Podcasts about magnetic stories

I remember being subscribed to this email newsletter from a guy named Josh, all about email marketing (kind of meta)... Every single day, a new email from Josh would pop up in my inbox, and I'd open it right away. These emails were different, a bit weird even, but in the best way possible. Each one would start with something that felt totally random, a story about something Josh experienced. No mention of email marketing whatsoever. But every time I was hooked. I just had to know how the story ended. And then, bam, right at the end, with just two or three lines he'd tie it all back to email marketing in a way that just clicked. Those emails weren't just informative; they were actually enjoyable, to the point that I looked forward to them. Now being able to hold someone's attention like that always seemed like a magic superpower to me... but I learned that it's not. In this episode, Gabrielle Dolan, who's been teaching the craft of storytelling for over 20 years, reveals how you can grow your storytelling skills and use them to communicate your message in a way that stick and, most of all inspires action. And as service design professionals, we know that getting people to take action is critical for change but also very challenging. So whether you consider yourself a natural storyteller or not, this episode is packed with practical wisdom you won't want to miss. Josh, by the way, stopped sending his daily emails a while ago, but as you've noticed his lessons have stuck with me. Enjoy the episode and keep making a positive impact! Take care, ~ Marc --- [ 1. GUIDE ] --- 00:00 Welcome to Episode 214 03:30 Power of stories 06:00 Why stories make communication better 08:00 Dealing with skepticism 13:00 Why Organizations seek facts over stories 14:30 Story-Resistant Culture 18:00 Practical tips in becoming better storytellers 23:00 Finding your stories 24:00 Using spreadsheets 28:00 How to be comfortable using them 31:30 How to see if it's working (Tracking progress 34:00 Indicators of Success 37:00 Potential of backfiring 39:00 Gauging level of emotion 42:00 Advise from Ral 44:00 How Ral's storytelling evolved 45:30 How to use AI in storytelling 48:30 Storytelling vs acting 49:30 What's next in her storytelling journey 51:30 What kept her going 52:30 Resources 55:30 Question to ponder --- [ 2. LINKS ] --- https://www.linkedin.com/in/gabrielledolan/ https://gabrielledolan.com/ Magnetic Stories by Gabrielle Dolan (Book) - https://a.co/d/aA780d8 --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle

What's worse than having people talk about you behind your back? In a business sense, it can be worse if nobody's talking about you at all. So, if you want your brand spoken about, it's best that you control what people say. You can do that by telling your own stories. These days more and more businesses are discovering the powerful benefits of brand storytelling. Gabrielle Dolan is a business storytelling expert who shares ideas from her book, ‘Magnetic Stories: connect with customers and engage employees with brand storytelling'. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Do you know how to achieve buy-in by telling a powerful story? Are your words engaging hearts and minds in achieving important outcomes or is your communication driven by facts and figures? In this episode, we are joined by Gabrielle Dolan a highly sought-after international keynote speaker and educator on strategic storytelling and real communication.  We discuss the power of stories and how to bring humanity to communication. In our conversation, we explore: the power stories have in communication the best way to get your message across what detracts from powerful messaging how to stay true to yourself and still be an effective leader Gabrielle is the best-selling author of six books including Magnetic Stories (2021). Bringing humanity to the way business people communicate isn't just a career, it's a calling. Her dedication to the industry was recognised when Gabrielle was awarded the 2020 Communicator of the Year by the International Association of Business Communicators Asia Pacific region. For more information about Gabrielle, other guests, as well as upcoming and past episodes, head to the Every Step website https://www.everysteppodcast.com Please subscribe and review us on your favourite podcast channel.  For more information about Every Step head to Every Step Follow us on: Every Step LinkedIn  Judith Beck LinkedIn Krystyna Weston LinkedIn Get your copy of Judith's book ‘No Sex at Work'  Buy Here We would love to know what you think and we look forward to your comments! 

What's worse than having people talk about you behind your back? In a business sense, it can be worse if nobody's talking about you at all. So, if you want your brand spoken about, it's best that you control what people say. You can do that by telling your own stories. These days more and more businesses are discovering the powerful benefits of brand storytelling. Gabrielle Dolan is a business storytelling expert who shares ideas from her book, ‘Magnetic Stories: connect with customers and engage employees with brand storytelling'. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

A brand is only as good as your story. How many businesses have heart warming stories that bring them customer loyalty? Plenty. How many use it to their advantage to gain more customer's? Not quite enough. Shark Bite Biz's David Strausser chats with Gabrielle Dolan of Gabrielle Dolan Consulting about the power of a brand origin story. Check out Gabrielle Dolan's website here: https://gabrielledolan.com/ & grab her newest book "Magnetic Stories" on Amazon here: https://amzn.to/3B0esiU Get Dead House Coffee to support our podcast by using code SHARK for 20% off here: https://bit.ly/3tjRbD8 Watch us on YouTube: https://youtube.com/c/SharkBiteBiz Make sure you visit David's article on Forbes.com: https://bit.ly/StrausserForbes Visit our NEW Merch store: https://store.sharkbitebiz.com  Join our Reddit Community: https://www.reddit.com/r/SharkBiteBiz/ Donate to our Patreon to SUPPORT this channel and get some BENEFITS and PERKS: http://patreon.com/sharkbitebiz Subscribe to the audio podcast on: http://www.SharkBiteBiz.com Find out more about the host, David Strausser: http://www.davidstrausser.com Follow David Strausser on Instagram: https://www.instagram.com/dstrausser83/ Follow us on Facebook: http://www.facebook.com/SharkBiteBiz Follow us on Twitter: http://www.twitter.com/SharkBiteBiz Listen on Apple iTunes: https://podcasts.apple.com/us/podcast/shark-bite-biz/id1522304651 Listen on Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc2hhcmtiaXRlYml6LmNvbS9mZWVkLnhtbA Listen on Spotify: https://open.spotify.com/show/1CZh0QdNr5Nn8CD8kInMAJ Listen on Vurbl: https://vurbl.com/station/shark-bite-biz/  Listen on Stitcher: https://www.stitcher.com/podcast/shark-bite-biz Listen on iHeartRADIO: https://www.iheart.com/podcast/269-shark-bite-biz-68819872/ Intro music courtesy of Stationary Giant: https://instagram.com/stationarygiant?igshid=1mf4umgejvpgi Connect with David Strausser on LinkedIn: http://www.linkedin.com/in/DavidStrausser Produced by: Francisco Strausser: https://www.youtube.com/channel/UC82qlvfm4mXg3C3AzqPHthw Visit David Strausser @ Vision33: http://vision33.com 

“We need to share stories to really get our people connected and engaged to our company values.” – Gabrielle Dolan In today's episode, we welcome Gabrielle Dollan. Gabrielle is a leadership expert and the author of several books, including "The 7 Day Starter Kit: How to Change the Way You Lead Forever" and "The Art of Strategic Communication." In this conversation, Gabrielle shares how storytelling has been an important tool for her in her work as a leader. She talks about how storytelling is an important part of effective communication and leadership, and how it can connect leaders to their employees and customers authentically.   [00:01 - 11:47] Storytelling Connects With People On A Personal Level Gabrielle on failing English as a student and experiencing imposter syndrome Getting her first leadership role Realizing the power of storytelling in business communication Sharing personal stories as a leader How she started teaching storytelling to businesses   [11:48 - 18:35] Understanding The Importance of Storytelling Teach leaders to improve on their storytelling skills in order to connect with their audiences The blindspots leaders have when in comes to storytelling Using storytelling for internal communications to motivate employees Engaging with customers with brand storytelling   [18:36 - 27:04] Storytelling As A Powerful Tool for Businesses Gabrielle on the catalyst that made her write her book Stories are what customers resonate with Instead of telling a timeline, share your “why” Make your story more relatable to your audiences Talk about mistakes and life lessons   [24:05 - 30:44] Closing Segment Gabrielle shares her insights on how storytelling can be used to empower leaders and create a legacy Connect with Gabrielle (links below) Join us for Tactical Friday! Head over tohttps://www.myvoicechallenge.com/discovermyvoice ( myvoicechallenge.com) to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!   Key Quotes:  “Storytelling is about communicating and influencing. Whether you're leading your team or whether you're pitching for work or whether you're strengthening the relationship with your clients to get more work, it's actually a really valuable skill.”  - Gabrielle Dolan “People aren't seeing the power of these stories and so there's a reluctance to put it out there and it takes courage.” - Gabrielle Dolan   Connect with Gabrielle Learn more about Gabrielle through her websitehttps://www.facebook.com/gabrielledolanconsulting/ ( Facebook),https://twitter.com/GabrielleDolan1/ ( Twitter),https://www.linkedin.com/in/gabrielledolan/ ( LinkedIn),https://www.youtube.com/channel/UClAs1ijUnlVKFTk8H4SEnmg ( YouTube), andhttps://www.instagram.com/gabrielledolan.1/ ( Instagram)! Check out herhttps://gabrielledolan.com/starterkit/ ( 7 Day Storytelling Starter Kit) and begin crafting stories for your business now!   Resources Mentioned: https://www.amazon.com/Real-Communication-How-Lead-True/dp/0730369722 (Real Communication: How To Be You and Lead True by Gabrielle Dolan) https://www.amazon.com/Stories-Work-Essential-Business-Storytelling/dp/0730343294 (Stories for Work: The Essential Guide to Business Storytelling by Gabrielle Dolan) https://www.amazon.com/Magnetic-Stories-Customers-Employees-Storytelling/dp/0730388514 (Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling) https://www.amazon.com/Leaders-Guide-Storytelling-Mastering-Discipline/dp/1522686371 (Leader's Guide to Storytelling by Stephen Denning) https://www.amazon.com/Story-Factor-Inspiration-Persuasion-Storytelling/dp/0465078079 (The Story Factor by Annette Simmons) https://www.amazon.com/Wake-Me-When-Data-Over/dp/047048330X (Wake Me Up When The Data is Over by Lori L. Silverman) https://www.dalecarnegie.com/en (Dale Carnegie)   Did you love the value...

It's important that you seem approachable so your audience would want to engage with your communication efforts and later on buy into your brand's product or service.Gabrielle Dolan is an expert in helping her clients do just that. As the go-to for effective business communication and storytelling, she has worked with impressive organizations such as the Obama Foundation, Visa, Accenture, Amazon, and Uber among many others.The author of seven well-received business books including her most recent one, Magnetic Stories which debuted at #2 on Australia's Business Books List talks about: How she shifted from a career in banking to being a business storytelling specialist Incorporating storytelling to an industry that's so inhuman like Banking  Her advice on how businesses should go about finding their authentic brand story The biggest mistake companies make when they try to tell their story The Five Cs of different kinds of stories you can tell: The Creation Story - how the product or company started The Culture Story - sharing the company's values Customer Stories - making the customers the hero and highlighting their relationship with the company Community Stories - employees affecting positive change in the community Challenge Stories - hurdles and how these have been overcome Deliberate vs Organic Storytelling and how it affects brand perception What she thinks is the most powerful communication medium every organization has How she thinks brand storytelling affects our ability to make decisions and even future buying habits The original story about Barbie that completely changed her perception of it (and probably most others too if they get a chance to hear it) A story about her shoes that influenced her personal brand How the story about her nails made her realize that some stories may be organic and real but not necessarily on-brand  The challenges that she's come up against to get to where she is today Being intentional about living life by design and what she believes is the key to success The kind of influences and mentors she had  Her Rapid Fire 10 answers including her exceptional ability to solve jigsaw puzzles and why active listening is the one thing she truly wants to master Her personal mantra that revolves around doing what you love with the people you love Mentioned in this episode:Dr. Carmen Simon: https://www.linkedin.com/in/drcarmensimon/ Gabrielle Dolan's Published Books: https://gabrielledolan.com/books/ For more of Gabrielle's work, head on over to her channels:Instagram: https://www.instagram.com/gabrielledolan.1/ LinkedIn: https://www.linkedin.com/in/gabrielledolan/ Website: https://gabrielledolan.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Do you use the power of storytelling to bring your business to life for your clients and customers?Gabrielle Dolan is considered a global expert in business storytelling and real communication.She is a highly sought after international keynote speaker and best-selling author of seven books. Her latest – Magnetic Stories – was a finalist in two categories at the 2021 Australian Business Book Awards, as well as three in the recent International Book Awards.Her client list is extensive, including the likes of Visa, Amazon, EY, Accenture, Telstra and Australia Post. The highlight of her career so far is meeting Barack Obama while delivering storytelling training for the Obama Foundation.Gabrielle is the founder of Jargon Free Fridays and her dedication to the industry was recognised when she was awarded Communicator of the Year for 2020 by the International Association of Business Communicators.In this episode of The Remarkable Project Gabrielle discusses why stories matter, what to consider when developing narratives of your own, and how real and relatable storytelling can be used by businesses to bring their customers closerRemarkable TakeawaysWhy some stories are stickier than others, and how their highlights can become shorthand for a particular point or position.How enhancing emotional connections and forging lasting memories through stories can add value to experiences, products and services alike, especially when human relationships are more precious than ever.The benefits of making an organisation's passions, purpose and values more than just words on a wall.Short, succinct, relatable and believable – the essentials of setting up a story for shareability.What leaders actively leaning into softer skills such as vulnerability and authenticity means for the way modern businesses communicate. Remarkable Quotes"Be really clear on your message, really succinct, and make your stories relatable…then they will be shared.”"You don't want to share a story and then act in the opposite way…that is where the authentic congruence comes in – you have to really believe in what you're saying."“Heal before you reveal…if it's something really recent and really raw, you probably don't want to be sharing it because you're probably too emotionally engaged in it for it to it to be effective.”Relevant References‘The Leader's guide to STORYTELLING: Mastering the Art & Discipline of Business Narrative' by Steve Denning [2005]‘The Story Factor: Inspiration, Influence, and persuasion through the Art of Storytelling' by Annette Simmons [2000]Connect with GabrielleFree storytelling starter kitCheck out her work website Explore more on her books Follow her on Instagram and TwitterReach out via LinkedIn

Gabrielle Dolan's work spans from personal leadership communication to organizational communication. The bridge that unites these two domains is story. Her new book, Magnetic Stories, helps companies craft stories that connect and engage. From the stories we tell at work to the stories that build iconic brands, we discussed it all this week on the On Brand podcast About Gabrielle Dolan Gabrielle Dolan is considered a global expert in business storytelling and real communication. She is a highly sought-after keynote speaker and best-selling author of seven books including her latest Magnetic Stories. Her client list is extensive including the likes of Visa, Amazon, EY, Uber, Accenture, Telstra, Australia Post, and the Obama Foundation. The professional highlight of her career so far is meeting Barack Obama while delivering storytelling training for the Obama Foundation. Gabrielle is the founder of Jargon Free Fridays and her dedication to the industry was recognized when she was awarded Communicator of the Year for 2020 by the International Association of Business Communicators. Episode Highlights Sorry, Jeff. Amazon Founder Jeff Bezos is often quoted as saying your brand is “what people say about you when you're not in the room.” I like Gabrielle's edit of this idea a lot better. Your brand is made up of, “the stories people share about you.” Barbie: Master Storyteller. Or, rather, Ruth Handler, master storyteller. Most are quick to judge Barbie dolls but Gabrielle sets the record straight on the creation story of this iconic brand. The five types of stories that every business needs. The creation story is just one of the five types of stories Gabrielle writes about in her new book Magnetic Stories. Organizations also need: Creation stories about how your company, product, or service started, Culture stories about the values of your company and its people, Customer stories—more than just testimonials, Community stories about your good deeds, and Challenge stories about how you've responded to obstacles along the way. What are the common mistakes companies make when it comes to storytelling? “They think they only need one story. You need lots of stories!” What brand has made Gabrielle smile recently? Gabrielle went with Quantus, “for their emotional ad about getting us back into travel.” To learn more, go to GabrielleDolan.com. There you'll find several resources including a free seven-day story “starter kit.”  As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

What's worse than having people talk about you behind your back? In a business sense, it can be worse if nobody's talking about you at all. So, if you want your brand spoken about, it's best that you control what people say. You can do that by telling your own stories. These days more and more businesses are discovering the powerful benefits of brand storytelling. Gabrielle Dolan is a business storytelling expert who shares ideas from her book, ‘Magnetic Stories: connect with customers and engage employees with brand storytelling'. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

In this episode of Masters of Community, we speak with Gabrielle Dolan, Founder of Jargon Free Fridays and Speaker and Author at Gabrielle Dolan Consulting. Gabrielle realized the power of storytelling toward the end of her corporate career. This motivated her to learn about storytelling and led her to grow her skills into a full-fledged coaching business. After leaving her job at the National Australia Bank, she went into communication coaching for corporations, where she helped them use storytelling to communicate effectively with employees and customers. Seventeen years later, she's a highly sought-after storytelling coach and keynote speaker. This podcast is full of stories and anecdotes about how powerful stories can be. Gabrielle draws from her wealth of experience to share tips and strategies that businesses can use to tell their own stories. These stories are generally a branding activity, but they do need to be told well. So, Gabrielle also shares some simple tips to structure your stories for maximum impact. Who is this episode for? Community managers for brand-new communities or business owners who want to build a community with a soul. Three key takeaways: 1. Storytelling for Community Building: Corporates can use stories to increase membership numbers and generate excitement among members so they engage naturally and frequently in their community (onboarding). Ongoing stories can be rooted in the values and behavior of your company and are also the social glue that keeps propagating outside your community. They keep your brand relevant among the larger cohort of your business partners, employees, customers, and well-wishers. 2. Storytelling to Communicate Values of Your Community: Instead of listing DOs and DON'Ts as rules of your community, try communicating them through stories. Stories are a fun way to learn, they add more context, and they also enable easier retention of those messages. Get major stakeholders on video telling stories to share the values of your organization and your community. This is a great way to realize the superpowers of storytelling for your community. 3. Roadblocks to Unlocking the Power of Storytelling: Most people who say they don't have a story to tell are underselling themselves because they think of “the hero's journey” as the only type of story that would interest somebody. A good way to break this mindset is to realize that you are not writing a Hollywood blockbuster and that you can let go of this weird “performance anxiety”. Start by defining the message/value/behavior that you want to communicate with the story you want to tell, and then spend enough time finding high-quality stories from your core group. Keep your stories specific and succinct, so you grab your audience's attention and maintain it throughout the length of the story. Notable Quotes: 1. “You probably don't need storytelling if every time you communicate people understand what you're saying and can remember it. So if you're doing that really well, then you probably don't need it. And they go, oh, well, you know, that's not always the case. And then I go, if you can influence people all the time, where you get people on board whether it's buying your stuff or buying into an idea and they're fully engaged in it, then you probably don't need storytelling either.” 2. “The real power of the story is they will be able to retell the story, which means really good stories can have this ripple effect. So it's not only you just recruiting - for want of a better word - people into your community. It's actually your members that can share the stories and recruit people into your communities.” 3. “The story explains the “why” and if you're not explaining the “why,” then it's not really making an impact” 4. “Whether it's a company or a community, everyone has a story, and it comes back to why did they start? Like if you just fundamentally ask someone to say, why does this community exist? Why does this company exist? You'll find a story. You'll find someone passionate about something. You'll find someone solving a problem around.” Answers to rapid-fire questions: 1. If you could only eat one food for the rest of your life, what would it be? Vegemite toast. 2. What's your favorite book to give as a gift to others or to recommend to others? “The Cheetah That Cannot Run” - a book Gabrielle's daughter wrote and illustrated at the age of fourteen as a school project. 3. What's a great conversation starter that you like to use in groups or in communities? Asking people “What's your superpower?” 4. Have you ever worn socks with Sandals? No. 5. What's the weirdest community you've ever been a part of? Thought Leaders' Business School - what's weird in a good way about this community is that everyone openly talks about money and what they're working on in a supportive, non-competitive way. 6. One Tweet-sized piece of advice for the rest of the world on how to live? “Be yourself. Everybody else is taken”. It's a quote from Oscar Wilde.

Learn more about Gabrielle:Gabrielle's LinkedInGabrielle's TwitterJargon Free Friday's TwitterGabrielle's book “Magnetic Stories”Episode resources:The Business of Belonging: How to Make Community your Competitive AdvantageSend your stories and feedback on this episode to pod@cmxhub.comIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on Spotify

In episode 98, host Eric Dickmann interviews Gabrielle Dolan. Gabrielle is a business consultant and storyteller, speaker, and Founder of Jargon Free Fridays. Since 2004, she has been teaching people around the world the power of sharing personal stories in business. Gabrielle holds a Master's Degree in Management and Leadership from Swinburne University and graduated from the Harvard Kennedy School of Executive Education in both the Art and Practice of Leadership Development and Women and Power: Leadership in a New World. Gabrielle has authored multiple award-winning books such as- “Real Communication: How to be You and Lead True,” “Stories for Work: The Essential Guide to Business Storytelling,” “Storytelling for Job Interviews,” “Ignite: Real Leadership, Real Talk, Real Results,” and “Hooked: How Leaders Connect, Engage and Inspire with Storytelling.” Her new book “Magnetic Stories” walks through how businesses can develop and communicate their own brand stories by focusing on five types of stories to connect and engage people with their brand.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/the-power-brand-storytelling-grow-business-s6ep17/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 263 https://link.chtbl.com/bethedrop (of Be The Drop), leadership and brand storytelling expert https://gabrielledolan.com/ (Gabrielle Dolan), returns to share her tips on how to tell https://gabrielledolan.com/resources/magnetic-stories/ (Magnetic Stories). We discuss what brand storytelling is and the common mistakes businesses make when trying to tell their brand story. Gabrielle explains the five types of stories companies should seek to find and share, then also explains where and how to share them. This is Gabrielle's version of Be The Drop ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, https://narrativemarketing.com.au/podcast-production-adelaide/ (more details via this link). ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! https://narrativemarketing.com.au/blog/ (READ the blog here) https://podcasts.apple.com/au/podcast/be-drop-communication-that/id1147883761?mt=2 (FOLLOW Be The Drop podcast on Apple Podcasts here) https://open.spotify.com/show/0ts4d1gKHyYmj2kO1zC2iY?si=sIbOb5MQT5y4yO7rYeab9A (FOLLOW Be The Drop on Spotify here) https://www.youtube.com/channel/UCLmn6vUnmpCJ01_WbcJzOYA (SUBSCRIBE on YouTube here) for behind the scenes, bloopers & more. CONNECT with us on https://www.facebook.com/narrativemarketing/?fref=ts (Facebook), follow @be_the_drop on https://www.instagram.com/be_the_drop/ (Instagram) or https://twitter.com/be_the_drop (Twitter). CONTACT US podcast@narrativemarketing.com.au

A highly sought-after keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless of Australia's top 50 companies and multinationals to humanise their communications - Telstra, EY, Accenture, VISA, Australia Post, National Australia Bank, Amazon, Vodafone and the Obama Foundation to name drop a few. She holds a master's degree in management and leadership from Swinburne University, an associate diploma in education and training from the University of Melbourne, and is a graduate of the Harvard Kennedy School of Executive Education in both the Art and Practice of Adaptive Leadership and Women and Power: Leadership in a New World. Gabrielle is also the bestselling author of Real Communication: How to be you and lead true, a finalist in the Australian Business Leadership Book Awards for 2019. Her other published books include Stories for Work: The Essential Guide to Business Storytelling (2017), Storytelling for Job Interviews (2016), Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top five on Australia's bestselling business books and Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013). Her latest title, Magnetic Stories: Connect with customers and engage employees with brand storytelling will be published by Wiley in March 2021.    Telling magnetic stories is necessary in order to truly connect with your employees and your customers.  Topics During this interview Gabrielle and I discuss the following topics: Why stories are importantWhen stories are best usedHow decide which stories to use The winning formula for creating great storiesHow to become comfortable with storytellingThe added benefits of sharing personal stories For the complete shownotes be sure to check out our website: https://movingforwardleadership.com/184

Gabrielle Dolan is considered a global expert in business storytelling and real communication. She is a highly sought after keynote speaker and best selling author of seven books. Her client list is extensive including the likes of Visa, Amazon, EY, Uber, Accenture, Telstra, Australia Post and the Obama Foundation. The professional highlight of her career so far is meeting Barack Obama while delivering storytelling training for the Obama Foundation. Gabrielle is the founder of Jargon Free Fridays and her dedication to the industry was recognized when she was awarded Communicator of the Year for 2020 by International Association of Business Communicators. On the show, we chatted about Magnetic Stories and of course, leadership. Gabrielle shares her opinion about leadership and how to help new leaders. 1:30 Gabrielle talks about her book “Magnetic stories” 5:26 The sources of her inspirations and how she got influenced to write books 7:16 The importance of communication for leadership 10:33 How to become a true leader 12:45 What is a "Thought Leader?" 15:01 Things that need to be implemented and improved in companies to help new leaders 18:14 Advices for new leaders 23:03 Mistakes that leaders and companies should avoid You can find Gabrielle here: www.gabrielledolan.com https://www.instagram.com/gabrielledolan.1/ https://www.linkedin.com/in/gabrielledolan/ https://twitter.com/GabrielleDolan1/ https://www.facebook.com/gabrielledolanconsulting/ And, read and learn more at https://mayapinionpodcast.com/ --- Send in a voice message: https://anchor.fm/mayapinion/message

In this episode, I'm really excited to have as my guest, best-selling author and leadership specialist Gabrielle Dolan. Gabrielle is a global thought leader on business storytelling and real communication. She is a highly sought-after keynote speaker and her client list is extensive including the likes of Visa, Amazon, EY, Uber, Accenture, Telstra, Australia Post and the Obama Foundation to name drop a few. She is the best-selling author of 6 books including Real Communication and Stories for Work. In her latest book, Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling, Gabrielle draws upon extensive experience to provide a practical guide to unpacking our brand story to rapidly improve customer and employee loyalty, regardless of size or industry. Packed with tools and case studies, Magnetic Stories shows us how to utilise the power of brand storytelling to captivate our customers and engage our team. In our discussion, Gabrielle talked to me about: Connecting at a human level with authentic brand stories The difference between case studies and case stories Bringing values to life with stories Listen to the podcast to learn more. https://innovabiz.co/gabrielledolan (Show Notes and Blog) https://innovabiz.com.au/innovabuzz/ (The Podcasts)

Considering the world's brief history of writing technology, it's easy to believe that most of the world's knowledge has been obtained through stories.Stories have served as documentation, education, and persuasion. Today, you can't go to a marketing event without someone teaching the art of storytelling.Why? Because humans love stories - we just don't all know how to communicate through stories.And even more so, we don't realize how, as business people, stories can be used to effectively communicate and move people to action.My guest this episode is a global thought leader on authentic leadership and business storytelling.She has worked with some pretty amazing organizations such as The Obama Foundation, Ernst and Young, Visa, Amazon, National Australia Bank, and Uber just to name a few.She is also an author of 7 books and her latest, Magnetic Stories debuted at number two on Australia's business books list.To share insights on Storytelling for Business, I'm happy to welcome to the podcast, Gabrielle Dolan.Conversation points: Gabrielle, I have to admit that as a Marketer - I've heard many people attempt to drive home the idea of Storytelling. But the reality is that there is no doubt that business people need to understand how to tell stories more effectively. Why is it so important for a business person to understand storytelling? I want to get your take on storytelling by bringing some insights for both Sales professionals and Marketing professionals - separately. For a Sales professional - can you give an example of how a salesperson can use Storytelling to do their job? And for Marketers - beyond the cliches, they are telling a brand story. What can an individual marketer do to utilize storytelling in their job? Brand StorytellingWhen a person hears “Brand Storytelling” - they may first think of “what is the origin story” of the brand. But I'm guessing it is much more than that. Please give us some insight, even a definition, of Brand Storytelling Can you give us a few practical bullet points to consider when seeking to begin Brand Storytelling? What about using storytelling within a company to help a leader be more effective? Personal Branding and StorytellingI'm preparing for a new keynote in a few weeks. The entire keynote originated from an actual series of events in my life. I look at the keynote as more of a Storytime with value. I expect that the story I share with this audience will become a pillar of my personal brand. Can you give some advice to our listeners on how to tie personal stories to help them in business? Can you tell me a story? I want to see a business story in action. Thanks to the listeners. If you're listening to the podcast and want to also “see” Gabrielle and I,  - video of this podcast and OTHERS are available in the podcast section of ContentMonsta.com.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Gabrielle Dolan is a global speaker and author of 6 books, including her latest book "Magnetic Stories." We all have a personal brand but do we know what it is? What are the stories people share about us when we are not in the room? Is our personal brand being built deliberately or organically? Gabrielle shares some wonderful anecdotes from Barbie, to scuba diving to national swimming trials as we explore the process involved to become the master of your own brand. The power of storytelling is well known, so it's time for you to consider your story and your brand regardless of role, experience and aspirations. 

Today we're going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I'd like to welcome Gabrielle Dolan, Speaker, Founder Jargon Free Fridays, and author of the book Magnetic Stories.

Today we're going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I'd like to welcome Gabrielle Dolan, Speaker, Founder Jargon Free Fridays, and author of the book Magnetic Stories.

Storytelling in business is a powerful tool to communicate with and captivate your audience, build relationships and trust, and convert your audience to paying clients. Hey friend! Today we are diving into the power of storytelling in business and for building a strong personal brand! My guest is an author, sought-after keynote speaker, and storytelling educator, Gabrielle Dolan.   The Concept of Storytelling in Business There is a lot of confusion around storytelling in business and for building a personal brand. People often mistake values and missions on a piece of paper, as the story. However, storytelling in business is about being really clear on your message and attaching a story to that message. Stories can be personal. Moreover, it is important to share a really sharp, on-purpose story to provide the clarity needed for our customers. In addition, your stories have to align with your values and purpose. If you can't achieve this alignment, you won't resonate with your audience. Telling stories that aren't congruent with your values and purpose, will result in inauthenticity. Therefore, the stories you tell must align with what you do, the services, and the products you provide. I hope you find some great storytelling ideas and tactics to implement in your brand marketing strategy to start converting your audience to long-time clients.  You can read more and grab the key links over on the blog. Purchase Gabrielle Dolan's book by using my affiliate link, "Magnetic Stories".  Connect with Gabrielle HERE.  Download free personal branding resources HERE.  Drop me an email and let me know your key takeaway from the episode: robyn@therobyngraham.com. I can't wait to connect with you over on Instagram!  And, if you want to learn more and join in our free workshops in The Female Entrepreneur Insider join us HERE. 

Gabrielle Dolan joins ProjectHR to discuss the concept of Brand Storytelling - crafting a narrative that connects you with your customers and employees on the basis of shared values.

Today I'm joined by Gabrielle Dolan. Gabrielle is a highly sought-after keynote speaker, educator, and bestselling author. She is a storytelling expert. She knows that a well-crafted business story can boost a brand strategy and allow leaders to better engage employees and customers. She has a new book out called Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling. I'm excited to have her on the show to talk about Storytelling and how that can help our businesses. Magnetic Stories book Gabrielle Dolan website Gabrielle Dolan on Twitter Gabrielle Dolan on Instagram _____ Purchase my latest leadership book now All in the Same Boat - Lead Your Organization Like a Nuclear Submariner Visit our sponsor Bottom Gun Coffee Company use the discount code "DEEP" Become a leader worth following today with these powerful resources: Purchase my bestselling leadership book "I Have the Watch: Becoming a Leader Worth Following" use the discount code "DEEP" Subscribe to my leadership newsletter Follow Jon S Rennie on Twitter Follow Jon S Rennie on Instagram Follow Jon S Rennie on YouTube

Dive into the detailed world of storytelling. This is the part TWO interview with Gabrielle Dolan, a highly sought-after keynote speaker, educator, and author.  Learn how to be a better storyteller and effectively build trust and relationship to your audience.  And listen to the Q&A by Brendan Southall."A lot of executives have been told that showing vulnerability is a sign of weakness. We know it's a sign of strength and courage. And it's actually one thing that really builds trust and respect  because as humans, we're not only hardwired to tell stories, we're hardwired to listen to stories."Highlights of this episode:[01:41] Starting a Story[08:00] Challenge of executives with storytelling[14:52] Be a better storyteller[16:38] Q&A - Truth in stories[23:11] Story Time videos with a charity organisationMake it real. Make it natural. Make it personal. Enquire now and we'll help you craft your story and launch it to the world.  Check out Story Time Videos of Ridge Films.Click here to connect with Chris on LinkedInClick here to connect with Gabrielle on LinkedInClick here to check the exceptional services at Gabrielle Dolan ConsultingClick here to register for the video workshopClick here to ask questions, rate, comment on the show1300 474 343info@ridgefilms.com.auhttps://www.ridgefilms.com.auRidge Films Corporate Pty LtdLevel 26, 1 Bligh StreetSydney NSW 2000Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for youSupport the show (https://www.ridgefilms.com.au)

Dive into the detailed world of storytelling. This is the part TWO interview with Gabrielle Dolan, a highly sought-after keynote speaker, educator, and author. Learn how to be a better storyteller and effectively build trust and relationship to your audience. And listen to the Q&A by Brendan Southall."A lot of executives have been told that showing vulnerability is a sign of weakness. We know it's a sign of strength and courage. And it's actually one thing that really builds trust and respect because as humans, we're not only hardwired to tell stories, we're hardwired to listen to stories."Highlights of this episode:[01:41] Starting a Story[08:00] Challenge of executives with storytelling[14:52] Be a better storyteller[16:38] Q&A - Truth in stories[23:11] Story Time videos with a charity organisationMake it real. Make it natural. Make it personal. Enquire now and we'll help you craft your story and launch it to the world. Check out Story Time Videos of Ridge Films.Click here to connect with Chris on LinkedInClick here to connect with Gabrielle on LinkedInClick here to check the exceptional services at Gabrielle Dolan ConsultingClick here to register for the video workshopClick here to ask questions, rate, comment on the show1300 474 343info@ridgefilms.com.auhttps://www.ridgefilms.com.auRidge Films Corporate Pty LtdLevel 26, 1 Bligh StreetSydney NSW 2000Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for youSupport the show (https://www.ridgefilms.com.au)

What will it take for a brand to stand out from the competition in today's saturated market?In this episode, Chris Schwager (Video Marketer from Ridge Films) is joined by Gabrielle Dolan, a highly sought-after keynote speaker, educator, and author, as they unpack the power of stories and why it is paramount for businesses to inject stories and emotions into their business.Learn how you can communicate clearly and connect to your audience with the use of stories."The really simple reason is because the story taps into emotion. We are emotional beings yet we try to think we're logical. But the brain processes emotion faster. So we've actually already made the emotional decision. And we justify on logic. Anyone in sales will tell you people buy on emotion, and we rationalise through logic."Highlights of this episode:[01:24] Get to know Gabrielle[02:27] Brand storytelling[06:03] AU businesses fail at storytelling[10:02] Power of Stories[19:50] Components of a memorable story Make it real. Make it natural. Make it personal. Enquire now and we'll help you craft your story and launch it to the world. Check out Story Time Videos of Ridge Films.Click here to connect with Chris on LinkedInClick here to connect with Gabrielle on LinkedInClick here to check the exceptional services at Gabrielle Dolan ConsultingClick here to register for the video workshopClick here to ask questions, rate, comment on the show1300 474 343info@ridgefilms.com.auhttps://www.ridgefilms.com.auRidge Films Corporate Pty LtdLevel 26, 1 Bligh StreetSydney NSW 2000Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for youSupport the show (https://www.ridgefilms.com.au)

What will it take for a brand to stand out from the competition in today's saturated market?In this episode, Chris Schwager (Video Marketer from Ridge Films) is joined by Gabrielle Dolan, a highly sought-after keynote speaker, educator, and author, as they unpack the power of stories and why it is paramount for businesses to inject stories and emotions into their business.Learn how you can communicate clearly and connect to your audience with the use of stories."The really simple reason is because the story taps into emotion. We are emotional beings yet we try to think we're logical. But the brain processes emotion faster. So we've actually already made the emotional decision. And we justify on logic.  Anyone in sales will tell you people buy on emotion, and we rationalise through logic."Highlights of this episode:[01:24] Get to know Gabrielle[02:27] Brand storytelling[06:03] AU businesses fail at storytelling[10:02] Power of Stories[19:50] Components of a memorable story Make it real. Make it natural. Make it personal. Enquire now and we'll help you craft your story and launch it to the world.  Check out Story Time Videos of Ridge Films.Click here to connect with Chris on LinkedInClick here to connect with Gabrielle on LinkedInClick here to check the exceptional services at Gabrielle Dolan ConsultingClick here to register for the video workshopClick here to ask questions, rate, comment on the show1300 474 343info@ridgefilms.com.auhttps://www.ridgefilms.com.auRidge Films Corporate Pty LtdLevel 26, 1 Bligh StreetSydney NSW 2000Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for youSupport the show (https://www.ridgefilms.com.au)

Humans respond to emotions, and a good story can tap into that. In this Expert Insight Interview, we welcome Gabrielle Dolan, an expert on brand storytelling and author of six books, including Magnetic Stories.

Booktopia's CEO Tony Nash sits down with Gabrielle Dolan, author of Magnetic Stories. They discuss brand storytelling, speaking with companies all around the world, and more. Books mentioned in this podcast: Gabrielle Dolan - Magnetic Stories: https://bit.ly/3sIsjoc Host: Tony Nash Guest: Gabrielle Dolan Producer: Nick Wasiliev

Hear from author Gabrielle Dolan as she talks about the power of brand storytelling and her new book, Magnetic Stories.

< 34.16 > TALKING POINTS Gabrielle Dolan spent 17 years working for National Australia Bank in a senior leadership role in change management and project management. She experienced firsthand the challenges of communicating. 'As a leader, you think you've communicated, but then people aren't getting the message,' Gabrielle says. Gabrielle noticed that when she shared a story to communicate a message, people not only understood the message, but more importantly, they better remembered the message. And then she noticed good leaders were sharing stories. At 3-day conferences with speaker after speaker, the brilliant ones were brilliant because of stories. We need all the facts and figures and data, but it's stories that create emotional connection. People make decisions based on emotion, but they then search for evidence to support that emotional decision. Types of stories: Origin stories e.g. the origin of Mattel's Barbie doll, Creation stories, how the company started or how the product started. A company doesn't want to lose their corporate memory of stories.  We can teach people the value of storytelling, educating so they share stories more effectively but also find stories from the past that we can use to inspire the future e.g. show the vision or the values and the behaviors of what we try to live by as a company.  A manager can pose a question such as, tell me a time when one of you did something for a customer that made a difference to them, or tell me about a time when you felt really proud to work for this organization.  I might bring 20 people together, some from the front line, senior people, junior people and ask them questions. Someone will tell a story and then someone goes, ‘Oh yeah, that reminds me of . . .'  In 2 hours you could probably hear 50 stories; five or 10 are absolute gold. And at the end people go, ‘I just feel so proud to work here.' ABOUT GABRIELLE DOLAN Gabrielle Dolan holds a master's degree in management and leadership from Swinburne University, an associate diploma in education and training from the University of Melbourne, and is a graduate of the Harvard Kennedy School of Executive Education. Gabrielle is the bestselling author of 'Real Communication: How to be you and lead true', a finalist in the Australian Business Leadership Book Awards for 2019. Her other published books include 'Stories for Work: The Essential Guide to Business Storytelling' (2017), 'Storytelling for Job Interviews' (2016), 'Ignite: Real Leadership, Real Talk, Real Results' (2015) which reached the top five on Australia's bestselling business books and 'Hooked: How Leaders Connect, Engage and Inspire with Storytelling' (2013). The International Association of Business Communicators, Asia Pacific region, awarded her 2020 Communicator of the Year. The ultimate expression of her passion for the cause is her Jargon Free Fridays (jargonfreefridays.com). Her latest title, 'Magnetic Stories: Connect with customers and engage employees with brand storytelling' is just published by Wiley, 1 March 2021 available on Amazon and Booktopia Contact: https://gabrielledolan.com/ ABOUT THE HOST, NINA SUNDAY, CSP A Certified Virtual Presenter, Nina Sunday presents virtually on 'Second Curve Thinking: How to Re-motivate Before They De-motivate'. Her book, ‘Workplace Wisdom for 9 to thrive; proven tactics and hacks to get ahead in today's workplace' is a selection of the C-Suite Book Club.  With a Bachelor of Arts and Diploma in Education, Nina is a Past Chapter President of Professional Speakers Australia and a CSP (Certified Speaking Professional). In the Manage Self, Lead Others podcast, Nina Sunday speaks with key experts from across the globe to share insights on self-leadership and leading others, highlighting emerging trends. For more information visit https://ninasunday.com or follow Nina Sunday on LinkedIn, Twitter or Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Stories that connect with and touch your audience are the ones that are most remembered. This is why brand storytelling should be a part of any business. Gabrielle Dolan, speaker and author of Magnetic Stories (and five other books!), joins us on the podcast today to share more about storytelling. She takes us back to the basics of understanding what a brand and story are and then indulges us in a deeper understanding of the stories we can share, how we can share it, and the process of implementing it in our business. If you want to start or improve your business' brand storytelling, this is one episode you'll want to listen to.  In this episode we discuss: [03:14] The impetus behind writing her book, Magnetic Stories. [05:02] Understanding what brand storytelling is. [06:20] What is a brand? [08:15] Remembering the great brand story of Barbie. [13:27] The elements of a story. [15:25] Five types of stories you can tell. [18:52] Knowing where you need to share your brand stories. [24:58] Creating and sharing genuine and authentic stories. [26:12] The process of implementing storytelling into your business. [29:21] Learning how to collect your stories. [37:29] Advice from Gabrielle around brand storytelling.

     Stories that connect with and touch your audience are the ones that are most remembered. This is why brand storytelling should be a part of any business. Gabrielle Dolan, speaker and author of Magnetic Stories (and five other books!), joins us on the podcast today to share more about storytelling. She takes us back to the basics of understanding what a ...   Read more... This article is copyright ©  Dr Jesse Green The post 297. How to Use Magnetic Stories to Grow Your Practice appeared first on Dr Jesse Green.

"There's lots of quotes that say 70% of change fails. Now, whether it's 70% or 80% or 50%, we know a lot of our change efforts fail because we're trying to communicate and trying to lead change through logic, and again, logic just informs us, it doesn't actually change our behaviour or influence us to do something different or feel something different."In this week's episode of the Change Happens podcast, host Jenelle McMaster is joined by speaker, author and founder of Jargon Free Fridays Gabrielle Dolan to discuss the power of communication through storytelling, both in life and in business.Host: Jenelle McMaster  is Managing Partner, Oceania Markets at EY. Guest: Gabrielle Dolan speaker, author and founder of Jargon Free Fridays, discover more here: https://gabrielledolan.com/Listen here on Apple Podcasts  on Spotify or where ever you get your favourite podcasts.Gabrielles latest book "Magnetic Stories" available from 1st March.

Storytelling in business has become a trendy idea. It could after all, make the difference between whether someone stays engaged with you or tunes out. Or whether they buy from you or pass you off as uninteresting. But navigating storytelling in business may not be as straightforward as you believe. Gabrielle Dolan is an international speaker on the subject whose clients have included VISA, Amazon and even a US president's foundation. She was awarded the 2020 Communicator of the Year by the International Association of Business Communicators Asia Pacific region. Her new book Magnetic Stories shows you how to use brand storytelling to stand out from the crowd.Scroll to the bottom for details of a limited-time promotion for her book.Quotes From Episode"One of the big reasons we are reluctant to share stories in a business sense is this whole fear of judgment.  A lot of people say, 'No one would be interested in my stories because they're normal and pretty boring.' But that's why we're interested in them because they're normal, that allows us to relate to them. So sometimes I think it's a case of getting out of your own way". "There's a company called Mekong Capital based in Vietnam and they're an investment company. When they pull their potential investors to a meeting, instead of going through PowerPoint presentations talking about how much growth they've had...The CEO actually starts with each one of them sharing a story about the biggest mistake they ever made." -Gabrielle DolanDon't miss:-Why Gabrielle chose to leave her job to focus on business storytelling-The Barbie Doll discovery that changed her mind about the company-How to fix brand reputation when the worst happens-Why an investment company prefers to talk about its mistakes with potential investors-Sharing authentic stories in a way that doesn't end in disasterRecommendations:The Leader's Guide to Storytelling - Book by Steve DenningConnect with Gabrielle Dolan:Mobile: +61 421 785 358Email: enquiry@gabrielledolan.com Website www.gabrielledolan.comGabrielle's 7 Day Storytelling Starter KitYou can pre-order Magnetic Stories at many online bookstores before it is in-store 1 March:Buy five books and get another copy personally numbered and signed by her.Buy ten books and receive a signed copy (as above) plus a free ticket to her virtual Your Stories Your Brand two hour workshop on 25th March, valued at $250/ticket.To receive your free gift, simply buy your multiple copies (five or ten) from any supplier and email your receipt of purchase to Gabrielle Dolan Consulting. Please include your postal address so they know where to send your books.Connect with Upon Arrival:Email: uponarrivalpodcast@gmail.com