Podcasts about ok because

In this episode of the podcast, Josh and Cody play a new game called "It's OK Because...". Tune in to join the fun!

I want to talk about how your money shouldn't come from just one place. If recent events have taught us nothing, it is that nothing is guaranteed. So even if you do have that day job that that 9:00 to 5:00 paycheck, having that as the only way that you earn money is not a great thing, is having all your eggs in that one basket. And the reason why this might not be optimum for a lot of people is when that basket goes, you might be prepared, you want to have savings, and then you are left in this position where things are very dire very quickly.   And so while you're in that panic mode, it's very, very hard to go ahead and think clearly about what steps that you need to do next and how you need to move forward to make your situation better. And so there's a couple things that I'd like to talk about. One is sort of, yes, you can have your nine to five job as do you get money from other things, be it interest on some savings that you have, or do you have stocks where you you get dividends, maybe you rent out a place, maybe you have a little side business where you create jewelry and sell it on Etsy and whatever it is, it's something that is very low for you to maintain.   It is really interfere with your day job, but you get joy from it and it brings you in a little bit of income in some way, shape or form. And if you don't have that right now because you think it will take up too much time or money or resources with that sort of thing, something to think about is at some point in the future, it might be helpful. What happens if you cannot do your current role? So, for example, if your role is very much computer based, what happens if your eyesight goes or you get carpal tunnel syndrome?   Do you have something that you can do that uses different a different skill set or different physicality so that if one thing goes, you are still capable of doing other things? That is something else to think about. For example, if you super into your own health and you like writing books, yes, it's great that you can maybe write it using a computer, but could you write it? I'm doing voice to text. It's doing the same role, but doing it in a different way in case something happens.   You never know. Also, you know, do you have enough savings for six months worth of paying your bills, for example, should something happen and you don't work for six months, can you survive? Will you be OK? Because sometimes six months is that job search process, sometimes at six months, is being sick and getting better again and not having the pressure of going back to work too soon, which will make you ill again. These are all really important things to think about.   So many different ways that you can go ahead and start to think about different methods of having income and learning different sorts of money. And it's the same that goes for you. If you don't have that nine to five job and you are working for yourself as a business owner, you could have a couple of different income streams. Yes, you might be a musician, but maybe you could also do production work or live streams or teach. There are so many different ways that you can use your skills to help other people, but also to earn money.   It's really important to have that that variety and that diversity within your portfolio of the things that you do so that at any given time you can pivot and or switch depending on maybe your energy, how you're feeling, your health, your finances, the weather, where you want to be in the world or, you know, a global pandemic. This what's happened recently has caught a lot of people off guard, but it's also made a lot of people very, very quick decisions that I wouldn't normally make.   Some of it has been good and some of it has been bad. But just, you know, with this upcoming year, take a second and think about how financially secure are you? Is there any changes that you can make? Can you do courses online? Can you create PDS for other people? How can you be of assistance to others? That's one way of being able to possibly make money in a different way if you are a teacher. I know that there was a lot of unpaid work with being a teacher, but can you create resources for other teachers that other teachers can use and pay for?   So you have a little bit of money on the side. These are all just things to think about for your mental health and your financial health. Thank you for listening. This is Janice at The Career Introvert, helping introverts build their brand and get hired. Have a great rest of your week.  

[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="no" min_height="" hover_type="none" link=""][fusion_text] Watch the live video below [/fusion_text][fusion_youtube id="https://youtu.be/GMnzpL8jyUE" alignment="center" width="" height="" autoplay="false" api_params="&rel=0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" /][fusion_text] Transcription (was completed by automated process.  Please ignore any speech-to-text errors) Well, hi, everybody, welcome to this next episode of Get Sellers Calling You, and we're so excited that you're here. I'm joined again with Beatty Carmichael.  Beatty is the CEO of Master Grabber and the creator of Agent Dominator. He's one of the top marketing experts in the real estate field. And Beatty, I'm super excited that you're joining me today. A little bit different than you for us, but what do you have for our listeners today? Yeah, so this is a little bit different, if you'll pardon me, while I remember to turn my phone off so it doesn't ring over there. This is actually a zoom meeting. So for those of you who are listening strictly online, then if you want to actually see what we're doing, see what Penny looks like, because most people say I’ve probably never seen Penny. You can watch this podcast online. But the most important part is we're going to be doing a training session on how to dominate a geographic farm, basically what we call geographic farming mastery. And this is the basics of getting into it. Everything on how do you market to it at a high level? What are the things that causes it to drive results all the way down to how do you pick a farm that gets you even more results? So this whole call and talk is to really take someone who's thinking about geographic farming or maybe haven't thought about it at all and say, here's how you do it and let's make it work. Well, great. [00:01:32] Oh, I'm excited. This this is going to be a really good topic for our listeners. [00:01:37] Yes. So I was doing a call recently, Penny, and doing actually this very same workshop. And it was real interesting because there were a lot of really high income earners, real estate agents on the call. And the couple the comments that came out of it was where were you four years ago? You know, as we start to explain, here's how you do marketing, OK? And then as I started to explain, how do you pick out a farm, it's like all these light bulbs started to go on because most people have never really understood the art of farming. And it's really not an art. It's a science. So I thought I'd walk us through it today. So, yeah, I'm excited. OK, so what I'm going to do is I'm going to share my screen. [00:02:29] Oh, the joys of technology, right? [00:02:31] Yes, absolutely. Now, can you can you see my screen OK? I can, yes. OK, this is blocking agent dominate our logo right there, but we'll move this around. OK, so let's get started. So what I want to do is, by the way, for you all who don't know, this is actually Penny, just a couple of years ago before she had her guide on TV. [00:02:56] Ok, so how do you dominate the geographic form? I want to first talk about how do you market for listings, because whether it is in a geographic farm or whether it's in your personal list or whether it's a expired list or whether it's any type of list, what you find is people respond the same. And so I want to walk you through this at a high level marketing for listings. [00:03:22] And because of that, I want to talk about beer. Penny, have you ever heard of Schlitz beer? [00:03:29] I have, yeah. I was asking someone recently, just a couple of months ago about that. [00:03:35] And they never had they were young, you know, more millennial type person. And so Pabst Blue Ribbon bought Schlitz, I think it was in the 90s. Wow. And so that's why the name went out to recognize it. [00:03:52] I think it's a Yankee beer. I was actually born in Massachusetts, so I recognize it as being one that was popular. [00:04:00] Yes, very much so. So it is sort of a Yankee beer. Milwaukee, Wisconsin, was their home office area. And now here's the big question, Penny. What in the world does beer have to do with getting listings? [00:04:16] Oh, I don't know, you're going to have to tell me that one. [00:04:20] Well, you invite some friends over, you pop open a beer and you have a good time and you build relationships. [00:04:26] Is that it? Maybe that would be my my easy guess. [00:04:30] Because your easy guys. Well, that's a wrong answer. If that was the actual answer. So beer has a lot to do with it. Not just all beer, but in particular Schlitz beer. So so is in Milwaukee, used to be called the Milwaukee Brewing Company is one of the commercial agents up in Milwaukee told me. And what's real interesting is at the turn of the century and for our millennial friends, no, that's not the return of 2000. This is the chart of nineteen hundred. OK, but at the turn of the nineteen hundreds slits, beer was number eight and the nation number one was Budweiser. OK, wrong side No. One was Budweiser. And do you have any idea the difference between number one and number eight when you're talking about market share? I don't. OK, so just a real quick business lesson number one. And number two, control the vast majority of the market. So in any place, if you have number one and number two, they typically own and control 85, 90, 95 percent of the market. Wow. OK, then number three is way down from there. Number four is even further down. And by the time you get down to number eight, you're a nobody hears probably a good way to kind of understand this. [00:06:04] If you were to look at a geographic farm, for example, a large farm where maybe there are some really strong agents and and you got to look at a farm where you got some really strong agents, where they pretty much are dominating the market. You'll find that the number one agent, if they if they dominate the market, is probably like 50 percent. OK, I mean, I'm talking about a strong agent and then number two from there is probably going to be down at 15 percent by the time you get to number one, our number eight, that person probably has maybe one listing a year in that farm. So what we're talking about is a huge disparity. Sure. OK, and Slick's wanted to grow, so they hired a guy named Claude Hopkins and now the name probably doesn't ring a bell. But let me ask you a question. Um, let's talk about income for for a moment, Penny. OK, if if you were earning a hundred and eighty five thousand dollars a year today, is that a lot of money? [00:07:13] Today, yeah, I would consider that to be a pretty good, pretty good income. [00:07:21] Yeah, one hundred eighty five thousand dollars is more than most real estate agents make take home pay. OK, so now let's go back a hundred and ten years ago. If you were earning one hundred and eighty five thousand dollars and nineteen ten, would that be a big income? Yes. OK, yes, that's what this guy's salary was, a hundred and eighty five thousand dollars a year. And the only thing he did is he wrote marketing copy to get people to buy his client's brand name. So Schlitz Beer hired Claude Hopkins. And I wanted you to see the story because what he did with Solich is the same thing that if you do in your geographic farm or anywhere else, you're going to quickly dominate that area. OK, so so what Claude did is the first thing he did, by the way, let me also walk you through just a few more years, the Great Depression, 1930, 1931, 1933. In that time frame, a lot of people were unemployed, right? Yes. A lot of businesses out of business and a lot of incomes had dropped a lot because there's a lot of the market was gone. So would you like to take a guess of what Claude Hopkins salary was in the early 1930s during the peak of the depression? [00:08:54] Wow. OK, so is this is this before the one eighty five a year salary or after this is after. [00:09:02] So 185 was actually 1987, OK, when he was just getting started in marketing. OK, essentially. And then you fast forward, you have the stock market crash, the Great Depression and everyone's out of work, a lot of people. And he's still doing marketing copy. Would you like to guess what his salary was at that point? [00:09:27] I'm going to guess it was higher. I'm going to guess is higher than one eighty five. [00:09:31] Ok, good guess. Now the question is at what? What level? [00:09:36] Oh, gosh. Can I give you a percentage? Sure. [00:09:46] Ok, I'm going to go with I'm going to go with twenty five. I mean, Great Depression, 25, 30 percent higher. [00:09:53] Ok, so 25, 30 percent would put him about a quarter million dollars. His salary was over one million dollars a year during the Great Depression. [00:10:06] Wow, that's amazing. [00:10:08] And the reason I want to share that is I want you to understand that what he did was Schalit was so effective that when he did it with every single other company, company she would never have heard of, like Palmolive, Palmolive or what are those beans that come in a can do you remember? [00:10:28] I can't lay any beans. Yeah. [00:10:32] And anyway, Dove Soap, Palmolive, all of these brands that we have today, he was the guy that launched them. Wow. OK, so, um, so what happened with with with Claude is the first thing he did is he went through the slick brewery and took a tour and they showed him everything that happened through the process of making beer, because if you're going to market beer, you got to kind of understand the process. So they started with the fact that they have several 4000 foot deep wells that's almost a mile deep. They had several of those where they pumped up the very poorest of the pure water that they could get so that the beer was pure. Now, let me also share one other thing back in this time frame from all the beers for promoting, we have purity in our beer. Our beers are pure. But the question is, how do you define pure? Yeah, they most of our agents out there are saying, you know, I'm a great agent. But the question is, how do you define a great agent? OK, everyone's using the same verbiage here, but no one knows how to define it. Unless you can define it, then you can't really sell it. Does that make sense? Yeah, absolutely. OK, so they showed him how they have these several four thousand foot wells to bring up only the purest of the pure water. Then they take it through this process and then when they are cooling the beer down, they had these huge plate glass windows that are protecting the cooling area from everything else. [00:12:20] And they use only filtered air so that there's no impurities to come involved. Then they showed him how they take their beer bottles and they clean them not only once or twice, but four times with superheated steam to make sure all of the bacteria is gone so that there could be nothing that would spoil the purity of the taste. And then they also showed them in their laboratory, the mother yeast cell, that they went through one thousand and eighteen different experiments developing this mother yeast cell to have the purest of the taste. And all of the yeast that the beer is made from comes from that mother you sell. Well, then they also show that the filters that they use to filter out the beer from all of the barley and everything else and clean it are made from a very expensive white oak. I believe I've got my story right, white oak, that they had to claim two or three times a day to keep it really pure. OK, then they would store the beer in a cask and the casks were made out of very special wood that were aged before they would put the beer in there. And so all of these very deliberate, very elaborate steps so that when the beer comes out on the other end, it's extremely pure to the standards of Schlitz beer. Does that make sense? [00:13:49] Well, yes. OK, so now as I'm describing this, you're going wow. And as I'm watching your expression, you're going, wow, OK, I'm just like, it's so it's so much like step after step. [00:14:00] And it's like I just kept expecting you to be like, finished. And then it was like, one more thing. [00:14:04] Yes. Well, now I truncated it as well. Obviously a lot more sets, but those are the key things. So when Claude finish coming through the tour, here's his reaction was just like yours and mine. My gosh, this is amazing. You do all of this just to make it pure. And then he asked the question. Why don't you tell the public about this man? And do you have any idea what the Spear guys said when he asked that question? They probably thought he was a fool. No, he said almost. Almost. He's they said, well, Claude, this is how all beer is made. We don't do anything different. I don't do anything unique. And then Claude came back and this is the problem, OK? And this is also the problem with a lot of real estate agents. Well, Betty, all good real estate agents do these best practices. And from your perspective as the real estate agent, you don't do anything special, but what Claude understood that the big guys did not understand is that the public did not understand that OK? And he said whoever educates the public first is going to own that market share. It's going to own that what we call positioning in the mind. Now, let's talk about positioning real quick, because this is real important. OK, so positioning is a marketing term. If you've ever read a book, millionaire real estate agent, have you ever read that? I know because I know you guys have been and do things with real estate as well. So millionaire real estate agent talks about a concept called market share dominance. He actually pulls that. The concept of that from a book called Positioning by Ellery's and a guy named Fred. And that book was written in the 1980s as a fabulous read, if you are excited about marketing. But it basically says this, that the typical consumer can only remember two or maybe three brands and nothing else. Wow. So let's do a quick test. Can we test this out on you? [00:16:16] Yes, but I'm probably not the one you want to test. I'm really good at brands. [00:16:20] Ok, good. So let's say you're the good one to test. I want you to think about toothpaste, for example. OK, all right. Tell me the brand of toothpaste that come to mind. [00:16:31] Crest Colgate, Aquafresh. It's red and white. Hold on. [00:16:38] Ok, you can start there. OK, three came to mind instantly. Yes. Most people when asked only to come to mind. But you had a real bad chance time trying to figure out that fourth one that you could picture, but you couldn't come with a name yet. How many toothpaste brands do you think are on the market? [00:16:57] Oh, my word. [00:16:59] I it's got to be well over 25 oh, it's in the thousands. [00:17:05] Ok, right, OK. So at least in the multiple hundreds. But here's so here's what happens. As a consumer with all of these brands, you only quickly come up with three. Uh, what do you think's happening in that geographic farm when you ask a homeowner, give me the name of every real estate agent you think of one to. [00:17:32] Maybe three, yeah. [00:17:33] If you're not one of those names, you have zero chance of getting a phone call when they're thinking about selling. Does that make sense? [00:17:41] Yeah, that's a good point. Yeah. [00:17:43] So this is what is so important about this whole idea of marketing for listings is it's all about how do you get your name in that consumer's mind so that they think of you first? And that was the challenge that Spear was having. They were number eight for a reason. No one thought of them. OK, yeah. So what Klau did is he starts writing copy and here's an example called Bottled Purity. And they always have these. By the way, he did a thing on orange juice later. I saw and it says Drink oranges from a bottle. You know, this is keep in mind, back in that time, there was no orange juice you'd buy off the shelf, you'd always squeeze it. So so these headlines create an immense curiosity, bottled purity. And then what he starts to do is he starts to on the ad, he starts to explain these things that slick beer did to bring purity to their beer. He talked about the four thousand foot wells. He talked about the white oak filters. He talked about the plate glass room with only filtered air. He talked about all of these things. And would you like to guess what happened? [00:19:05] He started making more money. [00:19:08] Well, OK, let's talk about expertise. Would you like to guess what happened with Spir? [00:19:13] I probably could not guess some of what you tell me. [00:19:16] Ok, you're afraid to guess what's going on. It is. [00:19:24] So what happened is in less than one year. They jumped nationally to the number one selling beer. [00:19:35] Wow. Oh, my word. Wow. [00:19:38] Think about the impact from a nobody to no one in less than a year leapfrogging over Budweiser. Wow. How do you do that? You do that by giving people an understanding of what pure beer is all about. [00:19:56] And then I'm going to this book written. So there is a real famous I forget the marketing straight, but up in New York, there is a very famous advertising agency called Lordan Thomas, and they are the ones that brought out all of these brands. And Claude worked for him, was president of Lord and Thomas during the years of the Great Depression. It's my understanding, but I know you worked there and the owner of Lordan, Thomas, was talking about he's on a train. You got to go back to the early nineteen hundreds. [00:20:35] There were no interstates, OK? And so if you want to go from city to city, you hopped on a train. So the owner of Lordan, Thomas, was on a train with his I guess it was a preacher, a priest or pastor, depending on the denomination. But this guy had never had any beer in his life and he kind of stayed away from alcohol. And on the train there, you know, riding along and reading the newspaper and and he's reading another ad for Schlitz Beer and talking about the purity and the pure taste and the crispness of the taste. [00:21:11] And he said to and I wish I remember the guy's name, but the owner, Lauren Thomas, he said, you know, I've been reading about this beer so much, I just got to go get it. [00:21:22] I just got to go try it. So he gets up and goes buys his first beer. OK, that's how effective Claude Hopkins was in writing marketing copy about a beer that would persuade homeowners to choose that beer over every other beer out there. Like now, can you start to see some similarities maybe with what's going on there, with what you can be doing with your real estate business? Yes, absolutely. Yeah. So what comes to mind? Anything your editor, strategic, high level or maybe even specific granular level? [00:22:02] High level. I would just be something like you said earlier, something that's going to set you apart, but really draw the attention of the person that you're trying to market to. Clearly, his copy at this time was drawing the attention of readers and people that we're looking through the paper and so forth. And it was intriguing to them. Maybe it was something that had not been done prior to this, you know, to really, like you said, describe the process of the beer and the way the beer taste and all that. Instead of just putting a picture with Budweiser across it, he's actually giving some information on the beer. And so people were inquisitive. [00:22:43] That's kind of what comes to mind. [00:22:45] Yeah, exactly. So now, if we were to relate this to real estate, what do most real estate agents do now? Let me ask you this question. Let me ask the question. [00:22:54] This one, I'm going to get a lot of agents to hate me if I give that answer. [00:22:58] So let me ask you so let me ask a more politically correct question, OK? OK. If you were to get 10 postcards from 10 real estate agents as a consumer. Is there typically anything on those postcards that would persuade you why, to choose one agent over another? Probably not. Probably not. Therein lies the problem. Yeah, all real estate agents do what all real estate agents do because that's what they're taught to do. There's a great book. I don't know if you've ever read it, called Rhinoceros Success, Not J something. Alexander So Rhinoceros is a success. Great book. I highly recommend it. It's a short read just a couple hours or less. And but it talks about how do you really beat the crowd and it's in any one of the main truisms there. So any time you see the crowd going one way, you always go the other way, OK? And this is especially true with real estate. Any time you see all real estate agents doing this same type of practice, do something different now that they're all sending these cars, that all look alikes do something different because otherwise you run in the same problem that you listed. So let me show you what's going on right now. [00:24:23] A quick note on that. I have to I have to solidify that point. I remember about three or four years ago, we got something very different in the mail from a real estate agent, way different than any other agents had done. And if I were if I had been in the market to buy a home at that point, I would have called that agent immediately because it was something that no one else had been doing. It totally caught my attention and I actually liked it. [00:24:51] Yes. So I stand out from the crowd. Yes, it worked. Yeah. So if you can say this, if you're watching the video, you know, all of these people look the same as just silhouettes, OK? Nothing to differentiate. But in marketing, this is really the issue. In marketing, there's a concept known as outside perception versus inside reality. And this is the same thing that Shlosberg was running into and the same thing that all of our listeners are running into right now. That is the outside perception of your marketplace assumes you are just like everyone else you're inside. Reality is, you might be a lot different, but the perception is different. So people question, OK. When you make a sale, the people buy you on perception or on reality, reality, OK, if they've never used you before, do they have anything to buy on reality with. [00:25:56] No. So they have to buy on perception. Yes. OK, so it's a trick question because if you've done business with someone before or they've done business with you, let's say you're a real estate agent, they've done business with you before, then if you're a good agent, they liked you. You did a great job. They're going to use you again and again because they now know your reality. Does that make sense? Absolutely. OK, but they've never used you before. Then what they're doing is they're hiring you based on perception. So perception is the key to engaging that first relationship. I got to tell you a story. [00:26:36] One the one of our clients with Agent Dominator signed up with us. [00:26:44] She put her her past clients and friends on our list to market. And, you know, we have a money back guarantee that you'll get results or we'll give all your money back. OK, and but one of those one of the keys that guarantee is that there has to be at least enough selling activity within your list, that we can guarantee something, you know, sort of like Jesus, he never created something out of nothing. He always took the little that you have and then produced the abundance, you know, five you know, five loaves and two fish to feed five thousand. But he didn't just start with nothing. And we can't create something out of nothing either. So this agent's name, I forget it. I was just going to use first name. But anyway, she came to us at the end of the year. She didn't get any sales, so she complained. She said, I want my money back. And so we go through our process. And one of the questions asked was, you know, how many listings actually came out of that list, whether you got them or not. And there was only one. So, well, that doesn't meet the threshold, OK, because in the in the contract, it says that there's got to be X and but here's A and I'm going somewhere with this, OK? This person that listed their home was a recent past client of this agent. [00:28:12] And chose someone else. Wow. OK, so that shows you how bad that agent was. OK, so that homeowner chose the agent initially on perception, but reality was not good enough to repeat. Wow. So so typically your business comes from reality if it's repeat and it's coming from perception if it's not. So this is the challenge that spearhead the outside perception of all of the beer drinkers was that Sloots was just another beer and the inside reality. The perception is that when Claw's started to explain step by step, those things that they did, then the public's perception of slick beer increased and now they started buying it. This is the same thing with real estate agents. So let me ask you a question. Assume for a moment, Penny, that you are a you're one of our clients, OK? Assume that you maybe you've been selling real estate for 15 or 20 years. You do 30 to 50 transactions a year. You do an excellent job for your clients, OK? And now you want to do geographic farming and you go to this farm and they've seen your signs, you know, over the years. [00:29:35] You might even do some advertising and you're in the grocery store and things of that sort. OK, so here's the question, by and large, to those homeowners. Do they believe that you are any different or any better than any of the other agents? No, no. See, here's what happens. The homeowner's perception is that all agents are the same and all they do is stick a sign in the yard, list the home in the MLS and just sit back and wait for someone to bring a buyer. Does that make sense? Absolutely. OK, so if they believe that to be true, then it makes no difference which agent they choose because their home is going to sell for the same price in the same amount of time. Is this making sense? Absolutely. OK, so now put yourself back in that top producers corner and let me ask you this question, OK? If those homeowners out there understood the skill, the expertise and the experience that you bring to the table for your clients, and they understood that skill, expertise and experience to the same degree that you understand it about yourself, would they realistically choose any other agent besides you? [00:30:52] No. No. So that is your inside reality now becoming their perception of who you are? Yes. Yeah. If you can make Dariya their perception, become your reality, then they would choose you every time. The fact that they're not choosing you every time is because their perception is different. And to the degree that your reality is different than their perception is to the degree of how few listings you'll get from that market. Are these making sense? OK, yeah. So then the question is how in the world do you take your inside reality and help them understand your reality? [00:31:37] What do you think? How do you do that? [00:31:41] Well, I keep I hear my grandmother say the proof is in the pudding, so there's got to be something that I'm going to be doing that will prove to them that that perception is a reality. [00:31:55] Very good. So we got to somehow communicate it. So this is what Claude did. He went through and analyzed each step, the process of making excellent beer, and then he wrote marketing copy that educated the consumer on each of those steps. It wasn't flamboyant marketing copy. It wasn't flowery language. It was here's what we do. And it's so impressive just by itself that people go, wow, that's a lot of effort. This beer must be really great. Does that make sense? Yeah. So we started working on this back in 2013. We start analyze what causes someone to change their perception about a real estate agent. And what we found was a real simple thing. If you want to make your inside reality become their outside perception of who you are, then it really boils down to three things. And we call them the three S's. OK, and I want to kind of walk through these, but the three S's very simply are you have to show off your sales. You have to explain the secrets to those cells, and then you have to have some sort of unique selling proposition or or some unique service that you do that gives them to remember you. And I think we probably ought to just end the podcast right now. We'll come back in a few weeks and finish this up. [00:33:26] What do you think now? [00:33:30] Ok, so I've also got to tell you this this other story. OK, OK, so showing off your cells, we found this was the number one thing most important. In fact, back in 2012 and then 2013 when we just started working exclusively with real estate agents. I don't know if you know this or not, Penny, but we are focus at that time was exclusively geographic farming. And let me back up and share the conundrum with geographic farming. I think the easiest way to explain it, Andina, what conundrum means a pitfall before problem? [00:34:11] I think it's a real word. It may just be made up. I'm not really. I think it's real. [00:34:15] Ok, so the conundrum, OK, in geographic farming is best described by what Mike Feri said. Now, let's test your knowledge again. Do you know who Mike Ferry is? [00:34:31] I do recognize that name. Maybe he was an agent. I don't know. [00:34:36] I think he was an agent, but he is his claim to fame is he has the largest, longest, most successful real estate coaching organization in the world called the very coaching organization or very organization. [00:34:51] So like that, if you go to the website, I haven't been there in a couple of years, but real prominently it says over one million individual hours of coaching conducted. Wow. That's a lot of time. That is a lot of time. A lot of people have heard of Tom Ferry, which is his son. OK, so you have that connection. But Mike Ferry was asked about postcard marketing, geographic farming, and his comment was, if you're going to do postcard marketing and I'm assuming this has meaning for that geographic form. So you have to do nonstop marketing for at least two or three years before you can expect the homeowner to actually remember your name. Wow. That's that Mindshare dominance. [00:35:31] Yeah. Pick up the phone and call you. OK, so the conundrum in real estate, in geographic farming is it takes time because what we're trying to do is we're trying to change the thinking of those homeowners. [00:35:43] We're trying to get their perception that you are not just any other agent, but you are a special agent worthy of being, you know, selling their house. So when we enter this market, the common belief was if you're going to do geographic farming, you market, market, market, market, and your first listing will come maybe by the end of the first year and definitely somewhere more than likely by the second year. And then it would take somewhere between three to five years before you had a lot of volume coming in and you just kind of had a good foothold on that market place. So that's and if you think about even launching a new brand, it takes a long time to get that brand launched. And so that's basically what geographic farming is, is launching your brand. So so when we started geographic farming, would you like to guess how long it took for our average client to get their first listing? [00:36:45] Uh oh. [00:36:50] Two months, pretty clear, pretty accurate somewhere in that one, two, three month time frame, we had most of our clients getting the first listings there. We had a number of clients pick up, you know, sell a couple of million dollars in real estate and their first several months. And a number of clients would actually be maybe a few in the first several months that quickly. But we had a number of clients that would earn seventy five to one hundred thousand dollars in commissions in their first 12 months in geographic farming, which is totally unheard of. [00:37:30] And that process has nothing to do with what I'm sharing here. OK, I'm going to show you that process in just a moment. But but they all interconnected together. So back to this. So as we're signing up real estate agents, we would always ask him, have you ever done geographic farming before? And most of them would say no. Some would say yes. We would then ask those who said yes, was it successful? And most would say no and some would say yes. And we would ask them those that said it was successful. Well, what were you doing that made it successful 100 percent? Of everyone who answered that question, gave the same answer. And would you like to guess what 100 percent of the agents who had success in geographic farming in the past, what was the one answer that they gave? Do you would you like to guess? [00:38:27] My guess, and this is just based on my own personal experience, they were available. [00:38:34] Well, most agents are available because most agents don't have enough business to begin with. I don't know if they'll look at the slide. It's number one of the three S's. [00:38:44] Oh, they showed off their sale. Yeah. And how do you show off a sale if you're a real estate agent? [00:38:52] Signings, marketing, you mail out a Jessell postcard. [00:38:57] Yeah, OK, you show off your sale, OK. And that's what they were doing. And that's the number one most important thing. Here's what I learned from that. Homeowners want to know that you're actively selling them. [00:39:09] Think about this. If you're going to sell your home, do you want to sell it with an agent who rarely sells homes or one that is always selling homes or one that's always selling homes? Yeah. [00:39:20] So the one who never advertises that they're always selling the perception is they I never see them. So they must not be selling. [00:39:30] Yes. OK. [00:39:31] And if you see them then maybe they're selling. So that's the number one thing. So the three Rs is the number one is show off your sales all the time. [00:39:40] And and here's something real interesting about geographic farming. We will definitely have to break on this call. So I want to I want to take us to the end of this, but we'll break and come back another time because I want to show you how to start implementing and executing on this. But I'll I'll stop on this topic and we won't get into the other stuff. But the weather was like, oh, I'm showing off your sales. So most agents believe, wrongly, that you only send Jessell postcards around the sale that you just sold them. [00:40:17] So if I'm doing a geographic farm over here, let's just call it, you know, Cahaba Heights as my geographic farm. Then if I make a sell over in Hoover, I can't show that sell off in Cahaba Heights because Cahaba Heights, they want to see sales that are in their neighborhood. So I can't start showing off sales in that neighborhood until I start getting sales. And so now I'm at the catch twenty two. If I don't have sales, I can't show off it. I don't show my face, I don't get sales is not a problem. Yes. So the simple solution is those homeowners don't care, they just want to know that you're selling. So if you've got a sale from another area, send a Jessell postcard into that farm that you're targeting because any sale is better than no sale. Yeah, I agree with that 100 percent. [00:41:13] I mean, as a consumer, I would be thrilled to see an agent that's selling all over the city because to me that would be a sign that they can sell no matter where you are. [00:41:22] That's right. Exactly. But now there are some. So the closer you get to home. The more that homeowner is going to trust you. Meaning if you sold their next door neighbor's home and three doors down, you sold that home. And one street over, you saw another home. Do you think they'll trust you more than if all your homes are 20 miles away? Probably, yeah, yeah, so proximity does make an impact, and that's why most agents say, well, I need to sell homes here for them to trust me here. So I've got a solution. Would you like to know what that solution is? Yes. OK, so now let's go back and let's first articulate the conundrum, OK? Because these are always conundrum problems we're trying to solve. OK, so the conundrum is, when I sell a home that's 20 miles away, it may have a completely different architectural style than the homes in the neighborhood I want to target. So it becomes obvious that where I sold is nowhere near where they are. OK, makes sense. Yes. The other conundrum is, let's say and Cahaba Heights, all the streets are names like Rosemary Lane and Jackson Boulevard. But where I just sold a whole home, it's all numeric names like Twenty Fourth Street or 1st Avenue South. Mm hmm. So when I show off that sale into this geographic neighborhood, it's very obvious that sticks out like a sore thumb. This has nothing to do with where I live. Is that making sense? Absolutely. So how do you solve this problem? Now, we do this on our postcards that we fully customize for our agents when we go through this whole process, we become the Claude Hopkins' for them and I identify what is they do and we create custom postcards and we include sales. We do it on their postcards. Any idea what that is? [00:43:39] Just putting the name of the street that's part of it goes deeper and then maybe stating like how many days they sold it and if it's sold for five thousand overprice or is part of it. [00:43:55] Ok. Right. So so let me let me I'm going to peel back the onion, OK? I'm going to ask some description. I might open the kimono, OK, and let you see what's actually on the inside of what goes on with all this stuff. OK, so the first thing is the outside architecture of the home is usually the first indication that that home doesn't fit this neighborhood and. But once you go inside the home. That kitchen, the master bedroom, that master bath, the den, the living area, you can't tell what type home they are outside architecture is simply by looking at an inside photo. So if you want to take that sale and make it transferable to another neighborhood when the outside doesn't look the same. Take an inside photo and then that homeowner can't discern if there was a you know, they think it's a neighborhood sale because you send it to them in that neighborhood. Does that make sense? [00:44:56] Yes, it's brilliant. [00:44:59] So that's why we do that. It also helps in some other areas. [00:45:05] The the other thing that we do. Is now this comes into a higher level of marketing understanding. OK, so let me back. Let me explain. Let's first talk about fights, we have normal, which is black print on white copy on white background, and we have reverse font, which is white print on a dark background. Which font do you think is easier to read? Normal font or reverse font normal? That's right. It's eight and a half times easier to read normal font than it is reverse font. Most people don't read reverse font. What about if you look at all caps or let's say upper and lower case versus all caps, which is easier to read if you have a sentence, a sentence in upper and lower case versus a sentence in all caps, which is easier to read upper and lower just because it's more natural. That's right. Or natural. And then italics, not in italics or italics. If everything was in non italics or everything was in italics, which is easier. That's right. [00:46:19] So if you want them to pay attention to the street. [00:46:25] You do it in normal font, upper and lower case, non italics, yeah, but if you want them to not pay attention to the street, so don't even hit their brain. Because you kind of feel obligated, you need to know where the cell was, OK, then you put it in reverse font. All caps, italics are, and in that way it's there, but that homeowner, it doesn't register in the brain. So now you can take a cell from 20 miles away if we use that example. Yeah, you can show just the inside photo. And then for the street, you put it in smaller font, you put it in reverse font, all caps, italics, and so now is satisfies the curious, OK, they posted what I address, but they don't they don't even register. Well, this is in a house near here. Yeah. It just goes right by them. So now you can use cells from anywhere and show off cells in that farm and now you have success in that. Cool. [00:47:32] That's great. I love that. [00:47:34] Yeah. So we're going to have to stop. [00:47:37] Oh, OK. But let me tell you where we're going. [00:47:41] Just to whet your appetite to want to come back is we haven't gotten into how do you start to execute on it. So we're going to talk a little bit further on the next session. Now, that's just showing ourselves we're going to start talking about what are the secrets that you start to explain? What are the things that Claude Hopkins' approach to get people to actually trust you, to know that your beer is pure or your real estate is is excellent. We're going to talk about how do you create a unique selling proposition, what it is, and then how do you start to execute on it? And then later in the session in the series, we're going to then talk about how do you start to identify sellers? What did we do with our clients that got them listings faster than ever before when the general norm was is we're going to take a year or two to get listings and our clients were getting them in the first month or two. How do you do that? And then we're going to move further down into this mastery course and talk about how do you actually pick a farm, because you can't just say eeny, meeny, miny, mo. You point to that area and say that's where we're going to farm because it may not be productive. You know, there's things that you can do. So that's kind of where we're going in this tees it up. Has this been exciting so far? [00:49:04] This has been great. And I just want to encourage our listeners if they want to get all those juicy details and learn how to be successful. So please join us again for the next one so they can get the rest of the story. [00:49:19] Baby, thank you so much for again, just putting all the effort into really trying to make people better and make them successful. And this has been a great podcast. I look forward to the next one so we can finish out our discussion and hear all the good the good details. [00:49:38] Yes. And let me also make a couple plug number one. Yes. If you haven't subscribe to our podcast, subscribe to it so you don't miss anything. Number two, I heard a top producing agent who makes like on average about seven hundred and fifty thousand a year personal production. Take home pay, OK, almost almost take home pay. And he teaches a course and part of his course, he talks about if you think hiring a professional is expensive, try hiring an average year. OK, so I'm teaching you what you know, but I'm not teaching you what we know. OK, so if you want to really master this, if you want to have the highest chance of success, I'd love to have you check us out. You can go either to our podcast website. Getler is calling you dot com and click on the tab. Agent Dominator, you just go to agent nominator dot com and see what we do there. And otherwise, thanks for listening in and come back next time for more of the rest of the story. [00:50:43] Awesome. Thanks, baby. And we look forward to just hanging out again next time. All right. Y'all have a blessed day. Thank you. Bye bye. 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You know, we get caught up in toxic relationships.We get stuck in complacency.We settle for the same old same old, even if it makes us miserable...and we stay cuz it’s comfortable.But guess what bro, people grow apart, plain and simple.Nothing stays the same.Not people, places or thingsEverything has a life cycle it’s just how it is. But sometimes...Well actually, most of the time, one person grows and the other one doesn’t and that’s how we break apart at the seams. That’s how you get stuck, feeling left out.But you need to know it’s not you, it’s them. And it’s not them, it’s you.Either way, both of your needs to moves to a different frequency, obviously. And it’s important to know that if you go too low in your frequency, it will affect how you feel about yourself, and that will make the changes harder than they need to beSo if that’s you, then you need to accept that the changes are for the best. And I know it might be hard to see that when the wounds are fresh. When your Monster is out, ready to attack. To get back. But you have to do your best to let yourself see that they aren’t the one for you. If they were then you would still be together.If they were right for you, they’d fight for you. They’d be there no matter what. They’d give up all the other stuff that keeps you separate.They would make you their number one.They wouldn’t break trust. They wouldn’t lie and they wouldn’t sneak out at night, to hook up with someone on the side.And you wouldn't do any of those things either. So I guess what I’m tryna say is, don’t expect relationships to stay the same because that's insane. And don’t make one person your only source of happiness, OK? Because that will never make you happy in the way you really want...the way you think.What you really want is YourSelf.Who's that?Well, that’s what you need to find out. I'm out. *** Get all the Art Stories at http://www.ArtistSarahLong.com*** Buy her alcohol ink art paintings, at http://www.ArtistSarahLongStore.com.****@ArtistSarahLong on Facebook, Instagram, YouTube

FixerUpperMarriage.org/messy August 5th, 2004 around 9 PM I am curled up on the cold, hard floor in the corner of a hospital room. And I am crying. The thing is, I don’t cry. I am like Clint Eastwood in those old spaghetti westerns. I never flinch, never panic, and I always have a plan. But not today. Instead, I am sobbing and hoping that no one sees me. It all started a couple of months after our wedding day. I had married the woman of my dreams. We loved each other madly, kissed passionately, and did everything together. When she told me I was in complete shock. It was late at night and I went outside, in the dark, to water the bushes I had planted a couple of weeks before. I was gone awhile before I was able to come back in and deal with the news. From that moment on, our lives changed forever. We spent money that we didn’t have preparing for a baby- our baby to come. Then the most incredible thing happened one night on the way home from church. Amber felt the baby move! It made everything different. Our excitement hit a fever pitch! Soon that all changed early one morning when she woke in intense pain. After a frantic drive to the hospital, we found out she was in labor, but it was way too early. I held her hand for hours until she finally had the baby. He was a perfect little boy, but he was lifeless.  In the days, weeks, months, and years that followed we dealt with the pain, grief, and sorrow that accompany that kind of loss. It still hurts when I remember the cruel words of well-intentioned friends. It is the kind of loss that people just don’t know how to respond to. Somehow we made it through but not without scars and moments of complete frustration. We found out that life and love is messy. And it’s the mess that has defined our relationship over the years. The truth about love is that it is messy. So why is love so messy? Table of Contents

Show Notes:Connect with Dr. Shahana Alibhai online in the following places:www.drshahana.comHosted: Andrew Bracewell @everydayamazingpodcastProduced/Edited: Justin Hawkes @Hawkes21Full Transcription of this Interview:Andrew Bracewell: This is the podcast that finds the most elusive people the everyday amazing kind that you know nothing about. I’m hunting these people down and exposing their beauty to the world. I’m Andrew Bracewell, and this is every day. Amazing.  Dr. Shahana Alibhai: It’s okay to feel anxious. It’s okay to feel sad. It’s okay to feel scared. All of this stuff is OK. Andrew Bracewell: Way. Welcome to the everyday amazing podcast. Today I am in way over my head. Joining me is Dr. Shahana Alibhai. I recently met Dr. Alibhai through a Ted X event where she spoke about emotional literacy and reimagining how we treat youth who suffer with their mental health. As I listen to Dr. Alibhai, I was struck by her sincerity and how non clinical she was as she peeled back the layers of a very complex issue. I knew immediately that I wanted to spend more time with Dr. Alibhai and convinced her to come on the show. I’m ecstatic that she agreed. Dr.. Alibhai. Welcome. Dr. Shahana Alibhai: Thank you so much for having me. Andrew Bracewell: Have you ever done this before? Dr. Shahana Alibhai: First time. Doing a podcast. Andrew Bracewell: First time. Excited, nervous, Dr. Shahana Alibhai: actually. Really excited. I don’t need to memorize anything. So It’s a good thing Andrew Bracewell: that’s true. I get to play doctor today and you get to play patient. Dr. Shahana Alibhai: I know this’ll be interesting. Andrew Bracewell: I’m excited. Before we begin, I thought it would be. It would make most sense for me to read your bile from your website in your words, so that everyone could hear your perspective on what it is you’re doing. Does that make sense? Dr. Shahana Alibhai: Sounds great. Andrew Bracewell: Here we go. In Dr. Alibhais words, I know the pressures many women face trying to be there for our kids trying to push forward in our careers and at the same time doing it all with a smile. Like many of you, I also have a story. I thought I knew the importance of eating well and moving more. But after completing my residency and family medicine, the stressors of life caught up to me. After the birth of my first son, I found myself deep into what I would later find out was postpartum anxiety, the lesser known counterpart to postpartum depression. Postpartum anxiety can present with panic attacks O. C. D type symptoms and feelings of being constantly keyed up and on edge. With over 10 years of studying nutrition, exercise and medicine. I thought I knew what it took to keep me well, but I fell short. The missing link for me was healthy, thinking I was used to sprinting through life at this pace. Eventually you hit the wall. I’ve come up with the pyramid of optimal health because it’s something I’ve used personally with my patients. By focusing first on our thought patterns are internal dialogue and our state. We can then set ourselves up to make better decisions when it comes to things like eating and exercise. How long ago did you write that? Dr. Shahana Alibhai: You know, listening to that again I have for gotten. I wrote that. So it’s probably being about two or three years since I wrote that. It’s refreshing to hear again, though Andrew Bracewell: you touched on something in there called Your Pyramid philosophy, which I really wantto dive into deeper with you. But before we do that, I have a question. How does a person who starts in chiropractic end up in family medicine, then somehow end up in helping youth with their mental health? Dr. Shahana Alibhai: I think that’s called life in some ways, you know, it’s just so I think, to understand the journey have to understand a little bit about my upbringing. So my parents came to this country as refugees. Basically, they were thrown out of their home in Uganda at 1972 with the exit is so you can imagine when you’re 19 basically there on the first flight to anywhere they could get out of the place. And it happened to be Canada. Thank goodness. But when you’re raised by parents who have that mentality for them, it was find a career that is a safe career, so that would often be nursing or engineering. Or in my dad’s case, it was pharmacy. So for the longest time, they raised my sister and I ah, with the notion that, you know, go into pharmacy. It’s a great career. You have a stable job, you help other people. And that was the goal for me. So I actually wrote it was called the P Cat at the time, did my full application. But the day before I had to submit it. I never did. And the reason for that it was there was something in my heart that told me that this is just not the path for me. I knew it was safe, but what I loved the most was, and it sounds maybe pretty innocent right now, but just exercise. And the reason I loved it is because at the age of 16 I took night classes while I was in grade 11 to become a certified fitness instructor, basically, and I never grew up playing team sports. I never was on a soccer team, and I always really wanted to be good at sports. My parents always stressed individual sports. I was a big tennis player and squash player. I loved that. But you come to an age where you’re just like I want to be involved in people kind of working out together because I never got that when I grew up and I went to my first fitness class. I think I was 15 and I just tripped all over myself doing aerobics. My sister and I were in the back, but they were something about it, of people just working out together, trying to be healthier. Great music is playing, and I was like one day I’m gonna be at the top of that class, teaching everybody, and that’s what I did so long. Story short, I fell in love with group exercise. I fell in love with personal training and then I discovered this thing called kinesiology that you could actually study. And I enrolled myself in what was called human kinetics at the time at UBC. And that’s how I met my now husband, who is a chiropractor. But most people from kinesiology think of one of three things physio Cairo or met, and I thought about all three of them. That chiropractic made the most sense for me because it combined my love of business with my love of health and wellness. And for the first time, it was about keeping people well, not diagnosing people with diseases like I didn’t want that I didn’t want to push medication. The missing link for me was that if you’re going to be, I hope a successful fizzy or chiropractor, you should like treating people with your hands. That should be something that you should enjoy. I didn’t get the memo on that. Basically, I liked everything else. But when I entered choir practice school, my worst class was manual therapy, and I’m thinking well, that I should actually enjoy And so I rerouted. And, um, I applied again to UBC medical school, kind of telling them that I’d made a mistake. Ah, by not accepting their offer the first time. And they luckily let me in the second. Andrew Bracewell: So how long? How long were you in car Practical Year, Full year for you. And previous to that, though you had been accepted correct into med school. Yeah, ABC turned it down to do the cover Dr. Shahana Alibhai: price thing. You met your husband. That’s right, Andrew Bracewell: future husband says. But now you go back. Dr. Shahana Alibhai: That’s right Andrew Bracewell: into into the medical field. Dr. Shahana Alibhai: Exactly. And it was, and I’ll be honest. At that time, I thought about national Catholic. I thought about medicine. But my and I think the date has changed where people is because you have an MD behind your name doesn’t necessarily mean you are trusted. But realize that this was I think we’re talking almost 10 years ago now, right? So things have changed a lot, but I think there was that hope that if I could get through medical school with this love of what I now know as integrative medicine still in my heart, that I would be successful, but I never realized what a kick in the pants medical school would be. Andrew Bracewell: So let’s unpack. You just made a statement that always jumps out at me. Integrated Medicine Canyon pack without Dr. Shahana Alibhai: war means. Or so it’s a term that’s actually I was coined by Dr. Andrew Weil, who is the father of integrative medicine. And all that, it really means is blending the best of what we know as conventional medicine with what we think of his complimentary medicine. And the idea is that you take the best of both worlds in a patient centric approach to treat the fur full patient, not to put a Band Aid on the problem. Andrew Bracewell: So what falls under the banner of complimentary medicine? Dr. Shahana Alibhai: So complimentary medicine is everything really outside of conventional medicine, so it can span from chiropractic scare, acupuncture, homey apathy, all the counseling mechanisms, biofeedback. There’s all of the other stuff that people are looking. Besides, I want to say it. Prescription medication really played Andrew Bracewell: and natural path. A cure also fits in with an umbrella Dr. Shahana Alibhai: under percent naturopathic care in not my sister’s in after path. She was a pharmacist and then went on to study naturopathic medicine, and they get taught everything about everything. I mean, manual manipulations, homey apathy, acupuncture, herbal remedies, nutrition. So it’s a huge curriculum Andrew Bracewell: you have within your family yourself, an MD, your sister and Andy and your parents who are pharmacists. You have the entire spectrum nearly well, and you have your husband. Callen, who is a counter proctor Dr. Shahana Alibhai: and my brother in law is owns medical clinics. So it’s It’s funny. So Andrew Bracewell: what is? We’re approaching the Christmas season. Take us inside family Christmas dinner with all of those opinions around the table on how to treat patients properly. Do Dr. Shahana Alibhai: you know what this conversation comes? At a time where I think if we take a step back, why did we all go into the health profession? But I mean, my sister and my my husband is because of my sister’s health journey, so that’s what we need to understand. So the conversations are a lot of the time centered around her own experiences as a patient with the health care system and the deficits that she’s felt. So just in a quick stories that at the age of 19 she was diagnosed with ulcerative colitis, a very common condition or a type of inflammatory bowel disease. But hers was extremely aggressive. Within about a year, she had what’s known as toxic Mega Colon, so basically the entire colon could have ruptured. She was taken into, Ah, surgery. Her entire colon room was removed in the age of 19. She had a bag basic, really? So you can imagine what that does to a woman’s psyche to anybody. Psyche. So we live together a TV, see, and she’s my hero. She’s the most amazing person I’ve ever encountered. Andrew Bracewell: Younger, older than Dr. Shahana Alibhai: older. We’re only 19 months apart. And now for the last 16 years, basically she’s had multiple surgeries, one of the only patients in BC to have a spinal cord stimulator for abdominal pain. So she actually has a implantable device in her spinal cord for pain. So there’s Bean so many negative sequelae because of all of the surgeries and everything else she’s being through. But it’s because of her journey. She completely realizes. Yes, you need the conventional medicine. Yes, you need emergency and all the rest of it. But there were gaps in her care, and she’s able to be able to fill those gaps with naturopathic medicine. Andrew Bracewell: Okay, so that spawned the family’s pursuit of health care. Is that is that a fair statement? Dr. Shahana Alibhai: Completely. And it spawned our our love hate relationship with health care because it’s so different. We all stand on the other side. We all are practitioners in our own way. But just two weeks ago, she was at ST Paul’s emerge. So then we’re on the other side as patients, and you never go in saying My husband’s at this. My sisters of this, you just I’m in pain. I’m a patient, I need your help. But she’s being They’ve been amazing experiences with the health, your industry, and there’s been some not so amazing experiences and me being on the other side. I’ve worked in emerg. I know what their mentality is like, so I can help fill some gaps for her as to why she might be treated that way as well. But, uh, everything goes out the window when you’re a patient and you’re in pain and you need help. And I think for me, this goes back to why I love working at the youth, the Knicks so much not that it’s an emergency But it’s the idea that I can spend time. It’s time that we need more of in our health care system, and it’s nobody’s fault. It’s just the funding mechanism, for better or for worse. But because I have the luxury quote unquote of time when I work with my youth, I feel like I can answer some of those questions that they need answering. Andrew Bracewell: Okay, you just said Wade perfectly. Thank you for that. But we need to unpack this. So your ah, family practitioner MD yet you’re working at a youth clinic? How is this possible? And how did this come to be and who’s funding this youth clinic? Dr. Shahana Alibhai: So basically, the clinic was a vision of my mentor, Dr. Elizabeth Watt, and it was started in the very, very grassroots level about 10 years ago now. So when I joined it, we were working out of one room or two rooms at the hospital, basically, and since then we’ve had a number of different moves finally to move into our purpose built building the foundry here in app. It’s for that was approximately a year ago, so the youth clinic is funded in a number of ways Fraser. Health helps fund it. The Ministry of Child and Youth and families Health abundant. But yes, we do have to fight for our finding quite a bit. So the youth clinic functions just is a normal walk in clinic. So we see everything we see source throats, we see even minor traumas. But at the end of the day, what we end up seeing most of is sexual health and mental health. Because, let’s not forget, the youth clinic is for the ages between 12 and 24. So those are the two biggest things that will get them through our doors. Andrew Bracewell: So just to put things into, let me repeat this back to you, to make sure I’ve got it right. We have a clinic that’s staffed by medical professionals, where youth can just show up, check themselves in, see a doctor. But as it turns out, the majority of the time you’re you end up dealing in the mental health field as often, if not more, than you’re dealing with sore throats, fevers, whatever. Is that a fair statement? Absolutely. This is incredible. And how did how did this clinic come to be? Dr. Shahana Alibhai: So I think there was a gap, right? If you think about how we we do really well when it comes to pediatrics, because typically the parents take the onus of that to try to arrange those appointments. And then when you turn to be an adult, let’s say after the age of 19 Okay, you can hopefully find your way to a walk in clinic or hope. Well, you have a family doctor. But what about all the rest of it, right? And who We tend to forget that adolescence is the time of supreme transition in so many ways. So I think it came to be was because my mentor, Dr. Elizabeth Watts, saw this this gap in our health care system and saw that there was a need for it and fought, fought hard for funding and for space and for time. And she rallied not just physicians, but nurses and social workers. And now it’s this entity called the Foundry that we’re not just seeing in BC ah, but with us. They’re not too seeing in Abbotsford, but we’re seeing across BC as well, so it’s become a model of how we should be treating our youth Andrew Bracewell: approximately. How many practitioners are in touch with the foundry. Dr. Shahana Alibhai: Oh my goodness, it’s hard to say, because we we’re on the first floor of the foundry and we have a rotating, so there’s probably a good 10 to 12 doctors that will come and go throughout and try to pick up shifts throughout the month. Ah, then we have nurse practitioners. Then we have nurses that deal with a lot of contraception and sexual health Andrew Bracewell: is Sorry, I’m There’s so much good stuff here. I just don’t You’re blowing my brain. Doctors who are quote unquote picking up shifts. Are these doctors just getting involved because this is something they’re interested in? Or how is a doctor saying I’m gonna start spending some time here? Dr. Shahana Alibhai: Absolutely. That because they’re interested in it because we and Abbotsford have a residency program. So we train. So after you finish your your four years of undergrad four years of medical school, you still have to do two years of family practice, residency or training. And Abbotsford is one of those sites, so these residents have to rotate through the youth clinic, and I was a resident. I rotated through the clinic and there’s I never thought I’d want to work with teenagers. Let’s be honest, like it just was not my I don’t think I could relate. But there was something about working in this environment with the group of passionate people, so we tend to Once the residents graduate, they tend to keep coming back for more. And I was one of those. Andrew Bracewell: So we’ve got the practitioners we talked about, but then you started talking about the other people in the building and what else is going on? Keep going on that. Dr. Shahana Alibhai: So, like I said, First floor is just the typical. What you think of is a youth clinic or a walk in clinic. But as he start going on the second floor and third floor, then you’re starting to see programs for youth. So we have walking counseling. So basically a youth can just walk into our building, go up into the second floor and, if available, see a counselor right there and then on the spot so it takes away all of those barriers in terms of ocean like how do I book an appointment tour? Which counts, or should I see? And you know all the stigma around counseling cost. Let’s be exactly, let’s our most important one is cost. So there’s there is what we call the start team, which is the suicide intervention team that is lived up on the second or so the things I can floor there. There’s an adolescent day program for kids that need some extra help during the day. So impact or drug and alcohol abuse counselors are part of our staff. Social workers. So it’s it’s this is this is the root of multi disciplinary care. This is what we need is what our youth need. Andrew Bracewell: It must be fair to say that you guys are plugged into all of the major players and assets in the city. I would imagine policing department is involved from time to time or you’re communicating with somebody there. You mentioned there’s counseling. There’s medical side. Speak to some of the significant people in the community. Who are you you’re involved with on a regular basis? Dr. Shahana Alibhai: Yeah, for sure. So it’s the list is so extensive, but if you just kind of hone into the social work realm of things, for example, we have a food bank now on site. So where were directly an affiliation with the Abbotts for food bank. We have kind of an area for used clothes and use products, so there’s a kind of a thrift ing component that’s going on to There’s an exercise component. So innovative fitness is being extremely involved with helping teach our youth the power physical activity. I used to run yoga classes for the youth to like. I could just go on and on. There’s every aspect that you can think of. We try to enmesh ourselves in. Andrew Bracewell: It’s totally holistic. Completely, completely. How often and in what way are you encountering parents? I imagine there are a huge part of this process or can be, anyway. Dr. Shahana Alibhai: Parents are when a youth walks in with their parents and allows willingly the parent to sit there in the interview, I can usually breathe a sigh of relief because I know someone is watching over them, and I know that the youth trust them and I say the word willingly very carefully because there have bean many times where I can sense that that dynamic between the youth and the parent isn’t so great, and I often will respectfully ask if the parent can just wait outside so I can speak to the youth one on one, and sometimes it doesn’t come out the first time or the second time. But by the 10th time I can start to maybe understand where the youth is coming from. And often I’ll ask to speak to the parent individually to because let’s not forget, I see the youth for what, 10 23 30 minutes once every week, once every two weeks. These parents are living with these individuals with they’re teenagers. So it’s no easy on them too, right? They have to deal with that day in and day out. So, yes, I listen to the story that the youth present me. But I also have to listen to how the parents are coping. And oftentimes I will recommend How are you coping? How is your mental health? Because dealing with somebody who is struggling with their own mental health can be just as exhausting for the caregiver. Andrew Bracewell: Okay, you just said something that I want a key in on there. I think most people’s perspective of a patient doctor relationship is we’re dealing with something on acute level, you know, experiencing something. You go see your doctor. You deal with the issue, and then you may never see them for six months. 12 months, 18 months, 24 months. Who knows? But you just made a statement as if you said something to the effect of, you know, I meet a youth, and then I’m gonna see that youth in a week or three weeks or four weeks or six weeks. That sounds totally foreign to my doctor experience. Once you engage with somebody, what does that look like? Dr. Shahana Alibhai: So it really depends on why they’re engaging with me. So of course I was actually at the clinic. They had no doc yesterday, so I quickly went in to fill in on the end. You know, patient came in with gastroenteritis, like a stomach flu. Easy peasy, right? She would make sure she was hydrated. We figured all what? The root cause, Woz. And you’re gonna be fine. You’re on your weight, and I tell them you come back if X y and Zed, right? That’s very easy. Had another youth. The next patient came in who had been off of his medications and was starting to feel symptoms of suicide. Ality again was starting to feel symptoms of anxiety, depression, all the rest of it. I’m not going to see you in four weeks. I want to see you next week to make sure that everything is going okay. Andrew Bracewell: And there’s time and money for this. Dr. Shahana Alibhai: Oh, yes. Oh, yes. Yeah, because the doctors at the youth clinic are paid session Lee. By that, I mean that were paid per hour. So if I see 15 patients in an hour or one patient an hour, I’m not incentivized either way. And to be honest, I don’t care about that. I I care about, you know, giving the time and space to the youth. But the problem now, like anything in health care, is that I would love to spend 1/2 hour or 45 minutes with a patient. But I also have to be respectful that I have a waiting room full of kids who have been waiting for two or three hours. Andrew Bracewell: This is a significant difference in this clinic versus every other clinic and doctors office correct under present. And how did it come to be that this clinic was set up this way financially? Because this to me, just makes so much logical sense. I understand these issues are complex and, you know, difficult to unwind. But just talk to that and how that impacts patient care. Dr. Shahana Alibhai: The reason it was is because because what we see most of all, like I said, it’s either is, you know, sexual health or it’s mental health. Let’s put a number on it. Like I would say, about 50% is mental health. Not to say that a regular Family GP would is not dealing with mental health. Yes, they are. But you need the time in space. So to give the youth time in space, the doctor also has to be compensated. So by that I mean, if you are getting paid $35 for a typical office visit and you spend an hour with the patient, you’re not really gonna have a doctor who is? That’s not the sustainable model. No, But then again, the amount that were paid per hour is much less than what a walk in doctor who can see Ah Andrew Bracewell: 6789 10 patients. Dr. Shahana Alibhai: Correct, correct. Correct. So you also I think, 10 to find people who yes, you need to be compensated appropriately. But you’re there. The whole notion is not to make money. They’re there because you’re there on purpose. You believe in something, right? That’s the whole reason why When there s o otherwise, could you spend five minutes with a patient who has anxiety? Sure. You just It’s nothing. Take long to write a prescription. It takes a second to sign a prescription. All the rest of it takes time. And that’s why my Ted talk came about because I was signing. And I still do not to say there is a place of his time and place for medication. Absolutely. But when I see the same story played out, over and over and over again, I take a step back going. Okay. What more can we do? What more can I do? What more can our schools do? And that’s how the emotional literacy talk was kind of came to be, right. Andrew Bracewell: So how much of your time are you devoting to the youth health clinic right now? Dr. Shahana Alibhai: So right now, because I’m considered my own, have a four month old at home, so I guess I’m technically should still be on maternity. We’re gonna We’re gonna talk about that S o. You know right now, because I if I try to work at least one shift a week, one shift every two weeks, I’d love to be there every day. If I could. It’s just child care. That’s my biggest ah thing. But it’s between right now. I work primarily at the youth clinic and I work at the Breast Health Clinic, and, ironically enough, both our session only paid. So I think I gravitate towards things that I can spend time with. Patients Andrew Bracewell: will jump to the breast health clinic in a second, but I want to come back Toto. One more salt or question I had. When you’re engaging with these youth and somebody walks in and says My stomach’s hurting or this is hurting or that’s hurting is your radar up for what is possibly a deeper underlying issue as the cause of what’s going on? Or how are you? How are you engaging and and what are you looking for? Even if you’re not being told something or how are you approaching that? Does that make sense? Dr. Shahana Alibhai: It makes complete sense, so I think this is what is what you learn through medical school. But you. You also either have it or you don’t have it in the sense that when a patient walks in you, there’s this almost a Spidey sense that you understand could look at the patient. You could start to ask questions if they’re in new patient to me, never met them before. I can tell quite quickly. Are you here because you want to address the stomach pain or you here? Because there’s something more on the reason I know that is because if I’m asking them about the stomach pain, I might get very flaky answers like it’s just not fitting. Like, for example, the woman that had for the teenager that had gastroenteritis yesterday or the stomach flu. It was, you know, I was vomiting. I had this. I had that. Okay, it was very black and white. Very strange forward. Where is some cryptic kind of abdominal pain? As I start toe unpeeled the layers, I’m thinking, I asked a very simple question. Just tell me what’s going on in your life right now. I’m new to you. So just tell me, what are your stressors? What are you happy about? Who lives with you at home? and then it’s their facial expression. They might turn away from me. They might really engage with me. They might be a long pause, all of this kind of stuff. And then I’ll use the words. Tell me more, Tell me more, Tell me more. And then they might have broken up with her boyfriend. They might have been sexually assaulted. They might have all of these different things have come up to. Sometimes you can get it all in the first visit. Sometimes you can’t, but you always first have to wear your medical doctor your hat before you wear your psychologist hat. I don’t want to be missing that you have an acute appendicitis because I want to talk about your anxiety like there’s There’s that, too. So I quickly try to rule out all of my red flags in my head, and then, if I’m not sensing anything, I’ll give them a plan. Let’s do X Y and Zed will do some blood. Work will do this, but then I want to talk more about this right and leave the door open and they know where to find me. They can always come back for more right And with that, Like I said, there are red flags with mental health stuff, too. So I need to be careful with that. I’m to be careful. Are you feeling suicidal? Are you feeling that you’re safe? You’re not safe with yourself for others, all of that kind of stuff. So I guess it’s a bit of a juggling act, and that’s what I love about. That’s part of the reason why I love medicine is because no patients ever straight forward, you’re always gonna get surprised. But sometimes that can also be emotionally draining. Andrew Bracewell: So you and R I aren’t identical in age, but we’re both in our thirties. We’ll leave it at that. We don’t need to get specific. When we were youth number one, there’s no way a resource like this existed. Number to the mental health conversation was not even a conversation, and something that I’ve gone through as an adult is transforming the way I think about mental health. Going from a place where I believed it was fake was made up. It was it was a thing that that weak people used as an excuse to now understanding that not only is it riel But it’s something that needs to be researched, more discussed more. And it’s all around us, and I’m impacted by it in my own life by people around me. How do your youth patients know that you exist is a resource? And what’s the conversation in their mind? Given that they’ve been now raised in a hopefully a better generation than we were raised in? Are they coming in with shame or when the topic of mental health comes up? Is it something that they’re ready to embrace right away? Or are they in denial? Because I can imagine, as a youth, I would have immediately denied I would have said No, this is I’m not weak. There’s no way I have this. This is not a thing. How are they dealing with this issue versus how we would have potentially dealt with it? Dr. Shahana Alibhai: Absolutely. So, to your first point, how they hear about us, we’re we’re very, um, meshed into the school system, and the counselors at the school know about us so they will often refer. Patients are away, even at the University of the Fraser Valley. There, counselors know about us so as the community resource will got and more well known, Um, and even the family doctors will often refer to our clinic if they find that they need help with a certain patient because, respectfully, they might just not have time to deal with it. To your second point about this change in dynamic with the conversation of mental health. It’s extremely tricky. So let me give you a story. When I was probably about seven or eight, I started noticing what I know now that I had a lot of had some anxiety at that time. I had some O. C. D type tendencies at that time that later translated into restricted eating behavior. All of this stuff was going on in my background. And now I understand it so well that all of these this symptom Atala, jeez, all linked together as a kind of personality type in some ways. But when I told my mom about this, this is now what you know, 25 whatever. Years ago, she just said it’s gonna be okay. Don’t worry, you’re fine. She just tried to normalize everything because she did the best that she possibly could. And her We’ve also haven’t had this conversation now, later on, I kind of said, Well, why didn’t you take me to a place? So there wasn’t a place. There was nothing that existed back then. And in fact, she was so scared of me getting put on some sort of medication that her mind her providing her version of counseling was the best possible option. So I think nowadays, yes, we’re very fortunate that we have these resources, but we have to be careful that the pendulum hasn’t swung the other way. And by that I mean that we start to pathologize or make a disease out of any abnormal emotion. Interesting. So by this, I mean, it’s okay to feel anxious. It’s okay to feel sad. It’s okay to feel scared. All of this stuff is okay. It doesn’t mean that you have depression. It doesn’t mean that you have anxiety because we’ve got to realize that the criteria that you need to meet depression is a checklist. The criteria for anxiety is a checklist. And you might meet that checklist one day and not the other day in trusting to meet to actually have a fully fledged, you know, diagnosis. Yes, you have to have those symptoms for more than two weeks. But I think we’ve become so on board with mental health that by telling everyone it’s okay, you have depression. We also have to be careful that we’re not putting a label on their head. So some this I was listening to actually great podcast the other day, and a professional in this field was saying, It’s OK just to say that I feel stuck right now. I feel stuck and that’s okay. And I often tell that to the youth, too. But we also have to realize that these youth walk in our doors with so much often with so much baggage and such a story that it’s their story that needs unpacking. You need to hear about their upbringing. You have to hear about their lack of a stable home. You have to hear about their encounters with abuse toe. Understand that, of course, you have the feelings that you do, sure, but it doesn’t mean you need to be a victim to those feelings. Andrew Bracewell: Is it fair to say that in your one of the challenges in assessing a patient who’s a youth versus assessing a patient who’s not, is that there’s hormones that play as well, and bodies are changing. And there’s that whole spectrum that could also be impacting things. Is that a Is that something that is relevant to the conversation? Dr. Shahana Alibhai: There is absolutely, and I think, more than even just the hormones and body changing is that the brain is not fully developed. Your brain doesn’t get fully developed to the age of 21 by that I mean your actual prefrontal cortex, which is what helps you with executive planning and decision making. That idea that you can assess a situation, think about it rationally and then make a decision. So impulse control for youth is not going to be where it is for an adult at the age of 35 or 40 right? And hence why It’s so much easier to make poorer choices as a youth, whether it be for drugs and alcohol or sex, or all the rest of it, too. So, and there’s also a very normal phase of experimentation, and if you don’t experiment, really, how do you learn? So there’s all of that at play, too, and they’re also trying to find their own identity, right? They’re also trying to figure out where my favorite question like I mentioned, the Ted talk is asking, Well, what do you want to be like? Where do you imagine yourself? And sometimes I’ll get these blank spaces like, Well, what? Like I’m going to be 30 or 41 day because Andrew Bracewell: they haven’t even stepped outside the space. There is Dr. Shahana Alibhai: not at all. Andrew Bracewell: Whatever they’re in is all there is. Dr. Shahana Alibhai: Clea. They live in that like they’re very present, right, So and realize that the views clinic we see between the ages of 12 to 24 a lot happens between the ages of 12 and 24 right? Right. So I if I see a 13 or 14 year old who has become sexually active and is trying to figure all of that out, that’s a very different conversation than someone who is 1920 2122 right on all of the considerations with regards to that. So, yeah, it’s a complex discussion. Andrew Bracewell: Well, fascinating. We’ve only scratched the surface there, but I you alluded to something else earlier that I that I do also wantto get to with you. You mentioned you spend time in the breast Health Clinic. Yes. Tell us a little bit about that. Dr. Shahana Alibhai: I I love it. I love the breast health clinic. So very similar to the youth clinic. Is that it? Once again, it’s healthcare innovation in the sense that we need to change some things. Once again. There was a problem with the way that women were being screened and treated and tree ours with regards to their breast health. Right. So you could imagine the percentage is still that many of the family doctors are male, and sometimes a female patient wouldn’t feel comfortable discussing their breast health complaints with their male physician. Fair enough. We often know as well that regular breast exams are now not standard of practice unless a woman has a complaint of some sort. So there isn’t that chance to have a dialogue with the healthcare practitioner as to what should I be looking for? And what are my concerns in my family history? Enter the breast health clinic. So the Breast Health clinic is situated at the hospital in the first floor. And once again, we’re a team. We’re a team of physicians. Were a team of nurses that go in and basically treat and surgeons, I should say that treat from the time of diagnosis to the time of treatment for breast cancer and everything in between. So I’m one of the four female family physicians trained in breast health at the breast care center, along with two female surgeons and a host of female nurses that work there. And we see everything breast related, from lumps to breast pain to our skin related breast changes to any mammogram recalls. If there is something that’s looking sinister or suspicious, we will arrange the biopsies. I will break the news to the patient as to what is happening, whether it be that they are fine, or whether it be that they actually need more treatment or if they have breast cancer. And on my slate of when I go in every week of 16 17 patients, at least once or twice, I’ll have to walk into the room of a patient I’ve never met before because we’re a rotating Andrew Bracewell: group of Dr. Shahana Alibhai: doctors and sit down with them and tell them that they have breast cancer and it is I’ve done it hundreds of times now, and it never how could it ever get easier. How could it ever get easier that you I just had this conversation. I just worked two days ago and were hitting Christmas time soon. And you were telling somebody? It’s actually if I might give my opinion here. It might be somewhat worse to tell a patient that you have a very, very suspicious lump, but we can’t arrange a biopsy for another week or another 10 days. Like, let’s be honest that How do you live with that? Right. Andrew Bracewell: Okay, you just went into a hole. You just went into a whole another rabbit hole that I wanted. So my first thought, when you say that is, what are you doing for yourself when you’re delivering this kind of news and then you’re going home to your family at the end of the day? I mean, you just dropped a bomb on somebody’s life. It’s not your bomb. You didn’t make the bomb, But you were the one who had to deliver the news. How are you unpacking that in your mind and living with that? Dr. Shahana Alibhai: I wish I had a good answer. I wish. I wish I was numb to it by now. And I think that would be a bad sign if I was, But I’m not, um, even though it had experience. I’ll be honest when I go home. I see the faces of the women that I have broken the news to. I see the faces of their partners, and that’s what I think about. But the only thing that gives me solace or hope or feeling like I’m making a difference is the way that I break the news to them. If I can make that moment even a little bit easier for them, then that’s what I hang on to. So even though I will tell them they teach, they try to train you a little bit for this, although a lot of it you have to learn by yourself is that you never. You never beat around the bush Never Haman Hall when you go into the room there often sitting in the room for a good 5 10 15 minutes, and this room is covered with breast cancer paraphernalia, so they’re already on it. They’re often with somebody there, and ah, I’ll quickly introduce myself. I’ll quickly tell them, You know, I’ve read through your chart just so that they know that I know what I’m talking about and then I’ll get straight to it. I’ll use the There’s often different schools of thought. Do you use the word cancer, do you not? Well, cancer is cancer. Used the word Be blunt about it in the sense, but then jump right to the point that, yes, you have breast cancer, but you are in the right spot. You were in the spot that you can be treated. Andrew Bracewell: You’re trying to provide hope exactly immediately. Dr. Shahana Alibhai: Exactly right away that this is for us as women. This is one and eight of us. Yes, Unfortunately, you are the one, right? But there’s one in eight. Andrew Bracewell: So we one of eight in Canada, Dr. Shahana Alibhai: in Canada? Yeah, that’s unbelievable. And it’s the same feeling in my gut that I get with you that why can’t I do more than write a prescription when I see the biopsy report, I always feel Why can’t we do more? How do we prevent this? And of course, there is so much conversation people a lot smarter than I’ll ever be who are doing the appropriate kind of research. But you start to think about lifestyle and genetics and environment and all the rest of it of how, uh why is this such an issue for us, right? Andrew Bracewell: Yeah, it’s a convoluted conversation, and there isn’t one thing and it could be environment diet habits. I mean, there must be other places in the world that don’t have this rate of breast cancer. Dr. Shahana Alibhai: And then you start to dig into the whole complex discussion about mammography and the frequency of mammography and us detecting things that we might have not even detected before. And the idea of overdiagnosis There’s There’s so much there to unpack two, which could be a slippery slope because I literally every task force has a different notion as when we should best screen. So there’s not even a good, solid consensus per se if you look across Canada or even different regions in the world as to how often you should be having mammograms and all the rest of it. So we have done our best by saying OK every two years if you don’t have a family history. But at the end of the day, we know that mammograms can also lead you up the garden path in the sense of having a ton of biopsies and testing that actually turned out to be a nothing and in the realm of it caused women a ton of anxiety. So how do you How do you rationalize that? Yes, we’re helping some, but for for a large proportion of them, they’re having all these biopsies, and thankfully they’re okay. But the stress of that time period put a number on that. I don’t know, right. Andrew Bracewell: It’s fair to say, say yes or no if this is true or not. But this is all in the name of prevention. Yes, which is actually something unique to the medical field. Also true, Dr. Shahana Alibhai: All such. Andrew Bracewell: There’s no easy answers there. How are you traversing these issues? So circle back to something we alluded to earlier. Your husband, College chiropractor. Your sister’s a naturopathic doctor. You’re an MD. Your parents are pharmacists. You’ve got the full spectrum in your brain. And I’m sure that sometimes the way you think doesn’t always align with standard MD field or what you’re supposed to think. You know what you’re told to say. How are you navigating that when you’re in these crucible moments and determining what you recommend or what you say to a patient or how you go about best practicing with the people you’re trying to love and care for. Dr. Shahana Alibhai: I think I feel undereducated. Ill, be honest, even though I do have the full, we have the full realm in our household. The way that I’ve Bean trained as an M. D still makes me feel like I’m at a loss on. The reason for that is because I feel like I’m missing this whole other segment of knowledge that could potentially help patients. But even more than that, coming back to my pyramid is that forget nutrition, Forget exercise. Forget all of these other alternative therapies. If I could focus on one thing keeps coming back to mental health. You just can’t escape that I couldn’t escape it. My patients can escape it. And I think if I could choose more training in any one of those fields, it would be Mawr in, you know, realms like cognitive behavioral therapy counseling. But I also have to realize that I’m I’m not accounts there. That’s not what I’ve been trained to do, but I doesn’t mean that I don’t recognize the importance of it so I think for me in my future I want to do more training and there is a program. Actually, it’s a two year program, but it’s through. It’s through the U. S. For integrative medicine, where family practice physicians can go and get trained in the best of the best of off what we call complementary and alternative medicine. But it’s the evidence based stuff of shrimp. The only problem is that it’s a If I go and do my two years of training, I’ll come back to Canada. And then what? There is no funding for it. There is no I’m not prepared to open a private clinic. Then you start going to the discussion public versus private room, and I don’t That’s a tricky, tricky conversation. Andrew Bracewell: Yeah, the system is designed to function a particular way, and the system needs to be efficient. But efficiency doesn’t always mean that we’re hitting every patient where they need to be hit. Absolutely, absolutely Dr. Shahana Alibhai: medicines really good at trying to keep you alive. It’s trying to rule out red flags, sure trying to diagnose diagnosable conditions, but for but I’m not gonna be the only one to say that conventional medicine has gaps. We all know it does. And that’s why people seek out rightfully so other therapies. But the problem becomes is that unlike when you see a physician, you kind of know when you go to a clinic, you know what you’re going to see. You know what you’re gonna get. The doctor’s gonna ask you bunch of questions might do a physical exam. You might leave with a prescription. Okay, for better or for worse, that’s your experience. If you see 10 chiropractors, if you’d see 10 natural pats, you’re often gonna get 10 different experiences and and right there lies the problem. Andrew Bracewell: In our own household we’ve fallen into, I would say it’s probably accurate for me to say I don’t have a family. I don’t have a doctor. I do have a doctor and that I have a friend who’s a doctor. And when I have something really bad, like I’ve broken something or, you know, it’s very obvious that, you know, I will use my doctor and as this circumstance, my friend, to get the treatment I need. But for the things that aren’t obvious, we have fallen into this habit. Sometimes I think it’s good. Sometimes I think it’s bad of doing the research for ourselves and self diagnosing, because the frustration is that when you go to one particular person in one particular field, you’re not necessarily getting the full scope, and nor is it reasonable or fair to expect that person to be able to give you the full scope. But holistic treatment requires the full scope. Sometimes you have to look at nutrition. You have to look at mental health. You have to look at exercise. You have to be aware of. You know what a physiotherapist can do versus what a coward Proctor can do. And so it’s frustrating. I have found myself frustrated. I know we’ve been frustrated in our health journey and that when you have a conversation with one particular individual, you know you’re only getting advice from one particular perspective. And that isn’t always what’s required. Dr. Shahana Alibhai: Absolutely, absolutely. And that’s and we come back to that conversation of time right without spending time with somebody. How do you know all the facets of their life? You just don’t write. And I think that’s once again why? Why gravitate to working at the youth clinic? Because even if it’s not me. I hear from the social worker I hear from the counselor. I hear from the nurse, and all of that puts a picture together, right? And it just makes treating them that much easier If I know what’s happening in their life. Andrew Bracewell: Okay, let’s switch gears, Okay, we crush that way. Did that the best we possibly could. There’s nothing else we could ever say. Exhausted it. You are a mum. Yes, you have a four month old. We’re currently on a nursing break. Yes, you have a two year old and a four year old. Dr. Shahana Alibhai: Yes. And you have this career? Yes, and you probably have to make dinner from time to time or vacuum or vacuum Andrew Bracewell: the house or do laundry or whatever. How in the hell does this work? Dr. Shahana Alibhai: So motherhood is being my greatest gift in my greatest teacher. Everyone who knew me in medical school knew that I talked about one thing on Lee, and it was to be a mum, to be a mom, to be a mom. That’s all I ever wanted. And I wonder if it’s because I had this notion that maternity leave would be like a break My one thought Maybe that’s why I wanted to be a mom. But ah, like we had caught, you did. Alluded to as well, quickly after residency. I finished my residency in six weeks. Afterwards, I was pregnant with you, Sean. My first child. And it was go time. That’s all I wanted. I spent that year researching, and I was gonna be I read basically every book I could get my hands on on motherhood and the best things to buy. But as any rookie mum, of course, no book ever trains you for a child that doesn’t sleep and breastfeeding problem. You mean you didn’t perfectly sleep? Train all your Children? What exactly? Speak given them completely deprived right now, right? Exactly. So And I think for the first time, motherhood was not just an intellectual hit. It was an emotional hit. I’m used to having intellectual hits are okay. You know, you can you can get a B on a paper or you can not do so well on an exam or whatever the case might be. But I’ve never had an emotional hit before. And by that I mean the fact that something this baby was responding to me as if I wasn’t a good enough mother. And it made me feel like what I ever be a good enough mother because I didn’t feel that quote unquote bond that you were supposed to feel. You know, all of that for you. Were you a natural? I like Andrew Bracewell: some women. You don’t mean some women. They would explain the first a Ziff like it’s like I’ve done this my entire life. It’s like riding a bike. And then I know some women would say the opposite like this was a foreign experience for me. How would you put yourself in that spectrum? Dr. Shahana Alibhai: You know what it’s like walking through a cloud. Parts were blissful and parts were completely hazy. You know, it felt like I was on Cloud nine, but yet I didn’t know where I was going. If that makes any sense, that’s very good. That that’s exactly the analogies, right? Actually, So and no. And for the first time in my life notebook or my mind couldn’t get me out of it, and I tried and I tried so hard. Ethicists will sound crazy, but between nursing sessions, I actually with schedule meditations I knew. I knew on paper that I needed to do yoga and meditate and do all this stuff for me. Andrew Bracewell: Were you practicing meditation already for your life? Dr. Shahana Alibhai: 100%. Yeah. You are a guru. No, but meditation doesn’t work. If you’re trying to do it with for, like a minute between switching breasts and you know it doesn’t work, it takes time Andrew Bracewell: to get in. Absolutely. Dr. Shahana Alibhai: Like it doesn’t work to schedule your yoga and get anxious while it’s loading on the last talk like that. Kind of That’s the opposite of what you should be doing. So all of this stuff I laugh about in retrospect. But man, did I hit the wall, man. Did I hit the wall? Because, oh, I can’t even begin to tell you I I was on my knees, figuratively, literally. All the rest of it. I I was at my rock rock rock bottom, and I didn’t hope. Of course, my husband knew what was going on. To some extent, my family knew what was going on to some extent, but once again, very much. It’s okay. It’s going to get better. Postpartum is normal. You just had a baby Andrew Bracewell: It’s the tools they have in the bag that a very dear friend of mine has explained it to me that way. When talking about you know how are parents have dealt with us, it’s easy to harbour bitterness or to say they screwed up or whatever. But when you realize that they had a hammer and a wrench and that’s all they had, and today we have hammers and wrenches and screwdrivers and way more tools than we had, so we might approach the conversation differently. But they’re just doing what they’ve always known how to do, because that’s the tools I’ve always had Dr. Shahana Alibhai: and they’re doing it out of love and they’re doing it just I’m sure I’m gonna screw my kids up bad to look high because you do the best that you can. But so sometimes it’s the hardest for family to see what you’re going through, because they just want to see the version that they know of you, not the version that you are now, which was the worst of myself. I’ll share a story which is a little bit of never actually told this to anybody before, but I was driving one day and, ah, I had the split second thought that what if I just drove into the other lane and then it would all be over? And this is the kind of stuff I talked with to the youth. I work with thistles, the kind of stuff I am comfortable talking about. But when I had that thought, and when I realized that you boy, I better take a step back for myself because that kind of thought should not bring me peace. It should bring me fear in some ways that I’ve reached that point right, and that’s what sleep deprivation and emotional burnout and even intellectual burnout will do to you. So I actually reached out to a good friend who’s a nurse at the youth clinic, and I texted her one day and I said, I think I need some help here. And I spoke with my mentor, Dr. What and, ah, my good friend Joanne, who’s the nurse of the youth clinic? And she said, Yeah, this is you need some help here, So I wasn’t comfortable enough to go to my family doctor because she’s a good friend of mine. Um, and this is where ego comes into play. Sure, this is where I wanna be. The super mom. I don’t wanna have any of the stuff going on, so I called. We actually are very fortunate. I think I don’t know if we have it in other provinces, but in BC, We have a confidential physicians help blind or health line. So any physician and their family can call this line and basically access help for anything physical, mental, anything Andrew Bracewell: for physicians. Only Dr. Shahana Alibhai: for only physicians and their spouses are pregnant. So I called this and I got put through to an intake worker. And even as they’re doing the intake, I’m thinking, actually, I’m fine. Actually, I’m good. I don’t need help. I’m good. I just made a call like I don’t know what I’m doing for you. Everything’s fine. Everything is blissful. So then, of course the doc calls me and I’m trying to have a very professional conversation. You know, according to the D S M five criteria, I have X, Y and Z because we’re both doctors here, so I’m not sexually Hannah like, just just take it easy. First of all, and second of all, I think you’re gonna need some help and I said, No, I don’t need help. I know what I have. I’ve got postpartum anxiety. Perfect. I’m done. He’s like, No, you’re gonna be Just talk to somebody You might need to consider some medication. And I said absolutely not. Because here I am writing it out for every patient I see, not every but a lot of them. But when my name was at the top of that prescription pad, are you kidding me? I’m too good for that. And that’s rock bottom. Andrew Bracewell: It’s just fascinating. Like So what do you think is going on in the human brain? This absolutely is not something that only physicians air you you deal with. I mean, I I can say in my own life, I have also dealt with this for some reason. In whatever area that we are deemed to be the professional. There’s this mental block where we cannot suffer with that challenge. And the irony is, is we’re helping people with these things every day. Absolutely, absolutely. And there is I don’t I don’t have an answer for I’m just I’m fascinated by that, and I know that that can’t That can’t be the best of what there is. We’re better than this. We’ve got to get past that. Dr. Shahana Alibhai: I think part of it, too, is because it’s a self protective mechanism, right? If you feel that if I need to help other people will how can I be down and out? I need to be in a role that I can lift other people up. I didn’t mean to get swept under the current, but we’re all susceptible. We’re all human, right? And then the eagle part comes from the fact that like it or not, mental health still is associated with the weakness. Right there is if you just tried harder. If you just thought CB teeter Cognitive behavioral therapy To your way out of this, do more yoga, do more meditation, eat better, drink more fish, oil, whatever you know, make it go away. And it’s not that easy. And this the other piece, too, is that it doesn’t have to be. We use mental health, but mental health could just be an having a really tough day. I’m having a really tough week. When are we going to start to say that that is OK? Because as a society we never go toe. You ask. How are you doing? I’m doing great. I’m doing perfect. I do. Fine. We’re approaching the Christmas holidays. If you ask somebody, how are you actually doing Andrew Bracewell: their melting down? Dr. Shahana Alibhai: Exactly. But do we have to say that you have quote unquote depression needed medication? No. Where is the middle ground? We’ve stopped having riel conversations because all we want to do is present a facade of our life on social media that everything is perfect. And it’s not. Andrew Bracewell: Don’t go there. Don’t take me to social media. I don’t want to do it. Today started. Let’s rewind, rewind you, you and I. So we got to go for coffee. A few weeks ago, as I was chasing and pursuing you and begging you to come on the show and among other things, I we were chatting. We had a great chat for two hours and you said something that stuck out to me. And I wantto take us back to that moment and just shut up and listen to you talk, if that’s okay. You said something like at some point in time, we, as in you and college, needed to give you a designation and your designation was you were the CEO of your home. And this came in the context of a conversation where we were discussing gender roles and how to make careers work and have people feel validated. And I rolled over. And further context was Is that you’re talking from a perspective where two people have significant careers and yet you have a uterus and three Children, and I was coming out from their perspective where I have three Children. My wife’s career has been to stay home and raised the Children, and I’ve gone out, conquered while she’s done that. And then you just raise this concept of CEO of the home and I went, That’s fascinating. Can you just take off on that? Dr. Shahana Alibhai: Yes, it’s funny. There’s, ah, actually various important role model Rachel Hollis. She’s written it, really Girl, just wash your face that kind of book. And she had mentioned one of her podcast that when you have something deep within your heart that just keeps speaking to you, don’t ignore it. And that’s exactly what I feel the CEO of the house concept it. So let me tell you more So like you mentioned I have three boys, all boys think, Ah, four year old, a two year old in a four month old. And it was our choice to have, ah, what I would think of as a larger family now. And like you said, for better or for worse, there is a time frame that you have to make these decisions as to when to start your family. And, you know, typically it’s in your late twenties, mid thirties, whatever it happens to be. There’s also a choice that you, as a woman, can make as to whether you want to stay home or whether you want to re enter the workforce. But that’s a very black and white decision. And what often, after spending 10 years or 11 years in the educational system earning this degree, I was spit out with Yes, an M D. But that means nothing. An MD means nothing unless you’re really happy practicing in a regular family practice office, and that for me, I’m That’s not my happiness. That’s not my groove, right? So here I am, a mom here I am, an MD behind my name, but I still don’t know what I want to do. And if that sounds of the ironic enough, yes, I enjoy the youth clinic. And yes, I enjoy breast health. But there’s something in my heart in my soul that I want to create something. I want to be an entrepreneur. I want to create something sustainable. Four women, four mums, especially that they can start to embrace who they are, their sense of time, their identity and give them purpose. And I think a lot of women who start cos kind of start with this sort of notion in mind because they have felt that loss, so they want to give it to others. So once again, I want to go into unchartered territory with this CEO of the House, which by the white, I should say, is a concept that I came up with in the sense that it speaks to the fact that I’m not just a stay at home Mom, Don’t you hate that When somebody asked me that Oh, I cringe. What do you I’m just a stay at home. Mom, don’t say that. Take the just out of there you are doing being at hole. I got to go. I got to goto work for three hours yesterday and I came back invigorated. I was happier. I love my kids so much, but it is hard, hard, hard work. And the reason the CEO of the House idea came up for me is that my husband bought a book. I won’t say the name of the book, but it was with the theme of taking charge of your mornings. Let’s say right, how do you start to utilize the 45? Aye, aye. Ems kind of slot as, ah, time that you can really supercharge yourself. We Andrew Bracewell: don’t want to say the name of because it’s controversial or you just go Dr. Shahana Alibhai: Just because I don’t want Thio. I like the concept of the book, but I think it was missing from a God. A female perspective. I Andrew Bracewell: got it. Yeah. So you want Dr. Shahana Alibhai: to use what exactly? So you know my ass. It was all, like, charged up about this book that Oh, yeah, it’s likely. Whatever our of power in the morning, I’m gonna meditate. I’m gonna work out, and I’m gonna journal. Oh, this sounds amazing. But I looked and I said, Guess what? I’ve been doing this for four hours four months. All my kids were horrible sleepers, but I’ve been up at 2 a.m. At 3 a.m. At 5 a.m. I’ve been doing this hour of power except I’ve been nursing while I’ve been doing it. Didn’t really mean like, Welcome to the O Club. And it’s so ironic is that we have all of these books for executives and CEOs and entrepreneurs how to unlock the tools and tactics to make yourself the most successful version that you can. But what’s the biggest difference between an entrepreneur, business person, CEO and a mom? What’s the biggest difference? Andrew Bracewell: I would say the size of the humans you’re talking Dr. Shahana Alibhai: about the correct, their voices. But it’s This is what I’ve come up with. It’s the ownership of time you ask. Look at yourself. You might have a list of things that you want to do to date. Andrew Bracewell: Yeah, I scheduled this exactly where I wanted it. Dr. Shahana Alibhai: Oh, that’s interesting. I have three lit

Hey everyone, it’s Sensei Victoria Whitfield, your journey partner from naturalintuition.com, welcoming you back to episode 42 of the Journeypreneur Podcast. This is your source for channeled holistic stress management techniques, guidance, inspiration and motivation to stay on your path to rapid financial ascension and massive impact as a conscious entrepreneur. The title of this episode is My First 10K Sale Part 2. So, in our last episode, I really went into the first three things that were really crucial in manifesting one person paying me $10,000, which was a payment in full on an offering that I had. This is the first time that I have ever done that. If you haven’t listened to that yet and haven't done the three things, you’re going to miss out. But if you did, this episode is for you, so that you can follow the recipe and start manifesting that for yourself with me. Ok? Because we’re journey partners on this path to rapid financial ascension. We’re here for massive impact. We’re here to help more people live better, do better, and feel better. And let’s get paid - and paid well - to do that. By the way, it’s okay to be paid well to live your purpose. I call that having Financial Nourishment. I deserve to be nourished in my life. That’s just like a human right, "I deserve nourishment." I also believe in contributing out there so that others who are malnourished are able to receive the support that they need as well. Let's talk about it! - Want more info about how we can work together? Visit http://www.victoriawhitfield.com/quiz to take the assessment and book your Breakthrough Call!

Boom! What's going on, everyone? It's Steve Larsen, and this is Sales Funnel Radio.   Today I'm going to teach you guys how to win affiliate contests. Not as hard as you'd think.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business.   The real question is: how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best Internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio.   What's up, guys? I'm excited for this episode. Okay, two quick things real fast. So you guys saw a little bit ago, I went in and I was promoting really hard the 30 Days book.   I was able to win this affiliate competition, which is really fun. I sold 375 books and got first place. There was an offer created around that. There was a special thing that you guys got from me when you bought the book through my link; I gave a free ticket to the OfferMind event along with a bunch of other stuff. It was really really cool. It was sexy. Very exciting to get that kind of a thing.   Just last week, I threw the event, and what was cool was I knew Russell was selling this thing called 10X Secrets while the event was going on.   Now, I did not have any time to promote Russell's cool thing. I like promoting Russell's stuff, he's got obviously fantastic stuff, obviously. I don't need to tell you that. But I realized, like crap. I don't have time to promote this thing.   Then Miles, he helps run a lot of the affiliate stuff over at ClickFunnels, sends me a message and he goes, "Hey dude, I just want you to know that because of sticky cookies, you are in 16th place. If you get in the top 10, we're going to take you on a private yacht from Miami down to the Bahamas right after the 10X Growth Con in February." I was like, "Are you serious? I didn't know that was the prize. That's crazy!"   It was Thursday night that he told me that, and it was closing in two days. I was like, "Holy crap." And so what I did, and guys, there's a point to the story here and I'm not just like rrrrr. I want you to know the story...   I went in, and I was like, "OK. How can I provide value?"   This contest had already been going on for a week - which means all the people who were really looking forward to purchase, all the people who wanted to purchase, have most likely purchased from the get-go.   Which means I have to sell a portion of the audience that was not planning on buying it. You guys hear what I'm saying? That's a harder sale. I was like, "Oh, crap!"   So what I did is, and this is the big lesson here... I decided, like,"OK, what if somebody bought 10X Secrets through my affiliate link, what problems do I cause for that individual?" What problems does that cause when they buy 10X Secrets? What else might they want to know?   I was like, well, funnels, right?   10X Secrets is all about selling. Russell's the funnel guy, but that product is all about sales specifically. Specifically, stage selling.     When you learn how to do that skill, it's very powerful. It's one of the reasons my funnels work really really well. It's one of the reasons why I do what I do. I can do what I do because I study stage selling.   Funny enough, selling in a funnel is like very similar to selling on a stage. As far as the delivery, they're a little different. The way you speak, the way you present, the way you're talking and pointing and all this stuff. Like that's its own skill set. But the psychology, it's very similar of what you're doing.   So anyways, I was like, well, what else do they need? What else would somebody need if they bought 10X Secrets through my link? "OK, funnels."   Well, I got this cool product called My Funnel Stache.... What if I just let people choose one of those funnels? So every asset I have about the webinar funnel,  e-com funnel, supplement funnel, or info product funnel. Whatever it is... there's lots of them.   And I will give them the training on how to build it.   I'll give them the share funnel, so it's pre-built.   I'll give them the email sequence. I'll give them the video that shows them the strategy of what makes it work.   There's all this stuff. I was like, "OK, cool, that's sexy. That's really sexy." But what else?   And I started thinking through, and I was like, "What if I sent out some leftover OfferMind swag to people?" We had some extra swag leftover - and this is the kind of swag we had:   We had a water bottle. This is the famous, iconic orange water bottle that a lot of you know.   A lot of you guys will be on my live funnel builds and watch me, I always have this thing with me. A lot of you guys ask me where I get it, where I have them.   So we talked to Nalgene, and they custom created some with Sales Funnel Radio on the bottle - which is kind of cool.   And so I was like, you get the bottle. (Actually, I can't remember if we did the bottle or not. Anyway, it's part of the swag.)   The notebook - it says Sales Funnel Radio across the top.   The cool branded pen.   I write a lot, probably more than you guys think I do. I listen to books and podcasts, and stuff like that less than you guys probably think I do, and I write probably more than you think I do. There's a big lesson in that.   So anyway, we got this sweet notebook for them, so people can take notes - because I know I talk a lot - and talk fast.   Then there's the famous Capitalist Pig shirt that everyone loves. On the back, it says Sales Funnel Radio.   My favorite is to wear those in airports and busy public places where I get the most dirty looks.   There's the "It's Monday, Baby” t-shirt.   If you guys follow me on Instagram at all, you guys know the story behind this - which is pretty awesome. "I love Mondays! I hate Fridays."  I reminded everybody of that on the back. Right? "Woohoo, Fridays suck. But wait for your Monday." Fridays suck, OK?   Anyway, so what I did, is I went, and I said, If you buy, (just follow me on this for a moment.) I said, if you buy 10X Secrets through my link, I'm going to give you the:   #Capitalist Pig shirt. #Monday, Baby shirt. #Notebook. #Pen. # I'll let you guys choose a funnel from My Funnel Stache. #I will give you all assets I have around that funnel.   I went from, I think, 1500 in sales, something like that, to 13,000 in sales in two days. And I ended up taking fifth place in the whole contest. Not bad for just swooping in the last few days, right?   I'm excited; I'm going to get to go on a private yacht cruise with the top 10 other affiliates in ClickFunnels. We're going to go to the Bahamas and anyway, I don't know any more details besides that. I'm excited about that!     I used the same principles that got me to be the number one with the 30-Days contest.   If I had planned a whole campaign around it, I actually could have maybe; I don't know, done at least number one, two, or three. I could have definitely gone a few more spaces. It was the last two days. That affiliate contest had been going on for almost ten days by that time.   What I want you to understand is...   I love affiliate marketing, first of all.   Think about this for a moment. Do you think people get more distracted by the creation of the product or selling the product? The creation of the product! All the time!   Everyone I coach, they're like, "Stephen, what products should I sell? What should I do here, what should I do here?" They get so distracted by the making of the thing that they spend almost no time studying and obsessing over how to sell the thing.   What causes money to go into your pocket? Now, obviously, the selling does. I'm not saying to not make a product that's not amazing. But what I'm saying is, "It takes more effort and energy to craft a campaign and a sales message and an event, whether it's online, offline, whatever. Right?"   The feeling of the event. More effort and energy to create a sales message than it does the product. You understand what I'm saying? I'm just going to pause there for effect when I say that. It takes more effort. You should be spending more time creating the sales message, the actual hook, the story than you do the offer. It's not a linear relationship there. It's massively asymmetrical, OK?   And so the reason I love affiliate marketing is because affiliate marketing is amazing training grounds for marketing skills.   If you're like, "Stephen, I've never launched a product on my own...  or every time I launch one, it doesn't work very well." Man, maybe take like a step back and go practice some affiliate marketing. That's why I created the program, Affiliate Outrage.   If you guys have ever checked out affiliateoutrage.com, it's a completely free program.  I'm not pitching a thing in that program. The reason I made it is because affiliate marketing is like training wheels.   You don't have to go make the product; you don't get distracted by that. All you do is you flex the muscles of how to sell stuff constantly and how to build campaigns around it.   How to actually go sell stuff. How to actually make the dollar turn.   Those are the skills that you actually need to go create.   How did I be number one for the 30 Day book? It's because I know how to market, not just make products.   How did I get number five in two or three days, right before the whole thing closed up?  I swooped right in; I was exhausted from the event, "All right, let's just do it." Bam! Number five. How?   It's because I know how to sell stuff.   I'm selling other people's products. You guys would be shocked. My list is not that big compared to the other people that I beat in the actual contest. It really isn't. So how the heck am I still getting top ten all the time? How is that happening? That's like a huge lesson in this.   When we at Traffic Secrets event down in Phoenix, it feels like a month ago now, it was crazy. When we were down there, wow, it was like a month ago. Anyway, when we were down there, Russell said something that I want to recap, so you guys all understand the power of what I'm talking about here.   He said, "Usually you make a dollar per month per person on your list. So just get more people on your list."  If you're bad, that's the metric.   When you start to learn a lot of these skills and a lot of things like that, then you start to make two dollars a month per person on your list per month. Then it's three; then it's four.   I think I do seven to eight dollars per person per month on my list. And it's because of how I'm doing it.   Now, I know I'm going to go list build more. I've got cool strategies coming down the pipeline. It's just for me; it's the next phase that I'm going into. I'm always list building. I've got lists all over the place, which is great. Probably too many. It's a little bit convoluted in a few places.   ...But what I'm trying to say is like, you have to understand, the reason I can flex these muscles in these different areas is because I know how to make a very attractive sales message and a very attractive offer to pair with it.   It doesn't matter if it's my product or somebody else's.   If I don't control the cart, if you're selling somebody else's product, like a lot of you guys, you're commission-based salesman, you're in MLM or affiliate marketing, right? Does that make sense?   Whatever it is, you don't have control over the actual checkout process.   There are several angles I think of in this scenario:   #What problems do I create for an individual if they buy that product through my link?   # How can I solve that follow up-based problem with a product?   #  I could give them that. I have this; I could give them that. I have this; I could give them that.   So now, when they buy through my link, they get all these other things as well. Boom! I just out-valued every other person in the contest.   Multiple times that's how I've done what I have.   It's not about, "Buy through my link." It's about how can I outvalue everybody else who also is trying to give people their link? Does that make sense?   It's a big deal when you understand that, OK?   Because everybody else is promoting like this: "Here's my link! Buy through my link! Oh, man, I got this link, and you should buy through it!" So like, “Why? What's the difference between you and somebody else?”   So what you do is you create an offer around the other person's product. Make an offer around it.   A lot of you guys know the story, right, when I was doing door to door sales, I was going out to this area, and I was ticked. The day before I was not having a good day. It was super hot, and I'm hiding in this McDonald's area. I was selling pest control. It was so hot. I was like, "Maybe I should sneak over to McDonald's that's right there because of the AC?" I wanted to cool off.  I walk in there and funny enough, like half the rest of the team is already hiding in there along with my boss.  I was like, "Oh that's funny."   This guy walked up to us inside that McDonald's and just asked to buy. He was like "Hey, can I buy?" And we were like, "Yeah." We all stopped for a second and looked around. We were like, "No, you should buy. No, no, you be the one that buys. You haven't had a sale yet today; you go ahead, you get it." We were friends and family.   So finally, my boss pointed at somebody, the lucky person, and said, "Here you go, you take the sale." So they closed the sale, easy lay down sale right there. That never left me, because as we walked out of that McDonald's and we went back to keep selling pest control door to door, I realized that to that customer, there was literally no difference in who he chose.   It was the same sale, right, the same process. We were in the same uniforms. We had the same script. We had the same stupid cheesy jokes in our script. Same fulfillment. There was literally no difference in who he chose.   Guys, affiliate marketing is no different, OK? Which is a huge advantage if you understand this one principle I'm trying to teach you guys right now.   If you just understand that the game is about out-valuing somebody else. It's not about price. They can get the same product from like 100 other people. Tons of other people, OK? Instead, just outvalue everybody else.   So one of the things I like to do, like I was just saying, I like to think through and go like, "OK, what are all the follow up problems that I create for an individual if they buy that product through me, and what can I add in so that they get all those bonuses when they buy through me?"   There was a time when I built 89 funnels two times to fulfill on Russell doing this exact thing that I'm talking about right now. I watched him stand up, and he wanted to promote somebody, it was when I first started working at ClickFunnels. Stu McLaren was selling a program called Tribe. Some of you guys have probably heard of that.   When Russell promoted Tribe, he created an offer. He said, "Hey, when you buy through my link, I'm going to give you this and this and this and this and this and this because I see that Stu is teaching about membership areas which is super cool, well this thing I have goes well with membership areas. And I'll give you this, and I'll give you this, and I'll give you this, and I'll give you this."  I was like, “Cool.”   As part of that, I had to build 89 funnels x2 separate times to fulfill and deliver what he had given inside of his affiliate offer. Does that make sense? That's exactly what I'm talking about...   You're just riding on the additional problems that get created when somebody buys a product.   Whenever you sell something to somebody, you're not just solving a problem. You're also creating new problems. Which is fine, it's great. You just solve the follow up ones with more offers, you actually can sell more and make more money.   Does this make sense, what I'm telling you guys? Because I don't want to get like too in the weeds here around this.   The easiest way to dominate and destroy affiliate games is to understand this one principle.   If I have just a little bit of time, I will do what I just said. How can I solve the follow up problems that product will create? How can I solve it with products, and can I bundle it with that person's thing?   So when somebody buys through an affiliate link of mine, I can see it. It's in Backpack. I can log into the affiliate area and ClickFunnels. Boom, I get an Excel spreadsheet of everybody who's purchased from me and then I just email them the bonuses, or email them the ticket for OfferMind like I did, bam! You know what I mean? It's real easy. Super simple.   If they don't have access to that, I just tell them, "Screenshot your receipt and send it over to me and I'll send you the bonuses."   We just did that for 10X Secrets. That's how I killed it. I was expecting to sell like 12 packages. I sold 62, OK? Sixty-two people bought through that link. "Woo! Holy crap, OK?" We're going in, and we're fulfilling, we're shipping out all that stuff and doing all those things the next couple of days here, which is exciting. But that's how; just outvalue the other person.   I love this topic; it's a super fun topic.   Affiliate marketing is a great way to spread your wings and practice flexing your marketing skills muscles where you don't have to work on building the product.   One of the other reasons why this stuff has worked for well for me is I don't like to make a business out of affiliate marketing. I don't. It's like icing on the top. I'm not in the business of promoting other people's stuff. I promote my stuff. So I'm very careful about what I promote.   I only promote other people products when I know they are freaking incredible and they pair well with what I do. You guys get what I'm saying? Don't just go promote a whole bunch of people's stuff. I don't do that. I don't like to do that.   There's a method that I use to go and dominate in the affiliate space:   #Step number one: create an affiliate-based offer - Put their product in your offer and then toss in a whole bunch of your own stuff that you'll give them when they buy through your link. Boom, now you have an offer. You are now out valuing everybody else who's promoting that product.   Number two: Create a story around each one of those bonuses   So I'm gonna walk you through this here real quick, OK. Let me find it here real quick here. I'm inside of my ClickFunnels stuff here.   So what I like to do is I like to create a story around each one each one of the things inside of the offer I created for them. Because now I've got to promote it.   So if I have this cool affiliate-based offer, and I've got all these bonuses that are coming from me, I just got my computer out here, right, oh and this sticker, too, these are cool stickers we've got, barely created for them.   Check this out...   So I wanted to promote 10X Secrets. So my offer was:   # I'll give you some leftover swag # I'll give you whatever funnel you want from My Funnel Stache as well as all the assets that come with it.   Does that make sense? That was my offer. So what that means, I have two storylines.   #1: I have a storyline about swag. #2: I have a storyline around Funnel Stache.   So in my head, I knew, "Well, I've got like two days to promote." (I think I had three.) Anyway, it was two major days, but one was like a half day when I realized like "Oh crap, I should be doing this." (No, I had Friday, Saturday, Sunday. Okay, no, it was three days.)   So what I did is:   #Number one, I was just like, "OK, here's the offer," and I did a post on Facebook. I wrote out the post, and I was like, "Hey, if you guys don't know, 10X Secrets is going on. If you guys want to, here's my offer." I went live on Facebook talking about what they were going to get.   "You're going to get this," and I walked around my office showing them physically what they were going to get. That's very powerful, that's very important, alright? It's a physical aspect to my offer, OK? So I walked around, and I was like, You're going to get:   #This shirt #this shirt. #the water bottle #the notepad   You're also going to get:   #Stuff from My Funnel Stache - the best offer.   So I walked around, and that's like step one. Just announcing the offer. You'll get sales just from that.   #Number 2:  I take my Facebook post, the description, and I go, and I send it as an email to my whole list. I remind them, "Look, this is going to end soon."   The next day, (remember now I've got two more storylines.)   >The first storyline was just announcing the offer. >I have two major bonuses in there which means I have two stories I should tell.   The first story I told was about swag.   #Number 3:  I think the story I told was about how the offer of mine came about and why this shirt came about. Especially the Capitalist Pig shirt, right. How that Capitalist Pig shirt came around, and why does that make sense? That's why I did it that way. That's how it worked so well. There was a story about that; it became the story for the next Facebook post.   #Number 4: Then I copied it and sent it as an email with a link to go buy, with a call to action. "First, what you going to go do? Go buy through this link. It's my link. I'm just telling you it's an affiliate link.   Number two, send a screenshot to my team right here of your receipt. Number three, inside that screenshot, when you send the screenshot also tell us your shirt size, your address so we can ship stuff out to you.   Then tell us what funnel you guys want, all the assets for that that I have, and I'll blast it out to you as well. Ready, go! As a reminder, this ends Sunday at midnight, OK?"   Very standard call to action - that was it.   #Number 5: The next day it was Sunday, it was the story about the very next piece. The funnels, OK? I was like, "Well, how do I tell Funnel Stache stories in a way that people haven't heard yet?" So I started looking through assets I already had that I forgot that I had. That the audience will most likely forget that I had as well, OK?   A lot of times, guys, when it comes to affiliate stuff I'm just reusing stuff that I already have. A lot of times I'm not creating things that I don't have. For me, I'm going to spend my creative power on my stuff. However, for affiliate things I can just bundle up cool stuff. You know what I'm saying? So this is the post that I wrote talking about Funnel Stache, I said:   "Here's my client checklist. Some of you guys may have seen this. So here's my client checklist.  My early days of funnel building were ... interesting.   I'd take on anyone for any reason. At some point I was building for eight, eight different companies at the same time: skin care, toys, statues, supplements, political stuff. Yup, that was a crazy one. Different programs, et cetera.   I had no filter, no requirements, no qualifiers to work with me. Actually, my only requirement was whether or not someone had money to pay. My friend, that is not good business practice. I was a good funnel builder and hustling hard, but not at the right stuff."   Notice I'm not coming out saying, "Buy through my thing!" There's a story, right? I've told you the backstory. I've told you a wall. Internals, externals, like I'm hitting all the stuff right? So now I'm leading you into a spot where there's an epiphany, "Oh my gosh, there are actual qualifiers of who should be inside of my affiliate stuff."   ...Okay, I'm going to go faster here, so this episode is not crazy long. But I want you to see just behind what's going in my head when I'm promoting somebody else's stuff - because two times in a row now, right, number one, I was number one for the 30 Days book and then I just didn't have any time. Last three days I just swooped in and was able to make fifth place - which is awesome.   But there's a method to how I'm doing this, and I don't think people know it. I don't think people are seeing what I'm doing. So what I thought I would do in this episode, is anyways, it's a little bit longer. Hopefully, that's cool with you guys.   So I said, "I was a good funnel builder, hustling, but at the wrong stuff. About two years in, I left college, I became Russell Brunson's funnel builder, and I started creating a checklist of things I needed to know about a company before I ever agreed to build a sales funnel for them. Here is that checklist."   I'm leading with serious value here. Am I promoting my stuff yet? No! That's big.   So then I walk through the checklist:   “There are 11 things that I walk through here. You need to look at this, look at this." I explain why in each one of them. People were like, "Holy crap." It got shared, it got commented on - it went all over the place. It was really really cool, the checklist.   Then I said, "I realize this list leaves a lot of you guys out. I can't build for you, or you're not in a scenario where I get to actually build for you, right? Your goal is to match your funnel building skill level with the correct client for you. So with that in mind, here is my gift to you...   About 12 months before I left ClickFunnels, I started building sales funnels in front of live audiences so they could ask their questions while I did it. The response was amazing. I kept doing it. I now have a collection of the best of the best sales funnels just as we would build them at ClickFunnels. I'd like to give one of them to you."   (... I mean, come on, guys, that's awesome copy. It's amazing. This took me about an hour and a half to write...)   I also want to give you:   #The course on how to build the funnel and why.   #The strategy of when to use it.   #The prebuilt shares funnel.   #The email sequence.   I'm also going to give you guys some of my leftover OfferMind swag.   #The famous "Capitalist Pig" t-shirt.   #The voice losing "It's Monday, Baby" t-shirt.   #Sales Funnel Radio journal and pen.   #I'm also going to pay for the shipping for you.   I was looking at my commissions when everyone would buy one of them, and it's like $118. My guess is it's not going to cost that much money to ship it, and then also less all of the costs of the swag; I'll actually be making money still on promoting this thing.   However, I'm willing to lose a little money to gain speed. Does that make sense?   I'm going to pick up more sales by losing, and I'm totally fine with that, I just wanted to be in the top 10, OK?   "How to get your gift: Simply buy Russell's new stage sales and closer training 10X Secrets through my affiliate link here.   Step number two: send a screenshot to goanswerme.com, which is the support link I have.   Step number three: just tell me your address, shirt size, all the stuff, we'll cover it in here.   Here are some of the funnels that are in there:   #Hiring funnel. #Auto-webinar funnel. # E-com funnel. #Free plus shipping. #Event funnel. # Membership funnel. #Publishing funnel. #Supplement funnel.   Sound fair? Awesome. Just do steps one through three now.   Russell's ending his 10X Secrets offer tonight at midnight - you have 12 hours left."   Does that make sense?   Fifty-eight comments came in, and people were going nuts and commenting, "Boom, I just bought. Boom, I just bought. Boom, I just bought. Boom, I just bought."   #Number 6: The next thing I did, which was very very masterful on this, is I exported all the people who had already purchased, and I said, "Congrats " to these people for already purchasing. There's this huge list of people who've already been purchasing.   Huge social proof, right? Same psychology as you would have inside of a funnel. Does that make sense? So that's a huge move, and I do that all the time now. So that people see like, "Oh I'm not the only one doing this."   #Number 7: Then I tag the people who've been buying from me, so it pings them. "Oh, Steve Larsen just mentioned you in a comment." Like, what? They will go to that post. They will read it and say like, "Woo, yeah, baby." Massive social proof. You guys get what I'm saying?   #Number 8: Then I'll take that post and blast it to all my email list one more time.   Guys, that's how I run affiliate stuff. You don't get to sidestep marketing just because somebody else made the product and gave you a link to sell it with. You do not; you still have to create marketing. It's no different than if it was your product or not. Build a campaign around it, OK?   So:   #I told three stories. #I made an offer.   What did I have? What were the assets I already had that could solve follow up problems they're going to experience when they buy the other person's product?   When they buy 10X Secrets, what are some questions they'll have? Oh, you know what, I know Stephen does a lot of stage speaking. What if I got some cool swag that he has that's left over. Cool. I already have that, awesome, done. Cool. Sweet. I can do a lot of cool things with that already.   What if I was able to send them out some funnels? Boom, done, awesome. "Which one are you going to choose?" Package the offer together.   One story is about the offer itself.   >Next story about the next bonus.   >Next story about the next bonus.   If I had longer, I would:   > Keep adding bonuses and stories with calls to actions. >Additional social proof. >Re-downloading the list of people who have bought from me. >Putting it back out inside the email and inside of the actual comments area of the Facebook post. >Take that post, push it out in an email.   Over and over and over and over and over. Pressure, pressure, pressure. Boom, here it comes! Here comes the ending, close close close, whoa, right!   And that's exactly how I do it, and that's exactly how I've always done it.   If I had even more time, I would go get Russell Brunson on a podcast, or whomever I'm promoting... I'd start getting that person on publications and interviewing them to make content around it.   You saw me do that with the 30 Days book. That's why I had so much noise.   I put my own content, my own money behind creating content for it. I just want you guys to know more about the affiliate game. It is not, not, not about just grabbing an affiliate link and sending some traffic to it.   Does that work? Sure. Are you going to make a lot of money? In my mind, doubtful.   Build an offer around the product. Build an offer around the other person's product and then go tell stories with a call to actions behind it. Super simple. A really easy way to do it.   I'm nervous to tell you guys this - because I've had a lot of fun being in the leaderboards like crazy for a lot of stuff.   Anyway, very very exciting.   Hopefully, you guys have enjoyed that episode. If you did, please please please go to iTunes and let me know and rate the podcast. That helps me like crazy, helps the show a lot. It really means a lot to me.   Those of you guys who have already done that, "Thank you, guys, I appreciate you guys being in this and watching this episode. Look forward to seeing you guys in the next leaderboards for anything you promote."   Boom, just try to tell me you didn't like that.   Hey, whoever controls content controls the game. Want to interview me or get interviewed yourself? Grab a time now at stevejlarsen.com

It took me a long time to create a healthy and happy relationship with food, so I thought I would share my experience and what has worked for me over the years! ____________ Support the podcast by clicking the Subscribe button on iTunes and please a review only if you love the podcast! There is enough negativity in this world, don’t spread more. I love hearing about what YOU want me to talk about so feel free to leave on comment here or on social media with topics you’d like me to cover! And don’t forget, some posts have affiliate links which I may be compensated from. This compensation helps with keeping this blog and up and running! Thank you so much for your support, you guys are amazing! ____________ Episode 42 Transcription! Topics: 1. Birth control update [16:02] 2. A better relationship with food [20:89] 3. Foods you should probably avoid [34:33] 4. Think about what’s going on in your life [40:19] 5. Comparison is the thief of joy [47:19] This is Juli Bauer from PaleOMG and you are listening to PaleOMG Uncensored. Juli Bauer: Well hello there you beautiful soul. Welcome to the 40-something episode of PaleOMG Uncensored. I think it’s the 42nd. I think. But how am I supposed to remember these things? Oh yeah, look it up before? No. B*tch ain’t got time for that. I’m over here on a Saturday, when I post my podcast. Recording on a Saturday, because I have a lot of sh*t going on lately. I’m about to leave for the next 20 days out of 30 days. I’m going to be out of town. So I’m not at home much. Which means I need to get all my recipes done ahead of time, and all my other blog posts done. So when I leave on this vacation, that is away from technology, my assistant can just take over and finish that. But, ok. I’m just getting ahead of myself at this point. I want to talk about this past week. Ok? Because it was July 4th. It was a holiday on a Tuesday. What a terrible invention. Why can’t they change it to Independence Week? Just have a full week. Because a lot of people take that full vacation anyways. Why not? Tuesday was awkward as f*ck. It felt weird all week. But, July 4th was awesome, itself. So we went to Horse Tooth Reservoir, which is in Fort Collins, which is like an hour and a half away from Denver. We took a boat up there, and we just wake surfed, and a couple of people wake boarded. But I’ve never been to Horse Tooth. And I had no idea it’s so big. Because whenever we go to lakes, we go to these private, really small, manmade lakes. And they’re a figure 8. You're just letting go of the rope to wake surf, and then you have to grab it because you have to turn around. So, to be on a lake that is 7 miles long, was pretty f*cking neat. It’s pretty neat. So we wake surfed, and we hung outside. And a bunch of our friends came up and jumped in the boat with us. And it was just so much fun. And it was just so, like my husband grew up on lakes. And literally where I feel in love with my husband was on a lake, because this guy who is super quiet and kept to himself and really shy when we first started dating, completely came out of his shell and he could not stop smiling when I went to the lake with him the first time. I was like, oh! This guy’s way cooler than I thought he was. So, he loves being on a lake, and I’ve always been a person who was really worried to get on the lake. Because I’m feeling insecure about myself being in a swimsuit. And that was a fear I had to get over. So once I got over that fear, and I actually found something on the lake that I wanted to do and wanted to get better at, which is wake surfing, I feel like it made our relationship even better. We have this common thing together, we are opposite people. We have completely different interests. So to have something that we both like to do together is really cool. So anyway, we went wake surfing. Our friends came out. And then, we headed back home and we pretty much went straight to the Rockies game. And they’re the baseball team,

Okay, you have the iPads or shiny new Chromebooks in your classroom. What do you want to do with them?  How are you letting your students use them in their learning?  Apps?  Websites?  Which ones are the cools ones today? Okay, you have the iPads or shiny new Chromebooks in your classroom. What do you want to do with them?  How are you letting your students use them in their learning?  Apps?  Websites?  Which ones are the cools ones today? Okay, you have the iPads or shiny new Chromebooks in your classroom. What do you want to do with them?  How are you letting your students use them in their learning?  Apps?  Websites?  Which ones are the cools ones today? Okay, you have the iPads or shiny new Chromebooks in your classroom. What do you want to do with them?  How are you letting your students use them in their learning?  Apps?  Websites?  Which ones are the cools ones today? Sharon and I share our thoughts on what it means to use technology in the classroom in a meaningful way.  Hint:  It is about the learning! Join us as we figure all this out and more! Transcript [Welcome to the Teaching Bites Podcast. Here are your hosts, Fred and Sharon Jaravata.] Fred Jaravata: Ba-ba-da-bomp-bomp. Sharon Jaravata: Bomp-bomp. Fred Jaravata: Hi everyone. I’m Fred Jaravata. Sharon Jaravata: And I’m Sharon Jaravata. Fred Jaravata: Welcome to the Teaching Bites Show where we connect you … Sharon Jaravata: With people and ideas to take your teaching to the next level. Fred Jaravata: Yes. Sharon Jaravata: Hi everyone! Fred Jaravata: We are recording live from San Francisco on this Labor Day weekend and we really hope you guys are enjoying or have enjoyed when you listen to this your Labor Day weekend, right? I know everyone has started school. Sharon Jaravata: Yeah. Fred Jaravata: And we’re back to the grind. We’re back to the grind and just know, take care of yourself and take some breaks here and there. OK? Sharon Jaravata: Take a day off. Fred Jaravata: If you can. Sharon Jaravata: Not because you’re sick. Fred Jaravata: But also after work, go for a run. Do the yoga class. Get a massage, a chair massage. I think I mentioned this before. Get a chair massage at the mall. Sharon Jaravata: Those are cool. Leave your clothes on. It’s 15 minutes. Done. Fred Jaravata: Yes. Leave your clothes on, please. Well, for me, yeah. OK. So on this episode, we’re going to talk about – real quick about how to use technology in the classroom. Now we know that a lot of schools have started or probably in year one, year two, maybe in year three and four, that they have laptops, iPads, Chromebooks in their classroom available now. Sharon Jaravata: So I actually want to stop right there. So when you say technology, do you mean those kinds of electric devices … Fred Jaravata: Now, let me stop right there. Sharon Jaravata: Yeah. Fred Jaravata: I’m going to clarify that. So let me continue with that. People think that the Chromebooks, iPads – there’s this misconception. Well, I guess the media – everyone talks about technology and rightfully so. When we talk about technology, it’s basically the newest things, right? We think of a technology company, Facebook, Google. The shiny objects, right? We don’t think of Ford is a technology company. We don’t think McDonald’s a technology company. Though they use technology, right? Now technology could also include – let me clarify this – cardboard, a knife, spoons, forks. Those are all technology. Those are old technology. Sharon Jaravata: Pencils. Fred Jaravata: They still work. Exactly. They still work, right? And they still enhance us, right? They enhance humans. They make us do things better. We eat better with a fork and knife, spoons and utensils, right? We cook better with slow cookers and all that. All right? So technology and education almost always means the shiny tablet, the Chromebook and so on. Sharon Jaravata: OK. Fred Jaravata: OK? Sharon Jaravata: OK, good. Fred Jaravata: But how to use it – so I’ve been teaching technology and computers since 2004, right? And I’m an innovation teacher and I’m glad – I’m really glad I don’t have the word “technology” in my title at work and I’m the K8 Educational Innovation Coordinator. Sharon Jaravata: What does that mean? Fred Jaravata: I work with both faculties. There’s a boys’ school. There’s a girls’ school, elementary schools. Girls’ high school group, boys’ high school. I primarily work for K8 and I work with the faculty for boys’ school and faculty with the girls’ school. It’s about let’s say – I don’t know, 60, maybe 70, 75 teachers I work with. Not all the time. It’s all staggered out. I work more with teachers more – more teachers I work with than others. I also work with the students, right? So I teach the students iPad boot camps. I teach them how to use the iPad, how to use – how to get in their email, Google Apps for Education. They also train the teachers in using all that as well. I also nudged the teachers, a friendly nudge to have them start innovating, meaning do something new and different or something new and – yeah, a little different. Sharon Jaravata: Doing something old in a new way. Fred Jaravata: In a new way, instead of doing a word processing – typing up a word processing document, have the students create a podcast. Sharon Jaravata: So that leads into your SAMR model. Fred Jaravata: Right. So going back to the how to use technology in the classroom, I’m going to say in parenthesis [0:04:46] [Indiscernible] in a meaningful way. Sharon Jaravata: Yes. Fred Jaravata: OK. So the thing is in SAMR, I think some of the people may have heard this already. We mentioned it a few episodes ago. The S-A-M-R model and I forget the gentleman who created that – this model. But it’s widely referenced when creating a – or using technology in the classroom. OK? And the other models too. We have the Bloom’s Taxonomy. That’s also referred to and also the 4Cs, the 21st century skills. All right? But going back to the SAMR model, the S stands for substitution. A is augmentation. M is for modification and R is for redefinition. All right? So what does that mean? There is a great info graphic of the SAMR model and they use coffee cups, right? Coffee, right? Say you go to Starbucks or Peet’s or whatever, Blue Bottle. If you have that, great, or Philz Coffee. So S, it’s substituting things, right? So it’s the technology. It acts as a direct tool or a substitute, but no change, no real change. It’s like the cup of coffee. There’s no real change. But when you start augmenting it, OK? The A part, when you augment your coffee, you start adding more function to it or a different – an improvement to it. So instead of just coffee, now you add like steamed milk. It becomes a latte with foam and so what – it’s essentially still coffee but you’re adding – instead of cold milk, you’re adding steaming, frothy milk, right? So you’re changing it. You can see there’s a different texture to it. There’s a different taste to it than regular coffee. Sharon Jaravata: Right. Fred Jaravata: I will talk about the assignments, how that can – how does it look like? Sharon Jaravata: So would you say this is like a continuum maybe? Fred Jaravata: Yes, you can start off with the S and then move on, right? We all start simple and I will talk about that later. But the modification, the M part, it’s where you are starting to allow for more redesign. So instead of a cup of coffee or a latte, now you’re going to start adding like a caramel macchiato. You see how it has transformed? Sharon Jaravata: Because I think – so I used to actually work at a coffee station back in college. Fred Jaravata: Yes. Sharon Jaravata: And I had to make all these drinks and I don’t even drink coffee myself. But I remember – I think a macchiato is where you combine espresso and coffee. I forgot. Fred Jaravata: See? You’re enhancing it now, right? Sharon Jaravata: Yeah. From what I remember, it’s not just straight coffee. We just put it in a machine. Fred Jaravata: Right. You’re doing something more to it, right? It has become different. Sharon Jaravata: Yeah. Fred Jaravata: And then the R, now you are the technology – in terms of technology of the classroom. You’re creating something pretty new, right? Something completely different. So in this example, coffee, like Starbucks pumpkin spice. Sharon Jaravata: Oh, fall. Fred Jaravata: Right. Sharon Jaravata: The fall drinks. Fred Jaravata: Fall is coming. So it’s different now. It has a different taste, a different texture. It’s also for the time, the fall you were saying. So you’re definitely making that different. You’re transforming it little by little. Another way to think about it is – another info graphic by I think Sylvia Duckworth. She made the same info graphic. Sylvia Duckworth, she’s a very popular graphic facilitator. She draws amazing pictures of people’s talks, like TED Talks and so on. She made this little essay on our … Sharon Jaravata: You might have seen her on your Facebook feed or stuff. Fred Jaravata: Yeah, she’s all over the place. Sharon Jaravata: So let me interrupt you. Actually I looked up macchiato just because I wanted to make sure that our audience knows. It is sometimes called an espresso macchiato. It’s an espresso coffee drink with a small amount of milk, usually foamed. So I was kind of right. Espresso, coffee, a little bit of milk. Fred Jaravata: Now you want me to drink some coffee. Sharon Jaravata: OK. Fred Jaravata: Anyway, moving on. OK. So think about – you’re at the beach, right? The SAMR model, how to use technology. How do you integrate technology? We’re using the SAMR model. Say if you’re at the beach. You’re looking out. That’s like – you’re looking into the water. That’s using no tech. Now if you take the boat or the canoe, and you’re rolling across the water, that is using a little tech, right? But now the SAMR model encourages to go deeper. The next step besides – after the boat, you snorkel. You’re going deeper now. Sharon Jaravata: But you’re still close to the water. You’re just under more. Fred Jaravata: And then the next one is modification, going much deeper. So it’s like scuba diving, right? But it’s deep now. Then the last one is redefinition, the R part. It’s taking a submarine going way deep. You’re exploring more. So basically exploring, right? Sharon Jaravata: I like that picture. Fred Jaravata: Yeah, it is a very cool info graph in a way. It defines it really well. So real quick, I don’t have the thing right here in front of me to refer to. So it’s like taking – so S, substitute. It’s just basically – you’re taking the person’s notes or a paragraph that they wrote by hand and you’re just putting it on Microsoft Word or Google Docs. Sharon Jaravata: Or typing it, yeah. Fred Jaravata: You’re just typing it out. That’s it. Nothing special. It’s digitized now. Cool, right? But that’s all right. Now, the augmenting part, now you take that same document, the digitized document now, and you’re transforming it into a PDF. You’re emailing it to people. So now you’re sharing it what way. Sharon Jaravata: So the reach is bigger. It’s not just your classroom. Fred Jaravata: Yes. And then now, you are – the next part is M. After that, you can take a Google doc, typing it out. But now you’re sharing it with others that way. You’re sharing it. Sharon Jaravata: Is that kind of what you just said with augment though? Fred Jaravata: Yeah. But the other one is email. Sharon Jaravata: Oh. Fred Jaravata: Right? So it’s living in your computer. The original document is living in – you email the document out. The M part is where you have a Google doc and you’re sharing it and it’s live. As you make changes, it changes automatically for other people. Sharon Jaravata: OK. And then they can interact … Fred Jaravata: Not yet. That’s going to be the R. Sharon Jaravata: Oh. Fred Jaravata: That’s the redefinition part. Sharon Jaravata: OK. Fred Jaravata: So you’re sharing with other people but you’re not sending this in a PDF. You’re sending a link and as you type – this is the M part – people can see the live things happening. They’re not interacting, not yet. So they can watch it. Sharon Jaravata: So that’s one way. Fred Jaravata: One way still. Maybe there are some differences and you could probably – some experts in SAMR may argue against that and please let me know. The R part now is when you get a bunch of students working on the same document. Sharon Jaravata: In real time. Fred Jaravata: And then – I guess that includes the teacher going in and giving comments on how to improve it. Sharon Jaravata: OK. Fred Jaravata: Does that make sense? I know I went fast and probably I’m tweaking the SAMR model a little bit. But that’s what I remember. But I hope that makes sense. Sharon Jaravata: Yeah. So if I’m a new teacher, right? Do I start with S and then gradually go to R or just try to jump to the R? Fred Jaravata: You gradually – I think as a new teacher, gradually move to the R, right? So you start with S. Yeah, type it out. That’s fine. And then you move into like a – you send it as a PDF. But I think a lot of people have done that a lot already. Sharon Jaravata: I guess it would depend on what you’re doing too, what kind of project or assignment, right? Fred Jaravata: Right. But the SAMR model is great. But I always refer to the 4Cs, 21st century skills. The 4Cs are important because they encourage you – those offer guidelines to add. The Cs are collaborate, communicate, be creative and collaborate. Did I say that right? Sharon Jaravata: Creativity. OK. Fred Jaravata: No, no, critical thinking. Sharon Jaravata: Yeah. It was – I forget too. Fred Jaravata: OK. Critical thinking, collaborate, communicate and creativity. Sharon Jaravata: Yes. Fred Jaravata: Those four Cs, they offer me a guide myself in how to reach my students to do that. I want my students to do those things, one of those things, right? Sharon Jaravata: And sometimes that’s correlated with the common core state standards too. Fred Jaravata: Exactly. And it goes to the Bloom’s taxonomy of – you know, on the bottom of the triangle. Remember, understand, apply, analyze, evaluate and create. These models, they’re all very similar. There are other info graphics to put into each other and how they do relate. They all relate to each other. But yeah, maybe in a different episode, we will talk about Bloom’s taxonomy and how that can be flipped over. I think we mentioned that before. But we will analyze that a little more on a different episode. Sharon Jaravata: Yeah. Fred Jaravata: So there’s a great – another great info graph that has been shared since like 2013 and it’s by a man named – a teacher named Bill Ferriter. You can find him at WilliamFerriter.com. Bill Ferriter https://www.flickr.com/photos/plugusin/9223386478/in/datetaken/ Sharon Jaravata: We will put these in the show notes, right? The info graphics. Fred Jaravata: This is a very good one and it’s also – this is in George Couros who I follow a lot on Twitter and I bought his book. I love his book called The Innovator’s Mindset and he refers to this graphic and after this graphic, he worked with Bill to make a new graphic for leaders. But going back to this first info graphic that Bill made. So it says on the top, “What do you want your kids to do with technology?” OK? And on one side – it’s like a T-square. On one side, you have wrong answers. On the right hand, you have right answers. By George Couros https://www.flickr.com/photos/plugusin/with/9223386478/ So let’s go to the wrong answers first. OK? So what do you want your kids to do with technology? I want my kids – these are running answers. I want my kids to do – to make Prezis. I want my kids to start blogs. I want them to create Wordles. I want them to publish Animoto videos, making video slideshows. I want my students to design flip charts. I want my kids to produce videos. I want to post to Edmodo. I want to use whiteboards. I want them to use – I want them to develop apps, right? Those are the wrong answers of what you want your kids to do with technology. Sharon Jaravata: From what it looks like to me, there’s – for every wrong answer, there’s the right answer that’s correlated across to it. So for example, the wrong answer is make Prezis and the right answer is raise awareness. Fred Jaravata: Exactly. So what is Prezi? Prezi is just a fancy PowerPoint. It’s a fancy keynote, right? You can go zoom it in, zoom out. I get like seasick when I see that stuff. If it’s don’t really bad, you know. But yeah, Prezis or presentation apps or keynotes. I want my kids to do PowerPoint. It’s just basically just raise awareness. Sharon Jaravata: So the wrong answers are if – if you guys haven’t figured out, those are the tools that you use in which to extract these big ideas. Fred Jaravata: So the big ideas, the right answer – let’s go to the right answers, the right way to use technology and the info graph by Bill Ferriter. You want them to raise awareness. You want them to start conversations. You want them to find the answers to their own questions. You want them to join in partnerships. You want your students to change minds, convince others. So a lot of communication is important. Sharon Jaravata: Persuasive writing. Fred Jaravata: Right. You want your students to make a difference. You want them to take action and you want them to be agents of change or drive change in the world. So these are our huge, big ideas, right? These aren’t tools we’re talking about. Technology are the tools to do all these big ideas. Sharon Jaravata: Right. I think the thing is – because a lot of the teachers, they see or hear that oh, look at that school. They’re doing – they’re using all these shiny tools. Then maybe I should be doing that, but not really understanding that – what the purpose of it is, right? Fred Jaravata: Sometimes a lot of my faculty and my colleagues – I love them to death, but sometimes they’re so fixated on the app. Oh, I saw a cool app. I saw this cool app. It can do this, this, this, this. Cool! That’s great. I always support them. But I also tried to make sure – what is the learning goal? What do you want them to do? I’m glad you found a great app. There are always great apps out there. But they still need to support learning. All right? There’s another info graphic that continues this, the George Couros. He talked about this and another info graphic was created for this. The question is, “What do you want leaders to do with technology?” OK? Now, the shares on the left hand side again like a T-square. So good answers. Sharon Jaravata: I think you mean T-chart. Fred Jaravata: A – what did I say? Sharon Jaravata: T-square. Fred Jaravata: OK, T-chart, sorry. What do you want to do – what do you want leaders to do with technology? Some good answers are like I want – you want them to tweet. You want them to use Google apps or Office 365 or whatever. WordPerfect, if you’re still on that. Write a blog post. Sharon Jaravata: It’s still around? Fred Jaravata: Yes it is actually. I guess the legal people, the legal professionals, they use WordPerfect. Sharon Jaravata: OK. Fred Jaravata: You use Learning Management System, the LMS. You want to publish a video, text reminders, blah, blah, blah, develop a website. The better answers are you wanted to build relationships. Technology is for building relationships. That’s the key right there. You want the leaders and your students to build relationships and that’s where technology is very powerful, right? Yeah, you can – I’ve seen teachers use – what is that? Flat Stanley? Remember that? Flat Stanley. Sharon Jaravata: The character. Yeah, from the book. Fred Jaravata: And then they use an envelope or a cardboard or whatever, one of those big interoffice envelopes. Sharon Jaravata: Manila envelopes. Fred Jaravata: And then they send it around the world, send it around the country and they – the whole – they share. Where would it go, right? Where did it go? That’s cool. But now, you can only reach one person at a time. It’s very short or you have pen pals, which is great, right? It still works and I still encourage that. But – so you’re building relationships and there’s something said to be – having handed to – with the real envelope. Sharon Jaravata: Yeah. Fred Jaravata: Right. Handed a note, right? Sharon Jaravata: Uh-huh. Fred Jaravata: But you can accomplish pretty much now today that – the building relationships with an email, as long as you write the email in a proper way that’s empathetic and that’s actually personal, right? You can send that email. You could tweak it and personalize emails. You can send to a hundred people at one time, right? You just change the name. Sharon Jaravata: Just click it. Fred Jaravata: You can click it. But I advise you, you had to personalize each one. But you can send it and it goes boom! It goes out all over the world, wherever you want to, right? Sharon Jaravata: Yeah. Fred Jaravata: That’s another way of using technology and how powerful it can be. But here it is. Whatever you do, when using technology in the classroom, make sure it’s meaningful. All right? Make sure it’s simple. Don’t get overwhelmed with it because you can have all these – thousands of apps are available. Sharon Jaravata: Well, start small, right? Fred Jaravata: Right. And my favorite app, people, I’ve said this before, over the past couple of years – years of using – in this podcast, the Camera is my favorite. OK? Because you can slow mo, time lapse. You can reverse it, replay back. You can slow mo backwards. You can share it. You can make movies. You can do tutorials. The Camera is the best one. OK. I have this thing, the three Es. I have these things with 3Es, 4Cs, blah, blah, blah. I always say things like that. Sharon Jaravata: Well, we know teachers. We have all acronyms and short cuts. Fred Jaravata: I like this acronym, the – it’s not an acronym but the 3Es helps you remember. Make sure that the technology you’re using – or anything really. This goes beyond the lesson. Make sure that your lesson or your – the technology is effective first thing and then make sure it is efficient. Don’t go all over the place. Make sure it’s efficient unless you have some kind of design in a way that’s kind of complicated. But overall, keep it efficient and lastly, keep it elegant. What does effective mean? Make sure it works. What does efficient mean? Make sure it’s not too many steps, right? What does elegant mean? It kind of has to be designed well, right? It has to be designed well. So you can flow easily from one task to another. You’re elegantly moving from one app to another app, to another app, to the person where you want to do – or the learning outcome you want to do. So it has to flow well. That’s the elegant part. Sharon Jaravata: So I guess I can also – so maybe it means it just makes the experience for the user or the audience smooth, right? Fred Jaravata: Yeah, a smooth experience. It has come down to it. Yes. For the creator, for the receiver, the person you’re trying to reach. Have an elegant solution to that. Sharon Jaravata: So would you say that’s also a continuum, like in order? You could try to do the first two first, like efficient … Fred Jaravata: Yeah. Sharon Jaravata: And effective first. Fred Jaravata: Yes. Sharon Jaravata: That’s the most important. Fred Jaravata: Keep it. Yeah, make sure it’s effective. It would be clunky though. If it’s effective, it can be clunky. Sharon Jaravata: Yeah. Fred Jaravata: All right? Again, that’s how you – make sure you use technology in the classroom in a very – in a meaningful manner. All right, folks. Sharon Jaravata: Yeah. Fred Jaravata: I talked a lot today. Sharon Jaravata: Full tips, yeah. Fred Jaravata: All right. Let me check. OK, yeah, I did record this. I’m glad. Sharon Jaravata: Can you imagine if we do it again? Fred Jaravata: That’s my biggest fear. You know, podcast people. I think I’m recording and we’re talking and talking and talking. So many knowledge bombs but they forgot to punch record. Sharon Jaravata: So far I’m not going to worry. It has not happened to us. Fred Jaravata: Not yet. All right, folks. Make sure you subscribe to our show. Thank you for joining our show. Make sure you share our show with other teachers. We’re getting a lot of people every day listening to our show and we’re very, very grateful. We’re here to serve you. If you have any questions, please email me at Fred@teachingbites.com. Sharon Jaravata: And you can email me at Sharon@teachingbites.com and of course find us on our website TeachingBites.com. Fred Jaravata: In all the social media, we’re out there. Sharon Jaravata: Yeah. Fred Jaravata: All right? Sharon Jaravata: OK, everyone. Have a good day! Be super! Fred Jaravata: Bye. Sharon Jaravata: Bye.