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In this episode, Cynthia spoke with Andrew Horn, an entrepreneur, speaker, and writer. He is the founder of Tribute, an online collaborative video montage website, as well as Dreams for Kids DC, an award-winning non-profit. After stepping down from Dreams for Kids DC, he went on to find another non-profit venture called AbilityList, the Craigslist for people with disabilities. Delivering a TEDx talk at 21, he went on to speak at conferences like the United Nations and Colleges.   IN THIS EPISODE YOU’LL LEARN:   Being yourself in front of others in the time of a pandemic. How teenagers can express themselves. Finding the differences between happiness and pleasure.   Connect with Andrew Horn: Website: https://www.itsandrewhorn.com/ Tribute: https://www.tribute.co/   Direct CBD Online: https://www.directcbdonline.com/#a_aid=cynthiathurlow   Connect with Cynthia Thurlow Follow on Twitter, Instagram & LinkedIn Check out Cynthia’s website About Everyday Wellness Podcast Everyday Wellness is not just another health podcast. Your host, Cynthia Thurlow (nurse practitioner and nutrition/IF expert) has over 20 years of experience in clinal medicine and wellness. Her mission is to bring you the best, science-backed yet practical information to improve your physical and mental wellness every day. She is a busy mompreneur and knows how important your time is. She has designed this podcast to be short in time and big on impact. She interviews a variety of guests in the field of health and wellness, and discusses important issues and provide practical strategies that you can use in your real life.

We've reached 100 episodes! Thank you all for your support and continued listening. In this episode, Cynthia spoke with Mike Young. Mike is the founder of the Makeover Master, host of “Made Over Podcast,” author of “Made Over: How to Create A Powerful Brand that Will Transform Your Business & Save Your Life," and a seasoned entrepreneur. He is the creator of the “Starter Pack Makeover Business System”, as part of what he considers his life’s work and duty to help others avoid the hellish 8.5 years of debt, growing pains (and $200,000+) he spent buying every book and course he could afford, traveling to every seminar and event imaginable trying to get his business to work.  IN THIS EPISODE YOU'LL LEARN:  How Mike built himself back up from $200,000+ of debt. Two mistakes to avoid when achieving financial wellness. And some of Cynthia's favorite episodes from the show so far! Connect With Mike Young: Website: https://themakeovermaster.com Facebook: https://www.facebook.com/mikeyoungmakeovermaster/ Instagram: https://www.instagram.com/mikeyoungmakeovers/ Linkedin: https://www.linkedin.com/in/mikeyoungmakeovers/   Direct CBD Online: https://www.directcbdonline.com/#a_aid=cynthiathurlow Connect with Cynthia Thurlow Follow on Twitter, Instagram & LinkedIn Check out Cynthia’s website About Everyday Wellness Podcast Everyday Wellness is not just another health podcast. Your host, Cynthia Thurlow (nurse practitioner and nutrition/IF expert) has over 20 years of experience in clinal medicine and wellness. Her mission is to bring you the best, science-backed yet practical information to improve your physical and mental wellness every day. She is a busy mompreneur and knows how important your time is. She has designed this podcast to be short in time and big on impact. She interviews a variety of guests in the field of health and wellness, and discusses important issues and provide practical strategies that you can use in your real life.  

Content creation is tough for all business owners - there is a lot of juggling to get content created for yourself (even if you are in the business of creating content for others). Her first 2 years of business she ran other people's YouTube channels and she was taking nearly a full week to create one video - plus she had her 2 young kids at home - and it really made it tough for her to make her own content. She got to the point where she had a "content breakdown" and stopped producing. For a little bit, she was okay, but her business never grew - she could not get more clients without content creation and so she needed to find a better solution. In This Episode You'll Learn all about Quick & Consistent Content Creation: The 5 points that Gwendolyn sticks to - allowing her to create content for 5 different platforms in less than 2 hours per month. What to do when you feel like you're talking to an empty room with your content. Why you should be focused on creating for your existing audience - not the masses. What are the 5 platforms that Gwendolyn chooses to be on - and why? How often is she posting on each of those platforms (remember she is planning her content in 2 hours per month). Identifying your main content platform and your "splash zone" - so you can learn how to batch correctly and repurpose your core content. What are the 4 main strategies for content creation (as opposed to "splash zone" platforms). Gwendolyn breaks down how one Facebook Live (for example) turns into content across other platforms - quick & easy! Plan a YEAR worth of content in ONE DAY with Gwendolyn's course! Be sure to subscribe to this podcast - so you don't miss another episode!

Breakthrough With Coach Mickey Roothman — Entrepreneurship is exciting & rewarding but it can also be overwhelming and scary at times. When I started out as a solo entrepreneur I nearly burned myself out working day and night trying to just get everything done while still growing the business. Looking back now there are 3 key things I wish I knew back then because if I did things would have been a lot easier and the business would have grown a lot faster too. IN THIS EPISODE YOU'LL LEARN: * 3 Things I wish I knew as a solo start-up entrepreneur that you can implement straight away. * How to accelerate the growth of your business without burning yourself out.. * How to enjoy the entrepreneurship journey and building your business a heck of a lot more! WANT ME TO COACH YOU THROUGH YOUR OBSTACLE, CHALLENGE OR GOAL RIGHT HERE ON THE PODCAST? Send an email with the subject line "PODCAST" to admin@mickeyroothman.com I’D LOVE TO SHARE IN YOUR JOURNEY AND CONNECT WITH YOU OVER HERE TOO: FACEBOOK -> https://bit.ly/2m4todd INSTAGRAM -> https://www.instagram.com/coaching_life_with_mickey/ WEBSITE -> www.mickeyroothman.com EMAIL -> admin@mickeyroothman.com MY SIGNATURE LIFE TRANSFORMATION PROGRAM -> https://bit.ly/2NCavbm If you enjoyed this episode, please rate, review and share. To ensure you don't miss new episodes, remember to subscribe to this podcast. Here's to living your best life!

In This Episode You'll Learn: 5 tips to stay on top of your diet and exercise when life get's busy Staying on track with nutrition when you don't have a lot of time What to do when you can't make it to the gym How to stay on track when you fall off track How to stay motivated    GIVEAWAY TODAY 10/31 head over to my Instagram to get the deets! @tajacato   Links Mentioned on This Episode: Free audio training & e-book: How To Lose Weight With Type 1 Diabetes   ♡THANK YOU FOR TUNING IN!♡ Do you enjoy this podcast? please subscribe so you don't miss out on weekly content and bonus episodes. If you liked this episode and feel called to do so, please leave me a review and let me know what you enjoy most about this podcast. All you have to do is click here. When you leave a review it helps expand our reach and makes it possible for other people to hear these tips and ensures this podcast reaches those who would benefit from hearing this content. Together we’re stronger, let’s lift each other up! Thank you so much for your support of this show! xoxo  

In this episode, Jason VandeBoom and Adam Johnson from ActiveCampaign talk to us about what it’s like to see 600% business growth and manage 550 employees. Garrett asks them questions about their commitment to reading customer feedback daily, the key values they attribute to their fast growth, and how their past failures pivoted them to their current success. IN THIS EPISODE YOU’LL LEARN:  The 2 growing pains that ActiveCampaign felt as they’ve scaled The 2 arms of ActiveCampaign, sales and customer success, and how investing in customer onboarding has paid off for their long term vision How agencies can stand out amongst their competitors What goes into the process of building the right team and finding the best ways to continuously invest in their knowledge, skill sets, and happiness LINKS AND RESOURCES MENTIONED IN THIS EPISODE: How to Win Friends & Influence People by Dale Carnegie Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin ActiveCampaign Jason on LinkedIn Adam on LinkedIn Digital Agency Expo (Code: Podcast for $500 off your ticket) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

We’re doing things differently in this episode.  Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with. IN THIS EPISODE YOU’LL LEARN:  What to know about Facebook’s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020 Molly and Ralph’s suggestions to get blog visitors to sign up for a consultation—give away your best content for free, have visitors segment themselves, make it a seamless experience with automation, and use a video sales letter How to test the regular conversion objective versus the value-based conversion objective LINKS AND RESOURCES MENTIONED IN THIS EPISODE:  About Campaign Budget Optimization About Value Optimization About Conversion Optimization for Facebook Ads Train My Traffic Person Tier 11 Episode 143: Cambridge Analytica: What You Need to Know Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In This Episode You'll Learn: 6 actionable steps to lose weight and maintain good blood sugar control   Resources: WIN the complete Fat Loss for Type 1's program   Who Would You Like to Hear on This Podcast? Let me know: taja@diabeticfitnessworld.com    Connect With Me: On Instagram for daily fitness and diabetes inspiration @tajacato   If You Like This Podcast: Subscribe so you don't miss out on weekly content!   If You Liked This Episode:  Leave me a review and tell me your top takeaway from this episode!   xo

Ever wondered what the secret to viral marketing is? What made ads like the Squatty Potty and PooPourri ones so popular, and how did they create multi-million dollar products? Well in this case, it was the Harmon Brothers. Today’s episode was recorded from the DigitalMarketer Unplugged stage at Traffic & Conversion Summit 2019. Garrett interviews Dan Harmon, Chief Creative Officer at Harmon Brothers, and has him explain the step-by-step process of creating viral ads. IN THIS EPISODE YOU’LL LEARN: 5 books that shaped how Dan tells stories in his ads and makes them go viral The 3 components of every viral video ad—relevance, relatability, and emotion How Dan decides what products his agency will work with and his onboarding process to start the creative development of the ad The critical steps of video advertising—casting, hiring a great producer and director, shooting in multiple formats for all social platforms, and making sure your contingency budget is more than you think you’ll need How to make an ad go viral with a $500–1,000 budget Why editing is the most important part of a viral video ad and Dan’s standard editing process LINKS AND RESOURCES MENTIONED IN THIS EPISODE: How To Get Ideas by Jack Foster Hey Whipple, Squeeze This by Luke Sullivan Building a Storybrand by Donald Miller Creativity Inc. by Amy Wallace and Edwin Catmull The User Method by Jeff Schwarting Squatty Potty | This Unicorn Changed the Way I Poop Harmon Brothers Dan on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Do you hate networking events? Do they make your palms sweat and heart race just thinking about them? Now’s the time to stop worrying and start networking! Today’s featured guest on the Thought Leaders Business Lab podcast is Sally Eberhardt, and she shares her journey of an introvert who has attended hundreds of networking events. Networking is a great way to grow your business, and in this episode, Sally shares her tips so you too, can navigate a networking event with ease. IN THIS EPISODE YOU’LL LEARN:       What is the intention of networking? [06:44]       Don't go into networking just to sell, but do this instead [08:13]       The #1 tip for introverts when networking [12:40]       What can you prepare to make the event as easy as possible? [17:22]       Why we all need an escape strategy [20:05] For full show notes and links visit:  https://samanthariley.global/podcast/46  

Would you do whatever it takes to supercharge your business? Sometimes, you have to do things that scare the pants off you, to be successful in business.  In this episode of Thought Leaders Business Lab Podcast, I talk to Jena Rodriguez from Brave Masters about how to ultimately leverage yourself to be more visible. Discover how Jena grew her business and what banding strategies she did to reach 6 figures super fast. We discuss the 3 ways to get your brave on, how to make sales, and the concept of PUR (Priority, Urgency, and Readiness). Jena also gives tips on how you can start your business from Day 1 so start tuning in! IN THIS EPISODE YOU’LL LEARN:       How to leverage your visibility.       Focusing on branding strategies to take you to 6 figures.        Creating your necessity.        3- Ways To Get Your Brave On.        A vision is a decision.        How to know your money blocks and make the sale.        PUR - Priority, Urgency, and Readiness.        Tips on starting a business from ground zero.  For full show notes and links visit:  https://samanthariley.global/podcast/42

If you ever feel so overwhelmed with life that all you want to do is cocoon into your bed, then this episode is for you. I not only share my top tip for overcoming overwhelm, I also share why I believe this launch of Gram Slam didn’t do as well as the previous. You know me, I’m always keeping it real. So if you’re looking for a real look into my life right now, this is it. Messy details and all.  In This Episode You'll Learn,    My top tip for overcoming overwhelm Why I believe this launch of Gram Slam didn’t do as well as the previous A mindset hack to always look on the bright side Why entrepreneurship often feels lonely How excited I am for my South Africa trip  

A need to feel connected and a valued part of a team / group is part of our DNA. It recently occurred to me that deep down we all know that we can't do it alone. We know that NBA championships are not won by individuals. They are won by a collection of individuals who make that team great. It's the same with work and life. We are better together when we are surrounded by great team members. In this spirit I want to share nine ways to be a great team member. IN THIS EPISODE YOU’LL LEARN: => Why I'm so drawn to teams and why I have a tough time doing things solo (it’s not what you’d think) => Why "well done" is better than "well said" when it comes to a team => A strategy that will positively benefit you and the teams you are part of => What “Contagiosm” is and how it can make or break your team => One of my favourite team quotes and why it's a slogan for myself and Vigor Ground => The most important virtue you must posses within a team => What accountability really is and how you can make it work for you => Why Camron’s rhyme, “GD man, I’m hungry and I just ate…” plays into the success of both your team and you LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ 5 Leadership Traits article (w/ Luka Hocevar & Dr. John Rusin): https://drjohnrusin.com/how-to-be-a-leader-in-todays-fitness-industry/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

In This Episode You'll Learn:  How to be self aware enough to decide if social media is worth your time The importance of having a high quality newsletter How to balance creativity and business Why Alexandra deleted all of her social media accounts The unbelievable story of how her book came to life & so much more Alexandra Franzen is a freelancing copywriter and author who I’ve been following for years. I love her because she runs her own business in such a unique and individual way, she steers clear of social media and writes the best newsletters in the world. If you’ve ever wondered what having a newsletter can do for you .. this is a great one to listen to. Alex is a true artist and a beautiful human being on a mission to create meaning with her life. Welcome to On Purpose.

You’ve probably heard that you can only manage what you measure. But with marketing, you have to know what you are measuring in order to manage it. Chris Mercer works with analytics and marketing data every day. So, he knows how confusing the wall of data can be when you are trying to track your website’s performance. That is why he transitioned his company from helping improve conversions to teaching marketers what questions to ask to get the metrics that help them. Chris joins Jenna and Garrett and talks about how to approach your metrics to get real actionable steps rather than just looking at the numbers. They also touch on how Google Analytics has changed over the years and where it is going in the near future. IN THIS EPISODE YOU’LL LEARN: 3 tools that will help you measure and manage your marketing What the future of Google Analytics may mean to you Make sure you approach your metrics with a specific question in mind, so you can make a specific change

Everyone who runs ads would love to acquire customers at a lower price. But sometimes your cost per acquisition (CPA) is too high... even if you have a high click-through rate and low cost per click. And even with the data that Facebook gives you, it’s not always clear what went wrong. If this sounds far too familiar to you, this is the episode for you. In the second installment of their Facebook ad campaign troubleshooting mini-series, the experts teach you how to wade through the ad manager data and find out what may be causing your high CPA. Then they walk you through how to fix each problem.  (Missed the first installment? Find Part 1 of this mini-series here.) IN THIS EPISODE YOU’LL LEARN: 1 simple step that could save you money if your ads get a lot of traffic, but few conversions What metrics to watch in order to diagnose the cause of your acquisition problem, so you can take steps to fix it 3 potential causes and 3 solutions for a high CPA, despite having a high click-through rate and a low cost per click

In this episode, we are glad to welcome Kimberly Jong, the CEO, and Co-founder of Rumi Spice. Rumi Spice is a for-profit social enterprise that imports saffron from Afghanistan. The company started about four years ago when a team of US military veterans partnered with Afghan farmers to cultivate saffron in the country. It aims at telling the story behind the Afghanistan saffron by bringing high-quality saffron to customers across the world. Its mission is to empower Afghan women and help in the growing of the country’s economy.  Last year, they were lucky enough to go on Shark Tank and have Mark Cuban agree to invest in the business. This was a really big milestone as it meant more than 8 million people worldwide knew about them. In the beginning, these farmers wouldn’t shake my hand because I was a woman but after a year, and after we’ve exported over 100 kilos of saffron, these farmers not only shake my hand but also take selfies. They understand the business part of this and it's why capitalism is a great way to lay a foundation for peace. IN THIS EPISODE YOU’LL LEARN; How the business began. The harvesting and processing procedure. How gender difference is a factor when it comes to working on the farms. The mission of the business. How they fitted into the Afghan’s people culture. Who are their customers? What are some of the uses of saffron? Obstacles faced when the business was starting. How the business has contributed to the growth of the surrounding community. How long it took for the business to be established. What is the role of Mark Cuban in the business? Advice to people looking up to start a similar business. If Rumi didn’t exist, what other business would she venture into? Links mentioned Website: www.rumispice.com   Did you like this? Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page. I’d also be VERY grateful if you could rate, review, and subscribe to  Food Heroes Podcast on iTunes. Or, if you use Stitcher, you can leave a review right here. That all helps a lot in ranking this show and would be greatly appreciated. And if you have any comments or questions, leave a comment below! If you need a little help navigating iTunes check out the tutorial I made Here.  

Do you ever wonder if you’re making mistakes on your Facebook ads that are costing you money? Join the experts as they critique 6 ads (that are making money on Facebook) and show you what the ads are doing right, what mistakes they’re making, and how you can fix them. Then, Ralph goes beyond the ads and shows you mistakes the website is making once people click through, and how they could be fixed. If you’ve ever found yourself wondering about your own Facebook ads, this is the episode you need to hear. IN THIS EPISODE YOU’LL LEARN: 3 examples of how real companies are using pixels (« and what mistakes they’re making, so you can avoid doing the same). 1 big way you are hurting your conversions (« and how to use context to fix it). How you can use the MAGICC method to optimize your video ad. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit! Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market. IN THIS EPISODE YOU’LL LEARN: 3 ways to get started using Messenger to generate leads. How to sell a product to a new vertical (« to an audience who has never seen any product like it before). Why Facebook ads shouldn’t be the first thing you go to when starting a new agency. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

The fine art of art demonstrations is not something we learn at school. Often, teachers are plunked in front of a class without knowing exactly what to do. Do you show a finished project? Where do kids sit? Do you have supplies on the table or do you offer a self-serve approach? Believe me, I've been there! This episode is in response to a question posed in our Sparkler Facebook group: I'm curious, how do you all demonstrate a lesson? I'm on a cart and don't have access to a document camera. The flow of my lessons feels a little chaotic and I feel it is part due to students not understanding how to create the projects. I usually give verbal instructions and perhaps demonstrate a technique on scrap paper, but then those in the back have trouble seeing. Such a great questions, right? This episode reveals my strategy of how I staged my demonstrations in my art room from how children enter the art room to working on a project. IN THIS EPISODE YOU’LL LEARN:  - How I use my white board to prepare for a lesson - Ways I managed my classroom to allow students to have a calm state of mind - How I get children to listen - Why document cameras or powerpoint presentations aren't my thing - What to do if you forget to talk about a step in the lesson - Why you should always be aware of the dynamics in your classroom DOWNLOAD A SEATING CHART (Fillable) To get the Seating Chart PDF, click on the yellow "Download PDF" button below. Add your name and email and we'll email it to you. LISTEN TO THE SHOW LINKS & RESOURCES Draw Paint Sparkle by Patty Palmer (Coming August 21st) You can visit Patty through Deep Space Sparkle on Facebook and Instagram Facebook Instagram support@deepspacesparkle.com  

 No matter what you do for work, there's a good chance you have to communicate with people... at some point, or another. How well you do that determines not only your success at what you do, but also the quality of your relationships and connections outside of your workplace. Having a framework for how you can improve the way you communicate with people might be the game changer that you need to make substantial improvements in your life. In this episode, I give you that blueprint, and discuss seven rules that will help you improve your conversation and listening skills. I think you will be surprised by amazing conversation can be when you have these skills. IN THIS EPISODE YOU’LL LEARN: 7 rules that will help you improve your conversation and listening skills Why we’re not listening to each other and why it's creating a divide in how we behave (I'll teach you how to fix this so that you can become more connected to people) Why conversational competence is the missing link and single most overlooked skill in the 21st century The myths and truths about what makes conversation great The 4 stages that most people go through to improve their communication skills, and how to apply them to your life The reason why quality human relationships are so important to us and why life sucks when you don’t have great relationships (and how to fix it) The #1 rule for having a great conversation and connecting with people Why going into every conversation wanting to find out something awesome about the other person will in fact help you find out something awesome about the other person The power of “I don’t know” and why you should be using it more Why building rapport is important but discover why you shouldn’t equate your experiences with others (it’s not about YOU) Why conversations are not a promotional opportunity! THE most important skill you can develop and the reason why I like to talk more than listen LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Luka Hocevar's YouTube Channel (subscribe) Vigor Life Podcast (subscribe) Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

In the second part of the DYB System series, we'll cover the remaining steps to Double Your Business. Book your free strategy call with Steve now:  https://dybcoach.com/TalkToSteve This includes Building your Sales Process, How to Capture Video Testimonials, Creative Strategies for Staying Top-of-Mind, and closing with Building a Quality Team Each step will help you dramatically improve the quality of the interactions you have with clients, ultimately improving the chance that they walk away with a positive experience and impression from your company. QUOTES: "Success is Simple. But what's simple to do is also simple not to do." - Jim Rohn "Life is all about relationships." - April Burnett   IN THIS EPISODE YOU'LL LEARN:   Step 7: Build your Sales Process It's undeniable that sales are the lifeblood of every business. In this step, we completely flesh out Steve's process for pre-qualifying leads and selling; Leading every interaction with a focus on delivering a positive customer experience. Step 8: Video Testimonials This section covers capturing the most important and effective form of social proof: genuine video testimonials of clients. We'll cover how to ask for a testimonial, and the best timing to do so while they are in a peak emotional state. Step 9: Stay Top-of-Mind On average, It costs 5x more to get new clients than to stay top-of-mind with current and past clients. Steve will unravel simple ways he's able to stay top-of-mind; Doing so in a non-intrusive way by offering Gratitude, Inspiration, and Entertainment Step 1: Building a Quality Team We've saved the best for last! There is incredible importance of creating an exceptional culture. In this section, we cover hiring for character, and training for skill. The ultimate destiny of your business depends on the team; If you develop the culture, the company takes care of itself.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE:   EP01 9 Steps to Doubling Your Business Part 1  http://dybcoach.link/01 Join DYB http://dybcoach.link/joindyb DYB System PDF http://dybcoach.link/DYBSystem 52 Blog Post Ideas: http://dybcoach.link/52blogPostIdeas YouCanBookMe Video: http://dybcoach.link/YCBM Pre-qualifying Questions: http://dybcoach.link/PreQualifyingQuestions Video Testimonial Checklist: http://dybcoach.link/VideoTestimonialChecklist Send Out Cards: http://dybcoach.link/SendOutCards 3 Steps to get Leads From FB:  http://dybcoach.link/LeadsFromFB 11 Interview Questions: http://dybcoach.link/11InterviewQuestions 9 Ways To Get HOA Work: http://dybcoach.link/9WaysToGet-HOA-Work 80/20 Salse and Marketing by Perry Marshall PipeLineDeals CRM Influence by Robert Cialdini   Press and hold link to visit the page Show Page Notes   Book your free strategy call with Steve now:  https://dybcoach.com/TalkToSteve    

In the first episode, Steve and April share the 9 Steps to Double Your Business by unpacking the DYB System, but it was too much to get into just one episode, so this is part 1 or 2... Book your free strategy call with Steve now:  https://dybcoach.com/TalkToSteve   IN THIS EPISODE YOU'LL LEARN:   The importance of niche-ing down to the best qualified and profitable jobs, and the 3P process to get there. How to own the first page of Google without paying for leads or SEO. The system for qualifying leads (your target market from Step 2), as well as pre-selling leads by creating a website conversion funnel that is designed to do both. How to dominate your local market without advertising by following the "ABC's" of Sales: Always Be Connecting Expanding from Step 5, you'll also learn a series of 'ads' that look like Anything But Advertising "ABA's", as they share the ROI and how to leverage this system.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Join DYB  DYB System PDF YouCanBookMe VIDEO 52 Blog Post Ideas PDF 11 Interview Questions PDF Pre-qualifying Questions PDF 9 Ways To Get HOA Work PDF Video Testimonial Checklist PDF 3 Steps To Get Leads From FB PDF Free DYB Book (Just pay 6.95 S&H)   Connect with Steve on Facebook   Send Out Cards   You Can Book Me VIDEO   Influence by Robert Cialdini Endless Referrals by Bob Burg The Go-Giver by Bob Burg and John David Mann Thou Shall Prosper by Daniel Lapin   Order your gourmet cookie from   PaintCanLabels.com  or Roger Ritch   Toastmasters   EP02 9 Steps to Doubling Your Business Part 2  http://dybcoach.link/02   Book your free strategy call with Steve now:  https://dybcoach.com/TalkToSteve   Press and hold link to visit the page Show Page Notes Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

Whenever I explore cultural art projects, I wonder if the lesson I plan will reflect on the values and traditions of the designated country. There have been so many times when I’m knee-deep in Google searches that I wish I could just call someone and have them tell me the most popular art styles in their country. Today’s interview is that type of conversation. I spoke with Sparkler, Payal Wachhar, an art teacher from India who teaches in Australia. Payal and I talk about her passion for inquiry base learning and her favorite Indian art influences. Oh my goodness….the details, descriptions and her passion! So contagious. IN THIS EPISODE YOU’LL LEARN:  All about Payal’s journey from India to Australia, and how she picked up so many different art skills along the way that she incorporates into her teaching today Why she initially “hated” the idea of becoming a teacher (and what changed this) Payal’s art philosophy and non-traditional ways of teaching art to her students How customizing her teaching to her students needs is leading to a higher level of trust and more engagement from the kids The ways she would design a curriculum around teaching the art of India Why you should be paying attention to your own zone of genius and working the things you are good at into your lessons How consistency in my lessons and being fair to everyone were keys to my teaching experience (and why I personally didn’t use any technology in my classrooms) LISTEN TO THE SHOW   LINKS & RESOURCES Payal's favorite DSS lessons: Chinese Dragons Chicken Little & Henny Penny Art Project Metallic Robot Drawing Videos and Freebies for the 10 year Deep Space Sparkle celebration can be found at: Deep Space Sparkle Facebook Page Deep Space Sparkle Party Page

Former classroom teacher, Denise Lediaev, didn’t know how much she loved teaching art until she became a full-time art teacher in Adelaide, Australia. Listen to how Denise transitioned to this role with grace and enthusiasm. She is humbled to have a supportive school, loads of resources and an assistant but it’s her love of teaching art that truly makes her happy. IN THIS EPISODE YOU’LL LEARN:  How Denise transitioned from a classroom teacher to an art teacher (and how she filled some big shoes in the process) How teaching art in Australia is similar to teaching in the United States The biggest challenge Denise has faced teaching art and how she is working towards a solution Denise’s favorite types of art lessons and mediums she uses in the art room The special considerations that teachers must be aware of before embarking on an Aboriginal project. LISTEN TO THE SHOW   DOWNLOAD A SYDNEY HARBOR LESSON PLAN Inspired by Australian artist, Ken Done, children create a drawing of Sydney Harbour, including the famous Sydney Opera House and Sydney Bridge. Click on the aqua box below, add your name and email and we'll email you the PDF. SHOW NOTES:  Tjanpi Desert Weavers Website & Facebook Page Australian Artist Ken Done Aboriginal Art Information Sharing Cultures (How to) The Desert Weavers that Denise loves! Youtube video of Collecting Color. The book Denise uses as inspiration with her students.

Sign up for weekly reminders about upcoming guest interviews, here: InformationManagers.ca/pmn-podcast For full show notes, along with webinar slides and resources visit: https://informationmanagers.ca/pmn-communication-lauren Do you have a difficult topic that you need to communicate with your patients? You know the one. The conversation that is really important to the patient and it is really important to you that you get it just right? What if you could take that one topic and improve it to so that your communication is clear, consistent, meaningful and valuable to both the patient and you? You can save time, money, and frustration with a strategic approach to communication. Lauren Sergy is my guest on Practice Management Nuggets – Webinars for Your Healthcare Practice. Communication Tactics for Effective And Efficient Communication For Every Setting And Occasion Join us for the Practice Management Nuggets Webinars for Your Healthcare Practice interview with  Lauren Sergy of Upfront Communications and the author of The Handy Communication Answer Book. She knows that working in healthcare is a high stress and high stakes situation. Communication skills is critical in the workplace. In This Episode You'll Learn the Benefits of Effective and Efficient Communication: Reduce stress in your workplace and your life. Build greater clarity in your communication goals. Achieve what you want to everybody’s greater satisfaction. Lauren Sergy of Upfront Communication is a well-known expert on the subject of communication and public speaking and has graciously consented to this interview to share some great information with us about practical, helpful, and downright interesting facts and figures about communication so every healthcare provider or practice manager in our audience can understand master effective and efficient communication for every setting and occasion. The Handy Communication Answer Book  written by Lauren Sergy and published by Visible Ink Press, traces the history, explains the concepts, and examines the skills needed to master effective and efficient communication for every occasion. Providing insights and advice, this useful primer looks at how to improve verbal, nonverbal, and written communications. Available on Amazon.ca. www. InformationManagers.ca/Handy-Communication-Answer-Book Get the blog Up Front Communications www. LaurenSergy.com  

Today’s episode is special. Deep Space Sparkle member, Gloria Mathews is the quintessential Sparkler: creative, sharing, and kind. She is always the first one to comment, cheer on and celebrate other’s success in their journey as an art teacher. Gloria is a retired classroom teacher who transitioned to teaching art a couple of days per week to her group of students in grades K-2.  Hear how she designed an art program that suited her lifestyle and goals and how you can do it, too. Gloria and I chat about what makes a children’s book successful, how to get started writing your own children’s book and how letting go of one dream allows you to find the space to achieve another dream. IN THIS EPISODE YOU’LL LEARN:  How Gloria designed her life after retirement and how you can, too. How text and illustrations play off each other when writing children's books What is SCBWI and how it serves people who have an interest in writing children’s literature Why it is so hard to publish a picture book How having a tribe of like-minded people fills you up   SHOW NOTES:  Gloria’s Facebook Page  Eric Carl Website Peter Reynolds Website Oliver Jeffers Peter Brown Chris Silas Neal www.scbwi.org Draw with Joan Miro Rachelle  Doorley & Tinkerlab It's Never Too Late to Begin Again: Discovering Creativity and Meaning at Midlife and Beyond by Julia Cameron (affiliate link)  

With the deadline of my first book approaching, I have uncovered a few differences between teaching art in a small group setting and teaching art in a classroom. Having a series of private workshops for the kids who are helping me with my book has allowed me to witness first hand what a private or small-group based art-making experience is like for parents and studio owners.  I'm able to explore paint options and drawing techniques that I might have avoided in a traditional classroom setting but seems really natural with a small group. While the distinctions will be featured in my book, today's episode will identify my initial reactions to the differences. Today’s episode is an informal chat about what I discovered and how it will impact my book. IN THIS EPISODE YOU’LL LEARN:  How I use workshops in my studio to help write my book How the projects in the book differs from lessons plans found on Deep Space Sparkle The differences in teaching for specific grade levels as opposed to a range of children’s ages The benefits of leaving one part of an art project structured and leaving the rest to a child's creativity What art supplies are great for small groups but not suited for large classroom settings How children react differently in a classroom setting versus a small group setting   CLICK TO DOWNLOAD A FREE LESSON FROM DRAW, PAINT, SPARKLE   SHOW NOTES:  My book deal and writing a book proposal Join The Members Club waitlist

On today’s show, I reveal how retreats can help you achieve amazing levels of success while maintaining well-being, a sense of purpose, and a clear direction in every area of your life.     IN THIS EPISODE YOU’LL LEARN:    The #1 way to make sure you're always on the right path and not just "drifting" through life   The difference between a business plan and a more holistic plan that takes stock of your entire life and career   Why corporate and firm retreats are anything but – and how to identify what really constitutes a retreat    The importance of giving yourself time and space to unplug, reflect and plan for your future   The difference between a vacation and a retreat   The 7 reasons why you should consider going on a retreat and the benefits you can expect   How to find a retreat that would be perfect for you (including specific recommendations)    How you can join me for the Life & Law in Balance Retreat at Miraval Resort & Spa in Tucson, Arizona (and a special discount code to save $250 + get a free massage!)    Links Mentioned:  Omega Institute for Holistic Studies  Kripalu Center for Yoga & Health  Spirit Rock   Cal-a-Vie   Canyon Ranch   Fit & Fly Girl   www.lifeandlawinbalance.com   Heather@HeatherJoyHubbard.com   Get full show notes and more information here: http://www.hustleandflowpodcast.com/6 

On today’s show, I share my thoughts on how surveys can be used for business development, improving relationships, improving your substantive skills and so much more.  IN THIS EPISODE YOU’LL LEARN:    The many different types and forms of surveys   How we can better understand the nuances of our clients  How surveys can help uncover hidden opportunities  Surveys can be used to analyze and track commonalities in clients How to use survey data to stand out in a crowded market  Surveys can help you pick up on client lingo to serve them better  A survey can help you validate new services and fee structures  What are 360 evaluations?  LINKS:  www.SurveyMonkey.com  https://www.google.ca/forms/about/  http://www.HustleAndFlowPodcast.com/Survey  Get full show notes and more information here: http://www.hustleandflowpodcast.com/5  

Have you ever felt defeated when teachers receive more recognition than you? Do you wonder how others get more followers on social media or why some speaker's sessions are packed? If you ever felt that awful feeling of comparing yourself to others, this episode is for you. I share my business journey from when I started my blog to how I ended up in a mastermind that launched my full-time business. And believe me, I fell into the comparison trap plenty of times! It’s not always easy to avoid comparing yourself to others, especially in this online world, but my three tips will get you thinking about how to reframe your thinking. IN THIS EPISODE YOU’LL LEARN:  How comparison with others has changed since technology has developed How most people will choose their best work to show others How Facebook groups have taken the place of blogs Why you need to be mindful of what you are comparing yourself against Be confident and learn as you grow and be clear on your business culture Why reflection is an important component of defining your success Why you need to constantly improve yourself by learning new skills How a mastermind group transformed Patty’s business Why you don’t have to utilize every social media platform that’s available LISTEN TO THE SHOW: Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast App.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher.   SHOW NOTES: Cassie Stephens Marketing & Business Experts/Podcasts: Pat Flynn's Smart Passive Income Amy Porterfield's Online Marketing Made Easy James Wedmore and his Video Marketing School Marie Forleo's B-School Nic Hahn Art Made Easy 035 Brené Brown Daring Greatly

On this episode, I’m addressing the most common excuse given for why women aren’t succeeding at the rate of men in the legal profession—because they have children. I’m not buying it and I let you know why on today’s show!   IN THIS EPISODE YOU’LL LEARN:   Why we see fewer women in the top roles, such as equity partners and GC’s  How even women without children aren’t fairing well compared to their male counterparts   What I believe are the real reasons why we’re not making progress in the area of retention and promotion  The role of unconscious bias   How unhealthy demands on attorneys are affecting the industry  How and why law firms aren’t thinking like businesses   Why we NEED to have uncomfortable conversations   Get full show notes and more information here: http://www.hustleandflowpodcast.com/4

Hosting a family art night can be the best way to build support for your art program, boost parent involvement and advocate for your program within your community. In this episode, I share my experiences with my own family art night both as a parent and as the organizer. I walk you through what worked for me, how I set up the event, what projects were successful ( and which ones weren’t!) and ways to incorporate fundraising. IN THIS EPISODE YOU’LL LEARN:  How to set your intentions for the event and why it's important What a family art night can offer families in regard to a community building and bonding experience How a check-in table can get the parents involved (and informed) The benefits of a hostess How to choose the right art projects for your event How to create an Art Board for self-guided art exploration How to manage wet art projects LISTEN TO THE SHOW: Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast App.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher.     DOWNLOAD YOUR FAMILY ART PROJECT GUIDE SHOW NOTES:  Symmetrical Butterflies Foam Printing  Antique Flower Still Life Paint Brush Rocket Mural Project Circle Painting Project

On today’s episode, I’m talking with Sally Haughey from Fairy Dust Teaching. If you’re not familiar with her work, you really need to check out her blog, Fairy Dust Teaching.  Sally and I chat about the best way to engage young children in the art making space. You’ll learn why the method Sally uses is just so important and effective with not only young children, but ones of all ages. This episode is for anyone who struggles with finding the right balance between a creative art-making space and behavioral expectations. IN THIS EPISODE YOU’LL LEARN:  How Sally decided to become a teacher based on her own struggles and her children’s struggles in the public school system How she saw the arts change the lives of at-risk children Why Sally says TRUST is the most important thing when it comes to classroom management for at-risk children How and why songs hold children’s attention better than anything else What three things Sally does when children enter the art room How Sally teaches art projects with a wide range of ages How Sally addresses poor behavior with the children in the classroom What is the difference between Reggio and Waldorf-inspired art and how Sally uses both in her teachings How Sally gauges the rhythm of her classroom in order to maintain a positive flow     Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast App.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher.   For all the budding singers out there, DOWNLOAD SALLY'S ART SONGS PDF to get you started.... Just click the blue box, enter your name and email and I will email you the PDF. Make sure to check your junk mail (or promotions folder in gmail). SHOW NOTES:  Fairy Dust Teaching Website Teacher Resources on Fairy Dust Teaching  

One of the hardest parts about being an art teacher is advocating for your art program. Feeling vulnerable to budget cuts, constantly aligning with new standards, accommodating everyone’s perception and expectation of what art should be can be very challenging. Recently I asked the Sparklers to share what their biggest struggles are right now in the art room…I love questions like this because it really gives you insight on how people are feeling and what their current struggles are. And the most fascinating thing for me is that everyone can relate. Today’s episode addresses three very common struggles in the art room: reduced class time, art project expectations and explaining or defending art techniques or art philosophies. You may be surprised what all these struggles have in common and how to best eliminate them from your day. IN THIS EPISODE YOU’LL LEARN:  Why one of the hardest parts about being an art teacher is advocating for your art program Like children, no two art teachers are alike How as a creative you do have the capacity to think outside of the box to solve problems Why you should look at changing your perception of the problem - instead of battling the administration How the amount of excitement you show will affect the engagement of the children How your children are your advocates, and the way you talk to the parents through the art Questions to ask yourself to help define your art room intentions How your end-of-the-year art show will answer every question that parents and administrations have about your art program How the Four Agreements have transformed Patty's life Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast App.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher.   SHOW NOTES:  Letter to a First Year Art Teacher AME 001 The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz *affiliate link

After hosting pop up art classes in her garage, art teacher and blogger Meri Cherry listened to her intuition and opened her first art studio in Southern California. Eight months later, Meri serves her creative community by offering everything from toddler art sessions to family art nights. Learn how Meri created a thriving business and an art studio of her dreams. IN THIS EPISODE YOU’LL LEARN:  How having children changed Meri’s career path How her business was able to take off after she was able to give herself permission to go for it Meri’s biggest piece of advice for pursuing your dreams If you should go all in or take baby steps in opening your own studio How Meri differentiates between fine art and a more process-based art Why is it important to give children the unstructured time of process art What is pacing and Meri incorporates that into her art classes based on age Why Meri recommends Instagram to advertise her studio classes What are the top two platforms for advertising Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast Ap.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher.   SHOW NOTES: The Complete Artist's Way: Creativity as a Spiritual Practice by Julia Cameron The Mind Your Business Podcast with James Wedmore & Phoebe Mroczek Meri’s Blog Meri’s Facebook @mericherry (across social media)

Does this sound familiar? You teach a lesson and it goes terrific: the students understand the concepts and are totally engaged, but then you go to teach the same lesson at a different school, and it fails. The students don't grasp the concepts and want to do their own thing. What do you do? This was the discussion last week inside the Members Club Facebook group. First time art teacher, Traci Ann wondered why this happens and how it can be avoided. If you’ve taught art for any length of time, you know this happens and that it happens to both seasoned and brand new teachers. This week’s episode addresses what to do when a proven project doesn’t work out so well and how you can pivot to ensure that your students get the most out of their time with you. IN THIS EPISODE YOU’LL LEARN:  Why it is important to assess your classes’ strengths and abilities How to alter the lesson plan based on the outcome of the assessment How negative thoughts about the class room teacher’s management plan can affect your teaching abilities and/or outcome of your projects My advice when a lesson plan gets out of control (and how to regroup and start over) How to acknowledge problems or critique children’s work How to think on your feet when a project is not going well for a numerous amount of students Why it is important to be on the lookout for how students can help you refine the process of how you are teaching certain projects Whether or not templates should be used How to be mindful or the length of each project and the attention span of the children Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast Ap.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher.   YOUR TURN... What's your strategy for dealing with projects that don't go as planned? Share your tips, strategies an experience so we can reassure all of the new art teachers out there that this will happen and it is fixable! 

Do you feel overwhelmed when you look at your stacks of lesson plans and project ideas? Ever wondered how other art teachers store their lesson plans and samples? And what is the best way to store artwork? Start the year off with an organized mindset by hearing how Patty organized her hundreds of lesson plans and stacks of student art. IN THIS EPISODE YOU’LL LEARN:  Why it’s never too late to organize, regardless of what point in the year it is How mindset plays a key role in successful organization Why listening to how other art teachers do things is a good idea Why identifying your organizational style is the first step to take How different themes can be organized and used later as reference tools What my criteria for throwing things out involves What you can do with teaching samples so that they can be used in the classroom How to effectively divide your lessons on the masters How (and why) organization is moving from binders to being done on computers Why the first day of art class is the perfect time to make a student portfolio, and how do you make one? Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast Ap.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher.   DOWNLOAD THE ORGANIZED ART TEACHER PDF SHOW NOTES:  Evernote Dropbox Pinterest  

Do you love creating crafts with your kids? Or creating art based on famous artists? Learn how engineer turned crafter, Maggy Woodley started Red Ted Art, an arts & craft blog for kids. The success of her blog lead to her first book deal, Cute & Easy Crafts for Kids and grew her Facebook page to 1.8 million fans and almost 91K subscribers on You Tube. Amazing, right? Maggy was so much fun to talk to. She shares so many secrets of how she grew her blog following while raising a family. Even if you aren't a blogger, I know you'll find so many gems in this conversation. Enjoy the show! IN THIS EPISODE YOU’LL LEARN:  How getting content out there can help you define your niche How Maggy defines art vs. crafts What types of recycled materials around the house can be used (instead of expensive supplies) Maggy’s favorite craft products from Red Ted Art How she uses Facebook and YouTube to build a following with both adults and children Advice from Maggy on starting a blog and the challenges that come with it Why building a network or meeting blogging friends can help you succeed The benefits of blogging courses and why waiting six months proves your chances to succeed. What resource Maggy calls “Invaluable” Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast Ap.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher. SHOW NOTES: Red Ted Art blog Red Ted Art Cute & Easy Crafts for Kids YouTube Facebook Barbara Richardson Andy Goldsworthy Lesson on DSS Check out Maggy’s favorite crafts - Walnut Babies and Halloween Lanterns  

Do you get frustrated when your students rush to finish a project to work on free drawing or a coloring sheet? Do you find you are constantly being challenge to find solutions for early finishers? In this episode of Art Made Easy, I walk you through strategies to help your students finish an art project during the scheduled time plus tips to help you assess your lesson timelines, free choice activities and grade-level projects. IN THIS EPISODE YOU’LL LEARN:  Why you really need to step back and look at the reasons why timing is problematic in the first place What to expect when kids begin art projects How providing predictability in what your children can expect in the art room can go a long way in gauging how long it will take them to do a certain task How demonstrations can be used before, and during a lesson, to grow the listening and attention skills of your students Why your reaction matters The benefits of sticking to a lesson that was tested for that grade level Why setting up as many limitations as possible for the “perfectionist” student is the best thing you can do How to use free choice time effectively Why portfolios can be a good alternative to free choice The benefits of directed line drawings and how they can be used to help get a handle on how long children are able to work on a project Patty's strategies and script for teaching a direct drawing Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast Ap.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher. SHOW NOTES Draw & Paint a ¾ View Snowman Art Project How to Draw a Snowman without using Circles Art Project AME 025: All About Guided Drawings All About Free-Choice Art Time

In this episode of Art Made Easy I’m diving down the rabbit hole of personality tests. Don't know if you are a fan, but I've been literally obsessed with the Myers-Briggs test since I listen to The Mind Your Business podcast a few months ago. Here's what I learned; by knowing what makes you tick, you can learn how to become a better teacher, engage in activities that bring you more joy and be around people who compliment you. You may not be overly familiar with personality test, but trust me, knowing the reasons why you do what you do really helps with making decisions—big and small. This episode is for anyone who is interested in being happier at work, choosing activities that energize you and learning how to manage your personal relationships.  It’s also a lot of fun figuring out who you really are! IN THIS EPISODE YOU’LL LEARN:  -  How knowing what makes you “tick” can actually make you a better teacher -  How just being good at something doesn’t mean you should build a career from it -  That my strength was a single verb, “Create”, which has guided everything I do from my blog to my lessons -  What the four categories of the Myers-Briggs Personality Test are -  Where we get our energy from is the key to determining if we are an introvert or extrovert -  How you have to throw out your preconceived ideas of what people are based on their occupation -  How people with opposite personality traits can make a relationship work -  Why understanding other peoples’ personality types can make it easier to work with them   LISTEN TO THE SHOW   SHOW NOTES:  The Mind Your Business Podcast, with James Wedmore and Phoebe Mroczek (if you are a creative entrepreneur and haven't listened to this podcast, you need to check it out. You'll love it. I promise.) Episode 020: Know Thyself, Know Thy Business Episode 021: Know Thyself (Part 2) Marcus Buckingham on Oprah Now, Discover Your Strengths by Marcus Buckingham Take a Myers-Briggs Test and Read About your Type Did you enjoy this show? Get automatic updates by subscribing to Art Made Easy on iTunes

It’s Perpetual Traffic’s birthday; we’re one-year-old! Thanks to everyone who helped get us here! In celebration, we’ve included a blooper reel at the end of the episode for you to enjoy.   Today, we’re detailing five of the most recent Facebook Ad Platform updates, and how we’re using them in our respective businesses. These new features can save you time, increase ROI, and help you find new audiences.   IN THIS EPISODE YOU’LL LEARN: ·      How to duplicate an ad set without creating a brand new post ID. Use this feature to keep social proof intact, maintain a high Relevance Score, and increase your conversions. ·      The Lookalike Audience strategy the experts have tested and found to have a big impact on creating warm and hot audiences. ·      The fastest way to build high quality leads based on people who have engaged with your ad. ·      The huge time saver that allows you to market and scale across countries. ·      The new mobile ad feature which allows a lead to opt-in right from the news feed, leading to increased ROI and decreased cost per conversion.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”   Press and hold link to visit the page Show Page Notes   Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.   IN THIS EPISODE YOU’LL LEARN: ·   The answers to 13 of the biggest questions we get from marketers on the conversion pixel (

The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer. The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies.   IN THIS EPISODE YOU’LL LEARN: ·      The messaging that works best with each prospective offer. ·      The offer you can apply to give prospects little victories and move them to the next step. ·      The approach that lets you give value and build a relationship with a lead, as you seamlessly transition to your offer (

This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more. Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode. IN THIS EPISODE YOU’LL LEARN:    •    The biggest misconception in B2B advertising (

Learn to write ad copy that converts without going through an extensive copywriting course.  Ralph Burns shares 14 super simple tips that will get you started writing your ad copy.  Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation.  Use it the next time you face the dreaded blank screen.IN THIS EPISODE YOU’LL LEARN:    •    How to make your ad copy stand out even though you can’t change the font size, use bold, italics and underlining.
    •    The “Homer not Hawking” ad copy targeting principle (You learned all the words you need to write high-performing ad copy in elementary school)
    •    The most effective word to use in your ad copy (and when you shouldn’t use it)
    •    When to use Facebook Call-To-Action Buttons, “long ass copy” and a secondary calls-to-action in the URL field. 
Plus… you’ll hear a blooper reel from Perpetual Traffic’s audio editor, Darren Clarke.LINKS AND RESOURCES MENTIONED IN THIS EPISODE:    •    14 Elements of Persuasive Ad Copy Document [Need the link to this from Ralph]
    •    Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale [http://www.digitalmarketer.com/podcast/the-ad-grid/]
    •    We Analyzed 37,259 Facebook Ads and Here’s What We Learned by AdEspresso [https://adespresso.com/academy/blog/we-analyzed-37259-facebook-ads-and-heres-what-we-learned/]
    •    Facebook Advertising Policies [https://www.facebook.com/policies/ads/]
 
Press and hold link to visit the page Show Page Notes