Podcasts about scope3

Brian O'Kelley is the co-founder and former CEO of AppNexus, which built core infrastructure for programmatic advertising and was acquired by AT&T for $1.6 billion in 2018. He's now the co-founder and CEO of Scope3, a company working to reduce the carbon footprint in digital advertising.In this episode of World of DaaS, Brian and Auren discuss:The zero-sum game of auction paradigmsAI tools revolutionizing software developmentBuilding personal brands in techClimate tech's shifting business caseLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  You can find Auren Hoffman on X at @auren and Brian O'Kelley on X at @bokelley. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

June Cheung is head of JAPAC at Scope 3, Public Benefit Corporation that focuses on decarbonizing media and advertising by providing a platform to visualize, measure, and reduce carbon emissions across the advertising ecosystem. But it is more than that. June shares the evolution of Scope3 from its foundation in 2022 with the aim to help the advertising industry reduce its carbon footprint, to facilitating the creation of an agreed measurement model for the industry tobuilding and sharing emission reduction solutions to today with the recent announcement of the creation of an agentic AI platform to help partners build and sell AI-enabled media products that are efficient and sustainable by design.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

How many unnecessary tech tools are silently draining your company's resources and potential?Alex Oakden, Director at Scope3, cuts through the digital noise, sharing his provocative perspective on technology optimisation and sustainability in the modern business ecosystem. He exposes the "magpie syndrome" that leads companies to collect tech tools like shiny trinkets, warning against investments that don't drive core business objectives.Drawing from his experiences at Google and in the startup space, Alex advocates for a radical approach to technological efficiency. He challenges leaders to critically examine their tech stacks, emphasising the need for clear communication between leadership and technology teams, and investing only in tools that genuinely improve business performance.Through his work at Scope3, Alex reveals how sustainability and technological optimisation are not just cost-saving strategies, but fundamental drivers of business transformation. He offers insights into reducing technological waste, making smarter tech decisions, and aligning digital investments with meaningful business outcomes.Tech Waste: The Game-Changing Strategy Every Innovative Company Is Adopting 0:00 Intro2:21 Technology Waste and Procurement Challenges 5:24 Evaluating Technology Needs and Overcoming Distractions 9:42 Sustainability and Data Efficiency 15:10 Transitioning from Google to Startups 30:55 The Role of Data in Sustainability 43:37 The Future of Data and AI in Business 47:35 Quick Fire Data Round 54:14 Final Thoughts and AdviceFor more information head to https://www.miraitalent.com/Welcome to “Let's Talk Data”, a deep dive into the transformative realm of data with the trailblazers of this disruptive industry.Your host Emma Crabtree explores the latest trends and developments in the data sector, while also delving into the personal stories of these data pioneers.They reveal how they harness data, not just in business, but in shaping their everyday lives, from optimising daily routines to making data-informed decisions. You'll hear about their motivations, role models, and how they plan to use their position to innovate, inspire and influence change.Many companies today are still missing the golden opportunity to unlock true potential with their data. Our conversations will shed light on this untapped potential as well as the pivotal role that data professionals play in driving progress.“Let's Talk Data” is your go-to source for inspiration and knowledge, providing a front-row seat to the future of data-driven insights and innovations.

Connected TV (CTV), steaming, digital and online are some of the most commonly heard terms across adland... but what do they actually mean? According to two industry veterans, nothing.On this episode of the Performance Marketing Unlocked podcast, Wayne Butler, Head of Media Effectiveness at Sky Media and Nigel Walley, CEO at Decipher (20:18), argue that many of the terms and phrases often thrown around in the industry today do nothing but create confusion and mislead clients – and when it comes to measurement and data, the ramifications of relying on these "buzzwords" can be detrimental to brands.Preceding that discussion however, PMW's Premium Content Editor, Jyoti Rambhai (2:36), joins host Joe to review the many mergers and acquisitions that have enveloped agencies, adtechs, and more over the past six months. This chat sets the scene for the launch of PMW's new investigative series, '3 Tough Questions', the first edition of which is all about mega agencies and holding companies – live on the website now.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:36) Why has the mergers and acquisitions landscape gone into overdrive in 2025?(20:18) The buzzwords hurting marketers and brands(42:14) What can advertisers do to resolve these issues?(52:56) PMW's Resell Me a Pen Challenge~ Further reading ~ Shareholders vote in favour of Omnicom–IPG merger Scope3 reimagines media buying with launch of agentic AI platform Nearly 90% of TV ad impressions are only reaching half of households Almost 70% of ‘parents' targeted by ads don't have kids Hosted on Acast. See acast.com/privacy for more information.

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries.  They discuss the launch of Scope3's Agentic Media Platform, Sonos abandoning its plans to release a streaming video player, and new figures which detail the dramatic surge in AI-powered shopping.  

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid's brand launch, Netflix's Ad Suite, updates in ad tech, and recent media M&A activity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric and Joe discuss the three things you need to do to maximize the impact of a product launch or press announcement by analyzing the success of two launches last week: Scope3's AI products and Aperiam 2.0. Plus, Eric can't sit with Joe at lunch, and Eric is hoarding modernist wooden elephants.

This week's episode of the Digiday Podcast covers recession fears and signals, and their impact on the market, how streaming networks are looking to scoop up YouTube creators for shows and Scope3's plans to pivot, bringing the ad tech company into the AI era. Also on this episode, Digiday platforms reporter Krystan Scanlon walks through the ever-looming TikTok ban, and how it could impact marketers, users and creators alike.

In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3's AI-driven innovations to Meta's new fact-checking approach and the latest on TikTok's uncertain future. This week's highlights: Scope3's AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions AI's impact on advertising jobs – How AI agents could replace traditional media roles Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead Publicis wins Coca-Cola's media business – Consolidating its dominance in performance media TikTok's April 5 deadline approaches – Oracle emerges as a frontrunner, but China's approval remains a major obstacle NBC's massive Olympics deal – A pivotal moment for media strategy and execution Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian O'Kelley, CEO & Co-Founder of Scope3, joins James Kotecki in the CES C Space Studio to discuss Scope3's role in reducing the technology footprint. Hear how Scope3 is helping companies minimize digital waste, benefiting both the environment and their pocket.

The entrepreneurial path is rarely a straight line, and for Brian O'Kelley, it's been a winding road of remarkable successes, humbling failures, and surprising turns. He has built multiple companies, one of which was incredibly successful and culminated in a $1.6B exit. Brian's latest venture, Scope3, has attracted funding from top-tier investors like Room40 Ventures, Google Ventures, Craft Venture, and Venrock.

This week's episode goes on a deep dive into corporate sustainability - specifically, why isn't it working? Over the last few decades, we've seen lots of new reporting requirements for companies. On the flip side, during that same time frame where sustainability has become fashionable, things have gotten, for the most part, worse. This episode features Dr. Mark Trexler from Climatographers on where have we gone wrong? And what can we do about it?  Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

SCA in March launched three big tech bets for its LiSTNR master app – a customer data platform (CDP), customer-specific data matching clean rooms and dynamic creative optimisation. The bets are paying off and SCA is no longer reliant on third party data sources. Execs say the platform and its 2.1m logged-in users already command over 40 per cent of all digital audio ad dollars, helping SCA's $50m investment reach breakeven a year ahead of schedule. LiSTNR is now moving into the next phase of audience matching, granular targeting and attribution via its own first party data and ANZ spend data. Its first API-connection based on fuel price changes went so well – landing multiple briefs within weeks – that LiSTNR's launching 20 more across five categories including finance, property, travel, weather and utilities. “Whatever the agency or brands want to work on, we're able to activate those APIs quite quickly,” per LiSTNR commercial boss Oliver Newton. It's also launching ‘mood targeting', i.e. contextual ads for brands based on what audiences are listening to, as well as audio retargeting. Next year LiSTNR will also be able to tell brands the carbon impact of their campaigns across SCA's assets thanks to a partnership with emissions mapping platform, Scope3. Newton reckons CO2 measurement credentials will be table stakes as advertisers move into negotiation mode for 2025 – especially for larger firms newly mandated to report emissions data, of which advertising and marketing is an eye-wateringly large chunk. The advertiser adoption curve is steepening. In June, 20 per cent of LiSTNR campaigns made use of the Adtech Hub. By September that had jumped to 33 per cent. Next year LiSTNR aims for 45-50 per cent, according to head of SCAiQ Abi Wallis. She says brands are buying-in because they can target people based on where they are, what they are doing, and which brands they are buying. They can suppress existing customers and target only new potential customers based on their listening and spending habits, or likewise upsell and cross-sell to their existing customers, with sharper smarts and context, tailored dynamic creative, and with the spend and audience data enabling “a real world view of the impact” and ROI. LiSTNR's new capabilities put it on a par with the big tech platforms, per Wallis and Newton, if not beyond – and the opportunity to harness the Adtech Hub is not limited to big brands. “Agency or direct … It's there to be utilised by anyone looking to access digital audio,” says Newton.See omnystudio.com/listener for privacy information.

Data is one of the most critical, and underused, tools for combating climate change – the more information we have about our impact, the better decisions we can make towards managing it. Lauren Dunford, co-founder of revolutionary startup Guidewheel, is on a mission to place that tool in the hands of manufacturers, offering a unique, data-driven system for monitoring factory operations, reducing energy costs, and improving efficiency.CEO Lauren launched the startup in 2018 with co-founder and current CTO Weston McBride, leading Guidewheel's development of its core product, the FactoryOps platform, a system they describe as “Fitbit for Factories.” With funding from major ESG players like Breakthrough Energy Ventures and the Decarbonization Partners fund, and brand name customers like Coca-Cola FEMSA and Igloo, Guidewheel's cutting-edge approach to sustainable manufacturing operations is turning heads across the industry. Lauren received a degree in Sustainability in Global Environment and Health at Stanford, where she also co-founded the Stanford Green Fund and ran the Students for a Sustainable Stanford program. After completing a Fulbright scholarship studying supply chain in India, Lauren worked her way up to chief of staff at the B-Corp Revolution Foods, where she saw firsthand just how impactful data could be for operational efficiency and sustainability, developing the idea for what would soon become Guidewheel.Hear Lauren discuss her passion for studying environmental impact, why better data can help industries cut costs and bolster sustainability, and how the practical approach of picking low-hanging fruit could make a significant impact in the long run. Episode Highlights:00:00 Lauren Dunford on adding sustainability into existing workflows00:52 Conor Gaughan introduces Lauren and Guidewheel04:28 Bay Area background, impact driven entrepreneurship, and Stanford 13:12 Fulbright Scholarship, Revolution Foods, and supply chain logistics 18:06 The lightbulb moment, business school, and launching Guidewheel26:00 The potential market, manufacturing inefficiencies, and hidden economies34:46 Adoption from big brands, pitching to investors, and implementing AI44:27 Aligning profit and purpose, the future of data, and defeating defeatism50:49 Exciting climate innovations and leaving a legacy53:30 Where to learn more and end creditsIf you liked this episode, listen next to Anne Coghlan of Scope3 on the Philosophy of Math, Decarbonized Media, and the Future of Digital AdsMore on Lauren Dunford and Guidewheel:guidewheel.com linkedin.com/in/lauren-dunford-6887ab7 linkedin.com/company/guidewheel Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

AI is spamming up job applications. 404 Media's Jason Koebler writes about how he used a free tool, AI Hawk, to apply for 17 jobs in an hour while working a restaurant shift — only stopping when he'd reached 2,843; The Internet Archive, the nonprofit organization that digitizes and archives materials like web pages, came under attack Wednesday; The startup, which already monitors the climate impact of digital advertising, is expanding to include artificial intelligence; Opera browser has a new AI-powered feature that lets you take action on tabs through natural language queries. Things you can do include grouping, pinning, bookmarking and closing tabs with these commands. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Eric Franchi and Joe Zappa interview adtech entrepreneur Brian O'Kelley. The former Right Media and AppNexus executive turned co-founder and CEO of marketing sustainability company Scope3 discusses how his approach to leadership has changed and how to inspire boldness and drive as organizations scale. Brian also touches on whether he'd do the AppNexus acquisition the same way today and responds to common criticisms of Scope3.

Lara Obst ist Gründerin von The Climate Choice, einem Unternehmen, das digitale Technologien einsetzt, um Unternehmen auf ihrem Weg zur Klimaneutralität zu unterstützen. The Climate Choice konzentriert sich dabei insbesondere auf die sogenannten Scope 3-Emissionen, die den größten Teil der CO2-Bilanz eines Unternehmens ausmachen und entlang der gesamten Lieferkette entstehen. Im Gespräch mit Moderatorin Anja Backhaus beleuchtet Lara Obst die großen Herausforderungen, vor denen kleine und mittlere Unternehmen beim Klimaschutz stehen. Sie erläutert, wie The Climate Choice mit Softwaretools und Datenanalysen Unternehmen dabei unterstützt, ihre Emissionen zu messen, zu bewerten und effektiv zu reduzieren und betont, wie wichtig die Zusammenarbeit mit Lieferanten und Produzenten ist, um nachhaltige Veränderungen in der Lieferkette zu erreichen und so einen wichtigen Beitrag zur Klimawende zu leisten.

「企業の温室効果ガス削減におけるScope3の役割とカーボンクレジットの課題」　2050年カーボンニュートラルを目指し、企業のScope3排出量の見える化が重要視されています。本記事では、環境団体からのカーボンクレジット利用に対する警告と、Scope3の基本を詳しく解説します。The post 企業の温室効果ガス削減におけるScope3の役割とカーボンクレジットの課題 first appeared on サステナビリティ・ESG金融・投資メディア - HEDGE GUIDE.

Internet ads – you probably see hundreds, maybe thousands a day without thinking about them. But it turns out the process for serving those ads involves a highly complex digital supply chain that generates 7.2 million tons of carbon emissions annually. That's why ad-tech veteran Anne Coghlan is on a mission to decarbonize media and advertising with Scope3. A lifelong lover of logic and problem-solving, Anne earned her Master's at University College London in the Philosophy of Mathematics, later joining digital advertising company AppNexus in 2015. There she met future Scope3 co-founder Brian O'Kelley and helped to develop many of the technologies that underpin digital ad delivery today. When Anne left the ad industry to join supply chain tech company Waybridge, she began to notice that a lack of consideration for sustainability and energy consumption existed across both industries. So, in 2021, she reunited with O'Kelley and other AppNexus alumni to found Scope3, a public benefit corporation aiming to decarbonize advertising and media by better measuring the carbon emitted from digital display and video ads. In 2023, Anne made AdAge's 40 under 40 list and secured the #2 most influential person in performance media on PMW's Power 100 List, but the COO of Scope3 is just getting started. Hear Anne Coghlan share how her love for math ultimately led to co-founding a startup, why online ads only scratch the surface of Scope3's potential use cases, and what the future holds for decarbonized digital media.Episode Highlights00:00 Anne Coghlan on decarbonizing digital supply chains 00:53 Conor Gaughan introduces Anne Coghlan and Scope305:08 The beauty of math, interest in music, and academic pursuits 16:10 Studies to consulting, joining AppNexus, and Waybridge 21:27 Launching Scope3, how it works, and the media industry's footprint34:14 Problem solving with math, maximizing impact, and open sourcing tech45:01 What's next, remaining optimistic, and the future of sustainable ads49:39 Where to learn more51:32 End creditsIf you liked this episode, listen next to Allison Wolff of Vibrant Planet on Beneficial Fire, Sustainable Software, and Nature-Based Climate SolutionsMore on Scope3 and Anne Coghlan:scope3.com linkedin.com/company/scope3data linkedin.com/in/annecoghlan Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume. Hosted on Acast. See acast.com/privacy for more information.

Are you fascinated by the intricate dance of technology and innovation? Do you dream of shaping the digital landscapes of tomorrow? If so, you're in the right place! In today's episode, we're diving into the world of software architecture—a dynamic and rewarding field at the intersection of technology and innovation. From shaping the digital landscapes of tomorrow to leading teams and projects, software architects play a pivotal role in designing and implementing cutting-edge software solutions. So, whether you're a seasoned professional or an aspiring technologist, join us as we unravel the intricacies of this fascinating career path.Connect With Mehttps://linktr.ee/studyabroadacademyWhat You May Learn:0:00 Introduction1:09 Mission Statement2:00 Scope3:24 Nature of Work4:10 Skills & Educational Qualification5:26 Salary6:55 7 Steps Template to be a Software Architect10:34 ConclusionSupport the show

In this episode, Anne Richardson hosts a cutting-edge conversation about the relationship between sustainability and digital advertising with ad-tech sustainability pioneer and co-founder of Scope3, Anne Coghlan.  The two Annes (Anne and Anne) break down the ways digital advertising contributes to a company's carbon footprint, how companies and advertisers can minimize their advertising emissions, and reveal Scope3's next steps on their mission to decarbonize the entire digital advertising ecosystem.    LINKS/RESOURCES MENTIONED: 40 Under 40 in Ad Age: https://www.google.com/url?q=https://adage.com/article/special-report-40-under-40/40-under-40-anne-coghlan-scope3/2514116&sa=D&source=docs&ust=1702400039952436&usg=AOvVaw1q5aXdhImC8YgQ_OizZI80   #2 on PMW Power 100 List:  https://www.performancemarketingworld.com/article/1836874/pmw-100-powerlist-2023  Ad Exchangers Top Woman in Media and Ad Tech 2023: https://www.admonsters.com/events/2023-top-women-in-media-ad-tech/ Scope3.com: https://scope3.com Scope3's Sanofi Case Study: https://scope3.com/news/putting-sustainability-into-action-a-case-study-with-sanofi-and-scope3 Girls Who Code: https://girlswhocode.com/

Brian O'Kelley is CEO and co-founder of Scope3, leading the decarbonization of the media and advertising industry. A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo. Brian is an active board member of LiveRamp (RAMP), Tech:NYC, and the IAB Tech Lab, and is an executive producer of the Wonderstruck podcast. Credited with the invention of programmatic advertising and the online ad exchange, Brian is deeply committed to technology-driven innovations that benefit society while improving the health of the planet. Brian has been named to Crain's 40 Under 40, Adweek 50 and Silicon Alley 100 lists, holds multiple patents, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012. Brian was an early supporter of Girls Who Code and Moms First and is deeply committed to making the technology industry more inclusive. Brian has a B.S.E. in Computer Science from Princeton University. He lives in Brooklyn with his wife, two daughters, and two cats.

AdtechGod sits down with Brian O'Kelley the Godfather of Programmatic. Brian O'Kelley, often referred to as the godfather of programmatic advertising, is a visionary entrepreneur and industry pioneer who has played a pivotal role in revolutionizing the digital advertising landscape. Brian is currently the CEO and Founder of Scope3 and is leading the industry on the decarbonization of media. Thank you to Relevant Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

One of the Godfathers of ad tech on creating an industry, competing with Big Tech, and exactly why he didn't join AT&T, plus much more Few would argue Brian O'Kelley's right to claim the title of being one of the Godfathers of ad tech, for what is still one of the nascent spaces of the media industry, his tenure in the sector dates back three decades. During this time, O'Kelley has helped build two of the most notable independent ad tech companies that later sold to the biggest names in telecoms and internet history, and now at the helm of Scope3, he aims to decarbonize digital media. However, in the first episode of Digiday's four-part history of ad tech podcast, hear his first-hand, candid account of some of the most crucial industry developments. These include how O'Kelley: – helped build the first ad exchange at Right Media, only to feel the burn after its $680 million sale to Yahoo, and then later built one ad tech's most iconic companies – brushed shoulders with (as well as ruffled the feathers of) Madison Avenue titans in AppNexus' toe-to-toe battle with Google in the ad tech power game – walked away from AT&T, after its $1.6 billion purchase of his company, over concerns on the telco's strategic misalignment In the coming weeks, Digiday's History of Ad Tech, produced by Digiday Media's audio producer Sara Patterson, lifts the lid on some of the key undercurrents in ad tech over the last 20 years with Seb Joseph and Ronan Shields in conversation with some of the key players during that time. Subscribe to the WorkLife podcast now on Apple Podcasts, or wherever you get your podcasts.

Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

In Episode 11, we dive into Brian O'Kelley's extraordinary tech journey. From founding AppNexus to leading Scope3, Brian shares insights from pivotal billion-dollar deals that made companies – as CTO of Right Media, and as CEO of AppNexus. He opens up about his relentless drive for innovation and talks about how he was able to build strategic partnerships at the biggest companies in the world – without a product.

This week on the ESG Insider podcast, we're talking to one of the world's largest banks about the landscape for climate disclosure rules and standards.  We sit down with Citigroup Chief Sustainability Officer Val Smith. She talks about how Citi is approaching the energy transition with clients; how investor expectations around climate disclosure are changing; and the challenges of climate data.     As a global bank with roughly $2.4 trillion in assets and operations on the ground in 95 countries, Citi works across many different sectors of the economy. The companies it lends to have different kinds of environmental impacts, including greenhouse gas emissions. For a bank, those financed emissions are Scope 3 emissions.     In the episode, Val explains Citi's net-zero goals and how the bank is approaching Scope 3 emissions in light of evolving climate disclosure regulations and standards. She says this changing landscape has made more collaboration necessary among different teams at the company — from sustainability to finance to legal.   "In the mandatory disclosure space it's like exam week every week," Val says. “It's an incredibly active moving space with a lot of expectations, and it really does require that top-of-the-house, front-of-the-office collaboration between lots of different teams with different cultures to be able to execute and meet the expectations."     Listen to last week's episode, featuring all our interviews from the ESG Insider Live event: https://www.spglobal.com/esg/podcasts/live-what-to-expect-from-the-evolving-climate-disclosure-landscape   Hear more of our interviews about how financial institutions are approaching Scope 3 emissions: https://www.spglobal.com/esg/podcasts/why-bank-of-america-says-scope-3-emissions-biggest-challenge-for-banks   https://www.spglobal.com/esg/podcasts/how-financial-institutions-are-tackling-scope-3-financed-emissions   Read research from S&P Global Sustainable1 on Scope 3 financed emissions here: https://www.spglobal.com/esg/insights/financed-emissions-are-missing-from-many-firms-net-zero-plans      This piece was published by S&P Global Sustainable1, a part of S&P Global.     Copyright ©2023 by S&P Global    DISCLAIMER    By accessing this Podcast, I acknowledge that S&P GLOBAL makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, S&P GLOBAL does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of S&P GLOBAL. S&P GLOBAL assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, S&P GLOBAL makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

Last week, we took the ESG Insider podcast on the road for an in-person event in New York City about the evolving climate disclosure landscape. In this episode, we bring you highlights from our interviews at this ESG Insider Live event:  Emily Pierce, Chief Global Policy Officer at climate software firm Persefoni, discusses the US regulatory outlook. She talks about what to expect from the pending climate disclosure rule from the US Securities and Exchange Commission — including how the SEC will approach Scope 3 emissions in the final rule.     Neil Stewart talks to us about the global landscape for climate disclosures. Neil is the New York-based Director of Corporate Outreach for the IFRS Foundation, which formed the International Sustainability Standards Board (ISSB).   Tim Mohin tells us about the challenges companies face in getting to grips with this landscape. Tim is the former chief executive of sustainability standards organization the Global Reporting Initiative (GRI), and a partner and director in climate and sustainability at the Boston Consulting Group (BCG).  Val Smith, Chief Sustainability Officer at big bank Citigroup, provides a financial institution's perspective. She describes how investor expectations around sustainability reporting have evolved. Tune into next week's episode to hear more of our interview with Val.    Learn more about the ESG Insider Live event hosted by S&P Global Market Intelligence on Oct. 19, 2023: https://events.spglobal.com/event/2f756e86-5dd7-40d1-b729-cc859e40be5f/summary   Listen to our previous ESG Insider Live episode here: https://www.spglobal.com/esg/podcasts/live-the-year-the-human-component-of-nature-and-climate-comes-to-the-fore   This piece was published by S&P Global Sustainable1, a part of S&P Global.    Copyright ©2023 by S&P Global   DISCLAIMER   By accessing this Podcast, I acknowledge that S&P GLOBAL makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, S&P GLOBAL does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of S&P GLOBAL. S&P GLOBAL assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, S&P GLOBAL makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. 

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence.Each week we'll bring you the latest news and perspective about advertising technology, trends, Copyright (C) 2023 Marketecture Media, Inc.

This summer, climate change-caused unseasonal weather events continued to devastate huge areas of the world, and yet, earlier this month the UK Government diluted its 2030 net zero commitments. As the climate crisis gets worse, it is more important than ever to ask what a sustainable media and advertising ecosystem looks like.Anne Coghlan, the chief operating officer and co-founder of carbon emissions data specialist Scope3, and Hannah Mirza, the founder of The Responsible Marketing Agency, join Ella Sagar to unpack the state of sustainability efforts, media's immediate climate goals, and the ethics of advertising for fossil fuel companies."Purely looking at the supply chain of the execution of advertising, I think there's more opportunity to get to net zero faster," said Mirza. "I'd love to see that."---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Welcome to an audio-led edition of Unmade.Today's edition of The Unmakers features Brian O'Kelley, founder of Scope3, which attempts to measure the carbon footprint of advertising. Back in the day he helped create the programatic advertising industry, although he's not entirely proud of the that legacy.Further down, it was a poor day on the Unmade Index for the three TV players.The only way to access Unmade's full archive, and our weekly Tuesdata analysis, is as a paying member. Unmade members also get discounted tickets to our events, including Re:Made, our event on retail media.‘Godfather of ad tech' Brian O'Kelley's new mission to tackle the ad industry's environmental footprintToday's edition of The Unmakers features that man who some (including himself) credit as one of the inventors of programatic advertising.Brian O'Kelley was cofounder of AppNexus, which has since been folded into Microsoft's Xandr programatic platform. That's led to him being labelled “the godfather of ad tech”.His new project is Scope3, which measures the impact of advertising and media on the environment.In the interview with Unmade's Tim Burrowes and Seja Al Zaidi, O'Kelley discusses the high impact that digital advertising has on emissions output, thanks to the energy needs of server farms, along with the wastage created by unviewed ads.“This illusion that the cloud is this fluffy place in the air is actually not accurate. The cloud is a bunch of big warehouses full of servers that use a huge amount of energy and cooling power,” he says.And he rails against adland's assumption that advertising campaigns inevitably include wastage where the target consumers are not being reached.“I actually think that the ‘50% of advertising is wasted' statement is one of the most damaging statements in the history of advertising,” he says. “It's become is an excuse not to worry about waste.“We have so much more control over our advertising and where it goes, especially in digital, but increasingly in print and other channels, we are able to be more thoughtful about how we target our ads.”Scope3 plans to expand across APAC under the leadership of local managing director June Cheung.In the conversation, O'Kelley acknowledges that some of the promise of programtic has been unfulfilled: “Where we are today in the development of programmatic, it's not doing what I aspired for it to do. It's caused privacy issues, it's caused national security issues. It's caused commoditisation of quality content. There's a lot of things that aren't great.”Audio production was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

This week the ESG Insider podcast is on the ground at Climate Week NYC for a special series of interviews from the sidelines of The Nest Climate Campus. In this episode, we sit down with Matt Helgeson. Matt is Head of Sustainability for Siemens USA, the US arm of the German conglomerate Siemens AG, a technology company focused on industry, infrastructure, transport and healthcare.  Matt talks to us about what he's hearing from Climate Week NYC so far and the challenges presented by Scope 3 greenhouse gas emissions, which are the emissions that occur up and down a company's supply chain as well as when a customer uses the company's products. He also shares his perspective on what needs to happen to make Climate Week NYC a success.   Stay tuned for more episodes from Climate Week NYC. You can listen to our episode on what to expect from Climate Week NYC here: https://www.spglobal.com/esg/podcasts/what-to-expect-from-climate-week-nyc-2023   This piece was published by S&P Global Sustainable1, a part of S&P Global.  Copyright ©2023 by S&P Global  DISCLAIMER        By accessing this Podcast, I acknowledge that S&P GLOBAL makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, S&P GLOBAL does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of S&P GLOBAL. S&P GLOBAL assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, S&P GLOBAL makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.        S&P GLOBAL EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.     

The final episode of the Digiday podcast at Cannes centered around a topic which everyone on the planet — but especially the digital marketing ecosystem — should be thinking and doing something on: sustainability and carbon emissions reduction. Recording once again from Spotify's podcast studio along the beach of the Croisette, Anne Coghlan, co-founder and COO of Scope3, explained not only all three "scopes" of emissions that companies must assess (and most have a handle on scopes 1 and 2), but outlined some steps that can be taken to reduce their scope 3 emissions. And those publishers that do not make serious attempts to mitigate their impact on the environment could see the business they hope to attract get reduced over time. The fact is, digital advertising is still reckoning with the fact that it's not only wasteful from an inventory point of view, but its massive need for energy to run itself is larger than many realized. And that will only get worse when — no longer if — generative AI gets adopted as quickly as Cannes conversations imply. "There is this need to be skeptical and ask the right questions here, and be thoughtful about making sure that sustainability is brought into businesses decisions," Coghlan told Digiday, "and it's not a separate column at the side that has a checkbox at the end." And that wraps up the Digiday at Cannes podcasts. If you missed any of the first four, they include conversations with S4 Capital's Sir Martin Sorrell/HP's Tara Agen, Zambezi's Jean Freeman and Grace Teng, PMG's George Popstefanov, and programmatic analyst Tom Triscari. Till next year.

Ce mercredi 31 mai , les banques qui ne publieraient pas ses émissions totales associées à ses activités de financement dans le cadre du Scope 3, l'appel lancé par l'organisation COP aux entreprises les plus polluantes, et la taxation des riches pour financer la transition écologique, ont été abordés par Nathalie Janson, professeur à Neoma Business School, Jezabel Couppey-Soubeyran, maître de conférences à l'université Paris 1 Panthéon Sorbonne, et Patrick Artus, directeur de la recherche économique de Natixis, dans l'émission Les Experts, présentée par Stéphane Pedrazzi sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Host Chris Adams is joined by the GSF's Asim Hussain on this episode of The Week in Green Software. They discuss some interesting news about Amazon, AWS and their scope 3 GHG protocol emission data. We also find out how Python has got its Mojo back and we have a very exciting tool from Catchpoint WebpageTest for measuring site's carbon footprint. Finally, some great green software events that you can be part of!

Sustainable advertising is now a vibrant, active movement. And that's important because for the first time, success extends far beyond our ecosystem. We're striving to build a better ad ecosystem to not only improve advertising but also to create a healthy planet and a decarbonised economy. With all this momentum around building a sustainable future, the question we must now answer is evident: can we chart a direct path to how what we do actually impacts emissions reduction in a meaningful way? In this podcast, Anne Coghlan, COO and Co-Founder of Scope3, discusses the ins and outs of measuring emissions and why we're confident the industry now has exactly what it needs to swiftly reduce its carbon footprint.

Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And how could one minimise it? How are advertisers reacting? A recent Scope3 study sheds light on this subject. It shows that the digital marketing industry … The post Reducing the carbon footprint of digital advertising appeared first on Marketing and Innovation.

This week we're republishing one of the most popular AdExchanger Talks episodes of 2022, with Brian O'Kelley, an originator of RTB and now the CEO and co-founder of Scope3, a new startup that aims to help ad tech companies monitor and reduce their carbon emissions. Happy holidays and happy listening!

Did you know that each digital advertising impression produces one gram of carbon? Listen to this podcast episode with Harvin Gupta from Scope3 to find out more. Scope3 is on a mission to decarbonize the entire digital advertising industry and during this episode Anastasia, Saskia and Harvin discussed what the media and advertising supply chains look like, how Greem Media Products can reduce digital carbon emissions and what organisations should be doing to shift to Green Media. Enjoy! More of Sustainability Speaks More of Scope3

For the latest in our NDA Meets podcast series, For the latest in our NDA Meets podcast series, we sit down with Richard Ottoy, GM, EMEA at Sharethrough and Harvin Gupta, Head Of Commercial Partnerships, Scope3.The discussion focuses on the potential environmental damage of digital advertising, the move to net zero campaigns and the critical role of Green Media products. "There are a large number of companies aware of the extremely high level of emissions being created by our industry but companies don't know where to start even understanding the level of their own emissions and how they can start to address them," said Ottoy. "Just to put this in perspective, one million impressions from an ad campaign wil generated on metric ton of CO2. One impression will generate on gram of CO2." Gupta said: "Adtech's always had a hidden sustainability issue and it's only now it's coming to the fore. If you think about how complex ad serving is, the way our industry is structured today is incredibly inefficient. Things are changing though and people are educating themselves about the problem."Ths discussion covers ways everyone in the industry can make changes to their own business to become more efficient and the first steps that can be made to make a real difference, the impact of SPO and DPO, and the importance of standardisation in measurement and currencies. 

The UN climate conference known as COP27 is underway, and today (Nov. 11) is Decarbonization Day. In this episode of the ESG Insider podcast, we explore how companies are setting decarbonization targets in their operations and across their supply chains.     To understand how companies are engaging with suppliers, we talk with Simon Fischweicher, who is Head of Corporations and Supply Chains for CDP North America. CDP is a nonprofit environmental disclosure platform that has a program aimed at helping companies gather concrete details from suppliers about their emissions and other climate-related activities.  Simon tells us that companies are increasingly collaborating on their approach to suppliers. "When you have a single customer voice asking for better climate disclosure or more investment in renewable energy or setting emission reduction targets for a specific supplier, that voice might not be loud enough to drive change," he says. But when the entire sector is pushing for better practices, "that supplier may listen." Listen to our episode about what to expect from COP27 here: https://www.spglobal.com/esg/podcasts/at-cop27-how-to-make-progress-in-the-face-of-uncertainty   Listen to our episode about a proposed U.S. climate disclosure rule here: https://www.spglobal.com/esg/podcasts/unpacking-the-sec-s-proposed-esg-fund-rules   We'd love to hear from you. To give us feedback on this episode or share ideas for future episodes, please contact hosts Lindsey Hall (lindsey.hall@spglobal.com) and Esther Whieldon (esther.whieldon@spglobal.com).   Copyright © 2022 by S&P Global   DISCLAIMER   By accessing this Podcast, I acknowledge that S&P GLOBAL makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, S&P GLOBAL does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of S&P GLOBAL. S&P GLOBAL assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, S&P GLOBAL makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.   S&P GLOBAL EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST. 

Brian O'Kelley is often considering the godfather of ad tech, having invented programmatic advertising when he built AppNexus. Now he's launched a new company called Scope3 to fix the environmental damage done by modern ad tech. Brian talks to Sean Aylmer about what he would have done differently if he had his time again.Support the show: https://fearandgreed.com.au/all-episodesSee omnystudio.com/listener for privacy information.

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions. --- Crazy, right? --- Which is exactly why for today's episode, we're talking about sustainability in the adtech world and how companies like Scope3 are trying to make ad delivery a more sustainable process.

After a hiatus from ad tech, Brian O'Kelley is back with Scope3, a new startup to help ad tech companies reduce their carbon emissions. The cynical POV: He's cleaning up the mess he helped make. It's a fair criticism, O'Kelley says: “I take accountability for my role in this.”

The Resale Edit: What Brands Should Consider When Building A Resale ProgramThe only place to start this week is the Charnard's decision to give 100% of Patagonia to a trust and holding company charged with manifesting Patagonia's mission: to save our home planet. There are few leaders that live their values with the willingness to discard and invent new structures for the times–Patagnoia's IronClad Guarantee, 1% for the planet, the Footprint Chronicles, Benefit Corporation, “Don't Buy This Jacket” and of course Worn Wear. Consistent with the past 50 years, Yvon and Patagonia are still willing to do so, with this recent move. Leadership can be elusive but we certainly know it when we see it. Thank you, Yvon, Milinda, Ryan, and the Patagonia team for continuing to lead.As NYFW wrapped up last week and climate week kicked off this week, Fortune points out the disagreeable truth that climate goals and big fashion business models simply do not align. Although brands and retailers are taking steps to be more sustainable, there is still a disconnect on how many goods a company can make to reach environmental goals. We are not going to address this within our current linear model. And it's one of the reasons so many fashion brands are launching resale programs. But with all these new programs how can one distinguish between business innovation and marketing? One way is to look at the business model behind the effort. Innovative business models are set up to be profit centers for the business, they address core activities such as buying and selling pre-owned items. Marketing programs have an ROI that drives traffic but are not set up to become core for the business. Saks Off 5th, who expanded their resale efforts this week with LXR and Reflaunt is aiming to make money by buying and selling pre-loved items. This is business model innovation given the ability to scale a profit center. Whereas UK fashion provider, Joules, who also announced a resale program is essentially awarding gift cards to get you back in the store, more akin to smart marketing. Marketing efforts can evolve into business innovation, but approaching resale as a business innovation certainly improves the odds of capturing the customer shift underway.Saks Off 5th initially partnered with LXR back in 2020 selling pre-owned handbags in-store. Their program has now expanded with Rent the Runway and Reflaunt to offer roughly 1,000 items online. Many of the resold items are not typically sold via the Off 5th banner including Hermes, Fendi, Prada, and Tom Ford. This makes sense for a discount retailer who can now buy back and resell higher-end pieces to their value-oriented customer base. This is a business that has the potential to continue to grow, not a marketing program.We will see more of these programs across value-oriented retailers such as Walmart, Target, JCP, and Macy's as they find new ways to attract and maintain value-oriented customers. As a not-so-small footnote, brands should beware these programs have significant brand risk in the new supply, discounting and merchandising of branded items outside the brand's purview. As compared to traditional wholesale relationships where brands share in revenue, these programs both buy from and sell to customers, bypassing the brands altogether.@James Reinhart wrote a fantastic article in Fast Company comparing fast fashion to big tobacco. James' points included the social pressures of the newest look and price point with cigarettes in the media and affordability at the time. It's possible there will be class action lawsuits or the government will regulate fast fashion but even if this does occur it won't be soon. For now, this article serves more as a billboard highlighting the need for new business models as fashion considers the sustainability implications of the industry.WWD covered lululemon's annual sustainability reporting which highlighted the challenges of our current commerce model from a CO2 perspective. Lulu shared an 82% absolute reduction, ahead of plan on direct emissions (scope 1 and 2) while indirect emissions (scope 3) increased 4%. Given lululemons growth, 4% would still be commendable by some and it also highlights the innovation needed from new business models such as lululemon's Like New. Other brands were in the news for sustainability press releases including Puma's new recycled shoe, others implementing ‘more sustainable' logistics and packing materials, and Macy's circularity program. While these make good marketing, many of these efforts, such as the process of producing a shoe from recycled content, is not addressing the systemic problem a growing fashion CO2 footprint–an exception may be Macy's move to digital samples which can scale and does address core operations. Saks Off 5th and lululemon's Like New program are examples of business innovation that can ultimately scale where business growth isn't directly tied to growing CO2 emissions.The So WhatFashion brands who are serious about climate goals will need to innovate profitable circular models. If your resale program doesn't make money buying and reselling pre-owned items, question if it's really just a marketing program and won't address your innovation agenda.Premium and luxury brands get ready for a very different retail landscape where more of your products are repurchased and resold in channels and stores you would disapprove of, bypassing you entirely. In order to control your brand, you will need ways to track and control your items beyond the first sale, owning the resale channel for your items.Week of September 23:Saks Off 5th on Resale: A Golden OpportunityWomen's Wear DailySaks Off 5th is ready to join resale. Throughout the last several months, Saks Off 5th has been partnering with companies like LXR & Co. and Rent The Runway to start building a network of pre-loved sources. Most recently, Saks Off Fifth launched with Reflaunt introducing menswear, men's accessories, footwear, and sunglasses into its roster of pre-loved merchandise. What is Driving Luxury Resale's Push into Physical Retail?The Fashion LawConsumer goods brands benefit from brick-and-mortar stores as physical retail drives higher spending, lower return rate, and acts as a better vehicle for new customer acquisitions. It's time for resale to get with the “old” way of shopping- in-store. The RealReal, Rebag, and Privè Porter plan to expand their physical store locations to achieve profitability and create the ultimate luxury experience for shoppers. Big fashion can't align its climate goals with its business modelFortuneAs the crossroads of NYFW and Climate Week meet, so does the disagreeable truth that climate goals and big fashion business models simply do not align. Although brands and retailers are taking steps to be more sustainable, there is still a disconnect on how many goods a company can make to reach environmental goals. Lululemon's Latest Impact Report Puts Pressure on Decarbonization Women's Wear Daily Lululemon has already captured the hearts of billions, $1.9 billion in quarterly revenues to be exact. The brand has made amazing strides towards becoming more sustinable, the brand still saw a 4% increase in Scope3 emissions from last year. Lululemon is now putting all of its efforts to focusing on transitioning to renewable, efficient energy. Earth is now our only shareholder.PatagoniaPatagonia is in the business of saving our home planet, by “going purpose.” Ditching the traditional route of going public, Patagonia is choosing to take its wealth and invest in the planet. 100% of the company's voting stock will transfer to Pataonia Purpose Trust and 100% of the nonvoting stock has been given to the Holdfast Collective, a nonprofit dedicated to fighting the environmental crisis and defending nature. Macy's rolls out circular servicesEcotextile NewsFor the last 18 months, Macy's has started integrating new solutions to help conquer its sustainability improvement goals. It's efforts focus on offering ethically produced products and brands to its customer base, while simultaneously reducing its environment mental impact through logistics. Salesforce Enters the Carbon-Credit BusinessThe Wall Street JournalSalesforce is entering the carbon-credit business with force as it gears up to launch it's new Net Zero Marketplace for carbon credits. The marketplace will tackle transparency and quality issues in the ever-changing field. It will launch October 9th with almost 90 projects which will support programs such as soil health and renewable energy. Why fast fashion is the next Big TobaccoFast CompanyGen Z is known as being the most eco-friendly generation yet, even though they feed into the addiction that is fast fashion more than any other consumer group. As fast fashion continues to go unchallenged, the more and more it starting to sing the same tune as Big Tobacco, especially when targeting Gen Z. Fashion brands are launching partnerships with sustainable logistics providersGlossyIn effort to support authenticity around new initiatives, retailers like Rebecca Minkoff, EB Denim and Rent the Runway are taping more sustainable shipping and packaging solutions, like Route and Olive. Route takes the heavy lifting out of the post-purchase experience by offsetting shipping emissions through integrated AI tracking parcels from retailer to customer. Ol

In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3's platform assesses energy usage associated with advertising and provides that data along with offset sourcing to brands, agencies, publishers and tech. This full-length episode is free to all Marketecture members on all tiers. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this episode if available at https://marketecture.tv/programs/scope3-brian-okelley?categoryId=106874 . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.