Podcasts about relevance score

Join our host Jennifer Christensen and special guest Brandon Dixon, our Lead Paid Ads Specialist, as they delve into the intricacies of Meta and Google Ads. This episode is packed with actionable strategies and expert insights designed to help both novice and advanced marketers enhance their ad performance and drive better results.Key Points:Key Meta Ads Metrics: Importance of metrics like cost per lead and click-through rates for tracking ROI. Detailed explanation of which metrics matter and why.Meta vs. Google Ads: Comparison of the strengths of Meta and Google Ads. Strategies for integrating both platforms to enhance overall marketing efficacy.Optimizing Click-Through Rates: Tips on how to improve click-through rates using creative adjustments and precise targeting. Examples of successful creative strategies and common pitfalls.Understanding Meta's Relevance Score: Explanation of what the Relevance Score is and its significance in ad campaigns. Impact of ad relevance on campaign performance and audience engagement.Use of Instant Forms in Meta Ads: Discussion on the effectiveness of using instant forms on Meta, tailored to specific industries. Insights on when to keep potential customers on Meta for forms versus directing them to a website.Client Involvement in Campaign Success: The importance of client collaboration and accurate lead tracking for campaign success. How clients can help optimize advertising strategies through feedback and engagement.Listener Q&A: Interactive session where Brandon answers specific listener questions about digital advertising. Practical advice on common advertising issues and effective strategies.

Dennis Yu talks with Jason Barnard about facebook's hidden impact on SERPS. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that works with schools to educate young adults and provide courses, implementation and consulting. His personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing. He shares his insights from managing campaigns for enterprise clients such as The Golden State Warriors, Nike and Rosetta Stone. Dennis helps digital agencies grow by serving doctors and real estate agents as a fractional CTO. He is an internationally recognized digital marketing lecturer and has spoken more than 730 times in 17 countries on 5 continents. He has been featured in the Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and is co-author of “Facebook Nation” – a textbook taught at over 700 colleges and universities. A strong presence on social media platforms such as Facebook can drive traffic to your website and enhance its credibility. Repurposing valuable interactions from social media into website content can reach a larger audience in a more useful context. This marketing approach will help you build a solid online presence that appeals to both human users and sophisticated search engines like Google. In this groovy episode, the fantastic Dennis Yu explores the impact of social media on search engine results, focusing on the role of Facebook. Dennis shares his experienced views on using the "Dollar a Day Strategy" on Facebook to increase search relevancy and the critical role of a 10% engagement rate as a signal of content quality. The conversation also extends to the intricacies of platform metrics such as view duration and the different weighting of likes, comments and shares, highlighting the superior value of shares for visibility on platforms such as Facebook and LinkedIn. He discusses the impact of the number of followers and profile activity on Facebook and the diminishing importance of verification badges. As always, the show ends with passing the baton… Dennis incredibly passes the virtual baton to next week's amazing guest, Craig Andrews. What you'll learn from Dennis Yu 00:00 Dennis Yu and Jason Barnard 01:52 Dennis Yu's Brand SERP and Knowledge Panel 02:49 Dennis Yu's Search Generative Experience Result 03:38 How Dennis Rank in Facebook Ads Without Using SEO? 05:51 How Does Social Media Influence Search Engine Results? 07:11 What is the “Dollar a Day” Strategy? 07:40 What Does 10% Engagement Mean for Videos or Posts on Facebook? 08:10 Facebook's Relevance Score and Google's Quality Score 09:15 How Do You Get a 10% Engagement Rate on Social Media? 12:40 How Can You Use Social Media Effectively for SEO? 13:13 How Do Views, Likes, Shares, and Comments Affect the Visibility of Content? 15:55 Asking People to Like, Share or Comment on Your Videos 18:34 How Important are Followers and Activity on Your Facebook Profile? 19:22 Buying Verified Badges on Social Media Platforms 20:43 How Does Earning a Blue Check on Social Media Platforms Relate to a Knowledge Panel? 21:43 Why is a Particular Platform Not Ranking in Your Brands SERP Despite Significant Efforts? This episode was recorded live on video January 2nd 2024

C-LEVEL INTERVIEW | Wie funktioniert der LinkedIn-Algorithmus? Welche Rolle spielt eigentlich die Glocke? Wann sollte ich posten? Stellst du dir auch diese Fragen über LinkedIn? Dann bist du hier genau richtig! Paula Thurm erzählt in einer unserer Green-Sessions des Makers & Shakers Clubs, wie du LinkedIn für Personal Branding nutzt. Paula, Joel und unser Gast Christopher Röcker, besprechen echte LinkedIn-Profile und tauschen sich aus über die neusten Tipps und Tricks um dich auf LinkedIn zu pushen. Du erfährst... …wie die verschiedene Scores bei LinkedIn funktionieren …welche Inhalte du posten solltest …wie du mit anderen Usern interagieren solltest …einen Einblick in unsere Makers & Shakers Green-Sessions …wie du auf LinkedIn für andere User sichtbar wirst …was es mit dem Relevance Score auf sich hat …wie der LinkedIn-Algorithmus funktioniert …wie du Hashtags und Keywords sinnvoll einsetzt Diese Episode dreht sich schwerpunktmäßig um Unternehmertum: Dazu laden wir uns regelmäßig wechselnde Digitalexpert:innen ein, um mit ihnen zu den aktuellsten Trends rund um die Digitalbranche zu sprechen. Egal ob Kryptowährung, Krisenkommunikation oder Promi-Marketing: Für dich löchert Joel die Profis. Das Ergebnis: Spannende Insights, Tipps und natürlich Erfahrungen aus der Praxis. __________________________ ||||| PERSONEN |||||

Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, manual testing serves its purpose initially, but as we transition towards scaling up, it's time to let Facebook's advanced data science and machine learning take the reins. Navigating through Facebook's ad auction system, we're reminded of how it cleverly determines ad visibility based on bidding and perceived value. The golden nugget? Maintaining consistent audience engagement through various strategies, like active commenting or launching conversion-focused campaigns, can bring forth worthwhile rewards. The overarching goal here is to leverage these strategies to scale and expand campaigns, all while avoiding unnecessary effort. This episode is packed with key insights that can elevate your Facebook ad optimization game. Chapters:00:00:00 - Introduction to Perpetual Traffic Nugget Episodes00:01:21 - Episode 108: How Facebook's Ad Algorithm Works00:04:45 - Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, And Probability Of Action00:09:58 - Episode 131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do ThisLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Content At ScaleCSO Link

Relevance score is one of the most important yet under-discussed metrics for Facebook advertisers. If you want to improve it, check out this episode for tips. Read the article at Unbounce here: http://bit.ly/2fLRmY7 Did you enjoy this episode? Please leave a rating or review, and share it! Connect with us: ‣ Website: Louder.Online/Connect ‣ Facebook: I Am Louder Online ‣ Twitter: @IAmLouderOnline

This is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt. Tune in to the full episode to get more actionable tips and tricks on optimizing your Facebook ads: https://open.spotify.com/episode/11mwcwo3K2HbzmJsRwLbWX -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Rory F. Stern is a well-known, respected Facebook Ad expert. He owns a paid traffic agency that helps business and e-commerce owners generate more leads, sales, and raving fans from a cold audience. During this "no stones left unturned" interview, Rory explains how Facebook ads work, how to create ads that convert and how to master this advertising platform quickly. In this interview, Rory talks about: 02:25: His background 07:50: How did he learned about Facebook ads 08:35: Step by step to create a Facebook ad to capture email leads 14:35: How to get different types of traffic especially buyer traffic 19:30: Common mistakes people make with Facebook ads 24:29: How to fix a poor Ad with low Relevance Score 27:31: Should you buy Facebook Likes for your Facebook Page? 29:25: His clients' success stories 31:40: Best way to learn about Facebook Marketing?

Die OMR Aftershow-Party in Köln am 11.9. steht bevor! Sicher dir jetzt dein Ticket unter omr.com/aftershow! Who the fuck is H.P. Baxxter? Oli P.? Was will man da noch mehr? Vielleicht ein paar Antworten von Andre Alpar? Dann haben wir hier etwas für dich: "Nach den Blackouts der facebook Server in November 2018 und März 2019 hat sich unser CPP von 14 EUR auf knapp 26 EUR bei einem konstanten daily ad spend von 700 EUR fast verdoppelt. Relevance Score der ads liegt unverändert zwischen 7 - 10. Auch von Kollegen höre ich ähnliche Beobachtungen. Was sind deine Beobachtungen? Der Beginn vom Facebook Ende?" (0:35) "Wir möchten zukünftig als „Import-Mitnahmegelegenheit“ durchstarten und sind in den letzten Zügen der Entwicklung. Wir brauchen quasi eine Lösung wie Paypal Braintree. Nutzer A sendet Geld für den Transport auf das Treuhandkonto und nach erfolgreicher Übergabe geht das Geld vom Treuhandkonto zu Nutzer B. Was für eine Empfehlung hättest Du für uns?" (10:15) Schickt uns wie immer auch gerne eure Fragen via Whatsapp. Wir binden auch eure Audionachrichten gerne in die Folge mit ein! Die Nummer direkt ins Herz von #askOMR lautet: +49 176 30010452 Die Übersicht aller bisher gestellten Fragen findest du hier: https://bit.ly/2szU7yb Alle Infos, Links und die Shownotes zur aktuellen Folge findest Du im Laufe der Woche hier: https://goo.gl/Av2V79 In #askOMR beantworten wir Eure Fragen rund um das Thema Digitalmarketing. Stelle im #askOMR Slack-Workspace Deine Fragen an unseren Podcast-Host Andre Alpar. Du kannst hier einfach alles loswerden, was du von Andre & OMR wissen willst. Wir beantworten deine Frage für Dich und alle Hörer im #askOMR-Podcast, jeden Montag neu. Just ask OMR. Join now: www.omr.com/askomr podstars@omr.com

Learn What The Facebook Relevance Score Is Going To Be Replaced With And How This Will Affect The Way You Can Improve Your Ads! Welcome to episode #102 of #supercalifunnelistic In this episode, you'll learn everything about the 2019 changes to Facebook's relevance score. As announced by Facebook it's going to retire the current Relevance Score and replace it with three different scores: ✅ Quality Ranking ✅ Engagement Rate Ranking ✅ Conversion Rate Ranking All of these are more or less going to be a comparison to other ads shown to the same audience and will provide you with more insights than Facebooks current Relevance Score. By providing you three different scores you'll have a better idea of what you need to change in order to improve the performance of your ad. ___ // P L A Y L I S T S ▸ #SuperCaliFunnelIstic Vlog | http://bit.ly/2Y36moh ▸ #SuperCaliFunnelIstic Podcast | http://bit.ly/2YZ2LoG ▸ #IrinaTalks | http://bit.ly/2JIu93F ___ // R E S O U R C E S & B O O K S

Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev.   Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors.   IN THIS EPISODE YOU’LL LEARN: The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization 2 main types of conversion tracking, where to find them, and when and how to start using them: URL-based custom conversions and standard events When Facebook might deduplicate your data: users bookmarking your page, tripwire pages with a mailing list, back clicking to a webpage, and lead thank you pages How to use enhanced standard events to go deeper with audiences and custom conversions   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Facebook Pixel Use Custom Conversions to Optimize for URL Traffic and Custom Events Specifications for Facebook Pixel Standard Events PixelYourSite Tier 11 Ads Accelerator The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook Episode 47: Facebook’s New Conversion Pixel: What You Need to Know Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off) Episode 108: How Facebook’s Ad Algorithm Works Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Deacon on LinkedIn   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

W dzisiejszym odcinku dowiesz się:- Czym jest ad relevance score w reklamach płatnych na Facebooku i Instagramie- Jak wynik jakości wpływa na koszty reklamy na Facebooku- Jak podwyższyć swój relevance score w reklamach. Wszystkie odcinki podcastu znajdziesz na mojej stronie: https://mateuszwycislik.pl/

Learn Why You Should Constantly Split Test Your Ads And Audiences To Achieve A Higher Facebook Relevance Score! Welcome to episode #77 of #supercalifunnelistic

No todo el mundo sabe interpretar la métrica de relevance score a la hora de analizar los resultados de sus campañas en Facebook e Instagram Ads. ¿Es tu caso? No te preocupes, en ese episodio desvelamos en qué consiste y qué trucos podemos aplicar para mejorarla. ESCALETA DEL EPISODIO: [01:38] La calidad para determinar tu relevance score [02:08] La interacción para determinar tu relevance score [03:16] La conversión para determinar tu relevance score [05:24] Cómo optimizar la puntuación de relevancia o relevance score Si no trabajas en aumentar el relevance score, podrías estar tirando el dinero en campañas de publicidad demasiado costosas

I 49:e avsnitt av Sökpodden serveras JavaScript och SEO, hur du dokumenterar och följer upp SEO-förändringar. Avslutningsvis så snackar vi om Facebooks förändring av Relevance Score. Du lyssnar väl? Inlägget #49 JavaScript SEO dök först upp på Sökmotorkonsult.se. Liknande artiklar: #28 Giriga förändringar? Javascript och seo? JavaScript SEO – Få Google att gilla din snygga sajt

You’ve probably heard there are two things that are certain in life: death and taxes. I think there are three: death, taxes, and Facebook changes! And coming your way next......are changes to the Facebook Ads Relevance Score. What is it? What changes are coming? What does it mean for you and your ads? Tune into this episode of Ads that Convert and find out!   In this episode you'll hear: What IS the relevance score, and why is it changing? The 3 new metrics that matter, and what they actually mean. How to use the new data to better interpret your ads performance and quality   To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram Facebook Group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!    

Read past the headlines!! Facebook is IMPROVING their ad platform!

In der aktuellen Social Marketing News Folge besprechen die Nerds die Updates im Facebook Ads Kosmos der letzen Woche: Dynamic Ads in Stories, 1:1 Format in Image Link Ads, Frequency Capping, mehr DPA Kacheln.

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how Facebook is removing the Relevance Score. Let’s jump into it...

Host: Taylor Wiegert (www.twitter.com/twiegert) This week’s headlines: Facebook’s Relevance Score is Replaced with New Metrics, Twitter Focuses on Images and Video and Facebook Is Under Criminal Investigation. The week’s news quick hits: YouTube Stories Get AR Selfie Filters, Twitter Launches New Testing App Called Twttr, Hulu and Spotify Partner on $9.99 Bundle, COPPA Update Introduced in the Senate, Facebook Updates Potential Reach Metric, Apple Sets Dates to Reveal Streaming Plans, Facebook Suffers from Outage, Facebook Extends Watch Party to TV, Spotify Challenges Apple’s 30% Fee on In-App Purchases and High-Profile Execs Leave Facebook. Download or subscribe to this podcast at www.braveadworld.com/podcast. Find more social media marketing insights on the Brave Ad World blog at www.braveadworld.com. You can contact Brave Ad World at BraveAdWorld [at] gmail.com, or connect with Taylor on Twitter @twiegert.

Facebook made some announcements at SXSW about videos and music. They are getting rid of the Relevance Score for ads, but offering 3 replacement metrics. Host your own Female Founders dinner! Twitter is increasing their diversity in the company for women, blacks and latinx. Check out the latest The Chill Business Journey episode with Daphné F Leblanc at: www.chilldigitalmarketing.com/6 Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview

En este episodio conoceremos el Relevance Score de Facebook, su importancia y algunos consejos para un Relevance Score Alto.

Der Relevance Score ist ein zentraler Baustein jeder Facebook Werbekampagne und maßgeblich für Erfolg oder Misserfolg einer Kampagne verantwortlich. In diesem Blogbeitrag möchten wir Ihnen erklären, was man genau unter diesem Indikator versteht, wie man ihn deutet und natürlich, wie man ihn verbessert.

Hannah joins us to talk about the Facebook Ads certification and what businesses can do to improve their Facebook Ads today! P.S. She needed another cup of coffee. The Relevance Score is out of 10. View the full video here, and Hannah's podcast, too!

Wirklich erfolgreich wird deine Facebook Werbung erst dann, wenn du dich an einige wichtige Regeln hältst. Eine dieser Regeln ist das Erreichen eines guten Relevance Scores. Der Relevance Score ermittelt einen Wert und dieser Wert verrät dir, wie gut deine Werbeanzeige auf Facebook zu deiner Zielgruppe passt. Es geht also um die Relevanz und wenn deine Facebook Werbung nicht „relevant“ ist, dann ist sie weniger erfolgreich – und genau das musst du verhindern! In dieser Episode des Internet Marketing Podcasts zeige ich dir, wie deine Facebook Werbung aussehen muss, damit der Relevance Score einen hohen Wert erreicht. Nur dann sinken nämlich deine Kosten und du erreichst mehr Menschen aus deiner Zielgruppe bei gleichem oder geringerem Mediabudget. Hör dir die neue Folge also am besten jetzt gleich an, abonniere den Podcast auf iTunes via http://tantau.co/podcast (http://tantau.co/imprss für Android), direkt auf Spotify via http://tantau.co/spotify oder klick auf http://tantau.co/podcast-alexa-skill und hol dir den brandneuen Alexa Podcast Skill für deinen Amazon Echo!

On this episode, I talk about the Facebook relevance score and some findings we had based on our own client’s Facebook creative.

Hannah joins us to talk about the Facebook Ads certification and what businesses can do to improve their Facebook Ads today! (Also, she needed more coffee so ignore the Relevance Score range. It's 10. Coffee is important.) View our full Tuesday Show archive on YouTube!

Are you struggling to write great ads that drive conversions and engagement? Feel like you are paying too much for your Facebook ads? The key is to focus on writing ads that get you a high relevance score so you can win the auction. This is when Facebook delivers the highest quality traffic which has a much higher likelihood of converting. This video reveals the key to writing Facebook ads that get you high relevance score that drive conversions. Learn more about story powered marketing here: www.milesbeckler.com/story The previous video that looks at successful facebook ads is here: www.youtube.com/watch?v=hCQFsD7HeTM If you are writing one or two line Facebook ads, you are missing on possibly the greatest opportunity to increase the conversion and responses of your advertising! If you are talking about your product's features and benefits in your advertisements, you are completely missing the boat. Looking back at the history of advertising... Way before the Facebook era, you will see that long copy ads worked wonders for all of the great direct response marketers. This is the first big key thing to keep in mind when creating your facebook ads. But there is another powerful trick to add on that can really boost the engagement of your audience and thusly boosting the response of your ad on Facebook... That is story telling! Now your stories must follow a specific framework that people (your audience) are used to experiencing from TV shows, movies, books and more... This is the real key to writing great Facebook advertisements is to include stories that follow the basic hero's journey as described by Joseph Campbell... This is the 'trick' I found that has massively increased the profitability in my facebook advertising and also generated massive increases in responses and engagement on my facebook ads!

Facebook advertising levels the playing field for all businesses, big and small. Marketers can spend less cash while getting their messaging in front of qualified consumers, explains Brian Meert, CEO of AdvertiseMint and author of The Complete Guide to Facebook Advertising. Find out how to craft the ultimate social media campaign with Brian's 'Three E's of Advertising', learn helpful terminology, and discover tools like the Relevance Score and Pixel. [00:00:00] Facebook Advertising for Baby Boomers [00:05:40] Start Investing in Facebook Advertising [00:11:30] Facebook Watch Takes on Streaming Kings [00:18:21] Exploring the 3 E's of Online Advertising [00:27:14] Facebook Insights Explained [00:33:21] 5 Simple Tips to Captivate Consumers

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design. This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale. Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more... So we’ll jump right into all that with Liat, but before we do... I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger  When I asked for this feedback over the last couple of episodes, you guys have been really delivering, messaging me with some great ideas. So, thank you to everyone who has already messaged me there on Facebook to give me your ideas and feedback.

What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom. You’ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend. IN THIS EPISODE YOU’LL LEARN: Why small companies can compete with the Goliaths of the business world when using the Facebook Ad Auction right. The forgotten component you need to pay attention to if you want your Facebook ad to be seen by your audience (« this can help reduce your ad spend). Different Facebook bidding strategies you can use to win the auction and scale your campaign. Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Stay on the cutting edge of Facebook advertising updates that will have a profound impact on your business. Listen as the experts detail five new updates to the Facebook ad platform and how these exciting updates can increase ad engagement and how they plan to implement them in their respective businesses. IN THIS EPISODE YOU’LL LEARN: The new ad that generates branding and provides value to your audience while simultaneously highlighting your products («If you’re an ecommerce store or a local retailer, this feature is going to be killer for you). How you can easily add eye-catching movement to your Facebook ads. The new tool you can use to increase engagement with your ads («and boost your Relevance Score). LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Win a full day marketing strategy session with molly and help a loving father regain the use of his legs! Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 79: 3 Ways to Sell with Facebook Paid Traffic in 2017 Episode 89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ apiece Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare Press and hold link to visit the page Show Page Notes Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event in June. This episode features Alejandra Cos, a Strategic Account Manager with Facebook. Her episode on "Paid Strategies for the SMB" goes into Facebook's algorithm for serving ads and what you can do to best position your ads for success. The discussion ranges from the type of content that performs best on Facebook to what does best on Instagram to bids and budgets and custom lists and lookalike audiences to relevance scores and so so much in between. This episode will knock your socks off (unless you're already sock-less). :15 to 3:30 - Introduction This episode pairs nicely with "Storytelling and Social Media with Ryan Johnston" - go back and listen to it if you haven't heard it yet. Overview of what's to come from Alex Facebook resources: Power Editor (don't use it with Safari!) Facebook for Business (FAQs) Facebook Blueprint (training videos for advertising on Facebook) Awesome resources for designing creative: "15 Great Resources to Create Quick and Beautiful Images for Social" - blog post from Hootsuite  Canva (full service image creator) BeFunky (full service image creator) Creative Market (design assets) Unsplash (free stock photos) 3:36 to 5:10 - Why Facebook? Targeting - people-based marketing as opposed to cookies High intense signals used to run ads 5:12 to 6:27 - Difference between the social media platforms, what to advertise where Facebook - stories from friends, family, loved ones People scroll through things that they value in life, the best way to stand out as an ad is to blend into timelines / scroll Instagram - a platform where people go to get inspired (not necessarily by friends) Sometimes the platforms aren't used for the same purpose, be mindful of this when creating your ad creative 6:30 to 8:06 - Understanding your objective Know your business objective and match it with what's available on Facebook Like campaign example - if you choose this as your objective, Facebook will use its algorithm to find people who like Conversion campaign example - if you choose this as your objective, Facebook will use its algorithm to find people who take action (complete a lead form, sign up for an event, sign up for a newsletter) 8:07 to 9:13 - Know what audience you're wanting to reach Requires testing! Create a lookalike audience from uploaded customer email lists 9:15 to 10:08 - Creating Creative! Most of the real estate is the image You have a second or so to capture someone's attention as they scroll, the image has the most stopping motion Ensure a good timeline experience 10:08 to 12:05 - The Good, The Bad and The Delivery (of Ads) X'ing out an ad affects how the ad is delivered (delivery slows and loses the auction more and more) Captivating Ads win more auctions Relevance Score (1 to 10) - how these work. A 6 or above is recommended 12:06 to 13:15 - Testing! Look at signals from reporting & metrics and make your campaigns even more relevant A/B Test - Test with one variable, otherwise it's hard to track which variable contributed to the better performance One example of testing is to keep the content the same but add multiple images and see how each image performs separately  13:16 to 15:05 - What About When Your Ad Isn't Performing...? Tips to combating under-delivery - your budget wasn't reached in ad delivery Review your bid - amount you're willing to pay for the desired action Keep within your budget, but its recommended to pay toward the higher end of the funnel for the bid Budget - how much the campaign will spend per day or in its lifetime Facebook auction process Be mindful about audience overlap - don't compete against yourself for an audience 15:06 to 16:20 - Frequency  If you like a page, you can see 3 ads tops per day If you don't like a page, the maximum you can see is 2 ads per day Audience overlap example with frequency 16:26 to 19:11 - Closing Time (Tools and Helpful Bits) Facebook Business (FAQ that includes pretty much anything you could imagine) Link to FAQ about my inquiry about which creative serves best for Facebook or Instagram  Link to event on 8/16 (Taxes & Accounting) Announcing... the launch of the CMB advice column! Go to the comment section of the website and send us your questions! If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter. Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition. Thanks! Ashland, Creatives Meet Business

It’s Perpetual Traffic’s birthday; we’re one-year-old! Thanks to everyone who helped get us here! In celebration, we’ve included a blooper reel at the end of the episode for you to enjoy.   Today, we’re detailing five of the most recent Facebook Ad Platform updates, and how we’re using them in our respective businesses. These new features can save you time, increase ROI, and help you find new audiences.   IN THIS EPISODE YOU’LL LEARN: ·      How to duplicate an ad set without creating a brand new post ID. Use this feature to keep social proof intact, maintain a high Relevance Score, and increase your conversions. ·      The Lookalike Audience strategy the experts have tested and found to have a big impact on creating warm and hot audiences. ·      The fastest way to build high quality leads based on people who have engaged with your ad. ·      The huge time saver that allows you to market and scale across countries. ·      The new mobile ad feature which allows a lead to opt-in right from the news feed, leading to increased ROI and decreased cost per conversion.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”   Press and hold link to visit the page Show Page Notes   Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget. For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.   IN THIS EPISODE YOU’LL LEARN: The advantage of boosting a post before you build a campaign in Facebook Ads Manager. How to know when to boost a post and when to turn a boosted post into a campaign. How boosting a post can help you find your content "unicorn." What Facebook ads and speaking on stage have in common, and how this will ultimately make people come to you. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Resources from Dennis Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales) Episode 36: What is Facebook’s ‘Relevance Score’? (…and other questions!) Episode 42: 2 Facebook Campaign Metrics that Drive ROI   Press and hold link to visit the page Show Page Notes   Thanks for listening! Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…   In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.   IN THIS EPISODE YOU’LL LEARN:   What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?) How to “Kiss” your campaign goals (

La publicidad en Facebook sigue creciendo tanto en uso como en opciones que ofrece a los anunciantes en segmentación, pero también en herramientas e indicadores de medición de resultados, por ello hoy quiero hablaros de Facebook Relevance Score (puntuación de relevancia), una métrica que nos da una puntuación en los anuncios que podemos definir como relevancia del anuncio, y se valora del 1 al 10 en función del engagement de los usuarios con el mismo, y se empieza a mostrar en el momento en el que tu anuncio ha recibido al menos 500 impresiones.

La publicidad en Facebook sigue creciendo tanto en uso como en opciones que ofrece a los anunciantes en segmentación, pero también en herramientas e indicadores de medición de resultados, por ello hoy quiero hablaros de Facebook Relevance Score (puntuación de relevancia), una métrica que nos da una puntuación en los anuncios que podemos definir como relevancia del anuncio, y se valora del 1 al 10 en función del engagement de los usuarios con el mismo, y se empieza a mostrar en el momento en el que tu anuncio ha recibido al menos 500 impresiones.

Veja o post completo em:http://digitaisdomarketing.com.br/ddm-responde-11-como-otimizar-ads-no-linkedin Olá amigos do Digitais do Marketing, sejam bem-vindos ao nosso décimo primeiro DDM Responde. Nosso programa de 10 minutos de perguntas e respostas sobre Marketing Digital. Perguntas respondidas:• Como otimizar ads no Linkedin?• O que é levado em conta para o Relevance Score do Facebook?• O que deve levar em consideração na hora de criar uma headline e um call to action?• Alguma indicação para quem quer aprender sobre marketing de afiliação? http://digitaisdomarketing.com.br/ https://www.facebook.com/MarketingDigital21?fref=ts Inscreva-se no  Gostou? Nós ajude deixando o seu review 

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/