Podcasts about microfamous

Every business leader dreams of building a team of A-players—but what happens when your top performer can't seem to collaborate with the rest of the team? When one standout employee clashes with others, it doesn't just create tension—it can disrupt workflow, derail morale, and impact your entire company culture. And while high performers often drive results, the real question becomes: at what cost? So how do we handle this dilemma? Should we keep the rainmaker and risk losing loyal, dependable team members? Or is there a way to address the conflict without compromising the health of the organization? In this episode, I revisit a conversation I had with the CEO of MicroFamous and producer of this podcast, Matt Johnson.  We unpack how to navigate employee conflict—especially when one person is operating on a completely different level. We'll explore how to spot the warning signs, what to consider before taking action, and how to make decisions that serve your business in the long run. You'll also learn: Questions to ask when faced with a disconnected team Who to keep on our teams (and who to let go) How to tell when an A-player is more trouble than good    About Your Host Craig Picken is an Executive Recruiter, writer, speaker and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown airplanes, sold airplanes, and successfully run a P&L in the aviation industry. His professional career started with a passion for airplanes. After eight years' experience as a decorated Naval Flight Officer – with more than 100 combat missions, 2,000 hours of flight time, and 325 aircraft carrier landings – Craig sought challenges in business aviation, where he spent more than 7 years in sales with both Gulfstream Aircraft and Bombardier Business Aircraft. Craig is also a sought-after industry speaker who has presented at Corporate Jet Investor, International Aviation Women's Association, and SOCAL Aviation Association. 

For many agents, the process of building a successful business can be needlessly tiresome, confusing and even lonely. The tried-and-tested best practices that are constantly taught are outdated, unsustainable, and even unrealistic.   What if we could pour the money we spend on these faulty methods into something much easier and something we can control?   Instead of burning ourselves out on social media, we could be investing in Google reviews. Instead of continuing the uphill journey of working sellers only, we could work buyers and thrive.   That's why I started this podcast. I wanted to bring fresh, new ideas from outside the industry into real estate. I want to show you how to get better at marketing - the number 1 thing agents struggle with. What are the big social media myths keeping us from success? How can we do things differently?   In this episode, I'm joined by my producer and CEO of MicroFamous, Matt Johnson. I share what inspired me to start this show and what you can expect from our episodes.   Don't just ask for reviews from people who give you 5-stars because it actually hurts you. Aim for between 4.7 and 4.8 stars. That rating is the most credible. -Dustin Fox    Three Things You'll Learn In This Episode    -The most powerful advantage you can have in real estate We're getting to the point where the first thing consumers do is Google you. How do you make sure you cut through the competition and become their only choice?   -Don't think about real estate incestuously  A lot of the real estate coaching advice out there is being done by everyone, meaning you end up fishing in red waters. How do you eliminate the competition?   -SEO is alive and thriving  The prevailing belief among real estate agents is that SEO is dead and not worth investing in. Are the experts pushing this narrative for selfish reasons? -Six Weeks to Real Estate Success  To dive deeper into mastering real estate, grab your copy of "Six Weeks to Real Estate Success." After reading, head over to Amazon and leave a review. Then, send a screenshot of your review to @dustinmfox on Instagram. As a thank you, you'll receive Dustin's exclusive list of the Top 100 Facebook & Instagram Ad Headlines of All-Time—guaranteed to boost your conversions and lower your advertising costs. Don't miss out on this opportunity to elevate your real estate game! To Contact Dustin Fox, click HERE

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Susan Collins spent over 20 years in HR with a front-row seat, watching professionals search for their place in organizations. After watching thousands of careers rise and fall, she left Corporate America to provide an unbiased sounding board for leaders navigating their next steps while aligning personal and professional desires. She now supports leaders eager to clarify their goals, achieve their objectives, and unlock their potential. Dreams: Raise two amazing kids that are really happy Help People move their careers forward Travel to Bora Bora How you can Help: Introduce her to a CEO passionate about helping a team move forward Provide Good Will towards peers Follow on LinkedIn, Like and Share content. Ask questions. Favorite Book, Movie, or Podcast: Favorite Podcast is Microfamous, Big Potential Favorite Book is Catalyst Contact them at: https://www.thenetworkconcierge.com

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Susan Collins spent over 20 years in HR with a front-row seat, watching professionals search for their place in organizations. After watching thousands of careers rise and fall, she left Corporate America to provide an unbiased sounding board for leaders navigating their next steps while aligning personal and professional desires. She now supports leaders eager to clarify their goals, achieve their objectives, and unlock their potential. Dreams: Raise two amazing kids that are really happy Help People move their careers forward Travel to Bora Bora How you can Help: Introduce her to a CEO passionate about helping a team move forward Provide Good Will towards peers Follow on LinkedIn, Like and Share content. Ask questions. Favorite Book, Movie, or Podcast: Favorite Podcast is Microfamous, Big Potential Favorite Book is Catalyst Contact them at: https://www.thenetworkconcierge.com

On this episode of Lochhead on Marketing, Matt Johnson and I have a conversation about the book that changed my life. In my case, it was two books in particular that changed my life. We look into them through a category lens perspective in Matt Johnson's new podcast, One Book That Changed My Life Podcast. Matt Johnson is the founder of PursuingResults.com. Matt and his firm were the original producers of my original Oddcast back in the Legends and Losers days, and he's taught me a ton about podcasting. He's got a legendary podcast called MicroFamous. Of late, he started a new podcast called one book that changed my life. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Matt Johnson & Christopher Lochhead on how the two books made a difference After a brief introduction of who Christopher Lochhead is and his works, Matt Johnson starts the discussion on the book. Particularly on the topic of what the situation was when he was reading the books for the first time, and how it affected Christopher and his views. Christopher then talks about his background when he was first starting out his business as an entrepreneur and still learning the ropes. While there were a lot of books on marketing available, there was something about the 22 Immutable Laws the made him think, “this is the one.” “I started to read them early on, and, and it immediately spoke to me. What their work really spoke to was, if you want to stand out, if you want to be super successful, and you want to make a big difference, you got to do it by being kind of radically unique in some way.” – Christopher Lochhead Matt Johnson & Christopher Lochhead on the 22 Immutable Laws Of the topic of the 22 Immutable Laws book, the one law that really stood out to Christopher was the 2nd law, which is the Law of Category. It states that, “if you can't be first in the category, then set up a new category that you can be first.” Looking back, that law describes Category Design quite nicely. Christopher also brings up the idea of the importance of solidifying and codifying your ideas and defining them as a category, rather than just sharing new thinking without establishing it first. Because it leaves others the chance to improve upon it and move into the category before you, and by then you've lost the category despite being the actual first to think about it. Matt Johnson & Christopher Lochhead on Crossing the Chasm As for Crossing the Chasm, Christopher explains that the book presents a great framework for understanding how new markets in tech, and in these days, pretty much all digital-related markets. The book explains how new market categories develop. It has a standard kind of bell curve which introduces a non-obvious problem that anybody who's introduced a new tech category has experienced, but had no lens or way of understanding the concepts. On the side of the rising bell curve, you have the few innovators, followed by the slowly increasing number of early adopters. At the peak, you have the early majority, who mostly benefit from the experiments and not repeating the same mistakes as early adopters might have incurred. Then you have the downward slope, which features the late majority and the laggards who are late to the party. To hear more from Matt Johnson and the rest of the podcast, download and listen this episode. Bio Matt Johnson is a marketing agency founder, podcaster, and musician. He runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia. Links Connect with Matt Johnson! PursuingResults.

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches,  consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.https://podcasts.apple.com/ph/podcast/one-book-that-changed-my-life/id1599665732

Joe Rogan is the exception that proves the rule. For every 3 hour episode of Joe Rogan, there's a podcast that is shortening up their average episode. And rightfully so, I think. We're going on 10+ years of long-form interview podcasts, and the format itself is no longer rare and valuable. So either your topic must be incredibly rare and valuable, or it's time to shorten your average episode to deal with shrinking attention spans. Here are my 3 best tips to shorten your average episode, starting with Guest episodes. 1. Set Expectations before hitting Record. I let my guests know that my goal is to have a fun, fast-paced 30 minute chat that covers a few compelling topics.  We spend enough time before hitting Record that I know roughly what topics we'll start with, so I can tease those for the audience right away. Then as I spot juicier, more interesting topics, we might go off on a tangent. But I try not to cram too many topics in, that's where you get into 45 minute-plus conversations. I remember being on a podcast as a guest a couple years ago. We were recording within 5 minutes of jumping on the Zoom session. As a guest, it feels super weird and you have no idea where you stand. Am I taking too long to answer each question? Should this be relaxed and slow-paced, or should this be rapid fire? Am I giving the host what the audience will want? It was like flying blind, and you never want to make your guests feel like that. So set good expectations, and most guests will try to give you exactly what you ask for. 2. Open Strong.  One thing that keeps your average episode long is asking the guest about their background too soon. This invitation to share their background slows down the pace and tends to start at the very beginning of their story. We've all heard it. "Well, it started on a dark and stormy night at the hospital in 1957. I was a strapping 11 lb 4 oz baby boy, and I took my time coming. " No one wants that.  Think of a Bond movie like Casino Royale or Spectre.  You want to start with an action scene. Then you reset and slow down, go back to the beginning. Depending on what kind of podcast you're running, you can start strong in different ways. If you run a business podcast where people expect actionable tips and tactics, start with that. Invite the guest to share something actionable as soon as possible. If you run a podcast more focused on inspiring stories, start with a question about one specific anecdote from their life. Something that hooks the audience's attention, builds the guest's credibility and sets up the audience to be interested in hearing the rest of their story. Managing the guest's expectations and helping them start strong will go a long way toward producing fast-paced guest episodes that hold your audience's attention. That brings us to the last way to shorten up your average episode... 3. Publish solo episodes. Just you talking directly to your audience. I'm a big advocate of solo episodes, at one point this podcast was ALL solo episodes, nothing but me teaching and sharing. I'm mixing it up more now, but I encourage all my clients to include at least one or more solo episodes per month. That's part of my Weekly Podcast Formula.  Especially if you're in coaching or consulting, you are selling YOU. In order to sell access and proximity to you, your audience has to trust you and come around to the way you see the world. They can get some of that from the conversations you have with guests, but they'll get a lot more from solo episodes. Just you and the audience. The example I gave in the MicroFamous book is Barbara Walters. While she's a skilled interviewer and journalist, I don't know what she actually believes about the world. I have no idea whether she actually likes her guests. She's a vehicle for their story, and her...

Once in a lifetime opportunities and massive breakthroughs don't happen by accident - they are a direct byproduct of how we position ourselves. The next great career move could be one conversation or one even question away, but if we're complacent or comfortable in what we know right now - it will always be out of reach. What keeps people from professional and personal growth? In today's special episode, we're celebrating our 150th episode! I'm joined by our show's producer, founder of Pursuing Results and author of MicroFamous, Matt Johnson. I share what I've learned from successful people and how they chase opportunities.   "Opening new doors and finding opportunities is a continuous process. It never stops." -Craig Picken   Three Things You'll Learn In This Episode    How to reach beyond your own competence Can we open the door to more knowledge by asking one simple question? The truth about the “safety” of big companies What stops people from getting out of the limits of corporate to create bigger opportunities out of the corporate machine? The fine line we have to walk in order to succeed How do we balance between staying relentlessly focused on our goals and closing ourselves off to new opportunities? Learn More About Your Host: Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM's, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers. Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves. 

Matt Johnson shares his journey of becoming ‘Micro Famous' and how you can do the same. He has the weirdest entrepreneurial background that has served him well in business. Matt talks about how you can find the right people for your business and attract them into your world.   Highlights From This Episode: How Matt became ‘Micro Famous' in his space The myth of the bigger the audience, the more money you make The importance of selling one type of thing to one type of person Knowing who the right person is for you The 3 stages of influence and getting known for what you do   Links & Resources From This Episode: Learn More:   Pursuing Results Matt Johnson Resources:  Micro Famous  Matt's free book   More About Matt Johnson Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia. Awesome FREE Resources for YOU! Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.   Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review. Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about. Visit Val's Website: https://vallow.me/ Connect with Val on Linked In: https://www.linkedin.com/in/val-low

Nelson Nash's “Becoming Your Own Banker” is the definition of a MicroFamous book. Within certain circles, it's legendary and intensely influential, and it has been pivotal in changing many lives - including Joey Mure's.  The book took him from the hamster wheel of high commission sales to true financial freedom by changing how he thinks about money.  When did the book come into his life, and how did it change his life? In this episode, the co-founder and co-host of Wealth Without Wall Street, shares the changes this innovative, contrarian book made possible.  Three Things You'll Learn In This Episode  The truth about retirement  We have to stop buying into the lie that retirement is the answer, that we have to work until we're “out of service”. The real answer is getting financial freedom and having our passive income exceed our expenses so we can do what we want, not what we have to. Passive income allows us to do what we're passionate about with the financial stability to make that move.  How to power up the principles of Becoming Your Own Banker  When you pair Becoming Your Own Banker with the principles of passive income of Rich Dad, Poor Dad, it's like dynamite. Opportunities find cash, but because of how we're taught about money, we're blind to them. By putting your money in a place we can control and access it, we put our wealth building into overdrive.  The one thing that will increase our financial freedom Wall Street tells us to separate our money into different pools - a 401k here, money for vacations and savings there. Nelson Nash taught us that money is one big pool, and if we bring it together, we have access to more opportunities.  Guest Bio  Joey Mure is ​​co-founder, partner and host of Wealth Without Wall Street. Wealth Without Wall Street provides financial insight and tools to break free of the mindset and bondage of Wall Street. Joey and his co-founder Russ created a plan to help entrepreneurs create their vision of financial freedom. For more information, visit  For more information visit https://www.wealthwithoutwallstreet.com/ (https://www.wealthwithoutwallstreet.com/). Download the Wealth Without Wall Street app https://app.wealthwithoutwallstreet.com/ (here).  Sign up for the Passport Challenge at https://wealthwithoutwallstreet.com/passport (https://wealthwithoutwallstreet.com/passport).  

The key to becoming successful and famous is catching a cultural wave just as it's getting started, riding it hard, then jumping to the next one. Easy, right? On today's episode, host Mandy McEwen sits down with her friend https://microfamous.substack.com/?utm_source=%2Fsearch%2Fmicro%2520famous&utm_medium=reader2 (Matt Johnson)—agency owner, podcaster, and author—to chat about surfing the waves of culture and technology. First up, they discuss Joe Rogan's long stream of good luck (?) catching wave after cultural wave from stand-up comedy to sit-coms to reality TV to UFC to podcasting. If you're someone who's hoping to make a living—or become famous—on social media, you need to be aware of which waves are on their way out, and which ones you should be catching and riding next. It's not as simple as jumping on that next wave though. Matt says you've got to take your talents, your personality, and your interests into careful consideration too. Listen in to hear more about the next big thing in social media and how you can get in on it. IN THIS EPISODE YOU'LL LEARN: Which 2 social media platforms Matt thinks are up and coming  Why (and how) to brand yourself as THE expert at one specific thing How to find the alignment of what you're good at and the next big wave Which social media platforms are worth investing in long-term LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://microfamous.substack.com/?utm_source=%2Fsearch%2Fmicro%2520famous&utm_medium=reader2 (MicroFamous on Substack) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) Mentioned in this episode: Download Free DigitalMarketer Ebooks! Useful digital marketing ebooks, worksheets, swipe files, and guides! https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)

In this episode I chat with Matt Johnson - CEO and Founder of Pursuing Results and author of Microfamous. We chat about Matt's strength in strategy that allowed him to grow his agency, hiring the right people and having the right systems in place to help coaches and consultants. We also dive into the myths around social media marketing, how the algorithms are stacked against introverts and how we can attract our perfect audience through niching down.We talk about:Pricing based on emotional change and life directionThe myth of large social media followings bringing greater ROIThe fear of niching down (and why you don't need to be scared!)How to advertise your podcastSocial media engagement and algorithms from the introvert's perspectiveWhatever happened to Clubhouse?!RESOURCESApply for The Ambitious Introvert® MastermindBooks: Download The Ambitious Introvert Book Recommendation ListVisit this episode's blog post here.Connect with Emma on Instagram: @ambitiousintrovert.Matt JohnsonPursuing Results: https://pursuingresults.com/MicroFamous Website: https://getmicrofamous.com/MicroFamous Podcast: http://microfamouspodcast.com/MicroFamous Conversations: https://podcasts.apple.com/ph/podcast/microfamous-conversations/id1519631469MicroFamous Book: https://www.amazon.com/MicroFamous-Become-Famously-Influential-People-ebook/dp/B084ZGWVHJ

We've stepped into an age where you don't necessarily have to be Tom Cruise famous to make an impact. You can have a level of fame that still allows you to go about your life without worrying about getting hounded at the grocery store. The opportunity to be MicroFamous is available to us as team leaders, but what would it actually look like? Today our show's producer, CEO of Pursuing Results and the author of the book MicroFamous, Matt Johnson shares the idea behind his book and how it applies to the world of real estate. Three Things You'll Learn In This Episode - The advantages of being MicroFamous Why are more people keen to have microfame, instead of mega-celebrity status?- The choice every team leader has to makeAs leaders, how do we decide where the attention goes…will it be our teams or ourselves? - How to become truly influential in your spaceWhat does being famously influential to the right people actually look like?

This might be an odd thing for me to talk about. I spend all my time helping entrepreneurs and experts become MicroFamous. So what do I know? Yet there are some really critical lessons we can all take from Rogan's history. There is no original reporting or investigative journalism or exclusive interview here. But I am going to tie together the 4 big cultural waves that propelled Joe Rogan to being mega-famous. That way we can be on the lookout for similar opportunities in our own world, big or small. Let's start with a rough timeline. You've got Rogan's childhood scattered, where among other things, he picks up tae kwon do and ends up winning a US Open Championship and doing some martial arts teaching. He gets started in stand up comedy in the late 80s going into the 90s.  He moves to LA, gets picked up by Disney on a development deal and ends up on a sitcom called Newsradio. You might remember that as the last thing Phil Hartman did before his unfortunate death. Newsradio runs from 1995-99.  This whole time he's followed the UFC from almost the very first event. The live event UFC 5 takes place about a month after the first episode of Newsradio airs. In 1997, while Newsradio is still on TV, Rogan starts doing backstage and post-fight interviews, does that for a couple years but leaves and doesn't reconnect with UFC till after 2001. So Newsradio ends in 99, Rogan is working on a sitcom loosely based on him, when the opportunity comes to host Fear Factor instead. Fear Factor was NBC's answer to Survivor, which launched earlier in 2001. Fear Factor does really well for a few years before it starts to lose steam. By this time Rogan is working with the UFC again, now partially under Dana White, and is doing color commentary. UFC starts to explode in the mid-2000s, that's when even I was paying attention. All the UFC names I remember were active around this time. Georges St Pierre, Anderson Silva, Frank Mir, Rich Franklin, Ken Shamrock, BJ Penn, Tito Ortiz.  Around the time Fear Factor is on the way out, the UFC launches its own reality TV show, The Ultimate Fighter. It went a long way toward helping the UFC hit a mainstream audience. I remember talking over the fighters with guys in the office I worked in at the time. So Rogan is doing color commentary for UFC as it's exploding in popularity, this is mid-2000s. This is the period where Chuck Liddell hits the cover of ESPN magazine. UFC goes mainstream and Rogan is there for that ride. Then we come to 2009 when Rogan launches his podcast, and by August 2010 it hits the iTunes Top 100, and the rest is history. Now, let's dive into what happened and all the things that had to come together for Rogan to become mega-famous. 1. Rogan got into stand up comedy at the tail end of the 80s stand up boom. That boom turned to bust by the mid-90s, which is when Rogan pivoted to Newsradio. 2. Newsradio catches the 90s sitcom boom, launching less than a year after Friends. In fact, the lead in show for Newsradio when it launched was Wings, to give you an idea of how good of a head start it was given. 3. Meanwhile, a few years later as Newsradio is losing steam, reality TV is starting its boom. The Real World was well known, but reality TV as we think of it today started more with shows like American Idol and Survivor. That's when Fear Factor comes along, and Rogan is able to ride the wave of reality TV in the early 2000s. 4. The UFC wave really gets going in the mid-2000s with Rogan doing color commentary and cracking jokes in front of millions of pay-per-view subscribers.  5. While riding the UFC wave, Rogan parlays that into more stand up gigs and then launches the podcast in '09.  To give you an idea of timing, Adam Carolla launched his podcast about 8 months before Rogan, and everyone thought he was crazy for doing a podcast. That's how new it...

A bone fide powerhouse on the couch of #Mission Accepted podcast today!! San Diego's Matt Johnson is the author of MicroFamous and currently hosts the MicroFamous and One Book That Changed My Life podcasts. Matt really nailed it on the show today when he shared how his goal of being micro famous came to him. Coming from a background of being an incredible musician, and having a great sense and understanding of the lifestyle that he wanted to create, he was able to use podcasting and all the tips & techniques he shared with us to be able to create a very balanced life! He is someone who, indeed, is MicroFamous. If you have never heard that term before, you will not want to miss this interview!! Do you want to have the highest level of success with whatever it is you are doing without feeling like all you are doing is working? Then join us! You have GOT to hear what Matt has to say!

On a consultation recently I found myself explaining something that I hadn't quite articulated before. So I wanted to lay it out here in writing.  Writing helps to get my thinking clear and integrates new concepts into my whole Point of View. I was speaking to a coach who is in a growing niche, with a good (yet limited) sphere of influence.  They have a big decision to make, where do they choose to reach new people? Put another way, what ecosystem will they invest time and energy into to attract new clients? Before we get to that, let's set the scene for why this question is so important. I have a key belief from experience and observing lots of coaches and consultants, and it's controversial but hear me out. Sales come easiest from your sphere of influence. Now you're probably thinking “Yeah, no kidding, we all knew that.” Yet in the world of coaches and consultants, we forget that all the time. I see experts make major decisions on program launches or where they invest their time and energy, based on the sales numbers that come from their sphere of influence. They expect those same sales numbers and percentages to hold true even as they sell more and more programs. It's easy to forget that once we have sold to our sphere of influence, we have to start selling to new people.  People who don't yet know, like or trust us. So the sales don't come as easy. (I did a whole episode about this concept, so if you want to dive deeper, check out this episode) But if you're with me so far, we're setting the scene with this basic principle: Sales come easiest from your sphere of influence, therefore once you've exhausted your sphere of influence, sales will start to get harder. Most coaches and consultants find this out the hard way. When the sales start to get harder, they look for solutions, which leads them to look for ways to grow and reach new people. This leads them to the question we started with. What ecosystem will they invest time and energy into to attract new clients? So we have the big 3 right now, social media, podcasting and traditional thought leadership. Social media is where most of the attention goes because it's sexy. On the other hand, you can still go the traditional route, get a book publisher, do a TED talk, get booked on stages, get on the Today Show, hire a PR agency.  Some of it works, most of it's a complete crapshoot these days. Which brings us to the world of online content and more specifically podcasting. Podcasting is where most coaches and consultants who are drawn to the MicroFamous approach will fit in the best. It's definitely where introverts will fit the best. Why? Because social media has become mostly a playground for extroverts. And traditional thought leadership relies heavily on public speaking, which is incredibly draining for true introverts because of all the obligations and travel that goes along with speaking. On top of that, traditional thought leadership has high barriers to entry. It's expensive, high-risk and high-reward.  You can drop $20k on a PR agency and get nothing, or they might get you on national TV three times a week. Total crapshoot. To me, podcasting is the sweet spot where coaches and consultants can thrive by dominating a very focused, fast-growing niche. A niche where there is buzz, maybe a counter-cultural trend, or there's just a group of people who feel overlooked and underserved by the content that's already out there. Either way, podcasting is a very unique ecosystem that has relatively low barriers to entry (unlike traditional thought leadership), which can also be massively successful with very little time required (unlike social media).  So let's sum up. If you have something to sell, like a program or a service, the sales will come easiest from your sphere...

Today's guest is the one and only Matt Johnson. He's the founder and CEO of the "Pursuing Results" that produces the excellent Done-for-you podcasting for business coaches, consultants, and thought leaders. He's also an agency owner. Matt is also known for being the podcast host of MicroFamous. He also authored a book with the same title. His goal as an entrepreneur is to help coaches and consultants reach the right people, build an audience and create a real influence that converts into sales and ROI. Find out and learn how Matt makes it possible through our latest episode.Among the highlights of the shows are the following:- What sets Matt Johnsons apart, and what makes him the most driven person?- In a family and town of blue-collared people, why hasn't he taken the same route in his life?- What is his outlook on the world of entrepreneurship changing its pace so rapidly?- Who and what are the people he considers his cheerleaders- How did he build his Done-for-You podcasting business?- What pushed him to author his book MicroFamous?- What is he up to for the next coming 6-12 months?- The last piece of advice for his younger self- Listen and uncover how you too can be the next Underdog.To know more of what is coming next with Matt Johnson, check out the following:- Pursuing Results (Done-for-You Podcast)- pursuingresults.com- YouTube - youtube.com/channel/UC0H2WkhUrZeUXxa2FxG8IyQ- LinkedIn - https://www.linkedin.com/in/microfamous/To listen to the full episode:- Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651- Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfB- Website: https://theunderdogshow.com/If you love the episode, don't forget to follow and subscribe. Leave also an awesome review.

--To find out more about  Matt JohnsonWebsiteYouTubeInstagramGet your free copy of the Real Estate Evolution here:bit.ly/RealEstateEvolution_GetYourBookThis book shows you the step by step of how to:Step 1: Believe in your unknown potentialStep 2: Deconstruct persuasion techniquesStep 3: Find business and get hired consistentlyStep 4: Be proactive in the relationship with your clients.Step 5: Learn and implement the exact steps to hire, train, lead, and train virtual assistants so that they can build, support, and guide a winning team to scale.And if you'd like to have a consistent and predictable income, like this page, and don't forget to join the Facebook group to network with the top agents:https://www.facebook.com/groups/thecpicommunity/

Years ago I caught an Uber and it was a nice newer black Infiniti sedan.  Along the way, the driver explains that his day job is a financial advisor and he drives for Uber on the side for extra cash because he's newer in the business. Now ask yourself, In that moment, was he an influential financial advisor to me? No, because I had already put him in the category of Uber driver. He couldn't market and sell himself to me as both an Uber driver AND a financial advisor. In my mind, there's only room for him in one category. But we're making this same mistake every day, and that's the topic of this episode. One of the missions of the podcast is to break down things that are confusing and frustrating so we can be less critical of ourselves and move forward with more calm, confidence and clarity.    So I want to dive into a common frustration we have with branding and marketing, which is how do we market ourselves when we sell more than one thing? In my opinion anyone can become MicroFamous, yet we have to be strategic, focused and consistent to get there. To reach the level of being famously influential. It's hard to be strategic, focused and consistent when our energy is pulled in a bunch of different directions.  Not to mention the fact that people automatically put us into one category. “Jeff is a business coach, Linda is a consultant, Jay is an author, etc.” Because people have a really hard time putting us into more than one category, it's hard to become famously influential for more than one thing to the same people. And when we're talking about different offers and services to the same people, that's basically what we're doing. We end up confusing people. And if you think everyone but you has their s#%t together, think again.  Even big companies who know better do this kind of thing all the time. The best example I've seen lately are the hilariously terrible Bud Light Seltzer ads. Have you seen these? So here's the backstory. Bud Light's parent company tries to get into the hard seltzer space with a new brand and it flops. So they come back with a brilliant idea to market hard seltzer under the Bud Light brand. You can see how screwed up this idea is in their own commercials. One of their TV ads starts this way: “The Bud Light logo makes people think our seltzer is a beer, so we hired recruited retired NFL players Nick Mangold to Block It Out! Now it's a mildly amusing commercial, but it's less funny when we realize we're doing the same thing when we're selling a bunch of different things.  We basically have to go around saying, “Hey I know you think I sell ABC, but I actually do XYZ! Surprise!” Of course, we know we're confusing people, we just don't know what to do about it. So we start asking ourselves questions like: How can I be more clear with my brand and my message? Could I put everything under the same brand?  Can I find one brand that allows me to do all the things I want to do under the same brand? I call that the Search for the Magic Umbrella. A Magic Umbrella is a brand or an idea that acts as an umbrella we can put over just about anything we want to do or create or sell. And I see people twisting themselves into pretzels trying to find it.  It's a very noisy, cluttered world out there. Especially online. One of the core principles of the MicroFamous system is that in order to cut through the noise, we have to deliver a Clear & Compelling Idea. An idea that is so razor-sharp clear that people understand it very quickly, and so compelling that it grabs their attention and makes them say, “Holy cow, I didn't know that thing existed. How can I learn more!?” Unfortunately, searching for a Magic Umbrella where we can market and talk about several different offers and services leads us away from a Clear & Compelling Idea....

As lead gen costs continue to go up, and social media algorithms are optimized for rapid rising, negative emotional responses, it gets more and more difficult to put any kind of a direct response call-to-action in front of people on social media. That goes for whether you pay to play or not. I'll give you an example. Let's rewind to February 2020, the MicroFamous book just launched, got great feedback and reviews. So my idea was to run the free+shipping offer to build the email list, and I built a whole 90-day email nurture system to follow up and convert those book buyers into true believers in the MicroFamous message. But the ads just were ridiculously expensive, despite us doing all the latest, greatest, micro-testing techniques. Then I found out why. The guy helping me with ads checked with his network around May of 2020 and heard that it was starting to cost $40-50 in ads to get one conversion on a $7 free+shipping book offer. What that told me is that the people doing it are spending a warchest to build their email list. They probably have a complex set of backend follow up and a mix of offers to try to recapture all that ad spend and hopefully make a profit. And who knows if it's working or how long they're waiting to actually profit. Just because people are doing things doesn't mean it's working or that it's sustainable. So I pulled back that offer. My observation is that over the long run, lead gen costs will continue going up, regardless of short-term issues like iOS14 or variations in the market or by niche. The more the big companies start shifting ad budgets away from TV and radio into social media, it just drives up everyone's cost. This shouldn't be a surprise to anyone. I've talked to some Facebook ad agency folks over the last year, and they're proud of getting their clients leads at $5-10. When they first start running ads, opt-ins can be $15, $20 or more. Now, you might say, what about the folks who are running ads and selling programs and courses in the millions? The Russell Brunsons, Russ Rufinos, Amy Porterfields, etc. I have no doubt that the top 1-5% of info-marketers are still making money. Whether that's with free+shipping funnels. Or running ads to webinars with a whole series of upsells and cross-sells and complicated, trigger-driven email campaigns. Or maybe they're running ads to call-funnels and hard-selling with a phone team. I'm sure it all still works to a degree. But to make the math work now, in an environment of $5-10 lead costs, the game has changed. Your backend has to be fine tuned. It reminds me of a story one of my mentors, Frank Klesitz, told on this podcast in the episode on puffery and copywriting. The story goes that he was at a Dan Kennedy event years ago, and one of the guest speakers was a top info-marketer. And to show his autoresponder campaign in all of its glory, he took a 6-foot tall roll of paper with his entire campaign sketched out. When the paper was rolled out, it ran across the width of the entire stage and needed several people just to hold it up. On seeing that, Frank decided that was not where he wanted to compete. So is the biggest challenge facing us just an issue of optimizing ads? In other words, if we just became better info-marketers, does that solve the problem? I don't think so. Let's say the top 5% of info-marketers can still scale up using social media ads and a complex backend of funnels and triggers and upsells and cross-sells. Do you WANT to put in the work to reach the top 5% of info-marketers? Do you have the rare set of skills and mentality and engineering ability to get there? Do you have the internal values that drive you to extract maximum value from someone regardless of whether it's in their best interest? I don't know that I do. I certainly don't have the values piece. I also don't have the passion to reverse engineer ads on social media...every day... looking for that slight...

Do you have an important message to share with the world but you're not sure how to create an audience as an introvert?According to Matt Johnson, you don't need to reach everyone to have great success in life and business. The key is being famously influential to the right people or MicroFamous. Matt has found great success and has built a work/life balance that he loves around his introverted strengths and needs.  Matt has also learned how to set appropriate boundaries as an introvert.Matt is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. In today's episode, we discuss how to attract an audience, build influence & become MicroFamous using introverted strengths, and honoring introverted needs.Guest: Matt JohnsonContact Matt:MicroFamous Podcast: https://microfamouspodcast.com Websites: https://pursuingresults.com | https://getmicrofamous.com Blog: Microfamous.substack.comGet the MicroFamous BookContact the host of Quiet and Strong :David HallAuthor, Speaker, Educator, Podcasterquietandstrong.comGobio.link/quietandstrongdavid@quietandstrong.comTwitter | Facebook | Instagram | LinkedInTake the FREE Personality Assessment:Typefinder Personality AssessmentGet my book: Minding Your Time: Time Management, Productivity, and Success, Especially for IntrovertsYou may also like:Quiet & Strong Merchandise

Guests not sharing their episodes is one of the biggest frustrations of running a podcast. But is it the guest's fault? Not always. In this episode of MicroFamous we dive into 3 key mistakes podcasters are making right now that keep guests from even wanting to share their episode. And of course, we talk about how to avoid those mistakes and create an episode that guests are excited to share. Let's jump in! Mistake #1: We presented the guest in a way that adds nothing to their reputation or their level of influence. This could be in how we introduce them, how we phrase their accomplishments, how we describe or promote their offer, or even the picture we use in the graphics we create. There are SO many opportunities to screw this up. When my staff selects the headshot to use in our graphics, we're always looking for what the GUEST has already chosen as their primary headshot, from places like their website or LinkedIn profile. If we can't find something that is obviously their favorite, or all their stuff is low quality, we reach out to ask for a high-quality headshot.  Even something as simple as the wrong headshot can cause some folks to not share your episode. It could even rise to the level of a flat-out screw up, as I mentioned in the case of the podcaster who featured me on an episode which was released last week. They got the name of my company wrong, even right in the graphic they wanted me to share. I wanted to share their episode, I tried to share it, but I wasn't comfortable sending people to their Show Notes page because of how badly they screwed it up. And I couldn't even send folks to the episode using their graphic because even that was screwed up. Stick around to the end for my best quick tip on how to present someone in a powerful way. Mistake #2: We interview rather than having a conversation. When you've been a guest on a bunch of podcasts, you want a conversation, not an interrogation. That's why I refer to my guest episodes as conversation episodes, not interviews. I try to drill it into all my client's heads, These are not interviews. You are not an interviewer. You are an expert and influencer in your own right. No matter how big the guest is, this is a dialogue between two experts who each have their own perspective and value to bring to the episode. Remember to be thoughtful and respectful of your guest. I'm not talking going overboard and playing devil's advocate, trying to create Gotcha moments or running roughshod over them with your own opinions. We're talking about a real conversation between two experts who each have well thought out opinions on an interesting topic that is super important to a group of people. That's why people show up for business podcasts. Plus you get a nice bonus, since treating a guest episode as a conversation between two experts also puts you on a more even playing field and boosts your level of influence with your own audience. There's something about your audience hearing you have a smart, thoughtful conversation with someone they respect. It raises their level of respect for you. I've experienced that with my journey, and it's an incredible thing to feel. Mistake #3: We covered the same topics they share on every other podcast, we failed to draw anything unique and compelling out of them. Some podcasters ask roughly the same questions every time, and in the right setting that can work. But many big name guests have been on a bunch of podcasts and have shared on their signature topic many, many times. It's critical to draw something out of them that they haven't shared before. You can do this with well-researched questions, like Tim Ferris. You can do this by going down rabbit trails, chasing whatever sticks out to you in the moment. Christopher Lochhead Follow Your Different is a good example of this style. You can also do this by listening carefully for the most compelling, interesting,

Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it's no surprise why so many business experts are all for narrowing our scopes.    The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we're more than a little hesitant.    What is it that's stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody?   In this episode, producer of the show and host of the MicroFamous podcast, Matt Johnson shares why most solopreneurs are reluctant to niche down, and why we need to do it anyway!    3 Things You'll Learn in This Episode   Why not niching down does our audience a disservice How much value can we actually offer if we're constantly trying to be everything to everyone?    How to get over the fear of there not being ‘enough' people to serve Is it really feasible to build a business so niche that only a very select group of people would buy in?   How to pinpoint a profitable niche It's one thing to serve a very specific audience. How can we be sure that audience has the means to buy what we're selling?   Guest Bio-    Matt Johnson is the founder of done-for-you podcasting agency, Pursuing Results and host of the MicroFamous podcast. Also the author of the book of the same name, Matt is passionate about the benefits of niching down and becoming famously influential to a small group of people.    To find out more, go to: https://pursuingresults.com/ https://getmicrofamous.com/

Everyone claims to want to be successful in a holistic sense of the word, but how many of us are actually doing what it takes to turn that dream into a reality? The truth is, not a whole lot of us!  When it comes to taking action, the majority of agents prefer to play it safe, and more often than not, ‘playing it safe' means taking the same path as everyone else.  The problem is, most agents won't achieve their goals of success in business and in life, so following in their footsteps is only going to hold us back.  In this episode, I'm joined by my friends and co-hosts of the Real Estate Uncensored podcast, Matt Johnson and Greg McDaniel. Join us as we do a deep dive on what it really takes to be successful in multiple areas of our lives.  You'll also learn;  1 calculation every ambitious agent should be doing  Why doing admin ourselves does more damage to our business than we realize The importance of having a finite plan for the lives we want Guest Bio-  Matt Johnson is the co-host of the Real Estate Uncensored podcast, host of the MicroFamous podcast and author of the book of the same name. Founder and CEO of done-for-you podcasting agency, Pursuing Results, Matt is passionate about helping business owners and thought leaders become famously influential to their ideal clients - because millions of followers should never be a prerequisite for success.   To find out more, go to: https://www.linkedin.com/in/microfamous (https://www.linkedin.com/in/microfamous) https://getmicrofamous.com/ (https://getmicrofamous.com/)  Known by his followers as the ‘Junior Grandmaster', Greg McDaniel is the co-host of Real Estate Uncensored and its spinoff show, Real Estate Uncensored Marketing Roundtable. An industry veteran with more than 2 decades of experience in the business, Greg is an advocate for eXp and the opportunities it affords agents, and he and his team are actively recruiting agents looking to take their business to the next level.  To learn more, go to: https://www.linkedin.com/in/gregmcdaniel/ (https://www.linkedin.com/in/gregmcdaniel/) Or shoot him a text on 925 915 1978 Listen to Real Estate Uncensored on: https://www.facebook.com/realestateuncensored/ (https://www.facebook.com/realestateuncensored/) https://podcasts.apple.com/us/podcast/real-estate-uncensored-real-estate-sales-marketing/id1010493715 (https://podcasts.apple.com/us/podcast/real-estate-uncensored-real-estate-sales-marketing/id1010493715) If you want to continue the conversation, here's what you can do to get started today: 1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r) Learn real world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry. 2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q) Network with growth oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you. 3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN) Impact driven coaching, training and implementation support to help you scale your business while working less hours. No risk. 100% results guaranteed! 4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7) Scale your business, expand your wealth and build massive residual income by partnering with REBS and eXp Realty. Connect with us on Social Media https://web.facebook.com/RealEstateBSchool/ https://www.instagram.com/realestate.b.school/ https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7g https://www.linkedin.com/company/real-estate-b-school/ https://twitter.com/RealEstateBSch1

So I've been thinking a lot about the biggest challenge for us in the coaching/consulting space. I'm curious if you'd agree, but here's how I'd describe it: If we don't want to follow the Gary Vee model and chase free attention on social media, what's the best alternative medium to put our content in front of people who don't know us? There's no easy answer, but when I look at the landscape of content marketing, a few things are high on the list Podcasts (both as host and as guest) YouTube Substack (Of course, platforms like Pinterest or Twitter might be better if you have the right niche audience.) Since I already have podcasting pretty much on autopilot, I'm experimenting with YouTube and Substack. Here's how I'm thinking it's going to work. I'm launching an official MicroFamous YouTube channel, where I'll cover shorter topics related to turning your expertise into a lifestyle business without spending all day on social media I'm launching an additional podcast featuring conversations around life-changing books. Podcast episodes will mostly have guests, a mix of emerging thought leaders and some names you'll know I'll follow up those podcast episodes with shorter “piggyback” videos on YouTube where I pull out my takeaways. I'll sprinkle in 1-2 clips from the original podcast episode to highlight the podcast. ALL my content gets published on Substack, from stand-alone articles to podcast episode summaries. That allows me to publish several times a week to Substack for people who want to hear from me more, without hitting people in my list who didn't sign up for that frequency. You can see the Substack blog in its current form here:https://microfamous.substack.com/ ( https://microfamous.substack.com/) I'm liking what I see so far from Substack on it's customization options and how clean and readable the posts are when put into email form. Now let's turn to YouTube... Why YouTube? Well, first, YouTube was part of my original success with Real Estate Uncensored. We got great traction from YouTube between 2015 to around 2018 when we shifted the live show over to Facebook for good.  We put about 4000 emails into our list for free based off of people finding our search-optimized videos and clicking over to a simple lead magnet page.  Now, whether I can reproduce that level of success in today's environment, and use YouTube to build the podcast audience for MicroFamous as well, remains to be seen. But the discoverability and optimization tools available on YouTube are just too good not to explore. And being there allows me to keep experimenting with building a cross-platform “show” - where certain forms of content go to YouTube and other forms of content go to the audio podcast. That might be the near-term future of podcasting, at least until Apple and Spotify get their act together and catch up to YouTube in their analytics and insights. Now this is just my answer to a set of questions I've been asking myself, and they might be helpful to you too. So here are the key questions: If my business grew from the systems I already have in place, what sort of content would I produce just for the fun and enjoyment of it? What are the platforms where I could put my content in front of new people in an authentic and sustainable way? What platforms allow me to pay to promote my content, so I'm not forced to rely on social media to drive traffic or reach new people? What platforms allow me to create content that stands the test of time? Content that becomes an asset that will still be relevant, discoverable and searchable years after it's created? Those are the questions that social media companies and even more marketers don't want you to ask. Because it strips away the hype of social media platforms and drives home the point that mostly social media has become sales.  If you...

I enjoyed the authenticity and truth in my conversation today with Matt Johnson.  It seems these days we are always talking about "being vulnerable" or "being authentic." I feel, however, that when people talk about it with regards to social media, it is with the intention of being seen. Don't worry I'm occasionally guilty of it too - guilty of wanting the likes and getting caught up in the game sometimes! One of the reasons I respect Matt so much is that he openly talks about it and the concept of being MicroFamous. He says you don't need to have a huge social media following. Nor do you need to be constantly posting. LINKS & RESOURCESBuzzsprout is the easiest platform for all the major apps... iTunes, Spotify, etc... It's FREE, but if you upgrade to a paid plans later, we'll both get a $20 Amazon gift card! That's a sweet win-win if you ask me! Use this link: https://cutt.ly/ScbUtFWWizard Teams (Virtual Teams For YOU Managed by US) | https://cutt.ly/xmVsYTe My Review of Pixar's "SOUL" Movie | https://cutt.ly/OmVsUNe Wizard Websites - Learn to Build a Website w/ Virtual Assistants | https://bit.ly/3lCw2kUSHROOM BEACH Clothing | Use Promo Code "SoulSam" for 15% off with this link: https://shroombeach.com/?ref=SoulSam  MagicMind | https://cutt.ly/VRADrOH  use code "SoulSam20" for 20% off!Defiant Mushroom Coffee (Use "Sam15" for 15% OFF!) | https://defiantcoffee.co/ Permission to Podcast (Simply Show Up & Record): https://bit.ly/2N2NUoI FREE Guide on How to Uncover Your Gifts & Share them with the World | https://buff.ly/3gmml7t Spiritual Blogs & More | https://buff.ly/2Sq6Gtl Start Your Dream Business | https://buff.ly/2xpy2ITFreeup | https://cutt.ly/txFc7eV Go here if you need to hire reliable VA's. (you'll also get a $25 coupon PS. It's free to sign up!)SwagStore by SwagWorx | https://cutt.ly/bbeEK0Q Connect w/ Matt: IG: https://cutt.ly/KTHIgoV Website: https://getmicrofamous.com/ LinkedIn: https://cutt.ly/ITHIjWc Prayer Prompts: https://cutt.ly/JTHIlFC Book Matt Referenced: https://cutt.ly/jTHIxGg LET'S BE SOCIALJoin the journey — come hangout on social mediaInstagram | https://www.instagram.com/samkabert/ Join the Soul Seekr Facebook Group | https://buff.ly/2yi8ldA Twitter | https://twitter.com/soul_seekr_ LinkedIn | https://www.linkedin.com/in/kabert/  YouTube | https://buff.ly/3e4kXUO  ASK me ANYTHING: Email is Sam@CloneYourselfU.com and you can book a FREE business strategy call with me by going to Calendly.com/CLONE.THANK YOU!SamSupport the show (http://soulseekrz.com/medicine)

I enjoyed the authenticity and truth in my conversation today with Matt Johnson.  It seems these days we are always talking about "being vulnerable" or "being authentic." I feel, however, that when people talk about it with regards to social media, it is with the intention of being seen. Don't worry I'm occasionally guilty of it too - guilty of wanting the likes and getting caught up in the game sometimes! One of the reasons I respect Matt so much is that he openly talks about it and the concept of being MicroFamous. He says you don't need to have a huge social media following. Nor do you need to be constantly posting. To hear the full podcast, head on over to Spotify, iTunes or any other pod player to listen to the full podcast!LINKS & RESOURCESWant to Start Your Own Podcast? I've used Buzzsprout to produce all of my podcasts and love it! Buzzsprout is the easiest platform to get your podcast onto all the major apps... iTunes, Spotify, Stitcher, etc... It's FREE to sign up, but if you decide to upgrade to one of the paid plans later, you and I will both get a $20 Amazon gift card! That's a pretty sweet win-win deal if you ask me! Just use this link for either a free or paid plan: https://cutt.ly/ScbUtFWWizard Teams (Virtual Teams For YOU Managed by US) | https://cutt.ly/xmVsYTe Check out Sam's Mastermind | https://cutt.ly/3THJykk  Sam's Time Audit Worksheet | https://cutt.ly/CTHJh9aDefiant Mushroom Coffee (Use "Sam15" for 15% OFF!) | https://defiantcoffee.co/  Permission to Podcast: Simply Show Up & Record |  https://bit.ly/30vvUeL   Learn How to Build a Course | https://buff.ly/3dZQSWB    Free “How to Get Clarity & Build Your Business Road Map in Under 2 Hours” guide | https://buff.ly/2xpy2IT   ROI Calculator | https://buff.ly/2LHx1za  Use this quick tool to see how much you'll save by hiring a VAFREE Guide | https://buff.ly/3eb78Er  I offer a few suggestions on easy tasks to outsource and a canned template to instruct your VA how to do the taskFREE Worksheets | http://cloneyourselfu.com/roi These will help you to uncover objective tasks to outsource to VA'sFREE Job Description & KPI Templates | http://cloneyourselfu.com/job   Freeup | https://buff.ly/2YotRYY Go here if you need to hire reliable VA's. (you'll also get a $25 coupon PS. It's free to sign up!)Connect w/ Matt:IG: https://cutt.ly/cTvjesm Website: https://getmicrofamous.com/ LinkedIn: https://www.linkedin.com/in/microfamous/ Prayer Prompts: https://cutt.ly/rTvh7Hg Book Matt Referenced: https://cutt.ly/mTvjtcH ASK me ANYTHING: Email is Sam@CloneYourselfU.com and you can book a FREE Strategy call with me by going to Calendly.com/CLONE.THANK YOU!Sam

With Apple releasinghttps://podcasters.apple.com/878-subscriptions ( paid and freemium podcast subscriptions), there's a lot of talk in the podcast world about this new option for monetizing podcasts. So this is a perfect opportunity to cover an idea I've talked about behind the scenes but isn't in the MicroFamous book (at least, not this current version). There's a big difference between a product that helps you build demand for you, versus a product that harvests demand that already exists. Let's give a couple examples. Dan Kennedy tells a story of him taking his personal swipe file and offering it to his email list and making a quick 6 figures, then offering it out through affiliates and making another quick 6 figures. What gets left out of that story is all the years he spent investing in that email list.  Sending out high-value content. Making promises and then keeping them. Building trust over time. Then he can release a product that capitalizes on the demand and trust that already exists. If no one knew who Dan Kennedy was, no one cares about his swipe file and he doesn't make multiple 6 figures off that product. Let's look at another example, the rise ofhttps://substack.com/ ( Substack) and alternative journalism. Take someone likehttps://greenwald.substack.com/ ( Glenn Greenwald), now an independent journalist, but in the past someone who contributed to big name outlets like the Guardian and the Washington Post, where he won a Pulitzer Prize, then went out to found the Intercept. Now he publishes on Substack, a platform for paid newsletters. Estimates are that he has 20k-40k subscribers each paying at least $5 a month, which puts his yearly earnings around 2 million.  With podcasting opening up the option for paid subscriptions, we're going to see some similar success stories in that space. Here's my opinion: Paid subscriptions capitalize on existing demand. They don't carry the heavy lifting of creating new demand. So should an expert - like a coach, consultant or business book author - jump into the world of paid subscriptions? It depends on whether you have an existing audience or not. What we forget about folks like Glenn Greenwald is that they spent years writing for big name publications, going on TV, writing books or speaking.  They spent years, maybe even decades building their influence, creating trust, gaining notoriety, attracting attention, getting their content in front of thousands, maybe even millions. So unless you have already done that, remember that the economics of paid subscriptions may not be in your favor. In my point of view, paid subscriptions are like harvesting a crop you've been growing all season. But it doesn't plant new seeds. So the success stories we're about to hear in paid subscriptions will probably be those who already had an audience. They are “harvesting” from the crop of fame, influence and demand they built over years. Demand is how much of YOU people want.  When there's more demand for you than supply, you can harvest that demand in different ways. You can launch a book or an online membership. You can raise your speaking fees or your coaching fees. You can launch certifications or group coaching where your involvement is minimal Why? Because there's more demand for you than supply. What if you don't have that level of demand yet? What if you're still in the phase of attracting an audience and becoming MicroFamous in your space? Then my advice is that you're just in a different season. It's your time to plant, not harvest. And this is important because a detour into paid subscriptions has consequences. When you release a harvesting type product without a high level of demand, you'll put a ton of effort into something that only a small portion of your audience signs up for. Which means you aren't...

Yes, I listened to all 3 hours of this episode so you don't have to. However, there are so many fantastic nuggets, I still highly recommend it to any podcaster. We align on virtually everything, from his simple approach to gear, to handling guests and prepping for episodes. But like you, I was most curious on how Tim's brilliance had been applied to growing his show.  In some areas I was surprised, and I'll give you my overall conclusions at the end, but for now let's dig into the nitty gritty.  Here are the Tim Ferris Top Tactics for Podcast Growth…. Podcast interviews  Meaning you being a guest on other podcasts, which is foundational to the MicroFamous system. Tim's best advice here was to be explicit in sending people to your podcast. “If you don't, there's not an automatically high conversion rate.” It's easy to forget that, and end up plugging a book or a lead magnet. And there's nothing wrong with that.  But if your goal is to grow your podcast by giving interviews on other podcasts, don't send people to 5 other things. Send them to your podcast and make it clear that's the best way to connect with you.  Now, if you're really good at getting people off podcasts and into your email list, keep doing that.  Over the long haul, I believe an email subscriber is worth more than a podcast subscriber, because an email subscriber will get your podcast episode via email and have plenty of chances to subscribe to your podcast. So I think there are 2 lessons here. First is not to forget to send people to your podcast in the quest to give them a bunch of options to connect with you.  Second is to sprinkle in mentions of your podcast naturally into any conversations you have on other podcasts. So people know about your podcast even before you get to the end where you can give a call-to-action.  Email & Newsletters  This one surprised me a little, but as Tim put it, “They're only one link click away from the action you want them to take.”  So email is still incredibly powerful and if you have a podcast, make sure to incorporate your podcast into your email strategy. Tim obviously came into podcasting with a large and engaged email list he'd built up for years, which is a great advantage. But all of us have an email list of some kind, and it still remains one of the best ways to promote our podcast, so don't neglect it. Yes that means sending new episodes to your list, but it can also mean tactics like: - adding your podcast episodes into your initial follow up sequences - recording certain podcast episodes specifically for your email list or email follow up system - creating special short-run podcast series which can then be offered to your email list on top of your normal level of communication with your list.  Andre Chaperon and Digital Marketer are both good at this, where they offer a certain email series with a specific goal. Each email is numbered and has a set limit so people know exactly what to expect, and it's delivered on top of normal communication with their list. Now I'll interject that with all the inbox filtering going on, the more authentic and personal your emails are, the better. Dean Jackson and Andre Chaperon are my personal email heroes, and inside our agency we've nudged our clients in the direction of super personal, less branded emails.  Big Name Guests  Tim has a big caveat here, and I'll paraphrase: A no-name guest with good content will beat a mediocre celebrity guest every time. Which I completely agree with. We booked Grant Cardone on a client's podcast a couple years back. It was so bad the client called me afterward and said, “I don't even know if I can release that episode.” And it did nothing for his podcast in terms of podcast downloads. So as Tim pointed out, chasing big name guests can be

#075 -  How can you live the good life as an introvert? My guest on this week's podcast episode, Matt Johnson, is doing it and he will tell you how you can too! Matt has designed his life to create his own preferred work schedule and he sets boundaries to keep it just as he wants. He knows his strengths and focuses his energy on them. Meet Matt JohnsonMatt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches,  consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast.  He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia. Connect with MattAre you interested in creating your own podcast? You can reach Matt at matt@pursuingresults.com. Also check out his web page at pursuingresults.com. Join The UnSalesperson CommunityWould you like to connect with fellow unsalesy Realtors and introverts in real estate and learn how they are doing it and share ideas? I have created the Unlike the mass market advice, here's your unique opportunity to learn from like minded people. Bounce ideas off of them and me. Some of the guests who have been on my podcast are in this community. I have a Founders price on the community - it is almost 50% off until the end of October, so now is a great time to check it out! Click here for more info. Support the show (https://www.patreon.com/unsalesperson)

If you're shy, a bit weird or don't feel comfortable in social settings then I have news for you. You're not broken. This week my guest is Matt Johnson, author of MicroFamous - Become Famously Influential to the Right People. We're talking about how so many of the personality traits you see as disadvantages or barriers can be overcome or even turned into your secret weapon.   So let's get your MicroFamous journey started. About Matt Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.  Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia. Matt's website : https://pursuingresults.com/ (https://pursuingresults.com/) ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. http://www.amplifyme.agency/roadmap (www.amplifyme.agency/roadmap) ---- https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1 (Subscribe to my Youtube!! ) Follow on Instagram and Twitter http://instagram.com/bobgentle (@bobgentle) Join the Amplify Insiders Facebook Community : http://www.amplifyme.agency/insiders (www.amplifyme.agency/insiders) Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Knowing how to keep laser-focused is a superpower not just for business coaches but for any entrepreneur who wants to cut through the noise. On this episode of the All-In Podcast, Daniel discusses the power of clarity with Matt Johnson, author and founder of the MicroFamous FastTrack. He has built his successful coaching consultancy, Pursuing Results, around providing thought leaders the tools they need to achieve the profile they want. Matt shares the foundational framework he has developed, including a marketing system on which to build dreams once they're clearly defined. He teaches clients how to set themselves apart by optimizing every aspect of their podcast presence – from booking guests to cultivating clients to leveraging social media, blogging and networking opportunities. It all starts with making the hard choices necessary to produce a compelling business proposition. Getting clear about clarity was itself an “aha” moment for Matt, who went All-In and found a business model to go the distance only after he finally shed distractions, side businesses and partnerships that weren't 100 percent in his own best interest. Now? Matt has time not only to build a thriving coaching practice but also deliver impact, promote important ideas and pursue his passion for making music. If you're interested in producing (or appearing on) an effective podcast that delivers at every level, then this is the All-In episode for you. You can learn more about the 80/20 principle that Matt mentions in author Richard Koch's book, "The 80/20 Principle: The Secret to Achieving More with Less". Matt's book, “MicroFamous: Become Famously Influential to the Right People,” can be purchased here. Or find out about his unique Trello networking strategy.

Real estate professionals have used technology to boost their businesses for years, so we shouldn't be surprised that tech companies are eager to start making their mark on the real estate industry.    That being said, many of us are still questioning how we'll compete with big business. How much of an upper hand do iBuyers have over traditional agents and investors? Do we hold any kind of advantage, or are we in danger of losing out?   In this episode, I'm joined by the co-hosts of the Real Estate Uncensored podcast, Matt Johnson, Greg McDaniel, and Gene Volpe. Together, we dive deep into how agents and investors can keep winning in the face of competition from big tech.  "Do the things in marketing that only you, as an agent and a human being, can do. Big tech will always beat you on SEO, but they won't beat you on YouTube videos." -Matt Johnson   Three Things You'll Learn In This Episode   How to capitalize on iBuyers' weaknesses iBuyers may have a ton of capital behind them, but they do have a weak spot. What is it, and how can we use it to our advantage?    Why we need to rethink big tech competition Tech companies may be a source of competition, but is that always a bad thing?    The 1 market guaranteed to prefer traditional agents iBuyers may offer convenience, but they lack a human touch. Which market segment is most likely to miss this touch and continue working with human beings for the foreseeable future?   Guest Bio:   Matt Johnson is an entrepreneur, podcaster, and author. Host of the MicroFamous podcast and co-host of Real Estate Uncensored, he is also the owner of Pursuing Results, a podcast launch, and production company. Matt is the author of MicroFamous: Become Famously Influential to the Right People.    To find out more, go to: https://getmicrofamous.com/   Greg McDaniel is a real estate agent with eXp and the co-host of the Real Estate Uncensored podcast. Known as the ‘Junior Grandmaster', real estate runs in Greg's DNA, and he's on a mission to help agents create the business of their dreams through his podcast and eXp team.    To connect with Greg, call or text him on: 925 915 1978   Gene Volpe is the Digital Architect at GVI Media, LLC. A highly skilled marketer, Gene is passionate about servicing the marketing needs of business owners in multiple industries, including real estate.    To connect with Gene, go to: https://www.facebook.com/genevolpemedia/    And to listen to the Real Estate Uncensored podcast, go to: https://podcasts.apple.com/us/podcast/real-estate-uncensored-real-estate-sales-marketing/id1010493715 https://www.youtube.com/channel/UC0H2WkhUrZeUXxa2FxG8IyQ  https://www.facebook.com/realestateuncensored/

One of the biggest commonalities across all leaders is, they're put in positions where they need to speak. On paper, that sounds easy enough, but as anyone who has taken to the stage will know, it's often easier said than done. Aside from doing it repeatedly, is there anything we can do to alleviate stage fright? Will we ever totally escape the feeling of being uncomfortable speaking to an audience?   In this episode, I'm once again joined by Matt Johnson as we share our hacks for getting more comfortable at speaking engagements. Three Things You'll Learn In This Episode - The importance of authenticity Is it ever a good idea to channel someone else's persona, even if we're doing it to feel more comfortable? - How to prepare for a speaking engagement ahead of time Should we stick with our everyday routines before an engagement, or should we be switching it up? - The rookie error speakers need to avoid   Could we be unwittingly putting ourselves at a disadvantage before we've even started our presentation? Guest Bio- Matt Johnson is an entrepreneur, podcaster, and author. Host of the MicroFamous podcast and co-host of Real Estate Uncensored, he is also the owner of Pursuing Results, a podcast launch, and production company. Matt is the author of MicroFamous: Become Famously Influential to the Right People. To find out more, go to: https://getmicrofamous.com

Thanks to technology, there's never been more content, information or tools to run our businesses. The problem is: an abundance of content creates overwhelm, and often inaction. How do we parse through ALL the content, and actually figure out what works for us? Why is it more important than ever to run your business on the fundamentals of Culture, Leads, Accountability, Systems and Strategies? In today's episode, our special guest co-host, producer and CEO of Pursuing Results, and author of MicroFamous, Matt Johnson joins us. We celebrate 5 years of the podcast, and talk about how to sustain your success in a world that seems to be moving at light-speed. Things You'll Learn In This Episode How to apply the Scientific Method to your own businessHow can you take action when there's too much content to keep up with? CLASS, the formula for a successful businessHow can we build a recession-proof business in a rapidly-changing, noisy world? Celebrating 5 years of the podcastWhat lessons have we learned from 5 years of The Team Building podcast and ERS? Why culture and systems are the foundation of our successTechnology allows us to pivot faster than we've ever been able to pivot before, but what are the fundamentals we can never pivot away from?

Have you heard the term “MicroFamous”?    It's a strange new way of becoming “famous” in your market. It's “strange” because it defies logic. But becoming “MicroFamous” could impact your business in a very big way.    Matt Johnson, the author of MicroFamous, is the guest on this episode of the Project Ignite Podcast.    Matt dives deep into the meaning of MicroFamous, and… what it takes to get there.     Tune in, enjoy, and apply this strategy to help grow your business today.

On the show today is Matt Johnson. Matt is the author of MicroFamous and founder of Pursuing Results, a podcasting agency.I wanted to bring him on because Matt is all about building expertise and authority in order to build an audience that you can monetize. He's started multiple successful podcasts and has a unique view about what it takes to build a business on the audience you've built.You'll hear about how to do marketing as an introvert, staying true to who you are, and how to be influential without a huge audience.More on Matt: Matt on Twitter MicroFamous pursuingresults.com Mentions: Play Bigger Amanda Bond Andre Chaperon  Dean Jackson Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you're okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won't be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

Audience growth - whether in the context of social media followers, email list, podcast listeners, or YouTube subscribers - whatever the case may be, it's easy to believe that more is always better. Today's guest is Matt Johnson, author of MicroFamous: Become Famously Influential to the Right People. Also, Matt is the founder of a podcast PR agency, Pursuing Results, and host of the MicroFamous podcast. He talks about how to be micro-famous with the right people and learn to grow as an influencer within a given niche.   Some of the highlights of the show include: MicroFamous: Be famously influential, but not to everyone, just the right people Focused Approach: Reorient strategy to grow smaller but better following Benefits: Expect to drive better results by attracting just the right people What People Want: To working with the #1 name that solve their problems Who's the right person? Until you know, you don't know what content to create Audiences want clarity and focus; put content into the world without shouting Wave of the Future: Know who to talk to, identify correct niche to focus on Who are the right people? The most valuable, open-minded, and influential First or Only: Uncover clear, compelling idea that appeals to a given audience Three Stages of Influence: Get seen, get noticed, and get known Practice What You Preach: Share what you do, be featured, build name for self   Links: MicroFamous Pursuing Results MicroFamous Podcast Gary Vaynerchuk Ryan Deiss at Traffic & Conversion Tim Ferriss Marc Benioff of Salesforce Tony Robbins Ben Sailer on LinkedIn CoSchedule   Quotes from Matt Johnson: “When I go to an industry conference, it's full of my ideal people. I absolutely want everybody there to know who I am. That's really what it means to be MicroFamous.” “If you're not number one, you're facing an uphill battle.” “You want to be famously influential, but not to everyone, just to the exact right people.” “The thing that generated sales was delivering the exact right content that the right people cared deeply about and it resonated with them.”

Today's Guest: Matt JohnsonMatt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audience around the US, Canada, and Australia.On this episode:Amber is joined by marketing professional and author Matt Johnson for a conversation on targeted audience, work life harmony, and having real clarity of your life goals.Tweetable Quotes:"The idea that you have to be everything to everyone is not sustainable." -Amber Fuhriman"In the podcast space, I learned that not everyone wants to be Gary V. where they're taking 1500 selfies daily, but when they're at a conference they want the room to know who they are ." -Matt Johnson"A following is important, but what is the value of a large following that never engages with you?" -Amber Fuhriman"If you leave your audience on social media, you're basically creating another job for yourself as an unpaid sales rep." -Matt JohnsonMatt Johnson:https://www.getmicrofamous.comIf you are interested in connecting with Amber, send an email to amber@amberfuhriman.com.Connect with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group: http://bit.ly/2MuWn53Schedule a connection call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05 See acast.com/privacy for privacy and opt-out information.

In this episode, Matt Johnson, the founder and CEO of Pursuing Results, a Done-for-You podcasting agency for business coaches, consultants and thought leaders joins us to share his insights on how can introverts channel their energies into marketing effectively and not get drained by being on social media all day. He talks about: --> How you can cut through all the noise without being bombastic, personality-driven or showing up louder and more frequently than your competitors --> His micro famous system and framework --> What influence building means in terms of content creation and distribution --> The process that goes into niche building --> Why you should review your values once in a while, and a lot more...

In 2012, Tao Lin's literature website, Muumuu House published a short story called “Adrien Brody.” Written by the pseudonymous Marie Calloway, it recounted a tryst between a 21-year-old woman and a much older writer (with a girlfriend) in the Brooklyn leftist/literary scene. As people began to speculate about the real identity behind the titular character, a fiery debate started: Was this art, or was this an over-glorified Tumblr entry? Even critics who sided with Calloway, who enjoyed her writing, didn't evaluate the story for what it was: a piece of short fiction.If you Google “Marie Calloway + Adrien Brody,” it's easier to find critiques of the piece than the story itself. To this day, it seems as though Marie's writing is fated to be overshadowed by the conversation around it.On today's episode we finally give “Adrien Brody” the credit it's long deserved. Not as a political statement, not as a feminist act, not as an attempt at micro-fame, but as a work of confessional art that poignantly captured what it meant to sexually awaken in the early 2010s.(We love you, Marie.)Stories and articles referenced:Adrien Brody by Marie Calloway The New Bad Kids of Fiction by Stephen MarcheMicrofamed by Hamilton Nolan The Oversharers Win by Hamilton NolanThe Personal-Essay Boom is Over by Jia TolentinoInefficient Intimacy by Rob HorningMarie Calloway on Her New Novel and Being Called Jailbait by Lisa CarverTheme: Precocious Young Miss Calloway by Momus

We all think we have big dreams, but more often than not, we're thinking a lot smaller than we realize.    How can we get into the habit of thinking bigger, and how big is big enough? Can we really achieve anything we set our minds to, or should we be setting more realistic goals for ourselves?    In this episode, mindset strategist, coach and host of The Thinking Big Podcast, Sean Osborn shares how to quit limiting ourselves and create the lives of our dreams.  Three Things You'll Learn in This Episode    Why our thoughts matter more than we realize Our thoughts ultimately become things, so why waste time and energy and put our dreams on the line by thinking small?    How to stop self-limiting beliefs in their tracks Our belief systems are shaped when we're kids, so sometimes we don't even know we're thinking too small. How can we work to change our beliefs when we don't know where they come from?    How to keep thinking bigger How can we get into the habit of consistently pushing for more when we've already started taking steps towards our goals?   Guest Bio   Sean Osborn is a mindset strategist, coach and the host of The Thinking Big Podcast. The developer of The Thinking BIG Model, Sean is passionate about helping others remove their self-limiting beliefs and maximize their potential, so they can achieve their wildest dreams.    To find out more, go to: https://thinkingbig.info/ https://thinkingbig.info/the-podcast/    Connect with your hosts: Genevolpe.com Microfamous.com And call Greg on 925 915 1978. To find out more about Greg's work with Klevrleads, go to Klevrleads.com

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches,  consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamouspodcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.If you want to learn more from the guys visit www.businessbyreferral.co

We all have the same number of hours in a day, but how we choose to spend that time makes all the difference, and that's what makes leverage so important.   Are we making the most of every moment, or could we be delegating some of our tasks? How do we even know which activities are worth the time splurge, and which are draining our batteries?   In this episode, owner of Your Realty Leverage, Inc, Brindley Tucker returns to the show to do a deep live on delegation.    Three Things You'll Learn in This Episode    What needs to be leveraged Which of our tasks require our attention, specifically? Could any of the things we're doing on a regular basis be handled just as efficiently by someone else?   How to calculate what our time is worth Is there a surefire way to work out our current hourly rate?   How our egos stop us from maximizing our time Could we be standing in our own way and stopping ourselves from handing off the tasks we don't need to do?   Guest Bio   Brindley Tucker is the owner of Your Realty Leverage, Inc. Passionate about helping develop leaders by leveraging the service of others, Brindley and her team recruit, train and coach assistants, operations managers, transaction coordinators and real estate agents, all to help their clients delegate all the tasks that aren't making them money.   To find out more, go to: Meetwithbrindley.com https://www.facebook.com/brindley.tucker  https://yourrealtyleverage.com/about-us/ https://www.linkedin.com/in/brindleytucker/    Books mentioned in this episode: https://www.amazon.com/80-20-Sales-Marketing-Definitive-ebook/dp/B00CGNRVHE    Connect with your hosts: Microfamous.com Genevolpe.com And call Greg on 925 915 1978

Are you considering launching a podcast to help grow your business? Today, I'm sharing 7-Point Checklist for an Ideal Podcast. This concept comes from Matt Johnson's book, "Microfamous." In this episode, you'll learn: 1) The #1 Idea Your Podcast Needs to Communicate, 2) What Your Podcast Should Produce, and 3) The Ultimate Goal of an Ideal Podcast.

The best and most effective copywriting is good because it’s authentic, genuine and extremely one-to-one personal and effortlessly generates trust. It’s completely different from what comes from copywriters selling information products online, who rely on cheap tactics like puffery and hype.  There’s a big difference between the psychology of selling products and marketing professional services. Using the wrong techniques and tactics is costing us sales every single day.  Sales pages, emails and follow up campaigns that use puffery might actually be turning off the very people you are most driven to serve.  How do we eliminate puffery from our messaging, and craft an approach to marketing rooted in consultative selling?  In today’s special episode of MicroFamous, I’m joined by CEO of Vyral Marketing and one of the best copywriters I know, Frank Klesitz. He shares what makes his approach to copywriting so unique and effective.  3 Things We Learned from Frank Klesitz The deep psychological place where puffery comes from and how we fight the urge to use it  How to generate authentic urgency without using time-based incentives that have no basis in reality when you’re selling infinite info products  The psychological difference between selling services and products 

Getting pitched on podcasts is the foundation of the MicroFamous system, and the key to becoming famously influential to the right people. Podcast hosts are flooded with pitches every single day, and anything that’s poorly written, researched and executed will be ignored.  By pitching yourself, you’re asking to be featured in a very valuable slot on a podcast. If you add any friction to the pitching process, you hurt your ability to get featured on podcasts that could make a huge impact on your business. What questions do you need to ask yourself before you go out there and get someone to start pitching you? What level of quality are podcasters looking for?  I surveyed some of the best people I know in the business podcast space and asked for their pet peeves when it comes to the pitches they’re getting right now, they didn’t hold back. Here are 9 pet peeves of podcasts hosts, and how to make your pitch an easy yes. 

Sometimes podcasters spend too much energy trying to build a GIANT brand instead of building an amazing tribe of listeners that are the exact right fit for the business they are building around their show.  With this episode I'm bringing in Matt Johnson from the MicroFamous podcast to chat about how we can dial in our messaging and connect our podcast to the right type of listener. Check out episode 174 of Podcasting Business School as Matt and I discuss: What being "MicroFamous" actually means. Strategies to build a business around a smaller niche. Is social media absolutely necessary or can we just market through our podcast? Matt's top podcasting tips and strategies. Connect with Matt: http://pursuingresults.com   Join our next Pod Pals Zoom Party:  www.PodcastingBusiness.School  

You have a podcast, you're in a rhythm, you're consistent, you have a small but established base of listeners, but you want to take it to the next level. Where do you look for podcast growth? There are several broad areas where we can look for growth, starting with the MicroFamous system itself. Are you being featured as a guest on other podcasts in your space? How consistently? Are you pulling out clips of your guest appearances and podcasts for social media? If so, are you paying to boost them to target audiences? (cold and warm) Is your email list growing by other means? If so, could the podcast be incorporated better into your email nurture system especially in the first 7 days after someone joins your list? Industry PR - Are you writing for trade magazines and online publications? Are you giving speaking presentations (in person or virtual), webinars, masterminds or other types of events that make you visible to new people? Co-Marketing - This is where the biggest leverage and biggest opportunities lie, but under very specific circumstances. The ideal co-marketing relationship for a coach/consultant would be a SaaS or product company that has a big list but is bad at creating content and has no in-house thought leader. Straight paid traffic strategy - This is where you go directly to Facebook, Instagram or YouTube and run ads designed to grow your email list. As always, I recommend that you have your MicroFamous system in place before moving on to home run potentials like co-marketing or paid traffic strategies. Your MicroFamous system is where you have complete control, and it's the foundation of your influence. If you have influence in your space, it sets the stage for bigger things. But if you skip the influence building, you'll end up with co-marketing agreements that don't last, and paid traffic that's too expensive to be viable. Many have found that out the hard way and started podcasts to build their influence. Don't make that same mistake. Make sure you're using the MicroFamous system first, then look at taking big swings at big opportunities.

Have you launched a podcast and are struggling to get more downloads and subscribers? Are you frustrated with all of the work you've put into your show and want better results? Today, we're talking about Why Your Podcast Isn't Growing. I'm joined by a special guest, Matt Johnson: a podcast agency owner and author or "Microfamous." In this episode, we learn how ​thought leaders can become famously influential to the right people. You'll learn: 1) The #1 Quality of a Promising Podcast Host, 2) The Results a Strategically Created Podcast Should Yield, and 3) When You Should Use Ads & Sponsorships to Grow Your Podcast.

In this episode, I chat with Matt Johnson about his podcasting expertise and how he became MicroFamous. Matt runs a podcast launch & production agency. Matt is the author of MicroFamous and he is also the host of the podcast MicroFamous. Listen to this episode to hear Matt's journey to becoming MicroFamous and how he is living the life he wants to live because of it! Support this show http://supporter.acast.com/intentionallyinspirational. See acast.com/privacy for privacy and opt-out information.

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. “decide as quickly as possible who the right person is that you want to have in your life especially if you are doing client work. One of the best questions I have asked myself was if a client landed in San Diego, got off a plane and texted me and said hey man I just dropped in let me buy you a drink, come out. Who is the person I would want to get that text from that I would want to say yes to?… The faster you figure out who that right person is the faster you can make all those other decisions that I mentioned. Like what's the one thing I am going to sell to them? How do I become micro in that space to them? You can't make any of those decisions or take any action there until you make that very first decision. Who is that person that I want to serve and impact, person that I want to teach, train and lead? Who is that person that I want to hang out with? Make that decision as quickly as possible and then you can get busy doing the other stuff”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-eXY

Are you introverted or extroverted? Many people believe that being an introvert is a weakness, especially for business growth where interaction is necessary. But Matt Johnson, the author of MicroFamous, begs to disagree. Matt believes that both introverted and extroverted personalities have their own strengths and weaknesses. To grow your business, you must identify where you get your energy and what your strengths are. Listen more about what Matt has to say about growing your business better as he joins Meny Hoffman in this episode.

January Giveaway: MicroFamous by Matt Johnson

January Giveaway: MicroFamous by Matt Johnson

#67: Want to be recognized as a thought-leader in your industry? Matt Johnson, author of Microfamous stops by the show to share many tips on how you can establish yourself as THE go to expert.You don't need to spend all your time on social media, but you do need a strategy, and this episode is going to give you the key components to create a winning strategy!https://getmicrofamous.com/Want to chat 1 on 1 with me? email me! mark@marksavantmedia.com

Podcasts are better with friends. We've got Goodreads for books. We can see our friend's music playlists. Now, we can get recommendations from our friends based on what podcasts they listen to! Ever look at your podcast app wondering what you should add to your playlist? There are so many podcasts out there, you don't have time to try things that aren't for you. It's inevitable that you will come across something that's not for you, but if you have friends with the same taste or in your same business circle, chances are you will find something enjoyable from their list of podcasts.   With GoodPods, not only can you see what your friends are listening to, you can chat with other fans and even the hosts! Tune in to hear about GoodPods and what my favorite podcasts are at the moment.   Mentioned in this episode: https://www.goodpods.com/ (GoodPods) https://podcasts.apple.com/us/podcast/the-angie-lee-show/id1178232410 (The Angie Lee Show) https://shuntagrant.com/business-life-joy/ (The Business Life & Joy Podcast) ‎https://podcasts.apple.com/us/podcast/doing-it-online-doable-online-marketing-podcast-kate/id1527357862 (Doing It Online : The Doable Online Marketing Podcast) https://podcasts.apple.com/us/podcast/microfamous/id1401111217 (MicroFamous) https://systemssavedme.com/podcast (Systems Saved Me)   Other Helpful Links: https://www.mirandamerten.com/power-pack (Free Productivity Power Pack) https://www.mirandamerten.com/ (Website) https://www.instagram.com/mirandamerten (Instagram) (@mirandamerten) For Full Show Notes https://www.mirandamerten.com/47 (https://www.mirandamerten.com/47) Send A Voice Message: https://www.speakpipe.com/CoffeePoweredSystems (https://www.speakpipe.com/CoffeePoweredSystems)

“You don't need to have a big audience; you need to have the right audience.” – Matt Johnson    Connect with Matt Johnson: LinkedIn YouTube Instagram Facebook Podcasts: Real Estate Uncensored, MicroFamous Selected Links & People Mentioned in this Episode Pursuing Results MicroFamous by Matt Johnson Gary Vaynerchuk (Gary Vee) Millionaire Real Estate Agent by Gary Keller John Lee Dumas, Entrepreneurs on Fire Tony Robbins The Power of Full Engagement by Jim Loehr and Tony Schwarz The Systems Mindset by Sam Carpenter Connect with REIN Canada REIN Canada CEO@reincanada.com Facebook Instagram Twitter SHOW NOTES [02:08] Patrick introduces his next TEDM guest: Matt Johnson. [03:12] Matt and Patrick get rolling on their conversation with who he is, what he's up to in business and how he gets to be of contribution. Matt talks about the process behind his thoughtfully designed podcasting PR and production business in support of entrepreneurs to create their strategy, their desired impact and then get their message out with more ease. [08:15] MicroFamous: Matt explains how that concept came to be, in his world of podcasting. [10:12] The release of his book MicroFamous brought Matt the opportunity to reactivate relationships with some of his strategic partners while bridging a connection with his thought leadership clients current and future. It allows him to demonstrate his thorough comprehension of what a thought leader is, what the business model looks like and how to monetize that intellectual property from start to finish. [14:32] Matt reflects on his journey in residential real estate brokering up to the U.S. real estate market crash. Once his seller client base declined, so too did his interest in continuing the business. So, he picked up where he left off in his teenage years to realize the dream of playing and writing music and living the life of a rock and roll musician. When he decided he wanted to shift, he moved his acquired marketing expertise from the music world to a more impactful and sustainable plan to be of service to the business world. [19:02] Enter, the world of podcasting. Matt offers his view of the podcasting space and niching down. Narrow in on what your target audience is there for, and then follow that focus. Start with a cult following, then if it's your aim, grow into the mainstream. [23:48] Patrick talks about his drivers and focus for The Everyday Millionaire podcast, how the concept showed up for him and the people he was interested in talking with so he could share their stories and learnings. [27:21] Matt talks about the importance of sharing stories both from the elite, best of the best and the “proximity mentors.” It's inspiring to hear the stories of the super achievers and it's relatable and motivating to hear from someone just a few steps ahead of where we are to realize: hey, that's achievable, I can do that. [30:50] The unlikely entrepreneur. Matt shares his family background, following in his father's footsteps (but in his own way), overcoming limiting beliefs that could have hindered his path, and self-development rooted in his love of ideas. [34:55] Matt talks about his mentors and how they occur in his life. [37:25] One of Matt's highest values is freedom. He digs in a bit to explain what that means to him, and what it looks like for him. Leadership, lifestyle, and legacy. [40:36] Connecting control to freedom. Patrick and Matt riff a bit more on what that means for entrepreneurs to take command of their time and achieve a more effective outcome for their life. Slow down and get intentional to take longer, more powerful strides in the direction you choose. [44:48] Matt explains his extraverted, introvert and the value he places on choice and systems to refine and enhance his life experience. [48:11] Values identification has played a crucial role in Matt's life and he spends time examining them to ensure they are prioritized and align...

Episode 103 - Matt Johnson - MicroFamous by Patrick Francey

In coaching and consulting, we quickly discover that the biggest hurdles to success are internal. We see the effect that limiting beliefs have on our clients' ability to implement the strategies, tactics and advice that will get them what they want.   Getting better results requires our clients to change what they do and what they believe about what they do. It's very hard to create any meaningful change if they are still clinging to the wrong set of beliefs. Our marketing and the system we use to help them get results need to address those beliefs.  What are the most common limiting beliefs our clients have? How do we get them to buy into the Point of View that will get them results?  In this episode, I'm joined by agency coach, speaker, trainer and founder of Anchor Advisors, Brad Farris. He shares how he deals with client limiting beliefs at different stages of the client relationship. We also discuss the methods Brad has used to become MicroFamous in his space, and the importance of data in our businesses. 

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.http://microfamouspodcast.com/ https://podcasts.apple.com/ph/podcast/microfamous-conversations/id1519631469http://pursuingresults.com https://www.linkedin.com/in/pursuingresults/

Listen to this podcast episode: To convert attention into sales and impact, we must become MicroFamous. Background: Matt talks about the path to sustainable, scalable success starting with becoming MicroFamous - famously influential to the right people. He counters the myth that we need to build a big audience in order to get the business we want and teaches people how to win online with their own MicroFamous strategy, and without being glued to their phones. Quote: "To convert attention into sales and impact, we must become MicroFamous." Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Subscripe to the Show and get Free Bonus Subscribe to our podcast news & get a content strategy guide free: https://follow.prmediareach.com Please share this episode on social media if you found the content helpful. Support the show by submitting a rating or review to itunes or podchaser.com If you would like to get more insights on how to build a better marketing strategy for your 6-9 figure business then visit us at www.prmediareach.com Download a free copy of this business magazine Get your FREE Copy of BBT Magazine: https://ejournal.businessboostertoday.com/BBT-INT-2020-03.pdf (Alternative link: https://bit.ly/3mFYYc0)

My go-to podcast expert is Matt Johnson, the host of the podcast called MicroFamous. Matt is a musician and a marketing, podcast and production agency founder based in San Diego. He has an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence and become MicroFamous. He is a frequent podcast guest and event speaker to audiences around the U.S., Canada and Australia. Matt has recently released an excellent book titled MicroFamous: Here are some of the insights he shared with me: · How the two most essential purposes of podcasting work hand-in-hand to land you affluent clients. · What a robust podcast strategy really means to grow your audience of affluent buyers. · Why getting the attention of affluent clientele is not a problem. · Why podcasting is especially important for reaching the affluent market and converting sales. · What kind of messaging is especially powerful for the affluent market and how anyone can do this regularly. Whether you are a guest or have our own show, podcasts are a great way to reach out to affluent clients. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Get Your FREE copy of Matt's book MicroFamous Connect with Matt Facebook https://www.facebook.com/getmicrofamous Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.Topics we discussed:The keys to running a business in 4 hours per weekHis defining moment that led him to build a superstar teamDecisions that led him to write his book, Micro FamousWhy he wishes someone would have slapped him in the faceThree Secrets to all team building successThe three stages of influenceWhy you should launch a podcast if you are an emerging thought leaderA liberating message truth about build a 7-figure businessSomething about “candy-flipping” entrepreneursBuy MICRO FAMOUS: Become Influential to the right people.Connect with Matt on SocialFacebookInstagramLinkedInLike Today's Show?Rate, Review, & Subscribe on Apple PodcastsPlease consider subscribing, leaving a rating and review.This helps me support more people — just like you — to shift their minds so they can shift their results.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let me know what you loved most about the episode!Also, if you haven't done so already, join our email list so you never miss a show. Subscribe now!

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.In this episode, Mike sits down with Matt to discuss everything you need to know about starting a podcast to grow your business.Market Me is a strategy podcast, audio-on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Matt Johnsonhttps://www.linkedin.com/in/pursuingresults/http://pursuingresults.comhttp://microfamousbook.com/

Raising your profile with potential ideal clients to make sales easier

Raising your profile with potential ideal clients to make sales easier

One of the biggest mistakes most people make when they start a new business is that they try to be everything to everyone.  And in essence they become nothing to no one. What we really know is that we will always be more successful with a smaller specific group of people that respond to our message. Some people want to become "famous", so they use social media to make themselves famous.   The reality: They may be famous in terms of likes and shares, but they are not profitable.  The truth is if you want to be truly successful and profitable, you want to be MicroFamous. In this episode of A New Direction, Matt Johnson takes us through the power of being MicroFamous and what the means for you, your company and your profitability.  Matt explains to us that people are searching for leaders, true influencers that they want to listen to and buy from.  And in his book MicroFamous: Become Famously Influential to the Right People Matt Johnson takes you through the steps of ensuring you have a clear & compelling idea, knowing your specific group of people you influence, and then building your New Media Marketing Machine.  The results of being MicroFamous?  A Win-Win for both your clients and you, which includes high profits for you.  Listen to the show and tell your friends.  This is one of those eye opening shows that will change the way you think and change your business to more profitability. A New Direction is grateful for the financial support from our great sponsors. Please reach out to them, refer them, use them, and say thank you! EPIC Physical Therapy is where I go when I am injured, or just want to feel better for my aches and pains.  But you know who else uses EPIC pt?  Professional Athletes and Athletes of all ages.  They have the cutting edge equipment combined with the superior knowledge to customize a treatment program for you!  When you are ready for EPIC Relief, EPIC Recovery, and EPIC Results head on over to EPIC Physical Therapy - www.EPICpt.com Linda Craft & Team, Realtors, for 35 years Linda has been building relationships with people one person at a time.  And today she and her team are still building real lasting relationships with her clients.  They fully understand that the power of the home you own is the memories you make in your home.  While you may forget the details of the construction of the home, you will never forget all the significant events that made an impact on your life.  It is that dedication to relationships with her clients that continue to keep her at the top of the real estate charts, why her clients refer her and her team, and why they say LCT has "Legendary Customer Service".  Why not check out the Legends of relationship....go to www.LindaCraft.com

A common misconception and limiting belief many coaches have is that selling a high ticket product requires us to have mass appeal and speak to everyone in the market.  But achieving Microfamous status gives the ability to become highly successful while only having to speak to a small slice of the population within our ideal client audience.  Saying the same message to the same market and staying consistent are the fundamentals of a Microfamous strategy, and it can give us more freedom and ease in our businesses even as we continue to grow.  How do we move away from running a commodity business? Why is the idea of traditional success so limiting?

For many experts, where they start out is not where their business eventually evolves to as they go from being known for that one marketing tactic or platform to something different. Breaking out of a specific niche is progression, not a full pivot, driven by wanting to focus on an overarching strategy, not just one tactic. What drives this switch, and how does it actually benefit the client? What are the online business trends emerging from the coronavirus?

In an influencer/thought-leadership business, the health of the operation is determined by us having a predictable, sustainable and sellable way to bring the right people into our email list. If our email list is flat, our whole business is flat. A system that allows us to reliably grow our email list is critical, and Facebook advertising is a vehicle for getting opt-ins, sales and building our list.   What are some of the tactics we can put in place quickly that can get us results? Why do we need to have a solid funnel before investing in ads?

About Matt Johnson: Right now, there is a group of people running the business of their dreams. Building an audience, working with clients they love, and serving them profitably. They are thought leaders in their field. Are they famous? Depends on who you ask. They aren't signing autographs at the grocery store.They aren't taking selfies every five minutes.They aren't trying to be everywhere on social media. Yet when they show up at industry events and conferences, they are recognized and sought after. What's their secret? They have become famously influential to the right people. And so can you. My mission through the MicroFamous podcast, upcoming book and our podcast agency is to launch new thought leaders into the world. MicroFamous gives you a new strategy to attract an audience, build influence and create ideal clients - systematically. So you can teach, train and lead people without being locked into a business you hate. ~ You can find Matt Johnson on...Website: http://pursuingresults.com/Facebook: https://web.facebook.com/pursuingresultsllc/LinkedIn: https://www.linkedin.com/in/microfamous/MicroFamous: https://www.everlinks.io/matt-johnson/free-resourcesGet Matt's Book! https://www.amazon.com/MicroFamous-Become-Famously-Influential-People-ebook/dp/B084ZGWVHJ ======================================================================= If you enjoyed the episode, if it helped you in any way, or if you had ONE aha moment, please let me know, hit the subscribe button and leave me a review and a comment. You will make my day :) Or if you think i can improve anything, also, leave me a review and a comment, you will help me do better things and bring you what you need in the future. If you would like to connect with me & become friends :) Check me out at: https://www.facebook.com/reem.kharbat Instagram: https://instagram.com/reem.kharbatLinkedin: https://linkedin.com/reem-kharbat Or visit my website: https://www.reemkharbat.com/home Do you want to launch your own podcast, then you have to check the Podcast Profit Lab Program; it's life changing! http://bit.ly/3bsS3xa 

“They think that they need to be on social media all the time. And they need to jump on TikTok and that they're looking at all these success stories of ways to reach hundreds of thousands of people. And to me, it's just the wrong way to go about it. The idea that you build up this following of thousands of people and within that is a smaller group of people who will automatically buy something more expensive from you. I think that's proven to be false. They can't monetize it to save their life.” — Matt Johnson

One of the biggest challenges coaches, speakers and consultants face today is how the speed of change in relevant tactics has impacted our shelf life in the business. Staying current and relevant has never been more critical to our professional longevity. The experts who have managed to stay relevant have figured out how to pivot, how to keep driving value and even the new niches they can step into. The key is positioning ourselves and our expertise in a narrative that has long-term appeal. What are some of the most common mistakes coaches and consultants are making? How did Belinda Ellsworth build a reputation for herself in direct sales that has lasted decades, and what drove the exploration of a new niche?

If you are a small business owner, entrepreneur or even just a sales person you probably already know the value… Read more Becoming MicroFamous with Matt Johnson Episode 22 The post Becoming MicroFamous with Matt Johnson Episode 22 appeared first on Vezina Consulting, L.L.C..

Many thought leaders who become known for one thing and build authority around that get to a point where they want to pivot and relaunch in a new direction. The process of relaunching, of becoming MicroFamous for something different brings new challenges and opportunities.

Introducing Matt Johnson Matt Johnson is a marketer, entrepreneur, podcast expert, and musician who joins us on the Join Up Dots podcast. Matt runs a podcast PR & production agency based in San Diego, an international team that helps business coaches and consultants break in and dominate their niche through podcasting. Matt currently hosts niche business podcasts and recently launched the Podcast Pitch Assistant program to help experts get pitched to podcasts consistently without doing any of the backend work themselves. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia. But that is just a bit of what he does as he says "Right now, there is a group of people running the business of their dreams. Building an audience, working with clients they love, and serving them profitably. How The Dots Joined Up For Matt They are thought leaders in their field. Are they famous? Depends on who you ask. They aren't signing autographs at the grocery store. They aren't taking selfies every five minutes. They aren't trying to be everywhere on social media. Yet when they show up at industry events and conferences, they are recognized and sought after. What's their secret? They have become famously influential to the right people. And so can you. My mission through the MicroFamous podcast, upcoming book and our podcast agency is to launch new thought leaders into the world. MicroFamous gives you a new strategy to attract an audience, build influence and create ideal clients - systematically. So you can teach, train and lead people without being locked into a business you hate. So what does it take to be micro-famous online in today's over saturated world? And where do people go wrong, focusing in on quantity or quality? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Matt Johnson Show Highlights During the show we discussed such weighty subjects with Matt Johnson such as: Why it is so important to find a deep niche and go with a subject that isn't saturated or main stream. The riches are in the niches. Matt shares why he is reluctant to travel the world and attend conferences preferring to be famous in his own tight community. Why there is a ground swell of people now who are dropping away from using social media and focusing on the smallest crowd possible. And lastly……… We wax lyrical at the bad advice that people are receiving when it comes launch a podcast, and what we would do to make it different.

Building a strong community comes down to our ability to engage with people and nurture them. How do we build a space and brand people would be proud to wear on t-shirts? Why is it so important to have a purpose behind what we do? Why is it so important to value old followers as much as new ones?

The term growth hacking is one that's become synonymous with innovative marketing and social media. The problem is, it has also led to people thinking there's a shortcut or cheat code to going viral and becoming Microfamous. Why is it flawed to believe we can just hack our way to growth?

As thought leaders, our goal is always to become MicroFamous around that one problem we solve for people. It's even more powerful when we can become so focused that people associate us with one word or phrase. How does packaging ourselves this way make it easier for people to buy from us? How can we articulate the problem behind the one word or phrase we want to be associated with in a way that relates to the market? 

Matt Johnson is Founder and CEO of Pursuing Results, a podcast production agency that works with emerging thought leaders – business coaches and consultants. Using a detailed process, Pursuing Results helps clients launch their brands, executes and distributes its clients' weekly video podcasts, and promotes thought-leader business growth. His “specialized assembly line” produces consistently high-quality, on time podcasts. Matt focuses on a narrow product/client niche, because he believes that, of all the content marketing things he used to do, podcasting produces the most growth and the most leads for his clients.  Matt believes that, in order to influence people to trust you and to take action, podcasts have to be structured in a particular way. In this interview, Matt outlines three things that turn a podcast from entertainment into a platform for leadership: Seeing is Believing: Podcasts should be conversations with other influential people. When people see that you are recognized as a leader in your “area,” they will believe you are a leader in your area. Share Client Successes: Feature conversations around your (past or current) client's successes. Put at least some focus on how the work you are doing (or have done) for them contributes to their success.  Go solo: Matt says, for a thought leader, having a podcast is akin to leading a church. If you are a leader in that church, you should be capable of delivering a sermon in that church. How to develop solo topics? Matt works with his clients to help them identify their beliefs, values, and opinions – breaking down their holistic viewpoint into small chunks, each of which can be used as a solo episode topic. The sweet spot is to “go solo” every third or fourth episode. How to keep the podcast momentum going and score some “quick wins”: Be strategic about whom you interview – make sure you have a good message-to-market fit Genuinely enjoy the interview conversations and the relationships you are building with your guests  Work behind the scenes to turn those relationships into a strategic referral network. Matt attributes a good part of his (and his client's) podcast success to the system he built around the process – and provides tips on strategic process-building and building checklists. He recommends that people who are considering starting a podcast . . . get interviewed themselves to nail down their message and what they want to talk about. How to get featured? A good start would be Matt's website at: http://howtogetfeatured.com. Matt can be reached on his company's website at: http://pursuingresults.com, where listeners can learn about his production service; on Instagram at: https://www.instagram.com/microfamous/, and on LinkedIn at https://www.linkedin.com/in/microfamous/. Matt will be launching a book, Microfamous™ in the near future.