Podcast appearances and mentions of travis albritton

Growing a podcast audience is one of the biggest challenges for podcast hosts. It can make you feel like you are shouting into the void, unable to break through the noise and reach new listeners.  But what if there was a simple, yet powerful tool that could help you connect with your ideal audience? In this episode, we sit down with Travis Albritton, head of marketing at Amaze Media Labs, how to use trailers to get more listeners and subscribers, how to use their AudienceLift platform, and how to look at statistics to help understand your audience.   Here's a taste of what we covered:  Why having a podcast trailer is an underutilized but powerful tool for audience growth. How to create an effective 60-second podcast trailer that hooks new listeners. The one thing that separates successful podcasts from those that struggle - devoting time to promotion. Understanding total addressable market and its importance for setting audience growth goals. How to use podcast analytics data to make informed decisions about your content strategy. Why paying for audience development campaigns can be worthwhile, even for smaller podcasts. About the Audience Lift platform and how it can help promote your podcast trailer to new listeners. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

About The Episode:In this convo with Travis Albritton, we unpack the secrets of creating honest, effective podcasts that resonate with audiences and align with your business goals. Travis shares his seasoned insights on the practical side of podcast production and strategic considerations to ensure your podcast delivers real value.Today, we'll cover:- Travis Albritton's journey from content marketing at Buzzsprout to launching his own agency, Honest Podcasts.- The balance between human touch and AI efficiency in podcast post-production and content creation.- Strategic platform choices for podcasters, considering budget, audience growth, and content distribution.- How to stand out in a world with increased noise and competition.- Essential tips for podcasters on starting, scaling, and enhancing their content, drawing from Travis's seven years of industry experience.What You'll Learn1. Podcast production and editing techniques.2. Efficient transcript generation via AI.3. Strategic platform and social media choices.4. Crucial podcast launch steps and tips.5. Podcasting growth and industry trends.6. Business-oriented podcasting strategies.7. Outsourcing and leveraging technology in podcasting.Timestamps00:00 Transitioned from employee to podcast business owner.06:51 Think through what you'll bring to the world.09:13 Start with audio-only podcast, add video later.12:02 In-person interviews are costly, use technology.15:30 Free Audacity for Windows, Zoom for interviews.20:01 Options for obtaining music for your show.23:06 Zoom and Riverside settings for podcast recording.27:25 Outsource podcast tasks to focus on promotion.28:37 Use independent audio editor to save costs.32:41 Efficient and creative process for podcast production.37:35 Stand out in content creation with uniqueness.38:53 Building trust as a creator is crucial.Podcasting Success Strategies: "So my job was essentially to take all the people that used Buzzsprout to host their podcasts and turn them into experts, so that way they would be successful at their podcasts and they would have as little churn as possible."— Travis Albritton [00:02:30 → 00:02:42]Creating Successful Branded Podcasts: "I mainly serve businesses and business owners that see the podcast as an integrated piece into their overall marketing plan, and we make sure to reverse engineer the podcast into however they make money. And so for some clients, that's build a big audience and then sell them products. For others, it's use the podcast as an excuse to get FaceTime with people that you eventually sell your products and services to. And there's a whole number of different strategies that you can use to see an ROI from a podcast. But that's what I do."— Travis Albritton [00:03:58 → 00:04:28]Making a Successful Podcast: "What would you bring to the world that doesn't exist yet? Why would somebody listen to you? What is the benefit to them? Whether it's to be entertained or educated or both, and really get clear on why does the world need what you have to say?"— Travis Albritton [00:06:55 → 00:07:10]The Philosophy of Editing: "I like to think about editing as I'm removing the big mistakes, to leave the meat on the bone of this is the conversation station that happened as it was captured, and we're taking out the stuff that doesn't need to be in there that the listener doesn't care about."— Travis Albritton [00:24:27 → 00:24:40]Podcast Production Economics: "It's much more efficient for you to hire an audio editor specifically who can. If it's a us based editor you're looking at, really do a good job editing your podcast, and then you just have to do all the other stuff. Or if you're more savvy, you can hire overseas where the currency exchange is a little bit better, and so then you can get it for like $10 for an episode. It's like, I don't know many people that can't afford $10 to have an audio podcast produced for them. So that's how I would actually think about it, is not how do I get this podcast to make money, but how do I make the cost to produce the podcast so low that it doesn't matter when I make money or how much I make, and then everything that you make on the backside, you can have the patient of letting it play out."— Travis Albritton [00:28:52 → 00:29:36]The Human Touch in an AI-Saturated Future: "finding ways to do something that's unique, that stands apart, that's what's going to grab people's attention. And if you can bring as much of yourself into it as possible so they know when they're watching and consuming it, there's an actual person generating this content."— Travis Albritton [00:37:52 → 00:38:06]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicTravis Albritton - Founder at Honest Podcasts

The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon?To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and businesses to success in the podcasting realm. His agency, Honest Marketing, takes the heavy lifting off your shoulders by specializing in podcast production, enabling clients to concentrate on their primary business.In this episode we discuss the advantages and challenges of podcasting, strategies to bolster listener engagement, and introduce you to technical tools that can smoothen the journey for aspiring podcasters.In this episode, you'll learn:Whether YouTube should be part of your podcasting strategyPodcast production and recording tipsPrinciples for a successful podcast Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to follow along as he does the 100 days to $100k months challenge!Travis Albritton's Links:Visit Honest PodcastsDownload this FREE guide to start your podcastListen to Honest MarketingConnect with TravisTimestamps:00:00 - Introduction01:20 - Podcasting in 2023: Is it too late?10:11 - Why podcast? Find your unique niche13:53 - Podcast as conversation accelerator for purchase decisions19:48 - Intimate experience listening to podcasts while walking21:01 - Video and audio options for podcasting28:11 - Paid traffic, SEO, YouTube in podcasting strategy35:53 - Start with audio, consider adding video later37:13 - ProductioLeverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots. Head to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services. Kwadwo's Online Business Tools Revealed! Rick & I often chat about them. Curious? Dive in:https://www.quayjo.com/toolsofthetrade

Travis Albritton, CEO and founder of Honest Podcasts, shares his journey from rocket scientist to podcast producer. He discusses the challenges of starting a podcast, making money through podcasting, and the importance of being true to oneself. What we're talking about Pivoting is easier in the beginning: The audience tends to be smaller, so experimenting and trying different things is easier in the beginning. However, ensuring the podcast serves its purpose and delivers on the promise made to the listeners is essential. Be selfish: Being selfish in creating podcast content is important to make it sustainable and enjoyable. It helps the host to be more personally invested in the interviews and to ask the right follow-up questions. Deliver on the promise: Whether the podcast falls under the education or entertainment bucket, it's important to consistently deliver on the promise made to the listeners and make sure that they get the core experience they expect. Pivoting in the beginning When starting a podcast, the audience tends to be smaller, which makes it easier to experiment and try different things. The host can change the podcast format or topics without worrying too much about losing listeners. However, it's important to make sure that the podcast serves its purpose and delivers on the promise made to the listeners. For example, if the podcast is education-focused, the host should consistently deliver educational content that listeners can expect from the show. Be selfish Being selfish in creating podcast content is important to make it sustainable and enjoyable. It helps the host to be more personally invested in the interviews and to ask the right follow-up questions. It's important to remember that the podcast should serve the host, not the other way around. By being selfish, the host can create content they enjoy making that aligns with their interests. Deliver on the promise Whether the podcast falls under the education or entertainment bucket, it's important to consistently deliver on the promise made to the listeners and make sure that they get the core experience they expect. The podcast should serve a purpose and deliver value to the listeners. The host should ensure that the content aligns with the promise made to the listeners and consistently delivers on that promise. Overall, this episode provides valuable insights and advice for anyone looking to start or improve their current podcast. The host can create a sustainable and successful podcast by being true to oneself and delivering on the promise to the listeners.   LINKS MENTIONED https://honestpodcasts.com/ https://podcasts.apple.com/us/podcast/honest-marketing/id1643900237 https://open.spotify.com/show/3XX83IRh8zr66xAhMfWa5S https://www.youtube.com/@honestmarketingpodcast 

Ever wonder how a leap of faith can lead you to your passion? Travis Albritton of Honest Podcasts did just that. Leaving behind a career in aerospace engineering, Travis embarked on a journey into the world of podcasting. Hear his captivating story as he shares the ins and outs of his transition, how he carved out his niche, and how he turned his passion into a profitable business. Learn from his experience and get insider tips on how to break into this blossoming industry. Podcasting, as Travis discovered, has a myriad of opportunities for growth. We discuss its potential in the business landscape, the increasing significance of video, and the intricacies of generating income through podcasting. We also delve into the power of niche markets, leveraging influencers, and producing user-generated content to attract the right sponsors. From the technicalities involved to the importance of having a well-known personality or substantial support behind the production, this podcast episode has got you covered.Identifying the right prospects for your business and marketing with integrity is something Travis is very passionate about. He shares his wisdom on building trust with your audience, the commitment required, and offers candid advice on planning for long-term success. We also talk about how to ethically grow your podcast, experiment with episode frequency, and leverage influencers for promotion. Travis finishes with his insights on podcast statistics, building a business around it, and his advice for budding entrepreneurs. Tune in and don't miss out on his expert advice on how to make the most out of podcasting.We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!

While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve more people. But not many business owners know how to leverage podcasts.In this episode, Travis Albritton, founder of Honest Podcasts, joins our conversation to talk about podcasting and the required business mindset that will accelerate you to becoming the go-to person for your customers.As far as his clients can testify, the works of Travis are top-notch, and they drive great results. That's because Travis tailors how he can help each business that comes to him! If you're ready to pivot from your mistakes and make your business profitable while genuinely serving people, you're in the right place!In this episode, you'll learn:Real-life advice for pre-launching and validating business ideasIdeas on pivoting businesses that best suit youHow Travis scaled a podcast production agency in six monthsThe changes in the podcasting landscape you should be aware ofDelivering and overperforming for your clientsPodcasting tips and secrets from the podcast expertLinks & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programKwadwo Sampany-Kessie's Links:Visit Kwadwo's websiteFollow Kwadwo on InstagramEmail KwadwoTravis Albritton's Links:Visit Honest PodcastsDownload this FREE guide to start your podcastListen to Honest MarketingTimestamps:00:00 — Introduction02:28 — How Travis started selling online courses and membership08:52 — Lessons from a  risky investment for a business15:08 — Scaling a membership course during COVID-1917:58 — Pivoting from stress to joining the Accelerator 27:13 — Online business strategic nuggets from Travis 34:54 — From selling courses to owning a podcast production agency42:50 — A top podcaster's secret to scaling the business in six months47:01 — The changes in the podcasting landscape you should notice53:13 — Connecting with  Travis Albritton56:55 — A business philosophy to serving your clientsPlease support the podcast by giving an honest Rating/Review for the show on iTunes!

Discover the untapped potential of YouTube as a platform for podcast distribution and audience discovery. In this episode, Travis Albritton reveals game-changing strategies to transform your audio podcast into captivating video content. Learn how to seamlessly integrate video into your existing workflow, utilizing affordable equipment and free editing software. Get ready to elevate your podcast to new heights and engage a broader audience by harnessing the power of high-quality video on YouTube!MORE: https://podpros.com/239Key Moments: 00:00:15 - The Popularity of YouTube as a Podcast Consumption App  00:01:45 - Why Audiograms Don't Work on YouTube  00:02:52 - Minimal Equipment Needed for Video Podcasting  00:03:47 - Recording Solo Episodes  00:06:47 - Recording Interviews  00:13:01 - Turning Your Audio Podcast into a Video Podcast  00:13:30 - Creating Thumbnails with Canva  00:14:00 - Conclusion: Easy and Affordable Video Podcasting Timestamped Summary:00:00:15 - The Popularity of YouTube as a Podcast Consumption AppYouTube is the most popular podcast consumption app in the world, surpassing Apple Podcasts and Spotify. As the second-largest search engine globally, YouTube has become a vital platform for podcasters to reach a wider audience and share their shows.00:01:45 - Why Audiograms Don't Work on YouTubeAudiograms, which use audio waveforms and images, are not effective on YouTube. Viewers expect to see people in videos, making it crucial to have video footage of the podcast host or guests. YouTube requires a visual element to enhance the viewing experience and engagement.00:02:52 - Minimal Equipment Needed for Video PodcastingStarting a video podcast doesn't require expensive gear. Utilize the camera on your phone or a webcam, along with your existing audio podcast setup. The quality of smartphone cameras is excellent, making them a viable option for recording video podcasts without investing in additional equipment.00:03:47 - Recording Solo EpisodesFor solo episodes, platforms like Zoom, Riversides, or Squadcast are suitable for recording. You can also record yourself using video conferencing software like Zoom, even if you're the only participant. The goal is to capture both video and audio seamlessly in your chosen platform.00:06:47 - Recording InterviewsWhen recording interviews, whether in person or online, the process remains the same. Platforms like Zoom or Riverside allow for remote interviews, ensuring both video and audio are recorded00:13:01 - Turning Your Audio Podcast into a Video PodcastLearn how to easily convert your audio podcast into a video podcast using the camera you already have and Adobe Premiere Rush for editing. This opens up the opportunity to reach a wider audience on YouTube without needing to invest in additional equipment.00:13:30 - Creating Thumbnails with CanvaUse Canva to create eye-catching thumbnails for each episode of your video podcast. This will help attract viewers on YouTube and make your episodes more visually appealing.00:14:00 - Conclusion: Easy and Affordable Video PodcastingWith the information provided, you now have everything you need to venture into video podcasting. Good luck with your show, and enjoy the benefits of reaching a wider audience through YouTube.MORE: https://podpros.com/239

Are you tired of the same old marketing strategies that just aren't bringing in the results you want for your small business? It's time to shake things up and try something new. And that something new is podcasting.But let's be real, starting a podcast can seem overwhelming. Where do you even begin? That's why I'm beyond excited to have Travis Albritton on the show. He's the founder of Honest Podcasts, a podcast production agency that specializes in helping service-oriented businesses and business owners. He knows all the ins and outs of podcasting and has a wealth of experience in the industry.In this episode, Travis breaks down the essential steps you need to take to get started with your own podcast, from choosing the right equipment and software to crafting a compelling show format and creating engaging content. Trust me, after listening to this episode, you'll be itching to hit the record button and share your message with the world.So, if you're a small business owner looking to make a big impact, tune in to this episode and learn why podcasting might just be the game-changer you've been looking for.Specifically, this episode highlights the following themes:The essential tools for recording a podcastHow to pick a topic that resonates with your audience and fits your goalsThe advantages of working with a podcasting agencyOther Mentioned Links & ResourcesLearn more about Treefrog services:https://www.treefrogmarketing.comConnect with Travis:https://honestpodcasts.com/podcast-production-servicesHow to Start a Branded Podcast for Your Business – The Ultimate Cheat Sheet:https://honestpodcasts.com/branded-podcast-ultimate-cheat-sheetPodcast tools and equipment:Samson Q2Uhttps://amzn.to/3yaCjMkRecording softwareAudacityhttps://www.audacityteam.orgGaragebandhttps://www.apple.com/mac/garagebandRiverside.fmhttps://riverside.fmPodcast hosting platformBuzzsprout:https://www.buzzsprout.com/?referrer_id=1944748Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagram:https://www.instagram.com/treefroggersReceive $10 off your first three orders from DoorDash:https://treefrogmarketing.com/doordash

Today, I'm talking to Travis Albritton, founder and host of Honest Podcasts and the Practical Christian Podcast.  Travis worked for a time as a campus minister at Georgia Southern and then worked as a mechanical engineer for Lockheed Martin.  Now he runs his own company helping businesses with strategic content marketing.  His podcast has over 360 episodes.  He lives in Ponte Vedra, Florida. Listen today as I talk to him about: Why he started a podcast How to start a podcast What are the pitfalls of podcast production What microphone to start with if you're on a budget What he thinks about F.I.R.E (Financial Independence Retire Early) What was his favorite episode of nearly four-hundred podcast episodes How to Support The Rob Skinner Podcast I want to say thank you for supporting the Rob Skinner Podcast.  I started this podcast at the beginning of the COVID pandemic in an effort to inspire people to multiply disciples, leaders and churches.  I wanted to learn from others and share what I've learned over the years.  God has enabled me and my wife Pam to plant churches in 1.     Portland, Oregon 2.   Anchorage, Alaska 3.   Ashland, Oregon 4.   Tucson, Arizona 5.    Flagstaff, Arizona.  My dream is to plant at least five more churches by the year 2030.  Your support will help me to turn that dream into reality.  Your tax-deductible gift will be given to get those churches off the ground.  Please give today at: https://tucsoncoc.breezechms.com/give/online   Please look for and select the “General Fund” when you give.  Thank you!

In the world of business and content creation, there's no denying that podcasts are the new rockstars. They're the cool kids on the block, with millions of listeners tuning in to their favorite shows every day. And the best part? Anyone can start a podcast, including you! In this episode, we've got a podcasting expert in the house, Travis Albritton, founder of Honest Podcasts. We'll explore how podcasts can be a tool for audience growth, income generation, and impact creation, and dive into the strategies and tactics that Travis has used to help his clients scale their shows and businesses.Here's something to consider, if you're looking for ways to connect deeper with your customers and clients or maybe get positioned as the go to person in your space, podcasting may be the vehicle. It is one of the most intimate ways to communicate with your audience and build a relationship.Whether you're a seasoned podcaster looking to elevate your show or a newcomer curious about the possibilities of this medium, this episode has something for you. So sit back, relax, and grab all the gold from our conversation!IN TODAY'S EPISODE, I DISCUSS: Podcasting vs. Traditional mediaHow to frame your podcast around your businessBenefits of podcasting beyond making salesCONNECT WITH TRAVISVisit his website: honestpodcasts.comListen to his podcast: honest-marketing-podcastContact via email: hello@honestpodcasts.comRECOMMENDED EPISODES FOR YOU If you liked this episode, you'll love these ones:Control Your Time to Live a Rich Life ft. Megan SumrellHow to Live a Life That MattersHow Entrepreneurs Really Build Wealth!How to Go from Job to EntrepreneurTAKE THE FINANCIAL FREEDOM QUIZ:Take this free quiz to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com  OTHER RESOURCES:7-Day Money Plan Workshop: https://www.TheMoneyPlanWorkshop.comAffluent Entrepreneurs Private Facebook Group https://www.melabraham.com/group/CONNECT WITH ME:Website: MelAbraham.comYouTube: MelAbraham.com/tube/Instagram (@melabraham9): MelAbraham.com/ig/Facebook Group: MelAbraham.com/group/TikTok: https://www.tiktok.com/@melhabrahamGET MY BOOK:“The Entrepreneur's Solution The Modern Millionaire's Path to More Profit, Fans, & Freedom” – melabraham.com/book/Go to AskMelNow.com to let me know how I can serve you and your financial journey

Watch Full Episode HereThere is no doubt that the new frontier of content creation is found in podcasting. From running a small business to learning the best exercise techniques to conspiracy theories to home improvement projects… Any topic you can imagine has a podcast with all you need to learn about it.In this episode of Modern Church Leader, we chat with the founder of Christ-Centered Marketing, Travis Allbritton, to discuss how easy it is to start and maintain a podcast for your church. “With a podcast, you can start with just some Apple Airpods and your phone and just start recording your thoughts.”Learn more about podcasting and all things church marketing at ChristCenteredMarketing.com00:00 - Intro1:30 - Intro into Travis Albritton3:45 - Travis's journey into faith6:50 - Why the medium of podcasting is important10:40 - Should ministry leaders get into podcasting?13:00 - Some tips for Pastors starting a podcast17:30 - How does one get started with podcasting?20:46 - An obstacle that holds a lot of churches back27:16 - How much would it cost to start a podcast?29:12 - What is Christ-Centered Marketing?30:20 - Rapid fire questions with Travis--Tithely provides the tools you need to engage with your church online, stay connected, increase generosity, and simplify the lives of your staff.With tools like text and email messaging, custom church apps and websites, church management software, digital giving, and so much more… it's no wonder over 37,000 churches in 50 countries trust Tithely to help run their church. Learn more at tithely.com

For exclusive content become a Patreon subscriber today! www.patreon.com/kylespears God's word is the standard yesterday, today, and forever. Whether you are a Baby Boomer, Generation X, Y, or Z, God's word equally applies to us all. Each generation has both strengths and weaknesses in how they view the world. As each generation faces new challenges in living for the Lord, how do we discuss healthy biblical interpretation in a productive manner? We are excited to announce a special event taking place on January 13th, 2023 at 3:00pm CST entitled Bridging the Gap! Nick Zola of Common Grounds Unity will be co-hosting the discussion as we are looking to bridge connections between the various Restoration Streams. We have invited Douglas Jacoby, Marty Solomon, and John Mark Hicks because of their decades of research and expertise: Nick Zola Common Grounds Unity Podcast www.commongroundsunity.org Marty Solomon www.bemadiscipleship.com Douglas Jacoby International Bible Teaching Ministry www.douglasjacoby.com John Mark Hicks www.johnmarkhicks.com We have asked several Next Generation creators to submit both observations and questions for the panelists in effort to facilitate healthy conversation: Women in the Church Corina Espejo and Travis Albritton podcasts.apple.com/us/podcast/women-in-the-church/id1579403468 Eikon Podcast Michael Burns and Jason Alexander https://eikonpodcast.buzzsprout.com Space Makers Janai Johnson and Meigan Whitcomb www.spacemakerspodcast.com Wound of My People Jian White www.facebook.com/woundofmypeople/ Disciples Today Lai-Yan Faller and Justin Renton www.disciplestoday.org Bend ICOC Joey Hungerford www.youtube.com/@BendICOC HOPEww Matt Rollins www.hopeww.org That Bible Guy Simon Dinning www.youtube.com/@thatbibleguy I can not Tom McGuirk www.youtube.com/@Icannot Revolution of the Ordinaries Matthew Dabbs https://www.youtube.com/@revolutionofordinaries

In the Season 1 finale, Dean & Michael are joined by fellow podcaster and former head of content at Buzzsprout, Travis Albritton, to try and decide if they want to start a business around an idea from the My First Million Podcast - a mobile podcasting studio. The guys hash out the viability as a business, start up costs, potential revenue, and the one thing that would ensure it fails miserably. Follow Dean: https://twitter.com/deansweetman Follow Michael: https://twitter.com/michaelwhittle Follow us on Instagram, Twitter & YouTube and feel free to shoot us an email at mw@vast.faith with any feedback, recommendations, questions or ideas for future topics of conversation.

"Ugh, that sales experience gave me the heebee jeebees!" We've all been there. A salesman that was too aggressive and pushy. A saleswoman duped you into upgrading your account when you didn't need to in a sleazy way. And countless other examples of bad sales experiences.Today's guest, Travis Albritton, joins me as we talk about honest marketing. Travis and I go way back -- to the start of this podcast in 2018. In our chat, we discuss the good, the bad, and the ugly of marketing - specifically for online businesses. You'll walk away from this convo with a reality check on your marketing and lessons learned to help you make better business decisions. Make 2023 the year of YOUR content's success! Need help with your content marketing and overall brand? Download my FREE guide, 7 Steps to Create a Better Content Brand, here: https://krystalproffitt.com/betterbrand/

We learn from Travis Albritton, Podcast Agency Founder and Content Marketing Expert about how you can launch a successful podcast for your business. Watch here: https://youtu.be/xPc_pyC-rRo Listen on top podcast platforms here: https://pod.link/thekajstudio For instant updates on Lives and fresh episodes subscribe to us on YT https://bit.ly/3jm0q2N And do tell a few friends if you can! --- Send in a voice message: https://anchor.fm/kajmasterclass/message

Thinking about starting a podcast for your business? Connect with Travis at travis@christcentered.marketing to set up a free strategy call!Show notes available at https://www.gloriachoupr.com/45Do you feel desperate to make a pitch for your business now? Or do you sense that you are running out of PR opportunities to share your message?You've been pitching for some time now, hoping to land that top-tier media interview or get published in well-reputed magazines. Yet, despite all your efforts, getting that media feature remains elusive. Don't worry if you feel that way, for what I'm about to share with you is a PR leverage I had not discovered until recently. You may also be surprised that few business founders have taken advantage of this tool and that many overlook its potential.In reality, this is such a powerful platform that you should also aspire to get featured one day.And I'm referring to podcasts! For me, I consider podcasts as game changers in my PR journey. I had never thought that hosting or guesting in a podcast could bring so much value to my business.That is why this episode is not just about podcasts. Our special guest, Travis Albritton, a podcast industry leader, will discuss the essence of podcasting. Most importantly, he will share how podcasts can dramatically and positively change your PR journey, as with mine.    "Podcasting is the best way to cut through the noise and become an industry leader because the competition is actually really wide open. And if you just commit to sticking with it for an extended period of time, it won't be long before you rise to the top."-Travis AlbrittonWhether you want to launch your own podcast, become more confident in your media features, or hope to guest in someone's podcast, this special episode is the right place for you!  Topics We Discuss in this Episode:Understanding the business of podcastingWhy business founders should try podcasting at least once The numbers that matter in podcastingTips for crushing your guest podcast interviewIdentifying the right shows to pursue guest spotsIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Resources Mentioned:Gloria Chou's Masterclass: PR MasterclassGloria Chou's Starter Pack: PR Starter PackTravis Albritton's Email: travis@christcentered.marketingAdditional ResourcesWatch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet's connect on Instagram: www.instagram.com/gloriachoupr

In this State of Podcasting address, podcasting industry expert and legend, Travis Albritton (From Buzzsprout), shares his insights into where the industry has come from, what's happening today, and where it's heading in the future. In addition, Travis shares some great upcoming resources and tools to simplify the entire podcasting process!MORE: https://PodPros.com/173

Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one.  I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more purposeful, and more impactful.  Travis decided to start an online business and founded a program called the Digital Missionary Academy.   He is also the host of the Practical Christian Podcast.  I asked Travis to join me on the podcast today so he could share his journey as he’s built his business, because I think it’s one that many can relate to. Travis dreamed of leaving his day job job and creating an online business, but in the first year he had trouble selling his course, so he’s had to figure out how to overcome setbacks and get better and better.  On today’s episode, you will learn how he overcame many obstacles, but most importantly,  you will learn what kept him from giving up on his dream of creating a business so that he could have deeper purpose in his life.  On Today’s Show You’ll Learn:  The importance of choosing a life that is fulfilling to you How to get back up when things don’t go as planned Why it’s a mistake to think you’re smarter than Facebook  The value of building an email list  How to get in front of the right people  How you can learn from every mistake Why Travis transitioned from a course to a membership  How Travis overcame anxiety and panic attacks around webinars  How Travis started to get some traction with his ads  The importance of giving things enough time to succeed  Why you have to be willing to not be profitable in order to learn how to become profitable  Travis has learned so many hard but valuable lessons as he’s built his business, and it was a great experience to sit down and ask him all about his journey. If you’re someone who feels unfulfilled at your current 9 to 5 and dreams of a life with deeper purpose, make sure to tune in to this powerful episode.  When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” If this sounds familiar (I know it does to me) I want you to know that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” It can be hard to answer that question for yourself because you're too close to your own business, and that’s where I want to help. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Facebook group who are getting unstuck in their business. This is my brand new, totally free Facebook community. I am so excited about it, and you can join us right now. Go to www.rickmulready.com/group. We'll see you there.    Links & Resources Mentioned in this Episode: www.digitalmissionaryacademy.com The Practical Christian Podcast Full show notes available at www.rickmulready.com/422 

Kwame from Negotiate Anything asks, "What are some things we should keep in mind when it comes to doing an introduction?"TL;DRA well-produced podcast intro can increase the quality of your podcast, retain new listeners, and serve as a launching point for the rest of your episode. When done poorly, however, it can have the opposite effect.In general, there are three main things you want to communicate in your podcast intro - who you are, what your podcast is about, and why they should care. The first two are pretty self-explanatory ("Hi, my name is Travis Albritton. Podcasting Q&A dives into the tips and strategies independent podcasters need to take their show to the next level"), but the third element can really take your intro over the top.If you can effectively communicate the impact that your podcast will have on someone's life, you'll have new listeners subscribing at a constant rate. Will your podcast help them lose weight? Make more money? Save more money? Improve their relationships? Serve as an escape from the world? Identify how your podcast will make someone's life better and lean into it.The ideal length of a podcast intro is between 15 and 30 seconds. Long enough to say everything you need to say without dragging on unnecessarily.When looking for intro music, make sure you only look at royalty-free music. When a song or track is royalty-free, that means you can use that song in your podcast without having to pay the artist every time you use the song (and you won't be sued for copyright infringement).Check out our blog post with nine free royalty-free music websites to find the perfect song for your podcast.3x Pro-Level Royalty-Free Music Websites:Soundstripe (use the code in the Buzzsprout "Resources" tab for 15% off)Epidemic SoundAudioblocksRecord your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.Review Podcasting Q&A in Podchaser to let us know what you think of the show.

In this episode, Alex Sanfilippo talks with Alban Brooke and Travis Albritton from Buzzsprout about everything you need to know about podcasting. Here are some of the questions they answer:Is it too late to start a new podcast? Apple owns the majority of the market; do you think this will change? How much does it cost to get started? How does organic search work?How can you monetize a podcast? How do you grow your brand and gain an audience for your podcast? For full show notes visit: https://creatingabrand.com/everything-you-need-to-know-about-podcasting-with-alban-brooke-and-travis-albritton-from-buzzsproutSupport the show (https://creatingabrand.com/join)

HEY THERE HORRO FANS. In this episode MonsterMash Ken and Muse talk to Buzzsprouts Head of Content Travis Albritton about how to make a successful podcast. If you have ever had any questions or wanted to know where to begin this is a can't miss episode. We review The Howling and talk all things Werewolves. HorrO returns with the 666 rundown on new movies coming out. The Creature Feature of the Week with Chris: SkinWalkers. Support the show (https://linktr.ee/WTSTA666)

Are you trying to decide on the best podcast hosting platform for your podcast? Well, you're in luck! Today I'm chatting with the Head of Content at BuzzSprout.com, Travis Albritton. In this conversation, Travis and I cover the basics of what a podcast hosting platform can do for you, where to find a ton of valuable podcast resources, and the why behind BuzzSprout's bigger mission.We also share advice for any new podcaster, what to expect in the future from BuzzSprout, and how to stay up to date on podcast trends with Buzzsprout's many resources. And of course, we covered some podcasting gear Travis loves right now and who his dream podcast guest would be. This is an episode you definitely don't want to miss!Launch YOUR Podcast in 30 days! The toolkit I wish I had when I started podcasting. "The Ultimate Podcast Launch Toolkit" https://toolkit.krystalproffitt.com/

Travis Albritton, Pastor, author and host of The Practical Christian Podcast shares how in his teen years, he was on a mission to see if God was really for him.  After a mentor took him under his wing, he started to develop as a leader in the church. While attending a conference,where they were warned not to date one another, he fell in love with his future wife.  After getting married and losing a job, they found they were seriously stuck in the roommate zone. They didn't realize how bad it was until he accepted a job 3 states away without even a conversation with his wife.  This was they wakeup call they needed to turn it around. He is now teaching and preaching his message of being a practical Christian outside the confines of the local church.   Show Highlights: • Growing up with creative Christian parents • Questioning God • She's got legs! • Dating "under the radar" • Getting stuck in the Roommate Zone • "Honey, I took a new job, start packing" • Becoming a pastor with no church.   About Travis Albritton: My name is Travis Albritton, and I've been starting and leading ministries in the southeast United States for the last decade. I'm an accomplished teacher, Amazon best-selling author, ministry leader, and podcast host known for my practical and engaging teaching style. I'm passionate about helping Christians all over the world reach their full potential for God, and this online ministry is dedicated to helping you do just that.     Talk About It: Each week we challenge you to set a time with your spouse to have a conversation that matters. Here's your conversation starter: Ask your spouse, "If you could ask God any question, what would it be?"  

Travis Albritton is an aeronautics engineer who decided his life’s purpose was less about rocket science and more about helping followers of Christ become more effective in their walk. Travis believes Christians can - and should - have a powerful impact on behalf of the Kingdom. Even when we’re not in full-time ministry.That’s what led Travis to launch a podcast, called The Practical Christian. The show features interviews - including a recent conversation with yours truly - as well as some quick, crunchy tips and teachings about a variety of topics related to the Christian walk.In this episode, you’ll learn about:The breaking point that led Travis to chuck his years of education to pursue a self-supported ministryWhat, exactly Travis means by self-supported ministryWhy Travis believes the concepts of fixed versus growth mindsets are essential for followers of Christ to understand - and why a growth mindset is part of spiritual maturationAnd, Travis explains that, in his mind, science and faith answer fundamentally different questions about the universe.Check out the show notes for links: RebootsPodcast.com/Episode42.Meet the Reboots Sound GeniusMikhail Kosenkov has beautifully edited, mastered, and engineered this episode.If you’re a podcaster and you don’t have a sound genius, trust me. You need one. Even if it’s to help you sort out your compression and EQ settings.He’ll be glad to talk to you about your sound questions. PodcastSoundFixer@gmail.com

Travis Albritton, host of Podcasting in Real Life interviewed Linda a few weeks back. Here's the interview for your enjoyment!Support the show (https://www.patreon.com/LindaRiesenbergFisler)

The 2019 ControlTrends Awards will be held at the BB King's Blues Club in Orlando, FL -- Followed by a Super Bowl Tailgate Party Extravaganza! Make Your Plans for February 2nd Now! Show Notes Eric Stromquist: Eric Stromquist here with the man, the myth, the legend, Kenny Smyers. Kenny, we’re not in Kansas anymore. Tell our community where we are. We’re in Orlando, Florida. We’re sending in front of the BB King Blues Club and we have found ourselves a location for the 2018 ControlTrends Awards we have. And in case you don’t know that Sunday night is Super Bowl Sunday. So if you want to come to the biggest Super bowl party in Orlando, reach out to your sponsors and say, “hey, we want to be there with Ken and Eric ” We’ve got the BB King space booked and we will have The Controltrends Awards starting about two hours earlier,. so after the Awards you can just chill out and watch the game with all your rowdy friends. Ken Smyers: Here’s our favorite team and we go right there. So it’d be a lot more on that. And for our sponsors out there, Kenny not putting together a special discounted sponsorship package if you sponsor early. Eric Stromquist: So if you need more information. reach out to me or Ken and check itt out. And Kenny, We’have been working on the show this week. And also as you know, we’ve been working on the ControlTrends Podcast Network. And as such, I’ve been down here at PodFest 2019, learning from the best people in podcasting, all about how to create these networks? Had about make the podcast better about how to get more engagement. So we’re going to be able to offer that to our community. So listen to, I typically spend, the next little segment is me getting interviewed by Travis Albritton at Podfest. So take a listen to this. Travis: Well Eric, wonderful to sit down with you here at PodFest 2019 and the buzz sprout recording studio. How’s it been so far? Eric Stromquist: it’s an amazing, amazing program. I’ve learned so much here and have a, been a big believer in podcasts and all along, but there was so much that didn’t know that I didn’t know and now I’m even more convinced, Travis, that he got to have a podcast to connect to your audience. Travis: Now tell me a little bit about how you first started in podcasting. Like how long ago was that? What was the original idea? And then, and then like what have you been producing over the last several years? Eric Stromquist: Cool, great question. So it kind of goes back where we’re one of the Honeywell and Johnson controls largest distributors where master systems, systems integrator, HVC controls distributor with no about $3 million worth of inventory in our Atlanta a warehouse. And about the time that Seo kept coming up, I wouldn’t, you know, Google, and this goes back here about 10 or 15 years ago, I would type in Honeywell controls Atlanta. We would not show up anywhere in the search of man, this is not what’s going on inside. I asked, somebody said, you know this Internet thing, why aren’t we showing up? I said, well, you got to do SEO like a, what the heck is Seo? Eric Stromquist: So and how do you get it? So they explained that a little bit and then he was kind of like, uh, I started a control, the control terms.com website. Okay. Which was became a blog and said, we got to start a blog. Well, I don’t like to write much. And then I started doing video casts and the not the podcasting sort of came out of that. I had a number of distributor buddy of mine who was an artist as well. And he and I got together and we created this show call control talk. Now the smart buildings videocast and podcasts, which we do every week. And from that we began to see the SEO. But more importantly I sorta realized just how critical this was. So you know, one thing for our audience out there, if you’re listening on control talk plan is that, you know, if you know me, you know, hadn’t been so lucky in love. Eric Stromquist: So my wife, is younger and I noticed that she, if she was going to buy a product, she would never go to that website. She would always go to third party reviews, right? So in our industry it was pretty much if you buy a Honeywell control, you go to the Honeywell website, you buy Belimo you go to the website. But this younger generationt hat is coming in. They don’t want to do that. They want to of that third party verification. So we sort of filled that niche has sort of filled that out. So we do a lot of interviews with industry experts. We have all kinds of, training videos, product reviews and things like that. One of things we have learned Travis is that, you know, we, we did a video cast and we also did the product cost. It’s about 10 to one podcast consumers to video consumers. Eric Stromquist: So if we get 200 views on, on a weekly show on the video side on youtube. Then , we would be getting about 2000 downloads. So, I’m on a mission now now, I think everybody in the HVAC and Smart Buldings industry should have a podcast. We have created what we call the ControlTrends Podcast Network and we’re going to offer a service to helpl companies in the HVAC and Smart Building Controls Space a way to start up and promote a podcast. And we will be working with your company, which we think has the perfect platform for helping us host it. We’ll actually produce the podcast. You get to do the easy part. You know, you record your audio, you send it to us, we’ll EQ the sound we’ll create a cool opener and outrro for your show and make sure it gets on all the revelant sites like IItunes Spreaker radio and Himalaya the whole nine yards. Travis: Now tell me a little bit more about your vision for this network because it is one thing to have your own podcast and to have that be successful, but then to replicate that success for other people. Travis: Tell me a little bit about why this is so important to you from a personal standpoint and not just a professional standpoint. Eric Stromquist: Well, it kind of dumb luck. I mean I fell into this at sort of the right time I was and I sort of had the first mover advantage. So right now in our industry, we are really one of the only third party independent resource. You can have a, we’re one of the biggest this niche. So it’s important to me because I really care about our industry. And obviously if Honeywell, for example, is one of my primary companies that I represent, so if they do better than I do, better cause it, people in buy those products to me. Same with Johnson controls, Belimo, Siemens, all the majors, none of them right now or in the, in the podcast arena. I know the power of it because I’ve seen what it’s done for our business and I know how people consume it. Eric Stromquist: So, um, I think it’s good for the industry as a whole. And I, you know, I’m passionate about making sure that, uh, that the people in our industry get this. Now we have the platform because of first mover advantage. So not only can we produce the podcast and then we can promote it on the controltrends.com site, we can promote it. So we have the ability to not only produce them but to promote them and that is a winning formula. Travis: Well, and what’s really cool, and I don’t even know if you kind of have picked up on this, but you know, everything that you were just talking about comes from an abundance business mindset of how do we just help all of us do better together, which is, it’s really important to have that. Cause I know a lot of business owners that are like, no, no, no, I’m just going to try and hoard everything that I can maintain my competitive advantage. Travis: Try and, you know, push my competitors aside. But you’re really coming at this from another perspective, which is how do we all help each other? Right? You know, and how do we share our resources and our expertise to help you knowing that, you know, it’s just the right thing to do and it’s going to help our bottom line as well. Eric Stromquist: What’s, what’s interesting and, we’ve shifted, I mean obviously when we talk about network and we talk about the Internet, we are now in the network economy and it’s a completely different set of rules than it was in the scarcity economy. It used to be when I first got in the business, it was if you had information, you hoarded that because that was your differentiator. Now with the Internet, there are no secrets, right? So in the network economy givers get right, so you’d be the one that is giving and the network economy, if you’re going to succeed, you have to think not about how we’re going to slice the pie are up, but how we’re going to make the pie bigger. Eric Stromquist: Okay? Just a completely different mindset and is totally counterintuitive to people. My generation that grew up with who you know, your guardians, your secrets with your life. He kicked your competitors and then blah, Blah Blah and he did what it took. One of the terms that we talk a lot about on ControlTalk Now The Smart Buildings Video Cast and Podcast is something called Co competition and, that means that you and I might be competing today and we might be working together tomorrow and then we’re going to compete again. So sort of what you trade on now, it’s not so much your knowledge now you trade on your integrity because we’re going to work together on a project and you step out of bounds that I’m never going to work with you again. And bottom line, you can’t do this alone. You can’t be the 800 pound gorilla and be successful. Eric Stromquist: You’re going to have to work with other people. It’s just a different set of rules and your integrity’s most important thing. Travis: Travis: Well and your brand. How people think about your company’s name when they see you on a billboard or assign the emotion that they have attached to your company. And we’re not just talking about like, oh I love my my apple Mac book. I’ll never get a windows machine. But just having a non negative reaction to seeing you is so important for being able to conduct longterm business and and really focusing on the branding aspect and not just the direct sales. Right? Cause I know for a lot of business owners and business leaders that I talked to you about podcasting, their number one question is how is this going to drive sales to business, right? Because Travis: there’s not necessarily a direct correlation of you know, this person listen to my podcast and they reached out to my sales rep and then we close this contract. Like that’s not really what podcasting is for. And so it’s not necessarily a direct link to growing your business, but on a larger scale, getting more and more people into your ecosystem, aware of your brand, aware of what you offer, and then establishing a human connection with them so that when they are in a position that they do need what you have, you become the only thing that they consider. Have you, have you found that to be true for you guys? Eric Stromquist: Well I think so. And what I would say to the business owners is, is it shifted a little bit cause you know, if you’re in business, you most likely, unless your retail store have outside salespeople that are going on and calling on people. Okay. And when I first got in the business and our particular niche, that was great because you had bloated maintenance staffs and they would much rather talk to a salesman. He’s playing a donuts and then work well that’s all changed. You know, the, the maintenance staffs of trimmed down so people don’t have time to talk anymore unless they have a problem.. Okay? So you have to be able to get their attention and you better not waste their time. So my biggest expense is my outside salespeople making cold calls, trying to find new business.. You have to have them. Eric Stromquist: When we have a hot lead, we send them out. Okay. So what I would take your business owners is that you have to be able to be found that needs to be part of your marketing strategy. And podcasting is a great way to be found. Give you a quick example. In our business, you know, there’s a plant in Augusta, Georgia that we’d been trying for five years to get into, right? And you know the now, now that know there’s not a receptionist, they don’t tell you who you need to see this basically a guard if you don’t know who you need to see, he’s not going to tell you he needed to see. But yes, a big potential customer, we knew there was potential in there. So we spent years trying to figure this out. I get a call one Monday morning it is the plant engineer at this particular facility going, our corporate engineering in New Jersey watches your show every week. They saw you do a review on this particular product. They’ve already approved it, they want to buy it from you. Can you come over and tell us what we need? But that doesn’t happen much. Okay. This is like an $80,000 sale, right? Doesn’t happen often. But you know, I’m invested in an hour or two a week and doing this. So you, part of your strategy has to be, how can it be found? Podcasting is a great way to do that. Travis: And how is that, uh, just thinking about how when you first started trying to get you discovered, I need to be found, I need to be available, people need to be able to come and find me. So I’m not knocking down every single cold call that I can. Um, what have you noticed is the difference between the blog that you started initially and podcasting, whether that’s, you know, impact to your bottom line or even just you personally enjoying the process? Eric Stromquist: While I do love the process and anybody that knows me knows that I like to talk, I mean, you’re probably getting there. It’s a good problem to have as a podcast here. Eric Stromquist: It’s a good problem to have as a podcaster, I think it’s changed. Again, I think that we’re not, none of us are getting more, more time, right? So if you can have a message that’s easy to concern, um, we’ll put, can listen to it. Podcasting tends to work because they can listen to the podcast when that, when that, when they’re working out, they can listen to it by the riding to work and so on and so forth. So sort of embedded in that question, which would it be along the lines of, I have a podcast guest come on, like let’s say somebody from one of the vendors are represented by the product and say, look, here’s the formula. Don’t talk about the product right away and don’t push, don’t be, don’t be pushy. Like you’re trying to sell something. This, identify the problem that people are having and we can talk about the problem of why it’s a problem and then you can talk about how, you know, one of your solutions, this is how we would do it. Eric Stromquist: And then it’s up to me as the podcast. So it was to go, no, that makes a lot of sense. So, um, that creates value all the way around because people want to understand the problem. If you just start talking about a product man, hook off, let’s go, let’s go listen to Joe Rogan and stat. Right, right. Travis: And have you, uh, been strategic in the people that you bring on, either reaching out to people that you want to establish a connection with business wise and say, Hey, I’d love to have you on my podcast knowing that we’re going to have a nice conversation at the end of it. We’re going to have a working relationship potentially. Like have you, have you used any of those kinds of strategies are not fine? Eric Stromquist: Not yet. That’s part of what I’ve learned here. I mean, getting guest, you know, oddly enough, I had one guy come in as a part of my premises. Eric Stromquist: I don’t handle all the product lines. Okay. But, but the premise of controltrends.com is if you’re in the industry and have something positive to contribute and say you get equal airtime with somebody that I actually get paid by. Okay. So I had a, uh, you know, a, a competitor come in and this guy sat down, we did an interview, he got 108 leads from one 30 minute interview. Right? It didn’t help me at all. It was great for him. But here’s what’s odd and this is again, maybe it’s a function of the fact that a lot of the people in my industry are kind of older is it’s like pulling teeth to get anybody to come on the show and it’s difficult to get the guest. And again, we’re missing out. And again that’s why I’m getting back to the ControlTrends Podcasting Network. Eric Stromquist: But it’s difficult for me to even get guests within our industry to come on on a regular basis. And I get that everybody is busy, but, if they knew the payoff, they should be lining up well. Travis: Travis: And the more that success that you do have and the more success that you can say, look at these people that came on and this is what they thought of their experience and how it helped them. You know it, it is a process. You know it, it’s not something that you just turn a switch and then all of a sudden you have people knocking down your door trying to come on your podcast. Eric Stromquist: That is and is, you know, if you ever listen to my podcasts, you were here at one of the statements we say over and over and one of my teachers used to say nothing is obvious to the uninformed and I think where there’s my industry or your industry or anybody else’s industry, any business dude, there’s more and more stuff coming at us is harder and harder to stay informed formed. Right? So podcasting is a great way that Eric Stromquist: you can on your schedule, listen and get informed because if you’re not informed me not to be able to take advantage of the changes that are coming. Absolutely. Now when we were chatting before this, this, we started doing this interview, you mentioned a second podcast. Tell me a little bit about that one. So the second one is a friend of mine, he’s actually a trainer, a martial artist and he’s made them work with over the years named Paul Lewis and the second podcast, it’s called the Zen brothers podcast. And, uh, what we do is we’re basically interview as we call them everyday and talk conversations with everyday masters. And sort of the theory with that is that yeah, I’m a, I’m a big podcast listener. I can all listen to, I’ll listen to Joe Rogan, I’ll listen to Tony Robbins, I listen to all those Tim Ferris and all those guys and they’re great, but they’re not necessarily where label, you know, I kinda sometimes come away going, yeah, it’s easy for Tony to do that cause he’s got a staff and that’s all he does full time. Eric Stromquist: But you know, I got three, you two small kids or wife a business and all this other stuff. But whoops, what did discover with everyday master Travis? Is it, uh, we all have something we’re good at, we’re masters at. And so for me it’s, that is totally a labor of love. And what I love about that is, you know, we’ll start off, but you know, it’s kind of a longer format. And I know we’ve done our job right is if at the end of the podcast where we’re all kind of going, oh my gosh, we learned something together that none of us knew. Just through the dialogue and the conversation will, and it’s so cool to, to learn from other people’s experiences. Like that’s one of the reasons I really love reading books is somebody is lived out in experience or gained wisdom or knowledge and they put it in a form that I can consume in a few hours and essentially steal years of experience from them. Travis: Yeah. And so, but typically you only think about like quote unquote experts, people that are widely recognized or are well known or famous as being worthy of learning from. But it’s so true that all of us have our own unique experiences that have made us the people that we are and really contributed to who he developed into. And by being able to uncover those diamonds in the rough. Yeah, really being able to, to not only just display the expertise that your guests have, but also to instill confidence in the people that are listening. Right. That if that person has an expertise in something they can offer, maybe I do too. Yeah. Awesome. Well, tell me about you. How did you get into podcasting? So I got into podcasting because I was really experimenting with different ways of sharing a message I was passionate about. So I was trying to do, develop an online, uh, Christian teaching ministry. Travis: Um, and I was just trying to find different ways to connect with people that I had never met before. Right. Cause you have your inner circle of friends, you know, the people that are kind of loosely affiliated with you, your Facebook friends list or whatever. Um, but, but I was really, uh, trying to figure out how can I make this freely available to anyone who would want to listen. And I looked at starting video and doing a youtube channel or something like that. But it’s a lot to get invested in, like getting all the gear that you need and learning all the skills. Like editing a video is times harder than editing a podcast. Oh yeah. Because you have to be concerned with lighting. Like, I have to actually comb my hair in the morning. Like, you know, I can’t, I can’t just roll out of bed in my pj’s and then flip a microphone on. Travis: And so for me, cause I was also still working a nine to five job. I had a family, you know, I had other things that I was, I was invested in and hobbies and things that I was doing. And so I didn’t have 20, 30 hours to devote to creating content. So I needed something I could be efficient at, but that would still be able to allow me to have the impact that I wanted to have. And so that’s, that’s kind of how I fell into podcasting, how I discovered podcasting in a sense. And so, and so I actually tried one kind of podcast. It was very ambitious. Uh, you know, I think I was definitely biting off more than I could chew, uh, first off, but I learned a lot of lessons. And then, uh, the second podcast and the third podcast both did better. Travis: Um, and so what I really love about the podcasting and though is because when you first start, nobody listens. You can make all the mistakes that you want and learn and, and you’re not as self conscious about it. Right? Right. And nobody’s going to remember those podcast anyway. Right, right. And so, so I loved that. I loved that I could kind of learn on the fly, but still continue to, to put out those episodes knowing that I was going to get better over time. And I just fell in love with it. I fell in love with the, the interaction I would have with people that listened, people riding in, emailing me, sending me messages, telling me the impact that my podcasts was having on them personally. And these are people I’ve never met before, eyes. And so to know that I would create an episode offering some kind of wisdom or insight, and then someone on the other side of the country, on the other side of the world, their life is made better because of that. Travis: And it’s, there’s, there’s no, there’s no friction. There’s no, there’s no sales in between. It’s absolutely free. Just get to, to develop a relationship. Like that is so, so cool. So completely agree. Well, listen to your podcast. So, so my main podcast, my personal podcast is called the practical Christian podcast tonight. And so I will interview, uh, people that have an expertise that maybe I don’t, um, to be able to share practical tips to help people just become more effective and in living out their faith on a daily basis. And then I’ll also do short strategy episodes, so like six to 10 minutes. Like, here’s one thing you can implement very quickly, very easily to work on your own, uh, you know, kind of effectiveness. Eric Stromquist: That’s awesome. Well, listen, we’d love to have you come on, the zen brothers podcasts and, I think you’d be a great guest on that. And, and part of, you know, is kind of like an, Oh, Paul’s lived and the, you know, the, uh, the far east for a long time. So he’s very martial arts paste and stuff like that. So it’s Kinda like, you know, part of it is east versus West principles. So Christianity definitely fits into that. And, you know, and the people have different ways, but at the end of the day, it’s about coming away with like you say, a couple of nuggets where you go, oh, I can think about this or I could try this or I could do this. It’s giving people more possibilities. Travis: Yeah, it does. So, so podcasting has been really a passion for me for the last two years has just continued to grow. And then last year I had an opportunity to start working for Buzzsprout, which is a, you know, a podcast hosting company. We help podcasters all over the world who snob Nabo official podcasting host to control trend podcast network, which we’re very excited about that. Um, and, but I was able to come on and essentially teach other podcasts, use the skills that I had learned through my own experience. And so, so in a way, become like an everyday expert and say, okay, these are the things that I tried that didn’t work. These were the things that I tried that did work. Um, and really just dive into, you know, really without any kind of expectation or trying to get people to sign up or anything. Travis: Just give freely all the information, all of my best wisdom that I’ve acquired just to help people, just to help people be successful. Because, you know, a rising seat lifts all ships, right? Well, I mean I can say the word, the network economy and the number one principle, the network economy was givers get go first. So, uh, so I just got to ask them. So if we brought the dead that, uh, cause I know again, I’m trying to get my community to start their own podcast. Uh, uh, what would you say to somebody that hasn’t done a podcast is maybe thinking about it and what do you see some mistakes people make they give for when you first get started? So I think the number one mistake that people make when they first get started is they think it has to be this massive success for it to be worth it. Travis: Right? And they measure success in, in terms that aren’t really realistic, whether that’s millions of people downloading your episodes or quitting your nine to five job after a month of podcasting. Like you kind of create these false senses of what success looks like. But so what I really try and stress with people that are first getting started is that’s a lot of pressure to put on yourself. That’s not necessary, right? Right. And if you’re just starting out on your own and you’re not paying a staff of people to edit each of your episodes and paying for promotion and things like that, you don’t have to make money for it to be a successful podcast, right? That if you can create a podcast about something that you already love, that you would already talk about for free, and now have an opportunity to have that conversation with other people. Travis: And that’s just a win, win all around. And so I really try and reorient people that are first starting out to not think about the money aspect of it, to not think about the number of people that listen, but really to focus on the depth of the impact. So for a business, it’s doesn’t have a podcast, what, why should they do it? And we’ll, we’ll sort of outdated some of the head ones, dumb, which with some of these people, but from your perspective, what have you heard from businesses when you guys should do a podcast? So I think the, the businesses that really need to focus on podcasting or content creation in general is those that are in a commodity market, right? Where it’s what, what flavor of toothpaste do you sell, right? It’s you go to the shelf and it’s, you make a decision based on the packaging, right? Travis: And so if you’re in a commodity market where you don’t have a huge differentiation between you and your competitors, brand is what sets you apart. Yeah. Right. Creating going that extra mile. Well and having that human connection, but, but, but to me your brand becomes your personality almost, right? Because you, again, all things being equal in a commodity market, they go, oh yeah, I’ll listen to Travis as podcast, I’ll pay a few more cents for this. Right? So your brand really becomes your personality. I think companies have to have a phase that, that people can resonate with. And what it does is it protects you from the race to the bottom, right? So down in the rock here. So if you’re in a commodities business and you’re just trying to undercut your competitor by 1% 2% and then they come back and undercut you 1% 2% then everyone loses, right? Travis: But if you can position yourself as a quality product that meets a very specific need or customers that recognize their need and you also have a brand so they feel like they have a connection to you right then, then the price no longer is a part of the equation. Is, is the differentiator. You know? Eric Stromquist: And, and really and truly, I mean, you know, the business books I’ve read about now is, is like for example, some when these major corporations to the number one guy there, they’re hiring masters of fine art because you can’t make some of this stuff less expensively. You’ve, you, you know, if you don’t have a great product to competitively priced or not even in the conversation, hugs the true across all businesses. If you don’t have great tech support, you’re not even in the business or what is the differentiator? And that’s why, you know, GE, people like this or higher masters to fine arts or poets to try to get that sort of vibe like an iPhone has or something. Eric Stromquist: Right? And, and I think individual businesses have the opportunity to do that through social media. But you know, what I’ve learnt here at Travis is most people were dismissing it. They’re doing it wrong. So, uh, so we’re, we’re, what I’m coming back to, the number one pushback I get is, yeah, you know, it has to be perfect. No, your first three or four podcasts or Ghana sock are, but nobody’s going to go back and listen to episode one or two or three. And then sometimes I’d go back and like go, holy smokes, what were we thinking? Right. But uh, but the, but the other thing is, you know, it’s like, unless you just got to get started, you’ll get better as time goes on. But to not have a podcast as part of your social media program I think is, is, is a big error. Travis: Yeah. And I just want to say one more thing just kind of on this, this topic of creating a brand and developing a relationship with people that haven’t even become your customers yet. Uh, specifically when it comes to pricing, right? That all at pricing is as a story. It’s a story of what you’re communicating value eyes and a story that the customer is coming into, right? That the reason people spend more on a Mac book versus a windows computer, that that costs less than has the same specs is the story. Not just the story from Macintosh apple where they’re telling you about, you know, how it’s going to set you apart, make you, you know, unique. But then the story you tell yourself that I identify with apple as a brand and I want to communicate that with my purchases. And even though it’s a little bit more, even though it costs a bit more for maybe the same kind of computer, the story that I’m telling myself makes me feel better. And so when you can have that kind of a story, branded relationship with your customers, they don’t mind paying more for your product because they believe in the value that you’re offering. And then you don’t have to worry about the price. Travis, you are not going to get a bumper sticker because I think we need to write a book together. It’s called people will buy products, they buy stories. Speaker 3: Um, great stuff. Tell them to our community, cause I’m putting this up. This is the first I you to say, well welcome to control talk now the smart buildings podcast because this is it this week cause I’m in Orlando. Yup. And then tell people how they get hold of you. Travis: So the best way to get ahold of me is with my work emailTravis@buzzsprout.com if you have any questions about podcasting, hosting, microphones, anything like that, I’d love to help you out for free. Eric Stromquist: Yeah, and Travis Travis nine now we’re, we’re new best friends. So, uh, for all the people in the smart building controls network or if you want to start a podcast and being involved in the controlled trends podcasting network, we’ve got a team because it doesn’t mind they take a village, but it does take a buzz in a sprout and a couple of guys that want to make it happen. Absolutely. Thanks for having me on Eric. Hey, well thanks for having me on. I think I’m on your show or maybe this is the way it works in a new podcasting network economy. I mean, we’re both guest on each other’s shows simultaneously. How cool is that? Very cool. Eric Stromquist: Well there you go, man. That’s another episode of Control Talk. Now you’re Smart Buildings video cast and podcast again, remember mark your calendar now, for super bowl Sunday. If you want to be at the coolest party ever, you want to be at the ControlTrends Awards. They’ll start early and we’ll be partying afterwards. We got everything worked out February 2nd groundhog day is also super bowl Sunday, but it’s going to be at The Control Trends Awards 2019 Extravaganza. We are going to combine the best elements of the ControlTrends Awards with the Superbowl party. Yeah, and I got a gato tell yo the venue. we got is, fantastic. We’ll check. We’ll be able to get 300 people on there and I’ll be the first 300 people. So you want a party get with one of our sponsors and say, I want to go to the ControlTrends Awards and if you want to be a sponsor with us again, we have some special rates that, if you register early and sign up now , you get a special rate. All right with that, remember be bold, stay in control and have a super bowl party. The post Episode 306: ControlTalk NOW — Smart Buildings VideoCast and PodCast for Week Ending Mar 10, 2019 appeared first on ControlTrends.

Travis Albritton creator of the Practical Christian Podcast and author of the book Small Group Leader Secrets, joins this Ether Talk to talk about how to best lead a small group. Whether you are a new or experienced family group leader you will want to listen to this podcast. We talk about, among other things, why do small groups; how to lead an engaging small group discussion and even how to choose and raise up leaders.