Educated Artistry

Todays episode is bittersweet... I have decided to stop publishing episodes for this podcast after an amazing 5 year journey. Today I am going to take to through the Educated Artistry Timeline, what ultimately led me to this decision and what is next for me.   To my loyal supporters and friends, thank you so much for being on this journey with me. The community of driven beauty business owners we have built over the last 5 years is unmatched! We have 132 published episodes, over 110,000 downloads and rated 5 stars on Apple Podcasts with 91 reviews. I can't thank you enough for the success of this show!   To the guests, I truly appreciate you taking your time to come on this show to share value and insight with the listeners. I am extremly proud of the lineup and topics we have covered together.    Educated Artistry will live on with 132 published episodes ready for you to binge and get value from wherever you are in your beauty career.   Don't worry because I'm not officially retiring from the mic yet... more to come soon    xo, Kayla

Welcome to this weeks episode of Educated Artistry! Today we are joined by Cynthia Aceituno, she has been a licensed esthetician for 7 years and has a degree in Marketing. She is a home based lash artist and social media manager that specialize in strategizing growth for small businesses that are growing into teams We Cover:  The Tik Tok Ban Update Becoming a social media manager for beauty businesses  Embracing YOU in your content  SEO tips and startegy  Building confidence in front of the camera  How to ACTUALLY measure if your content is successful  FOLLOW CYNTHIA IG: https://www.instagram.com/cynthia.ace/ FREE DIY SOCIAL MEDIA AUDIT: https://mailchi.mp/81e520594a29/diy-social-media-audit KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kaylahertz  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry Today we are covering the topic that has veen trending all over Instagram and Tik Tok this past week... THE DEATH OF THE LASH INDUSTRY?!  We cover:  My observations from the cleint perspective Why DIY lashes will never replace lash extension services fully  Upholding a luxury experience  How the industry is evolving and how you can evolve with it  FREE ways you can elevate your customer experience    Grab your ticket to The Lash Biz Babes Online Conference on May 18th + 19th for $299 https://lashbizbabesacademy.teachable.com/admin/affiliate/dashboard My Lash Bed Set Up   

Welcome to this weeks episode of Educated Artistry!   Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. She opened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members. Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator. Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area.   Today we cover:    - Building a clientele that can withstand economic downturns  - How to market and find high end clients - The power of building connections within your community  - The client experience      LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply   LACEY WEBSITE: Www.lashandestheticsupply.com KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry!  Today we are talking all about the possible Tik Tok "Ban"  Could Tik Tok really get banned? What does this mean for the 170 million American users and the 7 million American small businesses that run on Tik Tok? And what does this mean for you if you have been trying to grow and build an audience on the platform? Should we ditch the app? Is it worth making content here and what does this mean for your beauty business? I'll be sharing my opinion and plan for content creation the upcoming months as we wait to see if this bill passes through to the President.  Lash Biz Babes Conference Tickets: https://www.lashbizbabesconference.com/#oXMHRW Square Referral Link: Get $1,000 of free processing: https://squareup.com/signup/en-us?signup_token=KAYLAHERTZ KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry! Today we are joined by Ashley Bao, the owner of Aura By Ashley where she offers lash extensions + mentorship. Ashley transitioned from Medical Pro to Beauty Pro. She built her clientele and filled her books within 5 months out of esthetician school, was hitting 5 figure months within her first year and when she moved to California with zero clients she built her books again within 3 months. Ashley has a passion for teaching beauty pros how to get fully booked through soulful marketing and authenticity.  We Cover:  The tranistion from her medical career into lash extensions Building a clientele within 5 months  Authentic Marketing  Building a community with raving fans  Moving states and REBUILDING a new clientele within 3 months  Client building secrets NO ONE is talking about  CONNECT WITH ASHLEY IG: https://www.instagram.com/aura.by.ashley/   Free Overlooked to Fully Booked Course   https://ashleybao.myflodesk.com/jointhelist   5 Figure Months Course:   WHAT YOU WILL LEARN:   THE MINDSET TO CALL IN 5 FIGURE MONTHS   MY 100 APPTS/MONTH BUSINESS FRAMEWORK   HOW TO ATTRACT LUXURY CLIENTS AT PREMIUM PRICES   MOTIVATION WITHOUT CIRCUMSTANTIAL POWER   FINANCIAL ORGANIZATION STRATEGIES   What's included?   5 Prerecorded videos showcasing exactly how I went from zero clients to 100 clients monthly and hitting $12k+ months.   https://stan.store/aurabyashley/p/get-started-with-this-amazing-course-gzihw   CONNECT WITH KAYLA    KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry Podcast  Today we cover:  How the Be My Lashentine Event turned out Hosting an event fo your local beauty community  How I found a venue space, vendors and sponsors  Tips for putting together swag bags  Selling Tickets + Marketing the Event  The Cost + Breakdown  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry!  Was social media growth and community building on your vision board for 2024? It is no secret community building is vital for building a brand and to set yiurself a part from the masses.  Today, I am sharing the most underrated Instagram feature for community building (in my opinion). I have been utilizing this feature for my own community and have seen great results, had some of the most amazing conversations in my dms and have gotten a clearer vision on what my community wants from me.  Settle in for this solo episode and learn how to utilize this Instagram feature for your own community.  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry!  We are joined by Hellen Vuong the owner of Lash Baby Product line and Training.  Hellen started her career in the lash industry in 2016 after moving from Vietman to the United States. Along with operating Lash Baby she has a salon with booth renters. Today we are covering: Moving to the United States + starting a business Client building in 2016 vs today Client building without social media  Personal + Professional boundaries  Purchasing + becoming the new face of Lash Baby  Lash trend predictions  Follow Hellen  https://www.instagram.com/lashbaby.official/ Shop Lash Baby Use code: KK15 to save 15% off your order (my personal fav are the .02 lashes!) https://thelashbabyshop.com/product   KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry! Dr Janice Luk is a Optometrist based in Canada that specializes in eye health and beauty trends and has been practicing for 7 years. As a lash artist eye health and the safety of our clients should be our #1 priority for a long and sustainable career. I am thrilled to have an optometrist join us today to teach us today about eye health and lash extensions to expand our knowledge. We Cover: Eye Health in our clients and ourselves Sensitivities with lash extensions  Allergies to lash adhesive  Partnering with a local Optometrist  Myth Busing! Demodex mites, Flonase Trend and UV Light  Follow Dr Janice Luk:  https://www.instagram.com/ilukateyes/ BE MY LASHENTINE TICKETS (sales end Feb 1st 2024)  The lash artist event in Vancouver Washington on February 18th 6:30-9:30pm Swag bags, Giveaways, Collaboration + Yummy Food/Drinks! Use code: PODCAST to save 15% on your ticket https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477  FOLLOW KAYLA: KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

WELCOME BACK!  Today we are covering:  The top episode of 2023 winner Be My Lashentine Event  My Lash Trend Predictions for 2024  Content Strategies and Predictions  Be My Lashentine Tickets! Use code PODCAST to save 15% on your ticket  https://www.eventbrite.com/e/be-my-lashentine-tickets-  

Welcome to this weeks episode of Educated Artistry!  We have a solo epsiode for you to end the 2023 lineup of podcast episodes. Thank you all for an amazing year of guests, episodes and growth. We will be taking a short break and return with episodes and reveal the 2023 mist downlaoded episode winner on January 17th.   We Cover: 2023 most Downloaded Episode Competition (cut off 12/31 at 11:59pm) Be My Lashentine Event  Why I retired my masterclasses  My opinion about New Years Resolutions  The Power of Starting Today  Be My Lashentine PRESALE! (Presale pricing ends 1/1/24) https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477 KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_ 

Welcome to this weeks episode of Educated Artistry!  We have another DOUBLE FEATURE episode that was recorded at The Lash Conference  with Bryce Sechler and Sydnee McGee. Both these guests have been on the podcast earlier this year and I am excited to have them back to take a deep dive in their transformations since our last chat   Sydnee Interview:  The decision to close her lash product line Zalura Taking time to REST and REALIGN  The next steps for Sydnee   FOLLOW SYDNEE: https://www.instagram.com/pacificbeautycove/ Lashcon23 for 50% off online eye styling course https://www.pacificbeautycove.com/eye-styling-course Bryce Interview:  The outcome of her foundation for women empowerment and domestic volience support  Creating education around speed lashing  The behind the scenes of creating her first product  FOLLOW BRYCE:https://www.instagram.com/un_stripped.academy/ Un-Stripped Method Self Paced Masterclass code LASHCON https://academy.un-strippedlbb.com/the-un-stripped-method-masterclass   Free speed lashing ebook https://academy.un-strippedlbb.com/speed-lashing-ebook 2023 MOST DOWNLOADED EPISODE!  DEADLINE DEC 31ST 2023 11:59PM  WINNNER ANNOUNCED JAN 17TH 2024 EPISODE  HOW TO HELP YOUR FAV GUEST WIN:  Share episode link on story Share epsidoe link drectly with beauty business bestie  Feature episode as a free resource (for the guest) Email episide link to your audience 

Welcome to this weeks episode of Educated Artistry!  Today's guest is Lia Juhas, a lash artist, international educator, speaker + judge with over 2,300 students. She is an OG lash artist that started in 2013 with $27 in her bank account and within 3 years built a multiple 6 figure beauty business. In 2022 she started her second business and scaled to 6 figures within 9 months and only worked 20 hours per week. Her deepest passion lies in unlocking the full potential of beauty business owners and guiding them towards creating sustainable and scalable businesses. We Cover:  Lia's Journey in the industry The power of effective communication with clients, students and team members  The real reason you are getting a lot of inquiries but little sign ups How to handle difficult conversations  Intentional communication and boundaries  Tips for good communication with your clients    Lia's Course: Artist to Mentor  https://livinginalignment.thrivecart.com/artist-to-mentor-presale/ EXCLUSIVE DISCOUNT FOR LISTENERS ONLY!  Join for $555 ($777 reg)  

Welcome to this weeks episode of Educated Artistry!  Today we are joined by Crystal Perez, she is the owner of Butterfly Kiss Lash and lash supply store in Phoenix Arizona. She is the Co-Founder of the International Lash Expo that will be held in Glendale Arizona March 2024. We cover:  Crystals journey into the beauty industry Starting a product line and opening the first supply store in Arizona  Attending conferences vs being an exhibtor  The International Lash Expo creation  Tickets, what to expect and more! Get your ticket to ILE and save with code: PODCAST10 https://internationallashexpo.com/collections/all

Welcome to this weeks episode of Educated Artistry!  Today we are joined by Erin Taylor, Owner of Monarch Lash Co and Undefined Studios in Salem Oregon. This episode was recorded at the Lash Conference in October  We cover:  Erins journey into the beauty industry Lash trainings  Online course creation that has reached 44 countries, 2,000 students. The opening of Undefined Studios in 2021  Studio Managment  Get 10% off online courses or course bundles with code KKARTISTRY (this code is stackable on atop of exsisting offers!) https://monarchlashco.teachable.com/courses  Follow Erin on IG: https://www.instagram.com/monarchlashco/ KK ARTISTRY MASTERCLASS RETIREMENT SALE!  Code: LASTCHANCE (expires 11/27/23) https://kkartistry.teachable.com/ MASTERCLASS BUNDLE: No code needed  https://kkartistry.teachable.com/p/the-lash-con-bundle

Welcome to this weeks episode of Educated Artistry!  Today I am joined by Olivia Knight and Anne Frehner the owners of Lash Apothecary and creators of the Opal UV light system.  We cover:  The difference between UV and LED The Light spectrum and safety for artist and client  Research of UV light exposure over long time periods The importance of knowledge and the chemicals in adhesive  Humidity and Temparture with the UV system  UV light and the truth about sensitivities  Benefits for lash artist and client when using the Opal UV light system  15% OFF SITEWIDE with code: EDUCATEDARTISTRY at checkout   www.lashapothecary.com Follow Lash Apothecary on IG: https://www.instagram.com/lash_apothecary/ WATCH ON YOUTUBE: https://www.youtube.com/channel/UCnu8__OGLOC2clnvkq13ehQ  

Welcome to this weeks episode of Educated Artistry! We have a double feature for you today. This episode contains two interviews I did live at The Lash Confernece.  First we have Amanda Wagner from Pretty Little Lash Co.  We cover:  Building a high end clientele in a small town Running a salon with booth renters Building a business and changing her families lives  Follow Amanda on IG $200 of 1 month VIP coaching - Only available to the podcast listeners ☺️   Code: LASHCON2023   https://www.prettylittlelashco.com/ Next up is Mackenna Wallace of Blink by Mack.  We cover: Client boundaries Opening a salon suite  Becoming a lash trainer  Follow Mackenna on IG

Welcome to this weeks episode!  We are sharing an interview that was recorded live at The Lash Conference. Our guest is Ali Lilly, the owner of Lash Anarchist and host of The Lash Anarchist podcast.  We Cover:  The move from Arizona to Florida Returning to the lash chair as an employee  Merging with Lash Bomb  The Love is Blind Season Finale  ALI IG: https://www.instagram.com/lashanarchist/ KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

This weeks episode we are catching up about my time at the 2023 Lash Conference!  If you're new here, WELCOME!  We Cover:  My first year having a booth Recap of the weekend  How I set up my booth/offers I had  The live podcast interviews  What I would do different as a sponsor next year  Gratitude    KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

It's Spooooooky season and today we are reading your stories! I asked you guys to submit your stories about nightmare clients, horrifc experiences and even spooky tales. You all delivered!  Enjoy the this Halloween special episode

Welcome to this weeks episode of Educated Artistry!  Today talk about:  Lala's self development journey  Confidence Building in business and yourself  Setting Boundaries  Finding your 'HER' Balancing Wellness and Business Daily routines for self confidence  LALA IG: https://www.instagram.com/iiitslala/ FREE Masterclass!  Join here: https://m.facebook.com/groups/223185190098019/?ref=share&mibextid=S66gvF   KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry! It's offically October which means the holiday season is quickly approaching. Is your beauty business prepared? Do you have strategies in place?  We cover:  Irresistable offers Leveraging gift cards and goft vouchers  Strategies for your clients to return in January and February  Increasing average dollar sale with retail and add ons  Why holiday planning with benefit your beauty business  Caties Holiday Prep and Plan Masterclass  CATIE IG: https://www.instagram.com/catiedartistry/ Join the Holiday Prep and Plan Masterclass Replay: https://www.catiedartistry.com/offers/KpLe4GGm/checkout KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry! We Cover: Prepping your business and clients for your time away Packing and what to bring Planning out your conference experience  What to wear during the day and bring with you   Networking and connections   Rest and returning back to clients   Submit your LASH HORROR STORIES by Oct 2nd https://kkartistry.com/educatedartistry Less than 30 tickets left! Grab your ticket to the Lash Conference with code LASHCON100 for $100 off KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_ EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast  

Todays epsidoe we cover: Tips for thriving during a slow season in business Increasing revenue with current clientele  Offering promotions without slashing your prices in half  Normalizing slow seasons  Have a spooooky story to share? Submit your story for our Halloween special 'Lash Horror Stories' email educatedartistrypodcast@gmail.com KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Today I am joined by Megan Mcfadden, she has been a lash artist sicne 2014, an avid traveler and entreprenuer. Megan is also a childhood friend if mine and we go back all the way to preschool! If you're a regular listener this episode is different compared to others. Megan and I are getting vulnerable about our past relationships and the lessons learned from feeling held back and growing apart from a long term partner.  Today we cover:  Megan's lash career journey Past relationships and uncovering toxic patterns  Navigating relationships + entrepreneurship as women business owners  Our healing journey  Dating  Business and Self Growth MEGAN IG: https://www.instagram.com/mcthickn/ KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Today we are joined by Paul Lubbers, the Founder of The Lash Confernece that is held this year in Anahiem California, October 14-16th.  We cover:  The inspiration behind starting Lash Con in 2019 Common misconceptions about putting on a conference  The Lashie Awards  Details of Lash Con 2023 (new location, education, vendors, parties and more!) Get $100 of your ticket with code: LASHCON100  https://www.thelashconference.com/#Tickets Enter The Lashie Awards: https://www.thelashconference.com Follow Paul https://www.instagram.com/thelashconference/  

Ashley Gonzalez is a small business coach with over 10 years of experience as a service provider, product retailer and educator. Her passion is to empower women of all colors, shapes and sizes to take up space in the industry through strategic marketing, authority building content and branding.  We cover:  Rebranding from Beautylicious to The Lash Papi Trademark Legalities  Pivoting in Business  The real reason for returning behind the chair  The evolution of marketing in the beauty industry    Products, Training and Business Coaching www.ashleygcoaching.com  Ashley on IG The Lash Papi on IG

This episode streamed live on Youtube in 07/10/23  Welcome to this weeks episode of Educated Artistry where we are celebrating 100 episodes of the podcast! In todays live event Kayla will be doing a Q+A from the questions submitted, drawing the giveaway winners AND if you're live you will have a chance to win some extra goodies!   Grab the beverage of your choice and come hang! Thank you to our sponsors who donated their amazing courses for 5 lucky winners. Lash Biz Babes Podcast: https://sso.teachable.com/secure/1259... Pretty Little Lash Co: https://prettylittlelashacademy.mykaj... Catied Artistry: https://www.catiedartistry.com/offers... Code: EDUCATEDARTISTRY for 40% off Catied Artistry Lash Lift Course 

Welcome to this weeks episode of Educated Artistry!  Today's episode is getting a little personal. I'm going to be sharing the ways I sabotaged my business and personal growth and the process of self reflection and changes I made. I feel this is important to have a conversation around because business and personal development go hand and hand. Hope you enjoy! 100th episode CELEBRATION! July 10th 6pm pst LIVE on YouTube! Join The Transition Masterclass: Unleash from behind the chair: https://kkartistry.teachable.com/p/the-transition-masterclass KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  

Welcome to this week's episode of Educated Artistry! Bryce Sechler is the owner of Un-Stripped Lash + Brow Bar, Un-Stripped Academy and is the founder and creator of the Un-Stripped Fanning Method. After being in the industry 8 years, she has grown her service based lash and brow business to 6-figures with a team of 5 powerful women underneath her.  We cover:  The Creation of the Industrys Newest Fanning Method (Un-Stripped Method) Benefits + Challenges of Innovating a new technique  Dealing with copycats and backlash Building an employee based salon Unforseen challenges with w2 employees  Get $50 off the Un-Stripped Method Masterclass  https://academy.un-strippedlbb.com/the-un-stripped-method-masterclass Code: KKARTISTRY50 Follow Bryce on IG  Follow Kayla on IG

Welcome to this weeks episode of Educated Artistry! Today I am joined by Sydnee McGee, the owner of Pacific Beauty Cove and Xalura Lash. She has been a lash artist since 2017 and now teaches students how to do Classic lashes all the way to Mega Volume lashes. She specializes in corrective Mapping and loves educating business owners on financial organization, marketing, branding and social media.  Today we are covering: Sydnee's journey into becoming a lash trainer How to build out a manual, kit and ciriculum How to market your lash trainings  Why you SHOULDN'T become a lash trainer  Red Flags in Trainers  25% off Sydnee's eye styling class with code: KKPODCAST  https://sydnee-mcgee.mykajabi.com/offers/RVywHXNF?coupon_code=KKPODCAST  FOLLOW SYDNEE ON IG FOLLOW XALURA LASH ON IG FOLLOW KAYLA ON IG   

This week we cover  4 ways to automate tasks in your beauty business Why automation saves your business time and money  The 100th episode celebration Square Referral  Calendly Manychat Ally Banking HYSA SPONSOR:  Imperfection is Beauty  Buy one pre made fan mix tray get 1 free AND a free premade tweezer with code EDUCATED  SHOP HERE

This weeks episode we are covering:  The newest service in the beauty industry (; Premade Fan Retention Tips  Innovation of new products  Collaborating with brands  The Bloomberry Tweezer Collection Double Dip Glue Method for Premades here Grab the BloomBerry Tweezer Collection here CODE: WELCOME15 FOR 15% OFF  FOLLOW LASH REALITY ON IG   

Welcome to this weeks episode of Educated Artistry! Today we are joined by Erica Schamm, the host Lash Biz Babes Podcast + Conference, a beauty business coach, lash educator, and lash artist since 2014. She strives to help beauty business owners to build full clienteles, create thriving beauty businesses, and live lives that they love. As a mom of 3, she especially loves supporting moms in the industry to be able to grow their businesses while being present moms. From being in the lash industry, she's been able to be the kind of mom she wants to be, find her confidence and purpose, and create a life that she really loves. Her goal with her business coaching and Lash Biz Babes is to help others do the same. Today we are going to be talking to Erica about building your clientele as a solo artist. She shares her journey of building a clientle in a brand new state, her strategies in 2014 compared to how she coaches her students to build clientele today. This epsiode has so many gems I wish I had as a solo artist in the beginning of my lash career. We are also going to chat about her upcoming virtual conference Lash Biz Babes!  Join the Lash Biz Babes Virtual Conference on May 26th + 27th for only $199 (regular price $399) with this link  Here's the affiliate link with a discount:  https://lashbizbabesacademy.teachable.com/purchase?product_id=4727598&affcode=1259281_yjgdhfnn FOLLOW ERICA:  IG: instagram.com/xoericaschramm   TikTok: tiktok.com/@xoericaschramm   Podcast: www.ericaschramm.com/lash-biz-babes-podcast 

Hello and welcome to this weeks episode of Educated Artistry!  Today I am coming to you solo and I am sharing a few updates on business that have been happening lately. I'll also be sharing why I think you need to stop sleeping on Tik Tok for marketing and growing your beauty business!  We are on Youtube now! Subscribe here:  Official Sponsor of The Lash Conference! Learn more and purchase your tickets here: https://www.thelashconference.com Become a sponsor on Educated Artistry! Email me: Educatedartistrypodcast@gmail.com  Tik Tok Freebie! www.kkartistry.com  Scroller to High Roller Masterclass: Join here

TRIGGER WARNING!  In todays epsidoe we discuss topics around alcoholism, suicidal thoughts and self harm. Kamryn  started her  PMU career in 2016 and has since then opened two locations and started training other women. During Covid, like many of us, she was forced to shut down and started to struggle with alcohol consumption and depression. After numerous attempts at quitting, In 2021 she quit drinking for good. This led her to creating Lucid Lush, a beverage company that specializes in making craft/NA cocktails. I was first introduced to Lucid Lush by a Tik Tok account as I have been on a sober journey and on the search for yummy mocktails. I ordered a mixed pack of Lucid Lush and shared my thoughts on my Instagram story, side note: I loved it! Kamryn and I started chatting and she shared with me how she was also in the beauty industry and Lucid Lush is her new business she started.  TRY LUCID LUSH!  CODE: EAP20 for 20% off  https://lucidlush.shop FOLLOW LUCID LUSH FOLLOW KAMYRN FOLLOW EDUCATED ARTISTRY  FOLLOW KAYLA

Welcome to this week's episode of Educated Artistry! Today we are joined by Catie DiMaggio. Catie is wife, mom, owner of two beauty salons and has been a licensed esthetician for 5 years. We talk about the evolution of her business once she became a mom. Catie shares her transparent journey on how to find a balance for each season of life you're in and how to set realistic expectations for yourself and your business. She is taking us alongside the evolution of starting her business as a single woman that worked her way up in retail, meeting her husband, having their first child in the midst of COVID closures, expanding her team, opening a second location, becoming homeowners and welcoming their second child. Catie IG Catie TIK TOK  Mentorship offer: BUY ONE MONTH GET ONE MONTH FREE!  Use code: KAYLA https://www.catiedartistry.com/coaching-with-catie   Kayla IG  Kayla TIK TOK

Have you ever wondered if your service menu is over complicated? Is it hard for clients to know which service to book? Are you constantly having to readjust appointments because they booked the wrong service? Are you offering multiple sets and weekly fills? Do you have someone book a service because it was cheaper but did not align with the desired look they were wanting to achieve? If you answered yes to any of those questions you are probably over complicating your service menu and making it way harder for yourself and the client. In todays episode Imgoing to break down from a lash artist perspective ways you're over complicated your menu, why I don't offer multiple set services (ex classic, hybrid, volume, mega) why I don't offer weekly fills and how to simplify my menu and communicate the changes with clients. SPONSOR: Todays episode is sponsored by The Lash Co Use code: EDUCATEDARTISTRY for 15% off your order shoplashco.com   KAYLA IG: KAYLA TIK TOK EDUCATED ARTISTRY IG

Welcome to this weeks episode of Educated Artistry where we are joined by Kelsey the owner of Kuma Lash studio. Kelsey transitioned her business a few times within the states but the transition from Florida to Valencia Spain was a whole new experience. Kelsey shares the transparent journey from closing her lash bsuiness in the US to the ups and downs that came with opening her business in Spain. Kelsey shares the differences in the lash culture, licesning, requirments, building her clientele and leanring a new language.  Follow Kelsey IG Follow Kelsey TIKTOK Use code KKARTISTRY for 15% off at https://shop.kumalashstudio.com/  Follow Kayla  IG Follow Kayla TIKTOK Follow Educated Artistry 

Welcome back to Educated Artistry! I am excited to be back from break and bringing you new episodes for 2023. In this weeks episode we are finally announcing the #1 downloaded episode of 2022! I want to give a huge THANK YOU to all the guests that came on the podcast to share their stories, teach and inspire us.  I told myself in the beginning of 2022 that I would take a 2 week vacation. I have never in my lash artist career taken a vacation that long before. That is almost 8 years… As a solo lash artist it can kinda seem impossible to take off that much time from clients. I had the bright idea to take my vacation on New Years Day. Lash clients are still my main income source currently so I wanted to plan to prepare my budget, my clients and myself for taking this much time off. Even if you have income streams that don't come only from clients it still takes planning and work to prepare for a long chunk of time off from your business and to truly disconnect. I'll be covering:  How the month break has been and my vacation recap  How I planned and prepped for stepping away from my business for two weeks as a solo artist  My biggest takeaways    Todays Sponsor: Eye2Eye Pro App  Use code: EDUCATEDARTISTRY22 for a free 30 day trail AND instant access to all PDF forms Download here:  Google Play - https://play.google.com/store/apps/details?id=com.simpleappsolutions.eye2eyePro Apple - https://apps.apple.com/us/app/eye2eye-pro/id1590723715

Welcome to this week's episode of Educated Artistry! Today I am joined by Crystal, the owner of Rebel Lash and Beauty. She is an Advanced lash artist/esthetician, Trainer, Multi-award winning home studio and Artist. Crystal is also the creator of the Eye 2 Eye Pro app for beauty business owners. This app was created with the beauty professional in mind when it comes to organizing client information and creating a VIP experience for clients to be able to download the app and connect directly with their artist, book appointments, fill out consent forms and much more to come! Which is what we are going to talk to her about today!  Download the Eye 2 Eye Professional App today on the App store or Google Pay and try for free for 30 days  Use code: EDUCATEDARTISTRY22 to receive instant access to all PDF forms that are usually only available 30 days after signing up    Crystal IG: https://www.instagram.com/rebel_lashandbeauty  EYE 2 EYE IG: https://www.instagram.com/eye2eye_app  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast  END OF YEAR SALE!: www.kkartistry.com  SPONSORS: TIffani Mitchell - 7 Figure Foudation! Get $300 off with code: EDUCATEDARTISTRY   https://tiffanimitchell.com/7-figure-foundation

 Welcome to this week's episode of Educated Artistry! Do you have an email list for your beauty business? Have you thought about starting one but aren't sure what to send the people on your list? Scared of being spammy? Unsure of the amazing benefits and growth email lists can have for your beauty business?   Today I am joined by the email list Queen, Claire Hooper. She is a multi-passionate entrepreneur, who loves seeing people level up! She is a Lash Artist, Speaker, Educator, Mom, and can't forget plant lover. Claire believes everyone can have an abundance of success, and her mission is to help everyone find their path there. Claire found her home in the industry making her clients feel beautiful and helping beauty entrepreneurs build systems in their business, create online courses, and grow email marketing systems so they can build their lash empires in a way that fits their personal goals and visions of success! Today we are going to be talking to Claire about email marketing. How to start, grow and the benefits of having an email list for your business.   Claire IG: https://instgram.com/_clairehooper  TRY FLODESK FOR FREE FOR 30 DAYS  https://flodesk.com/c/PY3OM2 Website www.vivienclaire.com Email Marketing Guide https://vivienclaire.com/emailstarterguide KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast  POWERHOUSE PRICING MASTERCLASS: https://kkartistry.teachable.com/p/powerhouse-pricing  1:1 EXPERIENCE BUSINESS COACHING: https://kkartistry.teachable.com/p/1-on-1-coaching-call   

Welcome to this weeks episode of Educated Artistry! Today we are joined by Tiffani Mitchell! Tiffani went from being a solo-lash artist to owning two 7+ figure lash & beauty studios with over 20 employees. Her biggest passion is helping other beauty businesses scale their own businesses without losing their minds in the process! Today we are talking to Tiffani about successfully leading teams from how to hire, how to lead and how to keep your team members. Whether you have a team currently or have been thinking about growing one you do not want to miss the tangiable tips Tiffani shares in this episode! Join the 7 Figure Foundation and use code: EDUCATEDARTISTRY to get $300 off your seat  Reserve your seat:  https://tiffanimitchell.com/7-figure-foundation TIFFANI IG: https://instagram.com/thetiffanimitchell  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast  POWERHOUSE PRICING MASTERCLASS: https://kkartistry.teachable.com/p/powerhouse-pricing  USE CODE: EDUCATEDARTISTRY10 FOR 10% OFF  1:1 EXPERIENCE BUSINESS COACHING: https://kkartistry.teachable.com/p/1-on-1-coaching-call   

Welcome to this week's episode of Educated Artistry! Today I am joined by two amazing women you may be familiar with. First we have Tianna Seo owner of The Lash Exchange and Co, who is an OG guest on this podcast where she joined us to talk about adhesive safety on episode 11-12. We also have Roxie Reese owner of DFW Lash University, who has been on twice on episode 31 and more recently 77 where we talked about being a certified vs licensed lash artist. Today they are both joining me to have a vulnerable  conversation around diversity and inclusion in the lash industry and building beyond the hustle.  ROXIE IG: https://instagram.com/dfwlashuniversity  TIANNA IG: https://instagram.com/tianna.seo  BUILDING BEYOND THE HUSTLE: https://www.tiannaseo.com/beyond-the-hustle  NEW LASH ARTIST BLUEPRINT: https://www.tiannaseo.com/new-lash-artist-blueprint  USE CODE: EDUCATEDARTISTRY TO SAVE 20% ON TIANNAS COURSES KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast  POWERHOUSE PRICING MASTERCLASS: https://kkartistry.teachable.com/p/powerhouse-pricing  1:1 EXPERIENCE BUSINESS COACHING: https://kkartistry.teachable.com/p/1-on-1-coaching-call    TODAYS EPISODE IS SPONSORED BY MAGIC MIND! https://www.magicmind.co/artistry and use code: ARTISTRY20 for 20% off your order! If you order within the first 10 days you get 40% off your subscribtion with code ARTISTRY20

This weeks epside we are joined by Ashlee Rexroth, the owner of BLKLBLESTHETICS and has been in the beauty industry for 11 years. Today we are going to be talking to Ashlee about turning a service into an experience and UGC content creation. If you are unfamiliar with the term UGC it means User Generated Content which is becoming a huge extra stream of income opportunity that you can add to your business. Ashlee shares the different kinds of UGC content, how to get started in UGC, how to find brands and agencies to work with and some important tips when it comes to setting your rates.  ASHLEE  IG: https://www.instagram.com/blklblesthetics ASHLEE TIK TOK: https://www.tiktok.com/@blklblesthetics DM ASHLEE EDUCATED ARTISTRY FOR $100 OFF MENTORSHIP PROGRAM  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast  POWERHOUSE PRICING MASTERCLASS: https://kkartistry.teachable.com/p/powerhouse-pricing  1:1 EXPERIENCE BUSINESS COACHING: https://kkartistry.teachable.com/p/1-on-1-coaching-call    This episode is sponsored by: MAGIC MIND  The first ever productivity drink for creators. GET 20% OFF YOUR MAGIC MIND ORDER BY VISITNG MAGICMIND.CO/ARTISTRY AND USE CODE ARTISTRY20  Order within the Next 10 days and get 40% off your subscription with code: ARTISTRY20    

This weeks episode Kayla is sharing her tips on increasing your retail sales this holiday season! The holidays are crazy busy for beauty providers and it's a great oppourtunity to make some extra money by selling retail to your clients in a FUN way! Whether you are a retail newbie, only have a few retail items or a full blown retail stock this episode will give you actionale tips on increasing your sales this holiday season.  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast  POWERHOUSE PRICING MASTERCLASS: https://kkartistry.teachable.com/p/powerhouse-pricing  1:1 EXPERIENCE BUSINESS COACHING: https://kkartistry.teachable.com/p/1-on-1-coaching-call 

In todays episode we are welcoming back Carol Jaame (previously Lash Chance artistry) for round 3!  Carol has completely transformed her business in the last 4 months by taking it 100% online. She closed her lash studio, cancelled all remaining lash trainings and had 4 months of expenses saved to break into the online industry!  Carol shares:   -Where her online business was before committing 100%  -The birth and death cycles of your business  -Her $10,000 invest mistake and the lessons she learned  -Common fears people have when entering the online space -Data over Drama  Interested in learning more or joining a masterclass, mini mind or coaching with Carol?  Grab all the goods below  https://beacons.ai/caroljaame 

Welcome back! In todays episode we are catching up after taking a few months off the podcast. I wanted to take minute to be transparent and honest with you guys when it comes to big changes and big pivots that happen in business before we get back into our regular episodes... So let's catch up!    Today we are covering:  -Why I retired from lash training  -Hiring a business coach and making a $7,000 comitment -Masterclasses and 1:1 Experience Coaching  -Patreon Update  -Sponsorships  -The Lash Conference and more!   Check out all Masterclasses and 1:1 Experience Coaching  https://kkartistry.teachable.com/courses  

In todays episode I'm sharing the story about the pricing mistake that lost me $24k a year... (OUCH!) I want to share this with you in case you made the same mistake and I can teach you how to fix this and STOP leaving money on the table.  If you set your pricies based on your competition  If you charge per service instead of hourly  You may be in the same boat as I was...  Grab the FREE worksheet to break down your current services  www.kkartistry.com  Want to join the PowerHouse Pricing MasterClass? https://kkartistry.teachable.com/p/powerhouse-pricing  

This weeks episode we are joined by Mark Keysor of @beautybrandlaunchpad to chat all about launching your online course!  Do you have that course idea but fear is holding you back?  Do you want to learn launch strategies and how to sell out your course?  Do you currently have a course but you feel like you need to restructure and relaunch?  Mark answers all the questions today and shares his story on what started Beauty Brand Launch Pad, How creating and selling an online course changed his life and how you can make this happen for yourself.  We are also going to be talking about the FREE 3 day virtual workshop to help you in creating your 6 figure online beauty course starting August 4th! I included the link to sign up for that in the ahow notes of the episode and i guarantee you guys are going to want to sign up if building an online course has been something you've wanted jump on  https://www.beautybrandlaunchpad.com/live-event-ig Follow Mark on Instagram:  https://www.instagram.com/beautybrandlaunchpad  Grab those headphones and let us know you're listening today! Love this podcast and want more exclusive and bonus content? Join us on Patreon!  https://www.patreon.com/educatedartistry