Podcasts about optimizepress

In this episode of Your Money Your Life, I will guide you on how to cut expenses the smart way—without succumbing to scarcity or lack mentality. Using my own journey from Kajabi to OptimizePress as an example, I'll show you how setting intentions and remaining open can lead to better, cost-effective solutions. Learn practical tips on lowering various expenses, from business costs to everyday bills, while maintaining quality of life. Plus, I'll talk about the mindset shift needed to see opportunities for savings and invite listeners to share their own money-saving challenges with me. Tune in and transform your finances!Cashflow Calculator: https://aimeecerka.com/cashflowFor the full transcript and all links mentioned see the blog post: https://aimeecerka.com/189

I'm just back after having my last visitors for a while (my sister & niece were here for 10 days, it was fantastic!) and after a couple of nights of good sleep, I feel ridiculously excited about everything that's going on in my business. My first official day back to work was yesterday (July 7th), and I didn't schedule much other than a couple of calls (I did a little work while my family was here but not much). The only reason I kept the calls scheduled was because they fill me up: a mastermind call I have with two dear friends and my call with https://nurturekit.co/ (Jason Resnick )(my partner with https://getdeliverit.com/ (Deliverit)). Jason and I hadn't talked in a couple of weeks because of my schedule so we had a lot to catch up on. If I hadn't had a massage scheduled we probably could have talked longer (we schedule an hour but went about 90-minutes). It was my call with Jason that inspired this episode, so thanks, Jason! The idea for this 90-day plan was Jason's idea based on something he's doing for himself, and there's something about setting up accountability for me that just works. SO.. here we go! What inspired this 90-day sprint Planning and doing things in 90-day blocks isn't something new, I've done it plenty of times. The difference with this was instead of deciding to plan for 90-days a specific goal inspired this 90-day sprint. I've been anxiously waiting for ClickFunnels 2.0 to come out ever since I saw the preview video from Funnel Hacking Live last fall. It was supposed to be released in March of this year (2022) but didn't quite make it. They finally announced that it will be available on October 4th (which falls in line with the 90-days quite nicely. thank you Jason  ). Initially, I thought I'd just use it for funnels and products… but right now I think I'm going to move my ENTIRE business to https://kimdoyal.com/clickfunnels (ClickFunnels.) WHAAAAT?!?! I know, I know… I haven't even used the new platform yet, so let me explain where this is coming from. I moved my brand from The WPChick to Kim Doyal in 2018. Ever since I made that pivot I've gone much deeper into everything I do. This includes: Marketing (general) Copywriting Email marketing Newsletters Sales Funnels Content (what I enjoy creating) Traffic It's not that I wasn't doing these things before, but so much of what I did had to have a connection or tie to WordPress that I felt limited. I felt massive freedom when I pivoted to my personal brand. As much as I love tech and tools (I'll continue to share them in the newsletter), my heart is in entrepreneurship and growing something that makes an impact. The deeper I got into these things (more writing, creating different products, etc.), the less time I had for playing with tech. I'm grateful for everything I've learned and feel like I've got a very solid foundation when I need to do something (i.e., can't hire someone), but at the end of the day? I can't be bothered. I've never been a ClickFunnels hater. Ever.In fact, I was an early adopter of https://kimdoyal.com/clickfunnels (ClickFunnels )(and have used it on and off over the last 7+ years) and shared it with a friend (who went on to make millions in e-commerce with the platform). When ClickFunnels came out the only other tool for creating anything similar (that wasn't WordPress), was LeadPages. And still… they didn't have the entire ‘funnel' piece in place. There were a handful of WordPress tools at the time (OptimizePress) and I don't remember what else, but it all felt like a pain in the ass. There was a time when certain tools triumphed over others and there were clear choices… but not anymore. The best tool to use for anything is the one you're going to USE! Whichever tool you feel most comfortable using and gets the job done is what's most important. Then there are all the people who hate on Russell Brunson. Say what you will… I think he's brilliant...

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In today's episode, we are talking about my favorite plugins for WordPress.  As we talked about last week WordPress has a ton of options and plugins help make this possible.   Some of these plugins are paid, but most of them are free.  The one paid plugin I recommended in this episode was OptimizePress.  As I mentioned I am sharing my affiliate link with you.  https://alyssaavantandcompany.com/OPRELATED EPISODES:Important Elements to Include In Your WordPress WebsiteAll About AnalyticsWhy WordPress?

Today's Flash Back Friday comes from Episode 193, originally published in April 2015. Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing.  Key Takeaways: [2:00] Joey gives a run down on the five key problem areas he looks at and helps with [7:33] LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options [10:55] Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites [11:39] Lead magnets nowadays need to stand out since people have seen almost everything [13:14] Market research is very important for creating noticeable lead magnets as well as compelling copywriting [15:03] Joey has done a lot of research to find the best copywriters which you can find more about on his blog [17:31] There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals 18:36] Getting case studies from previous clients will show potential customers they can trust you and buy from you [21:25] Joey explains more about his strategy of building market funnels in an easy step to step process. Website: www.JosephBushnell.com www.ClickFunnels.com

  My Guest this week is Rob Wilson an expert marketer who is particularly adept with Using Active Campaign and this week's episode is all about how to establish build and grow your email marketing, in particular (but not exclusively) using Active Campaign.   This Week's Guest: Rob Wilson Founder of the BizSysMan, building business improving systems. Over 20 years in IT at the Director level. I work as the bridge between IT and the business to produce business systems that produce a return on investment. Expert in Active Campaign, OptimizePress, OptimizeMember. With certifications in Sales Funnel Creation and Content Marketing. Also loves WordPress and PHP programming :) In this Week's Episode you will discover: How email marketing can help your business Why using a proper Email Service Provider is important How to start building your email list How to develop your customer relationship with your email list How to get the most out of Broadcast Emails Why you might want to send out a single email The power of Active Campaign Automations Some examples of how to use Active Campaign Automations The Common problems and mistakes made in email marketing How to avoid some of the pitfalls of email marketing You can find out more about Rob at: http://www.bizsysman.com http://members.bizsysman.com www.stepbystepcourses.net Generously Rob is offering $15 off his Active Campaign Course which you can find here. Use coupon code "John01" to get the discount AC Power Start http://members.bizsysman.com/active-campaign-power-user-course-details/?coupon=john01 Step by Step Squeeze Pages http://members.bizsysman.com/optinsqueeze-page-creationv2/?coupon=john01 Mentioned in this Episode: Email Service Providers Active Campaign - http://www.activecampaign.com (affiliate link) Aweber - https://www.aweber.com Mail Chimp - http://mailchimp.com/ Infusion Soft - https://www.infusionsoft.com Convertkit - https://convertkit.com Other Software Tools Leadpages - http://www.leadpages.net/ (affiliate link)   Get Your Active Campaign Email Marketing Cheatsheet - Detailed Notes From This Episode!   Click on the Image above or on this Link to Get Access to Your Email Marketing Cheatsheet!         

In this episode, we are making a comparison between two great tools that can be used to create our webpages and landing pages. We are also going to share with you other creation tools that we recommend. Click play to listen! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review […] The post MBA322 Q&A Weekends: Do you recommend Leadpages or Optimizepress for website creation? appeared first on The $100 MBA.

Facebook have been busy... Facebook ads are about to get more targeted than ever, with Facebooks new audience insights. You can now get deep demographic and behavioural data of the people who like your pages or events, a custom audience or even everyone on facebook in general. This will give you additional insights the lists demographics, page likes, location, language, facebook usage and even purchase activity. Facebook are also improving their video ad reporting and will give insights on video views, unique video views, average duration of video views and audience retention. Facebook have announced the launch of a mobile ad network called Audience network. They are bringing all their targeting data and bring it to 3rd party apps. Obviously this will be especially helpful for those looking to promote apps, on mobiles and tablets. Facebook says that you'll now be able to target in app ads based on who the user actually is, not just who you think the user is. Facebook have also announced that their Business Manager tool will be more widely available. Previously only big brands and big advertisers with big budgets could get access to this tool which allows you manage facebook pages, applications and ad accounts all from a single interface. It's still not for everyone and you still need a dedicated facebook rep to get access but it's not just the multi-million dollar companies that can only get it now, if you're interested in the tool contact your FB rep if you have one already or apply to be given a rep. It's also only previously been given to US companies but will be rolling out internationally over the next few weeks. Twitter have announced that promoted tweet and promoted account ads will now be available in up to 20 languages so that users across the world can read your ads in their own language. Similarly LinkedIn have announced language targeting and personalized page feeds for their company pages and showcase pages. Your update can show in a users selected language or you can personalize your feed and show different updates to different people based on who they are based on language, location, company size, industry and some other filters. People see what you want them to see if you decide it's relevant to them. Instagram have announced they will be rolling out video ads very soon “carefully and methodically” I guess meaning there will be beta phase before its available to everyone but certainly for us online marketers, this could be an exciting new place to play with video ads. Stumble upon ads have improved with brand new targeting and delivery options now available including simpler geotargeting options and a similar audience tool to targeted like minded people. YouTube have added a new intros feature which allows video creators to automatically add a 3 second branding intro to their videos. It can't be used as a direct advertisement but it is a nice time saver if you want to upload fast without messing around with editing first. The dating app tinder have announced they will be allowing native advertising very soon. I'm sure we'll hear on that in the coming weeks or months. The popular app vine which allows users to share 6 second video clips is now available on desktop, go to vine.co Optimizepress have followed in the footsteps of leadpages and opened up their very own marketplace where developers can sell their templates, plug-ins, icons, graphics packs, custom code snippets and more. The popular automation tool IFTTT, aka if this then that, is now available as an app on android as well as IOS where it has been available for a long time now. The all new visual website optimizer has been announced, if you are a current user you can apply for early bird access to get new features such as new split test reports, zero coding a/b split testing for native mobile apps and more. Amazon cart has just been announced by amazon and it allows your twitter follows to easily buy from you on without leaving twitter. Now when you tweet an Amazon.com product link with your Store ID, Twitter users, who have connected their accounts to Amazon, can add the item directly to their Carts by replying to your tweet with '#AmazonCart'. Later on they can finalize their purchase, your product will be waiting for them in their shopping cart. Infusionsoft have announced that they will be improving their paypal options including a new shortened paypal checkout process and easier paypal/infusionsoft setup. Microsoft office for mobile is now free on iPhone, iPad, windows phone and android. Using onedrive you can now open and edit all of your word, powerpoint and excel documents on the go. For the listeners in Europe the EU Consumer Rights Directive comes into force on June 13th 2014. This is legal stuff so it's very important and I'm not going to land myself in trouble by trying to describe the coming changes myself, suffice to say if you're doing business in Europe you need to look this up, EU consumer rights directive. The winners of the webby awards, the Oscars or grammies of the internet were announced on April 28th. Crowdfunding site Kickstarter, ad agency Ogilvy paris, tech news site mashable, google, tumblr, vine, airbnb, squarespace, instagram, Netflix and ted talks all amongst the winners, go to webbyawards.com to see all the winners and why they won, it's a good insight into what innovations are happening and what direction the web is going in the future. In events... AJ Silvers is holding a workshop called “what if you could double your business in a one day hands on workshop”. It's being held in Chiang Mai in Thailand on May 14th. Older, Richer, Wiser, the conference about marketing to the over 50s is being held in London, England on the 22nd of May. For all you network marketing peeps out there, DS Domination LIFE is being held in Las Vegas, Nevada on 30th May to the 1st of June. The association of professional coaches, trainers and consultants super conference 2014 is being held in London, England on the 7th and 8th of June. Speakers include Andy Harrington, Matthew Kimberley, Mindy Gibbins Klien and Simon Coulson. Jamie Smart is holding “making a living from the inside out” in London, England, 7th & 8th of June The PR Summit Conference Series is being held in San Francisco, California on June 17th. Financial services social media conference is being held in London, England on June 17th. Infusionsoft university is in London, England on the 24th – 27th of June. Facebook is hosting a 5 date roadshow for small businesses across the USA, it's called Facebook Fit. The dates are New York, 3rd of June, Miami, Florida, June 19th, Chicago, Illinois, July 10th, Austin, Texas, July 24th and Menlo Park, California, August 5th. And last but certainly not least, husband and wife duo, Izabela and Mike Russell are hosting the UK Podcasters Conference 2014 on august the 16th in Birmingham, England. Speakers so far include Jason Van Orden, Jon Buscall and yours truly, I'll be speaking too so if you are thinking about running a podcast anytime, you'll need to be there, it's the podcasting event of the year. More speakers to be announced soon.

Optimizepress have added a new feature called the Overlay Optimizer, it's similar to the 2-step opt-in process that leadpages and leadboxes use, Clay Collins has said that according to the data, this 2-step opt-in process increases conversions as they have made a mini commitment first and then they feel more inclined to complete the process due to that initial mini commitment. Well OptimizePress are taking this to the next level, they are adding it to their system so essentially we now have leadboxes in optimizepress but they haven't just limited this to opt-in boxes only, you can make your overlay include images, videos or custom html so there is a lot of flexibility with this new feature. By drawing commitment from the original click they are more likely in theory to watch your video or look at your infographic or read your content or opt-in or whatever it might be, the great thing is, because of the option to add custom code, it opens up a lot of new possibilities, great stuff from James Dyson and the team over at op2. Clickbank have announced the launch of the new clickbank 3.0. Having been so dominant within the info publishing space a few years back, they've lost some market share to JVzoo, udemy and some other platforms. I know many people also got quite disillusioned with them for various reasons too. I think a revamp was needed and they obviously thought so too. They listened to what their users wanted and have responded so here's what's new. Well first off they have totally changed the website but in addition to that they've announced 9 new features... Advanced custom order forms is great new feature, it means you can have brand continuity through the sales process instead of someone buying from your sales page but then suddenly finding themselves on a clickbank order form page. An affiliate finder to help the best suited affiliates to find your products and start promoting them. Express checkout will detect return customers and pre-populate the order form for less friction and higher conversions. Dynamic billing descriptors to control what your customers see on their credit card statements giving you increased brand awareness and lower refund rates and chargebacks due to customers not recognising something on their statement. Pytch a new ad inventory to advertise your products on mobile apps around the world. If you have a member's site or other continuity program, there's Subscription Management which allows for the ability to upgrade or downgrade, suspend, extend and reactivate subscriptions. Automatic upsells on your order confirmation pages for other clickbank products that are complimentary to yours and you as the vendor will be given the affiliate commission for that sale. Clickbank university to train people on how to get the best out of clickbank and clickbank platinum to give extra support and rewards to the top clickbank earners. They have also said that more is on the way in the near future. Google plus has added a views counter to your profile page, this may be a good social proof metric or maybe not, it depends on your number. If your numbers aren't good then you do have an option to switch this feature off. Libsyn the podcasting platform has added a bunch of new features including customised stats exports sent to you by email and new file upload options including the ability to upload directly from google drive or dropbox. Mike Hill of internet marketing super friends has announced they will be lkaunching an internet marketing super friend's podcast and I just know it's going to be good, that should be out any day now so keep an eye out. In events, what do we have coming up? On the 8th of April we have Daniel Priestley's Pitchfest event in London and his Key Person of Influence event, entrepreneur brand accelerator coming up on the 23rd of May, in London and the 5th of June in Orlando, florida. Mario Brown will be hosting online marketing mastery on the 2nd-4th of May in Los Angeles, California. Sales Guru Live will be held in 3 locations in south Africa this summer, Johannesburg on the 11th of June, Durban on the 12th of June and Cape Town on the 13th of June. I announced my own event “Identifying your fastest route to online profits” in lasts week news and I'm pleased to announce a 2nd date in Guildford, Surrey, England Wednesday the 21st of May, if you live local and would like to come check out my website for details.

Hi welcome to The Online Marketing Show Today I want to address a question I get really often and that question is... Should I buy LeadPages or OptimizePress 2.0? When I'm asked this question, the person asking is usually looking it at it from a lead generation point of view and building building opt-in pages easily. However these two tools are very different in many ways. Some of the differences between the two tools are so fundamental that in many ways we are comparing apples to oranges, despite their many similarities. Yes they are both great for lead generation. Yes the are both quick and easy to use. But their are still lots of differences so I quickly want to summarize how they are similar and how they are different. As you can probably tell, I'm a big fan of both tools and they are both good for different purposes and reasons. The good thing is between both tools you should be pretty much 100% covered. Where one is weak the other is usually strong and so I have found that between the two of them, even a technical dunce like me can create any kind of page I want. A quick summary of each would be... Leadpages * Huge variety of page types - Sales pages, squeeze pages, launch funnel pages, google hangout pages, webinar registration pages, webinar replay pages, autoresponder content pages, video background pages, one time offer pages, upsell pages, podcast pages, youtube pages, thank you pages, coming soon pages, sold out pages, 404 pages, live streaming pages and a bunch more! They update with new ones all the time too * Leadpages integrates with all the big autoresponders as does OptimizePress. * All pages can be used as a Facebook tab (and also a new feature allows you to collect the opt-in using Facebook connect, and Facebook users emails generally tend to be their best email) OptimizePress does not allow you to publish to a facebook tab * Leadpages can be published on your wordpress blog using their simple to use plugin or you can even host your pages on your own server. * If you do not have hosting you can even host your pages on LeadPages own servers! You don't even need your own website. They simply provide you with a URL and the page is ready. OptimizePress does not offer this. * All pages are mobile responsive * They have a feature called "leadboxes" which can make clickable links turn into opt-in forms * They have a new feature called “leadlinks” which allows people to join a list simply by clicking a link. Good for joint ventures or affiliate stuff * They have a new "auto-fill" fill feature for their opt-in forms which pre-populate the users information so that they don't have to keep it filling their details in time and time again. Their info is already in the opt-in form and they just click submit, it's very frictionless. * Pages can be duplicated * LeadPages also has analytics and split testing built in, OptimizePress does not, however you can always use 3rd party tools to accomplish that but it isn't built in. * They also have a digital asset delivery feature which let's you give away your lead magnet whether its a video, PDF or MP3 and that can be put on your thank you page and then downloaded by your new subscriber and they will also be added to the email list of your choice. * I have not yet come across any bugs or technical issues with LeadPages. I know that they have had a few issues but I never been personally affected by any of them and they a very quick to hold up their hands and admit there's a fault and warn all users about it on their main dashboard page when you login. * With Leadpages you can pay monthly or get up to 40% off by paying annually. It's recurring billing but still such good value for money. Disadvantage - My only wish for lead pages is that some of the templates were a bit more flexible in regards to adding new elements and allow for complete customization. OptimizePress 2.0 OptimizePress has a variety of pages - sales pages, squeeze pages, webinar registration pages and launch funnel pages. Lot's of page templates but no where near as many as leadpages * OptimizePress can be used to create entire websites (Leadpages is not really designed or suited for this purpose IMO) * All pages are mobile ready * Has membership site plug-in and can create password protected members sites. LeadPages does not offer this. * Can be used to make blogs, again LeadPages is not really designed for this purpose but OptimizePress let's you do it. * One really great thing is that every single page and element is totally customizable (which as I mentioned is not the case with leadpages) They do have templates but those templates can be used as a main framework but then changed as much as you like or you can even start with a blank page and make your page from scratch * There are over 40 elements in OptimizePress and can be used in any combination on any page - columns, rows, dividers, navigation menus, progress bars, tour elements, arrows, bullets, buttons, calendars, count down timers, johnson boxes, testimonial boxes, guarantee boxes, search boxes, opt-in boxes, order boxes, Q&A boxes, pricing tables, headlines, audio players, video players, images, comment sections and more. * Pages can be cloned * Elements and rows within pages can also be cloned and then used on other pages * OptimizePress is a one time fee, you can get unlimited licenses for personal use for under $300, it's incredible. * *Major disadvantage - OptimizePress 2.0 had a slow start. When they first launched they had some bugs and this led to lot's of people have had issues with support taking a long time to answer my tickets because they got swamped with support tickets. I was personally affected by this as were many other people and it's been quite well documented all over the forums and social media. However I still love optimizepress 2.0, why? Because they seem to have fixed most of these issues now, ironed out all the bugs and I have been using the tools for months without any problems at all. Also because of less issues with the software, the volume of support tickets is lower meaning that their response time is now dramatically faster. So ignore what you read on the internet about optimize press 2.0, it was true when they first launched but it isn't true now, they've solved the issues and they continue to make big strides forward. In summary, I would say that you should have both tools because between the two of them you will be covering all bases. Between the two of them there aren't many lead capturing pages or websites that you can't create. If you are choosing between one or the other, decide what features are most important to your project and then see which tool ticks the most boxes or ticks the really crucial boxes for your project. And don't hesitate to invest. Both of these tools have paid for themselves many times over for me, many, many times over. A high converting sales page, a high converting squeeze page, a high converting funnel, a high converting webinar, a good blog, a good facebook page, any one of those things can transform a business and make a lot of money for you. It has for me, it has for my clients. I love both tools and I use them every single day. I'll see you next time

Online Marketing News 18th Dec - FB Video Ads, T&C Summit 2-for-1 Tickets, OptimizePress & LeadPages Updates, Gmail Image Serving, YouTube Live Events, Google + Ads, Twitter Promoted Accounts and Odesk/Elance Merger (and More)

Continuity or recurring revenue is a great way to add predictable monthly income to your bottom line. In this episode Joseph Bushnell talks to the king of continuity Ryan Lee with membership sites, coaching programs, newsletters and other recurring revenue models. Ryan Lee is an internet entrepreneur and the creator of some of internet marketing's most famous training programs and live events. One of his hugely popular live events is... The Continuity Summit In this interview Ryan shows how you can add continuity income (AKA recurring revenue) to your business model so that once you make a sale, you then get paid over and over again, with no extra work involved. You can listen to the interview or you can read the entire transcript. Enjoy... Joey Bushnell: Hey everyone, this is Joey Bushnell, today I have with me one of the worlds top online marketers, his name is Ryan Lee. Ryan thank you so much for being on the call with me today. Ryan Lee: Joey it is my pleasure and I'm excited. Joey Bushnell: Thank you! Ryan how did you get into online marketing? Ryan Lee: That is a great question and the answer is I don't really remember! It was back in 1998/1999 and at that time I was working in a children's rehab hospital doing all the recreational therapy, aquatics and fitness programs. I had a personal training business on the side. The internet was starting to become popular and I thought it would be good if I had a website to promote my personal training business. So I hired my 12 year old neighbor Jonathan and paid him $20-$25 and he helped me put my page up. I was using front page 98 at the time. That was it, that's how it got started. I was living at home in my parents basement and I started the site with just a bunch of training articles. I would train a lot of young athletes, I worked with hockey players, figure skaters, baseball players and soccer players. It was just a place for me to put articles for myself and my friends who were trying to get to see coaches and that was the beginning, that's where it all started. Joey Bushnell: Brilliant! So Ryan, as an internet entrepreneur, I know that you cover a lot of different topics of online marketing. One of those is continuity, I know you have a very famous event "The Continuity Summit" which you hold every so often. I'd like the focus of the call to be on continuity, is that alright? Ryan Lee: Joey it is my pleasure. Joey Bushnell: Great, so my first question is... If someone hasn't heard the term "continuity" before, what is continuity and why is it a good idea? Ryan Lee: Continuity in layman's terms is recurring revenue. Some people say annuity income, reoccurring revenue. Essentially it's just money that comes in every month. Now traditionally in the marketing world we do monthly billing so it's like a membership site that charges $10, $20 a month or your shopping cart that you pay $20-$30 a year for, or your phone bill is continuity, your cable bill, electrical bill, gym memberships and health clubs that's been really popular forever. For $10, $50 or $80 a month you can come to the gym as often as you want. However continuity can be quarterly billing, every 6 months or yearly billing. There is a lot of ways you do could do continuity billing but that's pretty much what it is. If you think about it, it really is the holy grail. So Joey, name any topic, any niche or market anything, let's see how nimble we can be on our feet? Joey Bushnell: OK, Testosterone or how to increase your testosterone Ryan Lee: Testosterone. So there's two ways we can do it. We can either do a physical product like a testosterone boosting supplement or we can do an information product teaching them how to naturally improve their testosterone. You pick one, let's see which way we are going to go with this. Joey Bushnell: Let's go with an info product. Ryan Lee: So, 2 ways you can do it... You can say... "I have this great system, I'm a personal trainer or a 60 year old male and I learned how to increase my own testosterone by doing this method". You can either sell it as a one-time digital product. Let's say it's an eBook and you sell it for $20. You work really hard and follow all of the marketing strategies that I teach and all the people you interview teach, whether it's facebook, pay-per-click ads, media buys or whatever and you sell 100 a month. So month 1, you have $20 a sale X $100 sales, that's $2,000 gross. I'm not going to say net because I don't know what you'd spend but let's just use that number. It's $2,000 you've made which is great. So you had a good month but now, come the first of the next month you're back at zero and you have to repeat the process and work just as hard to get another 100 people. That is model 1 and that's what a lot of people do. However if you say, "I'm not going to create just one info product, I'm going to create the testosterone boosting inner circle. Where every month I'm going to interview a different expert about different ways to increase your testosterone". Maybe this months it's a nutritionist and next month it's a personal trainer and the month after that it's a doctor. There's different content and now you're talking $20 a month. If you've got those same 100 people, you got $2,000 for the first month but for the next month you're still at $2,000. Whereas with option A, you're at zero, now you're at $2,000. Let's say you work as hard again and you get another 100 people and you're now at $4,000 for the month. You get $2,000 from your existing customers and another $2,000 from you're new subscribers versus the other way, if you worked as hard you have $2,000. So with the same amount of effort your income can rise exponentially. I'm not even talking about retention and all the other things that can happen along the way but that is really a general idea of the income potential. I personally won't touch a business now unless there is some kind of recurring revenue on the back end. Here's the thing too, psychologically it's a shift, so if you are doing a content based continuity like a membership site, you get away from “I got to get more customers, more, more!” and you shift to “OK, now I have 200 people, I'm going to take care of them. Now I'm going to deliver incredible content and connect with them.” It's a subtle shift but it's so much better to do business that way, at least I feel it is. I'm a huge fan and plus there is a saleability factor. Down the road if you want to exit, it's a lot easier to sell a business saying “We have $30,000 in recurring revenue each month, are you interested in buying the business?” versus “Well, we had a good month last month but now we are back at zero.” Joey Bushnell: So specifically Ryan, for online marketers, what types of products and services lend themselves well to the continuity model? We've already mentioned membership sites, are there any other options where we can get recurring income from it? Ryan Lee: Absolutely, well there is the other side, if we want Testosterone the supplements, so there is physical products delivered every month. Now there are a couple of ways to do that. Let's say it's a supplement, and again using testosterone, every month they are going to get a new supply and they will never run out and they don't have to worry about going out to the store. Every month they are going to receive this same thing. Supplements lend themselves well to that. Or there is a popular site now called the dollar shave club so every month they are getting the same thing, they are getting more razors, so that is one model. Another model which is becoming really popular now is more like a surprise when you don't know what you're going to get. Birch box is a great example of this. They have about 200,000 people paying $10 a month. Every month they get samples of health and beauty supplies. So there could be a sample of lipstick, moisturizing lotion and eyeliner. So it's like a little surprise every month. These used to be popular, the book of the month club, my friend signed me up for a beer of the month club or the wine of the month club. Then there is other physical stuff where it's similar like DVD of the month. So you don't know what the content is going to be but it's the same format. Every month they get a new DVD with new trainings, or maybe it's an audio CD or in a print newsletter. Those are more continuity models to look at. There is software, the App on tap type thing, where it's a service. Maybe it's a web based shopping cart solution or an email auto responder solution. Or a software that let's you do keyword search to see what other people have been using. There are so many opportunities in the software space. I've had one for over 10 years that helps personal trainers to create online fitness programs. Those tend to be the best. Then like I said, there is a membership site and you take it to the next level, it's higher priced coaching. I have a program now where it's $5,000 and people have access to me through a private Facebook group. That is how it is delivered through Facebook. There are lots and lots of options to create recurring revenue but I do believe that every business should have some kind of continuity program. Joey Bushnell: Sure, I think you may have already answered my next question Ryan, I was going to ask what is the best way to offer high ticket continuity is. Would you say that the coaching and mastermind model is a good option for that? Ryan Lee: Bigger ticket in general doesn't necessarily mean more content. That is where people make a mistake. They assume “I'm going to charge them $200 a month so I have to give them 100 articles”. Which, it's actually the opposite. Often, the more you charge the less you give. I don't mean less in terms of quality, you want to give higher quality but they usually pay for access to a person, coach, guru, an expert or something. So the higher up you go it tends to be less content but higher quality and better access to whoever this person is, that is the figure head of the company. Joey Bushnell: My next question was around membership sites. Do you have any good tips for running a really good membership site, that is ideally, making us a lot of money? Ryan Lee: Here is the overall thing, it' a question you are going to have to ask yourself at the beginning and it's a bit of a mind shift. This is what a lot of people do but instead of saying “What is the least amount of work and effort I have to do to create a $97 a month program?” That is the idea they come in with “How do I put it on auto pilot, how do I set it and forget it?”, “What is the least amount I have to give to charge $97?” That's one way but here's what I recommend instead of saying that, you say to yourself “You know what I have this program that is $97 a month, how can I deliver so much value that my members feel like it's worth $,1,000 a month and they become my biggest marketing source because they can't wait to tell everybody.” That is the shift. Now when you start thinking like that in terms of the latter, in terms of how much more can I deliver to them in terms of value, connecting and showing how much I care about them and their success. That is when people have real businesses not just a product at $17 a month and then it fades away after 3 months and then they have to start something new. Everything has to be run through that filter so whether it's going to be a surprise bonus webinar, an in person meet up, a free coaching call for everyone, or you just got a discount on this software so they only have to pay this much for it. Things such as that which people don't expect that you are going above and beyond. It's the old saying, people don't care how much you yell until they know how much you care. That is the key and if you truly treat them like your family and friends and show them that we are here for you, they're not just there for you to fill your wallets with more cash, they're going to be there in the long run. I've had people who have been paying members with me for over a decade because they know I care about them. That is really the key, it doesn't have to do with technology and upsells and look at this cool plugin. All of those bells and whistles are cool and they are great to add on but unless you have that base and you are building that real solid business, everything else doesn't matter. Everyone gets it wrong and they focus on the bells and whistles, a cool button and all that crap that doesn't matter unless you get the core right. That has been my mission to show that “Hey idiots, you're focusing on the wrong stuff!” When I first started in the fitness industry all my trainers who were the most successful now in the industry they get it. The ones who struggle are the ones who don't get it. Joey Bushnell: In terms of front end offers for things like membership sites and software Ryan, I've seen different ways to get people in the door. Some people offer a free trial, some offer a dollar trial so it's low price but they have given their credit card details. Some just offer the full price from the beginning. Do you test different things or do you find that one of these approaches works better? Ryan Lee: Yeah I'm always trying different things. It depends on your goal. In general what I've seen across different markets is that if you are offering a trial, let's say a dollar trial for 14 days which seems to work pretty well, again depending on how much content you have and what the model is you are going to get more people in to try. You are going to get some tyre-kickers but at the end of the day you're going to get more people in. It's always good if you can offer some type of trial. What I've been doing lately is offering one year memberships to show that people come in and they're committed as opposed to just monthly. Those are two things but what I've done which doesn't work quite as well is charge a sign up fee and then a monthly fee. Those tend not to work as well people don't ant to have to pay more upfront, they want to try something and if they don't like it after a couple of weeks they are out and they only lost a buck so it's not a big deal. Joey Bushnell: What's your opinion of forced continuity? Is that fair game or slightly unethical in your book, Ryan? Ryan Lee: It used to be the big thing then what happened was people became really sleazy with it. This was maybe 2 or 3 years ago, all the credit card processors started black listing all the marketers because they would sneak it in. They would say “You're going to get this free CD and your bonus number 1 is this info product, bonus number 2 is a coaching call and then in really small letters, bonus number 3 you're going to get a free membership to my newsletter and then in small print, after the first month it's only $97” and the people don't even know that is the only time they mention it so people don't know they are going in for recurring billing. That is bad. If you are completely upfront about it and say “You can try this free CD because I'm offering it to you as an ethical bribe for you to try my $97 a month program.” If you are completely upfront about it then it's fine. But you have to say it 3 or 4 times, put it near the checkout button, on the email and everything. But I don't like the term forced. If you think about it words mean a lot, so if someone forces you to do something how do you feel about that transaction? Not very good. “Join this program, Joey is going to force you in to pay” who the heck wants to do business with that guy? I've done optional, I had one big launch where you were able to do a dollar to download this whole program and it would give you for $97 my newsletter however on the checkout you were able to remove that $97 a month. I had about 20% of the people just do the dollar for all the videos and then remove the $97 a month, which was fine because they were going to cancel anyway. Less customer support and less headaches. If you are going to go that route be completely upfront or at least make it an option. Joey Bushnell: So how do we retain people for as long as possible? Ryan Lee: That is really the big question. How do you? Because if you don't have good retention, you don't have a continuity program. If everyone stays for one month you basically just did a one-time deal, it's not recurring revenue. What I found that works well is curiosity, peaking their curiosity and teasing. The two most powerful words in recurring revenue and continuity income are “Coming Soon”. Telling them what is coming. Using that testosterone example if someone is in a Testosterone boosting club and you say “Coming next week or next month we are going to do an interview with a doctor whose patient gained 17lbs of muscle in 3 days by eating this natural supplement. Stay tuned that is coming next month.” If you were thinking of canceling now you're thinking "I've got to stay for another month I have to see what this is". All the other things like using points, values and contests, all of that stuff helps a little bit. But I like to focus on the big stuff which is curiosity and getting them excited by what's coming next. Joey Bushnell: So in a membership site Ryan, do you like the model where people put all the information in there and anyone can access it at anytime or do you prefer the route of drip feeding the content with a set timer and whenever people enter no matter when they enter, it's drip fed. Do you know what's the best option there? Ryan Lee: There are two things you are talking about because it depends if you are talking about evergreen content or content that is always updated. So when I say evergreen content and then is it a fixed term, so give me another topic Joey. Joey Bushnell: OK let's go with what we know, let's go with marketing funnels. Ryan Lee: Let's say it's "how to get more traffic to your website" and let's say it's an evergreen topic that has an end date. So it's a six month program and every week the are going to get a different video lesson. It's $29.95 a month for 6 months so the first day they come in everyone is getting that first video I don't care if you come today or 2 months from now everyone is getting video 1. So that is ever green and that is fixed content and that's fine. If you give it to them all at once they might get overwhelmed, however if it's new stuff that's coming on, let's go a little bit deeper and say it's all about "social media traffic". You know how it is, everyday something is changing. Everyday there's a new rule on Facebook, Youtube or LinkedIn so it's always changing. You can't have that same content, it's got to always change. So if someone comes in are they going to have access to everything that you've done in the past and now? Or are you just going to give them all of the latest stuff? There are some people on one side who say just give them the new stuff and others who say give them everything. I still go back and forth. I see the value in giving them everything. I like to put myself in my members shoes so let me ask you Joey, if there were 2 memberships about social media traffic and they were both $29.95 a month. One of them says come in and you don't only get access to the latest stuff but you'll get access to every single thing we've done in the past, that is option A. Option B is it's $29.95 a month and you get this newsletter, this update and all the latest ones but you don't have access to the archives. Same price which one are you going to take? Joey Bushnell: I'd take the first one. Ryan Lee: So that's the big thing we all struggle with. There is what's best for the members and the member experience and what would you want? Then there is the business sense if you give it to them all at once are they going to get overwhelmed. Is it going to lead to more cancellations because they have access to 50 hours of training video and you add a new one and they just can't keep up so they cancel. It depends on where you want to go with it. I still don't know the answer. Personally I like to put myself in the shoes of the clients and give more and if it's too much, it's too much, but I try not to overwhelm them I try to make it simple to consume. Joey Bushnell: For membership sites do you have a membership site software that you recommend? Ryan Lee: I've used member gate for a long time. I've been using wishlist lately and I've literally just signed up with a new software program 2 days ago but I don't want to mention it yet because I want to test it before I fully recommend it. But it looks really cool and I literally was on the phone last night with the tech person going through it and there's some really cool things. But I don't want to say it yet until I'm fully in and decide if it's really good or crap. So stay tuned. Joey Bushnell: I know what you're referring to Ryan I bought it as well and I'm hoping it's going to be as good as it looks as well! (Sidenote: I can't speak for Ryan but I was referring to OptimizePress 2) My final question was how can we make money on the back end? Assuming someone has been a customer of ours for a set period of time how can we monetize them further? Upsell them perhaps, maybe get them into a different program, do you have any tips for that? Ryan Lee: There really is no specific tips it's making sure you are delivering on the first things they buy. If you're into memberships or you have some type of program to buy you have to make sure it's a great experience for them because if not I don't care how good your sales process is you are not going to sell them again. It's like fool me once shame on you, fool me twice shame on me. You need to make sure, again without the risk of sounding repetitive, you're now in it from the start. But with that being said, let's assume you do and you are doing a good job, the beauty of that is you've already built trust and a relationship. It's much easier to sell on the back end. I did a video recently for selling an event, it was me sitting by the pool then 2 of my kids came into the middle of it during the video. They were playing ball and said “Oh Daddy what are you doing?” It almost doesn't matter but I will say the big money will happen and the way you get to the next level is by creating more and more products and by being more prolific. I've made the mistake in the past saying "I don't want to offer too many products or feel like I'm always selling stuff" but if you are just giving them options by offering this program and that program then give people more chances to buy. They will buy what they want and they won't buy what they don't want and that's fine. That was a little internal barrier I had to get over. But the bottom line is create sales processes for the buyers that are honest and full of integrity. It could be as simple as you saying in a video “Hey it's Joey, thanks for being one of my loyal members. It's a great new program and it's going to help you with this, this and this. If you are interested click the button below and if not that's fine too". That's it. You've already built trust, you've shown that you are here to help them and then the back end sales is easy but again be prolific and create a lot. That is my advice create a lot. Joey Bushnell: Would you have a range of prices in there as well? Maybe someone comes in at low ticket, you deliver on that first thing. Then you try selling them to a medium ticket then a big ticket? Ryan Lee: Yeah but it doesn't have to be so linear, in other words I've had people come into my funnel at a free email, at $100 product, a $500 product and people come in at $2,000. They come to a $2,000 workshop and say this is the first time I've ever bought any of your products and it's a big investment right from the beginning. That is why you have to be prolific and create a lot of different stuff because you just don't know what is going to work. Something you might think of as a throw away program might fly off the shelves. Something you put 2 months into might just bomb. You can't be afraid to fail, you have to put yourself out there. Joey Bushnell: Brilliant, well thank you Ryan for taking time with me today and giving us some really great information. Hopefully everyone is really excited, if they have not tried it already to get some continuity going in their business. If they are already doing it then they have some tips to improve and make it better. Thank you so much for your time. Where can people find out more about you and get more of your great information? Ryan Lee: The best way is probably my site Ryanlee.com, I have a free newsletter I put out, blog posts and content almost every day. Quality stuff I hope, I think a couple 100,000 people would agree! Joey Bushnell: Great, I'll put a link for everyone to go and check that out, Ryan thank you once again for taking this time out with me today. Ryan Lee: My pleasure, thank you for having me.