Everbros: Agency Growth Podcast

The start of our first-ever 2-part episode on the podcast, Local Falcon CEO, David Hunter, was dropping bombs during the discovery call, so we had to tell him we were holding him hostage for 3 hours to record two episodes.This episode is all about his agency, Epic Web Studios. The agency that eventually brought Local Falcon into the world. The 7-figure agency that no one who uses Local Falcon knew existed and was the whole reason they're using the tool in the first place.In this episode, Dave talks about how and why he started his agency as well as what his plans are with it.What's the end game, and how does Local Falcon fit into it?----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Jake has started mobile gaming)****Skip the Cold Open at 10:19**The best agencies out there aren't necessarily the ones producing the best results. They're the ones with the best communication and value for what is being paid for.On this episode, we navigate how we have failed in the client communication area recently and how we're trying to correct that and provide more communication to our clients without eating into labor hours that are better spent on servicing their actual accounts.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

The United States is often seen as the holy grail of markets for agencies. That's great if you're already located in the US, but what if you're not?For the last couple of years, agency owners in the Middle East, Asia, and Africa have asked us our advice on how they can get clients in the US, but we've never had a good answer for them. Managing time zones is one thing, but the cultural differences and US stereotypes of foreign work plague agency owners not located in the US.Faisal and Umair join us on the podcast to talk about how they got started in Pakistan and grew their development agency, Strugbits, to over 150 people by always targeting the US as their primary market.They go in-depth into how they got started, acquired clients, and earned trust with US partners.----------------------------------*This episode is sponsored by Wix Studio.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Jake moves to Chicago // Jake played Semi-Pro in Portugal)****Skip the Cold Open at 19:21**Sorry for the long cold open. Cody and I haven't recorded in a while, so we had a lot to catch up on.As tenacious business and agency owners, we tend to dive deep into business, the agency space, and whatever our agency's niche is. However, we have to be careful not to make our entire personalities our business.Nobody likes that, and it isn't what we got into the business to be. We got into the business so it could help us do the things we actually wanted to do in life.The agency should fuel your passions. If your personality becomes your agency, then you are nothing without it.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (How do you jump-start a car?)****Skip the Cold Open at 00:05:44**We've featured a lot of different kinds of agencies on this podcast but have yet to have an agency on the podcast that deals almost exclusively with direct mail or a more traditional form of advertising.So we called our buddy, Wayne, up at Inside the Box Marketing to talk about how he and his wife built a 7-figure direct mail marketing agency specializing in postcards for local store franchise marketing and restaurants.Wayne is the man behind the high-gloss pop-out postcards you might get in the mail from major franchises like Applebee's, IHOP, Domino's, Blaze Pizza, and many more.We sit him down to talk about direct mail and franchises.Why direct mail? How profitable is it? Why franchises? How do you get into them?----------------------------------Have questions for Wayne? Find him on LinkedIn or reach out to him at wayne@insidetheboxmarketinginc.com.You can also visit their local store and franchise marketing website at insidetheboxmarketinginc.com.LinkedIn: https://www.linkedin.com/in/restaurantdirectmailcoach/----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Business Challenges / Jake is Moving to Chicago)****Skip the Cold Open at 11:44**Our podcast isn't the only agency podcast out there. We decided to have a listen to other podcasts similar to ours and give you our take on them. The good, the bad, and the ugly.We also spend some time reflecting on our own podcast and wonder what would make ours better for agency owners.Either way, we hope you take something good away from this, and maybe that's finding another agency podcast you vibe with and helps you along your agency journey.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Earlier this year, when we started verifying agencies in r/agency, we created a user flair for agencies that have achieved the 8-figure status. We didn't think anyone in the subreddit would get that flair... That is, until Jordan Brannon from Coalition Technologies reached out.One look at his P&Ls, and I knew we had to have him on the podcast.Jordan has gone through just about what every agency owner has gone through... 5 times or more.He's the extreme example of what agency owners can achieve if they put in the work and weather the storms. If there's a challenge in an agency, Jordan's been through it.We asked him in detail what different stages of growth for his agency were the most challenging and how he overcame them. If he were to do it all over again, what would he focus on first or do better with?----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

The last few episodes we've talked quite a bit about how as agency owners, we start to lose our subject matter expertise in the thing we built our agency on.We focus on growing the business and being good business owners rather than being the SEO or paid ads experts in the business. It's a weird feeling when your team starts to know more than you.Of course, you could always be like Joy Hawkins from Sterling Sky.For those of you in the SEO space, you probably recognize her name. She's the founder, owner, and local SEO expert at her agency, Sterling Sky and frequently contributes to major SEO pulbications like Search Engine Land, Search Engine Journal, and is even frequently featured in Search Engine Roundtable.We're in awe at how Joy can maintain such an expert-level status on local SEO while maintaining and running her $6m local SEO agency.How do you maintain expertise while delegating and trusting people to be as good as you? Running the business is a fulltime job let alone being an expert in an area that's changing every day.----------------------------------Reach out to Joy on LinkedIn or check out her agency Sterling Sky. We also encourage you to check out their SEO digital conferences and webinars at LocalU. We've attended these ourselves and they are absolutely packed with local SEO information.Also, check out Joy's local SEO subreddit at r/localsearch!----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Borja Cuan from Four15 Digital joins us as we ask him how exactly his agency manages a quarter of a billion dollars in ad spend with only 21 people.What kind of people do you need on your team to manage that? We envision disaster scenarios where someone on our team ads an extra zero or forgets a decimal in budgets while only spending $1,000 per month in ad spend on a client; imagine that client's actual budget being $500,000 per month and someone forgetting a decimal...Bo also drops some life advice on what things should actually be stressful and how to handle those, as well as advice for our younger audience trying to seek success as quickly as possible.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Johnathan Gryzbowski from Penji joins us on this week's episode. An episode that was meant to go deep into creating an agency where 100% of the services are whitelabeled through Penji's graphic design capabilities turned into a deep discussion on letting go of the subject matter expertise vine.We went deep into how to build a great team and how to feel when you're no longer the smartest person in the room... in fact, in most cases, you should probably be the dumbest person in the room at your own company.----------------------------------Want 15% off Penji? Use promo code AGENCYGROWTHPOD15 at checkout.Or use this link: https://penji.co/pricing/?affiliate=AGENCYGROWTHPOD15Want to reach out to Johanathan directly? Hit him up at johnathan@penji.co----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on social:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Skip the Cold Open at 8:00**After three years of talking about the Profit First System, we finally do an episode on just that. And what better way to do this episode than to have the creator of the system, Mike Michalowicz, on the show to answer some of our questions regarding how the system works for agencies.But more importantly, why the Profit First system is important in already profitable agencies.----------------------------------Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemichalowicz/Get the Profit First book: https://mikemichalowicz.com/profit-first/Check out Relay Bank for a Profit First-focused bank:banklikemike.com----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Episode #118's Lindsay Halsey's business partner, Lori Calcott, joins us on this episode to talk about white labeling PPC services for other agencies.We don't white label for other agencies at Evergrow but we're curious how an agency would consider doing that given that all agencies might sell their services a little different. Additionally, every vertical and industry is different. How does Lori go about creating streamlined processes for PPC accounts across verticals?Lori also talks more about Pathfinder SEO as a step-by-step guide and training tool on how to conduct monthly SEO services in your agency.Check out Pathfinder SEO and support the show here:https://pathfinderseo.com/?ref=mzezy2m----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Charizard-shaped Cheeto Sells for $90k)****Skip the Cold Open at 6:38**What is an AI Agent and the business model surrounding it? We tackle the AI agent topic on this week's episode and why a business model built around the use of an AI agent is fundamentally flawed in the way people are talking about it.We also cover the hype around AI and how most people aren't using it correctly thinking they have to integrate it into their business or else they'll be left behind.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

We sit down with Drew Johnson with Everflow to talk about how agencies can offer affiliate and influencer services to their clients.We press Drew on the viability of the influencer channel for small businesses and how agencies can effectively white-label affiliate marketing services through Everflow.This is a whole new world to us.----------------------------------Drew is passionate about driving growth for B2B and D2C brands through performance marketing and works hand-in-hand with agencies to help deliver influencer marketing to their clients. With more than a decade in the industry, Drew unpacks the intricacies and practical considerations of pricing and providing the service as a white-label offering for clients. Questions for Drew? Reach out to him at drew@everflow.io or connect with him on LinkedIn.https://www.linkedin.com/in/drewjohnson89/----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Newsletters are hard. Everyone wants to start one or have a way to subscribe to one but you never really know what to put in it or have it get good tracion. Once it does, how do you make it make you money?We talk about Stacked Marketer quite a bit. It's where we get pretty much all of our marketing information on individual platforms. It's where we get the most condensed version of what the experts put out there in regards to updates for the things we care about in SEO, PPC, social media, email marketing, and more.Up until now, we've never really talked about email marketing or growing a newsletter. What better way to talk about it then having the founder and owner of the only marketing newsletter we subscribe to?Jake reached out to Manu Cinca of Stacked Marketer on X to bring him on the podcast to tell us exactly why he started Stacked and how he grew it to the size he did. But more importantly... how is he monetizing it and how does he get people to care about the content in it?If you aren't subscribed to Stacked Marketer and you're in the marketing space... what are you doing?Do it now.https://ref.stackedmarketer.com/9731be28/E----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Revenue share models never work. At least that's what we always say. Thomas Rudy from DataShopper comes onto the podcast to tell us how he built his 7-figure agency on a revenue share model earning multiple 6-figure annual contracts.Thomas is the Co-Founder of DataShopper, a data-hygiene software that lets you retarget anonymous website visitors through digital media and even print mail.This software could be a game-changer for agencies looking to white-label a print media option for clients with digital targeting and precision for in-market customers.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Valentine's Day Stuff)****Skip the Cold Open at 10:49**We dive into the not-so-riveting conversation about what defines an agency. It's not a topic we thought we'd have to cover but it seems like people (including us) are having some confusion over.Is a videographer an agency? What about a HighLevel sAaSpReNeUr?Why does any of this matter? Well, because it defines what you do and what your longterm business goals actually are.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (How many bananas is too many?)****Skip the Cold Open at 7:05**The productized service model is popular amongst agencies in the industry now. It used to be the Mad Men-type creative agencies that dominated the land but the productized models have been sweeping the globe.However, agencies still struggle with productization. They don't admit it, but they do.Having a package service isn't productization if your SOPs aren't clearly defined and rigid. That also means you need to be able to say no to clients who want to creep out of that scope. That's' the hardest thing for agencies to do.We've found the hardest thing with productization is balancing hiring team members to do the work outlined in the documentation while building them up to be strategists. After all, is a strategist needed if your service is an assembly line of production?----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Cody is a God at Subway Surfers // r/agency Subreddit news // Google Gemini)****Skip the Cold Open at 21:00**Everyone talks about qualifying prospects for their agency but no one every talks about what qualifiers they're using for themselves.Our agency has lower-cost services than most agencies yet we still have client qualifiers. Some of these are based on how much revenue prospective clients are earning while others are contingent upon what CMS or tech stack they're using.Cody also chimes in regarding qualifiers for service upsells. Not every client is a good fit for other services we offer and qualifiers shouldn't just be with clients you take on but with services you offer as well.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Mordy Oberstein from Unify Brand Marketing joins us on the podcast this episode to talk about how most companies fail at marketing their brand and defining their brand identity.Mordy has been a recognizable face in the SEO industry for nearly a decade as the CMO of Rank Ranger, Head of Communications at SEMrush, and finally the Head of SEO Brand at Wix before starting his own branding agency, Unify.We ask Mordy to walk us through his history in SEO and why the seemingly sudden pivot to obsessive brand marketing.Given this unique perspective, we also ask Mordy what small and established agencies can do to find their identity and speak to their target audience while also tracking brand performance metrics.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

We open this special, yearly episode with the announcement of Jake and the Agency Growth Podcast's acquisition of the r/agency subreddit. Head over to r/agency and start engaging with the agency community!This year we spend some time recapping our 2024 year with our agency. We talk about what our goals were and where we actually ended up. Jake also took some time and calculated month-over-month and year-over-year churn and growth rates uncovering some surprising details about when and how our agency grows extremely predictably.Previous Financial Recap episodes (#34 and #88)----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Jake is an idiot)****Skip the Cold Open at 10:07**Our clients have told us that when agencies say they can help them scale their business to (insert number), that is somewhat of a red flag. It tells the business owner that the agency doesn't really know a lot about business operations and that leads and marketing are only a small portion of being able to grow a business.Business owners deal with other things that stifle their ability to grow such as operational issues, processes and procedures, hiring and labor restrictions, and a plethora of other things that agencies are not responsible for.When clients do ask us how much we can help them grow, we have to level their expectations with what a marketing agency is and what a full-on consultant firm is.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

Anik Singal was sued by the FTC for $15m all because of four simple words in his call script. We brought Anik on the podcast to talk about compliant marketing and how marketers, agencies, and coaches all over the world are violating FTC rules and are in danger of being sued.In preparation for this interview, Jake read Anik's book that he co-authored with his partner and compliance lawyer, Greg Christiansen, "Don't Say That!". Jake references parts in the book that blew his mind and has Anik elaborate on them extending those examples to the agency and coaching spaces.Some of the crazy things we learned:You can't use results-based testimonials in marketing without substantiating them.Videos with fancy cars and money guns create negative net impressions and can be violating FTC rules.If you say something is of a certain value, you have to prove it... with past sales.We learned a ton more and now are taking a hard second look at our marketing.----------------------------------Anik Singal is the founder of Lurn, an online education platform. Following the lawsuit and FTC investigation covered in the podcast, he co-created Complily, an AI-powered compliance tool that helps marketers ensure their materials meet FTC standards.Anik also co-authored the book "Don't Say That!", which serves as a guide for marketers to keep them out of trouble with the FTC regarding rules they probably didn't know existed! His experiences have made him a vocal advocate for compliant marketing practices.Check out Anik's AI-powered marketing compliance software, Complily:complily.comAlso, take a look at the resources and book on Anik and Greg's site dontsaythat.com----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

We don't use sketchy SEO or cheap lead gen tactics at our agency. Our competitors and peers do these things. However, sooner or later, those tactics are going to stop working, and when they don't, will you be prepared?Maybe they will end up working forever, but we've been able to communicate our clean SEO and marketing approach to our clients and it turns out, that clients prefer to stay with us even if the results don't come as fast.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Episode Start at 19:04****Cold Open (How Was Christmas? / Weird SEO Agency Guy)****Headlines without Context: 14:23**----------------------------------Be careful about which clients you choose to take on. Some clients are simply distractions from what you set out to build for your own agency. For us, it was an agency in the landscaping and lawn care niche. Any client that doesn't fit that description is a distraction and ultimately pulls us further away from successful scalability.One client might make you $1,000/mo but may cost you thousands in lost opportunity each month simply by having to continually deviate from your processes that produce results for your other niche clients.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

As data-oriented digital marketers, we often have little to say about brand strategy and graphic design agencies.That's where Lucy and Imogen from Lumo Design Studio jump in to tell us their story about how they went from freelance graphic designers to a full brand strategy agency busy enough to turn down work.Lucy and Imogen walk through what it was like when they first started trying to sell postcards and brochures to providing comprehensive branding solutions for large companies.Neither of them had formal education in the subject and they battled imposter syndrome as they built their, now-successful, branding agency in Australia.Tune in to this episode to see how they got started and got their first clients, how they became experts in branding with no specialized education in it, how they pivoted to get recurring work from clients, and how they never thought web design and development was going to be a staple to their agency.----------------------------------LUMO is a brand strategy and design agency started by Lucy and Imogen in Brisbane, Australia. You can connect with Lucy and Imogen via their website or on LinkedIn:www.lumodesignstudio.comhttps://www.linkedin.com/in/lucy-borrill-a5b21935/https://www.linkedin.com/in/imogen-borrill/----------------------------------Sponsors:Wix Studio is a sponsor of this episode and introduced Lumo Design Studio to the Agency Growth Podcast.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Cold Open (Travelling light as a business owner)****Skip the Cold Open at 9:04)**We answer the difficult question of "how many accounts can one person at your agency actually handle?" Answers are all over the place on the internet. Some people saying as little as 10 while other saying as many as 50 or even 100.Well, it depends on what that person's role is and how much time they dedicate on that account. Additionally, the time spent on the account isn't an indicator of the quality of work or results -- that's often a factor of the business model.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.We've preached this on this podcast as well over and over again.Today, Jeff Greenfield with Provalytics joins us to tell us that if we want to provide more leads, we should be focusing on mediums that can deliver high numbers of impressions vs clicks.That's a hot take.So we dive in to see where Jeff is coming from.----------------------------------Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Skip the Cold Open at 6:50****Headlines with Some Context ("New Ways to Holiday Shop with Google Lense, Maps, and More")**The episode topic officially starts at the 12:53 mark.We wanted to talk about tech stacks. More importantly, why it's important for you as an agency to have a defined tech stack that you stick to.We've noticed a lot of agencies deciding to work in a lot of different websites or use tools defined by their clients. This leads to a number of problems with scaling an agency such as inefficiencies, lower margins, broken processes, and non-reproducable results.Join us as we dive into how we defined our tech stack and things we're looking to change as we continue scaling our agency.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

In this episode, we discuss the main problem with using foreign contractors for lead gen efforts within the United States.Understanding US geography and local targeting.States, cities, and even zip codes are simple enough to teach. But we've run into issue with describing how county, neighborhoods, geographic colloquialisms, and "DMA" targeting works with foreign workers.If you employ foreign workers, share this with them. If you are a foreign worker for an agency, listen to this!----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

Sarah Noel Block from Tiny Marketing joins us to give her step-by-step on how she generates qualified leads for her agency.It's important to remember that we don't do any sort of lead generation for our agency. Everything we get is organic so this is a whole new world for us.Sarah breaks down her foolproof strategy from generating cold leads and converting them into clients with her 4-step process:Passive lead generator (free and downloadable)Active lead generator (free and time-sensitive)Micro offer ($97 value)Gateway offer (Foundational agency offer)She even gives examples of what these could be for various agencies depending on your niche.You can find Sarah on LinkedIn or check out her Tiny Marketing Podcast.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

This episode breaks three records!The longest one we've had to date.Our first consultation episode!Our first returning guest!Cesar joins us on the podcast once again 5 months after his original episode ($25k MRR and I Have No Idea What I'm Doing | #108) seeking direct help from us.He has a list of issues his agency is dealing with at this size:Deliverables are being dropped.Quality isn't up to his standards.Good employees are too expensive and cheap ones are bad.There's too much work to get done.There are no processes and he's stuck in the day-to-day.We sit down with him over the course of 2 days in this (nearly) 3-hour episode to see if we can get to the root of his issues and give him advice on the things we've gone through in the past that he's going through now.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

How much money can you make as an agency owner?We've been seeing this question pop up a lot and not just online, but in person. It seems that people seem to think that the earning potential is unlimited and thought that may be true, what is mostly disagreed on is the timeframe it takes to earn a lot o money as an agency owner.There really are two fundamental ways to make a lot of money as an agency owner:1) Fast and dangerous. 2) Slow and sustainable. ----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Cold Open (Our Advice to a Redditor // Google Local Service Ads are Changing)****Skip the Cold Open at 16:15**Our agency has been working on two very big things that are fundamentally changing how digital marketing agencies operate. We talked about one of those things in episode 123.This time, we're tackling server-side tracking -- specifically with Google's "Enhanced Conversions".The days of accurate paid media reporting are coming to an end with privacy regulations and tech companies blocking the ability to track user actions after engaging with an ad.This era breathes life into what's known as server-side tracking and attribution. However, no one seems to be talking about it right now.But we are.And that's what we're focusing on. We believe server-side tracking is what's going to set the agencies of tomorrow up for success and leave agencies and freelancers behind who are still relying on lead ads, webhooks, and pixels to report conversions to clients.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

Since the release of Chat GPT 2 years ago, we have seen a surge in AI-related tools and content.AI allowed creators to pump out content at 1000x the rate they were and at 1/1000th the cost. The content was good, too. Over time, it became detectable just by reading it.Jon Gillham from Originiality.ai joins us on this episode to talk about the efficacy of AI content detection, when it's applicable, and why it's an important tool as AI content is continually used to pump out massive amounts of content.We ask Jon what his thoughts are on false positives his tool and other tools spit out and how that affects real people like journalists. We also discuss if there is an over-reliance on these tools to sus out suspected AI content or if these are simply meant to be tools and not the judge and jury.Check out Originality.ai or find Jon on LinkedIn at:linkedin.com/in/jon-gillham-80912a14a/----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

A listener of the podcast has a bone to pick with us (Jake) on our position with High Level.Josh Kimmes owns a digital marketing agency called Bear North Digital up in Superior, Wisconsin who uses High Level as his agency's primary tech stack.We grill Josh on his whole agency journey, his business model, and his agency's size. Meanwhile, Josh makes the case for why High Level is the best agency tool on the market.Find Josh at bearnorthdigital.com or on LinkedIn:linkedin.com/in/joshuakimmes/----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Cold Open (Someone told Cody our podcast was bad... to his face)****Skip the Cold Open at 25:44**It's not looking good for the world's most widely used website builder. WordPress' founder, Matt Mullenweg, attacked WP Engine the other week and WP Engine sent Matt a cease and desist.If you're not in the website-building community or manage websites, that's okay -- we'll give you the backstory.Basically the #1 website builder is going after the #1 website host that hosts that website builder and the fallout is nuclear (pun intended).There are a couple of things we get wrong in this episode -- like Automattic doesn't own the WordPress Foundation (however, Matt does own both).Jake actually made a pretty detailed YouTube video covering everything. You can find that here:https://youtu.be/hi7GaDqpFuQ?si=0pxw52X61C-PoVJ-In this episode, we weigh in on the whole situation giving our thoughts.Do you share the same thoughts as us? Let us know.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Cold Open (AMAZON GIFT CARD CHALLENGE TO LISTENERS / Headlines without Context)****Skip the Cold Open at 19:50**We've had to dive down the email rabbit hole. Exploring SPF, DKIM, DMARC, and SMTP solutions.Why?Because our job is to deliver leads to our clients. When someone fills out a form on our client's site, in order for us to properly get credit for that lead, the client needs to be alerted immediately.However, as 2024 comes to a close, the website and digital marketing space has been plagued by email deliverability issues, which include websites sending lead form submissions.We reflect on what kind of agency we set out to be and how our continued pursuit of being that hands-off agency has led us down the path of becoming technical email deliverability experts.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Cold Open (A listener and guest sent us a gift box -- we taste and rank everything in it)****Skip the Cold Open at 13:08**If you don't have a lawyer and don't know how to write agreements for your agency, perhaps hearing how we write ours will help you craft yours.Because we need to say it, we're not lawyers. Our agreements are not airtight. But they work for us.We give practical advice for writing your agreements to make sure clients don't take advantage of you as well as helping you set the right expectations for your clients in your agreements.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @everbrosTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

We talk to Andrew Jenkins at Catalyst RVA about his home service agency and how he was able to scale to $15k/mo in recurring profit in under a year.Does Andrew have a secret to his quick success that we don't know? How long can he sustain that? Does he plan to get any bigger... or can he?Find out more as we sit down and chat with Andrew over the next hour and a half.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @everbrosTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

For the first time in over 2 years of doing this podcast, we're covering mental health. Specifically our own experiences with it as agency owners.We're covering both perspectives of coming into agency ownership with pre-existing mental health issues as well as developed ones from the natural stressors that come with operating an agency and business in general.We both deal with our own very separate issues. It's not just depression. It's anxiety, imposter syndrome, body dysmorphia, anger, and more.If you're struggling with something, perhaps hearing our own story and struggles will help in some way.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @everbrosTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Skip the fun stuff and get to the meat of the episode at 21:26**The number one problem agencies seem to struggle with is getting clients. They often blame competition or not having a good enough value prop. But that's rarely actually the case.Lacking basic business, marketing, and sales fundamentals is what's killing agencies and causing them to spin their wheels.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @everbrosTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

We're joined by Lindsay Halsey of Pathfinder SEO. Lindsay also owns her own SEO and PPC agency with her partner, Lori Calcott, called Webshine.Pathfinder SEO is a tool developed by Lindsay and Lori, to not only use in their own agency, but also help other agency owners learn the fundamentals of SEO as well as create standardized SEO processes and procedural SEO documentation.SEO is one of the hardest things to productize, package, and scale as an agency especially if you're not a niche agency.Lindsay gives us tips on how to package and productize SEO services so you can increase your recurring revenue, close more web design projects, and build long-term relationships with your customers.You can reach out to Linsday directly at lindsay@pathfinderseo.com and at lindsday@webshine.com.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:YouTube: @everbrosTwitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

**Cold Open (Tea, Coffee, Reviews, Our YouTube Channel)****Skip the Cold Open at 7:52**Even if you're not an SEO or web design agency, you should know how to audit a website. The website is an asset that affects everything in digital marketing whether you're a social media agency, email marketing agency, or even video and design agency.If you're a design agency, you may want to consider adding website maintenance and basic SEO service for monthly retainer work.If you're an SMMA, you might want to make sure websites perform well so your social media ads do as well.In this episode, we cover everything we look at when auditing websites for prospective clients and how to do that.Keep in mind, that we are auditing for our specific niche. If you're in other niches such as e-commerce, you might want to consider other things we're not mentioning.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:YouTube: @everbrosTwitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

**Cold Open (The Everbros YouTube Channel)****Skip the Cold Open at 9:38**Agency software comes in different pricing variations. Picking the right software for your agency shouldn't just be about the features it has, how it's billed should also be a major determining factor in the scalability of that software in your agency as your agency scales.We break down the different types of pricing models and what software you should go with based on where your agency is in size as well as how your services and products are packaged.Low flat-fee software subscriptions might sound appealing, but the administrative headache that comes with them might not be worth it in the long run. High flat-fee software might be pretty and buttoned up, but are you throwing money out the window by not using all of the features?----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

**Cold Open (Our advice to a developmental agency owner)****Skip the Cold Open at 13:55**In this episode, we dive deep into what our onboarding process looks like for new clients. More specifically, we go over our entire Onboarding document that we make new clients fill out.It gives us every detail about their business that we need to know in order to effectively execute our services.That includes their brand messaging, the size of business they are, what their target CPA is, and even accounts we need access to.----------------------------------If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.You can also get up to 50% off security and monitoring plans with the same link after your trial expires!----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

Our first agency guru-type episode where we talk about success.But more importantly... that when it comes down to it, nobody really cares if you don't succeed at something.The only person you should be doing things for you is you. Sharing your success is great, but don't be scared to do something if you feel like it might not lead to success because at the end of the day... nobody cares.----------------------------------If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.You can also get up to 50% off security and monitoring plans with the same link after your trial expires!----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

Fresh off of Jake's appearance on Josh's Web Design Business podcast, Josh makes a special appearance on our podcast diving deep into just how accessible starting a web design agency is.We never wanted to build websites. It was something we realized we had to do for our clients because, at its core, any campaign is only as successful as the landing page. Josh is different. Josh started out doing what he loved -- designing and building websites.He went on to write for Elegant Themes (the company responsible for the Divi visual builder in WordPress), scale his web design agency to over the 6-figure mark, sell it, and create courses on how to grow and scale a web design agency.We wanted to specifically talk to Josh, not just about his career, but how other people who don't know much about web design, can get started and add it as a service to their offering.----------------------------------If you haven't listened to Josh's podcast, you can check him out here:https://open.spotify.com/show/54Lw9cfbfIPLQvc7ANmMmL?si=8485028fdfe646baYou can also find him and his web design courses at joshhall.co.----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

Wix has never been a platform that agency owners or SEOs recommended. It was the DIY website builder for small businesses.SEOs brought up glaring issues such as the entire site structure being built with Javascript, the inability to issue 301 redirects, edit robots.txt, and the lack of simple integrations to necessary tools like Google Analytics, Search Console, and Facebook Pixel.Since then, Wix has had a bad reputation with agencies. However, it's clear the Wix of today is not the same Wix of 2015.In this episode, we talk to Kobi Gamliel, the Head of Agency Growth at Wix Studio on why he's confident Wix Studio is going to take over the agency space and become a preferred platform by agencies.Kobi isn't just all talk. He also founded and owned two digital marketing agencies prior to joining Wix in 2014 which we dive into and learn more granular details about.Wix Studio is a new platform for Wix built specifically for agencies who manage multiple client sites. For lack of better phrasing, we're quite blown away with the platform's new capabilities and integrations. WordPress should be afraid.And don't worry, we make sure to press Kobi on the bad SEO claims Wix has gotten in the past and why people are still repeating things initially stated a decade ago before we get into the Wix Studio platform.----------------------------------Kobi Gamliel is the Head of Agency Growth at Wix Studio. Leveraging almost a decade of experience at Wix, he previously led a product group dedicated to developing innovative marketing technology and services to help Wix SMB users grow their businesses. Before joining Wix, Kobi founded two digital marketing agencies. His extensive experience in digital marketing and agency leadership drives the growth and success of Wix Studio's agency initiatives, enabling the Wix Studio team to achieve impactful marketing and business outcomes.Reach out to Kobi on LinkedIn or email him directly:linkedin.com/in/kobigamliel/kobig@wix.com----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

**Cold Open (The new podcast music / Jake and Lauren started a new business)****Skip the Cold Open at 14:58**Increasing regulations and privacy-focused web users are making it harder for agencies to target in-market audiences and track conversions properly.It's our duty as agencies to do those two things:1) Target the right audiences2) Track our success and ROIThe harder it is for us to do that the harder it is for clients to justify paying us.In this episode, we talk about a number of privacy-related digital marketing topics like:The death of 3rd party cookies (Facebook & Google tracking pixels) and how conversions need to be tracked now that browser pixels are becoming less effective.How advertising budgets will shift away from programmatic media to magazines and publications (sources that own first party data).And how increasing email privacy and spam policies are requiring agencies and businesses to become more tech savvy to simply deliver a sent email.We predict that these changes are going to weed out certain agencies while increasing the barrier to entry for the industry.

**Cold Open (A question for the listeners)****Skip the Cold Open at 16:25**Whether you write content for your clients or you write content for yourself, writing good content for SEO is a must for every agency owner.And As Google pumps more and more spam updates into their algorithm their answer to everything seems to just be "write good content". But how do you write good content when the purpose is simply to get it to rank?In this episode, we give you extremely simple tips on how each of us writes content that ranks in Google so that anyone who cares about what they write can get ranked.----------------------------------If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.You can also get up to 50% off security and monitoring plans with the same link after your trial expires!----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley