Vigor Life Podcast

Vigor Life Podcast · EP125:The Power Of Communication, Connection & Coaching In Training & PT w/Dr.Michael Mash & HIDEF This is a comeback episode for the Vigor Life Podcast and I couldn't be more excited to bring it back and share my own knowledge, experience and insights again, as well as bring on the best guests to educate, entertain, and inspire. This first episode I sat down with Dr. Michael Mash of Barbell Rehab, as well as our partners Zach and Mitch from HIDEF Physical Therapy. We were hosting Michael for the Barbell Certification at Vigor Ground this weekend with over 40 attendees. Barbell Rehab was created by Dr. Michael Mash, Physical Therapist and Barbell Coaching Expert to help fitness and rehab professionals improve their management of clients with pain or mobility limitations. He received his Doctor of Physical Therapy in 2016 from Duquesne University and his Bachelor of Science in Biology from Saint Vincent College in 2014. In this episode we go over training limitations for clients and how to adjust for them, biggest issues we see when it comes to coaching, and then we dig deep into the power of communication when it comes to results, collaboration of coaches and physical therapists, the future of integration with training and PT facilities, and much more. IN THIS EPISODE YOU'LL LEARN: => What are the biggest reasons people beat up their joints when they train and how does that need to improve. => Why the devil is in the dosage and one of the MAIN reasons for injuries and nagging pains. => What are the obstacles when it comes to rehab and physical therapy, of getting someone back to high performance rather than just out of pain. => The art of finding the right variation for the client is a superpower. => How to increase your value as a coach by collaborating with physical therapists. => Learning the skillset of eliminating “threat” with clients that had injuries and are afraid of certain patterns. => Why you should listen to “whispers” of your body so they don't become “screams.” => The future of physical therapy is proactive and not reactive, and the integration of training and PT in any business. => Changing the fear of physical therapists loading their clients when they are rehabbing and coming back to action. => How to use trust, communication, and safety to improve your clients performance - with specific examples. => Why sales and marketing will make you a much better coach and physical therapist. = > How ONE set can cause a big psychological adaptation for your clients, do this! => The “Hospitality Reflex” in personal training and physical therapy and why it's what the top 1% do. => How to build trust as a trainer or PT and not only face to face, but also through social media, organically, in your community to build a referral machine. => Why you MUST hunt for feedback with your business, and constantly strive to improve. LINKS AND RESOURCES: Barbell Rehab https://barbellrehab.com/ HIDEF Physical Therapy https://www.hidefpt.com/ Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com Vigor Life Podcast (iTunes)  https://itunes.apple.com/us/podcast/vigor-life-podcast/ Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you'd like to share? Leave me a review on iTunes.

Vigor Life Podcast · EP124: How To REALLY Build A Fitness Business Of The Future & Manage Your Finances w/ Jon Goodman   Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books, and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness, Inc., and many more. Originally from Toronto, Jon spends his winters exploring the World with his wife and son. In this value-packed episode which was a special edition never released fireside chat from the 2020 Virtual Vigor Ground Summit. We touch on everything from what Jon would do right now if he were to go into opening a brick & mortar business and how the online space is shaping itself, to the finances of a fit pro and how to build security and wealth – and a lot in between. This is a can't miss episode for Fit Pros. Let's go. IN THIS EPISODE YOU'LL LEARN How Jon would build a brick & mortar business if he was building it right now (step-by-step) Why Jon focuses on BIG goals and “asymmetrical risk” (what that is and why you need to understand it to win very big in business) What Jon believes is the perfect business and behind the scenes of his business How to build out program design templates that save you and your company massive amounts of time How to design a smaller brick & mortar gym that is coupled with specific program design and maximizes square footage verse profits 2 reasons you should not open a brick & mortar business (and still crush it in the fitness space) A MUST skillset to develop in the coming 3-5 years that you should double down on A habit Jon does daily to connect and build relationships that you should steal The importance of knowing how money works (and the competitive advantage it gives you) The biggest money mistakes coaches make and the how to fix them (we'll give you actionable steps) Understanding how debt works and examples of how you can make yourself a lot more money (with what you already have) Jon's top 3 money management tips for coaches, starting with “working back from profitability” (discover what that means and how to use it) Jon's online coaching model for profitability (a model you can use for yourself and your business) A detailed breakdown of what type of online businesses you can build for best profits, and at what point in time you have to build a bigger team (have more oversight and insight on business from $100K - $10M) Why Jon likes the “Profit First” model to get started but believes there is a better way to manage The long-term effects of building an online coaching business and what to look for so that you thrive and don't fall apart Which hybrid models really work for a brick & mortar and online business combination   LINKS AND RESOURCES Personal Trainer Development Center: https://www.theptdc.com/ Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification Jon's FREE Program Design Software for Offline & Online Biz: www.theptdc.com/quickcoach/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/   Thanks so much for joining me this week. Have some feedback that you'd like to share? Leave me a review on iTunes.

Vigor Life Podcast · EP123: How to Succeed with Your Diet & A Coaches Guide to Financial Health w/ James Krieger James Krieger is a scientist, trainer, bodybuilder, and author of the Weightology Research Review. He has a master’s degree in nutrition from the University of Florida and another in exercise science from Washington State. James also started Fit Pro Financial to help coaches develop financial health and learn how to manage and invest money so that it works for them. I catch up with James to talk about the principles that help anyone succeed with nutrition long-term. We also break down some myths that have become obstacles for people to simplify and win when it comes to their diet. In the second part of the podcast, we dive into financial habits for coaches and how to be “financially healthy”, touching on principles, mindsets, as well as specific strategies to help you build your bank account and security.   IN THIS EPISODE YOU’LL LEARN Why most people who try to lose weight succeed, they just didn’t succeed at keeping it off (a bigger obstacle for most). The number 1 predictor of weight loss is dietary adherence - it’s by far the most important thing (and most difficult since our brains are wired to work against us). Why the Western-style diet overrides your signals of appetite regulation and makes you want to eat more food (without realizing it) and how to avoid that minefield. Why there is no "best diet" and the question that will help you determine which nutrition approach to go with. Why introducing as many barriers as possible can be a good strategy for weight/fat loss. The reason “working for your food” is a key strategy in success. 5 powerful strategies/rules for your daily nutrition that help clients achieve sustainable results. Why tracking your food even for a short period of time can be helpful for awareness (and what to do if you don’t want to track). A template I use with clients that have been successful at getting results without tracking calories. The reason less variety is a GOOD thing for nutrition success (and some studies on buffets that confirm why a lot of choices is detrimental). The reason exercise is SO important when it comes to maintaining weight loss (the scientific data is overwhelming on this). Why you MUST have a plan to not fall back into your old habits when you’re transitioning into “weight maintenance.” What is reverse dieting and why its more of a mental trick than it is a physiological adaptation that “protects your metabolism.” How being unfit and obese affects your decision-making and mental outlook in the world (and why strength training is a keystone habit). Why the financial habits of the average American are NOT good, and just like nutrition, is a skillset you must build. We dive into what and how. How James made money, lost it all, and then rebuilt it back up with rules and structure and what you can learn from it (and why being a day trader is the hardest “easy money” you’ll make). 2 BIG lessons when it comes to investing and trading. 3 out of 4 Americans don’t have enough savings to cover a $1,000 emergency (when the goal should be 6-12 months - we’ve learned that with COVID). Don’t buy s@*t you don’t need (filter it and factor in needs vs wants). My rules for whether to buy something or not and when to put it into investments (and what categorizes investments). James' 4 principles to live by to be financially healthy.   And much, much more…   LINKS AND RESOURCES Weightology: https://weightology.net/ Fit Pro Financial: https://fitprofinancial.com/ James Krieger Instagram: https://www.instagram.com/james.krieger/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.

Vigor Life Podcast · EP122: The Art Of Nutrition Coaching And Getting Clients Results w/ Dr. Mike Roussell   Dr. Mike Roussell is one of my go-to people when I have questions about nutrition. Dr. Mike is famous for transforming complex nutritional concepts into practical nutritional habits that his clients can use to ensure permanent weight loss and long-lasting health. He holds a degree in biochemistry from Hobart College and a doctorate in nutrition from Pennsylvania State University. Dr. Mike’s academic background, coupled with his broad range of experience consulting with pharmaceutical and food companies, medical schools, top-rated fitness facilities, professional athletes, and individual clients, gives him the unique ability to translate scientific findings into relevant, understandable, and actionable strategies that get results. As a scientist, his research has been published multiple times in the world's premiere clinical nutrition journal, the American Journal of Clinical Nutrition. Dr. Mike oversees the optimization of the health, nutrition, and performance of a range of clientele from professional athletes, to celebrities, to Fortune 500 executives. He is also a sought after continuing educator, speaking across the country to physicians, dieticians, nurses, and other health professionals on the most recent advances in the nutritional treatments for cardiovascular disease, metabolic syndrome, and weight loss. In this episode, we dive into the art of nutrition coaching and what really works in the real world. We break down principles, science, and examples of client obstacles and how to help overcome them.   IN THIS EPISODE YOU’LL LEARN How Mike discovered the importance of the consultation and the art of coaching and why it was so different from so many “studies in the lab.” From bodybuilding to sports nutrition, Mike had a skewed view of what would work in the real world with real people (especially in the busy New York culture). His dives into why. Why writing for T-Nation and diving into the minutia of nutrition doesn’t carry over to people training 3x a week for 5 minutes working to change their body. How Mike would discover the truth from clients in the last 5 minutes of an hour-long consultation and how it helped him hone his skill as a coach. What is “Nutrition Speed Dating’ and how Mike was able to learn to build rapport and discover the obstacle in the way of people's success. A key principle to getting results: discovering where the client sees themselves and where they are trying to go. The reason you can’t shock clients with huge changes when they think they are doing ok (this is KEY with many clients, tune in!) When to coach with more structure and challenge, and when to reel it back in; and the reason why Mike will fly across the country to meet clients face-to-face. Asking questions to discover where the client’s skillsets are, is critical to being able to give them the best “next steps.” How you may be setting up clients for failure when giving your “expert advice” – Mike and I give some must-listen examples Why Mike walks away from consultations and gives his subconscious a day or so before giving nutrition recommendations. When to NOT give people many options/choices when it comes to nutrition coaching. The reason Mike doesn’t like Intermittent Fasting and does NOT recommend it to his clients. What Mike thinks about tracking, which way is best, and is there a best way (and for who). What the “3-2-1 method” is and why this simple method works for a lot of clients. The 6 pillars of nutrition that are the foundation of a quality, healthy, sustainable diet. When to eat carbs and some deeper points on the timing of carbs (including circadian rhythm meal timing). Food as a social connector and how to make sure you implement it into coaching as a source of fulfillment and happiness (and how this makes you happier and healthier...

Vigor Life Podcast · EP121: Strength and Reinvention No Matter The CircumstancesIn Life w/ Chris Duffin   I have been looking forward to talking with Chris Duffin for some time. His incredible story proves that what happens to you doesn’t have to define who you become. Chris went from growing up homeless in the Pacific Northwest wilderness—raised in an abusive and chaotic household where his childhood was composed of skinning rattlesnakes, foraging for food, and protecting his sisters and mother (many times dealing with murderers, drug running and abuse, human trafficking, death, a serial killer, and extreme poverty—to multiple engineering degrees. From there he worked his way up the ladder to become a corporate executive in aerospace, turning companies around, starting and building multiple 7 figure companies in the fitness space (including Kabuki Strength), while also building up to 1001 lb x 3 sumo deadlift and 1000 lb x 3 squat (which are both Guinness Book World Records). It sounds fascinating and incredible, and that's only part of his story. Chris and I talk about the principles to be able to achieve anything in life—which he outlines in his book, “The Eagle And The Dragon”—as well as his beliefs about how to become a great leader, his journey of strength training and becoming one of the worlds strongest men – all while building up Kabuki Strength. Let's go. IN THIS EPISODE YOU’LL LEARN Why you don’t have to have a crazy backstory to have the drive to success and achieve incredible feats. Chris’ upbringing in the woods of Northern California, living homeless, in the drug trade, hunting his own food, around serial killers, human trafficking rings, and how he was able to rise above it. How Chris got promoted to leadership positions where people respected him despite not being a “rah rah” motivational guy. What was the difference that made Chris excel rather than go down a negative path, despite his extremely challenging circumstances. Why we MUST find challenge, stress and adversity rather than the comfort that we’re drawn to (the difference in succeeding or failing). The mindsets and introspection to help you overcome ANY challenge and turn it into a lesson that helps you get to the next level. The TWO things that you must have to drive your energy day in and day out. What are you drivers, what are your values, knowing who and how you want to be in the world, something you must keep coming back to – listen to Chris explain how this can work for you when it comes to overcoming adversity. The habits that have allowed Chris to continuously overcome obstacles and become a top performer in strength, leadership, work, and building businesses. What is the 5S method and how to apply it to your day and cut out all the unproductive things that aren’t essential. The “5 Why’s”, storytelling, having a vision and constantly sharing it, and other principles you have to apply to succeed personally and as part of a team. Chris’ core values and why recognition is one of them and it’s not bad (like many people believe). The keys to being a great leader no matter who and where you lead. Why you don’t have to be super polished, CEO cut, verses as a speaker, to be able to connect with people. Relationships are the foundation of success in business and life. Chris breaks down how to develop your KEY 5. Building a “strong mind and strong back” philosophy. The beginnings of Kabuki Strength and how Chris became one of the strongest men on earth while building a successful equipment and education company. The frustrations of training equipment that led to a solution by starting a company that solves the frustration (hint, BIG key in business).   And much more. LINKS AND RESOURCES Kabuki Strength: www.KabukiStrength.com Chris Duffin Instagram: https://www.instagram.com/mad_scientist_duffin/ Book: The Eagle and The Dragon - A Story of Strength and Reinve...

Vigor Life Podcast · EP120: The Best Way To Train To Build Muscle and Strength In The Long Term w/ Jay Ferruggia One of my best friends, world renowned strength coach, and fitness industry thought leader, Jay Ferruggia is back on the show. Even though we were in lockdown when this episode was recorded, we pick up right where the industry left off. In this episode we talk about overcoming adversity, building resilience, taking control of your mind, as well as diving deep into how to build strength and muscle while maintaining healthy joints in the long term. Jay drops his nuggets of wisdom from almost 30 years in coaching to share what works for almost anyone when it comes to picking training splits, exercises, rep ranges and more. Let's go. IN THIS EPISODE YOU’LL LEARN Why Jay “missed” our initial scheduled podcast recording. 3 big life takeaways Jay has throughout the lockdown that we should all remember on the daily to make our life more fulfilled and less stressful. The key habits, mindsets and skillsets that helped Jay and will continue to help people persevere through ANY challenging time. The foundational habits that lead to a positive domino effect and make your days successful (things Jay and I do, The Rock does, Gary Vee does, ALL high performers do) Why you MUST be aware and analyze what enters your ears, your eyes, and your mind on a daily basis, as it will affect how you operate on a daily basis. Why being “bummed out” doesn’t help anyone, and how you can free yourself from that feeling. Teach anything you’ve done, hire others for things you want to achieve that they’ve done. Invest in yourself, put skin in the game, and hire someone you desperately don’t want to let down. Why “association” is one of the biggest influencers and how to put yourself into circles that will make you successful. 3 Industries and 4 High Income Skills that will ALWAYS stick around and where you must continue to improve your skills on the daily. Jay has been writing since 2003 and he’s still getting better every day, he shares why you must continue to get better at communicating, selling and leadership. When it comes to training, the most important thing is: personal preference. We dive into what you should be doing for your training. Jay loves Conjugate Training. We discuss what he recommends instead for most people when it comes to building strength and muscle. The breakdown of how Jay would structure a training session to get maximum benefit, both from a results, joint health, and feel good standpoint. One of the templates I use for my strength training sessions that you can “steal” and use for yourself. A misconception on changing exercises every 3-4 weeks, if clients keep improving then keep them longer (listen to the examples). Why you can PR on machines a lot longer than you can on free weights and how they are extremely useful (who should use them and when). Strategies and tactics to add muscle building methods that work when you don’t have a lot of equipment or machines. Some methods may not work as well BUT are keys in building mental resilience, as well as making the session more fun, and it’s why they fit into the workouts. One of the most brutally effective ways to train long term that many people avoid BUT have withstood the test of time. Why most people are doing too much, need to cut back, but train hard, and why doing so will be the key to their results. On a scale of 1 to 10 what intensity are you REALLY training at, and how the answer to that could change your workouts and results.   And much, much more. LINKS AND RESOURCES Renegade Radio w/ Jay Ferruggia: https://podcasts.apple.com/us/podcast/renegade-radio-jay-ferruggia-fitness-nutrition-lifestyle/id853941025 Jay Ferruggia: http://jasonferruggia.com/ Jay Ferruggia Instagram: https://www.instagram.com/jayferruggia/ Vigor Life Podcast (iTunes): https://podcasts.apple.

Vigor Life Podcast · EP119: A Masterclass On Building A Profitable & Sustainable Online Coaching Business w/ Jon Goodman Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness and Inc. – to name a few. Originally from Toronto, Canada, Jon spends his winters exploring the World with his wife and son. Jon and I dive deep into the foundational principles of what it takes to build a successful business and then pivot to get specifically into building and online coaching brand that is profitable, sustainable and stands the test of time. If you’re a coach looking to build an online business (or ANY type of business in the fitness space) then this is a MUST listen to episode. Let's go. IN THIS EPISODE YOU’LL LEARN What’s going to happen with most coaches in the industry when it comes to the future of in person and online training. Everything works, from blogs, podcasts, Instagram, YouTube, etc. but here is what you MUST follow to succeed on any platform. Jon breaks down exactly what he would do if he started on a social platform to succeed and also make money. The reason why Jon never did podcasts but is now starting his own – and the most powerful reasons to do one. The process of building a specific skillset that will help you position yourself, generate leads, make sales and build a real business. Lessons about not launching too early with a sub-par product (a big mistake many people make). Why you don’t need to stress about missing out on new platforms that could “blow up.” We discuss what you really need to focus on. The reason you shouldn’t start with paid advertising and how to make your first sales and build “the machine.” The 5/1/60 Principle that will help you create a compelling offer to get your first clients. The exact steps to get your first 5 clients online—even if you don’t have a big social media following—and be able to get you started with online coaching. The truth about building an online coaching businesses fast and keeping it sustainable. Picking lower price point membership sites vs. high end coaching – what works and what you certainly shouldn’t do. Jon and I break it down in detail. The lessons from a friend and mentor who built one of the biggest niche programs and sold it for over a 100+ million to the Golf Channel. Why Jon has written 11 books and where the real value comes in from. What is possible for an online coach when it comes to serving clients and providing a great service (how many clients, price points, automation, hybrid models). Jon is building an online fitness company and breaks down exactly how they will do it step-by-step, from launch, hiring break down, organization, marketing… (steal this!) What Jon recommends to gym owners when it comes to growth and also adding online coaching possibilities. Why do we run away from the things that are different even though they’re better for us, and how to change it (stemming from an example Jon gives on an opportunity missed by a big chain gym in Canada). As a fitness professional you’re going to come out of COVID in one of two ways. Learn them. The power of being great on camera and whether you can be successful without it. And much more.   LINKS AND RESOURCES Jon Goodman Instagram: https://www.instagram.com/jonathan_goodman101/ The Personal Trainer Development Center: https://www.theptdc.com/ Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification-c?utm_expid=.0kYl7KMnRuawga9mWgeQLg.1&utm_referrer=https%3A%2F%2Fwww.google.com%2F

Vigor Life Podcast · EP118: Writing Like A Pro To Influence & Build Your Business w/ Nate Green   Nate Green is one of my closest friends and a great human being who also happens to be a fantastic writer. Nate is a marketing strategist and writer at Precision Nutrition. A former personal trainer and gym-owner, he’s also the author of four books, including Built for Show. He’s written extensively for online and print magazines, including Men’s Health, Men’s Fitness, and Tim Ferriss’ blog. Nate is one of the people I reach out and talk to when I want to clear out ideas, thoughts, share life experience and talk them out as he always has deep, powerful insights. In this episode we cover everything from how to write better and insights on how to influence through your writing, to meditative inquiry, the benefits of training with no music or stimulants. Let's go.   IN THIS EPISODE YOU’LL LEARN Why Nate stays off social media, except for Twitter (it has something to do with a blue checkmark and ego). What Nate’s role at Precision Nutrition is now and what has he been learning and improving as a skillset. Writing, marketing, strategy, and copywriting – how Nate develops and mentors new staff to help them become quality writers. The 3 lessons that are a must for any writer if they want to create high quality content. “If you can write long you can write short, but if you write short then you don’t have the skillset to write long” The 3 high income skills that will forever be in need and a must for you to develop if you’re going to grow your business. When you can write well then you can do all these things better for your business. We discuss ALL of them. The most powerful two questions in copywriting that will help you improve your writing (this is gold!) How to hook people in emails, landing pages, or even texts with this simple strategy. Using social proof in your writing without looking cocky and confident (just the right amount of “salt”). Why you have to be careful about being a hero rather than Yoda when it comes to writing copy. How to be a “living landing page” and communicating in the best possible way to convert and influence clients (or anyone else). The reason it is your duty and obligation to become great at communication, the art of persuasion, and selling yourself. One of THE greatest skills and practices that will be key in making you succeed as a business owner (moving forward this is the game changer). The power of journaling not only for personal development but in helping you solve problems and thinking better – Nate’s examples of how he uses it. My “Thinking Time” process and how it helps me prevent mistakes, create strategy, and outlining vision - it’s rarely done by business owners. Nate explains “meditative inquiry” and how it helps him get clear, focused, and stress-free (with some powerful questions). Why you should NOT use music, pre-workout, podcasts or anything else to distract yourself during training, rather do THIS. How to train yourself to be able to be calm in discomfort that carries to all areas of your life. What is Internal Family Systems therapy and how it’s helped Nate change his life and how it can help you (how to embrace all parts of yourself and see them as gifts and advisers). “When are you going to stop with this self improvement drama Nate?” Discover the answer to this deep question.   LINKS AND RESOURCES Nate Green website: https://nategreen.org/ Precision Nutrition: www.PrecisionNutrition.com Book: Deep Work - Rules For Focused Success In A Distracted Work (Cal Newport): https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/ref=sr_1_3?dchild=1&keywords=deep+work&qid=1598569884&sr=8-3 Book: Internal Family Systems Therapy - Second Edition (Richard C. Schwartz): https://www.amazon.com/Internal-Family-Systems-Therapy-Second/dp/1462541461/ref=sr_1_3?

Vigor Life Podcast · EP117: The Power of Communication and Why You MUST Get Better at It as a Coach w/ Brett Bartholomew   I finally got my good friend Brett Bartholomew on the show to talk about something we both feel very strongly about: the power of communication. Brett speaks on this on so many levels – including his must have book, Conscious Coaching and his program Bought In. Brett Bartholomew is a strength and conditioning coach, author, consultant, and Founder of Art of Coaching™. His experience includes working with athletes both in the team environment and private sector – along with members of the United States Special Forces and members of Fortune 500 companies. Taken together, Brett has coached a diverse range of athletes from across 23 sports world-wide—at levels ranging from youth athletes to Olympians. He’s supported numerous Super Bowl and World Series Champions, along with several professional fighters in both professional boxing as well as the UFC. In this episode we dive into the nuts and bolts of communication, why it's so important, and the reason you must get better at it— no matter where you currently are with your skill level. We explain why. Let's go.   IN THIS EPISODE YOU’LL LEARN 3 key areas in life where communication is a must and why improving it will get you better results and give you a competitive advantage. Communication represents the very essence of human condition - and yet it's rarely taught OR evaluated so that coaches can improve. Poor communication can cost you results and your livelihood, and how to avoid having your job taken by robots in near future (listen to the predictions of how many jobs will be lost to this). Why you should be filming yourself speaking and communicating on a consistent basis and asking for constructive feedback. Only 6% of people do THIS and why you have an opportunity to put yourself in the upper echelon of coaches. The 8 components of the communication process. Brett breaks them down so you can hear how you can improve as a communicator. Context is KEY and why it's one of the most important parts of communication. We discuss HOW to practically change. Verbal, non-verbal, and para-verbal communication, the missing links that are preventing you from being the best communicator. Brett and I dive into examples of communication that you can use to improve how you communicate. Most people are so scared to fail that they avoid working on communication and receiving feedback – which turns into failure in coaching, sales, marketing, and because of that: business. Evolution of coaches and entrepreneurs and THE biggest mistake they’re making that are stopping them from improving. A powerful example/story of how lack of communication could have prevented a loss of thousands of lives, and how YOU may be losing results because of your communication. The important factors of online communication and strategies and tips to instantly improve it and differentiate yourself. Want to sell better and more? Follow these mindsets and strategies Brett and I share that will help you overcome the obstacle of being great at sales. Execute, expand, and evolve: how to take your career to the next level. And much more.   LINKS AND RESOURCES Brett Bartholomew: https://brettbartholomew.net/about/ Brett Bartholomew Instagram: https://www.instagram.com/coach_brettb/ Bought In Course: https://courses.artofcoaching.com/signup/ Conscious Coaching: The Art & Science Of Buy In: https://www.amazon.com/Conscious-Coaching-Science-Building-Buy/dp/1543179479 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/lukahocevar/   Thanks so much for joining me this week.

Vigor Life Podcast · EP115: Raise Your Coaching Game and High Performance Secrets from the Best w/ Alan Stein Jr. When at the airport I always make a pitstop at the bookstore. While traveling to a speaking engagement, a book title entered my line of vision: "Raise Your Game.” As I read the cover, chapter topics and testimonials I knew I had to get it. Especially given it was from the world of basketball. From first crack, I couldn't put it down. I finished it in two days and knew I needed to get the author, Alan Stein Jr on the podcast to talk about the principles. I later realized both Alan and I were featured in Anthony Renna’s book, “Be Like The Best”, which led me to connecting with Alan… and here we are. Alan is a world-renowned coach, speaker and author. He spent 15+ years working the highest performing basketball players on the planet and now teaches audiences how to utilize the same strategies in business that elite athletes use to perform at a world-class level. Alan specializes in improving individual and organizational leadership, performance and accountability. He inspires and empowers everyone he works with to take immediate action and improve mindset, habits and productivity. In this podcast we talk about principles for success, coaching, and leadership and the values and behaviors that support it to help you raise your game. Let's go. IN THIS EPISODE YOU’LL LEARN The two foundational principles that success is built on and that you must adhere to if you’re going to win long-term.What Alan learned from Kobe Bryant about the basics, that made him the best in the world at his craft.Why knowing yourself first is crucial to creating a change in your life and business, as well as impacting others.The basics of what you’re trying to improve—whether it be your craft, your business, your marriage—and how to break them down into skill work.How Alan addresses “shiny object syndrome” and lack of attention by using praise, setting expectations and defining a role.What not to do to ensure that you're not being disrespectful to the process, your craft, and the game. Whatever your game may be.The importance of environment when it comes to buying into the basics and why you should seek out environments that trigger positive behaviors.How to get rid of distractions so you can perform at the highest level. The most disciplined people have the least amount of distractions.Create systems and processes to make sticking to habits easier. We share examples.How Kevin Durant transformed himself after hating strength training but still showed up weekly to put in work.People take what you do over what you say. Why you should model the behavior of your role models, and how this will help you become a high character person.Alan's exercise to discover your values and the process steps to become that person.What to do when someone has not bought into the team, and the vision.The self-check and the responsibility you must take as a coach to help your clients and people around you become better. Nix blaming, making excuses, and complaining.The keys to sustaining a standard of excellence like Dematha High School and how you can apply it to yourself and your business.Why the role you and each person on your team plays must be respected, valued and appreciated. Everyone is integral to the final picture.Why communication is like a basketball pass – the person making the pass has to deliver it in a way that the person can catch it. And much more. LINKS AND RESOURCES Alan Stein Jr: https://alansteinjr.com/Alan Stein Jr. Instagram: https://www.instagram.com/alansteinjr/Book: Raise Your Game - High Performance Secrets from The Best of The Best: https://raiseyourgamebook.com/Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriberLuka Hocevar Instagram: https:/...

Vigor Life Podcast · EP114: Training, Nutrition & Lifestyle Wisdom from 25 Years of Coaching and Writing w/ Bryan Krahn Bryan and I met almost 13 years ago at a Perform Better Summit through our mutual friend Nate Green. At that point in time Bryan was writing a lot of quality fitness articles for top publications. I really enjoyed his writing style: real world wisdom from training his real world clients. The thing about Bryan is that while he wrote for T-Nation, Mens Health, Mens Fitness, Bodybuilding.com, Ask Men, and many more, he had so much actual coaching experience and real world results with his clients. Not to mention himself. He’s 47, jacked and lean. Today he continues to write, train, and have a successful online coaching business. In this podcast episode we dive into the principles of the “How” in coaching to get the best possible results with your clients; whether face to face, or online. Let's go. IN THIS EPISODE YOU’LL LEARN How Bryan started training people but kept it as a side hustle. Believe it or not, he didn’t believe he could make a career out of it. We discuss what changed his mind.Why it’s important to go past the sets and reps to help people truly transform.Why you MUST build a foundation and understanding the body, movement, program design, etc. AKA "the buy" in to coaching.Why you should always start with finding out a client's lifestyle before building their program. e.g. “How do they go about their day?”Why you can’t take your clients word at the height of their excitement and motivation when it comes to what they’re able to commit to. We discuss how you uncover the reality.Why it’s so much better to build on success than having to pull back when you start training clients. We share out mistakes so you can avoid making the same ones.What the ideal training frequency is for different goals, from muscle building, to fat loss, no matter your age.What the “cardio placeholder” is and how it creates better results for clients.Why walking is key to feeling better when you’re pushing your diet (and how it helps you physiologically unpack things).Whether or not age should dictate the exercises you should choose, and the formula for not getting injured and continuing to progress.Doing ramp sets, pushing to positive failure, not training for less than an hour, and other myths get put to the test by Bryan and myself.The “not so cool” modalities that pay the biggest dividends but get missed so often.How everything affects itself and why coaching is like a dance that you always have to assess.3 nutritional principles that will create success for your clients if you nail them. How to take how a person who is currently living one way and gradually make it better (and why this is the key to success).Why precision and being geeky on the numbers will most times hinder success when it comes to body transformations.Why variability is NOT a good choice when people are looking to change their habits.While simplicity and autonomy matter, creating rules for clients can be powerful. Bryan explain this concept.The power of creating wins in a client's day to build from. And much more. LINKS AND RESOURCES Bryan Krahn Website: https://bryankrahn.com/Bryan Krahn Instagram: https://www.instagram.com/bryankrahn/Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriberLuka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Vigor Life Podcast · EP113: The Soulful Art of Persuasion & Becoming A Better Human w/ Jason Harris I met Jason Harris at my friend Adam’s 212 entrepreneur event when he was one of the mentors. At the event, Jason gave a presentation on connecting your business to social good and philanthropy. He talk resonated deeply with me and led to what I now consider a great relationship with him. A little history about Jason. He is the President and CEO of award-winning creative agency, Mekanism. Where he works closely with brands through a blend of "Soul & Science" to create shareable and provocative campaigns that engage audiences. Under Harris' leadership, Mekanism has been named to Ad Age's "Agency A List" and twice to their "Best Places to Work", as well as been listed on Creativity "The Creative 50" and recognized by Effie as one of the "Most Effective Independent Agencies". He has been profiled by The New York Times, Fast Company and ABC's Nightline. Harris serves on the board of directors for Advertising Week and the United Nations' Social Impact Leadership Council, and is an advising member of the elite Marketing 50. He has helped build and refresh some of the world's most iconic brands, including adidas, MillerCoors, Levi's, Ben & Jerry's, HBO, Nasdaq, Amazon, The North Face and The United Nations. Jason also wrote the best seller, “The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone A Master Influencer”; which is what we dive into this podcast episode. Let's go. IN THIS EPISODE YOU’LL LEARN What made Jason decide to go from helping some of the most well-known companies in the world with advertising, to writing a book on persuasion.Why/how the book started as “The 10 Greatest Marketing Campaigns Ever….” but evolved into a book that can replace “How To Win Friends and Influence People”.Why relationship building, marketing and business all come down to your daily behaviors and how you operate.Why most business books aren’t practical and don’t help you change who you are and change the actions that lead you to success; and why Jason felt that a guide book to change was actually needed.How to create your own personal guiding compass even if you’re a young entrepreneur. “Expose your psychic skin.”The power of storytelling and why it’s integral to creating connection with people.What “Never Be Closing” means and why it’s the most powerful long-term success strategy.One of Jason’s daily habits that you can apply today and change the way you do business and build relationships.How my conversations with Jason led me to create the Vigor DREAM program; which will now partner with Badges and Barbells to help mentor underprivileged youth.Why fear based persuasion does NOT work better than positive persuasion, especially in the long-term.The collaboration imperative and how it is better than constantly being competitive.The story of the “Million Dollar Hoodie” and how you too can create stories like that in your business.Why Tom Hanks is the most trusted man in America and how building your skillset and building celebrity will make you much more trusted.The habit of skill hunting and why this may be the reason you’re not achieving the growth you want in your life and business.What “Personal Jesus” means and why you MUST have this in your life and work to be fulfilled. It’s also a way to pay your skillsets forward.Jason’s personal thought process in making campaigns that succeed and how you can mirror it for your own business. And much more. LINKS AND RESOURCES Jason Harris Instagram: https://www.instagram.com/jason_harris/Mekanism Advertising Agency: https://mekanism.com/The Soulful Art of Persuasion Book: https://www.thesoulfulart.com/Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriberLuka Hocevar Instagram: https://www.

Vigor Life Podcast · EP112: Business & Mindset Wisdom from 20 Years of Coaching & Gym Ownership w/ Alwyn Cosgrove I’ve known Alwyn Cosgrove for close to 13 years, after meeting him while attending one of his mentorship programs. Alwyn has been a big influence in my development as a gym owner and is considered an O.G. in both coaching and gym ownership. A couple of weeks ago he and his wife (and business partner) Rachel celebrated the 20 year anniversary of Results Fitness. Alwyn is a sought after expert for several of the country's leading fitness publications, and is a regular contributor to Men's Health magazine, Alwyn has co-authored two books in the "New Rules of Lifting" series and currently spends his time training clients, training his staff at Results Fitness, speaking on the lecture circuit, and coaching fitness trainers worldwide in their businesses. Alwyn's gym, Results Fitness specializes in programs for real-world busy people and prides itself on "changing the way fitness is done - period!" It has also been named one of America's Top Gyms by Men's Health a number of times. In this episode Alwyn and I dive into what works in the real world of coaching, helping clients get results and stay for years and years, as well as how to build a great culture and fitness business. This is a must listen if you current run or aspire to run your own gym. Let's go. IN THIS EPISODE YOU’LL LEARN Why having a fun time, culture, and getting people to want to come back is critical in getting clients long-term results.The KEY components to building a powerful culture; where you can do a lot of things and still do good.Why Alwyn thinks high intensity conditioning is a better fit for fat loss results than lower intensity training (despite the research and views coming out lately).The foundational things you MUST get right to help clients get results over and over again.What to do after someone has reached their goal; which they will if you’re doing the right things. Alwyn shares how he creates a lifelong growth focus with his clients.Our thoughts on programming for semi-private training and larger group training and what gets better results.How mood and excitement can affect a training session and what you can do to affect mood in a training session.An exercise that helps you determine which values are important to you and how to build your core values.Why no one can steal your clients, but you can lose clients. We outline the four coaching fence posts that must be erected to keep clients from leave.How Alwyn beat cancer and how it forced him to create systems. He shares his thoughts on “the e-myth vs. Linchpin.”Why the best coaches are clients that have had a big transformation and believe in the culture, and how to develop them.Some powerful questions that you haven’t asked yourself that will create better systems.The one thing you can’t do right now; which is also THE most important thing.Why public speaking and getting great in front of the camera is SO important now and moving into the future.Tactics and strategies to become a local expert. Alwyn and I both share out thoughts here. And so much more. LINKS AND RESOURCES Alwyn Cosgrove Instagram: https://www.instagram.com/alwyncosgrove/Results Fitness University: https://www.resultsfitnessuniversity.com/alwyncosgroveVigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriberLuka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Vigor Life Podcast · EP111: 6 Powers That Create an Unstoppable Mindset & How to Turn Pain into Purpose w/ Dr. Jade Teta I’ve been following (and loving) Dr. Jade Teta’s work for years, so this one has been a long time coming. Dr. Teta is an integrative physician who specializes in natural health, fitness and body transformation. He is also the co-author of The Metabolic Effect Diet. Dr. Teta completed his undergraduate training at North Carolina State University, earning a bachelors of science in biochemistry. He then went on to study at Bastyr University in Seattle, Washington; completing his doctorate in naturopathic medicine. Dr. Teta has worked in the fitness and weight loss field for over 20 years, and is the co-developer of the rest-based training system for personal training and group exercise. He is also the co-founder of the Naturopathic Health Clinic of North Carolina, along with the health, fitness and international fat loss company, Metabolic Effect. His background in natural medicine. That coupled with his fitness expertise has defined his healthcare specialties of hormonal weight loss and functional medicine approaches to chronic disease. To add to Dr. Teta's already impressive resume, he has also been a contributing expert on Lifetime TV, Fox News, Onfitness magazine, Oxygen, Delicious and many more. He blogs extensively on the topics of hormonal approaches to building muscle and burning fat, the science of exercise and supplementation, sleep and stress management, the psychology of change and happiness, and that one size does not fit all when it comes to leading a healthy lifestyle. In this episode we dive into mindset and the importance of it in every area of life. We also discuss how to develop and unstoppable one, along with how to deal with pain while turning it into power and purpose. Let's go. IN THIS EPISODE YOU’LL LEARN How Dr. Jade Teta build the principles in all areas of his life from making big mistakes.How to build your own Warrior Ethos and honor code for how you live your life (the success principles).The 6 POWERS that build the principles to an unstoppable mindset and success.Why perception is the foundation of it all and how to change yours so it can help not hurt you.Why true wisdom is knowing you know nothing, and why this leads to curiosity as a core value.Why sharing is a KEY component to becoming a fulfilled human with purpose in your life.Our analogy of life being like a game and how to master it, overcomes bosses, gain new powers, and share your game insights with others.The 5 P’s of Purpose and why they matter so much.How to overcome and heal your own pain and make it a path to your own purpose (and get unstuck from the pain and complaining game).Why humans love redemption stories and how you can become your own hero.The powerful anecdote of cutting yourself that Dr. Jade uses to show how most people deal with their emotional pain and how you should deal with it.How I stopped lying and told the truth to overcome pain and create personal power (and a story about hiding oranges).How to determine whether you’re the problem in the situation or if it’s someone else, we break down exactly how to do this.The 3 things that make up commitment and how doing them will put you in the 1% of successful people.What to do when you’re overwhelmed to make sure you keep progressing and getting results.Fear exposure and how to overcome things you’ve been afraid of to create a catalyst for success in your life. And so much more. LINKS AND RESOURCES Jade Teta: https://www.jadeteta.com/Jade Teta Instagram: https://www.instagram.com/jadeteta/Next Level Human Podcast: https://podcasts.apple.com/us/podcast/next-level-human-with-dr-jade-teta/id1333722346Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?

Vigor Life Podcast · EP110: The Language of Coaching & the Art and Science of Teaching Movement w/ Nick Winkelman I’ve followed Nick’s work for over a decade after meeting him at the Perform Better Summit speaking on the topic of coaching. After every workshop that he hosted over the years, I always left a better coach—curious and thirsty for more. Nick has a ton of experience from studying and applying his knowledge in the field. His resume is evidence of this. Nick is he currently the head of athletic performance & science for the Irish Rugby Football Union. His primary role is to oversee the delivery and development of strength & conditioning and sports science across all national and provincial teams. Before working for Irish Rugby, Nick was the director of education and training systems for EXOS (formerly Athletes' Performance), located in Phoenix, AZ. As the director of education, Nick oversaw the development and execution of all internal and external educational initiatives. As a performance coach, Nick managed the speed and assessment component of the EXOS NFL Combine Development Program and supported many athletes across the NFL, MLB, NBA, National Sports Organizations, and Military. Due to his knowledge and real world application there’s no better person to have wrote the book, “The Language of Coaching”(which is truly a body of work and must for any coach). It’s what Nick and I dive into this episode—the art and science of teaching movement, helping clients move and perform better, get better results, and fulfill your potential as a coach, as well as differentiate yourself and stand out from the rest. Let's go. IN THIS EPISODE YOU’LL LEARN What triggered Nick to write this book and what experiences in his life and coaching career drove the focus to make this such a depth of knowledge.Why you need to be good at the “What” but you must be even better at the “How.” We dive into what every coach needs to understand.The two things that separate the good coaches from the greatest coaches.The reason you still need to understand anatomy, assessment, the X’s and O’s of training as a foundation.Attention powers leaning but motivation powers attention. We talk about how to get both.The reason why a coach MUST be a great salesman.How to understand the client’s personal narrative and use it throughout every training session. We share specific examples you can use.Why most coaches talk too much and how it actually reduces results. We outline the right amount of coaching and what the best of the best do.The “Capture - Keep - Direct” concept of coaching and how it will supercharge your clients attention.The breakdown of a group training session and the “What, Why, How” concept of getting clients on point to have the best session.What the “Read Thread Review” is and how it allows clients to celebrate their wins and learn better, faster, and retain it.The 3 key things every client must have to success long-term and how YOU can help them instil them.How to find cues unique to each individual when it comes to coaching (which will help you connect to the client).The Goldilocks Principle and why you have to use it with people to make sure they don’t get bored or frustrated when training.Why you need to ask yourself how you are challenging clients externally and how you are challenging them internally. You need both every session.What “D-D-C-D-D” is and how this structure can help you organize communication.Reducing stress and anxiety for clients and putting them in a better position for performing the movement. We outline 3 different ways to do it.Strategies to build your coaching cues repertoire and system. Nick and I discuss how you can do it. And much, much more. LINKS AND RESOURCES Nick Winkelman Instagram: https://www.instagram.com/nickwinkelman/Book: The Language of Coaching - The Art And Science Of Training Movement (Nick Winkelman): https://www.amazon.

Jordan Syatt is a strength and a nutrition wizard. While many may know him as Gary Vaynerchuk’s personal trainer, strength and nutrition coach, he’s been in the game for a long time. Jordan's rap sheet is impressive. He's a 5x world record setting powerlifter, has a Bachelor of Science in Health and Behavior Science—with a focus on Strength & Conditioning—and has helped countless clients online improve body composition, strength and athletic performance. Jordan has a way of communicating and storytelling that simplifies training and nutrition; which helps people take action because it’s not overwhelming. Today, he’s helps other fit pro’s build successful online businesses. In this episode of the podcast, Jordan and I talk about everything from how to help people achieve the best results, what matters and what doesn’t. We also dive deep into the truths and myths of what it takes to build a successful online business. Let's go. IN THIS EPISODE YOU’LL LEARN Jordan’s story of how he started in fitness and got the right mentors who helped guide and develop is careerHow a client named Fred made Jordan see that there’s so much more that clients are looking to achieve than just looking better naked.What interning and working at a physical therapy clinic taught Jordan and one important piece of advice for every coach.Why a degree in Health and Behavior Science made a lot more sense rather than Exercise Science, and what Jordan thinks about going to college.The one commandment that MUST be met for any clients long-term results.The difference between self-efficacy and self confidence, what behavior change teaches us and why we need it.What you need to measure to determine whether your clients will succeed, and our tips to help them get to this marker.Why there’s no way you’ll be a great coach online if you haven’t done enough offline coaching.The analogy of debits and credits in the self esteem bank account and giving clients the RIGHT thing for growth.The 3 strategies that will always work better than just “telling” people what to do.Why Jordan thinks eating a big ass salad every day might be a key in changing your nutrition habits.What Jordan would do if he was starting with online coaching from scratch right now (it’s NOT what most “guru’s” are saying!)Why you should outline exactly what your coaching program will do and what people will get, listen to Jordan take you through it step by step.The number one reason why you shouldn’t try to build a lower end, scalable monthly membership as the foundation of your online business.The BIG mistake coaches are making by thinking “no one has an attention span” and because of it not doing long form content.Why you shouldn’t spend all your energy on Instagram and what you should do instead.Jordan throws a massive curve ball and shares why you shouldn’t do what MOST online coaches are spending the most time doing.How to earn the right to get paid.What Jordan thinks will happen in the industry moving forward and what it takes to become successful. And much, much more. LINKS AND RESOURCES Jordan Syatt: https://www.syattfitness.com/Jordan Syatt Instagram: https://www.instagram.com/syattfitness/Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriberLuka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Andy McCloy is a close friend and owner of BCI Sports Performance and Fitness in Madison, Alabama. Over the last 19 years BCI has helped hundreds of athletes receive scholarships and realize their dreams. BCI works with a wide ranging population of youth athletes from 7 years old to professional level. Andy has worked with athletes in all professional sports, high level executives and elite military operators. He is focused on paying forward the lessons he has learned in his over 19 years in the business. Today, he now helps sports performance business owners develop a business and lifestyle systems that allows them to have more freedom and profit—while becoming a small giant in their community. Andy and I talk about the principles and daily habits he has developed and coaches to create individual, team, personal life and business success. We also dive into the foundations that you cannot do without if you want to achieve greatness in this industry. Let's go. IN THIS EPISODE YOU’LL LEARN How Andy is handling the COVID-19 crisis personally and what he has implemented that will create positive addictions moving forward.Why physical capacity, and having daily habits to develop it, is a key aspect in personal, family and business success.How Andy got into the best shape of his life after his bi-lateral hip replacement.The reason you should be doing a lot more aerobic cardio and how it will help you reach every fitness goal.The habits that we’ve both added daily to improve mindfulness, reduce stress and anxiety, and increase our problem solving capabilities.Why Andy is focused on recovery modalities.The importance of community and social connection and why it will help keep you in-check and accountable to integrity and growth.How are you dealing with loneliness in your life? And why your answer to this is key to your health, happiness, immunity and productivity.The 3 layers of connection you need in your life to be the greatest person and leader and how most people are missing 1-2 of them.The “Well Analogy” Andy gives that is a key of being a servant leader.How you can get daily mentorship every day from the greatest people in your industry.3 books Andy recommends in challenging times to help you retain power and focus.An unconventional strategy that Andy uses daily to shift his mental state and help him change his mood, focus, and productivity.How much time you should dedicate to improving your craft and the mindset behind becoming successful in your industry.Why it’s not about time management, but about managing ourselves. Andy shares his tips for becoming more productive.If you’re a coach, why it's important to study business and marketing. Andy shares his insights.The question that forces you to check in with yourself and see if you're doing work that moves you forward.The magic combo that drives brick and mortar business and why you can’t just do one thing.Practical tips to become a leader in the community, connect with people, and market at the same time.Why organizational health is key to any business. We discuss what that means and how to do it.The 3 key business principles to building a gym that stands the test of time. LINKS AND RESOURCES Andy McCloy Instagram: https://www.instagram.com/andymccloy_bci/Body Creations Inc. Sports Performance: https://bodycreationsinc.comBook: Together - The Healing Power Of Human Connection In A Sometimes Lonely World (Vivek Murthy): https://www.amazon.com/Together-Connection-Performance-Greater-Happiness/dp/0062913298/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1589395126&sr=8-1Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriberLuka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Andy Galpin, PhD, is a tenured Professor at the Center for Sport Performance at California State University, Fullerton. Galpin received an undergraduate degree in Exercise Science from Linfield College, a Master’s Degree in Human Movement Sciences from the University of Memphis, and a PhD in Human Bioenergetics from Ball State University. He currently teaches and runs the Biochemistry and Molecular Exercise Physiology Lab at California State University, Fullerton. That will tell you he’s a smart guy, but Andy also understands the real world of training and nutrition and consults some of the world’s top athletes to elite performance levels. There are many reasons why I love the guy: he’s a great human, he loves strength and conditioning, he’s from Washington State and he loves hip-hop; which pretty much seals the deal for me. Andy’s also the co-author of the best-selling book, “Unplugged: Evolve From Technology To Upgrade Your Fitness, Performance, and Consciousness” and has been featured just about everywhere including on the Joe Rogan Podcast. In this episode we dive into the principles of training and nutrition that are based on science but also work in the real world, how to spot B.S. and fake guru’s, and many insights on how to become a great coach in the real world and gets results with your clients. Let's go. IN THIS EPISODE YOU’LL LEARN Andy’s bulletproof bullshit detector to find out what advice is real and what is B.S.The 3 pieces of evidence you want to look at when it comes to your certainty about claims in training, nutrition and supplementation.My 80/20 rule of sticking with things I know work and testing out new methods, innovations and things I’ve learned.The cook, the chef and the baker analogy and why you should start as a cook no matter what!Why social media is skipping the cook portion of teaching and creating a lot of B.S.Why you have to be crystal clear about what you want to achieve before you ever pick an exercise rep, set, or anything else.Andy’s template for building an athlete of life, and what you should do weekly when it comes to training.Why speed and power are SO important with the elderly population and how it can help you live longer and even prevent death.The reason why high intensity training should be cut down by 50% or more (for most) to get the best results with health, fitness and performance.How culture changed the shift of exercise popularity from cardio to bodybuilding, to high intensity exercise, to recovery and how to put the puzzle pieces together.Why as a coach you shouldn't try to bring clients into your world but rather commit to stepping into theirs.How to put the puzzle pieces of it all together while getting the clients input so you get better compliance and results.Why Andy teaches his classes in a real world format that prepares coaches for the clients they’ll be dealing with.What “defenders” are and what is stopping clients from succeeding; we discuss how to remove the obstacles rather that “tell people what to do.”How Andy removed the barrier of an elite fighter to take their performance to the next level.Once you realize that you’re really a detective you’ll become a better coach.An exercise Andy gives to his students to help them learn to problem solve.The nutrition principles that have withstood the test of time and will continue to work for you and your clients.Why as a coach you should have a philosophy that you believe in when it comes to training and nutrition, even in the early stages of your career. And much, much more. LINKS AND RESOURCES Dr. Andy Galpin: http://www.andygalpin.com/ Book: Unplugged: Evolve From Technology To Upgrade Your Fitness, Performance, and Consciousness (Brian MacKenzie and Andy Galpin):  https://www.amazon.com/Unplugged-technology-upgrade-performance-consciousness-ebook/dp/B072PWGV5J/ref=sr_1_4?dchild=1&keywords=unplugged&qid=1589233163&sr=8-4 Dr. Andy Galpin YouTube: https://www.youtube.

Adam Bornstein is an award-winning fitness and nutrition writer and editor. Formerly the editorial director for Livestrong.com and fitness editor for Mens Health, currently the fitness advisor for Schwarzenegger.com as well as the Chief Nutrition Officer for Ladder Sport (Lebron James and Arnold Schwarzenegger’s supplement company). He has also contributed to and been featured in The New York Times, Fast Company and GQ, and is the founder and CEO of Born Fitness and Pen Name Consulting. More importantly, Adam is a a great human being, a close friend, and a very smart entrepreneur who’s built his own successful businesses while consult other big brands. I call him, “The Ghost In The Machine” because he’s the person responsible for the successful growth of many big companies and brands, while being the mastermind behind the scenes that you never hear about. In this episode we talk about the path to success, failure, knowing your audience, and the two critical principles. Let's go. IN THIS EPISODE YOU'LL LEARN The governing compass that points you in the direction of how to measure yourself; which is a key to taking the RIGHT action.Why you need principles so that your blood, sweat and tears go into the right area and fulfill you.Adam’s two governing principles (based on his values) that guides who he hires, how he markets, what people he surrounds himself and what experiences he creates.The questions to ask yourself that will help you set the behaviors to achieve the things you want in life.Why knowing your audience is THE first step to building a fulfilling business AND life.How painful life lessons changed what I valued and changed the direction of my life, both personal and career.How your ‘negative” experiences can become tools to build a better future if you choose it.The #1 characteristic needed to be able to change yourself, the people around you, and your business.Why “creating something of value for people” and showing people you care can be the business combo and will lead you to success for life.Why you need to do the tried and true methods, then iterate them and improve, instead of re-inventing the wheel.How listening to your gut can lead to you making the right decisions for you. Adam explains from personal experience how turning down a huge financial opportunity that wasn’t aligning with him turned out to be the best decision (despite not being clear at first).The formula for who you should listen to, advice vs. opinion + believability.The weaknesses should you strengthen and which ones you should outsource to someone else and not waste time on.The principles Adam gives to the “young bucks” about building a business in the fitness industry.The ONE thing that won’t ever go away and what you should focus on, this is an Evergreen principle.A powerful question that Adam asks that will help you protect your business and help you innovate long-term.Why you must put yourself in challenging situations when times are good and great, and specific tactics to work on your resilience. And much, much more. LINKS AND RESOURCES Adam Bornstein: http://www.BornFitness.com Adam Bornstein Instagram: https://www.instagram.com/bornfitness/ Ladder Sport: http://www.LadderSport.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Vigor Life Podcast · EP105: How to Learn for Success, the Unicorn Approach and Overcoming Challenges w/ Mark Fisher Mark Fisher is one of my favorite humans, a close friend, and the co-owner and Ninja Master of Mark Fisher Fitness; is one of the most successful gyms in the history of the fitness industry. Within its first five years, MFF grew from a single personal trainer to a staff of over 35, more than 800 members, and its own studio in midtown Manhattan. Earning it a spot in on the prestigious Inc. 500 list of fastest growing companies in America in 2015. With a reputation as the fitness home of choice for the Broadway community, MFF has been featured in Forbes, The New York Times, New York Post, The Wall St. Journal, NY1, and more. Living by their mantra, “ridiculous humans, serious fitness,” MFF provides progressive training and nutrition protocols in a delivery system of subversive humor, fantastical imagery, and outrageous antics. Mark and I tend to have these conversations frequently, so it was great to record a podcast with him. In this episode we discuss the challenging times, the science behind overcoming adversity, how to lead people and teams through this and stand the test of time. We also dive deep into how to learn for success. This is a must listen to matter what industry you work in. Let's go. IN THIS EPISODE YOU’LL LEARN What's valuable right now during this emotional time - the two things that are key and the fine line between them.Why we don’t want to be emotionless, because emotions help us make decisions, but also have to understand that emotions are flawed. We discuss how to navigate them.Practical coaching examples for how to help a person who is stuck in ruminating, verses someone not processing and burying their emotions.How to bring healing to yourself by being a light to others; action, service, and giving creates a positive feedback loop.Why there is no successful repression, it’s going to show up somewhere, which is why we must deal with it. Working it out is not enough!Why asking the hard questions is the only way to start working on dealing with adversity and what you should be asking yourself.What we’re learning, changing our minds on and where we’re finding meaning during these times.What Mark thinks about visioning, goal setting, and writing out what you’re going to achieve.Productivity, developing skill-sets for the future and wrestling with what matters most when it comes to work.Why THIS is the time you must be brutally honest about what you want in every area of your life (and what you have to keep, add, and let go).An unusual tip and exercise that may seem counterintuitive but will create breakthroughs for you.What “Tomorrowland” is and how it can help you envision the life and business you want to create then reverse engineer it by looking backwards.Our thoughts about the law of attraction and is it really B.S?How Mark and I brainwashed ourselves from books, courses, mentors, and collected role models in the areas of our life we wanted to grow.Can a book really mentor you? Our thoughts around getting the most out of reading and learning how to learn. And so much more. LINKS AND RESOURCES Mark Fisher Fitness: www.MarkFisherFitness.comMark Fisher Instagram: https://www.instagram.com/markfisherhumanbeing/Business For Unicorns: www.BusinessForUnicorns.comVigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriberLuka Hocevar Instagram: https://www.instagram.com/lukahocevar Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Vigor Life Podcast · EP104: Principles of Coaching & Career Success, Skillsets You Need for the Future w/ Eric Cressey Eric Cressey is the world’s leading expert on sports performance, especially in the baseball realm. He is one of the most trusted and recognized strength coaches in the industry. He also recently became the New York Yankees Director of Player Health and Performance. I met Eric Cressey close to 15 years ago when I traveled to Birmingham, England to attend a seminar he was speaking at. That talk inspired me devour every article he wrote for T-Nation, and elsewhere. I also bought every product he created, studying it countless times over, and travelled to his first CSP location to learn from the best: him. Over the last decade and a half Eric has become a close friends. He is someone I continue to learn from. He is also someone I believe all coaches should look to as a role model when it comes to setting the highest standards of operating in this industry. This one's a must if you're a coach, or an aspiring one. Eric and I talk about everything from the principles of coaching and career success, to the skillsets that are a must if you want to build a successful career in the industry moving into the future. Let's go. IN THIS EPISODE YOU’LL LEARN The one principle of success that isn’t shared enough and yet is a key in achieving anything worthwhileWhy the foundations and basics in training and understanding the body are still so important when it comes to being a great coachMy story about meeting Eric and following him as a role model in his dedication to his expertise and the details, and what you can learn from itHow having tools to prevent you from looking bad is driving mediocrity and what it takes to stand out in today’s marketplaceWhat Eric learned from training around some of the strongest people in the worldEric’s insights on how to get around the best in the industry and speed up your career; he believes it’s easier than everThe upside’s of social media and how to connect with your role models and get mentorships and internshipsWhy you can’t say you didn’t have the resources to become a great coach in 2020 and examples of how to gain incredible amounts of knowledge for freeThe 4 ways to break through the white noise and stand out in the industry when going onto media platforms and creating contentHow to get your foot in the door with the “right” people that can accelerate getting yourself out thereThe must skill-sets to build and have in the future to be able to get your name out there and get more people to discover youWhy writing well is STILL a competitive advantage and fewer and fewer coaches do it at a high enough level, here is how to get aheadWhy if you’re an entrepreneur you should re-consider complaining about not getting government help and what you should be focusing on insteadInsights on what Eric is doing with the New York Yankees to help everyone collaborate and improve as a team And so much more. LINKS AND RESOURCES Eric Cressey: www.EricCressey.com Eric Cressey Instagram: https://www.instagram.com/ericcressey/ Cressey Sports Performance: http://cresseyperformance.com/ Elite Baseball Development Podcast: https://podcasts.apple.com/us/podcast/elite-baseball-development-podcast/id1457825804 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Vigor Life Podcast · EP103: Lessons on Overcoming Adversity, Leadership, and Creating Success w/ Martin Rooney It's the third (and definitely not the last) time that Martin Rooney will be on the show. Martin never disappoints. With his decades of experience in the industry he shares wisdom on everything from how to navigate difficult times and show up as a leader, to turning adversity into triumph, tactics and strategies to be productive and come out on top, and the many many lessons found in his new (must read!) book, Coach to Coach. We also talk about the most important aspect we should all be focusing on right now: connection – whether it be business or personal. Let's go. IN THIS EPISODE YOU’LL LEARN The most important question being pressed into our homes is “revealing”The weaknesses this experience is revealing about our financial situations, careers, family, relationships, health, daily routines and disciplinesThe two factors that control whether you’ll be stressed, anxious, and stuck in the same place or go backwardsHow the magnifying glass that has been put on upon us can create awareness that is a catalyst to changeThe analogy of the caterpillar and the butterfly and why you can’t succeed without the struggleThe 3 P’s we use to develop confidence and specific examples of how you can build yoursWhy you’re not dreaming big enough and what we think about the law of attraction (is it all BS?!)What Martin believes has been the most productive thing in his life and how you may be missing it in yoursDuring crisis you don’t get to build culture, but you can start now building it for the next timeThe one “C” that is the foundation of everything whether personal or business and how/why it will stand the test of time no matter what happens with technologyWhat to watch when you're having a down day and want to get fired up in the morningThe principles and foundations of world class coaching and how to light a fire in your belly for this incredible vocation And much, much more. LINKS AND RESOURCES Book: Coach To Coach - An Empowering Story On How To Be A Great Leader (Martin Rooney): https://www.amazon.com/Coach-Empowering-Story-About-Leader-ebook/dp/B085LV43LL/ref=sr_1_1?dchild=1&keywords=coach+to+coach&qid=1587944975&sr=8-1 Martin Rooney Instagram: https://www.instagram.com/themartinrooney/ Training For Warriors: www.TrainingForWarriors.com Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Vigor Life Podcast · EP102: Why You Should Train Your Tendons, the Best Training Split, 6 Steps to Great Communication Back with another Q & A episode where I cover some things in more detail while also doing some rapid fire answers that are practical and tactical. I go over everything from the importance of training tendons, and how it transfers to being more bulletproof, to improving performance from strength to speed and agility. I also share my favorite training splits, discuss whether conjugate training is good for beginners, my thoughts on intermittent fasting, whether you should train cardio more, and an approach to improve your communication. I dig into many questions and give some insights that will hopefully help you improve your training, business, and life. Let's go. IN THIS EPISODE YOU’LL LEARN Why training tendons is not just a nice thing to add but rather a must if you want to be more protected from injury and improve your overall performance.The 3 ways I add tendon training into programs and the exercises you can use to work yours.The best ways to train mobility and flexibility when you strength training and do other activities.How you know when to apply specific exercises over others. My 3-step thought process.Intermittent fasting, how and when to use it, and when to pull it out of the toolbox (for yourself and your clients).Conjugate periodization, whether or not it's good for a beginner lifter, and how to apply it.A 6-step process to improve you communication and get better results with your clients, team, your partners, and in your relationships.An insight to get you fired up during these crazy times and why you should get (and be) excited. LINKS AND RESOURCES Yo! The Business And Fitness Podcast: https://podcasts.apple.com/us/podcast/yo-business-fitness-podcast-luka-hocevar-steve-krebs/id1469792879 Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Is your life Groundhog Day? Well it might be the secret to your nutrition success. In this episode I answer your questions about nutrition. I also share my coaching method and tips for how to answer clients questions surrounding things like Netflix nutrition documentaries, anti-inflammation diets, what's best and how to succeed in a big box coaching environment. Tune in as I dive deep into these subjects and give useful coaching and communication principles. I also deliver some deep food for thought to help you address yourself and biases you may not even know that you have. Let's go. IN THIS EPISODE YOU’LL LEARN: The 3 things ALL successful athletes, entrepreneurs, and straight up winners, focus on, and what you MUST focus on to achieve your goals.Why your days are probably not inspiring on the daily and look more like Groundhog Day; and why that's a GREAT thing.What to do when a client comes to you with advice from a Netflix documentary or a friend and wants to change their diet against your advice.What to say and the questions to ask to turn any crucial conversation on nutrition with your clients around. The weakness that you have to drop if you’re going to become the greatest coach you can be.Anti-inflammatory diets and what you really need to focus on first. I break down the 3 levels of importance including some supplements that help.The biggest mistake you’re making as a coach and how to fix it.Methods to get clients to add and subtract calories throughout their day without overwhelm.How to differentiate yourself as a coach and grow your business in a big box gym or as an independent contractor.I'm also dive into details surrounding a special promotion that I'm running to celebrate passing my own 100th episode milestone. In honor I'm giving away some awesome books, supplements, and other goodies. LINKS AND RESOURCES: Book: Change Maker Academy - Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career: https://www.amazon.com/Change-Maker-Passion-Powerful-Successful/dp/1948836556/ref=sr_1_2?keywords=change+maker&qid=1583959173&sr=8-2 Book: Coach To Coach - An Empowering Story About How To Be A Great Leader: https://www.amazon.com/Coach-Empowering-Story-About-Leader/dp/1119662192/ref=sr_1_1?keywords=coach+to+coach&qid=1583960157&sr=8-1 Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

I have been friends with Mike and Steve for years. Mike being one of my closest, and Steve a close friend and business partner for over a decade. We’ve all been through a lot in our lives – messing things up big time, and learning the hard way. Thankfully we continued to take the lessons, ask for help, and dedicate ourselves to improving and growing. So much so that we've made coaching others to a better place—whether in fitness, business, or life—part of our careers. The conversation I wanted to have with these men was one of how to navigate the current world for men, and live a powerful, purposeful and fulfilled life in every way. It just so happens that Mike’s book “New Man Emerging” came out not long ago and it’s dives heavily into that exact topic – which opened up the conversation to not only our thoughts and experiences surrounding the subject, but also the book and how it guide’s men to improving every area of their life. In this episode—which also happens to be our 100th—we share our stories, insights, mess ups, and the wisdom we have learned as a result of them to help you overcome the struggles you may be facing in your life. Let's go. IN THIS EPISODE YOU’LL LEARN: What made Mike get up in the middle of the night and start writing a book about men living a powerful, purposeful and fulfilled life.What it means to be a powerful man in today’s world.The key to shifting just about everything in your life, and how to take the first step to make that shift.Why pain shared is pain divided and happiness shared is happiness multiplied, and why we must share to connect.Why being powerful is NOT being forceful. We discuss the difference.Why communication is a catalyst to being powerful and influencingyourself, your partner, family, teams and community.Why all the things in life don’t mean s@*t without relationships, and how important it is to recognize this.Why deliberate practice and building a skillset in THESE areas is crucial to your success.Why having the right tribe is essential (not a “good to have”) when it comes to a purposeful and fulfilled life.How to re-shape the narrative of being successful in your career and believing it will carry over to other areas of life (don’t be defined just by what you produce)The reason working harder may not be the solution.No one is successful on their own and the reason why the “self-made man” mindset is killing your relationships, career, and your health.How the industrial revolution changed the way families operate and why we must find a way back to better connections and conversations.How to know if you're holding yourself back because of the fear of judgements from others and how to change it.Why you should “Collect role models” to get a pathway to becoming the man you want to be.If your narrative is that relationships don’t work, and people leave,then your behaviors will match that. And much, much more. This is a full on episode. LINKS AND RESOURCES: Mike Desanti: https://newmanemerging.com/ Mike Desanti Instagram: https://www.instagram.com/mike_desanti/ Book: A New Man Emerging - An Awakening Man’s Guide To Living A Life of Purpose, Passion, Freedom & Fulfillment (Mike Desanti): https://amzn.to/2T53DGG Book: Conversations with God (Neale Donald Walsch): https://amzn.to/2HBIZbx Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

After over a decade of working with clients from all walks—as well as consoling fit pro’s—has taught me that the “You can do it!” rah rah approach doesn’t work, most of the time. This fact was also affirmed in my years of studying coaching, change psychology, behavior change, environmental sciences, pedagogy and communication. So what does work? It's simple. Having a better approach to coaching. Telling clients what to do and then saying, "they're not committed" when they don't do it doesn't solve your problem, it creates one. In this episode I share the insights that do solve it. I dive into everything from the language and communication style I use with my clients to get them the greatest results, to the five things you MUST do if you’re going to be the best coach, communicator and leader. If you're a coach in any capacity this is a must listen. Let's go. IN THIS EPISODE: Your client’s aren’t making “bad choices” – I explain what's really happening and how to fix itThe reason all your knowledge in fitness and nutrition won’t help if you don’t understand and eliminate this ONE thing from your clients perception How to help your clients eliminate the roadblock that are holding them back The exact language to use to keep your clients from putting up walls that prevent you from coaching themWhat you have to do first before becoming the most effective coach in any area. This one will surprise youWhy expectations and agreements are a MUST in any gym programSentence stemming and how using it can help you unlock your clients “next step” for themAn exercise that will allow you to help your clients overcome their fears The coaching super power most lack and how I stumbled upon a little known way to develop it The judgment check and why you’re most likely judging your clients out of results The power of making each session memorable and how to make it happen  LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.VigorGroundFitness.com Book: You Are Not Your Brain - The 4 Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life (Jeffrey Schwartz): https://www.amazon.com/You-Are-Not-Your-Brain/dp/1583334831/ref=sr_1_1?ie=UTF8&qid=1508833146&sr=8-1&keywords=you+are+not+your+brain Vigor Ground Fitness and Performance Facebook: https://www.facebook.com/VigorGroundFitness/ Book: Conversations with God: https://www.amazon.com/Conversations-God-Neale-Donald-Walsch/dp/0340693258/ref=sr_1_3?s=books&ie=UTF8&qid=1508833393&sr=1-3&keywords=conversations+with+god Vigor Life Podcast on iTunes: https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Chris has worked with elite players in rugby for almost two decades and has a reputation for developing players at the highest level – enabling them to withstand the test of time, and have long fruitful careers. Over the past year I have had the pleasure of getting to know Chris on a deeper level, and decided that it was time to get him on the podcast. During our discussion Chris shares the lessons he's learned in his 25 years as a Strength and Conditioning. He shares his insights around building trust with clients, the different phases of development, program design, how to become a great coach, and so much more. In this episode you’ll get wisdom from one of the world's great Strength and Conditioning coaches. Wisdom that, if applied to your coaching, will save you from making a lot of mistakes in your own career. Not to mention help you withstand the test of time, and differentiate yourself as an elite coach. Let's go. IN THIS EPISODE YOU’LL LEARN: How Chris got started with one of the best rugby teams in the world. Why years working as a personal trainer helped Chris become one of the world's great Strength and Conditioning coaches. How Chris got into training world-class athletes. He shares the foundation that led him there. Why percentage based training is dead and what makes much more sense.The 4 quadrants of athlete/client development and how it applies to pretty much everyone.A big reason why the sets, reps, time under temp, rest periods, etc. in your nicely organized program design spreadsheet may be a waste of time.“Physical preparedness is not the event.” We discuss the meaning behind this statement, and why you need to understand it when training your clients. The definition of VBT (Velocity Based Training) and how can it be used with any client to get better results and create a better overall training experience.The importance of mindset, recovery, nutrition, how they can nudge results forward, and why we must focus on them.What Chris means by “stimulus for the day” and how to apply it to anyone’s program to make it simple.Why if you add something to your program you have to take something away and why not doing this is a big mistake. The biggest insights for up and coming coaches.  And much more. LINKS AND RESOURCES: Chris Tombs Instagram: https://www.instagram.com/christombs71/ Seattle Seawolves Rugby: www.SeattleSeawolves.com Seattle Seawolves Rugby Instagram: https://www.instagram.com/seawolvesrugby/ Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Years ago I crashed and burned. The cause of my burnout was a decade of working like crazy and not sleeping enough... to the tune of 3-4 hours a night. This led me to go to the doctor and get tests done. The results of those tests led me to overhaul my health and prioritize sleep. I’ve done a podcast on sleep before, but when I heard Nick Lambe's talk at an event we were both speaking at, I knew I needed to bring him on the show. Nick spends the most of his time coaching clients on how to fix their sleep patterns. Sleep—more specifically, getting enough sleep—is an important topic that, for many of you, may be the single most important thing you can do to help your health, wellness, performance, and happiness in 2020. In this episode Nick and I talk about the real world ways you can help improve sleep, the real dangers of not sleeping enough, as well as the practical tactics and strategies that Nick uses to get results for his clients. We also talk about how coaches can (and should) educate themselves on the importance of sleep. In particular, how to help improve the sleep patterns of their clients. This episode will give you strategies that will not only benefit your life, but also help you get better results, and become more valuable to your clients. Let's go. IN THIS EPISODE YOU’LL LEARN: How Nick, a strength and conditioning coach, became a sleep coach.How improving your sleep will improve every area of your life and make you a better and nicer person.How to know if you're putting enough emphasis on sleep.Why most chronic sleep issues are behavioural, but can start with a life event such as an injury, new career or stress. We discuss how to overcome the issue so that it doesn't become a pattern.How thoughts can affect your sleep and create a vicious cycle of insomnia.Why people are affected by sleep and the practical lessons you can apply to your life to change bad sleep patterns into good ones. We give some powerful real world examples which you will be able to apply to your life. Why sleep MUST be coached to clients and not just given to them as a “sleep hygiene” list.Why what you associate your bedroom with is critical for quality sleep. Learn the “2S” acronym that is the only thing you should be using it for.Blue screens aren’t as bad as we think. Nick shares what you should really focus on.The 3 big reasons you should get rid of your sleeping pills now!Powerful and practical insights that can improve your sleep fast. And much more. LINKS AND RESOURCES: Nick Lambe Instagram: https://www.instagram.com/theonlinesleepcoach/ Sleep Coaching Workshop: www.sleepcoachcourse.com/event-details/1-day-sleep-coaching-workshop Sleep Coaching Course: https://www.sleepcoachcourse.com Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

I've known Dr. John Rusin for over 6 years now – both as a friend and colleague. In that time I've had the pleasure of hosting John at four events, including the PPSC certification – which brought together 110 coaches from all over the world. In 2020 John's Pain Free Performance Training Certification course will be certifying close to 5,000 coaches all over the world because it straight up works. I love talking with John on the podcast because it's a chance for us to catch up and discuss how our thinking and experience around training has evolved. In particular, what we do with clients to get the absolute best results. In this episode I talk to John about sequencing, quality of reps, the structure of a great training session, rep ranges, pump work, and everything in between. Expect some great insights that will help you improve the training and coaching of your clients as well as your own training. Let's go. IN THIS EPISODE YOU’LL LEARN: How to use John’s P4 model (Prepare, Prime, Perform, Pump) in your own training to maximize gains The biggest mistake people make when taking a one dogmatic approach to their trainingThe definition of the “meathead de-load” and why you’re probably doing it (and why you shouldn’t!)What a true max effort method lift is and how you can rotate exercises and reps for maximal results and pain-free performanceWhy you should only “sprinkle in” true max effort reps and have them be absolutely pristineWhy the volume in a program should come from pain-free volume in the supplement and assistance work in training Why the KEY to working on your reps is based on your daily performance NOT on structured percentages (we reveal some methods we use)Why it’s not the smartest training 4 big lifts in the 1-5 rep range in the same session and what ranges to useHow to use energy system training to enhance your recovery and bring your lifts up (yes, cardio can bring your lifts up!)Novelty and why it’s so important for buy in – as well as getting better resultsHow to make a BIG difference with “slight variations” in your daily training programs and how it addresses the dynamic stabilityHow to de-construct the program for someone that has been in pain and switch it up so they get stronger and build muscle pain-freeHow to apply tools, methods, and exercises you like into your programming and STILL stick to the principles that will help you succeed with your training And much, much more. LINKS AND RESOURCES Dr. John Rusin: https://drjohnrusin.com/ Pain Free Performance Training: https://getppsc.com/ Dr. John Rusin Instagram: https://www.instagram.com/drjohnrusin/ Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

When I first met James Foster a little over 6 years ago it was an instant connection. At the time, we were both helping each other grow. Myself helping him grow his BJJ dojo, and him teaching me BJJ. But the lessons did not end there. James, a 20 year BJJ veteran, has been highly respected in the BJJ community for a long time. In the the last 6 years however, he has made some serious achievements both personally and professionally. His two most notable achievements are being named the 3x ultra-heavyweight BBJ World Champion, while also growing his dojo to the biggest in Washington State with an ever growing program for kids. In this episode we talk about everything from mindset, to practice, and the “secret” to becoming the best in the world. We also dive into how to apply these lessons to your life – whether you're coming from the world of business or not. We also talk about the art and science of coaching and the importance of it in every training session and moment. Let's go. IN THIS EPISODE YOU’LL LEARN: The principles and characteristics of a champion that breed success in sport, coaching, business and lifeWhy you need to "be real" with yourself, and respect / know that being perfect isn't the key to successWhy leading from the front in your business is a must, despite the cliché. We breakdown what it actually means to lead from the frontThe reason why competing will give you a reality check in how good you areWhat “IASM” means and why it’s a key to charging more and valuing yourself more in business and lifeThe foundational skillsets and mindsets of an excellent coachWhy it’s important to take advice from people that have been there, done that, and are STILL doing it – and how this will help you achieve longevityWhy knowledge + experience + results + longevity = a great coach  Why you CAN learn from everyone and the importance of keeping an "empty cup", especially if you're a young and/or new coachHow to earn your respect in the industry, grow your business and do what most aren’t!Why you must never lose the pulse of your culture in your business, or anything else in life if you want to improveWhy you should always work on the things you’re not good at And a lot more. LINKS AND RESOURCES Foster’s BJJ:  https://fbjjonline.com/ James Foster: https://james300foster.com/ James Foster Instagram: https://www.instagram.com/james300foster/ Book: Range - Why Generalists Thrive In A Specialized World (David Epstein): https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484/ref=sr_1_1?keywords=range&qid=1576771049&sr=8-1 Book: Give and Take - Why Helping Others Drives Our Success (Adam Grant): https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986/ref=sr_1_1?crid=3MALXMI37ZB9T&keywords=give+and+take&qid=1576771286&sprefix=give+and+take%2Caps%2C368&sr=8-1 Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

I’ve spent the last two decades studying with the best of the best to learn how to get the best results (through training) for myself and my clients. A standout lesson in my years of training and experimentation came from Mike Robertson and Bill Hartman. These two very smart men gave me a structure that simplified what to include in each session, along with a lens to view my programs through to ensure that I'm getting the best results for my clients, and myself. Their method has since became the framework for how we write most of our training programs here at Vigor Ground for both our personal and group training clients. In this episode I break down each “R” of the R7 system and the principles and science behind it. I also go into what it looks like in the real world of exercises and programs. This is a must listen if you train clients. Let's go. IN THIS EPISODE YOU’LL LEARN: Why most people are living on the “fight or flight” part of the spectrum of their nervous system, when they should instead address the first two “R’s” in their program to ensure that they're getting the best results out of their trainingWhy people can foam roll and warm up too much and then not get the results from trainingWhat “Release” is and how it can be a huge factor in feeling better and performing better in your trainingThe R7 protocol and how it creates a flow of the training session from low intensity to high intensity to recoveryHow to decrease stiffness and pain and improve mobility. I give you the specific strategyHow to improve biomechanics position and autonomic balanceWhy if you have to foam roll everything you’re doing it WRONG, and why this is a tell tale sign that you need to check your program!How to restore position, balance inhalation vs exhalation, improve mobility with two exercises in the “Reset” stageThe most powerful reset you have in your arsenal is high quality exercise technique and program designThe three-step process to warm up in your “Readiness” stageThe warm up that sets the stage for your entire workout, and how to make it a priority in your training sessionsWhy everyone should do reactive/power work, whether in private, semi-private, or groups – from pro athletes to 70-year olds Programming from the neural to the metabolic spectrum and how to use it in your programs And much, much, more. LINKS AND RESOURCES: Complete Coach Certification: http://completecoachcertification.com Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Recently I was down in San Diego for an event my friend Craig Ballantyne was putting one. While there Jay Ferruggia and I decided to take the opportunity to visit the famous Glute Lab to train with our friend Bret Contreras. AKA “The Glute Guy.” Apart from a great training session, we got to talking about training, which led to this podcast episode. In it you'll get some powerful insights on program design, joint-friendly training, building muscle (at any age) and how to stay in the game forever – along with some industry secrets, and much much more. The three of us have a combined 60 years of coaching experience under our belts, and have been training personally for 25 years or more years (each). This hour of power is a look into what works in the real world, and why we were wrong about some things that we only learned through decades of experience coaching clients. This is a "must listen" episode if you're a coach. Let's go. IN THIS EPISODE YOU’LL LEARN: The big mistakes most people make when programming for building muscle and why you will fail if you do thisWhy you’re doing too much and not doing it well enoughWhy talking smack about machines was mistake and why we love machines and how to use themWhy joint-friendly training is the solution for long-term strength, muscle, performance, and feeling greatThe exact model Bret uses to get people results month in and month out, for the long haul (steal it!)Jay’s secret on sequencing exercises and why NOT to start the day with the big lifts - this is a game changer when you implement itHow I cycle bilateral and unilateral exercises as main exercises, rotate joint-friendly lifts, and change the reps of my PR’s to constantly improve What should you focus on the most: Intensity, Volume, Frequency?The ideal training splits for most people and the break down of what has been the “bread n' butter” in getting results for our clients us for decadesThe key to longevity in the fitness game as coach. We share our wisdom from decades of work and many mistakes And much more. LINKS AND RESOURCES: Bret Contreras Website: https://bretcontreras.com/ Jay Ferruggia: http://jasonferruggia.com/ Book: The Glute Lab - The Art and Science of Strength Training (Bret Contreras): https://www.amazon.com/Glute-Lab-Art-Science-Training/dp/1628603461/ref=sr_1_2?keywords=the+glute+lab&qid=1574934576&sr=8-2 Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

At Vigor Ground we teach that there are four components to success in a body transformation: training, nutrition, mindset, and recovery – with mindset being the integral center. Despite the importance of mindset, many people ignore it – which can lead to bottlenecks and failed results. In this podcast I go over 14 lessons and strategies to improve your mindset so you can build success, no matter which area of life you want to improve. This episode is a must listen if you have ever struggled to reach a goal in the past. It's also a must of you coach people in any capacity. Let's go. IN THIS EPISODE YOU’LL LEARN: Why thinking bigger and bolder is a MUST—not selfish or “unrealistic”My realization of having to do more of less, and why destroying yourself with work will prevent you from changing your life and your businessWhy I believe that every day that you hesitate to share your gift with the world is selfish. And why I started creating more once I realized this truthOmnipresence – why being everywhere all the time can help you, and how to do itThe 5 questions that will have you set your ego aside and help you grow from week-to-week Why you may think you know better, but you don't. And how to change this mindset if you have itHow to be more resilient and anti-fragile—which is foundational in the world of entrepreneurship (and life in general)The way I deal with struggle and turn it around to strengthen my mindset and resolve3 things you must do on a daily basis in the “mindset gym” to become unstoppableAnd much more… LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

We live in a time when there's more information than ever on nutrition and fitness readily available at our fingertips. Despite that, obesity rates are on the rise and overall health is declining. If you're interested to learn about nutrition for transforming your body—or an individual you are coaching—you could go online and study the many reputable sources available and know just about everything about it in as little as 2 weeks. I’m talking about the calories to eat for certain goals, the macro breakdowns, the foods that make sense and align with your goals, etc. Sure, you may say there's more to it than that. But in that time you would know more than enough about "what" is needed to achieve your desired transformation results. Where things get fuzzy is in the "how". This goes for coaching too. To help you crack the code, the focus of this episode—and the next couple ones—is going to be the "how" of nutrition coaching. In particular, HOW to get people to move the needle and eat their "what" more frequently and consistently. While this episode may talk to the coach, it’s very powerful for anyone looking to make a change in their lifestyle and nutrition in general. So if you're interested in nutrition, and want to learn how to crack the "how" code, this is the episode that will help you get results for yourself and your clients. Let's go. IN THIS EPISODE YOU’LL LEARN: Some of the most common “what's” when it comes to nutrition, that you may already know, but probably don’t doWhy some people continue to look deeper into the “what" of nutrition to get better results when the answer actually lies in the “why" and "how”The 6-steps of results-based coaching and why things aren’t as easy as 1,2,3How to gather the right data and “build a story” around the client – the missing piece in any successful long-term transformation “As a _____, I want to ______ so that I can ______.” Why this is a template to help you find out what a client wants most right now, and why knowing the blanks in this statement is crucial when helping anyone achieve resultsHow to build a next step for each individual client into the plan and avoid a common mistake that almost everyone makesWhy there are no “should’s" in nutrition coaching, only “what is” and the reason you should use OBDM (I tell you what this is in this episode)The missing key to finding expectations and trade off’s and how it can eliminate a lot of roadblocks to keep things moving aheadThe 4-step process to move clients from thinking about outcomes/end results, to the behaviors that will lead them to their goalsWhy identifying small wins and bright spots is SO important and how rigid plans can lead to short and long-term failure The A-B-C list and how discovering limiting factors takes away the stress of changing nutritionFiguring out the RIGHT type of action for you  And so much more. LINKS AND RESOURCES: Blog: Detox From Diets (The Truth About Why Diets Fail And What To Do About It): http://vigorgroundfitness.com/detox-diets-truth-diets-fail/ Why Diets Fail And How To Achieve Fat Loss Forever Seminar: https://www.youtube.com/watch?v=u2qomf1JiDU&t=785s 7 Nutrition Principles To Keep The Weight Off And Insight On Vigor Ground Nutrition Coaching: https://www.youtube.com/watch?v=LbHy4DxDKnQ&t=695s Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Dr. John Berardi co-created the number one nutrition coaching program and certification in the world, Precision Nutrition. He is responsible for shifting the fitness industry's perception of nutrition coaching, and is the reason many coaches are better equipped to help their clients succeed. I’ve been fortunate to call John a friend and mentor for over a decade. I watched him take Precision Nutrition from an idea to an industry leader, and learned so many things from him along the way. The majority of Precision Nutrition was sold not long ago for $200 million. After the sale, JB turned his sights to helping others in the industry that gave him so much – which led to writing of his new book, “Change Maker” and the launch of the Change Maker Academy. This podcast was recorded during my my fireside conversation with John at the Vigor Ground Fitness and Business Summit this past September. We went deep into his thoughts on... 1. The fitness industry, how it has changed—and continues to—and the things new coaches MUST think about to become successful 2. The fast track to success and how to get on it. (John shares his tips for coaches who have been in the industry for a while and are having a hard time navigating this confusing time) 3. The 3 most important things you have to figure out before copying others "success" – that few people do 4. John's “squint the eyes” strategy to figuring out the principles of success, and why he uses it 5. The best marketing principles wrapped out into 3-steps - the Tripod Marketing Model  6. A powerful method to get constructive feedback and why nothing worth doing can be done alone 7. How to build a great content machine like Precision Nutrition and why you shouldn’t!  8. Why coaches should be paid more appropriately for the important work that they/we do, and how to change it so that they/we are 9. Why teaching business and entrepreneurship is NOT the best thing to do for coaches  10. What lane should you be in when it comes to your career and why this is the FIRST decision you must make 11. Having an origin story, and why having one is foundational to your career—in fitness and anything 12. The “Sports Bracket Strategy” to deciding priorities and which one wins 13. The T-shaped model of skillsets you must develop to become the best at your craft 14. And SO much more… LINKS AND RESOURCES John Berardi website: https://www.johnberardi.com/ Precision Nutrition: www.PrecisionNutrition.com John Berardi Instagram: https://www.instagram.com/drjohnberardi/ Change Maker Free Resources: www.changemakeracademy.com/downloadable-forms/free-download Book: Change Maker - Turn Your Passion for Health and Fitness into A Wildly Successful Career (John Berardi): https://www.amazon.com/Change-Maker-Passion-Powerful-Successful/dp/1948836556/ref=sr_1_1?keywords=change+maker&qid=1569955645&sr=8-1 Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Kelsey Heenan and her husband Dennis are amazing humans. I met them over a year ago, and was so happy that they were able to present at this year's Vigor Ground Fitness and Business Summit. At the Summit, I got the chance to learn more about Kelsey's story, and how it led her to the work she now does with HIITBURN. We talk about it in this episode, but Kelsey went from being a college athlete, to a serious eating disorder—which she overcame, and discusses in this episode—to becoming a teacher, to now helping people take control of their body through the online coaching work she does with HIITBURN – the business she started with her husband Dennis. HIITBURN has since evolved into a worldwide phenomenon. It helps thousands and thousands of people globally reach their goals with a series of different coaching programs that are designed and led by Kelsey and Dennis. We talk about everything from how to recognize an eating disorder—or disordered eating—and how to address it. To what led Kelsey to online coaching—in particular, how they got started and all the obstacles they overcame—and how to develop your own voice, build your brand, and a whole lot more. This is a must listen to podcast if you’re looking to transform your body and/or build your business and brand. Let's go. IN THIS EPISODE YOU’LL LEARN: Kelsey’s dedication to basketball and how her focus on being the best athlete led to an eating disorderThe crucial conversations that led Kelsey into getting help and how she overcame the eating disorderThe catalyst that got Kelsey into coaching and the steps her and Dennis took to be able to grow their online businessWhy a good relationship with food is key before getting into too much X’s and O’s and what diet is bestThe KEY to unraveling your voice to help you create your own brand online How to find out what content you should create to increase your audience and engagement Kelsey’s top 3 insights on building a successful online coaching business that stands the test of timeThe best way to get results in advance and have prospects wanting to work with you and join your programIf you’re running a challenge, what type should it be and what you NEED to know before you start itThe reason many programs won’t stand the test of time and become a successful online business, and how to keep it from happening to youWhat Kelsey does to stay in great shape (it’s less training than you’d think) LINKS AND RESOURCES Kelsey Heenan Instagram: https://www.instagram.com/thedailykelsey/ HIITBURN Instagram: https://www.instagram.com/hiitburn/ Intuitive Guide: https://thedailykelsey.com/intuitive-eating Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Eating Disorder Resources: UCSD Eating Disorders: www.EatingDisorders.UCSD.edu The Center Of Balanced Living: www.CenterForBalancedLiving.org Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Methods are many, principles are few. Methods change, but principles never do. This is one of my favorite sayings. It also drives the direction of successful program design – for both your clients, and yourself. When it comes to program design, it's great to have as many tools in your toolbox as possible. BUT, those tools will only be effective when they’re used with the principles that shaped them in mind. In this episode, I dive into this concept deeper – discussing program design and some of the principles I use to build body transformation programs. I also give some strength training program examples. The episode is also the first part of my masterclass on program design and building results-based training programs. Both of which I will do more of—in addition to answering more questions about training programs. Dive in and extract as much value as you can to build your own training programs for both you, and your clients. Let's go. IN THIS EPISODE YOU’LL LEARN: How working with a wide group of people—from all walks of life and fitness levels—built my skillset of coaching and program designerThe program design rules of the road, and the principles that should guide the design of any programHow to discover goals, use assessments, and other variables to get the best starting point for your program designWhether or not you can use templates to design programs, and if you can individualize programs using themWhy you should write programs, not workouts, and how to reverse engineer to create the best program for your clientsDifferent periodization models you can use and different frequency of training templates for best resultsThe hierarchy of fat loss training and what to do if a client only has a certain amount of time to training each weekThe R7 system and how a 60-minute session may break down into different components Fat loss and the general population, and athletic population templates for adding power trainingHow to program in energy system training/cardio in a simple and smart wayAnd much more This episode is a must listen if you're a coach or train people in some capacity. LINKS AND RESOURCES Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

I met Matt Dawson through a mutual friend and it didn't take me long to realize that we were cut from the same cloth. Like me, Matt is trying to achieve a goal that some would deem "crazy". And I knew I needed to get him on the podcast to talk about it. Matt’s journey started much like my own – as an athlete. Following his athletic career, he then entered the fast-paced world of investment banking – where he worked 80-100 hour work weeks and created a lot of success for himself. But life, as it so often does, threw him some curve balls which led him to discovering his purpose and the creation of two endeavours: the Dawson’s Peak Organization, and Project Seven for Soldiers; when he will attempt to break seven world records with all proceeds going to charity. Matt's goal is both simple and inspiring: to make a positive impact on others. In this episode of the podcast we talk about how taking on your own personal challenges can help you create the best version of yourself; while elevating those around you. This is an inspiring and impactful episode that is a must to listen to if you want to get fired up about achieving the peak of your performance. With that said, let's go. IN THIS EPISODE YOU’LL LEARN: What led Dawson’s from sports to investment banking – where he became a high performer Why despite Matt's success as an investment banker, he felt something was missing in his life – which led him to find purposeWhat made Matt decide at the age of 37 to take on the challenge of breaking world records in mountaineering, along with some other wild recordsWhat purpose means to Matt and what he believes you should do as an individual and as a businessCreating Dawsons Peak and inspiring transformations through pushing the boundaries of human capabilityThe personal mountain you must climb to achieve a transformation in your life. We talk about the limits that we impose on ourself, our goals and dreams, and how to break through themThe importance of creating social impact aside from profits (or making money) in your lifeHow you redirect your fears to make you as successful as possibleWhat you can and can’t control and how to drop your stress and anxieties so that you can achieve the impossibleWhy the hardest thing for most is to sit quietly with themselves and why the mountains and adventure can help you be alone and discover yourselfTraveling and how it changes you from the inside out (ie. giving up control and working on things you can control)Why as a society we’ve become too comfortable and how we can truly feel our best when we’re pushing and challenging ourselvesWhat “Bathing in the fire” and “Getting the evil out of me” mean and how it can help you become your bestAnd so much more. This episode is true gold. LINKS AND RESOURCES:  Dawson’s Peak: https://dawsonspeak.com/ Matt Dawson Instagram: https://www.instagram.com/dawsonspeak/ Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Maslow’s Hierarchy of Needs is clear – altruism matters! I’ve shared a lot about how much it means to me – in particular, and how it drives my decisions in business and life. When it comes to the importance/power of of living selflessly, one of the people I look up to is Scott Harrison. Who is the founder of Charity: Water. Like myself, Scott's past includes a firestorm of heavy partying, late nights, drugs, and a merry-go-round of banal hedonism. Rising from the ashes, he made a massive change to his life – which led him to to the innermost villages of the poorest regions of Africa. There he learned of the world's striking water crisis – which led him to dedicating his life to finding a solution to that very problem. In this podcast I share 10 lessons that I have learned from Scott in the building one of the most widely known and efficiently run charities on the planet. The latter part of the show I share 11 models of evolved enterprises that for profit businesses can employ to “bake in” impact into every sale. Including examples, as well as how I'm currently using the Evolved Enterprise Model to build my social calling: The Vigor DREAM Project. Let's go. IN THIS EPISODE YOU’LL LEARN: Why fast cars, big houses, pretty acquaintances and partying, will NOT lead to fulfillment or happiness. And the question to ask yourself when seeking purpose.Why you should never burn bridges because you never know which connection will become a collaboration or a helping hand when you need it most. My tips and lessons to building great connections. Why you need to be willing to risk some money to make money. Why if you want to earn freedom, you to risk some of your time. What you truly need to succeed, and why you need to lose your ego to become a master.Why people don’t buy with their minds, they buy with their hearts, and how Scott told stories people connected with.How to use radical transparency in your business to not only create trust and more social impact, but grow your business.The perspective you need to take and things you need to do when you fail so that you can come out on the other side a winner.The secret to VIP’s and how to treat people.The 11 impact models of “baking in” impact with every sale including buy one give one, direct impact, all in, give what you want, and 7 others that you can use for your for profit business to make a difference in your community, while differentiating yourself in your marketplace and increasing sales. LINKS AND RESOURCES:  Charity: Water: https://www.charitywater.org/ Book: Thirst - A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World (Scott Harrison): https://www.amazon.com/Thirst-Story-Redemption-Compassion-Mission/dp/1524762849/ref=sr_1_1?keywords=thirst&qid=1563161949&s=gateway&sr=8-1 Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

On this show I bring on Marcus Harden who is not only an OG at Vigor Ground Fitness and Performance, but also an incredible human being. Marcus has worked in eduction and with youth for close to two decades. He inspired me to start the Vigor DREAM program. A scholarship program that I am working with Marcus to develop that will mentor, guide and support young men and women through accountability, coaching, fitness and performance. Essentially, it will be the mentorship program that I could have used when I was knucklehead and getting into trouble growing up. Marcus Harden is the co-founder of ACE Academy, a non-profit that serves young men of color – specifically African American males and other historically marginalized young men of color. ACE Academy is part of the initial cohort of School Foundry and looks to open as a school model in Fall of 2019. Marcus is in his 15th year in education, having served at multiple levels, including educational policy, school-based counselling, Community Engagement Management for WA Charters, and currently as a Principal Intern completing the University of Washington Danforth program. Marcus is a proud Southeast Seattle native, the voice of Rainier Beach High School, a proud mentor, parent, son, karaoke legend—in his own mind—and aspiring Superhero. We talk about the lessons of being a great mentor and coach, how to go about creating your own programs for the kids in needs, and how to cook them into your business to create more of an impact – while also connecting yourself and your business to something meaningful.  Let's go. IN THIS EPISODE YOU’LL LEARN: How Marcus ended up getting into youth education despite his belief that he didn't like kids or want to do anything with themThe lessons and impact of adopting 4 kids at the age of 26, where it led Marcus, and what you can learn from itHow going to 21 funerals for kids in 4 years changed him and what it’s made him take action onThe 2nd and 3rd order consequences of your decisions and how are they showing up in your life in a negative wayThe MOST important thing to do when mentoring youth and coaching that most people missThe big step of taking on the responsibility of a mentorship and the reason why you may be stuck (you’ll be surprised at the answer)What the “love-ful pedagogy” is and how you can apply it to your business and life to make both a lot betterThe biggest problems in the education system and the solutions that can change how you make a differenceThe “Champ Of The Day” exercise and how you can use it in your life and businessWhy you’re not your brother's keeper, but rather your brother and what this concept means for youThe story of how belief changed a whole class of kids from the worst to the best, and why you shouldn’t look at anyone’s “file”The lesson of the “13 year old you” and how it will help you drop labels, get curious, and treat people with no judgement or labelsThe AAC model (Affirmation, Accountability and Correction) and how you can use it in coaching, leadership and when mentoring youthHow to develop a impactful program in your business that will create change as well as differentiate you to help build a more profitable business  LINKS AND RESOURCES:  ACE Academy: https://aceacademywa.org Marcus Harden Instagram: https://www.instagram.com/iamthepeoplesninja/ Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

When it comes to energy systems training (AKA “cardio”) there are few people in the world who understand, teach, and coach it better than Joel Jamieson. Let's put it this way, if Joel was a character in Game of Thrones, he’d be announced as “The shield that protects the realms of conditioning” – which is why I brought him back on the podcast for a second time. This episode is full of mind blowing insight that crushes common belief systems surrounding cardio with science-based truth. You’ll discovery everything from why good cardio is more important than strength, and how it can help you be less stressed, more productive and a nicer human. Joel also dives into how/why the current gym cardio models are doing more harm than good, and a tactic that will help you live 10% longer. This episode has a lot of knowledge bombs in it. So, if you want to change your mindset, training and results for the better, you don't want to miss this one. Let's go. IN THIS EPISODE YOU’LL LEARN: The biggest misconception about energy systems training. The difference between what an average gym goer thinks “cardio” and being “fit” is verses what it REALLY is, and how to achieve it.Is cardio really more important than strength training? Joel answers this and you’ll be surprised by the answer.A training style that helps people live a whole 10% longer, and why you MUST do this type of training.How cardio can play a big role in keeping you less sick, more productive, less stressed, and generally a nicer human being.Why the Tabata study had it all wrong, and what the best approach to constantly improving your fitness actually is.The answer to this question: Can a person who does a high intensity group training program four-days a week (or more) NOT hit a wall and get crushed, and stop getting results?Luka and Joel’s thoughts on Crossfit, OrangeTheory, F45 and other high intensity group training programs, and what these training methods are doing to people. What the IDEAL group training program looks like, and how we can take the next steps to better programming and coaching in group training.The two things that will be built into the gyms of the future.The role "fun" actually plays in fitness.Why cardio is important when it comes to building muscle and losing fat. The answer is not what you think.Where wearable technology is going, and whether or not you should give it any importance. Why every coach should understand, know how to explain, and program energy system training in for their clients to ensure that they get the best results, no matter their goal. LINKS AND RESOURCES:  Bioforce Conditioning Certification: https://www.8weeksout.com/conditioning-certification/ Morpheus: https://trainwithmorpheus.com Joel Jamieson’s Instagram: https://www.instagram.com/coachjoeljamieson/ Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Book: Why We Sleep - Unlocking The Power of Sleep and Dreams (Matthew Walker): https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144316 Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Over the course of two and a half decades of being an athlete and coach I’ve done more diets and experiments than I can count. Every time I learned something in theory, I would experiment with it on myself, before taking the lessons and adding them to my coaches toolbox. My latest experiment: the Paleo AIP diet. This one entered my radar thanks to my friend Jay Ferruggia – who has been raving about how it has helped him. This intrigued me, so I decided to learn more about it before possibly experimenting with it on myself. When it comes to diets, I am tend to be a little more reluctant to try them because I don’t want to be "that" guy. With that said, I ended up deciding to give the diet a go. The final trigger? The words of praise from a few Vigor clients who were on it due to autoimmune issues, so I decided to do a 6-week incubator program with Paleo AIP as the nutrition foundation. In this episode I discuss the experience. If you're curious about the Paleo AIP diet you will not want to miss this episode of the podcast. Let's go.  IN THIS EPISODE YOU'LL LEARN: Why I decided to do a Paleo AIP diet while not being a “Paleo guy”Why I asked my clients to fail and be ok with it, calling it an "experiment" rather than a challenge, and why you should tooThe Paleo AIP protocol, what you can and can’t eat on it, and why one would follow the dietThe one thing you MUST do when you make a drastic change in your nutrition—that most people neglect to doThe structure and rules that you need to follow to make the Paleo AIP diet work for you and still be able to reintroduce foods back WITHOUT gaining a lot of weight or feeling like crapHow one decision created a cascade of consequences in my positive habits and how you can do the sameWhy the “contrast pill” can help you completely transform your life – I detail how to take itHow to know if you are sedating or avoiding the reality of your life – instead creating behavioral patterns that are leading you away from you goalsWhen I like challenges and how they can be a catalyst for better health, business, and lifeWhy we eat more than we think and how this lesson can change your body as well as any other daily struggle you’re experiencing  LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

I have been a student of sales and persuasion for over a decade now. What led me down this path was a desire to be a better leader, coach and business owner – since sales and persuasion are crucial to all three. The word "sales" often gets a bad rap. This is namely due to the common belief that "sales" = forcing someone to do something; which is an uncomfortable thought for most. In reality however we’re all persuading and influencing and selling every single day of our lives. Whether it’s to our significant other, kids, team, bosses, clients, we are always subconsciously influencing and persuading people. Mastering the art of influence and persuasion (sales fall under that) is important because it allows you to make the impact that you are striving to make in the world. To put it bluntly: if you are serious about helping people, then you must study influence and persuasion. I dive into this topic in this episode – focusing on the 10 lessons that will help you influence others to create impact, and recognize when you’re being influenced. Let's go. IN THIS EPISODE YOU’LL LEARN: How you’re already being convinced before you ever make the decision and how to spot environments that are influencing you every dayThe magic of the “privileged moment’ and how to take advantage of it to influence whoever you wantThe trick people use to persuade you by shifting your focus and how you can stop them, and use it as a super-power in your own coachingWhy we pay most attention to sex, violence, and _________ and how this subconscious action is being used against us How we associate with what's around us and the steps to make your environment work for youThe method I apply to use my habitual nature against myself to positively change my life and that of my clients Why you should avoid decisions based on popularity but use this tool for your own persuasive forcesThe 3 steps to create lasting change (these alone are worth listening to this podcast to hear)The six major methods of change and how to apply them in your daily life and business LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Book: Pre-Suasion - A Revolutionary Way To Influence and Persuade (Robert Cialdini): https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1501109790/ref=sr_1_2?keywords=pre+suasion&qid=1556565620&s=gateway&sr=8-2-spell Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Back when I was a personal trainer working with clients one-on-one I only had to rely on myself to get the job done. As long as I got results for my clients and hustled, everything worked out fine... until it didn't. As my business grew, I started to collaborate with other trainers and build a team. It was a natural progression, but it forced me to take a look at how I was running things. As I grew, it became increasingly evident that the behaviors I had built up weren't cutting it anymore – slowing as opposed to facilitating my growth. Essentially I was a soloist trying to play in a unified band – which never works when you’re working to build a championship team. With self-reflection I realized what I had to do. I needed to transform myself from the soloist, who's shoes I had grown accustom to wearing, to a conductor focused on strengthen the team instead of the individual so that we could work together in unison. Today I share five lessons I learned a result of that transformation. These lessons will teach you how to take yourself from a soloist to a conductor, when it comes to leadership, and will enable you to strengthen your team, business, relationships, and family. Don’t learn through pain and mistakes. Listen to these lessons and save yourself the trouble of going through them. Let's go. IN THIS EPISODE YOU’LL LEARN: Why I threw myself into learning obsessively about leadership and team building by hiring mentors and going through coursesWhy taking things slow will allow both you and your team to go further in the long-runWhat you have to give up and commit to if you want to go from a soloist to a conductorThe difference between a hiker and a leaderMy Tough Mudder experience and the mistake I made that you need to avoid if you want your business to be successful What the “leadership dance” is and how to implement it in your business to help you do/be your bestThe KEY to shifting your mindset that will ultimately become the catalyst to change your team(s) for the betterHow to know if your team is 'completing against' or 'working with' one anotherThe reason your team is not working together, and the number one road block that stops teams from succeeding LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

If you’ve been around strength and conditioning for awhile you’ll likely know Joe Defranco. Joe is one of the OG’s who started the warehouse gym movement, became a trainer to the pros, and is now one of the most accomplished coaches in the industry. He’s been there, done that, and still doing it. Joe has successfully moved from a career owning and growing gyms, to one where he works with only a select group of high end clients. He also has also launched a number of successful online products and courses, live certifications, and has an extremely popular podcast, and a supplement brand. Basically, he has done it all. In this episode we get into how it did it. We talk about everything from what helps you stand out as a coach, the “old school” things that will work forever, the “new school” things you should focus on in today’s social media-driven world, what NOT to do, and how to build a career that is customized to what you want for yourself and your family. This episode is pure fire. You're going to want to listen to it till the very end. Let's go. IN THIS EPISODE YOU’LL LEARN: How Joe got started and the birth of the warehouse gymWhy he didn't take the advice to NOT give away too much value on his site, and why that was a catalyst for his careerHow to not miss the boat when it comes to standing out in your marketHow Joe got “Triple H” and other celebrity clients to hire him as their coachThe IG/social media influencer “Priority Pyramid” and why you shouldn't get your priorities confused when you’re seeking fitness/training information onlineThe biggest mistakes coaches make on when promoting themselves on social mediaWhat made Joe pull the trigger and shut down his 5,000 square foot gym to focus on a different path that ultimately created a better lifeHow to discover what you truly love doing as opposed to what you THINK you should be doing to help you build a happy and successful fitness careerA look into the way Joe trains to be the leanest and fittest he’s been in his life (in his 40s) without spending hours training everydayWhy neither of us have plans to monetize ours podcasts and still approach it The biggest insights for coaches when it comes to becoming the go-to expert in your area and building a foundation for long-term success in the industry LINKS AND RESOURCES: Joe’s Instagram: https://www.instagram.com/defrancosgym/ Joe Defranco Official Website: https://www.defrancostraining.com Certified Physical Preparation Specialist (CPPS) Certification Level 1: https://cppscoaches.com Joe Defranco YouTube Channel: https://www.youtube.com/user/joedefranco/videos Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

I grew up watching my oldest brother play rugby – something he still does to this day. The current captain of the Slovenian National Rugby Team, he has become someone the sport respects. Growing up I would watch rugby with him; which led to an infatuation with the New Zealand All-Blacks. There was something different about them. And I loved the Haka they did before their games... even though I didn’t know what it meant at the time.

There are only two types of businesses: those who are going through tough times, and those that will go through tough times. The same goes for life. This is not just me being negative, it's me being real. If you don’t think you’ll ever go through tough times, you won't be prepared for them when they come. And if you're not prepared, it's hard to make it through your challenges as a winner. In today’s episode I breakdown 9 lessons that will help you overcome hard times and adversity in business and life so that you're prepared if/when they do come. IN THIS EPISODE YOU’LL LEARN: How playing and failing at pro basketball taught me how to pick myself up and win in the long runSome of the roller coaster struggles and adversity I have faced with my fitness business and gym ownership and how I overcame themHow to avoid falling down a spiral staircase of stress, anxiety and confusionThe one thing you must focus on when things go wrong How to assess the narrative inside of your head so that you can turn things around, and why your actions will match the underlying stories you tell yourselfWhy when times are tough you have to make sure you focus on your tribe the most The energy are you transferring to your team in tough times that will make or break your business and teamThe 2 P’s you MUST master to be a legacy business and have amazing relationships in every area of lifeWhy tough times are crossroads in business and an opportunity for change; and why you need to reflect on how to shift gears to turn things aroundWhy you must go on the offence when it comes to competition and when times are hard you must chase business Why you must avoid the harbingers of doom and people that see the worst side of things and put you in a negativity vortexAnd much more LINKS AND RESOURCES: Vigor Ground Fitness and Performance:  www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Book: What Got You Here Won’t Get You There (Marshall Goldsmith): https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304/ref=sr_1_1?crid=34R6XA7YR0YBG&keywords=what+got+you+here+wont+get+you+there&qid=1551366134&s=gateway&sprefix=what+got+y%2Caps%2C170&sr=8-1 Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

3 or 4 years ago I wrote a blog post with 99 lessons from life in it. At the time, I didn’t think much about. So when it went viral I was surprised by how many people enjoyed and shared it. Last year I decided to give my original post an upgrade. I ended up rewriting a lot of it – pulling from my notes in my journals, my voice recordings, as well as insights on things I had changed since then. What started as a blog—that I was going to write over the course of a week —ended up taking almost a year to complete. I am really proud of the completed project and am currently packaging it as an ebook – which I will be giving away for free. My hope is that you can take the lessons I have learned over the course of my life and apply them to your own—and benefit from them as much as I have. Since there was no way to cover all the lessons in the podcast, I chose 17 powerful lessons and stories to share with you. Let's go. IN THIS EPISODE YOU’LL LEARN: How I approach each day and the lesson that you need to live by if you want to continue to grow and improveThe most important thing to understand if you want to win in life – no matter how bad a card you have been dealt or the obstacles you are facingThe one word that you need to understand that will help your happiness thriveMy favorite documentary and why it fires me up to be the best in the world at my craft every time that I watch itA painful question that will determine whether you need to changeThe 3 C’s that drive our intrinsic motivation and what helped me get out of some of the darkest places in my lifeThe formula for achieving anything you want in lifeThe 7 lessons of the Japanese forrest and why they are such an important part of my belief systemThe 5-steps to changing your subconscious behaviorsThe number one thing we should buy and useHow to use your favorite self-sabotage stories to unlock your growth LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Jiro Dreams of Sushi Documentary: http://www.magpictures.com/jirodreamsofsushi/ Book: Tribe - On Homecoming and Belonging (Sebastian Junger): https://www.amazon.com/Tribe-Homecoming-Belonging-Sebastian-Junger/dp/1455566381/ref=sr_1_1?ie=UTF8&qid=1550480643&sr=8-1&keywords=sebastian+junger Book: Social - Why Our Brains Are Wired To Connect (Matthew Lieberman): https://www.amazon.com/Social-Why-Brains-Wired-Connect/dp/0307889106/ref=sr_1_3?s=books&ie=UTF8&qid=1550480737&sr=1-3&keywords=social Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

In this episode of the podcast I sit down with Vigor Coach, Theo Bowie to discuss the lessons we have learned and would tell our younger selves. We dig into things from two perspectives: What we would tell ourselves if we were a young coach just coming into the industry who is looking to learn and grow personally and professionally.What we would tell ourselves if we were a fitness business owner starting with nothing but a vision who is looking to build something that will positively affect people locally and/or worldwide. As a wise man once said, “Life’s too short to learn from just your own mistakes.” It's important to learn from the mistakes and lessons of people that have been there, done that, and are still doing it. Then apply those lessons to your own life so that you don't repeat them in your own life. Don’t get it twisted – you will still have to put in a LOT of work and face struggle, obstacles, and failure(s). But this is the true definition of learning from mentors. If you are a coach, business owner, entrepreneur or a part of a team, you will benefit greatly from the golden nuggets in this episode. Let's go. IN THIS EPISODE YOU’LL LEARN: How we scare interns to see if they’re really committed to interning at Vigor Ground Fitness and PerformanceOne of the most important things Theo would change as a young coach to excel faster while also creating less stressThe difference between time management and work when you’re younger and when you’ve been at it for a whileThe exercise that will make it very clear on how much time you’re wasting; and how much more time you could have for yourself, your family, and meaningful work just by doing itThe opportunities and perils of social media and how to navigate it to get what you want without falling into “the trap"Money management 101 and what almost no one does that could build their financial health and wealthThe key thing you must avoid if you’re going to become a business owner of any kindWhat truly makes you happy in life and how to create work and life masteryAdvice for young coaches to excel, create opportunities for themselves and build a career on integrity and connections And so much more. We go deep in this episode. LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast on iTunes: https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Theo Bowie Instagram: https://www.instagram.com/theobowie/ Theo Bowie YouTube Channel: https://www.youtube.com/channel/UCv3uYHifqw9H1l51gZ_kd0w Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

I met Paul Mort in a business mastermind almost a decade ago. At the time, he was a personal trainer running boot camps in England and had built it up to 17 locations. He was brilliant — but at the same time — crazy, and a roller coaster. Throughout the years we became close friends as I watched him build and sell companies, all while struggling personally with bi-polar disorder – which wrecked havoc on his health and family. This all came to a climax when in 2014 he was on the edge of a cliff ready to jump and take his own life. What happens next is not only incredible, but also inspirational. As Paul took the step back, he made the decision to turn his life around in every way. He has since became unstoppable in the areas of business and fitness. He also saved his marriage and family. Today he is off the lithium medication and helping other men turn their lives around. Paul came and visited me in Slovenia to hang out for three-days and we decided to shoot this podcast because his story is too powerful — and full of lessons that I believe will help others transform — not to. Let's go. IN THIS EPISODE YOU’LL LEARN: What stopped Paul from jumping off the cliff – and the question that could turn your life aroundWhen you’re feeling down or depressed, the steps to change that “state” which helped Paul breakthroughHow to get out of the movie that you’re playing in your head by asking yourself THIS series of questionsWhy things don't turn out great when you start a sentence with, “I feel like…”, and what you should say insteadHow to create avoid creating a strategy that ends up making you feel like crapThe happiness list and how to instantly improve your daysHow to know when you’re being true to your vision of success as opposed to chasing someone else version of itHow to match up 'what's behind the scenes' and what you're actually putting up on stageHow Paul was able to scale his business with ONE marketing platform and build a million dollar businesses. He shares that platformThe most important lessons from email marketing and tips you can apply now And so much more LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Paul Mort's Website: www.iampaulmort.com Book: Fucking Unstoppable - How I Upgraded My Mindset, Transformed My Body, Dramatically Levelled Up My Marriage, and 5X’d My Business (and how you can too) by Paul Mort: https://paulmort.samcart.com/products/fu-book?fbclid=IwAR0lv5LZpp21-p8D0wKq4ohjI20AETMD66p9gGWHSu_nYlBd_KNZ59bTFuM Book: Solve for Happy - Engineer Your Path To Joy by Mo Gawdat: https://www.amazon.com/Solve-Happy-Engineer-Your-Path/dp/1501157582/ref=sr_1_1?ie=UTF8&qid=1548961522&sr=8-1&keywords=solve+for+happy Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

I’ve always been a hard worker. What The Rock calls, “the hardest worker in the room.” In a lot of ways, I had to be. I was dealt a “bad hand” and made some bad choices because of it growing up. I was short but chose to play basketball anyways. I grew up in Communism. Wasn’t great in school because I had what many would consider ADHD today. My Dad was away from age 11 doing his best to provide a better life for us. And I was also knuckle head, so I chose to run with the wrong crowds as an adolescent and lived a life of crime for a long time. At an early age, I ingrained hard work into my identity. But what if hard work is not the solution to the problem? What if it has more to do with being strategic and doing focused work on the right things to move ahead in life? I address those questions in this episode. I’ve learned a lot of lessons from my mistakes. I've also learned from some of the best when it comes to actually doing what you want/say you're going to do. I share my insights from those experiences in this episode. If you have something that you want to get after, this episode is a must listen. If you apply any of the lessons that I share to your life, I'd love to hear how it went for you. Action gets results, and results build momentum. And the thing about momentum is, it's like a moving train: it’s hard to stop. With that said, let’s go! IN THIS EPISODE YOU’LL LEARN: Why you need to stop chasing two rabbits because you won’t catch eitherWhy you should go small and the reason you’ll succeed doing itA domino can knock out an object that’s 50% bigger than itself. I teach you how to apply this concept to your life and outline how it will make your day and week as productive as possible The real things that will help move your life and business forwardWhy your willpower is like a battery, and why you might be draining yours before you even start your most important workWhy your work and life should NOT be a balancing act, and how to get the absolute most out of both The “Rule of P’s” and how it can lead you to or away from productivity A focus question to ask yourself daily to help you prioritize your tasks and get the most out of your day How to create a “bunker” and protect yourself from the BS that distracts you LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.