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The first guest of the reboot is the Co-Founder, and Cheif Marketing Officer of Super73, Michael Cannavo. Super 73 is an electric motorbike company that has made custom bikes for celebrities such as Justin Bieber, Will Smith, Madonna, and more. The two discuss the history of the company, the inspiration behind the company and much more.
When it comes to Michael Cannavo's Star Wars fandom experience, there is a LOT to talk about. Kara and Michael cover it all in this week's episode, from his days in the costuming world to the Rexin Around Podcast to actually being ON SCREEN in Obi-Wan Kenobi and much more!Follow Michael on Twitter or Instagram and celebrate the Rexin Around Show's legacy on their YouTube channelFollow along with Kara and the IALW Podcast on Instagram Support the project and Kara's zine on PatreonIf you want to tell YOUR fandom story, send an e-mail to intoalargerworldproject@gmail.com"Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more. Having built her own successful eCommerce business back in 2007, Toccara is now considered one of the world's top eCommerce marketing experts. Her out-of-the-box approach to digital marketing and expertise in the online business growth space is why I've asked her to join me today. The biggest, most critical failure with customers I have a two-fold failure. The biggest failures are taking on clients without the bandwidth, without the support system that I need. We are in demand and are blessed to be in demand. At some points, we want to take on clients when we just don't have the right support team in place. And that's not a fair thing for us to do because when we do that, we don't give them the best results or the best client experience with us. We want to be the Four Seasons of ad agencies. The second failure would be taking any client, especially when you're newer. That was when we failed because we weren't working with a partner that had everything in place. It was kind of like putting a Ferrari engine in a VW Bug. Biggest success with customers I stand for full reporting. When we talk to our customers, it's almost like we're flipping all the ways in which they were mishandled and mismanaged by other agencies and saying, “You deserve this.” We do full transparency. We'll tell you when we're wrong and when we've done something wrong. We want to meet with you regularly and build a long-term relationship. We're always on camera with them. So, it's doing business with people. My son was working on a project at school. (He's in high school now.) He was using a video editing software. I looked up that video editing software's ads because I ran ads, and I realized that they were struggling. They just did not have great customer feedback. I went directly to this company, it's a SAS company, and said, “Can I get connected with your director of digital marketing?” I got the client, and I think it's funny because I had just interviewed someone for my own YouTube. Michael Cannavo started his career on social media. He was able to infuse his own understanding of viral content, social platforms, and demographic interests into Super73, causing it to accelerate the growth and visibility of the company. As the company grew, so did his social media presence. With 500,000 followers online, Michael has been able to pull back the curtain on what life is like within Super73, how the company has succeeded, and where it is going next. The biggest, most critical failure with customers I think it's a matter of really understanding what they want. Early on, we had this idea of what we wanted to do, and we kept trying to insist to our customers, “Hey, this is what you want. This is the product for you.” We were missing a few key features. We heard that directly from the customers and I think it has really changed the way that we view our products, from designing to prototyping to testing it. We really engage with the customers now. Biggest success with customers We recently released a bike called the ZX. It's not necessarily too remarkable of a product, but it is a perfect product for a demographic that was asking for it for a long time. We really took into account what customers were saying in the comment sections, what they were saying on reviews. That really created something so magical because it was exactly what our customer was looking for. When we released that bike, it was positivity across the board. Everybody was so happy. The customers were happy. Our design team was happy.
Michael Cannavo is the co-founder of SUPER73, an electric motorbike company with a West-Coast American flair. The company has been publicly backed by A-list celebrities like Jamie Foxx, Will Smith, and Madonna. Michael comes from humble beginnings - he was rejected from the Air force and then worked in Costco where he had an ‘aha' moment which made him quit the job and start Super73. Michael is also one of the experts in viral marketing and has worked alongside Post Malone, Garrett Watts (3.3M followers), and Casey Neisat (12.4M followers). Where to Find Michael Cannavo Website: https://super73.com/ (https://super73.com/) Twitter: https://twitter.com/rexin_around?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (@rexin_around) Instagram: https://www.instagram.com/michaelcannavo (@michaelcannavo) LinkedIn: https://www.linkedin.com/in/michael-cannavo-3a075188/ (Michael Cannavo) SPONSOR This episode is sponsored by http://www.entireproductions.com/ (Entire Productions)- Creating events (both in-person and virtual) that don't suck! and http://www.entireproductionsmarketing.com/ (Entire Productions Marketing)- carefully curated premium gifting and branded promo items. PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS “I love Natasha and the Fascinating Entrepreneurs Podcast!”
Michael Cannavo started his career on social media. He was able to infuse his own understanding of viral content, social platforms, and demographic interests into Super73, causing it to accelerate the growth and visibility of the company. As the company grew, so did his social media presence. With 500,000 followers online, Michael has been able to pull back the curtain on what life is like within Super73, how the company has succeeded, and where it is going next. Most passionate about My passion comes from creating things that haven't been created. Whether that's through marketing or products, it's all about bringing something new to the table and looking at it with a fresh set of eyes. Michael's career and story We founded Super73 back in 2016. It was built on the ashes of a couple of failed businesses. It was about finding the right product for the right time. Here we are five years later. We just crossed over a hundred employees. Over the last year, we've been working to release new products that fit more parents and grandparents—kind of expand that range. Right now we're seeing anyone from 14 years old up to 94 years old. It's been a blast. Best advice for entrepreneurs I think our connection to the customer has helped us. We sell directly to the consumer. We don't go through dealerships or retail stores too much. One of the biggest things that have benefited our company is that we actually hire from the community. So, we hire customers all the time. The biggest, most critical failure with customers I think it's a matter of really understanding what they want. Early on, we had this idea of what we wanted to do, and we kept trying to insist to our customers, “Hey, this is what you want. This is the product for you.” We were missing a few key features. We heard that directly from the customers and I think it has really changed the way that we view our products, from designing to prototyping to testing it. We really engage with the customers now. Biggest success with customers We recently released a bike called the ZX. It's not necessarily too remarkable of a product, but it is a perfect product for a demographic that was asking for it for a long time. We really took into account what customers were saying in the comment sections, what they were saying on reviews. That really created something so magical because it was exactly what our customer was looking for. When we released that bike, it was positivity across the board. Everybody was so happy. The customers were happy. Our design team was happy. Michael's recommendation of a tool One of the biggest tools that have worked for us has been our engagement on social media, downloading all of the apps. I wanted to grow our TikTok presence. TikTok is an app that is primarily for Gen Z. It's about 94-95% Gen Z. Michael's one key success factor I would say it is our ability to understand where we've misstepped. It's our ability to go back to the drawing board and say, “Hey, we could have done this better.” What I love about this company is that there are no egos here. It's this constant evolution of growth. And I think that has been a massive success factor in our company. Anybody can come in with any idea. And it's a valid idea that we're willing to listen to. Michael's Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed? When I do anything, whether it's going on a hike or climbing or walking or doing a project, all I want to do is finish it. I want to do everything in one day. I want to hike to the top in one day. Super73 has taught me that this is the quickest way to...
Michael Cannavo is the co-founder of SUPER73, an electric motorbike company with a West-Coast American flair. The company has been publicly backed by A-list celebrities like Jamie Foxx, Will Smith, and Madonna. Michael comes from humble beginnings - he was rejected from the Air force and then worked in Costco where he had an ‘aha' moment which made him quit the job and start Super73. Michael is also one of the experts in viral marketing and has worked alongside Post Malone, Garrett Watts (3.3M followers), and Casey Neisat (12.4M followers). Check out https://super73.com/ !
On today's episode of Behind the Grind Show, we sit down with Michael Cannavo - co-founder of Super73. We talk with Michael about his journey co-founding Super73, how they're capitalizing on partnering with celebrities, athletes, and content creators, and much more. We hope you enjoy! Behind the Grind Show's title sponsor is The Spring Entrepreneur Hub - Your small business journey begins at the Spring Entrepreneur Hub. The Spring is not only a place where aspiring entrepreneurs can get help and connections to start their dream business, but starting in April The Spring will open its brand new Co-working space on the first floor of the SCI Building in downtown Pensacola. To learn more, visit TheSpringPensacola.com/BTG. Behind the Grind Show is fueled by Tacos Mexicanos where they're serving real Mexican street food in East Hill. Use code "behindthegrind" on your online order for free queso. Behind the Grind Show is sponsored by Cycle Joint - an electric bicycle shop located in historic Downtown Pensacola selling light electric vehicles including electric bikes, electric skateboards, and One wheels. Cycle Joint wants to help make your journey as much fun as your destination. Behind the Grind Show is sponsored by Waterboyz Surf and Skate Shop and fueled by Cafe Single Fin's Cold Brew Coffee. Sign up at www.waterboyz.com for the Pensacola Winter Classic Surf Contest on October 18th at the Pensacola Beach Pier! There will be multiple divisions for everyone and cash prizes for the top 3 winners of the open division, as well as prizes from local businesses and brands like Nixon, Volcom, Xcel, and more! Be sure to follow Waterboyz on Instagram and Facebook for updates on the event! Behind the Grind Show is sponsored by Shevlin Pierce at FBC Mortgage. Shopping for a mortgage or refinancing your home loan can seem like a big process. To have an easy, innovative, and fun home loan experience, you can trust Shevlin Pierce at FBC Mortgage. Beats by 6FYVE | Spotify | IG
As a Super 73 fan, I can say from personal experience that it's always big news when they announce a new bike; and not only did Super 73 co-founder Michael Cannavo come on the radio show to talk about the brand new ZX, he also showed us the bike and all of its features! Check out the video version of this interview on YouTube: https://youtu.be/UTktSfQe2T8 See omnystudio.com/listener for privacy information.
Super73 is one of our favorite brands; partially because of the incredible electric motor bikes they make...but mostly because of the people behind the brand, in particular, co-founder Michael Cannavo. We've featured Super73 bikes on the channel before, but it's been a while since we've had Michael on the radio side; so take a listen as we chat with about what the brand has been up to, and what they have in store for us later this year. See omnystudio.com/listener for privacy information.
We all know Kevin Griffin of Better Than Ezra at one point was doing pretty "good." In this (quite possibly most hilarious) edition of GITM, we find out how the man, myth and legend is doing now. (Spoiler alert—pretty fabulous.) With a solo album recently behind his sails (Anywhere You Go), the Pilgrimage Festival co-founder, unparalleled skilled mimic (watch for an unmissable impromptu GITM theme song) and consummate “palaverer” shares his preferred hugging style, thoughts on everything from bubble-machines to electric bikes and unique insight into the power of positive thinking.
This week, things are just a little bit different. The PositiviTEAM has the great pleasure of talking to Michael Cannavo of the Rexin Around Show and the electric bike company SUPER73! We talk about SUPER73's twenty million dollar investment, being positive while tackling big issues, and showing love above all else. This episode was truly a joy to record, and we are so grateful that Michael was willing to give us his time and insight! The Rexin Around Youtube Channel: https://www.youtube.com/channel/UCPJcFesCtKSBEVYlUi0BP1w The Rexin Around Instagram: https://www.instagram.com/rexin_around/ SUPER73: https://super73.com SUPER73 Instagram: https://www.instagram.com/super73/ PositiviTEA Instagram: https://www.instagram.com/positivitea.podcast/ PositiviTEA Facebook Group: https://www.facebook.com/groups/313626449686521/?ref=share PositiviTEA TikTok: https://www.tiktok.com/@positiviteapodcast?lang=en PositiviTEA Youtube Channel: https://www.youtube.com/channel/UCXtlS7sxCgpYY1p6K-ZWgZg/featured *We are happy to provide a transcription of this episode upon request! --- Send in a voice message: https://anchor.fm/positivi-tea/message
Michael Cannavo, Co-Founder of Super73 growing up in Orange County he found himself ready to graduate high school and join the Air Force, but things took a turn when things didn't pan out, but they lead to more excellent pastures. After finding out about the bad news of the Air force denial, Michael was defeated and started getting into the routine of regularly playing video games and working at Costco. At Costco, he felt the feeling that he could be doing more, and the event of him touching a live wire and having a full circuit of energy flow through his body kicked started the journey that would lead him to Super73. After quitting his job at Costco, Michael became a wedding videographer. Doing that for many years, he built his own wedding videography business at the end, having an empire and being the premier wedding videographer in all of OC. Michael made many connections in the business, but it never gave him a sense of fulfillment. So he went on to join an OC startup where they were building these scooters which could hold industrial equipment. Long story short, it was ahead of its time. But one weekend, Michaels's co-worker AP Wong built an electric scooter with beefy bike tires, and Michael filmed a video of it. They then had the idea of putting it on Kick Starter, where they raised 20,000 Dollars. With that Kick Starter momentum, they started getting noticed by influencers. One of the famous influencers that supported Super73 in the beginning was Andy Millanokis. He praised the bike and asked him to bring a bike up for him and his friend Jesse Wellins. Jesse Wellens relationship was perfect from the beginning because he understood the brand and the goals of it. This understanding led to a collaboration between Jesse's brand Rose Ave and Super73, where they made a Rose Ave bike, and it sold like hotcakes. From there, it led to Casey Niestat wanting a bike. But Michel knew it wasn't ready yet, so he held off for a year to make sure that the bikes were reliable. A year later, it was ready, so he gave a bike to Casey, and he reviewed it, and it garnered much attention. Michael and Casey and Jesse make many creative videos, the highlight being the speeder bike video in NYC. From here, Michael made custom bikes for artists and people that he admired. Like the story of the 24Karot Gold bike for Post Malone where he went out to Coachella on a whim and got the bike for him. Before Michael got the bike to him, the bike toured around at many VIP parties and even led him to hang out with Snoop Dog. He made bikes for legends like Sway Lee, Jesse Wellens, Snoop Dog, Casey Niestat, Rahul Kohli, Post Malone, Will Smith, and many more! Michael has been able to make a phenomenal community around the bikes. Michael's favorite part is being community rides. Recently the company held time trials at Motoranch racing the bikes on a dirt course. We also can't forget Michaels's Passion for Star Wars and how he got involved with the 501st. One day he decided to go to a Star Wars event where he brought a clone wars helmet, and someone asked him if he was part of the 501st. They are a community of people who go around sharing the love of Star Wars while doing philanthropic work in their personalized clone wars suits. Michael said no to the person, but that sprouted the opportunity to be part of a group that shared a like-minded love for Star Wars culture. All in all, we're excited to see what the future holds for Super73.
His Mom told him he needs to spread his wings and live on his own at the age of 18. He was denied at the Air Force, he made pizzas at Costco, then found himself making a healthy living doing videography for events, but it didn't equate to happiness, he felt he had more in him. He met two guys who today are his business partners, they created the vintage 1970's motorcycle but for E-bikes (Super73), in the process, he lost everything he worked so hard for - but in the end, it was worth it. This is the true American story with a lot of perseverance, hard work and dedication. I hope it inspires you. Connect@Mikeduppod.com https://www.instagram.com/michaelcannavo/ https://www.instagram.com/super73/ https://www.instagram.com/mikeduppod/
SUPER73 has achieved rapid growth through it's viral marketing efforts. In this episode, Adam Torres and Michael Cannavo, Co-Founder and CMO at SUPER73, explore why SUPER73's marketing efforts have been so effective in gaining a loyal following while building a community.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/
On this week's episode, the Ladylorians are thrilled to welcome our show's first ever guest! We're joined by the Rexin' Around Show's Michael Cannavo to chat tattoos, costuming controversies, Ahsoka Tano's upcoming appearance in The Mandalorian, and more! Enjoy!
Michael Cannavo is the co-founder and CMO of Super73, an American lifestyle and transportation company that designs, manufactures, and distributes one of a kind California branded electric motorbikes. After a successful launch on Kickstarter in 2016, the SUPER73 brand has quickly grown into one of the most recognizable two-wheeled electric vehicle brands in the world, with a passionate customer base that includes the likes of Will Smith, Jaime Foxx, and Madonna. Based in Orange County, California, Super73's mission is to build the world's best electric motorbikes and cultivate a passionate community while providing an exceptional customer experience. Michael specializes in viral marketing, social media content, and influencer partnerships. In the brief moments that his life isn't isn't revolving around the bright sun of Super73, he hosts a sci-fi podcast accompanied by multiple social media accounts. Connect with Michael Cannavo Super73 Instagram YouTube Super73 on Kickstarter LinkedIn Michael on Instagram Rexin Around Some of the Topics Covered by Michael Cannavo in this Episode How Super73 got started Viral marketing and connecting with influencers Fundraising through Kickstarter and raising half a million dollars in 30 days Figuring out early manufacturing with 3 employees after suddenly selling 600 bikes Being the first of their kind Maintaining growth after going viral Shifting to overseas manufacturing Becoming a community brand Product development and Super73's current product offerings Challenges with distribution and developing a European version of the brand Developing authentic relationships The biggest challenge they've faced in growing Super73, especially during COVID From bootstrapping to raising their Series A and how Michael sees fundraising moving forward The challenges of being a manufacturing startup The Super73 App and what's next for the company The big vision for Super73 Michael's book recommendations Michael's advice for entrepreneurs Links from the Episode Casey Neistat's Super73 video Kickstarter Designboom New Atlas (previously Gizmag) Hypebeast Wefunder StartEngine Jesse Wellens on YouTube Rose Ave Super73 Andy Milonakis on YouTube #168: Dejan Pralica, Co-Founder and CEO of SoleSavy, an Exclusive Sneaker Community, on Content Creation, Becoming the Amazon Prime for Sneakers, Building an Authentic Community, and Being a Sneakerhead Boosted Stance Super73 App Peloton Purple Cow by Seth Godin Jesse and Casey's Star Wars Speeder video
In this episode, the boys revisit some of the greatest moments from The Clone Wars. From Landing at Point Rain to the Mortis trilogy, we discuss the most impactful scenes, characters, and episodes.
On this episode, we talk to Michael Cannavo, founder of Super73 and legend in the Star Wars community, about "The Rise of Super73", his personal podcast The Rexin_Around Podcast and much more. ( maybe celebrities!)
In this episode, Michael and Greg sit down and discuss everything Clone Wars after watching the season 7 premier on Disney+. They talk about the Bad Batch, Captain Rex, Arc Troopers, and propaganda posters.
In this episode... Michael, Taylor, Greg, and Kimya talk about Kylo Ren, Ben Solo, Adam Driver, and so much more! Follow Kimya: instagram.com/randomtapeworm twitter.com/captainkylo Follow us: instagram.com/rexin_around instagram.com/gogettergreg instagram.com/whostaylor
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Hey Star Wars friends! We are the Rexin Around show! We like to talk Star Wars theories, lore, and news! When we aren't on the couch, you can find us running around in suits of armor, hanging out with the citizens of Batuu at Disneyland, or buying lightsabers. If you like what we do, please consider subscribing and check us out on Instagram! https://www.instagram.com/rexin_around https://www.instagram.com/clonin_around https://www.instagram.com/whostaylor Special thanks to Mr, Garrett Watts for joining us on this episode: https://www.youtube.com/user/ImCalledGarrettWatts
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In this episode, Michael and John talk with Tony Carbajal. Known for his motorcycle stunt riding in: The Fate of the Furious, Lethal Weapon, Hawaii Five-0, CHIPS, NCIS, and many more!
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As always, your comments and ratings help keep this thing going! Thanks so much for listening. Follow us: https://www.instagram.com/rexin_around/ https://www.instagram.com/clonin_around/ https://www.instagram.com/whostaylor/
In this episode, we talk with Greg Finley. Known for his acting roles in: The Flash, CSI, The Secret Life of the American Teenager, and many more!
In this episode, we talk with Solomon Berg. Known for his flipping on instagram: soloflow7.
In this episode... Michael, Greg, and Taylor break down the new teaser trailer for Star Wars Episode IX: The Rise of Skywalker (with the trailer footage). Yes, we know that we aren't perfect in our analysis. We were rushing. Not everything is an A-Wing, Michael. Watch the video here! https://youtu.be/4KmoDKTCOwU Follow us: https://www.instagram.com/rexin_around/ https://www.instagram.com/clonin_around/ https://www.instagram.com/whostaylor/
In this episode, we talk with Tristan Ervin. He's one of our most exciting community members, whose already won an award for his bike customization, and now tries to tackle tricks.
In this episode, we talk with Danny Casale. Known for his alternative animations on his YouTube channel: Coolmancoffeedan.
In this episode, we talk with team members MAC, Ashley, and co-founders Michael Cannavo and Aaron Wong about influencer culture, community, and company growth.
In this episode, we talk with Mitchell Whitfield. Known for his roles in the TV shows Friends, My Cousin Vinny, and his tech review YouTube channel: YourTechReport.
If you've pre-ordered the new Super73 Z you're going to want to listen to this interview! Co-founder Michael Cannavo joined Mitchell and Marc to talk all about the company's new HQ and an exclusive piece of news about the Super73 Z. Take a listen.
Michael is a co-founder for Lithium Cycles with a very interesting story. They make the coolest electric bikes out, Super 73's. This is our conversation. Go to our YouTube channel to watch the entire podcast. www.youtube.com/channel/UCE2aC5SPC78HtPtDiJA9erQ Follow Michael Instagram - https://www.instagram.com/michaelcannavo Check out Lithium Cycles www.lithiumcycles.com www.Super73.com https://www.youtube.com/channel/UCEnVldVHyS4oA1TLae4XDYQ Follow my instagram stories to see when we go live with the podcasts on Twitch. Instagram - instagram.com/miguelmeola Twitch - twitch.tv/miguelmeola --- Support this podcast: https://anchor.fm/miguel-meola/support
E-bikes are all the rage right now--but believe us, you've never seen anything like the Super 73. Take a listen as we chat with Lithium Cycle's Co-Founder Michael Connavo, and learn why the Super 73 has forever changed the electric bike landscape.