Eat Blog Talk | Megan Porta

Sarah Franklin from Lulu teaches us how to turn our content into professional-quality books that build our brand and create new revenue streams. Sarah is the Public Relations Manager for Lulu.com, the publishing and print on demand company started in 2002 by Red Hat Founder Bob Young. Her primary role is to educate creators about the benefits of Lulu. With over 16 years experience in the publishing industry, Sarah is passionate about helping authors find ways to connect with their audience. In previous roles, she led author public relations campaigns and coached many more in preparation for their book launches. She lives in Raleigh with her family. Publishing a cookbook does not have to mean chasing a traditional book deal or managing inventory from your garage. Sarah shares how food bloggers can use Lulu's print-on-demand platform to create beautiful, flexible products without the hassle. From simple PDFs to polished spiral-bound books, this episode will help you see your content in a whole new light. Key points discussed include: - Cookbooks increase your authority: A printed book helps establish your expertise and leaves a lasting impression on your audience. - Print on demand keeps things simple: Skip the upfront investment and sell only when someone places an order. - Customize every detail: Choose your format, binding, paper type, and more to match your brand and audience preferences. - You can start small: A holiday collection, themed mini book, or even a recipe calendar is a great way to begin. - Revenue stays in your hands: You keep the profits instead of splitting them with publishers or distributors. - Publishing is easier than you think: All you need is a PDF of your book and cover, and Lulu provides templates to guide the process. - Marketing starts early: Build momentum before launch with pre-release buzz, giveaways, and local media outreach. - You are qualified right now: You do not need permission or a giant audience to publish something valuable. Connect with Sarah Franklin Website | Instagram

When nothing seems to be working despite all your effort, the secret may not be doing more, it may be letting go. Discover how loosening your grip allows space for guidance, clarity, and miracles to flow in. Sometimes life throws us into seasons where no matter how much effort we put in, nothing seems to move forward. I've been there, and recently I had to remind myself of the power of letting go. Clinging tightly can feel like control, but it often keeps us from receiving the answers and blessings we need. In this episode, I share tools and perspectives that helped me loosen my grip and trust that life is unfolding exactly as it should. Action Plan: - Notice where you're gripping too tightly: Pay attention to areas in your life where you feel white-knuckled and overly controlling. - Try visualization tools: Use a balloon or shelf visualization to release what isn't yours to control. - Create a trust archive: Write down past experiences where letting go brought the outcome you needed. - Practice physical release: Open your hands, breathe deeply, and affirm “I release this. It is handled.” - Journal for clarity: Ask yourself what you're still trying to control and what it would feel like to trust deeply right now. More from Megan YouTube | Website |  Instagram

Megan chats with Ty Kilgore about why most SEO strategies fail and what it really takes to see lasting traffic growth in 2025 and beyond. Ty Kilgore is your go-to SEO and Digital Marketing guru with over 16 years of experience under his belt! Ty is all about getting results, having successfully boosted rankings for more than 1000 sites across 40+ industries, including big names like Verizon, Dell, and Mary Kay. In 2018, he founded Everything Digital Marketing to share his passion and help small business owners navigate the often-confusing world of SEO. When he's not diving into SEO strategies, you'll find him enjoying life in sunny Austin, Texas, with his three amazing kids and his wife. Feeling stuck in an SEO rut? You're not alone. Ty delivers a must-hear reality check on what's working in SEO today, what's outdated, and how to rebuild your strategy with precision. From content formatting to intent-based keyword research and the impact of AI overviews, this episode is packed with actionable insights and mindset shifts that will reignite your traffic game. Key points discussed include: - AI overviews aren't the end: Learn which types of content will thrive even as AI summaries take over simple search queries. - Your domain rating matters: Understand how your DR impacts how many changes your posts need to rank and why lower DR sites need deeper optimization. - Intent is everything: Stop chasing keywords that won't convert, focus on what real people are actually searching for. - Format your posts like a pro: Mobile readability, F-pattern eye movement, and bolded content all play a role in engagement and rankings. - Stop writing like a textbook: Inject your POV in the first few sentences to stand out and keep readers scrolling. - Update with strategy, not guesswork: You need more than a few keyword tweaks, Ty breaks down a system of "levers" to test and refine. - Video gives you an edge: Use YouTube shorts and embedded video to boost visibility and authority in the SERPs. - Don't give up too soon: SEO recovery often happens after a core update, your job is to prep the content so it's ready when it counts. If You Loved This Episode… You'll love Episode 713: Will Google Kill Your Blog? The New Rules of SEO, Content, and Audience Growth With Ryan Robinson Connect with Ty Kilgore Website | Instagram | Facebook

Megan chats with her husband Dan about the unexpected moment that sparked her memoir and how a decade of RV travel inspired the story she needed to tell first. Dan Porta is a team builder at heart, currently growing Strategic Partnerships for Eat Blog Talk and further developing in-person events. With past experience in educational travel, Dan has cultivated a passion for bringing people together and facilitating positive learning experiences where meaningful connections can flourish. It's all about other people. This episode dives into the deeply personal, wildly entertaining journey behind Megan's upcoming memoir. After years of wanting to write a book, it wasn't until she unplugged from work completely that the right story emerged. From Montana storms to family campfires, Megan shares how storytelling, self-discovery, and seasonality aligned at just the right time to bring this project to life. Key points discussed include: - Unplugging creates clarity: Taking a real break from work and noise can unlock ideas you did not know were waiting. - Let the project find you: When something feels off, it might not be time yet. When something feels right, take action (don't put it off, otherwise it may never happen). - Follow the creative flow: Some projects do not need a plan, just space, trust, and consistent action. - Write your story before your strategy: Sometimes personal truth needs to be told before you can teach others how to find theirs. - Embrace emotional resistance: The parts of a project that feel hardest to write are often the most meaningful. - Make space for your next thing: Restructure your schedule if needed, aligned creative work deserves a seat at the table. Megan's Substack

I explore six powerful lessons from taking nearly three weeks completely unplugged from work, showing how presence, rhythm, and intentional boundaries can bring peace and clarity to life and business. This summer's three-week RV trip with my family changed me in ways I didn't expect. I unplugged more deeply than I ever have since starting my business in 2010, and it was a complete reset for my mind, body, and spirit. In this episode, I'm opening up about the powerful lessons I brought home from that stillness, things about trusting my body, honoring my natural rhythm, and letting go of what doesn't serve me. My hope is that you'll find inspiration to create your own space for rest and clarity, no matter how long you can step away. - Listen to your body: Pay attention to physical and emotional signals, they're guiding you toward alignment, not working against you. - Honor your natural rhythm: Protect the pace that fuels your best energy and creativity, making it non-negotiable in your schedule. - Recognize the life you already have: Notice the moments that feel like your dream life and intentionally create more of them now. - Let go of being everything to everyone: Release the urge to hold everything together for others and prioritize what supports you back. - Redesign your work habits: Set tech boundaries that protect your energy, like limiting email checks or removing autopilot social media scrolling. More from Megan YouTube | Website |  Instagram

Lauren Less teaches us about embracing rest, setting boundaries, and cultivating a healthier, more sustainable mindset as a food blogger. Lauren Less combines her passions for food and helping others by creating a space where people can find allergy-friendly recipes, chronic illness support, non-toxic lifestyle suggestions, and health and wellness tips. She discusses everything from fitness with chronic illness to tips for traveling with food allergies and everything in between. This conversation is a refreshing reset for creators caught in hustle culture. Lauren brings her unique blend of food blogging experience and therapeutic training to the table, sharing tangible strategies for slowing down, prioritizing wellness, and doing business on your own terms. If you've ever felt burnt out, stuck in comparison mode, or guilty for taking a nap, this episode will feel like a permission slip to breathe. Key points discussed include: - Hustle doesn't equal success: Lauren shares how slowing down helped her create better content and protect her health. - Boundaries are your best tool: From deleting email apps to skipping events, learn how small changes lead to big clarity. - Time off won't tank your blog: Stepping away can actually boost performance and engagement. - Outsourcing changes everything: Hiring even minimal help can free your time, creativity, and peace of mind. - Your values should guide your business: Knowing what matters most helps you make smarter, more aligned decisions. - Comparison kills creativity: Turn jealousy into inspiration by observing, learning, and cheering others on. - Rest is productive: Sleep, naps, and screen-free time aren't indulgences, they're fuel for longevity. - Start before you're ready: Perfectionism keeps your best work hidden. Just start, improve later. Connect with Lauren Less Website | Instagram

Ethan Monkhouse from Naviro teaches us how to use AI to grow an intentional audience, create tailored content, and stop wasting energy on the wrong metrics. Ethan Monkhouse is a London-based behavioural systems engineer and co-founder of NAVIRO, an AI platform built to help creators identify and monetize their highest-value audience segments before they even follow. With a background in high-performance ad strategy for brands like Lexus and Audi, Ethan now helps digital entrepreneurs - including food bloggers - turn passive traffic into superfans and revenue. His work blends psychology, automation, and creator-first systems that scale without burnout. If you're overwhelmed by social media, tired of guessing what your audience wants, or unsure how to make digital products that actually sell, this episode is for you. Ethan breaks down how to use AI-driven tools to gain clarity, automate the data-heavy parts of audience building, and get your content in front of the right people without burning out. Key points discussed include: - Perception drives growth: Learn how Naviro helps you identify how your audience truly sees you and why that matters more than your intentions. - Leverage personality conflict: Why different personality types between you and your followers can actually boost engagement. - Pattern interrupts that work: Discover how unexpected content mismatches can hook the right people in powerful ways. - Smart content from your best posts: Use AI to analyze high-performing content and replicate success with less guesswork. - AI that sounds like you: Ethan explains how Naviro creates custom AI tools that match your voice and tone for authentic social posts. - Quiet fans = best customers: Why the followers who aren't liking or commenting might be your most valuable and how to activate them. - The TikTok testing method: Find out how to test offers fast and affordably before scaling to other platforms like Meta or X. - Batch content = sanity saver: The simplest (and most effective) tip Ethan gives for staying consistent and avoiding burnout. Connect with Ethan Monkhouse / Naviro Website | Instagram

Miracles often begin with a simple act of asking—done with trust, openness, and the belief that something beautiful is already on its way. Today we're diving into a topic that's so close to my heart—how to ask for miracles and expect them with confidence and calm. I'll share a very personal story about a moment when I asked for a miracle and received an answer in the most beautiful and unexpected way. If you've ever wondered whether it's okay to ask for something bigger than yourself, this episode is your permission slip. Action Plan: - Ask from a place of surrender: Let go of the “how” and lean into trust. - Recognize the quiet miracles: Peace, clarity, and inner calm are often the signs you've been given what you need. - Believe you're worthy of divine support: Your desires are not silly—they're sacred. - Expect with joy, not tension: Hold space for goodness without gripping tightly. - Write it down and walk in belief: Declare your miracle, then live as though it's already unfolding. More from Megan YouTube | Website |  Instagram

Megan chats with Ryan Sparzak and Becca Mills about why in-person retreats offer food bloggers a unique blend of connection, creativity, and clarity you just can't find online. Becca Mills is the recipe developer, writer, and photographer behind Fork in the Kitchen, a food blog dedicated to approachable, flavor-forward vegetarian recipes. She's passionate about making meatless meals feel effortless and exciting for home cooks of all skill levels. With a background in education and a love for sharing the “why” behind the recipe, Becca empowers her audience to cook with confidence, without relying on hard-to-find ingredients or meat substitutes. Outside the kitchen, she's usually sipping a homemade latte, playing with her dog Basil, or soaking up the sun on her paddleboard. Ryan Sparzak is the creative force behind Cookery Amendola, where he works alongside his mother to craft memorable dining experiences tailored to each guest. Inspired by his parents—his mother's heart in the kitchen and his father's love for gathering. Ryan grew up appreciating the magic that happens around the table. His passion for elevated culinary experiences was sparked during his first unforgettable meal at Barbara Lynch's No. 9 Park, where he discovered the power of storytelling through food. Today, Ryan brings that inspiration to life, using local, seasonal ingredients to create dishes that honor tradition while offering something deeply personal. At Cookery Amendola, each plate is a story, celebrating flavor, connection, and the joy of sharing a meal. What makes the Eat Blog Talk retreats so unforgettable? Becca and Ryan share behind-the-scenes insights from past events and delves into why showing up in person can completely transform your blogging business. Whether you're thinking about attending or just curious about what really happens at these retreats, you'll love the mix of fun, flavor, and inspiration. Key points discussed include: - The power of in-person connection: Discover why attending a retreat is a totally different experience than an online mastermind. - Food that fuels creativity: Ryan's personalized menus elevate every retreat - think seasonal, sensory, and yes, even gluten-free Detroit-style pizza. - Magic in the margins: From late-night snacks to conga lines and spontaneous ice cream runs, the unscripted moments often become the most meaningful. - A space to reset and refocus: Learn how the fall retreat offers a much-needed pause from overwhelm and a way to recalibrate your business with clarity. - Behind the chef's process: Hear how Ryan crafts every meal around attendee tastes and how his mom helps pull it all off behind the scenes. - Comfort is the vibe: Think Victorian mansions, pajamas-all-day masterminding, and Trader Joe's candy at your fingertips. - Why collaboration trumps competition: Retreats attract all levels of experience, but everyone leaves feeling like part of the same creative tribe. - What consistent action really means: Ryan shares the one takeaway he keeps hearing, and applying, in his own entrepreneurial journey. If You Loved This Episode… You'll love Episode 307: Transform Your Business Through In-Person Blogging Retreats with Melissa Erdelac Connect with Becca Website | Instagram Connect with Ryan Instagram

Emily Baksa teaches us how to confidently sell low-ticket digital products by shifting our mindset, simplifying strategy, and making the most of our email lists. Emily Baksa is a copywriter and marketing strategist who helps food content creators gain creative and financial freedom so they keep loving what they do. She helps her clients create more time, money, and ease through a diversified content strategy that boosts traffic, builds community, and generates independent revenue streams. Inspired by the chefs she worked alongside during her six years in hospitality, she launched her business to help creatives like them thrive. She has since partnered with over 20 food content creators, establishing herself as an industry leader and featured speaker at events like the Tastemaker Conference. Learn how to build sustainable income with digital products, why mindset is your biggest hurdle, and how to confidently step into the role of “salesperson” without feeling salesy. Emily breaks it all down with practical, proven strategies for getting more eyes (and buyers!) on your offers. Key points discussed include: - Selling is serving: Shift your mindset from “selling is scary” to “selling adds value” - it's about helping your audience, not manipulating them. - Start small, succeed big: Low-ticket digital products ($5 - $20) are powerful revenue generators when sold through a well-nurtured email list. - Copywriting that connects: Effective sales emails lean into emotion, transformation, and storytelling - not a boring list of features. - Ditch perfectionism: Your first launch won't be perfect, and that's okay - launching messy is better than not launching at all. - Email is your secret weapon: Use segmentation, intentional sequencing, and opt-outs to create email funnels that convert without overwhelming your list. - Reframe unsubscribes: Losing the wrong people from your list is actually a win - it makes space for the ones who truly want what you're offering. - Confidence compounds: The more you sell aligned products, the easier and more natural it becomes. Practice builds belief. - Your value is real: Stop giving everything away for free. Your work is worth more than a free blog post - it's time to charge for convenience, curation, and expertise. Connect with Emily Baksa Website | Instagram

Saying no can feel uncomfortable, but when done with love and intention, it becomes one of the most powerful ways to honor your energy and create space for what truly matters. I know how hard it can be to say no—especially when you're someone who wants to show up, perform, and please. But here's the truth: when we say no to what drains us, we create space for joy, alignment, and our true selves to shine. In this episode, I'm sharing my own journey of learning to release guilt around saying no and how doing so made me feel lighter, freer, and more whole. Action Plan: - Honor your body's whispers: Fatigue and tension are signals, not glitches—listen and respond with care. - Let go of what no longer fits: Release outdated roles or expectations to make room for the real you. - Choose alignment over logic: A choice that feels right may not always make sense on paper—and that's okay. - Trust your inner signals: When joy fades or your breath shortens, it's time to reassess what you're saying yes to. - Set loving boundaries: Boundaries aren't barriers—they are invitations for peace and clarity. More from Megan YouTube | Website |  Instagram

Megan chats with Jessie from Life as a Strawberry about strategic hiring, thoughtful systems, and what it really takes to grow a food blog into a thriving, values-driven business. Jessie Johnson is the founder of Life As A Strawberry, a food and recipe site that shares well-tested recipes for weeknight comfort food. Her team is known for breaking complicated recipes and techniques into accessible, easy-to-follow action steps. Jessie grew up working in catering and community kitchens, and spent her academic career studying sustainable food systems and food security. After grad school, Jessie went full-time with Life As A Strawberry and never looked back. Today, Life As A Strawberry is a full-fledged media company with multiple verticals - including Everyday Artisan Bread, an online bread-baking course - and team members across the country. This episode is packed with gold for food bloggers ready to level up—from creating sustainable systems to building a team that supports long-term success. Jessie gets real about burnout, hiring with intention, onboarding like a pro, and why “should” isn't always a good enough reason. Whether you're still flying solo or scaling a business, you'll walk away with fresh motivation and practical tools. Key points discussed include: - Time tracking tells the truth: Find out what you're really spending time on. - Your first hire matters most: How to choose—and afford—the right support. - Teams cost more than you think: Jessie breaks down the hidden expenses. - Content planning can spark joy: Use her “Model T” system to balance strategy and fun. - A “no list” saves your sanity: Protect your time by deciding what you won't do. - Onboarding isn't an afterthought: Create systems once—then hire with ease. - Letting go unlocks growth: Even when it's work you love, it might be holding you back. - Ignore the rules: Jessie built success without Instagram, and you can too. Connect with Jessie Johnson Website | Instagram

Want more clicks from your pins? It starts with understanding what “fresh content” really means on Pinterest today. In episode 722, Laura Rike teaches us how to use fresh pins, vertical video, and smart AI practices to grow our reach and stay ahead of Pinterest's evolving algorithm. Laura Rike is a Pinterest Strategist and owner of SimplyPintastic® who helps entrepreneurs and content creators increase online sales and sign more clients with the power of Pinterest utilizing organic methods and scaling with ads. She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily. Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse and Ecamm Network. Get practical tips for creating pins that perform, without falling into outdated habits or risky shortcuts. Key points discussed include: - Why video pins still matter: And how to make them work with minimal effort. - What “fresh pins” actually are: It's more than swapping out text. - The best pin sizes to test now: Layout and dimensions that catch eyes. - The truth about AI-generated images: What's safe (and what's not) on Pinterest. - AI copy? Yes—but do this first: Use it smartly without harming performance. - You can stop stressing over schedulers: Which ones to use and why it no longer matters. - How to revive older content with ease: Use collages, roundups, and strategic repins. Connect with Laura Rike Website | Instagram

Learn how to intentionally step into the next chapter of your life and business with clarity, courage, and self-trust. It's my birthday week—woohoo! And birthdays always make me reflect, so I'm getting a little deep in this episode. If you've been feeling like you're stuck or ready for change, this one's for you. Your next chapter is waiting, but you have to pick up the pen and write it. Let's talk about how to do that with clarity and purpose. Action Plan: - Reflect honestly on the past year: Look at what felt great, what didn't, and what lessons you're taking forward. - Get clear on what you want next: Define the next chapter based on your values, not outside expectations. - Release limiting stories: Identify and rewrite beliefs that are keeping you small or stuck. - Make small, consistent shifts: Don't wait for a big moment—daily intentional actions will build your new story. - Own your role as the author of your life: Trust yourself to write this next chapter—even if you feel uncertain. More from Megan YouTube | Website |  Instagram

If your Pinterest strategy hasn't evolved in years, it's time for a reset. In episode 720, Megan chats with Pinterest expert Laura Rike about how to revive your traffic by updating board names, rethinking old pins, and adapting to Pinterest's current algorithm. Laura Rike is a Pinterest Strategist and owner of SimplyPintastic® who helps entrepreneurs and content creators increase online sales and sign more clients with the power of Pinterest utilizing organic methods and scaling with ads. She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily. Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse and Ecamm Network. Learn how to ditch outdated strategies, fix your boards, and make Pinterest work for you again in 2025. Key points discussed include: - Pinterest traffic isn't gone—it's just hidden: Discover what's really happening in your analytics. - Board names make or break reach: Why generic or branded board titles don't cut it anymore. - The legacy pin myth: Old pins need fresh designs to stay effective. - Are Pinterest ads worth it?: When to invest—and when to hold off. - Collage pins are a game changer: A new format that makes repurposing content easy. - Small tweaks, big wins: How regular board audits can improve visibility fast. Episode resources  Connect with Laura Rike Website | Instagram

In episode 719, Ella Padilla Mitchell shares how food bloggers can stay on top of food trends to create content that resonates and drives engagement. Ella is the hungry brain behind Eatin With Ella, a food and travel brand where she documents everything from street eats in Hong Kong to secret pasta spots in Seoul. She creates content that makes people say “I need that in my mouth now,” and she's not afraid to hop a plane (or just a Phoenix freeway) in the name of flavor. She's built a following by keeping it real, fun, and full of carbs—with a side of good lighting and better vibes. In this episode, you'll learn how to spot, leverage, and creatively adapt food trends to grow your online presence and connect with your audience on multiple platforms. Key points discussed include: - Spot trends early by scrolling TikTok: TikTok is usually where food trends originate before making their way to Instagram or Facebook. - Leverage curiosity and engagement: If a viral video sparks questions in the comments, that's your cue to create a recipe or offer insight that adds value. - Translate trends into blog content: Don't just stop at social media—turn viral ideas into structured, accessible recipes on your blog with clear measurements. - Use SEO strategically: Incorporate phrases like “viral TikTok recipe” or “copycat [creator's name] dish” to capture what people are actually searching for. - Ask locals when traveling: When seeking foodie gems abroad, Ella recommends asking locals, exploring Reddit, and watching Anthony Bourdain episodes for authentic finds. - Post imperfect content consistently: Let go of perfectionism - showing up regularly—whether you're polished or not—is how you open the door to exciting opportunities. - Batch content to avoid burnout: Take advantage of creative bursts by batching content, so you can schedule posts and give yourself breathing room during low-energy periods. If You Loved This Episode… You'll love Episode 705: How to Build A Multi-Channel Brand Without Burning Out With Yasmin Henley. Connect with Ella Padilla Mitchell Website | Instagram

Discover how to find peace and purpose by accepting the natural ebbs and flows of your creative and entrepreneurial journey. Do you ever feel like you're not doing enough or that you've somehow lost momentum?Especially mid-year, it's easy to question everything. But what if you're not doing anything wrong? What if you're just in a different season—and that season is asking for slowness, rest, or reflection instead of hustle? Let's talk about surrendering to the moment and finding peace in where we are. Action Plan: - Acknowledge that you're not a machine: Your value isn't tied to constant productivity—rest and reflection are essential parts of growth. - Stop resisting the season you're in: Fighting against slow periods adds unnecessary suffering—lean into them instead. - Name your current season: Give it a title like “Rest” or “Rebuilding” to honor and legitimize it. - Adjust your pace intentionally: Repurpose content, schedule breaks, and give yourself permission to pause without guilt. - Trust that unseen growth is happening: Just like roots grow underground, your quiet season is setting the stage for future blooms. More from Megan YouTube | Website |  Instagram

In episode 717, Megan chats to Shawna Clark about how to tell a story through food photography using simple yet impactful prop styling techniques. Healthy Foodie Girl, We are a mother-daughter duo passionate about creating healthy recipes that are full of flavor and easy to make. We believe that eating well should be delicious and effortless. Together, they share lightened-up versions of favorite dishes, using fresh ingredients and simple techniques. Their goal is to inspire others to enjoy a balanced, flavorful approach to healthy eating. In this episode, you'll learn how to elevate your food photography with thoughtful props that add emotion, texture, and interest. Shawna explains how to style with intention—even if you're just starting out Key points discussed include: - Props tell a story: Use props to create mood, emotion, and visual interest that complements the food. - Start simple: Matte plates, smaller sizes, and herbs go a long way in making your photos more appealing. - Use what you have: Ingredients from the recipe can be great props—parsley, citrus, grains, etc. - Add texture and layering: Linens, vintage silverware, and wood add warmth and dimension to your scenes. - Think outside the box: Shawna shares how she uses wrapping paper, fabric, and even custom pottery in her shoots. - Plan around timing: For time-sensitive food like ice cream, prep your scene ahead of styling. - Create with intention: Take test photos, make adjustments, and let the photo evolve as you shoot. - Vintage and handmade props add depth: Seek out one-of-a-kind items from thrift stores, flea markets, or eBay to spark nostalgia and emotional connection. Connect with Shawna Clark Website | Instagram

In episode 716, Dianne Jacob reveals what it really takes to get your cookbook published—from crafting an irresistible proposal to standing out in a saturated market. Dianne Jacob coaches food writers on how to get a cookbook published, pitch freelance stories, start newsletters, and improve the quality and effectiveness of their writing. She specializes in book proposals. Dianne is the author of a multiple award-winning book on food writing, Will Write for Food: Pursue Your Passion and Bring Home the Dough Writing Recipes, Cookbooks, Blogs and More. She also co-authored two pizza cookbooks with chef Craig Priebe and has won awards for her food writing in such publications as The Washington Post, Food & Wine, and Lucky Peach. Dianne has judged cookbooks for the James Beard Foundation and the International Association of Culinary Professionals. She has also judged for a national magazine awards. Previously a journalist and newspaper, magazine and publishing company editor-in-chief, she writes a monthly free newsletter aimed at food writers.  In this episode, you'll learn everything you need to know about writing a cookbook proposal—from when to start, to how to structure it, to what publishers are really looking for. Key points discussed include: - Know when you're ready: You need a strong niche and an audience before jumping into a cookbook proposal. - Choose a compelling topic: Find your hook—what sets your content apart and appeals to your audience. - Do your research: Study the competition and understand how your book fills a unique need. - Structure matters: A well-organized proposal includes your bio, target audience, promotion plan, table of contents, and sample recipes. - Recipes must shine: Include a variety of high-quality recipes that showcase your skills—ideally around 10. - Voice makes a difference: A strong, clear writing voice can be the edge that sets you apart. - Your platform matters: A social media following isn't everything, but publishers want to see a strong online presence. - It's a business plan: Think of your proposal as a sales pitch—show that you understand the market and your brand. Connect with Dianne Jacob Website | Instagram

When frustration keeps showing up—in your business, your relationships, or just inside your own head—it might be time to look inward. In this episode, I share the mindset shifts that helped me stop blaming and start growing. This episode is a little humbling. I've been reflecting on some hard truths lately and realizing that many of the frustrations I experience point back to one thing: me. We often look outward for the source of tension, but what if the shift needs to happen inside us? Let's talk through five powerful mindset shifts that can help you let go of blame, reclaim your power, and soften into growth. Action Plan: 1 - Let go of being right: Opposing truths can exist; soften your stance and seek connection. 2 - Recognize other realities: Everyone sees the world through their own lens—don't take it personally. 3 - Lead with love: Even when triggered, choose softness over control. 4 - Build self-awareness: Notice your default reactions so you can change them intentionally. 5 - Choose responsibility over blame: You have the power to shift your energy and your experience. Connect with Megan YouTube | Website |  Instagram

Megan chats with Karissa Parrish from Ginger Snaps Baking Affairs about the three powerful blogging strategies she's embracing in 2025 that are moving the needle in her business. Karissa is the food photographer and recipe developer behind the dessert blog, Ginger Snap's Baking Affairs. She started her food blog in early 2020 with the number one goal of providing fellow home bakers with the confidence they need to bake up homemade and tasty desserts in their own kitchens. What started out as a hobby and needing a creative outlet outside of work and every day life has turned into a thriving and continually growing 5 figure business that allows her to stay at home with her son while still working on the blog. In this episode, you'll learn how narrowing your focus, updating existing content, and implementing a smart interlinking strategy can lead to increased traffic and a more aligned blogging business. Key points discussed include: - Content clustering is a powerful strategy: Karissa is narrowing her recipe categories to a handful of focused clusters like cupcakes, cakes, and frostings, helping her increase traffic and efficiency. - Updating old content is non-negotiable: Instead of letting older posts sit stagnant, Karissa revamps them with user-first formatting, stronger H2s, and keyword enhancements. - Interlinking strengthens your blog's structure: Smart interlinking throughout posts (not just at the end!) boosts SEO and helps readers find more value on your site. - Work smarter, not harder: Karissa now creates less new content and focuses more time on refreshing older posts, which is yielding better results in less time. - Let data and joy guide your niche decisions: She recommends blending Google Search Console insights with what genuinely excites you to decide what to focus on. - Build your authority through storytelling: Karissa adds personal background and expertise into blog posts and links back to her About page to build trust and relevance. - Mindset matters just as much as strategy: She reminds us that improving a little each day—even if that means taking a break—is key to long-term blogging success. Connect with Karissa Parrish Website | Instagram

Worried about SEO and AI changes in 2025? In episode 713, Ryan Robinson shares how food bloggers can adapt their strategy in a rapidly evolving digital landscape—one shaped by search shifts, AI tools, and new audience expectations. Ryan teaches 500,000 monthly readers how to start a blog and grow a profitable online business at ryrob.com. Co-founder of RightBlogger, a suite of 80+ powerful marketing tools for bloggers and small business owners. Recovering side project addict. In this episode, you'll learn why clinging to old SEO rules could be holding you back—and how to future-proof your blog with smarter content, evolving business models, and a mindset built for long-term success. Key points discussed include: - SEO is evolving—embrace the change: Expect SEO to shift as large language models (LLMs) redefine how people find content. - Focus on quality, not just traffic: Your audience may shrink, but the visitors who do find you will be more engaged. - Experiment constantly: Try new formats, topics, and tools to keep learning and adapting your content strategy. - Video is a huge opportunity: Real, authentic video content helps build deeper relationships that AI can't replicate. - Long-tail content is powerful: Optimize for specific, niche queries to stand out in AI-driven search results. - Diversify your income streams: Don't rely solely on ad revenue—explore memberships, products, and courses. - Your blog is your LLM training guide: AI models use your blog to understand your expertise—make it count. - Mindset matters most: View change as an opportunity to grow, experiment, and redefine success on your terms. If You Loved This Episode… You'll love Episode 708: AI is NOT a Threat - How to Use It to Revolutionize Your Blogging Workflow With Hanelore Dumitrache & Mariska Ramondino Connect with Ryan Robinson Website | Instagram  

If you've been moving through your days on autopilot and suddenly realize you don't quite feel like you anymore, this episode will gently guide you back to center with real, honest steps that worked for me when I needed them most. If you've ever hit a point where you feel totally disconnected from yourself, you are not alone. I recently found myself there after a super fun but unexpectedly exhausting trip, and I had to intentionally work my way back to feeling like “me.” In this episode, I share five things that helped me recalibrate and start moving forward again. I hope these ideas support you, too, when you feel off track. Action Plan: 1 - Stop and listen: Pay attention to the signals your body and mind are sending before they escalate. 2 - Remove what's misaligned: Say no to the things that feel heavy, even if they're small. 3 - Really, truly rest: Let go of the urge to push and give yourself time to recover. 4 - Offer yourself grace: Reframe negative self-talk with truths and compassion. 5 - Own your energy: Acknowledge your role in your overwhelm so you can choose differently going forward. Connect with Megan YouTube | Website |  Instagram

In episode 711, Megan chats to Candice Ward about smart and actionable strategies for content creators looking to work with brands in the ever-evolving 2025 landscape. Candice is a food photographer that has worked with brands like Crisco, In the Raw Sugar, Stone Wall Kitchen, Eagle Brand Milk and more. She is also a strategy and monetization coach for food bloggers and content creators that spent a decade in sales at Fortune 500 Companies, hitting massive quotas. Candice founded The Confident Pitch Program, helping hundreds of content creators monetize and scale their business strategically so they have more time to focus on being creative. She teaches a pitching method that has allowed her to make a full time income on a 10 hour work week, take 1 month off to travel with her family and have creative freedom to only say yes to clients that are in alignment with her brand. She lives in Seattle, WA with her husband and 2 boys. In this episode, you'll learn how to approach brands, pitch confidently, and stay relevant in a market that's moving away from traditional influencer metrics. Key points discussed include: - Brands want long-term relationships: Say goodbye to one-off deals—brands are now investing in ongoing partnerships with creators. - Small creators are thriving: You don't need a huge following to land a brand deal; engagement and value matter more. - Pitch with purpose: Stand out by sending customized, value-driven pitches rather than generic emails. - Leverage your strengths: Whether it's your blog, email list, or YouTube channel, focus on where you already perform well. - Position your offer strategically: Think beyond photos and blog posts—offer digital products, memberships, or UGC services. - Evolve with AI in mind: Adapt your messaging and brand collaborations to reflect a world influenced by AI tools and expectations. - Go beyond social media: Brands are hungry for access to niche audiences outside of the algorithm-heavy platforms. - Think like a marketer: Understand what brands need, and position yourself as the creator who can deliver results. Connect with Candice Ward Website | Instagram

In episode 710, Jessica Vogl shares her journey from corporate PR to full-time food blogging, including the mindset and strategies that helped her make the leap. Jessica Vogl is the face behind This Jess Cooks, where she shares simple baking and sourdough discard recipes. She also shares tips and tricks to help get your own sourdough starter up and running, so if you're in your sourdough era (or if you want to be!), then she's your person! Jessica is based in Chicago with her husband and son, and they recently bought a house that they are renovating. In this episode, you'll learn what it really takes to leave a secure career and dive fully into blogging. Jessica shares actionable steps, key mindset shifts, and how to tap into your existing skills for a smooth transition. Key points discussed include: - Create a structured exit plan: Jessica explains how a 6-month roadmap helped her transition from corporate life to blogging. - Leverage your existing skills: Repurpose your corporate or professional experience—like marketing, PR, or photography—into freelance or blog-related gigs. - Explore creative side gigs: Don't rely solely on ad revenue; Jessica found early success with freelance food photography and consulting. - Build support and accountability: Get your partner and inner circle on board before making the leap. - Give yourself a test window: Jessica committed to trying blogging full-time for one year with clear financial goals. - Implement systems early: Adding structure to her days post-corporate life helped Jessica stay productive and avoid burnout. - Embrace mindset growth: Overcoming “newbie” thinking and believing in her value was crucial to her success. - Stay open to learning: Whether it's a new skill or business challenge, Jessica emphasizes the importance of ongoing education. Connect with Jessica Vogl Website | Instagram

Today we're diving into something that has truly changed the way I operate in both business and life: boundaries. But not just any boundaries — sacred ones that help you stay aligned with your purpose and energy. Trust me, learning to honor this practice has been life-giving, and I want to share what's worked for me. Setting boundaries isn't about pushing others away, it's about respecting your values by evaluating opportunities, learning to say ‘no' and making sure your calendar aligns with your energy. Action Plan: - Misalignment has a cost: Staying in the wrong situations drains your energy and purpose. - Sacred boundaries protect what matters: They're about honoring your truth, not pushing people away. - Watch for warning signs: Dread, resentment, and overcommitment signal a need for - boundaries. - Boundaries unlock magic: Saying no creates space for aligned, energizing opportunities. - Use simple boundary tools: Pause before saying ‘yes', check in with your body, and lean on your values. - Choosing yourself is powerful: Boundaries aren't selfish—they're essential for impact. Get in touch with Megan below. YouTube | Website |  Instagram

In episode 708, Megan chats to Hanelore Dumitrache and Mariska Ramondino about using artificial intelligence to streamline workflows, understand your audience, and create a more impactful blogging business. Hanelore Dumitrache Hanelore Dumitrache is a food blogger, tech entrepreneur, AI educator and author. Her work tries to bridge the gap between technology and the blogging world. As the founder of Whimzi AI, she's currently developing AI-driven tools for food bloggers and content creators. Her food blog SugarYums focuses on East Asian street food and desserts.  Mariska Ramondino Mariska Ramondino is an international fiscal tax lawyer turned business consultant and now a food blogger with a consulting business on the side. Through her blog, she shares her passion for nutritious home-cooked meals and a more balanced lifestyle. She also offers writing and consulting services for fellow bloggers. Additionally, Mariska is a partner and co-founder of Whimzi AI, a tech-driven company providing custom AI solutions and AI-powered analytics for food bloggers. In this episode, you'll learn how to harness the power of AI to save time, make data-driven decisions, and deliver better user experiences on your blog. Hanelore and Mariska share their favorite strategies, tools, and mindset shifts to help you move past fear and use AI to grow a smarter, more efficient blogging business. Key points discussed include: - AI isn't a threat—it's an opportunity: Embracing AI can help food bloggers develop more well-rounded businesses and better serve their audiences. - Start by identifying what you don't love doing: Use AI to take over repetitive or tedious tasks like writing pin descriptions, social captions, or analyzing data. - Analyze your data with ease: ChatGPT can interpret your Google Analytics and ad reports to surface trends, content gaps, and monetization opportunities. - Build authority through topic clusters: Use AI to identify your strongest-performing content and build strategic clusters to boost topical authority and improve EEAT. - Use reader questions to fuel content ideas: Input comments and questions from your blog or social media into ChatGPT to identify missing content or new recipe opportunities. - Incorporate AI into your workflow as a virtual team: Assign AI roles like content strategist, SEO assistant, or copywriter to streamline weekly blog tasks. - Set and stick to your goals with AI support: Use AI to map out your time, reset your mindset, and stay accountable to your personal and business goals. Connect with Hanelore Dumitrache Website | Instagram Connect with Mariska Ramondino Website | Instagram      

In episode 707, Dr. Nona Djavid teaches us how to rewire our internal blueprint — the subconscious programming and energy patterns that silently determine whether we thrive or struggle in our business. Dr. Nona Djavid is an entrepreneur, mom, speaker, and founder of the Part Time Million Dollar Business and eLIVate Club. With a background in neuroscience and a doctorate in chiropractic, she blends mindset mastery with energetics and business strategy to help entrepreneurs create the business and life of their dreams. She is also the author of eLIVate Your Life, and currently teaches entrepreneurs how to work just one week a month while scaling to multiple six or seven figures. In this episode, you'll learn how redefining your vision and identity can help you achieve radical freedom, scale your business, and cultivate deeper fulfillment in every area of life. Key points discussed include: - Craft an “unreasonable” vision: Allow yourself to dream big—even if it feels impossible—and let that vision guide your evolution. - Expand your identity: Success starts with becoming the version of yourself who can hold the life and business you desire. - Embody your future self daily: It's not just big moves—how you drink your coffee or answer emails matters when stepping into your next level. - Take aligned, “unreasonable” action: What seems bold now will feel natural once you've stepped into your elevated identity. - Prioritize your frequency: Whether it's a walk, journaling, or a quick reset, make energy and presence a daily non-negotiable. - Track your progress to build self-trust: Reflect often to see how far you've come—it builds confidence to keep moving forward. - Create daily rituals that feel good: Sustainable mindset shifts come from practices you enjoy and can return to consistently. If You Loved This Episode… You'll love Episode 472: 10-Step Formula For How To Achieve Any Goal with Cliff Ravenscraft Connect with Dr. Nona Djavid Website | Instagram

In this episode, I talk about the idea that we can hold two seemingly opposite truths at the same time - and how that can actually be where our real growth and success as entrepreneurs live. I'm so glad you're here for another mindset-focused episode of Eat Blog Talk. Today, I'm diving into a topic that's been heavy on my heart lately—duality in entrepreneurship. As entrepreneurs, we often think we have to fix our flaws before we can feel successful, but what if it's actually about holding space for both our strengths and imperfections? I'm sharing a story from the Flavor Media Summit that beautifully illustrates how powerful it can be to embrace the “both/and” in ourselves. Action Plan: 1 - Acknowledge duality in your journey: Notice when you're feeling two things at once and give both feelings permission to exist. 2 - Resist the urge to fix yourself first: You don't need to wait until you're fearless or confident to move forward—just start. 3 - Stay present in your imperfections: True success comes from showing up, even when things feel messy or imperfect. 4 - Honor your contradictions: You can be both proud and nervous, grateful and overwhelmed—this is normal and powerful. 5 - Practice naming the dualities: Say them out loud or journal them—“I am both X and Y”—to build resilience and self-compassion. Get in touch with Megan below. YouTube | Website |  Instagram

In episode 705, Megan chats to Yasmin Henley about how to build a sustainable, multichannel food blogging brand without losing your spark or your sanity. Yasmin is the recipe developer and content creator behind By The Forkful, sharing delicious vegetarian recipes that are easy to put together and meals the whole family can enjoy. In this episode, you'll learn how Yasmin grew her blog into a full-time business by showing up consistently across platforms in a way that works for her life, energy, and values. Key points discussed include: - Leverage multiple platforms strategically: Yasmin shares how focusing on SEO first, then adding TikTok and Instagram, helped her create a steady traffic flow that doesn't rely on one source. - Batching is your best friend: Creating and editing multiple recipes and videos at once maximizes productivity and helps avoid creative fatigue. - Keep systems simple and repeatable: Yasmin walks through her exact workflow—from keyword research to publishing and promotion—that keeps her content consistent across platforms. - You don't need to show your face on video: If video content feels intimidating, start by focusing on food-centered footage and using voiceovers to build connection. - Data doesn't lie—go back and look: Yasmin emphasizes reviewing past content monthly to see what worked and reusing or updating it to boost performance. - Social media can revive your blog: A viral TikTok video helped Yasmin bounce back from being removed from an ad network and reignited her blog traffic. - Let your mindset fuel your momentum: Reminding herself to do things her future self will thank her for helped Yasmin push through slow early growth periods. - Start small and grow from there: You don't have to be on every platform right away—try one new thing at a time and build from what works. Connect with Yasmin Henley Website | Instagram

In episode 704, Jackie Thesing shares how food bloggers can go beyond their blogs by pursuing sponsored posts, media appearances, and other visibility opportunities to grow their brand. Jackie Thesing left her corporate job in 2017 to stay home full time with her daughter. Since then, she has welcomed two more children and started her dessert blog, Sweet Girl Treats! She launched the blog as a way to find something for herself outside of motherhood, and it has turned into SO much more. In this episode, you'll learn actionable tips for landing brand sponsorships, making media connections, and confidently putting yourself out there, even when it feels scary. Key points discussed include: - Start with a media kit: Create a simple one-pager to showcase your blog, offerings, and photography—it's the first step to pitching brands professionally. - Pitch brands you genuinely use: Authenticity matters, so look in your pantry or at your favorite products to find meaningful partnership opportunities. - Explore different types of brand collaborations: From recipe development to UGC and sponsored posts, there are many ways to work with companies. - Be bold and follow up: Don't be afraid to message brands on social or follow up multiple times—persistence pays off. - Media appearances build credibility: Local TV shows are often looking for fresh content—reach out and offer to share your expertise. - Interviews and articles expand your reach: Podcasts, online magazines, and lifestyle publications offer valuable backlinks and visibility. - Imposter syndrome is normal—but push through: You know your stuff, and you have something valuable to offer. - Your work has value—charge accordingly: Follower count isn't everything; your content is worthy of fair compensation. Guest Details Connect with Jackie Thesing Website | Instagram  

This episode explores why the most transformative growth happens after the end of an event (like conferences, masterminds or retreats) - and how to harness that energy intentionally. I just got back from the Flavor Media Summit in Savannah, and wow—what a whirlwind! Today I'm sharing from the heart while everything is still fresh. It's so easy to think the big work happens in the room—at the conference, on the Zoom call, during the retreat—but the truth is, the real transformation begins after you leave. I'll walk you through what that means and how to take meaningful steps forward once the initial energy fades. Action Plan: 1 - Pause and Reflect: Take intentional time to slow down and journal on what moved you the most from the experience. 2 - Choose One Anchor Action: Pick a single powerful idea and commit to it—don't overwhelm yourself with too many goals at once. 3 - Follow Up on Relationships: Reach out to people you connected with and nurture those new or deepened relationships. 4 - Protect Your Post-Room Energy: Carve out space to stay aligned and avoid tasks that drain your soul. 5 - Reframe the Crash: If you feel depleted, it's a sign of growth—honor that expansion instead of judging it. Get in touch with Megan below. YouTube | Website |  Instagram

Learn how to harness the power of Reddit to increase your blog traffic and deepen audience engagement with expert insights from Robin Means. The Vegan Dollhouse is based in northern California. Taking inspiration from cute animals, sweet lolita, and tea parties, I make cute and colorful vegan food and desserts. I've been making vegan food for 25 years, and I'm still as passionate as I was on day 1. In episode 702, you'll learn how Reddit can be a game-changing platform for food bloggers looking to drive meaningful traffic, connect with niche audiences, and spark new content ideas. Robin shares practical strategies, her personal Reddit routine, and how to avoid common missteps when getting started. Key points discussed include: - Reddit can drive massive traffic with less effort than other platforms: Robin gets three times more traffic from Reddit than Pinterest, while spending one-third of the time. - Start by engaging, not posting: Build “karma” by commenting and interacting with others before sharing your own content to avoid being flagged as spammy. - Find your niche subreddits: Subreddits are highly specific communities. Robin shares that finding the right ones with high engagement (20K+ members) is essential for success. - Follow each subreddit's rules: Every subreddit has unique posting guidelines. Read and respect these carefully to avoid bans or deleted posts. - Engagement is key to visibility: Posts that receive strong engagement can hit the “hot” section, skyrocketing your visibility and clicks. - Reddit isn't about followers: It's one of the only platforms where your success isn't dependent on follower count—brand new users can go viral. - Use Reddit to gather content ideas: Reddit is a goldmine for learning what your audience is asking for and brainstorming new recipe ideas. - Expect honesty—and sometimes criticism: Feedback is raw and unfiltered. While it can sting, it often helps improve your content. Connect with Robin Means Website | Instagram

In episode 701, Megan celebrates reaching 700 episodes by bringing her team together to answer your questions about food blogging, content creation, mindset and life. Dan Porta is a team builder at heart, currently growing Strategic Partnerships for Eat Blog Talk and further developing in-person events. With past experience in educational travel, Dan has cultivated a passion for bringing people together and facilitating positive learning experiences where meaningful connections can flourish. It's all about other people :) Catharina is a podcast producer, video editor and social media expert who loves working with passionate entrepreneurs, helping them make their content ideas come to life. She's a foodie at heart and used to work in hospitality before becoming a content producer. Since collaborating with Megan on EBT's podcast episodes, she has developed a keen interest in the food blogging space and hopes to help many more food bloggers expand their horizons into audio and video.  Taryn has been blogging at Hot Pan Kitchen since 2018 and began the Grill Like A Mother podcast in 2022. She participated in several of Megan's masterminds and worked behind the scenes at EBT before stepping into the role of community manager. Taryn loves bringing her knowledge and connections to the EBT community to help other food bloggers reach their goals! In her downtime, she enjoys hiking, reading, and spending time with her husband, twin boys, and their labradoodle, Pretzel. In this episode, you'll learn valuable insights about how to future-proof your blog in the age of AI, picking a successful niche and growing on Pinterest and YouTube. Key points discussed include: - Monetizing Beyond Ads: Diversify your income streams across multiple platforms with intention, aligning each effort with your audience's unique needs. -Niching Down Successfully: Choose a niche that genuinely excites you and has long-term potential to keep you engaged and your audience served. -Future-Proofing Your Blog in the Age of AI: Consider how evolving tech like AI might reshape platforms like Google, and explore sustainable income sources beyond ad revenue. -Pinterest Strategy Amid Volatility: Despite fluctuating traffic, staying consistent and patient on Pinterest can still yield long-term results. -Growing Your Email List: Use a mix of tactics—like lead magnets, guest podcasting, and strategic collaborations—to steadily build your list. -Staying Consistent with Content: Create a content plan that matches your energy and resources, so you can maintain output without burnout. -YouTube Trends in 2025: Understand whether long-form or short-form video fits your brand, and what content styles are currently performing best. -Business Mindset & Daily Routine: Prioritize flexibility and self-care to stay grounded, productive, and aligned with your goals. Guest Details Connect with Dan Porta Website Connect with Catharina Joubert Instagram Connect with Taryn Solie Website | Instagram

Feeling overwhelmed? In this episode, I share five powerful affirmations to help you stay calm, grounded, and resilient through even the toughest weeks. We all hit those weeks where everything feels overwhelming, and it's tough to find our footing. In today's episode, I'm sharing five affirmations that have truly helped me stay grounded during chaotic, stressful times. These simple but powerful phrases can shift your mindset and give you a real sense of peace when you need it most. Action Plan: 1 - Relax, Trust, Let Go, Surrender: Anchor yourself by releasing control and allowing things to unfold. 2 - I trust myself: Remind yourself that you are capable, intuitive, and strong enough to handle any challenge. 3 - I choose peace: In the midst of chaos, intentionally create inner calm by making peace your priority. 4 - I give myself permission to pause: Know that resting is not weakness—it's necessary for creativity and clarity. 5 - Everything is Happening in Perfect Timing: Trust that life is unfolding exactly as it should, even if you can't see it yet. Get in touch with Megan below. Website | Instagram

In episode 699, Megan chats to Reed Dunn about how discovering the Food Social platform helped him combat creator isolation and reignite his passion for food blogging. Reed Dunn's journey in the kitchen began as a young child in small-town Kansas, where he spent hours learning how to cook by digging through cookbooks and mimicking what his mom was doing. In 2018, after a month of sharing what he was eating on Instagram, friends and co-workers encouraged him to start an account dedicated to his recipes. Pesto & Potatoes was born, and it's where he shares his passion for cooking through wholesome plant-based and pescatarian recipes inspired by the Pacific Northwest and the many regions in which he has lived. In this episode, you'll learn how finding a supportive creator community can completely transform your food blogging journey and how Food Social offers unique opportunities for connection, traffic, and monetization. Key points discussed include: - Food Social bridges the isolation gap for creators: Reed talks about feeling alone in his blogging journey and how Food Social gave him a space to connect with like-minded creators. - The platform is free and built by creators, for creators: Food Social was designed to address real challenges food bloggers face, offering a recipe-sharing platform with monetization and analytics tools. - It's easy to get started and low-risk: Joining and uploading content is simple, making it a great option even for those already overwhelmed by platforms. - Monetization opportunities are built in: Creators can earn from page views, participate in paid brand activations, and use affiliate links—all within the platform. - The platform drives actual traffic: Food Social helps generate meaningful traffic and visibility without the algorithm stress of other platforms. - Community-building happens both on and off the platform: Weekly Zoom happy hours, Slack channels, and real-time feature updates foster a strong sense of collaboration and connection. - It supports authentic brand relationships: Reed appreciates how Food Social introduces him to brands he genuinely connects with, going beyond surface-level influencer marketing. If You Loved This Episode… You'll love Episode 665: Build an Online Business Without Relying On Social Media – Powerful Collaboration Strategies for Food Bloggers with Brett DuPree Connect with Reed Dunn Website | Instagram

In episode 698, Eloise Jennes talks about how what felt like a massive failure on Instagram actually became the catalyst for clarity, growth, and deep alignment in her food blogging business. Elo is a plant-based food blogger, meal prep expert, and founder of Cooking With Elo, where she helps stressed-out professionals, overwhelmed parents, and health-conscious students make healthy plant-based eating way more doable and way less chaotic. With her Master's in food innovation and obsessive love for systems, checklists, and pantry organization, Elo helps you feel confident in the kitchen, even with tofu, tempeh, and beans on the menu. So if you've ever wished someone would just tell you what to cook, how to prep it, and when to eat it—she's your girl. In this episode, you'll learn how to reframe failure as a learning opportunity to refine your niche, improve your blog and discover a clear business path rooted in passion and purpose. Key points discussed include: - Failure isn't failure—it's unmet expectations: Eloise shares how she redefined her Instagram experiment as a learning opportunity, not a flop. - Hard work can still feel fruitless—until it pays off: Posting 100 blog posts and 100 Instagram reels in 100 days didn't go viral, but it laid a strong foundation for her business. - Systems matter: Eloise used Google Sheets smart chips and her love of organization to manage content creation efficiently. - Clarity comes from action: Pushing through the challenge helped Eloise realize her true niche had been there all along—plant-based meal prep. - You gain confidence through repetition: Creating content daily improved her storytelling, video editing, voiceovers, and technical workflow. - Burnout is real—listen to your body: She worked 14-15 hours a day, 7 days a week, and ended up with stress-induced gastritis, teaching her to build in sustainability. - Trust the process: Eloise held onto the belief that everything was leading somewhere, and it eventually unlocked new products, programs, and media opportunities. - Teaching is mastery: Shifting from “storyteller” to “teacher” allowed Eloise to embrace her strengths and lead her audience more effectively. If You Loved This Episode… You'll love Episode 668: The Growth Mindset Shift – How Failure Leads to Success with Donnie Lygonis Connect with Eloïse Jennes Website | Instagram

Here's a simple 5-step method I created to help stay calm, present, and grounded when you're facing uncertainty and bracing for the unknown. In this episode, I'm diving into a mindset strategy that helped me through a really intense week filled with anxiety and uncertainty. When life feels overwhelming and fear creeps in, it's so important to have a simple plan to stay grounded. I'll walk you through the exact five steps I used to calm my mind, stay present, and truly enjoy the moments that mattered most. If you ever find yourself stuck in a cycle of worry, these steps will help you find your way back to peace. Action Plan: 1 - Acknowledge your awareness: Notice when your mind is jumping ahead to worst-case scenarios — awareness gives you back your power. 2 - Set a clear intention: Decide to stay grounded and present, even when challenges are looming. 3 - Focus on your breath: Take three deep, intentional breaths to signal to your body that it's safe. 4 - Tune into your senses: Name three things you can see, hear, or feel to anchor yourself to the present moment. 5 - Redirect your thoughts: Practice gratitude, flip a negative "what if" into a positive one, and envision something you're excited about. Get in touch with Megan below. Website | Instagram

In episode 696, Megan chats with Barbara Curry about how she launched a wildly successful second food blog that reached 100,000 monthly pageviews within months of starting. Barbara is the creator of Butter & Baggage and Easy Southern Desserts, where she shares her passion for approachable, home-cooked Southern recipes. She started Butter & Baggage in 2014, bringing decades of experience to help home cooks create delicious meals with confidence. In 2024, she launched Easy Southern Desserts to focus exclusively on indulgent, foolproof sweets inspired by Southern traditions. Through her blogs, she combines tested recipes with practical tips to make baking and cooking both stress-free and enjoyable. In this episode, you'll learn what it takes to start and grow a second blog while maintaining momentum with an existing one, including identifying a viable niche, gaining traffic and dividing your focus efficiently. Key points discussed include: - Identify a market gap before you begin: Barbara saw an untapped niche in Southern desserts and used her experience to fill it strategically. - Start with intention and strategy: From day one, she planned content, SEO, and marketing to get traffic fast without cannibalizing her first blog. - Leverage existing resources: She used her first blog's audience and email list to kick-start traffic and grow her second blog's email subscribers. - Be cautious with cross-linking: Barbara used no-follow links between blogs to stay in line with Google's link spam guidelines. - Focus on one platform at a time: She prioritized Pinterest over other social platforms to simplify her promotional efforts and increase traffic. - Utilize alternative traffic sources: Platforms like MSN, Flipboard, and Kit Creator Profiles brought early traffic boosts before Google rankings picked up. - Know when to outsource: Hiring help for writing, tech setup, Pinterest, and even cupcake decorating freed her to focus on what she does best. - Be realistic about the workload: Running two blogs is double the work—Barbara emphasizes the importance of efficiency, batching, and having a plan. Connect with Barbara Curry Website | Instagram

In episode 695, Jonathan Feniak walks us through the legal essentials every food blogger needs to confidently turn a blog into a full-time business while mitigating legal risks. Lead Attorney Jonathan Feniak is a driving force behind LLCAttorney.com with a mission to make quality legal guidance accessible to business owners and individuals across the United States. Specializing in asset protection, estate planning, and business formation, he provides practical solutions that empower clients to protect their assets and build strong legal foundations. In this episode, you'll learn the importance of setting up your blog as a business entity, how to protect your personal assets, and when should you get a trademark to protect your brand. Key points discussed include: - Why forming an LLC is smart for bloggers: Protects personal assets and establishes your blog as a legitimate business. - You can form an LLC affordably: Many bloggers can complete the process themselves without hiring a lawyer. - Don't mix personal and business finances: Keeping accounts separate is essential to maintain your legal protections. - Start with the right foundation: It's easier to build a solid business structure now than fix issues later. - Prepare for compliance challenges: What compliance challenges should entrepreneurs expect as they grow, and how can they prepare? - Trademarks protect your brand: Registering your blog's name adds an extra layer of security for your identity and content. - State-specific rules matter: Requirements for forming and maintaining an LLC vary by state—be sure to check yours. - You don't need to be perfect: Take small steps to gain clarity and protection; perfection isn't required to move forward. Connect with Jonathan Feniak Website | Instagram

Learn how to become more efficient and intentional by thoughtfully pairing two tasks together, without adding stress or hustle to your day. Today's episode is all about shifting your days with simple, intentional strategies. Instead of overwhelming yourself with frantic multitasking, I'm sharing easy ways to pair activities that naturally complement each other. These small changes have helped me be more productive, efficient, and energized without adding stress. I can't wait for you to try them and see how they transform your workflow too! Action Plan: 1 - Knock out admin work while walking on the treadmill: Use light movement to boost energy while getting through Slack messages, emails, or brainstorming. 2 - Connect with loved ones during outdoor walks: Reserve personal calls or voice messages for walk time to nurture relationships while getting fresh air and exercise. 3 - Learn while you do monotonous tasks: Listen to uplifting podcasts or audiobooks during chores like folding laundry or photo editing. 4 - Brainstorm creatively while cooking or cleaning: Use mindless tasks as prime time for content ideas and strategy sessions. 5 - Research trends while stretching or foam rolling: Pair body recovery time with quick social media trend research to spark new ideas. Get in touch with Megan below. Website | Instagram

In episode 693, Megan chats to Morgan Peaceman about building strong systems that support both content creation and content maintenance for food bloggers. Morgan Peaceman has been blogging for the last 6 years, but only really went all in as of 2023. Her approach to food blogging and recipe development comes from her love of quick and easy family friendly recipes, with fresh, simple ingredients that makes all her recipes accessible for the most novice of cooks. In this episode, you'll learn how to create sustainable systems for updating and publishing blog content while avoiding burnout and staying organized as a food blogger. Key points discussed include: - Build systems that support sustainability: Morgan shares how she structured her blog workflow to stay consistent without burning out, including tracking and updating older content regularly. - Use tools that align with your needs: From KeySearch and RankIQ to the lesser-known but powerful Thruuu, Morgan walks us through her preferred keyword research and optimization tools. - Track updates in a color-coded system: A clear Google Sheets setup using red, yellow, and green helps Morgan manage what's been updated, what's in progress, and what needs attention. - Lean on your community: Morgan emphasizes how finding a group of fellow creators, even through DMs, has been a game changer for support and motivation. - Invest intentionally in your business: Every year, Morgan makes one significant investment in her business—whether that's a branding shoot, SEO conference, or hiring help for social media. - Make your blog user-friendly: She reminds us how crucial it is to optimize recipe cards and surface key details at the top of posts to align with real user behavior. - Give yourself permission to rest: True rest is essential for longevity, and Morgan stresses how ignoring rest leads to burnout and illness. - Adapt your investments to what you need most right now: Prioritize what feels most urgent for your growth this year and allow your next steps to evolve accordingly. If You Loved This Episode… You'll love Episode 259: Deliver Quality to Your Users by Updating Your Old Content with Kathy Berget Connect with Morgan Peaceman Website | Instagram

In episode 692, Megan interviews James Baldwin from Raptive about strategies to increase your ad revenue, optimize your website for better performance, and tackle evolving challenges in the food blogging space—including AI content theft and third-party cookie changes. James and his team of ad performance experts work to help creators make as much money as possible by analyzing network data, troubleshooting ad issues, and designing ad strategies for industry-leading RPMs. James lives is Fargo, North Dakota with his wife and two kids and farms on the occasional summer/fall weekend. In this episode, you'll learn how to boost your ad earnings, make sense of RPM fluctuations, and future-proof your content strategy in a shifting digital landscape. Key points discussed include: - RPM Variations: U.S.-based traffic consistently earns higher RPMs than international traffic. Understanding audience geography is key to revenue forecasting. - Smart Ad Placement: Positioning ads in high-visibility areas of your recipe posts—especially where readers linger—can lead to significant income increases. - Words That Hurt Revenue: Terms like “download,” “addicting,” and “irresistible” may trigger brand safety concerns and reduce monetization potential. - Third-Party Cookie Changes: Though the future is still unfolding, Raptive is developing tools to ensure personalized ads remain effective. - Content that Wins: Google favors clear, user-friendly content with intuitive recipe navigation. Quality and reader value matter more than ever. - Fighting AI Content Theft: Raptive is actively identifying and combating AI-driven content theft and working with platforms like Pinterest to block monetization of stolen material. - Building Real Engagement: Authenticity, reader interaction, and community building are key to standing out—and staying relevant. Connect with James Baldwin Website | Instagram

Learn how to transform everyday experiences into powerful gifts by shifting your perspective and embracing gratitude, seeing the world through a lens of appreciation that can fundamentally change your life. Lately, I've been on a journey of uncovering hidden gifts in the most unexpected places - from physical signals in my body to tough conversations and challenging moments. In this episode, I'm sharing some of those discoveries and how they've helped me shift my perspective. Instead of getting weighed down by difficulties, I'm learning to see the world through a lens of appreciation and possibility. Action Plan: 1 - Receive Words as Gifts: Listen with curiosity, not defensiveness. 2 - Receive Challenges as Opportunities: See obstacles as pathways to personal growth. 3 - Receive People as Connection: Approach interactions with openness and potential. 4 - Receive Quiet Moments as Reflection: Pause and savor stillness in a busy world. 5 - Receive Your Body as a Miracle: Appreciate the constant, incredible work of your physical self. Get in touch with Megan below. Website | Instagram

In episode 690, Megan chats to Danielle Madden about how generative AI uses significant environmental resources and how content creators can use the technology more ethically. Danielle Madden founded Project Meal Plan in 2016 after spending too many lunch breaks searching for mediocre food while working her office job. Her educational background includes a Bachelor's Degree in Environmental Science, and hands-on training as a Seattle Urban Nature Guide. Danielle loves being prepared (especially with food), and is usually the first one to arrive at a gathering with a homemade dish to share. At Project Meal Plan, Danielle focuses on make-ahead food and sharing tools to help others plan their own meals. In this episode, you'll learn how generative AI works, how to understand its environmental impact, and how to implement sustainable practices in business. Key points discussed include: - Generative AI Uses Significant Resources: Data centers consume substantial water and electricity through complex cooling processes. - Water Consumption is Substantial: ChatGPT uses approximately 500 milliliters of fresh water per 20-50 questions. - Environmental Impact Varies: Different AI platforms have varying resource consumption levels, though specifics are not transparent. - Ethical Usage Matters: Content creators should critically evaluate when and how they use AI tools. - Prompt Writing is Key: More specific, detailed prompts can reduce unnecessary AI usage and resource consumption. - Fact-Checking is Essential: Always review and verify AI-generated content for accuracy. - Small Actions Add Up: Implementing sustainable practices in business can create meaningful environmental impact. - Transparency Helps: Consider creating a sustainability policy that acknowledges your commitment to responsible technology use. Connect with Danielle Madden Website | Instagram

In episode 689, Dr. Kristen Wager teaches us how to use research to drive our content strategy, in order to predict what content will perform well instead of guessing what our audience wants. Dr. Kristen Wager is a consumer researcher with over 15 years of experience and a Ph.D. in research. She has worked with major companies like Google, Amazon, and Meta, gaining firsthand insight into how research shapes strategy and drives growth. While these companies invest billions each year to understand their audiences, she believes creators deserve access to the same level of insight. Most recently, Kristen led consumer research at Raptive, collaborating with some of the biggest food bloggers in the industry, including Half Baked Harvest, Tastes Better from Scratch, Just One Cookbook, Hey Grill Hey, and The Woks of Life. During this time, she developed a deep appreciation for the creator space and identified a significant gap: many creators lack access to first-party data to inform their business decisions. When Raptive ended its research program, Kristen launched CreatorPulse to continue supporting creators—particularly in the food and lifestyle space—with real-time audience feedback. Her mission is to help creators make smarter, data-backed decisions that truly reflect what their audience wants. In this episode, you'll learn how to build a purposeful, proactive content strategy, how to leverage research to guide your approach, and why this can have a powerful impact on your food content business. Key points discussed include: - The Importance of Research: Research is crucial for understanding your audience's needs and evolving trends, helping you predict content success rather than guessing. - Moving Beyond Gut Feelings: While intuition has its place, relying solely on it can lead to echo chambers and content burnout; scalable growth requires data-backed decisions. - Defining a Strategic Content Strategy: A proactive content strategy is built with purpose, intention, and your audience's needs in mind, aligning with your business growth. - Methods of Research: Use various research methods, from simple polls to in-depth surveys and social listening, to gather audience insights. - Types of Research: Different types of research, like audience insights, competitor benchmarking, and brand perception, offer unique benefits for shaping your content and brand. - Real-Time Data: Emphasize real-time data to stay ahead of trends and understand current audience needs, rather than relying solely on historical performance metrics. - Turning Data into Action: Translate data into actionable steps by identifying content themes, creating messaging frameworks, and aligning content with business goals. - Busting Research Myths: Overcome misconceptions about research by recognizing that it doesn't have to be time-consuming or expensive, and that audience feedback is invaluable. Connect with Dr. Kristen Wager Website

A practical guide to reframing negative thought patterns and inviting more joy, peace, and success into your daily life through intentional mental shifts. Today, I want to dive into the way we talk to ourselves and the narratives we create in our minds. Our brains are naturally wired to focus on the negative—but here's the good news: we have the power to rewrite that narrative. In this episode, I'm sharing five transformative strategies to help you reframe your thoughts and invite more joy into your everyday life. Action Plan: 1 - Flip the “What If” Spiral: Challenge negative what-if scenarios by intentionally creating positive, empowering alternative narratives. 2 - Rewrite Your Personal Stories: Recognize that the stories you tell yourself are often assumptions, and consciously choose more compassionate interpretations. 3 - Refuse Negative Talk: Disengage from gossip and complaints, instead redirecting conversations towards positivity and inspiration. 4 - Shift “I Have To” to “I Get To”: Transform obligations into opportunities by reframing mundane tasks as privileged experiences. 5 - Replace Comparison with Inspiration: When you catch yourself comparing, pause and ask how another's success can motivate rather than discourage you. Get in touch with Megan below. Website | Instagram

In episode 687, Megan chats to Anna Dearmon Kornick about why a Weekly Planning Session is the best time management tip to start overcoming overwhelm and hitting our goals. Anna Dearmon Kornick is a highly sought after time management coach and keynote speaker, top 1% globally ranked podcast host of It's About Time, and founder of the It's About Time Academy. A true Louisiana firecracker who has become known for making time management fun, Anna helps busy professionals and business owners struggling with overwhelm manage their time using her personality-driven HEART Method. In this episode, you'll discover how to revolutionize your time management by creating a personalized weekly planning system for your food blogging business, including the best tools to use and strategies for building habits that last. Key points discussed include: - Weekly Planning is Critical: A consistent weekly planning session can help you anticipate challenges and create smoother transitions between tasks and responsibilities. - Customize Your Approach: There's no one-size-fits-all method for planning; adapt the strategy to fit your unique personality and lifestyle. - Use High and Low-Tech Tools: Combine digital tools like Asana with a physical notebook to capture and track ideas and tasks effectively. - Account for Transition Time: Build in buffer time between activities to reduce stress and prevent perpetual lateness. - Start Small and Reward Yourself: Begin with a bare minimum planning session and create a reward system to build a sustainable habit. - Embrace Flexibility: Your weekly planning can evolve and be completed in segments rather than one strict sit-down session. - Imagination Matters: Use creativity and forward-thinking to design a time management system that works uniquely for you. Connect with Anna Dearmon Kornick Website | Instagram

In episode 686, Christine Van Bloem shares how she was able to thrive in her niche and diversify her revenue after losing her cooking school in 2020, fighting against giving up on life post-50. Christine Van Bloem is the owner and head cook in The Empty Nest Kitchen, where she teaches empty nesters how to cook for one or two, while finding the fun in cooking with a healthy-ish vibe. She is also the creator of Menopause Meal Plans, providing tasty weekly menus utilizing the Mediterranean Diet for perimenopausal, menopausal, and post-menopausal women. Christine completed her Culinary Medicine Medical Provider (CCMP) certification and also hosts popular monthly online classes through AARP and the Empty Nest Kitchen podcast. In this episode, you'll learn how to build a reliable income from your food business (without relying on ad revenue), why your niche plays a critical role in diversifying your business and how to rise above personal hardships. Key points discussed include: - Diversification is Key: Explore multiple avenues like teaching classes, memberships, and corporate team-building to future-proof your business. - Find Your Niche: Focus on a specific audience, like empty nesters or menopausal women, to create targeted, valuable content. - Embrace Online Opportunities: Leverage platforms like AARP, virtual classes, and online memberships to reach a wider audience. - Be Authentic and Fearless: Don't be afraid to put yourself out there and try new things, even if they seem outside your comfort zone. - Learn from Challenges: Personal hardships can be transformative and lead to unexpected opportunities and growth. - Continuous Learning: Stay open to new certifications, courses, and skills that can enhance your business offerings. - Community Connection: Build meaningful relationships with your audience through interactive and personalized content. If You Loved This Episode… You'll love Episode 582: Creative Ways to Earn Money as A New Food Blogger with Katharine Rosenthal Connect with Christine Van Bloem Website | Instagram

Have you ever considered attending an in-person retreat with like-minded individuals? In this episode, I talk through 5 major mindset shifts I've experienced from attending retreats and how they have impacted my bus I'm super excited to share with you the incredible mindset benefits I've discovered from hosting and attending in-person retreats. These aren't just your typical business events - they're life-changing experiences that can completely shift how you see yourself and your potential. If you've ever felt stuck or isolated in your entrepreneurial journey, this episode is going to open your eyes to the magic of stepping out of your comfort zone. Action Plan: 1 - The power of in-person connections: Creating deep, meaningful relationships beyond virtual networking. 2 - Changing the way we talk to ourselves: Challenging and rewriting negative self-talk narrative. 3 - Identifying blind spots that are holding you back: Getting fresh perspectives from peer. 4 - The confidence boost that comes from external validation: Recognizing your unique strengths and expertise. 5 - The energy shift that comes from stepping away: Reconnecting with your core business purpose and dreams Get in touch with Megan below. Website | Instagram

In episode 684, Chelsea Cole teaches us how to creatively manage our time and build a successful business—all while navigating the challenges of first-time parenting. Chelsea Cole is a cookbook author, food blogger, and founder of The Cookbook Lab, a course that teaches self-publishing cookbooks. Her website, A Duck's Oven, focuses on sous vide cooking. She has written two cookbooks, Everyday Sous Vide and Sous Vide Meal Prep and her third, "A Feast of Thorns and Roses," a fan cookbook inspired by the "A Court of Thorns and Roses" series, comes out April 1st. She currently lives outside of Portland, Oregon with her husband, son, and daughter on the way. In this episode, you'll discover strategies for balancing your blog, launching new ventures like writing a cookbook, and embracing first-time parenthood—so you can keep growing your business while showing up for your family. Key points discussed include: - Strategic Outsourcing: Sometimes you have to know when to ask for help. Chelsea's smart move of delegating cookbook photography proves that you don't have to do everything yourself. - Flexible Work Hours: Those early morning hours are gold, especially with a newborn. Chelsea turned those 4 AM wake-ups into productive writing time. - Content Prioritization: Focus on essential business tasks while temporarily pausing less critical activities. - Family Support: Your support system is everything. Chelsea's mom stepping in one day a week made all the difference in maintaining her sanity and productivity. - Embrace Inconsistent Progress: Perfectionists, this one's for you - progress isn't linear when you're a new parent. Learning to be okay with that is a superpower. - Realistic Expectations: Set achievable daily goals and celebrate small victories to maintain motivation and avoid burnout while managing a newborn and a major work project. - Adaptable Planning: Create flexible plans that can shift with your newborn's unpredictable schedule. - Ruthless Efficiency: Become a time management ninja. When you've got limited windows to work, every minute counts. Connect with Chelsea Cole Website | Instagram