finance Management: Strategies for photographers and creative professionals to manage their finances more effectively, focusing on investment and savings habits.Transition from Earning to Building Wealth: Mel explains the shift from relying solely on income from work to creating systems that generate enduring wealth.The Psychological Aspect of Money: Understanding the emotional relationship with money and how to make financial decisions that align with personal and professional goals.Long-term Financial Planning: How to approach financial planning with a long-term perspective, ensuring that decisions made today positively impact future financial stability.Resources From This Episode:Mel's Book -  YourMoneyMachineBook.comMelAbraham.comMel's Instagram Mel's YouTube ChannelHair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaJoin me in this LIVE free training: THE PHOTOGRAPHER'S PRICING BLUEPRINT - Master the strategies to command $1,500+ per session - even if you're just starting out.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.