Podcast appearances and mentions of jake marmulstein

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Best podcasts about jake marmulstein

Latest podcast episodes about jake marmulstein

Going Long Podcast with Billy Keels
SERIES HIGHLIGHT: Combining Passion with Process to Become a Groundbreaker in R.E.I. - Jake Marmulstein

Going Long Podcast with Billy Keels

Play Episode Listen Later Aug 23, 2023 47:12


Going Long Podcast SERIES HIGHLIGHT Episode 345: Combining Passion with Process to Become a Groundbreaker in R.E.I. To see the Video Version of today's conversation just CLICK HERE. In the conversation with today's guest, Jake Marmulstein, you'll learn the following:   [00:20 - 03:47] Show introduction with comments from Billy. [03:47 - 07:12] Guest introduction and first questions. [07:12 - 12:55] The backstory and decisions made that led Jake to this point in his journey. [12:55 -19:12] What gave Jake the impetus to want to  put himself in a relatively less comfortable situation in order to learn and grow at such a young age, and some examples of character building tricky situations that Jake has overcome! [19:12 - 25:37] The mindset that Jake sees as why people he has worked with have been interested in investing 1000's of miles away, specifically investing internationally into the United States, when usually most people would look to invest in Real assets closer to home. [25:37 - 38:50] Where Jake's general curiosity of wanting to find problems and work on solutions comes from, and the major problem that he saw that led to starting his business - Groundbreaker.    Here's what Jake shared with us during today's conversation:    Where in the world Jake is based currently: Chicago, Illinois. (But recording this episode from Rio de Janeiro!). The most positive thing to happen in the past 24 hours: Getting back safely from a trip remotely working in the Amazon jungle! Favourite European City: Madrid, Spain. A mistake that Jake would like you to learn from so that you don't have to pay full price: Develop experience hiring and recruiting people. You're going to make mistakes hiring people, but it's something you have to do. You'll have to interview a lot of candidates and putting in all that work is really hard - but it's worth it! Book Recommendation: The Cold Start Problem, by Andrew Chen.  Be sure to reach out and connect with Jake Marmulstein by using the info below:  LinkedIn: https://www.linkedin.com/company/groundbreakerco Twitter: https://twitter.com/GroundbreakerCo  Facebook: https://www.facebook.com/groundbreakerco/  Website: https://groundbreaker.co/  Email: jake@groundbreaker.co  Direct Phone Number: 312-847-5515  To see the Video Version of today's conversation just CLICK HERE.   How to leave a review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI    Start taking action TODAY so that you can gain more Education and Control over your financial life.   Be sure to connect with Billy!  He's made it easy for you to do…Just go to any of these sites:   Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels

REI Rookies Podcast (Real Estate Investing Rookies)
Streamlining Investor Relations with Groundbreaker with Jake Marmulstein

REI Rookies Podcast (Real Estate Investing Rookies)

Play Episode Listen Later May 2, 2023 32:18


Jake Marmulstein is the founder of Groundbreaker, a revolutionary software for real estate investors. Jake's interest in real estate investment began with a job at a REIT where he underwrote distressed hotels and found himself doing a lot of tedious data entry work. This led him to create Groundbreaker, which streamlines the real estate investment process by allowing investors to share deals on a web format, download necessary information, and sign documents and fund investments with just a click of a button. Groundbreaker has revolutionized the real estate industry, making it faster, more efficient, and less time-consuming.

Accelerated Investor Podcast
331: How Groundbreaker Helps Investors Raise Capital Faster to Close More Deals with Jake Marmulstein

Accelerated Investor Podcast

Play Episode Listen Later Dec 6, 2022 37:02


Raising capital and finding access to equity and debt quickly is crucial if you want to close more deals. If your first few deals were basically figured out on the back of a napkin, that approach won't work if you're looking to accelerate and scale your business. On that note, allow me to introduce today's guest. Jake Marmulstein is the founder and developer of Groundbreaker.co, where he's helped over 19,000 investors raise over $2 billion in capital. Their software helps to streamline every part of the subscription process to save time and make real estate syndications easier. If you have a few dozen or even hundreds of units and you're looking to acquire thousands more, check out Groundbreaker's solutions. They can help you automate your fundraising, close deals, and create exceptional experiences for your investors. In today's episode, Jake and I talk about how rising interest rates and a bear market have changed the game and how to find more debt and LP equity for your deals. He'll also show you what sets their software apart from other solutions that are available and how to get started with Groundbreaker today for free to bring a new level of professionalism to your syndications. Key Takeaways with Jake Marmulstein Why it's so much harder to raise capital now than it was six months ago. How investors are overcoming some of the incredible challenges in today's market. How Groundbreaker has helped syndicators build out their investor bases, raise more money, and close more deals in less time. What new investors need to know about building trust with prospects. What differentiates Groundbreaker from AppFolio, SyndicationPro, and other solutions. Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit https://acceleratedinvestorpodcast.com/331 Rate & Review If you enjoyed today's episode of The Accelerated Real Estate Investor Podcast, hit the subscribe button on Apple Podcasts, Spotify and YouTube so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review over on Apple Podcasts. Reviews go a long way in helping us build awareness so that we can impact even more people. THANK YOU! Connect with Josh Cantwell Facebook YouTube Instagram LinkedIn Twitter Sign up for the Forever Passive Income Partnering, Mastermind and Coaching Program with Josh Cantwell To unlock your potential and start earning real passive income, visit joshcantwellcoaching.com

The Freedom Investing Podcast
The Freedom Investing Podcast Episode 23: The Quick and Easy Way to Passively Invest w/ Jake Marmulstein

The Freedom Investing Podcast

Play Episode Listen Later Nov 28, 2022 33:53


In this episode, we talk with Jake Marmulstein.From the Atlanta area, Jake is an entrepreneur and business executive with a variety of experience, including ERP to SaaS, digital marketing to education technology, and hospitality to real estate. He has advised executives of early stage companies, lead operations and finance, product, sales, and customer success efforts.In his current operating role, Jake is the Founder, President & CEO of the Real Estate Investment Tech SaaS company Groundbreaker Technologies. He made the initial angel investment, completed key hires, established selling, financial and operational systems, lead a Series Seed round of financing, and continues to grow the company.Jake received his bachelor's degree from Cornell University, where he emphasized in hospitality and real estate. He studied abroad in Rio de Janeiro and at Cornell was involved in grant writing for grassroots community service organizations while also forming a non-profit peer to peer mentorship organization.Join us for our new episode as we explore ways to help you live the life you deserve! Subscribe to my Youtube channel so you never miss an episode! Visit www.freedominvesting.com to see how we can help you! 

Just Start Real Estate with Mike Simmons
How To Automate Money Raising And Management With Jake Marmulstein

Just Start Real Estate with Mike Simmons

Play Episode Listen Later Sep 5, 2022 38:18


Today's Guest: Jake Marmulstein Jake is the co-founder and CEO of Groundbreaker, an all-in-one investment management software built for real estate investment firms, fundraising automation software, an investor Portal, and investor reporting software. They exist to advance each customer's syndication business. They envision a world where real estate investments are made accessible and efficient by digital evolution in real estate syndication. Preparing investment materials can be cumbersome, and handling investor relations has been done with cobbled-together solutions like spreadsheets, decks, file storage for documents, and email to help remove the pain points and allow investors to focus more on raising capital and finding deals. Managing data and answering to investors is a time-intensive, manual process. There has to be a better way, and Groundbreaker has it. Highlights From The Show: We begin the episode with Jake sharing his background story and how he ended up in real estate. Jakes shares that he was first interested in real estate development when he worked overseas in Brazil with the city government. Jake saw how the international companies were coming and installing research facilities and how the cityscape was changing rapidly. The country that had the highest GDP at the time and the process was very intriguing to Jake. He discovered that real estate and development meant more job opportunities and popularity. Jake started to work with a real estate investment trust, and that is where he got most of his real estate knowledge. We then talk about Jake's transition from underwriting to real estate syndication. He shares that his frustration came because he was handling administrative tasks that didn't require much creativity. Jake had friends who were always looking at the next big opportunities in real estate. His focus was on how real estate companies could raise capital online and advertise opportunities to investors. At the time, few companies were offering portals where you could evaluate deals as an investor. From his analysis, Jake realized that there were independent real estate investors that wanted to raise capital, but they didn't want to give investors their data through a single portal. They want to maintain the ownership of the intellectual property, and his goal was to provide them with processes and systems. Next, we talk about Jake's software, Groundbreaker, and how it helps investors to raise money automatically. According to Jake, you create a deal in the system and send it out to your investors with Groundbreaker. They get to a private and secure portal where they can access and see your deal and download any document. Additionally, if you need to update anything, you can do it within the system as the deal changes. When an investor wants to invest, they put down the amount and can go immediately to investor verification questions and compliance. After verification, they can view the subscription remits, sign in electronically and then move on to funding either by getting wire instructions or linking their bank account to make payment. Jake shares that Groundbreaker is very safe. They record every single activity, and it automates every step to remove restriction points. We then talk about the price of using Groundbreaker. Jake shares that they are still experimenting with different markets. However, the typical customer that uses Groundbreaker with at least one deal in their portfolio can build the cost of the software into their deals. They can spread it across their operating budget to cover it in their acquisition fee and returns. Jake shares that it's only $4000 a year to be able to have Groundbreaker for your entire real estate portfolio. For people who are starting out and don't have a deal that they have done, they are offering promotional pricing of $50 per month, and once they graduate to having a deal closed and a portfolio, they increase the price from there. Next, we discuss what you should know and expect from Groundbreaker's services and offers as an investor. Jake shares that the software and the automation behind the workflow are just the beginning. They are in a continuous process of developing the capability of the software and service to be able to meet the needs of the market. A lot of people are looking for solutions for deal flow, underwriting, data, capital, property management, leads, accounting, and legal service. Their goal is to continue to analyze the needs of their customers and add the next component that is going to save people time. Groundbreaker is dedicated to continuous improvement and evolution. Lastly, we talk about the real estate market we're in and what it means to investors over the next 12 to 24 months. Jake shares that there are a lot of opportunities in the multifamily space. Most of his clients concentrate there, and there is so much demand for multifamily housing. According to him, deals will continue to happen, and the right operators that have good relationships with their Investors will be able to raise capital in this environment because they have the trust and the deal flow. However, operators relying on one or two large investors might have problems because that capital source might be waiting to see what happens in the market. Make sure you don't miss another amazing episode of the Just Start Real Estate Podcast with Jake Marmulstein and get valuable information on how to automate raising money and management! Notable Quotes: “If you build a large investor base, you will be able to control your outcome in downcycles because you can raise capital from different sources.” Jake Marmulstein “Listen to your customers' needs and figure out what people want. Don't just create a product that you think they want and push it to them.” Mie Simmons “As an investor, your best use of time is raising capital and going out to find deals. Using a software solution will help manage data and tasks that aren't the best use of your time.” Jake Marmulstein Thank You for Listening! Connect with Mike on Twitter, Instagram, YouTube, Linkedin, Facebook Help Out the Show: Leave an honest review on iTunes. Your ratings and reviews really help, and I read each one. Subscribe on iTunes. Resources and Links From Today's Show: Groundbreaker Groundbreaker on LinkedIn Groundbreaker on Instagram Groundbreaker on Facebook Groundbreaker on Twitter More Resources From Mike: Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months WINNING DIRECT MAIL - How to CRUSH IT with direct mail! 7 Figure Investor Video Course - Scale your business to 7 figures. I'll show you how!

Target Market Insights: Multifamily Real Estate Marketing Tips
How to Quickly Improve the Investor Experience with Jake Marmulstein, Ep. 422

Target Market Insights: Multifamily Real Estate Marketing Tips

Play Episode Listen Later Aug 2, 2022 30:44


Before founding Groundbreaker, Jake Marmulstein held a number of roles involving real estate and technology, supporting the growth of early-stage digital technology ventures. In 2011, he started his real estate career while underwriting distressed hotel investments for Watermark Capital Partners, a private REIT based out of Chicago. He graduated from The Hotel School at Cornell University with a concentration in Real Estate Finance. At Groundbreaker, Jake deals with the company's strategic vision and investor relations. Before moving to Chicago, Jake lived abroad in Europe, Brazil, and Puerto Rico where he became fluent in Spanish and Portuguese. We talked to Jake about his new platform, “Groundbreaker” for investors and operators and how it works, and how it can help you reach your investing goals. Announcement: Download Our Sample Deal and Join Our Mailing List [00:01 – 03:20] Opening Segment  Jake talks about his background. He talks about the frustration his real estate career that led him to where he is now; [04:13 – 15:12] All About The Audience How he found a solution to a disconnected problem in real estate; Why they created an investor and operator portal after the jobs act passed; How their portal “Groundbreaker” makes the documentation process a lot easier; How Groundbreaker secures your information and how that might benefit you; [15:12– 26:10] The Importance of an Investor Portal Jake talks about the ease of use of their portal; He talks about the scope of their customer service; At what point should you start using “Groundbreaker”; How this tool will help with your bottomline; How you can get 10x ROI on your investment in this tool  [26:10 – 30:43] Round of Insights Apparent Failure: Building the platform that did not work as efficiently.  Digital Resource: Producthunt   Most Recommended Book: Trillion Dollar Coach   Daily Habit: Playing guitar   #1 Insight for Being an Entrepreneur You have to have urgency but also understand that it's a journey. So be patient.   Best Place to Grab a Bite in Chicago:  Chengdu Impression   Contact Jake: To learn more go to www.groundbreaker.co or follow them on LinkedIn or Twitter. Reach out to Jake personally on LinkedIn or click here to send him an email. Tweetable Quotes: “You have to have urgency but also understand that it's a journey. So be patient.” - Jake Marmulstein   Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

The Multifamily Real Estate Experiment Podcast
MFREE 014: How can you use technology to manage capital raising and investor relations? with Jake Marmulstein

The Multifamily Real Estate Experiment Podcast

Play Episode Play 33 sec Highlight Listen Later Jul 31, 2022 31:18


Today we speak with Jake Marmulstein who is the CEO and Co-founder of the tech company Groundbreaker.  Back in 2011, he underwrote real estate investments at a growing real estate investment trust firm in Chicago.  While there, he experienced firsthand how cumbersome preparing investment materials were and how handling investor relations was done with cobbled-together solutions like spreadsheets, decks, file storage for documents, and emails. During this time, he recognized an opportunity for real estate investment firms to embrace new technology that could unlock pent-up growth.  So he and his co-founder created Groundbreaker and developed software to automate real estate fundraising, investment management, and investor relations.“Because when your firm runs better, your investors feel it!”For anyone interested in using the great service Groundbreaker provides, we have an amazing offer for you. Just type "HSQUARED" into the "optional Note"  section on the demo form to get 10% off your first 3 months.https://groundbreaker.co/LinkedInPublished: May. 06, 2020

Weiss Advice
Team Building and Motivating People To Achieve A Common Vision With Jake Marmulstein

Weiss Advice

Play Episode Listen Later Jul 25, 2022 21:52


Jake is the Founder, President & CEO of the Real Estate Investment Tech SaaS company, Groundbreaker Technologies. He made the initial angel investment, completed key hires, established selling, financial, and operational systems, led a Series Seed-round of financing, and continues to grow the company. He is an entrepreneur and business executive with a variety of experience, including ERP to SaaS, digital marketing to education technology, and hospitality to real estate. He shares his insights on how to achieve success, including tips on how to learn new skills and techniques. He invites listeners to visit groundbreaker.co to learn more about what Groundbreaker can do for you![00:01 - 10:54] Opening SegmentLet's get to know Jake Marmulstein!How he started Groundbreaker[10:55 - 16:10] Team Building and Motivating People To Achieve A Common VisionJake discusses how real estate investing is becoming more accessible and simpleHis background in tech startups helped him understand the importance of team building and motivating people to achieve a common visionGroundbreaker provides resources for syndicators and real estate investors, helping them learn about the industry and navigate through early stages[16:11 - 21:51] THE FINAL FOURWhat's the worst job that you ever had?When he worked in Johnny RocketsWhat's a book you've read that has given you a paradigm shift? “The Cold Start Problem by Andrew Chen”What is a skill or talent that you would like to learn? Language acquisition in order to connect better with peopleWhat does success mean to you?Jake says that, “Success is spending time doing what you want with whom you want, however much you want.”Connect with JakeWebsite: groundbreaker.coLinkedIn: https://www.linkedin.com/in/jakemarmulstein/ LEAVE A 5-STAR REVIEW by clicking this link.WHERE CAN I LEARN MORE?Be sure to follow me on the below platforms:Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.LinkedInYoutubeExclusive Facebook Groupwww.yonahweiss.comNone of this could be possible without the awesome team at Buzzsprout. They make it easy to get your show listed on every major podcast platform.Tweetable Quotes:“I get energized with helping emerging syndicators are up and coming operators be able to navigate through some of those early learnings that are usually very cost prohibitive, or just really time consuming.” – Jake Marmulstein“If you're on the platform and you've been working with us for some time, the relationship is already established. ” – Jake MarmulsteinSupport the show

ceo spotify founders president success google apple stitcher achieve saas team building erp buzzsprout groundbreaker motivating people common vision jake marmulstein series seed opening segmentlet cold start problem
Dwellynn Show - Financial Freedom through Real Estate
DS242 | Understanding Investor Portal for Multifamily Syndication | Jake Marmulstein

Dwellynn Show - Financial Freedom through Real Estate

Play Episode Listen Later Jul 15, 2022 15:36


Groundbreaker was just chicken-scratch on a napkin back in 2011 when Jake underwrote real estate investments at a growing REIT in Chicago. Preparing investment materials was cumbersome and handling investor relations was done with cobbled-together solutions like spreadsheets, decks, file storage for documents, and email. Managing data and answering to investors was a time-intensive, manual process. There had to be a better way. Contact Dwellynn for multifamily opportunities www.dwellynn.com

Passive Income through Multifamily Real Estate
Episode #250: How to Start a Real Estate Technology Company With Jake Marmulstein

Passive Income through Multifamily Real Estate

Play Episode Listen Later Jul 11, 2022 26:54


Running a Real Estate Investment Trust (REIT) can be a tricky balancing act; especially during its earlier stages. Growth is undoubtedly a big priority for any business that's starting out. But if your back-end operations are in disarray then that growth becomes increasingly difficult to achieve and maintain. Back in 2012, Jake Marmulstein was underwriting distressed hotel investments for Watermark Capital Partners, a private REIT based out of Chicago, when he realized that there had to be a better way to do syndication. After feeling overwhelmed with data, and without any technology or software available to support the process, Jake partnered with a technology entrepreneur to found Groundbreaker, a real estate technology company that simplifies the investment process. In our conversation Jake shares what it was like building a software product without prior experience in tech, the lessons he learned along the way, and why building your first start-up is a process of trial and error. We also unpack how the needs of the customer shaped their product, and what sets them apart from new competitors in the field. Tune in for valuable lessons on what you should prioritize when starting a business, and much more!Key Points From This Episode:Introducing today's guest, Jake Marmulstein, founder of Groundbreaker.An overview of Groundbreaker as a real estate technology company.How Jake's work underwriting distressed hotel investments inspired him to start Groundbreaker.Why there is often a misalignment between growth initiatives and backend operations at young real estate firms.How Groundbreaker simplifies the process of raising money for investors who are doing a syndication or fund.How its customers informed Groundbreaker's features and the way it was developed.Jake's fortuitous partnership with a technology entrepreneur and how they built Groundbreaker together.Some of the lessons that Jake had to learn to work well with software engineers.The biggest hurdles in the journey from launching a software to gaining momentum.How Groundbreaker benefitted from a marketing and PR strategy.How Groundbreaker is adjusting to new competition in the real estate technology space.What sets Groundbreaker apart from their competitors: customer service and attention to detail.Jake's top advice on starting a business.Tweetables:“Even if you intend to build a certain feature, it's always a surprise what users end up needing.” — @Marmulstein [0:09:03]“I had a very good product manager at the company who could help to translate a lot of information to me, and it helped me learn what I needed to know and fill in my gaps.” — @Marmulstein [0:12:41]“Doing a startup is all about a process of small pivots and tweaks along the way until you get to a point where it really fits and clicks.” — @Marmulstein [0:16:20]Links Mentioned in Today's Episode:Jake Marmulstein on LinkedInJake's emailGroundbreakerVertical Street VenturesPassive Income Through Multifamily Real Estate Facebook GroupPeter Pomeroy on LinkedInPeter Pomeroy Email

How to Scale Commercial Real Estate
The Future of Real Estate Syndication

How to Scale Commercial Real Estate

Play Episode Listen Later Jun 13, 2022 18:47


  From the Atlanta area, Jake Marmulstein is an entrepreneur and business executive with a variety of experience, including ERP to SaaS, digital marketing to education technology, and hospitality to real estate. He has advised executives of early-stage companies, lead operations and finance, product, sales, and customer success efforts.   In his current operating role, Jake is the Founder, President & CEO of the Real Estate Investment Tech SaaS company Groundbreaker Technologies. He made the initial angel investment, completed key hires, established selling, financial and operational systems, lead a Series Seed-round of financing, and continues to grow the company.   Jake received his bachelor's degree from Cornell University, where he emphasized hospitality and minored in real estate. He studied abroad in Rio de Janeiro and at Cornell was involved in grant writing for grassroots community service organizations while also forming a non-profit peer-to-peer mentorship organization. Jake has worked abroad in London, Madrid, Rio de Janeiro, and Puerto Rico and has a working proficiency with Spanish and Portuguese. Stay tuned and listen to how Jake Marmulstein shares his knowledge on the future of Real Estate Syndication through their Groundbreaker Technologies.   [00:00 - 04:29] Groundbreaker Technologies: How to Scale Your Real Estate Investment Business Jake started his CRE investment career in 2011 at Watermark Capital Partners, a hotel REIT in Chicago He co-founded Groundbreaker, a software platform for real estate syndication, and began to build it out The platform is now used by real estate operators to raise money and manage their deals Jake has experience in software development and engineering, which helped him build the platform   [04:30 - 12:19] Groundbreaker Partners with JV Equity Partners to Bring on Larger Deals Jake shares that they were able to get press coverage for their solution after building a basic version on the web. This helped them to attract interested prospects, which led to them being able to pay their office expenses with revenue from their solution. They are looking to build a comprehensive ecosystem of services that will help their customers grow and be successful.   [12:19 - 17:20] Groundbreaker Software Introduces Education Program to Help New Class of Real Estate Syndicators Succeed Knowing that operators don't do deals alone, Jake and his company study carefully what that experience has to be and build a feature that allows people to do deals with each other without the problem where they share the data from their own investor list with the other group. They Don't want to be a CRM system or an email marketing system, but instead an investor management software. Jake notes that they have overcome alignment within the organization, but it's really hard to be able to work with people who aren't yet successful at doing a deal.   [17:20 - 18:45] Closing Segment Jake Marmulstein, CEO of Roundbreaker, offers listeners a three-month free trial of their annual subscription if they type "Bricken" into their website's request form. Jake also recommends LinkedIn and Roundbreaker's website for contacting him.   Reach out to Jake See links below  Final words Tweetable Quotes   "At the end of the day, were we going to be a financing system, were we going to be software? We can be both and really fielding those all structuring my questions and doing customer discovery."  - Jake Marmulstein     “It's real estate syndication. There's some complexity in doing that. Even marketing yourself to investors and building your investor base requires you to have an investment thesis and understand who the investor is that you're going after.” - Jake Marmulstein   ----------------------------------------------------------------------------- Connect with Jake Marmulstein on LinkedIn. Visit their website   Connect with me: Facebook   LinkedIn   Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on.  Thank you for tuning in!   Email me → sam@brickeninvestmentgroup.com Want to read the full show notes of the episode? Check it out below:   [00:00:00] Jake Marmulstein: if you're an operator and you're looking at who can be the best partner for you. You want to surround yourself with companies that are gonna really care about where you are now and help you to scale as you continue growing to set objectives that are mutually beneficial for both of you so that they have a vested interest in your success.  [00:00:21] Sam Wilson: Jake began his CRE investment career in 2011 at watermark capital partners, a hotel REIT in Chicago, and after struggling to raise capital for his own deals, he found a groundbreaker a software platform for real estate syndication, Jake, welcome to the show. [00:00:47]Jake Marmulstein:  Hey man, pleasure's mine.  [00:00:49] Sam Wilson:  There's three questions. I ask every guest who comes on the show in 90 seconds or less. Can you tell me, where did you start? Where are you now? How did you get there?  [00:00:58] Jake Marmulstein: So when I studied at Cornell university an undergrad, I did a real estate minor. I graduated, worked in the city government of Rio de Janeiro doing foreign investment promotion. And that's where things all started for me. Now I'm in. Chicago, Illinois as a CEO and founder of groundbreaker technologies, a real estate investment management software company. And I got here by getting the experience, the basic experience that I needed. Throughout my early corporate career to identify there is a pain in the space for a lot of real estate operators experiencing it first myself, and then going to the market and looking at the way different firms were dealing with the problem. And I just, started with 10 grand in my bank account and the dream.  [00:01:48] Sam Wilson: That's awesome. I love that. Do you have a background in software development, engineering, anything on that front?  [00:01:56] Jake Marmulstein: I have friends.  [00:01:58] Sam Wilson: All right. I liked that. I liked that. So tell us, how did you from concept to getting the idea hatched and built? Give us that quick story, because I think this is compelling for a lot of people that are sitting on ideas and don't necessarily know where to start.  [00:02:12] Jake Marmulstein: So the, when, when groundbreaker was conceived as a idea, it was the first step frustration. And then there was changes in legislation, such as the jobs act, which pushed real estate platforms that were technology driven to do crowdfunding and market themselves pretty widely. So you think of like fundraise and Realty, mogul and Realty shares, and groundbreaker. Started basically as a result of some of that, we came into the market and said, well, there's a lot of people that are raising capital and underwriting deals, but the software in this technology to infrastructure is still needed.Is there going to be a world in which everybody has a technology and they're raising money from their own investors or crowdfunding, or, how's this all going to play? And we saw that the technology is needed in the space. And it's just a matter of time before all real estate operators will be tech enabled to have a system that they can use with their investors. So that raising money happens over in electronic means data and information is no longer stored in Excel. And that's the vision that I had when all of that was happening. it's a combination of laws that were changing and just the times, and, consumer behavior where people are moving towards using more digital solutions to interact with financial technology, looking at banking, brokerage, all of it is going towards having a login and a portal. So you can check your information from your phone. Why not real estate?  [00:03:52] Sam Wilson: Yeah. Yeah. That's a, that's, you're absolutely correct. So what were some of the first steps you guys took in building this out? Having friends, but then going all right now, we're gonna develop a software. Now we're going to bring on team members. Now we got people to pay salaries, payroll, like how did all that work? And then when did you say man, this thing's actually gonna make money.    [00:04:12] Jake Marmulstein: So that part was a little bit more nebulous when we began. We had a vision and that vision was strong enough to get people to come on board and spend their time working with us without having to necessarily take a salary. So we had equity in the early days, they were giving to the talent that came and built the product for us. And then we use that vision to convince. Reporters to talk about our solution. After we had a very basic version up on the web. And so we got press, which gave us free advertising, which brought in a lot of interested prospects to our website. And I would feel the calls and talk to them about their problems without actually knowing what the solution was going to be at the end of the day. Where we going to be a financing system where we're going to be a software where we can be both and really fielding those calls, structuring my questions and doing customer discovery. There's a course that Steve blank does called customer discovery. If you're ever going to start a company, you should absolutely take that course because the process to understand the customer segmentation and their pain points. Helps you to be able to chart the course on which problems you want to solve and which problems you don't want to solve and for whom. And so we identified that the problem was while people wanted access to capital, there was also a segment of the market that wanted better systems to be able to manage the capital that they did have. And so looking at the way that the market was moving. And the risks associated with being the capital provider and underwriting all those deals. We wanted to move in that direction of being a technology provider. And so we use that vision to sell those early prospects were really interested in what we're doing to pay us, $500 a month for the software and pay us an implementation fee to get it started. And so really we use that vision, that dream to sell people on the product before. We really had much of a product built by making them early customers and helping them build the product with us. And then it took me about Six months of not taking any salary and the business, really not making any money, just, paying its office expenses in order for us to crack through some revenue that resulted in a distribution to the partners. [00:06:34] Sam Wilson: I liked that. That's a lot of the way that people who are starting out in, especially building teams early on as the active. Sponsor or investor. A lot of us start out that way where it's like, Hey, we're all going to get together. And we're going to, we're going to put our heads together and work really hard. And then it might be six, nine months or a year before we crack the nut and actually begin started making the money. So I like, that's not an unfamiliar chart or an unfamiliar territory for many of us. Tell me, you said there that you guys were trying to decide early on whether or not you want to do. Finance company, or you want to be a technology, you guys went into technology, but yeah, one of the things you and I talked about off air was that you guys are looking to build a comprehensive what you call it, a comprehensive ecosystem of services. Can you break some of that down for us?  [00:07:17] Jake Marmulstein: Yes. So the real estate operator who uses groundbreaker and we focus on is a small to mid-size. Syndicator that may have a couple of deals that they've done using Excel. And they're mostly communicating with their investors through email. Maybe they use Dropbox or a CRM system, and they want to formalize their business and be more professional and more efficient by using a solution like groundbreaking  But also these folks don't have a well-established network or relationship with capital partners and services. So there's other solutions that we can provide as a business to be able to make that experience of going from. One to two deals to 10 deals or 20 deals or $2 million sized deals, $10 million sized deals, easier and more scalable for the company that's working with us. So when I say the services ecosystem, if you're an operator and you're looking at who can be the best partner for you. You want to surround yourself with companies that are gonna really care about where you are now and help you to scale as you continue growing to set objectives that are mutually beneficial for both of you so that they have a vested interest in your success. And groundbreakers is doing that for the sponsors that we're working with by having a long-term vision where we rolled out. Different services that are embedded into our core product and our system so that you can get everything you need from us, whether that comes from legal or underwriting or capital or insurance, or even help operationally on the deal. Because we are a technology company that's providing that infrastructure, that layer to organize your business. But once you're using us, you're also. We're also, in a way, partnering with you because the more that you grow and the more deals you do on groundbreaker, the more successful you are as a customer, the more we're we are successful, the more you're likely to bring on other deals or other customers to us. So we want all of our customers to grow up and supporting them through those services as a way of helping them. And it's also a way of us creating additional revenue opportunities for the business.  [00:09:40] Sam Wilson:What's  it been like, cause each of those sound like their own siloed kind of business, if you're bringing on, JV equity partners and getting to know those people out there that are looking to joint venture, but don't want to necessarily be the active sponsor. And now you're building out a technology platform and then you're connecting all of those. What's that actual process like and how do you silo those and perfect each of those without distracting from your corporate.    [00:10:04] Jake Marmulstein: That's a great question. And we've thought about that a lot as we worked on piloting some of those services and getting initial traction from them, our core business is to bring on. Early in up and coming real estate syndicators that want to build and scale their business. On top of groundbreaker looking at us as a partner, that's going to help them to grow and the way that we impact growth through the. Other services is mainly by partnering with best-in-class providers and allowing those partners to have access to customers so that they can render their services and the customer can get value when they need it. So an example of that would be. One of my clients is doing a $12 million deal. It's one of their first larger deals. Initially when they began with us, they were doing smaller deals, like $3 million, $4 million deals in C class with C class assets, C class locations. And they really proved themselves out over the last two years and build their business. And they were successful in turning a lot of those assets. But now they want to swing for larger size deals. And their investor base is also confident to be able to invest more capital in them at this point. But they're going to need some additional capital to be able to fund some of these larger acquisitions. And by having that relationship with groundbreaker, we're able to know where they are in their cycle, what they need. So we've told them about our programs. Okay. They're entering into those services by giving us the information on their deal, and then being able to have calls with our equity partners, to be able to source capital from them and see if there's a fit amongst the investors that we can bring to the table. [00:11:59] Sam Wilson: That's really a really unique. Are there any other elements of the kind of tech platform that you guys are thinking about or building out or see things coming down the pike that you say, Hey, this is this something we're considering? And here's ways that we plan on implementing it? [00:12:14] Jake Marmulstein: Well, we're doing a co-sponsorship is the really big one. We know that. Operators don't do deals alone. A lot of them work with others. So we're studying really carefully what that experience has to be and building a feature that. Allows people to do deals with each other without the the problem where they share the data from their own investor lists with the other group, because a lot of sponsors, care so much about that investor list that they've worked so hard to build. And even though you're partnering with someone and you trust them, you still want that data to belong to you and only yet. So that's one of the big ones. And then we don't want to be a CRM sister. We're an email marketing system. We're an investment management software and we're going to continue being best in class in that. Whereas the CRM is going to be integrated into groundbreaker so you can continue to use your active campaign or your HubSpot or whatever CRM use, but it'll sync the data with our system so that those triggers. Anything else that you're running in those campaigns can be run in tandem with what happens on groundbreaker    [00:13:30] Sam Wilson: right. that's really cool. And that's one of the things that. Finding those integrations, I'm going to use that word. I'm not a tech guy, so you'll have to forgive me is that I can barely send an email, but I know that the integrations, when they work smoothly makes life so much easier. And I think that's what we're seeing is across the web and everything else is just all these different programs that we have to use because each one specializes in its own thing. But if they don't integrate and talk, it's like. This is really frustrating. So that's really cool that you guys are solving that problem. What are some challenges that you guys are facing right now that are not maybe have you stumped, but certainly have you scratching your head? Go, gosh, how are we going to overcome this?   [00:14:10] Jake Marmulstein: No, that's a great question. Until recently it's been. Focus on focusing on the core customer segment that we're dealing with and understanding what you know, what to build in for whom. But we've really overcome that alignment lately within the organization. It's really hard to be able to work with people who aren't yet successful at doing that. And we want to be able to serve those operators and help them. But a lot of them just don't have there. There's just a lot more that they need to be able to be successful. And we can't address those needs in the market. So we want to be able to be a big and successful company that serves a lot of operators, but we just have to stay focused on the operators Actually can, can value our help and use it to be able to build and scale their business. So I think a lot of the people that may be listening to this call would be appropriate. But there's many people that are entering the space as beginners who, haven't done a deal yet. And that's a real challenge is figuring out a way it is, I would love to figure out a way to work with them, but unfortunately I don't think we can.    [00:15:25] Sam Wilson: Yeah. You can't be all things to all people. That's a, that's certainly true. And I think that's an interesting point you make.Cause you want to be able to find a way for people to adopt your software early on. You want to build to bring them on and say, Hey man, come in, come into the fold, get to know us as you grow. Won't this be great. But it also sounds like you also don't want to be the baby. Saying. Okay.] All right. Let me teach you all about what you're doing and how to raise capital and how to use this. And it just, it sounds like there needs to be some level of not just rudimentary, but some sophistication involved before somebody can really adopt what you guys do.    [00:16:00] Jake Marmulstein: Yeah. It's, real estate syndication. There's some complexity of doing that. Even marketing yourself to investors and building your investor base requires you to have an investment thesis and understand who the investor is that you're going after. And it's, it is a beautiful thing what's happening right now in the world. I think that the market that we're in right now is growing significant. More people who are working nine to five jobs in the corporate world, or working from home and exploring ways to invest in real estate. People who are commercial real estate brokers are figuring out, Hey, why don't I invest, and do my own deals. There's a lot of people that are entering the market and will be entering the market and in the future. And I think we're in a good position to be able to help all those people, but there needs to be a base level. Education program. And, we work with groups like Jake and Gino and Joe Fairless and other types that are helping to educate that a new class of real estate syndicators. So I'm hopeful that those guys will continue to be the babysitters for the market if you will.  [00:17:10] Sam Wilson: Yeah. That's absolutely right. I absolutely love it, Jake. Thanks for taking the time to really break down what groundbreaker does, the problems you can. Are seeing and solving in the marketplace. I think that's really cool. You're building something that I think even across is as can fairly familiar with, everybody has competitors and I'm fairly familiar with even some of your active competition. And I think you guys are doing some things very differently that are solving problems, maybe that other people aren't in the marketplace.So that's absolutely cool. I love it. Jake, , Hey, so one of the things that you offered to our listeners to this show certainly appreciate it. I found it here was that if you're listening to the show and you type in the word BRICKEN, when submitting a request or your website, you can get three free months of groundbreaker when you sign up for an annual subscription. So, Jake, thanks for offering that up to our listeners. Certainly appreciate that. And last question for you here. If our listeners want to get in touch with you and learn more about you, what is the best way to.  [00:18:02] Jake Marmulstein: Please add me on LinkedIn, Jake Marmulstein, and also go to our website groundbreaker.co. And if you fill out a demo request form, then we'll be in touch with you and you can go over our software and learn about your business. [00:18:16] Sam Wilson: Awesome. Jake, thanks for your time today. I do  [00:18:18] Jake Marmulstein: appreciate it. Thanks Sam. I appreciate it as well. 

Creating Wealth through Passive Apartment Investing
EP#224 Taking the deal on an autopilot mode with Jake Marmulstein

Creating Wealth through Passive Apartment Investing

Play Episode Listen Later May 27, 2022 15:23


Today I chatted with Jake Marmulstein the Founder, President & CEO Groundbreaker Technologies.In his current operating role, as the Founder, President & CEO of the Real Estate Investment Tech SaaS company, Jake has made the initial angel investment, completed key hires, established selling, financial and operational systems, lead a Series Seed-round of financing, and continues to grow the company. Jake received his bachelor's degree from Cornell University, where he emphasized hospitality and minored in real estate.Episode Spotlights- What gave birth to Groundbreaker Technologies- How could you streamline and save time with the product- Timeframe to have your data organized in the software- Features and Benefits of the software Book Recommendations- The Millionaire Next DoorConnect with Jake:Email: jake@groundbreaker.co Linkedin: https://www.linkedin.com/in/jakemarmulstein/ Website: https://www.groundbreaker.co/Grab your freebie - Tips for Multifamily Investing at www.ushacapital.comFound this episode insightful? Show us some love by spreading the word on social media or  rating and reviewing the show here - https://podcasts.apple.com/us/podcast/multifamily-ap360/id1522097213Follow Rama on socials!LinkedIn | Meta | Twitter | InstagramConnect to Rama KrishnaE-mail: info@ushacapital.comWebsite: www.ushacapital.com

Real Estate Reserve Podcast
#115- We interview Jake Marmulstein about his investor software Groundbreaker.co

Real Estate Reserve Podcast

Play Episode Listen Later May 19, 2022 36:40


We interview Jake Marmulstein about his investor software Groundbreaker.co.  His software helps automate real estate fundraising, portfolio reporting and investor relations. We chat current market conditions, tools the big boys are using to raise and manage capital and what direction the industry is going towards. Tune in now and watch the video version of the podcast at www.realestatereservepodcast.com If you enjoyed this podcast we would appreciate a positive review...  https://podcasts.apple.com/us/podcast/real-estate-reserve-podcast/id1507982777

Investing Stuff You Should Know
Jake Marmulstein - Surprise journey of Tech Entrepreneur and CEO of Groundbreaker

Investing Stuff You Should Know

Play Episode Listen Later Apr 29, 2022 40:36


Every syndicator and capital raiser uses an online platform, and we have  the CEO of one of the best capital portals (Groundbreaker) in the business!Jake tells an engaging story from college and his foray's into hospitality, RE, fundraising, and growing a tech startup. He share's the good, the bad, and the average, and more importantly what he saw for the need to launch Groundbreaker.Jake is based in Chicago but was in Minneapolis where I am currently located. Good to see the Midwest not getting left behind in the tech startup space. Contact Info:Jake's Profilelinkedin.com/in/jakemarmulsteinWebsitegroundbreaker.co  (Company Website)Emailjake@groundbreaker.coJake's Linked Profile:From the Atlanta area, Jake is an entrepreneur and business executive with a variety of experience, including ERP to SaaS, digital marketing to education technology, and hospitality to real estate. He has advised executives of early stage companies, lead operations and finance, product, sales, and customer success efforts.In his current operating role, Jake is the Founder, President & CEO of the Real Estate Investment Tech SaaS company Groundbreaker Technologies. He made the initial angel investment, completed key hires, established selling, financial and operational systems, lead a Series Seed-round of financing, and continues to grow the company.Jake received his bachelor's degree from Cornell University, where he emphasized in hospitality and minored in real estate. He studied abroad in Rio de Janeiro and at Cornell was involved in grant writing for grassroots community service organizations while also forming a non-profit peer to peer mentorship organization. Jake has worked abroad in London, Madrid, Rio de Janeiro, and Puerto Rico and has a working proficiency with Spanish and Portuguese.

Real Estate Espresso
Jake Marmulstein

Real Estate Espresso

Play Episode Listen Later Apr 23, 2022 13:00


Jake Marmulstein is the CEO of Groundbreaker in Chicago, Illinois. This software company develops and markets an online platform for syndicators to manage their marketing, customer relationships, and investor relations. Anyone who has investors needs a platform like this to present a professional system for the breadth of activities related to investment management. To connect with Jake and to learn more visit groundbreaker.co ------------------- Host: Victor Menasce email: podcast@victorjm.com

The Crexi Podcast
The Streamlined Future of CRE Investing

The Crexi Podcast

Play Episode Listen Later Feb 16, 2022 35:32


This episode of The Crexi Podcast explores how proptech will streamline future CRE investing with Jake Marmulstein, CEO of Groundbreaker Technologies. The Crexi Podcast explores various aspects of commercial real estate in conversation with top industry professionals. In each episode, we feature different guests, tapping into their wealth of expertise and exploring the latest trends in the world of commercial real estate.  In this episode, Crexi's Yannis Papadakis sits down with Jake to discuss the story of founding a proptech company and how technologies will define and empower the future of commercial property investing. Their wide-ranging conversation covers: The initial challenges of entering the proptech space and how Groundbreaker overcame those obstacles.How specialized CRE technology works in partnership with investment groups to facilitate operational processes.The importance of intentional team building and empowering new hires to lead as a company grows.Trends in the adoption of commercial real estate technology and how the industry is becoming more confident in its usage.The importance of data in building out AI/machine-learning-powered processes. And much more!If you enjoyed this episode, please subscribe to our newsletter to receive the very next one delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi Insights.Ready to find your next CRE property? Visit Crexi and immediately browse hundreds of thousands of available commercial properties.Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexiAbout Jake Marmulstein:Jake is the Founder, President & CEO of the Real Estate Investment Tech SaaS company Groundbreaker Technologies. At Groundbreaker, Jake owns the Company's strategic vision, recruiting, fundraising, and company culture. Before founding the company, Jake held several roles in real estate and technology, supporting the growth of early-stage digital technology ventures. In 2011, he started his real estate career while underwriting distressed hotel investments for Watermark Capital Partners, a private REIT based out of Chicago. He graduated from The Hotel School at Cornell University with a concentration in Real Estate Finance. Before moving to Chicago, Jake lived abroad in Europe, Brazil, and Puerto Rico, learning both Spanish and Portuguese.

Going Long Podcast with Billy Keels
Combining Passion with Process to Become a Groundbreaker in R.E.I. - Jake Marmulstein

Going Long Podcast with Billy Keels

Play Episode Listen Later Jan 31, 2022 49:03


Want to avoid mistakes in Long Distance Investing?  Download your FREE document at http://keeponcashflow.clickfunnels.com/7mistakes  Going Long Podcast Episode 182: Combining Passion with Process to Become a Groundbreaker in R.E.I. In the conversation with today's guest, Jake Marmulstein, you'll learn the following:   [00:20 - 03:47] Show introduction with comments from Billy. [03:47 - 07:12] Guest introduction and first questions. [07:12 - 12:55] The backstory and decisions made that led Jake to this point in his journey. [12:55 -19:12] What gave Jake the impetus to want to  put himself in a relatively less comfortable situation in order to learn and grow at such a young age, and some examples of character building tricky situations that Jake has overcome! [19:12 - 25:37] The mindset that Jake sees as why people he has worked with have been interested in investing 1000's of miles away, specifically investing internationally into the United States, when usually most people would look to invest in Real assets closer to home. [25:37 - 38:50] Where Jake's general curiosity of wanting to find problems and work on solutions comes from, and the major problem that he saw that led to starting his business - Groundbreaker.    Here's what Jake shared with us during today's conversation:    Where in the world Jake is based currently: Chicago, Illinois. (But recording this episode from Rio de Janeiro!). The most positive thing to happen in the past 24 hours: Getting back safely from a trip remotely working in the Amazon jungle! Favourite European City: Madrid, Spain. A mistake that Jake would like you to learn from so that you don't have to pay full price: Develop experience hiring and recruiting people. You're going to make mistakes hiring people, but it's something you have to do. You'll have to interview a lot of candidates and putting in all that work is really hard - but it's worth it! Book Recommendation: The Cold Start Problem, by Andrew Chen.  Be sure to reach out and connect with Jake Marmulstein by using the info below:  LinkedIn: https://www.linkedin.com/company/groundbreakerco Twitter: https://twitter.com/GroundbreakerCo  Facebook: https://www.facebook.com/groundbreakerco/  Website: https://groundbreaker.co/  Email: jake@groundbreaker.co  Direct Phone Number: 312-847-5515  To see the Video Version of today's conversation just CLICK HERE.   How to leave a review for The Going Long Podcast: https://youxccbxtu.be/qfRqLVcf8UI    Start taking action TODAY so that you can gain more Education and Control over your financial life.   Do you want to have more control and avoid the mistakes that I made getting started in long distance investing?  Then you can DOWNLOAD the 7 Mistakes to Avoid in Long Distance Investing Guide by clicking HERE.   Be sure to connect with Billy!  He's made it easy for you to do…Just go to any of these sites:   Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels

The Alternative Investing Advantage
Episode 11: Using Tech to Invest in Apartment Syndications with Jake Marmulstien

The Alternative Investing Advantage

Play Episode Listen Later Dec 8, 2021 34:46


Alex Perny welcomes Jake Marmulstein, the founder, president, and CEO of Groundbreaker Technologies. He is the creator of one of the leading investor management portals and will share what he has learned from working with hundreds of syndication projects and how that can help your investment portfolio. Alex will also cover a market recap for the week of 12/06/2021. On this week's segment of The What Is, Alex will discuss what a 401(a) is The Alternative Investing Advantage is brought to you by Advanta IRA. Advanta IRA does not offer investment, tax, or legal advice nor do we endorse any products, investments, or companies that offer such advice and/or investments. This includes any investments promoted or discussed during the podcast as neither Advanta IRA nor its employees, have reviewed or vetted any investments, persons, or companies that may discuss their services during this podcast. All parties are strongly encouraged to perform their own due diligence and consult with the appropriate professional(s) before entering into any type of investment.

ceo invest apartments using tech advanta ira apartment syndications jake marmulstein
Raise Private Money Legally • for Real Estate
S3E03 - Mastering the Raise with Jake Marmulstein

Raise Private Money Legally • for Real Estate

Play Episode Listen Later Aug 11, 2021 47:00 Transcription Available


In this episode, Kim Lisa Taylor talks to Jake Marmulstein about mastering the raise. Jake's platform Groundbreaker enables real estate syndicators to find, manage and verify investors; receive payments; and show off property profiles. Contact: emailSyndication Attorneys WebsiteInvestor Marketing Materials

raise mastering groundbreaker kim lisa taylor jake marmulstein
Raise Private Money Legally • for Real Estate
S1E15: Deal Structuring Trends in Commercial Real Estate with Jake Marmulstein

Raise Private Money Legally • for Real Estate

Play Episode Listen Later Apr 15, 2021 63:24 Transcription Available


In this episode, Kim Lisa Taylor is joined by Jake Marmulstein, Founder, President and CEO of Groundbreaker Technologies, creator of an all-in-one investment management software for small to medium commercial real estate investment firms that raise outside capital. With Groundbreaker's clients pursuing a variety of strategies, Marmulstein and his team have a good overview of what kind of deals currently exist, the audience size of each, and the current talk “on the street.” He and Kim discuss using an investment management platform as well as the latest trends in deal structuring for commercial properties, from preferred returns to profit splits, manager fees and more.Contact: emailSyndication Attorneys WebsiteInvestor Marketing Materials

The Lessons in Real Estate Show
Episode 40: Improving Investor Relations: Groundbreaker with Jake Marmulstein

The Lessons in Real Estate Show

Play Episode Listen Later Oct 8, 2020 33:31


In this episode, we welcome Jake Marmulstein,  CEO of Groundbreaker where we tackle the processes, and his journey building his own company that really helps investors in the real estate industry. He gave some tips and advantages of having an automated system especially in these new norms. Don't miss this interesting episode! In this episode, We explore: Advantage of Technology in investingHow did he start to create his own company ( Groundbreaker)What does Groundbreaker offer?How Groundbreakers help investors relations?Automation process tips for passive investing?Humanize Investor RelationsMarketing strategy and building relationshipChallenge on having automated system and scaling up the businessImportance of consistencyAbout Jake Marmulstein: Jake started doing the underwriting for hotels, exploring the market and taking advantage of the technology that leads him to create the Groundbreaker. Jake held a number of roles involving real estate and technology, supporting the growth of early stage digital technology ventures while working with the government on foreign direct investment by Fortune 500s. In 2011, he started his career in real estate, underwriting hotel investments for Watermark Capital Partners. He graduated from Cornell University with a major in Hospitality Management and minored inReal Estate. At Groundbreaker, Jake owns the Company strategic vision and execution.Snapshot Round: What is your number one failure in real estate?Understanding exactly the right operating metrics for an asset, and being able to hone in on what the expected metrics are, and the right assumptions in a model really helps being more conservative, and planning for the worst thing to happen.What is the number one thing that has contributed to your success?Self-belief. You can try to do everything, right, but there's gonna be bad days, there's gonna be tough times. And you just have to believe that you can do it, that it's gonna get better. We're emotional beings as humans. So we kind of tend to doubt ourselves sometimes and go through stuff that gets into our, our, our head, but you can only really control that which is within your locus of control, and your mind is actually a pretty significant factor in that. So if you're able to keep your head straight, and stay positive and focused, then you will get through whatever it is that's challenging you, and you'll overcome it.What is the one nugget of investing knowledge you want to give us?with regard to people and processes and systems, always try to do your best to understand what you're getting and value things appropriately. But don't be too cheap, or economical. As we might say, paying for quality is totally worth it. If you don't have time to do something. Like if you don't have the time to do something, once, don't do it twice. So just invest in quality decisions. And you'll get further faster.What is your dream?Personally, want to take the experience that I get from being an entrepreneur here in groundbreaker and be able to impact a lot of other entrepreneurs and businesses, I want to lend my knowledge and experience to help them grow faster, scale faster, and bring ideas into this world that need to be commercialized, that are going to create impact. I think I can already do that right now. But I want to be able to do that more and more gives me a lot of satisfaction to help other peopleQuotes: ” Time is money. And the more time that we can make available to ourselves, the more time we can spend on things that make us a lot of money” “Be really conservative and, and ruthless about kind of keep making the deal more pessimistic looking. So you can kind of exceed the expectations that you set” “You can try to do everything, right, but there's gonna be bad days, there's gonna be tough times. And you just have to believe that you can do it, that it's gonna get better” “If you're able to keep your head straight, and stay positive and focused, then you will get through whatever it is that

The Real Estate Locker Room Show with John Carney
JC 099: How to Raise More Capital with Jake Marmulstein

The Real Estate Locker Room Show with John Carney

Play Episode Listen Later Sep 23, 2020 43:50


Before founding Groundbreaker, Jake Marmulstein held a number of roles involving real estate and technology, supporting the growth of early stage digital technology ventures while working with the government on foreign direct investment by Fortune 500s. In 2011, he started his career in real estate, underwriting hotel investments for Watermark Capital Partners. At Groundbreaker, Jake owns the Company's strategic vision and execution. He is responsible for sales, management of the departments and the people leading them. Jake also manages Company finances and capitalization, as well as the Board. Jake Marmulstein joins John Carney today in The Real Estate Locker Room to share how using technology platforms will increase investor confidence.

The Cashflow Project
CP25: Multifamily investor portals and real estate software with Jake Marmulstein

The Cashflow Project

Play Episode Listen Later Sep 22, 2020 35:23


Join me and my co-host, Vince, as we talk with Jake Marmulstein about multifamily investor portals and real estate software. Jake is the founder and CEO of Groundbreaker, a company offering software application that helps real estate investment firms automate workflows in fundraising, investor reporting, and investment management. He's going to walk us through the process of growing a business from the ground up. Stay tuned! A Problem that Turned to an Opportunity  In 2011, Jake was handling all the different things in his investment firm. From file storage, emailing back investor information, managing the data, keeping all the data accurate, doing back of the envelope calculations, and preparing presentation materials for investors. Everything was done manually! He found that it was a very repetitive and laborious process to maintain the work that they had at their company. He was looking for a more efficient way but couldn't find any available solution offered in the market. It was then that Groundbreaker became a seed in his mind. He started his journey to building a company that helps real estate investment firms streamline capital fundraising and investment administration. Improving Investor Relations  Building trust with your investors is integral if you want to scale your business. Jake points out the importance of being consistent when it comes to providing updates to your investors. Especially for people who are putting money into your business for the first time, these people would appreciate the level of honesty and consistency from you, as a business owner. Whether it's about the wins or the challenges your company is facing, you'll be surprised at how understanding investors can be if you just come to them with a degree of transparency in managing things.  About Jake Marmulstein:  Jake is an entrepreneur and business executive with a variety of experience, including ERP to SaaS, digital marketing to education technology, and hospitality to real estate. He has advised executives of early-stage companies, lead operations and finance, product, sales, and customer success efforts. In his current operating role, Jake is the Founder, President & CEO of the Real Estate Investment Tech SaaS company Groundbreaker Technologies. He made the initial angel investment, completed key hires, established selling, financial and operational systems, lead a Series Seed-round of financing, and continues to grow the company. Outline of the Episode: ●    [01:27] From doing all the grunt work for his investment firm to offering software that helps people operate their business more efficiently. ●    [05:01] How Groundbreaker started, and the challenges experienced along the way ●    [08:55] Finding your core team and building out functional departments are essential to scale in your business. ●    [13:04] What are the most common and trending real estate deal structures in the market? ●    [14:23] Doing what you say you're going to do and keeping trust as you go along will improve investor relations. It all boils down to consistency! ●    [16:58] Getting outside help from a mentor, advisor, or coach is immensely valuable. ●    [20:15] How to vet and compare software for your real estate business? What are the things you should look out for? ●    [23:20] Why hiring the right people, at the right time, is so important? ●    [29:07] Being a good listener is a trait that is super helpful when you are running your own business! 

INVESTTHIS
Taking Your Real Estate Investment Management to the Next Level

INVESTTHIS

Play Episode Listen Later Aug 13, 2020 31:28


If you're a real estate syndicator, you know how vital investment management is to your bottom line. You also know that your relationship with your investors is key to your future success. However, working with investors on various deals can be overwhelming at best and chaotic at worst. But what if it was all automated and streamlined? What if you had all your fundraising, deal details, communications, and distributions in one place? What if this tool enabled your business to look more prominent and more prosperous to your investors? If you answered yes to any of those questions, this podcast is for you.My guest today, Jake Marmulstein, is the Founder and CEO of Groundbreaker, a software that automates real estate fundraising, investment management, and investor relations. Because when your firm runs better, your investors feel it! Jake was in commercial real estate buying distressed hotels across the US and thought there had to be a more efficient way to manage his investments and investors. Connecting the dots between real estate and technology, Jake set out to simplify the process of presenting to investors by building efficiency in the back office by streamlining communications all in one investment management platform.In today's episode, Jake takes you through Groundbreaker, what it can do, and how it helps investors and syndicators alike. Just think, no more email, excel sheets, or searching desperately for documents. And, you are keeping your investors happy and thankful for your efficiency! Managing investor relationshipsNo more menial laborPresenting to investorsHow Groundbreaker works for syndicators and investorsGroundbreaker is revolutionary for small to medium syndicatorsPricing and packages for GroundbreakerMaking things simple for investorsLegal advice is only a partner phone call awayOn top of SEC guidelines Working with state-specific real estate guidelinesPerfecting your real estate strategy before pitching your investorsSending money through ACH via the Groundbreaker platformAdapting to constant technology change and creating an opportunity for growth. Jake's Recommended Books:Deep Work: Rules for Focused Success in a Distracted World (Author, Cal Newport)The Talent Code: Greatness Isn't Born, It's Grown. Here's How (Author, Daniel Coyle)Contact Jake:https://groundbreaker.co/LinkedInJake@groundbreaker.co

The Real Market With Chris Rising
The Real Market With Chris Rising - Ep. 51 Jake Marmulstein

The Real Market With Chris Rising

Play Episode Listen Later Aug 4, 2020 62:34


Listen in as Chris Rising chats with Jake Marmulstein, founder of Groundbreaker, about his experience living in Spain, Brazil and Puerto Rico and how he's built a software application that helps real estate investment firms automate workflows in fundraising, investor reporting and investment management. 

The Real Estate CPA Podcast
108. Raise More Capital & Transform Your Business by Automating Investor Relations w/ Ground Breaker

The Real Estate CPA Podcast

Play Episode Listen Later Jul 14, 2020 28:32


The Real Estate CPA podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax dvice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests. Always consult your own tax, legal, and accounting advisors before engaging in any transaction. -- In this episode, we're joined by Jake Marmulstein, co-founder and CEO of Groundbreaker, an investment management platform that helps real estate syndicators and fund managers automate and streamline fundraising, investment management, and investor relations. Today we speak about the biggest inefficiencies in syndications including distributions and K-1s, operating agreements, and investor reports and communication. Learn more about Jake and Groundbreaker: https://groundbreaker.co/

The Real Estate Way to Wealth and Freedom
Real Estate Technology with Jake Marmulstein

The Real Estate Way to Wealth and Freedom

Play Episode Listen Later Jun 29, 2020 30:58


JAKE MARMULSTEIN Jake is an entrepreneur and business executive, a technology-centric guy, and the President & CEO of the Real Estate Investment Tech SaaS company, Groundbreaker Technologies. It is the most easy-to-use technology available for capital fundraising and investor management, built by real estate investors for real estate investors. He grew up in an entrepreneurial family in the restaurant industry. He got his start in the real estate space as an analyst working for a Real Estate Investment Trust. Working there, Jake identified the need for investment management software, typically only available to private equity firms, family offices, and high net-worth companies, to real estate investors, syndicators, and people just like you. From there, Jake founded and launched Groundbreaker.co. In this interview, Jake explains the software overview of Groundbreaker and how it helps real estate investors and syndicators! KEY POINTS The competitive advantage of adapting digital technology in the real estate space How Groundbreaker helps real estate syndicators and investors Features to consider with investment management software How Groundbreaker enables you to scale with funding and managing deals How technology is impacting the world of real estate investing - pre and post COVID-19 era  LIGHTNING QUESTIONS 1. What was your biggest hurdle getting started in real estate investing, and how did you overcome it? Getting started, Jake didn't know what he was doing. His solution was to act like he knew what he's doing and started gaining experience. 2. Do you have a personal habit that contributes to your success? When in a conversation, Jake always asks questions to develop better relationships with people and get to "why". 3. Do you have an online resource that you find valuable? https://bothsidesofthetable.com/?gi=28e02f15e4aa (Both Sides of the Table) blog 4. What book would you recommend to the listeners and why? https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B01N5AX61W (Atomic Habits) book by James Clear  5. If you were to give advice to your 20-year-old self to get started in real estate investing, what would it be? Don't use age as a factor in doing something. If you want it bad, go out and figure it out, do it, and get started early.  The Real Estate Way to Wealth and Freedom podcast is brought to you by http://www.ayersacquisitions.com/ (Ayers Acquisitions). Ayers Acquisitions is a real estate investment company that acquires cash-flowing real estate in emerging markets. With a focus on multifamily investments, Ayers Acquisitions seeks value-add opportunities in recession resistant markets and properties that generate strong returns for our qualified investors. To learn more about our investment strategies and processes, visit http://www.ayersacquisitions.com/ (www.AyersAcquisitions.com). There you can schedule a call with me personally, Jacob Ayers, to connect further. As always – engineer the lifestyle you want.  RESOURCES https://groundbreaker.co/ (GroundBreaker.co) Sign up with the Ground Breaker and get 10% off of the first 3 months Code: therealestateway Visithttp://m/gp/product/B00NB86OYE/ref=as_li_tl?ie=UTF8&tag=jacob0ee-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B00NB86OYE&linkId=100a9d2905599266aa7088bba0a33d55 ( Audible) for a free trial and free audiobook download!

Multifamily Live
622. Uplevel Your Multifamily Business With "Groundbreaker" Technology

Multifamily Live

Play Episode Listen Later Jun 24, 2020 25:43


Jake is the founder and CEO of Groundbreaker, a software application that helps real estate investment firms automate workflows in fundraising, investor reporting and investment management. Jake speaks with real estate GPs and LPs frequently, so here are some topics he could go deep with current knowledge on: - Deal structures and fees, what he is seeing on a day to day basis - Due diligence, Investor relations - RE tech (CRMs, tech stacks, scaling with tech) - Asset classes to consider during down time - Or any other topic you deem to be a match for your audience.   Thank you so much for listening! WE ARE SO GRATEFUL!!!! Our Sponsor:  Multifamily Foundation If you are serious about learning how to buy apartment buildings then don't wait, go to www.multifamilyfoundation.com and let us help you build your foundation. Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/ Our ENTIRE Podcast, Books and Health Suggestions: https://www.amazon.com/shop/yarusiholdings Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1 Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595   Transcription: Hello, again, welcome back to the Jason and Pilli project. Super excited for today's show. You've got some dynamic things and is actually uncanny, that I would just searching for a platform itself, that we were diving into sc we have Jake Marmulstein the show, Hey Jake, how you doing? Hey, how you doing Jason? Glad to be here. Doing awesome, man. Doing awesome. So Jake is CEO of groundbreaker software application that helps real estate investment firms, automate workflows and fundraising investor reporting and investment management. If you're doing this back from 2014, he seen the market transition just really just has a ton of talk about one from really this CRE finance and technology side, but two from the psychology side. So we're going to dive in and get some great question, but Jake filling the gaps. What I miss here? Yeah. Well, the transition of companies moving into the cloud and being able to look at their tech stack now objectively and saying, what are the missing pieces that we have here that we can automate with technology that we can fill with technology? That's going to be available 24 seven, 365, that we can turn on that we can control that we can operate, across functions remotely in a in today's world. And once you have that technology, being able to look at, the world has, is changing and continues to change moving more towards the technology, uh, being a factor in every business and being a consideration to get up and running. And have it be a piece of your company. What was it about this specific space that stood out to you in 2014, that you took a hard look at it and decide to dive all in on? So, uh, when I was looking at it in 2014 to set the context 2012 was the passing of the jobs act. And in 2014, we had an article in venture beat written about us, uh, in democratizing real estate investing by having a platform where anybody could put their deal up and they could raise capital online from accredited investors over the internet. And it was a big deal for people who have been, uh, doing everything, um, but general solicitation so that they comply with securities laws. And we're thinking as a company, do we want to via crowdfunding solution? Do we want to get a big group of investors together and direct capital towards real estate deals? Or where is this really going? What's the big picture and big picture is that people are going to arm themselves with the technology. They need to be able to harvest their own investor base. Yeah. And when you look at that and some of the, the ability to create a platform, right? So your investors can, can feel as if, as if they're, you're, you're being a safe Haven, a safe Harbor for their capital, right? And so you're not just hiding with Excel spreadsheets where things can be manipulated, but you now have a platform that creates a rectal style for the brand. You're now seeing a lot of competition come into the market. How have you seen the space develop over the last six years since you started though space has developed segmentation, uh, groups that maybe were interested in going head to head with us, uh, as providers of an investment management portal, maybe segmented towards some of the back office functions of providing an escrow account or clearing house services or transfer agent services, um, or maybe moving across different industries and not being real estate specific, but doing sort of an investment manager, CRM for multiple different industries. And then we saw companies that came right in and want to go head to head with us, uh, on real estate investment management software, but they're either going up market and moving towards institutional groups, or they might be going downmarket. And as it currently stands, there's a wide space in the market between the lower market solutions and really the institutional solutions. Uh, so we are occupying the space in between there where we can be that scalable solution. That's not only easy to use, uh, and robust, but it's also very cost effective for companies that want to onboard now and grow and not have to switch to a different solution later on once they outgrow the, the, uh, a solution that they started with because the price was low enough. So we want to be that solution that people start with and stay with. What are some of the core components of Graham groundbreaker that really make it stand out for us? Uh, the ability to send and receive payments electronically is a huge differentiator that we offer into the market. To my knowledge, there's no other solution that does that. And some of the companies might be able to pay distributions by generating a NACHA file, but we actually integrate with the banking systems so that funds can travel, uh, through, um, you know, ACH and get triggered from within the platform And using that feature. I mean, that is something right. I have talked to other platforms where you have to use some third party or some other way that you're, or you're still going back and doing distributions as you were, you know, manually before. So to have that within the platforms, highly engaging for investors who now are working with an operator who's using groundbreaker, do they have access to the portal so they can go in and see really the, the life of their deal real time? Yeah, the, the portal has, uh, five different components, the investor portal for LPs to get access to their information and they can have their cashflows, their documents detail on their distributions, and they can also see new offerings and existing offerings that either they've invested in or open for fundraising, whether it's a teaser or an active deal, that's really collecting subscriptions and contributions. And then they can go through the process of funding and transacting before other parts of the software are really for the managers, which encompass fundraising, automation, investor reporting, investor, and distributions. Um, and then you have the CRM. Has there been an asset class that's using your technology? That's that, that was surprising that you weren't originally positioned for? Not really, actually we work with both single asset syndications and funds. Uh, there's some parts about the display of investor reporting that we're working towards being able to support for specific industries and giving sponsors the flexibility to drop in certain metrics in their dashboard that they care about because it's asset specific. Maybe when you talk about multifamily, looking at, uh, the increases in rents, uh, and those kinds of more, uh, property specific asset class specific metrics might be more relevant to multifamily. So being able to give sponsors the flexibility to do that, we don't have that yet, but that's going to be on the horizon. Um, and then funny enough, the other day I was talking with somebody about a commercial kitchen, uh, business that they were launching. So, um, because of, uh, the, the, the crisis, you see a lot more food delivery, um, on their eyes and then companies that maybe need more capacity to meet the demand of doing food delivery need, uh, additional storage and additional space to be able to produce enough food, to fulfill those orders in a, in a, in a process oriented way, that's gonna make sense for their business. Yeah. Looking forward, there's going to be a whole new wave of, of opportunity for entrepreneurs to figure out the highest and best use for available property, right. And especially looking at what groundbreakers doing, where do you see your platform going in the horizon in the next two, three, five years ahead? Well, we would like to be able to use the data on the system to be able to help our investment managers produce better insights about the decisions that they're making and the priorities that they are putting forth, uh, to be able to manage those assets or choose which deals that they will ultimately be investing in and how they represent those opportunities to investors. So by having all of that data online, having it structured and then being able to tap into other data sources over the internet, um, we can achieve some of those things. So that's very interesting also having all the collection of the data on the system gives us the ability to know how operators are performing, what asset classes are performing, um, and figuring out, uh, what good performance looks like, um, when you have enough data and the sample set, to be able to determine that, um, and there's many different things we could do, uh, by knowing that information in the aggregate, whether that would be, you know, introducing, uh, introducing capital or services, uh, or just providing information to people in the general market about how syndications are performing by asset class, by geography. That's actually very interesting, right? So if you can get down to, to I new share there and see that, right, you may find a different asset classes in certain areas, performing better for whatever's the reason, right. Do you find that what you're doing today that you're having a certain percentage of, or certain asset class or certain space that's consistently outperforming other asset classes just has to do with current market timing when you look at all the different asset classes, uh, like retail and, and, uh, getting crushed and multifamily doing well because people have to pay rent to live somewhere. They have to be able to pay rent after this situation happened. So all the hype about people, you know, not paying rent in April and may, uh, not being true and multifamily performing well. I think that it's pretty clear cut. That's going to be the best performing asset class right now for a while. And, uh, and for the foreseeable future too, I don't know what other asset classes are going to perform. Maybe self storage, um, might, might be doing well. Um, if who knows people like look to downsize during this and put their stuff away for awhile or manufactured housing, which again is I consider multifamily, but, uh, an asset class that's protected and recession proof pretty much because the price will go down to be able to live, um, in manufactured housing communities. So you speak to a lot of general partners and limited partners, especially just to just talk about the platform. Is there a general throughline that you hear from limited partners? So we won't talk to COVID. So it just say an overall consensus about the certain surety that they're looking for from operators or certain things that we're looking for for operators. I don't know how much of that I could, uh, tell you that would be original and unique. Generally, just, uh, investors might be concerned how assets are performing during all of this. And they're looking for communication from their operators when there's a crisis, people just want to know what's going on. And so they're going to be more concerned about keeping what they have than necessarily going ahead and gaining more. They just want to know that things are okay. And so operators that might not might be holding back distributions or, uh, no, not communicating as frequently need to be communicating. And that's what our system helps solve. So just being able to have a system that you can log into anytime and check, and just to know that your information is in there, your distributions are in there, your documents are there, and any activity, any reports are going to be in there. So it, It, it helps to allay those concerns. And, you know, it has been said before, but it's, it's very good to be reinforced because many people shy away from, from presenting the bad news, but most people including myself would rather hear it than have to think about what could be potentially the bad news. Right? So if someone is holding distributions, because they're trying to, again, preserve capital right now, you know, they first and foremost, you know, w we want to make, we want to offer returns, but the most important thing is preservation of capital giving back the capital first and foremost. And so if that's the operator's mindset and they're potentially not, um, they're not speaking that to their, to, to their investors, even though they have the right intentions, it can be taken a million different ways. So getting ahead of it and talking to your investors and just having the conversation out front, and it's, it's most important, right? Presenting the good presenting the bad and presenting what you're working to do to correct that. And having a platform like yourself, where the investors can also reconfirm the talk track with what's available on a platform, uh, is wholeheartedly important. Do you think that there's other parts of let's all talk multifamily where technology is supremely lacking right now that we may see an influx of technology and a certain component of multifamily that's missing, I'm not entirely sure what, uh, where the gaps are, uh, to be honest, but I do know that property tourists, uh, have gotten some creative ways of running. And I have a friend of mine who owns a company that does virtual, uh, property tours. And I think they're growing by like four or five X, uh, this year because of that, because everyone's moving to virtual tours, we're just thinking about the things that we need to be able to do when we're not able to get together in the same physical space, how can we make, how can we standardize that process and the information give access to people and what kinds of areas, maybe, you know, what kinds of areas do you see missing Property management is, is one, right? And a lot of the property management companies are mom and pop operations, or just operations that have that have, that have operated for many years. Right. And they haven't inputted the technology into their system. Right. You're still living in a, in a, basically a paper world in a lot of different ways. And just like you said, yeah. There's so many times over the course of history where people say, well, no, one's going to do that. No, one's going to rent a property just by seeing it, you know, over a computer. No, one's going to buy a house just by seeing it through pictures until someone says, well, why not try it? And then all of a sudden you see it happening right. Happening before your eyes, because people will, right. There's, there's always that group who may want to physically see it, but then there's the other group that says, okay, I understand. Yeah. Yeah. It's got two bedrooms, it's got two bathrooms, it's got a kitchen and I live in a room and it's on the second floor. Understood. You know? And so, and what's the, where do I sign it? It makes it even cleaner. Right. So even at that point of, um, if there's to have the Lisa's deal to DocuSign, just teach things that, that continue to be in some format automated, but not a full throughout process where like, you're talking about here with groundbreaker where lots of times you have platforms that have a lot of the steps, but they fall off in terms of the distribution. Right. You, you can't, you can't fluently do that. Right. So, so you have like 90% of it there, you see a lot of that with proper venture company, you may have like 60% of it. There are like leasing, like we're like 70%, but you're still missing that gap. That, that gap that just makes it a, if you're a tenant or prospective tenant, you want to feel, especially if you're looking at, um, you know, a flight to quality or potentially, you know, a best in class asset, that it is going to be that kind of operation fully through, like you have to an A-class asset and you're using a C class showing process where maybe you can adapt it to a new age showing process. Like you said, where their company is now is showing virtual tours. Right. They're able to use, you know, ways that you can really feel like you're there. And so, you know, I'm not smart enough to know any of these steps, but I know that, you know, like virtual reality, it's not there yet, but it's going to have a place, right. If you can use that and be in an apartment and no, the apartment with NB, I don't know you're moving. Right. And you're moving, you're a thousand miles away. You don't have to find, you know, and Betty who lives two hours away to go see the asset for you. You can just use virtual reality and there you're there. Yeah. You can choose your, your furniture and then put it in the right places and kind of figure it out while you're in the room. There you go. That's the add on. Right. You know, and if you're, if you're not company right there, and then you started, you started having the furniture company that is your second line. Right. And then you can literally furnish the apartment. I mean, things like that, they're in this, when you, when you look at that, but one thing the internet has created and continues to create, it's a one for speed. Right. So one for speed and, and, and easy. Right. And that goes on both ways. It goes like people see someone in front of a Ferrari and they want that. And they haven't gotten off the couch in three weeks. Right. But in the same part, that's the same thing with buying decisions. Right. You know, that's why Amazon, we have the one-click right. Where like, they they've now corner that because they're just one click, you know, I gotta be careful, my little kids, they get on, like my phones are messing around and we might be buying like 64 little Yoda things, you know, just, just because, you know, you can even like have, um, an Arduino connection. Like it's like this, this kind of internet of things where you can print out a button and then have it respond to a specific purchase action that you want to take. So it could be like toilet paper, and you've got a toilet paper button next to the toilet paper roll, and you just press the button and it orders new toilet paper for you on Amazon to actually do that kind of stuff. See what, think those are, those are the things that if you are able to offer those processes as if maybe you get wholly vertically integrated as, as a company, right. And as an operator, you're able to offer that. And you're even a property manager of construction. And then now some kind of manufacturing that's where someone stands apart. Right? Because now you're able to find your inefficiencies because for me, even, you know, we use third party management and they have a lot of construction in house. Sometimes they'll have to sub out for other points. And I have to look at it for a way where potentially if I was leading construction charge, I could probably save on that, but it may take me more time to find the right contractor at that time from being a thousand miles away. And it may, and I may lose that time on, okay, Hey, I saved 500 bucks, but it took me an additional three and a half, four weeks of downtime on the unit. And so what's the cost of that on the back end. So I may pay a little bit more for the speed, but if I had the integration in place, I would save that 500 upfront and still have the speed in front. And so there's a lot of things that to, to, to grow into, as we continue to move, I feel like, um, For the real estate tech space and technology that we see coming out now, there's so much of it that people don't know exists, and there's a lag effect of applying it and commercializing it and packaging it in a way that we're able to consume. And so we're developing technology faster than the rate that we can even apply it. And, uh, you're just seeing, I mean, even OCR technology, like the ability to read files and, uh, and, and be able to do actions, automated actions, based on your capability of reading files, that's been out for many years now, and Amazon has made it incredibly easier to apply and use that technology. Um, for example, so people can now use it and it takes, uh, companies like that to maybe refine some technology, make it more marketable inapplicable for companies to apply it. Uh, and with real estate tech, the challenge I see is that there's all these other co there's, all these companies doing bunch of different things, managing important data, but the data has no way of flowing between different systems. And so when you look at it at a high level, uh, there's probably going to need to be an immense amount of consolidation in the industry, uh, at some point for these systems to start to talk to each other and become useful across various functions in the real estate investment or real estate property management space. Interesting. Yeah. Right. So I think Elias will stand out and there'll be some kind of puppeteer or some other way to that that can make the connection. Right. Cause, cause almost sometimes the space gets so flooded that even from my own self, that it's so much information to take on, but like you, you get stopped by, you know, you're missing that component. So you're like, Oh, well where do I go for that? And you have to learn this whole other space. That's, you know, 50 deep accompanies. You're trying to figure out that space and how, how that connects to this, you know, and you'll go down a rabbit hole and eventually at the end strike out because you haven't met your desired outcome because you're, you're missing something. Right. And you don't because it's not there and it's not readily known because you haven't seen it before. You're, you're missing that question. Right. So who's question, who is this? Who is this solution? Who can give me that answer? Right. So yeah, I agree. It's, it's going to be interesting. Cause right now you're going to see a lot of different ways that, that the space is going to change, right? So you may have more people working at home. And just because everybody just like you said before with the virtual tours, well, you know, I can never manage people at home. And right now they're seeing, you know, production still happening in spaces that were heavily aligned on people working. And that's going to take office space and office space may have a new transition to whatever, you know, I don't know, like big warehouse, they may come trampoline parks. I don't know. But on some part, you know, you you'll see that transition and the more that we can facilitate easy user guidance, it's going to be interesting. You know, like my, my mind is almost flooded with possibilities right now. And even hearing you talk about certain lines right there, like the furniture, that's just a whole nother thing. There's an, there's always a level that you can add on to make the customer experience because that's the end goal, right? Your goal is groundbreaker, isn't make your user and customer experience the best possible. Right. And at all points where if we keep that in line, there's going to be some massive, massive, um, new concepts coming out in the next few years based on what's just happened. Yeah. And I, I think it's going to be the logical progression of all of this. If you look at like Salesforce, uh, they, in, in one way or another, they pioneered massive adoption of CRM systems that are highly complex and customizable to businesses. And out of that was this enormous consulting, uh, industry for Salesforce there's companies that exist just to implement and manage Salesforce. So in real estate tech, I don't, yeah, you, you look at like advisors, capital, formation advisors, uh, consulting companies, they're in some way, shifting their businesses a little bit, to be able to understand tech stacks and arrange them together for businesses that want to have a fully integrated technology system. And so you're going to also see those kinds of groups. They start to become active and help, uh, Real estate syndicators and investment firms adopt technology and get paid to do that right now. It seems like the user is, is a big part of the whole back, right? Just an unhide credit is what do you think? Is there something you talked psychology and beginning, one of your, your things you really interested in that really, really draw your attention. Is there anything that you're seeing across the board that that's holding us back from adapting to new things, Maybe it's our own, uh, anxiety to get things done and solved so quickly that we've become so used to this as a, as, as, as individuals in this technology, you know, technologically driven world that we want something we want it now and we can get it and technology takes time to build. So we all have to be able to educate ourselves. I think, more to understand technology and the way that it works, uh, and its limitations In order to be better users of technology. So, Mmm that's that's just one. No, that's great. And that that's sometimes the biggest thing is just knowing what, what is the limitation, right? Cause, cause that, that helps us understand the best use of it, right? The best, the best practical approach to be able to put that in and where it can implement. Right. And, uh, and there will be people that create solutions for those shortcomings and then you're on your way with what you're doing for groundbreaker. So Jake, this has been awesome. I've enjoyed the conversation. So talk to us about the site where people can come learn more about you and the company. Yeah. Well, likewise, Jason has been fun. Uh, if you guys want to find more information about groundbreaker, you can go to our website, which is groundbreaker.co and we've got the demo videos available. If anybody wants to go and check them out. Cool, man. Well, thank you so much for coming on the show. I enjoyed the conversation. Yeah, likewise. Awesome. Everyone listened. Super appreciate your time. Think about everything that's happening right now. There's there's just so much that is going to transform. And like you heard Jake speaking there, there's just countless opportunities out there and we're just learning we're on the cusp of so many things that are going to happen and just transition the way that we look at things and you out there to confine those solutions through a wall of opportunities to be ahead of us. So thank you again. Super excited to have Jacob show's name. Awesome. See acast.com/privacy for privacy and opt-out information.

The Good Success Podcast
EP203: Software for Real Estate Investors ft. Jake Marmulstein

The Good Success Podcast

Play Episode Listen Later Jun 15, 2020 37:49


Jake is the founder and CEO of Groundbreaker, a software application that helps real estate investment firms automate workflows in fundraising, investor reporting and investment management.

The Real Estate Syndication Show
WS579: The Future of Real Estate Tech and Automation with Jake Marmulstein

The Real Estate Syndication Show

Play Episode Listen Later May 22, 2020 22:59


Groundbreaker is a software platform that helps real estate investment firms with automating workflows in fundraising, investor reporting and management. Today on the show we are joined by their founder, Jake Marmulstein! Jake gives us some great insight into the application, his intention behind it, and some of the ways it solves problems for investors and brokers. We hear from Jake about the experiences that shaped his philosophy towards real estate and how this led to creating Groundbreaker before he offers some practical advice for investors who might be new to the game!---Our gracious sponsor: You could feed a child for a dollar a day… But what if children could feed themselves... and feed their family and generations to come? Leaders Yielding to New Knowledge, or LY2NK, is a non-profit organization that focuses on empowering people to form self-sufficient, sustainable communities. LY2NK gives a hand up not a hand out. To learn more, visit LY2NK.com.---