Podcasts about kiss books

In this episode of "Built for More," host Lane Taylor sits down with Shaun Austin Gordon, the visionary founder and CEO of Kiss Books. Together, they explore the transformative power of being fully present in relationships and how this principle is at the heart of Kiss Books' mission to foster moments of celebration and connection. Shaun opens up about his personal evolution towards greater presence in his life and relationships, sharing insights and lessons learned along the way. Through their discussion, we're reminded of the critical role curiosity and genuine connection play in understanding, empathy, and ultimately, in driving personal growth and fulfillment. As we dive into the story behind Kiss Books, Shaun illustrates how the company strives to encapsulate and celebrate the essence of connection through its products. This episode is a compelling call to action for listeners to awaken to their potential, embrace the journey of self-improvement, and strive for more in every aspect of their lives. Join us for a journey of discovery, inspiration, and empowerment. The Essence of Presence: Learn why being fully present in relationships is foundational to forging deeper, more meaningful connections. Curiosity as a Bridge: Discover how curiosity and genuine interest in others can lead to a greater understanding and empathy. Celebrating Connection: Get an inside look at how Kiss Books aims to create lasting moments of joy and connection in relationships. A Call to Personal Growth: Be inspired to embrace your potential and pursue a path of self-discovery and fulfillment. 00:00 - Introduction: Setting the Stage for Connection 03:05 - Getting to Know Shaun Austin Gordon: The Man Behind Kiss Books 05:21 - The Importance of Being Present: Unpacking Its Meaning and Impact 09:09 - What It Means to Be Present: A Deeper Dive 10:24 - The Journey to Becoming Present: Shaun's Personal Evolution 14:04 - Fostering Curiosity and Connection: Key Insights 18:21 - The Mission of Kiss Books: Celebrating Moments of Connection 32:36 - Being Built for More: Embracing Growth and Potential 39:09 - Wrapping Up: A Conclusion and Call to Action for Listeners

Join me as I welcome Shaun Austin, owner of Kiss Books  and all around - inspirational visionary.  With experience from shooting over 500 weddings, launching a successful photography business, and authoring 'The Stack' Shaun shares a wealth of knowledge on todays episode!  Get valuable advice on how to add photo albums to your photography packages and enrich your clients experience. Shaun offers unique insights into overcoming sales fear and understanding the significant role of print services in today's digital age. He also discusses his upcoming speaking engagements at various events and his passion for forward thinking and education for photographers.  About Shaun Shaun Austin Gordon is witty, loves deep conversations, and loves to dream of the future. He is married to his beautiful wife, and has 3 kids. On weekends you can find him headed to Nashville to see his favorite daughter, hitting the gym with one of his kids, or playing tennis with friends. Shaun photographed around 500 wedding over his 15 year career. He is the founder and Visionary at Kiss Books, but if he had any other job he would be an inspirational speaker. His wife refers to him as Shaun 2.0 now that he is dedicated to growth in his many roles such as a husband, dad, son, leader, and friend. Shaun is committed to becoming the best version of himself and if you want a good laugh ask him about his cartwheel experience. Connect with Shaun Kiss Books Website: kiss.us Instagram: @shaunaustin Connect with me Online: Shownotes: summergracephoto.com Instagram: @summergrace.photo

What's the point in MAKING resolutions, if 90% of people don't KEEP them?Is there something we're doing wrong?Is there a better way?On today's episode of the bop, Shaun Gordon helps us get to the heart of these questions, and find a way forward. Shaun is one of the most candid people I know... he's also witty, loves deep conversations, and dreaming about the future. He photographed around 500 weddings over his 15 year career before transitioning over to his current role as  co-founder and Chief Visionary Officer at Kiss Books.But as we like to say here at the BOP, it's always a good idea to side who you're going to BE before you decide what you're going to DO, and Shaun is fiercely committed to doing just that. In fact, his wife refers to him as Shaun 2.0 now that he is dedicated to growth in his many roles such as a husband, dad, son, leader, and friend. Shaun is committed to becoming the best version of himself and he is just getting started, and in this episode, he brings his trademark candor and vulnesrabitliy to the conversation in order to help you take steps to do the same!Here's a little of what you'll find inside:  HIGHLIGHTS––––––––––––03:52 - BOP Byte: Speak the Good You See 09:28 - Shaun Gordon joins the Show11:51 - Shaun shares his Journey19:08 - The source of Shaun's commitment to Growth24:03 - How PERSONAL impacts BUSINESS34:56 - Why Shaun doesn't do Resolutions (and what he does instead)44:49 - Morning Cartwheels and Growth53:20 - Ice Bath and Embracing Vulnerability63:29 - 2 SCARY words that don't have to be70:44 - How to Get Started with Albums87:37 - Surprise! Season 1 Finale Guest AnnouncementSHOW NOTES––––––––––––Rob's Quick Links:• FREE Download: 17 Ways to Generate Revenue - https://www.square8studio.com/17ways• Instagram: https://www.instagram.com/square8studioShaun's Quick Links:• KISS Books: http://kiss.us• Instagram:  https://www.instagram.com/shaunaustin/

If you're trying to scale your business and stand out in your field, powerful copywriting may be the key to converting more website visitors into customers. But, how can you clarify your sales-focused language while letting your personality shine through on your site? In other words, how can you write content that presents your value in a way that's on brand with who you are? Well, friend, you're in luck! Lucy Bedewi of My Write Hand Woman has created an entire business around writing no-fluff copy that converts—and teaching other creative entrepreneurs how to do the same. She especially loves working with women (who make up 95% of her clients!) and helping them embrace their confident sides as they "lean into their voice" and showcase their personalities through their content. Lucy has also connected with many of her clients through fun, engaging Instagram reels where she expresses her outgoing self while providing helpful copywriting education. In this episode of Priority Pursuit, Lucy explains how to get rid of fluffy language, talk to the right people, and write effective copy that converts interested leads into excited, loyal customers. In this episode, Lucy shares:  What “copywriting” is & what a “copywriter” does How creative entrepreneurs can write effective copy that converts Audit your entire website. Clarify your brand messaging. Get strategic with your home & about pages. When creatives should invest in a copywriter & when they should write their own copy You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/write-effective-copy-converts.    Mentioned Links & Resources You Are a Badass Every Day by Jen Sincero - https://www.amazon.com/You-Are-Badass-Every-Transformation/dp/0525561641?&linkCode=ll1&tag=victoriara0e1-20&linkId=f5a4f305b65cdda41fc48d384683fe19&language=en_US&ref_=as_li_ss_tl  Take Lucy's “What's Your Brand Voice?” Quiz - https://quiz.tryinteract.com/#/60b986b3bfa5f200179b7bde  Get 20% Off Any Template in Lucy's Template Shop with Code VICTORIA20 - https://www.mywritehandwoman.com/template-shop  Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Save $50 On Your First Order of $100 or more from KISS Books - https://victoriarayburnphotography.com/kiss/  Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426   Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/

As a creative entrepreneur, other than money, what's one thing you wish you had more of? For most of us, the answer is time.  There just never seem to be enough hours in the day to accomplish all the things, get to passion projects, spend time with the people who matter most, or rest. And, unfortunately, time isn't a commodity that can be purchased.  However, there are tools, services, and resources you can invest in (or put on your Christmas list) that will save you time and, thus, give you more time to do what you love and focus on the needle-moving tasks within your business.  In case you'd love to be gifted with more time, in this episode of “Priority Pursuit,” we're discussing 11 time-saving gifts to ask for this Christmas as a creative entrepreneur! (Side note: Many of these are also tax-deductible business expenses. So, don't hesitate to treat yourself!) A Roomba - https://www.amazon.com/gp/product/B07QNM7YDM/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07QNM7YDM&linkCode=as2&tag=victoriaray01-20&linkId=9d96f71956975215b8148b01efe79167  Any Service That's Going to Allow You to Do Less Thinking, Planning, or Work Blue Apron - https://www.blueapron.com/  Hello Fresh - https://www.hellofresh.com/  Courses or Education Amy & Jordan Demos Courses - https://www.amyandjordan.com/  Katelyn James Courses - https://katelynjames.com/  TSA PreCheck or CLEAR TSA PreCheck - https://www.tsa.gov/precheck  CLEAR - https://www.clearme.com/  Pre-planned Date or Friend Nights Wine & Watercolors with Roseberry & Co - https://roseberryandco.com/  Adventure Challenge - https://www.theadventurechallenge.com/  Cellar Wine Bistro Wine Club - https://cellar422wines.com/  Planner - https://www.emilyley.com/collections/simplified-planner  Audiobook Gift Card  Audible - https://www.audible.com/ep/giftcenter  Chirp - http://fbuy.me/s2L-D  Airpods - https://www.amazon.com/gp/product/B07PYLT6DN/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07PYLT6DN&linkCode=as2&tag=victoriaray01-20&linkId=a2766bd8bbb3159876179d43816f02b6  Alexa or Echo - https://www.amazon.com/gp/product/B07XKF5RM3/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07XKF5RM3&linkCode=as2&tag=victoriaray01-20&linkId=4fb996def73100368a414e0420a47673  Phone Tripod - https://www.amazon.com/gp/product/B07NWC3L95/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07NWC3L95&linkCode=as2&tag=victoriaray01-20&linkId=36aa9a3227ff9e513e2fc4856408d16d  Anything That's Going to Allow You to Prioritize Self Care For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/time-saving-gifts-ask-christmas-creative-entrepreneur. Other Mentioned Links & Resources Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/

As creative entrepreneurs, we all have a lot on our plates. But, at the end of the day, we should be able to enjoy our families, friends, hobbies, and, well, life outside of work! Whether you're in a season requiring additional hours on the job or more intentional time with a loved one at home, balancing everything on your schedule can be challenging. Our new friends, Mark and Nicole Pasternack, know this struggle well. These married business owners, wedding photographers, and parents of four children weren't always in alignment when it came to work-life balance. Nicole tells us, “I was focusing on growing a family while Mark was focusing on growing a business. And, we weren't seeing how these things worked together. It felt like it was a constant competition for our time.” So, the Pasternacks asked themselves how they could support each other, get on the same page with work and family, and chase their goals together. Since then, Mark and Nicole have viewed their life as one cohesive unit⁠—and, as Mark puts it, “Everything in our family is equally important.” Whether it's doing the dishes, filming a corporate video, enrolling the kids in fun activities, or shooting a wedding, the Pasternacks have systems in place to help their businesses and lives run smoothly (and not in competition with each other). The Pasternacks love mentoring other creatives and sharing tips on how you can make more money doing what you love, be present for your family and friends, and get your time back. In this episode of Priority Pursuit, Mark and Nicole explain how you can find work-life balance as a creative entrepreneur, serve your clients and family well, and escape the overwhelm of being in survival mode. In this episode, Mark and Nicole discuss: What “work-life balance” is, & if it actually exists How creatives can serve their clients, love their families, & get their personal time back Know who your ideal clients are, & set expectations early on. Remember that family life takes work, just like your business. Focus on what only you can do, & delegate (or automate) the rest. How someone who's overwhelmed with work, life, or both can start to find work-life balance as a creative entrepreneur Take control of your calendar. Put some of each paycheck into savings. Keep up with the dishes. (Yes, really!) You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/find-work-life-balance-creative-entrepreneur/. Mentioned Links & Resources How to Win Friends & Influence People by Dale Carnegie - https://amzn.to/3TfOTSE  Must-Read Books for Marriage, Family, & Business by Mark & Nicole Pasternack - https://pasternackco.com/2022/02/25/must-read-books/  Download Mark & Nicole's Free Guide: 3 Strategies That Took Us from Surviving to Thriving - https://thepasternacks.com/thriving  Subscribe to Happy Hour with the Pasternacks on Apple Podcasts - https://podcasts.apple.com/us/podcast/happy-hour-with-the-pasternacks/id1616551971  Subscribe to Happy Hour with the Pasternacks on Spotify -  https://open.spotify.com/show/6a4qKBCBOjy8BukwDmxiD8   Subscribe to Happy Hour with the Pasternacks on Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAua2FqYWJpLmNvbS9wb2RjYXN0cy8yMTQ3NDk2MzIzL2ZlZWQ  Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Save $50 On Your First Order of $100 or more from KISS Books - https://victoriarayburnphotography.com/kiss/  Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426   Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/  Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/

When you think about web design, flawless photos and a gorgeous color scheme may come to mind. But, while those are necessary website components, your site should be more than just beautiful; it must also be strategic. In other words, your website should include relevant, helpful content with a straightforward navigation that makes it easy for visitors to buy or learn more.  Every creative entrepreneur should have a strategic website because your website is the best way for people to find you and learn about the valuable solutions that you offer. And, by creating a website with excellent copy and user-friendly design, you'll give customers a preview of the pleasant, professional experience they can look forward to when they work with you. Friend, I know it's tough for creatives to find time to build an entire strategic website! That's why Octavia Elease, a ShowIt web designer, works with creative entrepreneurs so they can save time and communicate their value with websites designed with the customer in mind. Octavia is an Atlanta-based, Disney-loving designer and educator who enjoys pouring into the creative community and helping her clients grow their businesses. With a focus on brand storytelling and modern aesthetics, Octavia builds strategic websites that allow creative entrepreneurs to reach, engage, and convert their dream customers. In this episode of Priority Pursuit, Octavia gives us 12 items that you should include on your homepage to engage your website visitors and convert them into customers. In this episode, Octavia discusses:  The 12 things that must be on a creative entrepreneur's homepage to convert website visitors into customers An easy navigation (AKA main menu) Clear call-to-action (CTA) buttons A hero image & one-liner Your customer's problem & pain points Successes (AKA value propositions) Testimonials with photos A three-step process An “About My Business” section Your pricing An opt-in A final CTA A footer Who should create their own websites, & who should work with a web designer (& a copywriter) Eight web design mistakes creative entrepreneurs should avoid (whether they build their own site or hire a web designer) You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/12-homepage-items-convert-website-visitors-into-customers/.    Mentioned Links & Resources Marketing Made Simple by Donald Miller - https://amzn.to/3B9ebM8  Building a StoryBrand by Donald Miller - https://amzn.to/3RenJen  Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/  Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426   Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/  Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/

In this interview with Shaun Gordon, Co-Founder and CEO of KISS Books, Chris and Shaun discuss simple strategies for selling more albums and books to your photography clients. Shaun dives into his framework he calls "The Stack" and breaks it down piece by piece to help you get more books into more clients' homes. Catch the video episode as well as links to Shaun's book at https://swiftgalleries.com/sell-more-photo-albums-using-the-stack/. --- Send in a voice message: https://anchor.fm/printmaker/message

Creative entrepreneurs often struggle to find the balance between doing what they love—what they've spent their entire lives studying and working toward—and making enough money to build the life they want. In other words, any of us aren't taught how to grow the business side of our craft, whether that's photography, art, music, writing, or another creative venture. Fabiana Claure—a concert pianist, university educator, entrepreneur, and business coach for musicians—understands this struggle firsthand. “I saw so many colleagues finish their education, but then flip from what they had pursued and studied for their entire lives because they just needed to make money,” she says. “And I didn't want that to happen to me; I knew there had to be a better way.” While she initially thought (and was taught) that someone else would have to employ her as a musician, Fabiana discovered that she didn't have to wait to earn a living from her craft. Fabiana taught herself about marketing, client services, pricing structures, and more from the lens of a creative entrepreneur. And, she started to build the life she wanted while doing what she loved: playing and making music. Fabiana turned this knowledge and experience into a first-of-its-kind music business course at the University of North Texas, then an online program for creatives called The Musician's Profit Umbrella—taking the lessons she taught her university students and making them available to the public.  Since then, Fabiana has helped thousands of musicians increase their income through online programs for creative entrepreneurs. With these programs, musicians can learn how to achieve financial and artistic prosperity, win back their time, and build a legacy—all without sacrificing their quality of life. In this episode of Priority Pursuit, Fabiana explains how to make an online program for creatives so you can increase your income, raise your rates, and keep burnout at bay. In this episode, Fabiana discusses:  Why creative entrepreneurs should design & sell online programs What qualifications & attitudes creative entrepreneurs need to make an online program Take action quickly to bring your vision to life. Think and communicate as a leader. Hold onto your craft and your priorities. How creative entrepreneurs should structure their pricing for online programs How creative entrepreneurs can build and sell an online program Determine who your ideal clients are. Sell your program first; then, create a curriculum. Personalize your offers by sharing your story. Confidently invite people to work with you. You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/make-online-program-creatives/.   Mentioned Links & Resources The Musician's Profit Umbrella: A FREE 90-Minute Guide To Packaging Your Skills into a Profitable Online Music Business - https://fabianaclaure.com/gift  “Musicians Creating Prosperity” with Fabiana Claure - https://musicianscreatingprosperity.com  Think and Grow Rich by Napoleon Hill - https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/ref=sr_1_1?adgrpid=1331509148080305&&hvadid=83219393040426&&hvbmt=be&&hvdev=c&&hvlocphy=49237&&hvnetw=o&&hvqmt=e&&hvtargid=kwd-83219674943677%253Aloc-190&&hydadcr=29020_10857404&&keywords=think+and+grow+rich-+napoleon+hill&&qid=1659462426&&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=6340eb55082593cf4ac8ef8e36164a17&camp=1789&creative=9325  Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/  Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426   Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/  Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/

If you follow me on Instagram, you might already know about the puppy saga that's been going on at our house. But, in case you don't know what I'm talking about, I'll fill you in.  A couple weeks ago, I was walking Hattie like I do every morning. However this particular walk threw us for an unexpected loop, because when Hattie and I got back to our block, I found a tiny, black puppy frolicing on the sidewalk and trying to eat a dandelion.  With no owners in sight, I scooped him up, gave him a bath, took him to our vet to see if he was chipped (which he wasn't), and I posted his photo all over social media and lost pet websites in an attempt to find his home.  I'm still in disbelief that nobody claimed this sweet boy, whom the vet said was no more than 12 weeks old when I found him. But, Zach named the pup “Little Richard,” and we've had him for almost two weeks now.  Little Richard is sitting on my lap as I record this, but before this episode airs, he'll be in his forever home, which I am both so happy and so sad about. We found the most ideal home for this lab-hound pup, and we know he is going to be well loved. But, you can bet there will be tears when we drop him off with his parents in just a couple days.  At this point, I'm sure you're thinking, “That's great Victoria, but what does a puppy have to do with running a small business?” And, after two weeks of having a pup and an older dog, I can promise you that your business has more in common with dogs than you likely think.  In this episode, we specifically discuss:  Like it isn't fair to compare a puppy who is learning to a dog who is well trained, it isn't fair for you to compare your business to someone else's that is further along than yours & allow yourself to feel less than.  Like businesses, dogs are trained & raised to serve different purposes.  You can find a more detailed version of this episode's show notes at:  https://victoriarayburnphotography.com/what-puppies-small-business-owners-common.  Mentioned Links & Resources Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/  Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/   Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426     Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/

Are you a photographer wanting to improve your SEO? Have you heard that you need to identify strategic keywords, but you either have (1) no idea what that means or (2) aren't sure how to identify keywords for your website or what to do with them? If so, this episode of Priority Pursuit is for you, my friend! Because, today, we're discussing how to identify keywords for SEO that will help you book more clients as a photographer.  In this episode, we discuss/answer:  What are keywords, and how do they help searchers find your content? The differences between head and long-tail keywords, and why you want to use long-tail keywords. The “rules” you need to follow when choosing long-tail keywords, including: You need a long-tail keyword for every webpage and blog post you want search engine users to be able to find. Every webpage and blog post needs a different long-tail keyword. You cannot use the same keyword on more than one page.  Your long-tail keyword needs to be relevant to the page you're using it on. If your keyword isn't relevant, search engines will see this, and your search ranking may be Long-tail keywords have four or more words. You can occasionally use three words.  Your long-tail keyword should have between 1-100 searches per month. This helps ensure that your website appears when people are specifically looking for your products or services. If your market is saturated, you can occasionally get away with 100-1000 searches.  The steps needed to identify long-tail keywords for your web pages and blog posts, which include: Create a spreadsheet so you can keep track of which long-tail keyword goes with which web page or blog post. Think about your ideal client's search intent & use common sense & online tools to brainstorm a list of possible long-tail keywords.Tools mentioned include: The Google AdWords Keyword Tool The Keyword Tool Moz's Keyword Explorer (The free version allows you to explore 30 searches per month.)  The “Related Searches” section on Google Google's dropdown suggestions Use Google AdWords' Keyword Planner to check the average number of searches per month for each long-tail keyword. Identify a relevant long-tail keyword for each web page and blog post. You can find a more detailed version of this episode's show notes at:  https://victoriarayburnphotography.com/how-identify-keywords-seo-help-book-more-clients-photographer. Mentioned Links & Resources “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/  Other Priority Pursuit SEO Episodes - https://victoriarayburnphotography.com/category/priority-pursuit-podcast/seo-podcast/  Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/  Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys/  Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426   Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/

47. Whether you're a wedding photographer or another kind of creative entrepreneur, there are likely countless ways you can better serve your customers AND increase profits through upselling. And, in this episode of Priority Pursuit, KISS Books Founder and CEO Shaun Austin Gordon breaks down the sales strategy he teaches photographers to help them sell a wedding album to every single client (AKA a strategy for better serving customers and increasing profits through upselling).   If you've listened to previous episodes of Priority Pursuit, you've heard about KISS Books—an heirloom album company for photographers based in Indianapolis, Indiana and the album company that I exclusively use for Victoria Rayburn Photography clients. But, what I haven't shared about KISS Books is the fact that Shaun's album sales system allowed me to serve all of my 2021 couples with wedding albums—which did immense things for my client experience—and allowed me to make an additional $20,000 in 2021!   Because KISS Books and Shaun's album sales system have been such blessings to me, I'm thrilled to have Shaun on the show to explain how to improve your client experience and how to increase profits through upselling.    Side Note: This blog post shares an abbreviated version of Shaun's album selling process—which can absolutely be adjusted for other industries, products, and services. You can hear more of Shaun's system in the audio featured at the top of the page, and you can find step-by-step instructions for implementing this system in Shaun's book, The Stack.    In this episode, Shaun shares:   What upselling is Why upselling is so valuable for creative entrepreneurs An exact strategy that you can use to increase your profits through upselling   You can find a more detailed version of this episode's show notes at:  https://victoriarayburnphotography.com/how-increase-profits-upselling.   Mentioned Links & Resources Find Shaun on Instagram - https://www.instagram.com/shaunaustin/?hl=en Find Shaun on Instagram at Kiss Books - https://www.instagram.com/kissbooks/?hl=en Find Shaun on Facebook - https://www.facebook.com/Kissbooks/ KISS Books - https://www.kiss.us/   The Stack: Everything You Need to Know about Pricing, Offering, and Serving Your Clients Photo Albums  by Shaun Austin Gordon https://www.amazon.com/gp/product/0578766728/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0578766728&linkCode=as2&tag=victoriara0e1-20&linkId=abeda846061b919e9eba3569991a3762  Victoria's Album Page - http://victoriarayburnphotography.com/albums/    Essentialism: The Disciplined Pursuit of Less by Greg McKeown -  https://www.amazon.com/gp/product/0804137404/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0804137404&linkCode=as2&tag=victoriara0e1-20&linkId=e192c685ba856bb19935d0361570bcc0  The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business by Micahel E. Gerber - https://www.amazon.com/gp/product/B0182PX466/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B0182PX466&linkCode=as2&tag=victoriara0e1-20&linkId=50b79d864fab67e1862a8dc531927e22    Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - https://www.amazon.com/gp/product/1536693154/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1536693154&linkCode=as2&tag=victoriara0e1-20&linkId=2784aa8ef7c67e9cb08d6cd52461b9c3  Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Receive $50 off an album at Kiss Books - http://victoriarayburnphotography.com/kiss Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 

Shaun Gordon joins David and Rich to talk about the importance of prints and albums! He shares information on Kiss Books and explains how to provide clients with family heirlooms.

Happy Woo Wednesdays! Shaun Austin is the man and I've been using his album company KISS books for 12 years. They are gorg with the best colors and he makes the process so simple. We chat about how albums can create margin and space in your business because you can make more with less clients. Shaun is so passionate about helping wedding photographers have a happy and healthy business. He teaches you how to create an amazing experience for your clients and have every clients have a wedding album to take them back to their very special day. Bio: Hey Beautiful people, I am Shaun Austin Gordon, founder and CEO of Kiss Books. I love deep conversations, walks on the beach (sounds cheesy but I do), and I love to dream. I am married to this bad ass boss woman that just keeps getting better with time. We have 3 kids that are amazing humans. One of our family mantras is memories over stuff. I love to travel and I am grateful to do plenty of it. On weekends you can find him at a concert with one of his kids, in Mexico with his wife, or playing tennis with friends. If I could have any other job he would be an inspirational speaker. My wife refers to him as Shaun 2.0 now that I have been dedicated to growth in many roles, such as, a husband, dad, son, leader, and friend. I am committed to becoming the best version of myself and I am just getting started. I photographed a lot of weddings in a 15 year career and I started shooting some weddings with friends, as long as it is in a great location. Promo If it is mostly photographers I can give away 5 copies of my book and on Kiss credit of $100 Connect with Shaun https://www.instagram.com/kissbooks/ https://www.instagram.com/Shaunaustin/ Connect with Carissa Coaching IG: @carissawoo Photography IG: @carissawoophotography Download a free guide on how to become a lead generating machine HERE Watch my free 20 lead generation masterclass https://carissa-woo.mykajabi.com/registration-page... Thank you to our sponsors Photobooth Supply. Buy the Photo Booth http://photoboothsupplyco.com/carissawoo

40. Do you want to make more money with your small business? To be fair, what small business owner doesn't?! While you might assume that you need to add an entirely new product or service to increase your revenue, there are a lot of ways you can make more money practically doing what you're already doing. You simply need to make a few changes to your processes.  In this episode of Priority Pursuit, I'm excited to discuss five easy ways to make more money in your small business: Resell work you've already created.  Upsell to your current customers. Utilize affiliate links in your content. Charge for coaching sessions.  Raise your prices.   You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/ways-make-more-money-your-small-business.  Mentioned Links & Resources Show Notes: http://victoriarayburnphotography.com/ways-make-more-money-your-small-business “Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry of Roseberry & Co.” - https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/  Pixieset - https://pixieset.com/ref/8kKrzZAaKX  Amazon Associates - https://affiliate-program.amazon.com/  Business Coaching for Photographers with Victoria - https://victoriarayburnphotography.com/business-coaching-photographers/  SEO Coaching for Photographers with Victoria - https://victoriarayburnphotography.com/seo-coaching-photographers/  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/  Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks   Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426

38. Have you ever wondered how to become an “award-winning” business owner? I mean, you work hard. You produce great work. However, while you regularly see industry peers receiving awards, nobody is knocking on your door to give you a trophy. What gives? Thankfully, in this episode of Priority Pursuit, award-winning and published wedding photographer Jasmine Norris of Jasmine Norris Photography is sharing exactly how you can become an award-winning business owner—including how you can be named to The Knot and WeddingWire's “Best of Weddings” lists if you're a wedding vendor.  Just to name a few of the awards Jasmine has earned throughout her career (You can find a more extensive list here!), Jasmine is a six-time winner of WeddingWire's Couples' Choice Awards, a seven-time winner of The Knot's Best of Weddings, and a four-year Stevie Awards recipient (with multiple awards earned each year).  Jasmine is an incredible photographer and business owner and is certainly deserving of these awards. However, Jasmine doesn't simply receive awards regularly. She's made applying for awards part of her workflow and uses her awards to leverage her business. And, in this episode of Priority Pursuit, she shares how you can and why you should be doing the same.  Jasmine shares more in the audio of this episode, but essentially, to become an award-winning business owner, you need to:  Nominate your business and apply for awards. Don't wait for others to nominate you. Research awards within your community, state, or area. Research awards within your industry. Research general awards.  Set up workflows to make applying for awards simple & routine.  You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/how-become-award-winning-business-owner  Mentioned Links & Resources Show Notes: http://victoriarayburnphotography.com/how-become-award-winning-business-owner  Jasmine Norris Photography - https://www.jasminenorris.com/   Find Jasmine on Instagram - https://www.instagram.com/jasmine.norris/?hl=en  Find Jasmine on Facebook - https://www.facebook.com/JasmineNorrisPhotography/  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/  Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks   Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426   Join the Waitlist to Join the 2022 In Focus Marketing Summit - https://www.infocusmarketingsummit.com/

Shaun Austin Gordon is the founder of Kiss Books, a photography album business for photographers based in the Midwest. He started out as a photographer himself and at one stage he was photographing more than 60 weddings a year, all while raising a family. He has had to work a lot on himself to get to where he is now, including attending counselling with his wife of 20 years, and is happy to share his advice and perspective with others. When he's not working, he loves to play tennis and travel. On today's show, I was so happy to spend some time with Shaun Gordon, the CEO of Kiss Books. Shaun has been on a journey of self-discovery, and he walked me through some of the milestones he met along the road. This journey began with a text from his wife, who said that she wanted to divorce him because she couldn't cope with continuing in the marriage as it was. They went to marriage counselling and Shaun was able to open up to his wife about his history of sexual abuse. He'd never been able to talk about this dark and difficult experience, and in his teens he turned to hard drugs as a way to cope and subsequently became an addict. This revelation at marriage counselling not only reshaped his relationship with his wife, but also with his parents, which Shaun and I explored in detail in the episode. I've had my own experiences of difficult relationships with my parents, and Shaun and I talked through the pain of acknowledging that our parents did the best they could with what they had. Although it can be hard to cope with the feeling that our parents let us down, we can still try to salvage the good parts of those relationships, and we can use our stories as a stepping stone to try to make things better for ourselves and for our own children. We're not perfect people, but we can try to move forward and make each generation a little more healed from trauma. Shaun and I also discussed how we can start to move forward from these difficult traumas, such as including a ‘To Be' list next to your ‘To Do' list. Shaun gives this advice to everyone, especially entrepreneurs, as it helps us to move towards the person we want to become. Listen in to find out how to write out your ‘To Be' list, how to include gratitude in your life, and how this will fill you with a new sense of achievement and purpose. To learn more about Shaun and his business, visit his links below: Shaun's Instagram Kiss Books Instagram Shaun's Facebook Links mentioned: Matthew McConaughey - "This Is Why You're Not Happy"  Work Sheets: “To Be” Sheets To learn more about my coaching, photography, podcast, and to stay connected, visit me at: Alisha Crossley Website Alisha Crossley Photography Website Alisha's Amazon Favorites List Alisha Crossley Photography Instagram Alisha Crossley Official Instagram To learn more about The Artisan's Advantage Signature Course, click on the link below: The Artisan's Advantage Signature Course  

Shaun Austin Gordon is the founder of Kiss Books, a photography album business for photographers based in the Midwest. He started out as a photographer himself and at one stage he was photographing more than 60 weddings a year, all while raising a family. He has had to work a lot on himself to get to where he is now, including attending counseling with his wife of 20 years, and is happy to share his advice and perspective with others. When he's not working, he loves to play tennis and travel.  On today's show, I was so happy to spend some time with Shaun Gordon, the CEO of Kiss Books. Shaun has been on a journey of self-discovery, and he walked me through some of the milestones he met along the road. This journey began with a text from his wife, who said that she wanted to divorce him because she couldn't cope with continuing in the marriage as it was. They went to marriage counselling and Shaun was able to open up to his wife about his history of sexual abuse. He'd never been able to talk about this dark and difficult experience, and in his teens he turned to hard drugs as a way to cope and subsequently became an addict. This revelation at marriage counseling not only reshaped his relationship with his wife, but also with his parents, which Shaun and I explored in detail in the episode. I've had my own experiences of difficult relationships with my parents, and Shaun and I talked through the pain of acknowledging that our parents did the best they could with what they had. Although it can be hard to cope with the feeling that our parents let us down, we can still try to salvage the good parts of those relationships, and we can use our stories as a stepping stone to try to make things better for ourselves and for our own children. We're not perfect people, but we can try to move forward and make each generation a little more healed from trauma.  Shaun and I also discussed how we can start to move forward from these difficult traumas, such as including a ‘To Be' list next to your ‘To Do' list. Shaun gives this advice to everyone, especially entrepreneurs, as it helps us to move towards the   person we want to become. Listen in to find out how to write out your ‘To Be' list, how to include gratitude in your life, and how this will fill you with a new sense of achievement and purpose. To learn more about Shaun and his business, visit his links below: Shaun's Instagram Kiss Books Instagram Shaun's Facebook Links mentioned: Matthew McConaughey - This Is Why You're Not Happy  Work Sheets: “To Be” Sheets To learn more about my coaching, photography, podcast, and to stay connected, visit me at: Alisha Crossley Website Alisha Crossley Photography Website Alisha's Amazon Favorites List Alisha Crossley Photography Instagram Alisha Crossley Official Instagram To learn more about The Artisan's Advantage Signature Course, click on the link below: The Artisan's Advantage Signature Course  

34. As a small business owner and creative entrepreneur, do you truly understand how to market your business? I mean, I don't know about you, but whenever I scroll through Instagram, my podcast feed, or even my inbox, I feel like I'm hit with countless marketing ideas and tactics. And, for a lot of small business owners, this can feel overwhelming.  Afterall, which tactics actually work? How do you develop a marketing strategy as a small business? How do you ensure the time you dedicate to marketing your business is time and energy well spent? And, how do you market your business in a way that actually leads to more money?  Thankfully, in this week's episode of Priority Pursuit, Treefrog Marketing Founder and Chief Marketing Strategist Kelly Rice is sharing a three-step marketing strategy that is proven to work for small businesses of all kinds.  Located in Lafayette, Indiana, Treefrog Marketing is a marketing agency that specifically works with small businesses. Since 2000, Kelly and her team have been helping small businesses grow and increase their revenue through science-based marketing protocols that actually work.  While I highly recommend listening to this episode and downloading out Treefrog's “Three Steps to Effective Marketing” guide for more details, below you'll find an outline of Kelly's complete marketing strategy for small businesses: Stop talking about yourself.  Get the brain's attention. Audience Website Content Promotion Build a solid plan of action that includes: For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/complete-marketing-strategy-small-businesses.  Mentioned Links & Resources Show Notes: http://victoriarayburnphotography.com/complete-marketing-strategy-small-businesses Treefrog Marketing's Website: https://www.treefrogmarketing.com/  Treefrog's Blog: https://www.treefrogmarketing.com/small-business-marketing-blog/  “Three Steps to Effective Marketing” Ebook: https://www.treefrogmarketing.com/small-business-digital-marketing-packages/#3stepsdownload Treefrog's Small Business Digital Marketing Service: https://www.treefrogmarketing.com/small-business-digital-marketing-packages/  Follow Treefrog on Instagram: https://www.instagram.com/treefroggers/  “Episode 008: How to Define & Communicate Your Brand Position with Nathan Holritz”: https://victoriarayburnphotography.com/how-define-communicate-unique-brand-position-nathan-holritz/  Building a Story Brand by Donald Miller: https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=victoriaray01-20&linkId=4b0d4763a631e2c4c7a3db1711dc5c6b  Business Made Simple Courses: https://businessmadesimple.com/  Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/  Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks   Receive 50% Off Your First Order with Photographer's Edit: http://victoriarayburnphotography.com/pe/

33. As a creative entrepreneur, other than money, what's one thing you wish you had more of? For most of us, the answer is time.  There just never seem to be enough hours in the day to accomplish all the things, get to passion projects, spend time with the people who matter most, or rest. And, unfortunately, time isn't a commodity that can be purchased.  However, there are tools, services, and resources you can invest in (or put on your Christmas list) that will save you time and, thus, give you more time to do what you love and focus on the needle-moving tasks within your business.  In case you'd love to be gifted with more time, in this episode of “Priority Pursuit,” we're discussing 11 time-saving gifts to ask for this Christmas as a creative entrepreneur! (Side note: Many of these are also tax-deductible business expenses. So, don't hesitate to treat yourself!) A Roomba - https://www.amazon.com/gp/product/B07QNM7YDM/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07QNM7YDM&linkCode=as2&tag=victoriaray01-20&linkId=9d96f71956975215b8148b01efe79167  Blue Apron - https://www.blueapron.com/  Hello Fresh - https://www.hellofresh.com/  Any Service That's Going to Allow You to Do Less Thinking, Planning, or Work Amy & Jordan Demos Courses - https://www.amyandjordan.com/  Katelyn James Courses - https://katelynjames.com/  Courses or Education TSA PreCheck - https://www.tsa.gov/precheck  CLEAR - https://www.clearme.com/  TSA PreCheck or CLEAR Wine & Watercolors with Roseberry & Co - https://roseberryandco.com/  Adventure Challenge - https://www.theadventurechallenge.com/  Cellar Wine Bistro Wine Club - https://cellar422wines.com/  Pre-planned Date or Friend Nights Planner - https://www.emilyley.com/collections/simplified-planner  Audible - https://www.audible.com/ep/giftcenter  Chirp - http://fbuy.me/s2L-D  Audiobook Gift Card  Airpods - https://www.amazon.com/gp/product/B07PYLT6DN/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07PYLT6DN&linkCode=as2&tag=victoriaray01-20&linkId=a2766bd8bbb3159876179d43816f02b6  Alexa or Echo - https://www.amazon.com/gp/product/B07XKF5RM3/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07XKF5RM3&linkCode=as2&tag=victoriaray01-20&linkId=4fb996def73100368a414e0420a47673  Phone Tripod - https://www.amazon.com/gp/product/B07NWC3L95/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07NWC3L95&linkCode=as2&tag=victoriaray01-20&linkId=36aa9a3227ff9e513e2fc4856408d16d  Anything That's Going to Allow You to Prioritize Self Care For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/time-saving-gifts-ask-christmas-creative-entrepreneur. Other Mentioned Links & Resources Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/  Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/

027. If you're checking out this episode while it's still new, then it's early October. And, you're likely thinking, “Slow season? Why are we talking about slow season? We're in the midst of/we're about to approach my business's busiest time of year!”  And, friend, I get it. If you're a photographer or wedding vendor, fall likely has you busy right now. Or, if you own a boutique, work in retail, or have another business where many of your sales happen during the holidays, your busy season is just beginning.  That said, your busy season will come to an end, and for many businesses, a “slow season” follows the busy season. But, just because shoots, sales, etc. slow down doesn't mean you don't have things to do. In fact, slow season is the perfect time to work “on” your business instead of “in” your business so you can help your business grow and improve.  To help you plan ahead, set goals, and make the most of your slow season, in this week's episode of Priority Pursuit, we're discussing eight ways you can improve your business this slow season!  Create or revisit your ideal client avatar. Update your website. Create content for the next year. Create a social media calendar. Prepare publication submissions.  Address any inefficiencies in your business.  Improve your client experience. Invest in professional development.  You can find a more detailed version of the show notes at http://victoriarayburnphotography.com/eight-ways-improve-business-slow-season.  Links & Mentioned Resources “Episode 020: How to Identify Your Ideal Customer as a Creative Entrepreneur with Nate Dale of New Adventure Productions” -https://victoriarayburnphotography.com/how-identify-ideal-customer/  Treefrog Marketing https://www.treefrogmarketing.com/  ShowIt - https://showit.co/  “Eight Things Your Photography Website Needs to Convert Visitors into Clients” - https://victoriarayburnphotography.com/eight-things-your-photography-website-needs/  “Episode 022: How to Get Published as a Wedding Photographer with Jasmine Norris” - https://victoriarayburnphotography.com/how-published-wedding-photographer-jasmine-norris/  Iris Works - https://victoriarayburnphotography.com/iris/  “Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry of Roseberry & Co” - https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/  “Episode 017: How to Create a Client Experience that Allows You to Book More Clients & Raise Your Prices” - https://victoriarayburnphotography.com/how-create-client-experience-allows-book-more-clients-raise-prices/  “Episode 018: How to Create the Perfect Client Welcome Gift” - https://victoriarayburnphotography.com/how-create-perfect-client-welcome-gift/  Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/    Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/  Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426   

Want to move your website up the Google ladder? Today, I'm excited to share five ways you can improve your SEO for FREE as a photographer or creative entrepreneur!  Before I became a full-time wedding photographer, I worked at a marketing agency. And, a big part of my job was making sure that our clients appeared on the first page of Google.  So, when I started my photography business on the side, I optimized my website just like I did for agency clients, and it didn't take long before people were finding my website on the first page of Google, my calendar was packed, and I was ready to make photography my full-time career.  Today, 40% of my clients find me through Google every year, and I firmly believe that I'm able to be a full-time wedding photographer because my website ranks well on search engines. And, because I have no doubt that SEO could do huge things for your business as well, I'm excited to share five ways you can improve your search engine rankings for free! Add great content (such as blogs) to your website regularly.  Find your sitemap.  For ShowIt users Yoast SEO Plugin For Wordpress & ShowIt Users (If you use ShowIt, your blog is built with Wordpress. This means you actually need to submit two sitemaps. Submit your sitemap for your blog with these instructions.) For Squarespace users For Wix users For Pixieset users If you use another web builder, don't worry! A quick Google search should help you find the resources you need. If not, contact your web builder, and they should be able to help you.  Instructions  Google Search Console  Submit your sitemap to Google Search Console.  Submit your sitemap to Google.  Alignable Angi Better Business Bureau Bing Facebook Google LinkedIn Yahoo! Yellowbook Yelp YP Industry specific directories (e.g. Wedding photographers, you can create a free listing on The Knot and WeddingWire.) Create consistent online directory listings.  Get people to your website. (Social media is a great tool for this!) Ask your clients for online reviews. Chances are, SEO isn't as hard as you think. Check out this episode to start your climb up the Google ladder! For a detailed written version of this episode, visit https://victoriarayburnphotography.com/five-ways-improve-your-seo-free Mentioned Links & Resources Show Notes: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free  75 Blog Topic Ideas for Photographers: https://victoriarayburnphotography.com/blogtopics  A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/  Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426 Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/  Save $50 On Your First Order of $100 or more from KISS Books: http://victoriarayburnphotography.com/kiss/  Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/

Happy Monday! We've got another great episode of the Business Journey Podcast for you today! We're chatting all about elevating your experience as a photographer by offering albums. Look, I swore for years I'd never offer albums. But the reality is that owning a business is a journey and sometimes on that journey… you wind up eating your words, ha! So, here we are: offering albums and loving every minute of it. Today, I want to dive into what the process looks like, our journey with albums, and how you can start adding it to your experience today! I truly believe in elevating your client experience with albums and I hope you will, too! Before we get into everything, I wanted to share something exciting! I'm hosting a FREE class with the CEO of Kiss Books TODAY!!! This is a two part series to learn ALL about how I use albums in my client experience, specifically with mini sessions!! I can't WAIT to how you how I've been able to increase my profits AND serve my clients through albums!! http://www.rebeccaricephoto.com/kiss-webinar (CLICK HERE) to join me TODAY at 2pm CST!! Select “Register to All Dates” when you join and be automatically enrolled in BOTH free classes (happening today and Thursday!)! A replay will be available and sent out shortly after the live class. Now, onto today's topic… My Journey with AlbumsFor the longest time, I said I would never offer albums for my clients. Albums are great but I was convinced that the only way to actually sell albums well was by doing in-person sales (IPS) and I did NOT have time for that. For years, that's what I believed and albums stayed off my offerings. But, recently I connected with the CEO of Kiss Books, Sean Gordon. He helped me talk through this fear of offering albums because of IPS and having time. He totally transformed the way I look at albums now! (We're talking a lot about this on our webinar on Thursday so make sure you sign up - http://www.rebeccaricephoto.com/kiss-webinar (CLICK HERE)!) When I realized I didn't have to do IPS to sell albums, everything changed. We decided to try out the offer and added to my collections and associate team. Surprise? It worked! We have clients buying albums now. They've never seen them. They aren't coming to my studio to go through them or design them. And my clients are LOVING them!  Benefits of Selling AlbumsThrough offering albums to my clients, I've come to realize there's some very distinct benefits to offering albums. First, it elevates your client experience and justifies higher pricing for your sessions. It also helps set you apart. How many family photographers around you right now include albums in their collections? Now you can offer these beautiful albums! Seriously, KISS creates beautiful albums that your clients are going to love. And they're affordable for you!  Even more important than that, we're creating the tradition of printed photos for our clients. Many clients don't realize how badly they want their photos printed until they're in their hands. Now, they'll have the expectation to have an album each year. What an amazing experience - and heirloom to pass down! Personally, we have young kids right now who want to look through photos all the time. Imagine being able to provide that memory to your clients!  Make sure to sign up for the http://www.rebeccaricephoto.com/kiss-webinar (webinars this week) so you can be part of the rest of the conversation about albums and offering them as a photographer. I'm so excited to be jumping into this world with all of you! I hope this helps you get excited to start elevating your client experience with albums!! Links Mentioned in this Episode:+ http://www.rebeccaricephoto.com/kiss-webinar (KISS Books Webinar ) + KISS Books Discount What We Discussed:The KISS Books Webinars (1:39) My Journey with Albums (4:04) Benefits of Selling Albums (6:16)

20. Friend, I'm going to be blunt for a second. If you don't know who your ideal customer is, all of your marketing efforts are a WASTE. In order for your business to succeed and for you to be able to make wise marketing and business decisions, you have to know who you want to work with so you can strategically target and reach them.  If you've yet to identify your ideal customer or if your ideal customer needs a brief review, this week's episode of “Priority Pursuit” is for you! Nate Dale of New Adventure Productions returns to the podcast to share how to identify your ideal customer when it comes to your own business and marketing strategy. We'll be answering the following questions:  What is an ideal customer? Why is it critical to know your ideal customer? How to identify your ideal customer Why are you serving this ideal customer? How have you adjusted your business and marketing practices to find your ideal customer? What You Need to Know About Your Ideal Client According to DigitalMarketer Demographic information Age Gender Relationship status Number of children Children's ages Location Occupation Job title Annual income Education General In relation to your product/service Goals and values Possible objections (in relation to your product/service) Problems and pain points (in relation to your product/service) Sources of Information (media they regularly consume) Role in the purchase process Join Nate and Victoria in Hawaii for the New Adventure Workshop! The workshop will take place on the Big Island of Hawaii January 27-31, 2022. This is an education first workshop for photographers and filmmakers that is focused on providing resources to help better market your business.  Learn more here: https://newadventureproductions.com/workshop You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-identify-ideal-customer.  Mentioned Links & Resources New Adventure Productions - https://newadventureproductions.com/   The New Adventure Workshop - https://newadventureproductions.com/workshop  New Adventure Productions on Instagram - https://www.instagram.com/newadventureproductions/  New Adventure Productions on Facebook - https://www.facebook.com/newadventureproductions  Episode 007: How to Develop & Communicate Your Brand as a Creative - https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/  Episode 013: How to Sell What You Love & Start Working with your Dream Clients with Nate Dale of New Adventure Productions - https://victoriarayburnphotography.com/how-sell-what-you-love-start-working-your-dream-clients-nate-dale/  Building a StoryBrand by Donald Miller - https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=rayburnvict05-20&linkId=a0af0d788962a250f89e1ca03fa404d8  Amy Porterfield - https://www.amyporterfield.com/ica/  DigitalMarketer - https://www.digitalmarketer.com/blog/customer-avatar-worksheet/  How to Elope in Joshua Tree - https://newadventureproductions.com/elope-in-joshua-tree/  Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426  Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/

012. Do you have set systems in your business? Or, are you flying by the seat of your pants and simply spending day after day trying to get as much done as you can and going to bed stressed because you “didn't get enough done”?  As creative entrepreneurs, we make our own schedules, which is a beautiful thing. But, if we aren't careful, our days can turn into nothing more than putting out fires or getting distracted by whatever we're excited about at the moment.  In order to serve your clients well and prioritize the things that actually move the needle in your business, you need to have systems in place to make sure that what's most important is getting done as efficiently as possible.  So, in this episode of Priority Pursuit, I want to share what my post-wedding process or system looks like with you in hopes of inspiring you to create concrete systems in your own business. Now, if you aren't a photographer, please don't tune this out. While I'm using a photography example, chances are, a system can be created around every facet of your business. You just need to break it down.  What is a system? Within your business, a system is simply an organized way of completing what's usually a large task, and systems are most effective when there are deadlines or time scheduled specifically for the task.  Victoria's Post Wedding Workflow Saturday Shoot wedding Sunday Edit previews for social media Monday Cull photos using Photo Mechanic Select photos for blog using Photo Mechanic Begin editing blog photos Tuesday Finish editing blog photos Use BlogStomp to optimize photos for blog Share images with Emma (my VA) so she care create the clients' album and blog post Wednesday Write the couple's blog post Begin preparing content for social media posts Emma creates album  Emma adds blog to website Share album preview/slideshow with couple Thursday Share blog post Post to social media Share with the bride on Facebook Share in the VRP bride Facebook group Tag vendors in these posts Tag anyone I can (vendors plus bridal party members) in Instagram post and in Instagram stories Send couple an email to let them know blog is up and a Pixieset gallery featuring all blogged photos so they can download if they like Send same pixieset gallery to all vendors Thursday & Friday Emma pins wedding Emma submits wedding for publication via Two Bright Lights Batch review other shoots and weddings after receiving Lightroom catalogs back from Photographer's Edit When gallery is ready Upload photos to Pixieset Emma creates a slideshow to music via SmartSlides  Let clients know their gallery is ready via email and schedule their “viewing party” Prep flash drive and mail them a gift with a thank you note Follow up with couple about their wedding album How to Create Your Own Systems Pick one task of project that you have to complete on the regular  Write out each and every task needed to complete the task or project Determine deadlines or timeframes for each of these tasks (e.g. Choose specific days of the week to dedicate to these tasks) Block out time on your calendar to complete each task Set boundaries to protect time for these tasks Start working within these systems  For a written version of this podcast, visit https://victoriarayburnphotography.com/how-create-systems-within-business-aka-workflow-wedding-photographer.  Mentioned Links & Resources Show Notes: https://victoriarayburnphotography.com/how-create-systems-within-business-aka-workflow-wedding-photographer  Photo Mechanic: https://home.camerabits.com/  BlogStomp: https://www.stompsoftware.com/  Photographer's Edit: http://victoriarayburnphotography.com/pe/   KISS Books: https://www.kiss.us/  SmartSlides: https://www.pixellu.com/smartslides/  Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426 Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/  Follow Victoria on Instagram: @victorialrayburn or https://www.instagram.com/victorialrayburn/

010. Anna and Ryan Leonard of Refuge Photography are crossfit buddies; sushi enthusiasts; and a destination, husband-wife photography team based in Rosemary Beach Florida.  If you meet these two in person or even just follow them on the Gram, you’ll quickly fall in love with them. Between their service-centered hearts, matching PJs, and their frequent use of confetti, Ryan and Anna are essentially the epitome of “couple goals.”  That said, owning and operating a business with your spouse is harder than most people realize.  With this in mind, in this week’s episode of Priority Pursuit, Ryan and Anna are sharing what running a business with your spouse is actually like. Spoiler Alert: Ryan and Anna work until 2:00 am far more often than they take sunset walks on the beach.  While I want to encourage you to listen to this full episode of Priority Pursuit because Ryan and Anna share countless nuggets of marriage and business wisdom in this episode that are applicable to both spouse business owners and simply married couples, you can find a summary of a few of the biggest takeaways from “Episode 010: The Good, The Hard, & The Myths About Running a Business with Your Spouse with Ryan & Anna Leonard of Refuge Photography” below!  Consistent work is what leads to results.  Focus on your spouse’s positives—not their negatives—& divide responsibilities based on one another’s strengths.  Decide TOGETHER how hard & long you want to hustle. If you aren’t a spouse team, don’t feel like your marriage is less than.  Let your shared values & mission be the driving force behind both your marriage & your business.  For a more detailed written version of this episode, visit https://victoriarayburnphotography.com/running-business-with-spouse-ryan-anna-leonard-refuge-photography  Links & Resources Mentioned in This Episode Show Notes: https://victoriarayburnphotography.com/running-business-with-spouse-ryan-anna-leonard-refuge-photography  “Episode 005: What It’s Like & Why It’s Hard to Be Married to a Creative Entrepreneur”: https://victoriarayburnphotography.com/what-like-why-hard-be-marrried-creative-entrepreneur/  Showit United Conference: https://united.showit.co/  Ryan’s Preferred Suitcase: https://www.amazon.com/gp/product/B07VNRW18X/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07VNRW18X&linkCode=as2&tag=rayburnvict05-20&linkId=f817e830b3f518ca7879822f223d4a94  The Go-giver by Bob Burg & John David Mann: https://www.amazon.com/gp/product/0241976278/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0241976278&linkCode=as2&tag=rayburnvict05-20&linkId=4fd8ee45b8bdd7bdde4d4803dbf98697  How to Win Friends and Influence People by Dale Carnegie: https://www.amazon.com/gp/product/0671027034/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0671027034&linkCode=as2&tag=rayburnvict05-20&linkId=84c96b8906e30abd5a53b0c7fe2c5582  Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426    Save $50 on Your First Order from KISS Books of $100 or More: http://victoriarayburnphotography.com/kiss/  Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/ Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/   

Do you feel pressured to answer your clients’ messages at all hours of the night? Do you have zero to no free time or time to spend with your loved ones because you’re arranging your schedule around your clients’ schedules? If so, this episode is for you!  Today, we’re breaking down how to set boundaries in your business and how to communicate these boundaries to your clients in a way that is firm but still serves your customers well and doesn’t leave them feeling disappointed.  For a transcribed version of this episode, visit https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them.  Mentioned Links & Resources Show Notes: https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426 Save $50 On Your First Order of $100 or more from KISS Books: http://victoriarayburnphotography.com/kiss/  Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/  Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/

008. When there are countless others out there who offer the same product or service that you do, how can you stand out in the marketplace?  According to Photographer’s Edit CEO, Miilu CEO, and Bokeh Podcast Host Nathan Holritz, one of the most effective ways that your business can stand out in a saturated market is by crafting a unique brand position statement and strategically including this statement on your website, on social media, and in your other marketing materials.  If you’ve read Building a StoryBrand by Donald Miller (which Nathan and I highly recommend that you do), you may already be familiar with this concept.  However, determining your brand position can be easier said than done. I mean, it was for me anyway! Because Nathan knows how powerful brand position statements can be, in this episode of Priority Pursuit, he breaks down exactly how to define and communicate your brand position so you can stand out in your market and increase sales! In this episode, Nathan answers:  What is a unique brand position, and why is it important for creative entrepreneurs to determine what their unique brand position is? What are examples of good and bad brand positions?  Establish a big picture view.  Look at the market & find a gap.  Develop a business model around this messaging.  How can you determine your brand position? On your website above the fold On social media  In conversation Once you know your unique brand position, how can you practically communicate it? For a more detailed written version of this episode, visit https://victoriarayburnphotography.comhow-define-communicate-unique-brand-position-nathan-holritz/    Links & Resources Mentioned in This Episode Connect with Nathan - https://www.nathanholritz.com/  The Bokeh Podcast “Episode 347: A Vital Component of Strong Search Rankings – Victoria Rayburn” - https://www.photographersedit.com/blog/strong-search-rankings/  Showit United Conference - https://united.showit.co/  Time Management from the Inside Out by Julie Morgenstern - https://www.amazon.com/gp/product/0805075909/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0805075909&linkCode=as2&tag=rayburnvict05-20&linkId=a0b0808eab002484fe9667adf1d81c85  The Bokeh Podcast - https://www.photographersedit.com/blog/bokeh-podcast/    The Bokeh Podcast Brand Position Review Episodes - https://www.photographersedit.com/blog/brand-position/    Building a StoryBrand by Donald Miller - https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=rayburnvict05-20&linkId=a0af0d788962a250f89e1ca03fa404d8 Marketing Made Simple by Donald Miller - https://www.amazon.com/gp/product/1400217644/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1400217644&linkCode=as2&tag=rayburnvict05-20&linkId=0a7bdcfe096afca5492bfa58d4d96923  Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/  Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/    Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ 

007. As a creative entrepreneur, your plate is full. Between serving your clients, marketing your business, and doing all the things you have to do behind the scenes, it can be difficult to find time to sit down and think about your brand.  But, friend, you need to. Because, your brand should be the basis of all of your marketing efforts and the driving force behind almost all of your business decisions and systems.  With this in mind, today on Priority Pursuit, I’m excited to discuss what a brand is, why your brand matters, and how to develop and communicate your brand as a creative entrepreneur with six simple strategies.  Here’s a summary of what’s discussed: What is a brand? As a creative entrepreneur, your brand is: How people perceive you, your business, your work, your services, and your products  The gut feeling you, your business, your work, your services, and your products give your customers What comes to mind when people think about you, your business, your work, your services, and your products Why is it important for you to develop your brand?  Taking time to define your brand is important, because according to Donald Miller, author of Building a StoryBrand, “clarity” or clear messaging is the key to both strategic marketing and making sales. And, in order to make your messaging clear, you have to determine your brand. When you take the time to define your brand, you can decide:  How you want your business to be perceived in the marketplace What comes to mind when people think about your business What problems you can solve for your customers  Then, when your brand is developed, you can (1) use it as a basis for all of your marketing efforts to create consistency—which is key in establishing a strong brand—and (2) clearly communicate how you can make your customers’ lives better or easier. This consistency and clarity will help you stand out and be remembered when prospective customers are looking for your products or services.  Basically, in order to make sales and for your marketing efforts to be effective long term, you need to develop and then communicate your brand.  Six Strategies You Can Use to Define & Communicate Your Brand as a Creative Entrepreneur Determine your brand story (I highly recommend getting a copy of Building a StoryBrand by Donald Miller Establish your “why” Choose your “brand topics” Establish a specific voice Make your brand visually consistent Serve according to your band You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/  Mentioned Links & Resources Show Notes: https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/  Building a StoryBrand by Donald Miller: https://victoriarayburnphotography.com/7-ways-to-stand-out-as-a-photographer/ How to Create a Customer Avatar with DigitalMarketer: https://www.digitalmarketer.com/blog/create-customer-avatar-youtube/ Katelyn James Bridal Guide: https://katelynjames.com/blog/the-kj-bridal-guide-2-0-wedding-magazine-template/ In Focus Marketing Summit: https://www.infocusmarketingsummit.com/ Business Coaching for Photographers: https://victoriarayburnphotography.com/business-coaching-photographers/ Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys/ Save $50 on Your First Order from KISS Books of $100 or More: http://victoriarayburnphotography.com/kiss/ Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/

004. Want to move your website up the Google ladder? Today, I’m excited to share five ways you can improve your SEO for FREE as a photographer or creative entrepreneur!  Before I became a full-time wedding photographer, I worked at a marketing agency. And, a big part of my job was making sure that our clients appeared on the first page of Google.  So, when I started my photography business on the side, I optimized my website just like I did for agency clients, and it didn’t take long before people were finding my website on the first page of Google, my calendar was packed, and I was ready to make photography my full-time career.  Today, 40% of my clients find me through Google every year, and I firmly believe that I’m able to be a full-time wedding photographer because my website ranks well on search engines. And, because I have no doubt that SEO could do huge things for your business as well, I’m excited to share five ways you can improve your search engine rankings for free! Add great content (such as blogs) to your website regularly.  Find your sitemap.  For ShowIt users Yoast SEO Plugin For Wordpress & ShowIt Users (If you use ShowIt, your blog is built with Wordpress. This means you actually need to submit two sitemaps. Submit your sitemap for your blog with these instructions.) For Squarespace users For Wix users For Pixieset users If you use another web builder, don’t worry! A quick Google search should help you find the resources you need. If not, contact your web builder, and they should be able to help you.  Instructions  Google Search Console  Submit your sitemap to Google Search Console.  Submit your sitemap to Google.  Alignable Angi Better Business Bureau Bing Facebook Google LinkedIn Yahoo! Yellowbook Yelp YP Industry specific directories (e.g. Wedding photographers, you can create a free listing on The Knot and WeddingWire.) Create consistent online directory listings.  Get people to your website. (Social media is a great tool for this!) Ask your clients for online reviews. Chances are, SEO isn’t as hard as you think. Check out this episode to start your climb up the Google ladder! For a detailed written version of this episode, visit https://victoriarayburnphotography.com/five-ways-improve-your-seo-free Mentioned Links & Resources Show Notes: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free  75 Blog Topic Ideas for Photographers: https://victoriarayburnphotography.com/blogtopics  A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/  Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426 Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/  Save $50 On Your First Order of $100 or more from KISS Books: http://victoriarayburnphotography.com/kiss/  Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/

003. Do you feel pressured to answer your clients’ messages at all hours of the night? Do you have zero to no free time or time to spend with your loved ones because you’re arranging your schedule around your clients’ schedules? If so, this episode is for you!  Today, we’re breaking down how to set boundaries in your business and how to communicate these boundaries to your clients in a way that is firm but still serves your customers well and doesn’t leave them feeling disappointed.  For a transcribed version of this episode, visit https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them.  Mentioned Links & Resources Show Notes: https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426 Save $50 On Your First Order of $100 or more from KISS Books: http://victoriarayburnphotography.com/kiss/  Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/  Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/

Your childhood has a lot to do with who you become as an adult. You can learn from your experiences and become the parent or businessperson that you have always wanted to be or you can continue the cycle of pain and not moving forward.  Join Shaun and I as we discuss our life choices, childhood traumas, and how we learned to overcome and forgive ourselves for the decisions that we made, as well as the decisions that were made for us as children.  We will also talk about marriage and how important it is to allow space for self-discovery for both yourself and your spouse.  Shaun will take us on his journey to work-life balance and will share with us how his “To-Be” list helps him stay focused on what is important and not only on tasks that need to be done daily. More About Shaun:  Shaun is a professional photographer and the owner of Kiss Books.  Kiss provides luxury heirloom albums, styling mats, & accessories for professional photographers. Instagram: Shaun Austin Kissbooks Facebook: Shaun Austin Facebook Links mentioned: Matthew McConaughey “This Is Why You’re Not Happy”  Worksheets: “To-Be” List worksheet   Visit my photography site at: https://alishacrossleyphotography.com Amazon Favorites List: http://www.amazon.com/shop/alishacrossleyphotography Photography IG: https://www.instagram.com/alishacrossleyphotography/ Podcast IG: https://www.instagram.com/imperfectlypolishedpodcast/ Don’t forget to leave a review and subscribe. Have an amazing day!  

Shaun Gordon is the CEO and founder of Kiss Books. They are relentless in their "pursuit of simple" and have become a company encouraging others to live intentionally. At Kiss Books, they treasure community and authentic relationships and offer a simple way to create albums. Join them in their pursuit of simple and listen to their founder Shaun give his insight on discovery his essential brand.

In today's episode, we are changing things up a bit!  The Therapist in Training interviews both Tom Marron and Shaun Gordon (who both live in the same town, but may not know it)! Tom is a chemist by trade with a photography hobby and an interest in social sciences who first introduced me to Charles' Duhigg book, The Power of Habit.  Shaun is the co-founder and Chief Visionary Officer at Kiss Books, although, if he had any other job he would be an inspirational speaker. They both chat with The Therapist in Training about habit loops, creating keystone habits and essentially beginning to change routines in order to embrace the life you always dreamed of having.

The road to success for any entrepreneur is hardly ever a straight line and few people know that better than our guest today, Shaun Austin Gordon of KISS Books. You'll hear Shaun talk about the different business ventures he took on while searching for his “I'm meant to do this moment”. We were so inspired by Shaun's take on developing community and how that was vital to his success with KISS books. We also talked about productivity, overcoming fear, and showing up for ourselves and others. Shauns offer to d2d listeners : $100 off of our starter kit. Visit https://shop.kiss.us/product/sample_kit and use the code “daretokiss” KISS BOOKS IG: https://www.instagram.com/kissbooks/ DARE TO DEVELOP INSTAGRAM DARE TO DEVELOP SHOW NOTES DARE TO DEVELOP FB COMMUNITY ASHLEY'S INSTAGRAM ASHLEY'S WEBSITE KRISTINE'S INSTAGRAM KRISTINE'S WEBSITE Enjoy the show? We would love if you Subscribed and left us a review!

===HOW I’VE BOOKED 450+ WEDDINGS THE PAST 12+ YEARS===   Sign-up for my free, 3-part training video series on how to get 5-star, raving testimonials from your past wedding couples and learn more about how that has helped me book 450+ weddings in the past 12+ years.   https://www.5starweddingphotography.com   -----   ===MESSENGER CHAT MARKETING FOR WEDDING PROFESSIONALS===   Want to learn more about a revolutionary way of getting consistent, quality wedding leads on autopilot that no one in the wedding industry is utilizing right now? Find out how I'm using Messenger chat marketing to bring in 3-4 inquiries every day.   https://www.weddingchatmarketing.com   -----   ===COACHING FOR NEW WEDDING PHOTOGRAPHERS===   Tried everything else and ready to have a wedding photography coach guide you step-by-step on how to fast track your business? Attend my next live, free masterclass and find out how we can work together for 8+ weeks and help you book your first 10 weddings in the next year.   https://www.weddingphotographycoaching.com   -----   ===SERVICES, EQUIPMENT, AND SOFTWARE I USE IN MY BUSINESS===   Curious about what camera equipment and software I'm currently using in my business? Check out my toolkit and support this channel by purchasing through my affiliate links.   https://www.siwptoolkit.com

On this episode, the guys discuss what they think should be the top 5 essential books in every KISS collectors collection. It's a spirited debate over what should and shouldn't be included as there are so many great books that have been released. And we want to hear YOUR list of what you think are the top 5 essential books that should be in every KISS collectors collection so please comment below wherever you are watching the episode! Plus, our friend Nicholas Buckland from EverythingKISS shows us some killer Aussie bags! Sit back, enjoy, subscribe, share, and thanks for watching! https://youtu.be/LCM5pr2NUpM You can now get KISS My Kollectibles and KISS My Wax t-shirts! Just head to www.klickteeshop.com to get yours today! www.patreon.com/kissmykollectibles www.kissmykollectibles.com www.facebook.com/groups/kissmykollectibles www.facebook.com/groups/kissmywax www.facebook.com/groups/kissmyvintage www.instagram.com/kissmykollectibles

Are you aware of how far the photography industry has progressed over the last few years?In episode 234 of the Bokeh Podcast, join long-time industry friends, Nathan Holritz of Photographer's Edit, Todd Watson of Showit, and Shaun Austin of Kiss Books to discuss the state of the photography industry. Listen in as they discuss the advantages photographers have now compared to years ago, and how that has impacted their own businesses.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Mission Statement:Showit - To cultivate creativity.Kiss- To pursue simple.The Biggest Changes in the Industry:1. Educational Opportunities2. Technology3. The Emphasis on ExperienceLinks:kiss.usinstagram.com/kissbooksinstagram.com/shaunaustinshowit.coinstagram.com/showitKatelynJames.comEssentialism: bit.ly/bp-essentialismThe Power of the Other: bit.ly/bp-otherShowit.co/unitedEpisode 216: bit.ly/bp-216therevenantprocess.comGaryfong.com See acast.com/privacy for privacy and opt-out information.

Shaun is the co-founder of Kiss Books. Having been a photographer for 15years, photographing over 500 weddings, he has a lot of insight into what it takes to run a successful photography business. Out of that, he started Kiss Books, a high end album company to help serve his fellow photographers. In this interview, Shaun shares advice on how to sell and upsell by casting a vision and setting expectations.   Below is the transcript of the interview with timestamps: Braedon Flynn: 00:00 Welcome to the photo report where we have conversations with top level photographers and other people that create for a living to hear stories about how they do what they do, how they've done, what they've done, struggles along the way in a way that hopefully inspires, encourages and gets you to go out there and create more work. And this episode was with Shaun Gordon who is one of the founders of kiss books, which is a high end album company and we hear the story about how he goes from being a photographer to launching this company, which is now a significantly sized company. And we talk a lot about being, you know, when you're in business, you have product and you're. And as a photographer you are a service. You're basically selling your time for dollars. And so we have a conversation about how do you take the things that you're already doing and then make more money through sales and doing it in a way that's just really great. Braedon Flynn: 00:44 So we actually recorded this live and so if you want to watch the video, you can go to the photo report dot Com. And see it there, or search youtube for the artist report and then type in his books. I'm sure it'll show up that way, but I hope you love this conversation as much as I enjoyed having it. Before we get into the show, want to tell you real quick about our sponsor film supply club. If you shoot film or you're interested in film, I love film. It is the best place to get it at the best prices than an amazing community of some of the top photographers in our industry. You can check it out at film supply.club/join now onto the show. Thanks. Thompson being here and after getting into that, can you just give a little intro on the sort of how you got to where you are to give people that don't know you a little bit idea? Shaun Gordon: 01:30 Sure. Yeah. I was a photographer for about 15 years, a shot around 500 weddings. I'm mostly based out of Orange County and up traveling to 10 for, for that and I'm just saw this gap in the industry and cofounded kiss books because of this space that was like I loved, I, you know, she didn't over 60 weddings a year for a few years, which is kind of crazy. But the amount of albums that I was selling, it just became such a bottleneck in my business and it was basically at a point where it was like, it has to be easier than this at some point. And so having chosen the album makers that were in the history at the time, we kind of made our version of kiss and then decided like this is something I think that we can do on our own. Shaun Gordon: 02:17 And created a system, a very simple way to get to the product and we launched kiss about 11 years ago now. So her dad and what like with, with that though. Braedon Flynn: 02:30 So how did you transition from photography to then launching a thing to them becoming a thing where now you are just doing that? Shaun Gordon: 02:38 Yeah, I love creative entrepreneurs and having been one for a long time, I was raised by an entrepreneur that knew the business side of things, so that was one thing that I loved and learned from my dad and um, understood what it meant to hustle, you know, shooting that amount of weddings and things like that made sense during that season. But also knowing that like I loved entrepreneurs as a whole and how could we create a space where we can all thrive together. I saw a lot of friends kind of like come in the industry and go out of the industry because of the business side. Shaun Gordon: 03:10 It wasn't --- Send in a voice message: https://anchor.fm/thephotoreport/message

Today, we're excited to have KISS Books CEO and Founder, Shaun Gordon on the show. Before starting Kiss, Shaun was a wedding photographer for 15 years and had photographed over 500 weddings. His past and present experiences give him a unique perspective on the industry and I'm excited to share our discussion with you today. He has some great tips and shares easy to implement marketing tactics that some of the industries most successful photographer are using to sell albums and build thriving businesses. KISS is offering our listeners $150 off of a $250+ sample order with the code stickykiss. Offer expires 12/31/18. Kiss Books: https://www.kiss.us/

Does the thought of offering, creating, and delivering albums for your clients overwhelm you?In episode 189 of the Bokeh Podcast, our hosts chat with Shaun Austin and Morgan Rager of KISS Books about the process involved in creating an album with their company! Listen in as they share the KISS experience that makes album design simple for your business.The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogseditThe Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Connect:richsmithphotography.net@richsmithphoto@heathersmithrsphayleegaffin.com@hayleegaffin@nathanholritzphotographersedit.com@photogseditbokehpodcast.com@bokehpodcastLinks:bit.ly/workflowwednesdayKISS BooksShaun Austin on Instagram See acast.com/privacy for privacy and opt-out information.

Are you offering your clients a timeless product that will hold their memories for a lifetime?⠀In episode 187 of the Bokeh Podcast, Nathan, Rich, and last-minute special guest Shaun Austin - CEO of KISS Books - walk through the importance of offering albums to their wedding clients! Listen in as they share the philosophy behind selling, creating, and delivering beautiful wedding albums.The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogseditThe Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Connect:richsmithphotography.net@richsmithphoto@heathersmithrsphayleegaffin.com@hayleegaffin@nathanholritzphotographersedit.com@photogseditbokehpodcast.com@bokehpodcastLinks:bit.ly/workflowwednesdayThe Obstacle is the WayThe Defiant OnesKISS BooksShaun Austin on Instagram See acast.com/privacy for privacy and opt-out information.

Today's episode features founder and CEO Shaun Gordon of Kiss Books, an heirloom album company for professional photographers. I've had the chance to get to know Shaun over the last few years through a year-long leadership program we both participated in, and more recently as we designed and built Kiss's new brand and website. Shaun's the kind of guy that's reflective and finds opportunities to invest in himself and his relationships—all of that is on display in this episode. We chat about why him and his partner decided to build Kiss Books. But not before exploring his beginnings as a photographer and—an experience I wasn't aware of—owner of a brick-and-mortar photography equipment store. It was through his experience of shooting hundreds of sessions a year that he came to realize the need for an album company that was simple. Check out the show notes at https://daveyandkrista.com/btb-shaun-gordon-kiss-fs/ for more information.

Are you growing relationships with your clients? It’s time to start being intentional with those connections.In episode 77, Shaun Austin, CEO of Kiss Books, discusses how being intentional with building relationships will allow your clients to find trust in you and your work. Listen as he describes the philosophy behind making sales and provides the four questions you should be asking yourself to intentionally grow your business.The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.About Shaun: Shaun was a wedding photographer for 15 years and is now the CEO of Kiss Books. He enjoys yoga, tennis, and spending time with his wife and kids.Shaun’s Aha Moment: We Shaun went to move forward with his company, he realized the team of supportive people behind him were cheering him on.Pursuing Simple: What is your priority or the next top thing to get your client to the finish line? Companies, like Kiss, are here to help you get there, whether through prints, albums, etc.Philosophy Behind Sales: Investing in Relationships - Without relationships, there is no trust with your business. Everyone’s system may look a little different, but you should have a system in place to secure the relationships.Four Questions to Ask Yourself About Your Business:What’s Wanted?What’s Needed?What’s Working?What’s Not Working?Links: Episode 18: In Pursuit of Simple - Shaun AustinBlog: Kiss.us/blogPersonal Instagram: @shaunaustinInstagram: @kissbooks See acast.com/privacy for privacy and opt-out information.

As a business owner, keeping it simple is not just a point of view, but a way of life! Taking on more than necessary can keep you from reaching the goals that will leave you most satisfied, and leave your burnt out in business and life. In this episode of the Bokeh podcast, hear how Shaun Austin, photographer and CEO of KISS Books, has pursued simplicity in both his personal and business life, resulting in a more satisfying existence as as an entrepreneur. You can find Shaun on Facebook at facebook.com/shaunaustin and KISS Books at kiss.us. This podcast is brought to you by photographersedit.com, custom post-production for the wedding and portrait photographer. See acast.com/privacy for privacy and opt-out information.