Podcasts about platform strategy

This interview was recorded for the GOTO Book Club.http://gotopia.tech/bookclubRead the full transcription of the interview hereJacqui Read - Software Architect, Speaker & Author of "Communication Patterns"Gregor Hohpe - Author of "Platform Strategy", "The Software Architect Elevator", et al.RESOURCESJacquihttps://bsky.app/profile/tekiegirl.bsky.socialhttps://jacquiread.comhttps://fosstodon.org/@tekiegirlhttps://www.linkedin.com/in/jacquelinereadhttps://github.com/tekiegirlGregorhttps://twitter.com/ghohpehttps://www.linkedin.com/in/ghohpehttps://architectelevator.comLinkshttps://acedmodel.comDESCRIPTIONJacqui Read and Gregor Hohpe discuss her book "Communication Patterns", which aims to bridge the gap in effective communication for software professionals. Jacqui highlights the importance of core communication skills, covering topics like visuals, writing, knowledge management, and remote collaboration.The book offers practical patterns for improving diagrams, addressing multimodal communication issues, and ensuring accessibility, particularly for neurodiverse individuals. Jacqui also introduces her upcoming ACED Model, a strategic framework to align software development with business needs while remaining adaptable.RECOMMENDED BOOKSJacqui Read • Communication PatternsGregor Hohpe • Platform StrategyGregor Hohpe • The Software Architect ElevatorGregor Hohpe • Cloud StrategyGregor Hohpe • Enterprise Integration Patterns, Vol 2Gregor Hohpe & Bobby Woolf • Enterprise Integration PatternsErich Gamma, Richard Helm, Ralph Johnson, John Vlissides • Design PatternsNeal Ford, Matthew McCullough & Nathaniel Schutta • Presentation PatternsMartin Fowler • UML DistilledBlueskyTwitterInstagramLinkedInFacebookCHANNEL MEMBERSHIP BONUSJoin this channel to get early access to videos & other perks:https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/joinLooking for a unique learning experience?Attend the next GOTO conference near you! Get your ticket: gotopia.techSUBSCRIBE TO OUR YOUTUBE CHANNEL - new videos posted daily!

In this episode we connect with Critical Manufacturing's CEO Francisco Almada Lobo to understand how MES and industrial data platforms enable legacy equipment connectivity to drive real-time analytics, proactive maintenance and operational excellence.

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and we're launching our May series with a topic that so many entrepreneurs wrestle with: How often should I really be posting content? Whether you've been told to post every day or you're stuck in a cycle of burnout trying to keep up, this episode will help you shift from “what the algorithm wants” to a frequency that truly works for you. This week's focus is on creating a sustainable posting frequency—one that supports your business model, aligns with your goals, and gives your audience consistent value without exhausting you. Because showing up online shouldn't cost you your peace. We're digging into the practical, flexible steps you can take to find your rhythm and make your content strategy feel like a natural extension of your business—not a burden. Let's walk through the key steps I shared in the episode for designing a posting frequency that fuels growth (without the burnout): (01:00) Why “Consistency” Doesn't Mean Daily We've been told that consistency = success, but consistency should mean what you can sustain—not what a social media guru tells you. ✨ Action Step: Reframe your mindset around consistency. Ask yourself what feels doable and valuable, not just frequent. (02:00) Step 1: Match Frequency to Your Business Model An influencer and a consultant don't need the same content schedule. Know what level of visibility your business requires and tailor accordingly. ✨ Action Step: Identify your business model and what type of engagement is most valuable—awareness, conversion, or deep connection? (02:40) Step 2: Focus on Quality Over Quantity A single valuable post often outperforms five generic ones. It's about impact, not volume. ✨ Action Step: Review your content from the past month. What performed best—short bursts or deeper, high-value pieces? (03:30) Step 3: Test and Track Different Frequencies Experimentation is your friend. If posting less yields the same or better results, you've found your sweet spot. ✨ Action Step: Pick a 30-day period and test 2–3 different schedules. Track engagement, traffic, and ease of creation. (04:10) Step 4: Adapt to Platform Norms Different platforms = different rules. Instagram may love 3–5 posts/week, but your newsletter or blog can thrive with biweekly content. ✨ Action Step: Choose your top 2–3 platforms. Research their ideal frequencies, then adapt based on your available bandwidth. (05:00) Step 5: Stay Flexible and Reevaluate Often Your schedule should evolve with your business. You might post twice a week now, but with help or automation, you could scale that later. ✨ Action Step: Every quarter, ask: Is my current content schedule still serving me? Do I need to scale up—or scale back? As I shared in the episode, there's no universal perfect frequency—only what works for you. The right schedule will evolve as your business does, and finding that rhythm is the key to long-term marketing success without burnout. Next week, we're continuing our May series by exploring how to balance consistency with content quality—an important next step once you've dialed in your ideal posting rhythm. You won't want to miss it! Until then, keep shining, and remember: Consistency is what you can sustain—not what the internet says you should do. ✨ Special Announcements & Links

Ali Shoemaker (Realtor, California) shares how she built her personal brand with the "Platform" marketing strategy, and why she soon left her team to go on her own.

Ali Shoemaker (Realtor, California) shares how she built her personal brand with the "Platform" marketing strategy, and why she soon left her team to go on her own.

Generac Power Systems is no longer just a generator company — it's becoming a full-stack energy technology platform. In this episode of Technovation, CIO Talal Butt offers a behind-the-scenes look at how he's reshaping the $4.3B manufacturer's technology landscape to support that evolution. Speaking directly to senior IT and digital leaders, Talal shares how he's building a modern digital ecosystem from scratch — one that's powered by real-time data, platform thinking, and AI-driven decisioning. From architecting Generac's first scalable data governance program to operationalizing GenAI use cases and redefining the partner experience, this episode is a playbook for CIOs navigating transformation in legacy industries.

Some of the most successful technology companies—like AWS, Stripe, Twilio, and GitHub—have built platforms that developers don't just use but genuinely love. So, what sets these platforms apart from those that developers avoid? In this episode, we break down three key trends that make a platform indispensable: deep customer empathy, an iterative approach to product management, and a culture of empowerment.  Through real-world case studies, including stories from Integral's work with automotive and commercial vehicle clients, as well as insights from industry leaders like Stripe, GitHub, and Netflix, we explore what it takes to create platforms that drive innovation and efficiency. From GitHub's early days embedding in developer communities to Stripe's hands-on support of its first users, and Netflix's culture of autonomy and accountability, we uncover the strategies behind their success.  Whether you're building an internal platform for your company or a developer-focused product for the market, these lessons can help you increase adoption, reduce friction, and build something that developers truly love. Inside the episode... Why platforms like Stripe, GitHub, and AWS succeed while others struggle The three trends that define highly adopted developer platforms A case study from Integral: building a flexible payments platform for an automotive company How GitHub revolutionized version control by embedding in developer communities Stripe's hands-on early approach to supporting developers—and why it worked The role of iterative product management in successful platform adoption Netflix's "Freedom and Responsibility" principle and how it drives internal innovation Practical tips for increasing platform adoption in your own organization Mentioned in this episode Netflix Culture Deck: https://jobs.netflix.com/culture Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.   Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence  

In this insightful episode of The Brand Called You, Dr. Tero Ojanperä, co-founder of Silo AI and AI visionary, discusses the transformative power of AI, how businesses can balance automation with human-centric innovation, and the future of AI ethics, education, and leadership.00:38- About Dr Tero OjanperäTero is a technology visionary and an AI entrepreneur.He's the co-founder of Silo AI, the largest private AI Lab in Europe.His latest book is titled Platform Strategy, and AI Revolution - the Handbook, and he was recognized by the World Economic Forum as a young global leader.

This conversation with Andrei Hagiu explores the power dynamics between platforms and participants, highlighting platform traps where dominant platforms can exert control over sellers. The discussion also considers the potential of blockchain technology to decentralize platforms and create more equitable business models.

This mini episode of Coffees and Content highlights the importance of a holistic approach to marketing in today's landscape. We chat about how relying solely on one form of marketing, like just organic social media, is no longer enough. Instead, a wraparound strategy involving websites, SEO, newsletters, blog posts, and networking is key. I'm also draw on nearly a decade of experience in the industry and shares the success the Social Collective has seen with these holistic strategies. Click the link to listen to the full episode on Spotify and Apple Podcasts.

Join Michelle Martin on Money and Me with Anthony Kruger, APAC Head of Platform Strategy for BlackRock Systematic Group. Explore how BlackRock's systematic investing integrates proprietary AI models to deliver unique investment insights. Discover how AI and machine learning is revolutionizing decision-making and analyzing data  Gain insights into BlackRock's platform performance,  its competitive edge and how the human element plays into investment decision making. How is  AI reshaping economies and markets? Don't miss this unique deep dive from the perspective of one of the leaders in the field of systematic investing.See omnystudio.com/listener for privacy information.

"Plus il y a de gens, plus Git est efficace" Le D.E.V. de la semaine est Olivier Jacques, consultant ProServe chez Amazon Web Services. Dans cet épisode, nous explorons l'évolution de Git en 2024, alors que nous allons bientôt fêter ses 20 ans. Nous discutons de l'importance de Git dans la gestion du code et examinons plusieurs stratégies d'utilisation au sein des équipes de développement. Olivier présente une typologie de cinq méthodes, comme la stratégie trunk-based, qui favorise l'intégration continue, et aborde les défis liés à chacune d'elles, ainsi que GitFlow, et les branches par environnement (à éviter !). Il met en lumière l'importance du contexte d'équipe et de la culture organisationnelle dans le choix de la stratégie la plus adaptée, tout en soulignant que l'efficacité d'une méthode dépend également de sa mise en &oeliguvre au sein de l'équipe. Liens évoqués pendant l'émission Atlassian : Git workflows.IT Revolution : Accelerate, The Unicorn Project, The Phoenix Project, Team TopologiesGregor Hohpe : Cloud Strategy, Platform Strategy, et son blog sur des sujets d'architecture moderne du logiciel. 🎙️ Soutenez le podcast If This Then Dev ! 🎙️ Chaque contribution aide à maintenir et améliorer nos épisodes. Cliquez ici pour nous soutenir sur Tipeee 🙏Archives | Site | Boutique | TikTok | Discord | Twitter | LinkedIn | Instagram | Youtube | Twitch | Job Board |

This interview was recorded for the GOTO Book Club.http://gotopia.tech/bookclubRead the full transcription of the interview here:https://gotopia.tech/episodes/323Gregor Hohpe - Author of "Platform Strategy", "The Software Architect Elevator", et al.James Lewis - Software Architect & Director at ThoughtworksRESOURCESGregorhttps://twitter.com/ghohpehttps://www.linkedin.com/in/ghohpehttps://architectelevator.comJameshttps://twitter.com/boicyhttps://linkedin.com/in/james-lewis-microserviceshttps://github.com/boicyhttps://www.bovon.orgDESCRIPTIONJames Lewis and Gregor Hohpe discuss the concept of dimensionality in decision-making, particularly in the context of innovation versus standardization. Hohpe emphasizes the importance of understanding and removing constraints to unlock new opportunities, citing historical shifts in technology and platform thinking as key examples.They explore how traditional one-dimensional views often limit progress and the challenges of adapting to new paradigms, especially in organizations. The discussion also touches on the role of architects in facilitating these shifts and the strategic focus needed for internal platforms to thrive in the face of evolving technologies.RECOMMENDED BOOKSGregor Hohpe • Platform Strategy • https://amzn.to/4cxfYdbGregor Hohpe • The Software Architect Elevator • https://amzn.to/3F6d2axGregor Hohpe • Cloud Strategy • https://amzn.to/3TOS3NvGregor Hohpe • Enterprise Integration Patterns, Vol 2 • https://amzn.to/3TNedQ3Gregor Hohpe & Bobby Woolf • Enterprise Integration Patterns • https://amzn.to/3DqII9lGregor Hohpe • 37 Things One Architect Knows About IT Transformation • https://amzn.to/3z8uhnwTwitterInstagramLinkedInFacebookLooking for a unique learning experience?Attend the next GOTO conference near you! Get your ticket: gotopia.techSUBSCRIBE TO OUR YOUTUBE CHANNEL - new videos posted daily!

Did you know you can make more money with a multi-platform strategy? In today's episode, we're chatting through how you can utilize multiple platforms to make more impact and generate more revenue when working with brands! This is the part 3 of our 4-part Multi-Platform Mastery series for this month's Thrive in Five episodes.

Emily Steele, President & COO, SavanaOmnichannel banking has yet to achieve its full potential due to financial institutions' inability to effectively integrate disparate systems of record. This issue prevents customers from experiencing a seamless digital journey both online and in the bank branch. Robin Amlôt of IBS Intelligence speaks to Emily Steele, President and Chief Operating Officer of Savana, which aims to unlock next-generation, customer-centric banking operations through its digital delivery platform. 

My guest today is Pat Grady, a longtime growth investor at Sequoia and one of the firms senior leaders. Pat has been a part of a long list of legendary investments, ranging from Snowflake, Zoom, ServiceNow, Qualtrics, Okta, Hubspot, Notion, and OpenAI, among many others. There aren't many investors who reference as well at Pat, both inside and outside of his firm. We talk about investing, building an investing firm, and building enduring companies. Please enjoy this great conversation with Pat Grady. Listen to Founders Podcast For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Tegus, where we're changing the game in investment research. Step away from outdated, inefficient methods and into the future with our platform, proudly hosting over 100,000 transcripts – with over 25,000 transcripts added just this year alone. Our platform grows eight times faster and adds twice as much monthly content as our competitors, putting us at the forefront of the industry. Plus, with 75% of private market transcripts available exclusively on Tegus, we offer insights you simply can't find elsewhere. See the difference a vast, quality-driven transcript library makes. Unlock your free trial at tegus.com/patrick. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.  Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:05:48) Doug Leone's Leadership and Changes (00:06:54) Creating Internal Pressure and Structure (00:10:46) Sequoia's Team Values and Family Influence (00:13:40) Assessing Founders and Investments (00:20:28) Winning Competitive Investments (00:24:45) Pat's Early Career at Sequoia (00:29:38) Memo Writing and Investment Criteria (00:35:20) Evaluating Companies Through Three Business Criteria (00:40:15) Building Sustainable Competitive Advantage (00:47:48) Turning Bad Numbers into Good Investments (00:51:20) The AI Frontier: Market and People (01:01:13) Harvey: The AI Legal Assistant (01:05:33) Sequoia's Platform Strategy (01:17:16) The Importance of Teamwork and Performance (01:26:07) Legendary Potential: Relentless Application of Force (01:28:37) The Kindest Thing Anyone Has Ever Done for Pat

Jeremy's article on How to Innovate: https://www.jeremybrown.tech/how-to-innovate Clayton Christensen's books on Disruptive Innovation (Jeremy was referring to “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail”): https://www.goodreads.com/book/show/19203217-disruptive-innovation Lex Fridman and Mark Zuckerberg interview in the Metaverse: https://www.youtube.com/watch?v=EohIA7QPmmE Perplexity, an AI search engine: https://www.perplexity.ai/ Kagi, the search engine Jeremy uses: https://kagi.com/ Tom Demarco's book about slack: https://www.goodreads.com/book/show/123715.Slack 2018 study on slack and innovation: https://pubsonline.informs.org/doi/full/10.1287/orsc.2018.1215 Peter's article about Getting hired as an EM / Searching and applying: https://peterszasz.com/get-hired-as-an-engineering-manager-part-3-searching-and-applying/ Craft Conference: https://craft-conf.com/ Book on Platform Strategy: https://www.goodreads.com/book/show/208871782-platform-strategy Search Engine podcast episode on the media apocalypse and how to survive it, part 1: https://overcast.fm/+BBVQRBOVak part2: https://overcast.fm/+BBVQTfeXl4 Example of a hyper-local website: Les Pépites du 19e - https://www.lespepitesdu19e.fr/ and Instagram (@lespepitesdu19e) 00:00 Introduction and Greetings 00:34 What the hell is this show? 02:47 Jeremy's article on "How to Innovate" 07:25 Do you need a healthy Culture to Innovate 09:55 Can big companies innovate? 18:53 Is slack (time) needed to innovate? 28:57 Peter - Getting hired as an EM / Searching and applying 44:55 Get ahead of the crowd strategies for job seekers 47:08 An example of a great cold outreach 48:54 Can networking at conferences help me get a job? 50:54 Experiences at Craft Conf 52:21 Emerging trends from the talks at Craft Conf? 55:17 AI will replace developers! 01:01:19 Supporting Conference Attendance as a leader 01:05:13 The Media Apocalypse and Ethical Consumption 01:07:44 The Role of AI in Content Creation 01:14:16 The Importance of Local News and Media 01:25:35 Reflections and Closing Thoughts​

This week we've got Mullet MadJack, some curfuffles from Square Enix, Dread Delusion, and we revisit Death Must Die!

Episode #AnimalWelfareIndonesia2ndConference dari podcast #KesejahteraanHewan ini adalah membahas Maximize Your Fundraising Platform Strategy for Non Profit Community Organiztion/Shelter. adalah Genoveva Karinza, S.Psi (Special Project Manager of Kitabisa) membahas hal ini. Yuk dengarkan Podcast #KesejahteraanHewan ini! Btw, semua podcast dan materi edukasi bisa dikunjungi di website www.animalwelfare.id dan email kami di education@animalwelfare.id, instagram kami di @animalwelfare_id. Sumber : Animal Welfare Indonesia 2nd Conference | Voice over opening & Closing : Eria Michelletti | Audio Editor : Tiwi

Last week we talked about change, and how change is constant. This week's guest says that we need to change and adapt – and frankly the value you demonstrate to your executives could hang in the balance. Hello everyone and welcome to episode 132 of the Resilient Journey podcast, presented by the Resilience Think Tank. This week, we are joined by Chad Robbins, Sr. Vice President of Platform Strategy at CL Digital. Chad and Mark talk about the importance of using data in our resilience programs. Chad emphasizes the need to know your audience when reporting – and use information that demonstrates value – not just statistics. According to Chad, as resilience professionals, we should be able to present valuable information to every level. This isn't about how many plans you have and how many BIAs you've done. It's time to change and adapt.   Be sure to follow The Resilient Journey!  We sure do appreciate it! Learn more about the Resilience Think Tank here. Want to learn more about Mark? Click here or on LinkedIn or Twitter. Special thanks to Bensound for the music.

On this episode of the Futurum Tech Webcast – Interview Series, host Daniel Newman welcomes Dell Technologies' John Boyle, Director, Platform Strategy, and Amy Price, Senior Manager, Portfolio Evangelist to discuss Dell's recent study and research report, done in partnership with The Futurum Group, on-device trust and hardware-assisted security. Their discussion covers: How security approaches and priorities have shifted since pre-pandemic times What is driving a deepened focus on hardware security Differentiations in Dell's approach to security from other PC manufacturers today The concept of “secure-by-design” from Dell's perspective The added perspective on the software side of security, threat-detection, and managing the internal issues contributing to risk factors  

Within trendspotting content (when I first started YouTube in 2018), I mentioned how the growing energy drinks market (with all those jolts of stimulation) would eventually lead to a state of overstimulation where consumers would increasingly start shifting more attention towards relaxation. Admittedly, A LOT of my mindshare given to that hypothesis was likely directed towards leveraging a particular trending agricultural ingredient. And this is where synchronicity between Ben Witte (Founder/CEO of Recess) and I likely began. Yet, this phenomenon continued as we both saw the evolving marketplace in a manner that required brands to market the solution, not the ingredient. And I mention all that “separate but intertwined” backstory because our “great minds think alike” dynamic builds extensive layers of insights within our conversation about arguably the next big CPG space. Ben and I will cover how spotting that early marketplace insight helped inform key decisions at Recess that built powerful strategic optionality. We also dive deep into what's driving the “better for you Relaxation” space and how Recess is intentionally building a broad-reaching platform business within that emerging category that's inclusive of three distinct product lines, numerous formats, and only slightly nuanced value propositions. Additionally, we breakdown the strategic differences between what is needed to create a new category versus going into an existing category and trying to capture market share. As a special bonus, I got Ben to walk us through his “Recess Flywheel” strategy that has been creating more and more rapid retail growth. But these are just a few of the fascinating topics within our recent conversation… FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Jay McBain and Jared Fuller discuss the decade of the ecosystem, highlighting the shift towards partnerships that are more strategic in nature as opposed to transactional. Jay explains the transformative power of Nearbound strategies, backed by compelling statistics and real-world examples. Explore the shift from transactional to strategic partnerships and the critical importance of integration-first buying behavior. Tune in to grasp the narrative and actionable strategies behind this paradigm shift.TakeawaysTransformative shift towards ecosystems and partnerships, emphasizing the importance of moving from transactional to strategic collaborations.Nearbound strategies are highlighted as essential for companies across industries to navigate the evolving landscape of strategic partnerships and ecosystems successfully.Jay McBain discusses key statistics, such as 75% of the world economy being sold through partners, and shares real-world examples to support the case for Nearbound strategies. The $5 trillion tech industry's role in the ecosystem shift is discussed, with 73.1% of it flowing through partnerships and a focus on the growing significance of tech services. Integration-first The critical importance of integration-first buying behavior, as 91% of customers prioritize products that seamlessly integrate into their lives or workflows. CEOs across various industries, including tech, pharmaceuticals, banking, insurance, manufacturing, and automotive, are reported to be investing more in partnerships, mirroring tech companies' approach to ecosystems. Jay McBain introduces the Nearbound Movement, discussing its momentum and the need for companies to adapt to the changing economics of partnering. The importance of narratives and mental models in understanding and embracing the decade of the ecosystem is highlighted, with Nearbound positioned as a leading framework. The need for a human-centric approach in the era of ecosystems, providing narratives and stories to connect data dots into an understandable arc. Companies are urged to engage in conversations and ideas, leading to a total transformation of business. Nearbound is presented as an actionable strategy guiding this transformative journey.Chapters00:00 Introduction and Book Announcement02:15 Forward by Jay McBain08:17 Discussion on the Decade of the Ecosystem16:25 Examples of Nearbound Strategies19:41 Platform Strategy and Partnerships21:36 The Momentum of the Nearbound Movement23:04 Conclusion and Congratulations

Gregor Hohpe. is a world-class expert on software architecture and the role of the architect, he is a technologist and expert on the topics of large-scale systems and the public Cloud as well as lots of other stuff. Gregor is currently part of the Serverless team working as an Enterprise Strategist for Amazon at AWS, Previously he was Technical Director in the Office of the CTO at Google, and before that was Chief SW Architect at Allianz the German Insurance giant. Gregor is an international speaker, author of Several great books, as well as writing on his always thought-provoking blog, “The Architect Elevator”. and he's just published a new book called “Platform Strategy”.xxEqual Experts is a product software development consultancy with a network of over 1,000 experienced technology consultants globally. They increase the pace of innovation by using modern software engineering practices that embrace Continuous Delivery, Security, and Operability from the outset ➡️ https://bit.ly/3ASy8n0

About The Episode:In this convo with Travis Albritton, we unpack the secrets of creating honest, effective podcasts that resonate with audiences and align with your business goals. Travis shares his seasoned insights on the practical side of podcast production and strategic considerations to ensure your podcast delivers real value.Today, we'll cover:- Travis Albritton's journey from content marketing at Buzzsprout to launching his own agency, Honest Podcasts.- The balance between human touch and AI efficiency in podcast post-production and content creation.- Strategic platform choices for podcasters, considering budget, audience growth, and content distribution.- How to stand out in a world with increased noise and competition.- Essential tips for podcasters on starting, scaling, and enhancing their content, drawing from Travis's seven years of industry experience.What You'll Learn1. Podcast production and editing techniques.2. Efficient transcript generation via AI.3. Strategic platform and social media choices.4. Crucial podcast launch steps and tips.5. Podcasting growth and industry trends.6. Business-oriented podcasting strategies.7. Outsourcing and leveraging technology in podcasting.Timestamps00:00 Transitioned from employee to podcast business owner.06:51 Think through what you'll bring to the world.09:13 Start with audio-only podcast, add video later.12:02 In-person interviews are costly, use technology.15:30 Free Audacity for Windows, Zoom for interviews.20:01 Options for obtaining music for your show.23:06 Zoom and Riverside settings for podcast recording.27:25 Outsource podcast tasks to focus on promotion.28:37 Use independent audio editor to save costs.32:41 Efficient and creative process for podcast production.37:35 Stand out in content creation with uniqueness.38:53 Building trust as a creator is crucial.Podcasting Success Strategies: "So my job was essentially to take all the people that used Buzzsprout to host their podcasts and turn them into experts, so that way they would be successful at their podcasts and they would have as little churn as possible."— Travis Albritton [00:02:30 → 00:02:42]Creating Successful Branded Podcasts: "I mainly serve businesses and business owners that see the podcast as an integrated piece into their overall marketing plan, and we make sure to reverse engineer the podcast into however they make money. And so for some clients, that's build a big audience and then sell them products. For others, it's use the podcast as an excuse to get FaceTime with people that you eventually sell your products and services to. And there's a whole number of different strategies that you can use to see an ROI from a podcast. But that's what I do."— Travis Albritton [00:03:58 → 00:04:28]Making a Successful Podcast: "What would you bring to the world that doesn't exist yet? Why would somebody listen to you? What is the benefit to them? Whether it's to be entertained or educated or both, and really get clear on why does the world need what you have to say?"— Travis Albritton [00:06:55 → 00:07:10]The Philosophy of Editing: "I like to think about editing as I'm removing the big mistakes, to leave the meat on the bone of this is the conversation station that happened as it was captured, and we're taking out the stuff that doesn't need to be in there that the listener doesn't care about."— Travis Albritton [00:24:27 → 00:24:40]Podcast Production Economics: "It's much more efficient for you to hire an audio editor specifically who can. If it's a us based editor you're looking at, really do a good job editing your podcast, and then you just have to do all the other stuff. Or if you're more savvy, you can hire overseas where the currency exchange is a little bit better, and so then you can get it for like $10 for an episode. It's like, I don't know many people that can't afford $10 to have an audio podcast produced for them. So that's how I would actually think about it, is not how do I get this podcast to make money, but how do I make the cost to produce the podcast so low that it doesn't matter when I make money or how much I make, and then everything that you make on the backside, you can have the patient of letting it play out."— Travis Albritton [00:28:52 → 00:29:36]The Human Touch in an AI-Saturated Future: "finding ways to do something that's unique, that stands apart, that's what's going to grab people's attention. And if you can bring as much of yourself into it as possible so they know when they're watching and consuming it, there's an actual person generating this content."— Travis Albritton [00:37:52 → 00:38:06]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicTravis Albritton - Founder at Honest Podcasts

Research summary Platform ecosystems have spurred new products and services, sparked innovation, and improved economic efficiency in various industries and technology sectors. A distinctive feature of the platform architecture is its modular and interdependent system of core and complementary components bound together by design rules and an overarching value proposition. Accordingly, we conceptualize platforms as meta-organizations, or “organizations of organizations” that are less formal and less hierarchical structures than firms, and yet more closely coupled than traditional markets. To function successfully, however, platforms require coordination among multiple participants not all of whose interests are aligned. These organizational features of platforms raise many interesting and complex strategic challenges and hold implications for how platforms compete. In this paper, we discuss some of the most salient features of platform ecosystems as meta-organizations, specifically in terms of the sources of authority or power in the ecosystem, the motivation and incentives a platform creates to attract participants, and its governance and coordination structures. We then consider how papers appearing in this special issue inform us about the effects of these features on platform competition along three distinct dimensions: (a) with traditional incumbents as platforms enter and establish themselves in new markets, (b) with other platforms to secure an advantageous market position, and (c) with the different participants on the platform to share the value that has been created jointly. We close by identifying some promising directions for future research.

Frequently, strategies are about finding avenues for growth. We often think about that as directly impacting the core company metrics. But when developing platforms that allow integrations to the core product, the strategy is more complex: we enable entry points that enable 3rd party developers to solve “edge but valuable” use cases adopted by users who *only then* increase the core product metrics. In this conversation with Frank Harris, VP of Platform Product at Slack, we discussed how they formulated a strategy in this complex landscape and the nuances and challenges of the growth journey. You can find Frank on Linkedin or X.

This episode is a high-level breakdown that will help you create your social media platform strategy. I talk about platforms, your strategy based on who you want to attract, types of content you should consider, and simple tactics for growing and engaging an audience. ----- Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession ----- Join our Coaching and Training Platform Today! - More than $14.6 Billion in government contracts awarded! - Over 24K government contractors trained - Every document, strategy guide, and template you need - More than 150 video trainings - Email Support - Monthly Inner Circle Live Q&A Call Podcast SPECIAL -- SAVE 50% on your first month! Go check out this special offer today at https://federal-access.com/gamechangers

“Platforms harmonize and standardize without restricting. By standardizing, they actually enable and allow people to do more things." Gregor Hohpe is back again for the second episode with his latest book “Platform Strategy”. In this episode, Gregor discussed in-depth about building platforms with a proper platform strategy. He began by describing what a platform is from a few different perspectives, the benefits it brings, and what strategy we should think about when building a platform. Gregor also emphasized the opposite difference between platforms and IT services, with the key difference of how a platform thrives with more scale. We then had a few fun discussions discussing building a platform on top of a cloud platform, the key skillset we need to build a good platform, and how we should build a proper platform abstraction. Towards the end, Gregor also covered the recent trend of building developer platforms and business capability platforms. Also, do not miss Gregor's fun analogy of fruit basket vs fruit salad when explaining a good platform strategy.   Listen out for: Strategy Book Series - [00:05:39] Definition of Platform - [00:07:58] Platform Benefits - [00:12:09] Platform Strategy - [00:17:25] Platform vs IT Service - [00:20:47] Platform Thrives With Scale - [00:25:39] Cloud Platform-Based Platform - [00:29:36] Skillset for Building Platform - [00:36:44] Abstraction, Not an Illusion - [00:44:19] Fruit Salad vs Fruit Basket - [00:47:32] Developer Platform - [00:51:34] Business Capability Platform - [00:55:48] 3 Tech Lead Wisdom - [00:59:31] _____ Gregor Hohpe's BioGregor Hohpe advises CTOs and senior IT executives on IT strategy, cloud architecture, and organizational transformation. He served as advisor to the Singapore government, chief architect at Allianz SE, and technical director at Google Cloud's CTO Office. He is widely known as co-author of the seminal book “Enterprise Integration Patterns” and as frequent speaker at conferences around the world. His accessible, but technically accurate essays were republished in “97 Things Every Software Architect Should Know” and “Best Software Writing”. He is an active member of the IEEE Software editorial advisory board. Follow Gregor: Website – https://architectelevator.com/ LinkedIn – linkedin.com/in/ghohpe/ X – @ghohpe Platform Strategy (with special coupon for TLJ listeners) – https://leanpub.com/platformstrategy/c/techlead _____ Our Sponsors Are you looking for a new cool swag? Tech Lead Journal now offers you some swags that you can purchase online. These swags are printed on-demand based on your preference, and will be delivered safely to you all over the world where shipping is available. Check out all the cool swags available by visiting techleadjournal.dev/shop. And don't forget to brag yourself once you receive any of those swags. Like this episode? Show notes & transcript: techleadjournal.dev/episodes/156 Follow @techleadjournal on LinkedIn, Twitter, and Instagram. Buy me a coffee or become a patron.

With asset owners increasingly looking to align private market investments with ESG considerations, consistent reporting and data standards are paramount. This episode of Faster Forward, featuring Marc Mallett, Head of Platform Strategy and Marketing at Northern Trust, and Scott Kennedy, President and Co-Founder of Novata, navigates the intricacies of ESG considerations within private markets. Listen as … Read More Read More

TL;DR: Platforms are everywhere, and their challenges are hard to understand and impact even non-platform products. Thor is an expert who shared his learnings building the Miro Marketplace and, previously, the Google Maps Developer's Platform. Many times when discussing strategy, we focus on the most typical scenarios: consumer apps, B2B SaaS, media, etcetera. But platforms are continuously emerging, and even if you are not working on one, they are probably impacting you: app stores, social media integrations, etcetera. The challenges they present for strategy are quite nuanced, ranging from defining complex success metrics to understanding how to align with the larger company strategy. Understanding how to think differently about their strategies is critical. Thor Mitchell is the Product Director for Miro's platform teams, has a long history of working in this field, and shared his process, journey, and challenges in developing their latest strategy. You can connect with Thor at Linkedin or Twitter.

What is the perception of financial services? And how can we nurture talent that hasn't always seen a place for themselves in the industry? In this episode, we're joined by Carlos Muñoz, Head of Asset Manager DEI Engagement at Morgan Stanley. He heads The Morgan Stanley Equity Collective, an industry leading group of top firms (including FS Investments) that work together to educate, empower and develop the next generation of diverse leaders in financial services. Carlos sits down with FS Investments' Director of Client Value Add Programs Ginevra Czech and Head of Platform Strategy & Senior Relationship Manager Laurie Durante to discuss the ways we're giving back to our communities and making our industry a more equitable place. 

In our contemporary landscape, brands must offer personalized experiences to meet consumer expectations. To achieve this, connectivity is vital, serving as a beacon amidst the vast sea of information and allowing brands to differentiate themselves while fostering lasting relationships with their customers. Previously, a singular monolithic system was relied upon to consolidate all customer data, content, and contextual information. However, in modern times, these components are separated into composable systems, connecting to create seamless experiences. The "three Cs" - customer, content, and context - are crucial to achieving this, but the challenge lies in harmonizing them from their diverse origins. In today's 33-minute podcast, we sit down with Sana Remekie, CEO of Conscia.ai and Karen Light, Director of Platform Strategy in the Composable Practice at Valtech. Together, we delve into the intricate landscape of composable architectures and shed light on the complexities, challenges, changes, and many other Cs facing brands today. Tune in now to gain a fresh perspective on the challenges and opportunities in composable architecture.

Dane Braun, Vice President of Platform Strategy at Bushel Farm, has a conversation with Tanner and Jennifer about the recent release of the 2023 Bushel State of the Farm Report.

Darren Guarnaccia, President, Uniform John Torris, Head of Sales, Bold Commerce Karen Light, Director of Platform Strategy, Valtech Chris Bach, Co-founder / CCO / CSO, Netlify Sana Remekie, CEO & Co-founder, Conscia.ai

“I skate to where the puck is going, not where it has been.” – Wayne GretzkyWhen Andrei Hagiu wrote a Harvard Business Review case study on AppDirect, he used this quote from Canadian hockey legend Wayne Gretzky to show the mindset each founder should have before starting their company. Andrei is an expert in platform strategy and started a career in academics as an Associate Professor at Harvard Business School, as well as at MIT Sloan. Andrei's research and teaching focus entirely on platform businesses (e.g., Airbnb, Amazon.com, Facebook, etc.) and their unique strategic challenges. Today, Andrei is an Associate Professor of Information Systems at Boston University's Questrom School of Business. In today's episode, Andrei talks about the difference between virality and network effect, how to create a successful, multi-sided platform business, and the future of Web3's decentralized platforms. Press play to hear Andrei's thoughts on…Making your platform user-friendly"You want to make it very easy for individual users to adopt it, right? That's the key because it matters to you to have a lot of users, and then it's easier from there to actually become a platform later on." The difference between virality and network effect"Virality just means...if you do a marketing campaign and your customers tell other customers about your product, it's of course a very useful tool. But that doesn't mean that your product all of a sudden has network effect. Network effect is basically my willingness to pay us higher for this particular platform or product if there are other customers on this platform."Creating a healthy relationship between buyers and sellers"Make it easier for you to transact with them, which in itself is an insurance against leakage, right? If all you're doing is making it easier for buyers and sellers to find each other, why would they come back to you once they found each other?"

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In our interview with Benoît Reillier from Launchworks.co, we discuss his book entitled Platform Strategy, from which he derived a cartoon version. In this book he … The post Understanding Platform Business Models Now and in the Future appeared first on Marketing and Innovation.

Episode Bio: In this week's episode we speak with Sangeet Choudary, an award-winning author and revolutionary mind behind the business strategy known as "Platform Strategy". We go deep into how today's top businesses compete in a growing online and decentralized world and how products can incorporate blockchains and tokens into their core products to improve customer satisfaction and retention. Whether you are a new founder or business executive this is the perfect episode to get you started in the world of Platform Thinking! Show Notes: Sangeet's Social Handles Linkedin - https://sg.linkedin.com/in/sangeetpaul Twitter - https://twitter.com/sanguit Sangeet's Bio (May be used in full or parts) Sangeet Paul Choudary is the best-selling author of multiple books, including Platform Revolution and Platform Scale. He has advised the leadership of more than 40 Fortune 500 firms and has been selected as a Young Global Leader by the World Economic Forum. Sangeet's work on platforms has been selected by Harvard Business Review as one of the top 10 ideas in strategy and has been featured on four occasions in the HBR Top 10 Must Reads compilations. Sangeet is appointed to advisory boards and committees at several Global 2000 firms and government bodies and he is a frequent keynote speaker at leading global forums including the G20 Summit, the World50 Summit, the United Nations, and the World Economic Forum." Partner Promo Code for Listeners: Platformation Labs is happy to introduce the Educoin and BAF Community to its flagship e-learning program -The Platform Institute - a comprehensive guide to Platform execution. This is an ideal place for platform enthusiasts and professionals who want to learn more about Platform Strategy with an emphasis on execution. All attendees can avail a 40% discount on the Start-up Course. Please use the coupon code EDSTCOIN23 at checkout Note: This code will only work when applied on the offer page set up for Educoin Listners

Special guest Joe Pulizzi (https://www.joepulizzi.com) is the founder of multiple startups, including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX). He is the bestselling author of seven books including Content Inc. and Epic Content Marketing. Joe has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.Hear about the audience first business approach to creating a product your true fans are already interested in (plus what to do if you have a product but no audience). Discover perspective on creating valuable, focused, ad niche content. Get tips on building a solid plan to turn your platform into a business and diversifying revenue in order to succeed. Gain an understanding of why it's risky to build on rented land and encouragement to develop assets off the popular platforms (like TikTok). Find out what Joe has learned from web3 experiments, including loyalty programs, NFTs, and social tokens; and uncover his top lessons from the 2008 recession. Join the Live eCommerce private community: https://community.estreamly.com/home.Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Jene Hoosier is the Head of Platform Strategy at Sanctuary Wealth, an advanced platform for the next generation of elite advisors who have the entrepreneurial spirit to build and own their own practices, desiring the freedom to deliver the tailored service their clients deserve. Live from the Sanctuary Oasis Conference in Las Vegas, Doug and … Continue reading Episode 144 – Sanctuary Wealth Oasis: Providing Advisors Game-Changing Tech Solutions – With Jene Hoosier →

The ecommerce platform landscape is busy and every year platforms update their roadmaps, increase feature sets and sometimes pivot strategically. That's why we like to stay up to date with what leading vendors are doing and share with you their perspective on the market and where they're taking the product roadmap. In this episode we dive into the world of Shopware to cover: How has Shopware's market strategy evolved and why? Key product capabilities and how they're reacting to competitor evolution Roadmap focus for 2023 The interview is with Justin Biddle, UK GM for Shopware since 2019, and Ben Marks, Director Global Market Development since 2021.

Should studios lean away from an all-in mobile strategy and pursue cross-platform? What is the impact of Intel's vision to revive Moore's Law? We dive into the latest game business news with Tammy Levy, David Amor, and your host Maria Gillies.00:00 - Start03:25 - Playmint's Open Source Web3 Tech10:11 - Moore's Law Revival17:05 - Limit Break's Free Super Bowl NFT Mint25:00 - Gwent's End of Development30:47 - Lean Away From Mobile, Lean Into Consoles & PC?55:05 - OutroIf you would like us to discuss any other gaming-related topics, reach out at metacast@naavik.co. We'd love to hear your feedback! And as always, if you like the episode, you can help others find us by leaving a rating or review!Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Use the promo code METACAST to save 10%.TLDListen?: Episode summaryWatch the episode: YouTube video Join the discussion: Naavik DiscordRead more: Naavik DigestWatch more: YouTube channelGo premium: Naavik ProFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Cabe.

In the first of many episodes with our guest, Software Engineer and Investor Joel Stimson, we discuss a potential Apple-Disney merger and the strategic considerations that make it a potentially attractive option for both companies.  Submit a question for The New Next Connect with Matt on LinkedIn Connect with Mike on LinkedIn

HubSpot's integration ecosystem is so robust, some would say it's the center of gravity in the martech landscape. Why? Integrations & partnerships. HubSpot has played the long game by organically building a tightly integrated platform and tool ecosystem to deliver value for their customers and partners. “Building an ecosystem is hard,” says Scott Brinker, VP of Platform and Ecosystem at Hubspot, “you got to think bigger than just the marketplace.”Listen as Scott and Dan dive deep into the inner workings of HubSpot's partner strategies, and how those strategies have led them to create a dominant martech platform.” Main Takeaways:How good platform partners are the backbone of building a top-tier martech ecosystemWhy plug and play integration is key to business successHow HubSpot attracts and chooses their partnersDan's Top Tools:HubSpotLookerOrg Chart HubJoin us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

On the show this week, Carter Morgan and Anu Srivastava talk about AI and ML data analytics with Dataiku VP of Platform Strategy, Jed Dougherty, and Head of Product Marketing, Dan Darnell. Dataiku is an AI platform targeted for business team collaboration. The low and no code environments make it easy for developers and not so tech savvy employees to work together on analytics projects. It strives for everyday AI, making these normally highly technical data processes more accessible. Our guests detail the tools Dataiku provides customers, including ML Ops features for efficient models. Dataiku's managed offering allows businesses to concentrate on the model while Dataiku takes care of things like the deployment processes behind the scenes. We hear about the partnership between Dataiku and Google Cloud and Dataiku's integration with AlloyDB. Through a real example, our guests run us through the use of these two tools together. Jed talks about why Google Cloud works so well with Dataiku, especially for businesses looking for cutting edge technology. Jed Dougherty Jed is the VP of Platform Strategy at Dataiku. In this role he acts as a strategic technical advisor to Dataiku customers and prospects. He also works tightly with Engineering and Product stakeholders in order to ensure that all technical platform requests are properly followed, scoped and implemented. Dan Darnell Dan has over 20 years of experience in the analytics industry at established software companies, hyper-growth technology companies, and small technology start-ups. As the Head of Product Marketing at Dataiku, he owns positioning, evangelism, and content creation for product offerings and education on products for customers and partners. Cool things of the week Google Cloud supercharges NLP with large language models blog Practicing the principle of least privilege with Cloud Build and Artifact Registry blog Interview Dataiku site Dataiku YouTube videos BigQuery site Kubernetes site GKE site AlloyDB for PostgreSQL site Accelerate AI Adoption: 3 Steps to Deploy Dataiku for Google Cloud Platform blog Implementing Dataiku with BigQuery docs GCP Podcast Episode 238: ASML with Arnaud Hubaux podcast GCP Podcast Episode 229: Lucidworks with Radu Miclaus podcast What's something cool you're working on? Anu is working on interesting speech use cases and Google's Speech to Text. Join in with this tutorial! Carter is working on getting organized and working on something super cool! Hosts Carter Morgan and Anu Srivastava

On this episode of Diverse, a SWE podcast, host Sam East sits down for a round table discussion with the three woman at the helm of Discover's mobile application. Listen as Sam speaks with Kristina Kuntz, Director of Digital Development, Melissa Douros, Vice President of Digital Design and Experience, and Jill Wereley, Senior Director of Digital Experience and Platform Strategy.

Join me and my guest, Kevin Shimota, a leading expert on digital technology in China and a former senior executive at WeChat. With nearly a decade of experience in China, he worked as Global Head of Marketing and Partnerships for WeChat (Tencent) for 4 years. Recently, he has been Director of Platform Strategy for Accenture, and a leading expert on “Superapps” (also the name of his latest book). Kevin has helped major industry players develop their China go-to-market digital strategy, has been featured in the Financial Times and is the co-host of The Great Firechat podcast, where he discusses China's tech innovations and how they are shaping the tech landscape of the modern world. Learn more about your ad choices. Visit megaphone.fm/adchoices

For many people who've turned into this podcast, you might be wondering “what is a super app?” And “if I'm not a tech developer, why is this relevant to my business?”I was thinking the same thing.But it turns out that the things that make these apps so attractive to so many people - and keeps them loyal - can be applied to almost any business.In this episode I'm speaking with Kevin Shimota, a leading expert on digital technology in China, a former senior executive at WeChat and then Director of Platform Strategy for Accenture.He's also the author of “The First Superapp: Inside China's WeChat and the New Digital Revolution”.The First Superapp tells the inside story of how the phenomenon of superapps began in China's unique internet market. It explores WeChat's creation and its climb to become the first superapp, and explains the fundamentals of these new apps and how they could be reproduced beyond China.Today Kevin will be talking about:What differentiates China's super apps from anything that exists in the West.Why user value is the biggest moat that any brand can build around its business.The massive benefits of heavy investment in customer goodwill.Why KPIs tend to measure the wrong things - and can lead companies away from long term success.USEFUL LINKS:Connect with Kevin Shimota:  www.kevinshimota.comKevin's podcast:   www.greatfirechat.com“The First Superapp: Inside China's WeChat and the New Digital Revolution” : www.amazon.com/dp/B0B2DKXW2W/Learn about The Current Situation in Sourcing:  https://thecurrentsituation.netA Seat at The Table website:  https://seat.fm

On this episode, Sabine VdL interviews Simon Torrance who is well known across the FinTech and insurance sectors as Mr. Embedded Finance.  In December 2020 Simon wrote a very well-known article ‘Embedded Insurance, A $3 Trillion Market Opportunity That Could Also Help Close The Protection Gap'. He works with leaders, executives, and board members to create and implement new growth strategies based on corporate venturing techniques focused on the Platform economy and Digital Ecosystems to help large enterprises transform the business of today to me the needs of tomorrow. KEY TAKEAWAYS The main problem is that digitization, which is happening across every sector, tends to shrink and contract traditional profit pools because you get new competitors, new entrants, new regulations, and customer expectations. So companies must spend more money to keep up with those emerging expectations. The old models that were absolutely fine in the analog world are coming under increasing pressure. Traditional players are increasingly feeling that pressure and need to do something different. When I was working in telecommunications, I started to think about the why. Why are those digital companies (Google, Facebook) so successful, and what could TelCos learn about them? TelCos have a lot of power in the market but they tend to focus on what they know best – creating the infrastructure – not so good though at creating services or new types of digital business models. In 2005-6 it was clear that the companies that were succeeding most in a digital world were those that were running ‘platform-based' business models, they weren't necessarily creating the end customer products themselves, but they were acting as an intermediary between the customer and the third party that had the solutions. That still is the most powerful business model in the digital world. I wasn't interested in financial services, I hadn't done a lot of work in it until about 3 years ago, but it seemed to me that it's so important for the world, it underpins all our commercial and social activity – we can't operate without financial services – yet there was something fundamentally broken with that industry and the gap between what people need and what they were being given was incredibly wide – there are so many people who are unprotected and have no insurance around the world – it's so important for a small business to get a loan. The type of experience I have with my old bank is lightyears away from the new banks that are popping up now and no one's really making solutions that look after my financial wellness, to help me understand how I need to save, borrow, plan for the future, I'm just left to access a few quite basic solutions from the incumbents. So, I thought, with these huge gaps and numbers of people excluded or badly served by the industry, there's got to be some change needed. Embedded finance cuts across all the different business models and says: why don't we enable other organizations that are much closer to the end-users, that interact with them more frequently than we do? We should do so in order to sell financial services because they have more regular interactions or touch points with the end-users, they're often more trusted in certain contexts too. Why don't we help them not only sell solutions but also embed them – use components that we've got to create new types of experiences that make their propositions more attractive. Digital technology has become much more sophisticated now, all those capabilities (products, data, underwriting capabilities) that were locked away within traditional companies are now able to be modularised and extracted into software technologies developed by tech companies. They are configured in ways that suit the customer better or more conveniently through unique experiences for the end-users.   BEST MOMENTS 'The business model is the most fundamental way that a company creates and delivers value for customers, captures value for itself, and increasingly shares value with others. It's the most fundamental aspect of innovation and most companies find it very difficult to execute on their business model innovation promise because well-crafted business models address so much than what is often delivered right now.' ‘Digital companies have taught us that you do not need to create a platform yourself, you can co-opt developers and third parties to create solutions for your customers, as Apple does with the App Store. In so doing, you drive demand for your core business, in Apple's case their phones.' ‘Over 50% of the big publicly traded financial companies were making zero or negative economic profit. There's something wrong here, the customers aren't getting what they need and the majority of those who are supplying financial products aren't making any profit either. That suggests there is a fundamental business model problem in finance which is so important for everybody to live, work and enjoy the company of others.' ‘99% of a financial institution's resources and money goes on digitizing, making more efficient and optimizing the existing business model. It is necessary but insufficient if that business model is going to deliver profits and economic returns to shareholders.' ABOUT THE GUEST Helping companies transform their business models with digital platforms, ecosystems, and ventures, Simon Torrance works with leaders, executive teams, and boards to create and implement new growth strategies and ventures based on the new disciplines of ‘Platform Strategy', ‘Digital Ecosystem Management' and ‘Corporate Venture Building'. Simon is the author/presenter of the New Growth Playbook (www.newgrowthplaybook.com) and co-author of a new book called 'Fightback' (how traditional corporates can win in the digital economy with platforms, ventures, and entrepreneurs): https://amzn.to/2RGZcAY As we enter more deeply into what many are calling the ‘Fourth Industrial Revolution' – enabled by a fusion of emerging technologies that are blurring the lines between the physical, digital and biological worlds – Simon believes that organizations in every sector need to radically re-think their role in the world and how they create and capture value. Working in collaboration with a global network of subject matter experts and tech entrepreneurs he supports organizations with this transition via a mix of services: Advisory: helping clients develop and implement new strategies that transform their business models into faster-growing, more valuable platform-based models. Digital Ventures: helping incumbent organizations create portfolios of impactful new businesses. Executive Education: training leaders and teams on the topics of 'New Growth Strategies in the Digital Economy', 'Platform Strategy', 'Digital Ventures'. Simon's online course is at www.newgrowthplaybook.com Simon collaborates with many leading institutions including World Economic Forum, MIT, London Business School, and Singularity University among others. Website: www.simon-torrance.com LinkedIn: https://www.linkedin.com/in/simontorrance/ ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, and commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers and accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, and an investor & multi-award winner.  Twitter: SabineVdL LinkedIn: Sabine VanderLinden Instagram: sabinevdLofficial Facebook: SabineVdLOfficial TikTok: sabinevdlofficial Email: podcast@sabinevdl.com Website: www.sabinevdl.comThis show was brought to you by Progressive Media

Closing episode for the first season of the TaP podcast. We cover a broad range of topics, starting at the gap between academic research and the diffusion of knowledge into practice, what skills a platform professional needs, and how this might or might not change when it comes to Web3.

Abstract from the paper we discuss with the author during the episode: As a platform improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the platform to avoid the platform's fees. In this paper, we investigate the relationship between increased trust and disintermediation by leveraging a randomized control trial in an online freelance marketplace. We find that enhanced trust increases the likelihood of high-quality freelancers being hired. However, when the trust level is sufficiently high, it also increases disintermediation, which offsets the revenue gains from the increase in hiring high-quality freelancers. We also identify heterogeneity across clients and freelancers in their tendencies to disintermediate. We discuss strategies that platforms can use to mitigate the tension between trust-building and disintermediation.

Timo is a professor at Aalto University 's Department of Industrial Engineering and Management. Timo is also the co-author of Platform Strategy: a recent book discussing business transformations enabled by AI and platform business models. With Timo, we discuss about the implications that AI will have in management, peopleops, talent matching and leadership. Tune in to catch Timo's insights into the “whats and hows” of an AI-as-a-manager organization, learn about the key challenges of skill classification and learn Timo's predictions on the future developments of AI in management processes.

Vinay Narayan besides being the VP Platform Strategy & Developer Comunity #HTC #VIVE is also an Active Advisor, Mentor for #AR #VR Startups, He spoke about the challenges & opportunity presented by #immersive #technologies, his views on #india's Market & the future roadmap for HTC Vive and #extendedreality. https://www.linkedin.com/in/vinaynarayan https://twitter.com/vinay_narayan XROM- Home of Extended Reality India's 1st AR/VR Focussed Podcast Kindly subscribe to our youtube channel www.youtube.com/xrompodcast Music Credit: Adam Avil Track Title: Shiv

The State of the Fleet Industry Spotlight video is produced by Automotive Fleet. This week, AF Editor Mike Antich interviews Wheels Donlen CEO Shlomo Crandus on the company's new fleet platform strategy. Timestamps Shlomo Crandus, Wheels Donlen CEO, explains the company's strategic initiative to create a combined platform and explains how it will be used. Identified are the new features of the new platform. The migration of fleet clients and employees to the new platform and plans to mitigate interruptions. Creation of a dedicated team as part of the Wheels Donlen Client Advisory Board (CAB) to stay connected to clients and respond to their real-time feedback. Timestamps 0:00 Intro 0:50 Platform Integration Strategy 3:30 New Products & Services for this Platform 4:53 When Will Clients Migrate to the New Platform? 6:35 Where Do You Go From Here?

What is an author platform strategy, and why do you need it? Today's guest is Melanie Herschorn, a content marketing strategist at VIP Digital Content. In this episode, she joins Juliet Clark to break down the importance of strategizing your book marketing before you even start working on your next project. Melanie is on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality. A book doesn't just exist in a vacuum. It is a tool. Learn more about optimizing your marketing strategy, having the right lead magnet, and audience building by tuning in. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/

Some of the most popular digital products today, including the world-recognized FAANG stocks, are platforms. They are spaces that facilitate communication, connection, or a specific activity core to your lifestyle or business—and in almost every case, platforms have succeeded so much because they've monetized the interactions that happen on them. It's because of this achievement that many in product strive for the platform model, in what Jonathan Knee describes as “the platform delusion.” To win in product, you actually don't need a platform; instead, Christian & Meghan explain, you can learn from the way platform leaders think, and apply those lessons to your own product vision.    Want to add your own take? Write a note or record a voice memo, and send it to erica.irish@innovatemap.com to join the conversation.    Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.    Takeaways:  All platforms are products, but not every product should be a platform. Three core lessons from platforms to apply to your product:  Platforms excel at brand & PMM; they leverage FOMO and blur the line between marketing and features.  Platforms make strategic decisions about new features.  Platforms use great UX design to create, then enhance, experiences.    Things To Listen For:  [0:30] Christian's Startups To Watch newsletter and how it inspired this episode  [1:00] A summary of Jonathan Knee's book, “The Platform Delusion” [3:00] Too many tech leaders see platforms as the “end all, be all”—without recognizing everything that it takes to build them  [6:00] Platforms think about product differently from most products [6:30] How we define platforms: “products that facilitate communication, connection, or some kind of activity that you make part of your lifestyle”  [7:30] The platform types that meet our definition, from Spotify to Salesforce [8:30] Examining consumer-oriented vs. B2B-oriented platforms, like Twilio [12:00] How platforms approach product differently, from three perspectives:  Brand & PMM  Product Management  UX Design  [15:00] Platforms tend to blur the line between features and marketing campaigns   [18:30] “The buyer of B2B software is still a consumer”  [19:00] A quick detour to our previous discussion on category creation

Andrew Kumar is Director of Platform Strategy at Contentful.  In this episode, Andrew talks about growing up in Vancouver, British Columbia, his parents immigrating from Fiji, college, entrepreneurship, moving to Toronto, and much more!

In this episode, Jack talks with Christina Townsend, Managing Director and Head of Relationship Management, Consulting, and Platform Strategy at BNY Mellon's Pershing. Christina coaches RIA firms on how to make smart technology decisions and how to devise strategies to strengthen their relationships with investors. For more than two decades with Pershing, Christina was able to work directly with clients and was responsible for product management and implementation. Christina talks with Jack about choosing what goes best in your tech stack, balancing the roles of people and tech in business, and the future of wealthtech. “The balance between people and technology is different and it doesn't have to be the same. You have to look at where your value proposition is and what you want to differentiate and then apply the people in the technology.” ~ Christina Townsend Main Takeaways  Be eager to find the right pieces that fit in your tech stack. Each one must work well with the others. If there still exists an outdated tool, for example, you're not fully utilizing its impact on your operations. People + tech is the future. If we want to practice holistic financial advice, firms must focus on honing talents while consolidating tech tools. We can create more value in every interaction with tech. After gaining some clarity on the clients' needs, it is then easy to utilize the tools to arrive at the best solutions. Go digital. However, before doing so, make sure tools are properly integrated into the existing system. Links Christina Townsend on LinkedIn Pershing BNY Mellon Bates College Donaldson, Lufkin & Jenrette WealthTech on Deck 028: Creating a Frictionless Investor Experience with Noreen Beaman Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook

Managing data assets is not just about technology but the right platform can make our life a lot easier. The folks at Ataccama have been leading the space for years. What are they doing differently? Join me as I learn all about it from Marek Ovčáček, VP of Platform Strategy at Ataccama. Learn more at https://www.discoveringdata.com/ (https://www.discoveringdata.com)

Tero Ojanperä discusses intelligent platforms & platform strategy. Tero Ojanperä is a co-founder and chair of Silo AI, and a professor of practice at Aalto University. This fall, Tero and his co-author, Professor Timo Vuori, released a book called Platform Strategy: Transform Your Business with AI, Platforms, and Human Intelligence. The book describes seven steps to converting a business into a platform. Tune in to catch Tero's thoughts on upcoming transformation trends caused by platform thinking, understand AI's role within platforms, and learn from multiple practical case studies on real-life platform strategies. https://intelligentplatforms.ai/ https://silo.ai/

Shay Howe is the Vice President of Platform Strategy at ActiveCampaign, where he leads platform experience and ecosystem, strategic partnerships, and product, front-end, and communication design. He works to make the customer a hero, helping them create ideal customer experiences through intuitive products, marketing, and integrations.Prior to ActiveCampaign, Shay was Vice President of Product at Belly and Yello, where he was responsible for product strategy and design. He has previously led product teams at multiple high-growth companies, including Groupon. He has held in-residence roles as an advisor with the Techstars, Lightbank, and Prota venture portfolios.Shay is the author of "Learn to Code HTML and CSS," published by Pearson Education.Episode Highlights:How did Shay get into design?Designer from being a musicianPassion Projects experiencePek and Shay talked about Apple, Ipad user interface and product designs projectsCareer experience at BellyDesign educationBeing a Co-founder at LeadhonestyCareer and role at ActiveCampaignAnd much MORE!Links:https://www.linkedin.com/in/shayhowe/https://twitter.com/shayhowehttps://www.activecampaign.com/https://leadhonestly.com/ItsnTG40RatCEvY9LXGt

Recently we've had the great pleasure of chatting with Shay Howe, the VP of Platform Strategy at ActiveCampaign and we'd like to tell you about it. Main topics covered:

General Electric has announced an Australian project to supply a turnkey powerplant with unique multifuel capability. The gas turbine plant will be capable of operating on natural gas and hydrogen blends, with hydrogen enrichment ranging from 5% to 100%. The novel powerplant will be supported by state and federal programs and the power utility has committed to purchasing green hydrogen gas with the goal of full decarbonization by 2050. First Solar is a grid scale photovoltaic manufacturer that specializes in cadmium telluride thin-film technology. The company has announced a huge 1.2 million square-foot factory to be built in Ohio to manufacture the modules using advanced automation, machine to machine communication and the Industrial Internet of Things to ultimately make modules a rate of one every three seconds. The investment comes at a time when continued importation of Chinese made crystalline silicon modules is uncertain. Mazda has traditionally done things differently in the automotive industry, and the firm's new implementation of the company's long-range plan, Sustainable Zoom- Zoom 2030, uses a daring approach: a common platform for hybrids, plug-in hybrids and EV's. Access all episodes of https://www.engineering.com/viewAll?category=this-week-in-engineering (This Week in Engineering) on engineering.com TV along with all of our other series.

TikTok has risen rapidly from being a new platform for marketers to kick the tires on to becoming a staple in some advertisers’ social budgets. “Curiosity, for sure, has exploded. We were a test partner, I would say, in 2020, and 2021 is the year that we want to be trusted,” said TikTok’s head of global agency & accounts Khartoon Weiss in the latest episode of the Digiday Podcast. The latest sign of that trust is a three-year deal that TikTok has signed with IPG Mediabrands. The deal marks the second arrangement that the ByteDance-owned company has struck with a major agency holding company this year, following a deal with WPP announced in February. The agency holding company deals signal that TikTok has reached a new crest in its relationships with advertisers and agencies — two groups that may still be figuring out how to use the platform — but are invested in that education. Through IPG Mediabrands’ deal with TikTok, the agency group and platform will hold quarter-long “creator camps” for popular TikTok users to provide feedback on brands’ TikTok strategies and campaigns as a part of a broader program called “creator collective.” “It’s a new initiative that connects brands with forward-thinking and diverse creators who will advise on strategies and best practices, which is what we honestly get asked about most,” Weiss said.

In today's world, many of us will use countless mobile apps every day. We tap an app for banking, social media, games, or messaging tools without a second thought.With Super Apps rising in popularity, does this mean we will start to see the need for dozens of different apps reduce? Join us as we speak with Fardad Zand, Head of Platform Strategy and Careem Incubator, about the rise of Super Apps. We speak about what Super Apps are, where they seem to be most popular, and what the future looks like for the average smartphone app. We also discuss Careem, the popular ride-hailing turned internet platform in the Middle East, which Uber acquired in 2020. Fardad explains what this partnership has meant for the region and how Careem is expanding into new markets. Hosted by Filip Sobiecki.

Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem. And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Imagine being a real estate developer and building a skyscraper on land someone else owns, and that the landowner has the right to change the price, the rules, and the terms of the land use at any time. That's insanity. Why would any sane developer invest so much time and money building that skyscraper when the landowner will eventually change the terms and destroy the investment? Yet, that's what nearly always happens when we build our businesses to be dependent on digital platforms other people own. In this episode, I'm going to share a story of how Harry's, the men's grooming company, built an email list with more than 100,000 subscribers in a week prior to their launch. They did this as part of their strategy to build their skyscraper on land they own, along with other great stories and secrets about platform strategy. How Harry's Built a 100K Email List in a Week Jeff Raider & Andy Katz-Mayfield, co-founders of Harry's, a men's grooming company, wanted to make a splash when their website launched. That's why they began a strong campaign to grow their email list before they even had much information about their new company out.  Harry's used a strong referral campaign to grow their email list. Instead of launching their company's website, they had a simple two funnel. The landing page invited the visitor to sign up for their emails with the words “Be the first to know” above the box and “step inside” instead of the usual “confirm” or “submit” button. These word choices created a sense of urgency and intrigue.  Once the visitor signed up to receive emails, they were brought to the second page of the website, which was all about their referral program. This page contained a unique URL that the visitor could share with their friends and family. Then it had a tracker to show many people you had shared with. Harry's gamified the referral process by setting up nice prizes for how many referrals a visitor made.  Referring 5 friends earned you a free shaving cream.  Referring 10 friends earned you a free razor.  Referring 25 friends earned you a free premium razor.  Referring 50 friends earned you free shaving for a year.  These incremental prizes were a great method for convincing visitors to share their referral codes with their friends and family. Plus, it built excitement over the company finally opening its doors.  This campaign led to Harry's receiving 100,000 email sign-ups in just one week. Raider shared that 77% of the collected emails were referrals (Source: Viral Loops). This massive email list allowed Harry's to ensure that when they finally opened, they weren't just making their opening to crickets. They had an engaged and excited audience for when their products were finally available, which helped them become highly successful.  Harry's successfully built their skyscraper on land they owned, their email list, instead of on land someone else owned, such as shelf space at big box stores. They now own the relationships and can contact their customers at any time, something that would be nearly impossible to do with a big-box distribution strategy. Platforms Can Give and Platforms Can Take Years ago I worked as the Chief Revenue Officer for a company called Family Link. Family Link had created a Facebook app called We're Related that allowed users to connect with family members and show those connections on Facebook. During my first 12 months with the company, the app was wildly successful and we were able to add $5 million in revenue. The app became the 4th most popular on Facebook and had 90 million installs.  Facebook saw how popular our app was and decided to create much of that functionality into the core Facebook offering. And not only that, they removed our app from the user's main profile pages who had already installed it. Essentially, Facebook decided to compete and then made it extremely difficult for us to compete. It was kind of like the landowner changing the terms of the deal after we had built the skyscraper, and it was perfectly legal because our app was built on their platform. We had built a metaphorical skyscraper on land they owned, and they could do just about anything they wanted. It is unwise to build businesses under these types of circumstances where we are not the masters of our own destinies. Facebook isn't the only platform that does this. As another example, Amazon encourages third-party vendors to sell on their platform. However, in many cases when they see a highly profitable product, they create their own version of the same product and compete.  "Facebook and other social media platforms seem like a shortcut because they make it appear easy to reach new people. But the trade-off is that you're a sharecropper. It's not your land. You don't have permission to contact people; they do. You don't own an asset; they do." - Seth Godin, Best-Selling Marketing Author Building a List We Own This doesn't mean using social media sites is a bad idea. The lesson I learned from the Facebook experience was the importance of building our own lists. An email list full of customers and potential customers that have already shown interest in our products or services is one of the most valuable assets a business can own.  Joe Pulizzi, the founder of Content Marketing Institute, explained it perfectly when he said: “An email list is critical because you can't build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don't own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience.” That quote was obviously from back when Google+ was a viable platform, but it illustrates that building our businesses to be reliant on other platforms can also go out of business, and we lose all of the investment we put into building our presence on that platform. Does this mean we should avoid using social media platforms or other company's websites? Of course not. They are still a great source for growing our reach. The point I'm trying to make here is that the end goal of our platform strategy must land outside of these platforms. We need to control the relationships and communication we have with our customers and potential customers. That means we're building our email lists, gathering phone numbers and mailing addresses, and doing anything that will allow us to contact people off of the platform we found them on.  “The most effective tactic is the use of email marketing to drive a real return. The reason it is effective is that people may engage and share on social, but they will buy from a sequence of emails that educate first and sell second.” - Jeff Bullas, Social Media Marketing Strategist LivingSocial Collects the Email of Every Website Visitor Here's another example: LivingSocial is a coupon company that recognizes the importance of capturing the contact information of prospective customers. They recognize that consumers who love coupons are usually willing to give up their contact information in exchange for coupons. That's why LivingSocial requires the email address of any of their website visitors.  That's right. Every single visitor, if they want to see what coupons LivingSocial has to offer, must exchange their contact information to see the company's website. This is an aggressive campaign that wouldn't work for all audiences. After all, most visitors need to experience some value before they're willing to give up their email addresses. LivingSocial has found that it works for their unique customers though.  One of the keys to LivingSocial's success is that the emails they send have great value to their ideal customers. For example, one of the emails the company sends out is called Instant Deals. The idea behind this is to help people find a spot to eat lunch. Right when their customers are beginning to think about what they'll eat for lunch, they receive an email with instant deals that can save them money on their meal and give them ideas for where they might like to eat.  I love this example because it shows how well LivingSocial knows their customers. Both the manner in which they collect contact information and the information they send in their emails demonstrates that they know their ideal customers well.  Each business has its own unique audience with its own unique desires and preferences. We need to build our platform on that. The better we know our audience, the better we'll know what kind of email capturing will work best for them and what kind of plan we should implement. Then we'll be able to provide them with effective emails that will transition them through the buyer's journey.  Becoming an Influencer Authority occurs when someone takes the right steps to combine standout, trustworthy expertise in his or her field with the kind of high visibility you might often associate with a celebrity. When that happens, the expert's name becomes synonymous with the field he or she works in - Adam Witty and Rusty Shelton, Authors of Authority Marketing Most business leaders have the expertise, passion, and knowledge that we can share with others. When we share that expertise, passion, and knowledge on our own platforms we can often become an influencer in our niches.  We can become an influencer and thought-leader by writing a book, speaking at events, hosting a podcast, creating YouTube videos, writing blog posts, sending an email newsletter, and more. As we provide our followers with useful and engaging content, they'll want more and more from us and we'll begin to build a true relationship. One of the reasons this works so well is because we're providing value before we ask for anything in return. Once we've established our expertise and created a loyal following, we'll be able to market our products and services in a way that is authentic and credible.  Again, it's important to recognize that as we're building our followings on social media, we need to find ways to build a list of our followers we own and can contact off social media platforms. The more we can encourage our followers to visit our sites and sign up for our email lists, the stronger our foundation will be. Then we'll be building our skyscraper on land we own. Key Takeaways Here are some of the top takeaways that stood out to me from this episode:  We need to build our metaphorical skyscrapers on land we own. This means growing a huge email list, membership site, or other platforms where we own the customer contact information and permission to contact customers and potential customers directly.  Our social media efforts, when we're using someone else's platform, should focus on getting our customers to come to our platform, gathering their contact information, and gaining permission to market to them.  The asset is the audience. In other words, the lists we build will become one of the greatest assets of our companies.  We can leverage our platforms to become influencers when we share our knowledge and expertise. Becoming an influencer can give us more control over our destinies because we cannot get de-platformed. A platform then cannot block us from contacting our own followers.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the Monetization eMagazine. Follow the Monetization Nation Blog. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and schedule a time this week to implement it to help achieve our monetization goals. Share Your Story  Are you building your skyscraper on land you own or on leased land? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://www.monetizationnation.com/18-platform-strategy-building-skyscrapers-on-land-we-own/

We speak with Shay Howe, Vice President of Platform Strategy at ActiveCampaign. With 130,000 customers and around 800 employees, ActiveCampaign offers tools like Email marketing, forms,  CRM, landing page, live chat and a bunch more.They help businesses meaningfully connect & engage with their customers through customer experience automation.In this episode, we cover:How Shay's upbringing made him a life-time learner and problem-solver;The importance of being “maniacally” customer focused in the SAAS industry;Advice on leadership and managementHow to quickly validate ideas through VOC insightsHow to structure one to ones to make your team more introspective

0:25 The Bulletin TikTok sale paused, Tesla buys Bitcoin, Microsoft/EU support pay for news, Bumble IPO and earnings (Twitter, Uber, Softbank & Affirm) 6:34 The Feature "Shopify's platform strategy" Links and images mentioned in the episode are available in the email edition of the newsletter, subscribe at techonomist.email

Ready for your PEP TALK? This week I am chatting all about how I was able to triple my engagement by creating a multi-platform content strategy. We Chat About:- How to get started when you are short on time- What to focus on and how to plan- How to expand when you are readyGrab the Content mini-course here - https://hollymariehaynes.mykajabi.com/crush-your-contentJoin the Crush the Rush Community -www.facebook.com/groups/crushtherushJoin the Crush the Rush Collective Mastermind in 2021-https://bit.ly/CollectiveMastermindI hope these tips help! Keep in touch!Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes

Episode 26: In this year’s final podcast, I speak with Lisa Crafford, a principal within the Platform Strategy and Consulting Group at BNY Mellon | Pershing.  A former Australian National Trampoline Champion and world-wide traveler, we discuss a wide variety of themes relevant to the independent advisory movement. You’ll want to listen in order to understand the relevance of “hungry, humble, and smart.”

David is VMware’s Chief Research Officer, where he leads the research & innovation activities that are accelerating and extending VMware’s technology leadership. Previously he was Corporate Vice President at Microsoft, Partner at New Venture Partners, VP of Platform Strategy at Amazon (and CEO of its A9.com subsidiary), VP and Director of Research at Intel and DARPA’s Chief Scientist and Director of its Information Technology Office. Along with all that, he was also a faculty member at MIT and holds a Ph.D. from the University of Cambridge.

Do you know if the technology choices you are making have relevance for the business? How do the business decisions being made impact the technology deployed in your environment? IT professionals often struggle with making the connections between technology and how it directly impacts the business. In this episode, we talk with Chris Hood, Head of Platform Strategy at Google on how you can ensure that you are making the best decisions for the business when it comes to technology. He has spent his entire career at the intersection of technology and the business and he shares stories and his insights on this extremely important topic!

The post #ItzOnWealthTech Ep. 43: Female Leaders in Technology appeared first on Wealth Management Today and was written by Craig Iskowitz. "Women are over mentored and under sponsored. Mentors are just a nice relationship. But a sponsor is the one who's going to move the needle for you. We need more sponsors to ensure women are ready to be promoted to their next position." — Christina Townsend, Head of Platform Strategy for Advisor Solutions, BNY Mellon […] The post #ItzOnWealthTech Ep. 43: Female Leaders in Technology appeared first on Wealth Management Today and was written by Craig Iskowitz.

The post #ItzOnWealthTech Ep. 43: Female Leaders in Technology appeared first on and was written by Craig Iskowitz. “Women are over mentored and under sponsored. Mentors are just a nice relationship. But a sponsor is the one who's going to move the needle for you. We need more sponsors to ensure women are ready to be promoted to their next position.” — Christina Townsend, Head of Platform Strategy for Advisor Solutions, BNY Mellon […] The post #ItzOnWealthTech Ep. 43: Female Leaders in Technology appeared first on and was written by Craig Iskowitz.

This special episode of the Database podcast, recorded during CES 2020, features Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vive. While our conversation started out focused on the impact that the various types of XR will have on the gaming industry, we learned that these emerging technologies will ultimately benefit much broader industries than just entertainment.

Best of MTC: Chris Littmann, Director of Content and Platform Strategy at NASCARPresented by www.KEH.com

VMware Application Platform Strategy - Emad Benjamin by VMware Podcasts

'My First NASCAR Race' Chris Littmann, Director of Content and Platform Strategy at NASCAR www.Linktr.ee/MeettheCreativesNY Presented By www.KEH.com

Chris Littmann, Director of Content and Platform Strategy at NASCAR www.Linktr.ee/MeettheCreativesNY www.KEH.com

Chris Littmann, Director of Content and Platform Strategy at NASCAR www.Linktr.ee/MeettheCreativesNY www.KEH.com

The post #ItzOnWealthTech Ep 23: How to Turn Competitors into Frenemies And Help Clients Succeed with Christina Townsend appeared first on and was written by Craig Iskowitz. “The days of reading a user manual are gone. There isn't even time to watch a YouTube video. You have to find alternative ways to get people to use your technology.” — Christina Townsend, BNY Mellon | Pershing Christina Townsend is Head of Platform Strategy at BNY Mellon | Pershing Advisor Solutions. Her team works […] The post #ItzOnWealthTech Ep 23: How to Turn Competitors into Frenemies And Help Clients Succeed with Christina Townsend appeared first on and was written by Craig Iskowitz.

The post #ItzOnWealthTech Ep 23: How to Turn Competitors into Frenemies And Help Clients Succeed with Christina Townsend appeared first on Wealth Management Today and was written by Craig Iskowitz. "The days of reading a user manual are gone. There isn't even time to watch a YouTube video. You have to find alternative ways to get people to use your technology." — Christina Townsend, BNY Mellon | Pershing Christina Townsend is Head of Platform Strategy at BNY Mellon | Pershing Advisor Solutions. Her team works […] The post #ItzOnWealthTech Ep 23: How to Turn Competitors into Frenemies And Help Clients Succeed with Christina Townsend appeared first on Wealth Management Today and was written by Craig Iskowitz.

In 2014, The parent company of Vistaprint and other Web-to-print brands changed its name to Cimpress N.V. The company invested hundreds of millions of dollars in the development of proprietary software and production technology, in order to evolve its operational capabilities into a shared mass customization platform (MCP). Cimpress set out on a mission to transform this technology investment by advancing its proprietary computer integrated manufacturing technologies. The end goal is was to enable the company to mass customize personalized and unique physical products in small quantities at an affordable price. Here in 2019, Cimpress N.V. (Nasdaq: CMPR) continues to invest and build customer-focused, entrepreneurial, mass-customization businesses for the long term. Mass customization is a competitive strategy which seeks to produce goods and services to meet individual customer needs with near mass production efficiency. Cimpress businesses include BuildASign, Drukwerkdeal, Exaprint, National Pen, Pixartprinting, Printi, Vistaprint and WIRmachenDRUCK. Eugene Hsu, VP of Platform Strategy at Cimpress joins me on my daily tech podcast to explain how autonomous technology teams can help businesses respond rapidly to change. We also explore how it can promote innovation, experimentation, and drive decision-making closer to customers. Yet, autonomy without some guardrails can result in a technology organization without a clear direction or purpose. To balance this, some alignment is necessary, but how much and what style? Hsu talks about how senior leaders can find the right balance of autonomy and alignment. In his role, Hsu explores the competitive landscape of mass customization and advises leaders on how platform strategies can be applied to their businesses. He has held various positions in innovation, software engineering, and computer science research, and has a Ph.D. in Electrical Engineering and Computer Science from MIT.

In this special episode during our coverage of GDC 2019, Ronnie interviews Vinay Narayan, VP of Product and Customer Experience at HTC VIVE. Immediately following his keynote address for the company’s Dev. Day event here at GDC, Vinay chats with Ronnie about HTC VIVE’s platform strategy looking forward on both software and hardware levels. Thanks for listening! --- Support this podcast: https://anchor.fm/everythingvirtual/support

On my daily tech podcast, I often talk about new solutions that leverage technology. But today, I wanted to explore the world of Blockchain Innovators in Trade Finance. TradeIX are building the world’s first open platform powered by blockchain and distributed ledger technology. The best way to describe TradeIX is as a ‘Network of Networks’ for global trade finance. It is the most connected and secured platform infrastructure for banks, asset managers, B2B networks and value-added service providers. TradeIX and R3 also launched Project Marco Polo as a joint undertaking together with over a dozen of the world’s foremost financial institutions active in Trade Finance including BNP Paribas, Commerzbank, ING, and Natwest. Usually, I would just invite TradeIX onto this podcast to talk about how they are transforming trade finance through technology. But I wanted to try something different. I wanted to get companies based all over the world onto one call and see if we can show how they are all collaborating with each other to reshape trade finance all by leveraging technology. Today's Guests Nicole Lefevre is an associate at R3 which is an enterprise blockchain software firm working with a broad ecosystem of more than 200 members and partners across multiple industries from both the private and public sectors to develop on Corda, its open-source blockchain platform, and Corda Enterprise, a commercial version of Corda for enterprise usage. R3’s global team of over 180 professionals in 13 countries is supported by over 2,000 technology, financial, and legal experts drawn from its global member base. Andrew Speers is the Director, Product, and Innovation at NatWest within the RBS group. Andrew has been working in the Financial Services industry for over 15 years. During this time he has held various positions with leading global banks in roles ranging from Sales to Product Development. As a member of RBS Group, within NatWest Trade & Working Capital Services team, Andrew also covers areas such as Blockchain / DLT, Emerging Technology, Digitisation, Fintech Partnership and identifying new and exciting opportunities to help the banks client base to grow and prosper. Alain Verschueren is the Head of DLT trade & treasury solutions at BNP Paribas which is a leading bank in Europe with an international reach. It has a presence in 74 countries, with more than 192,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors David Sutter is the Chief Strategy Officer at TradeIX and is an experienced Fintech entrepreneur and a blockchain/DLT expert. He was one of the first to foresee the benefits DLT could bring to financial services and in particular trade finance. Over the past years he helped pioneer and design the technology’s application for trade finance. He joined TradeIX in 2017 as Head of Platform Strategy to develop a roadmap for the trade and working capital finance platform and for the Marco Polo Network. David also devised an ambitious and ground-breaking vision for the Trade Finance Industry, for the Marco Polo Network and for TradeIX which fundamentally differentiates them from other players and networks in this field. As the Chief Strategy Officer, he will continue defining and designing the future of TradeIX and the Marco Polo Network. We discuss how Marco Polo is providing cutting-edge open account trade solutions, robust suite of trade specific APIs, sophisticated rules engine, and open, standard core infrastructure. A secure, single source of truth for critical trade data including identities, purchase orders, invoices, shipping and logistics information, trade assets, financing activity, and credit risk is no longer a pipe dream, it's a reality.

How does technology and growth go hand-in-hand? We talked with Ajoy Krishnamoorthy, the VP of Platform Strategy at Acumatica, and discovered a key hidden value for construction companies: on-demand growth.

The death of SegWit2x - what happened, why and what does it mean for bitcoin? How did $160m Eth get locked up in Parity wallets, and why might a fork be the only way to get it out? One of the greatest comebacks in (DLT) history - how could the former bitcoin king Mt. Gox be back in the money? Plus, a new blockchain-based international payments system from R3 and 22 of the world's biggest banks; Bjork accepting cryptocurrency for new album; a token to cryogenically freeze yourself; and, Grayscale Investments announces the launch of a Zcash investment trust. And we bring you two interviews. First, Simon speaks with Michael Casey, advisor, author, speaker and commentator. Next up, we talk to Daniel Cotti, CFO and Bank Partner Relationship, and David Sutter, Head of Platform Strategy, from TradeIX. We hope you enjoy the show and, as ever, don't forget to subscribe. Missing out on the conversation? Tweet the show @bchaininsider or to read more about the news stories and have your say visit fintechinsidernews.com (https://fintechinsidernews.com/). Special Guests: Daniel Cotti, David Sutter, and Michael Casey.

Listen to episode 89 of the Digital and Social Media Sports podcast, with Chris Littmann, Senior Manager, Content and Platform Strategy for NASCAR. 73 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes or listen on Stitcher Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

Do you have a plan for your message to build a platform? Listen to know the difference between strategy and tactics.

This is a recording of the Smart Home Show Live, which was recorded on November 19th at the Target Open House smart home concept store in San Francisco. Interviews on this show include: • Jason Johnson - Founder & CEO, August • Michael Papish - Director, Platform Strategy, Sonos • Peter Taylor - VP Products, Belkin • James Blackwell - CTO, Roost Labs • Greg Kahn - Head of Membership and Partnerships, IoT Consortium • Bill Mitchell - Founder & CEO, PicoBrew Stacey Higginbotham from the IoT podcast also participated and interviewed alongside Mike. For more info on IoT Consortium, go to: http://iofthings.org/ For the IoT podcast, go to: http://iotpodcast.com/ To listen to the Smart Home Show, go to www.thesmarthomeshow.com http://knit.audio/podcast-advertising (via Knit)

Interview with Ed Federici, Senior VP of Global Engineering and Platform Services, and Ian Murdock, VP of Platform Strategy, on the state of the platform in 2014.

CEIBS Associate Professor of Strategy Chen Weiru, co-author of Platform Strategy: A Global Revolution of Business Model, provides us with a look at the innovative “platform” concept and explains how it has the power to change the behaviour of both businesses and consumers. Prof. Chen will teach an open enrollment programme on “platform strategy” at CEIBS Shanghai campus.

Welcome to Maggie Jessup's world: Celebrity scientists, compelling charities, successful in die films, rock star political candidates, chart topping bands, visible royals, best selling authors, elite professionals, fundable startups, and other powerful brands. She creates Alpha Celebrities in every field using a proprietary mix of next generation publicity, personal brand strategy, and Brand You marketing. Maggie's pioneering study of publicity and personal branding secrets of society's power elite developed into her Fame Formula which catapults her clients into the top one percent of their professions. Maggie Jessup co-founded Platform Strategy, a boutique publicity and brand strategy firm, in 2002. Often referenced as a Fame Machine, Platform Strategy is a team of publicists, social media gurus, web technology experts, graphic artists, publishing professionals, content writers, media & speech trainers, and experienced marketing people. Maggie focuses these resources with her proprietary fame tools, entertainment industry technology, and somewhat radical publicity techniques on people who want the amazing life and career that a recognized personal brand can deliver. Her pioneering work in personal brand strategy has made her a leading voice of the field and one of the country's most in-demand consultants. She travels across the United States speaking at professional events and conferences captivating audiences of every sort with her Fame Formula. Prior to founding Platform Strategy, Maggie was an investigative journalist at the Atlanta Journal Constitution and the Houston Chronicle. Earlier in her career she worked as a marketing and publicity advisor to companies ranging from multi-nationals to nightclubs and early stage entrepreneurial ventures. In her new book FAME 101, Maggie shares behind-the-scenes strategies of entertainment industry notables, evangelists, celebrity lawyers, winning politicians and others. From these personal branding and publicity secrets, FAME 101 creates a success blueprint for anyone to quickly make it to the top of their field. Maggie knows what Martha Stewart, Barrack Obama, Billy Graham, Suze Orman, America's best known gardener, and the leading voice of every profession have in common. The understand fame: how to get it, how to keep it, and how to capitalize on it. Anyone can have Fame - Maggie Jessup knows how. She has the Fame Formula. With it she helps people become the leading voice and media darling of any industry. Her clients appear regularly on CNN, MSNBC, Fox & Friends, ABC News, and other outlets as well as in the pages of USA Today, Forbes, Seventeen, InTouch Weekly, and scores of similarly varied publications. She lives in Vancouver, Washington and serves geographically and industry-diverse clients from Brisbane, Australia to Los Angeles, California to Atlanta, Georgia. To connect with Maggie or to book an interview or appearance: information@maggiejessup.com or Jay at 360.909.0527

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory  In this "Lessons" episode, Theresa Depasquale, CEO of Capture Social Group LLC, dives into the art of building a personal brand and its potential as a performance marketing tool. She provides actionable insights into community engagement, content creation, and finding balance across platforms.The Power of Personal Branding: Theresa explores how a well-curated personal brand can drive long-term results, emphasizing that while initial gains are subtle, the compounding effect over time is significant. She shares tips on nurturing an audience for sustained success.Authentic Messaging and Core Topics: Highlighting the importance of clarity, Theresa advises identifying core brand topics to build expertise and trust. She breaks down the difference between core brand topics and marketing content, each playing distinct roles in audience engagement and conversion.Platform Strategy and Infotainment: Theresa explains why it's crucial to start with one platform that aligns with your personality, contrasting influencer-style omnipresence with focused, expert branding. She introduces the concept of “infotainment”—a blend of inspiration, education, and entertainment that keeps audiences engaged and returning for more.➡️ Show Linkshttps://successstorypodcast.com  YouTube: https://youtu.be/Ol0xKcKAtks  Apple: https://podcasts.apple.com/us/podcast/theresa-depasquale-ceo-at-capture-social-group-llc/id1484783544?i=1000631103813 Spotify: https://open.spotify.com/episode/5QPKd1FSIBLUNzQY5qiVWJ?si=0f59527f3c934700 ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy