Podcasts about key it

In this episode of Connected Leadership Bytes, Andy Lopata revisits his interview with Malcolm Palmer on making Making Your Business Less Dependent On You. Andy and Malcolm discuss the challenges of business ownership, stress management, and the importance of strong professional relationships. Andy shares his personal journey of learning to cope with stress, highlighting the need to recognise both conscious and unconscious stress signals. Andy also emphasises the importance of vulnerable leadership, sharing experiences that led to him writing his book "Just Ask." He stresses the need for balance between work and personal life, incorporating hobbies and healthy activities into his schedule as part of his job.  Complacency is a major enemy of productivity, and the key to overcoming it is to build habits and find strategic ways of working. Andy also mentions the importance of strategic thinking, taking time to work on big projects, and being mindful. Andy and Malcolm also explore the concept of "catastrophising"—anticipating" potential disasters to proactively avoid them—and the importance of letting go of negative relationships to improve focus and productivity. Andy concludes with insights into transitioning the business from being time-based to product-based and his plans for an app, The Relationship Matrix, which he is piloting. Key Takeaways: Recognise and Manage Stress: Business owners often hide stress, but it's essential to understand both conscious and unconscious stress signals.  Vulnerable Leadership: Be open and share with your team, but strategically and when it's appropriate, trust builds strong relationships. Authenticity and transparency make you relatable. Balance is Key: It's vital to schedule in personal time, hobbies and health. By treating wellness as part of your job, you make it non-negotiable. Combat Complacency: Be wary of complacency and create habits that help your business grow. Build in processes to allow time for the important but not urgent tasks. Strategic Time Management: Prioritise deep work and focus on important tasks rather than the easy wins first.  Relationships Matter: Build strong, positive professional relationships with the right people and let go of negative relationships to improve productivity. Be ready to move on from relationships that aren't strong. SELECTED LINKS FROM THE EPISODE Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with Malcom Palmer: Website |LinkedIn | The Financial Times Guide to Mentoring

Workplace Revolution is back and better than ever! Andrea Brummett is joined by Jason Cochran, new host of Working Forward, to talk about the secret sauce for thriving teams: Psychological safety. Andrea breaks it down: why it matters, what it really looks like (spoiler: it's not about avoiding conflict), and how leaders can build trust, spark creativity, and unlock their team's full potential. Get ready for a crash course in ditching outdated systems and creating workplaces where people—and businesses—truly thrive. This episode is equal parts inspiration and actionable insight!   Additional Resources: Connect with Andrea The Pabulum Group reddeHR Connect with Jason on LinkedIn Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Psychological Safety is Key: It's about creating a safe, relaxed space where people can innovate and thrive—not avoiding conflict. Trust Takes Repetition: Leaders build trust by showing up consistently and predictably. Start with You: Great leadership begins with self-awareness, humility, and modeling accountability. Consistency is Everything: Hold everyone to the same standard—excusing bad behavior erodes trust. It's a Journey: Building psychological safety is an ongoing commitment, not a one-time fix.

Nick is joined by special guest, Anastasia Koroleva, who has been involved in multiple exits and is now focused on the psychological effects of exiting companies. They discuss the importance of understanding the psychological impact of exiting a business, including the challenges and changes that come with it. Anastasia shares insights on the post-exit period, emphasising the need for healing, self-discovery, and exposure to new experiences. They delve into the concept of finding purpose and authenticity after an exit, highlighting the importance of evolving and aligning one's values with their future goals.  KEY TAKEAWAYS Preparation is Key: It is crucial for entrepreneurs to prepare emotionally and psychologically for an exit. Understanding the potential impact on mental health and identity post-exit is essential. Taking time to heal and reflect post-exit is important. Entrepreneurs should give themselves permission not to know and expose themselves to different activities to aid in the healing process. Instead of asking "What's next?", entrepreneurs should focus on "Who is next?" This involves understanding who they want to become and aligning their energy towards a specific purpose. Entrepreneurs should be radically open to challenging their beliefs and assumptions, especially regarding concepts like freedom. It's important to channel freedom intentionally towards meaningful pursuits. As entrepreneurs satisfy one level of their needs, new motivators and drivers may emerge. It's crucial to recognise that there are other motivators beyond financial gain that can drive fulfilment and purpose. BEST MOMENTS "I think it's very important to give yourself permission not to know. It's very important to heal. Building a business takes a toll on our health and mental health. We just need to heal and respect that." "I think it's extremely important to focus on the 'who' first. 'Who' refers to you, but also as you correctly said, it also refers to people around you. Because we learn so much from just being around the right kind of people." "Understanding true authenticity, which is absolutely needed to find your real purpose in life, takes time because we need to deal with who we are, and then exit pushes us to do that, pushes us to ask questions." "It's a big challenge in terms of challenging it because most entrepreneurs, when I speak on stages and you ask the question about what are you doing this for? I usually ask three questions, and the second question is, you know, why does this matter?" VALUABLE RESOURCES Anastasia Koroleva - https://www.linkedin.com/in/anastasiakoroleva Find out now if you're building a high-value, exitable business (even if you have no immediate plans to sell it). You'll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ Work with Nick: https://highvalueexit.com  Nick's Facebook: https://highvalueexit.com/fb Nick's LinkedIn: https://highvalueexit.com/li Nick's Instagram: https://highvalueexit.com/ig Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.Nick Bradley- exit, strategy, podcast, business, scale, scale up, growth, equity, high-value, wealth, sell, sold: https://highvalueexit.com/

In episode 500, Megan chats to 3 SEO experts: Ty Kilgore, Samantha Blake and Steve Wiideman, about what SEO strategies will help food bloggers grow most in 2024. Ty Kilgore has been geeking out on SEO and Digital Marketing for over 14 years. He founded Everything Digital Marketing in order to share his passion and to clearly instruct, guide, and help influencers overcome the frustrations related to SEO and Digital Marketing. Samantha Blake began a web design and SEO business after food blogging didn't go as planned. While she still enjoys cooking and baking as a hobby, she learned she truly had a love for web design and SEO pieces when it comes to business. Sam particularly loves designing and developing websites and coming up with SEO strategies for food bloggers - it's the best of both worlds!  Steve Wiideman is the Orange County, California based strategic planning specialist, founder of The Wiideman Consulting Group, and renowned as “SEO Steve” for the extraordinary breakthroughs he helped achieve for Fortune 500 companies and local small startups alike. In this episode, you'll learn what you need to do in 2024 to rank on Google and grow your blog, including which SEO strategies are outdated, how to get ahead of competitors and how to use AI to improve your SEO. - Unique Perspective is Key: It's important to offer a unique perspective in content creation to stand out in search results. With AI becoming more integrated into search engines, bloggers must focus on providing content that goes beyond generic answers and offers a distinct viewpoint. - Strategic Optimization: Analyze existing content and strategically optimize it for better SEO performance. Find a balance between creating new content and optimizing existing posts. - Don't Obsess Over Technical SEO: While technical SEO is important, bloggers should focus on creating high-quality content and trust in the main technical aspects provided by their hosting, theme, and plugins. - Adaptability in Food Blogging: You have to be flexible and responsive to changes in the food blogging realm. - Create High-Quality Content: Focus on providing comprehensive and valuable content to users. This includes detailed instructions, variations, and supplementary resources such as videos to cater to diverse preferences and enhance user experience. - Backlinks and Shareable Content: Create shareable content and acquire backlinks to improve visibility and engagement. - Use AI Tools Carefully: AI tools can enhance your content but be aware of the pitfalls of using it in a way that generates generic or inaccurate content. - Regularly Monitor Competitors' Activities: Stay informed about competitors' strategies and content gaps by frequently scanning their XML sitemaps to identify areas for improvement and new content opportunities. - Identify Primary Competitors Based on Business Goals: Determine key competitors aligned with your business objectives, focusing on top search results in Google for relevant topics to benchmark against and monitor their strategies. - Diversify Marketing Efforts Across Platforms: Expand marketing efforts beyond Google by prioritizing video content creation and distribution across various platforms such as TikTok, Instagram Reels, and YouTube Shorts, enhancing brand visibility and engagement. Connect with Ty Kilgore Website Connect with Samantha Blake Website Connect with Steve Wiideman Website

In this episode of the Global Medical Device Podcast, we're joined by Elena Kyria, a talent acquisition specialist and CEO of Elemed. Elena delves into what it takes to climb the career ladder in the medtech industry, whether you're early or late in your career journey. Our host, Etienne Nichols, engages in a rich discussion on career paths, leveraging personal strengths, and the importance of networking and personal branding.Quotes"If you're not talking about the value that you add, how is anybody going to know what impact you're having?" - Elena Kyria"Everything's uncertain really, isn't it? What you've got to have is a clear sense of forwards and just have a goal." - Elena Kyria"Nobody goes to the gym and looks at the weights and gets fit. You have to do the reps." - Elena KyriaTakeawaysNetworking is Key: It's not just what you know, but who knows you and what they know you're doing.Visibility of Achievements: Share your successes within your company; if you don't, others may not recognize your contributions.Defining Success: Success doesn't always mean reaching the VP level; it's about personal satisfaction and contribution.Strengths and Weaknesses: Focus on your strengths but be aware of your weaknesses and compensate with your team.Career Paths: Understand the different career paths (leadership, expert, generalist) and what they entail for growth.Communication Skills: Strong communication skills are paramount for leadership and for translating technical details to a broader audience.Continuous Learning: Always seek new knowledge and experiences, no matter where you are in your career.Adaptability: Be prepared to pivot and adapt to changes within the industry and your career.Take Action: Don't just reflect on advice; apply it to make actual changes in your career approach.Reference Links:Elena Kyria's LinkedInElemedWorking GeniusGreenlight GuruEtienne Nichols' LinkedInRemember to engage with the hosts and guests on LinkedIn for feedback and further discussions. Don't forget to leave a review on iTunes!*Interested in sponsoring an episode? Use this form and let us know!

Key IT program directors and experts from POTUS Biden's Department of Defense resign, stating that the DOD's ridiculous bureaucracy is holding back critical weapon and IT projects that place America and its servicemen and women at risk of harm. The Elon Musk - Twitter purchase sage continues, and new FBI statistics detail an alarming increase in homicides in the black community and nationally. DrRon and Linda discuss the ramifications of these stories and more in this episode of Talking While Married. DrRon and Linda can be heard on weeknights at 8 pm ET on Talking While Married on the iHeart Radio Network. Find all the Talking While Married episodes also available on the America Out Loud Podcast Network. x

Key IT program directors and experts from POTUS Biden's Department of Defense resign, stating that the DOD's ridiculous bureaucracy is holding back critical weapon and IT projects that place America and its servicemen and women at risk of harm. The Elon Musk - Twitter purchase sage continues, and new FBI statistics detail an alarming increase in homicides in the black community and nationally. DrRon and Linda discuss the ramifications of these stories and more in this episode of Talking While Married. DrRon and Linda can be heard on weeknights at 8 pm ET on Talking While Married on the iHeart Radio Network. Find all the Talking While Married episodes also available on the America Out Loud Podcast Network. x

Too often as women we tend to push the blame on men and complain about everything they are doing wrong or what they could improve on. But it really is such a beautiful thing to take a look at yourself, question where you could improve and even better, work on it! YOUR POWER LAYS IN WHAT YOU CAN CHANGE!!!! AKA YOU! In this episode Asti asks the question 'What's one this you could change to become a better lover?' She shares why it's important to take self responsibility and discusses the steps she took to become a better lover by learning emotional maturity. (The ability to sit with, regulate, understand and express emotions and emotional needs). KEY: It's about reflecting before reacting. Reflecting before projecting.. So that you can communicate effectively, while staying open to your partner instead of shutting down and pushing them away. After all this is not going to support you getting the love you want and desire. JOIN THE WAITLIST FOR ROUND 2 OF THE SPARK - https://view.flodesk.com/pages/6170bd9174d564fa09f3ffa6

Each day, we're coming into contact more and more with artificial intelligence and machine learning that is meant to make our lives better. We've all had some A.I. experiences that have gone really well. Perhaps, we didn't even realize A.I. was helping us at first. On the other hand, getting help from A.I. doesn't always work out perfectly, at least not right away. So why the inconsistency? If the human mind can take in so much complex information and make sense of it, why can't our computers? Or can they if they have good data to learn from? Brad Porter, CTO of Scale AI, believes the key to A.I. learning efficiently is the right labeling:“What you need is those samples to be labeled perfectly because if they're labeled ambiguously, then the model can't actually decide what exactly is signal versus noise. So one way to solve that is to throw more and more data at it. Eventually you have enough data that the algorithms learn, okay, this is the signal and all these other pieces are the noise. If you get [a] really high quality signal, though, you can learn that signal very quickly if there's not a lot of noise in it.”Computers need lots of data to learn. More accurately, they really need lots of quality data labeled properly. Fundamentally, this just makes sense. The best way to learn something is through repeated exposure and practice. This is just as true for people as it is for computers. That's where Brad comes in. On this episode of IT Visionaries, Brad explains how his diverse work experience, particularly his work in robotics, ultimately led him to focus on solving the problem of data labeling for A.I, which is setting us up for an exciting future. After all, if proper labeling is the key, and the key is becoming more readily available, then we can expect great things in the A.I. space. Brad discusses some of those great things, including how the tech will help us understand medical histories and its use in autonomous vehicles. Enjoy the episode!Main TakeawaysBreaking the Data Bottleneck: There is a lot of data in the world for A.I. to access. The primary issue for machine learning is for the computer to be able to distinguish what information is most important so it can learn. In this way, people and computers are similar. But computers need our help to know what data is essential. Labeling Data is Key: It's easy to get caught up in the glamorous possibilities of A.I. and how it can help us. Computers need data to learn, but they need the right data to learn effectively and efficiently. Labeling data is essential to speed up the pace in computer learning. What is Signal Vs. What is Noise: Proper labeling helps A.I. distinguish between signal as opposed to noise. A.I. doesn't necessarily need massive amounts of data to learn if the right, properly-labeled data is being provided.Quantity vs Quality: Without proper labeling, there has been a tendency to simply inundate A.I. with data so learning can happen eventually. Of course, this is inefficient and costly. Proper labeling streamlines this process. In an ideal situation for learning, there's a tremendous amount of data that's also all properly labeled. With large amounts of properly labeled, automated data, A.I. has a real chance to take off.---IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform

Jack Steward, host of Emmy Award winning show Rock the Park (on ABC) & vlog 'The Pursuit is Happiness' joins me in this episode to talk about all kinds of thought-provoking topics. We talk about how… Indecision is a decision Saying "I'll be happy when…" is a huge thief of joy PLAY should be on your to-do list Self-reflection is KEY It's possible to wire your brain to search for gratitude in all situations Both happiness & joy are important Defining your values & beliefs can help you find your purpose & identity Show notes: jstreez.com/008 Follow Jack's YouTube channel - The Pursuit is Happiness / https://www.youtube.com/channel/UCHJy1RypctP_ozyxaLTXlBg Find us on Instagram: Jaci - https://www.instagram.com/jstreez/ Jack - https://www.instagram.com/jackfsteward/

Welcome to episode 175: Last week we talked about why “Updates Are Key” and this week let’s discuss how “Continuing Education is Key” It’s common for people in an industry to do things the way they were taught years ago. Unfortunately, our practices often don’t keep up with our knowledge. This is true in tree care. Many times I’ve been told “but that’s how my grandpa did it!” Luckily in tree care we have credentialing programs that require continuing education. Specifically, ISA certification programs require continuing education units. We’ll talk more about how to earn CEUs in a bit. Beyond the obvious of new research and information, why is continuing education key?

Locke and Key It’s about damn time! We are finally, after long last, talking about the fantastic graphic novel series Locke and Key. Written ... Read More The post Episode 11 – Locke and Key appeared first on Welcome To Your Doom Show.

The human brain fascinates me. How this lump of tissue between our ears has the ability to control everything in our lives – our thoughts, our actions, our behaviours. It’s incredible! And it’s for this reason that I believe it is crucial we learn to understand the brain and how to look after it in the best way possible if we want to truly look, feel and perform like a badass. Because, as we all know, you can have all the information in the world written down in front of you… The blueprint to being a millionaire. The recipe for getting the body you want. The steps to optimal health. But many of just end up… getting in our own way. And becoming caught up in a whirlwind of procrastination, shiny object chasing, brain fog, unproductivity and self-sabotage that leaves us stuck and unable to do the things we know we ‘should’ be doing. How to Build a Badass Brain So I wanted to share my thoughts on how to build a badass brain and overcome all these things. For ease of reading/listening, I’m going to approach this in two parts. Firstly, here in this post I’ll go more into the neuro-scientific side of things to explain how to access parts of the brain that allow us to thrive and achieve greatness. Then next week I’ll go more into the physiological side of things that will give you some epic info on how to give your brain exactly what it needs to perform optimally from that perspective. By the end of these two parts I want you to have a greater understanding of the inner workings of your brain, how to get out of your own way to achieve what you want in life as well as how to fuel that bastard and make it physiologically immense. I know that sounds like a tall order, but let’s give it a good fucking go anyway. Ready? Here we go… Triune Brain Theory I’m going to use the neuro-scientific principle of the Triune Brain theory developed by Dr Paul Maclean to explain some of the shizzle going down in our brains. This is the theory that we, as humans, are actually operating within a three brain system in our everyday lives. These three brains have been given a variety of names over the years, but I know them as the reptilian brain, the mammalian brain and the human brain. The Reptile This is the most basic of our brains and its only requirements are survival and reproduction. It is constantly on the lookout for immediate danger and how it can stay safe, obtain food and, once these are satisfied, continue the species going. Think how a reptile lives. As soon as their eggs hatch, a reptile is fully able to go out into the world by itself. There is no connection, no ‘upbringing’ period and a mother will even eat its offspring if she was that desperate for food. Your brain has this at the very basic level – a primitive need to survive, be safe, eat, excrete and reproduce. The Mammalian This is the ‘next brain layer’ or ‘second brain’ that we, and all other mammals, have been blessed with. It’s the home of emotion as well as social, family and tribal connection and the reason why, in stark contrast to the reptile, a mammal would sacrifice itself in order to protect its young. This is all down to a part of the ‘mammalian brain’ called the Anterior Cingulate Cortex (ACC), which has more opiate receptors than any other part of the brain. This large number of opiate receptors means we get a huge ‘buzz’ from feeling connected socially. So our brain has been wired up for us to literally become ‘connection junkies’ in order to have this innate desire to hang around in tribes and, as a result, stay safe. The Human Now this is the part of the brain that makes us human. It is what allows us to start moving away from basic ‘survival mode’ and towards self-actualisation, considering and striving for goals and generally tapping into ‘consciousness’. It’s also the brain we access when achieving that all so elusive ‘flow state’ where we just seem to get shit done and everything aligns purposefully. A key player in the human brain is the Pre-Frontal Cortex (PFC), which is the only part of the brain that is considered to be ‘the mind’. Once we’re in ‘the mind’, we’re able to think clearly, behave ‘logically’ and take actions that align with some future goal or desire without having to think about basic survival. The Problem? The problem (or potential problem, at least) is that this is a hierarchical system! We all want to be in that human brain where we can make awesome, logical decisions, be ‘in flow’ and consistently grow and develop the Self. But we need to satisfy the more basic brain before you’re able to ‘access’ the higher ones. And many of us are attempting to achieve goals in life while constantly being pulled back into the more primitive brains by perceived ‘threats’ making an appearance in our lives and the environment around us. There’s A Gunman in The Room! Think about it… You’re in line at the bank and all of a sudden a dude breaks in with a gun and holds it up to your head. In that moment, it’s going to be pretty difficult to do anything other than think about the bullet that could be making its way towards your brain at any moment. Forget creating and growing an awesome business. Forget spending time on nurturing healthy relationships. Forget preparing your healthy smoothie. Your focus is on dealing with that threat of this douchebag with a gun to your head. But we are, unknowingly for most, going around trying to do things in our lives with perceived threats going on that constantly pull us back into our more primitive brains and keeps us more concerned with ‘survival’ as opposed to growth. That bill you keep ignoring and aren’t sure how you’re going to pay. Seeing the ‘state of the economy’ on the news and worrying you’ll lose your secure job. The judgment you’ll receive from others if you do anything that will distance you from your current circle of people. These are all threats that pull us back into reptilian or mammalian brain and prevent us from accessing the ‘logical’ human brain. So these ‘threats’ – these little aspects of our lives that seem so menial – create just as much havoc in our brains as having a genuine, real-life dude pointing a gun at our head everywhere we go. Why Does ‘Threat’ Occur? In simplistic terms, the brain is wired up to asses our environment, identify patterns within that environment, create predictions based off those patterns, come up with a response for the prediction and then create movement to carry out the response. Assess – identify – predict – respond – act. If any part of this chain is hindered or unable to be carried out, we see it as threat. A reduced ability to predict what will happen in the future means we move into threat. An inability to create an appropriate response to the environment, again, means we move into threat. The reduced ability to predict whether the gunman is actually going to pull the trigger leaves us in threat. The inability to create an appropriate response to a prediction of losing a job in the ‘bad economy’ leaves us in threat. The inability to create a response to being cast out of our social group or ‘tribe’ leaves us in threat. Perception is the Key It’s key to point out at this point that I have used the term perceived threat at several points. It’s very rare that we are actually under threat in the present moment. That we actually have a tiger chasing us or a person pointing a gun at us. Yet we still create these predictions of potential threat and react as if we are experiencing the actual threat throughout most of the day. So it’s our failure to satisfy this prediction and response mechanism of what might happen in the future that keeps us being pulled out of our human brains. The Pre-Defined Reaction to Threat Once our brain recognises a threat, we cannot help but react in one of three ways: Fight Flight Freeze Whether it be the bill we can’t pay, the fear of social exclusion or a genuine gun to our head, we always will react to threat in one of these ways. We will fight it, run away from it or freeze and hope it goes away. Either way, it stops us from acting ‘logically’ and accessing the part of the brain that considers long term goals and puts us in a happy, stress-free flow state. The New ‘Meta Goal’ This then leaves us in a position of needing to eliminate threat before being able to access the human brain and really being able to grow, achieve and self-actualise. It doesn’t matter how many goals you set, how hard you meditate, how many vision boards you do, how many books you read, how many ‘productivity systems’ you put in place… Because if you continue to ignore these ‘threats’ manifesting in your life then you will continually ‘self-sabotage’ and choose safety over growth. I’m not saying we consciously choose to self-sabotage. It’s just simply how your brain is wired up! So the new ‘meta goal’, if you will, that enables us to access the human brain and begin striving and achieving all our other goals, is to identify, understand, minimise or completely eliminate the threats in our lives. How to Control ‘Threats’ The first step to controlling all these threats in our lives is to understand and be aware of them. Simply reading this blog or listening to the podcast episode is (hopefully) enough to start your understanding of what’s going on in your brain. After reading or listening to this you now know that threats are there, what they are, how they work and what it is that you’re looking out for. So what in your life is acting as the ‘gunman in the room’? The thing that keeps pulling your focus and energy and is stopping you from consistently doing what you know you ‘should’ be doing to achieve what you want to achieve? Is it a prediction that you’ll blow all your money if you leave your job to start the dream business? Is it a prediction that you will become isolated from your social circle if you’re required to stop drinking and eating bad food with them in order to take control of your health? Is it an actual dude with a gun to your head!? (In which case, I give you permission to stop reading and go deal with that J ) Now Respond to Your Predictions! Whether our threats are real or perceived, we still need an appropriate response in place in order to eliminate the shit storm that comes with them. So once you’ve explored what’s going on in your own head and what’s pulling you back into your more primitive brains, it’s time to start thinking of some logical responses to your predictions. This means we can satisfy your reptilian and mammalian brains. And convince them that what we’re doing (the bigger goal we want to reach) is cool and we won’t be endangering our survival or connection to a tribe if we carry on. The thought of losing your job or a client, regardless of the state of the economy, is much less daunting and debilitating if you knew for certain you were guaranteed to get a new one. How else could you cover your bills and prevent losing your house, etc. while still giving you time to work towards your dream? Can you communicate what you’re trying to do with your ‘tribe’ so they understand and get on board? Or where else can you go to engage with a new tribe? How can you kick the shit out of that dude with a gun to your head? And Create AIR with Your Goals Once you are in the human brain, achieving goals in all areas of our lives becomes so much easier. Remember that Pre-Frontal Cortex from earlier? We use our right PFC (commonly referred to as ‘the right brain’) for more creative tasks and dreaming up goals and visions. While the left PFC then comes along and looks at more logical steps to actually move forward to achieve the goal or vision. You come up with the goal, work out the steps necessary to achieve it, and, because you’re no longer in threat, you find it easier to actually go and do the shit that you need to do. Personally, I like to use AIR with goal setting. Or more specifically… Attention – Intention – Repetition. Where are you applying your attention? What is the specific goal or task to focus on? Why are you doing it? What is the reason behind achieving this goal? How will it serve you? And how can you create repetition of what needs to be done to create habit? Repetition Stems From Enjoyment Now I know that repetition and habit building is easier said than done. So many of us commit to various things that require habit, yet end up falling off the wagon at some point along the way. Habit creation is done via a part of the brain called the Basal Ganglia (BG). Once we’ve repeated something enough times it begins getting ingrained into the BG, which means it becomes almost automatic and an automatic response. This can take a long while. But there is a way to ‘hack’ (sorry, I hate that word) our ability to store new habits in the BG. And that’s through enjoyment. When we actually enjoy a new habit… it sticks. So rather than trying to use willpower and force yourself to do shit you don’t really want to do because someone told you it’s the ‘best’ way to do it, ask yourself: How can I make this enjoyable for myself? Maybe you’ve been told the ‘best’ way to build your business is by using Facebook ads. But if you absolutely hate the thought of messing around with those things and would find more joy doing it a different way, then that is your ‘best’ way. It works in any area of life – health, nutrition, business, spirituality, relationships, anything! Because you will never build a life you love by forcing yourself to do things you loathe. The Take Away I know this has been a long post. But I really wanted to get across to you just how powerful this stuff can be for helping you get out of your own way and be successful and happy in your life. And to be fully honest, it’s very difficult to do this work of threat identification and understanding on yourself. Because it’s hard to see a threat for what it really is, think logically and truly understand it when our brain is in that fight/flight/freeze mentality. (By the way, approaching life from a position of threat elimination is an underlying factor throughout my coaching process. It’s always easier to see and think logically about other people’s threats than our own!) Regardless of all this, the key things I want you to take away from this is that it is extremely difficult (and nigh on impossible) to achieve a long-term goal with our truly desired result while in threat. So the way to truly living a life on your terms is to understand and process the threats or perceived threats showing up in your life. And to focus on enjoyment when it comes to building happiness bringing habits in our life. Take a listen to the podcast episode for this blog post via the player at the top. Or head over to iTunes and subscribe there for Apple lovers, and over on Stitcher for non-Apple peeps. Love, Laughter & Light, Mike P.S. If you haven’t done so already, click here to join my Facebook group and engage with all the other dudes and dudettes in the Enlightened Entrepreneurial Badasses tribe!

Welcome to Real Fast Results!  We have a great show lined up for you today.  I have my good buddy, and mentor, Mr. Mike Stewart.  We’re here to chat about something that’s cutting edge.  If you want to develop your business so that you are “head and shoulders” above what your competitors are doing, or are willing to do, then you’re in the right place.  Throughout this episode, we’ll be talking about building up your platform, your list, and the ways that you connect with the market you serve.  More importantly, you’re going to learn how to go about doing this with live video! Mike Stewart has over 40 years of commercial/television experience and production.  He definitely knows how to produce quality television.  I really do appreciate Mike taking the time to help share his expertise with us. Take it away, Mike! Embrace Live Video My passion is helping the world understand how audio and video is now being transmitted into people’s pockets.  The result that I feel people should take away from this podcast is that getting content to your community and your audience has never been easier or faster.  There’s also never been a bigger reach than there is today. You have to understand that when I got my start, there was no Internet to turn to.  We are living in a very exciting time when it comes to communicating with audiences, especially since the principles of television haven’t changed and the production standards haven’t changed.  The pipeline has changed.  Forty years ago, even if you had millions or billions of dollars that it took to pay for the technology and the team you needed to get your message heard around the world, most people wouldn’t even have had the opportunity.  Nowadays, for less than the cost of a few bottles of wine or a trip to a fine restaurant, you could broadcast your content, in high definition, to the world. Your message can simply fall into the pockets of individuals who can follow you, like you, trust you, and ultimately, become paying customers of yours.  That’s why it’s an exciting time, and it’s not about just live video either.  It’s just that the makers of this technology, such as Facebook, Periscope, and so forth, all see that this pipeline is the way that human beings should receive the content.  The Principle of Television says that once you have built an audience, then you have the ability to advertise, which in turn results in profits, connections, and business.  You should embrace live video.  It’s a powerful opportunity that is staring people in the face, and yet, most people don’t even realize that it’s there for the taking. Implementation Steps First and foremost, you need to understand that live video is based around mobile technology (i.e. Smartphones & tablets).  We’ve had online video for over 15 years now, but that required a desktop computer or a laptop.  Today, we have what’s called Smartphones, but let’s call it what it is.  It’s really a computer, but in fact, the Smartphones of today are 10 times more powerful than the computer that got people on the moon.  So, you’re carrying around an extremely potent device in your pocket.  Step 1 – Download Free Apps The very first step that you need to take is to download the free apps that will allow you start practicing. If you’ve never gone live before, this is a big road block.  You have to get over the fact that you’re looking into a camera and talking to people.  You’ll need: Facebook app Facebook Pages Manager app Periscope app Blab app YouTube Connect app There are a lot of players in this pipeline, but the principles of television are the same across the board.  In other words, they are the same ones that were started back in the 1940’s, when television became the new pipeline for media and advertising.  The great thing about this is that you no longer have to go out and buy millions of dollars worth of equipment.  You already own it. Not only do you have the world’s most incredible camera in your pocket, you’ve got the software given to you by companies like Facebook, YouTube, Google, etc.  So, get started by practicing and getting comfortable about being an expert and an authority in your market so that you can talk into the lens of a camera.  That’s Step #1, and you can start that right now at no cost.  If you are an entrepreneur and you’re not doing this, you’re missing the opportunity of a lifetime. Step 2 – Learn the Elements of Television Step number two is to learn the elements of television.  Anybody in the world could take a smartphone out of their pocket and start creating a selfie video.  However, to come across as a professional, you do need to know the elements of television, which are actually very basic.  You need to do a little bit of show-prep beforehand, and really think about the content that you’re going to create.  What problem are you going to talk about, and what solution are you going to share with your audience?  Every successful radio and television show since this industry began has had a staff of writers and production people. They also always had a system in place to ensure that they made the best show possible every time they did one.  On top of that, they constantly strived to improve what they were doing and up their game. Yes, it is possible for you to turn on your camera and just start talking, but you’re probably not going to build a very big audience this way.  In real television and radio, if your ratings are horrible, your show is going to get cancelled.  This is why it’s important to begin with some show-prep.  You need to think about specifics and make decisions accordingly.  For instance, you may decide that every morning you are going to do a live show at 9 am EST every Monday morning for 30 minutes, and each week you are going to have incredible content that completely blows people away, answers people’s questions, and provides them with great solutions.  The minute you finish one show, you’ll need to start prepping for the next one, and the next one, and so on. I like to study late night television.  They are constantly trying to have the best guests and the most awesome routines.  Further, they create elements that become familiar and are liked by their audience.  If you want to know how to do this in the best possible way, you’ll want to study highly rated television shows, and talk shows in particular.  Take a close look at what they are doing because it’s all based on principles that have been proven over the span of decades.  Johnny Carson created the same late-night television format that has worked for 50 years, and the reason it does work so well is because people like it. I was fortunate enough, in 1980, to produce a record for Ted Turner called “He Was Cable When Cable Wasn’t Cool.”  Ted Turner… They used to call him ‘The Mouth of the South’ because he was here from Atlanta.  A guy named Bob Neal and Ted Turner hired me to produce this record.  You can watch the video below. There’s about a 3-second clip of me when I was 25 years old. [youtube https://www.youtube.com/watch?v=9K0J12W0hcw?rel=0&showinfo=0] It was the 1980’s… a long, long time ago, but I was amidst hearing Ted Turner say something that we all need to pay attention to.  He walked into the session that night and he said,”‘You know what I’m going to do?  I’m going to build a 24-hour a day news channel and put it up on satellite.” And, I sat there as a 25-year-old and said, ‘”Who’s going to watch the news 24 hours a day?” I was young and dumb.  Ted Turner had had a vision for CNN way back then, and I just downplayed it.   You know,  TBS was Ted’s.  He bought the local TV station, Channel 17, which later became the Super-station, TBS.   And he said, “You know?  We’ve got over 7 million subscribers to WTBS.  That’s more than any local station in the United States.’” I remember going, “Wow! Seven million people can watch our local TV station.”  That didn’t mean they were watching… that means the reach through cable, satellite networks and cable TV subscribers were only 7 million people.  With podcasts, with live Facebook, with Periscope, you have a reach right now, every one of you, of 7 billion, plus, and growing. It took years of marketing and consistency to get people to start tuning into CNN.  It also took a lot of money, technology, and teams to make this happen.  The different elements of television were all implemented in order to make CNN the brand that it is today.  It’s imperative that you have a vision and that you plan out how to make that vision a reality if you want to create anything lasting out of all of this.  Back in 1980, Ted Turner had the resources, the money, and the team to reach the world via satellite.  That’s why it was called “Cable News Network”.  That was the pipeline that only wealthy people, like Ted Turner, could reach.  You can do it with a $50 microphone and a computer today. Great Content Is the Key It’s wonderful that this pipeline is now available to everyone.  However, you have to remember that it was the content that made the networks become hits.  It was the writing, the prep work, and the forethought.  They thoroughly thought about what their audience would embrace.  That’s what you need to take away from this.  The pipeline has been given to you for free, and the stars have come about using YouTube, podcasts, and so on. The new horizon is going live. There are two big benefits to going live.  The minute you’re done, your content is done, and you can build an audience.  Eight o’clock on Sunday nights, America used to tune into The Ed Sullivan Show.  People flocked by the millions to view this show because they knew that the show would have amazing content, as it did each and every week.  That’s just one of many examples that could be provided, but it does illustrate how a TV show can capture people’s attention so well and make completely devoted fans of them. You should strive to provide content that people can depend on and enjoy with each show you produce.  That means you’ll need to prep for your shows and you need to consistently deliver quality content.  If you’re not willing to commit to that, then the product that you produce won’t last.  It’s all well and good to play around and publicize silly, slightly entertaining content, like that which one sees on social media all of the time nowadays.  If you want business, however, you’re going to need to utilize some of the systems that TV has been following for years. How to Prep for Shows and Provide Consistency You’ve got to know your audience.  In television and radio, they use focus groups.  Basically, this is just a way to go about interviewing the audience you are targeting and asking them what it is that they want.  You can easily do this kind of thing online now.  You can email people and survey them to find out what they would like.  That’s show prep.  When you know what your audience wants, you can deliver those things with your content.  You might think that you already know what they want, but you may be wrong.  That’s why you need to survey them and ask them questions. The entertainment industry is a slightly different animal.  They use focus groups to try out different angles, and when they find a winner, everyone copycats it.  The information you are being provided today focuses on how business owners can use live streaming and other forms of video content to share their expertise and better reach their audience of potential clients and customers.  There was a “blab” that interested me.  An attorney was speaking with a social media personality.  The social media person was asking the attorney if it was legal to play music in his live streams.  This was a very good show, because it answered questions that people had about the legal aspects of copyrights. The makers of this show surely crafted the content around questions that people were asking, and addressing those needs was what made the show a hit with me and most likely the rest of the viewers that day.  In fact, the podcast episode that this very text is based upon addresses the questions surrounding why live video was so important in this day and age.  You can do the same with just about any topic.  Find out what people want to know, and then get an expert to answer those questions on your video, podcast, live streaming, etc. Live video is the fastest and easiest way to create content.  When you get good at going live, your content will be done in the speediest way possible.  As I mentioned earlier, I am big fan of late night television.  You can learn a lot by watching these pros.  I went to watch David Letterman about six times while they were shooting it. The main purpose I had for attending was to watch how these shows are made.  It took a team of 50 people, and these guys had the process down.  The best part about it was that if the show started at 4:30 pm, it was done by 5:30.  Since they pre-taped these shows, if something major got screwed up, they could stop and edit it out.  Still, 99 times out of 100, what happened within that 60-minute time frame was what aired that night in the show’s time slot. The magic of live television is that it’s fast and the content requires no editing.  The minute you’re done, you’re done.  Shows like this aren’t expected to be perfect, and late night television is never scripted.  Part of what’s so entertaining about it is that no one knows what’s going to happen.  The host has a series of questions, and if the people are good guests, the content will be good.  I recommend that you watch what people do on these successful TV shows and emulate that to the best of your ability.  It’s also very important that you prep well for your shows.  Just these two little tips will allow you to surpass a large majority of your competition. It’s also quite imperative that you stay consistent with your show, especially when it comes to how you schedule your episodes.  Of course, when and for how long you host your shows is totally up to you. However, I recommend having a show that’s no less than 15 minutes long, held once a week.  Remember, one of the reasons why The Ed Sullivan Show was so successful was because people knew it was going to come on at the same time each week, and people made sure that they were there to view it.  A big difference between one of these types of shows and one of your own is that you can monetize your own show better than CBS could back in the day because there’s much less overhead involved for you nowadays. Another advantage that we have today is that live streaming allows for more interaction.  You can’t really interact with most television shows, but with live streaming, you are able to submit questions, make comments, and even shape what goes on in the show to a certain degree.  You can even challenge what’s being said.  This helps to make these types of shows even more entertaining and informative. Types of Microphones A different type of advantage that we have today is that you can purchase studio-quality equipment very inexpensively.  A good place to find great microphones, in particular, is Sweetwater.com.  If you don’t have much of a budget, that’s okay.  You can still call a rep and let them know what your budget is.  There are so many different microphones out there, and you can find them available at all types of different price ranges.  Many of the inexpensive ones are still high-quality and can do just about as good of a job as the more expensive ones. Now, you don’t want to use a poor-quality microphone for your videos, live streaming, etc.  One of my favorite types of microphones is the Apogee iPad/iPhone mic.  It is built and designed to plug directly into your Apple mobile devices.  This microphone costs around $200, but it’s as good as any studio microphone I’ve ever used.  No matter what you decide to use, don’t skimp on buying a good-quality mic.  Again, there are some cheaper versions that work just as well as the more expensive ones, but you should really take some time to shop around and make sure that you are getting something that will give you the best quality sound. The iRig HD is also a quality mic that you can use.  You can plug it into your computer’s USB port or even into your iPad or iPhone.  One of the things that makes this particular mic so great is that it’s very forgiving, meaning that it really only picks up your voice, even if there’s a lot of background noise going on.  You know, you’re never going to eliminate that completely, but for the most part, your voice comes through clearly and a lot of the background noise is eliminated. How to Get Started Keep in mind that you don’t have to use a great microphone to practice.  The built in microphones on most smart devices are very good.  One thing that you might try is practicing on Facebook Live because you can do this by yourself and not have to go public until you get comfortable.  You can start right now by using your smartphone and Facebook Live to practice.  Also, if you don’t have a business page on Facebook, you should build one today.  It’s okay to use your regular profile to be social, but you’ll need a business page if you want to be professional.  Then, you can start streaming live to that page or to a closed business group for practice. Practice privately and look at your results.  You can also practice in front of an open group or send your streaming video to an event page, if you like.  All of these things are free to use on Facebook, and if you send your streaming to a closed group or a business page with no one on it yet, you can practice privately.  This is a great way to start.  For your first step, you’ll want to get the Facebook Pages Manager app so that you can set up a business page and practice live streaming to it. The Facebook app is a wonderful app to use for this because it allows you to switch between the cameras in your phone.  A mistake that people make a lot in their live streaming is that they are constantly on camera.  That’s not quality filming.  If you’ve ever paid attention to the camera work as you watch TV, then you know that the visual is constantly changing, even on talk shows and the news.  The cameras never stay on the same image for more than 10 seconds.  Our eyes get tired of seeing the same image for any longer than that, so you should always switch between images and angles every 7-10 seconds, at the most.  That’s a television principle that you need to follow. When you are filming with a mobile device, you should never hold it in your hand as you do so.  Keep that in mind as well.  Use some sort of selfie stick, tripod, or mount.  It’s okay to take a selfie photo, but selfie videos look unprofessional.  When you try to hold a camera as you’re filming, it shakes too much.  This is true for even the steadiest-handed people.  You don’t want to make your audience members nauseous, so get some sort of mount for your camera.  These are dirt-cheap and can help you to make much better-looking videos.  One tool that you might try is the iPad Tablet Mount.  You can attach any tablet to this tripod, regardless of the size. Part of your prep-work is going to be setting up a nice background for your shoot.  You can shoot your video or live stream recording in an office setting or something like that, but it needs to be clean and well-lit.  You should have lighting on your face, and there shouldn’t be too many shadows lurking in the background.  Again, you should also be free of the camera you are using, not trying to hold it yourself.  You really can just use your cell phone to do this sort of thing, if you’ll just invest in a couple of little tools to make your video quality a bit better. Again, all of this advice is based upon television principles that have been around since the 40’s.  There are five elements of television that I like to teach people.  If you’re not using these, then your videos will be lower quality than most television programs.  The elements you need to apply are: Changing Scenes – Never focus on a single image for any length of time. Watch 60 Minutes. When someone talks, the camera switches to the next guy, and then it goes back to the interviewer.  After that, the camera may move to a cutaway shot.  The view is constantly changing. Good, Close-Mic Audio – Many people make the mistake of being too far from the microphone, and this makes the audio sound poor and echoic. Lower Third Text – This just means that any text you use should be located within the lower-third portion of the screen. Music – You should include theme songs, musical transitions, and the like in your videos and streams. The only trick to this is that you have to use royalty-free music or music you have a license to. Sound Effects – People forget how powerful sound effects can be. Things like the chirping of crickets at night are little things that no one pays attention to, but subliminally at least, they make a difference.  Movie and television producers painstakingly take the time to create that illusion of reality with sound. There are ways that you can include all five of these in your live streams in order to make the best-quality content possible.  If you weren’t aware of these things, now you are.  You can’t say that you didn’t know about them. Connect with Mike You can actually go to MikeStewartPodcast.com.  Mike’s podcast is all about audio and video strategies that people can use to make better audio and television for the Web.  Also, Mike Stewart, Jeff Herring, and Daniel Hall all did a webinar together where they talked about a lot of this same stuff.  During the webinar, these men demoed several different apps.  You should check this out if you’re interested in learning more about how to create live streams professionally. Daniel's Real Fast Results Tips: Live Video Study late night talk shows Practice using the Apps Mike recommends Prep for your show Invest in a good microphone How To Do Live Video Training [youtube https://www.youtube.com/watch?v=9njt-By2yzQ?rel=0&showinfo=0] Click Here For More Info   Resources Free Apps: Facebook app iOs Click Here  | Android Click Here Facebook Pages Manager app Periscope app Blab app YouTube Connect app (still in the development as of publication date) Video Equipment: Sweetwater.com iPad Tablet Mount Recommended Microphones: Apogee iPad/iPhone mic iRig HD Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

What does it take to build a large audience and inspire them to PAY YOU to be a part of the community you've built WITH THEM? On today's episode we are thrilled to dive deep into the world of media, personal branding, and the power of strategic partnerships with Mike MacDonald. As one of the founders of Earn Your Leisure, he knows first hand on what it takes to build your personal brand to create lasting impact! We dive into : -