Get Online with Stacey Kehoe

Today I am joined by my friend Aarti Parmar. Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP. Aarti allows her clients to have a much more mindful and intentional approach when it comes to recognising what it means to identify, take ownership, and lead with their brand purpose, values and vision . This enables them to make a more informed strategic decision for their growth. She has been selected as the ƒ:entrepreneur #iAlso campaign for 2020. She's been a finalist in the Best Business Women Awards for customer service, and she's been featured in both Forbes, and Marie Claire. References from the Episode:Core Values Podcast Episode - Team Brandlective discuss what they mean to them. ***3 Attention Grabbers***

Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketing brochures bore your customers, they have no reason to do business with you. In this podcast, we cover how to use a bold marketing approach to get you more sales for less advertising resources & cost.Connect with Stacey Kehoe:Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Get Online Book on AmazonTake the Digital Marketing TestCould your digital marketing perform better?

What is a SWOT Analysis?SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.Better still, you can start to craft a strategy that distinguishes you from your competitors, so that you are able to compete successfully in your market.In today's episode Stacey explores how to create a SWOT Analysis. Identify your strengths, consider your weaknesses, claim opportunities, and anticipate threats. Connect with Stacey Kehoe:Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Get Online Book on AmazonTake the Digital Marketing TestCould your digital marketing perform better?

This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms. It calls for an overhaul of big tech business models and ending online corporate surveillance. 2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s population and trapping us in a system where we are forced to either submit to pervasive tracking or forego this critical lifeline.I’ve asked a few members from Team Brandlective to join this conversation.IMPORTANT REFERENCES & CORRECTIONS:BREXIT: We discussed the movie Brexit featuring Benedict Cumberbatch on this episode which is feature-length documentary film to inspire as many people as possible to vote to LEAVE the EU in the June 23rd referendum.Watch the Trailer FLAT EARTH CONSPIRACY: Kyrie Irving is mentioned in this podcast episode and we incorrectly reference the NFL rather than the NBA (sorry Kyrie). He does in fact play, American Basketball (not Football).AMERICAN NEWS NETWORKS: Who controls the media in the United States?In the podcast, we reference only 2 people owning the media networks. After a fact check we can confirm it is actually six conglomerates control most of the broadcast media in the United States: CBS Corporation, Comcast, Time Warner, 21st Century Fox (formerly News Corporation), Viacom, and The Walt Disney Company.Got a question? Get in touch.Connect with Stacey Kehoe:Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Get Online Book on AmazonTake the Digital Marketing TestCould your digital marketing perform better?

In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).Your target market is too broadFailing to understand want vs. NeedMarketing on all the wrong channels allowing your competitors to lead Not tracking metricsConfusing tactics with strategyNo compelling messagePrevious Podcast Episodes Referenced in this recording:Which Metrics Should I Be Tracking?The Content Waterfall Process: Repurposing to Get The Most Out of Your ContentWhy You Need to Build a Customer Avatar Before You Begin MarketingConnect with Stacey Kehoe:Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Get Online Book on AmazonTake the Digital Marketing TestCould your digital marketing perform better?

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.But what, exactly, should you be measuring?Sales RevenueCost Per LeadCustomer Lifetime ValueTraffic-to-Lead RatioLead-to-Customer RatioLanding Page Conversion RatesOrganic TrafficSocial Media Traffic (and Conversion Rates)Mobile Traffic, Leads and Conversion RatesConnect with Stacey Kehoe: Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Get Online Book on Amazon Take the Digital Marketing TestCould your digital marketing perform better?

In this podcast episode, Simon Zutshi discusses how he has used digital marketing in the world of property. Simon, has been investing in property since 1995 and became financially independent at the age of 32. He is the author of Best Seller “Property Magic” and Founder of the property investors network (pin), the original and largest networking event in the UK.We really get into how important it is to raise your profile to invest in all methods of marketing particularly right now!Top 3 Attention GrabbersDon't hide away in times of uncertainty - Now is the time to invest in marketing, stay front of mind and be ready to scoop up the opportunities out there.Invest in yourself - Up-skill, build a community or network for support and invest in your own personal development.Give away 'The Good Stuff' - Don't be afraid to share your best content, give it away and show your audience why you are worth doing business with. To attend one of Simon's pin meetings, visit https://propertyinvestorsnetwork.co.uk/and use the code 'Stacey' to get your first meeting free (Usually £20).Contact and follow Simon Zutshi here:Simon Zutshi on FacebookSimon Zutshi on LinkedinWatch Simon's videos on YouTubeFollow Simon Zutshi on TwitterFollow Simon Sushi on InstagramConnect with Stacey Kehoe: Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Book on Amazon Take the Digital Marketing TestCould your digital marketing perform better?

As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business or a personal hobby. Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. And podcasts are more convenient than blog posts: people can listen to podcasts while driving, working out, or just doing chores around the house.There is also a lot of unexplored space in podcasting. As of 2018, there are close to 50 million YouTube channels,1 440 million blogs,2 but just over 550,000 podcasts listed in Apple Podcasts.3 That means for every podcast there are 800 blogs and 90 YouTube channels.Johnathan Merrifield joins Stacey Kehoe on this episode to discuss podcasting, and proving some incredible tips on how to get starting with podcasting. Connect with Stacey Kehoe Host of The Get Online Podcast: Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Book on Amazon Take the Digital Marketing TestCould your digital marketing perform better?

We are (still) often asked what content marketing is, how brands truly find success with it - and how to get started.Rachel Akiboye from digital marketing agency Brandlective throws some of the following questions at Stacey Kehoe in today's episode:Why are companies using content marketing? What are the benefits?How do we convince the management team that content marketing works?What is The Content Waterfall process?Why are some companies successful with content marketing, while others are not?Our organisation is new to content marketing — where do we start?Should I hire someone to do my marketing for me?What are the fundamental components I need for a successful brand? Connect with Stacey Kehoe: Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Book on Amazon Take the Digital Marketing TestCould your digital marketing perform better?

Social media has rightly taken the throne in the world of marketing because for many businesses it’s the key catalyst for brand growth.If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user is in the engagement. So in this episode of the Vault, I am covering my 9 top tips for increasing social media engagement for your business.The Vault Contact Information: The Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

Are you a confused business owner? There is something in this interview for everyone! I Interview Andrew Hawkins who teaches 360 business owners worldwide online or in the classroom how to market and automate their businesses primarily using the Infusionsoft business automation platform.

Who doesn’t want to improve their productivity and lower their outgoing costs? We talk through how business process automation can be used to automate your business, increase worker productivity and lower operational costs.Resources:Zapier - The Ultimate Automation HackPodio - Brandlective CRMWordpress - Website SoftwareQuickbooks Online - Accounting SoftwareInfusionsoft - Email MarketingMailchimp - Email MarketingGrammarly - Copywriting Spellcheck / GrammarGmail Snippits The Vault Contact Information: The Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

Jody Raynsford of Hello Genius is an author of The Industry Disruptor Programme and The Engagement Formula, speaker, sales copywriter, marketer, podcaster and serial writer of lists that are far too long. He had an interesting career in journalism interviewing actors and directors and then running long-distance races in the Sahara, and the Alps before he decided that wasn’t painful enough and so moved into marketing where he soon gained a reputation for consistently writing best-sellers in the health and fitness, personal development and business sectors with his achievement, a best seller which generated more than $1 million in sales. Jody’s next book, The Wrecking Ball: How disruptive entrepreneurs can build the momentum to break through, revolutionise their market and change the world, will be published in Autumn 2018.Hello Genius links:www.hellogenius.co.ukhttps://instagram.com/HelloGeniusAgencywww.facebook.com/HelloGeniusAgencyhttps://twitter.com/HelloGenius_1Jody Raynsford links:www.jodyraynsford.comhttps://instagram.com/JRaynsfordhttps://twitter.com/JodyRaynsfordThe Vault Contact Information: The Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

Founder of The Business of Stories, and co-author of the Amazon No.1 best-seller Fit For Purpose Leadership with her chapter, Why Great Leaders Need To Be Great Storytellers, Susan Payton joins The Vault on how she helps businesses articulate themselves through power of storytelling in business, why it's so important and why it works. Susan is also pleased to offer free access to her online training on the 7 steps to crafting a killer brand story that instantly resonates with your dream client (which Stacey has experienced!): https://www.thebusinessofstories.com/seven-steps-training - Meaningful connections are everything. Get your story straight and connect with customers that resonate with your business on a deeper level!Please check Susan's social media links and website below:Facebook - The Business of StoriesThe Business of Stories on TwitterSusan Payton - LinkedInWebsite: www.thebusinessofstories.comAnd www.thebusinessofstories.com/seven-steps-training for the 60-minute online trainingEmail enquiries: susan @ thebusinessofstories.comThe Vault Contact Information: The Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

In this episode, I speak to Sara Milne Rowe who works alongside CEOs, senior leaders and their teams, often in high challenge situations to connect with their strengths, deliver exceptional performance, take others with them and get the results they want across a wide range of industries Worldwide. Sara Milne Rowe’s book, 'The SHED Method: Making Better Choices When It Matters' (Published by Penguin Jan 2018), is based on her unique methods and practices. Useful links for Sara Milne Rowe:Sara Milne Rowe on InstagramSara Milne Rowe on LinkedInSara Milne Rowe on FacebookVideo: Sara explains The Shed Method Buy The SHED Method on Amazon The Vault Contact Information: The Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

In this episode, we have a group discussion about the importance of company culture, what it actually is, and how to figure out whether it’s working for you or against you. Company culture is “by the people, for the people”. However, the bi-product, of course, is a far more successful enterprise. I have asked a few members of my team to join me and discuss company culture, core values and what really is important to the millennial workforce. So listen in, and lets open The Vault that is Brandlecive Communications company culture. The workplace is where you spend more than one-third of your life. Do your employees wake up every day and look forward to a day of work or do they drag themselves to the workplace counting days to the weekend? Do they feel the same ownership and dedication towards the business as you do? Only an approach that really values people as a unique resource, that treats employees with trust, and instills a sense of confidence and cohesion among the workers will achieve a beneficial company culture. Employee incentives and appraisals might not always be enough to motivate an employee to work for the best outcome for your business. Sometimes in extremely challenging circumstances when a collective endeavour is required to save the day for your business, it is the love and affection employees feel towards their workplace that turns out to be a decisive factor. There is no single benchmark for a “great” company culture—every business is different—but you will need a consistent and strong set of values if you want to remain competitive in the near future. It’s only going to become more important from here. These are hard lessons I have learned through growing my business. Once upon a time I didn’t give company culture any thought, but it is through hiring and firing, recruiting great talent, overcoming challenges and actually asking my team what they want from the workplace that over the last few years I have begun to take my business in a new direction. Useful links: Content Creation WorkshopBrandlective Team Day 2018 with 'Steve' - Really Wild Business Brandlective CSR Policy Brandlective’s #1MillionDays initiative Brandlective Brand Guidelines & Core Values The Vault Contact Information: The Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

In this episode, Andy Gwynn teaches us some of LinkedIn’s best-kept secrets and how to generate new leads via LinkedIn. Andy is considered as one of the most sought-after LinkedIn Trainers & Coaches in the UK and has addressed audiences such as the Institute of Directors and international audiences throughout Europe and as far afield as the U.S.A & New Zealand. He has spoken alongside Brad Sugars, Keith Cunningham, Jeffrey Gitomer & Paddi Lund. Don’t miss this episode where we unlock the true value of LinkedIn!Resources:Book your ticket to our next event: The Content Marketing Kickstarter Workshop Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.comAndy Gwynn Contact Information:https://www.linkedin.com/in/andygwynn/http://3degreessocial.co.uk/https://www.connectdingo.com/155-9.htmlThe Vault Contact Information:

Today’s episode focuses on Lead Magnets. Lead Generation is a real pain point for many startups and sometimes for established businesses when competing in an oversaturated market. Small businesses need to show their value by giving away irresistible material that prove to their audience that they have substance. Find useful and proven lead generation strategies for how to effectively generate brand new organic leads and offer value without breaking the bank!Resources:Book your ticket to our next event: The Content Marketing Kickstarter Workshop Lead Magnets:Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.comDOWNLOAD: 7 Marketing Mistakes you are probably making (and how to avoid them) DOWNLOAD: Customer Avatar WorksheetThe Vault Contact Information: The Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

As a business owner or someone thinking of how to start their own business, are you confused about how to sort out the wheat from the chaff to focus energies on building meaningful relationships when it comes to customers? Today’s guest, Sebastian Bates is the founder of the Warrior Academy, a martial arts training and mentoring company from the city of Bath in the UK giving local schools a run for their money in developing all-important confidence and character in kids on which everything else depends in later life. With a real focus on the community since the very beginning, listen to this episode to gain in-depth insight into how Seb approached growing a business around his passion of martial arts after quitting his previous academic training for lack of inspiring mentorship, to being exactly that to thousands of youngsters in his area. From clever use of Facebook Ads to writing his book The Warrior Method to ending having to turn down customers and why - it's all covered here.Book your ticket to our next event: The Content Marketing Kickstarter Workshop Resources:Warrior Academy WebsiteWarrior Academy FacebookThe Warrior Method (Book) The Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

Do you ever wonder how some marketers seem to have a never-ending stream of content flowing from their websites and their social media like magic? In this episode, Stacey discusses one of the best ways to up the quantity of your content without spending lots of money or working a 20 hour day. Stacey has a process which is called “The Content Waterfall”. She runs a workshop on this method every quarter. If you want more information, listen in and check the resources.Highlights of this episode:What is The Content Waterfall Process and how it helped Brandlective create more content for its clientsImportant Parts of Creating a Content StrategyActionable steps you can apply for your business3 Steps of The Content Waterfall Process1. THE ORIGINAL STORM: Creating Core Content Do whatever feels natural. Most information transmitted to the human brain is visual. Photos, videos and graphics will improve engagement on your content.2. THE BIG SURGE: Repurposing Strip off the audio from your video and publish it as a podcastIf there is a news-worthy topic from the video, write a press release and pitch it to different media outlets or journalists that are appropriate for the industryFrom the original video, aim to cut into 10 short one to two-minute video clipsEach video snippets can be used as a topic for a 500 - 800-word blog postThat blog should provide at least 5 core points that can also be inspirit for 5 graphics Take the 5 graphic from the blog can be turned into a Slideshare that you can post in LinkedInEach topic that you use for a blog can be redrafted into an e-mailEach blog should provide you a minimum of 20 tweets3. THE MAJOR FLOOD Mass DistributionAmplify what you produce. Videos can be published across LinkedIn, IG T.V., Facebook, Twitter, Instagram, Snapchat, and Facebook StoriesA blog post published on your website and some third-party websites like Medium.com The blogs could also get released as LinkedIn articles and shared from LinkedIn into relevant Linkedin groupsImages can be submitted to Google imagesCreate a Pinterest board for each subject and upload all the images to Pinterest.+ much much moreDownload #TheContentWaterfall Infographic

Gary Das has been in financial service since 2002 and set up his own mortgage brokerage in 2006 at the age of 25. The 2008 credit crunch caused him to diversify before getting back to his passion in 2015 when he and his wife (Ayesha, who was a sole trader at the time) wanted to move home. He couldn’t believe how difficult it was for business owners to find an adequate mortgage, remain tax efficient and obtain the best interest rate.Today with Stacey, Gary discussed his mission to ensure that business owners, entrepreneurs and people like you, who risk it all to create an outstanding business, are able to buy their dream home or invest in property and secure the correct mortgage without the stress and worry that he went through. Entrepreneurs, self-employed and freelancers, this episode is for you! Do not miss it!What you will learn from this episode: Biggest mistake Gary made in the early days of his businessChallenges self-employed people faced when getting a mortgageThe story behind writing the book “The Self-Employed Mortgage Guide”How Gary used his book as a lead generatorWhat is the one strategy Gary is doing now to generate organic leadsGary’s actionable steps for you to establish yourself as a brand ambassador of your nicheThree Attention GrabbersCreate a MethodologyFind your NichePeople buy from People. Build your Personal BrandResourcesHow to Generate Free Leads OnlineSend an email to marketing@active.mortgage with your home address and mention The Vault’s Podcast and get a FREE signed copy of “The Self-Employed Mortgage Guide”Connect with GaryWebsiteFacebook LinkedInInstagramYouTubeActive Mortgage InformationActive Mortgage on LinkedInActive Mortgage Facebook Page Active Mortgage on InstagramActive Mortgage on YouTubeThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

Today Stacey did something different. She was joined by Rachel and Alex, her colleagues from Brandlective.The Internet has opened up a huge opportunity for small businesses. Twenty five years ago to get your business in front of a large audience you needed a huge marketing budget for billboards, TV advertisements, and radio.Today, digital marketing has leveled the playing field. Any business can post an update on their social media. They can use small budget compared to a traditional marketing like TV & billboard advertising to get that post in front of their ideal clients. Now is the time to use these platforms to your advantage. Stacey asked the audience on this Marketing AMA how can she help. We hope you’re ready with your pen and paper to write down FREE marketing advice from Stacey.What you will learn from this episode: How did Stacey develop the Game Changer Methodology?Find out what is Stacey’s favorite business tool and resource!Is SEO still very important in digital marketing todayStacey giving tips on how to expand your followers in Twitter and Instagram if you have a strong reach on Facebook?What social media network has the biggest potential to help a brand or business grow?What are the qualities of a great marketing professional?How does Stacey keep up with digital marketing trends and how does she update her knowledge?Is there an ideal number of social media posts per day?What is the most challenging thing about being a marketing expert in this day and age?Did Stacey have any idea that digital marketing will be as huge as it is today?Can a Facebook ad deliver the same result as a billboard?Are there still programs or software available to help grow social media followers?How does one spot a fake review site?Stacey’s recommendation on where to learn more about digital marketingIf someone wants to study marketing to get a marketing degree, is it best to focus on the digital aspects of such a degreeThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

How do you take all the challenges that life has thrown at you?Today’s guest, Tony J. Selimi is an international speaker, a qualified transformational coach, and business success mentor. He is a human behavior specialist who helps people clarify their values, develop the mindset, and work on the emotional intelligence required to breakthrough their perceived fears and limiting beliefs.In today’s episode, Stacey and Tony unlock the different modalities of healing to find clarity. Tony shared his incredible journey of being a refugee to becoming the best selling author and highly sought-after coach. Listen for lessons that you can apply as a business owner to create, innovate, and serve other people.What you will learn from this episode:How Tony coped with the civil war, being homeless in a foreign country and becoming a University studentHis transition from being a Technology Guy to becoming the best selling authorWhat is Tony’s effective marketing tool that open doors of opportunity for himFind out the three important states of a human beingHow to remove your abundance blocksPoverty Mindset Vs. Growth MindsetDiscover the marketing strategies that will not break the bankTop Three Attention Grabbers:Focus on all areas of lifeMarketing does not have to be expensiveStop limiting yourselfResourcesLiving my Illusion A Documentary SeriesA Path to Wisdom - How to Live a Balanced, Healthy and Peaceful Life by Tony Jeton Selimi#Loneliness: The Virus of the Modern Age by Tony Jeton SelimiConnect with TonyWebsiteTwitterFacebookInstagramLinkedInThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

Have you used Twitter as a marketing platform for your business? Do you know how to use it? In today’s episode, Stacey Kehoe, covered her Top 10 Twitter Hacks.Twitter is the most misunderstood social network and tool by the vast majority of people. Twitter is a microblogging platform which allows registered users to post and to send to other registered users short messages. These messages are called tweets and limited to 280 characters. You can hear what your customers have to say about you and you can get your content out in front of your own consumers within a few seconds.If you want to get the most out of Twitter, listen to Stacey’s Top Ten Twitter hacks.Top Ten Tips and TricksUse related hashtagsUsing hashtags allow users to join in conversations. It can help the content to be discovered by a specific search.Optimize your Twitter streamsThink about what you're posting and how it visually looks down the stream on Twitter.Create ListsIn Twitter, you can create a private and a public list. Lists make it easier for you to engage and start conversations with your customers and clients.Use direct messagingDirect Messaging is a way to build more personal and one on one connections on Twitter. Credit your sources with @ mentionCredit your sources with an @ mention to show respect to the content creator. This will also increase the chances to be recognized and increase your followers.Trim the fatUnfollow users that have been inactive and not related to what you do.Post a pollIt is a free way to get people to interact with you. Polls are a great way to get feedback for your businessDownload your tweet historyThere's a feature on Twitter that you can request for your tweet archive. What they'll do is email you a zip file with a CSV of every tweet that you've ever sent out. You can use these tweets as a reference for your future strategy.Use videos to beat the character countIf you ever feel restricted by the character limit, use a video to deliver your message to your audience. Twitter now allows you 30 seconds of video at a time and then you've still got the 280 characters that you can post with the video.Use Twitter momentsTwitter moments is a valuable tool yet often overlooked. When you post Twitter Moments it can be seen by anyone. It is ideal for launches and promotions.Bonus Tip: Follow editors, journalists of publications and media outletsConnect with Stacey on Twitter:@StaceyKehoeUK@BrandlectiveThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

Why is brand awareness an important component in marketing?Understanding, if your marketing budget should be focused on awareness or converting sales, is a challenge for many small business owners. In this episode, Stacey touched on this topic. You will hear her insights about The Familiarity Principle, building brand awareness and key things that you could implement in your marketing efforts.This episode is jam-packed with marketing advice, tune in to benefit from Stacey’s first-hand experience.What you will learn from this episode:What is the Familiarity PrincipleExamples of how the Familiarity Principle worksHow to apply this principle to your marketing strategyHow to implement the Familiarity PrincipleThink about how your audience wants to consume contentMake sure to have a tracker on your websiteKey TakeawaysWhen exposed to something new or unknown most people exhibit a form of fear or avoidanceIt can take seven or eight or even more touch points or points of contact before the individual is ready to buyIncreasing familiarity with your brand should always be a key consideration when designing your marketing pipelineThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

As a business owner, have you thought of writing your own book? Today’s guest, Paul Brodie a 13 times bestselling author and host of the Get Published Podcast, owns a publishing company which helps aspiring authors publish their own book.Publishing a book is the start, how to promote it is another thing. In this episode, Stacey and Paul dig deep on how you can use your book as a foundation of your business, understand the book writing process and how to deliver the book to the right people.This is one episode you don’t want to miss! Enjoy!What you will learn from this episode:Paul recounting his journey from being an ESL Teacher to becoming a best selling authorHow to repurpose your speaking engagements to a published bookListen to Paul’s advice to small business owners on how to connect to your potential clientsWhy it is risky to put all your marketing efforts to one platformHow being an author can increase your credibilityStep by step of publishing your first bookTips and tricks to Marketing your own bookTop Three Attention Grabbers:Use your book as a business cardRecord your top ten talking points on Rev AudioProduce your audio book free of charge by outsourcing it and doing the Royalty Share Agreement with AudibleResourcesFree Copy of Get Published BookPodcastConnect with PaulWebsiteTwitterFacebookInstagramThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

What is the ROI for helping others? Fredrik Sandvall uses giving and sharing knowledge as part of his marketing strategy.Fredrik Sandvall is the ultimate dealmaker, who helps businesses and property developers find funding solutions. He is not only finding the money - but more importantly helping with strategic and tactical advice to unlock win-win solutions.Tune in as Stacey and Fredrik discussed why exchanging time for money is not a great idea, and listen to why coaching and mentoring are NOT the same thing and what he does with video content creation.What you will learn from this episode:How Fredrick manages to provide a consulting services to his business and keep the pipeline fullWhy charging for the solution is better that charging by the hourMoaching; the difference between a mentor and a coachTips on building your digital footprintHow to use speaking opportunities to generate leads Ways to get funding solution for your businessTop Three Attention Grabbers:Charge for the outcomeUnderstand the difference between a coach and a mentorUse your personal brand to leverage on your business.ResourcesMillion Dollar Consulting by Alan WeissInvest in You By Fredrik Sandvall, Ivan Sandvall, Charlie SandvallTrust is the new currencyTACTICSConnect with FredrikLinkedInFredrik Sandvall WebsiteGlobal Sales ConsultingThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline. The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them. This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode! The 6C Methodology Connect Key Points to Connecting to your Audience Value Proposition Branding Customer Avatar Create Creating a Stock of Content to Appeal to your Audience Create Visual,Audio, Written & Action types of content Register your IP, Trademarks & Social Media handles Use #TheContentWaterfall to Repurpose Content Captivate How to Captivate the Attention of your Customer What is the Familiarity Principle Pay-Per-Click Advertising PR Opportunities Capture Capture the Contact Info of your Ideal Prospects Landing Page Pop-up Form Converse Listening & Converse with your Prospects before You Attempt to Sell to Them Develop Relationships + Give Value Use Social Media to Converse with your prospects Create an email marketing campaign Convert Impulse Factors to make your Sales Pitch Successful Fear of Loss Urgency Greed Indifference + Which Marketing Collateral you should use Key Takeaways: Give, give, give, before you try to ask for something in exchange. Narrow your niche and focus on a smaller group of prospects Organic reach is depreciating quite rapidly. Put marketing budget into advertising in order to get in front of your customers Resources How to make exciting email headlines/subject lines Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority HARO The Vault Contact Information The Vault Website The Vault Instagram The Vault Twitter The Vault Pinterest

Are you utilizing videos for your business? If not, listen now as Stacey and Fran drop actionable steps you can do to market your business. In today’s episode, Fran Boorman, author, entrepreneur and a mother discuss the potential growth of your business using forums, facebook lives and live events. Fran also shared how after five years, she was able to scale her business by going against the old school networking rule. Nowadays, Fran’s passion is to help startups take their businesses to the next level and developing social enterprise. What you will learn from this episode: How Fran transitioned from a newly wed to an entrepreneur The Good, The Bad, and The Ugly side of Running a Business Creating a Facebook group that that transformed into an engaging community that generates leads Two reasons why you should use Facebook Live for your business How building relationships through live events landed Fran speaking engagements & a new business partner What is Goal17 and how Fran got involved in social enterprising Key Takeaways: Utilize Free Resource EG. Facebook Live + save time Proof of Concept: Test your market before your create your product or service Document Your Journey: Gary Vee says it + so does Fran Boorman - Share your wins, challenges and the reality of your business journey. Resources Bounce: The Myth of Talent and the Power of Practice by Matthew Syed Connect with Fran Fran Boorman's Website Fran B Global Twitter Fran B Global Facebook Fran B Global Facebook Group - Online Forum Fran Boorman LinkedIn The Vault Contact Information The Vault Website The Vault Instagram The Vault Twitter The Vault Pinterest

What is a Customer Avatar? Why do you need one and how can it help you grow your business? If your marketing needs some direction, today’s episode is for you. Stacey Kehoe, host of The Vault Podcast, dives into the topic of creating a customer avatar. She discusses how you can create your own avatar and why it is important? With 72% of brands targeting the wrong audience, she shares valuable tips to help you engage your social media audience so that you can build a community that loves your brand. Two reasons why Customer Avatar is important It can help to drive your content marketing strategy To run an effective advertising campaign Basic Information you need to create a Customer Avatar Name Gender Age Hobbies Marital Status Occupation/Job Title Education Level How do they like to learn (Read books/Attend conferences/Follow mentors) Big challenges and pain points Resources Customer Avatar Sheet Key Takeaways: What motivates people most when they're purchasing a product or service? It's the challenge. If you can solve a problem for your prospect - hiring you is a no-brainer! Customer Avatars helps us think of our customers as real people not a faceless demographic. The more that you can understand the challenges your customers face, the more you are able to convert them into a customer. The Vault Contact Information The Vault Website The Vault Instagram The Vault Twitter The Vault Pinterest

Join Stacey Kehoe as she caught up with Kristin Marquet, owner of Creative Development Agency, LLC and FemFounder.co, as they discuss why selling to everyone is the number one mistake you can as an entrepreneur. Kristin also shares tips on how you can do PR without breaking the bank and how she reached her goal of growing a profitable business. Be sure to tune in now, you don’t want to miss this episode full of great marketing advice. What made Kristin switch from being an employee to entrepreneur How she scaled her business from 3 clients to 32 clients in under 6 months Why it is important to deeply understand your clients The crucial role of finding your niche Why offering your service to everyone is a dangerous thing to do Boosting your Marketing Efforts through PR PR Strategies for Small Business Owners How being an author can help you position yourself as an expert Three Attention Grabbers Be the obvious choice. Don't be afraid to niche Stalk journalist Practice what you preach Resources Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today By: Kristin Marquet Publicity Jumpstart: 10 Ways to Get Your Brand Featured in the Press by Michelle Lewis and Kristin Marquet Contact Kristin Marquet Kristin Marquet Twitter Creative Development Agency Instagram Fem Founder Instagram Creative Development Agency Website The Vault Contact Information The Vault Website The Vault Instagram The Vault Twitter The Vault Pinterest

Welcome to The Vault. Tune in every week to unlock the marketing secrets of some of the fastest growing businesses. You’ll hear practical tips, strategies and case study’s that will help you build incredible marketing campaigns for your business. And now, here’s your host Stacey Kehoe.