Podcasts about purecars

In this episode, Aaron Sheeks, CEO of PureCars, shares actionable insights on strategic growth, leadership, and data-driven marketing. Learn how to build a thriving culture, align your team's efforts with ambitious goals, and leverage customer data to revolutionize your advertising's effectiveness. Aaron's advice, drawn from his entrepreneurial journey, provides valuable strategies for driving success in any business. Tune in to uncover fresh perspectives and practical tips to elevate your performance and impact. Connect | Resources ·      Website: purecars.com ·      Message and follow Aaron on LinkedIn, Facebook, and Instagram Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads. Have a question you'd like us to answer? Send us an email at podcast@remindermedia, or shoot us a DM on Instagram @staypaidpodcast.

The next episode of the Auto Remarketing Podcast originating from this year's Canada's Used Car Week in Toronto is designed to give dealerships a path toward growth with dynamic automotive advertising. Steve Kisic, who is based in Toronto as a national sales manager at PureCars, brings diverse automotive knowledge to the table, having worked for OEMs like Mercedes-Benz, Nissan and Infiniti, as well as at Kijiji Autos.

Car Guy Coffee Podcast Live at Digital Dealer Interbrew Series feat. Adam Alfia By PureCarsWelcome to the Car Guy Coffee Podcast Live at Digital Dealer Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is a serial entrepreneur specializing in the Hospitality Industry and Technology sector, Adam Alfia. Let's Brew!Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:https://www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.comwww.m1-data.comwww.321ignition.comwww.purecars.com

Car Guy Coffee Podcast Live at Digital Dealers Interbrew Series feat. Kyle Disher By PureCarsWelcome to the Car Guy Coffee Podcast Live at Digital Dealers Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is Chief Executive Officer (CEO) & Founder at RevDojo.com, Kyle Disher. Let's Brew! Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:https://www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.comwww.m1-data.comwww.321ignition.comwww.purecars.com

Car Guy Coffee Podcast Live at Digital Dealers Interbrew Series feat. Joey Little By PureCarsWelcome to the Car Guy Coffee Podcast Live at Digital Dealers Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is Head of PR & Media at TASCA Racing and Marketing Director at Tasca Automotive Group, Joey Little. Let's Brew!Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:https://www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.comwww.m1-data.comwww.321ignition.comwww.purecars.com

Car Guy Coffee Podcast Live at Digital Dealers Interbrew Series feat. Jennifer Sanford & Martha Alvarado CavazosWelcome to the Car Guy Coffee Podcast Live at Digital Dealers Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is Corporate Marketing Executive and Leading Automotive SaaS Strategist, Jennifer Sanford, also with us is BDC Director at Wondries Toyota, Martha Alvarado. Let's Brew!Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:https://www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.comwww.m1-data.comwww.321ignition.comwww.purecars.com

Car Guy Coffee Podcast Live at Digital Dealers Interbrew Series feat. Jarrod KilwayWelcome to the Car Guy Coffee Podcast Live at Digital Dealers Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is COO @ ICOM AI | CRM, New Business Development, Jarrod Kilway. Let's Brew!Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:https://www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.comwww.m1-data.comwww.321ignition.comwww.purecars.com

Car Guy Coffee Podcast Live at Digital Dealers Interbrew Series feat. Jonathon ThompsonWelcome to the Car Guy Coffee Podcast Live at Digital Dealers Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is CEO | Automotive Marketing & Technology Guru, Jonathon Thompson. Let's Brew! Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:https://www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.comwww.m1-data.comwww.321ignition.comwww.purecars.com

Car Guy Coffee Podcast Live at Digital Dealers Interbrew Series feat. Gary MayWelcome to the Car Guy Coffee Podcast Live at Digital Dealers Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is Founder and President of Interactive Marketing and Consulting Services, Gary May. Let's Brew! Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:https://www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.com www.m1-data.comwww.321ignition.comwww.purecars.com

Car Guy Coffee Podcast Live at Digital Dealer Interbrew Series feat. Venus Toro Arenas & Courtney PaschalWelcome to the Car Guy Coffee Podcast Live at Digital Dealer Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is both Venus Toro, CEO of Wyn Solutions and Courtney Paschal, Internet Sales Manager at Street Toyota. Let's Brew!Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.comwww.m1-data.comwww.321ignition.comwww.purecars.com

Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person's identity isn't brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands.  Additional resources mentioned in the interview: ● Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients ● It's Time to Dispel the Multicultural Media Scale Myth [Source: AdWeek] ● Black Media Is Being Hurt by Agency Blocklists [Source: AdAge]  ● Diverse-owned publishers say they're still educating advertisers about their audiences [Source:Marketing Brew]● Combating Corporate ‘Pinkwashing' During Pride Month With Mutual Aid [Source:Inequality.org] About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call At Helene Parker Consulting, we provide training and media buying.  Timestamp: 00:00:25 - www.jobsinadtech.com  00:01:35 - Leave us a review on iTunes  00:02:10 - Meet Iesha White 00:05:45 - How She Landed in Programmatic (super interesting story

It's Super Bowl week, which means it's time for a visit with PureCars chief operating officer and automotive advertising expert Lauren Donalson to discuss what to expect from the automotive commercials on Super Sunday. Plus, Donalson shares how dealers can parlay OEM ad momentum into their own marketing strategies, while also explaining the role of streaming and connected TV in today's advertising environment and much more.

In another episode of the Auto Remarketing Podcast originating from Used Car Week 2022, Stephane Ferri and Lauren Donalson of PureCars discussed the most interesting and successful dealership advertising campaigns they've seen this year. And the PureCars pair also gave a glimpse of the new solutions the company is set to launch in 2023.

Continuing our series of special episodes of the Auto Remarketing Podcasts featuring general sessions from this year's Auto Intel Summit — an added benefit for Cherokee Media Group Premium Members — a trio of industry leaders compare and contrast the direct and indirect auto financing models. The panel features Lou Loquasto of FIS, Scott McMahon of Equifax and Tarry Shebesta of PureCars.

Vroom is back. Carvana is joining the fun. Automakers are going full throttle, so to speak, with electric vehicles. Super Bowl Sunday will have a lot of action beyond the field and much-anticipated halftime show. Lauren Donalson of PureCars is here to talk about the automotive ad landscape for Super Bowl XLI, as well as opportunities for dealers to bring eyeballs to their websites.

Jeff Allen, who is vice president of customer experience at PureCars, joins the show to talk about the social media advertising landscape for auto dealers, digital retail trends and what's on his radar for 2022.

PureCars chief executive officer Jeremy Anspach is back on the show to talk about his new book, "Blind Spots: A Guide To Eliminating Today's Automotive Digital Media Waste." Plus, we talk about PureCars' recent acquisition of truPayments and what that means for the company.

Matt Tedesco is the National Program Manager for the BMW field team at Shift Digital. With a passion for emerging technologies, digital marketing, and sustainability, his team works with every BMW dealer in the U.S. on best practices for SEM, SEO, video marketing, and more.  Matt has been honing his skills in the automotive industry for the last 15 years, working at Cobalt, Epsilon, and PureCars. He has worked with nearly every OEM and hundreds of dealerships covering most of New England and the Greater New York area. Matt has a Bachelor's in political science and an MBA in Finance. Growing up, he was an All-American soccer player. In this episode… Based on the big changes the world has witnessed over the last year due to the COVID-19 pandemic, do dealerships know the percentage of car buyers that would be willing to buy an electric car without test driving it first? Can they predict the future of the industry as we move further to the online space? Digital retailing in the automotive industry is skyrocketing, which presents a big challenge to big and small names alike in the space. How do you overcome the hurdle? In a bid to drive sales, dealerships have to put systems in place that will help bring customers back into dealerships to view and test-drive electric cars.  Matt Tedesco, the National Program Manager for the BMW field team at Shift Digital, is Ilana Shabtay's guest in this week's episode of the InsideAuto Podcast. Together, they discuss the impact of electric cars in the automotive industry. Matt also talks about the biggest challenges the industry will face in the near future, maintaining electric cars, and BMW's latest innovations.

The daily updates on the impact of the 'chip' shortage has many people wondering what is really going on, not only in automobiles, but where else?Matt Copley with PureCars joins the In Wheel Time crew on this episode.  Coming from a team that works with OEMs, software developers, and otehr industry partners to serve the automotive industry, Matt is sharing his knowledge of the chip shortage.In our feature segment, Konrad has 'This Week In Auto History' and we have Automotive News Headlines.-----  -----  -----'In Wheel Time Car Talk' audio podcast can be heard each weekday on most providers:Apple Podcasts,   Pandora Podcast, Amazon Music Podcast, Spotify,   Google Podcasts,   Overcast,   Amazon Music,   Stitcher,   iHeart Radio,   Pandora,    TuneIn + Alexa,   Podcast Addict,   Castro,   Castbox and more on your mobile device.-----  -----  -----In Wheel Time is a live broadcast every Saturday from 8:00a-11aCT streaming video to YouTube, Facebook, Twitch, and InWheelTime.com.-----  ------  ------Want more In Wheel Time in real time? Follow InWheelTime.com for the latest updates!Twitter: https://twitter.com/InWheelTimeInstagram: https://www.instagram.com/inwheeltime/Facebook: https://www.facebook.com/InWheelTime/YouTube:  https://www.YouTube.com/InWheelTimeTags: In Wheel Timeautomotivecar talk showcar talkLive car talk show

Whenever you hear someone say "email marketing is dead" think again. Erik Huberman, founder of Hawke Media explains that email marketing open rates have remained the same for the last several years at an average of 15%. Contrast those numbers to your current ad performance, and there is a chance that your emails have a higher chance of being opened and read. That's only half the battle, however. It's one thing to have people open your emails, it's another to make sure the quality and messaging align with your overall marketing strategy. That's where many dealers fall short. Email is another avenue to blast promotional messages rather than a place to keep the conversation with customers open; to build relationships of trust.Does email marketing still work? Listen to what Erik Huberman has to say.Access the full show notes, timestamps, resources, and more at http://thedealerplaybook.com/erik-huberman Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com! Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo PureCarsSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Whenever you hear someone say "email marketing is dead" think again. Erik Huberman, founder of Hawke Media explains that email marketing open rates have remained the same for the last several years at an average of 15%. Contrast those numbers to your current ad performance, and there is a chance that your emails have a higher chance of being opened and read. That's only half the battle, however. It's one thing to have people open your emails, it's another to make sure the quality and messaging align with your overall marketing strategy. That's where many dealers fall short. Email is another avenue to blast promotional messages rather than a place to keep the conversation with customers open; to build relationships of trust. Does email marketing still work? Listen to what Erik Huberman has to say. Access the full show notes, timestamps, resources, and more at http://thedealerplaybook.com/erik-huberman Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com! Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo PureCars Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Erik Huberman is the founder of Hawk Media, the fastest growing marketing agency in the United States. He shares the ins and outs of what dealerships should consider when developing a strategic marketing plan. The retail auto industry has glorified marketing like it's the Savior to all business challenges. From websites and SEO to email and content marketing, there has always been a solution or provider that professes the solution.  Marketing is more about human connection, and conveying the right messages at the right time in the buyer's journey. The tools available are just that; tools. Topics from this episode:2:49 - What has been your journey like starting Hawke Media?6:08 - If you want to grow a business - you need to be a good person and understand the importance of service.9:10 - Marketing experts are setting businesses to fail to scale their businesses.12:13 - What tools do I already have in my disposal I can use to it's fullest potential?13:40 - Filtering qualified leads over trying to sell to anyone.16:20 - Mistakes businesses make when it comes to email marketing.17:55 - Finding friction points in your sales process.19:45 - Process to support buyers who will never purchase a vehicle online.22:01 - How do you navigate everything you could do to grow your business to the things you actually should do?24:28 - What leaders should focus on that can directly impact the business growth?PureCarsSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Erik Huberman is the founder of Hawk Media, the fastest growing marketing agency in the United States. He shares the ins and outs of what dealerships should consider when developing a strategic marketing plan. The retail auto industry has glorified marketing like it's the Savior to all business challenges. From websites and SEO to email and content marketing, there has always been a solution or provider that professes the solution. Marketing is more about human connection, and conveying the right messages at the right time in the buyer's journey. The tools available are just that; tools. Topics from this episode: 2:49 - What has been your journey like starting Hawke Media? 6:08 - If you want to grow a business - you need to be a good person and understand the importance of service. 9:10 - Marketing experts are setting businesses to fail to scale their businesses. 12:13 - What tools do I already have in my disposal I can use to it's fullest potential? 13:40 - Filtering qualified leads over trying to sell to anyone. 16:20 - Mistakes businesses make when it comes to email marketing. 17:55 - Finding friction points in your sales process. 19:45 - Process to support buyers who will never purchase a vehicle online. 22:01 - How do you navigate everything you could do to grow your business to the things you actually should do? 24:28 - What leaders should focus on that can directly impact the business growth? PureCars Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Get the social media cheat sheet here: https://www.thedealerplaybook.com/melanie-borden Selling more cars comes from building relationships, not talking about how you sell cars.It can be easy for car sales professionals or service consultants to only talk about what they do for a living.Melanie Borden shares that the best way to sell cars is to focus on building the relationship first. Social media is one of the best tools to make that happen these days. Once you have an understanding of who your customers are and where they shop, it is easier to get to know them and speak about topics they care about.Doing this will remove the default action of only posting about what you do for a living.PureCars Support the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Get the social media cheat sheet here: https://www.thedealerplaybook.com/melanie-borden Selling more cars comes from building relationships, not talking about how you sell cars. It can be easy for car sales professionals or service consultants to only talk about what they do for a living. Melanie Borden shares that the best way to sell cars is to focus on building the relationship first. Social media is one of the best tools to make that happen these days. Once you have an understanding of who your customers are and where they shop, it is easier to get to know them and speak about topics they care about. Doing this will remove the default action of only posting about what you do for a living. PureCars Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Melanie Borden, VP of marketing at Celebrity Motor Cars, shares her wisdom about getting better engagement on social media and growing your profiles in simple ways. Her social activity and rapid growth have helped her get the attention of multiple media outlets as a feature in articles both inside and outside the retail automotive vertical. Get the Social Media Cheat Sheet and discover how you can take your social media engagement to a whole new level: www.thedealerplaybook.com/melanie-borden PureCarsSupport the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Melanie Borden, VP of marketing at Celebrity Motor Cars, shares her wisdom about getting better engagement on social media and growing your profiles in simple ways. Her social activity and rapid growth have helped her get the attention of multiple media outlets as a feature in articles both inside and outside the retail automotive vertical. Get the Social Media Cheat Sheet and discover how you can take your social media engagement to a whole new level: www.thedealerplaybook.com/melanie-borden PureCarsSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Without the right content creation process and mindset, it would be easy to give up. Adley created video content for 8 1/2 years before people paid attention. She had some wins and losses along the way, but the compounding effect of creating content consistently is what has helped her win.Maybe you have a few videos under your belt and your looking for more video creation tips or a process that will scale, remember that you also need to keep focused on why you are creating content to begin with. Keeping focused will help you remain consistent even when you feel like nobody is watching or listening.PureCarsSupport the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Adley Stump (aka ADLEY TV) is best known for her fun-loving Facebook video content that generates over 180 million views per week. If you're on Facebook, chances are you've seen one of her videos. During this podcast episode, you'll learn more about how Adley got started producing videos and some tips to help you create more engaging video content. If there's one thing for sure, it's that Adley has the video creation process dialed-in at a scientific level. Topics from this episode:4:35 - Why did you even want to get started doing what you are doing now?7:28 - Going through the process of not knowing what is going to work.10:08 - See life as an experiment, keep trying new things and improve. 16:17 - Creating the “you are on of us” feeling.25:31 - How others can get started in content creation?PureCarsSupport the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Adley Stump (aka ADLEY TV) is best known for her fun-loving Facebook video content that generates over 180 million views per week. If you're on Facebook, chances are you've seen one of her videos. During this podcast episode, you'll learn more about how Adley got started producing videos and some tips to help you create more engaging video content. If there's one thing for sure, it's that Adley has the video creation process dialed-in at a scientific level. Topics from this episode:4:35 - Why did you even want to get started doing what you are doing now? 7:28 - Going through the process of not knowing what is going to work. 10:08 - See life as an experiment, keep trying new things and improve. 16:17 - Creating the “you are on of us” feeling. 25:31 - How others can get started in content creation? PureCarsSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Matthew Mottola, the author of The Human Cloud, shares his vision for the future of work. We discuss how the pandemic has accelerated performance or outcome-based work and how employers should focus on remote and independent workers to offset traditional employee costs. Matthew is a leading expert on the freelance economy, working with companies like Microsoft and Upwork to develop the Microsoft 365 freelance toolkit. His insights will help augment or supplement internal teams to expand their bandwidth and get more done efficiently. PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Matthew Mottola, the author of The Human Cloud, shares his vision for the future of work. We discuss how the pandemic has accelerated performance or outcome-based work and how employers should focus on remote and independent workers to offset traditional employee costs. Matthew is a leading expert on the freelance economy, working with companies like Microsoft and Upwork to develop the Microsoft 365 freelance toolkit. His insights will help augment or supplement internal teams to expand their bandwidth and get more done efficiently. PURECARS Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

What would happen if you had to pay your customer $100 every 10 minutes you go over a 45 minute vehicle delivery?In this minisode featuring Tony Whatley, we explore the idea of incentivizing customers as an accountability mechanism within the store. "I'd only shop at dealerships who did that!"What's the point? It's not DPB vs. Dealer - it's to help shift the thought process around how we can create better customer experiences. It's about exploring what it takes to create an experience that brings people closer, rather than farther away. It's about taking these ideas and exploring them through the context of your circumstances.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

What would happen if you had to pay your customer $100 every 10 minutes you go over a 45 minute vehicle delivery? In this minisode featuring Tony Whatley, we explore the idea of incentivizing customers as an accountability mechanism within the store. "I'd only shop at dealerships who did that!" What's the point? It's not DPB vs. Dealer - it's to help shift the thought process around how we can create better customer experiences. It's about exploring what it takes to create an experience that brings people closer, rather than farther away. It's about taking these ideas and exploring them through the context of your circumstances. PURECARS Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

Tony Whatley is a business mentor, speaker, best-selling author, and podcast host. He is best known as Co-Founder of LS1Tech, an online automotive community that grew into the largest of its kind, with over 300,000 registered members.In this episode, Tony shares his wisdom about what it takes to scale the dealership business and the steps you can follow to see tremendous results.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

Tony Whatley is a business mentor, speaker, best-selling author, and podcast host. He is best known as Co-Founder of LS1Tech, an online automotive community that grew into the largest of its kind, with over 300,000 registered members. In this episode, Tony shares his wisdom about what it takes to scale the dealership business and the steps you can follow to see tremendous results. PURECARS Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

David Wood shares five tips that will accelerate your growth and help you get focused results quickly. 1. Create clear annual goals- These are goals that you want to achieve within 12 months- Set a revenue target, time off, personal, family, spiritual{2. Refine your goals to 8 weeks- What can you achieve eight weeks from now that map to your annual goals?3. Refine your eight-week plan to 7 days- What objectives must be reached this week for you to accomplish the eight-week target?4. Book a CEO date with yourself- 20 minutes per week- Book it in your calendar- Celebrate your wins- Look at the eight-week goals and choose what you care about for seven days5. Wake up knowing what's most important- Set the alarm at the end of each day to ask yourself: If I only was allowed to do two things tomorrow, what would they be?- Are you willing to do those two things rather than getting scattered?- What will most push the needle?PURECARSSupport the show by checking out our sponsor over at www.purecars.com  They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

David Wood shares five tips that will accelerate your growth and help you get focused results quickly. 1. Create clear annual goals - These are goals that you want to achieve within 12 months - Set a revenue target, time off, personal, family, spiritual{ 2. Refine your goals to 8 weeks - What can you achieve eight weeks from now that map to your annual goals? 3. Refine your eight-week plan to 7 days - What objectives must be reached this week for you to accomplish the eight-week target? 4. Book a CEO date with yourself - 20 minutes per week - Book it in your calendar - Celebrate your wins - Look at the eight-week goals and choose what you care about for seven days 5. Wake up knowing what's most important - Set the alarm at the end of each day to ask yourself: If I only was allowed to do two things tomorrow, what would they be? - Are you willing to do those two things rather than getting scattered? - What will most push the needle? PURECARS Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

Lauren Donalson of PureCars joins the show to talk about how the advertising in Super Bowl LV on Sunday will look different for automotive. In addition to setting a different tone, look for a used-car player to make its grand entrance on the ad stage. (Episode was recorded Jan. 29, so some automaker info has been updated).

Over the last 20 years, David Wood has helped individuals and companies focus on what matters, get there faster, and be extraordinary. In this rapid-fire session, David explains five ways that your dealership can tackle your biggest challenges, get more focused, and stand out in the market as a clear leader.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

Over the last 20 years, David Wood has helped individuals and companies focus on what matters, get there faster, and be extraordinary. In this rapid-fire session, David explains five ways that your dealership can tackle your biggest challenges, get more focused, and stand out in the market as a clear leader. PURECARS Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

You can dramatically increase profitability for your dealership when you start thinking creatively about the value you offer your audience. Nir Bashan is a world-renowned creativity expert, and in this episode, he shares how you can position what you do in a way that makes your dealership more accessible to vehicle shoppers.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

You can dramatically increase profitability for your dealership when you start thinking creatively about the value you offer your audience. Nir Bashan is a world-renowned creativity expert, and in this episode, he shares how you can position what you do in a way that makes your dealership more accessible to vehicle shoppers. PURECARS Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals worldwide how to harness the power of creativity to improve profitability, increase sales, improve customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity. PURECARSSupport the show by checking out our sponsor over at www.purecars.com   They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals worldwide how to harness the power of creativity to improve profitability, increase sales, improve customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity. PURECARS Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

Data overload is killing the profitability of dealership marketing activities. The reason for that is simple. More data triggers our human instinct to rely on muscle memory and revert to the marketing activities for which we are most comfortable. Listen as Jeremy Anspach, CEO of PureCars, shares what you can do to avoid killing your marketing profitability and begin to advance your efforts through the channels that customers are using daily.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Data overload is killing the profitability of dealership marketing activities. The reason for that is simple. More data triggers our human instinct to rely on muscle memory and revert to the marketing activities for which we are most comfortable. Listen as Jeremy Anspach, CEO of PureCars, shares what you can do to avoid killing your marketing profitability and begin to advance your efforts through the channels that customers are using daily. PURECARS Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Jeremy Anspach, CEO of PureCars, shares how dealerships can create more profitable marketing strategies by eliminating blind spots. His wisdom about the car dealership and e-commerce run deep, and that's what led him to developing the PureCars platform - which shows dealers how to maximize profits from their marketing efforts. Most automotive agencies and dealers focus on decreasing the cost-per-click on their ads. In an e-commerce model, the big players do not set fixed budgets. They concentrate their money on getting the best return product by product. PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Jeremy Anspach, CEO of PureCars, shares how dealerships can create more profitable marketing strategies by eliminating blind spots. His wisdom about the car dealership and e-commerce run deep, and that's what led him to developing the PureCars platform - which shows dealers how to maximize profits from their marketing efforts. Most automotive agencies and dealers focus on decreasing the cost-per-click on their ads. In an e-commerce model, the big players do not set fixed budgets. They concentrate their money on getting the best return product by product. PURECARS Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

The pandemic forced businesses to innovate and discover new ways of helping customers. Guy Kawasaki shares his off-the-cuff advice about how dealerships can provide the best possible customer service amidst the digital retail conversation.

The pandemic forced businesses to innovate and discover new ways of helping customers. Guy Kawasaki shares his off-the-cuff advice about how dealerships can provide the best possible customer service amidst the digital retail conversation.

Guy Kawasaki was one of the Apple employees originally responsible for marketing their computer line in 1984 (Wikipedia.) Today, he's a Silicon Valley venture capitalist who has worked with some of the world's largest brands. And as it turns out, he's a major automotive enthusiast. In this episode, Guy and Michael talk about his recent car buying journey, which provides amazing insights into what a world-class marketer observes as they navigate the buying process. He also shares his wisdom about where the digital retail landscape is going and what dealers can focus on to remain relevant in the marketplace. For example, what would happen if Amazon purchased a company like Carvana? What would dealers do in that scenario? Tune in to find out. 

Guy Kawasaki was one of the Apple employees originally responsible for marketing their computer line in 1984 (Wikipedia.) Today, he's a Silicon Valley venture capitalist who has worked with some of the world's largest brands. And as it turns out, he's a major automotive enthusiast. In this episode, Guy and Michael talk about his recent car buying journey, which provides amazing insights into what a world-class marketer observes as they navigate the buying process. He also shares his wisdom about where the digital retail landscape is going and what dealers can focus on to remain relevant in the marketplace. For example, what would happen if Amazon purchased a company like Carvana? What would dealers do in that scenario? Tune in to find out.

Business leaders have the responsibility of setting the tone for healthy workplace environments, and that includes paying special attention to diversity and inclusion. Listen as Don Romano, CEO of Hyundai Canada shares his perspective on how to make your workplace more diverse and inclusive as a leader.Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Business leaders have the responsibility of setting the tone for healthy workplace environments, and that includes paying special attention to diversity and inclusion. Listen as Don Romano, CEO of Hyundai Canada shares his perspective on how to make your workplace more diverse and inclusive as a leader. Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Don Romano is the CEO of Hyundai Canada and shares his insights about how leaders can promote and encourage a car business's growth culture. He gives an inside look into how Hyundai Canada operates and provides advice about an opening for retail dealers to improve their operations. Heard something you like from this episode? Share it with your network! Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/don-romanoHave questions, comments, or feedback? Dr op us a line at michael@thedealerplaybook.com!Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo Support the show by checking out our sponsor over at www.purecars.comThey provide p owerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Don Romano is the CEO of Hyundai Canada and shares his insights about how leaders can promote and encourage a car business's growth culture. He gives an inside look into how Hyundai Canada operates and provides advice about an opening for retail dealers to improve their operations. Heard something you like from this episode? Share it with your network! Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/don-romanoHave questions, comments, or feedback? Dr op us a line at michael@thedealerplaybook.com!Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo Support the show by checking out our sponsor over at www.purecars.comThey provide p owerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Used-car inventory can be scarce for car dealers these days. PureCars chief executive officer Jeremy Anspach joins the show to discuss alternative routes dealers are taking to find used cars, including mining their existing customer base.

Senior Editor Joe Overby catches up with PureCars chief executive Jeremy Anspach to talk about automotive advertising during the pandemic, the various channels advertisers are using, manufacturing shutdowns, the turnaround in used cars and more.

Joe talks with PureCars chief executive officer Sam Mylrea about the company's rollout in Canada, its inclusion on the Inc. 5000 list, his thoughts on the mobility space and more.

Alex Horvath of PureCars talks about strategies to make the best use of mobile technology when it comes to online shopping and social media at your dealership.

Alex Horvath of PureCars talks about strategies to make the best use of mobile technology when it comes to online shopping and social media at your dealership.

Jeremy Anspach of PureCars returns to discuss the changing role of video in automotive marketing.

Jeremy Anspach of PureCars returns to discuss the changing role of video in automotive marketing.

Larry Barditch of PureCars discusses how to get consumers the right information to win their online interest for your dealership.

Larry Barditch of PureCars discusses how to get consumers the right information to win their online interest for your dealership.