Easy Scaling with Jordan Schanda King

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode102Money talk doesn't have to be boring—or reserved for the finance bros. In this episode, I sit down with Kaitlyn Carlson, founder and CEO of Theory Planning Partners, to break down what wealth creation actually looks like for female entrepreneurs.From her time managing wealth for ultra-high-net-worth families to building her own boutique financial planning firm, Kaitlyn shares how she's rewriting the rules of financial advising. We get into:The outdated financial models keeping women stuck (and how to break free)Why your financial plan shouldn't be based on your current bank balanceThe connection between money, mindset, and success (yes, it's a thing)How to regulate your nervous system around money to unlock more abundanceWhat most financial advisors won't tell you about building real wealthPlus, we talk about why so many women struggle with financial literacy, the emotional side of money, and how to create a plan that aligns with your long-term vision.If you're ready to shift the way you think about money and start making empowered financial decisions, this episode is a must-listen.Connect with Kaitlyn:Visit Theory Planning for inquiriesFollow on Instagram: @theoryplanningpartnersLearn more about Easy Scaling's updated offers:COO + Team

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode101Hey everyone! I'm thrilled to introduce today's guest, Chelsya Ashley, owner of Cheya Media and an absolute powerhouse when it comes to marketing strategy.Chelsya brings over 8 years of experience working with major brands like JCPenney, AARP, and Stanley Tools. Now, she's channeling that expertise into helping health, wellness, and lifestyle brands grow with ease through relationship-based marketing and data-driven strategies. Cheya Media has worked with over 400 companies, and Chelsya is here to share her insights on how to create sustainable growth while staying grounded in what matters most. She's also one of our expert professors inside Scaling School. In this episode, we're diving into:The behind-the-scenes realities of growing and scaling a business.Why emotional regulation is a superpower in entrepreneurship.How Chelsya navigated a quiet summer season—and what the data revealed.Strategies for using data to stay grounded and make smart business decisions.A tactical approach to tracking the customer journey and boosting conversion rates.The power of email marketing and why it's a must-have in 2025.Chelsya's unique market research strategy involving Instagram DMs and gift cards.How to know when it's the right time to outsource your marketing—and what to look for in an agency.Why Scaling School is the ultimate resource for business owners looking to level up.Connect with Chelsya:Visit Cheya Media for blogs and expert insights.Follow on Instagram: @cheyamedia.Learn more about Easy Scaling's updated offers:Scaling SchoolCOO + Team

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode100Hey everyone! Welcome back to another episode of the Easy Scaling Podcast. In our last episode, we gave you a glimpse into our acquisition of Easy Scaling and how we came to lead this incredible podcast. Now, we're going deeper into our journey, revealing more about who we are, our backstory, and our visions for Easy Scaling.In this episode, we'll share more about our partnership, from how we met online to the dynamics of our working relationship. You'll get a behind-the-scenes look at how we plan promotions, scale businesses, and manage the growth of our clients at the Ad Girls, our advertising agency. We're chatting about:The early days of our partnership and the leap of faith we took by signing partnership papers before meeting in person.The unique strengths we each bring to the table and how our differences make us a stronger team.Our approach to business, emphasizing speed and precision in execution.The systems and strategies we use to scale operations and increase revenue.How we're applying our successful models from other ventures to propel Easy Scaling forward.The importance of clear communication and defined roles in a partnership.Our future plans for Easy Scaling and how we aim to support more women in reaching their business goals.Insights into effective ad strategies that we've utilized to grow our businesses and how we're adapting those for Easy Scaling.A sneak peek into upcoming projects and expansions under our leadership.Learn more about Easy Scaling's updated offers:Scaling SchoolCOO + Team

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode99Hey everyone! Welcome to a very special episode of the Easy Scaling Podcast with a huge announcement. I'm sitting down with Courtney Tarrant and Jennifer Spivak, the new trailblazers at the helm of Easy Scaling. Guess what? They're also taking over this podcast, making this my final episode as your host.In this episode, we're unpacking the details of why I chose to pass the torch to Courtney and Jen and delve into the intricacies of the transition process. We'll explore everything from the early decisions, the emotions involved in letting go, to the strategic steps we took to ensure a smooth handover. This candid conversation is packed with insights, not just on business transitions, but on personal growth and future aspirations.Join us as we dive into a heart-to-heart about the big changes happening around here:Why I decided to sell Easy ScalingThe journey of selling the businessCourtney and Jen's vision for the future of Easy ScalingHow the transition will affect this podcastOur personal experiences throughout the selling processInsights into maintaining business integrity during ownership transitionsThe role of emotional and mental shifts in my decision to sellStrategies for effective change management in businessHow the new leadership plans to innovate and grow Easy ScalingA look at what's next for me and the community we've builtThis episode is more than a goodbye; it's a sneak peek into the future of Easy Scaling and a celebration of new beginnings. Tune in to hear all about the exciting road ahead!

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode98In this episode, Rachel (Head of Marketing and Sales) and Ariana (Head of Scaling School) take over the podcast while Jordan is out on maternity leave. They're getting into the exciting updates coming to Scaling School, including a new pricing structure and a shorter commitment period, making it more accessible than ever. They also discuss what makes Scaling School unique, from its live monthly calls to the hands-on support through the Secret Menu.If you've been on the fence about joining Scaling School, this episode gives you the inside scoop on how these changes can help you scale your business with more flexibility and affordability.What We're Covering:Why we are reducing the price and commitment period for Scaling School.The unique combination of strategic guidance, live calls, and hands-on implementation support.How Scaling School helps women entrepreneurs scale sustainably while staying aligned with their goals.Real-life success stories from Scaling School students who have transformed their businesses.Check out Scaling School's new prices and lower commitment time here!Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode97In this episode, Rachel (Head of Marketing and Sales) and Andrea (Head of Agency Operations) take over the podcast while Jordan is out on maternity leave. They're diving into the crucial topic of offer validation and market research—why it's the key to creating a successful offer that truly connects with your audience. From avoiding the disappointment of a flop to gathering data that informs every step of your sales process, they cover everything you need to know about validating your offers.Whether you're about to launch a new offer or looking to improve your current one, this episode gives you practical advice on how to make sure you're creating something your audience actually wants.What We're Covering:Why validating your offer is the most important first step before creating anything.How skipping market research can waste time, money, and energy.Real-world examples of how market research has shaped successful offers inside Easy Scaling®.Tips for gathering data from your audience.How to leverage your analytics and existing data to refine your offers.Ready to make our team, your team? Our new My Team is a full service, plug-and-play team with 3 tiered service level to fit any business size and budget. Ready to apply? With only 2 spots available now is the perfect time to get started!Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode96In this episode, I'm getting into a topic we all deal with at some point: handling conflict in business. Whether it's with a team member, a client, or even between team members, these uncomfortable situations can pop up and throw a wrench in your day. I'm sharing my thoughts on setting a firm no-nonsense policy for disrespectful behavior and how to tell the difference between necessary tough conversations and flat-out rudeness.I'm talking about why it's so important to nip these issues in the bud to keep a positive and productive work environment. I'll talk about times I've had to let clients go for being disrespectful and how to handle team members who aren't on the same page with your business goals. It's all about making sure your business is filled with people who are all in and ready to help it grow. I'm covering:Handling interpersonal conflict in business settingsSetting boundaries with clients and team membersDifferentiating between difficult conversations and disrespectZero tolerance policy for rudeness and unprofessional behaviorExamples of inappropriate client requests and how to address themImportance of maintaining a positive work environmentDealing with team members not aligned with business goalsFiring clients or team members when necessaryThe impact of tolerating disrespect on your businessStrategies for maintaining a strong, supportive business cultureDo you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode95Today, I'm peeling back the layers on a topic that touches all of us at some point: burnout. While we often link burnout directly to work overload, my recent conversations, particularly with my coach Julia, have shed light on a different angle—that personal life complexities can be just as much as a problem in leading us to feel overwhelmed and burnt out.In this episode, I share about how non-work-related stressors have impacted me, illustrating that burnout isn't always about the professional grind. It's about acknowledging the hefty load we carry outside of work—from family responsibilities to personal challenges. I'll talk about the importance of recognizing these signs early and giving ourselves the grace to admit when we're stretched too thin, not just at work but in our personal lives as well.I'm covering:Misconceptions surrounding burnoutBroadening the definition of itStrategies for real self-careHow to look at your life and determine the areas that are causing you to feel burnt outDo you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode94In this episode, I'm talking about something that comes up a lot inside Scaling School: building and managing a team. I often discuss this with clients who are navigating the growth of their teams, from hiring their first employee to expanding further. We'll explore strategies for keeping a team motivated, ensuring retention, and fostering loyalty.I'm getting into the challenges and rewards of creating a supportive team environment that aligns with the core values of your business. From establishing clear lines of communication to recognizing and rewarding team efforts, I'll outline the practices that have not only helped us succeed but also made our workplace a positive and engaging space for everyone involved. This episode is a must-listen for anyone looking to strengthen their team leadership and build a thriving business community.What I'm Talking About:Real-life lessons from my experiences of rapidly growing a loyal team.Effective communication practices that keep remote teams connected.Autonomy and culture: How fostering these can make or break your team dynamics.The significance of training and support in nurturing a team's growth.Why radical transparency in everything from project goals to financial details can empower your team.Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode93In today's episode, I'm unpacking something crucial that every business owner needs to master: following up. You might have heard the old saying, "the fortune is in the follow-up." Trust me, it couldn't be truer, and I'll share why not following up might be costing you more than you think.We'll go over why following up is a game-changer, enriched with personal stories from my own business adventures. This chat is perfect for anyone who regularly sends out proposals, makes pitches, or wants to get better at sealing the deal.What I'm Talking About:The undeniable importance of following up—it's not just polite, it's profitable.My strategies for following up effectively without feeling like you're pestering.Stories from my own life about when I've nailed the follow-up... and when I haven't.Tips for making your follow-up efforts seamless and stress-free.Why understanding the busy schedules of your clients can make your follow-up a lifeline for them.Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90In this episode, I discuss how I'm preparing for my second maternity leave and the lessons learned from the first. Joined by Andrea, we talk about setting up our business to function smoothly in my absence. Andrea has grown from a VA to heading client services, and we explore what that transition entails.We go into the specifics of how we've adapted our business model to handle my absence effectively. This includes adjusting team roles, setting up new communication protocols, and implementing systems that ensure all operations continue seamlessly. Andrea's role evolution is just one example of how our team is stepping up to maintain, and even enhance, our client relationships and service quality during this period.Topics:Effective maternity leave planning that keeps the business stableEmpowering team members by expanding their rolesOvercoming feelings of guilt when stepping backDelegating responsibilities while ensuring client satisfactionUsing maternity leave as a test to strengthen business operationsCommunicating with clients about transitions to maintain trustEncouraging team autonomy and confident decision-makingContinually refining processes based on feedbackRecognizing team growth opportunities during leadership absencePreparing the team for more responsibility when I'm not availableLinks/Resources Mentioned:Maternity Leave Plan - PUBLIC: Easy Scaling® I Maternity LeaveConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode91In today's episode, we're diving into a topic that every entrepreneur can relate to: patience. Or perhaps more accurately, impatience. Historically, I've been an impatient person, and while this trait can fuel our motivation and drive, it can also lead to frustration and poor decision-making.We'll explore the dual nature of impatience and discuss how it can both propel us forward and hold us back. This episode is especially relevant if you've ever felt the stress of not achieving your goals as quickly as you'd like.Topics Covered:The benefits and drawbacks of impatience for entrepreneursThe negative impact of impatience on decision-making and energyInsights from the book "10x is Easier than 2x" and how it shifted my perspective on goal-settingWhy entrepreneurs drive themselves crazy with deadlines, not goalsThe importance of reflecting on your progress and celebrating 10x leapsEmbracing the long game and releasing yourself from rigid timelinesDo you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Links/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-school-summer-sessionConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90In today's episode, we tackle the topic of freebie funnels, but with a twist. While I'm a big advocate for using freebie funnels to significantly grow a list, the real question I'm addressing today is: Do you actually need a freebie funnel right now? This is a question many of you have asked, especially when considering the jump from individual client work to larger group programs. Whether you're contemplating your first funnel or looking to optimize existing strategies, this episode will equip you with the insights to make informed decisions.Topics:Assessing whether a freebie funnel is necessary based on your current list and business stageThe importance of using data to drive business decisions rather than following trends blindlyHow to leverage existing client acquisition channels like referrals before exploring new strategiesPractical steps to optimize and replicate successful referral systemsDo you have your own business question that you want Jordan to weigh in on? Submit your question now for a chance for the answer to be featured on the Easy Scaling® Podcast! https://www.easyscaling.com/questionLinks/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode89In this episode, I'm talking about why I'm not one to brag about how little I work. It's a trend I've noticed, with people flaunting minimal work hours, but I'm not here to judge. We're all different, with unique goals and expectations when it comes to running a business. But we all know that businesses aren't built without hard work involved. The focus for me is finding balance and doing what I love while gradually reducing tasks I don't enjoy. That's why I've been implementing some simple calendar management strategies, like designating one client-free week per month and blocking off specific days for certain tasks. It's all about setting boundaries and sticking to them, even when it's tough. If you're looking to reclaim your time and optimize productivity, I hope these insights help.Topics:Why the “I only work ten hours a week” formula doesn't workUnderstanding individual work preferences and goalsBalancing workloads and striving for businesses where you do what you loveChallenges faced during the scaling phase of a businessThe significance of context when hearing claims of success with minimal work hoursPersonal experiences and insights into building a successful businessStrategies for managing time and optimizing productivityImplementing calendar management techniques to reclaim time and reduce workloadSetting boundaries and sticking to them to achieve a more balanced work lifeLinks/Resources Mentioned:90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formulaConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode88This episode goes into the importance of quarterly planning and how you can jump into Q2 and make the most of it. With Q1 already behind us (crazy, right?), it's time to look ahead. Whether you've been planning all along or just getting started, this is your starter guide for the next quarter.I'll share insights from our 90-day planning process and if you want to dive deeper click here and download our 90-day planning formula. We'll reflect on Q1's successes and challenges, and discuss how to adjust our goals and strategies for Q2.Topics:Reviewing Q1: What worked and what didn'tOverview of our 90-Day planning processSetting goals for Q2: CEO, financial, impact, lifestyle, and business objectivesPrioritizing to make the most impactFocusing on the most important task for Q2Revenue goals and setting realistic targetsLinks/Resources Mentioned:90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formulaConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode87In this episode of the podcast, I'm chatting with Meg Truccano, one of our Scaling School students. We talked about different lead generation strategies, exploring both local and online avenues. Our conversation focused on pinpointing where Meg should concentrate her efforts to maximize her return on investment in terms of time and resources. I love pushing entrepreneurs from the stage of business owner to CEO. This chat with Meg was definitely an example of that. We tackled the challenges of narrowing focus, identifying specific action steps for growth, and talked about using personal connections for lead generation.Topics discussed:Meg shares her journey towards transitioning from entrepreneur to CEOHow integrating the right technology can prep your business to scaleEffective lead generation strategies specifically for Meg's ideal clientReviewing where Meg's clients are actually coming from Evaluating the effectiveness of lead generation efforts without substantial sales dataLooking at the whole picture of Meg's business to determine what next steps she needs to focus onThe challenge of rebuilding business momentum Looking at the potential of local and online networking for fostering meaningful personal connectionsShifting the focus from outcomes to actionable stepsLinks/Resources Mentioned:Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition Scaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode86In this episode, I'm chatting with Karen Delano, an Easy Scaling team member and PR and podcast pitching expert. She does all my own pitching and also works with our clients to secure top-notch features and podcast interviews.We cover the visibility strategy I personally use to get featured in Business Insider, Forbes and Nasdaq. We also go over the ways we position our messaging for podcast pitching. This episode will help you learn how to leverage PR and podcast pitching to grow your audience, expand your authority, and become the brand everyone knows and trusts.Topics discussed:Karen's journey with our team from social support to specializing in visibility and PR pitching.The significance of a strategic approach to visibility for business growth.Details about the Sprint to Scale: Visibility Edition event, focusing on actionable steps for PR and podcast pitching.The importance of mindset and confidence in overcoming barriers to visibility.Insights into the collaborative process of refining messaging and pitch strategies.The value of building and utilizing a pitch and messaging guide for consistent success.Karen's role in providing PR opportunities and support within Scaling School.Tactics for identifying and pitching to the right podcasts and media outlets.Strategies for leveraging visibility successes for further growth and credibility.The ongoing need for refinement and action in visibility efforts for sustained impact.Links/Resources Mentioned:Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode85In this episode, I get into the nitty-gritty of marketing funnels and ads with Norleena Horton a member of Team Easy Scaling. As someone who's passionate about peeling back the layers of our business strategies, I thought this conversation was important to have. Norleena brings a wealth of knowledge not only as a Scaling School professor but also in handling our own marketing campaigns. We talk about our annual planning template funnel and then go into the holistic approach we take towards our marketing efforts. It's fascinating how interconnected everything is, and this chat highlighted the importance of looking at the bigger picture rather than focusing solely on individual components like ads or a single funnel.This episode is packed with golden nuggets for anyone looking to deepen their understanding of marketing funnels, the strategic use of ads, and the overarching importance of cohesive messaging in building a successful online presence.Topics discussed:The significance of a holistic approach to marketing funnels and advertisingThe importance of cohesive messaging throughout the marketing and sales processChallenges and strategies for optimizing marketing campaigns in real-timeThe role of data in making informed adjustments to improve campaign effectivenessUnderstanding the interconnectedness of various marketing components for overall successThe impact of strategic decisions on the scalability and sustainability of marketing effortsReflections on personal experiences with marketing funnels and the lessons learnedLinks/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode84In today's episode, I'm talking about effective goal-setting with Scaling School student, Jillian Anderson. Jillian is in the process of building her copywriting business and has some lofty goals for 2024. We chat through her main goals, what that looks like in clients needed for each of her offers, where her focus should be to achieve them and so much more. If you're interested in a real look at goal-setting and mapping out your year this episode is definitely worth a listen!Topics discussed:What it looks like to set goals and plans when your business is still newFocusing on sustainability when goal setting and scalingPlanning for not only your business's future but your own financial futureWhy you should be breaking your goals down by quarter to manage and track them betterHow building a team factors into your goal settingWhy data collection and reflection are valuable in any planning processThe benefits of setting realistic and big goals for your businessFactoring in the client acquisition process to your plansOptimizing processes to allow you to hit your goalsLinks/Resources Mentioned:Schedule a 5-Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkoutEasy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planningClickUp Template for Org Chart- https://app.clickup.com/template/subcategory/t-901400473902/e856a650541e38eConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode83                                           In this episode, I've invited my coach and frequent podcast guest, Julia DeWolfe to take a look at the past year in the online business space and make some predictions on what's coming up in 2024. Julia is a business and mindset coach and also a tenured professor for Scaling School. Julia and I talk about what we saw in the 2023 online business world, the good, the bad and the things we want to leave behind. Then we get into what we're predicting for 2024 and what we're planning for our own businesses. Topics Covered:How the online business space has changed over the last yearWhat we think helped the businesses that grew in 2023The pivots and changes we focused on at Easy ScalingThe importance of diversifying revenueFocusing on validated offers before launching new thingsLeaning into your team to continue to expand your offersPaying attention to the market and what needs your business can fillHow making quick decisions can get your business ahead of the curveMy experience with Scaling School and how I had to change up my launch strategyHow cookie-cutter strategies and marketing have made a lot of people sound the exact sameWhy differentiation is going to matter in 2024Links/Resources Mentioned:Annual Planning Retreat- https://www.easyscaling.com/annual-planning-retreatAnnual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templatesScaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest Julia DeWolfe:Website: juliadewolfecoaching.comInstagram: @juliadewolfecoachingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode82                                              In this episode, I sit down with a frequent guest of the podcast, Emma-Louise Parkes. Emma-Louise is a business and mindset coach and also a tenured professor for Scaling School. If you've tuned in to the last few episodes of the podcast, you know that I'm big into planning for your business. (And the Easy Scaling Annual Planning Retreat is a product of that, I would love for you to join me!) But I know that planning and the mindset behind it is huge and really different for each individual. Emma-Louise and I cover some common mindset blocks when it comes to long-term business planning and how to overcome them. We get into how bandwidth affects the ability to plan and knowing how to set yourself up for success when it comes to a planning session. Emma-Louise also talks about her own experience with setting a plan and taking action and staying consistent, even when it didn't produce fast results. I can't wait for you to listen!Topics Covered:Why planning can seem so difficult and overwhelmingWhat to do when you've been unsuccessful in sticking with plans in the pastHow to prepare yourself for a planning session to show up as your best CEO selfSetting up your schedule to have the bandwidth for big picture planningThe mindset needed to be consistent with a planKeeping your perspective positiveWhy you should be surrounding yourself with people further ahead than youMaking goals that stretch your comfort zoneThe importance of the “belief” piece of planning and expanding the idea of what is possible for you and your businessHow your past planning self doesn't have to inform your future ability to plan and carry out new actionWhy stretch goals make a bigger impact in your planning processGood, better, best goal setting approach as a concept to help get out of safe goal setting mindsetLearning from missed goals and building on them instead of letting it crush youHow to get back on your plan if you've fallen off Links/Resources Mentioned:Annual Planning Retreat- https://www.easyscaling.com/annual-planning-retreatAnnual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates5 Year Plan Example- https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharingScaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with Emma-Louise,Website: https://theambitiousintrovert.com/Instagram: @emmalouparkes

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode81                                              In Episode 81 of the Easy Scaling podcast, I sit down with Jenny Jones, a master of metrics and data interpretation. This episode is for the data nerds and those who aspire to be! Jenny and I get into important business metrics, discussing how to effectively measure and interpret data to propel your business forward. From operational efficiency to revenue goals, we cover it all, offering insights and strategies that are critical for any business looking to grow and thrive.This episode is packed with valuable information, including real-life examples and practical advice. Whether you're a seasoned business owner or just starting, understanding the significance of metrics in guiding your business decisions is crucial. Jenny's expertise shines as we explore various aspects of data analysis, making this complex topic accessible and exciting. So, tune in and get ready to up your data game!Topics Covered:Metrics are essential for measuring business objectives and goals.Key metrics include revenue, customer satisfaction scores, and churn or retention rates.Quantitative and qualitative methods are both important in measuring customer satisfaction.Understanding where clients come from helps in focusing marketing efforts effectively.Tracking marketing and sales initiatives is crucial for business growth.Operational metrics, like time tracking, can greatly impact profit margins.Setting realistic revenue goals is a critical part of business planning.The importance of reviewing past data before setting new goals cannot be overstated.Team performance metrics can help in managing and incentivizing employees effectively.Utilizing tools and resources like Scaling School can aid in effective data analysis and goal setting.Links/Resources Mentioned:Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates5 Year Plan Example- https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharingScaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with Jenny Jones:Website: www.jennymjones.comInstagram: @jennymjones_Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode80                                              In this episode of our podcast, I'm thrilled to bring Andrea, a member of the Easy Scaling team, into the spotlight. As we talk about our journey at Easy Scaling, Andrea and I reflect on the continuous evolution of our company, the pivotal changes we've embraced, and the adaptability that has been key to our success. It's a candid conversation that peels back the layers of managing team dynamics, navigating company pivots, and the art of making decisions that align with our vision and goals. Join us as we share insights from behind the scenes of Easy Scaling, offering a raw and real perspective on the challenges and triumphs of scaling a business.Andrea's story is particularly inspiring. Starting as a tech VA and evolving through various roles to become a central figure in team and client management, she really shows the growth mindset that drives our team. Our discussion covers the specifics of team onboarding to the strategic shifts in our business model, including the introduction of innovative offers like using a revenue share model. Topics covered:Introducing Andrea, employee at Easy Scaling and her journey within the company.Discussion of the company's culture of experimentation, adaptability, and continuous improvement.Andrea's transition from a tech VA to a pivotal role in client and team management.Insights into the evolution of Easy Scaling's product suite and service offers.The shift from traditional client management tools to more effective systems like Slack.Exploration of the revenue share model and its impact on client relationships and business growth.Andrea's role in team management and the importance of finding the right fit for team members.Discussion on how transparency in financial matters builds trust and investment among team members.The significance of client onboarding and how Easy Scaling has adapted its approach over time.Reflections on embracing change and the willingness to let go of initiatives that no longer align with business goals.Links/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-schoolWhen to Pivot- https://www.easyscaling.com/blog/when-to-pivotConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode79                                              In today's episode, I'm excited to welcome Ariana, a key player on the Easy Scaling team, to discuss the ins and outs of our innovative BSAT tool and the impactful Scaling School program. We're taking a deep dive into how these resources are reshaping the journey of business scaling. Together, we explore the aspects of the BSAT and how it serves as a cornerstone in guiding entrepreneurs towards strategic growth. Join us as we navigate the unique blend of expert insights and practical steps that make Scaling School an indispensable tool for business owners seeking meaningful and sustainable expansion.Ariana and I talk about the complexities of the BSAT, highlighting its evolution from a 36-question tool to a comprehensive 70-question assessment. We discuss Ariana's vital role as the Student Success Manager and how she ensures each Scaling School participant maximizes their program experience. Expect to gain insights into common challenges faced by businesses at various growth stages and how the interplay of planning, visibility, and sales can make or break success. We also touch on the iterative process behind the continuous enhancement of both the BSAT and our advising approach, ensuring they remain relevant and effective for diverse business types. This episode is not just informative but a candid reflection of our passion for empowering entrepreneurs through tailored support and data-driven strategies.Topics covered:Introducing the BSAT – Easy Scaling's innovative tool for assessing business growth potential.Exploring the essential elements of business success: leadership, product offerings, visibility, operations, planning, and sales.The growth of the BSAT – expanding its reach and depth for a more thorough analysis.Ariana's role in guiding Scaling School students towards achieving their business goals.Identifying and addressing common themes in business challenges across different growth stages.The crucial link between effective planning and achieving sales and visibility targets.Utilizing the BSAT as a roadmap for pinpointing key areas of business improvement.The development of the BSAT and advising processes in Scaling School – a journey of continuous refinement.Adapting Scaling School to meet the diverse needs and stages of various businesses.Emphasizing the importance of regular benchmarking and data-driven decision-making in tracking business progress.Links/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode78                                              In this episode, I'm going straight to the heart of the misconceptions that are holding entrepreneurs back. Drawing on my decade-long journey as an entrepreneur and a behind-the-scenes fractional COO, I'm shedding light on the genuine, often unspoken challenges of scaling a business.Topics discussed:My background and motivation for debunking common scaling myths.Myth #1 - Scaling Without Hard Work: My perspective on the essentiality of hard work in scaling, supported by statistics on women-owned businesses.My views on the importance of having trusted advisors and a team for successful scaling.I get into the statistical data to illustrate the impact of team building on business revenue.Myth #2 - Needing to Do Everything to Scale: My frustration with the misconception that business owners need to handle everything themselves to scale.My personal struggle with patience in business and the importance of strategic action.Identifying Key Actions for Scaling: The process we use in Scaling School to pinpoint specific actions for business growth.Custom Academic Advising in Scaling School: The unique advising approach we offer, focusing on tailored action items for each quarter.Myth #3 - A Perfect Path to Scale: My criticism of the one-size-fits-all approach and advocating for a custom scaling plan.Links/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-schoolTake the BSAT- https://www.easyscaling.com/b-sat-v2Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode77In this episode, I'm joined by Savannah, a member of the Easy Scaling team, to delve into the behind-the-scenes of our five-year planning process. We discuss everything from the preparation work to the collaborative planning process and how we translated our ideas into key performance indicators (KPIs) for our five-year plan. We also emphasize the importance of this process and its role in gaining clarity and perspective on the business. Additionally, we touch on how we continue to use our five-year plan for long-term success.Topics discussed:The multi-phased approach to creating a five-year plan.The Vision Traction Organizer and its role in clarifying business fundamentals.The importance of flexibility and adaptability in long-term planning.Setting ambitious goals and embracing the potential for failure in entrepreneurship.The benefits of having a collaborator or sounding board during the planning process.The role of revisiting and refining long-term plans as the business evolves.The challenge of balancing the desire for flexibility with the need for structure in planning.The significance of getting clarity on core values and mission for a business.The motivational aspect of setting ambitious goals and striving for them in entrepreneurship.Links/Resources Mentioned:90-Day Planning Formulahttps://www.easyscaling.com/90-day-planning-formulaAnnual Planning Templateshttps://www.easyscaling.com/offers/tDAv6vxMEasy Scaling Example Five Year Planhttps://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharing5 Year Planning Offerhttps://www.easyscaling.com/offers/Juh2g2FK/checkoutQuarterly Planning Intensivehttps://www.easyscaling.com/offers/hY3jgx4oConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode76In this episode, I've invited tenured Scaling School Professor, Charlotte Wright to talk about all things Human Design. Tuning into my Human Design has been a game changer in how I run my own business, so I'm so excited for Charlotte to podcast guest. Charlotte started as a life coach and then added Human Design after seeing business owners try to replicate things in their business and finding it does not work because it doesn't align with how they're designed to work. Tapping into your Human Design helps you figure out what you're really good at, how to use your energy better, and how to overall make decisions that serve you better. Topics discussed:How important it is to do things aligned with your chart and your energy to grow your business and avoid burnoutFollowing step-by-step processes to copy other people's strategies and how that just doesn't work Every aspect of your business should be custom to youAn overview of the different types in Human Design Being able to evaluate what strategies are aligned with your businessCreating content based on your unique designYour design should be used to support you, not limit youGetting used to listening to your design and following where it leads youLearning what you've been conditioned to do, vs. what is aligned with you  Living your design isn't a quick process, it's something you work towards long-termConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Charlotte Wright:Website: charlottewright.coLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode75In today's Office Hours episode, I'm chatting with Nequosha Anderson about so many things including messaging and marketing. She is an attorney helping business owners with their legal needs online and she's also absolutely hilarious. We go over the clients she needs to be focused on marketing to, her offers and matching the processes to the type of buyer you want to attract. Topics discussed:Showing up in your business as a CEOMaking sure your pricing and offers make sense with your revenue goalsNot everything in your business has to require sacrificeDifferent types of buyers and their habits Using a continuation model to keep clients investing in your businessPlanning your offers to be scalableHow you can fill offers behind the scenes with personalized marketingWhere to put your pricing in on the sales processCreating alignment between your business and your personality  Why you should be cutting yourself some slack Delegate wherever you can and work with your strengths The power of quarterly and annual planning Make decisions from a place of intentionLinks/Resources Mentioned:Schedule a 5 Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkoutEasy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planningConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode74In this episode, I'm excited to talk to Rachel Lopez, founder of Gal Marketing Agency. Rachel has spent the last 10 years helping businesses start, grow, and expand their email lists into thriving strategies for their marketing stack. We get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner's process and how it fits in with other marketing channels. We talk about what sequences you really need to have in place and even get into the analytics side of email campaign performance. Topics discussed:Why intention is key in email marketingThe importance of having a stack of marketing tactics and not just focusing on one platformHow a quarterly audit of your email sequences can be powerful for your businessThe industry standards for open and click ratesHow utilizing tagging and segments can give you insight into how your list and audience behavesConstantly evaluate if your emails are supporting your overall strategyDon't forget to add value to your emailsThe holistic view of your content and how it can be applied to your email listHow structure can help you create stronger emailsThe difference in how your emails should look normally vs. during a launch or promotion period isDon't make things too complicated, simplicity isn't a bad thingUsing A/B testing to try different things and see what resonates with your audienceWhy tracking your insights and analytics is so importantConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Rachel Lopez:Website: gal-agency.comLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode73In today's Office Hours episode, I'm talking to Kimberly Tara who is working on scaling and expanding her business through growing her team. Along with adding team members comes the training, delegating, and navigating what that actually looks like for your business. Kimberly and I talk a lot about how to empower your team members, planning for team growth, and what it looks like to build your business to scale. Topics discussed:How a team can help you and your business have a bigger impactThe statistics around actual business growth year-to-yearImplementing a team takes a big time investment on the front endWhat things to delegate and what tasks to keep and ownTraining your team for success and scalingLimiting beliefs surrounding hiring employees and creating a teamThe difference between hiring employees vs. contractorsA sneak peek into my 5-year planning processWhat being a leader really means in your own businessThe importance of planning and how your team can be involvedLinks/Resources Mentioned:Schedule a 5-Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkoutClickUp Template for Org Chart-https://app.clickup.com/template/subcategory/t-901400473902/e856a650541e38eEasy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planningKimberly Tara's previous episodeshttps://www.easyscaling.com/blog/episode48https://www.easyscaling.com/blog/episode28https://www.easyscaling.com/blog/episode16Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode72In this episode, I'm excited to welcome Kristen Hillman. She is the founder and CEO of Viticula, LLC, a boutique financial strategy and virtual CFO firm supporting female-founded service-based businesses.In this episode, we dive deep into the often misunderstood world of money mindset. Kristen shares her valuable insights on how money mindset can impact your business growth, from fear of debt to self-limiting beliefs about earning. She emphasizes the importance of recognizing your unique money disposition and how it influences your decision-making. Kristen also discusses how transitioning from an entrepreneurial mindset to a CEO mindset can lead to more effective, long-term strategies for your business. If you're looking to breakdown the complexities of money and embrace a healthier, holistic approach to your business finances, this episode is a must-listen.Topics discussed:The significance of money mindset in business growthUnderstanding and embracing your unique money dispositionReal-world examples of money mindset challenges and solutionsTransitioning from an entrepreneurial mindset to a CEO mindsetMaking hard decisions for long-term business successThe difference between entrepreneurs and CEOs in terms of risk and stabilityNavigating the transition between these two roles and the importance of advisorsThe holistic view of business and the impact of mindset on various aspectsThe value of experience and expertise in building your offersOvercoming the pressure to over-deliver and prove your worthThe importance of forward-thinking and financial awareness in scaling a businessConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Kristen Hillman:Website: viticulafinancial.comLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode71Today's episode features Alison, a strength, conditioning + nutrition coach for people who want to be more active, athletic, and durable through midlife and beyond. She supports people at different levels of activity and wants to make sure her offers show that. In this episode of office hours, we are breaking down Alison's offer and launch process. We talk about her current audience, ways she can bring in new leads, and what her offer can look like with a recurring launch. We break down her current offer how often she's opening it and how it could run in the future. I also get into my approach to freebies and lead magnets and what I recommend for higher converting options. Topics discussed:How everyone gets jitters before a launchBeta launching and how that launch should be used to inform any future offer launchesLaunching to your audience in different phases, personally, via waitlist etc.Why you should have your offer's checkout page ready as soon as you start talking about itThe length of a program/container and how that should effect your plan for launchingHow raising your rates won't cause your clients to drop offWhat lead magnets generate more leadsWhy quizzes make great freebiesHow big challenges help you rise to the occasionMake sure you differentiate to your audience exactly how your offers are differentTiming your launch with ad campaignsTesting is an important step of the launch process and if something doesn't work you can always change itHow you can shift the expectations for your content allowing you to make moreLink/Resources Mentioned:Alex Hormozi- https://www.instagram.com/hormoziConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode70In this episode, I'm excited to welcome Jacinta Gandy, CEO and Creative Director of Social Circle. She leads a full-service branding and web design agency based in Brooklyn. Jacinta is also a tenured professor inside Scaling School. We talk about the principles of crafting enduring brands and optimizing websites for success. Jacinta covers choosing the right website platform and how to begin with the end in mind when it comes to branding for your business. Topics discussed:The importance of starting with clear objectives when it comes to branding and websitesHow aesthetics can be important but shouldn't overshadow your brand's goalsThe significance of brand cohesion and its long-term impact on credibilityThe evolution of a brand and when it might be time for a refreshThe critical role of choosing the right website platform and tech stack for your businessWhy user experience and functionality are just as important as designStart with the end in mind; focus on your objectives when branding and building a website.Don't get too caught up in design trends; prioritize what resonates with your target audience.Be aware of the difference between design and development when hiring professionals.Regularly evaluate your website and brand to ensure they align with your current business goals.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Jacinta GandyWebsite: socialcircleinc.comInstagram: @jacinta_gandyLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode69I'm pumped to have Ruthie on today's episode of Office Hours. Ruthie had planned on getting coaching on her messaging, and we took the conversation in a completely different direction. We started talking about her recent launches and current offers and that led to some changes in her product suite, then before we wrapped up we went over some of the messaging for her business. In this episode of office hours, we get super specific about who Ruthie is actually serving with her current offers and talk through if that really speaks to her ideal client. She originally started out with the vision of owning an agency and drew back that offer when she hit some common issues in the agency model. We talk through her ideas and what she actually wants to offer and I even look through her website and go over some quick updates she could make on her website to match her updated messaging. Topics discussed:Sometimes new offers need time and promotion to get off the groundTesting different messaging and positioning during the launch phase of your offersTaking the feedback and conversations you're having about your product and use it for content ideas to attract customers who actually align with your offerFailure is part of building a businessMake sure you're keeping the big picture of your business in mind when you're creating and promoting offers so that they alignDon't create your offers and content for people who can't afford to work with youYou can't solve everyone's problem for free when you're trying to build your own businessKeep the scalability and sustainability of your offers in mind if you want to continue to growYour client's success is not how you should determine your worthMaking mindset work part of a constant practice if you're hitting a roadblockCreating an agency takes infrastructure right from the beginningLink/Resources Mentioned:Alex Hormozi- https://www.instagram.com/hormoziConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode68In this episode, I'm thrilled to have Bella Hegarty as a guest. Bella is a a client experience and operations expert and one of our tenured professors inside of Scaling School. Bella revolutionizes the way that founders look at their customer journey.We're going to explore the fundamental aspects of client experience, dispelling myths and getting to the core of what truly matters. It's not just about adding a few bells and whistles; it's about understanding how your client experience shapes your business ecosystem. We'll cover everything from attracting clients to delivering exceptional service, and even the behind-the-scenes operations that drive it all.Topics discussed:Importance of client experience in business growthPhilosophy of client experience and its relationship-based natureDefining client experience beyond just superficial gesturesEncompassing the entire customer journey and back-end operationsThe misconception of client experience as only pre-sale and post-deliveryThe role of data collection in identifying pain points and issuesAdapting and refining client experiences based on data and feedbackThe balance between focusing on oneself and meeting client needsThe iterative process of improving and adapting offers over timeImportance of aligning offers with personal passion and joyLink/Resources Mentioned:Kajabi- https://app.kajabi.com/r/LUJv25ZC/t/x5qu4uwhConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Bella Hegarty:Website: bellahegartydigital.comInstagram: @bellahegartydigital*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode67I'm excited to kick off my new office hours segment with Mackenzie Griffith. She is a strength and nutrition coach who helps active, adventurous folks build bodies that can handle any challenge. In this episode of office hours, she wanted to discuss her current offers and where she should be focusing her energy that actually helps move the needle in her business. I can't wait for you to listen to get the in-depth convo for a real conversation and coaching around launching, promoting, and exactly what that looks like. Timelines included!Topics discussed:Why she feels like she has a small audience of potential students and how her promotion style is leading to a trickle of new clientsPlanning incentives and urgency to encourage early bird sign-upsLooking at what the current clients really wantBrainstorming new types of ideas like a virtual retreat or workshop that would be exciting to potential clients and a perk for current clients.How do people respond to “bonus time” vs. a discountWe work together to create a launch plan and timeline Should pricing info come before or during a sales callConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Mackenzie GriffithWebsite: adventurereadyacademy.comInstagram: @brasstacksstrongLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode66In this episode, I'm thrilled to have Lucy Bedewi as our guest. We dive deep into the world of offer positioning, sales strategies, and the powerful impact of injecting fun into your business. Lucy brings her wealth of expertise in the art of crafting irresistible offers and engaging copy that resonates.Topics discussed:Unleashing creativity in offer positioningMastering the mindset of high-ticket salesTapping into authenticityCrafting offers that speak to aspirationsThe power of differentiationNavigating the fear of charging moreStorytelling as a sales toolFine-tuning your offer's deliveryLeveraging social proof and testimonialsLeaning into unique themes throughout your copyConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Lucy BedewiWebsite: mywritehandwoman.comInstagram: @mywritehandwomanLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode65In today's episode, I'm talking about the launch of Scaling School and new updates to the podcast. I'm going to get into the process of creating Scaling School, what the timeline and investments looked like to get started and the overall process. For the podcast, I'm introducing two brand series, the professor series and office hours, where I'll be coaching business owners through real issues so that we can all learn and grow. Topics discussed:My approach to the podcast one year inHow I chose the two new series and why I'm excited to dive into themThe power of honest conversations My favorite way to show up and share informationThe Professor Series vs. Office HoursThe timeline of the Scaling School launchWhy the membership wasn't the offer that scaled effectivelyHow I developed the idea of Scaling School and leveraged my business assetsDeveloping a unique offer that helps sell itselfWhy utilizing my network made a big difference in this offerWhy the onboarding process doesn't have to be perfect to get startedThe investments I made (financial and time) to set Scaling School's offer and launch up for successLinks/Resources Mentioned:Apply to be an Office Hours guest: https://airtable.com/apphuZFE3xWgSX4xx/shr0REOfr3W2dfmNpConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode64Tune in to this episode to hear me chat with Kaci Ackerman. Kaci went from dental office manager to running a six-figure business in less than two years. She's a certified business manager and ClickUp expert. She's worked with over a thousand business owners to streamline their businesses. In this episode, we geek out about all things systems and SOPs, which I loved. We also got into the specifics of setting up your team up for success. Team building is such an important aspect of scaling a business that gets frequently overlooked, but not today!Topics discussed:Why Kaci keeps a lean team and how she's up her business to function that wayWorking with contractors vs. employeesDifferent types of contracts: hourly, retainer, flat-rateChoosing team needs based on your specific offersWhere you should start when building your teamThe power of a good virtual assistantDetermining where you can actually outsource in your day-to-day activitiesThink of the long-term goals of your business when building a team, not just what you need right nowBreaking down training a new hire into action steps How much you and your team can benefit from a well-thought-out SOP.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Kaci Ackerman:Website: kaciackermanofficial.com/Instagram: @kaciackermanLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode63Tune in to this episode to hear me chat with Grace Blacksea. Grace is the founder of Quench Collective, a community for like-minded leaders who believe in doing business *differently*. In this episode, we talk about how to cut through some of the noise in the online space that can sometimes make things confusing and lead us to investments that aren't the best for our businesses. Topics discussed:The balance between trusting your gut and doing your research on business investmentsLearning the type of container/program that works best for youThe importance of honesty and transparency in sales and online marketingFeeling stuck inside an investmentDetermining your specific needs before looking for a solutionSetting boundaries around what you choose to invest inThe good and bad of sales callsInvestments should make you feel good and excited, not bad or worriedConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Grace Blacksea:Website: quench-collective.comInstagram: @quench-collectiveLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode62Tune in to this episode to hear me chat with Natalie Bullen. She is a pricing strategist and sales coach and the owner of Unapologetic Wealth. I'm also thrilled to have her as a tenured professor inside of Scaling School. In this episode, we talk about sales and pricing strategy. We also wade into the complete BS that surrounds selling in the online business space. Natalie just hit a huge sales milestone in her own business, and she shares her mindset and strategies around how she achieved this major goal. Topics discussed:The traditional sales model vs. how we need to look at selling in the age of online businessesHow selling your valuable service or products should be viewed as helping othersTaking the personal feelings out of your sales processWhy sales scripts don't workHow big brands unapologetically ask for sales and no one is bothered by it at allPricing strategies and psychology and why they matter The importance of knowing how much your service actually costs to deliverTaking pricing advice from the right people (and who NOT to take advice from)Natalie's strategies for hitting her milestone sales month Why Scaling School is such a powerful resourceLinks/Resources Mentioned:Learn about Scaling School: The holistic, everything-you-need program for sustainable scaling that includes custom education, high-touch support, and real-time strategy for entrepreneurs on the path to scale.Jordan's Branding Photographer- https://www.instagram.com/tiffanymcfallsphotographyConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Natalie Bullen:Website: unapologeticwealth.comInstagram: @unapologeticwealthLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode61Tune in to this episode to hear me chat with my very good friend Emma-Louise Parkes, a mindset coach and consultant for introverts. We're flipping the script and letting her ask the questions today as we sit down and chat about my business background and give you an introduction to Scaling School. In this episode, we cover a lot of ground including how I got started in the online business world, what I'm passionate about and how Scaling School came to be. I'm excited for you to hear more about what Scaling School includes and how the customizations and assessments will create a completely unique experience for each student. Topics discussed:Starting my first businessLearning and growing through it and eventually selling it when it wasn't aligned with what I wanted to do anymoreHow I built my second business with a friend, creating an in-person business mastermindMy confidence and growth throughout the processHow Easy Scaling has been on a quick path of growth because of my past business experiencesThe Easy Scaling Method and how it helps set the foundation of Scaling SchoolHow there is no one thing that will make your business successfulFinding the right offer that is aligned with you and how you want your business to function is keyLooking at your business as a complex, holistic system and how that helps determine what steps to take nextWhat stage of business you should be in to be a good fit for Scaling SchoolLinks/Resources Mentioned:Learn about Scaling School: The holistic, everything-you-need program for sustainable scaling that includes custom education, high-touch support, and real-time strategy for entrepreneurs on the path to scale.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with my interviewer, Emma-Louise Parkes:Website: https://emmalouiseparkes.comInstagram: @emmalouparkesFacebook Group: The Ambitious Introvert® NetworkLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode60In this episode, we're talking about mindset blocks and how we should actually be approaching them. Julia gets into the issue with blocks vs. framing them as beliefs instead and how this helps you move past them. This is just a peek inside what Julia will be teaching inside Scaling School. My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.Topics discussed:Why we should be reframing mindset blocks into beliefsHow to ask the right questions to help you look at the next steps, instead of getting stuckMy experience with my belief about what maternity leave should look like and shifting those expectationsHow the word  “should” can be a red flag that you need to examine your belief around somethingHow your own coping behaviors can make your beliefs feel more realRecognizing cognitive distortions can lead to examining other evidence to see your beliefs may not be trueComing from a place of understanding instead of fixingUnderstanding your beliefs can lead you to a path of working past themMoving past beliefs requires putting in the work and taking actionHow Julia is teaching these methods in detail in Scaling SchoolLinks/Resources Mentioned:Learn about Scaling School: The holistic, everything-you-need program for sustainable scaling that includes custom education, high-touch support, and real-time strategy for entrepreneurs on the path to scale.Books Mentioned-Byron Katie Books-Loving What Is- https://a.co/d/2v9IIk8I Need Your Love - Is That True?- https://a.co/d/gEnQAHGThe Inheritance Games- https://a.co/d/eErCib7The Summer I Turned Pretty- https://a.co/d/9KR3gIXMore of Jordan's Favorites-Delirium (Delirium Trilogy, 1)- https://a.co/d/cIyx0eJRed Queen (Red Queen, 1)- https://a.co/d/czBRmBwMatched- https://a.co/d/gCwZvKAThe Sowing (The Seeds Trilogy) - https://a.co/d/cpKVbmLConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest Julia DeWolfeWebsite: juliadewolfecoaching.comInstagram: @juliadewolfecoachingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode59In today's episode, I'm chatting about how to outsource and delegate in a way that actually moves the needle in your business. It's important to make sure you're outsourcing the right things in a way that helps you scale your business. I know it can feel tough to hand off tasks, but if you're approaching it in the correct way it will save you time and energy. Topics discussed:What are the right and wrong things to outsourceHow to actually hand over control when you decide to delegate tasksJust because you can do it faster doesn't mean it saves you time or money in the long runThe false narrative that you're the only one who can do things the right wayYour team can actually come up with new and better ways Not using your time wisely and doing the things that only YOU can doHiring can feel overwhelming but don't let that stop you from outsourcingGet clear on your priorities so that you're outsourcing the things that you really need help withFour action steps to get you ready to outsource successfully  Links/Resources Mentioned:Simplify + Systematize + Scale Mini Course- https://www.easyscaling.com/mini-courseConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode58In today's episode, I'm talking about six things that make owning a business really hard that we don't talk about enough. It can be tough days when we're dealing with all negatives or feeling the weight of making decision after decision for your business. Some things just feel heavy and I want to acknowledge them. My go-to affirmations when I feel like giving up:Things always work out.It's my job to hold this risk.Success comes from trial and error.I trust myself to make good decisions.Doubt is part of the process.This decision won't break my business.I can always change my mind.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode57In today's episode, I'm sharing the behind the scenes details of two very specific inflection points in my business: a failed course launch and an almost failure that I turned into one of our most successful programs.I also want to give you some insight into how I approach failure in general and how the way you think about failure can be deeply powerful in helping you get to the next level. Topics discussed:My “on paper” course launch failure that happened shortly after starting my businessThe investments I made when launching my first passive funnel (and how much I made from it)The tangible benefits I got from my failed course launch (including over 10,000 leads to my email list)Lessons learned on the importance of messaging and offer positioningTwo opposite examples of deciding whether I should cancel a group program launch after 1 sign upThe #1 piece of advice I got that turned my launch (and business) aroundThe difference between a NO vs. fear/doubtResources Mentioned:How to use Facebook ads to scale to 7-figures quickly with Jennifer Spivak- https://www.easyscaling.com/blog/episode9Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode56Tune in to this episode to hear me chat with my very good friend Emma-Louise Parkes, a mindset coach and consultant for introverts. She's been on the podcast many times, but we talk about life and business almost daily and decided to bring our convo to the mic to share our thoughts with you. In this episode, we compare some of the different types of support you can get from a coach or consultant and what to consider before making investments in yourself and your business. We also get into how we feel about icky marketing in the online business space and share some of our frustrations... But we also talk about all the things we love about being an online business owner. Topics discussed:Why mindset and strategy work are both importantHow sales language can turn icky fast in online marketingThe energetic exchange of investing in yourselfHow Emma-Louise was shamed on a sales call for wanting to take time to think about a decision The vulnerability that comes with building your businessHow there is never going to be one “magic” thing that transforms your businessWhy holistic programs help you achieve overall resultsWhat puts you in a “boom and bust” cycle Quantum leaps in your business and how it's not just a sexy marketing term, it actually takes long-term continued work. How the online coaching space can create codependency How Emma-Louise and I are collaborating together in person in London with a VIP dayLinks/Resources Mentioned:London VIP Day with Jordan and Emma-Louise (only 2 spots)$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex HormoziConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Emma-Louise Parkes:Website: theambitiousintrovert.comInstagram: @ambitiousintrovertLinkedIn: Emma-Louise ParkesFacebook Group: The Ambitious Introvert® NetworkLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode55In this episode, we're getting very real about dealing with tough times in business. We also have a fun time chatting about the pitfalls of personality tests, embracing your quirks as a CEO, the importance of having a growth vs. a stuck mindset, and sooo much more!My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.Topics discussed:Feeling gratitude and being in “awe” of ourselves and our businessHow to come out of survival mode Having a more balanced view of your shortcomings and mistakesNot operating your business out of a place of shameLooking for learning opportunities in every mistakeHaving a growth vs. stuck mindsetUsing personality tests effectivelyRunning worst case scenariosFiguring out your CEO quirksThe time and energy burden of social mediaLinks/Resources Mentioned:Cognitive Distortion Worksheet (free)Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest Julia DeWolfeWebsite: juliadewolfecoaching.comInstagram: @juliadewolfecoachingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode54In this episode, I'm talking about my objection to the entire idea of handling objections.I don't know about you, but I don't particularly like being “handled” on sales calls.Sometimes people have legitimate questions that deserve an answer and sometimes they have legitimate objections that deserve to be respected. If you're like me and have felt “the ick” when hearing advice on approaching objections, you'll definitely want to listen to this episode. Here's some of what I dive into in this episode:What is and is NOT an objectionThe #1 thing that's key to selling confidentlyParting ways on a positive note when there is an objectionThe difference between manipulation vs. being supportiveThe nuance around money Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode53In today's episode, I'm talking about the exact places my clients come from. As I've built Easy Scaling for the last 18 months, I've carefully tracked exactly where my high-ticket clients find me. It's important to me that I show up in places that make sense for me AND my business. I like to see where each of my clients is coming from so that I can make choices based on what is actually moving the needle in my business. I also want to ensure I'm not spending my time and money in areas that don't grow the business as much as some would think. Topics discussed:The exact breakdown of where my clients have come from (including percentages for each)Where and how I show up to make the biggest impact on gaining high ticket clientsHow paid ads and organic networking have factored into my growthWhy you should be evaluating where your clients come fromConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode52In today's episode, I'm talking about all things time and calendar management and what works for me. We all know how important time management is but it's usually easier said than done to actually implement real changes. If you're constantly feeling drained and that your calendar is chaos, you aren't alone. But luckily there are practices you can try to help gain control over your schedule. Time and calendar management tips that I use to keep my schedule on track:Designate days for specific types of calls. This helps me focus on what I need to do each day without having to completely switch gears to different aspects of my business. Block out my calendar for 1-3 weeks based on what's going on in my personal life. For example, if I have 4 calls scheduled in a day, I'll go in and block off the rest of my day so that I don't schedule anything else and end up overwhelmed. Cancel and reschedule liberally. I give myself permission to cancel and reschedule as needed based on my schedule as it changes. I try really hard to not reschedule client calls, but the rest I try to keep flexible. Tracking my cycle. Cycle syncing is a game changer when it comes to creating a calendar and schedule you can follow through on. Check out Julia's episode on cycle syncing to learn more. Once per month, I block an entire week off as my “client off week” and I plan ahead for 3-6 months so that my client and mastermind calls are skipped for those weeks.Keeping a running list of tasks in my notes app. I can access it on my phone and computer and check it throughout the day and use it to prioritize my tasks. I encourage my clients to set a monthly focus. That's a bigger picture view on the entire month that answers the question: if nothing else got done this month, what should I get done that would still make the entire month feel like a success? This helps keep your mindset on the things that really matter in your business. Links/Resources Mentioned:How to cycle sync your business and tap into your hormonal superpowers with Julia DeWolfe- https://www.easyscaling.com/blog/episode18Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview