Podcasts about 72andsunny

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Best podcasts about 72andsunny

Latest podcast episodes about 72andsunny

Adpodcast
Evin Shutt - Global CEO - 72andSunny

Adpodcast

Play Episode Listen Later Feb 25, 2026 15:07


Evin Shutt is a visionary leader in the advertising industry, serving as Global CEO and Partner at 72andSunny, a globally acclaimed creative agency (part of MDC Partners/Stagwell) known for cultural impact campaigns (e.g., redefining music distribution with Samsung/Jay-Z, elevating the NFL as the most valuable pro sports league, United Airlines' "biggest and best" seat innovations, Tinder as entertainment, Bugaboo as premium baby brand).She joined as the agency's first employee in 2004 (during its recession launch) and became its first female partner before ascending to Global CEO in March 2020. Under her 20+ year tenure, 72andSunny grew from 4-5 people to 700+ employees across offices in Los Angeles, New York, Amsterdam, Sydney, and beyond. She's architected innovative ventures like 72U (talent incubator), Hecho Studios (production), Brand Citizens (purpose consultancy), and Sundae (performance influencer marketing), while championing diversity, expanding the creative class, and fostering partnerships (e.g., Da Vinci Schools).Before advertising, Evin was a middle school teacher. She holds an M.Ed. from Loyola Marymount University (2004) and has been recognized with honors like the Advertising Hall of Achievement (AAF, 2018), Adweek 50 (multiple years), and as a finalist in LA Times Business Visionaries: Inspirational Women. She's a frequent speaker (Cannes Lions, Brand Innovators podcasts) on resilience, pivoting careers, work-life "pendulum" balance, diverse perspectives, and people-first leadership.Based in the Los Angeles area (originally from Neenah, Wisconsin), she's active on LinkedIn (@evin-shutt-5250a39) sharing insights on creativity, agency growth, and impact.

The Professional Services Pursuit
Ep. 112 - Reinventing Agency Value for What's Next w/ Caroline Johnson, Patricia Rothenberg and Michael Farmer

The Professional Services Pursuit

Play Episode Listen Later Feb 19, 2026 33:31


In this special compilation episode, Brent revisits three powerful conversations with leaders who have fundamentally reimagined how agencies price, position, and deliver value. As AI accelerates productivity, procurement squeezes margins, and time-based billing becomes increasingly commoditized, one thing is clear: the traditional agency model is under pressure. The firms that redefine themselves as performance partners, not effort vendors, are pulling ahead.From valuation strategy to operational reinvention, this episode explores what it really takes to make the shift from selling hours to selling impact.In this episode, you'll hear:Caroline Johnson, the Co-Founder of The Business Model Company discussing why selling time suppresses valuation — and how business model design can double or even triple firm multiples. (Ep. 63)Patricia Rothenberg, Global COO and General Counsel of renowned creative agency 72andSunny shares how they were able to eliminate individual timesheets and train teams to sell value instead of labor. (Ep. 94)Michael Farmer, Author of Madison Avenue Manslaughter and Madison Avenue Makeover - and the leader of Management consulting firm Farmer & Company provides practical lessons on leading scope discussions around outcomes—not procurement-driven deliverables—and what changes operationally when agencies focus on impact over hours. (Ep. 48) Hosted on Acast. See acast.com/privacy for more information.

It's No Fluke
E280 Brooks Miller: The Rise of the In-House Creator & Why Consumers Trust Creators More Than CEOs

It's No Fluke

Play Episode Listen Later Dec 9, 2025 32:12


Brooks Miller is Executive Vice President of Creator Marketing at Edelman and United Entertainment Group. Prior, Brooks spent nearly 8 years at Twitter, where she helped build their creator marketing discipline from the ground up, partnering with creators and brands across every platform and every vertical. She started her career as an account manager agency-side at 72andSunny and Barrett Hofherr (formerly barrettSF). Her work has won at Cannes, the One Show, the Clios, the Shorty Awards and has been recognized in AdWeek and Adage. She lives in Brooklyn with her husband, son & perfect basset hound, Dirk Nowitzki.

Question Everything
Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny

Question Everything

Play Episode Listen Later Aug 5, 2025 44:00 Transcription Available


Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny  Damaune Journey's leap into advertising was inspired by purpose. A lack of representation across media inspired his mid-career pivot, and since then, he's made historic strides as the Global Chief Growth Officer at 72andSunny. Damaune has helped lead the agency to global recognition, award-winning campaigns, and an internal creative culture rooted in optimism. From filming Super Bowl spots in Ghana to co-founding Sport Beach at Cannes, he's proving that advertising is bigger than driving sales.  In this episode of Question Everything, Damaune unpacks his formula for impactful advertising, 72andSunny's internal litmus test used to judge their work, and the agency's unique process for democratizing culture-shifting campaigns.    What you'll learn in this episode:  The power of Purpose x Perspective x Persistence Damaune's charge for advertisers to consider representation Why agencies should seek perspectives from every department 72andSunny's “Murph Meter” and what it means for their work Why it's crucial to think beyond the traditional TV spot  Why AI won't replace your job, people who know how to use it will The most star-studded names at Cannes Sport Beach Damaune's career moments that his daughter is most proud of  Resources:   Learn more about 72andSunny on their website Watch 72andSunny's “Run With It” campaign Watch 72andSunny's “Born To Play” campaign See more on Tinder's “Swipe Night” campaign Connect with Damaune on LinkedIn  

Adpodcast
Ali Cornford – Managing Director & Geoff McHenry – Head of Strategy- 72andSunny New York

Adpodcast

Play Episode Listen Later Jul 14, 2025 10:43


Ali Cornford – Managing Director, 72andSunny New YorkAli relocated from Toronto to New York and brings over 15 years of leadership in advertising and agency management . In March 2024, she was named Managing Director of 72NY, joining the executive leadership alongside Juliana Cobb and Geoff McHenry. Previously, she led Convicts as MD (2021–2024) and held account and business roles at BBH, Droga5, Anomaly, BBDO, and Grey Canada. In her current role, Ali oversees agency operations and client partnerships, with clients including Paramount+, Sleep Number, E*Trade, 1800 Tequila, Autotrader, and Comcast Adweek. Known for her “gritty hunger, curiosity, and leadership,” she's focused on driving business growth, award-winning campaigns (including E*Trade Super Bowl work), and an invigorated agency culture Adweek.Geoff McHenry – Head of Strategy (formerly Executive Strategy Director), 72andSunny New YorkGeoff is a strategist, thought leader, DJ, and public speaker who joined 72NY in October 2023 as Executive Strategy Director, setting vision for the strategy department and leading its growth. He came from Translation, where he led strategy on high-profile work like WhatsApp's “Naija Odyssey” documentary about Giannis Antetokounmpo. Before that, he was at Wieden+Kennedy NY managing strategy for vitaminwater, Jordan Brand, and Sprite. A Morehouse College graduate, Geoff is passionate about building culturally relevant brands, mentoring diverse talent, and driving industry change through roles like ADCOLOR advisory co-lead. His work emphasizes strategic clarity, collaboration with creatives, and balancing cultural insight with marketing effectiveness

Adpodcast
Laura Hoffman - Partner, Head of Brand Management - HAYMAKER

Adpodcast

Play Episode Listen Later Jul 4, 2025 12:20


Laura Hoffman is a Partner and Head of Brand Management at HAYMAKER, an independent, minority‑owned creative agency based in Los Angeles. She joined the agency as Group Brand Director in late 2021 and quickly rose to Partner status in 2022, where she now leads brand strategy, client relationships, and organic growth initiatives—including the launch of the agency's in‑house production arm, THROWDOWN .Before HAYMAKER, Laura held senior brand roles at top-tier agencies like 72andSunny, The Many, BBH, Deutsch, and DDB, managing major consumer brands and bringing a wealth of creative strategy and account leadership to her work. She holds a B.S. from Villanova University in Business, Management, and Marketing theorg.com.Dynamic, curious, and client-focused, Laura is known for structuring agile teams and driving innovative brand initiatives that resonate in today's evolving media landscape.

Adpodcast
Matt Murphy - Global Cheif Creative Officer - 72andSunny

Adpodcast

Play Episode Listen Later Jul 1, 2025 13:24


As Global CCO, Matt pushes the creative limits of 72andSunny by helping lead its commitment to experimentation with art, technology, and entertainment. He's a born tinkerer, and is always looking for new ways to create opportunities with all of our brand partners.Matt's passion for partnership has produced unlikely collaborations, including rallying millions of girls to code holiday trees on the White House's lawn, galvanizing everyone at United Airlines to become more than just employees, but rather, a collective force for good, and turning the Tinder App into an interactive adventure called Swipe Night that led to matches IRL.   

global white house irl united airlines matt murphy cheif 72andsunny creative officer swipe night
The Professional Services Pursuit
Ep. 94 - Mastering the Art and Science of Agency Leadership w/ Patricia Rothenberg

The Professional Services Pursuit

Play Episode Listen Later Jun 5, 2025 38:17


In this energizing episode Brent sits down with Patricia Rothenberg, Global COO and General Counsel of renowned creative agency 72andSunny. From iconic Super Bowl ads to pioneering value-based pricing and navigating AI disruption, Patricia brings a compelling mix of strategic insight, operational excellence, and unwavering creativity. Whether you're a fellow agency leader or operations guru, this episode is packed with thought-provoking takeaways:How 72andSunny is reshaping the industry by blending human creativity with AI assistance—without sacrificing originality.How value-based pricing has transformed their client relationships and internal culture.How technology helps Patricia's team make smarter, faster decisions with real-time data.Insights into why operations done right can be the secret weapon behind world-class creativity.Don't miss Patricia's parting advice on embracing change, navigating complexity, and leading with both data and intuition. Hosted on Acast. See acast.com/privacy for more information.

Filmmakers In Advertising
#036 Best Idea Wins with Matt Johnson | Haymaker

Filmmakers In Advertising

Play Episode Listen Later Jun 3, 2025 67:12


Today, we chat with Matt Johnson - Founder and Chief Strategy Officer at Haymaker - the independent, Emmy-winning, full-service advertising agency.Matt takes us through Haymaker's origin story: from launching with no clients or office to growing into a respected agency over the past eight years. With a background at industry heavyweights like 180LA and 72andSunny, Matt brings a wealth of experience and insight into what it takes to see ideas through towards proven results. We discuss standout projects like Pluto TV's Proud to be a Potato, 23andMe's Despicable Me crossover: Genetically Me, and the promotion of the digital release for John Wick 2 as one of their first jobs as a new agency. He unpacks how bold ideas, collaboration, and risk-taking played pivotal roles along the way - also sharing the value of failure, stressing the importance of taking a learner's stance rather than an expert's stance.Matt also gives practical examples on how he navigates the rapid pace of agency work, the impact of having supportive partners, and the importance of a collaborative culture that iterates ideas into the best product possible.Trust us, this is one you don't want to miss.Links:Pluto TV | Proud to be a Potato23andMe | Genetically Me - with Illumination EntertainmentJohn Wick 2 | Digital ReleaseSeattle's Best Coffee | Smoother Days with Joel McHaleEpisode Edited by Jake Petschjakepetsch.com | petsch.jake@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Adpodcast
Damaune Journey - Global Chief Growth Officer at 72andSunny

Adpodcast

Play Episode Listen Later May 22, 2025 14:54


Damaune serves as Global Chief Growth Officer at 72andSunny, one of the world's most admired and innovative creative agencies, where he is responsible for the global revenue of the business including marketing and revenue operations, business development, and corporate communications.For Journey, success means driving growth on both the agency and the client sides of the partnership, and he works across 72andSunny's four global offices, as well as its long roster of brands, including the National Football League, United Airlines, Zoom, and Audible. Previously, Journey was Chief Growth/Marketing Officer at Private Medical, a concierge medical practice serving select UHNW families across the United States. In this role, he successfully developed and led the organization's growth and expansion strategy. Prior to Private Medical, Journey was hired by private equity firm TPG Growth to serve as Chief Revenue Officer at the renowned private security firm Gavin de Becker & Associates, where he was responsible forrevenue growth, marketing and commercial operations, and scaling strategy.As an executive and business unit leader at ShotSpotter, a venture-backed technology company, Journey helped lead thefirm's IPO with its 2016 NASDAQ listing and was a featured protagonist in the Harvard Business School case, “ShotSpotter: A Gunfire Detection Business Looks for a New Market” about his efforts. Before ShotSpotter, he led global marketing and business development for CSECO, where he successfullyexpanded the business to international markets on four continents.Outside of his private-sector career, Journey has proudly served as National Chairperson and advisory board member of the National Society of Black Engineers and currently serves as a board director for a number of non-profits and social enterprises. Journey has a Bachelor's degree in Industrial & Operations Engineering from the University of Michigan-Ann Arbor and an MBA from Harvard Business School. Born and raised in Flint, Michigan, helives in Oakland, CA with his wife and their two young children.

Campaign Chemistry
Campaign Chemistry with Panera and 72AndSunny

Campaign Chemistry

Play Episode Listen Later Apr 11, 2025 29:23


Have you ever eaten something that ‘just meals good'?That's the premise of Panera's fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z. In this episode of Campaign Chemistry, Campaign sits down with 72andSunny's group creative director Peter Hughes and executive strategy director Geoff McHenry, along with Panera CMO Mark Shambura, for a behind-the-scenes look at Panera's first campaign since selecting the shop as its agency of record. The team shares stories from the original business pitch to the production of the new spots, all while highlighting the key components of the brand identity that they saw a need to preserve. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Uncensored CMO
Cadillac's re-launch of an iconic car brand for a new era

Uncensored CMO

Play Episode Listen Later Mar 12, 2025 45:11


Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their brand new campaign “Let's Take the Cadillac. So today, Melissa Grady Dias, CMO of Cadillac, and Marianne Malina, President of 72andSunny join Jon to talk about working with a new agency and launching their first campaign together.Timestamps00:00 - Intro03:53 - Marianne's background06:49 - How to manage a brand like Cadillac08:34 - How EV's are changing the industry13:53 - How do you change your marketing for EVs15:08 - Insights and inception of “Let's Take the Cadillac”17:56 - Developing the “Let's Take the Cadillac” campaign21:41 - How to launch a new car23:39 - Building the campaign for different formats25:42 - 72andSunny and Cadillac's first campaign together28:11 - Challenging the conformity in car advertising30:48 - Why brand is so important for car purchasing32:31 - Leading the marketing agenda inside a big org like General Motors34:24 - In car Cadillac Car-aoke35:22 - Melissa's song36:13 - Coolest feature about Escalade IQ38:37 - Creating a luxury experience39:27 - Choosing your car as CMO of Cadillac40:57 - Creating a premium vehicle42:53 - Thoughts on the Escalade IQ

Spikes Excitement Talks
Spikes Excitement Talk #35 with Gui Pasculli

Spikes Excitement Talks

Play Episode Listen Later Feb 26, 2025 27:16


In this episode of Spikes Excitement Talks, Gordon sits down with Gui Pasculli, Global Head of Culture and Partnerships at The Absolut Group. With a career spanning some of the most creative agencies—including BBH, 72andSunny, and Wieden+Kennedy—Gui shares his journey from client-side marketing at Unilever to shaping cultural impact for global brands.They discuss the power of brand storytelling, the importance of blending creativity with strategic rigor, and how Gui's background in both agency and client-side roles has shaped his approach to marketing. From launching Dove's Real Beauty campaign in Latin America to leading innovative brand collaborations at Malibu, Gui reflects on the projects that defined his career and the lessons he's learned along the way.Tune in for an insightful conversation about brand-building, cultural relevance, and why advertising should help people keep dreaming.

The Professional Services Pursuit
Ep. 82 - Beyond Heroic Delivery: AI's Role in Shaping New Agency Economic Models w/ Adam Cotumaccio and Patricia Rothenberg

The Professional Services Pursuit

Play Episode Listen Later Dec 12, 2024 47:28


Welcome to another episode of the Professional Services Pursuit. This episode features a recording from a recent webinar hosted by the 4A's. Brent joins Adam Cotumaccio, COO at 4A's, and Patricia Rothenberg, Global COO and General Counsel at 72andSunny, to explore the transformative role of AI in creative agencies. They discuss the idea of heroic delivery and how agencies are adjusting to new economic models influenced by AI.Key topics covered include:- The unsustainability of heroic delivery due to economic pressures and AI advancements.- AI's impact on agency pricing strategies.- Insights into how AI streamlines agency operations and affects client expectations.- An examination of the legal compliance and security concerns associated with integrating AI.- Predictions on the evolution of creativity within agencies as AI handles more routine tasks, highlighting the ongoing importance of human talent. Hosted on Acast. See acast.com/privacy for more information.

What About The Music
S4 Episode 4 - Lora Schulson

What About The Music

Play Episode Listen Later Nov 19, 2024 36:35


In this episode, 72andSunny's Head of Production for North America, Lora Schulson lays out a playbook for directors, producers and creatives on how to organize, plan, and execute music in their campaigns. She also doubles down on why music is so important and the positive outcomes it can create when embraced early.

Spikes Excitement Talks
Spikes Excitement Talk #21 with Ethan Decker

Spikes Excitement Talks

Play Episode Listen Later Oct 8, 2024 38:18


In this episode of Spikes Excitement Talks, Gordon sits down with Ethan Decker, President of Applied Brand Science, for a lively discussion on the intersection of science and marketing. Ethan shares insights from his journey through renowned agencies like Crispin Porter and 72andSunny, and how his background in urban ecology informs his approach to brand strategy. They dive into the power of curiosity, the importance of understanding marketing laws versus levers, and the role of science in guiding creative decisions. Tune in to hear Ethan's thoughts on industry trends and his unique perspective on what excites him about the future of marketing.

president excitement spikes 72andsunny crispin porter
Uncensored CMO
How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole

Uncensored CMO

Play Episode Listen Later Oct 2, 2024 53:06


The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever has. So in this episode, I'm joined by their CMO Tim Ellis, and Glenn Cole, co-founder of 72andSunny, their agency partner. We talk about the secrets behind a successful 7 year agency-client relationship, how to consistently make groundbreaking, emotional work, and what it takes to create a leading Super Bowl campaign.Timestamps00:00 - Intro00:43 - Tim Ellis career journey01:51 - How Tim met Glenn from 72andSunny04:20 - Secret to a successful client agency relationship08:21 - The compounding effect of a long term agency relationship11:51 - Helmets off strategy15:09 - You can't make this stuff up campaign17:40 - This is Football Country campaign24:41 - Growing the audience for the NFL27:22 - The Taylor Swift effect34:32 - The growth of flag Football39:30 - Growing the sport internationally42:35 - How to make a great Super Bowl ad49:07 - The power of emotion in advertising

Brand Story
Creative Optimism featuring Lauren Smith

Brand Story

Play Episode Listen Later Sep 5, 2024 36:14


When you hear the phrase “72 and sunny” you're probably picturing blue skies, sunshine, and comfortable temperatures. That's the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/creative-optimism/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Intro: Lauren Smith, Executive Creative Director at 72andSunny(01:05) Meaning Behing 72 and Sunny(03:00) Rebranding United Airlines(08:14) United Employees' Pariticipation(11:26) Tying Products Back to Consumer Truths(12:36) Multi-Media 2020 Campaign(15:46) Other Favorite Clients(17:35) Positive Messaging for Adobe Amidst a Pandemic(20:38) How do you keep your team focused but energized?(21:57) Believing In & Supporting Creatives(24:38) Client Fit & Growing at Your Company(26:59) Changes in Leadership Style(30:20) Power in Committed Creative Partnership(31:33) Weakness to Strength: Being a Hummingbird(33:05) Current Chapter: Mothering Era(35:09) Advice to Younger Self: Change and Grow (but not all right now)

A Dose of Black Joy and Caffeine
Season 9 - [EP 202] Brittany Allen (Director, NA) Equity, Diversity and Inclusion at 72andSunny

A Dose of Black Joy and Caffeine

Play Episode Listen Later Jul 30, 2024 25:30


Brittany Allen is a tireless advocate in pursuit of elevating our collective consciousness around inclusion, equity and liberation. As a marketer, she's led award-winning campaigns for Adidas, Tinder, and Adobe. Her ability to bring all perspectives to the table through her own advocacy has led to evolution inside 72andSunny, where she currently serves as their first DEI Director, North America. Brittany joined The Marcus Graham Project's iCR8 Bootcamp in 2014 as a Brand Manager, leveraging her passions for culture and brand development into a full-time career in advertising. She subsequently joined the ADCOLOR community as a 2016 FUTURE and Co-Lead of the Advisory Board's Alumni Engagement committee. She is also the 2022 recipient of The Bill Sharp Award, in recognition of her leadership and the future impact she will continue to have. Brittany was recently appointed Vice Chair of The American Advertising Federation's Mosaic Council, further demonstrating her investment in creating equitable access to the advertising industry.As a mentor for The Collective Identity and the Seeing ME in Media programs, Brittany's heart for service is a motivating force in how she shows up for her community with empathy and excellence. She is a proud member of Delta Sigma Theta Sorority, Incorporated and a Cum Laude graduate from The University of Southern California with a BA in Communication.In her spare time, you can find her on a yoga mat, reading books by her favorite Black female authors, and dancing to Beyoncé.

Great Minds: People and Culture
From First Employee to CEO: Leadership Lessons at 72andSunny

Great Minds: People and Culture

Play Episode Listen Later Jun 18, 2024 25:21


On today's episode, Ren Akinci is joined by Evin Shutt, the CEO of 72andSunny, as they celebrate a major milestone: 72andSunny 20th anniversary. Evin was the first hired employee at 72andSunny 18 years ago and has been leading the brand as CEO for the past four years. Tune in as Evin shares her journey from […]

A Dose of Black Joy and Caffeine
Season 9 - [Ep 194] Darryl Sharp Jr. (Senior Motion Designer) RCA Records

A Dose of Black Joy and Caffeine

Play Episode Listen Later May 22, 2024 27:50


Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ Darryl Sharp Jr. is a well versed senior motion designer, currently lending his creative prowess to RCA Records. With a fervent passion for design, music, and culture, Darryl has cultivated a diverse background in the industry. His journey includes notable stints at advertising agencies such as 72andSunny and Laundry Service, where he honed his skills and contributed to cutting-edge campaigns with Beats by Dre, ESPN, and Activision. Venturing into the entertainment realm, Darryl made impactful contributions at renowned production companies like Funny Or Die, leaving his mark on comedic brilliance, and collaborating with industry giants Netflix and Warner Records. His unique blend of artistic flair and a keen understanding of the intersection between creative and culture trends has established him as a dynamic force in the motion design landscape.

It's No Fluke
E64 The NFL + 72andSunny: Building a Content Dynasty

It's No Fluke

Play Episode Listen Later Apr 30, 2024 35:46


Fresh off a record setting NFL Draft in Detroit, I talk to Zach Hilder and Tim Ellis about their Born To Play campaign for Super Bowl LVIII.  Zach Hilder is a 5x Emmy winning Executive Creative Director at 72andSunny in LA, where he co-leads the agency as well as key clients like the NFL and Call of Duty. Tim Ellis has been the NFL's Chief Marketing Officer since 2018. Previously serving in the same role at Activision Blizzard, Ellis made an immediate impact. The draft has become a must attend event, ratings keep going up and the game is expanding into new countries and new play styles.

SharkPreneur
1006: Cracking the Code of Brand Science with Ethan Decker

SharkPreneur

Play Episode Listen Later Dec 20, 2023 21:14


Cracking the Code of Brand ScienceEthan Decker, Applied Brand Science– The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan DeckerEthan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness. Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant.You can watch his TED talk online, where he dances like a peacock spider.Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science. Here are some of the beneficial topics covered on this week's show:- How small changes in one area can have a significant impact elsewhere, like the butterfly effect. - Why advertising on social media might not be the best marketing for your brand. - How traveling the world can provide people with a perspective on cultural differences and universals in branding. - Why it's important to strike a balance between creativity and data-driven strategies depending on the industry. - How using a mix of data, logic, and creativity increases your chances of success. Connect with Ethan:Twitter @edeckerLinkedIn linkedin.com/company/appliedbrandscienceLinks Mentioned:appliedbrandscience.com Learn more about your ad choices. Visit megaphone.fm/adchoices

SharkPreneur
1006: Cracking the Code of Brand Science with Ethan Decker

SharkPreneur

Play Episode Listen Later Dec 20, 2023 22:03


Cracking the Code of Brand Science Ethan Decker, Applied Brand Science – The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan Decker Ethan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness. Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant. You can watch his TED talk online, where he dances like a peacock spider. Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science. Here are some of the beneficial topics covered on this week's show: - How small changes in one area can have a significant impact elsewhere, like the butterfly effect. - Why advertising on social media might not be the best marketing for your brand. - How traveling the world can provide people with a perspective on cultural differences and universals in branding. - Why it's important to strike a balance between creativity and data-driven strategies depending on the industry. - How using a mix of data, logic, and creativity increases your chances of success. Connect with Ethan: Twitter @edecker LinkedIn linkedin.com/company/appliedbrandscience Links Mentioned: appliedbrandscience.com Learn more about your ad choices. Visit megaphone.fm/adchoices

WIIM Radio
How to Survive (and Thrive!) After Lay Offs

WIIM Radio

Play Episode Listen Later Dec 19, 2023 57:31


Today we're speaking with Brooks Miller of Edelman. Connect with her: https://linkedin.com/in/brooksdennardmiller/ https://instagram.com/brooksied https://twitter.com/brooksied Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge. [03:53] Launching a membership for creators. [09:16] Elon Musk's children's names. [11:30] Moving back to New York. [14:04] Layoffs and company acquisition. [17:37] Keeping work and personal separate. [20:47] Longevity in the workplace. [25:10] Using your Rolodex. [26:37] Taking a Beat [29:28] Limitations of working with influencers. [33:44] Concerns about influencer partnerships. [36:37] Understanding the value of influencers. [40:15] Censoring and authenticity in branding. [41:59] Vetting process and brand sensitivity. [44:23] Utilizing influencers for consultation. [47:38] Influencers as trusted advisors. [51:57] Creating camaraderie in the industry. [53:14] Sharing stories of resilience. [57:27] Tune in next week. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

The Business of Cycling
Chaos and Creativity with Canyon VP of Marketing Simon Summerscales

The Business of Cycling

Play Episode Listen Later Dec 13, 2023 66:14


Simon Summerscales is the VP of Marketing at Canyon Bicycles. Before joining Canyon in 2018, Simon was the Head of communication strategy at the prestigious Wieden+Kennedy agency in London. Simon was also Director of communication strategy at 72andSunny in Amsterdam.During his tenure in the agency realm, Simon was responsible for creating numerous global campaigns for both Nike and Adidas.Simon is among the most experienced and accomplished marketing professionals in the cycling industry today.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

Breaking & Entering: Advertising
ADjunct! Merc Heredia-Ferran, Adjunct Professor and Data Strategist at 72andSunny

Breaking & Entering: Advertising

Play Episode Listen Later Dec 7, 2023 41:45


A role you might not have considered, but you should.  It's data strategy.  Merc is a data strategist at 72andSunny and an Adjunct Lecturer at The University of Illinois and Indiana University.  We break down what it means to be a data strategist, who could be best interested and how data strategy uncovers insights to help identify audiences and world trends that lead to the right creative idea at the right place and time for the right audience.  Merc also discusses the decision to pursue a Master's degree after college, even after receiving a full-time strategy offer at a local Chicago agency and breaks down why that decision was made.  This dense episode might shift your break-in blueprint for the better. 

Campaign Chemistry
72andSunny global CEO Evin Shutt

Campaign Chemistry

Play Episode Listen Later Dec 6, 2023 34:05


Evin Shutt was one of the first employees at 72andSunny. Seventeen years later, she's running the agency as global CEO. During that time, the creative industry has evolved – and the agency has along with it. 72andSunny is leaning into consulting and mid-funnel work to expand its heritage in building iconic brand platforms for clients like the NFL and United. More recently, it's embracing the zeitgeist around sports, landing Wilson Sporting Goods as a client in November and pushing its clients to do more with women's sports as popularity grows.In this episode, Shutt also chats about 72andSunny's commitment to DE&I and flexible work as the industry pushes for employees to come back in person.Listen to this episode or subscribe and Campaign Chemistry wherever you get your podcasts. 

Breaking & Entering: Advertising
#189: Owen Williams, Founder of Outside Lines

Breaking & Entering: Advertising

Play Episode Listen Later Oct 10, 2023 48:56


In this week's episode of the Breaking and Entering Advertising Podcast, we're joined by Owen Williams, the founder of the globally recognized talent recruitment agency, Outside Lines.  Starting as a one-person shop in 2019, Owen's passion for cultivating influential teams has led Outside Lines to become a leading name in matching world-class talent with the right organizations. With a history at renowned agencies like TBWAMedia Arts Lab, Mother, and 72andSunny, Owen brings a wealth of experience to the table. Owen shares invaluable advice on navigating the advertising world, addressing common fears such as getting laid off, and emphasizing the power of human connections.  Owen has insights you won't want to miss.  Links Connect with Owen: here Connect with us: here Learn more about Outside Lines: here

founders starting mother lines owen williams 72andsunny
Dear Art Producer
097: Ali Berk, Director of Art + Print Production

Dear Art Producer

Play Episode Listen Later Sep 15, 2023 49:05


In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Ali on LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

Mainathlet
Ep.248 – Leichtathletik, Werbung und Diversität: Simon Usifo erzählt

Mainathlet

Play Episode Listen Later Sep 3, 2023 41:30


Leichtathletik, Werbung und Diversität: Simon Usifo erzählt In dieser fesselnden Episode heißen wir Simon Usifo willkommen, einen international tätigen Werbeprofi mit Wurzeln im Rheinland und einer Leidenschaft für Leichtathletik. Geboren und aufgewachsen in Bonn, einem Schmelztiegel verschiedener Kulturen, teilt Simon seine reichen Lebenserfahrungen - von seiner Kindheit in Deutschland, seinem Einstieg in die Leichtathletik, bis hin zu seiner Karriere in der Werbeindustrie und seinem Engagement für Diversität und Inklusion. Wir diskutieren über sein neuestes Buch "People of Deutschland", ein einfühlsamer Blick auf Rassismus und Migration in Deutschland, und über seine Arbeit bei 72andSunny, einem internationalen Werbe-Unternehmen, das Vielfalt in den Vordergrund stellt. Taucht mit uns ein in Simons beeindruckende Reise und seine inspirierenden Einblicke in Diversität, Sport und persönlichen Erfolg.

Sweathead with Mark Pollard
The First Decade+ Of A Career (And Putting Yourself Online) - Aisha Hakim, ACD, 72andSunny

Sweathead with Mark Pollard

Play Episode Listen Later May 8, 2023 36:14


Aisha Hakim is an associate creative director at 72andSunny. She's also prolific online. Aisha will be hosting a masterclass called "The Art Of Deck-Making" for us on May 17. Aisha originally published a deck about deck-making to Twitter and then to LinkedIn. The deck went a little viral and it still pops up every few months. In this episode, we discuss all of this. You can find Aisha here: https://aishamadeit.com/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

art online career putting hakim first decade 72andsunny sweathead
Breaking & Entering: Advertising
#158: Xanthe Wells, VP, Global Creative at Pinterest

Breaking & Entering: Advertising

Play Episode Listen Later Mar 14, 2023 47:58


The VP of Creative at Pinterest. Xanthe Wells leads all creative, concepting, design, experiential, writing and content for Pinterest advertising. Previously, Xanthe was Senior Director & Global Executive Creative Director for Google Devices & Services. At Google, she won a Grand Prix in Cannes for Real Tone on Google Pixel while leading agency partnerships with Wieden + Kennedy, Swift, GUT, Droga5, 72andSunny in addition to overseeing the Google Devices & Services Creative Team. Xanthe knows a lot. A lot, a lot. How to make award-winning work. How to succeed in both the brand and agency side of marketing communications. And, of course, how you can break into either side. Tune in! It can only help you wherever you're at in your career. Links Connect with Xanthe: here Connect with us: here Win a Crowbar to break into advertising: here --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

The Allan McKay Podcast
392 - How Hollywood is Using Voice Cloning with Respeecher AI

The Allan McKay Podcast

Play Episode Listen Later Feb 28, 2023 49:42


Respeecher uses deep learning (AI) techniques to produce high quality synthetic speech.  The company was launched in 2018 by Alex Serdiuk, Dmytro Bielievtsov and Grant Reaber. In March 2020, Respeecher received $1.5 million in startup funding from ff Venture Capital, Acrobator Ventures, ICU Ventures, Network VC, and several angel investors. A year later, the company launched the beta of Voice Marketplace, a democratized version of Respeecher's tech available for small creators. In September 2021, Respeecher was awarded with an Emmy for their work on In Event of Moon Disaster. Since then, the team at Respeecher has worked on the following projects: The Book of Boba Fett and The Mandalorian (synthetic voice of young Luke Skywalker), Aloe Blacc's tribute to Avicii (cross-lingual Avicii's singing voice cloning), collaborated with 72andSunny, NFL, Digital Domain on the Super Bowl commercial (voice of Vince Lombardi / 2.1B impressions), Disney's Obi-Wan Kenobi Series. In February 2022, Respeecher team, most of which is in Ukraine, navigated through the full blown Russian invasion and managed to have no disruptions in operations. The company continues to grow, employ their fellow Ukranians and support their home country. In this Podcast, Allan McKay interviews Alex Serdiuk, Co-Founder of Respeecher, about the AI technology of synthetic speech; leveraging it in the fields of entertainment, medicine and investigative journalism; Respeecher's work on The Book of Boba Fett and The Mandalorian and so much more! For more show notes, visit www.allanmckay.com/392.

Breaking & Entering: Advertising
#154: Jason LaFlore, Creative Director at 72andSunny

Breaking & Entering: Advertising

Play Episode Listen Later Feb 21, 2023 44:02


Jason LaFlore will help you break into advertising. From grocery store manager to creating Super Bowl Ads, we discuss Jason's career and advice. We learn that the world of advertising is smaller than you would expect. We learn how portfolio school was the right route for Jason. We learn about the big Chicago advertising agencies and the importance of putting your perspective in your portfolio. Give his episode a listen! We can even help you connect with him. Links Connect with Jason: here Connect with us: here Win a Crowbar Award to break into advertising: here --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Tell It Like It Is with Cassandra Rae
Jan Livingston Mokhtari on Growing a Purpose-driven Brand that Celebrates the Californian Grey Whale

Tell It Like It Is with Cassandra Rae

Play Episode Listen Later Feb 7, 2023 46:47


Do you ever wonder what it takes to build a successful brand that's true to your values? Join me as I sit down this week with Jan Livingston Mokhtari, Co-Founder & Chief Marketing Officer of Gray Whale Gin. We explore how family and environmental purpose is driving this premium gin brand from strength to strength while helping the planet, one “glass of California” at a time. Jan shares the story of how nature inspired the brand, the innovations she and her husband made to help conserve capital, and what ‘good' looks like through their partnership with ocean conservation charity Oceana. Throughout the episode, Jan shares her insights on entrepreneurship, balancing work and family, and how to build a brand that's true to its roots, one that her daughters can be proud of. You'll hear all about Jan's experience scaling her business, including the pivotal moment when she and her husband had to choose between growth and staying true to their values. So, grab a glass of gin (preferably Gray Whale!) and join us as we explore the story behind this highly successful and purpose-driven brand.About Jan Livingston Mokhtari:Jan Livingston Mokhtari is an award-winning Creative Director turned social entrepreneur and gin connoisseur who, after generating over $190 million in revenues as EVP of Branded Entertainment at FOX Networks Group and being named “Most Creative Women in Advertising” by Business Insider, is doing her part for ocean conservation through the launch of a purpose-driven gin brand that celebrates Californian values through and through. Prior to joining Fox, Jan served as Managing Partner and Executive Creative Director at Rec Room, Creative Director at 72andSunny and FCB Global, and was the Founder of production company Jolly Good Productions, working with Hollywood talent including Eva Longoria, Darren Aronofsky Joseph Gordon-Levitt. Jan Founded Gray Whale Gin with her husband, producer, and TV presenter Marsh Mokhtari, whose work can be seen on the Food Network and National Geographic Channel.                                          Real, relatable, or downright wrong? We want to know!Tweet your opinion: @_badasscass_Give us a like on Facebook: @powerdonedifferntlyCheck out exclusive behind-the-scenes action on Insta: @powerdonedifferentlyFind us at our new home: www.powerdonedifferently.comBuy Gray Whale Gin at: www.graywhalegin.com

On the Way to New Work - Der Podcast über neue Arbeit
#356 Simon Usifo | President und Managing Director 72andSunny

On the Way to New Work - Der Podcast über neue Arbeit

Play Episode Listen Later Jan 30, 2023 63:24


Unser heutiger Gast kommt 1980 in Bonn zur Welt. Sein Vater ist Nigerianer, seine Mutter ist Französin. Sowohl in der Grundschule als auch im Gymnasium erlebt er “diverse” Umfelder. In der Grundschule trifft er auf viele Kinder aus ökonomisch schwachen Migrantenfamilien und im Gymnasium dann auf Kinder aus Familien mit politischem und diplomatischem Hintergrund. Seine Aussage aus dem Podcast “Halbe Kartoffel" lässt ahnen, was er in seiner Jugend erlebt hat: „Auf dem Gymnasium lernten 42 Nationen unter einem Dach. Das war gelebte Inklusion und eine Bubble, aber nicht mein Alltag, sondern meine Schutzzone.“ Er war nach eigenen Angaben ein guter, manchmal vielleicht zu eifriger Schüler. Nach seinem Studium in Köln, zunächst BWL und dann Medienökonomie und Medienmanagement begann er eine internationale Agentur-Karriere, die ihn über diverse Stationen im In- und Ausland schließlich nach Amsterdam in seine heutige Position als President von 72andSunny führte. Er engagiert sich seit Jahren für mehr Diversity, Equity und Inclusion in der Werbebranche Von der Jury THE BEST AGENCY 2021 wurde er für seinen Mut und sein Engagement als “Brave Heart” ausgezeichnet. Er ist außerdem Mitherausgeber eines wichtigen Buches: People of Deutschland: 45 Menschen, 45 Geschichten. Über Rassismus im Alltag und wie wir unser Land verändern wollen. Seit mehr als fünfeinhalb Jahren beschäftigen wir uns mit der Frage, wie Arbeit den Menschen stärkt - statt ihn zu schwächen. In mehr als 350 Folgen haben wir uns mit über 400 Menschen darüber unterhalten, was sich für sie geändert hat und was sich weiter ändern muss. Wir sind uns ganz sicher, dass es gerade jetzt wichtig ist. Denn die Idee von “New Work” wurde während einer echten Krise entwickelt. Was sind die großen Herausforderungen, denen wir uns stellen müssen und welche Rolle spielt dabei die Themen Diversität und Kreativität? Wir suchen nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näher bringen! Darüber hinaus beschäftigt uns von Anfang an die Frage, ob wirklich alle Menschen das finden und leben können, was sie im Innersten wirklich, wirklich wollen. Ihr seid bei On the Way to New Work - heute mit Simon Usifo

Reptileando
073 |

Reptileando

Play Episode Listen Later Aug 11, 2022 79:21


Estudié la licenciatura de comunicación visual en CENTRO de diseño cine y televisión, aún en la época que no era un lujo. Empecé en mercadotecnia, me cambié a comunicación visual. A la mitad de la segunda carrera no tenía idea de lo que hacía ahí, hasta que un día finalmente decidí comprometerme y así fue como llegué a terminar mi tesis. Desde que salí de la universidad pasé por diferentes trabajos. Resumiendo, trabajé en proyectos de branding, comunicación digital e impresa (más digital), y el último año que estuve en la CDMX en proyectos de UX/UI. De los lugares por los que pasé destaco: la residencia creativa en la agencia 72andSunny situada en Los Ángeles, ser la diseñadora in-house del Museo Tamayo, rediseñar la identidad visual de Cocolab además de diseñar la interfaz de dos softwares junto a mi mejor amigo de la universidad. Y como freelance desarrolle la identidad y algunos productos de la Tienda MAM México. Así como proyectos independientes de gente que confió en mí desde que salí de la carrera. En el 2017 me mudé a Barcelona. Desde que llegué a estudiar estuve haciendo prácticas profesionales y el año pasado trabajé en una marca de moda que se llama “nice things”. Estudié un master de investigación en arte y diseño en EINA, tomé el camino del arte con toda la intención de desfocalizar mi disciplina, colocando al diseño como un satélite y la investigación artística como centro. Mi proyecto de investigación desde una perspectiva teórico - práctica incluye la conciencia del movimiento corporal desde la danza contemporánea en mi proceso creativo, con el interés de cuestionar la estaticidad del movimiento del cuerpo en la práctica del diseño gráfico. Este proceso de investigación me permitió reentender y redefinir lo conceptos del lenguaje visual como la línea, el punto y la superficie, así como entender a mi cuerpo como un entretejido de relaciones históricas, sociales y culturales.

Creatives Offscript
Mother LA: Erin Goodsell

Creatives Offscript

Play Episode Listen Later Jul 13, 2022 25:43


Erin Goodsell is the Head of Production for Mother, AdAge's winner of International Agency of the Year. With experience as a producer for Wieden+Kennedy, 72andSunny and Deutsch, Erin tells us her story of paving a career path in the production industry.

How I Made it in Marketing
Creative Marketing: Does it all make sense? (Episode #19)

How I Made it in Marketing

Play Episode Listen Later Jun 1, 2022 61:18 Transcription Available


“People don't buy from websites; people buy from people.”That quote is from Flint McGlaughlin in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/lessons/website-wireframes/).And it's true of your advertising and marketing as well. Which is what stuck out to me in the podcast guest application from our latest guest. He said, “if you don't like it, nobody else will.” I hear that as bringing humanity to your marketing, and not taking a “we'll fool them” approach to your brand's relationship with its customers. I hear it as, “If you don't put some element of yourself in your work, nobody else will really engage with it on a human level.”It got me thinking – musicians, novelists, comedians, and other artists pour themselves into their work. Why shouldn't marketing and advertising creatives?That is just one of the insights our guest latest guest sparked in me. Listen now and see what ideas he will spark in you. Carlo Cavallone is the Global Chief Creative Officer and Partner at 72andSunny (https://www.72andsunny.com/), an agency owned by Stagwell. As part of the agency's leadership team, Cavallone helps manage the agency's global team of 400 employees.Some lessons from Cavallone that emerged from our discussion:Never, ever, ever go on a shoot without a fully approved concept.“Better is temporary.”If your client is not as ambitious as you are, you're not going to do anything great.Does it all make sense?If you don't like it, nobody else will. Finish what you started. If it's not great, it's probably bad.Related content mentioned in this episode Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (https://marketingsherpa.com/article/interview/revenue-growth-podcast)99 Problem Ideas: “Harvey Gabor (art director on Coke's iconic campaign) burned my ad concept with a lighter” (https://www.marketingsherpa.com/article/interview/99-problem-ideas-harvey-gabor-art-director-on-coke-s-iconic-campaign-burned-my-ad-concept-with-a-lighter)Transparent Marketing: Do your campaigns sound like North Korean propaganda? (https://marketingexperiments.com/e-commerce-marketing/transparent-marketing-campaigns)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters

Media Masters
Media Masters - Chris Kay

Media Masters

Play Episode Listen Later May 27, 2022 40:00


Chris Kay is chief executive of Saatchi & Saatchi. Founded in 1970, the iconic advertising agency employs over 6,500 people and has offices in 76 countries. An advertising industry veteran, prior to joining Saatchi he had senior roles at Manchester City Football Club, LA agency 72andSunny, and also worked for Fallon at the time when they were producing some of their most memorable work - including the ‘balls' campaign for Sony, and the Cadbury's Dairy Milk advert featuring the gorilla's famous drum solo. In this in-depth interview, Chris reflects on a career journey that started in the unlikely place of a management science degree which, “despite being dull,” set him on the right path because brief encounters with advertising throughout the course sparked his passion; discusses the challenges ahead for the advertising industry, which must evolve to seismic changes such as the decline of traditional TV and the impact of the current cost-of-living crisis; and shares his determination to play his part in “rekindling Britain's status as the world's creativity and entertainment hub.” 

Breaking & Entering: Advertising
#110: Celeste Hubbard-Breen, President at Hecho Studios

Breaking & Entering: Advertising

Play Episode Listen Later Apr 19, 2022 43:17


Celeste Hubbard-Breen is the President of Hecho Studios. Hecho is a modern content development and media production studio focusing on sport and technology born from 72andSunny. They're also two-time Emmy nominated. Connect with Celeste by accessing our master resource list on our website www.breaking-entering.com (free, of course) --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Fearless - The Art of Creative Leadership with Charles Day
Ep 353: Evin Shutt - 'The High-Five-Change Leader'

Fearless - The Art of Creative Leadership with Charles Day

Play Episode Listen Later Apr 15, 2022 39:25


This week's guest is Evin Shutt. She's the Chief Executive Officer of 72andSunny, a role she took on in March of 2020. Taking on the senior leadership position of one of the world's most creative and innovative companies at the very moment the world is shutting down will instantly reveal your relationship with change. Do you look for it and high five it? Or work to minimize it. During the months and years ahead, and across the entire spectrum of leadership, that difference in mindset will become more and more obvious. The leaders we remember will see change as opportunity and currency and they will seek it out. They will recognize they are living in a moment in which more is possible than at any point in human history and they will quickly create new expectations that two years ago seemed unimaginable. They will open the door and invite change and all of its relatives, uncertainty, unpredictability, apprehension and yes, fear, to come in and sit down. They will offer it the best room in the house and the best seat at the table and they will treat it like their oldest and dearest friend. For one simple reason. It is. The best friend any leader interested in leading could have. So, the next time your phone rings, your text chimes or your email sings, hope against hope that change is calling. And then do everything you can to make it feel welcome.

Fearless - The Art of Creative Leadership with Charles Day

Edited highlights of our full conversation. This week's guest is Evin Shutt. She's the Chief Executive Officer of 72andSunny, a role she took on in March of 2020. Taking on the senior leadership position of one of the world's most creative and innovative companies at the very moment the world is shutting down will instantly reveal your relationship with change. Do you look for it and high five it? Or work to minimize it. During the months and years ahead, and across the entire spectrum of leadership, that difference in mindset will become more and more obvious. The leaders we remember will see change as opportunity and currency and they will seek it out. They will recognize they are living in a moment in which more is possible than at any point in human history and they will quickly create new expectations that two years ago seemed unimaginable. They will open the door and invite change and all of its relatives, uncertainty, unpredictability, apprehension and yes, fear, to come in and sit down. They will offer it the best room in the house and the best seat at the table and they will treat it like their oldest and dearest friend. For one simple reason. It is. The best friend any leader interested in leading could have. So, the next time your phone rings, your text chimes or your email sings, hope against hope that change is calling. And then do everything you can to make it feel welcome.

Fearless - The Art of Creative Leadership with Charles Day
Ep 353: Evin Shutt - Fearless - Fast

Fearless - The Art of Creative Leadership with Charles Day

Play Episode Listen Later Apr 15, 2022 8:06


Edited highlights of our full conversation. This week's guest is Evin Shutt. She's the Chief Executive Officer of 72andSunny, a role she took on in March of 2020. Taking on the senior leadership position of one of the world's most creative and innovative companies at the very moment the world is shutting down will instantly reveal your relationship with change. Do you look for it and high five it? Or work to minimize it. During the months and years ahead, and across the entire spectrum of leadership, that difference in mindset will become more and more obvious. The leaders we remember will see change as opportunity and currency and they will seek it out. They will recognize they are living in a moment in which more is possible than at any point in human history and they will quickly create new expectations that two years ago seemed unimaginable. They will open the door and invite change and all of its relatives, uncertainty, unpredictability, apprehension and yes, fear, to come in and sit down. They will offer it the best room in the house and the best seat at the table and they will treat it like their oldest and dearest friend. For one simple reason. It is. The best friend any leader interested in leading could have. So, the next time your phone rings, your text chimes or your email sings, hope against hope that change is calling. And then do everything you can to make it feel welcome.

Breaking & Entering: Advertising
#109: Jack Jensen, Founder of The Rec League

Breaking & Entering: Advertising

Play Episode Listen Later Apr 12, 2022 37:23


Jack Jensen's story of sleeping in cars, working three jobs at once and moving to cities with just a dream was nothing short of inspiring. Jack's break-in started at 72andSunny, and today, he is the Founder of the Rec League. The Rec League is a sports-focused creative and production agency based in Los Angeles. Connect with him by accessing our Master Resource list at https://breaking-entering.com/ --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Perspectives with Katie Kempner
Evin Shutt, CEO, 72andSunny

Perspectives with Katie Kempner

Play Episode Listen Later Feb 17, 2022 19:57


Join Katie as she talks with Evin Shutt, CEO of renowned ad agency 72andSunny ,about the importance of always listening and learning, the agency's people first approach, tips for finding a new job right now and how to retain top talent.

ceo evin shutt 72andsunny
What About The Music
What About The Music 008 Casey Brown

What About The Music

Play Episode Listen Later Nov 9, 2021 30:51


Casey Brown, Sr. Manager, Partnerships and Legal at 72andSunny shares his take on why music is so important.

Have You Got 5 Minutes?
Getting leadership visibility right and creative leadership with Charles Day

Have You Got 5 Minutes?

Play Episode Listen Later Sep 9, 2021 30:59


In this episode, we thought we would talk about leadership visibility after being inspired by the video of Charlie Nunn, the new Group Chief Executive of Lloyds Banking Group, introducing himself was posted.    We're honoured to welcome leadership advisor and coach Charles Day. Charles's clients include Spotify, Hearst Publications, Wieden + Kennedy, the BBC and Tommy Hilfiger. We talk to him about how we lead when none of us has been here before, having uncomfortable conversations and burnout. This is the conversation every leader or some aspiring to leadership in the creative industries needs to listen to.   Introducing Charlie Nunn, the new Group Chief Executive of Lloyds Banking Group https://www.linkedin.com/feed/update/urn:li:activity:6832991604291203072/  Mindy Grossman  @mindygrossman  https://twitter.com/mindygrossman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor   Susan Credle @susancredle https://twitter.com/susancredle  FCB https://www.fcb.com/  FCB Is Adweek's Global Agency of the Year https://www.adweek.com/agencies/fcb-is-adweeks-global-agency-of-the-year/  113: "The Listening Leader" - Carter Murray  global CEO of FCB on Fearless  https://www.thelookinglass.com/fearless-episodes/113-the-listening-leader-carter-murray  Wieden+Kennedy @WKLondon https://twitter.com/WKLondon  Wieden+Kennedy @WiedenKennedy https://twitter.com/WiedenKennedy  Chelsea Pictures, the production company behind it with director Nisha Ganatra, won the Palme d'Or, presented to the best production company of the festival. http://chelsea.com/  Chelsea Pictures Instragtram https://www.instagram.com/chelseanyla/  Lisa Mehling @lisamehlin https://twitter.com/lisamehling  The 4 Weapons Of Exceptional Creative Leaders by Charles Day https://www.fastcompany.com/1683223/the-4-weapons-of-exceptional-creative-leaders  72 and Sunny https://www.72andsunny.com/  72andSunny @72andSunny https://twitter.com/72andSunny  72andsunny_ https://www.instagram.com/72andsunny_/  Leading In The Time Of Virus https://www.thelookinglass.com/fearless-episodes/2-17-ian-davis    Charles Day  The Looking Glass https://www.thelookinglass.com/  @charlesday https://twitter.com/charlesday    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information  Twitter: @Nextdoor_UK  Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/  Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/       

El Martínez
Clubhouse Cannes Lions | Día 5

El Martínez

Play Episode Listen Later Jun 28, 2021 57:21


Noche final de Cannes Lions 2021. Una mesa de lujo con Maria Mujica, VP de ecommerce de Mondelēz Latam y jurado de Creative eCommerce en Cannes Lions 2021; Yosu Arangüena, chief creative officer de Made México; Laura Visco, executive creative director de 72andSunny; Thor Borresen, VP de marketing de AB InBev Colombia y jurado de Radio & Audio; y Andrés Ordóñez, CCO de FCB Chicago y ganador de dos Grandes Premios.Esa noche platicamos con Thor Borresen de la importancia de la rapidez latina para resolver problemas y cómo esa cualidad le dio el GP de e-commerce a AbInbev en Colombia. Oímos también el punto de vista de Maria Mujica que estuvo de jurado justo en esa categoría. Hablamos también con Andrés Ordoñez del desempeño de FCB mundial y como su agencia contribuyó a ser la red del año con 2 GP para dos clientes diferentes y cómo un colombiano lidera creativamente esta agencia. Con Yosu Arangüena celebramos el primer Grand Prix para México en Cannes en la historia y terminamos todos concluyendo que haremos una igual pero en persona el año que viene.Visítanos en https://www.elmartinez.net y suscríbete en Spotify, Apple Podcasts o donde escuches siempre tus podcasts. Síguenos en FB o IG @ElMartinezPodcast See acast.com/privacy for privacy and opt-out information.