Small Business PR

In this episode of the Gloria Chou PR Podcast, I sit down with Kim Rittberg—award-winning TV producer, media expert, and video coach—to talk about how small business owners can finally show up confidently on camera without sounding robotic or overly rehearsed.Kim has produced for Us Weekly, Netflix, and launched video units for major media outlets, but she swears by one thing: anyone can be good on camera with the right mindset, skill set, and practice. If you've ever frozen up during a Reel, dreaded pitching yourself on video, or wondered what to say in your elevator pitch—this episode is for you.Mindset Shifts to Overcome Camera Shyness Kim debunks the myth that only extroverts or TV-ready personalities can be confident on camera. Her framework helps you shift from “supermodel mode” (focused on appearance) to “teacher mode” (focused on message)—so you stop worrying about how you look and start focusing on what you're saying.Her 4S Framework to Shine on Video You'll learn Kim's powerful 4S method: ✅ Soothe your nervous system through breathwork ✅ Strengthen your voice and posture ✅ Get Silly to shake off stiffness ✅ Smile to connect instantly with your audienceThe ABCs of a Killer Elevator Pitch Gloria and Kim break down the A-B-C method for crafting an unforgettable pitch:Accomplishments: What makes you credible?Business: What do you actually do (in plain English)?Confidence: Say it like you mean it—then practice it until it flows.Kim's Top Tools and Resources ✅ Freebie: 10 Tips to Make Amazing Videos ✅ $37 On-Camera Challenge: Get confident fast with low-stakes practice ✅ Podcast: The Exit Interview with Kim RittbergFinal TakeawayConfidence isn't reserved for celebrities or influencers—it's built. If you want more visibility, clients, and impact, learning how to own your voice on camera is non-negotiable. You don't need a fancy setup or a viral script—just clarity, practice, and your authentic self.Listen now and start showing up like the expert you already are.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/gr

In this high-impact episode, AI strategist and Authentic AI founder Kinsey Soderberg joins Gloria to unpack how small business owners can finally ditch generic, robotic content and train AI tools like ChatGPT to sound exactly like them.You'll learn how Kinsey's Human-First AI Method and her signature AI Brand Blueprint can help you build a brand-aligned AI assistant that writes social posts, emails, and even customer replies—all while staying true to your voice, mission, and values. Whether you're new to AI or deep in the tools, this episode will shift the way you think about content creation, automation, and scaling with soul.This is a must-listen for small business owners, online creators, and founders who want to use AI to grow authentically in 2025 and beyond.Why Training Your AI Assistant Is the Key to Authentic, Scalable Content in 2025Why “perfect prompts” aren't the secret to great AI-generated contentHow Kinsey's Human-First Approach helps you create aligned, on-brand content fasterHow to build your own AI Brand Blueprint to train tools like ChatGPT or ClaudeEasy, repeatable ways to input your brand voice: brain dumps, screenshots, and voice memosWhat makes AI content sound generic—and how to avoid itDo's and don'ts when using AI platforms like ChatGPT, Perplexity, and GeminiHow trained AI can reduce your workload, streamline content, and boost your bottom lineIn a digital world flooded with AI-generated content, the brands that stand out are the ones that train their tools to reflect their real voice, values, and purpose. As Kinsey Soderberg shares in this episode, you don't need 10 new AI tools—you just need one that knows you deeply.Whether you're a founder, service provider, or creator, the future of content marketing isn't about replacing yourself—it's about building systems that let you show up more consistently and more authentically. This episode shows you how to do just that, using the same tools you already have.Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou&nb

In this deeply personal solo episode, PR strategist and podcast host Gloria Chou shares the story of how she rebuilt her brand by ditching outdated marketing templates in favor of authentic messaging, values-driven branding, and emotionally resonant content.You'll learn how Gloria's radical shift in content strategy—fueled by personal healing, political clarity, and business burnout—transformed not just her marketing, but her entire business model. This episode is packed with insights for small business owners, thought leaders, and online creators who want to connect more deeply with their audience and grow a sustainable, purpose-led brand in 2025 and beyond.Why Authentic, Values-Driven Messaging Outperforms Templates, Authority, and Approval-Seeking in 2025Why template marketing strategies don't work anymore in the saturated digital landscapeHow to shift from approval-seeking content to a values-first marketing approachWhy emotional resonance and identity alignment matter more than credentialsHow to use your personal story and brand values to attract ideal clientsWhy rejection and unsubscribes are signs of strong messaging, not failureHow personal healing and self-awareness can fuel powerful brand positioningThe difference between authority-based PR and values-aligned visibilityIn a digital world overflowing with templates, quick hacks, and bro-marketing playbooks, the brands that rise above the noise are the ones that lead with authenticity, emotional connection, and clear values. As Gloria Chou shared in this episode, sustainable growth doesn't come from chasing followers or authority—it comes from remembering who you are, speaking your truth, and letting your brand be an extension of your personal evolution.Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Small Business PR Podcast, I reveal the top 3 reasons your PR isn't working—and how to fix them so you can finally get featured in national media like Oprah Daily, BuzzFeed, Vogue, and more.If you've ever felt like your pitches are getting ignored, you're stuck in the PR friend zone, or you're not sure how to create timely angles that actually get opened—this episode is your roadmap. I break down exactly what holds most small businesses back from landing press and shares the mindset, tools, and repeatable PR strategies you can start using today to get visible without hiring an expensive PR agency.Whether you're a product-based business owner, service provider, or eCommerce founder doing your own outreach, this episode will help you build a seasonal PR system that gets results.Why Your PR Isn't Working – 3 Hidden Reasons and How to Fix ThemWhy PR isn't a one-and-done task – and how to build a repeatable, season PR strategyHow to create relevant pitch angles that align with journalists' editorial calendars (without changing your product)What to do when you get ghosted—and how follow-up emails can build long-term media relationshipsHow to use the CPR Pitching Method to land media featuresWhy DIY PR often fails—and how to stop guessing and start pitching like a PR proIf you're a founder trying to get featured in the media but feel stuck, this episode gives you the strategy and clarity you need to get unstuck and start seeing traction.No agency. No ad spend. Just relationship-first pitching that works—especially when paired with a consistent seasonal PR plan and the right media outreach tools (like LinkedIn and email tracking).Ready to stop spinning your wheels and start getting visible? Tune in now and learn how to pitch smarter, follow up better, and finally land the media coverage your business deserves.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with Madison Page—business growth strategist and host of The Small Business Growth Podcast—to break down exactly how physical product businesses can turn customers into loyal superfans through emotional connection and relationship-first marketing.Whether you're selling candles, skincare, or wellness products, Madison shares three high-impact strategies to help you create a brand community that drives sales, referrals, and long-term retention—without needing a complicated platform or massive team.Build a Loyal Brand Community That Drives Repeat Sales, Customer Referrals, and Emotional Engagement—Without Relying on Ads Why community drives recurring revenue, customer retention, and organic referralsThe difference between transactional vs. relationship marketing—and why younger buyers care3 actionable ways to build a loyal brand community around your physical productHow to use Instagram Stories to foster emotional connection and boost engagementWhy marketing means repeating your brand message a thousand different waysCreative examples like step challenges, polls, and value-based missions that convertIn a crowded marketplace where ads are expensive and attention spans are short, building a loyal customer community isn't optional—it's essential. As Madison Page shared, product-based businesses that focus on relationship marketing win in the long run with higher repeat purchase rates, stronger brand advocacy, and sustainable organic growth.Whether you're just starting out or scaling your ecommerce brand, remember: it's not about how many followers you have—it's about how deeply you connect. So start showing up, share your brand values consistently, and create a two-way dialogue that turns buyers into lifelong fans.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Madison Page :Instagram: @thisismadisonpage

In this powerful episode of the Gloria Chou PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwear brand that has been featured in Oprah Daily (print + online!), BuzzFeed, and Brides.Once skeptical and burned by traditional PR agencies, Marcia reveals how she took control of her media strategy using Gloria's PR Starter Pack—and landed national press coverage without spending a dime on traditional PR or sending out dozens of free samples.If you're a product-based business owner, eCommerce founder, or indie brand looking for high-impact, cost-free press, this episode is your blueprint for media success.How to Land Free Press by Serving Journalists, Not Selling—The CPR Pitching Method, PR Mistakes to Avoid, and a Year-Round Gift Guide StrategyWhy pitching journalists is about serving their audience—not selling your productHow to use LinkedIn and email tracking tools to build lasting media relationshipsThe CPR pitching method to land both press features and wholesale accountsHow to avoid the most common PR mistakes—like sample overspending or vague pitchesA repeatable, seasonal PR system to land spots in gift guides and holiday roundupsIf you're a small business or product-based founder, you don't need a pricey PR agency to get featured in top-tier media. Marcia Hacker's story proves that strategic, relationship-driven pitching can land major wins—like Oprah, BuzzFeed, and Brides—without ad spend or free samples.Focus on audience relevance, use tools like LinkedIn and email tracking, and apply the CPR method to build lasting media relationships. With a repeatable system, you can land press year-round—especially during high-ROI seasons like holiday gift guides.Start pitching, follow up consistently, and watch your visibility grow.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Connect with Marcia & Sauipe SwimWebsite: https://www.sauipeswim.comInstagram: @sauipeswim

In this powerful episode of Small Business PR with Gloria Chou, we're joined by the incredible Yve-Car Momperousse, founder and CEO of Kreyol Essence—the Haitian beauty brand seen on Shark Tank and now sold at Sephora, Ulta, Whole Foods, Amazon, and more.From a personal hair loss crisis to building a $50M clean beauty brand, Yve-Car shares the raw, real story of how she stayed true to her roots, served her community, and used her voice to break barriers in the natural haircare industry.This is a masterclass on mission-driven entrepreneurship, financial empowerment, inclusive leadership, and what it really takes to scale a brand from scratch.Key Lessons on Scaling a $50M Brand: Shark Tank Prep, Community-Led Growth, DEI, and Data-Driven Success for Purpose-Driven EntrepreneursHow Kreyol Essence went from humble beginnings to $50M+ in product salesWhat preparing for Shark Tank really looks like (hint: it took over a year!)The power of community-driven business and grassroots brand buildingWhy knowing your numbers is essential for BIPOC and women entrepreneursHow to measure impact and ROI beyond revenueHow Yve-Car approaches DEI, inclusion, and allyship in her businessWhy storytelling and getting “back to basics” is the future of marketingHow to turn preparation into opportunity—and opportunity into impactYve-Car Momperousse's journey—from a personal hair loss experience to building Kreyol Essence, a $50M+ natural haircare brand—is a blueprint for mission-driven entrepreneurship rooted in purpose, community, and preparation.This episode reminds us that success isn't about luck—it's about being prepared when the opportunity comes. Whether it's navigating Shark Tank, scaling in the face of supply chain chaos, or advocating for inclusive business practices, Yve-Car proves that knowing your numbers, loving your customers, and staying rooted in your culture are what truly drive sustainable growth.

Want to get featured in the media but feel held back by fear, imposter syndrome, or the anxiety of being seen? In this episode of Small Business PR, I share the 3 powerful PR mindset shifts every small business owner needs to confidently show up, pitch their story, and land media coverage—without second-guessing themselves.Whether you're a founder, solopreneur, or creative struggling with visibility fears, this episode will help you break free from the limiting beliefs keeping your brand in the shadows. Learn how to turn fear into fuel, use your story as a visibility asset, and pitch with purpose—no fancy PR background required.How to Overcome the Fear of Visibility and Get Free Media Coverage for Your Small BusinessThe 3 mindset shifts that helps you stop playing small and start pitching with purposeWhy visibility is non-negotiable for building trust and scaling your impactThe metaphor that will change how you see your role in your industryWhy PR isn't just visibility—it's your mission in actionHow consistent, small actions can lead to massive media wins over timeYou don't need to be famous, polished, or have a PR team to start landing media coverage. By shifting your mindset around visibility and embracing your founder story, you can confidently pitch the media and secure press features that grow your brand. Your voice is the missing puzzle piece in your industry—and PR for small businesses starts with owning that. Visibility isn't about perfection; it's about showing up with purpose, using storytelling to build trust, and taking consistent action. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Are you tired of following Instagram formulas, tips, and tricks that no longer work? You're not alone—and you're not doing anything wrong.In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what's actually working on Instagram in 2025—and what outdated strategies to finally let go of.From embracing authentic storytelling to getting back to basics with commenting and engagement, Shannon shares the real, human-first Instagram growth strategies that are helping product brands, service providers, and creators stand out without burning out.What's Actually Working on Instagram in 2025 (According to a 270K-Follower Pro)Why “how I” storytelling now beats “how-to” contentShannon's 4 H's Content Method: Heard, Helpful, Humor, and HappeningsA simple Instagram Stories hack that instantly boosts viewsHow commenting on popular accounts still drives organic growth in 2025Why your first 3 Stories matter more than everThe truth about how often you really need to postWhy unscripted, raw videos perform better than polished onesHow to combine growth, engagement, and conversion—all in one postThe outdated Instagram content tactics to stop using nowWhether you're a product-based business, personal brand, or service provider, Shannon shares how to simplify your content strategy, boost engagement organically, and make Instagram fun (and profitable) again—without having to post every day.You'll learn why storytelling, casual videos, and simple Reels are outperforming polished content—and how to use Instagram as a genuine connection tool instead of just another sales platform.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Shannon McKinstrie:Instagram: https://www.instagram.com/shannonmckinstrieWebsite: https://shannonmckinstrie.com/LinkedIn: 

Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent.You'll discover the 3 C's of cold pitching—Consideration, Compliment, and Confidence—and how to use them to write pitches that actually get opened, read, and responded to. Whether you're launching a product, pitching a story, or building brand visibility, these tips work—even if you're just starting out.✅ How to Pitch Journalists: Master the 3 C's to Get Free Press and Stay on TrendHow to use the 3 C's of pitching: Consideration, Compliment, and ConfidenceHow to find the right journalist for your niche using free PR toolsWhy subject lines matter—and how to write one like a headlineHow to use specific compliments to build journalist relationshipsHow to show up with confidence as a solution—not as someone begging for attention How to pitch seasonally and stay relevant with trending topicsYou don't need ads, connections, or a blue check to get featured in top media. What you need is a PR strategy rooted in empathy, relevance, and confidence. In this episode, Gloria Chou reveals how to write cold pitches that convert—so you can land press, grow your brand, and get seen as the expert you are.Whether you're launching a product or scaling a service, this episode gives you the tools to pitch smarter and win media coverage—without paying for PR.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass (https://learn.gloriachoupr.com/masterclassbygloria) .     •  Watch the #1 PR Secrets Masterclass (http://gloriachoupr.com/masterclass?utm_source=small-business-pr&utm_medium=podcast&utm_term=&utm_content=masterclass&utm_campaign=masterclass)  to get you featured for free in 30 days  •  Join the Small Biz PR Facebook Group to get the best PR Tips  •  Download the 10 ways to get free PR for your small business  •  DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr   •  Connect with Gloria Chou on LinkedIn- https://www.link (https://www.linkedin.com/in/gloriaychou)  •  CPR Pitch Framework (Credibility, POV, Relevance) https://gloriachoupr.com/1  •  Source of Sources – HARO Alternative https://gloriachoupr.com/1  •  Perplexity AI – Journalist Research Tool http://perplexity.ai

Still guessing that your customers are probably coming from Instagram? You're not alone—and you might be missing critical insights that could transform your sales.In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where your customers actually come from using simple tools like UTM links, QR codes, and even smart social media keywords.This is the episode every product-based business owner needs to finally stop guessing and start tracking what works—even if you're allergic to spreadsheets.Understand Why Knowing Your Customer's Source Improves Marketing ROI

In this no-fluff, straight-talking episode of Small Business PR, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) questions small business owners face:“Should I hire a marketing or ads agency—or do it myself?”With over 10 years of experience, millions spent on ads, and hundreds of clients under his belt, Zach breaks down exactly when it makes sense to hire help—and when it's a waste of money. From red flags to look for, to knowing your numbers, to building a business that's sustainable without giving up control, this episode is a must-listen for any entrepreneur navigating growth.

Want your product featured in Mother's Day gift guides but don't know where to start? In this episode, I break down proven PR strategies to pitch journalists, stand out in a crowded inbox, and land free media coverage—all without hiring a PR agency. Learn how to craft the perfect pitch, find the right media contacts, and increase your chances of getting featured. Plus, I share real-life success stories and insider tips you can start using today!Crafting the Perfect PR Pitch for Mother's Day (and Beyond)Substack for finding journalist opportunities before publicationSource of Sources (replacing HARO) for daily journalist requestsResearch publication-specific gift guide parameters Focus on 1-2 standout items rather than your entire product lineUse email tracking software to monitor if journalists open emailsBuilding credibility to compete with larger brandsGetting featured in gift guides provides small businesses year-round visibility without expensive ads. Research publication opportunities, craft targeted pitches, and follow up strategically to secure media coverage—even with a single product. PR is a numbers game where persistence builds credibility. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you're a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime!The Secret to Writing PR Pitches That Journalists Actually ReadUsing free tools like HARO (Help a Reporter Out) and Substack for press coverage.Crafting compelling pitches that get responses.How personal experiences can enhance media opportunities.Overcoming cultural barriers to self-promotion.Following up with journalists, responding quickly, and positioning as an expert.Finding unexpected PR opportunities in different industries.Maintaining relationships with journalists and leveraging past features.Securing media coverage doesn't have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency!If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Swapna Patel:Instagram: https://www.instagram.com/style.remixx/Website: https://www.styleremixx.com/

Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media coverage and publicity. Learn how to turn press features into email sign-ups, boost brand credibility, and nurture long-term customer relationships. Don't miss this episode—discover how strategic PR can fuel your email marketing success!How to Build Multi-Six-Figure Business Without Paid Ads Using Organic PR:Strategies to get noticed through podcasts, summits, and online networkingConvert PR exposure into email list growth with a strong call to actionCreate a PR pitch that captivates and convertsOptimize your website to capture leads from PR-driven trafficLeverage social media to amplify PR efforts and grow your email listBy securing media coverage, crafting a compelling call to action, and optimizing your website for lead generation, you can turn press features into a steady flow of email subscribers. Leveraging social media further amplifies your reach, boosts brand credibility, and keeps your audience engaged for long-term growth.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Liz Wilcox: Website: https://lizwilcox.com/Instagram: https://www.instagram.com/thelizwilcox/

Discover the painful lessons I've learned, the hard truths I've faced, and the invaluable insights I've gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, marketing tips, or ways to scale your business online, this is your go-to resource for success.Essential Lessons for Scaling Your Business to $1 Million and BeyondLeverage existing platforms before building your own.Adapt and refine your business model to stay relevant.Address deep-rooted fears to unlock greater business potential.Surround yourself with experienced mentors and peers.Not everyone is your ideal client—clarify who you serve.Invest in tools, team members, and systems for efficiency.Stop relying on cookie-cutter marketing strategies.Scaling an online business is a journey filled with challenges, setbacks, and breakthrough moments. Stay committed, embrace innovation, and keep optimizing your strategies. Success in the digital world isn't just about working harder—it's about working smarter. Implement these proven tactics, and you'll be well on your way to building a profitable and sustainable online business.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product's value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don't miss these expert tips to make your eCommerce product photography work for you and turn views into revenue!Snap, Sell, Repeat: Fun & Easy Product Photography Tips to Boost Sales and Build Trust:Position your products to highlight key features and benefitsCreate consistent visual branding that builds consumer trustUse lighting techniques that make your products stand outCapture attention-grabbing images that stop the scrollOptimize product photos for various platforms and devicesWith these game-changing photography hacks, your product images become your 24/7 sales team—convincing shoppers to buy even while you sleep!

Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google's new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts.In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don't let these changes hurt your sales—learn how to optimize your email strategy today!The Power of Email Marketing in 2024: What You Need to KnowHow email marketing gives you full control over customer relationshipsThe 0.3% spam complaint rule and how to maintain a healthy email listWhy cleaning your email list regularly is more important than everSegmentation strategies that drive higher engagementThe right way to repurpose content without devaluing your email listHow AI Can Help Write Better Emails—If Used CorrectlyEmail marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don't let privacy regulations, new email categorization rules, or stricter spam filters derail your success!

Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whether you're looking to land press coverage, secure media interviews, or build journalist relationships, these artificial intelligence solutions streamline your public relations efforts.Ultimate guide to AI tools for PR success: Boost your media visibility & outreachHow AI can enhance media outreach and press coveragePerplexity AI Replaces Google for PR Research & Media TargetingUsing ChatGPT for follow-up emails and refining press pitchesClaude as best AI Tool for Long-Form Content & PR StorytellingLeveraging AI to improve SEO, media mentions, and brand credibilityReady to get your name out there without draining your bank account on PR firms? These AI tools are total game-changers for DIY publicity. With a bit of practice and these smart assistants by your side, you'll be landing media coverage and growing your brand like a pro. No fancy agency required – just you, your story, and some AI magic to help you share it with the world. Time to get started!If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.Unlock the Power of Psychology-Driven Copy to Boost Email SalesWhy AI-generated email templates fail to connect with modern consumersThe role of design thinking in crafting emails that grab attention and drive actionThe psychology behind word choiceSimple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAsHow to use curiosity-driven subject lines and pre-headers to increase email open ratesAddressing objections within emails to eliminate hesitation and drive purchasesHow changing hyperlink colors can boost click-through ratesMastering email copywriting isn't just about clever words—it's about connection. By applying psychology-driven tweaks, refining your messaging, and infusing personality into your emails, you can turn simple messages into powerful conversion tools. Adapt to your audience's behaviors, test what resonates, and use your brand's unique voice to stand out in crowded inboxes. Shift your strategy from just selling to truly engaging, and watch your emails drive more opens, clicks, and sales.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Anita Siek on: Website (Wordfetti): https://wordfettigroup.com/Website (Anita Siek): https://anitasiek.com/ LinkedIn: https://www.linkedin.com/in/anitasiek/ Instagram: https://www.instagram.com/anitasiek/ Apple Podcast (Brandfetti): https://podcasts.apple.com/au/podcast/brandfetti/id1464154049 Spotify (Brandfetti): https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

I've been shadowbanned again, and honestly? It doesn't bother me. In this episode, I'm sharing why I'm embracing my core values, showing up authentically, and letting go of followers who aren't aligned with my mission. If you've ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact over approval, even when social media algorithms try to silence your voice. Discover how to stay true to yourself and grow your brand authentically in a world of digital noise. Personal branding, authentic marketing, and community alignment are key themes we'll explore in this empowering episode.Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in BusinessThe power of being unapologetic about personal values in businessHow societal changes and challenges are shaping business practicesWhy authenticity and self-expression are crucial in marketingNavigating shadow banning on social media and its impact on marketing strategiesThe role of community responsibility in building a strong businessEvolving consumer expectations for authentic brand connectionsRedefining success to prioritize human connection and impact over financial metricsEncouragement to embrace unique stories and challenge conventional business normsYour authentic voice, story, and values are your greatest assets—powerful even in their imperfection. The more you show up unapologetically, the more your ideal audience will find and connect with you. This year, embrace the courage to speak up, build your brand, and create meaningful impact. Keep showing up, expressing yourself, and being radically you—the world (and the right opportunities) are waiting! If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business.Here's Must-Know Truths to Boost Sales and Scale Your E-Commerce StoreProduct pages are your sales team—optimize them to convert browsers into buyers.Utilize email marketing to nurture leads and upsell existing customers.Invest in retargeting ads to re-engage visitors who didn't convert.Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI.A/B test headlines, CTAs, and layouts to find what resonates best with your audience.Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success!

The old way of marketing is dead—here's what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don't miss this episode!Harness the Power of Identity Marketing to Transform Your Brand MessagingWhy traditional authority-based marketing no longer works post-pandemicHow changing customer identities impact marketing strategiesThe difference between brand identity and identity marketing and why it mattersThe four-step framework of Identity Marketing: to define, validate, deepen, and personify your marketable identityHow to use non-negotiables to clarify your brand's values and connect authenticallyBuild stronger connections and lasting loyalty with these identity marketing tips: adapt to your customers' changing identities, test your messaging without wasting resources, and use non-negotiables to show what you stand for. Shift your marketing to focus on who your audience is, and watch your brand resonate like never before—because connecting with people always beats just selling to them.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Veronica Romney on:Website for Identity Marketing: https://identitymarketingbook.com/ Website for Veronica Romney: https://www.veronicaromney.com/ LinkedIn: https://www.linkedin.com/in/vromney/ Instagram: https://www.instagram.com/vromney/ Twitter: https://x.com/vromneyYouTube (The Rainmaker Podcast): https://www.youtube.com/@vromney 

Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and driving more traffic in 2025 with expert Laura Jawad. This episode breaks down simple, actionable tips to help you rank higher, reach your ideal audience, and grow your business. Tune in for easy strategies that deliver real results!Boost Your Small Business' Online Presence with These 3 Essential SEO StrategiesConduct a quick audit to spot easy fixes like broken links and slow page speeds.Map out content pillars and clusters to build authority and create a clear strategy.Use strategic PR to build backlinks and a broader online footprint, balancing relevancy and quantity.Gain sustainable growth and better search visibility with these practical tips: audit your site for quick wins, structure content to enhance expertise, and use PR strategically for authentic backlinks. Optimize your business' SEO one step at a time—because starting, no matter where you are, is always better than waiting.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Laura Jawad on: Website: https://www.laurajawadmarketing.comInstagram: https://www.instagram.com/heylaurajawad/SEO Kickstart Kit: https://www.laurajawadmarketing.com/smallbusinesspr Unlock 5 SEO checklists to help you optimize your website so you're bringing in more qualified leads and customers on autopilot. Grab your free guide here.

 In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.5 Other Crucial Lessons Every Small Business Owner Needs for SuccessHealing yourself creates a ripple effect, impacting your relationships and the world.True richness comes from time, freedom, and presence, not just financial gains.Saying "no" more often leads to focused growth, better results, and prevents burnout.Tools and software help, but fast decision-making ultimately determines your business' speed.Follow mentors and coaches aligned with your values, not just the loudest ones.Unlock personal growth and business success with these mindful strategies: heal from within to transform relationships, embrace simplicity for true richness, scale down to boost profitability, say “no” to stay focused, and trust authentic connections over shiny tools. Thrive by doing less, but doing it better!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.5 Crucial Lessons Every Small Business Owner Needs for SuccessEmbrace grief as a stepping stone for growth in your business journey.Build trust by listening and caring, not just solving problems.Focus on meaningful goals and sustainable growth, not endless hustle.Stop forcing outcomes; let what's meant for your business come naturally.Let your authenticity shine through; customers can sense your energy.Boost your small business success with these simple, sustainable strategies: turn challenges into growth, listen actively, focus on meaningful goals, trust the process, and let your authenticity guide customer connections. Make your business thrive while staying true to your values!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs navigate loss, this is for you.Effective Strategies for Managing Grief and Building Resilience in Business SuccessSee grief as a reminder of what you love and how you grow.Let your emotions breathe instead of trying to run away from them.Use tools like journaling, venting, or mindful movement to process feelings.Learn to pause, reflect, and adapt instead of always pushing forward.Regular body-and-mind care can boost your creativity and clarity.Celebrate your wins, no matter how small, and let them fuel your future.Grief might feel like the uninvited guest, but it's actually here to help you grow, adapt, and thrive. By leaning into it, you can build a business that's not just successful but deeply aligned with who you are—and that's the kind of magic you can't fake!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow AmarAtma Singh on: Website :https://amaratmacoaching.comInstagram: https://www.instagram.com/amaratmacoaching 

Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works!Easy Tips for Crafting an Annual Plan That Boosts Your Business SuccessPrioritize PR, SEO, email marketing, and social media to support your sales funnel.Begin with measurable goals like revenue growth or audience expansion.Use data to assess successes, failures, and guide future efforts.Limit your focus to 1-3 impactful strategies aligned with your goals.Align initiatives with lead generation, nurturing, conversion, delivery, or retention.Focus on scaling core offerings to build a strong, sustainable foundation.Planning ahead doesn't have to be overwhelming—just keep it simple and focused. Whether you're aiming for more revenue, better leads, or streamlined products, clear goals and sticking to what works can drive big growth. Simplicity scales, so focus on what truly matters and treat your business like a system that thrives with the right care and tools!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Frenchie Ferenczi on: Website: https://www.frenchieferenczi.comInstagram: https://www.instagram.com/frenchie.ferenczi/Stay Close to the Money guide: https://join.frenchieferenczi.com/money/

Send us a text to get more PR resources for your product biz!Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car?

Send us a text to get more PR resources for your product biz!End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience!Here's What We Cover In the Episode and More:Analysis of how businesses can seamlessly transition their messaging between Q4 reflections and Q1 aspirations.Specific examples of pitches, such as industry recaps or forecasting trends for the upcoming year.A closer look at holiday guides, gratitude campaigns, and using local community angles for PR.Detailed ideas for capitalizing on New Year trends, Valentine's Day, and diversity-related holidays.Practical steps to reframe product offerings and make them timely for seasonal PR.How to use pitching calendars and frameworks effectively for sustained media coverage. Strategies to connect personal mission with PR storytelling for authentic and compelling pitches. Want to shine in Q4 or Q1? Stop pitching like a late-night infomercial and start thinking like the life of the party—relevant, engaging, and impossible to ignore. Journalists don't want your sales pitch; they want a story, a trend, or a solution that fits the season like a cozy holiday sweater. So ditch the fluff, add a sprinkle of humor, and make your angle so irresistible that editors can't help but RSVP ‘Yes' to your pitch!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Send us a text to get more PR resources for your product biz!The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today!Here's What We Cover In the Episode and More:Definition and importance of AOV (Average Order Value) in increasing sales Avoid underpricing and set proper markupsUpselling complementary itemsBundling best-sellers Offering customization options Free shipping thresholdsGift-with-purchase offersTiered discounts (Buy More, Save More)Manual text outreach to thank and upsellAttract quality buyers without over-discountingTracy's podcasts and book for more strategies This holiday season, don't just sell—strategize! Tracy Matthews reveals five genius revenue-boosting hacks: upsell like a pro, bundle for irresistible deals, and sprinkle in some personalized magic. Ditch discounts and focus on perceived value to attract premium buyers who love what you offer. Remember, a little creativity and human touch go a long way to turning shoppers into loyal fans!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Tracy Matthews' social media pages:Website: https://tracymatthews.com/ Instagram: https://www.instagram.com/tracymatthewsny/?hl=en and https://www.instagram.com/flourish_thrive/reel/DCCxRfKhaTg/comment-secret-to-get-access-to-our-sales-on-repeat-private-podcast-which-launch/ LinkedIn: linkedin.com/in/tracymatthewsofficial Book: https://desiredbrandeffect.com/ Pod

Send us a text to get more PR resources for your product biz!From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business!Here's What We Cover In the Episode and More:Sharing your story with the press positions you as an innovator and an industry leader.Media exposure can deter competitors by showcasing your expertise.Journalists value fresh perspectives and bold opinions over unanimous agreement.Confidence in your viewpoint is essential to being seen as a credible expert.You don't need flawless logistics or operations to pitch your story.Public relations is an accessible way to grow your business without relying on ads or agencies.Sharing your story can unlock credibility, opportunities, and a stronger market presence.Getting your story out there doesn't have to be perfect—it's about taking that bold step forward and pressing send. Remember, the magic happens when you stop waiting for the perfect moment and start claiming your space as a trailblazer. Whether your logistics are still evolving or you're just beginning to shape your audience, embracing your voice and owning your expertise is what sets you apart.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Send us a text to get more PR resources for your product biz!Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you're a small business aiming to grow in wholesale, this episode is packed with strategies you won't want to miss!Here's What We Cover In the Episode and More:Strategies for small businesses to succeed on Faire.Key insights from retail expert Moni Ainslie.Tactics to reach retailers without trade shows. Cost-effective approaches to Faire fees. Signs your business is ready for wholesale. Best practices for product listing optimization.Using PR and reviews to build credibility.Proven pricing strategies for wholesale success. Tips for nurturing retailer relationships.Expert advice for scaling in the wholesale market.Want your products into top wholesalers like Faire? Expert Moni Ainslie says, start with retailer-friendly listings, not just a copy-paste of your Shopify. Think like a buyer—showcase irresistible packaging, top-notch photos, and seasonally relevant keywords. And above all, nurture those retailer relationships; they're your key to scaling without the costly trade shows. The path to wholesale success isn't magic—it's strategic preparation.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Moni Ainslie's social media pages: Website: https://www.koopslieconsulting.com/LinkedIn: linkedin.com/in/monikakupczakainslie 

Send us a text to get more PR resources for your product biz!Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales.Here's What We Cover In the Episode and More:Effective strategies for small businesses to pitch products to editors.Role and responsibilities of a shopping editor in selecting products for features.Significance of high-quality product presentation and website design.Tips for crafting a compelling and unique pitch.Timing considerations for pitching, especially for seasonal gift guides.Follow-up etiquette and best practices after initial pitches.The value of offering product samples to enhance coverage chances.Building genuine relationships with editors and journalists for better outreach.Remember, successful pitching is all about relevance, a unique angle, and a touch of that genuine connection. Whether you're offering a thoughtfully crafted product or reaching out to editors who share your story, there are always ways to make an impact!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Neha Tandon's social media page: Instagram: https://www.instagram.com/ohheyitsneh/

Send us a text to get more PR resources for your product biz!From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business owner, CEO, or entrepreneur as it will help clarify your message and position you properly for big opportunities without pay to play!Here's What We Cover In the Episode and More:PR is about effective brand communication beyond features. Introduction to the CPR Method (Credibility, Point of view, Relevance). Importance of specificity and relevance in pitches. Practical example of specificity using the “onion layer” metaphor.Crafting concise, engaging subject lines. Relevance as a way to capture attention quickly.  Tips for targeting pitches with one strong angle.Encouragement to approach pitches as specific “puzzle pieces.” To land PR features, you need specificity and relevance—the dynamic duo that make pitches pop. Think of specificity as the hook that digs in deep, while relevance is the line that reels in interest. A pitch that's too general? It's like serving soup without salt—no one's biting. Nail these two, and you'll have editors saying, “Tell me more!” Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Send us a text to get more PR resources for your product biz!Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured!Here's What We Cover In the Episode and More:Trae Bodge's background and expertise How to create effective gift guides Tips for pitching products to writers Importance of product samples and packaging Affiliate links and discount strategies  Building relationships with lifestyle writersOptimizing PR efforts for holiday seasons Getting into holiday gift guides isn't about shouting louder; it's about standing out smarter. Nail your pitch with concise, to-the-point emails that highlight what makes your product irresistible. Show up with eye-catching packaging and a story that wows, not overwhelms. Remember, it's not about  selling to everyone, it's about being unforgettable to the right people.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Trae Bodge on: Instagram: https://www.instagram.com/truetrae/?hl=enSubstack: https://traebodge.substack.com/p/welcome-to-my-substack-september Twitter: https://x.com/truetrae YouTube: https://www.youtube.com/channel/UCS7NmNEmi1Qs1IhtxOf7xAwTikTok: https://www.tiktok.com/@tipswithtrae Visit her website: https://truetrae.com/   

Send us a text to get more PR resources for your product biz!Send us a text to get more PR resources for your product biz!Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority so you can get more sales, SEO, and credibility!Here's What We Cover In the Episode and More:Reads actual poorly written podcast pitches receivedCommon mistakes found in these pitches The importance of personal relevance and not delegating pitches to agencies Need for specificity and relevance in pitches How to focus pitches on the podcast's audience, not just self-promotion Suggestions on how to improve podcast pitching strategiesThe worst podcast pitches aren't just bad—they're like a one-sided date where all you do is brag, ignore the other person's interests, and then wonder why you got ghosted. If you can't take five minutes to personalize your pitch, why should I spend 50 interviewing you? Remember, if your pitch looks like a copy-paste, it'll land in the recycle bin faster than a bad subject line. Specificity wins hearts (and bookings), while generic fluff gets you a one-way ticket to “delete.” Be relevant, be real or be forgotten!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Ever wanted to get your product into a magazine like Marie Claire, People,  or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, Emily Cieslak, talks about all the ways a small business can get their indie brands into these outlets!Here's What We Cover In the Episode and More:Insights on writing buying guides, focusing on SEO, product selection and expert input. How to pitch products for editorial features, including preparation and timing. Common mistakes in pitching, such as irrelevant pitches. Tips on making pitches stand out:  uniqueness, inclusivity, sustainability. Effective pitching techniques, from subject lines to follow ups. The impact of strong PR strategies on small brands.  Getting into shopping, product or gift guides is all about knowing your audience – and by audience, I mean the editors. Do your homework:  tailor each pitch to the publication, highlight your product's unique angle and align it with current trends like sustainability or inclusivity. Keep it short, sweet and relevant, because editors are like shoppers themselves— they love a good deal, but hate wasting time on irrelevant pitches. Finally, be persistent but not pushy; remember, you're building relationships, not just getting a feature. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Emily Cieslak on: Instagram: https://www.instagram.com/emilycieslak/?hl=en Visit her website: https://emilycieslak.yourwebsitespace.com/  Connect with her on LinkedIn: linkedin.com/in/emilykcieslak 

If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks like. I'm joined by business strategist Jereshia Hawk as she shares her journey of buildling her business from zero to 1 million+ a year in revenue and why she decided to take a step back by taking a 7 month sabbatical at the height of her business growth.Here's What We Cover In the Episode and More:Jereshia's decision to take a planned sabbatical at the height of her career Key themes like internalized capitalism, burnout, and redefining success Jereshia's business journey and how she planned her seven-month sabbatical The role of money mindset and discovering the concept of “enough” Shifts in business priorities and how personal growth played a role Value of agency, defining success, and healing through business Tips for managing stress, personal boundaries, and self-care as a business owner Taking a sabbatical isn't stepping away from success; it's recharging your superpowers. Remember, burnout doesn't make you a hero— balance does. So ditch the guilt and embrace the break; your best work is waiting on the other side of rest!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Jereshia Hawk on: Instagram: https://www.instagram.com/jereshiahawk/ Visit her website: https://www.jereshiahawk.com/   Connect with her on LinkedIn:  linkedin.com/in/jereshiahawk Listen to her podcast: https://www.jereshiahawk.com/podcast/ 

If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYTimes can catapult your business into a household name, and the best part is that it is NEVER TOO LATE to pitch for gift guides. Journalists write gift guides ALL YEAR ROUND, even one week before Christmas and even AFTER Christmas, so do not delay and start pitching your product now for gift guides to get the same incredible results as our PR members! Hear it directly from a journalist the who, what, when, where, and how of all things gift guides!Here's What We Cover In the Episode and More:Importance of service journalism in product reviews Planning for seasonal stories and gift guides Insights on pitching products for various occasions like Father's Day, holidays The significance of SEO and content strategy in commerce reporting Process of curating and updating gift guidesRelevance of small businesses in commerce content Tips on how small businesses can get featured in major publications Role of affiliate programs and partnerships in securing coverageTiming and best practices for pitching products to media outlets Differences between organic coverage and paid  placementsSubject line and pitch content advice for successful media outreachJust like last-minute shoppers, editors are always hunting for the perfect pick. Pitching late is like finding the only open spot on Christmas Eve— it might just be the golden ticket. Remember, even Santa takes requests up until the last minute!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groupsFollow Victoria Giardina on:New York Post: https://nypost.com/author/victoria-giardina/ Instagram: https://www.instagram.com/victoriagiardina/?hl=en 

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she shares how PR not only helped her grow sales and SEO, but also helped her hire staff, open a brick and mortar store and launch a bookfair with the media wins she got through the methods she learned in our program!Here's What We Cover In the Episode and More:Kim's journey from passion project to impactful businessHow Kim shattered limiting beliefs about PR and business success Achieving  national media coverage through PR, including major outlets like Fox News, New York Post and Women's DayThe role of relevance in successful PR pitches Importance of follow up and building relationships with journalists Leveraging PR skills to grow other areas of business, including partnerships and community events Overcoming imposter syndrome and building confidence through PR Kim's upcoming goals:  national platform launch, holiday season pitches and book fair preparationsBy mastering the art of relevance and persistence, you can get featured all year long. Just like Kim, don't limit yourself to big holidays or trending seasons. Follow up, get creative with your pitches, and stay tuned into what's happening in the world. Remember: It's not about selling— it's about being the story the world wants to hear.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groupsFollow Kimberly Behzadi on:Read It & Eat Bookshop & Boxes: https://www.readitandeatbox.com/ Connect with her on LinkedIn: linkedin.com/in/kimbehzadi 

As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey with my mom, I have shared very openly my relationship to re-defining my relationship with money, success, self worth, and how I believe our marketing should be a reflection of our core values. Recently, I attended an event that was very bro marketing which not only lacked any diversity at all, but prioritized MORE IS ALWAYS BETTER and this made me want to record an episode on my reflections on this. Although we live in a world where sometimes the loudest voices get heard or valued, may this episode be an invitation to give yourself permission to define success on your own terms.Here's What We Cover In the Episode and More:Reflection on a $5000 business event experience Diversity issues and lack of representation at the event Focus of the event on selling businesses, not just growthHigh-pressure sales tactics and lack of transparencyPersonal misalignment with extreme capitalist business strategies Value in a more nuanced definition of success Importance of balancing revenue growth with personal well-being and impact Emphasis on bringing humanity back into marketing Encouragement to reflect on personal business goals and valuesAttending a high-cost business event full of aggressive upselling and lacking diversity was a wake up call— authenticity and integrity in business far outweigh any superficial revenue growth. The event's narrow focus on preparing businesses for sale, while sidelining valuable voices, only solidified my belief that success isn't about relentless hustle but about genuine connections and meaningful progress. Let's ditch the cookie-cutter capitalist paradigm and embrace a more nuanced, human-centered approach to business growth. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups

It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how to pitch, when to pitch, what to write, what samples (if any to send), if a big social media following is required, this episode is a must listen if you make a product and want to get featured in gift guides!Here's What We Cover In the Episode and More:Fun ways to get your products spotlighted in gift guides and top lists.Why being credible in editorial spots beats paid ads any day.When to pitch your products to editors for those seasonal gift guides.How to tailor your pitches to match the vibes of specific writers and publications.Common pitch blunders to dodge, like being too pushy or bland.Why building bonds with writers and editors can score you future wins.Tips for crafting killer, to-the-point email pitches.How sending product samples can boost your media coverage.How to approach influencers vs. journalists differently.Sure, pitching can feel a bit nerve-wracking at first, but it's totally a skill you can master, and the payoff? Amazing media coverage for your business! By keeping it real, getting super specific, and building true connections, founders can seriously up their chances of landing spots in gift guides and other cool editorial features.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941   Follow Margaux Lushing on: Forbes.com https://www.forbes.com/sites/margauxlushing/ & Well + Away https://margaux-lushing.squarespace.com/Connect with her on LinkedIn: https://www.linkedin.com/in/margaux-lushing-9505269/

How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or having lots of "famous friends". Tune in if you want to truly stand out in this saturated online space and create content that engages and converts, because people want to buy from people!Here's What We Cover In the Episode and More:Strategies for growing Instagram followers.Building personal branding on social media.Crafting relatable and simple content. Techniques for engaging audiences.Selling products through compelling stories.The “Inventor's Journey” in marketing.  Visual storytelling in digital marketing.Addressing consumer pain points in sales.Insights into consumer psychology and buying behavior.Tips for E-commerce and sales pages.Simplifying language for better engagement.Trends in online content creation and coaching.Authenticity is the key to unlocking the true potential of your brand; just ask Sun Yi, who grew his Instagram from 60K to 130K by ditching jargon for genuine, relatable stories. Simplify your message like you're speaking to a friend, not a boardroom— trust me, no one is impressed by corporate-speak. Remember, it's not about sounding smart; it's about making your audience feel seen and understood. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941   Follow Sun Yi on Instagram: https://www.instagram.com/sun.yi/?hl=en Check out his website: https://sunyi.co/  

From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fresh voices to feature and if you do these simple things, they will thank you for making their job easier when publishing a story--one that can reach millions of potential new customers!Here's What We Cover In the Episode and More:Essential steps before sending a pitch email.Importance of correct spelling, formatting and recipient details.Crafting irresistible subject lines.Verifying journalists' recent coverage.The CPR Method: Credibility, Point of view, and Relevance.Structuring concise, three-paragraph pitches.Effective calls to action.Enhancing pitch credibility by connecting journalists with experts. Maintaining persistence and resilience in pitching.Before hitting send, remember: sloppy spelling and broken links scream unprofessional; don't pitch what they just published— no one likes déjà vu; your subject line should be enticing, not clickbait; brevity is the soul of a good pitch— ditch the fluff; and finally, a confident call to action beats desperate pleas every time. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera confidence and video expert Xayli Barclay will show you EXACTLY how to appear natural and authentic on camera so your videos connect with your audience the right way so you can get more sales, while still being you!Here's What We Cover In the Episode and More:Insights from XayLi on overcoming camera shyness and building confidence.How to select the ideal video platforms like Instagram and YouTube based on your marketing goals.Tips on creating compelling behind the scenes clips, how-to videos, and leveraging trends.Being true to yourself on camera.Experimenting with different video styles to find what resonates with your audience.Techniques for hooking viewers in the first few seconds.Using short, looping videos for extended reach. Recommendations for video creation and editing tools such as Ecamm, ChatGPT, Opus Pro and CapCut Pro.Strategies for the camera-shy to maintain a strong video presence.From Camera Shy to Sales Fly: Authenticity is your secret weapon— ditch the lengthy intros and embrace the power of raw, behind-the-scenes content. XayLi Barclay's masterclass reveals that even a simple demo can skyrocket engagement. Equip yourself with the right tools and watch your sales soar without breaking the bank on ads!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit XayLi Barclay on LinkedIn: linkedin.com/in/xaylibarclay  Check out her website: https://xaylibarclay.com/ Follow Brave On Video on Instagram: https://www.instagram.com/braveonvideo/&n

WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple fixes to your copywriting so you can stand out and get more revenue. Marketing and consumer behavior are changing, so this episode is a must listen if you want to not just survive, but THRIVE this year! You'll also learn about the different types of "copy personalities" and find the one style that suits YOU, so you can connect with your customers authentically while growing your sales!Here's What We Cover In the Episode and More:Common copywriting blunders include getting too stuffy or leaning on tired clichés and how to keep it fresh and fun.Being specific in your messaging is key—it lets your personality sparkle and shine!"Copy stars"—these archetypes help you discover your unique writing voice and make your copy stand out.Building your own "word closet" full of your favorite words and phrases to keep your copy authentic and uniquely you.Strategies for building relationships with customers through personalized copy.The need for diverse content to cater to different buyer personas.The role of AI in copywriting and the importance of maintaining a human touch in writing.Using these game-changing ideas, improve your sales page and increase your income! Discover your own "copy personality," learn simple changes that will make a big impact, and interact with your audience in a very real manner. Being real is absolutely vital as marketing changes quickly. Hit play now to turn your copy into a potent instrument for personal development and deep connections.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Marisa Corcoran on Instagram: https://www.instagram.com/mtoni/ and Check out her

From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, complex thing you need to hire expensive agencies or PR reps for, think again--this episode will tell you exactly what you need to do to put your unknown small business on the map, so you can make more sales and get more visible to become a buzzworthy brand!Here's What We Cover In the Episode and More:Common misconceptions around PR for small business owners.Insights from sending over 1000 cold pitches.Crafting a newsworthy pitch using the CPR method (Credibility, Point of View, and Relevance)The fear of being “blacklisted” for persistent pitching.Encouragement to confidently press send on pitches.Innovative PR strategies for gaining media coverage.Example of Dr. Ross Radusky's creative pitch on Halloween candy.Unique angles and long-term PR thinking.Benefits of managing PR in-house and building lasting relationships with journalists.Strategies like offering to be a resource for future stories and providing samples or experiences.Visibility and representation for diverse entrepreneurs in the media.Personal journey of challenging the entrepreneurial narrative.Encouragement for diverse entrepreneurs to pitch themselves to major media outlets.Uncover the media spotlight without breaking the bank or needing an A-list endorsement! With the CPR method— Credibility, Point of View, and Relevance— you can craft newsworthy pitches that capture journalists' attention and debunk the myth of a PR “blacklist.” Embrace your unique story, press send with confidence, and become the media darling you were meant to be. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, quizzes allow you to get more information about your audience while keeping them engaged, creating a win win for email nurturing later to increase your chances of making that sale! Don't miss this episode with quizz expert Linda Sidhu who has created quizzes that generated 6 figures in sales and more!Here's What We Cover In the Episode and More:Linda's transition from pharmaceutical sales to quiz strategist.Effectiveness of quizzes as lead magnets over social media.Overview of different quiz types— scored quizzes, personality quizzes, assessments, and e-commerce quizzes.Steps to create a successful quiz.Importance of a well-integrated email marketing system. Necessity of a follow up welcome series to nurture leads into customers.Strategies for targeting specific demographics with positive messaging.Use of tools like ChatGPT to streamline quiz creation.Introduction to Linda's “Quiz to Cash Strategy.”The value of market research and creation of compelling quiz titles and questions. Tips on leveraging PR to gain media visibility.Explore the magic of quizzes and transform your lead generation game—just ask Linda Sidhu, the quiz queen who turned midlife crises into midlife advantages. Whether you're in skincare or paddleboards, quizzes can be your marketing MVP, nurturing leads and boosting sales with personalized charm. Ditch the social media grind and let quizzes do the hard work, one engaging question at a time!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Linda Sidhu on LinkedIn: linkedin.com/in/linda-spence-sidhu-6485b054 &

What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the most CREATIVE PR campaigns on a budget to inspire you to build buzz around your brand even on a shoestring budget!Here's What We Cover In the Episode and More:Crises are inevitable and can significantly impact a small business's revenue and profitability.Common crises include negative online reviews, cyberattacks and health related issues.The necessity of preparation, including vulnerability assessments and crisis communication plans.The triple As— Acknowledge, Apologize, Act— and advises against the three Ds— Deny, Diminish, Deflect.Incentive PR tactics such as leveraging unique events and building strong relationships with journalists.Memorable campaigns like sending pizza-sized cookies to journalists and using visual stunts at airports. Power of authenticity and taking contrarian viewpoints to capture media attention.Maintaining a reputation for honesty and delivering compelling stories.Evolving media landscape, including the rise of AI in communications.How AI can automate routine tasks, freeing up time for genuine human connections.Value of unique, original voices. Being prepared and creative in crisis PR can not only help small businesses survive tough times but also can turn challenges into unique opportunities for growth and visibility. Additionally, these strategies can help differentiate themselves and cultivate robust relationships with journalists, even when operating with limited resources. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclassWatch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Oliver Aust on LinkedIn: linkedin.

From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you!Here's What We Cover In the Episode and More:The difference between a story topic and a story angle.Three powerful angles: leveraging seasonal trends, commenting on major company news, and using community data or surveys.How to challenge industry norms, make bold predictions and tell heartwarming local stories.Leveraging current regulations and policies for relevant pitches.Using gift and product guides to expand your reach.How small business owners can get featured in top-tier media outlets without prior connections or a big budget. Mastering PR is about creating unique story angles and leveraging timely trends to stand out in the media landscape. By implementing these strategies, anyone can transform from an unknown entity to a sought-after industry expert in just 30 days.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941