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Send us Fan MailA car overheats on a scorching Sunday in 1969. No phones, no call boxes, no easy way out. What happens next is the kind of true story that quietly rewires your brain: a young cowboy pulls over, tows a stranded father and son into town, recruits a mechanic after church, and turns a miserable breakdown into one of the best days of their lives. That's the heart of my conversation with Neal Foard, one of the most trusted modern voices in heartfelt storytelling. We get into why this message hits so hard right now, when social media and the news can make it feel like everyone is angry and nothing is safe. Neil shares practical ways to curate your algorithm, avoid rage bait, and treat your information diet like your food diet. We also talk about the strange backlash hopeful stories can trigger and why some people use them to argue for nostalgia instead of empathy. Then we zoom out into the craft and power of storytelling itself: how stories teach us what a good life looks like, how tiny gestures like a simple compliment can have an outsized impact, and why sincerity cuts through the noise. Neal also explains Story Fire, his approach to using storytelling and clear communication as a real career skill, from running tighter meetings to earning trust in high-stakes rooms. Make sure to follow Neal on his social media platforms Instagram, Tik Tok, LinkedIn, and YouTube.If you finish this conversation feeling more hopeful, help us spread that ripple: subscribe, share with a friend, and leave a quick review or comment so more people can find Kindness Matters.You can support the show in a few different ways—by grabbing something from our merch store, picking up a copy of my book, or joining us on Buy Me a Coffee. Every bit of support helps keep the podcast going and also helps us give back to nonprofits doing good in the world.“Intro music: ‘Human First' by Mike Baker – YouTube Music: https://www.youtube.com/watch?v=wRXqkYVarGA | Podcast: Still Here, Still Trying | Website: www.mikebakerhq.com”Support the show
Most ideas don't fail because they're bad. They fail because nobody saw the genius. This week, Mike welcomes Neal Foard, a 25-year advertising veteran who has crafted award-winning campaigns for Budweiser, Lexus, Sony, and Toyota. His international work earned him a spot among the top 10 most decorated creative directors in the world. Today, Neal advises Fortune 500 companies, universities, and even governments on the art of persuasive messaging, has graced the TEDx stage multiple times, and has built a massive following with viral videos that have moved millions with stories of everyday human kindness. Here's the scoop: you can't bullet-point somebody into a yes. Neal has spent decades learning that whether you're pitching a board, walking into a car dealership, or shooting a Super Bowl spot, the message lives or dies on the showmanship around it. And in this episode, he hands listeners the playbook. Neal opens with the loophole that changed his career: watching brilliant ideas get killed by bad delivery. He breaks down a pitch he stopped mid-presentation by simply asking, "Where did I go wrong?" and why that one move turned a failure into a long-term win. He shares the genius coaching note he gave to a pharma chemist that quietly transformed the entire dynamic of a sales meeting. And he walks through how his agency turned every client pitch into a five-senses experience, because how you do anything is how they assume you do everything. The conversation also goes deep into brand storytelling. Neal unpacks the legendary Procter & Gamble #BecauseOfMom Sochi 2014 spot, why Steve Jobs's "bicycle for your brain" line outsold every spec sheet Apple ever wrote, and what Dan Campbell's Detroit Lions can teach any business about loyalty. He shares the Tokyo Restaurant of Mistaken Orders, an old folktale about a leaky bucket, and why Toyota's 2009 recall response is still the gold standard for crisis communication. He closes with the difference between a brand that has core values and one that just decorates with them, plus what Tesla, Liquid Death, and Anheuser-Busch can teach you about staying on-brand when the pressure is on. If you sell, lead, present, or build a brand, this one is required listening. Resources Mentioned in This Episode: Procter & Gamble #BecauseOfMom Sochi 2014 spot Grant Cardone Book: If You're Not First, You're Last Connect with Neal: Website YouTube LinkedIn Instagram TikTok Connect with Mike: LinkTree SPONSORS: Social Chameleon | Transform Your Podcast Want to become a show sponsor or affiliate? Email mike@socialchameleon.us Copyright © 2026 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us
Most ideas don't fail because they're bad. They fail because nobody saw the genius. This week, Mike welcomes Neal Foard, a 25-year advertising veteran who has crafted award-winning campaigns for Budweiser, Lexus, Sony, and Toyota. His international work earned him a spot among the top 10 most decorated creative directors in the world. Today, Neal advises Fortune 500 companies, universities, and even governments on the art of persuasive messaging, has graced the TEDx stage multiple times, and has built a massive following with viral videos that have moved millions with stories of everyday human kindness. Here's the scoop: you can't bullet-point somebody into a yes. Neal has spent decades learning that whether you're pitching a board, walking into a car dealership, or shooting a Super Bowl spot, the message lives or dies on the showmanship around it. And in this episode, he hands listeners the playbook. Neal opens with the loophole that changed his career: watching brilliant ideas get killed by bad delivery. He breaks down a pitch he stopped mid-presentation by simply asking, "Where did I go wrong?" and why that one move turned a failure into a long-term win. He shares the genius coaching note he gave to a pharma chemist that quietly transformed the entire dynamic of a sales meeting. And he walks through how his agency turned every client pitch into a five-senses experience, because how you do anything is how they assume you do everything. The conversation also goes deep into brand storytelling. Neal unpacks the legendary Procter & Gamble #BecauseOfMom Sochi 2014 spot, why Steve Jobs's "bicycle for your brain" line outsold every spec sheet Apple ever wrote, and what Dan Campbell's Detroit Lions can teach any business about loyalty. He shares the Tokyo Restaurant of Mistaken Orders, an old folktale about a leaky bucket, and why Toyota's 2009 recall response is still the gold standard for crisis communication. He closes with the difference between a brand that has core values and one that just decorates with them, plus what Tesla, Liquid Death, and Anheuser-Busch can teach you about staying on-brand when the pressure is on. If you sell, lead, present, or build a brand, this one is required listening. Resources Mentioned in This Episode: Procter & Gamble #BecauseOfMom Sochi 2014 spot Grant Cardone Book: If You're Not First, You're Last Connect with Neal: Website YouTube LinkedIn Instagram TikTok Connect with Mike: LinkTree SPONSORS: Social Chameleon | Transform Your Podcast Want to become a show sponsor or affiliate? Email mike@socialchameleon.us Copyright © 2026 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us
In the 200th episode of The Kindness Chronicles, the hosts welcome back storyteller and former advertising executive Neal Ford to discuss how his ad career shaped his focus on emotionally resonant communication and how a viral TikTok story launched his social media storytelling. Neal recounts a 1969 experience when strangers helped his family after a car breakdown near Bakersfield, restoring his father's faith in people and later reframing it with the moon landing. The conversation explores skepticism about performative “kindness videos,” the value of anonymous giving, and examples of quietly impactful generosity. They discuss social media's role in spreading either cynicism or connection, how technology and algorithms can be weaponized, and a positive AI example from IKEA retraining staff. The hosts highlight Minnesota Masonic Charities' Selfless Scholar program and Neal's StoryFire.net course, including an AI coaching component and his talk, “The ROI of Kindness.”
428 Building Bridges Through Kindness and Compassion In being human we are able to connect more authentically with people not just in the workplace but in everyday life, by allowing them to see us for who we truly are and what we are capable of. In today's episode Sarah Elkins and Neal Foard discuss the importance of compassion and connection. Highlights Being present and aware of your actions on others and the world around you. Building trust and genuine connection that lasts lifetimes as opposed to a quick and easy contract. The importance of working in a diverse environment. Quotes "What I have been taught again and again is to try as much as possible to really wait for their personality to emerge, to wait for the real person to emerge. Don't hurry it along and don't make any judgments." "Knowing as much as you can about somebody's personhood as opposed to their professional attributes is a marvelous thing to communicate well. Any time you can speak from personal experience and people can get a sense of what your experience was, it will help them react to you in a human way." Dear Listeners it is now your turn, I am really curious about what you will do with what you picked up from this conversation maybe it'll be from the very beginning of this conversation when you realize that a really good test for the people you want to spend time with is watching how they interact with other people. People that can't serve them, people that can't help them, people that can't do something for them. Maybe it's somebody on the autism spectrum, maybe it's someone who acts or behaves differently than you do, maybe it's a server at a restaurant, or someone in retail. How we treat each other is a really good indication of if you want to spend time with them. And, as always, thank you for listening. About Neal Neal Foard is a master storyteller and branding expert who spent 25 years shaping award-winning ad campaigns for global icons like Budweiser, Lexus, and Sony. For his international work on Toyota, he was listed among the top ten most decorated creative directors in the world. As Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi, Neal authored a program to teach professionals to sell their work more effectively. Today, he consults with Fortune 500 companies, universities, and governments on the art of persuasive messaging. A sought-after speaker with multiple appearances on the TEDx stage, Neal is known to millions for his viral videos celebrating everyday human kindness. Be sure to check out Neal's LinkedIn and Instagram! As well as Supercharge Your Leadership Skillset and The Restaurant of Mistaken Orders! About Sarah "Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I've realized over years of coaching and podcasting is that the majority of people don't realize the impact of the stories they share - on their internal messages, and on the people they're sharing them with. My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don't Define You, How You Tell Them Will is now available! Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana. Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!
Neal Foard breaks down the human psychology of persuasion, why people buy on emotion and justify on logic, and how the fundamentals of great advertising storytelling apply to every pitch, presentation, and conversation you'll ever have. We talk about why life gets easier when people like you, why the best brands celebrate their customers instead of themselves, and why in the age of AI, storytelling isn't just a nice-to-have — it's your greatest competitive advantage. Plus, Neal shares his platform Conspiracy of Kindness and why the most persuasive stories aren't about selling at all.
The ROI of Authenticity: Mastering the Art of Storytelling with Neal FoardIn a marketplace increasingly cluttered by AI-generated noise and automated outreach, the ability to forge a genuine human connection has become the ultimate competitive advantage. In a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Neal Foard, the Founder of Storyfire, to discuss why the most "human" brand always wins. Neal, a master storyteller with decades of experience in high-level advertising, shares how business leaders can move beyond dry memos and bullet points to create messages that actually stick. Their conversation serves as a vital reminder for founders and executives that while technology can scale your reach, only a well-told story can scale your influence and build the trust necessary for long-term loyalty.From Transactions to Traditions: Scaling the Unscalable Human TouchThe modern professional often falls into the trap of over-optimizing for efficiency, inadvertently stripping away the personality that makes a business relationship worth having. Neal Foard argues that the most impactful gestures are often those that are "unscalable by design," such as his own practice of sending meticulously curated, hand-decorated care packages to colleagues and clients. By investing time into something tangible and personalized, a leader signals that the recipient is more than just a data point in a CRM. This "disruptive" level of care breaks through the digital noise, creating a tactile and emotional experience that lingers far longer than a standard follow-up email. When a leader budgets time for these human touches, they aren't just being nice; they are strategically building a brand of excellence and intentionality.Storytelling is the vessel through which this human connection is delivered, transforming abstract business concepts into concrete, relatable truths. Neal emphasizes that the human brain is biologically wired to remember narratives far better than isolated facts or figures; stories convey meaning and inspire action by creating a sense of shared belonging. In a leadership context, starting a meeting with a relevant anecdote rather than a spreadsheet creates a collaborative atmosphere and signals that the leader has put genuine thought into the message. This shift from "information dumping" to "conversation starting" changes the energy of an organization, moving teams from passive compliance to active, inspired participation.To truly master this skill, professionals must view storytelling as a learnable discipline rather than an innate talent. Neal's platform, Storyfire, distills complex narrative techniques into bite-sized, actionable lessons designed for the busy executive. Whether it is reframing a negative setback into a story of resilience or using a parable to illustrate a core value, the goal is to become a "positive storyteller" who attracts others through optimism and clarity. By practicing these skills in daily interactions—from emails to boardrooms—leaders can ensure that their message doesn't just reach an audience but truly resonates with them. In the end, people don't buy what you do; they buy the story of why you do it and how you make them feel.About Neal FoardNeal Foard is the Founder of Storyfire and a veteran of the advertising world, having spent over 25 years crafting campaigns for some of the world's most recognizable brands. A sought-after keynote speaker and consultant, Neal has gained a massive following online for his ability to find profound life lessons in everyday encounters. He is dedicated to helping business professionals reclaim their humanity through the power of narrative.About StoryfireStoryfire is an innovative educational platform that provides bite-sized, high-impact storytelling courses for business leaders and sales professionals. Recognizing that storytelling is a vital soft skill in the digital age, Storyfire offers a curriculum designed to help users master the mechanics of engagement, trust-building, and persuasive communication in just minutes a day.Links Mentioned in This EpisodeStoryfire Official Website: https://www.storyfire.netNeal Foard on LinkedIn: linkedin.com/in/neal-foardKey Episode HighlightsThe Power of the Unscalable: Why high-effort, personalized gestures like care packages create deeper loyalty than any automated system.Stories Over Bullet Points: The neurobiological reason why narratives are more memorable and persuasive than dry data.Reframing as Leadership: How the stories a leader tells about challenges can shape the resilience and optimism of an entire team.Meetings as Conversations: Moving away from "memo-style" leadership to foster engagement and a sense of tribal belonging.The Six-Minute Masterclass: How Storyfire makes high-level storytelling skills accessible and learnable for busy professionals.ConclusionThe conversation with Neal Foard highlights that in an automated world, the "human touch" is a premium asset. By embracing unscalable gestures and mastering the art of the narrative, leaders can transform their business interactions into meaningful connections that drive growth and foster deep organizational loyalty.More from The Thoughtful Entrepreneur
How do you tell a story that people actually believe, trust, and remember long after the meeting ends? In this episode of the Innovation Storytellers Show, I sit down with Neal Foard, Founder of Storyfire, to explore what separates a good idea from one that truly lands. Neal brings decades of experience from the world of advertising, where he created campaigns for brands like Budweiser, Lexus, and Sony, and shares how storytelling is never just about the words you say. It is about the experience you create, the signals you send, and the way you make people feel before, during, and after every interaction. Our conversation moves beyond the traditional storytelling frameworks and into something far more human. Neal challenges the idea that leaders need to position themselves as heroes, arguing instead that credibility is built through humility, generosity, and the ability to elevate others. We also unpack the role of authenticity in leadership, especially at a time when executives are being asked to communicate complex, often uncomfortable narratives about AI, change, and the future of work. What stood out most is Neal's belief that storytelling is not a moment; it is a continuous presence. From the way you prepare a room to the follow-up message you send afterward, every detail contributes to the story people tell themselves about you. And in a world shaped by automation and digital interactions, that human layer has never been more valuable. So as you think about your next presentation, your next pitch, or even your next internal conversation, ask yourself this: What story are you really telling when no one is listening to your words?
In this episode, we sit down with legendary storyteller Neal Foard — a man who spent decades shaping the voice of brands like Budweiser, Toyota, and Sony, before stepping out from behind the curtain to tell stories that actually matter: the stories of us.Neal has become famous for something rare — reminding people that the world is still full of decency if you're willing to look for it. With his fireside-chat style videos on LinkedIn, he captures small human moments that feel bigger than any ad campaign he ever created.Neal unpacks the stories that shaped him — including the unforgettable lesson he learned as a young man when his father's car broke down on the side of the road. They explore why certain moments hit us in the heart, what Neal learned from a lifetime in the ad world, why humility is a superpower, and how “it costs zero dollars to be a decent human being.” Episode 34 is a reminder that the smallest gestures can change everything — and that great storytelling begins with paying attention.Find More on Neal at:https://www.nealfoard.com/https://www.storyfire.net/https://www.youtube.com/@nealfoardhttps://www.linkedin.com/in/neal-foard/https://www.instagram.com/nealfoard/More on The Great Unfamous:# Origins of The Great Unfamous: bit.ly/greatunfamous #YouTube: bit.ly/gr8Unfamous#Facebook: facebook.com/gr8unfamous# All podcast platforms: linktr.ee/thegreatunfamous#IG: @gr8unfamous#Twitter: @gr8unfamous
Neal Foard spent more than 25 years in advertising and marketing, creating award-winning campaigns for global power brands like Budweiser, Lexus, and Nokia. Most recently, Neal has gained a following on social media for his inspirational videos about the kindness of everyday people.Mentioned on the ShowLearn more about Neal Foard at his website: https://www.nealfoard.com/The video that earned Neal the nickname “the Gen Z guy”: https://www.youtube.com/watch?v=wiz6-pIYfaEConnect with Neal on LinkedIn: https://www.linkedin.com/in/neal-foardNeal's storytelling course is Storyfire, find it here: https://www.storyfire.net/Timestamps(00:00) - Meet Neal Foard on this week's People Business(03:16) - How did you begin telling stories on social media? (05:07) - How did you become so good at storytelling?(10:04) - What is your process for capturing stories?(21:07) - How can professionals use storytelling in everyday work situations?(32:34) - How do humor and vocabulary work in storytelling?(48:47) - The one thing. (56:34) - How do stories enhance business presentations?
Join us in this captivating episode of CISO Tradecraft as host G Mark Hardy sits down with storytelling maestro Neal Foard. Learn the secrets of impactful storytelling straight from Neal, who shares an engaging story about an unforgettable lesson at the New Jersey State Fair. Delve into the importance of emotions in storytelling, glean tips for effective communication, and discover how being an inspiring leader can propel your cybersecurity career. Don't miss this opportunity to enhance your storytelling prowess and become a more effective cybersecurity leader!
Steve talks with Neal Foard, a marketing expert who coaches business leaders on how to be human and trustable through storytelling. https://www.nealfoard.com/ SUPPORT US ON AMAZON – CLICK HERE
Steve talks with Neal Foard, a marketing expert who coaches business leaders on how to be human and trustable through storytelling. https://www.nealfoard.com/ SUPPORT US ON AMAZON – CLICK HERE
AI and people both run on LLMs. AI has large language models. People have little life moments. But mostly, we don't draw on our LLMs confidently or consistently enough.Neal Foard does, and that's made him one of the most exceptional (and viral) storytellers in the business world. Neal joins me today to lay it all out: we talk about constructing stories, practicing and rehearsal, and how to shape a true story into something entertaining. Together, we hear his famous story of "the best bartender in Chicago" and talk about the little moments that make it work.Neal is a keynote and TEDx speaker, a former ad agency and brand executive, and a storytelling and personal brand coach. After 25 years in advertising and marketing, working with world-class brands, Neal teaches leaders how to tell more persuasive stories.The story we dissect: the Best Bartender in Chicago.The final story you hear in the episode: the Peace Treaty.Connect with Neal on his website, Instagram, YouTube, or Linkedin.***CLARIFY YOUR MESSAGE + INCREASE YOUR IMPACT:Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one to nail your message or your next speech: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***ABOUT JAY ACUNZO:You don't need more content. You need a better premise. I help you find and own a Big Idea, then turn it into a differentiated message, stronger speeches, and powerful IP, so you can grow from yet-another expert into their favorite voice. Build your business on the impact of your ideas, not the volume of your marketing.The changes my clients experience:From passive reach → to passionate fansFrom scattered thinking → to focused messageFrom “wall of smarts” talks → to exceptional speechesFrom constantly chasing business → to being highly soughtConnect with me:on LinkedIn, Instagram, or Bluesky***SHOW CREDITS:This episode was produced by Ilana NevinsCover art designed by Blake InkLeave a review on Apple Podcasts Leave a rating on Spotify
This week, we welcome back the brilliant Neall Foard to The Common Creative Podcast for a deep dive into the evolving world of storytelling especially through video. Neal inspired us so much with his first Common Creative conversation (see episode no 83 “Grateful Creativity”) that he’s the first ever guest to be invited back for more. Over the past 18 months, Neil has been honing his craft and discovering what resonates in today’s fast-moving digital story telling landscape, whilst launching a new training program for story telling on-line called “Storyfire”. Neil, with his 25+ years in advertising and marketing, knows a thing or two about storytelling. He’s created award-winning campaigns for brands like Budweiser, Lexus, and Sony, and was once ranked among the top ten most awarded creative directors in the world. Now, with his viral videos inspiring millions, he’s sharing the news about the role of video and how to build your own on-screen presence. Listen out for tips on the importance of getting great by practicing again, again and again (to the point where you cant ‘act’ anymore). If you want to take your video storytelling game to the next level, this episode is a must-listen. LINKS: Neal Foard - Special Guest Episode 83: Neal Foard - Grateful Creativity - https://podcasts.apple.com/au/podcast/episode-83-neal-foard-grateful-creativity/id1525162918?i=1000621336255 LinkedIn - https://www.linkedin.com/in/neal-foard-3727403/ Youtube - https://www.youtube.com/@nealfoard/videos Instagram - https://www.instagram.com/nealfoard/ Tiktok - https://www.tiktok.com/@nealfoard Storyfire Course - https://storyfire.mykajabi.com/a/2147962025/fus3Dd28 Website - nealfoard.com Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.auSee omnystudio.com/listener for privacy information.
Neal Foard is an accomplished marketing expert and storyteller. On this episode, Neal describes why, after helping build household name global brands like Budweiser, Lexus, and Sony, he has turned his attention to telling and teaching stories. He's inspired by what he describes as the kindness of everyday people and shares personal anecdotes and stories online, hoping others will engage in what he's calling, “The Conspiracy of Kindness.” He is also the founder of Storyfire, an online storytelling course. Here is a link to Neal's Story, “A Postcard from 1969” Chapters: 02:16 The Power of Positivity Neal Foard discusses his belief that there are more good people than bad, emphasizing the influence of media on public perception. He shares insights on how negativity can skew our view of humanity and the importance of focusing on the positive. 10:00 Traffic and Kindness Using traffic as a metaphor, Neal illustrates how our mindset can shape our experiences with others. He emphasizes the importance of kindness and how adopting a positive outlook can lead to a better day. 14:30 Reflections on 1969 Bill and Neall delve into the historical context of 1969, discussing societal turmoil and its parallels to today. They reflect on how understanding history can provide perspective on current events and the importance of kindness in turbulent times. 20:00 The ROI of Kindness Neal shares a compelling story about a car dealer who prioritizes kindness over profit, illustrating the long-term benefits of treating customers well. He introduces the concept of a ‘conspiracy of kindness' and its impact on business. 25:03 The Transformative Power of Travel In this chapter, the conversation explores how travel can restore faith in humanity by revealing the commonalities among people across different cultures. Neal Foard shares personal anecdotes and insights about how experiences in various places can challenge preconceived notions. 29:03 The Journey of a National Road Trip The discussion shifts to an exciting national road trip that the speaker is undertaking, motivated by connections made through social media. This journey aims to highlight small businesses across America, showcasing the human interactions that define these local enterprises. 32:47 Celebrating Small Businesses The speaker shares heartwarming stories from small businesses, emphasizing the personal connections and community spirit that thrive in these environments. This chapter highlights the importance of small businesses in fostering human relationships and driving local economies. 35:03 The Role of Integrity in Business This chapter delves into the concept of integrity in business, arguing that most businesspeople are honorable and striving to do the right thing. The conversation emphasizes the significance of trust and regulation in maintaining a fair marketplace. 39:32 The Art of Storytelling in Business The focus shifts to storytelling as a vital skill in business, where effective communication can persuade and influence others. The speaker explains how stories resonate on an emotional level, making them a powerful tool for leaders and entrepreneurs. 46:47 The Impact of Stories on Human Connection In this final chapter, Neal reflects on the profound impact of storytelling on human connection and the importance of choosing the right narratives. The speaker encourages listeners to consider the stories they tell and how they shape perceptions and relationships.
Send us a textNeal Foard has spent 30 years in advertising and marketing, creating award-winning campaigns for global power brands like Budweiser, Sony and Lexus. For his work on Toyota, Neal ranked among the top ten most awarded creative directors in the world in 2002. As the author of an innovative talent development series, Neal was named Worldwide Director of Creative Learning for global ad agency Saatchi & Saatchi. He has consulted on creative messaging for Fortune 500 companies, governments and universities and been a featured speaker at TEDx conferences. Most recently, Neal has gained a following on social media for his inspirational videos about the kindnesses of everyday people.A Quote From This Episode"Curiosity and humility. Boy, those are going to go a long way as a leader."Resources Mentioned in This EpisodeYoutube - Neal's YouTube ChannelWebsite - Neal's WebsiteTedTalk - Neal's TedTalkEmpathy Video - Cleveland ClinicBook - The Brothers Karamazov by DostoevskyPoet - Charles Bukowski About The International Leadership Association (ILA)The ILA was created in 1999 to bring together professionals interested in studying, practicing, and teaching leadership. Plan for Prague - October 15-18, 2025!About Scott J. AllenWebsiteWeekly Newsletter: Practical Wisdom for LeadersBlogMy Approach to HostingThe views of my guests do not constitute "truth." Nor do they reflect my personal views in some instances. However, they are views to consider, and I hope they help you clarify your perspective. Nothing can replace your reflection, research, and exploration of the topic.
In this episode of The Dental Economist Show, host Mike Huffaker sits down with Neal Foard, Principal at StoryFire and seasoned advertising executive with over 30 years of experience shaping narratives for global brands like Budweiser, Lexus, and Sony. Join them as they discuss the power of storytelling in business, building trust through authentic communication, and strategies for creating meaningful customer connections.
Telling stories is a form of love.As Neal Foard shared in this episode, “It helps when a leader is able to communicate to the people that work for them, that they care about them. This is the power of stories. I don't have to literally say to you I care about you…because of the stories I choose to tell, I am the type of person that cares about the fate of others.”Neal ignites the storytelling ability in others with his course, Storyfire. But more than his course, Neal's take on storytelling and leadership is a way of life. It's a way of being.Come for the stories, stay for Neal's three simple rules for living (I won't spoil it for you in the notes here), and sign up to get bonus content with additional (and hilarious!) stories from Neal.Oh, and if you refer more people, you can get free access to our paid subscription tier:You can find Timeless Leadership wherever you get podcasts.Links* Neal's website* Storyfire* Lincoln (2012 film)* Team of Rivals by Doris Kearns Goodwin* An Unfinished Love Story: A Personal History of the 1960s by Doris Kearns Goodwin* Happiness and the Three Levels of Friendship (Timeless & Timely)Leave a rating for us on Apple Podcasts, Spotify, Goodpods or wherever you rate podcasts.MusicOur theme song is Timeless Harmony, written by Matías Léon and performed by Matías Léon and the City of Prague Philharmonic Orchestra. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe
This is a free preview of a paid episode. To hear more, visit www.timelesstimely.comI had so much fun listening to Neal Foard in Episode 82. If you did too, then you'll want to sign up to get the additional stories he told.If you're already a member of the Ampersand Guild, our premium subscription tier, you'll have instant access. If not, it's just a quick click away.And because it deserves retelling, here's a link to a video of that w…
"We absorb information from narrative, from stories. It's our operating system." Host: Michael Dargie, THEREBELREBELPODCAST.COM Guest: Neal Foard, STORYFIRE.NET In this episode of The RebelRebel Podcast, host Michael Dean Dargie sits down with storytelling expert Neal Foard. Known for his deep understanding of narrative and its impact on business and personal communication, Neal shares his journey from the advertising world to becoming a renowned storyteller. The conversation delves into Neal's philosophy that the ability to communicate ideas clearly through storytelling is one of the most timeless and valuable skills. Neal discusses his unique course, StoryFire, which is designed to teach people how to tell better stories. He emphasizes the importance of empathy, listening, and making others the hero of the story. Neal's anecdotes, including one about a life-changing encounter at an auto repair shop, illustrate the power of positivity and human connection. Throughout the episode, Michael and Neal explore the intricacies of effective storytelling, the significance of the first few seconds in a presentation, and the importance of conflict and contrast in narratives. Neal's insights are not only enlightening but also practical for anyone looking to enhance their storytelling abilities, whether in business or personal interactions. Cool Things Neal Says "The most timeless skill you can have in any field is the ability to communicate ideas clearly." "We absorb information from narrative, from stories. It's our operating system." "A truly great presenter is often a very good listener because the best presentations are conversations." "You don't have to be alone. Your job isn't to fight your own loneliness, it's to cure somebody else's." "Just being at the typewriter, and yes, you ground out one more sentence, you are already winning because you are in the process, and the process is the victory." Episode Highlights StoryFire Course: Neal talks about his storytelling course, StoryFire, which includes 18 modules on effective storytelling techniques. Power of Empathy in Storytelling: Neal emphasizes the importance of empathy and listening in creating compelling stories. Personal Anecdotes: Neal shares a touching story about an encounter at an auto repair shop, illustrating the impact of kindness and positivity. Contrast and Conflict in Stories: Discussion on how conflict and contrast make stories interesting and memorable. Impact of First Impressions: Neal explains why the first few seconds of a presentation are crucial for capturing attention. Neal's Life Philosophy: Neal shares his belief in improving others' lives and how it leads to personal happiness. Travel and Connection: Neal expresses his desire to travel across the country, meeting people who have invited him for coffee or a beer. Links from Episode Neal Foard Website (https://storyfire.net) Neal Foard on LinkedIn (https://www.linkedin.com/in/neal-foard) Neal Foard on YouTube (https://www.youtube.com/@nealfoard) Neal Foard on Instagram (https://www.instagram.com/nealfoard/) Neal Foard on TikTok (https://www.tiktok.com/@nealfoard)
In this episode of Daily Creative, we explore the power of storytelling with guest Neal Foard, a seasoned storyteller with a background in advertising. Neal shares personal anecdotes that showcase the impact and importance of the stories we choose to tell. From moments of kindness and enthusiasm to lessons on being relatable and engaging through storytelling, we delve into the art of crafting narratives to create connections and leave a lasting impression.Get the full 60+ minute interview with Neal Foard, as well as daily episodes, guides, courses, access to the full archive of hundreds of episodes, and more in the Daily Creative app at DailyCreative.app.Key learnings from the episode:The stories we tell reveal a lot about our character and can influence how others perceive us.Life becomes easier when people like you, and storytelling is a powerful tool to cultivate likability.Avoid making yourself the hero of your stories to foster genuine connections and camaraderie.Practice storytelling as a craft to perfect your narratives and create meaningful connections.Pay attention to everyday moments and choose to create stories that inspire, uplift, and connect with others.Mentioned in this episode:Craft a brand story that makes sense. Work with Josh Gott. Visit GotClarity.com to simplify your message.NEW BOOK! The Brave Habit is available nowRise to important moments in your life and work by developing the habit of bravery. Available in paperback, ebook, or audiobook wherever books are sold. Learn more
Have you ever thought about how the way you present something can change its value?This resonates heavily with the how we produce video content and write copy for our Instagram's. Are you just another talking head or are you creating a narrative that can really help build a loyal following and community for yourself?In this episode I get to interview Neal Foard, who has BLOWN my mind with his knowledge of sales, storytelling and perception development. With over 30 years in advertising, this guy is a expert in persuasion.You will want to listen, rewind, and listen some more to this one! Connect with NealIG: https://www.instagram.com/nealfoard/Facebook: https://www.facebook.com/nealfoardNeal's Story Fire course: https://www.nealfoard.com/ Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me!Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group!
No, life is not equipped with theme music. But, woudn't it be cool if a song played every time you walked into a room? Believe it or not, I found a couple with a theme song. And, Neal Foard is telling us about them today. [...]
This is where the conversation turns actionable. We sit down again with master storyteller, Neal Foard, as he walks us through the step by step process he uses to craft stories that resonate. We discuss the essential elements of virality and how to build those elements into the stories we tell. Grab a pen and get ready to take notes, this is a masterclass in world class marketing. For more information on Neal, visit https://www.nealfoard.com/. Show Notes Bumpers ____________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars
What is great marketing? If we distill it down to its simplest form, it's great storytelling. But, for most of us, there's hesitation in putting ourselves out there. What would we talk about? Who would care? Today we sit down with master storyteller, Neal Foard, a marketing executive turned social media guru who's collected close to half a million loyal followers simply by sharing his life in the most compelling way imaginable. In this epic two part conversation we discuss the essential elements of a great story and how you can put it together to scale awareness and loyalty for your restaurant brand. For more information on Neal, visit https://www.nealfoard.com/. ____________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars
One of our favorite kindness storytellers, Neal Foard joins us. We have been following Neal's messages on a variety of platforms and we were fortunate to land Neal as a guest. Sincerely great person making a difference in our world. Great get, Steve (our cold caller.) ;)
Ever wonder how a laid-back, casual chat with a friend could skyrocket your storytelling game and transform your customer connections? Listen to this podcast to uncover the unexpected secret to possessing the power of a master storyteller and creating genuine connections with your audience.Neal Foard, a 30-yr advertising industry veteran, shares a touching journey of personal discovery and connection through the power of storytelling. His foray into TikTok was not a calculated business move, but a heartfelt endeavor to ensure his children knew their grandfather through captivating narratives. Neal's viral success on TikTok, with millions of views and subsequent shares, speaks volumes about the universal appeal of genuine, nostalgic stories. In this episode, you will learn how to:Unleash effective storytelling strategies to elevate your communication and influence.Conquer stage fright and deliver compelling presentations that leave a lasting impact.Forge deeper connections through storytelling and enrich your personal and professional relationships. Hosted on Acast. See acast.com/privacy for more information.
I first came across Neal Foard about a year ago. I saw one of his videos on Linkedin and I was hooked. Since then, I light up every time I see the distinctive black backdrop with his smiling face inviting me in for another immersive life lesson. Neal is a storyteller. He shares beautiful, heart-warming stories – always with a powerful takeaway. In an age where many of our political leaders and media personalities encourage us to think the worst of each other and to focus on the rage, Neal highlights the best of us. Through his stories, he inspires the best of us. Neal's background is in in advertising and marketing. Thirty years spent creating award-winning campaigns for global power brands like Budweiser, Sony and Nokia. For his work on Toyota, Neal ranked among the top ten most awarded creative directors in the world in 2002. As the author of an innovative talent development series, Neal was named Worldwide Director of Creative Learning for global ad agency Saatchi & Saatchi. He has consulted on creative messaging for Fortune 500 companies and universities and been a featured speaker at TEDx conferences. Most recently, Neal has gained a sudden following on social media for his inspirational videos about the kindnesses of everyday people. Today, I am so excited to introduce you to Neal. This episode is filled with stories and insightful nuggets of gold. Ultimately the message that rises up is the immense power of stories to connect us in a disconnected world, to build trust and to inspire the best from us. Highlights: Stories – many of them - littered through our chat. You're welcome! Neal shares a story about a car dealer friend, whose philosophy is to be prepared to lose a little money to make a friend. I'll leave you to figure out how healthy his bank balance is! We talk about how the best leaders bring a real energy when they walk in the room; they don't just have that energy, they inspire it in others Neal shares his belief that brands are not only defined by what they do, but what they don't, or won't do We talk about trust and Neal shares his view (which I share) that trust is the most valuable commodity a business can offer. He shares the story of Sandra, a hotel receptionist who left an enduring impression on him through her thoughtful and playful approach Neal shares his background story of thirty years in advertising, along the way he shares the insight of what great brands do – enable people to be seen. He uses the Barbie movie as a great example of this. He explains what Storyfire does and why it is so important – words, persuasion and most powerfully stories, allow us to relate to each other, which build trust We explore the idea of energy, the magnetic gravitational pull, that stories can inspire Neal loops back to the story of Sandra, sharing a deeper explanation of why the impression she created was so powerful – by making him the hero of a story he could share with others, she had played to his narrative (one we all share) of being the hero of his own story. There's a beautiful insight here around ‘Story Gifting' and the power we all have to do this. We explore the value of being our unique selves and attracting the people and opportunities that reflect who we are – connecting to our identity. Neal shares a personal story that demonstrates the Pygmalion effect – when you set a standard of behaviour and expect people to live up to it, they usually will. Neal explains why he shares stories of human kindness; through his own personal experiences, to combat the confected rage that is being stirred up by elements in society We discuss the importance and power of stories to inspire the best of us. Not brand stories or marketing stories, but everyday stories that reflect our identity. Neal explains why he believes CEOs should be the greatest tellers of stories, to infuse a culture with belief… “Stories are the CEO providing a vision and warm safe place for people to be their best self; for them to think of new ideas because they're not terrified of losing their job tomorrow” (had to include that)! He also shares why CFOs ought to be storytellers – to tell you where the numbers are headed; and of course, why sales people too should be storytellers Neal envisions his dream for the future: travelling America to tell the stories of American small businesses – relationships, truth telling, values, old fashioned traits - people taking care of each other Connect with Neal On Linkedin On YouTube On Instagram On TikTok Storyfire website
Welcome to the latest episode of Real Estate Unscripted. Host, Marjorie Adam, owner of the Marjorie Adam Team, and marketing expert Neal Foard discuss the pivotal role of storytelling in marketing and branding. Neal, an advertising guru, emphasizes the necessity of authenticity and genuine connections in building a brand that fosters lasting customer loyalty. He illustrates with real-life examples, highlighting the impact of hero stories. The conversation covers celebrating people, delivering genuine value to customers, and the crucial role of social media in shaping a brand persona. Neal announces an upcoming course on storytelling for brands, stressing the importance of providing value and genuine connection. The discussion underscores the vital role of storytelling in marketing and branding, with Neal's insights offering a valuable perspective in a saturated market. His upcoming course reflects his commitment to sharing knowledge and fostering meaningful connections in the industry.
#81: A Fireside Chat With Master Storyteller & Viral Creator; Neal Foard [REPLAY] In today's episode, Brian interviews special guest, Neal Foard. Brian and Neal talk about the importance and value of telling beautiful stories and how storytelling affects branding and marketing. Want to speak with Brian about how to grow your business smarter and faster? Just visit our website at: https://www.whatboxdigital.com ____________________ Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor Email: hello@whatboxdigital.com LinkedIn: https://www.linkedin.com/in/thebrianwebb/ Website: https://www.whatboxdigital.com Schedule A Consult: https://calendly.com/brianwebb ____________________ Connect with Neal Foard LinkedIn: https://www.linkedin.com/in/neal-foard-3727403/ Website: https://www.nealfoard.com TikTok: https://www.tiktok.com/@nealfoard Instagram: https://www.instagram.com/nealfoard/ YouTube: https://www.youtube.com/@nealfoard ____________________ 3 Videos Referenced In Today's Episode The Restaurant Of Mistaken Orders https://www.youtube.com/watch?v=QvbSCLpwq6w Best Birthday Ever https://www.youtube.com/watch?v=ouiiHrs7OZk&t=4s Just Lucky I Guess https://www.youtube.com/shorts/XBKRR0HDu9Y ____________________ The Business Growth Show Sponsored By: Whatbox Digital Host: Brian Webb Episode #: 81 Season #: 3 Episode Date: December 5th, 2023 ____________________ Subscribe To The Podcast Apple https://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 Spotify https://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l Pandora https://www.pandora.com/podcast/the-business-growth-show/PC:51370 Google https://podcasts.google.com/u/2/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzMxMjkxNy9yc3M?sa=X&ved=0CBcQ27cFahcKEwjwvZHx8trwAhUAAAAAHQAAAAAQDA iHeart Radio https://www.iheart.com/podcast/269-the-business-growth-show-84607868/ Amazon Music (w/Prime Membership) https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show
“It's not what you say that matters – it's what people hear.” - Neal Foard. This is one of the most INTERESTING podcasts I've ever done with expert storyteller, Neal Foard. Neal has been in the advertising and marketing space for more than 25 years. He's worked to create award winning ad campaigns for powerful brands like Budweiser, Lexus and Sony, and he's gained a fiercely loyal following on social media because he's one the BEST orators and storytellers of all time. Check out this longer than normal episode where we talk about life, death, homelessness, and how the human condition is a beautiful thing. Resources: https://www.nealfoard.com/ https://www.youtube.com/user/nealfoard https://www.tiktok.com/@nealfoard https://www.linkedin.com/in/neal-foard-3727403/ https://www.instagram.com/nealfoard/ https://www.facebook.com/nealfoard
Todd Ault interviews persuasion expert and storytelling coach Neal Foard, a former advertising executive who gained a massive following on social media after his inspirational videos about the kindness of everyday people went viral. Tune-in to hear Neal's heart-felt stories about the lessons he learned in life through a myriad of childhood experiences with his father, the man who helped shape Neal's positive outlook on the human condition. Check out this 60-minute interview with Neal Foard as he explains string theory, the overview effect, manifestation, how the media creates division, fear and loathing, and why humans revel in the perverse comfort of exaggeration.
Diane and Andy talk about AHS: DELICATE and THE KARDASHIANS and about how Kim K is surprising us both. We talk about the gorgeous close of RESERVATION DOGS. Diane chats with former ad man Neal Foard, whose storytelling videos are getting a lot of notice on tiktok, instagram and YouTube.
Neal Foard's short videos on Instagram, YouTube, and TikTok are viral sensations: stories filled with humor, wisdom, and a celebration of our commonalities. Neal talks about how he brings his stories to life and how he's able to see what others miss, and reveals that it started by telling stories to his daughter; how one can choose to not remember the horrible stories; the universality of our experiences; how much hard work goes into making something look easy; the secret to the pocket square and the mystery of the black void; improbably named high school theatre directors; and the romantic benefits of playwriting. WARNING: Be careful offering to buy him coffee; Neal just might take you up on it. (Length 19:58)
Joining us on Say Hi to the Future: Ingenious Thinkers, is Neal Foard, an award-winning Advertising and Marketing creative professional with leadership experience in advertising, experiential marketing and client-side brand development. . . . Follow us: https://linktr.ee/Spyder.Works Contact: sromero@spyder.works . . . Part podcast, part blog series, part live event, Say Hi to the Future is an inclusive platform aimed at highlighting the human side of ingenuity: clever, inventive, and original thinking. We are a global community driven by passion, savage curiosity, and the audacity to make a difference. . . . . Hosted by: Ken Tencer Produced by: Sonia Romero Johnson Matt Miller Edward Vasquez
Welcome to this mini episode of our creative snippet. Having a look at this week's main episode - Neal Foard, a seasoned advertising and marketing expert who has worked with renowned brands such as Budweiser, Lexus, and Sony. Prepare to be captivated by Neal Foard's heartwarming and meaningful personal stories. In every tale he shares, there's a precious gift and a profound message awaiting you. Neal's genuine and beautiful soul shines through as he effortlessly draws you into his world. Get ready for an episode filled with warmth and inspiration that will leave a lasting impression on your heart. Join us as Paul and Chris shared their insights on Neal Foard. It is a natural storyteller and a true inspiration. Don't miss the chance to unlock the art of storytelling.See omnystudio.com/listener for privacy information.
In this week's episode, we welcome Neal Foard, a seasoned advertising and marketing expert who has worked with renowned brands such as Budweiser, Lexus, and Sony. With over 25 years of experience. The show is peppered with Neal's own personal stories, which showcase not only the way stories communicate meaningful ideas but also how a story is richer and deeper if delivered in a straightforward unassuming style. (Or maybe it's just Neal's beautifully rich voice that does the work!) Did you know the best stories are personal stories? Have you ever thought that, if your story is about you, the audience will only be drawn in if it's a story that celebrates a setback or failure? (No-one needs to hear why you think you're so great!) Neal has crafted award-winning campaigns and ranked among the top ten most awarded creative directors worldwide. He's also an accomplished author, serving as the Worldwide Director of Creative Learning for Saatchi & Saatchi. Don't miss this fascinating conversation with a natural storyteller and a true inspiration. LINKS Neal Foard- Special Guest LinkedIn - https://www.linkedin.com/in/neal-foard-3727403/ Youtube - https://www.youtube.com/@nealfoard/videos Instagram - https://www.instagram.com/nealfoard/ Tiktok - https://www.tiktok.com/@nealfoard Website - nealfoard.com Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.
#74: A Fireside Chat With Master Storyteller & Viral Creator, Neal Foard, & A Tribute To America In today's episode, Brian interviews special guest, Neal Foard. Brian and Neal talk about the importance and value of telling beautiful stories and how storytelling affects branding and marketing. Want to speak with Brian about how to grow your business smarter and faster? Just visit our website at: https://www.whatboxdigital.com ____________________ Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor Email: hello@whatboxdigital.com LinkedIn: https://www.linkedin.com/in/thebrianwebb/ Website: https://www.whatboxdigital.com Schedule A Consult: https://calendly.com/brianwebb LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/ ____________________ Connect with Neal Foard LinkedIn: https://www.linkedin.com/in/neal-foard-3727403/ Website: https://www.nealfoard.com TikTok: https://www.tiktok.com/@nealfoard Instagram: https://www.instagram.com/nealfoard/ YouTube: https://www.youtube.com/@nealfoard ____________________ 3 Videos Referenced In Today's Episode The Restaurant Of Mistaken Ordershttps://www.youtube.com/watch?v=QvbSCLpwq6w Best Birthday Ever https://www.youtube.com/watch?v=ouiiHrs7OZk&t=4s Just Lucky I Guess https://www.youtube.com/shorts/XBKRR0HDu9Y ____________________ The Business Growth Show Sponsored By: Whatbox Digital Host: Brian Webb Episode #: 74 Season #: 3 Episode Date: July 3rd, 2023 ____________________ Subscribe To The Podcast Applehttps://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 Spotifyhttps://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l Pandorahttps://www.pandora.com/podcast/the-business-growth-show/PC:51370 Googlehttps://podcasts.google.com/u/2/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzMxMjkxNy9yc3M?sa=X&ved=0CBcQ27cFahcKEwjwvZHx8trwAhUAAAAAHQAAAAAQDA iHeart Radiohttps://www.iheart.com/podcast/269-the-business-growth-show-84607868/ Amazon Music (w/Prime Membership)https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show
“Storytelling is the art form through which we express to one another that we're all in this together and we're not alone.”In this riveting episode, we explore the fascinating intersection of branding and storytelling in the contemporary business landscape with storytelling maestro, Neal Foard. At one point, Neal was named one of the top 10 most decorated creative directors in the world and has worked with brands that we all know and love. We dive deep into the importance of narratives in fostering connection and promoting a sense of shared experience - the foundation of the human condition. Through the lens of 'convergent validity', a principle that validates the importance of diverse perspectives and experiences, we examine how effectively told stories can inspire, evoke emotion, and ultimately drive brand success. Additionally, using the intriguing analogy of 'why zebras have stripes', we offer insights into how branding, like nature, can leverage distinctiveness for survival and growth. Join us as we unpack these themes, challenging conventional wisdom and offering fresh, impactful perspectives. Don't miss out on this intellectual feast that merges business, storytelling, and the power of narratives.Episode Resources:MeetRene.comAmplifiimylife.comAmplifyBook.comNealFoard.comMy Suit Doesn't CareEpisode highlights:03:20 - My Suit Doesn't Care video06:00 - Community is the Answer, What's the Question?09:30 - The Ancient Power of Stories17:00 - René's logo discussion26:00 - Telling Stories is the easiest, most efficient, most pleasant way to spread influence31:00 - The effect of social media on adolescents36:45 - As a Leader, can you show your fear?42:40 - Why Zebras have stripes47:00 - The key to creativity in an organization is creating a safe environment58:20 - What do people say about you when no one is looking?1:04:45 - The Brilliance of Comedians1:14:30 - NealFoard.com @nealfoard1:18:20 - AMPCON 2023 in Dallas
Advertising and marketing leadership creative professional with leadership experience in advertising, experiential marketing and client-side brand development, Neal Foard joins us to discuss how to incorporate storytelling into your leadership style. Neal has spent 25 years in advertising and marketing, creating award-winning campaigns for global power brands like Budweiser, Lexus and Sony. For his work on Toyota, Neal ranked among the top ten most awarded creative directors in the world in 2002. As the author of an innovative coaching series Neal was named Worldwide Director of Creative Learning for global ad agency Saatchi & Saatchi. He has consulted on creative messaging for Fortune 500 companies and universities, and been a featured speaker at TEDx conferences. Most recently, Neal has gained a following on social media for his inspirational videos about the better side of everyday people. Tune in on Wednesday, February 1st @ 6pm EST!
Who is your customer or client? I'm not talking about your demographically niche target market. But who the person, the people on the other side of the transaction, the human beings, the good people with rich, meaningful lives or profound struggles, who you encounter and hope to engage in business and hope to build relationships with? Well, my guest today is a master of the human condition. You might have seen Neal Foard relay one of his inspirational stories or Life lessons online. And today we are going to explore the strategy and methodology behind the Internet sensation that is Neal Foard. You can find Neal Foard at: https://www.linkedin.com/in/neal-foard-3727403/ passionatelogic.com https://www.youtube.com/@nealfoard/videos You can find David Avrin at: www.davidavrin.com www.linkedin.com/in/davidavrin www.twitter.com/DavidAvrin www.facebook.com/therealdavidavrin www.instagram.com/therealdavidavrin Learn more about your ad choices. Visit megaphone.fm/adchoices
Neal Foard is a twenty-five-year advertising and marketing executive who specializes in the art of storytelling. Neal has ranked among the top ten most awarded creative directors in the world. He has served as the Worldwide Director of Creative Learning at Saatchi & Saatchi and developed award-winning campaigns for Budweiser, Lexus, and Sony. Most recently, Neal coaches C-Suite executives, is CMO for Within Inc., and has built a following on social media (and his website passionatelogic.com for his brief inspirational videos about the kindness of everyday people. Neal launches into our conversation with one of his stories about kindness and then breaks down its components. We turn to the process of telling a story, including preparation, the arc of a story, and audience engagement. Neal shares tips he gives executives for presenting to small and large groups, improving on video, practicing, and working with nervous anxiety. We close with another of Neal's fun stories, this time leaving out the breakdown to apply what you learn. I hope Neal's gems help you improve the stories we deliver and listen to every day in our personal and professional lives. Learn More Follow Ted on Twitter at @tseides or LinkedIn Subscribe to the mailing list Access Transcript with Premium Membership
104. Neal Foard - The Human Condition is Cooperation "An environment of generosity where people are, they are only too happy to give to others their time, their attention, their good feelings, their support, their sympathy. In an environment of generosity, you unlock speed, you unlock creativity, you unlock new ideas, and you know that new ideas are a compound interest article, right? Because with every new idea that gives birth to another new idea, and on and on, and it compounds itself." - Neal Foard Neal Foard Guest Bio: Neal Foard has spent 25 years in advertising and marketing, creating award winning campaigns for global power brands like Budweiser, Lexus and Sony. For his work on Toyota, Neal ranked among the top ten most awarded creative directors in the world in 2002. As the author of an innovative coaching series Neal was named Worldwide Director of Creative Learning for global ad agency Saatchi & Saatchi. He has consulted on creative messaging for Fortune 500 companies and universities and been a featured speaker at TEDx conferences. Most recently, Neal has gained a following on social media for his inspirational videos about the better side of everyday people. R.O.G. Takeaway Tips: Eudaimonia (Flourishing) - create an environment where people thrive Create psychologically safe environments Believe in someone and find someone who believes in you Tell stories where you are not the hero of the story Neal's Book/Author Recommendations: Tribe by Sebastian Younger Turn This Ship Around by Navy Captain, David Marquet Charles Bukowski Resources: Neal Foard on LinkedIn (ln/neal-foard-3727403) Neal Foard on YouTube Neal Foard's TEDx Talk Description of Eudaimonia What is Eudaimonia? Eudaimonia: Definition, Meaning and Examples Network Diversity Index Quiz Coming Next: Episode 105, Building Bridges Coaching Tips for Generous Leaders with Shannon Cassidy. Topic: Network Diversity Index. Credits: Neal Foard, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
103. Benefit of the Doubt Quotes from Interview: “Assume positive intent.” - Shannon Cassidy “Beware of the stories we are telling about the situations in our lives.” - Shannon Cassidy Host Bio: Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in behavioral change, executive presence, effective communication, collaborative teamwork, empowering leadership, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, retreats, conferences) and Keynote Speaking (conferences, annual events, ceremonies) and Mentoring Programs (associations, ERGs, leadership circles) all custom designed. She has a podcast called R.O.G. Return on Generosity that focuses on how to be a corporate generous leader by sharing time, talent and gratitude. Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding bridge between, she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success, enabling her to provide clients with the strategies, tools, and inspiration to thrive during organizational change and lead with vision, values, and purpose. Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015). Her current efforts focus on the benefits of Generosity at Work. Bridge Between, Inc. provides two free quizzes to help leaders realize their current state as a Generous Leader and how to diversify their networks. Check them out! Generous Leader Network Diversity Index Favorite Quote on this Topic: “We just ourselves by our intentions and others by their behaviors.” Stephen Covey R.O.G. Takeaway Tips: Before telling a story about your current circumstance, assume positive intent. Give the benefit of the doubt. Either make it mean nothing or that you need more information. Make deposits into every open “account” (relationship) you engage with this week. Generously give the benefit of the doubt Resources: bridgebetween.com Network Diversity Index Quiz YouTube Channel R.O.G. on Apple Podcasts R.O.G. on Spotify Coming Next: Episode 104, we will be joined by Neal Foard, The Human Condition is Cooperation Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
Text Hawk to 66866 to become part of "Mindful Monday." You, along with 10's of thousands of other Learning Leaders will receive a carefully curated email from me each Monday morning to help you start your week off right... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 https://twitter.com/RyanHawk12 Neal Foard has spent more than 20 years creating award-winning ad campaigns for clients on four continents. From the experience of thousands of presentations to clients all over the world, Neal has created The Passionate Logic Project™ to help business leaders sell their agendas more persuasively. He has been a featured speaker at TED and is recently known for his TikTok videos which have been viewed millions of times over the past few months. "There's nothing wrong with us that can't be fixed by what's right with us." The EQ of the gym bro – When someone is new on your team, ask them to help you out. Find a way to include them. Get them an early win. Make them feel part of the team as soon as possible. The element of mystery – Have an aha moment. Don't spoil the punchline. Save the reveal for the end… Remember the Whitney Houston story? Your first words of a presentation or a meeting are the most valuable real estate you have. Don't waste them. Be thoughtful. Practice. Don't tell them “I'm so excited to be here…” Launch with intrigue, with movement, with a story… How To Use Power – “The thing that gave him more joy than anything was using power to make life more amazing for his team, make you feel like you mattered to him.” – “All business is personal. The best business is very personal.” - Rick Lenz Data is a tool - Our first use of it should be to make people smile. – Your family trip to Disney World… What happened? The Physics of a Bright Smile – The most important decision you can make is to be in a good mood. - Voltaire What Motivates people: Lillian Moore shares a quick story that reveals what really motivates people: "A few months after my husband and I moved to a small Massachusetts town I grumbled to a resident about the poor service at the library, hoping she would repeat my complaints to the librarian. The next time I went to the library, the librarian had set aside two bestsellers for me and a new biography for my husband. What's more, she appeared to be genuinely glad to see me. Later I reported the miraculous change to my friend. "I suppose you told her how poor we thought the service was?" I asked. "No," she confessed. "In fact—I hope you don't mind—I told her your husband was amazed at the way she had built up this small-town library, and that you thought she showed unusually good taste in the new books she ordered." Source: Reader's Digest (Similar to Neal's coffee story. “Puuuurfect”) Begin each story with a vague suggestion that there's a lesson to be learned by the end... Steve Martin - Do NOT begin a talk with, "Hey, how's everybody doing?" A leader's job is to facilitate their people's best work. Presentations: Do not read bullet points. If you do that, you're just passing along information. You need to attach emotion to it. How to be more persuasive? Be willing to listen and open to changing your mind. Send the signal to them that we can do it. We're not there to win. The power of listening is underrated. Learn what does and doesn't matter to them. "People don't change their minds unless they want to."
We have all been persuaded by someone or something at some point in our lives. And the ability to persuade is one of the most important power skills you can develop. But what makes persuasion work? The art of storytelling and innovative thinking promotes powerful persuasion, professionally or personally. On this episode of The Edge, our host Michelle Boockoff-Bajdek is joined by Neal Foard, President of the Passion Logic Project, and master storyteller. Neal shares his expert opinion on storytelling and the power of persuasion, highlighting his career in advertising and his fame as a TikTok influencer.
“There is a phenomenon in quantum mechanics where vibrations of energy actually have an effect around them, on their environment and the other. You've probably heard that in quantum mechanics, you can actually observe a quantum phenomenon and by observing it you've changed it. It's the strangest weirdest thing. Well, you go out there in the world and you reflect a certain positivity. It's astonishing how it creates momentum of positivity.” -Neal Foard In this episode of Control the Room, I had the pleasure of speaking with Neal Foard about his latest initiative spreading messages of positivity on social media. He shares how he stumbled into his role as a social media influencer improving people's day. Later, he shares stories for why he has faith in humanity during these divisive times. We then discuss the importance of finding a tribe of people that you vibe with. Listen in for more inspiration on how to practice positivity.
Neal Foard has 25+ years of experience in marketing and has created exceptional campaigns and advertising for brands like Lexus, Budweiser, Toyota, and top universities, including developing UCLA's video series, “The Optimists.” Neal also shares inspirational videos about the better side of everyday people on his social media accounts. We'll discuss how higher ed teams can use storytelling to their advantage, the importance of conversational marketing, and best practices for storytelling with him.
Ladies and gentlemen, if you had to grow a social media channel using only your face and a black background…could you do it? Could you capture people's attention solely through the power of word. And could you use those words to paint a picture, or even more…to make the listener feel something. It is a superpower and one that is possessed at the highest level by our next guest. Ya see, In a world where we're constantly spoon fed bad news, that makes us feel increasingly disconnected, this man reminds us that there is no shortage of good in our world, and in our selves, in fact there has not been a single video that I've watched where I didn't think to myself “ya know, everything's gonna be okay” And with that, it is with ridiculous amounts of excitement that I introduce to you a man who has personally changed my life and I'm sure millions of others… He tells stories filled with glory He wears a veneer of good cheer He gives life lessons in 3 minute Sessions It's Neal Foard! Chump Change is hosted by cousins and lifelong friends, Liam Rosenberg, a young business owner known for his loud mouth and unusual life path, and Jesse Levitan, a well-spoken and thoughtful Cornell business major. Together they navigate many topics relating to business, politics, and everything in between with two unique perspectives! Follow us on Instagram: https://www.instagram.com/chumpchangepod Follow Jesse: https://www.instagram.com/jesse_levitan/ Follow Liam: https://www.instagram.com/rosenbergliam/
This episode was inspired by a TikTok from Neal Foard, check him out after the episode. Also go to www.mooreexpo.com and www.tornadotattoo.com sponsors of the All Over Overland podcast.
The RAD Kids are back to talk about candy, bad dreams, alien abductions, witchcraft, fears of the dentist and much more. The episode is preceded by a story called "A Postcard from 1969" as told by Neal Foard. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The RAD Kids are back to talk about candy, bad dreams, alien abductions, witchcraft, fears of the dentist and much more. The episode is preceded by a story called "A Postcard from 1969" as told by Neal Foard. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What does the world need now? Love, sweet love! But to be made manifest, love's opposite—hatred—must be transformed, transmuted, or simply trashed! (with recording by Neal Foard)