Podcasts about 72andsunny

Damaune serves as Global Chief Growth Officer at 72andSunny, one of the world's most admired and innovative creative agencies, where he is responsible for the global revenue of the business including marketing and revenue operations, business development, and corporate communications.For Journey, success means driving growth on both the agency and the client sides of the partnership, and he works across 72andSunny's four global offices, as well as its long roster of brands, including the National Football League, United Airlines, Zoom, and Audible. Previously, Journey was Chief Growth/Marketing Officer at Private Medical, a concierge medical practice serving select UHNW families across the United States. In this role, he successfully developed and led the organization's growth and expansion strategy. Prior to Private Medical, Journey was hired by private equity firm TPG Growth to serve as Chief Revenue Officer at the renowned private security firm Gavin de Becker & Associates, where he was responsible forrevenue growth, marketing and commercial operations, and scaling strategy.As an executive and business unit leader at ShotSpotter, a venture-backed technology company, Journey helped lead thefirm's IPO with its 2016 NASDAQ listing and was a featured protagonist in the Harvard Business School case, “ShotSpotter: A Gunfire Detection Business Looks for a New Market” about his efforts. Before ShotSpotter, he led global marketing and business development for CSECO, where he successfullyexpanded the business to international markets on four continents.Outside of his private-sector career, Journey has proudly served as National Chairperson and advisory board member of the National Society of Black Engineers and currently serves as a board director for a number of non-profits and social enterprises. Journey has a Bachelor's degree in Industrial & Operations Engineering from the University of Michigan-Ann Arbor and an MBA from Harvard Business School. Born and raised in Flint, Michigan, helives in Oakland, CA with his wife and their two young children.

Have you ever eaten something that ‘just meals good'?That's the premise of Panera's fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z. In this episode of Campaign Chemistry, Campaign sits down with 72andSunny's group creative director Peter Hughes and executive strategy director Geoff McHenry, along with Panera CMO Mark Shambura, for a behind-the-scenes look at Panera's first campaign since selecting the shop as its agency of record. The team shares stories from the original business pitch to the production of the new spots, all while highlighting the key components of the brand identity that they saw a need to preserve. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their brand new campaign “Let's Take the Cadillac. So today, Melissa Grady Dias, CMO of Cadillac, and Marianne Malina, President of 72andSunny join Jon to talk about working with a new agency and launching their first campaign together.Timestamps00:00 - Intro03:53 - Marianne's background06:49 - How to manage a brand like Cadillac08:34 - How EV's are changing the industry13:53 - How do you change your marketing for EVs15:08 - Insights and inception of “Let's Take the Cadillac”17:56 - Developing the “Let's Take the Cadillac” campaign21:41 - How to launch a new car23:39 - Building the campaign for different formats25:42 - 72andSunny and Cadillac's first campaign together28:11 - Challenging the conformity in car advertising30:48 - Why brand is so important for car purchasing32:31 - Leading the marketing agenda inside a big org like General Motors34:24 - In car Cadillac Car-aoke35:22 - Melissa's song36:13 - Coolest feature about Escalade IQ38:37 - Creating a luxury experience39:27 - Choosing your car as CMO of Cadillac40:57 - Creating a premium vehicle42:53 - Thoughts on the Escalade IQ

In this episode of Spikes Excitement Talks, Gordon sits down with Gui Pasculli, Global Head of Culture and Partnerships at The Absolut Group. With a career spanning some of the most creative agencies—including BBH, 72andSunny, and Wieden+Kennedy—Gui shares his journey from client-side marketing at Unilever to shaping cultural impact for global brands.They discuss the power of brand storytelling, the importance of blending creativity with strategic rigor, and how Gui's background in both agency and client-side roles has shaped his approach to marketing. From launching Dove's Real Beauty campaign in Latin America to leading innovative brand collaborations at Malibu, Gui reflects on the projects that defined his career and the lessons he's learned along the way.Tune in for an insightful conversation about brand-building, cultural relevance, and why advertising should help people keep dreaming.

Welcome to another episode of the Professional Services Pursuit. This episode features a recording from a recent webinar hosted by the 4A's. Brent joins Adam Cotumaccio, COO at 4A's, and Patricia Rothenberg, Global COO and General Counsel at 72andSunny, to explore the transformative role of AI in creative agencies. They discuss the idea of heroic delivery and how agencies are adjusting to new economic models influenced by AI.Key topics covered include:- The unsustainability of heroic delivery due to economic pressures and AI advancements.- AI's impact on agency pricing strategies.- Insights into how AI streamlines agency operations and affects client expectations.- An examination of the legal compliance and security concerns associated with integrating AI.- Predictions on the evolution of creativity within agencies as AI handles more routine tasks, highlighting the ongoing importance of human talent. Hosted on Acast. See acast.com/privacy for more information.

In this episode, 72andSunny's Head of Production for North America, Lora Schulson lays out a playbook for directors, producers and creatives on how to organize, plan, and execute music in their campaigns. She also doubles down on why music is so important and the positive outcomes it can create when embraced early.

In this episode of Spikes Excitement Talks, Gordon sits down with Ethan Decker, President of Applied Brand Science, for a lively discussion on the intersection of science and marketing. Ethan shares insights from his journey through renowned agencies like Crispin Porter and 72andSunny, and how his background in urban ecology informs his approach to brand strategy. They dive into the power of curiosity, the importance of understanding marketing laws versus levers, and the role of science in guiding creative decisions. Tune in to hear Ethan's thoughts on industry trends and his unique perspective on what excites him about the future of marketing.

The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever has. So in this episode, I'm joined by their CMO Tim Ellis, and Glenn Cole, co-founder of 72andSunny, their agency partner. We talk about the secrets behind a successful 7 year agency-client relationship, how to consistently make groundbreaking, emotional work, and what it takes to create a leading Super Bowl campaign.Timestamps00:00 - Intro00:43 - Tim Ellis career journey01:51 - How Tim met Glenn from 72andSunny04:20 - Secret to a successful client agency relationship08:21 - The compounding effect of a long term agency relationship11:51 - Helmets off strategy15:09 - You can't make this stuff up campaign17:40 - This is Football Country campaign24:41 - Growing the audience for the NFL27:22 - The Taylor Swift effect34:32 - The growth of flag Football39:30 - Growing the sport internationally42:35 - How to make a great Super Bowl ad49:07 - The power of emotion in advertising

When you hear the phrase “72 and sunny” you're probably picturing blue skies, sunshine, and comfortable temperatures. That's the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/creative-optimism/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Intro: Lauren Smith, Executive Creative Director at 72andSunny(01:05) Meaning Behing 72 and Sunny(03:00) Rebranding United Airlines(08:14) United Employees' Pariticipation(11:26) Tying Products Back to Consumer Truths(12:36) Multi-Media 2020 Campaign(15:46) Other Favorite Clients(17:35) Positive Messaging for Adobe Amidst a Pandemic(20:38) How do you keep your team focused but energized?(21:57) Believing In & Supporting Creatives(24:38) Client Fit & Growing at Your Company(26:59) Changes in Leadership Style(30:20) Power in Committed Creative Partnership(31:33) Weakness to Strength: Being a Hummingbird(33:05) Current Chapter: Mothering Era(35:09) Advice to Younger Self: Change and Grow (but not all right now)

Brittany Allen is a tireless advocate in pursuit of elevating our collective consciousness around inclusion, equity and liberation. As a marketer, she's led award-winning campaigns for Adidas, Tinder, and Adobe. Her ability to bring all perspectives to the table through her own advocacy has led to evolution inside 72andSunny, where she currently serves as their first DEI Director, North America. Brittany joined The Marcus Graham Project's iCR8 Bootcamp in 2014 as a Brand Manager, leveraging her passions for culture and brand development into a full-time career in advertising. She subsequently joined the ADCOLOR community as a 2016 FUTURE and Co-Lead of the Advisory Board's Alumni Engagement committee. She is also the 2022 recipient of The Bill Sharp Award, in recognition of her leadership and the future impact she will continue to have. Brittany was recently appointed Vice Chair of The American Advertising Federation's Mosaic Council, further demonstrating her investment in creating equitable access to the advertising industry.As a mentor for The Collective Identity and the Seeing ME in Media programs, Brittany's heart for service is a motivating force in how she shows up for her community with empathy and excellence. She is a proud member of Delta Sigma Theta Sorority, Incorporated and a Cum Laude graduate from The University of Southern California with a BA in Communication.In her spare time, you can find her on a yoga mat, reading books by her favorite Black female authors, and dancing to Beyoncé.

On today's episode, Ren Akinci is joined by Evin Shutt, the CEO of 72andSunny, as they celebrate a major milestone: 72andSunny 20th anniversary. Evin was the first hired employee at 72andSunny 18 years ago and has been leading the brand as CEO for the past four years. Tune in as Evin shares her journey from […]

Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ Darryl Sharp Jr. is a well versed senior motion designer, currently lending his creative prowess to RCA Records. With a fervent passion for design, music, and culture, Darryl has cultivated a diverse background in the industry. His journey includes notable stints at advertising agencies such as 72andSunny and Laundry Service, where he honed his skills and contributed to cutting-edge campaigns with Beats by Dre, ESPN, and Activision. Venturing into the entertainment realm, Darryl made impactful contributions at renowned production companies like Funny Or Die, leaving his mark on comedic brilliance, and collaborating with industry giants Netflix and Warner Records. His unique blend of artistic flair and a keen understanding of the intersection between creative and culture trends has established him as a dynamic force in the motion design landscape.

15 May 2024 The federal budget has finally been released – here's what it means for the media and marketing industry. Also on this episode: The “frustrating” ARN/SCA bid This week's major one-on-one podcast guest revealed We're joined by Mumbrella360 speaker and 72andSunny global chief strategy officer, Bryan Smith from LA A surprise guest pops by Join Neil Griffiths and Adam Lang for a look at everything under Australia's media and marketing umbrella.

Fresh off a record setting NFL Draft in Detroit, I talk to Zach Hilder and Tim Ellis about their Born To Play campaign for Super Bowl LVIII.  Zach Hilder is a 5x Emmy winning Executive Creative Director at 72andSunny in LA, where he co-leads the agency as well as key clients like the NFL and Call of Duty. Tim Ellis has been the NFL's Chief Marketing Officer since 2018. Previously serving in the same role at Activision Blizzard, Ellis made an immediate impact. The draft has become a must attend event, ratings keep going up and the game is expanding into new countries and new play styles.

Cracking the Code of Brand Science Ethan Decker, Applied Brand Science – The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan Decker Ethan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness. Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant. You can watch his TED talk online, where he dances like a peacock spider. Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science. Here are some of the beneficial topics covered on this week's show: - How small changes in one area can have a significant impact elsewhere, like the butterfly effect. - Why advertising on social media might not be the best marketing for your brand. - How traveling the world can provide people with a perspective on cultural differences and universals in branding. - Why it's important to strike a balance between creativity and data-driven strategies depending on the industry. - How using a mix of data, logic, and creativity increases your chances of success. Connect with Ethan: Twitter @edecker LinkedIn linkedin.com/company/appliedbrandscience Links Mentioned: appliedbrandscience.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're speaking with Brooks Miller of Edelman. Connect with her: https://linkedin.com/in/brooksdennardmiller/ https://instagram.com/brooksied https://twitter.com/brooksied Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge. [03:53] Launching a membership for creators. [09:16] Elon Musk's children's names. [11:30] Moving back to New York. [14:04] Layoffs and company acquisition. [17:37] Keeping work and personal separate. [20:47] Longevity in the workplace. [25:10] Using your Rolodex. [26:37] Taking a Beat [29:28] Limitations of working with influencers. [33:44] Concerns about influencer partnerships. [36:37] Understanding the value of influencers. [40:15] Censoring and authenticity in branding. [41:59] Vetting process and brand sensitivity. [44:23] Utilizing influencers for consultation. [47:38] Influencers as trusted advisors. [51:57] Creating camaraderie in the industry. [53:14] Sharing stories of resilience. [57:27] Tune in next week. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Simon Summerscales is the VP of Marketing at Canyon Bicycles. Before joining Canyon in 2018, Simon was the Head of communication strategy at the prestigious Wieden+Kennedy agency in London. Simon was also Director of communication strategy at 72andSunny in Amsterdam.During his tenure in the agency realm, Simon was responsible for creating numerous global campaigns for both Nike and Adidas.Simon is among the most experienced and accomplished marketing professionals in the cycling industry today.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

A role you might not have considered, but you should.  It's data strategy.  Merc is a data strategist at 72andSunny and an Adjunct Lecturer at The University of Illinois and Indiana University.  We break down what it means to be a data strategist, who could be best interested and how data strategy uncovers insights to help identify audiences and world trends that lead to the right creative idea at the right place and time for the right audience.  Merc also discusses the decision to pursue a Master's degree after college, even after receiving a full-time strategy offer at a local Chicago agency and breaks down why that decision was made.  This dense episode might shift your break-in blueprint for the better. 

Evin Shutt was one of the first employees at 72andSunny. Seventeen years later, she's running the agency as global CEO. During that time, the creative industry has evolved – and the agency has along with it. 72andSunny is leaning into consulting and mid-funnel work to expand its heritage in building iconic brand platforms for clients like the NFL and United. More recently, it's embracing the zeitgeist around sports, landing Wilson Sporting Goods as a client in November and pushing its clients to do more with women's sports as popularity grows.In this episode, Shutt also chats about 72andSunny's commitment to DE&I and flexible work as the industry pushes for employees to come back in person.Listen to this episode or subscribe and Campaign Chemistry wherever you get your podcasts. 

In this week's episode of the Breaking and Entering Advertising Podcast, we're joined by Owen Williams, the founder of the globally recognized talent recruitment agency, Outside Lines.  Starting as a one-person shop in 2019, Owen's passion for cultivating influential teams has led Outside Lines to become a leading name in matching world-class talent with the right organizations. With a history at renowned agencies like TBWAMedia Arts Lab, Mother, and 72andSunny, Owen brings a wealth of experience to the table. Owen shares invaluable advice on navigating the advertising world, addressing common fears such as getting laid off, and emphasizing the power of human connections.  Owen has insights you won't want to miss.  Links Connect with Owen: here Connect with us: here Learn more about Outside Lines: here

In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Ali on LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

Leichtathletik, Werbung und Diversität: Simon Usifo erzählt In dieser fesselnden Episode heißen wir Simon Usifo willkommen, einen international tätigen Werbeprofi mit Wurzeln im Rheinland und einer Leidenschaft für Leichtathletik. Geboren und aufgewachsen in Bonn, einem Schmelztiegel verschiedener Kulturen, teilt Simon seine reichen Lebenserfahrungen - von seiner Kindheit in Deutschland, seinem Einstieg in die Leichtathletik, bis hin zu seiner Karriere in der Werbeindustrie und seinem Engagement für Diversität und Inklusion. Wir diskutieren über sein neuestes Buch "People of Deutschland", ein einfühlsamer Blick auf Rassismus und Migration in Deutschland, und über seine Arbeit bei 72andSunny, einem internationalen Werbe-Unternehmen, das Vielfalt in den Vordergrund stellt. Taucht mit uns ein in Simons beeindruckende Reise und seine inspirierenden Einblicke in Diversität, Sport und persönlichen Erfolg.

Leichtathletik, Werbung und Diversität: Simon Usifo erzählt In dieser fesselnden Episode heißen wir Simon Usifo willkommen, einen international tätigen Werbeprofi mit Wurzeln im Rheinland und einer Leidenschaft für Leichtathletik. Geboren und aufgewachsen in Bonn, einem Schmelztiegel verschiedener Kulturen, teilt Simon seine reichen Lebenserfahrungen - von seiner Kindheit in Deutschland, seinem Einstieg in die Leichtathletik, bis hin zu seiner Karriere in der Werbeindustrie und seinem Engagement für Diversität und Inklusion. Wir diskutieren über sein neuestes Buch "People of Deutschland", ein einfühlsamer Blick auf Rassismus und Migration in Deutschland, und über seine Arbeit bei 72andSunny, einem internationalen Werbe-Unternehmen, das Vielfalt in den Vordergrund stellt. Taucht ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.

Aisha Hakim is an associate creative director at 72andSunny. She's also prolific online. Aisha will be hosting a masterclass called "The Art Of Deck-Making" for us on May 17. Aisha originally published a deck about deck-making to Twitter and then to LinkedIn. The deck went a little viral and it still pops up every few months. In this episode, we discuss all of this. You can find Aisha here: https://aishamadeit.com/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

In this week's Mumbrellacast, research reveals more than half of Australians would support a ban on wagering ads across all broadcast channels before 10:30pm (2:16), while the team unpacks TV ratings as programming for Q1 comes to a close (11:47). Then, 72andSunny's Andy Flemming and Innocean's Wez Hawes join the podcast for an audio campaign review (17:14). Listen in to hear why the pair think Australian advertising might have its mojo back. 

The VP of Creative at Pinterest. Xanthe Wells leads all creative, concepting, design, experiential, writing and content for Pinterest advertising. Previously, Xanthe was Senior Director & Global Executive Creative Director for Google Devices & Services. At Google, she won a Grand Prix in Cannes for Real Tone on Google Pixel while leading agency partnerships with Wieden + Kennedy, Swift, GUT, Droga5, 72andSunny in addition to overseeing the Google Devices & Services Creative Team. Xanthe knows a lot. A lot, a lot. How to make award-winning work. How to succeed in both the brand and agency side of marketing communications. And, of course, how you can break into either side. Tune in! It can only help you wherever you're at in your career. Links Connect with Xanthe: here Connect with us: here Win a Crowbar to break into advertising: here --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Respeecher uses deep learning (AI) techniques to produce high quality synthetic speech.  The company was launched in 2018 by Alex Serdiuk, Dmytro Bielievtsov and Grant Reaber. In March 2020, Respeecher received $1.5 million in startup funding from ff Venture Capital, Acrobator Ventures, ICU Ventures, Network VC, and several angel investors. A year later, the company launched the beta of Voice Marketplace, a democratized version of Respeecher's tech available for small creators. In September 2021, Respeecher was awarded with an Emmy for their work on In Event of Moon Disaster. Since then, the team at Respeecher has worked on the following projects: The Book of Boba Fett and The Mandalorian (synthetic voice of young Luke Skywalker), Aloe Blacc's tribute to Avicii (cross-lingual Avicii's singing voice cloning), collaborated with 72andSunny, NFL, Digital Domain on the Super Bowl commercial (voice of Vince Lombardi / 2.1B impressions), Disney's Obi-Wan Kenobi Series. In February 2022, Respeecher team, most of which is in Ukraine, navigated through the full blown Russian invasion and managed to have no disruptions in operations. The company continues to grow, employ their fellow Ukranians and support their home country. In this Podcast, Allan McKay interviews Alex Serdiuk, Co-Founder of Respeecher, about the AI technology of synthetic speech; leveraging it in the fields of entertainment, medicine and investigative journalism; Respeecher's work on The Book of Boba Fett and The Mandalorian and so much more! For more show notes, visit www.allanmckay.com/392.

Jason LaFlore will help you break into advertising. From grocery store manager to creating Super Bowl Ads, we discuss Jason's career and advice. We learn that the world of advertising is smaller than you would expect. We learn how portfolio school was the right route for Jason. We learn about the big Chicago advertising agencies and the importance of putting your perspective in your portfolio. Give his episode a listen! We can even help you connect with him. Links Connect with Jason: here Connect with us: here Win a Crowbar Award to break into advertising: here --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Do you ever wonder what it takes to build a successful brand that's true to your values? Join me as I sit down this week with Jan Livingston Mokhtari, Co-Founder & Chief Marketing Officer of Gray Whale Gin. We explore how family and environmental purpose is driving this premium gin brand from strength to strength while helping the planet, one “glass of California” at a time. Jan shares the story of how nature inspired the brand, the innovations she and her husband made to help conserve capital, and what ‘good' looks like through their partnership with ocean conservation charity Oceana. Throughout the episode, Jan shares her insights on entrepreneurship, balancing work and family, and how to build a brand that's true to its roots, one that her daughters can be proud of. You'll hear all about Jan's experience scaling her business, including the pivotal moment when she and her husband had to choose between growth and staying true to their values. So, grab a glass of gin (preferably Gray Whale!) and join us as we explore the story behind this highly successful and purpose-driven brand.About Jan Livingston Mokhtari:Jan Livingston Mokhtari is an award-winning Creative Director turned social entrepreneur and gin connoisseur who, after generating over $190 million in revenues as EVP of Branded Entertainment at FOX Networks Group and being named “Most Creative Women in Advertising” by Business Insider, is doing her part for ocean conservation through the launch of a purpose-driven gin brand that celebrates Californian values through and through. Prior to joining Fox, Jan served as Managing Partner and Executive Creative Director at Rec Room, Creative Director at 72andSunny and FCB Global, and was the Founder of production company Jolly Good Productions, working with Hollywood talent including Eva Longoria, Darren Aronofsky Joseph Gordon-Levitt. Jan Founded Gray Whale Gin with her husband, producer, and TV presenter Marsh Mokhtari, whose work can be seen on the Food Network and National Geographic Channel.                                          Real, relatable, or downright wrong? We want to know!Tweet your opinion: @_badasscass_Give us a like on Facebook: @powerdonedifferntlyCheck out exclusive behind-the-scenes action on Insta: @powerdonedifferentlyFind us at our new home: www.powerdonedifferently.comBuy Gray Whale Gin at: www.graywhalegin.com

Unser heutiger Gast kommt 1980 in Bonn zur Welt. Sein Vater ist Nigerianer, seine Mutter ist Französin. Sowohl in der Grundschule als auch im Gymnasium erlebt er “diverse” Umfelder. In der Grundschule trifft er auf viele Kinder aus ökonomisch schwachen Migrantenfamilien und im Gymnasium dann auf Kinder aus Familien mit politischem und diplomatischem Hintergrund. Seine Aussage aus dem Podcast “Halbe Kartoffel" lässt ahnen, was er in seiner Jugend erlebt hat: „Auf dem Gymnasium lernten 42 Nationen unter einem Dach. Das war gelebte Inklusion und eine Bubble, aber nicht mein Alltag, sondern meine Schutzzone.“ Er war nach eigenen Angaben ein guter, manchmal vielleicht zu eifriger Schüler. Nach seinem Studium in Köln, zunächst BWL und dann Medienökonomie und Medienmanagement begann er eine internationale Agentur-Karriere, die ihn über diverse Stationen im In- und Ausland schließlich nach Amsterdam in seine heutige Position als President von 72andSunny führte. Er engagiert sich seit Jahren für mehr Diversity, Equity und Inclusion in der Werbebranche Von der Jury THE BEST AGENCY 2021 wurde er für seinen Mut und sein Engagement als “Brave Heart” ausgezeichnet. Er ist außerdem Mitherausgeber eines wichtigen Buches: People of Deutschland: 45 Menschen, 45 Geschichten. Über Rassismus im Alltag und wie wir unser Land verändern wollen. Seit mehr als fünfeinhalb Jahren beschäftigen wir uns mit der Frage, wie Arbeit den Menschen stärkt - statt ihn zu schwächen. In mehr als 350 Folgen haben wir uns mit über 400 Menschen darüber unterhalten, was sich für sie geändert hat und was sich weiter ändern muss. Wir sind uns ganz sicher, dass es gerade jetzt wichtig ist. Denn die Idee von “New Work” wurde während einer echten Krise entwickelt. Was sind die großen Herausforderungen, denen wir uns stellen müssen und welche Rolle spielt dabei die Themen Diversität und Kreativität? Wir suchen nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näher bringen! Darüber hinaus beschäftigt uns von Anfang an die Frage, ob wirklich alle Menschen das finden und leben können, was sie im Innersten wirklich, wirklich wollen. Ihr seid bei On the Way to New Work - heute mit Simon Usifo

Brand Strategist Nathan Manou is the latest guest on untalented by UNKNOWN...  Nathan has worked with some incredible agencies including Mother Design, Goodby Silverstein & Partners, Porto Rocha and 72andSunny.  We chat about the benefits of working at smaller studios, why having outside interests is so important to what you do, what gets in the way of good work, and how workplace friction can lead to making the creative better.   Nathan: https://www.linkedin.com/in/nathanmanou/ 

Estudié la licenciatura de comunicación visual en CENTRO de diseño cine y televisión, aún en la época que no era un lujo. Empecé en mercadotecnia, me cambié a comunicación visual. A la mitad de la segunda carrera no tenía idea de lo que hacía ahí, hasta que un día finalmente decidí comprometerme y así fue como llegué a terminar mi tesis. Desde que salí de la universidad pasé por diferentes trabajos. Resumiendo, trabajé en proyectos de branding, comunicación digital e impresa (más digital), y el último año que estuve en la CDMX en proyectos de UX/UI. De los lugares por los que pasé destaco: la residencia creativa en la agencia 72andSunny situada en Los Ángeles, ser la diseñadora in-house del Museo Tamayo, rediseñar la identidad visual de Cocolab además de diseñar la interfaz de dos softwares junto a mi mejor amigo de la universidad. Y como freelance desarrolle la identidad y algunos productos de la Tienda MAM México. Así como proyectos independientes de gente que confió en mí desde que salí de la carrera. En el 2017 me mudé a Barcelona. Desde que llegué a estudiar estuve haciendo prácticas profesionales y el año pasado trabajé en una marca de moda que se llama “nice things”. Estudié un master de investigación en arte y diseño en EINA, tomé el camino del arte con toda la intención de desfocalizar mi disciplina, colocando al diseño como un satélite y la investigación artística como centro. Mi proyecto de investigación desde una perspectiva teórico - práctica incluye la conciencia del movimiento corporal desde la danza contemporánea en mi proceso creativo, con el interés de cuestionar la estaticidad del movimiento del cuerpo en la práctica del diseño gráfico. Este proceso de investigación me permitió reentender y redefinir lo conceptos del lenguaje visual como la línea, el punto y la superficie, así como entender a mi cuerpo como un entretejido de relaciones históricas, sociales y culturales.

Erin Goodsell is the Head of Production for Mother, AdAge's winner of International Agency of the Year. With experience as a producer for Wieden+Kennedy, 72andSunny and Deutsch, Erin tells us her story of paving a career path in the production industry.

For the first time in nearly a decade, United Airlines has launched a major national ad campaign. Titled “Good Leads the Way,” the multi-pronged, integrated campaign is a case study in how to evangelize a brand's purpose through great storytelling. Developed in partnership with the creative agency 72andSunny, the inspiring and well executed campaign shines a light on the airline's large ambitions and its mission to be a force for good on their planes and in the world. The creative also shares how the airline is meeting the needs of its employees, customers, and local communities. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Maggie Schmerin, managing director and head of global advertising and social media at United, provides insight on the purposeful campaign with host Ken Beaulieu.

“People don't buy from websites; people buy from people.”That quote is from Flint McGlaughlin in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/lessons/website-wireframes/).And it's true of your advertising and marketing as well. Which is what stuck out to me in the podcast guest application from our latest guest. He said, “if you don't like it, nobody else will.” I hear that as bringing humanity to your marketing, and not taking a “we'll fool them” approach to your brand's relationship with its customers. I hear it as, “If you don't put some element of yourself in your work, nobody else will really engage with it on a human level.”It got me thinking – musicians, novelists, comedians, and other artists pour themselves into their work. Why shouldn't marketing and advertising creatives?That is just one of the insights our guest latest guest sparked in me. Listen now and see what ideas he will spark in you. Carlo Cavallone is the Global Chief Creative Officer and Partner at 72andSunny (https://www.72andsunny.com/), an agency owned by Stagwell. As part of the agency's leadership team, Cavallone helps manage the agency's global team of 400 employees.Some lessons from Cavallone that emerged from our discussion:Never, ever, ever go on a shoot without a fully approved concept.“Better is temporary.”If your client is not as ambitious as you are, you're not going to do anything great.Does it all make sense?If you don't like it, nobody else will. Finish what you started. If it's not great, it's probably bad.Related content mentioned in this episode Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (https://marketingsherpa.com/article/interview/revenue-growth-podcast)99 Problem Ideas: “Harvey Gabor (art director on Coke's iconic campaign) burned my ad concept with a lighter” (https://www.marketingsherpa.com/article/interview/99-problem-ideas-harvey-gabor-art-director-on-coke-s-iconic-campaign-burned-my-ad-concept-with-a-lighter)Transparent Marketing: Do your campaigns sound like North Korean propaganda? (https://marketingexperiments.com/e-commerce-marketing/transparent-marketing-campaigns)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters

Chris Kay is chief executive of Saatchi & Saatchi. Founded in 1970, the iconic advertising agency employs over 6,500 people and has offices in 76 countries. An advertising industry veteran, prior to joining Saatchi he had senior roles at Manchester City Football Club, LA agency 72andSunny, and also worked for Fallon at the time when they were producing some of their most memorable work - including the ‘balls' campaign for Sony, and the Cadbury's Dairy Milk advert featuring the gorilla's famous drum solo. In this in-depth interview, Chris reflects on a career journey that started in the unlikely place of a management science degree which, “despite being dull,” set him on the right path because brief encounters with advertising throughout the course sparked his passion; discusses the challenges ahead for the advertising industry, which must evolve to seismic changes such as the decline of traditional TV and the impact of the current cost-of-living crisis; and shares his determination to play his part in “rekindling Britain's status as the world's creativity and entertainment hub.” 

Celeste Hubbard-Breen is the President of Hecho Studios. Hecho is a modern content development and media production studio focusing on sport and technology born from 72andSunny. They're also two-time Emmy nominated. Connect with Celeste by accessing our master resource list on our website www.breaking-entering.com (free, of course) --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

This week's guest is Evin Shutt. She's the Chief Executive Officer of 72andSunny, a role she took on in March of 2020. Taking on the senior leadership position of one of the world's most creative and innovative companies at the very moment the world is shutting down will instantly reveal your relationship with change. Do you look for it and high five it? Or work to minimize it. During the months and years ahead, and across the entire spectrum of leadership, that difference in mindset will become more and more obvious. The leaders we remember will see change as opportunity and currency and they will seek it out. They will recognize they are living in a moment in which more is possible than at any point in human history and they will quickly create new expectations that two years ago seemed unimaginable. They will open the door and invite change and all of its relatives, uncertainty, unpredictability, apprehension and yes, fear, to come in and sit down. They will offer it the best room in the house and the best seat at the table and they will treat it like their oldest and dearest friend. For one simple reason. It is. The best friend any leader interested in leading could have. So, the next time your phone rings, your text chimes or your email sings, hope against hope that change is calling. And then do everything you can to make it feel welcome.

Edited highlights of our full conversation. This week's guest is Evin Shutt. She's the Chief Executive Officer of 72andSunny, a role she took on in March of 2020. Taking on the senior leadership position of one of the world's most creative and innovative companies at the very moment the world is shutting down will instantly reveal your relationship with change. Do you look for it and high five it? Or work to minimize it. During the months and years ahead, and across the entire spectrum of leadership, that difference in mindset will become more and more obvious. The leaders we remember will see change as opportunity and currency and they will seek it out. They will recognize they are living in a moment in which more is possible than at any point in human history and they will quickly create new expectations that two years ago seemed unimaginable. They will open the door and invite change and all of its relatives, uncertainty, unpredictability, apprehension and yes, fear, to come in and sit down. They will offer it the best room in the house and the best seat at the table and they will treat it like their oldest and dearest friend. For one simple reason. It is. The best friend any leader interested in leading could have. So, the next time your phone rings, your text chimes or your email sings, hope against hope that change is calling. And then do everything you can to make it feel welcome.

Edited highlights of our full conversation. This week's guest is Evin Shutt. She's the Chief Executive Officer of 72andSunny, a role she took on in March of 2020. Taking on the senior leadership position of one of the world's most creative and innovative companies at the very moment the world is shutting down will instantly reveal your relationship with change. Do you look for it and high five it? Or work to minimize it. During the months and years ahead, and across the entire spectrum of leadership, that difference in mindset will become more and more obvious. The leaders we remember will see change as opportunity and currency and they will seek it out. They will recognize they are living in a moment in which more is possible than at any point in human history and they will quickly create new expectations that two years ago seemed unimaginable. They will open the door and invite change and all of its relatives, uncertainty, unpredictability, apprehension and yes, fear, to come in and sit down. They will offer it the best room in the house and the best seat at the table and they will treat it like their oldest and dearest friend. For one simple reason. It is. The best friend any leader interested in leading could have. So, the next time your phone rings, your text chimes or your email sings, hope against hope that change is calling. And then do everything you can to make it feel welcome.

Jack Jensen's story of sleeping in cars, working three jobs at once and moving to cities with just a dream was nothing short of inspiring. Jack's break-in started at 72andSunny, and today, he is the Founder of the Rec League. The Rec League is a sports-focused creative and production agency based in Los Angeles. Connect with him by accessing our Master Resource list at https://breaking-entering.com/ --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Join Katie as she talks with Evin Shutt, CEO of renowned ad agency 72andSunny ,about the importance of always listening and learning, the agency's people first approach, tips for finding a new job right now and how to retain top talent.

Want to build an amazing agency culture and brand? After running his own agency, Historic, for eight years and leading teams of creatives, Ted Vaughn took on the task of co-writing the book on all aspects of building your agency's brand and how leadership shapes its culture. Ted is on the show talking about how you can use culture to help further grow your agency. He covers the six parts of marquee culture established in his book, Culture Built My Brand, the biggest gap he's noticed in company culture, and how to align your principles and values to attract the right people. 3 Golden Nuggets Shaping culture to grow your agency. If you're an agency owner looking to create a brand and culture that can help grow your business, remember your leadership, the decisions that you make, the ways in which you operate all become more critical than technical expertise or unique ability. Your role as a leader determines how the culture works or if it becomes toxic. Ted explains one of the biggest gaps he's seen in company culture is leaders who fail to understand the reality of their power and do not build bridges over to the people they lead so that they can actually be given feedback on how to reshape their HR systems or their values. The six layers of marquee culture. In their book, Ted and his partner identify six layers of marquee culture. Your marquee culture is at your forefront. It is the thing that galvanizes and draws attention to your agency, attracts great people, and keeps great people. Each of these layers translates into behavior-shaping principles for the people who are a part of our organizations. These 6 are: principles, architecture, rituals, lore, vocabulary, and artifacts. The single most important layer is the first one. Ted and his team have found many times the values or ideas that hold an organization together are too vague or abstract. He talks about the way to transform them into behavior-shaping principles for the people who are a part of your team How the 6 layers interact. A lot of agencies might already have some of these layers in places but not in a way that actually transforms them into core values. This is because they haven't actually integrated them into their decision-making. For example, in the case of architecture, Ted believes HR systems and structures should not simply be healthy or unhealthy. They really need to be built in a way that furthers aspects of your brand value. For rituals, it needs to be organic experiences that energize your people, not just staff meetings. Remember these layers are permeable, they're not just independent ideas that operate independently from the others. Your principles should inform your vocabulary and rituals and so on. Sponsors and Resources Sharpspring: Today's episode is sponsored by Sharpspring, an all-in-one revenue growth platform that provides all of the marketing automation, CRM, & sales features you need to support your entire customer lifecycle. Partner with an affordable marketing automation provider that you can trust. Head over to sharpspring.com/smartagency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Shaping Agency Culture With the Six Layers that Build an Effective Brand {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk here and I have another amazing episode for you where we're going to talk about culture and how you can get the right people. Who do you need to bring in? How do you evaluate them? All that kind of good stuff, so you can grow your agency faster. And so let's go ahead and get into the episode. Hey, Ted. Welcome to the show. Gotcha with the water. Ted: [00:00:28] You did. That was so fast. Thank you. It's a pleasure to be here. Huge fan, uh, really have been inspired by your work and your network. And, uh, just a real honor to be on the show. Jason: [00:00:40] Awesome. Tell us a little bit about who you are and what your agency actually does. Ted: [00:00:45] So I've spent most of my life leading in non-profit circles, leading teams of creatives. Um, started an agency with my business partner, Mark Miller about eight years ago, called Historic. We thought it would be just a cool idea to serve some of our niche clients. Bootstrapped it, and, uh, you know, eight years later, we're, uh, we're doing over a million dollars in business and have a staff and a brick and mortar. And we've learned a lot in the journey, both about who we are and about what makes us tick. And I think that's why we wrote a book and it's why I'm talking to you today. Jason: [00:01:19] Great. Let's talk about building a culture within your organization. You know, I look at it as everyone's building a culture… Matters of, are you building the culture that you actually want? Ted: [00:01:30] Yeah, I mean we... believe senior leaders are shaping culture as the most significant contribution to their organization. I mean, if you are leading an agency, the how of your leadership matters more than the unique skill that you bring to the table. Unless, it's a boutique lifestyle brand and literally you are an employee of one, but if you want to scale, if you want to grow, the single greatest question you have to wrestle with is the how of my leadership more than the what of my technical skill or talent. Jason: [00:02:05] So give us a little bit more about what's the difference between those. Ted: [00:02:09] Yeah. I mean, I think a lot of times, you know, even for Mark and me, we each have really unique skill and technical ability that offers value that our agency still really needs. But as we've taken on staff and as we've grown and as we've had to empower our staff, the company culture that we shape and that we lead becomes our brand in ways our skill and talent alone could never fully embrace. Our brand, the touchpoints of our brand, our growth, and this will certainly be true if we go beyond, you know, our current, you know, one point, whatever million-dollar mark to 5 million… exponentially becomes the case. Then you go even further and it gets even more important. Your leadership, the decisions that you make, the ways in which you operate become more critical than your technical expertise or unique ability as a designer or as a strategist or as a PR person. Jason: [00:03:06] Now I've had people on to talk about culture from Zappos, who so many people modeled, you know, Tony Shay and all those guys did. So what are ways where agencies listening right now… How can you start shaping the culture in order to scale your agency faster? Ted: [00:03:26] Well, we've the book that we wrote, “Culture Built My Brand”. It was really written on the back of our learning. We have sweat a lot of blood made a ton of mistakes. And I think the idea for us in the book is, is a marquee culture and a marquee culture is like that marquee sign. It's that well-lit banner. That is the forefront. It is the thing that galvanizes and draws attention, attracts great people, keeps great people. So in the book, we talk about a marquee culture, having six layers or six dimensions. And the single most important is the first, which we call principles. What we find often in our, in our own agency it was true and the clients that we serve it's true. And I would assume for many of you listening it's true. We have these values or these ideas that hold us together that become our riverbanks or our guiding ideas. But they're so vague or abstract or unclear they don't actually translate into behavior shaping principles for the people who are a part of our organizations. And I would say probably one of the first places to start the first layer in our book on culture and brand is principles. Taking your values or recreating your values so that they're actionable, applicable culture-shaping principles that really give those who are a part of your team, clear behavioral guidelines, so that they know how to be on-brand, how to operate, how to make decisions in ways that will really further your brand in unique ways and not just have abstract ideas. Jason: [00:05:01] So one of our principles in our culture is really being resourceful. So give us an example of… all right, that's kind of the, the layer here. How do we take it further. Ted: [00:05:14] Yeah. I mean, we often will work with brands that have some version of innovation as their value, right? Maybe it's stated that way, or it's stated with a really sticky phrase. But then when you look at how people behave or you begin to ask questions around decision-making, or you look at how money is spent, you quickly realize that the organization's not structured in a way that actually takes the value of innovation seriously. It's because they haven't actually taken that value and then integrated it and baked it into decision-making in all sorts of different ways, which really is the second layer of our book and culture, which was architecture. We don't believe that HR systems and structures should simply be healthy or unhealthy. They really need to be built in a way that furthers aspects of your brand value. So if you articulate innovation, that should absolutely show up and shape how HR functions and how decision-making and power and governance take place in your organization. Jason: [00:06:16] So like with, you know, our organization being resourceful. Like how would you bake that in even more and kind of take it up a notch? Ted: [00:06:25] Well, I'm assuming that when you say resourceful, you're talking about resourcing others, right? Being a part of something larger than yourself? Jason: [00:06:32] No, I'm talking about being resourceful is like figuring out like, all right. You know, we normally do it this way, but we could do it another way. Or, oh man, I don't feel like we have enough resources, you know, just figuring out a better way to do things more efficiently. Ted: [00:06:51] Yeah. I mean, again, I think what's interesting is even, you know, I, from the outside of hearing that word immediately took it in a different direction. So I think one of the questions that I would have would be when you say resourceful, what are the specific behaviors or ways in which that value translates to how your people lead, behave, are asked to budget how they solve problems. You know, I think there'd be fantastic ways for you to approach problem-solving in more bootstrapped, organic lean ways where you create heroes or you reward people who approach problem-solving through resourcefully challenged opportunities versus just throwing money at problems or thinking everybody needs to have support staff or, um, but I mean, there could be so many different ways that that value shapes the brass tax of your agency. I think it'd be a fun conversation to figure out how you're doing it today. Jason: [00:07:45] Gotcha. And so what are the other layers now that we have the principal. And then I think the second was architecture, if I…? Ted: [00:07:50] Architecture. Yeah. So principles being the idea that you want your values to be actionable and really shape all sorts of practical aspects of your people's behavior. Architecture being the structures that support your people. We talk a lot about Frank Lloyd Wright and the architecture that he did intentionally around the environment he was in. Third layer would be rituals. We talk about the experiences that energize your people and the best rituals and organizations are those that are organic. Not just top-down staff retreats or all staff meetings, but those rituals, like we talk a lot about the pumpkin carving contest in the jet propulsion lab and NASA. The next layer would be lore, the sticky stories that shape us. There are some really fantastic ways you can shape story, do storytelling in ways that further your brand value that help provide differentiation to your brand. Next layer is vocabulary, having phrases, words, ideas. We talk a lot about Netflix and some of the great language that they have from “Sunshining” to, um, different terms that they use to shape their culture. And then the last layer would be artifacts, which are everything from clothes to your physical space, to brands that we've worked with that set up unique opportunities for people that have private space in a shared workspace. One brand that has a football field mini version of a football field in their environment because they have a value of leaving it all on the field, all sorts of ways that you can physically shape your brand value in your space. Jason: [00:09:34] Is your agency struggling to deliver real revenue growth results to your clients? You know, agency marketers can consolidate data and align marketing and sales teams goals to achieve real results for your agency and clients using revenue growth platforms. Sharp spring is an all-in-one platform built for agencies like yours to optimize digital marketing strategies with simple, powerful automation. Manage your entire funnel all in Sharpspring. Now for a limited time, my smart agency listeners will receive your first month free and half off onboarding with SharpSpring. Just visit sharpspring.com/smartagency to schedule your demo and grab this offer. That's sharpspring.com/smartagency. Very cool. So give us some more examples of each of the layers, just so people can start going oh, okay, cool. This is what we can actually do. Like once we form the principles, how can we build a better architecture and so on? Ted: [00:10:41] For sure. So these layers are somewhat, uh, permeable, right? They're not just independent ideas that operate independently from the others, right? Your, your principles should absolutely shape vocabulary. As a matter of fact, a lot of times in brands, we see those, those values, those principles show up in their vocabulary because they get phrased in ways that become really sticky and interesting and helpful. Uh, architecture is absolutely informed by your principles. The way that you conduct HR hiring, onboarding. Rituals, uh, those again, in the book, we talk a lot about rituals being organic. When you have people that love your brand, they will often create their own experiences of the brand. One practical example for us at our agency, we do staff camp, we do Christmas gatherings. We constantly ask our staff how they want to participate and engage and be a part of those experiences. And in the process we've gotten all sorts of rituals in our agency that have been organic from our people, but mark and I would have never dreamed of. From cool patches and stickers and badges that have been developed in previous years that continue on to this day to other activities and games and things that operate within our agency. And another great example is we had a member of our staff want to do a music club, right? That's a great example of a ritual. We were like a music club! Awesome. Why not? That's becomes such a significant part of our agency that any new staff person is given a Sonos speaker so that no matter where they are in the US they can be a part of music club, be on Spotify, be a part of this experience. It's a way that we want to honor that because it's become such an important ritual within our organization. And we have no formal authority over music club. It's just an organic thing that our people develop that's become a key part of their… I think they would say a key part of their positive, satisfactory experience of working with us. Jason: [00:12:45] So are rituals more kind of like experiences and then like architecture is more like systems and…? Ted: [00:12:51] A hundred percent. Yeah. I mean, you think about architecture, right? Like no architect designs a home and simply says, well, it's safe, it's stable, the plumbing works. You're good. That's not an architect, right? An architect is very, very interested in the design and shape of that structure, matching its external and internal audience and environment needs. It's not just safe or not safe. There are so many other dimensions to architecture. We think HR, the systems that support your people. should be the same way. You know, a lot of agencies, when we were a young agency and even today we cannot comp like 52 or 72 and sunny, not 52, 72andSunny, or, you know, name the agency, right? That has fantastic compensation plans. But there are so many different ways that you can do comp. One for us, one of our architecture branded ideas at, at historic is travel pizza. What is travel pizza? Anytime somebody on our staff has to be gone overnight, we provide a $50 stipend for meals for their family. It can be Ubereats. It can be pizza, it can be whatever you want it to be. Travel pizzas become an unbelievable way that our people feel valued and their families feel valued because they get a cool night out whether it's out or it's brought in on us because their person that they care about is gone. Lots of other ways to do compensation, to structure, to architect compensation that deliver unique value through your agency. That go way beyond annual salary. Jason: [00:14:32] Yeah, I like that. Remind me, what's after ritual and let's talk about examples. Ted: [00:14:38] There's a lot. It can be complex. So the, the layers of culture, somewhat in a linear order would be principles, architecture, rituals, and then lore. Lore being those sticky stories, right? Every brand that we've a part of I've been on staff that has had those stories that echo through the hallways and often they're incredibly toxic. Jason: [00:15:01] So would that be like, like what a story…? This happened at our agency where we were sent these lounge chairs that were double-sided and they sent it like 10 of them from China in these boxes with all these packing popcorn. But when we opened the boxes up, we had so much packing popcorn. It literally went down a hallway. And so we were like, let's keep it. We'd literally kept it until we sold the office. There was a whole hallway of packing popcorn that you could run and jump and do flips in and lose articles of clothing. So is that like a lore? Ted: [00:15:39] Well, that sounds like an amazing ritual, but I would say the minute, the minute you cleaned up that popcorn, I believe that was probably an incredible story. A lore that is a positive example of how your agency describes its culture through story. And if I'm you, you know, Jason, I want that story to continue echoing through the halls. I want new staff to be told that story when they're onboard, because that says something about who we are, what we value, how we behave, that goes way beyond any HR manual or onboarding. That is a great example of lore. A great example of toxic lore would be when I got hired as a C-suite leader in a non-profit and the second day in I was told by one of my colleagues, you know, you're just a plane flight away from losing your job. And I was like, huh, tell me more. He's like, well, the person that you're replacing was hired when the CEO sat next to them on a plane and before the plane landed, they were hired on staff and a negotiated salary. So just remember if he sits next to somebody who does your job better than you, well… Now that story had existed for years in the hallways of this organization. I, dumb enough thought I'm going to ask the CEO about that. So I brought it to the CEO and said, hey, I heard this crazy story. Is that true? He's like, well, it's kind of true. Not really true. Who told you that story? I was like, well, this is where I heard it in multiple places, but, um… He's like, you heard it in multiple places? Like a lot of people told me the same story. Point being, that negative story, toxic story shaping this leader's culture had been told for years and he had never heard it. The idea here is the more senior you are in the brand that you lead, the more self diluted you probably are as well. The more people are saying things about you or about the brand that you don't know about just by nature of your power and position. It's incredible how often senior leaders and brands we serve are clueless about stuff multiple people on the ground talk about and say on the routine. Jason: [00:17:55] Oh, yeah, yeah. And one of the things just going back to that story that I'm thinking about now, is the only time we cleaned up that popcorn was to put all of that in my VP of operations sunroof in his car. And we filled up his whole car. So when he came out to his car and just literally went… Ted: [00:18:16] I mean, to me, that's the epilogue, that's the, like the story, the story lives on there's layers to the story, right? I mean, you know, I would say like, Jason, that's a great example of how a story could very well create a sticky idea, vocabulary, which is the next layer, and that sticky phrase becomes a principle that now… This is how these layers work together. Sometimes principles create stories that create rituals. Sometimes the way in which we have the principle or value shapes our architecture, which creates it, these layers work together. But the point is there's a reason why Southwest and Netflix and Zappos, and many of the brands we know and love and talk about in this book are as successful as they are. It's not a happenstance coincidence they hit the market at the right time. They were aligned intentionally from the inside out, right? We have a philosophy of brand that your brand is your culture, your story, your product, your experience, and your identity. Don't start with identity. Start with culture. Defining that from the inside out is always far more sustainable and effective and long lasting, and has far less drama than starting with identity. Jason: [00:19:36] I love that. Well, this has all been amazing, Ted, is there anything I didn't ask you that you think would benefit the audience? Ted: [00:19:42] Well, you can't talk about company culture and brand and agency life without addressing power. I think maybe one of the tangential elements to this conversation today has been the dynamic of power. And I think anybody listening who's a leader or being led, understands that power is a thing. I would say that one of the biggest gaps that we experience in company culture are leaders, is leaders who fail to understand the reality of their power and build bridges over that power to the people they lead so that they can actually get the truth. They can actually be told that toxic lore, they can actually be given feedback on how to reshape their HR systems or their values. It's amazing how, again, self diluted senior leaders are because of the power gap and their failure to build a bridge over that power. I would just challenge all of your listeners, if you have power of any form, be aware of it and build a bridge over it for the purpose of shaping a healthy company culture. Jason: [00:20:49] I love it. What's the name of the book and where can they get that? Ted: [00:20:53] Yeah, the book is Culture Built my Brand. Originally we wanted to call it Culture Ate my Brand, but the publisher thought that was a little too, little too negative. So they scratched it out and we have built, you can get it at any bookseller near you from Amazon to Barnes and Noble to… They just started shipping. We had some shipping-related challenges as I'm sure everybody's experienced. Um, but, uh, you could also visit culturebuiltmybrand.com to get access to a whole suite of tools that I actually think as agency owners… You may or may not ever want to take culture seriously as a part of your service group as a brand, but I guarantee you, if you apply some of the thoughts and ideas we have either to your agency or to how you serve clients, it'll make you a better agency. So take advantage of these tools, CultureBuiltMyBrand.com and then our agency is just Historic Agency. Jason: [00:21:47] Awesome. Well, Ted, thanks so much for coming on the show. And if you guys enjoyed this episode, make sure you guys subscribe, make sure you like it, comment and share it with a friend. And, uh, if you guys want to be around other amazing agency owners, sharing what's working and being able to see the things that you might not be able to see. I'd love to invite all of you to go to digitalagencyelite.com. This is our exclusive mastermind, just for experience agency owners that are trying to just grow faster, have a lot of fun and just build an amazing culture. So thanks so much. And until next time, have a Swenk day.

Chris Kay has had a truly global career that has led him from London to Sydney to Los Angeles to Asia Pacific, and now back to London as the CEO of Saatchi & Saatchi. He has consistently led brands and companies into exponential growth, most recently doubling the size of 72andSunny LA as it became one of FastCompany's most creative companies globally and founding 72andSunny in Sydney and Singapore.Chris has a wealth of global sports experience. He was previously the Head of Marketing for Manchester City Football Club and helped expand the club's global footprint. He has also led the Adidas business globally, worked on the 2012 London Olympics for Cadbury, and helped build the brand proposition for LA as it won the 2028 Olympic bid.Creativity Without Frontiers available at all relevant book retailersStay in touch with Unknown OriginsMusic by Iain Mutch Support the show (https://www.paypal.com/unknownorigins)

Casey Brown, Sr. Manager, Partnerships and Legal at 72andSunny shares his take on why music is so important.

Gregory Shadwick is a Creative Director at 72andSunny, an agency our listeners can't get enough of. Gregory is passionate about mentorship and giving back to those just starting, making him a perfect guest. His search for creativity leads him to his dream career, despite the obstacle of the 2008 Recession. Gregory's story provides advice applicable to all our audience still in college or recent graduates. --- Send in a voice message: https://anchor.fm/breakenter/message

Natalie Warther of Bennington College talks to Jared about the potential of flash fiction to introduce literature to nonreaders, making the writer's life work with a full-time job in advertising, and pursuing a dual-genre degree at her low-residency program. Natalie Warther is a senior writer at 72andSunny and a recent M.F.A graduate from the low-residency program at Bennington College where she was a dual major in poetry and fiction. She is a prose reader for GASHER Journal and a recent finalist in the Smokelong Grand Micro Contest. Her most recent fiction has appeared in Hobart After Dark (HAD), X-R-A-Y, and Maudlin House. Find her monthly flash fiction on Instagram @NatalieWarther, follow her on Twitter @warther_natalie, and find links to all her work at her website: nataliewarther.com. This episode was requested by Philip Clapham. Thank you for listening, Philip! MFA Writers is hosted by Jared McCormack and produced by Jared McCormack and Hanamori Skoblow. New episodes are released every two weeks. You can find more MFA Writers at MFAwriters.com. BE PART OF THE SHOW — Leave a rating and review on Apple Podcasts, Podchaser, or Podcast Addict. — Submit an episode request. If there's a program you'd like to learn more about, contact us and we'll do our very best to find a guest who can speak to their experience. STAY CONNECTED Twitter: @MFAwriterspod Instagram: @MFAwriterspodcast Facebook: MFA Writers Email: mfawriterspodcast@gmail.com

In this episode, we thought we would talk about leadership visibility after being inspired by the video of Charlie Nunn, the new Group Chief Executive of Lloyds Banking Group, introducing himself was posted.    We're honoured to welcome leadership advisor and coach Charles Day. Charles's clients include Spotify, Hearst Publications, Wieden + Kennedy, the BBC and Tommy Hilfiger. We talk to him about how we lead when none of us has been here before, having uncomfortable conversations and burnout. This is the conversation every leader or some aspiring to leadership in the creative industries needs to listen to.   Introducing Charlie Nunn, the new Group Chief Executive of Lloyds Banking Group https://www.linkedin.com/feed/update/urn:li:activity:6832991604291203072/  Mindy Grossman  @mindygrossman  https://twitter.com/mindygrossman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor   Susan Credle @susancredle https://twitter.com/susancredle  FCB https://www.fcb.com/  FCB Is Adweek's Global Agency of the Year https://www.adweek.com/agencies/fcb-is-adweeks-global-agency-of-the-year/  113: "The Listening Leader" - Carter Murray  global CEO of FCB on Fearless  https://www.thelookinglass.com/fearless-episodes/113-the-listening-leader-carter-murray  Wieden+Kennedy @WKLondon https://twitter.com/WKLondon  Wieden+Kennedy @WiedenKennedy https://twitter.com/WiedenKennedy  Chelsea Pictures, the production company behind it with director Nisha Ganatra, won the Palme d'Or, presented to the best production company of the festival. http://chelsea.com/  Chelsea Pictures Instragtram https://www.instagram.com/chelseanyla/  Lisa Mehling @lisamehlin https://twitter.com/lisamehling  The 4 Weapons Of Exceptional Creative Leaders by Charles Day https://www.fastcompany.com/1683223/the-4-weapons-of-exceptional-creative-leaders  72 and Sunny https://www.72andsunny.com/  72andSunny @72andSunny https://twitter.com/72andSunny  72andsunny_ https://www.instagram.com/72andsunny_/  Leading In The Time Of Virus https://www.thelookinglass.com/fearless-episodes/2-17-ian-davis    Charles Day  The Looking Glass https://www.thelookinglass.com/  @charlesday https://twitter.com/charlesday    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information  Twitter: @Nextdoor_UK  Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/  Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/       

Noche final de Cannes Lions 2021. Una mesa de lujo con Maria Mujica, VP de ecommerce de Mondelēz Latam y jurado de Creative eCommerce en Cannes Lions 2021; Yosu Arangüena, chief creative officer de Made México; Laura Visco, executive creative director de 72andSunny; Thor Borresen, VP de marketing de AB InBev Colombia y jurado de Radio & Audio; y Andrés Ordóñez, CCO de FCB Chicago y ganador de dos Grandes Premios.Esa noche platicamos con Thor Borresen de la importancia de la rapidez latina para resolver problemas y cómo esa cualidad le dio el GP de e-commerce a AbInbev en Colombia. Oímos también el punto de vista de Maria Mujica que estuvo de jurado justo en esa categoría. Hablamos también con Andrés Ordoñez del desempeño de FCB mundial y como su agencia contribuyó a ser la red del año con 2 GP para dos clientes diferentes y cómo un colombiano lidera creativamente esta agencia. Con Yosu Arangüena celebramos el primer Grand Prix para México en Cannes en la historia y terminamos todos concluyendo que haremos una igual pero en persona el año que viene.Visítanos en https://www.elmartinez.net y suscríbete en Spotify, Apple Podcasts o donde escuches siempre tus podcasts. Síguenos en FB o IG @ElMartinezPodcast See acast.com/privacy for privacy and opt-out information.

What does it really take to boostrap your own business? How do you build a client list and take your dream from zero to hero? Alex Schreer gives us a clear picture of the realities of entrepreneurship. He talks about his failures, his successes, and how design thinking has played a key role in him building a successful business and mastering his craft. About Alex:With a background in product design and a lifelong explorer of creative mediums, Alex is a true solution seeker. Whether bringing physical or ideological based solutions to every project he is a part of, he uses his blending of design background with visual storytelling through a variety of mediums to create impactful and emotive forms of art. A former creative resident of the global creative agency 72andSunny's Los Angeles office, he has crafted compelling commercial content and experiences for internationally recognized brands such as Starbucks and Adidas. A Founder and Creative Director at Reelbros Media he has helped build his own brand to work with the likes of Ford, Lexus, Yeti, The Tonight Show, Arizona State University, Peterbilt, Arizona Coyotes, and More. Recognized for his focus on content with social currency, he understands the responsibility and power held by creative individuals in the modern economy and the stories we tell. He remains passionately curious while documenting his own story through the business of art for commerce.Links:www.reelbrosmedia.comInstagram : @reelbros.media  @SchreerluckSupport the show (https://www.patreon.com/thevariabledesign)

Zach Wright is a senior strategist at 72andSunny over in LA. At the time of this recording, he was helping his team execute Indeed's big game ad. He is full of great energy and is dedicated to helping future talent knock down any advertising obstacles. Connect with Zach on LinkedIn by heading to our Instagram @EnteringAd --- Send in a voice message: https://anchor.fm/breakenter/message

Coca-Cola suspended its marketing efforts as the pandemic struck. It later returned with the optimistic and uplifting "Open like never before" campaign. This is the story behind the work.

Heather Black is a Senior Integrated Freelance Producer based in NYC. She currently freelances at 21 Grams with previous experience at such creative agencies as 72andSunny, Droga 5, Deutsch and Preacher on accounts such as Adidas, Coca-Cola, Facebook, Google, Harley Davidson and Under Armour. The Heathers talk about production for advertising, the importance of mentors, the state of the industry, especially for freelance producers and integrated productions across broadcast and print. They also discuss creating project estimates and marketing during Covid as well as Heather B’s process for selecting potential creatives for a project.   In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Heather Black’s portfolio here https://www.heatherblackproducer.com/, on Instagram here and on LinkedIn here.   Mentions:  FreelanceArtProducer.com More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening their rooms for overbooked hospitals and sports came to a screeching halt, we had a call. This “Sports Unite” call, which included CMOs, CBOs, Chief Fan Officers and Presidents across various sport and esport leagues spurred all leagues to join forces in service of the real heroes—the frontline medical workers. On this special episode, 72andSunny's Glenn Cole gives us a behind-the-scenes look at how "The Real Heroes Project" came to life and leaders from the NFL, NHL, NBA, WWE, MLB, WTA, Nascar and Activision Blizzard Esports share what it meant for their leagues along with what they're most excited about when it comes to the future of sports.

Dane Storrusten, Senior Creative Director at the NFL, joins this episode to discuss his multidisciplinary design career and path to "The Shield". From majoring in illustration in art school, to designing products at Microsoft, robot interfaces, and NFL brand identities, Dane has had quite an eclectic career. He believes in saying yes to every opportunity and how doing so can lead to amazing opportunities to learn and experience new things; something that has proved to be true for his career. We discuss the value of being multidisciplinary versus specializing, starting and running a design studio, and more; including how doing side projects Dane was passionate about led to a call from the NFL with a newly-created position for him in Los Angeles. Dane gives us a peak into the creative heirarchy at the NFL between the L.A. and N.Y. offices, as well as how the teams collaborate on various projects, and the importance of breaking down creative silos in large organizations. Lastly, Dane spends some time sharing about the processes behind NFL team rebrands, including how they handle leaks, the pitchesk, the league's involvement and more. It's a treasure trove of information for those interested in team branding and uniform design. Listen along as Dane shares his story. Mentions Include: Gridiron Labs Dane on Twitter Dane on Instagram Prologue 2advanced, Eric Jordan Ep. 94 w/ Shane Mielke Microsoft PixelSense Southern California Design Co. "Range" by David Epstein Ep. 22 w/ Fraser Davidson Helmet of the Future Case Study by Gridiron Labs NFL 100 Campaign 72andSunny My next guest is Dan Simon of Studio Simon. Dan a sports branding veteran that has designed everything from MiLB brands to Super Bowl logos. He's also full of stories. Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop. Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

Jeremiah is an award-winning marketer, entrepreneur, Digital 40-over-40, and the CEO of Sundae, an influencer marketing company distinguished by a unique alchemy of art, science & pedigree. Borne & embedded within the world's leading creative agency, 72andSunny, Sundae creates high impact social campaigns shaped by digital culture and tailored to audience, platform & interests. In this episode, we talk... - Influencer marketing - How Sundae has approached influencer marketing and content production from a remote basis - Tik Tok - is it THE D2C player? - What are brands doing right now that won't likely work in the next 5 years? Jeremiah's LinkedIn: https://www.linkedin.com/in/jeremiahrosen/ Sundae's page: https://sundaecollective.com/

This episode is our eleventh of Season 2 - which we’ve sub-titled, “Leading In The Time Of Virus”. In these conversations we discover how some of the world’s most innovative and creative leaders are adapting their leadership to our new reality. These people are among the world’s best problem solvers.  This episode is a conversation with the people who lead 72andSunny - John Boiler, Glenn Cole, Matt Jarvis and Evin Shutt. Partnerships are hard. In some cases they’re destructive.  This partnership is one of the best I’ve ever seen. We talked about connecting and reconnecting, about resilience, and about reimagining the future.

In this week's episode of AdSquawk, we kick off the show discussing 72andSunny's recent promotion of their first employee to company CEO. After that, we take a deep dive into the constantly changing landscape surrounding COVID-19, how brands are responding and what it means. Stay safe out there, pull up a chair and let's talk shop.

SUSCRÍBETE A LA NEWSLETTER EN FILISPIN.ES Casi la mitad de los españoles compró por internet en 2019 https://lapublicidad.net/el-425-de-los-espanoles-ha-realizado-compras-por-internet-en-2019/ Los hogares con una o dos personas consumen más medios convencionales https://www.reasonwhy.es/actualidad/consumo-medios-comunicacion-hogares-espanoles-estudio-dentsuX Reacciones a la cancelación del Mobile World Congress 2020 https://hipertextual.com/2020/02/mwc-2020-cancelado-gsma?utm_source=dlvr.it&utm_medium=socialnetworks&utm_campaign=facebook https://elpais.com/tecnologia/2020/02/12/actualidad/1581509148_414423.html https://elpais.com/economia/2020/02/13/actualidad/1581626680_792968.html Ford crea la chaqueta de emojis para prevenir accidentes ciclistas https://www.marketingdirecto.com/anunciantes-general/anunciantes/ford-crea-una-chaqueta-con-emojis-para-prevenir-los-accidentes-de-los-ciclistas Google Maps celebra 15 años con nuevo logo y nuevas funciones https://cincodias.elpais.com/cincodias/2020/02/06/lifestyle/1580989436_276779.html Reproducciones falsas, el timo de la música en streaming https://www.abc.es/cultura/musica/abci-gran-timo-musica-streaming-reproducciones-falsas-para-fabricar-hits-202002080120_noticia.html Una campaña que muestra refugiados tras un código fuente https://www.reasonwhy.es/actualidad/72andSunny-campana-rostros-refugiados-codigo-fuente La agencia Reuters crea un periodista deportivo con inteligencia artificial https://www.pressgazette.co.uk/reuters-creates-prototype-match-report-led-by-ai-artificial-sports-presenter/ Euskaltel será el quinto operador nacional bajo el abrigo de Virgin https://www.lainformacion.com/empresas/euskaltel-acuerdo-firma-explotacion-marca-virgin-espana/6543142/ Recuerden que en nuestra newsletter tienen los enlaces para poder leer y ampliar todas estas noticias. Pueden suscribirse a través de la web filispin.es y al podcast desde su plataforma preferida. Besos, abrazos y gratitudes.

Tamer Kattan is a stand-up comedian who's plied his strategy trade at 72andSunny, TBWAChiatDay, and Deutsch. He was born in Egypt, moved to the USA when he was 8, and then he had to work out how to adapt to an unhappy father and to unpredictable and sometimes violent environments as he grew up. Unfortunate for Tamer but lucky for us–because now he makes jokes about it all. P.S. Tamer is in NYC for the next few months doing shows. I caught him last night at the West Side Comedy Club. Go out and support one of your strategy kin flexing in new and incredible ways. And shoutouts to Heather LeFevre and Julian Cole for putting me onto Tamer and his work. You can find Tamer and his shows here: https://twitter.com/TamerKattan For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000 strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com

This week, Rich Tu speaks with Mara Lecocq, who leads Brand and Community at Fishbowl, a social network for professionals in the creative industry that allows for honest and semi-anonymous conversations. Also, she's the founder of Where Are the Boss Ladies, the largest database of senior women leaders in advertising. And she's the founder of Secret Code, a customizable children's book that can star any young girl as a tech hero. Additionally, Mara has a storied career in advertising, having worked at AKQA, 72andSunny, and BETC Paris on brands like Starbucks, Nike, Verizon, and McDonalds. Rich and Mara talk about her upbringing in the Philippines, her mixed French and Filipino heritage, and how her talent has allowed her to live all over the world. In her own words, Mara loves "helping the disempowered rise through their professional development", and the main takeaway from this conversation is that the creative industry can innovate itself by taking a good look at who is steering the ship. Check out FirstGenBurden.com for all the episodes. Follow us @firstgenburden and Rich Tu / @rich_tu Recorded at Listening Party (@listeningpartypresents and @canalstreetmarket) Thanks DesGin for their support. --- Send in a voice message: https://anchor.fm/firstgenburden/message Support this podcast: https://anchor.fm/firstgenburden/support

This week, Rich Tu speaks with Mara Lecocq, who leads Brand and Community at Fishbowl, a social network for professionals in the creative industry that allows for honest and semi-anonymous conversations. Also, she’s the founder of Where Are the Boss Ladies, the largest database of senior women leaders in advertising. And she’s the founder of Secret Code, a customizable children’s book that can star any young girl as a tech hero. Additionally, Mara has a storied career in advertising, having worked at AKQA, 72andSunny, and BETC Paris on brands like Starbucks, Nike, Verizon, and McDonalds. Rich and Mara talk about her upbringing in the Philippines, her mixed French and Filipino heritage, and how her talent has allowed her to live all over the world. In her own words, Mara loves "helping the disempowered rise through their professional development", and the main takeaway from this conversation is that the creative industry can innovate itself by taking a good look at who is steering the ship.

This week in Hot Off the Bench Press, Disney+ launches in a big way, Chili's gets in on the branded merch play, juicy sexy hamburgers return to 72andSunny, Lite beers go at it, Instagram crushes influencers' dreams, noise gets recycled, and Netflix partners with Nick Nick Nick Nick Ni Nick Nick Nick, Nickelodeon. Then, the cat-lady herself (Ashley) dives into the world of meows for Meow Mix's famous jingle, and Sandy's Six Pack Story is about a home away from home with AirBnB India's touching campaign.   See everything we talked about at rhapodcast.com Talk to real humans about today's stories and all things advertising in our Facebook group (the only place you'll find our Picks of the Week!) https://www.facebook.com/groups/340981736378961/ Twitter & Instagram: @rhapodcast

Unignorable creativity is the most powerful force in business. Justine Armour, ECD at 72andSunny, joined us for an incredible conversation about why brand fame leads to an increase in bottom-line revenue, the craft of what we do and why it should be prioritised, a new initiative called ConCreates, and the insight and strategy behind some of her favourite and most recent work. Justine also featured on the AdWeek Creative 100 list in 2019 and, with over two decades experience in this crazy industry of ours, is one of the most compassionate and genius humans we've met.

Elizabeth Rosenberg, Global Head of Communications at 72andSunny, joins us to shed light on the huge role PR/Communications professionals play in the agency world. Hear about why encouraging speaking engagements within your own office is underrated, the strategy involved in crafting and pitching a story to the media, tips for networking in the industry, the demand for PR talent, how we should be receiving and using the feedback we get, and tips for getting paid what you're worth. For more guidance from the industry, subscribe to our Weekly Email—it's a small dose of advice, delivered Mondays.

Zach Wright, Strategy Intern at 72andSunny, shares his day-to-day work, challenges, learnings and advice that came out of his summer internship. Part of Intern Fieldnotes, Vol. 2, a special series created in collaboration with interns and companies all over the industry. See the full series here.

72andSunny’s Julian Green sits down with me to discuss his role as a Writer at the company's Playa Vista, CA office. Julian attended California State University, Dominguez Hills where he majored in Public Relations, Advertising, and Applied Communication. He previously worked at The Walt Disney Company. Follow the show on Instagram: @adcademics Follow Justin on all social platforms: @justindbarnette Music by Rory Noble Interested in being a guest on the show? Email adcademicspodcast@gmail.com

[0:00-2:01] Intro. [2:31-5:31] Alex and Ivan talk about their upbringing in Georgia, Haiti and Tuscon, Arizona! [5:32-8:22] Alex talks high school influences and his discovery of anthropology at Howard. [8:27-11:00] Ivan discusses early inspiration in the performing arts and discovering PR and advertising. [11:01-13:04] Alex discusses Howard University and the value of HBCUs. [13:10-15:58] Ivan discusses life after college and being inspired to jump into copywriting. [16:00-21:07] Alex's switch into advertising. [21:14-27:43] Ivan's experience in ad school and moving to NYC. [27:52-34:56] Alex's work at 72andSunny and developing diversity initiatives. [35:30-40:20] Ivan's take on diversity and agency culture. [41:30-46:18] Alex and Ivan's thoughts about the future of representation in advertising. [48:30-51:13] Outro.

This week, Trent and Cole sat down for an incredible interview with Mike Peditto. Mike is currently a freelance account director and adjunct professor at Loyola Marymount University who most recently worked on accounts such as the NFL, Starbucks, The Grammys, Jimmy Dean and even Theranos across agencies such as 72andSunny and TBWA/Chiat/Day. In our chat, we get into what made him fall in love with advertising, a behind-the-scenes look at the NFL's 100-Year Game commercial, what it was like advertising for the now defunct company Theranos (wild), and his advice for young advertisers. We hope you enjoyed this interview as much as we enjoyed recording it, let us know what you thought on Instagram at @salad_podcast and make sure to subscribe for new content every Thursday! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message

Glenn Cole, chief creative officer, founder, and ball of light & energy at 72andSunny sat down with us over a couple beers recently as part of Design Week Portland 2016. And when you get the chance to chat up someone known not only for creating great work but also responsible for creating a great agency, you take it. Even if means doing it in front of a live audience. Glenn approaches work with a relentless sense of optimism, a practice our industry could stand more of. "The nature of what we do involves business problems, but pessimism and cynicism aren't where you will find your advantage." You could say optimism is not only a part of his personal brand, it's also what's fueled his company, its culture, even its name. Read more about his 7 steps to practicing optimism [here] Recorded live at Grady Britton's office, 4/20/16. --- Support this podcast: https://anchor.fm/have-a-nice-idea/support

You're about to hear from Jenny Youngblood Campbell ’95, chief marketing officer for the dating app company Tinder. Jenny formerly worked as a managing director at the marketing agency 72andSunny—with clients including adidas, Google, Starbucks, Uber, and eBay. Before that, she was a senior global brand director at Nike. In our conversation, you'll hear more about her fast-paced career, the cultural value of the high-profile companies she's worked for, and her year-long trip around the world with her husband and their two young children.

Ethan Decker is the Principal at Fractal Strategy. He is a strategic marketing consultant who sits at the intersection of creative arts and brand science. He’s been a strategic planner and market researcher at Crispin Porter + Bogusky, IntegerTBWA, and 72andSunny. His clients have included Domino’s, Hotels.com, P&G, Kellogg’s, PepsiCo, Discovery Channel, Nike, Intel, Unilever, and others. Ethan has a BA in sociology and a PhD in urban ecology and human evolution, and he studied complex systems theory at the Santa Fe Institute. Love the show? Subscribe, rate, review, and share! Here’s How » Join the I’m Not Joking community today: petermcgraw,.org Peter McGraw Twitter Peter McGraw LinkedIn

Ethan Decker is the Principal at Fractal Strategy. He is a strategic marketing consultant who sits at the intersection of creative arts and brand science. He’s been a strategic planner and market researcher at Crispin Porter + Bogusky, IntegerTBWA, and 72andSunny. His clients have included Domino’s, Hotels.com, P&G, Kellogg’s, PepsiCo, Discovery Channel, Nike, Intel, Unilever, […]

Brett Schneider, Director of Brand Partnerships at Complex Networks, worked in account management at agencies like Translation and 72andSunny (among others) before shifting into brand partnerships on the publisher's side. Hear about how publishers like Complex are changing the industry landscape and how he works with brands in his role, struggling with account managers not being seen as creative, and how his mindfulness practice affects him professionally. Subscribe & leave us a review on iTunes to help others discover the podcast! For more guidance from the industry, subscribe to our Weekly email—it's a small dose of advice, delivered Mondays. Or search for a specific topic in our ever-growing Stash of Advice.

In his first interview since returning to Australia to head up 72andSunny, Micah Walker chats to Dave and Nathan from Hawke's Brewing Co.

Jazmin Burrell, Account Manager at Vox Media and Founder of Lizzie Della Creative Strategies, brings her forward-thinking, entrepreneurial spirit, and advice A-game to the podcast. Hear about the best parts and biggest challenges of working at big name agencies vs. smaller boutique shops (like 72andSunny and Spike DDB), being an account manager at a media/publishing company, why the time is now to "make your own table," and remembering to look at the larger picture.  Subscribe & leave us a review on iTunes to help others discover the podcast! Check out all of We Are Next's resources, including our job board, Weekly Email, and Index. 

'The Preacher, The Teacher, The Weird Kid and The Absurdist'.  This is my conversation with the four people at the heart of over the last 14 years. The two initial founders: John Boiler and Glenn Cole. And the two people they added soon after to help build the business. Evin Shutt and Matt Jarvis. Rarely - too rarely - do I see partnerships that - both in their intention and in their casting, have been formed on lasting foundations. Ego, insecurity and yes, fear get in the way. Common sense and win-wins leave the building. Replaced by missed opportunities, broken promises and in some cases life long resentment. But when you get it right, it sounds like this conversation.

I am happiest at work when I am surrounded by creative types and talking about creative endeavors. The LA Design Festival has come and gone, but for the past few weeks, I have been culling throughout the content from the event and putting it together in ways that I want you to hear and see it. Sometimes, that means changing the order and this is one of those times. Following is a conversation for anyone who considers themselves a “creative”, an artist, designer, architect or any other title that says, “I engage in creative endeavors.” The following conversation was held at the LA Design Festival and focuses on the origins and process behind creative thinking by four decorated practitioners of the art… Participants include; Liam Young, the Australian born architect, founder of Tommorow’s Thoughts Today, a think tank that explores imaginary urbanisms. Young has taught at Princeton, currently at Sci-Arc. David Charles is a creative director and filmmaker. He has worked on 72andSunny, he’s the ECD of the LA office for Dutch shop KasselSkramer and he is a Sundance New Frontiers. Kerri Elsmly is the Chief Creative Officer for experiential design studio, Second Story and Toby Past, the award-winning Group Creative Director at Sapient Razorfish. Toby’s brand creative work is extensive and includes work for Acura, AT&T, Disney Entertainment among others. This conversation is being presented to you before you hear the their panel on the subject of Design Thinking. The panel conversation was great and we will be presenting that, soon. But this conversation is about the process that goes into the creative thought process. Issues that you deal with every day from ideating an issue, trouble shooting, problem solving, falling in love with your own ideas versus letting them go and dealing with creative block. If you are a creative thinker, you deal with these issues daily. This is how some of the best in the business from different disciplines approach those very same issues. #design #Art #creativethinking #LADesignFestival Convo By Design - http://www.ConvoByDesign.com #ConvoByDesign Snyder Diamond - http://www.SnyderDiamond.com Miele USA - http://www.MieleUSA.com Vondom USA - http://www.Vondom.com Music provided by Electric Sol Artist: Electric Sol Song: Your Love Makes Me High www.electricsolmusic.com Convo By Design is presented by Snyder Diamond, always first with what’s next in the kitchen and bath. Snyder Diamond is a family owned and operated company that serves the Southern California design and architecture community as well as discriminating homeowners through remarkable customer service and a curated offering of kitchen and bath appliances, fixtures and finishes. The products at Snyder Diamond include the industry’s best, like the full line of Miele appliances. Miele is a family owned and operated company offering industry leading products since 1899. This includes a full line of refrigerators, ovens, steamers, cook tops, wine units, coffee machines, dish washers, ventilation hoods, washers and dryers. All of these products are made using the highest standards in manufacturing and industry leading technology to provide a superior class of appliance. Form, function and future, that’s Miele. Pair that with the standard-bearer when it comes to customer service and Snyder Diamond delivers dreamy kitchens that exceed expectation. If that is not enough, right now and for a limited time, Miele is offering some amazing and generous rebates and offers. For details on these and to see the full line of Miele products visit any of the three Southern California Snyder Diamond locations or visit online at Snyder Diamond dot com.

Jeff Sweat has made a living from words his entire career, starting out as an award-winning tech journalist for InformationWeek magazine and moving into marketing. He led the content marketing team for Yahoo and pioneered its use of social media. He directed PR for two of the top advertising agencies in the country, Deutsch LA and 72andSunny. He now runs his own Los Angeles–based PR and marketing agency, Mister Sweat. A futuristic thriller that pits teens against teens. Jemma has spent her life scavenging tools and supplies in her tribe's small enclave outside what used to be a big city. Now she’s a teen, and old enough to become a Mama. Making babies is how her people survive—in Jemma’s world, life ends at age seventeen. Survival has eclipsed love ever since the Parents died of a mysterious plague. But Jemma’s connection to a boy named Apple is stronger than her duty as a Mama. Forced to leave, Jemma and Apple are joined in exile by a mysterious boy who claims to know what is causing them to die. The world is crumbling around them, and their time is running out. Life is short. Can they outlive it? Advance Praise for Mayfly “There’s an almost mythological quality to this tale, as the resourceful protagonists maneuver through a barely recognizable landscape, with modern culture filtered through generations of oral history and misinterpretation, and debut novelist Sweat does an admirable job of maintaining the tense atmosphere and underlying desperation.” ―Publishers Weekly In a world where everyone dies at 17, survival is of the utmost importance, love is an afterthought, and producing enough children to keep civilization alive is of the utmost importance. The novel reads a bit like a blend of "The Handmaid's Tale" and "Divergent" set in a post-apocalyptic Los Angeles. "Mayfly" received a fantastic review from "Publishers Weekly": “There’s an almost mythological quality to this tale, as the resourceful protagonists maneuver through a barely recognizable landscape, with modern culture filtered through generations of oral history and misinterpretation, and debut novelist Sweat does an admirable job of maintaining the tense atmosphere and underlying desperation.” Jeff speaks on the following topics and more: Dystopian writing and how his work respects the long history of masters like George Orwell and Margaret Atwood Writing Process shaped by his years in journalism and how he feels about word rhythm GIPHY’s first-ever book promo campaign partnered with Jeff! Jeff's experience as a first-time author after many years working (and still employed) in advertising

Age of Activism: Rise of Brand Citizenship with Jim Moriarty, Director of Brand Citizenship at 72andSunny. While forces converge in front of our eyes, activism is red-lining and shifting the game for brands large and small. Sugar-high, ephemeral marketing is no longer enough - people are demanding to know why a brand exists. This is good news for brands at the front-end of this shift and mortally bad news for laggards. Join Jim Moriarty, Director of Brand Citizenship at 72andSunny, as he explains the rise of brand citizenship - the idea of advancing a business while also advancing society, while also exploring how this shift came about and outlining best practices embraced by the leaders in today's marketplace.

As the world turns, our second season of the podcast comes to an end today. We’ll be going on break for a few weeks to go back into the podcast kitchen, take a sip off the ladle of content, and see what sort of tweaks we need to make to our secret blend of herbs and spices. Your feedback as listeners is really crucial to this process, so if there’s something you want to hear more or less of, please hit us up at podcast@jackywinter.com Before we go though, we’re delighted to leave you with one final interview - this week we are thrilled to welcome Diana Pam to the podcast. Diana a former college radio DJ with a past life working to become as an archivist, Diana is a senior art producer at 72andSunny in NY, where she relocated to from California last year after working at their LA offices, following a 5 year stint at TBWA/Chiat/Day. In addition to working on some phenomenal campaigns with some top-shelf clients in her career, she’s also a Libra! Remember! We are now an ENHANCED podcast. That's right - If you listen to our podcast in Overcast or Pocket Casts, you can get super special images, links, and chapter breaks in your player while you listen. Featured links from our discussion - Want to get these in your inbox every Friday? Sign up for our text-only tinyletter at tinyletter.com/jackywinter Open Tabs: Why it’s time to recognise production at the top table / Hillsong & Esther Olsson follow-up / Quartz Job Quiz Diana Pam: 72andSunny LA office Tour / Portfolio If you like the show or these links or think we sound like nice people, please go and leave us a rating or review on iTunes. It helps other people find the show and boosts our downloads which in turn lets us know that what we're doing is worth doing more of! Jacky Winter Gives You The Business is produced by Areej Nur To subscribe, view show notes or previous episodes head on over to our podcast page at http://jackywinter.givesyouthe.biz/ Special thanks to Jacky Winter (the band, with much better shirts than us) for the music. Listen to them over at Soundcloud. Everything else Jacky Winter (us) can be found at http://www.jackywinter.com/

For Kate Hironaka, chief strategy officer of B-Reel in Los Angeles, hearing about the impact of iconic work while at the University of Oregon School of Journalism excited her about the industry. While the world went gaga over the creative commercial exploits of Apple’s “Here’s to the Crazy Ones,” created by Chiat Day, Hironaka learned about the mother of a socially awkward 10-year old who wrote Lee Clow a letter thanking him for creating something that allowed her child to see the world differently, embrace his differences and say, “I think I’m going to be OK.” In Hironaka’s eyes, this was what advertising really could be, beyond just selling a brand — and in her career, she has embraced what she learned in Eugene at Wired, Goodby Silberstein & Partners, 72andSunny and now B-Reel. Level-headed and a pointing to listening as a great strength, Hironaka believes that getting to the point of staying on an even keel takes time, repetition and that, ultimately, it can get one to realize that the pace of the business doesn’t necessarily carry the “crisis” moniker and can allow the fun of the industry to shine through. Honest support is another hallmark of success, in Hironaka’s eyes. This emotional security allows people to be their very best, can create teams that far exceed expectations and let people say ‘the stupid thing’ without fear. Additionally, having that supper and being constantly ‘in beta’ affords people a journey to try things — some that work, some that don’t — and find unique ways to help improve the work. Another key factor in success, according to Hironaka, is getting out and really seeing and understanding how people really live and interact with the world. Additionally, she feels its important to not take the things that most consider mundane, for granted. Even in focus groups, a long-time part of the industry landscape, Hironaka finds new things that can make a real difference for clients and brands. Curiosity is also another skill that is important. By taking a genuine interest in people and their stories, empathy is built and new perspectives created. It can improve the way the industry sees its own stewardship in creating value for brands beyond just sales — and also inform the way the evolve inclusion and support the relationship that are built within the industry. Support of each other is a big part of Hironaka’s personal point of view and narrative. By consistency being champions for each other, even in the face of challenge and competition, positivity can emerge and engender a welcoming environment that allows for longevity and the best work possible.

Featured for Father's Day, Reid sits down with his dad who also happens to surf, ran Surfrider Foundation for 10 years, and is defining Brand Citizenship at a top creative agency in the world. www.singlefin.com "Talk Time with Reid Moriarty" is a series of 7 minute interviews with people Reid finds interesting, and you might too! www.reidmoriarty.com

Hey Prosers, I know. I know.  Let's not talk about that lil' missing in action thing. The important thing is that I'm here now and so are you! This episode features a humor writer that I discovered earlier this year on McSweeney's. Adam Rotstein has an undergraduate degree in - get this - neuroscience - but he abandoned the field to pursue his love of comedy and humor writing and now he's in LA working on a pilot. In this show, which was recorded in March but fell victim to my unbalanced work schedule, we talk about Adam's writing process, his experience writing for Reductress, and how his degree helps his writing. Humor writer Adam Rotstein   ABOUT ADAM ROTSTEIN Adam Rotstein is a writer who likes to bridge the gap between branded content and plain ol' content. As a copywriter, he has written for 72andSunny, Code&Theory, and VaynerMedia. As a comedy writer, his work has been published in McSweeney's, Reductress, Funny or Die, and CollegeHumor. Follow him on Twitter.

Rare are the moments when passions can turn to a career. Those side hustles — the things we believe in — cannot necessarily lead to the promised land of combining work and love. For Maria Scileppi, director of 72U, 72andSunny’s creative residency, when passion isn’t in play, it’s time to make change. Scileppi landed at 72andSunny, which she calls her legitimate dream job, ironically, after a work trip to Portland where she gave a presentation on finding ones dream job. Her path meandered a bit, but it ultimately landed her in Los Angeles where she and the agency curate a group of makers, from a wide range of disciplines, every three months. 72U is called “a platform for personal growth” and has engaged in a number of interesting and compelling projects that reflect the interests of each class. A master connector, Scileppi is incredibly collaborative and has designed her life to embrace change. Throughout her career, she has never shied away from playing it safe. She’s made big and small changes — and taken the associated risks — all in the quest of nurturing her ambitions. Some of her life and work experiments might seem counterintuitive, but they are far from it, and are part of the opportunities she has created for herself and others. Fiercely loyal to Los Angeles, Scileppi continues to live the dream in Los Angeles and her work with 72U is a deep reflection of that passion and love.

The path Hilary Craven, CMO of Red Tettemer O’Connell and Partners (RTO+P), has taken has been filled with interesting and unique opportunities — and paved in industries that are notorious for being “boys clubs”: action sports, entertainment and music. However, Craven has always been well-grounded and is a fan of finding, working with and nurturing talent first. Both men and women have been part of her story — including 72andSunny’s John Boiler and legendary experimental filmmaker Stan Breakage — but mentoring talent, especially helping women find their most authentic selves, drives Craven. Craven places a great premium on a childlike, beginners mentality to get to the heart of not just what’s relevant, but what’s powerful. That notion follows her perspective on career — and how being a rookie, in the form of working as an admin or PA, mixed with hustle, can tee people up to be better leaders in the industry due to understanding, learning and empathizing with other people’s positions. Deeply into the exploration of culture, Craven is constantly seeking to understand what culture really means, pulling from her vast and eclectic reservoir of experiences and tastes, especially music. That journey is filled with course changes, something she embraces wholeheartedly. Open and kind, Craven is a master connector and she is always willing to make the time and effort to connect the right people — all in the pursuit of, quite simply, doing awesome things together in the industry.

Glenn Cole, chief creative officer, founder, and ball of light & energy at 72andSunny sat down with us over a couple beers recently as part of Design Week Portland 2016. And when you get the chance to chat up someone known not only for creating great work but also responsible for creating a great agency, you take it. Even if means doing it in front of a live audience. Glenn approaches work with a relentless sense of optimism, a practice our industry could stand more of. "The nature of what we do involves business problems, but pessimism and cynicism aren't where you will find your advantage." You could say optimism is not only a part of his personal brand, it's also what's fueled his company, its culture, even its name. Read more about his 7 steps to practicing optimism: https://www.fastcompany.com/40483893/this-founders-top-7-tips-for-using-optimism-to-solve-any-problem Recorded live at Grady Britton's office, 4/20/16.

Will, who both plays and does ads for video games, is a Sr. Designer/Art Director. Owen is the agency's Creative Recruiter/Key Master.

Ethan is a brand strategist and marketing expert who has spent 15 years doing award-winning brand strategy, advertising, and market research for some of the world's biggest brands.A scientist by training but a marketer by trade, he's like the missing link, but between science and creativity.His career includes roles as Insight Manager at Radar Research, Planning Director at 72andSunny, Group Strategy Director at Crispin Porter Bogusky, and Vice President of Insight & Strategy at the Integer Group.He's done ethnographies in Tokyo and statistics in Matlab. He's developed promotions scorecards and shopper marketing design principles. He's helped launch razors and position new lines of women's clothes. And he's presented on the science of marketing internationally, including SXSW and TED.Ethan's first life was studying urban ecology. He earned a PhD at the University of New Mexico under a National Science Foundation grant for complexity theory in biology.He studied human evolution and urban metabolism, and he used computational models to explore patterns of urbanization. His papers continue to be cited today.Only his friends call him Doctor Decker.And only in jest.Ethan on LinkedIN: https://www.linkedin.com/in/ehdecker/Website: www.appliedbrandscience.comTwitter- @ehdeckerTEDxSMU, Dallas, 2015Sanoma Get Tomorrow, Helsinki, 2016UBX18, Munich, 2018Support this podcast at — https://redcircle.com/dr-ds-social-network/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Tommy Cassano is a health revolutionist and disrupter of conventional mindset, having played the roles of corporate leader, business owner, ultra-athlete, executive health coach, celebrity trainer and international speaker. He has worked with and helped transform incredible figures such as Maria Sharapova (professional tennis player), Rebecca Soni (Olympic gold medalist), Brenden Brazier (founder of Vega), and a number of pro athletes and CEOs in the Los Angeles region. He has spoken and implemented foundational programs with companies such as 72andSunny (global marketing agency), California Pizza Kitchen (corporate), CBS Network Television, Venum Fightwear, Alo Yoga, Lululemon, Quest Nutrition, Kit & Ace, Los Angeles County Department of Medical Examiners, and many more. In this episode, Tommy shares his top tips for balancing it all and avoiding burnout, especially as an entrepreneur. He also discusses the mindsets that hold people back the most, what stress is doing to your health, and how to adjust your life so that you're working smarter, not harder. He also shares all of his best tips for leaning out and losing body fat, his recommendations for athletes, and how you can make the most of your workouts whether or not you're in the gym. He also discusses how he found a nutrition program that worked for him, what a detox really means, and more. You can find more from Tommy at tommycassano.comand on Instagram (@tommycassano). This podcast is sponsored by Clearstem Skincare, holistic skincare designed by acne specialists that addresses both acne and anti-aging concerns. Clearstem is specifically designed to calm skin and inflamed breakouts, reduce redness and inflammation, stimulate collagen production, and block excess oil production. Clearstem helps to reduce scars, eliminate and prevent acne, reduce fine lines and wrinkles, even out discoloration, brighten skin, and more! If you're looking for a nontoxic option that actually works when it comes to getting rid of acne and scarring, head to clearstemskincare.comand use the code "WELLNESS" for $15 off! Want in on all of the health benefits of mushrooms?! Functional mushrooms like Reishi, Chaga, Cordyceps, and Lion's Mane have been used for medicinal purposes for centuries. With Four Sigmatic products, we can now easily take advantage of mushrooms' many health benefits for immunity, energy, longevity, and more. Four Sigmatic makes drinking mushrooms and superfoods delicious and easy with their Mushroom Coffees, Mushroom Superfood Blends, and Mushroom Elixirs! Head to foursigmatic.com/crwto check out all of their products, and use the code "CRW" for 15% off all purchases on their site! For more from Christina, head to her website, christinaricewellness.com, to find her services, blog, programs, and ebooks. If there's a question you'd like answered or a topic you'd like discussed on the podcast, send it in to podcast@christinaricewellness.com! Don’t forget to join the Facebook group, Wellness Realness Podcast Tribe, to meet other podcast listeners! Make sure you check out Christina's holiday ebook, Gratitude: A Healthy Holiday Guide for a Paleo Thanksgiving, to find all of her favorite holiday recipes and lifestyle tips for having a stress-free holiday season. You can use the code "wellnessrealness" for 20% off! If you're a woman looking to learn everything about using the Paleo lifestyle to reach your health goals , sign up for Christina's online course, The Paleo Women Lifestyle Program! This course has hours of video lectures, audio lectures, and PDFs that cover nutrition, fitness, sleep, stress management, balancing hormones, self love, cooking and grocery shopping, and more. You can sign up at bit.ly/paleowomenlifestyle. If you're finally ready to reach your fitness goals, check out the MAPS programs from Mind Pump Media at www.mindpumpmedia.com/christinaricewellness. You can use the code "WELLNESS" for 10% off! I recommend MAPS Anabolicto anyone who goes to the gym and wants something that will increase their strength and fitness levels while also reducing body fat, and I recommend MAPS Anywhereif you're looking for a program that doesn't require a gym and focuses more on bodyweight exercises. Interested in switching to safer beauty products to protect your health? Shop at beautycounter.com/christinarice for safer skincare, makeup, hair care, and more! If you need help with color matching or product recommendations, feel free to reach out to Christina. You can email her at christina@christinaricewellness.com. If you want to change your life with essential oils, head to bit.ly/doterrachristinato get started! Feel free to email Christina to learn more about how doTERRA essential oils can transform your health! If you're not sure where to start with essential oils, head here. Christina's latest ebook, #NoSugarNoProblems: A Lovely Collection of Paleo Sweetener-Free Desserts, is now available! This ebook is filled with 30 paleo desserts (with plenty of vegan options) that are free of all sugar and sugar substitutes - cookies, brownies, cupcakes, puddings, milkshakes, cheesecake, cream pie, and more! No sugar, no stevia, no xylitol, no maple syrup, no honey, no erythritol, no bananas, and no dates! This is perfect for anyone who is on the Candida diet, ketogenic, low-carb, diabetic, low-FODMAP, paleo, primal, vegetarian, vegan, or just looking to limit their sugar intake! You can get your copy at christinaricewellness.com under "ebooks" or at bit.ly/nosugarnoproblems. Use the code "wellnessrealness" for 20% off! Do you love Primal Kitchen Foodsproducts as much as Christina?! If you want to stock up on healthy paleo mayo, salad dressings, bars, collagen, and more, use the code "WELLNESS" for 10% off your Primal Kitchen order! Are you a health coach, NTP, nutritionist, or just interested in wellness, and want to turn your passion into a thriving business and work from anywhere?! You NEED to check out my friend Amie Tollefsrud's online course, Digital Nomad Nutritionist, to learn how to build up your online nutrition business and finally make your side hustle your full-time gig! This is a 100% self-paced online course that will teach you EVERYTHING you need to know to create a thriving business and finally be your own boss. You'll learn how to distinguish yourself from other health/wellness blogs and websites, set up your website, email list, and blogging strategy, find your niche, expand your email list, grow your social media, build a personal brand without a designer, and much much more! For $100 off the course, head to bit.ly/digitalnomadCR! I cannot recommend this course enough. If you're still using olive oil from the grocery store, STOP!!! To snag some of my FAVORITE olive oil, head to kasandrinos.comand use the code "WELLNESS" for 10% off your entire order! You can count on Kasandrino's for pureolive oil that tastes amazing and that you can trust to be 100% real! If you'd like to support the show, you can do so by shopping through our Amazon link. All you have to do is do your regular Amazon shopping through this linkor by clicking the button below, and a small amount of your total order will go towards the show's production, at no extra cost to you!   If you haven’t already, be sure to SUBSCRIBE on iTunes and/or Stitcher to keep up with new episodes! And leave a rating and review to show the show some love!