Hair of the Dog Podcast

339 - What if you could get paid to help homeless animals find their forever homes? Adam Goldberg is back with a major update on Second Shot Adoption Photos — and this time, he's bringing a free course and an open invitation to join the program as a photographer in your market.What to Listen For:How Adam went from one shelter to five in monthsWhy he closed his private client studio for goodThe free course exclusively for Freedom Focus listenersWhat sponsors are actually paying for in this modelWhat types of local businesses make ideal sponsorsThe mindset shift behind going all-in on a new business modelHow to get into the program even before a sponsor is securedSecond Shot is growing, and there are real spots open for photographers who are ready to do meaningful work and get paid for it. Head to secondshotpet.com, grab the free course with code HODA before August 31st, and apply to be a Second Shot photographer in your city.Important ResourcesSecond Shot Adoption Photos website: https://agoldphoto.com/Adoptable Animal Course (free through August 31, 2025 with code HODA): https://agoldphoto.com/education/live-online-course-adoptable-animal-studio-photography/Listen to Adam's first episode: Episode 308 at https://www.freedomfocusformula.com/blog/turning-shelter-shoots-into-income-with-adam-goldbergCONNECT + LEARN MORE:Explore all things photography education at nicolebegleyedu.comReady to build a profitable photography business? Visit freedomfocusformula.comMaster the craft of pet photography at hairofthedogacademy.comFollow along on Instagram - @nicolebegleyofficial 

338 - AI is everywhere — in your email, your editing software, your search results. Nicole Begley and Heather Lahtinen sit down to have the honest conversation the photography industry has been avoiding. What does AI actually mean for your business, your ethics, and your future?What to Listen For:Why AI is the new plastic (seriously)The tractor farmers didn't want and what happened nextThe three biggest AI objections photographers haveWhere Nicole draws her personal ethical line with AIWhy "I won't use it" doesn't mean it goes awayWhat AI can do beyond writing your captionsHow to make AI actually sound like youThe one business task most photographers skip that AI can fixNicole and Heather aren't here to tell you what to do with AI — they're here to make sure you're making an informed choice. Listen in, then decide what your own AI policy looks like.  And if you're ready to learn how to use AI to help you work more efficiently, join Nicole during our 4-week sprint from May 20 - June 10 inside Freedom Focus Formula.  Join us here:  — use code MASTERAI to save $50/month or $500 off the pay in full. JOIN THE PARTY:Connect with us on InstagramExplore valuable pet photography resources hereDiscover effective pricing and sales strategies for all portrait photographers.Ready to grow your business?  Elevate helps you do just that.Check out our recommended gear and favorite books.  

I got my ADHD diagnosis less than a year ago, and honestly? It explained everything. The 19 days I missed senior year. The graveyard of abandoned planners. The Wednesday night I built a full credit card tracking spreadsheet at 11pm for absolutely no reason. In this episode, Heather and I dig into why standard productivity advice doesn't work for spicy brains — and the hacks that actually do.WHAT TO LISTEN FOR Why perimenopause sent Nicole straight to a psychiatrist's officeThe "past self" scheduling method Heather swears by (and why Nicole's brain revolted)How to stop making your productivity failures mean something about your characterThe emotional support clipboard system that finally stuckWhy the dopamine train is both your superpower and your chaos agentWhat 4 Chrome windows with 15 tabs each actually tells you about your brainThe "Open Loops" page that keeps half-finished projects from disappearing foreverWhy neurodivergent people are overrepresented in entrepreneurship (it makes total sense)How to find a system that works with your brain instead of against itWhat to do if you suspect you have ADHD and want an actual diagnosisWhether you have a diagnosed neuro spicy brain or you just suspect the traditional advice was never written for you, this conversation with Heather will help you stop fighting your own operating system and start working with it.JOIN THE PARTY:Connect with us on InstagramExplore valuable pet photography resources hereDiscover effective pricing and sales strategies for all portrait photographers.Ready to grow your business?  Elevate helps you do just that.Check out our recommended gear and favorite books.  

336 - Last week, we shared Shelbi Lee's step-by-step model call strategy that generated $6,300 in one month. This week we're going deeper — into the thoughts she was thinking that made the whole thing work. Because the right system without the right mindset will get you nowhere.What to Listen For The single most important thought Shelbi had before she startedWhy confidence in your process creates clarity in your decisionsHow one question she asked herself unlocked the whole systemThe thought beneath "I have questions that do the heavy lifting for me"Why being blunt about pricing is actually a belief statementWhat she was really saying when she called her form invaluableThe mindset behind deleting unqualified leads without looking backWhy "people who want me are excited and going to spend" is the most powerful thought in this episodeHow certainty in your language signals certainty to your clientsWhy strategy plus belief is the combination that actually produces resultsThe strategy was last week. The belief is this week. You need both. Tune in and start paying attention to the thoughts running underneath your own process.Join us inside of Elevate: https://flourishacademy.mykajabi.com/elevateExplore Shelbi's Website: https://shelbinicoleimagery.com/JOIN THE PARTY:Connect with us on InstagramExplore valuable pet photography resources hereDiscover effective pricing and sales strategies for all portrait photographers.Ready to grow your business?  Elevate helps you do just that.Check out our recommended gear and favorite books.  

 335 - This episode is going to turn everything you thought you knew about model calls on its head. If your model calls are attracting people who only want the free stuff, this episode is for you. Heather is chatting with Shelbi, one of our Elevate students, and breaking down the exact application and vetting process she used to land three sales totaling $6,300 in one month, from FREE sessions.What to Listen ForWhy most model calls attract the wrong clientsThe hidden landing page that does the screening for youExactly what to include in your model call applicationThe one question that weeds out unserious applicantsHow to use a phone call to prime clients to spendWhy being blunt about pricing actually helps youWhen to delete a lead from your CRM immediatelyHow Shelbi structured her pricing to make cheap sales nearly impossibleThe mindset shift that turned $0 months into $6,300Why clarity and certainty are your most powerful sales toolsShelbi's results didn't come from luck — they came from a decision to do things differently and a system that backed it up. Give this one a listen and then ask yourself which part of her process you can implement first.Join us inside of Elevate: https://flourishacademy.mykajabi.com/elevateExplore Shelbi's Website: https://shelbinicoleimagery.com/JOIN THE PARTY:Connect with us on InstagramExplore valuable pet photography resources hereDiscover effective pricing and sales strategies for all portrait photographers.Ready to grow your business?  Elevate helps you do just that.Check out our recommended gear and favorite books.  

334 - Running a luxury pet photography business should feel good — not exhausting. In this episode, Nicole sits down with Haley Flanagan of Sweet Camelia Photography to talk about what happens when a high-touch, premium business model starts costing more than it's giving back, and how a few strategic pivots can make the whole thing feel sustainable again.What to Listen For Why a high session fee can actually hurt bookingsHow to cut client hours without cutting your pricesThe case for putting pricing on your websiteWhy packages make saying yes so much easierHow to outsource leash removal without losing your styleThe great drop-ship debate Building collections that feel like a steal at every levelHow to relaunch quietly without a big announcementWhat to do when your voice shakes on pricing callsHaley came into this conversation unsure if her business was even worth saving. She left with a plan, a pricing structure, and something she hadn't felt in a while — excitement. If any part of her story sounds familiar, this one's worth a listen.JOIN THE PARTY:Connect with us on InstagramExplore valuable pet photography resources hereDiscover effective pricing and sales strategies for all portrait photographers.Ready to grow your business?  Elevate helps you do just that.Check out our recommended gear and favorite books.  

333 - For six years straight, this podcast released a new episode every single week without fail. Until it didn't. And honestly? That missed week tells you everything about what's been happening behind the scenes. Here's a question I want you to sit with: if your photography business doubled tomorrow, would it break? Mine would have. So I fixed it. Here's the full story of what I rebuilt, why I waited so long, and what it made possible.What to Listen ForWhy I missed a podcast episode for the first time in six yearsThe moment I knew my business needed a full rebuildWhy growing too fast can actually break your businessHow Frankenstein systems quietly kill your momentumThe four phases of a photography business and where you fitWhy I couldn't market my own programs with full confidenceWhat it means to re-decide in your business (and when to do it)The subconscious reason photographers resist visibility and marketingHow cleaning up your backend unlocks your belief in your own offerWhat becomes possible when your systems finally match your visionIf you've been ignoring something in your business because the project feels too big, this episode is your sign to stop waiting. The rebuild is always worth it. Go check out the new home base at NicoleBegleyEDU.com.Check out our new digital home!www.nicolebegleyedu.comLearn how we can work together here: https://www.nicolebegleyedu.com/work-with-meJOIN THE PARTY:Connect with us on InstagramExplore valuable pet photography resources hereDiscover effective pricing and sales strategies for all portrait photographers.Ready to grow your business?  Elevate helps you do just that.Check out our recommended gear and favorite books.  

332 - If you've ever sat down to work and thought, “I have no idea where to start,” this one is for you. Nicole and Heather unpack how to prioritize tasks in your photography business without getting lost in overwhelm, busywork, or decision fatigue.What to Listen ForThe two buckets every business task fits intoWhy overwhelm is really a decision problemHow to choose your top three prioritiesWhat to do when everything feels urgentWhy busy work feels safe but stalls growthThe fastest way to refocus your weekHow to stop hiding in endless educationThe self trust shift that changes everythingWhy marketing is part of your identityThis conversation is a powerful reminder that overwhelm does not mean you are failing. It usually means you need clarity. Press play, borrow this simple decision-making framework, and get back to moving forward.Connect with NicoleWebsiteInstagramConnect with HeatherWebsiteInstagramJOIN THE PARTY:Connect with us on InstagramExplore valuable pet photography resources hereDiscover effective pricing and sales strategies for all portrait photographers.Ready to grow your business?  Elevate helps you do just that.Check out our recommended gear and favorite books.  

331 - What do you do when your brain starts spiraling and fear comes knocking? In this conversation, Heather and I break down how we each handle anxious thoughts, why worst-case scenarios are not always the enemy, and how to build trust in yourself when life feels uncertain.What to Listen ForThe surprising benefit of worst-case thinkingWhy fear feels bigger than it isWhat Nicole does differently than mostHow Heather handled a six-figure scareThe fastest way to regain controlWhy your brain keeps loopingWhat actually creates confidenceHow to think when things go wrongThe simple phrase that calms your mindWhy fear might be a good thingIf your brain has been spinning lately, this conversation will help you take a breath and find your footing again. Tune in to hear how we process fear, move through uncertainty, and stay focused on what's actually useful.JOIN THE PARTY:Connect with us on InstagramExplore valuable pet photography resources hereDiscover effective pricing and sales strategies for all portrait photographers.Ready to grow your business?  Elevate helps you do just that.Check out our recommended gear and favorite books.  

330 - If you feel like your photography business is only successful when the money is rolling in, this episode is for you. Heather explains why tying your emotions to revenue is dangerous and how to start recognizing the wins that actually move your business forward.What to Listen ForWhy revenue is a dangerous success metricThe hidden trap of conditional emotionsWhat non-revenue victories really meanWhy comparison destroys motivation fastThe oak tree lesson about growthHow goals create dissatisfaction gapsThe difference between skill and success comparisonA powerful question to stop complainingWhy stillness improves decision makinHow to measure real progress in businessIf you've been judging your business only by clients and revenue, it's time for a reset. Heather shares a healthier way to track progress so you can stay motivated while building long-term success. Tune in and start recognizing the wins that actually move the ball forward.Important LinksWhy Your Revenue Goals Are Sabotaging Your BusinessIs Money The Only Way To Measure SuccessLearn More About ElevateConnect with HeatherWebsiteInstagramJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

329 - Are networking groups actually worth it for photographers? In this episode, we break down a full year inside a weekly networking group — the time, the money, and the real results. If you've ever wondered whether those early morning meetings are growing your business or just filling your calendar, this one's for you.What to Listen ForWhy the networking group experiment startedThe real revenue generated in one yearThe true time commitment breakdownWhat opportunity cost actually meansWhy referrals favor certain industriesThe hidden math behind referral statisticsVisibility versus strategic alignmentWhy photographers blame themselvesWhat was gained beyond revenueHow to evaluate marketing experimentsThis episode is a reminder that activity and progress are not the same thing. If you want to build a profitable photography business, you have to look at the numbers. Listen in and decide where your energy is best spent.Join us in Elevate! Connect with MichelleWebsite InstagramConnect with HeatherWebsiteInstagramJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

328 - What happens when your Zoom call gets hacked… live…?In this episode, Heather shares the shocking moment her public call went X-rated, and the powerful leadership lessons that followed. If you've ever feared visibility in your business, this conversation might change the way you see it.What to Listen ForWhat actually happened on the callWhy embarrassment feels so intenseThe four-step recovery frameworkLeadership versus martyrdomWhy visibility always carries riskThe truth about emotional regulationWhat resilience really looks likeWhy success is always messyTurning chaos into your next levelThis wasn't just a hacked Zoom call. It was a leadership turning point.  If you're growing your photography business and fear what could go wrong, this episode will remind you that resilience is built in real time.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

327 - You can work incredibly hard and feel energized. Or work half as much and feel completely exhausted. In this episode, we unpack the hidden burnout triggers that quietly sabotage your photography business.What to Listen ForWhy burnout isn't about workloadWhy working harder can feel worseThe hidden value conflict draining youOne sentence that fuels resentmentThe control gap stealing your energyEffort with vision versus effort withoutHow saying yes quietly burns you outThe integrity mistake that exhausts youHow to realign your business fastIf you've been feeling drained or disconnected, this episode will help you pinpoint why. Listen now and start shifting from exhaustion back to momentum.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

326 - Taylor Swift's Eras Tour wasn't just a concert. It was a masterclass in commitment, mindset, and leadership. In this episode, Nicole and Heather break down the business and life lessons hiding in plain sight.What to Listen ForThe long-term mindset most missWhy effort always compoundsHow boundaries protect growthSeparating noise from feedbackPlaying a bigger game patientlyBuilding belief through actionWhy comparison steals momentumCommitment beyond motivationChoosing endurance over shortcutsStaying focused when opinions flyWhether you love Taylor Swift or not, these lessons hit close to home. Success is built through consistency, boundaries, and showing up anyway. Tune in and see how these ideas apply to your business right now.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

325 - What if the thing you think will finally make you feel secure, confident, or successful… doesn't? In this episode, we unpack why “getting there” rarely feels the way you expect — and what actually creates the feelings you're chasing.What to Listen ForWhy “there” always feels better than “here”The feeling you think money will give youWhy success excitement fades fastIdentity versus strategy in business growthWhat photographers are really chasingHow goals quietly create anxietyWhy confidence doesn't come from arrivalThe danger of checklist dependencyHow obstacles build invisible equityThe question that changes everythingSuccess doesn't feel better because of the number attached to it. It feels better when your identity catches up. Tune in to rethink what you think you want and why that matters right now.Learn More About Elevate: https://flourishacademy.mykajabi.com/elevateSign up for Elevate now before price doubles on February 1st. Register here!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

324 - We love the idea of growth, but rarely talk about the mess that comes with it. In this episode, Michelle shares how a book project grew her business, stretched her capacity, and challenged everything she thought success should feel like.What to Listen ForWhy action creates clarity, not the other wayHow one project doubled her business revenueThe hidden emotional cost of growthLearning boundaries after saying yes too oftenWhen being busy reveals pricing problemsTrusting yourself when plans fall apartWhy success can trigger imposter syndromeSeparating client expectations from self-pressureThe danger of equating late with failureLetting success be imperfect and still meaningfulMichelle's story proves that meaningful success often feels messy in the middle. Tune in if you're building momentum and wondering why it doesn't feel as good as you expected.Just a few more days to join Elevate at current pricing and lock that in for as long as you remain in the program!   https://flourishacademy.mykajabi.com/elevateConnect with MichelleWebsite InstagramConnect with HeatherWebsiteInstagramSign up for Elevate now before price doubles on February 1st. Register here!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

323 - You don't need a big win to start being visible. You need a decision. In this episode, Karley shares the brave choice that shifted how she sees herself, her business, and what's possible next.What to Listen For:What hiding was really costing KarleyThe moment she decided to stop waitingWhy confidence didn't come firstThe fear behind staying invisibleLetting yourself be a beginner publiclyHow one decision changed momentumThe relief of finally showing upWhy bravery often feels messyA real conversation about visibility, fear, and choosing to be seen before you feel ready. Karley shares her brave first step.Ready to join us inside of Elevate?  The price is doubling on February 1st, so be sure to join us now to lock in the current rate for as long as you're in the program.https://flourishacademy.mykajabi.com/elevateJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

A big change is coming to Elevate. In this episode, Heather and I walk through the experiment, the data, and the clarity that led to a major business decision — and why it actually serves photographers better.What to Listen ForWhy experiments matter more than perfectionHow action creates clarity fastWhat the data actually revealedThe downside of staying underpricedWhy value and price must alignHow pricing impacts client behaviorWhat fear-free decisions feel likeThe role belief plays in growthWhy commitment changes outcomesBig decisions don't have to feel heavy or dramatic. Sometimes they feel clean, calm, and obvious. Tune in to hear why this one did.Join us inside Elevate now and lock in the current price for as long as you stay in the program. https://flourishacademy.mykajabi.com/elevateJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

321 - Let's kick off 2026 the way we actually want to run our businesses: with intention, self-trust, and a plan that doesn't require burnout as a personality trait.What to Listen For:Why goals can feel heavyThe identity shift that mattersWhere you want to feel differentUsing feelings as thought cluesYour dream year, without burnoutAre you editing your own dreams?A fast way to find clarityHow vision simplifies decisionsSaying no without guiltWelcoming challenges instead of resistingIf you want 2026 to feel different, it starts with how you think about who you're becoming, what you're building, and what you're willing to anticipate instead of fear. Hit play, grab the four questions, and let's start this year with a mindset that actually supports your growth. And if you want support and structure along the way, come join us inside Elevate.Join Elevate: www.freedomfocusformula.com/elevateMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

[REPLAY] This episode originally aired July 2025. 300- Your photography inquiry process that's been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.What to Listen For:Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The importance of making your pricing accessible without scaring people offNicole's innovative new strategy to replace phone consultationsHow to build desire for your services like a luxury brandWhy removing friction in your inquiry process increases bookingsThe power of “behind the scenes” opt-ins for your websiteHow to market desire instead of pain (and why it matters)Your inquiry process shouldn't feel like a locked vault to your clients. This episode will help you rethink how you present your services to make booking simple, fast, and confidence-boosting for both you and your clients.Listen now, subscribe to the podcast, and start transforming how your photography business books clients today.More Resources:Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

[REPLAY] This episode originally aired February 2025. 279 - Have you ever caught yourself procrastinating, undercharging, or shying away from marketing your business? It's not laziness—it's Success Intolerance. In this episode, we uncover why success can feel unsafe and how to rewire your brain to embrace the next level of your business.What to Listen For:What success intolerance is and why it keeps photographers stuckWhy your brain sees growth as a threat, even when you want itThe five most common ways photographers block their own successThe real reason you procrastinate on marketing and pricing updatesThe powerful mindset shifts to rewire your beliefs around successHow tracking small wins helps retrain your brain for successThe number one coaching event that will help you break through your biggest blocksSuccess isn't just about strategy—it's about how you see yourself. If you're struggling with self-doubt, undercharging, or avoiding growth, it's time to break through those hidden barriers. Inside Elevate, we help photographers normalize success, build confidence, and create profitable businesses without feeling overwhelmed.  JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

[REPLAY] This episode originally aired January 2025. 274 - You've heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script. According to Tracy, trust isn't enough anymore—it's all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can even increase your income by up to 90%! This is a must-listen for any photographer looking to overcome fear of rejection, feel confident in pricing conversations, and connect with clients on a deeper level.What to Listen ForWhy trust is no longer enough to make a sale—and what clients are really looking for instead.How subconscious sound patterns in your voice are sabotaging your sales without you realizing it.The #1 question to ask yourself before every client interaction to align your energy and intentions.How to stop giving away your power to clients and take control of the conversation.The hidden “masks” we wear when we speak—like the People Pleaser or Perfectionist—and how they block connection with clients.The science behind how your voice can increase your impact and income by 30–90%.Why being “authentic” is easier said than done—and practical tips to let your real voice shine.How your childhood experiences can influence the way you use your voice today.A powerful mindset shift to overcome fear of rejection during inquiry and sales calls.Your voice is your most powerful sales tool—and Tracy Goodwin just gave us the blueprint to use it with confidence and purpose. By removing the “masks” that block connection and learning to stand on the solid ground of your expertise, you'll not only attract more clients but also create an experience they'll never forget.Ready to dive deeper? Be sure to grab Tracy's free audio resource, Command Any Space, at www.captivatetheroom.com/command. And don't forget to subscribe to the Freedom Focus Photography podcast for more insights to grow your photography business with intention and freedom!Connect with TracyCommand Any Space - FREE AUDIO TRAININGTracy's WebsiteEp. 128 - The Secret to Converting More Leads with Tracy Goodwin Tracy's InstagramFacebookNicole's ResourcesHair of the Dog Academy Freedom Focus Formula ElevateCommercial Pet Photography AcademyJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

320 - Ever walked away from an event or promotion feeling like you “should” have done better? In this episode, Susie had a goal, didn't hit it, and instead of spiraling… she transformed it into . If you've ever questioned whether you're “cut out” for this business, this episode is for you.What to Listen ForThe mindset shift that turned “I only sold two” into “This was wildly successful.”Why numbers don't tell the full story and how to spot hidden wins.How Susie reframed her results in seconds after talking with her husband.Why missing your goals often leads to more growth than hitting them.How rejection stopped feeling personal, even when people said “no” to her face.The power of continuing the offer instead of declaring it over.How to recognize the ideas, momentum, and follow-up opportunities an event creates.The importance of documenting your wins (even the tiny ones).How a stronger self-concept makes you unstoppable in sales and marketing.If you've ever walked away from a launch, event, or promotion feeling disappointed, this episode is going to console and motivate you all at the same time. Susie's story proves that success isn't measured only in sales, it's measured in who you're becoming in the process.Give yourself the gift of 20 minutes that might just reshape your photography business forever. Hit play, and if it resonates, share this episode with a fellow photographer who needs it.IMPORTANT LINKSCrack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevateMaster the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.comDiscover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

319 - Scrolling Instagram and feeling like every photographer in your area is booked solid… except you? This episode breaks down what's really happening when photography competition triggers that spiral — and how to shift your mindset so you can get back to serving, creating, and growing.What to listen for:The surprising emotional chain reaction your brain creates when you see photographers who look “busy” onlineWhy competition feels threatening even when it technically isn'tThe #1 thought that keeps photographers stuck in comparisonHow your brain jumps from “They're busy” to “I'm going to end up broke in a ditch”Why you assume competitors are taking clients that “should” be yoursWhy more local photographers can actually help grow demandHow to reframe comparison into something that fuels your business instead of draining itThe simple thought protocol to use the next time you see a competitor post a winThe one question that reveals whether comparison is stealing your best creative energyFeeling triggered by photography competition doesn't mean anything is wrong with you — it means you're human. This episode will show you how to redirect that energy back into your business so you can create momentum instead of comparison.If you're ready for coaching, clarity, and a community that helps you rise above the noise, come join us inside Elevate. Hit play now and let's shift your mindset together.IMPORTANT LINKSCrack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevateMaster the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.comDiscover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

318 - Your images are gorgeous… but your website? That might be another story. In this episode, I'm walking you through a practical photography website audit so you can spot the gaps that are turning dream clients away—often before they ever inquire. We'll talk design, messaging, mobile, SEO, and what to fix first to book more high-value sessions.What to listen for:The simple copy test that instantly reveals if your messaging is way too genericWhy too much text sends today's skim-happy visitors running for the back buttonThe one clear call to action every photography website needs—and where it should goWhy hiding your products and artwork is killing your conversionsThe quick mobile check for 80%+ of your website visitorsHow confusing navigation quietly kills conversions A fast load-time test you can do today and what to change if your site is slowThe SEO basics you must have in place so local clients can actually find youThree paths to upgrading your website (DIY, templates, or custom design) and when each one makes senseYour website is either working for you 24/7… or quietly working against you. The good news? Once you know the most common photography website mistakes, they're totally fixable, often faster than you think.Tune in to this episode to audit your own site, grab the free 11-mistake checklist, and decide whether it's time for a refresh, a template upgrade, or a fully custom build. Hit play now, then start turning more website visitors into happy, high-value clients.RESOURCES FROM THIS EPISODE:Free website audit PDF: www.freedomfocusformula.com/webauditCustom Showit website design with Connor Walberg: https://connorwalberg.com/custom-showit-websitesADDITIONAL LINKS:Master the craft of pet photography at the Hair of the Dog Academy – https://www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – https://www.freedomfocusformula.comCrack the code to booking more clients inside Elevate – https://www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy – https://www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

317 - Ever worry you sound “salesy” when talking about your pricing? In this episode, we dive deep into sales energy—what it is, why it matters, and how it can completely change your client experience. Inspired by Heather's real-life adventure at a used car lot, you'll learn why the words you say matter far less than the energy behind them.What to Listen For✔Why a “used car salesman vibe” has nothing to do with selling✔ The surprising comment that set the tone for the entire car-buying experience✔ How genuine service energy can instantly build trust✔ Why “please buy this from me today” can feel totally fine (yes, really!)✔ How pushy behavior shows up when someone's in get-energy instead of serve-energy✔ The real reason clients sometimes feel defensive or pressured✔ A critical money lesson every creative business owner should know✔ The moment Heather's daughter spotted a sneaky finance trick (and what photographers can learn from it)✔ The difference between empowering a client and manipulating themSales doesn't have to feel icky, awkward, or pushy. When you lead with genuine service energy, clients feel supported—not pressured—and your sessions become easier and more profitable. Listen to the full episode to learn how to shift your sales energy and create client experiences that feel amazing for everyone.Ready to elevate your sales? Hit play and let's dive in.IMPORTANT LINKSCrack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevateMaster the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.comDiscover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

316 - What if the secret to unstoppable confidence wasn't about never failing but being willing to feel embarrassed along the way? In this week's conversation, Heather and Susie unpack what it really takes to believe in yourself, even when the road gets rocky. Literally.What to Listen ForThe powerful mindset shift that helped Susie finally believe in herselfWhy confidence comes after action, not before itHow a muddy 4x4 adventure turned into the ultimate business metaphorThe question Heather asks every struggling photographerWhy being willing to feel embarrassed can make you unstoppableHow “I didn't really try” thinking secretly sabotages your progressThe difference between disappointment and failure (and why it matters)The real reason your confidence plateaus and how to fix itConfidence isn't a one-and-done achievement. It's a practice. And sometimes, the biggest leaps forward come from the moments that feel the most uncomfortable. If you've been waiting to “feel ready” before raising your prices, booking higher-end clients, or finally going full-time—this episode is your permission slip to do it anyway.Listen now, take messy action, and see what happens when you stop letting fear drive.Coach week starts TODAY!  Join us here: https://www.freedomfocusformula.com/coachweekMore ResourcesNicole's Instagram: @nicolebegleyofficialHeather's Flourish Academy - https://flourishacademy.mykajabi.com/Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comFreedom Focus Formula – www.freedomfocusformula.comElevate – www.freedomfocusformula.com/elevateCommercial Pet Photography Academy – www.hairofthedogacademy.com/commercialJoin Us for Coach Week: 3 Days of Live Coaching and Breakthroughs to Help You Unlock Your Photography Business PotentialNovember 11th, 12th, 13th at 2 PM EST DailyJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

315 - You did it all right, the call flowed, you connected, you nailed the pricing talk, and then… nothing. In this episode, Heather and I unpack what to do when a client ghosts you even after your best effort, how to stay curious instead of crushed, and why “doing it right” doesn't guarantee a yes (and why that's actually a good thing).What to Listen For:Heather's 3 phases of the client journey and why phase 3 is the “Wait… what?!” momentThe truth about doing everything “right” and why that doesn't always equal bookedTwo mental tracks after a “no”: frustration spiral vs. curiosity and growthHow to set action goals you control, not outcome goals you can'tSmart follow-up strategies and why more than one is essentialWhy ghosting isn't always rejectionTurning marketing into something that's actually fun How to build resilience and self-trust through every “no”What to do when fear of failure stalls your next inquiry callDoing everything “right” doesn't promise a yes but it can teach you exactly what you need to grow. In this episode, learn how to shift from frustration to curiosity, follow up with confidence, and build resilience that leads to more bookings. Want hands-on coaching? Join us for Coach Week, Nov 11–13 at 2pm ET. It's totally free, with replays included.  Sign up here - https://www.freedomfocusformula.com/coachweekAdditional Links: Ep. 284 - Stop Inquiry Ghosting - https://www.freedomfocusformula.com/blog/stop-inquiry-ghostingNicole's Instagram: @nicolebegleyofficialHeather's Flourish Academy - https://flourishacademy.mykajabi.com/Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comFreedom Focus Formula – www.freedomfocusformula.comElevate – www.freedomfocusformula.com/elevateCommercial Pet Photography Academy – www.hairofthedogacademy.com/commercialJoin Us for Coach Week: 3 Days of Live Coaching and Breakthroughs to Help You Unlock Your Photography Business PotentialNovember 11th, 12th, 13th at 2 PM EST DailyJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

314 - Ever felt a twinge of guilt when offering products after a model call or charity session? You're not alone. In this week's episode, Heather and I dive into one sneaky thought that's quietly killing your photography sales, the fear of pulling a “bait and switch.” We'll talk about what that really means, why your brain might think you're doing something shady, and how to shift your mindset so you can confidently sell without hesitation.What to Listen For:What the term “bait and switch” really means (and why it's not what you're doing)Why photographers feel guilty offering products after “free” sessionsHow this mindset silently sabotages your conversionsNicole's personal experience building a thriving business through charity auctionsThe difference between transparency and deception in your client communicationThe #1 shift that turns your marketing into genuine serviceHow to educate your clients before the session so they feel confident and informedWhy your thoughts about money and worth show up in every sales conversationHow to serve from integrity while still running a profitable businessIf your brain's been whispering, “I don't want to trick people,” it's time to turn down that noise. You're not being deceptive, you're being transparent and generous. When you lead with clarity and confidence, clients feel it. Hit play to hear how to shift your mindset and finally stop second-guessing your sales process.Episode LinksNicole's Instagram: @nicolebegleyofficialHeather's Flourish Academy - https://flourishacademy.mykajabi.com/Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comFreedom Focus Formula – www.freedomfocusformula.comElevate – www.freedomfocusformula.com/elevateCommercial Pet Photography Academy – www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

313 - Let's be honest, marketing your business can feel terrifying.

312 - Do you ever feel like the odd one out because you're not chasing six-figure revenue? You're not alone, and you're not doing it wrong. This week, we dive into how to uncover your true motivation, avoid resentment, and create a photography business that fuels your soul while still honoring your time and value.  What to Listen For:A simple test to know if money is your main driver—or just fuel for your missionThe happiness threshold: why security matters more than “more”The sneaky sign you're underchargingWhy passion alone won't save a project once requests and revisions roll inThe energy exchange principle: how pricing protects respect on both sidesHow “action → clarity” reveals your true motivation (not the one you think you have)The cleanest way to barter (and why money is the universal stand-in)How purpose + profit together make challenges easier to push throughA practical exercise to decide: income replacement, vacation fund, or creative outlet?Your photography business doesn't have to look like anyone else's. When you know what truly drives you, and set prices that reflect the value of your time, you'll build a business that feels aligned, sustainable, and fulfilling. Tune in now and start shaping a business that supports both your purpose and your lifestyle.Links from the episode:Nicole's Instagram: @nicolebegleyofficialHeather's Flourish Academy - https://flourishacademy.mykajabi.com/Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comFreedom Focus Formula – www.freedomfocusformula.comElevate – www.freedomfocusformula.com/elevateCommercial Pet Photography Academy – www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

311 - What would make someone walk away from a $250K legal career to photograph dogs? For Kelly McNamara, it wasn't a midlife crisis, it was clarity. In this episode, Heather sits down with Kelly to uncover the unexpected tools (including an AI version of Heather!) that helped her trade courtroom stress for creative freedom and build a business that lights her up.What to Listen ForThe $250K “golden handcuffs” keeping Kelly stuck and what finally made her break freeHow following every business “rule” still left her frustrated and stuckThe moment a simple framework flipped everything she thought about successWhy her first sales breakthrough had nothing to do with pricingThe wild twist: how Heather's AI clone became her late-night coachThe self-doubt that almost stopped her next big project and how she overcame itThe belief that turned “outlier” into “trailblazer”How confidence (not strategy) became her most profitable skillThe one thought she used to feel unstoppable, even after setbacksFrom six-figure attorney to thriving pet photographer, Kelly's story proves that transformation doesn't start with strategy. It starts with belief. Her journey inside Elevate shows what's possible when you back yourself fully and stop waiting for “someday.”

310 - Ever tried buying a black-tie dress online and decided “hard pass” once you saw the return policy? Yep, same. In today's episode, we turn that frustration into a masterclass on your photography client experience. Where's the friction? What's confusing? And what tiny tweaks convert more inquiries into bookings (without feeling pushy)? Let's make your process easy. What to Listen For:The dress-shopping disaster that exposed the #1 sales killer in your business (and how to fix it)The quick workflow audit and what this reveals in 10 minutesThe “grandma test” and why a second grader should understand your booking stepsA simple swap that beats long questionnaires (and still gets you better info)My “Triple Guarantee”: what it is, why it works, and the two times I actually used itMicro-frictions you don't notice (scheduling, codes, portals) that cost you bookingsWhere to educate proactively so clients feel excited, not overwhelmedYour booking process shouldn't feel like a return policy nightmare. When you make things clear and easy, clients relax, trust you more, and say yes faster. Listen in to find out how to simplify your workflow and boost your bookings.RESOURCESMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialTired of slow inquires? Don't let anything impact your bookings or your success any longer. This free challenge will help you take control of your bookings so that you never feel stuck again. Register here.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

309 - What do limited releases, “cooked” plush waffles, and personalized packaging have to do with your photography business? Everything. Heather and I break down how experience design turns ordinary products into premium purchases—and how you can copy the right pieces for your studio.What to Listen ForA secret that instantly makes clients crave what you offer.Why putting limits on access can actually increase demand.The one line that flips “overpriced” into “worth it.”How your personal values can sell just as strongly as your photos.The uncomfortable money question photographers avoid—and why it matters.Tiny touches (like packaging) that lead to big sales.Why industry “standards” for costs might be holding you back.The real reason middle-market clients say, “I'll print it myself.”A quirky “face-picking” trick that makes client decisions easier.The clean pricing script that stops second-guessing in its tracks.Premium pricing isn't about squeezing clients. It's about crafting an experience that matches the value you deliver, and stating your price cleanly. Want coaching on your exact offers and mindset? Grab a spot in Heather's next Fast Track Coaching or jump into Elevate for community, coaching, and results.RESOURCES FROM THE EPISODE: Get Coached by Heather (Fast Track Coaching): https://www.getcoachedbyheather.comBook mention: Stories That Stick by Kendra HallMore ResourcesHair of the Dog Academy: https://hairofthedogacademy.comFreedom Focus Photography Podcast hub: https://hairofthedogacademy.com/podcastFree Guide – Top 10 Dog Poses: https://hairofthedogacademy.com/posesElevate Coaching (with Heather): https://hairofthedogacademy.com/elevateNicole Begley Photography: https://nicolebegleyphotography.comHair of the Dog Conservation Fund: https://hairofthedogconservationfund.orgInstagram: https://instagram.com/hairofthedogacademy | https://instagram.com/nicolebegleyofficialLeave a podcast reviewTired of slow inquires? Don't let anything impact your bookings or your success any longer. This free challenge will help you take control of your bookings so that you never feel stuck again. Register here.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Today I'm chatting with my friend Adam Goldberg of AGoldPhoto, a studio pet photographer, shelter-dog hype man, and the brain behind “Second Shot.” He started in shelters back in 2013, built a thriving studio, and is now circling back to his roots with a model that funds adoption photos through brand sponsors. It's smart, generous, and wildly scalable.If you love the idea of photographing rescue pets but struggle to find the time with your adulting responsibilities and bills, this one's for you.What to Listen For:The surprising reason Adam first picked up a camera at the shelter (hint: it wasn't about the dogs).How pit bulls changed the course of his career—and what he discovered that the news never shows.Why he refunded $100,000 in bookings overnight…and what he built from the ashes.The single question that sparked the idea for Second Shot.How a casual social media post turned into brand sponsorships that now fund adoption photos.The behind-the-scenes of what sponsors actually want, and why some don't care about analytics at all.What makes this model irresistible to shelters (and why Adam warns photographers not to ask for money too soon).The unexpected pushback he faced from other photographers and how he handled it.Why Adam believes photographers shouldn't have to choose between paying their bills and saving lives.Where he sees Second Shot going next and how you might be able to join in.Adam's “Second Shot” model proves you can serve shelters, create real adoption momentum, and still get paid for your craft. If this lights you up, go follow Adam, say hello, and tell him Nicole sent you. Then hit play and take notes—you'll walk away with partnership ideas you can action this month. CTA: Subscribe, share this episode with a rescue-loving friend, and leave a review so more photographers can find it.Additional information: Adam's Instagram: https://instagram.com/agoldphotoAdam's website: https://agoldphoto.comFacebook group: Studio Pet Photography HelpMore Resources:Freedom Focus Photography Podcast: https://hairofthedogacademy.com/podcast (or your preferred podcast hub)Hair of the Dog Academy: https://hairofthedogacademy.comFree Guide – Top 10 Dog Poses: https://hairofthedogacademy.com/posesFreedom Focus Formula: https://nicolebegley.com/freedom-focus-formulaTired of slow inquires? Don't let anything impact your bookings or your success any longer. This free challenge will help you take control of your bookings so that you never feel stuck again. Register here.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Ever wonder what separates a $500 sale from an $8,000 sale? In this episode, Heather sits down with three Elevate photographers, Marcie Fry, Katie Carmickle, and Jessica Wasik, who each closed an $8K sale in the same week. You'll hear their journeys, the marketing that worked, and what ACTUALLY made this sale possible.  Spoiler alert, it wasn't a specific pricing strategy.What to Listen ForHow three different photographers each closed $8K+ sales in one weekThe early struggles—charging $25, $100, or $150—and how they grew from thereWhat allowed them to move from “I can't charge that” to confident $8K+ salesHow giveaways, referrals, and in-person connections led to big-ticket clientsKatie's $23K sale story and what she learned about letting clients decide without discountingJess's transition from free pet Santa photos to multi-six-figure salesMarcy's strategy of tailoring packages around client budgets while keeping profit in mindWhat to say instead of “anything else?” in a sales session to keep momentum goingWhy your photography skills alone aren't the deciding factor in hitting big numbersBig sales aren't reserved for a lucky few, they're possible for you too.  This episode is breaking it all down. Tune in to hear how these photographers did it and how you can too. Listen for the outreach, the follow-up, and the offer that sealed the deal.

306 - If you've ever wondered why inquiries go silent or potential clients disappear, you're not alone. But here's the thing: the real reason isn't your pricing, your competition, or even the economy. In this week's episode, Heather breaks down the surprising truth behind why clients aren't booking—and how you can turn it around starting today.What to Listen For:The simple reason clients don't book (and why it's not your pricing).How to take action daily and build unstoppable momentum.The difference between hoping for clients vs. actively creating them.What Heather means by “failure gold” and why failing more often can accelerate your growth.How to build belief before you have results (and why this is a game-changer).The mindset shift that turns rejection into confidence.Why your first $1,000–$10,000 sale can feel exciting AND easy.A challenge you can do today to start proving to yourself that clients are out there waiting for you.Booking clients isn't about fancy contests or a secret strategy—it's about uncovering the real reason behind the “no's” and shifting into action that works. Heather's insights will surprise you, but once you see it, you can't unsee it.

305 - You might think you're avoiding certain business moves because they're “not the right time” or “too complicated.” But what if the real reason is that you're avoiding a feeling? In this conversation, Heather shares her own breakthrough about risk, safety, and the emotions we're unwilling to feel — and how that awareness can change everything.What to Listen For:How your self-concept influences your willingness to take risksThe connection between “safety” values and growth plateausWhy avoiding certain feelings leads to hesitation and missed opportunitiesHow to identify the emotions you're most unwilling to feelWhy “incompetence” isn't failure — and how to reframe itUsing your values (and their opposites) to uncover hidden fearsHow small risk-acceptance shifts can unlock bigger movesThe role of capacity work in expanding your tolerance for riskWhy the only real risk is how you'll feelPractical ways to step into the next-level version of yourselfGrowth always comes with some risk — but most of the time, the “danger” is just how you think you'll feel if something doesn't work out. When you expand your capacity to feel those emotions, you stop hesitating and start taking aligned, confident action. Listen now to learn how to shift your self-concept, stretch your risk tolerance, and step into the identity of the photographer — and business owner — you want to become.Resources Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.comCrack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercialJoin the 4 Clients in 4 Weeks Challenge – www.hairofthedogacademy.com/4c4wTired of slow inquires? Don't let anything impact your bookings or your success any longer. This free challenge will help you take control of your bookings so that you never feel stuck again. Register here.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

304 - The fastest way to change your photography business? Change the way you see yourself. In this episode, Heather and I break down the self-concept shifts that help you introduce yourself confidently, market without second-guessing, and invest in your growth like a CEO. If you've ever felt like an imposter, struggled to get results from courses, or shamed yourself for “not doing enough,” this conversation will free you up to start making real progress.What to Listen For:The hidden role your self-concept plays in marketing and sales successWhy “I'm missing one secret thing” thinking holds you backHow to confidently introduce yourself as a photographer without hesitationThe difference between consumer and investor mindsets—and why it mattersWhy you don't need to watch everything in a course to get huge resultsHow to measure ROI on education and coachingWhy trusting yourself to “figure it out” is an identity game-changerThe danger of relying on social proof instead of self-beliefHow to extract value even from imperfect programsShifting your self-concept from “I'm just a photographer” to “I'm a professional, resourceful business owner” changes everything. When you start thinking like an investor instead of a consumer, every decision becomes about extracting value and creating results—fast. Listen now to discover how to step into your CEO role, trust your ability to figure things out, and start building the business (and life) you actually want.Resources from this episode: Register for 4 Clients in 4 Weeks: www.hairofthedogacademy.com/4c4wMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialTired of slow inquires? Don't let anything impact your bookings or your success any longer. This free challenge will help you take control of your bookings so that you never feel stuck again. Register here.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

303 - When you're stuck between following your gut or trusting a “proven” system, what do you do? In this episode, Nicole and Heather unravel the real question behind the question—and it's not what you think. We're talking friction, experimentation, and how to confidently build a business that fits you.What to Listen For:The real question photographers are asking when they're unsure about pricingWhy friction-free strategies are secretly a myth (and a trap)The key difference between fear and intuition when it comes to your gutNicole's two simple questions to test if your pricing is workingWhat to do when you're overwhelmed by all the “expert advice”Why Heather is rethinking how she markets ElevateThe difference between the “right” price and a price you can make rightWhat happens when you copy/paste strategy without doing the workHow to shift your mindset from “plug and play” to “test and refine”Why friction is the fast lane to growth (not the roadblock)What if your business isn't broken—it just wasn't built for a formula? In this powerful episode of the Freedom Focus Photography Podcast, Nicole and Heather explore what happens when a proven strategy doesn't deliver and how to stop chasing “easy” and start building a plan that actually works for you. We're diving into the messy middle, where growth lives, and why friction isn't something to fear—it's something to follow. Click through and start rewriting the rules.Additional Resources:Join the free challenge: www.hairofthedogacademy.com/4C4WMaster the craft of pet photography: www.hairofthedogacademy.comJoin the Freedom Focus Formula: www.freedomfocusformula.comCrack the code to more clients with Elevate: www.freedomfocusformula.com/elevateLearn commercial pet photography: www.hairofthedogacademy.com/commercialTired of slow inquires? Don't let anything impact your bookings or your success any longer. This free challenge will help you take control of your bookings so that you never feel stuck again. Register here.JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

302 - This episode dives into the sneaky little phrase we all use—“life happens”—and why it may be holding you back more than helping you cope. Heather shares a coaching conversation that will change how you handle disruptions, delays, and the real-life rollercoaster of being a business owner.What to Listen For:The surprising mindset shift that keeps you from spiraling when things go wrongThe hidden cost of saying “I'm just being realistic”What it means to truly own your choices as a business ownerHow your brain proves your thoughts right—good or badHeather's take on building margin into your deliverablesWhy judgment and shame only multiply the problemThe story of Heather's husband's heart surgery—and what it taught herHow to reframe unexpected events as neutral circumstancesA tangible example of how to create a mental protocol for client deadlinesHow to shift into empowerment even during chaosRunning a photography business isn't about perfectly sticking to plans—it's about how you think when plans go sideways. This episode is your permission slip to drop the guilt, ditch the drama, and approach challenges like the boss you are.  Hit play to hear the full conversation—and if this resonated, make sure to subscribe and leave a review!Additional Resources:Join the free challenge: www.hairofthedogacademy.com/4C4WMaster the craft of pet photography: www.hairofthedogacademy.comJoin the Freedom Focus Formula: www.freedomfocusformula.comCrack the code to more clients with Elevate: www.freedomfocusformula.com/elevateLearn commercial pet photography: www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

301 - Ever felt weird about “selling” your photography services—especially to people you know? You're not alone. In this episode, we dive into the hidden mindset blocks that stop you from confidently sharing your business. And spoiler alert: it's not about needing a better pitch or new pricing guide. It's about how you're thinking.What to Listen For:Why feeling “sold to” may be triggering your own sales anxietyHow projecting your beliefs can sabotage your marketingThe emotional difference between “getting” and “serving” clientsHow to share your offers without pressure or awkwardnessWhy being nervous about selling is rooted in past experiencesA mindset reframe to help you feel less sales-yHow to stop judging your worth through others' reactionsWhy no interaction is ever wasted (even if it feels like it)A simple mantra that makes awkward moments feel lighterHow to use “I just want you to know” energy in networkingThe way you think about selling is directly impacting your ability to grow. When you shift from “I need clients” to “I want to serve,” you'll feel more confident—and so will your clients. Tune in now and start changing how you show up in your business.Don't forget to subscribe, leave a review, and share this episode with a photographer friend who needs it!Additional resources:Register for a free coaching workshop with Heather: www.getcoachedbyheather.comMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price and reach $2,000+ sales with the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

300- Your photography inquiry process that's been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.What to Listen For:Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The importance of making your pricing accessible without scaring people offNicole's innovative new strategy to replace phone consultationsHow to build desire for your services like a luxury brandWhy removing friction in your inquiry process increases bookingsThe power of “behind the scenes” opt-ins for your websiteHow to market desire instead of pain (and why it matters)Your inquiry process shouldn't feel like a locked vault to your clients. This episode will help you rethink how you present your services to make booking simple, fast, and confidence-boosting for both you and your clients.Listen now, subscribe to the podcast, and start transforming how your photography business books clients today.More Resources:Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Building on the ideas from Episode 298, Nicole and Heather are here to bust the myth of the “perfect way” to run your photography business. What if your business felt light, easy, and exciting again? Let's dismantle the myth of the “right way” to build your photography business and reveal how to create a business model that works for you – not against you.What to Listen ForWhy there is no single “right way” to build your photography businessThe mindset shift that can make your business feel fun againHow to tell if discomfort is growth or misalignmentWhy discomfort is simply data, not a problemQuestions to ask when your business feels heavy or overwhelmingHow to turn something you hate into something you loveThe power of experimenting and adjusting your approachHeather's current favorite mantra.There is no universal formula for photography success – only your way. In this episode, Nicole and Heather share how to build a business that feels light, fun, and profitable. Listen now, subscribe for more mindset-shifting conversations, and explore how Elevate can support you in this journey.Looking for more help?  Hair of the Dog Academy – Master the craft of pet photographyFreedom Focus Formula – Stop competing on price and reach consistent $2,000+ salesElevate – Crack the code to booking more clientsCommercial Pet Photography Academy – Discover the world of commercial pet photographyGet Coached by Heather – Free coaching calls with HeatherAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

298 - Raise your hand if you've ever thought: "There must be a right way to run this business—and I just haven't found it yet." This episode unpacks the very human urge to follow a blueprint...and why YOUR success might actually be waiting inside the one thing you've been avoiding.What to Listen For:The lie we believe about there being one “right way” to build a businessWhy doing “everything right” can still leave you stuckHow a health setback led to a major mindset breakthroughThe difference between trying harder and trying differentlyThe role of forced experiments (and how to create them without a crisis)How to manage your mind when you're not seeing resultsWhy belief matters more than immediate proofA strategy Heather committed to for a full year before seeing resultsHow to know if it's time to change direction or double downThe ultimate mindset shift: “This is still working for me—even if I can't see it yet”Three powerful lessons every photographer needs to hear (especially if you're stubborn

297 - What do you do when someone close to you—like a spouse, a friend, or a parent—doubt your photography business? In this powerful coaching session, we dive into what it means to seek approval, how to set emotional boundaries, and why your success doesn't hinge on anyone else's validation.What to Listen For:Why seeking approval is such a common (and tricky) mindset trapHow to protect your confidence when others don't believe in your visionThe real reason someone might criticize your pricing or businessWhat to do when your spouse calls your business a “failure”How to stop trying to change people—and find peace insteadWays to approach hurtful comments without internalizing themWhy compassion can be your superpower—even when it's hardThe surprising impact of letting others have their own journeyHow boundaries and encouragement can coexistOne of the best mindset tools you've probably never used (and how this student's husband is using it!)When those closest to you don't support your business, it stings. But you don't need their permission to succeed. Your approval is enough—and your journey is yours. If this conversation resonated, consider joining us inside Elevate for the support and tools to keep going strong: www.freedomfocusformula.com/elevateAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

296 - What do you do when you're doing all the “right” things… and it still feels like nothing's working? This week's episode is a raw and honest look inside a coaching call with one of our Elevate members—and how we used a mindset model (powered by a custom GPT!) to unravel thoughts that were keeping her stuck and spiral-y.What to Listen For:Why your “social battery” might not be the real problemThe sneaky thought that creates a business spiralWhat the phrase “was it worth it?” actually signalsHow mindset—not circumstance—is what creates burnoutThe power of noticing your unintentional thought loopsHow to build an intentional thought model that fuels actionWhy venting to your spouse (hi, we've all been there) isn't the same as self-coachingWhat “graspy tasks” look like—and why they keep you stuckHow to feel empowered even when your latest experiment flopsA new thought you can borrow the next time things don't go as plannedIf you've ever found yourself spiraling in comparison, frustration, or burnout, this episode is for you. You'll walk away with a practical tool to shift your mindset quickly—so you can get back to creating momentum in your business.Want more support like this? Learn how Elevate can help you go from stuck to thriving at www.freedomfocusformula.com/elevate. And don't forget to hit subscribe so you never miss an episode!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

295 - Let's face it—legal protections are rarely top-of-mind when we're just starting out. But trust me, ignoring them could cost you thousands. In this episode, I sit down with photographer-turned-attorney Rachel Brenke to unpack the 3-2-1 legal checklist that every photography business needs to thrive and stay protected.What to Listen For:The 3-2-1 legal framework every photographer needs to knowWhy contracts should be your first legal priority—even during model callsWhat needs to be in your contract (and what to avoid at all costs)The real difference between a retainer and a depositHow your contract impacts client trust, satisfaction, and confidenceWhat clauses to include to protect your business in legal disputesHow to use copyright to protect your creative work—and when you should sell itHow AI tools like Photoshop and ChatGPT affect copyright protectionWhen and how to trademark your business name—and why it might save you from rebranding nightmaresFrom contracts to copyright and everything in between, Rachel lays out the essentials every photographer needs to run a legally sound and profitable business. Don't wait until you're in legal hot water—take proactive steps now to protect your art and your livelihood.

294 - The way you talk about your business—especially to yourself—can shape your results more than you think. In this episode, Heather and I expose two phrases that seem harmless but are actually stalling growth, crushing confidence, and leading to inaction. We'll show you what to say instead, so you can take your power back and start seeing real progress.What to Listen For:How to recognize language that disempowers your business mindsetWhy follow-up isn't “pushy”—it's professionalHow internal dialogue affects your ability to growWhy that unexpected success might be more repeatable than you thinkWhat really happens when clients don't respond (hint: it's not personal)Why waiting for clients to prove their interest is holding you backHow to shift your thoughts to feel confident following upWhat it means to own your results—and your progressWhy these mindset shifts create higher conversions and more joySmall shifts in language can lead to big changes in your business. When you stop giving your power away with these sneaky phrases, you'll show up more confidently, follow up like a pro, and finally start seeing the growth you've been craving.

293 - Michelle Crandall hit a $10,000 month in her pet photography business—but instead of popping champagne, her brain flipped out. If you've ever downplayed your wins or feared that success makes you “unrelatable,” this is the episode you need. Heather Lahtinen is chatting with Michelle to unpack the emotional roadblocks around money mindset for photographers—and how to finally overcome them. Once and for all.What to Listen For:Why hitting a $10K month can still feel like a failureThe sneaky way your brain robs you of celebrating successThe “relatability trap” photographers fall into—and how to escape itHow money stories from childhood shape your business todayWhy success can feel like a core value conflictThe hidden cost of staying small and humbleWhat it really means to inspire othersWhy it's not your job to manage other people's emotionsHow to reframe your money mindset to fuel growthTwo confidence-building challenges to help you OWN your successThis episode is a deep dive into the emotional side of business growth and money mindset for photographers. Michelle's story reminds us that hitting financial goals is just one part of success—you also have to let yourself feel successful. If you're ready to shift your mindset, celebrate your wins, and stop hiding your light, this one's for you.

292 - Feeling like you "should be further along by now?" You're not alone—and you're not behind. Join me and Heather as we dismantle the myth of the perfect timeline and explore what it really means to build a business you love, at your own pace.What to Listen For:Why there's no such thing as “behind” in businessThe invisible “timeline” trap and how it messes with your mindsetWhat it really takes to go from $500 sessions to $5K clientsHow belief (not panic) speeds up resultsThe difference between inspired action and reactive desperationWhy your past self would high-five you right nowThe single best question to ask when you're stuckHow to tap into your future self for clarity and momentumWhat to do when you're spiraling in scarcity modeYour journey is unfolding exactly as it should—and you're learning what you need to learn, exactly when you need to learn it. If you've been feeling stuck, overwhelmed, or like you “should be further by now,” hit play and let this be your reset button.