Podcast appearances and mentions of carmen simon

On this episode, Carmen Simon, PhD, joins the podcast to discuss her recent book Made You Look: How to Use Brain Science to Attract Attention and Persuade Others. She is a cognitive neuroscientist, keynote speaker, and author who is changing the way we understand attention, memory, and decision-making. She's the chief science office at CorporateVisions […] The post The Neuroscience Behind Memorable Marketing Messages – Interview with Carmen Simon first appeared on Composites Weekly. The post The Neuroscience Behind Memorable Marketing Messages – Interview with Carmen Simon appeared first on Composites Weekly.

In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of focusing on distinctiveness and emotion to make sure your audience recalls the most crucial parts of your message. By understanding how the brain processes and retains information, marketers can begin crafting content that truly sticks, helping brands stand out in today's crowded digital space.Key points:Why distinctiveness helps capture and keep audience attention.How emotions play a key role in enhancing memory retention.The practical application of neuroscience tools like EEGs and eye-tracking in content strategy.Defining your "10% message" to ensure you focus on what matters most to your audience.Catch the full episode for more on how neuroscience can transform your marketing approach.Competition time!

In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of focusing on distinctiveness and emotion to make sure your audience recalls the most crucial parts of your message. By understanding how the brain processes and retains information, marketers can begin crafting content that truly sticks, helping brands stand out in today's crowded digital space.Key points:Why distinctiveness helps capture and keep audience attention.How emotions play a key role in enhancing memory retention.The practical application of neuroscience tools like EEGs and eye-tracking in content strategy.Defining your "10% message" to ensure you focus on what matters most to your audience.Catch the full episode for more on how neuroscience can transform your marketing approach.Competition time!

Learn three ways to be memorable and see memorable.locals.com for more like this. Dr. Carmen Simon, Memory Tips, Persuasion Tips, Scott Adams --- Support this podcast: https://podcasters.spotify.com/pod/show/scott-adams00/support

Episode #204 - Carmen Simon, the Cognitive neuroscientist behind the amazing 2016 book Impossible to Ignore now introduces a seismic shift to presentation slide design planning and execution with her latest book, Made You Look. Based on her extensive research on how people retain presented information, this is a textbook worth internalizing if you present or design slides. Inspirationally designed and rich in content, readers will rethink how they approach presentation flow and content design. On this episode, Troy, Nolan, and Sandy have a great time talking with Dr. Simon about how to make presentations memorable!   Full Episode Show Notes https://thepresentationpodcast.com/2024/e204   Show Suggestions? Questions for your Hosts? Email us at: info@thepresentationpodcast.com   Listen and review on iTunes. Thanks! http://apple.co/1ROGCUq   New Episodes 1st and 3rd Tuesday Every Month

On this episode, I’ll highlight a brand new book that every business owner, sales professional, or marketer should be reading. The title is Made You Look: How to Use Brain Science to Attract Attention and Persuade Others. In it, Carmen Simon, a cognitive neuroscientist uses advanced technologies to study where people look, for how long, what type... The post 229: An Update on the New Digital Cast Polymer Connection Magazine first appeared on Cast Polymer Radio.

What's up everyone, today we have the pleasure of sitting down with Carmen Simon, Chief Science Officer at Corporate Visions and Brain Science Instructor at Stanford CS. Summary: Carmen takes us on an adventure exploring the wonders of brain science and how to sustain attention through contrast. We cover embodied cognition, deviating from expected patterns and avoiding the sea of sameness in AI content. We also take a detour into the speculative future of neuroscience and making data impactful through context. About CarmenCarmen has spent her career in multimedia design, writing books, creating and selling companies, and more recently conducting brain science research. She wrote ‘Impossible to Ignore' – A groundbreaking approach to creating memorable messages that are easy to process, hard to forgetShe started (and still is) at Stanford Continuing Studies teaching several brain science coursesAnd today she's Chief Science Officer at Corporate Visions where she runs neuroscience research to help businesses increase their persuasive powerShe also recently published another book called Made You Look – a full-color image packed guide on developing persuasive contentEmbodied Cognition in MarketingCarmen highlights the rising trend of embodied cognition in neuroscience. This concept suggests that our brain's attention, memory formation, and decision-making are influenced by the interaction between the brain, body, and environment. It's not just mental processes but physical engagement that shapes our cognitive functions.She offers practical advice for marketers: involve your audience physically. For example, during a sales presentation or team meeting, encourage note-taking. This simple act engages multiple parts of the body, enhancing memory and focus. In Carmen's studies, participants who took notes during sessions retained information better than those who just listened.The key is to move beyond passive engagement. Traditional methods often required participants to stay still, but advancements in neuroscience now allow for physical involvement without compromising data accuracy. So, telling your audience to write things down can make a significant difference in how well they remember and engage with your content.This becomes more challenging in remote settings like Zoom. The temptation to type notes digitally is strong, leading to potential distractions. Carmen's research shows that while digital note-takers wrote more, those who handwrote their notes retained and synthesized information better. Handwriting forces individuals to summarize and critically engage with the content, enhancing the quality of their notes and memory retention.Carmen's insights suggest that integrating physical activities into your marketing strategies can create a more immersive and memorable experience for your audience. This approach not only boosts engagement but also helps in building stronger connections and better information retention.Key takeaway: Encourage physical involvement in your marketing efforts. Simple acts like note-taking can enhance engagement and retention, leveraging the principles of embodied cognition for more effective and memorable interactions.Enhancing Virtual Engagement with Body CuesCarmen discusses an intriguing neuroscience study comparing brain activity when showing products through slides versus using a whiteboard. She emphasizes that using a whiteboard engages people more effectively. The physical act of drawing grabs attention and creates a dynamic visual experience. When the audience is encouraged to draw along, this engagement deepens even further.Encouraging participants to draw along creates a shared physical activity, reinforcing memory retention. This technique leverages embodied cognition, where physical movement aids cognitive processes. Carmen's study showed superior recall effects for those who engaged in drawing versus those who only watched slides. After 48 hours, participants who drew remembered more, highlighting the power of active involvement.In a virtual setting, applying these principles requires creativity and discipline. For instance, you can ask participants to take control of the mouse during a demo or encourage them to use a digital whiteboard. Despite the challenges of remote interactions, these physical cues remain crucial for memory retention. Carmen's research indicates that handwriting notes leads to better retention than typing, emphasizing the need to integrate physical activities in digital environments.Carmen urges marketers to rescue the practice of whiteboarding, even in virtual settings. The visual and physical engagement it provides can significantly enhance memory and decision-making. By reintroducing these techniques, marketers can create lasting impressions and foster better audience connections.Key takeaway: Integrate physical activities like whiteboarding in virtual settings to enhance engagement and memory retention. Encouraging your audience to draw along or take notes by hand can lead to more effective and memorable interactions.Sustaining Attention Through ContrastCarmen dispels the myth of shrinking attention spans, emphasizing that humans are capable of sustained focus if the stimulus is engaging enough. She notes that from a biological and evolutionary perspective, our ability to concentrate hasn't diminished. The key is to make the content interesting and relevant. As an example, think about how many hours people can spend binge-watching TV shows when they're captivated.Carmen challenges marketers to think about how to capture and hold attention. The competition for focus is fierce, and at any moment, people can easily switch to something else. To stand out, marketers need to make their offerings compelling and distinct. This involves creating engaging experiences that resonate with the audience on a deeper level.One effective technique Carmen mentions is using contrast to create a noticeable difference between your content and that of others. The brain needs at least a 30% difference to perceive something as distinct. For marketers, this means clearly differentiating their solutions from the competition. It's not enough to claim that your product is better; the contrast must be perceptible and significant.She highlights the importance of making your marketing content unique and memorable. In a crowded field, ensuring that your message stands out is crucial. This can be achieved by presenting information in a way that is markedly different from others, creating a strong and lasting impression.Key takeaway: Create engaging and distinct content to capture and maintain attention. Use contrast effectively to differentiate your offerings, ensuring they stand out in a crowded market. This approach helps in making your marketing efforts more impactful and memorable.Deviate From Expected Patterns and Create Memorable ImpactCarmen highlights a significant distinction between human and AI-generated content: the power of human touch. She emphasizes that for the brain to perceive distinctiveness, it must first recognize patterns. This means that not every aspect of your marketing needs to be unique. Instead, marketers should identify areas of sameness and then have the courage to deviate from those patterns to create a memorable impact.One compelling example Carmen shares involves Krispy Kreme's daring marketing approach. They ran an ad with the headline, "Donuts are bad for you," a stark contrast to their usual “Donuts are life” messaging but also the typical health-centric marketing messages. This distinctiveness, paired with a c...

Dr. Carmen Simon is a cognitive neuroscientist specializing in how the brain processes and retains information. She teaches at Stanford and just published her excellent new book, "Made You Look”.  In addition to her academic work, Dr Simon helps the likes of GE, McDonalds, HP, JP Morgan, and Google to create messages and presentations that are based on how the brain remembers information and is likely to act on that information. In this episode, Dr. Simon shares her insights on the science behind effective communication, and how you can use it to create better presentations, sales pitches and marketing messages.  Carmen also debunks the myth of short attention spans, asserting that if the content is engaging and relevant, audiences can maintain focus for extended periods. She encourages communicators to "control your 10%" by ensuring the main message is clear, repeated, and supported by the rest of the content. Listen to this episode to learn how to use the power of neuroscience to make your communication more effective and memorable. You can find Dr. Carmen Simon on LinkedIn and YouTube, and explore her work through her books, "Impossible to Ignore" and "Made You Look." Furthermore Carmen Simon invites listeners to join a new community focused on the science of slides and content memorability. Explore unique slide examples and micro lessons here: https://youtu.be/jFceJ1MrzG8 https://youtu.be/CxgbDSNlIkc  https://youtu.be/Pwx9yNBRMPI *** Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

SummaryIn this conversation, Duane Lester interviews Carmen Simon, a cognitive neuroscientist specializing in memory. They discuss the importance of memory in business and learning, and how memory is not just about remembering the past, but also about remembering the future. They explore the concept of prospective memory and how it relates to decision-making in business. Carmen shares practical guidelines for improving memory, including the use of repetition, visual elements, and creating associations. They also discuss the limitations of working memory and the need to balance abstract and concrete information. Overall, the conversation emphasizes the importance of controlling the 10% of information that people remember.Takeaways* Memory is not just about remembering the past, but also about remembering the future.* Prospective memory, or remembering intentions set for the future, is crucial in business and decision-making.* Repetition is key to improving memory and ensuring that important information is remembered.* Visual elements and associations can enhance memory retention.* Working memory has limitations, so it's important to be mindful of the amount of information presented at once.* Balancing abstract and concrete information can help improve memory recall.* Controlling the 10% of information that people remember is crucial in business and learning. Get full access to Lessons from Learning Leaders at lessonsfromlearningleaders.substack.com/subscribe

My book Reframe Your Brain, available now on Amazon https://tinyurl.com/3bwr9fm8 Find my "extra" content on Locals: https://ScottAdams.Locals.com Content: News and interview with author Carmen Simon Politics, Rivian Electric Trucks Apple, Tesla FSD, Governor Hochul, Matt Gaetz Peter Navarro, Political Prisoners, Kristi Noem, Violent Crime Stats, MSNBC Polls, Arizona Election Paper, Georgia Election Integrity, Trump Gag Order, President Trump, FEC Testimony Blocked, College Protester Funding, Prosecutor Matthew Colenagelo, America's Government, Tax Cattle Citizens, RFK Jr., Maxine Watters, Bill Gates, Dr. Carmen Simon, Biological Attention Markers, Scott Adams ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topics to build your talent stack, please see scottadams.locals.com for full access to that secret treasure. --- Support this podcast: https://podcasters.spotify.com/pod/show/scott-adams00/support

Episode #187 - There is a science to the art of presentation design. Our guest today is a Cognitive neuroscientist. A PhD twice over. An instructor at Stanford University. Founder of research companies. Has spoken at The Presentation Summit several times. Dr. Carmen Simon focuses on presentation information retention, and we have the opportunity to hear about her latest study findings. Join us for an amazing presentation conversation!   Full Episode Show Notes https://thepresentationpodcast.com/2023/e187   Show Suggestions? Questions for your Hosts? Email us at: info@thepresentationpodcast.com   Listen and review on iTunes. Thanks! http://apple.co/1ROGCUq   New Episodes 1st and 3rd Tuesday Every Month

Unforgettable Patient Care: Influence Outcomes by Making a Lasting Impression In this enlightening podcast episode with Dr. Carmen Simon, the renowned author of "Impossible to Ignore: Creating Memorable Content to Influence Decisions," we delve into the fascinating world of memory and message retention. Would it surprise you to know that people typically only remember about 10% of the messages they encounter, and most of this information is forgotten within the first 24 hours? Memory challenge not only affects what people remember, but also what they act on. As healthcare professionals, what if you could take charge of what patients remember and wield the power to shape their choices? Dr. Simon unveils the keys to controlling that pivotal 10% of information people retain. Without deliberate efforts, what sticks in their memory tends to be random and unpredictable. In this episode, Dr. Simon walks us through concepts such as deliberate messaging, cognitive ease, and pattern recognition. Understanding these concepts helps you better position your messaging to be remembered and acted upon. This podcast episode promises to reshape your approach to patient care by tapping into the enigmatic world of memory. Are you ready to become an unforgettable force in the eyes of your patients? Tune in to find out.

In this enlightening podcast episode with Dr. Carmen Simon, the renowned author of "Impossible to Ignore: Creating Memorable Content to Influence Decisions," we delve into the fascinating world of memory and message retention.   Would it surprise you to know that people typically only remember about 10% of the messages they encounter, and most of this information is forgotten within the first 24 hours? Memory challenge not only affects what people remember, but also what they act on.  As healthcare professionals, what if you could take charge of what patients remember and wield the power to shape their choices? Dr. Simon unveils the keys to controlling that pivotal 10% of information people retain. Without deliberate efforts, what sticks in their memory tends to be random and unpredictable.  In this episode, Dr. Simon walks us through concepts such as deliberate messaging, cognitive ease, and pattern recognition. Understanding these concepts helps you better position your messaging to be remembered and acted upon.  This podcast episode promises to reshape your approach to patient care by tapping into the enigmatic world of memory. Are you ready to become an unforgettable force in the eyes of your patients? Tune in to find out. 

Stephanie Paul is the Founder of Stephanie Paul Inc. and author of Unlock The Magic of Story. Her proven approach, the Powerful Emotional Engaging Presentations, draws on over 30 years of rich and diverse entertainment experience. As a trainer, keynote speaker or MC, Stephanie has the uncanny knack for turning any bored room into a lively, spirited and connected one.  In today's episode, you'll learn why storytelling in sales is so effective, how to capture the audience's attention with an engaging narrative, and how to use stories to win more sales and make a bigger impact. What You'll Learn: - The art of storytelling in sales - Why storytelling is sales leader's best skill  - Storytelling techniques to elevate your sales pitch - Facts and data versus storytelling - Great storytelling exercises for awakening creativity - Using stories to connect and understand your audience - First steps toward skilful storytelling - How to create a story database from scratch - Connecting with others through vulnerability - Stephanie's advice to her younger self on how to become better at selling Storytelling is one of the most powerful ingredients you can add to your sales leadership activities. It's even more effective when you use it in your proactive selling activities. Regardless of what you're selling or what your audience is, incorporating the art of storytelling into everything you do allows you to entertain, engage, and build rapport with your audience.  Links and Resources: - Special giveaway for Full Funnel Freedom listeners - https://stephaniepaulinc.com/fffreedom/ - When you need to hire top sales professionals, turn to a recruiting partner that speaks sales. Alaant Workforce Solutions. Learn more and book a discovery call at www.fullfunnelfreedom.com/alaant - The perfect CRM system, streamlined business processes and happier customers – Eligeo CRM Inc can make it happen for your business. Go to www.fullfunnelfreedom.com/eligeo for more info - Stephanie Paul's website - https://stephaniepaulinc.com/ - Stephanie's LinkedIn - https://www.linkedin.com/in/stephaniepaulinc/ - “Unlock the Magic of Story: How to Use Neuroscience Secrets to Engage and Influence Any Audienc”e by Stephanie Paul https://amzn.to/3AKyjCA  - “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries https://amzn.to/3AOFpWZ  - “Impossible to Ignore: Creating Memorable Content to Influence Decisions” by Carmen Simon https://amzn.to/3D1QPcK  - “Tame the Primitive Brain: 28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work” by Mark Bowden https://amzn.to/3BgBbIY  - The power of vulnerability by Brené Brown - https://www.youtube.com/watch?v=iCvmsMzlF7o - “Uncommon Service: How to Win by Putting Customers at the Core of Your Business” by Frances Frei and Anne Morriss https://amzn.to/3BhxItF  - ‘Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results” by Judith E. Glaser https://amzn.to/3QlKko2  - Full Funnel Freedom https://fullfunnelfreedom.com - The Sandler Summit 2023 https://www.hamish.sandler.com/orlando  - Sandler on Instagram https://www.instagram.com/sandler_yyc/  - Sandler in Calgary - www.hamish.sandler.com/howtosandler

Naše radijske valove in spletne glasbene platforme je osvojila nova skladba z naslovom Naj gori.Izvajalec pesmi in avtor vročega besedila je simpatični Simon Rosc, pevec, ki smo ga spoznali že pred enajstimi leti v popularni oddaji Slovenija ima talent. Simon, ki je med drugim tudi urednik časopisa Novice Svet24, se je spustil v zabavno debato s Carmen ... Dotaknila sta se vročih ljubezenskih tematik, političnega dogajanja pri nas in v tujini in debatirala tudi o vsakodnevnem življenju ... Prisluhnite! 

After 48 hours, people will only remember about 10% of the things you're saying. You need to be impossible to ignore because people will forget about the other 90%. So you really have to control that 10% and be as memorable as you can. When you're giving a speech, you have to control your unifying message so that you can achieve that 10%. Join John Livesay as he talks to cognitive neuroscientist, Dr. Carmen Simon about her book, Impossible to Ignore. Learn more about the science behind your brain and memories. Find out how you can control your 10% today! Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

After 48 hours, people will only remember about 10% of the things you're saying. You need to be impossible to ignore because people will forget about the other 90%. So you really have to control that 10% and be as memorable as you can. When you're giving a speech, you have to control your unifying message so that you can achieve that 10%. Join John Livesay as he talks to cognitive neuroscientist, Dr. Carmen Simon about her book, Impossible to Ignore. Learn more about the science behind your brain and memories. Find out how you can control your 10% today! https://quarterly.ai/ - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help   GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling   JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW   Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'   Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

SHOW NOTES:SUMMARY: In this episode, Andrew Phelps and Matt Zaun talk about how using games can spur on more interaction with your team, and how this will lead to a company culture of storytelling.ANDREW PHELPS BIO: Andrew is the co-founder and CEO of IncentivePilot.  He shows organizations, through games, how they can radically boost revenues and save time with enterprise incentive programs and sales contests.For more info, check out Andrew here | https://www.linkedin.com/in/andrewroyerphelps/*During the episode, Andrew mentioned that he was fascinated by ways to spike engagement during the middle of presentations, and how people are (contrary to popular belief) interested in understanding complex issues. For info on what he was referring to, check out Carmen Simon's content here | https://www.linkedin.com/in/drcarmensimon/You can find Corporate Visions here | https://corporatevisions.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/ 

This week's episode features Dr. Carmen Simon, a cognitive neuroscientist and chief science officer at Corporate Visions. Simon addresses a groundbreaking approach to creating memorable impressions and messages by leaning into how the brain works and is wired to retain and encode memory. This simple way of using your differentiator as a tool for being remembered is applicable for all professions! --- Send in a voice message: https://anchor.fm/driving-change-podcast/message Support this podcast: https://anchor.fm/driving-change-podcast/support

Research reveals that only 10% of your message sticks in someone's brain—so are you hammering home the point or burying the lede? You might want to ask cognitive scientist Dr. Carmen Simon, chief science officer at Corporate Visions and B2B Decision Labs who has developed a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore. When she says humans are cognitively lazy by design, she means it as a compliment to efficient biology. Join us as Dr. Simon helps us investigate the ‘business brain,' reminds us of the important distinction between ‘wanting' and ‘liking,' and shows us what ‘cognitive ease-infused' content looks like.  In this episode, you'll learn:  What it means to create “high arousal, positive valence” experiences in your audience Why your audience only has energy for rewards, not objectives How to present data in the most cognitively digestible way Why repetition and emotion are the one-two punch behind memory formation  Plus, we define the four quadrants of memory-making (and where your message should land).  Resources from this episode:  • Download the Behavior Change Blueprint • Explore B2B DecisionLabs Social Media:  • Connect with Dr. Simon on LinkedIn • Connect with Zed on LinkedIn • Connect with Clark on LinkedIn

It's important that you seem approachable so your audience would want to engage with your communication efforts and later on buy into your brand's product or service.Gabrielle Dolan is an expert in helping her clients do just that. As the go-to for effective business communication and storytelling, she has worked with impressive organizations such as the Obama Foundation, Visa, Accenture, Amazon, and Uber among many others.The author of seven well-received business books including her most recent one, Magnetic Stories which debuted at #2 on Australia's Business Books List talks about: How she shifted from a career in banking to being a business storytelling specialist Incorporating storytelling to an industry that's so inhuman like Banking  Her advice on how businesses should go about finding their authentic brand story The biggest mistake companies make when they try to tell their story The Five Cs of different kinds of stories you can tell: The Creation Story - how the product or company started The Culture Story - sharing the company's values Customer Stories - making the customers the hero and highlighting their relationship with the company Community Stories - employees affecting positive change in the community Challenge Stories - hurdles and how these have been overcome Deliberate vs Organic Storytelling and how it affects brand perception What she thinks is the most powerful communication medium every organization has How she thinks brand storytelling affects our ability to make decisions and even future buying habits The original story about Barbie that completely changed her perception of it (and probably most others too if they get a chance to hear it) A story about her shoes that influenced her personal brand How the story about her nails made her realize that some stories may be organic and real but not necessarily on-brand  The challenges that she's come up against to get to where she is today Being intentional about living life by design and what she believes is the key to success The kind of influences and mentors she had  Her Rapid Fire 10 answers including her exceptional ability to solve jigsaw puzzles and why active listening is the one thing she truly wants to master Her personal mantra that revolves around doing what you love with the people you love Mentioned in this episode:Dr. Carmen Simon: https://www.linkedin.com/in/drcarmensimon/ Gabrielle Dolan's Published Books: https://gabrielledolan.com/books/ For more of Gabrielle's work, head on over to her channels:Instagram: https://www.instagram.com/gabrielledolan.1/ LinkedIn: https://www.linkedin.com/in/gabrielledolan/ Website: https://gabrielledolan.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode of Enterprise Sales Development podcast, we speak with Dr. Carmen Simon, a instructor at Stanford Continuing Studies, Cognitive Neuroscientist at Memzy and Chief Science Officer at Corporate Visions. Dr. Simon deconstructs a cold call and how the brain interprets every part of that outbound exercise. She also provides tips, research and examples of what's happening to the brain with a cold email. WHAT YOU'LL LEARN What lead her to study and get her PhD in Neuroscience How to get more successful interactions from cold calls by understanding the neuroscience and best techniques for the average cold caller Debunking the idea that it takes 21 days to form a habit and the brain science for interrupting a habit Research that makes outreach more meaningful in marketing and sales messaging and the data that explains what happens during the listening and viewing a pitch Tactics she would suggest for cold emails and texts and techniques to reduce cognitive workload Her thoughts on the herd mentality behind decision making and how to decrease the pressure as you construct messages QUOTES “Everyone you're addressing personally or professionally has a brain, and it's important to know a little bit at least about how the brain reacts to communication and business communication in our sense.” - Dr. Carmen Simon [02:43] “So out of that list, we're cold calling or any other persuasive environment for that matter, I would invite our listeners to think about the promise of being in control. I think one of the reasons why perhaps people don't react so positively to cold calling is because they're not in control.” - Dr. Carmen Simon [16:23] “Sometimes the ego takes over, and we want to impress others with a lot of novelty, with things that perhaps they will have not experienced or done before. And sometimes that works against us because with novelty comes the extra cognitive resources that you're hoping somebody has. And these days people are so taxed that it's a bit harder to rely on that.” - Dr. Carmen Simon [19:35] “Because what we're noticing in business is that people try to use too many words that are fancy. They're very jargon, and even if you're talking to experts, experts still have human brains.” - Dr. Carmen Simon [40:03] “The moment that we create something that is indeed steeped in scientific principles, then all of us can benefit and address an ever evolving business brain.” - Dr. Carmen Simon [51:40] TIMESTAMPS [00:01 Intro [00:30] Meet Dr. Carmen Simon [03:01] How she came to study neuroscience [04:47] Sharpening receiving and creating [08:07] How to get to more successful interactions [14:50] Best techniques for the average cold caller [19:15] Seemingly no effort [20:08] 21 days to form a habit [27:13] Research to make outreach more meaningful [34:54] Tactics she would suggest for cold emails and texts [40:34] Herd mentality behind decision making [51:10] How to contact Dr. Carmen Simon CONNECT Corporate Visions website Dr. Carmen Simon on LinkedIn CIENCE website CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram

Dr. Carmen Simon, Chief Science Officer at Corporate Visions, is a cognitive neuroscientist, bestselling author, and leading expert on how to use brain science to help corporations create memorable messages. She spoke with Rob on a range of topics to help B2B Marketers connect with an executive audience whose attention is being drawn elsewhere. Pointing to her scientific research, she offers advice on how to influence complex buying decisions when you can't meet the buyers face-to-face and how to control what people remember from your presentations. She also explains how the brain works in terms of attention, memory, and decision making, and why marketers should care. It's a fascinating conversation that will appeal not just to B2B marketers, but to anyone who has to capture the attention of an audience. C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

In this episode of B2B Nation, we are discussing how to create memorable content for B2B audiences with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. Dr. Simon is a neuroscientist who studies how people react to and remember content. We're going to discuss the role of imagery and images in your content, tips for business storytelling, thoughts on creating more memorable audio content, and more. Episode Guide 2:46: What triggers audiences to remember the content they consume? 6:24: What are the common mistakes people make in their presentations? 10:27: Balancing imagery and text in presentations. 16:44: Best practices for storytelling for business. 23:16: What would be updated or changed if Impossible to Ignore were written today? 28:32: Tips for creating compelling audio and social audio content. 34:29: What is the one tool Dr. Simon can't work without?

In this episode of B2B Nation, we are discussing how to create memorable content for B2B audiences with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. Dr. Simon is a neuroscientist who studies how people react to and remember content. We’re going to discuss the role of imagery and images in your content, tips for business storytelling, thoughts on creating more memorable audio content, and more. Episode Guide 2:46: What triggers audiences to remember the content they consume? 6:24: What are the common mistakes people make in their presentations? 10:27: Balancing imagery and text in presentations. 16:44: Best practices for storytelling for business. 23:16: What would be updated or changed if Impossible to Ignore were written today? 28:32: Tips for creating compelling audio and social audio content. 34:29: What is the one tool Dr. Simon can’t work without?

Have you ever sat in a presentation and successfully listened to everything that the speaker shared, remembered what was essential and acted on the information whilst simultaneously fielding emails, carrying out a chat message and planning lunch and all before a really important client meeting. OK, now in this very short space of time, what do you remember? Not a lot huh? You just experienced cognitive overload. And that was just thinking about those 5 things happening in theory. "That went right over my head! Cognitive overload is more common than you might realise. Cognitive overload occurs when your brain is being tasked with too many things at once or you are trying to process too much information. It happens when you use too much mental effort in your brains working memory to continue effective processing. You may well feel that the words flew over your head. You stopped taking any more information in and tried to clear the backlog. It is also remarkably common. A leader does a data dump of the facts and figures for the quarterly report, a manager relates every little detail of a problem and the presenter rushes through the material either because their time has been reduced or they've taken too long over the early part. Specifically, what does your audience need to know? And I do mean need as an absolute New and Knew One way to help your audience understand is to relate something that they already do know with the new information that you are sharing. New information triggers curiosity, which is something you want to do. But if everything is new, you'll trip over the edge of curiosity into anxiety. And anxiety is something we don't want. Filling your presentation with all things new is like opening photoshop for the first time and being presented with all 300 icons on the taskbar. Or like visiting a strange city for the first time. It's overwhelming. Sure, you'll find your way around eventually, but it takes time. You see what I did there? I related the situation (new knowledge for you) to something that you know already - either you'll know about photoshop and the vast number of icons or you'll have experienced visiting a strange city. And even if not exactly aligned with your knowledge, the two examples provide adequate common experience for you to relate to, or imagine. And that's just what you need to do with new information. Align it with something your audience knows already by using examples, metaphors or analogies. And remember, you only want to include new information if it is something that your audience needs to know. It is not so that you can show how knowledgable and brilliant you are. On top of this, your audience is likely to find 90% of your presentation as forgetable. So what do you really want them to remember? Your 10% Dr Carmen Simon, author of Impossible to Ignore, a neuroscientist and expert in making your content memorable, shares some bad news that your audience typically remembers just 10% of your presentation content. Worse news is the 10% remembered by one person differs from the 10% another person remembers. The 10% that you really want them to remember needs to be identified and then you are going to take control of what they remember. You can do that by noting: - What you want your audience to remember - 3 or 4 points, and - What you want your audience to do (your Product or call to action) Now we are clear what our audience knows already, making certain that we recognise our own curse of knowledge and taking care with our assumptions. We are also clear about what they need to know, avoiding cognitive overload, aligning the new with the knew and identifying the 10% of our content that is essential. But do they care at all? We need to understand the audience's opinion. Let's wrap here for now and prepare you for the next part: Opinion. In the next section we'll talk about Opinion and then get deep into the Who of your audience. We'll consider their power and interest, how they might resist, and the four audience types you will choose specific actions or products from your presentation.

Scott Abel Scott Abel is a content strategy original. He first took the title of "content strategist" in 1999. Since then, Scott has practiced content strategy and become a leading voice for the discipline. When he's not running his consultancy, Scott organizes content events, publishes and writes books and articles, and keynotes and speaks at industry conferences. Scott and I talked about: the serendipitous origins of his moniker, "The Content Wrangler" the gap between the popularity of the term "content strategy" and its actual adoption how he got his title at his first "content strategist" job in 1999 the pragmatic business lessons he learned early in his career managing technical content for a pharmaceutical company how streamlining content workflows can save companies literally tens of millions of dollars how learning to go beyond grammar and other writerly concerns can help you move up from content creator to content strategist how the rise of e-commerce helped move modular content engineering principles and practices out of the technical content world and into broader use on the web how increasingly atomized/modularized/componentized content has made smarter content systems necessary how to deal with the main challenge in content strategy management: people how technically complex systems can enhance and augment human creativity an "Aha!" moment he had at iFixit about how to measure the ROI of content and how that insight improved the content practice there how the pedantic lessons he learned in Mrs. White's Language Arts class ruined his ability to write SEO copy the importance of recognizing and demonstrating content as a valuable business asset the accounting challenges of getting content value accounted for on a company's balance sheet the work of Salim Ismael around "information enablement" - a business practice that enables businesses to grow exponentially the uneven distribution in enterprises of expertise around structuring and scaling content why you need to connect with a leader in your company, ideally in the C-suite, who is scared to death that their company could become the next Blockbuster how the analogy of the human body's immune response can explain the rejection of content strategy and other innovative business practices how content strategists can benefit from the neuroscience lessons in Carmen Simon's book, Impossible to Ignore the importance of expanding our skills sets in the practice of content strategy the even-more-important task of clarifying and articulating our profession, a project that looks to Scott like "a content hairball waiting to be detangled" Scott's Bio Affectionately known as "The Content Wrangler," Scott Abel is the Founder and President of The Content Wrangler, an international content strategy consultancy that specializes in helping content-heavy organizations become information-enabled. Scott helps business leaders understand the need to operationalize their content, with a focus on standardizing and improving the way they author, maintain, localize, publish, deliver, and archive their information assets. In turn, this helps them become capable of serving up the right information, in the right format and language, to the right people and machines, on-demand, for any business reason necessary. The Content Wrangler hosts content industry events including Technical Documentation Roundup, Content Strategy Applied USA and Information Development World and has produced a series of ten books (2018), The Content Wrangler Series of Content Strategy Books, the first of which is “The Language of Content Strategy.” A formal journalism education, combined with 10+ years as a technical writer, makes Scott a natural choice for content professionals and organizations who need the tools to write content once and use it often. Scott is also an internationally recognized content strategist and vibrant speake...

Scott Abel Scott Abel is a content strategy original. He first took the title of "content strategist" in 1999. Since then, Scott has practiced content strategy and become a leading voice for the discipline. When he's not running his consultancy, Scott organizes content events, publishes and writes books and articles, and keynotes and speaks at industry conferences. Scott and I talked about: the serendipitous origins of his moniker, "The Content Wrangler" the gap between the popularity of the term "content strategy" and its actual adoption how he got his title at his first "content strategist" job in 1999 the pragmatic business lessons he learned early in his career managing technical content for a pharmaceutical company how streamlining content workflows can save companies literally tens of millions of dollars how learning to go beyond grammar and other writerly concerns can help you move up from content creator to content strategist how the rise of e-commerce helped move modular content engineering principles and practices out of the technical content world and into broader use on the web how increasingly atomized/modularized/componentized content has made smarter content systems necessary how to deal with the main challenge in content strategy management: people how technically complex systems can enhance and augment human creativity an "Aha!" moment he had at iFixit about how to measure the ROI of content and how that insight improved the content practice there how the pedantic lessons he learned in Mrs. White's Language Arts class ruined his ability to write SEO copy the importance of recognizing and demonstrating content as a valuable business asset the accounting challenges of getting content value accounted for on a company's balance sheet the work of Salim Ismael around "information enablement" - a business practice that enables businesses to grow exponentially the uneven distribution in enterprises of expertise around structuring and scaling content why you need to connect with a leader in your company, ideally in the C-suite, who is scared to death that their company could become the next Blockbuster how the analogy of the human body's immune response can explain the rejection of content strategy and other innovative business practices how content strategists can benefit from the neuroscience lessons in Carmen Simon's book, Impossible to Ignore the importance of expanding our skills sets in the practice of content strategy the even-more-important task of clarifying and articulating our profession, a project that looks to Scott like "a content hairball waiting to be detangled" Scott's Bio Affectionately known as "The Content Wrangler," Scott Abel is the Founder and President of The Content Wrangler, an international content strategy consultancy that specializes in helping content-heavy organizations become information-enabled. Scott helps business leaders understand the need to operationalize their content, with a focus on standardizing and improving the way they author, maintain, localize, publish, deliver, and archive their information assets. In turn, this helps them become capable of serving up the right information, in the right format and language, to the right people and machines, on-demand, for any business reason necessary. The Content Wrangler hosts content industry events including Technical Documentation Roundup, Content Strategy Applied USA and Information Development World and has produced a series of ten books (2018), The Content Wrangler Series of Content Strategy Books, the first of which is “The Language of Content Strategy.” A formal journalism education, combined with 10+ years as a technical writer, makes Scott a natural choice for content professionals and organizations who need the tools to write content once and use it often. Scott is also an internationally recognized content strategist and vibrant speake...

On this episode, we’ll be discussing a book I’ve been reading lately called Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon, Ph.D. It’s worth your time to read it, especially if you create online content regularly. Sponsor This episode is sponsored by Craft Beer Club. Each monthly Craft Beer selection they send […]

Cutting through all the noise to make yourself memorable in the marketing and business world can be a challenge. How can you claim "center stage" and stand out enough for people to remember you? According to my guest, Carmen Simon, you can do it through neuroscience. Carmen is a cognitive scientist and the author of, “Impossible to Ignore.” If you want to learn how to create a memorable presentation design, great verbal delivery, and increase audience engagement, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/236

Welcome to episode 214 of the IABC International Podcast. Doug Hohener joins us on the latest episode to take a look at video marketing. Nothing is more powerful than video to truly capture or tell a story. Today, it seems that everybody and their uncle is making a YouTube video and sharing it on various social platforms to gain “subscribers” that will lead to advertisers. In the business world, however, we can’t afford for branding to be diluted with low-quality and low-production-value videos. You can find the Doug's full article on the IABC website here: https://www.iabc.com/whats-new-in-video-marketing/ -- Ahead of her keynote session at the IABC World Conference, Carmen Simon explains why we should focus on the 10% of information that our audiences remember, rather than worrying about the 90% that they forget. This is an edited version of my conversation with Carmen, you can watch the video version of the interview which includes an on screen presentation by clicking on the on the link below. https://www.youtube.com/watch?v=fP3ebDFS5to -- The annual IABC World Conference is the largest and most inspiring global event in the field of business communication. If you want to sharpen your skills, gain new insights and make valuable connections with communication professionals around the world, this is the place to be. Invest in your future: Get savings right now Yes, professional development is an investment in your future and one that can help raise your profile in your company and make you better at what you do, but why carry the burden of extra cost to attend? If you register before 6 March, you’ll save more than US$200 on registration fees. AND In celebration of IABC’s 50th anniversary, get an extra US$50 off a full or standard registration in February with the code CELEBRATE50 (Only applies in February 2020) -- Thanks for listening to this episode. Please subscribe, and share the IABC International Podcast Music is from Joakim Karud (https://soundcloud.com/joakimkarud) and Ikson (https://soundcloud.com/ikson) Produced and Presented by Dan Gold This is an IABC Production. --- Send in a voice message: https://anchor.fm/iabc/message

Conversation with Dr. Carmen Simon, the founder of Memzy, an instructor at Stanford University, an author, and she's a subject matter expert who holds doctorates in both instructional technology as well as cognitive psychology

Mitchell Levy and co-host Scott Abel interview Cognitive Neuroscientist Carmen Simon. In this episode, you'll learn how to create exceptional customer experiences with content. Carmen has spent the past decade researching what makes content memorable. She has helped businesses apply science-based guidelines to influence their own audience's memory with precision. Carmen works with clients in four ways: 1) Help craft their messages/presentations using evidence-based guidelines 2) Teach brain science workshops for creating memorable messages 3) Deliver keynote speeches about neuroscience and messaging during public events 4) conduct neuroscience research using EEG technology. Mitchell Levy is The AHA Guy at AHAthat, a self-publishing book platform for thought leaders, experts and companies to unleash their genius to the world. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. In addition to these accomplishments, he's been happily married for 28 years and regularly spends four to five weeks annually in a European country with his family and friends. Mitchell is committed to aliveness, joy, and AHA moments. To learn more about creating and sharing your AHA moments, go to AHAthat.com/Author where you can also find a link to book a strategy call. Connect to Mitchell Levy on:LinkedIn: Linkedin.com/in/MitchellLevy Facebook: Facebook.com/HappyAbout Twitter: Twitter.com/HappyAbout Google+: Plus.Google.com/+MitchellLevy Pinterest: Pinterest.com/THiNKaha Instagram: Instagram.com/Mitchell.Levy/AHAthat: AHAthat.comSpeaking site: MitchellLevy.comConsulting Site: THiNKaha.com LinkedIn Thought Leadership Best Practices Group: aha.pub/t-l-b-p  Thought Leader Life: ThoughtLeaderLife.com Learn more about your ad choices. Visit megaphone.fm/adchoices

You're in for a treat because my guest is extraordinary. I love her and love everything she talked about. When I think about a neuroscientist, I think about somebody who is a nerd and sits in a lab, whatever interesting imagery comes to mind. She's got the smarts and the fire. She is a wonderful, fun human being that is super wise and is going to teach you how to improve your brain and your memory. Mostly what she's focusing on is how you can stand out, how you can enter a conversation and have people remember you, how you can do a presentation and have people remember you and retain what you told them. This is the key to success because when you are top of mind, people want to work with you, people want to engage with you. How do you stay top of mind? How do you grab someone's attention? In the past, I don't know why maybe it's my personality, I used to draw attention regardless of what I did. My friends in high school, they could sneak in late and nobody noticed but as soon as I do it until this day, everybody notices it. I'm an attention magnet somehow and in the past, I try to dim it. Sometimes I still do, but the more I talk to more interesting smart people, successful high achievers and all those freaking unbelievable experts that are here, the more I get that getting attention is not necessarily a bad thing. You want to channel it to do good in the world. You want to channel it to a place where it influences your success and the success of the people that are around you and that are working with you. We’re going to learn more about that. Do you want to learn how to be more magnetizing and how to influence people for good and be a force for good? Carmen Simon is a cognitive neuroscientist, author and Founder of Memzy, a company that uses brain science to help corporation create memorable messages. Carmen consults with major corporations on human memory and on decision making processes and has developed a science-based method that helps people become memorable and drive a desired action. She's worked with AT&T, Google, Cisco, HP, McDonald's and so many more amazing brands. She's also a guest lecturer at Stanford University and speaks frequently on the importance of using brain science to craft communication. She is fantabulous. Also, I would love to hear from you if you are enjoying this. If you feel like it is valuable, then go ahead and give me a five-star review and tell me why you liked it. If you don't like it, don't tell anyone. Just kidding. Being a podcaster, it’s sometimes lonely on the other side. I want to hear and be engaged with you. If this knowledge that I bring to you contribute to your life, inspires you and something that you love and fills your heart with joy, then I would be so grateful to hear from you and connect with you.

  Cognitive neuroscientist and founder of the company Memzy, Dr. Carmen Simon brings the sciences to business. A professor at Stanford University, her recent book Impossible to Ignore has been selected as one of the top books on persuasion. Dr. Simon has worked with corporations such as AT&T, Google, Cisco and ESPN. In this episode, we discuss attention span, brain stimulation and how to deliver a memorable message. Also Available on: iTunes: http://tiny.cc/MINDED_iTunes Spotify https://open.spotify.com/show/5JxKVhZ... TuneIn:http://tun.in/pi9l8 or at https://www.mindedpodcast.com/    --- Carmen Simon is the founder of a company called Memzy, which helps corporations use brain science to create and deliver memorable messages. She has worked with AT&T, Google, Cisco, HP, Merck, McDonald's, Xerox, and ESPN, among others. Her most recent book is called Impossible to Ignore, and has been selected as one of the top books on persuasion. Dr. Simon has two doctorate degrees: one in instructional technology and one in cognitive psychology. Dr. Simon also teaches at Stanford University and speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action.   --- MINDED is an outlet for people who want to learn from industry and creative leaders that have an innate drive for excellence. Our guests set themselves apart by challenging the norm and pushing ideas forward. In a never-ending pursuit to succeed, we thrive to have an in-depth conversation about life, business and the world we live in.   Follow us: Instagram: https://www.instagram.com/mindedpodcast/ Facebook: https://www.facebook.com/yurixavierof... Twitter: https://twitter.com/yuriaxavier  

Carmen Simon - neuroscientist, best-selling author, speaker - uncovers the importance of knowing why and how we can remember things in the hopes that the message we have will stick with our audience forever. Her neuroscience background gave light to important insights to how we can tailor our talk to be extra impactful! 

Our podcast is designed to provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews Dr. Carmen Simon, Cognitive Scientist at Memzy, on how businesses can learn from how memory works to better influence their customers in their marketing messages. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Real Deal with Jason Silverman featuring Carmen Simon: Importance of Client First Impressions Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author, Carmen Simon, for a fun and truly eye opening conversation about how client first impression relate to your bottom line. If you're looking… The post Importance of Client First Impressions with Carmen Simon appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Carmen Simon: Importance of Client First Impressions Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author, Carmen Simon, for a fun and truly eye opening conversation about how client first impression relate to your bottom line. If you're looking… The post Importance of Client First Impressions with Carmen Simon appeared first on Jason M. Silverman.

Dr. Carmen Simon shows how to become impossible to ignore by integrating the right components to influence our audience’s minds.   You'll Learn: The three components of a good story Why causation in a story can be both sexy and tricky at the same time Why relatable emotions are more important than strong emotions   About Carmen: Dr. Carmen Simon is a Cognitive Neuroscientist and Founder of Memzy. She has applied the latest neuroscience research findings to deliver workshops, design, and consulting services. Carmen is a published author and a frequent keynote speaker at conferences in the U.S., Canada, Europe and Asia. She holds doctorates in instructional technology and cognitive psychology, and uses her knowledge to offer business professionals a flashlight and a magnet: one to call attention to what’s important in a message, the other to make it stick to the audience’s brain so they can act on it. Carmen’s brain science coaching helps business professionals motivate listeners and stand out from too much sameness in the industry.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep237

Dr. Carmen Simon shows how to become impossible to ignore by integrating the right components to influence our audience’s minds.   You'll Learn: The three components of a good story Why causation in a story can be both sexy and tricky at the same time Why relatable emotions are more important than strong emotions   About Carmen: Dr. Carmen Simon is a Cognitive Neuroscientist and Founder of Memzy. She has applied the latest neuroscience research findings to deliver workshops, design, and consulting services. Carmen is a published author and a frequent keynote speaker at conferences in the U.S., Canada, Europe and Asia. She holds doctorates in instructional technology and cognitive psychology, a

Carmen Simon shows how to become impossible to ignore by integrating the right components to influence our audience's minds. You'll Learn:1) The three components of a good story2) Why causation in a story can be both sexy and tricky at the same time3) Why relatable emotions are more important than strong emotionsAbout Carmen Dr. Carmen Simon is a Cognitive Neuroscientist and Founder of Memzy. She has applied the latest neuroscience research findings to deliver workshops, design, and consulting services. Carmen is a published author and a frequent keynote speaker at conferences in the U.S., Canada, Europe and Asia. She holds doctorates in instructional technology and cognitive psychology, and uses her knowledge to offer business professionals a flashlight and a magnet: one to call attention to what's important in a message, the other to make it stick to the audience's brain so they can act on it. Carmen's brain science coaching helps business professionals motivate listeners and stand out from too much sameness in the industry.Items Mentioned in this Show:Carmen's Website: MEMZYCarmen's book: Impossible to IgnoreBook: Superforecasting by Philip E. Tetlock and Dan GardnerPrevious episode: 011: Making Messages Memorable with Dr. Carmen SimonView transcript, show notes, and links at http://AwesomeAtYourJob.com/ep237.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your product provides solutions, it increases value, so you share stories of success. But are those stories remembered? In a world of intensely competing imagery, how do you tell engaging stories potential clients will remember when decisions are made and your product hangs in the balance? Carmen Simon, a dual PhD in Cognitive Psychology and Instructional Technology, joins us today to connect science with practicality. She shows how to ensure your business stories “stick” with potential clients, so when decisions are made, your story is at the forefront. Carmen is also the founder of Memzy, a company working with corporations to engage their consumers in memorable, effective ways.

Dr. Carmen Simon authored the book, "Impossible to Ignore: Creating Memorable Content to Influence Decisions."

"Impossible To Ignore: Creating Memorable Content to Influence Decisions" by Carmen Simon   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Impossible-to-ignore-Carmen-Simon

Cognitive Neuroscientist Dr. Carmen Simon designs the pitches and messages that your brain remembers and wants to act on.  Like to know how and why?  Host Bart Jackson invites Carmen, author of best-selling Impossible to Ignore, to talk through the motives behind the messages she has developed for major name computer firms, food chains, tech firms, and others.  Bart will present challenge situations from select businesses and allow Carmen detail what pitches that firm needs to present – why it centers itself in the gray matter of the audience - and in how it will direct an action response.  Tune in – it's enlightening, a bit scary, and it's a tool you yourself should be employing.

Carmen Simon, PhD, is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. A cognitive scientist, she has helped some of the world's most visible brands craft memorable messages by focusing on how the brain works. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your […] The post 97: How to Get Your Audience to Remember Your Message with Carmen Simon appeared first on TCK Publishing.

Carmen Simon (@areyoumemorable) is a cognitive scientist specializing in neuroscience research and how we can use memory to have a positive impact on other people's decisions. She is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. The Cheat Sheet: How to stay on people's minds. How to influence other people's memory. Why being remembered in the future is more important than being remembered in the past. When forgetting is actually better than remembering. How to influence others to forget. And so much more... Show notes at http://theartofcharm.com/podcast-episodes/carmen-simon-impossible-to-ignore-episode-533/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

What does it take to make your words stick fast in people's minds? How can you inspire action and influence others' decisions?  To answer these vital questions, Host Bart Jackson invites cognitive scientist Carmen Simon to push aside all trite maxims and delve deep into the human brain's inner workings and pathways.  Author of “Impossible to Ignore” and cofounder of Rexi Media, Dr. Simon outlines scientifically tested methods for making other folks' grey matter sit up and take notice.  Tune in and learn how to make your words count among people who count.

What does it take to make your words stick fast in people’s minds? How can you inspire action and influence others’ decisions? To answer these vital questions, Host Bart Jackson invites cognitive scientist Carmen Simon to push aside all trite maxims and delve deep into the human brain’s inner workings and pathways. Author of “Impossible to Ignore” and cofounder of Rexi Media, Dr. Simon outlines scientifically tested methods for making other folks’ grey matter sit up and take notice. Tune in and learn how to make your words count among people who count

Everyone in sales could use some more training in persuasive techniques - not for the sake of being manipulative or pushy, but for the sake of truly helping prospects see how their problems can be solved with the salesperson’s solution. It’s a win-win situation when that happens. On this episode of In The Arena Carmen Simon, Ph.D., author of “Impossible to Ignore” chats with Anthony about her research into how the brain works, what it takes to be memorable, and how persuasion can not only be learned but can also be tied into the way the brain actually remembers things. This one is worth your time, for sure. Dr. Carmen Simon on Persuasive Techniques for Business and Life, on this episodeClick To Tweet There are so many reasons to learn skills for more effective persuasion. It’s obvious how persuasion techniques are beneficial to a sales professional, but in everyday situations persuasion is needed as well. This conversation is a step into the science lab with Dr. Carmen Simon sharing what research shows about how the brain remembers things and why it forgets. Her insights into the things that make an idea, sentence, or concept memorable provide clues as to how everyday people can be more effective in their relationships and life in general. What’s the most memorable thing from the last presentation you attended? Can you remember? Dr. Carmen Simon says that much of what we remember depends not on our ability to remember but on the way the event or information was presented. With years of experience in cognitive research, she’s discovered that while memory is something that a person can improve, it’s also something that presenters (like salespeople) need to understand so that they can present in ways that create compelling content that people simply can’t forget. You’ll get a LOT out of this interview. Allow your prospects to wait more… it will increase their desire to take action! On this episodeClick To Tweet What are the “handles” that you weave into your sales presentations? Many times the things we remember are called to mind because of their association with other, more common things we see every day. Dr. Carmen Simon points out that when we use that knowledge intentionally we can learn to associate the things we want people to remember with things that they already deal with habitually, every day of their lives. Think about cars, beds, pencils, smartphones - then begin thinking how you can use those everyday things in illustrations related to your products - and you begin to get the idea. On this episode Dr. Simon shares her insights, so be sure you set aside time to listen. Always, always, always start with what you want people to remember. That’s the advice Dr. Carmen Simon, cognitive scientist, gives when asked what people who make presentations need to know about being more memorable. In her mind, and from her research, you’ll do much better creating compelling content that people remember if you START by getting ultimately clear on what it is you want the person receiving your presentation to remember. From there you can intentionally build a structure to your presentation that points toward that end goal. Dr. Simon has much to share on this episode so be sure you listen. It could make a tremendous difference in your sales career. Always, always, always start with what you want people to remember ~ Dr. Carmen SimonClick To Tweet Outline of this great episode [1:35] Today’s guest - Carmen Simon, Ph.D. on science based techniques to help people see things your way. [3:01] The work of a cognitive scientist: researching and understanding cognitive functions. [6:00] The search for understanding consciousness. [7:59] The mistakes we make when we create and share content creation. [10:06] What do we have to do to get people’s attention? [14:12] How reward and anticipation work in the brain and memory. [20:00] How Marvel movies have this anticipation piece right.

Welcome back to the show! As you may know, I'm a big fan of data and research that shows how we do or don't acquire information. But so much of that research–or purported research, I should say–sits on dubious methods... The post Episode #52: Carmen Simon appeared first on PolicyViz.

Dr. Carmen Simon of  Rexi Media skillfully combines neuroscience and cognitive psychology to help you create cues, memory-influencing variables, and intentions that will help your content stick in the minds of your audience. More importantly, it will lead them from Point A – your words – to Point B – acting on the call to action. Jana Duane and Steven Fisher talk about their new book, The StartUp Equation.    

I could come up with a better title, but then I might be lying about today's content, so in the interest of transparency…It's the Nice Guys shooting the sh#t.   Intro from one of our best fans Sean Carpenter-@seancarp   12 worries that every Entrepreneur has. If they don't, they're lying. This is what we WERE going to talk about, but we never actually got to it, so listen for that next week or check out Doug's blog 12 worries that every entrepreneur has   What would you like to ask Katheryn Budig about health and wellness, or Dr. Carmen Simon about the Art of Influence? Email questions to us at Doug@Dougsandler.com or call 42-42 DJ Doug.   We love our listeners, and they love us too! Here's an E-Mail we got from Stephanie Sersland- @ssersland   Greetings to THE NICE GUYS from Iowa!  I just wanted to send a message telling you and Strickland how much I enjoy The Nice Guys podcast!  I left a review on iTunes, but also wanted to deliver it directly to you.  Love the intros, the interviews and both of your podcast styles!   I heard of The Nice Guys from Sean Carpenter.  I do agree with you Doug, Sean does know all the cool kids!!!    When I am listening to your podcasts, I take notes and I share what I have heard/learned with my office of Realtors.  I have encouraged them to jump on to one of your podcasts so I am sure you will gain a few more listeners!   Have a fan"flippn"tastic Memorial Day Weekend!   Hear Strickland's kids scream in the background (23:27)   Ocean's 11- The Mormon Twins   Tay Zonday sings "Chocolate Rain"   Chocolate Salty Balls   Dave Grohl and Animal- drum battle   Please visit our sponsors- Get Doug's micro-learning course plus a free copy of his audio book for the amazing price of $49.00, that's $171.00 off of the regular price just for being a listener to the podcast! Click http://www.dougsandler.com/microlearning/ and use promo code Podcast.   Click through our Amazon.com link before buying anything. As Amazon.com affiliates, we receive a small commission on purchases made after clicking our links. It cost you nothing extra but supports the podcast. Thanks in advance.   Want to ask us a question or record a show intro for us? Call 4242-DJDoug and leave us a message.   Subscribe to the Podcast   Don't underestimate the Power of Nice.  

 Carmen Simon is an expert in brain science, and the author of Impossible to Ignore. As a cognitive scientist, Carmen has helped some of the world's most visible brands craft memorable messages by focusing on how the brain works. She is the co-founder of Rexi Media, a presentation design and training company. You can find Carmen on Twitter @AreYouMemorable.   EPISODE Becoming more memorable can influence many aspects of your life, from improving relationships, to growing your sales and brand recognition, or getting a promotion. Carmen Simon shares how you can use variables that impact how you are viewed by others, while also improving your own memory.   We Discuss: How to become more memorable to move forward faster in your business or personal life. Improving your memory through visualization. Using memorability in business presentations to retain information. Becoming unpredictable to capture attention.   LINKS & RESOURCES MENTIONED Impossible to Ignore Rexi Media PowerPoint Bob Newhart - Stop it Moonwalking with Einstein: The Art and Science of Remembering Everything SlideShare Carmen on Twitter   GET OPTIMIZED! 1) Ask yourself: “To what extent am I predictable?” When our audience can anticipate what happens next, you’re not forcing the brain to stay with you and learn. 2) Use visual cues to improve your memory. Create images in your head around anything that you want to retain, and when you think about that subject, you'll remember the image first. 3) Evoke emotion in your audience, when they become emotionally engaged they have a better chance of remembering the information.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED Reboot and Improve Your Life - Free Guide | Twitter | Facebook

Don't think you are an expert in your field? Or maybe you are, but no one else thinks so? Fix both of those problems on the Nice Guys today.  Google yourself. If you don't own that first page- You're not an expert in your own field. Here are some tips to fix that: - Get Published. Even if it's just a guest blog or small publication, you need to start somewhere. - LinkedIn Pulse is a great place to start- https://www.linkedin.com/pulse/ - Get onto podcasts. Jessica Rhodes can help with that- http://www.interviewconnections.com/ - Get out there and speak, even if it is for free. - Know your customer's needs and expectations. - Communication is the key. Ask your customers what might be holding you back. If they trust you, they'll tell you.   - Do you want to hear short guest spots on influence from Dr. Carmen Simon and on health and wellness from Katheryn Budig? E-Mail questions to Doug@Dougsandler.com or call 4242-DJDoug and leave your questions for either of them and we'll get them to answer on the podcast.  - Give Doug his 100th review on Amazon Nice Guys Finish First book   - Hear Ashley Taylor Yanello talk about us talking about her on Real Talk with Ashley - The best way to stop a fight- https://www.youtube.com/watch?v=4GhYgwDJAMc   Please visit our sponsors- Get Doug's micro-learning course plus a free copy of his audio book for the amazing price of $49.00, that's $171.00 off of the regular price just for being a listener to the podcast! Click http://www.dougsandler.com/microlearning/ and use promo code Podcast. Start using Tweet Jukebox for free and simplify your social media: http://www.tweetjukebox.com/ Click through our Amazon.com link before buying anything. As Amazon.com affiliates, we receive a small commission on purchases made after clicking our links. It cost you nothing extra but supports the podcast. Thanks in advance. Want to ask us a question or record a show intro for us? Call 4242-DJDoug and leave us a message. Subscribe to the Podcast Don't underestimate the Power of Nice.  

  Doug on Twitter @djdoug Strick on Twitter @niceguyonbiz Dr. Carmen Simon on Twitter @areyoumemorable Entrepreneurs survive in business if and only if clients remember them. Dr. Carmen Simon is the author of Impossible to Ignore, Creating Memorable Content to Influence Decisions, hear more about that on Then Nice Guys today. She's been coaching employees from visible brands to use brain science guidelines in their messaging. Memory is at the root of all decision-making and because the amount of information around us is increasingly abundant, it will become harder for people to remember what's what and make favorable decisions. Here are some of the questions Dr. Simon answers today: - What's the differences between influence and manipulation? -What are the biggest insights from memory research that we can use to thrive in business? -Why is it more important to influence other people's memory than working on your own? -What are some techniques to use when creating content that stays on people's minds? - How does the brain make decisions? - If someone remembers you, will that memory live forever? -If someone remembers you negatively, are you doomed?   Contact Dr. Carmen Simon:         csimon@reximedia.com @areyoumemorable Check out her website an her workshops here: http://www.reximedia.com/ And you can buy her book here- Impossible to Ignore, Creating Memorable Content to Influence Decisions   Please visit our sponsors- Start using Tweet Jukebox for free and simplify your social media: http://www.tweetjukebox.com/   Elite Virtual Assistants Personal Assistants   Project Assistance   Administrative Support http://www.elitevirtualassist.com/ Laura@elitevirtualassist.com     440-973-7005 Tell them you heard about it on The Nice Guys and get your free consultation today.   Click through our Amazon.com link before buying anything. As Amazon.com affiliates, we receive a small commission on purchases made after clicking our links. It cost you nothing extra but supports the podcast. Thanks in advance. The greatest trick the devil ever pulled Want to ask us a question or record a show intro for us? Call 4242-DJDoug and leave us a message. Subscribe to the Podcast Don't underestimate the Power of Nice.

Being a great communicator is more than art alone. It’s also science. In this episode, Dr. Carmen Simon shows us the link between brain function and communication results, and explains the brain science behind how we absorb information and turn it into action. You’ll learn: How to harness the psychological action hierarchy of reflexes, habits and goals to communicate easily actionable messages. The importance of repetition, and how to use it to your advantage. The one thing that the top 50 SlideShare presentations all have in common. Dr. Carmen Simon is a renown cognitive scientist who specializes in neuroscience research. She takes a daring approach to persuasion by placing memory at the heart of all decision-making. She is the cofounder of Rexi Media, a presentation design and training firm that uses brain science to help business professionals stay on their audiences' minds long enough to make a

Being a great communicator is more than art alone. It’s also science. In this episode, Dr. Carmen Simon shows us the link between brain function and communication results, and explains the brain science behind how we absorb information and turn it into action. You’ll learn: How to harness the psychological action hierarchy of reflexes, habits and goals to communicate easily actionable messages. The importance of repetition, and how to use it to your advantage. The one thing that the top 50 SlideShare presentations all have in common. Dr. Carmen Simon is a renown cognitive scientist who specializes in neuroscience research. She takes a daring approach to persuasion by placing memory at the heart of all decision-making. She is the cofounder of Rexi Media, a presentation design and training firm that uses brain science to help business professionals stay on their audiences' minds long enough to make a difference. Find out more in her new book, Impossible to Ignore, which launches today. View transcript, show notes, links, and more at http://AwesomeAtYourJob.com

[A]'s Cruce Saunders interviews Executive Coach and Co-Founder of REXI Media, Dr. Carmen Simon. Dr. Carmen explains the potential impact content can make on the memory of our customers. She shares strategies, such as the forgetting curve and the importance of following attention, memory, and decision making guidelines, to authoring more memorable content. Bios: Dr. Carmen Simon is changing how the world presents. Her ability to empower presenters is based on unique scientific research, and an unmatched understanding of both in-person and virtual environments. As the co-founder of Rexi Media, creator of Presenter Pro (#1 business app, 2008), the holder of a double doctorate in information technology and cognitive psychology, and former lead of AT&T’s learning and development program, Dr. Simon has built her career helping employees at America’s most visible brands craft their own compelling stories. A recognized expert and published author in human psyche, presentation delivery and audience engagement, Carmen is a sought-after keynote speaker who reveals the secrets of getting your message not just heard, but remembered. Cruce Saunders is the founder and principal consultant at [A] and author of Content Engineering for a Multi-Channel World. Cruce and his team lead large-scale content engineering engagements in close partnership with agencies and institutional clients. [A] delivers content engineering, CMS implementation, infrastructure, and personalization for complex digital properties. [A] trains the content engineering function into organizations, and enables cross-functional project operations. Cruce has directed upwards of 300 large digital development projects since 1999, including large government, healthcare, education, association, non-profit, and enterprise institutions.For more information contact simplea.com or follow Cruce at @mrcruce or [A] at @simpleateam on Twitter.