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We had the pleasure of hosting Raj Goodman Anand, Founder & CEO of Goodman Lantern and AI First Mindset, investor, author, and a leading voice in AI and content marketing. A true innovator who is empowering businesses and breaking barriers for women in tech across the globe. In this episode, we captured his journey of building impactful ventures, driving inclusion, and shaping the future with AI. Get Inspired, Be a Doer.
SEO and Content Crafted for Telecoms, ClimbCode Podcast, SEO-optimized content ready for use within the TEM industry, aiding businesses in improving their online visibility and lead generation @Doug Green Everyone reading these words has likely experienced the session at the conference, labeled Marcom Track, SEO. The advice offered is vital and helpful. But implementation is often a struggle. Many people in our market might have also invested in resources to improve SEO, only to discover that many offerings lack the specialization for carriers. Content creation is especially challenging for many organizations. In this podcast, we learn about ClimbCode, that aims to close that gap. Earlier this month, ClimbCode launched a new e-commerce platform, tailored for the Telecom content creation sector. “This platform provides SEO-optimized content ready for use within the TEM industry, aiding businesses in improving their online visibility and lead generation.” “We help create that content at scale. The content we produce is unique to the customer, so we never create, sell the same content again. And we make sure that the content that is created to help you brand, is based on something which is very thoughtful and meaningful for the end customer, so they learn something from the content. It's unique to you and it's got a unique placement for you. When people search for keywords on search engines, they find your site where this content is going to be placed eventually. So, we help you bring up your website via the search engines,” says Raj Goodman Anand, CEO of ClimbCode. Visit climbcode.com
Unlock the secrets to skyrocketing SEO rankings and master the art of content marketing with our special guest, Raj Goodman Anand from Goodman Lantern. He walks us through a fascinating case study where his team ingeniously amplified a storage business's online presence, sans a physical address, through hundreds of tailored location-specific pages. The result? A surge in organic traffic and a spike in conversion rates—proof that smart, targeted content isn't just buzz; it's business. As the conversation shifts gears, we wade into the buzzing current of AI's role in content creation. Yes, AI tools like Chat GPT are reshaping the content landscape, but we'll tell you why they can't replace the irreplaceable—human creativity. We discuss the dance between AI and authentic storytelling, essential in winning over both the sophisticated algorithms of search engines and the hearts of real people. With search engines evolving to mimic human conversation, our discussion turns to the seismic shifts in SEO strategies and the pivotal balance between technology and the human touch. So, tune in and equip yourself with the knowledge to navigate the ever-changing tides of content creation and SEO.
Raj Goodman Anand“Pursued a PhD in AI turned entrepreneur; founded, raised capital & led a B2B content writing & marketing tech startup to acquisition.”Raj Goodman Anand is the founder of Goodman Lantern, a team of content creators that help businesses boost their conversion rates.Goodman Lantern strongly believes in gender equality and women's economic empowerment. So much so that 80% of our existing team are women.An engineer by profession. He pursued a PhD in AI before leaving to launch his first start-up. He has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of €45m. Raj has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.The Doctor offers a complimentary website analysis, or a custom software open door session with Amplifi Labs: mick.smith@amplifilabs.com.Burning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubehttps://www.linkedin.com/in/gmicksmith/
Episode 8: In this episode of Prodcircle, we dive deep into the power of storytelling, creating exceptional content, and the importance of personal branding with the founder of Goodman Lantern, Raj Goodman Anand. Raj Goodman Anand, founder of Goodman Lantern, a content marketing agency dedicated to helping businesses grow by leveraging the power of content creation. With a background in engineering, Raj has founded three startups, raised capital, and taken one venture from inception to acquisition. His experience spans not only startups but also large and mid-sized organizations. He has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). Raj is also passionate about promoting gender equality and women's economic empowerment, with more than 80% of Goodman Lantern's team being women.A few top moments that really resonated with me were when we discussed "storytelling, worthless ideas and the power of execution." We explored how stories have the ability to inspire and motivate us, and how they play a crucial role in the success of epic tales. As young entrepreneurs, it's important for us to hear stories that can guide us on our journey and help us avoid the misconception of nonstop work. Throughout the episode, we also explored various chapters, covering topics such as the future of computational power, the importance of execution in cloning businesses, financial focus for founders, empowerment and mission-driven work, gender equality, and skill-based pay. Each chapter provided valuable insights and perspectives that can help us navigate the ever-changing landscape of entrepreneurship.Lastly, we dived into the power of personal branding and how great stories shape successful leaders. While some leaders prefer to focus on the brand of their company, we discussed how personal branding, when done correctly, can make a real impact. Building a personal brand requires a great story that resonates with our audience, and it's no easy task. We also touched on the art of great storytelling and what it entails.Overall, this episode was packed with valuable insights and practical advice for young entrepreneurs like us. It reminded us of the power of stories, the importance of creating exceptional content, and the potential impact of personal branding. Enjoy :)
Imagine a world where AI helps you create content that keeps your audience coming back for more. Join us as we talk with Raj Goodman Anand, founder and CEO of Goodman Lantern, about the power of AI in content creation and the various tools available to entrepreneurs like ChatGPT and mid-journey. We tackle the challenge of standing out in a world where everyone is using AI to create content, and discuss the importance of narrowing down your content to make it easier to consume. Learn how to harness the power of AI for automation and insight in your own content strategy.In the second half of the episode, we take a deep dive into creating human-centric content with the help of AI. Raj shares his experiences as an entrepreneur and how he's getting his business, Goodman Lantan, noticed in a competitive market. Discover why Google ranks human-centric content higher than AI-generated content and the power of having a mission behind your company. Don't miss this opportunity to learn about the impact of delegation and elevation on your business and revolutionize your content creation strategy with AI! Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.
Raj Goodman Anand joins the podcast this week to tell his story, discuss the past and future of content marketing, expound upon the future roll of AI in writing content, and share his passion for helping advance the roll of women in a male-dominated field. Raj has 16 years of experience in B-2-B digital marketing, he's the founder of Goodman Lantern, an award-winning content marketing agency that helps businesses sell better and grow faster. He's a serial entrepreneur, an accomplished angel investor, and he also holds a masters degree in artificial intelligence focused on research in adaptive behavior and intelligent systems. Watch this episode on YouTube: https://youtu.be/-1Tolxb2rS8 Listen & subscribe to We've Got a Problem wherever you get your podcasts— https://link.chtbl.com/problempodcast Learn more about Raj: https://goodmanlantern.com/ https://twitter.com/rajanand?lang=en https://www.linkedin.com/in/rajanand/ I'm hungry for feedback! Let me know what you'd like to hear more about by connecting with me on Instagram at https://www.instagram.com/gotaproblempodcast/, by leaving a review on iTunes, or by leaving a comment below!
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Goodman Lantern, Raj Goodman Anand.Content marketing has been around for decades, but with the advent of AI, there have been significant changes in the industry. Raj Goodman Anand, the founder and CEO of Goodman Lantern, a content marketing company, shares his insights on content marketing trends and strategies. According to Raj, understanding the target market and where they hang out is crucial in creating an effective content marketing strategy. He also suggests having a marketing mix and a forte, such as inbound marketing through SEO, to drive leads. However, capturing potential customers who consume content but do not take action can be challenging. Raj advises identifying where customers are getting stuck in the funnel and bringing them to the next stage to increase conversion rates. He also emphasizes the flywheel effect, where satisfied customers can bring in more business through referrals. What sets Goodman Lantern apart from other content agencies is their apparent mission to empower women in technology and marketing, leading to a team of 80% women. Additionally, having a clear vision for the future, such as going public as a company, has helped to align everyone in the same direction. Raj believes in a long-term strategy rather than quick short-term wins when generating leads through content marketing. Education and thought leadership content is essential for companies selling big-ticket items. About Raj Goodman Anand: Raj fervently advocates for gender equality and women's economic empowerment in the tech industry, with 80% of his team being women. An accomplished engineer and entrepreneur, he's successfully launched three startups, including one acquired venture that generated over £45m in revenue. Beyond startups, Raj's influence extends to large and mid-sized organizations where he's spearheaded new product launches. Honored as BusinessWeek's Europe's Young Entrepreneur (2007) and one of Revolution Magazine's 50 Most Influential People in Digital (2009), Raj is a respected speaker and thought leader. His insights have been shared at prestigious institutions and covered by leading media outlets.About Goodmaan Lantern: Goodman Lantern is a renowned content marketing agency offering comprehensive services from content writing, strategy, and design to motion graphic videos and SEO. Serving clients across five continents, this fast-growing agency assists businesses in establishing industry leadership through compelling storytelling that builds audience trust and drives growth. Goodman Lantern stands out for its commitment to gender equality in tech and marketing, with women making up 90% of its team. This company's Big Hairy Audacious Goal (BHAG) aims to create consistent, reliable, and equitable income opportunities for women in these sectors, aspiring to bring about global change.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Goodman Lantern website at https://goodmanlantern.com/Check out Goodman Lantern on Linkedin at https://www.linkedin.com/company/goodman-lantern/Check out Raj Goodman Anand on LinkedIn at
Raj Goodman Anand is the founder of Goodman Lantern, a team of content creators that help businesses boost their conversion rates. At Goodman Lantern we strongly believe in gender equality and women's economic empowerment. So much so that 90% of our existing team are women. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organizations, working on launching startups or new products within them. Products he has built have made companies an income in excess of €45m. Raj has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. About Goodman Lantern Goodman Lantern provides content that helps our customers boost their conversion rates. Our writing team consists of native English speakers with highly sought-after skill sets. Our team members specialize in marketing, branding, SEO, and social media. We help our clients establish a recognizable brand and develop content that will influence their audience, resulting in sales, and creating brand awareness. To combat the existing economic disparity between men and women, Goodman Lantern is committed to creating more opportunities for women within the technology and marketing sectors. Social media: https://www.linkedin.com/in/rajanand/ https://twitter.com/RajAnand Website: http://goodmanlantern.com/ http://humanify.ai/ Don't forget to download my FREE infograph on the 6 steps to a perfect LinkedIn profile here: https://networkacademy.kartra.com/page/OptimizeLinkedin?fbclid=IwAR12B9sfyv5r0zqM0vnG0dCSew15jXcT7gjQW-zoYM1o_lAfXu4dquZu0p4
https://patreon.com/alexwilliamns (Support the Show) https://www.podchaser.com/podcasts/broken-bulbs-1416869 (Leave a review for Broken Bulbs!) Today, Raj Goodman Anand joins us, again! BROKEN BULBS: https://www.podchaser.com/podcasts/broken-bulbs-1416869 (Leave a Review) https://mechoradio.com/brokenbulbs (Website) https://www.instagram.com/brokenbulbspod (Instagram) https://twitter.com/brokenbulbspod (Twitter) https://patreon.com/alexwilliamns (Patreon) RAJ GOODMAN ANAND (GUEST): https://goodmanlantern.com/ (Goodman Lantern) https://www.linkedin.com/in/rajanand/ (LinkedIn) ALEX WILLIAMNS (HOST): https://www.alexwilliamns.com/ (Website) https://twitter.com/alexwilliamns (Twitter) https://instagram.com/alexwilliamns (Instagram) https://www.youtube.com/alexwilliamns (YouTube) https://www.patreon.com/alexwilliamns (Patreon) CREDITS: Host: https://www.alexwilliamns.com/ (Alex Williamns) Guest: Raj Goodman Anand Music: https://artlist.io/artist/1075/brian-claxton (Brian Claxton) & https://artlist.io/artist/709/wesly-thomas?search=wesly-thoma (Wesly Thomas) Cover Art: https://www.redbubble.com/people/MadeByBKG/shop?fbclid=IwAR3H8YSNm8_zHMv5veeDY8hJxfoBXm73tRpDrM_jIxYSTgX_OHJsPq-ARuQ (Bethany Gustafson) Broken Bulbs is produced by MeCHo Radio. And we are, of course, a proud member of the Createvine.
Who is Raj?Raj runs Goodman Lantern specialising in creating content that helps businesses to sell better and grow faster. They help clients create strong brands by establishing them as thought leaders in their industries. This enables them to build trust with prospects and steadily scales their businesses through content that converts.Key Takeaways1. You must have a very well defined content strategy, if you have $10 to spend on content, spend $5 on strategy2. Don't write content for the bots, don't create content for the algorithm, don't like content for the AI, write stuff, which is genuinely helpful for your target customer.3. Delegation can change your lifeValuable Free Resource or ActionThe resources page at http://goodmanlantern.com/A video version of this podcast is available on YouTube : Linkedin : https://www.linkedin.com/posts/stuartwebb_at-goodman-lantern-we-specialise-in-creating-activity-6894300367291514880-3iZI_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1pageIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way2. Join The Complete Approach Facebook Group : https://TCA.fyi/fb Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-SoarIf you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.4. Work with me privatelyIf you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall tell me about your business and what you'd like to work on together, and I'll get you all the details.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDScontent, content strategy, delegate, raj, customers, spend, write, person, number, website, great, question, create, google, grow, tca, mailing lists, very fast growing, coffee, listeningSPEAKERSStuart Webb, Raj Goodman AnandStuart Webb Hi, and welcome back to it's not rocket science five questions over coffee. Not coffee today for me, I've already had more than enough coffee this today, so I'm just got some water with me Raj is with me Raj Goodman inand is here, Raj runs Goodman lantern specialist in creating content to help businesses sell better and grow faster by creating a really strong brand and establish them as thought leaders in their industries. I think it's gonna be really fascinating discussion, really looking forward to spend some time with you today. Right? Welcome to the five questions over coffee.Raj Goodman Anand Thank you, Stuart, I'm assuming having coffee either, but the water it is and thank you for having me, it's a real pleasure to get to see you and have a chat with you have a virtual water with you? No problem. SoStuart Webb let's start with the the ideal client, right that the person that's got the problem that you you try to help.Raj Goodman Anand Yeah, so our our ideal customer tends to be somebody who is typically very fast growing company, potentially just going going public very soon, or have raised a lot of cash recently, and want to scale up their the content actions, so maybe they want to grow their SEO as the ranking on Google and Bing cetera, Cetera, or they're looking to kind of tell their story in a better way. So a better content strategy to get the word out there in the form of, you know, blogs, website content, white papers, videos, podcasts, whatever that might be. And they come to us to really help them with their corn, the content strategy, the voice, and how to grow their ranking potentially on Google as well put, for example,Stuart Webb so what are the things they've done before you get involved? Whether the the the mistakes, if you like, that they've done when they've tried to do this for themselves without your help?Raj Goodman Anand Well, you know, it's, it's bizarre, you often think that companies are doing you know, 50 million to 10 billion in revenue have got all sorted out, right. But the reality is, it's far from where they want to be. So that they you know, typically when they come to us, they feel that the content is not resonating with the customers that there is a mismatch of misalignment with their content strategy and where they are currently, the competitors are growing very fast on Google, for instance, or their, the brand is not strong enough in on overall on digital and, you know, in person space, they need some help to really place the brand properly, and equally, also get them easily searchable on in different ways, whether it's LinkedIn, whether it is you know, Google as I mentioned before this Twitter, they want to be found quickly so they can actually convert customers faster, because this is a time when they're growing super fast, and they want to capture more audiences and you know, go ahead of the competition,Stuart Webb and one of the sorts of things you help them to doRaj Goodman Anand so first thing we do is to have a very well defined content strategy. The strategy comes first is to really understand the tone the audience the competitors to really understand where is that they will be placed in the competitive landscape landscape as well. That's number one. Number two is to figure out what are the objectives for them say they work with us for next two, three years? Where do they want to be placed that and what how can we help them to achieve that number two, after the these two Saturday part is to actually create content to help them reach their so might be in the form as I mentioned, before, you know, ebooks, white papers or videos or website content, we will actually help them create these things right from the planning, you deciding on the content styles, write the content, and then help them with distribution, that's number three, to really help them to distribute their content to to the press for example, on arm, put them out down on the website, for instance, if that's what they want to do at the rebound the site itself or to put out there on YouTube or the other distribution channels as well so we can actually help them do all three parts of them as they content partner.Stuart Webb It's good stuff so So Roger, I guess you've got A lot of experience you'd like to sort of, you know, pass on to some of the audience listening today, many of whom are probably thinking about some of that stuff. Where can they I'm going to show now the, the website, Is there stuff on your website that you can point to to give people sort of a leg up on some of that stuff that need to be thinking about now about their content strategy?Raj Goodman Anand Absolutely. So if you go to our website, look at the resources, we actually give out a lot of free stuff out that to talk to you about, or think of strategy in the first place, like strategy is a very important part. If you have $10, to spend, I say spend the first $5 on strategy, get that part, right? Don't just jump right into it. And such, you know, write content or write blog posts are going to help you book books on a Saturday first, as the person you do is some really interesting guide there about content strategy. And how do you think about content strategy? banality? SEO strategy? How do you plan these things? Step by step, it's for free. You don't have to give your email address, either it's all that on a webpage, go there, click on it and check it out.Stuart Webb Brilliant love that sort of stuff. Is there a particular book or or a programme or concept that's really inspired, he writes that you think is worth giving us a tip to the audience listening today?Raj Goodman Anand Well, a lot of different things on this. I don't know who said this thing. But this is one thing to mention. Don't write content for the bots don't create content for for the algorithm don't like content for the for the AI, write stuff, which is genuinely helpful for your target customer. That's the number one way to rank better. Number one way to build great content to bite for real people, real customers thought the bloody pain. And if you do that properly, you will get a tonne of customers, I promise you I loveStuart Webb I love that road. Because I think too often we forget that they're actually human beings at the at the other side of the screen, don't worry, we forget that they're there and ready to read stuff, we sort of you know, think well, this will rank higher, but actually, unless you get somebody who clicks on it looks at it and actually takes action. You could be shouting into a void. I think that's a brilliant tip. Thanks so much for that one. So, I mean, you must be sitting there at the moment thinking to yourself, you know, there's one question that I'm really wishing he would ask me. And so now's the opportunity for me to stop asking you silly questions and get you to ask a good question. And then give us the answer of what was that one killer question that you think I should have asked you?Raj Goodman Anand So I think the question, which I'm gonna ask, if Raj was my sort of guests on the show, that's the one is that? What is the one single thing which watch dead? will change his life for the better as a business person, business owner, marketing manager, Content Manager, whatever that is more than might be? That's the question. And the and the answer is delegation. Loves is the number one thing, which is G knife completely, it is to be a time it should run like a headless chicken all the time, like literally just doing everything on my own. But the day I changed my mindset to bring in great people in your team, and delegate them hard, challenging opportunities to deliver to, that's when things change doesn't penny dropped for me personally, and it's changed my life, change my business. And as I was saying, earlier, I came in a bit. I've been a couple of minutes late and never leave any meeting. But it's because things are really busy right now. And it's only happened because there's so much on thanks to the hard work my team puts in and if them that's helped me get where I am. So thank you team for listening right now.Stuart Webb Yeah, no, I love that tip. Right? That's a really good one. I think it's a run that so often I say, too many business owners, entrepreneurs think to themselves, they want to follow the path of least assistance don't leave, they really do because they think it's going to be so hard to delegate that because only I can do it. And yet once you've done it, once it's done once and it's done, right. You never have to do it again. And in actual fact, you may find that somebody in your team is actually better at it than you and they're the people you should be relying on anyway. So absolutely delegate I love that word. Roger really do look. Right. It's been a great pleasure having you on I really appreciate you spending a few minutes with us. Thank you so much for the tips on where to go and get some of those really great resources as well. I know I'm going to be sort of diving into that immediately after this. Listen, everyone. Look, if you would like to get onto our mailing lists so that you hear about great people like Raj, coming on and talking to us about these hugely enormous chips and things like that, go to the website below etc. dot FYI, forward slash subscribe. So that's just a short TCA dot FYI, forward slash subscribe, get onto the to the list and allow us to highlight your stuff to people and such like, and please rate and subscribe to the podcast because we get such a lot of value out of the people that come on. Right. I really appreciate you spending a few minutes with us this afternoon. I know you're absolutely pushed around. You got so much to do this afternoon. So I really appreciate it. Thank you so much for spending some time and I wish you all the best with government with good momentum because I think you've got some great stuff we're going to really enjoy watching and getting on to those resources laterRaj Goodman Anand on. Thank you, sir, for the opportunity and good to be on no problem at all. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe
Want the best wisdom from 5+ hours of interviews in 30 minutes? That's exactly what we're doing in today's episode! We pulled 5 clips from past episodes that highlight incredible wisdom… and created an entire episode out of it! You'll get wisdom from: - A 3x best selling author who shows entrepreneurs how to become the go-to authority in their market by writing, launching and profiting with a best selling book - A 3x startup founder and current CEO of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster - A fractional CFO known for her ability to find money that may be hiding in plain sight in your business - One of the founders of Roofsimple, who grew it from $600K → $10M… in just 4½ years - The author of How To Be A Productivity Ninja, which has sold 100,000+ copies AND… All of this is done in 21 minutes & 53 seconds! Enjoy! - Guests highlighted in this episode include: #48: From $100M/yr In Real Estate Transactions… To Crashing… To Impacting Millions & Helping 1,000+ People Become Best Selling Authors w/ Rob Kosberg https://7figuremillennials.com/podcast/rob-kosberg/ #13: Hen Parties, Building a World Class Remote Team, & Creating An Incredible Customer Experience w/ Raj Goodman Anand https://7figuremillennials.com/podcast/raj-goodman-anand/ #23: How To Increase Your Bottom Line By 15% By Finding Money Hiding In Your Business w/ Patty “The Money Finder” Lawrence https://7figuremillennials.com/podcast/patty-lawrence/ #24: How RoofSimple Grew From $600K → $10M in 4.5 yrs By “Playing With Friction”, Focusing on Simplicity, & Leveraging “Review Velocity” w/ Mark McShurley https://7figuremillennials.com/podcast/mark-mcshurley/ #30: Escaping From An ANGRY Ugandan Silverback Gorilla, How To Boost YOUR Decision-Making Power By 26%, & Becoming A Productivity Ninja w/ Graham Allcott https://7figuremillennials.com/podcast/graham-allcott/
Achieve with Me is aimed towards ambitious women who are keen to get ahead at work and want the confidence to achieve that next promotion! Today I welcome Raj Goodman Anand to the podcast to discuss his passion for empowering women. Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. Goodman Lantern strongly believe in gender equality and women's economic empowerment. So much so that 80% of their existing team are women. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of €45m. Raj has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. This episode is so inspiring and I really hope you enjoy the topics we discuss. To learn more about Raj's amazing company culture check out their site: https://goodmanlantern.com/ or connect with him on Linkedin. For more information on my group coaching program for corporate, check out this link!
Having founded three businesses and successfully sold one, Raj Goodman Anand knows how to build sales momentum. He now runs a content-marketing shop where he teaches other business owners how to achieve sustainable growth. In this episode, you'll learn how content marketing can be applied across multiple channels to propel your business's growth. Raj will share his expertise on when to delegate, what to automate, and how to make sure you're working "on" your business, not just "in" it. Marketing tactics discussed in this episode include:Content marketingScaling marketing SEO
Raj Goodman Anand is the CEO and Founder of Goodman Lantern shares how written content can skyrocket your business. Goodman Lantern is a one stop shop for your written content needs and is staffed with a team of talented writers who have expertise in various different niches. No matter what type of content you need, Goodman Lantern delivers engaging writing that's engineered to help boost conversion rates for its customers with the power of written content.Join us as Raj shares about the difference between good content and advertisements, the different segments of the sales funnel and how you should approach it, and how to ensure that your content is resistant against Google's algorithm changes. Resources:https://goodmanlantern.com/ - Check out Goodman Lantern and work with Raj! Actionable Take-aways:1. While advertisements are great for immediate attention, advertisements only work as long as you are paying for them, the moment you stop paying for them, the attention drops off. Good written content in contrast is a gift that keeps giving which can skyrocket your business in the long run. It is therefore important to have a long term branding strategy that incorporates both advertisements and written content. 2. Content writing should be approached in the form of a funnel. The top funnel is content which you create to attract people to your engine, product or service and is very high level with a focus on creating awareness about the industry in general. The middle of the funnel is about educating people about your service or product and why people should choose your company. The bottom of the funnel is about converting people into a paying customer. Don't skip the top and middle funnel as it will result in lower conversion rates at the bottom of the funnel 3. When writing content, make sure that it is content that is written to resonate with a human being. It should not be written for robots and spiders that are trawling the internet. This has the benefit of preventing your content from being. This reduces vulnerability that may arise from Google's algorithm changes.
In this episode, Flavilla is joined by Raj Goodman Anand. They discuss how to create great content your audience craves for while developing your brand voice.Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing and software development services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £55m. Raj has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.To connect with Raj CLICK HERETo visit Goodman Lantern's website, CLICK HEREJoin Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about 3 Colours Rule Agency, CLICK HERE
“Let us try to give other people opportunities and chances to shine and to be the best version of themselves.” Raj Goodman Anand Often we get caught up in the endless pursuit of things and forget to look around for the opportunities to touch people's lives and make a difference. By being more thoughtful, we get to slow down and deliberately look out for ways in which we can contribute towards making life better for another person. This is according to our guest today, Raj Goodman Anand, whose realization of the need to make a difference led him to a passion of creating self and career development opportunities for women around the world. Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three start-ups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within start-ups but also with large and mid-sized organizations, working on launching start-ups or new products within them. Products he has built have made companies an income in excess of £45m. Raj has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. In today's episode, Raj will talk about his journey and the events that led him to what he does today which is providing opportunities for women to grow and flourish and the freedom of working remotely. Listen in! Social media handles: https://www.linkedin.com/in/rajanand/ https://www.linkedin.com/in/rajanand/ I am a father and a husband and we love traveling as a family and I'm currently traveling from London and currently in Bangkok. [3:12] I talk about travel first was because in all my life, I worked pretty hard to get where I am and for a purpose which for me one is personal and another is to give back to the world. [3:58] I worked incredibly hard at university and got into engineering and then AI and later got into marketing. [4:10] After eight years of working really hard, I realized that I was taking 320 flights per year for the companies I was working for and it was just painful. [4:20] I thought that it will be really good to actually live in a way where I choose my terms and the thought about remote working came up. [4:43] I started a company eight years back now to kind of focus on helping people in business to content writing. [4:50] I challenged the world I live in and decided to set a company where I can work from anywhere in the world. [5:01] Goodman lantem, is my company has been remote from day one and all our team members are all remote and have the freedom to work on what they are good at. [5:09] It is about bringing team members who have the same passion as you do and I'm a big believer of having that sort of same passion and the same core values. [6:42] When I hire people, I hire them on basis off the values as much as I hire them on basis on their skills. [7:02] Before Goodman Lanten, I was all about making money but somewhere, I felt that I'm missing out the human element. [7:13] I started to do some soul searching and saying, what can I actually contribute to this world and to the community I belong to. [7:34] I have seen several times that women who much smarter than I am not make it to the top because they weren't given the right representation. [7:41] I thought that I should make it my mission to help women in a particular way and for the last seven, eight years we have hired a lot of women in a company in our departments. [8:18] This is an opportunity for them to work on awesome projects at their comfort and really be inspired to grow themselves and the family as well. [8:45] Some countries such as South Africa has the largest statistics on women-based violence in the world meaning it is not safe for women to go out. [9:22] We're trying to do what we can from outside to make them safe and earn a good living. [9:38] As company, we are really focused not only in what we bring to the world, but also to our clients so we only work for subscription-based customers. [10:12] Most of our customers are B2B and what we do for them is to create content to help them tell their story as well as rank higher on search engines. [10:38] The other side of story is we bring in women into our company and we train them in the space of software service so that they can then start working with these awesome companies. [10:59] We're growing really fast and we are getting a lot of new projects and so we need a lot of people on board. [13:11] Commercial break [13:39] Prior to writing content for an organization or individuals, there is a lot of effort, which goes behind it which includes thinking about the mission, the vision, the values and the tone. [15:48] Content is only good if it hits multiple points, which tick marks different things for you as a company, your audience, and the SEO part as well. [16:36] Planning is super important but people forget that planning step and jump right into execution. [16:46] Most customers today we target at least are ones who have a team and bringing in 10 to 500 million in revenues and so they know what they're doing but they need to scale up. [18:14] This is because scaling up is not easy and needs team members who have the right skills and who understand that the company's vision, mission and core values. [18:40] When we come in, we help our clients scale up their art in production in all areas. [18:54] It's important to build a business to earn income but let us try to focus on the greater good and give other people opportunities and chances to shine to be the best version of themselves. [20:03] It goes a long way not only from the point of view of making revenue, but also read karma as well. [20:30] …………………..….. TopDog Learning Group, LLC is a leadership, change management, and diversity and inclusion consulting firm based in Orlando, FL, USA but with “TopDoggers” (aka consultants) throughout North America and beyond. They focus on training programs (both virtual and face-to-face), keynotes and “lunch and learns,” group and 1:1 coaching, and off-the-shelf solutions. One such solution is their Masterclass on The Top 3 Strategies to be Resilient in Times of Change. This thoughtful self-paced online training will guide you through three tactics you can immediately use to—not just survive—but thrive when change comes at you. Use the code RESIL50OFF for 50% off the program! Just go to https://bit.ly/3a5mIS6 and enter the code RESIL50OFF, in all capitals, to redeem your 50% off coupon. The link and code will be available in our show notes for easy access.
Inspired by his fellow entrepreneurs building businesses, tech startups, and SaaS subscriptions worldwide, Raj Goodman Anand looks to well-known mentors and teachers before turning inward to get the job done. With one successful exit under his belt and a growing business on the horizon, Raj shares the lessons on how to build and sell a business. Now much more well versed in traditional and innovative business models, pricing, and negotiation strategies, we talk about how his value received for his first sale could have been much higher with the right broker. Connect with Raj Goodman Anand Website: http://www.goodmanlantern.com/ LinkedIn: https://www.linkedin.com/in/rajanand/ Twitter: https://twitter.com/RajAnand Connect with Simon Bedard LinkedIn: https://www.linkedin.com/business-sales-sydney/ Website: https://buygrowsell.com/ Website: https://exitadvisory.com.au/
Raj Goodman Anand is the founder of a content writing service called Goodman Lantern, where he and his team help businesses sell better and grow faster. Raj is also an engineer and the founder of three start-ups - so he knows a thing or two about what goes into building a great, long-lasting team for your business. His biggest tip? To hire people who are aligned with your company's core values. A few years ago, Raj fired his entire technology team and rebuilt it completely; he realized the people on his team weren't aligned with his core values but were instead driven by money and short-term tasks. Today, he says Lantern's core values serve as a yardstick for not only each person they hire but every decision they make, too - and it's made a world of a difference. In this episode, you'll learn all about the benefits of allowing your own company to be driven by core values, how to hire the right people who are aligned with those values, and the importance of fostering a long-term relationship with your team and your clients. Because, as Raj says, that long-term commitment and understanding are where the magic happens. In this episode[2:18] Raj explains how he began his career as an engineer and eventually started his own company.[5:06] Raj discusses part of his thought process that goes into starting a business.[7:20] Raj's one big tip is to hire people who are aligned with your company's core values. Here, he discusses the importance of being driven by those core values and how to incorporate them into your hiring process.[13:32] Raj talks about the value of building long-term relationships with both your team and your clients and gives tips for fostering them. Support the show (https://jeffmendelson.com/onebigtip)
In this episode of the podcast we welcome Raj Goodman Anand and Jamie McBrearty. What a wonderful treasure this conversation was! Here's a summary of what we discussed:11:12 The room for personal development is the largest room in the world20:07 - 6 star is the feeling that you can take your life to whatever you want30:35 - The most valuable person within the business is yourself34:55 - He used the word “love”!41:00 - Successful companies are not built overnight45:50 - It's not about a bunch of things… just focus on ONE thingPlus much more…Enjoy!Our Guests:Raj Goodman AnandFounder, Goodman LanternGoodman Lantern is a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. Raj has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.Something Interesting About YouI have a 7-month-old daughter and wife. We three love travelling, hopefully after the pandemic now. ContactLI: https://www.linkedin.com/in/rajanand/W: https://goodmanlantern.com/Jamie McBreartyFounder, YMindsetJamie has over 20 years' experience within education, business and sport as a manager, leader and coach. His experience in training business leaders, teachers, coaches, parents, sports clubs and grassroots to elite athletes not only on the theory of Mindset but implementing a range of tools, techniques and programmes and resources. Also a leading consultant with The Proctor Gallagher Institute, Led by the legendary Bob Proctor and his brilliant business partner Sandy Gallagher Jamie helps people get in touch with themselves; who they are, what they're capable of and what they want in life. Jamie uses this material and products—all based on decades of research and application—to elevate people's thoughts and bring their 6 stars to the surface.Something Interesting About You:Jamie holds an M.B.A. in Sports Development, and his extensive sports development and educational background creates a unique perspective on his philosophy and coaching style. Along with being a keen runner, Jamie coaches the Under 15's squad at Dundee Football Club, whilst being a husband, father of 3 and a champion at Hide and Seek.ContactLI: https://www.facebook.com/YMindsetJamieW: https://www.ymindset.co.uk/Book referenced:Good To Great, Jim CollinsThe purpose of the 6 Star Business is to bring awareness, connection and ingenuity to businesses aiming to shine today and into the future through more than 5 star reviews. We are here to lift businesses to create a better future. If you'd like to get in touch please contact us at contact@6star.businessYour hosts,Aveline & Pete
In this episode, I’m really excited to have as my guest, Raj Goodman Anand, the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, Raj has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. In our discussion, Raj talked to me about: The keys to building a strong culture in teams - basically CARE about the people! The importance of systems and processes The core role and expertise of the business owner is to train the team in culture Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.
https://www.podchaser.com/podcasts/broken-bulbs-1416869 (Leave a review for Broken Bulbs!) Today, Raj Goodman Anand joins us, again! BROKEN BULBS: https://www.podchaser.com/podcasts/broken-bulbs-1416869 (Leave a Review) https://ocelot-grapefruit-9k42.squarespace.com/brokenbulbs (Website) https://www.instagram.com/brokenbulbspod (Instagram) https://twitter.com/brokenbulbspod (Twitter) https://patreon.com/alexwilliamns (Patreon) RAJ GOODMAN ANAND (GUEST): https://goodmanlantern.com/ (Goodman Lantern) https://www.linkedin.com/in/rajanand/ (LinkedIn) ALEX WILLIAMNS (HOST): https://www.alexwilliamns.com/ (Website) https://twitter.com/alexwilliamns (Twitter) https://instagram.com/alexwilliamns (Instagram) https://www.youtube.com/alexwilliamns (YouTube) https://www.patreon.com/alexwilliamns (Patreon) CREDITS: Host: https://www.alexwilliamns.com/ (Alex Williamns) Guest: Raj Goodman Anand Music: https://artlist.io/artist/1075/brian-claxton (Brian Claxton) & https://artlist.io/artist/709/wesly-thomas?search=wesly-thoma (Wesly Thomas) Cover Art: https://www.redbubble.com/people/MadeByBKG/shop?fbclid=IwAR3H8YSNm8_zHMv5veeDY8hJxfoBXm73tRpDrM_jIxYSTgX_OHJsPq-ARuQ (Bethany Gustafson) Broken Bulbs is produced by MeCHo Radio. And we are, of course, a proud member of the Createvine.
Gary's Glorious Golden Nuggets is a three times weekly podcast where he interviews online entrepreneur's who have successful businesses with the underlying philosophy that success leaves clues. Every episode our guess leave clues that will inspire and encourage the individual who is engaged or seeking to engage in the digital world of free enterprise. Gary is releasing his book "The Ancients Knew How To Manifest... Everything" this week checkout the video preview at https://www.instagram.com/p/COSW-pKj492/ Available 05 May 2021 on Amazon Kindle. If you can support my work please consider sending something to paypal.me/garysgloriousgolden Please subscribe to this channel or PODCAST we are on most platforms. www.garyjenkinsglobal.comwww.garysgloriousgoldennuggets.com find us on Facebook: https://www.facebook.com/groups/36631... Meet: Raj Goodman AnandRaj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m.Raj has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.raj.anand@goodmanlantern.com
Today on 12 Hats Radio, we talk to a tech investor. To see what makes them tick and to find out what it is like from the other side of the fence, in regards to financing startups. Raj Goodman Anand, from London is the Founder of Goodman Lantern, a native English content writing and software development service that helps businesses sell better and grow faster. An engineer by profession, he has founded three start-ups, raised capital, and taken one venture from zero to acquisition. His career also includes working with large and mid-sized organisations, launching both start-ups and new products within them. The products he built have made an excess of £55 million for the companies he's worked with. To find out more about Raj reach out to him via LinkedIn: linkedin.com/in/rajanand/ Or visit Goodman Lantern here: https://goodmanlantern.com/ How to help 12 Hats Radio Best things in life are free
Paul McCartney once said to John Lennon before writing a new song: “Let's write a swimming pool!” As prolific creators of musical hits, just about everything they wrote turned into money and that money was spent on houses, cars and yes, swimming pools. These days you too can write yourself a swimming pool because content has never been more valuable to an entrepreneur or professional. Today we explore the easy way to create great content with Raj Goodman Anand.About Raj Goodman AnandWebsite: http://goodmanlantern.com/Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. Raj has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.
https://ratethispodcast.com/bulbs (Leave a review for Broken Bulbs!) Today, Raj Goodman Anand joins us to share his early mistake of working too much in the business, rather than on the business. What does this mean? It means taking the long view and delegating the things you can, rather than focusing on going from simple task to simple task. BROKEN BULBS: https://www.podchaser.com/podcasts/broken-bulbs-1416869 (Leave a Review) https://ocelot-grapefruit-9k42.squarespace.com/brokenbulbs (Website) https://www.instagram.com/brokenbulbspod (Instagram) https://twitter.com/brokenbulbspod (Twitter) https://patreon.com/alexwilliamns (Patreon) RAJ GOODMAN ANAND (GUEST): https://goodmanlantern.com/ (Goodman Lantern) https://www.linkedin.com/in/rajanand/ (LinkedIn) ALEX WILLIAMNS (HOST): https://www.alexwilliamns.com/ (Website) https://twitter.com/alexwilliamns (Twitter) https://instagram.com/alexwilliamns (Instagram) https://www.youtube.com/alexwilliamns (YouTube) https://www.patreon.com/alexwilliamns (Patreon) CREDITS: Host: https://www.alexwilliamns.com/ (Alex Williamns) Guest: Raj Goodman Anand Music: https://artlist.io/artist/1075/brian-claxton (Brian Claxton) & https://artlist.io/artist/709/wesly-thomas?search=wesly-thoma (Wesly Thomas) Cover Art: https://www.redbubble.com/people/MadeByBKG/shop?fbclid=IwAR3H8YSNm8_zHMv5veeDY8hJxfoBXm73tRpDrM_jIxYSTgX_OHJsPq-ARuQ (Bethany Gustafson) Broken Bulbs is produced by MeCHo Radio. And we are, of course, a proud member of the Createvine.
Raj Goodman Anand's 3rd venture is a company called Goodman Lantern, an exclusive content marketing company focused on the B2B and B2C space. After completing an engineering degree in university, he realized he'd gotten into some cool areas combining artificial intelligence with marketing. Back then there wasn't a name for it, but today we know it as MarTech. Today he can look back and realize that things like influence marketing have been around for a long time--centuries, even. And we may be more into influence marketing than any of us think! One key takeaway from today's talk is that technology can't do everything, and we have to get involved at some point. We can't just rely on tech as a silver bullet to solve all our marketing challenges. Some. Most maybe. But not all. When you're ready to reach out to Raj, find him on LinkedIn, or the company website, goodmanlantern.com. What's Raj's Elite Marketing Tip today? Keep listening to find out --- Send in a voice message: https://podcasters.spotify.com/pod/show/elite-marketing-tips/message Support this podcast: https://podcasters.spotify.com/pod/show/elite-marketing-tips/support
Raj Goodman Anand's 3rd venture is a company called Goodman Lantern, an exclusive content marketing company focused on the B2B and B2C space. Today we got the chance to discuss his journey. If you're an entrepreneur and feel like you can't do all the things in your company and still stay sane, then this episode is for you. Turns out the lessons he's learned on his journey tie pretty close to mine, and we both learned later in life that delegation is key. Handing off chunks of work to people who, let's be honest, are proably better at it than you are, is the quickest way to scale your company to self-sustainability. Raj's background of storytelling makes this episode one you'll want to hear, and learn tips from. When you're ready to reach out to Raj, find him on LinkedIn, or the company website, goodmanlantern.com. Let's get started. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/archdevops/support
What do the words “hen party”, “A.I”, and “engineer” have to do with each other? Nothing. That is... except for this week's podcast guest, Raj Goodman Anand
The wait is over! Are you interested in what is B2B vs B2C digital marketing or content writing?. In this episode, I have invited special guest Raj Goodman Anand | Founder of Goodman Lantern Raj has shared some fantastic insights on content writing, B2B vs B2C digital marketing and much more. Key Takeaways from today's episode: ✅ Content should be written with the end buyer in mind, not keywords ✅ Write content authentically on: company focus, vision- in their tone to resonate and increase conversion ✅ B2B: Business to Business Marketing vs B2C-Business to Customers and much more Thoughts? What is your take on content writing? Any advice for those who want to break into the industry? Do listen to this episode if you want to learn more about content writing, B2B Vs B2C Digital Marketing,and much more. Connect with Raj on: Goodman Lantern Website: https://goodmanlantern.com/ LinkedIn: Raj Goodman Anand Connect with the host Roohi Kazi: Instagram-roohik2 LinkedIn: Roohi Kazi Visit this link for more listening options/platforms for Business Podcast by Roohi, and next step groups: https://bop.me/roohikaz Business Podcast by Roohi website: https://6thimbles.wixsite.com/bizpodroohi
Are you struggling to make sales in this post-pandemic landscape? Do you find it difficult to get any interest in your products and services? Are you trying to figure out how to engage with your audience in this new Covid-19 world? Then you probably want to know if there is a simple solution to really fire up your audience to engage or buy from you. Well, you're gonna find a way today! Raj Goodman Anand is here to bring you some quick ways to reach the audience in a more impactful way so you get leads and drive sales! You'll learn: • How to build long-term relationships that stick • How to connect in a powerful way that invokes greater engagement with your audience • How to connect better with the people you want to serve and excel with your business Don't miss this episode that will inspire you to take your business to greater heights in this post-pandemic. Make sure you tune in! Raj Goodman Anand is an accomplished C-level leader with several years' worth of international experience in leading MNCs including Shell and European Commission, SMEs, high-tech research labs for British universities, and digital start-ups. Raj co-founded three startups, in technology, and successfully exited one. He is the winner of several awards including: BusinessWeek's Europe's Young Entrepreneur (2007), 50 Most Influential People in Digital – Revolution Magazine (2009), Courvoisier Future 500 (2008) and Sussex Entrepreneur of the Year (2008) https://goodmanlantern.com/subscription-sign-up ______________________________ The Authority Project is a Livestream/Podcast digital marketing show that helps digital marketers, coaches, consultants & creators build authority in their niche. We talk to guests on each show who speak on how they've built authority in their businesses and how you can mimic their success. Learn how to develop authority, build your audience and attract better clients to your business. Tune in on audio or livestream M-W-F & bring your questions!
Does your PR and marketing content have the "write" stuff? We'll find out as we welcome Raj Goodman Anand to the show. Raj is the founder of Goodman Lantern, a team of native English content writing and software development services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He is the author of Recruiting with Social Media: Social Media's Impact on Recruitment and HR. Connect with Raj: Twitter: @rajanand LinkedIn: https://www.linkedin.com/in/rajanand/ Facebook: https://www.facebook.com/raj.gopinleads *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/alex-greenwood1/message