Private Practice Workshop

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This podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that…

John Clarke from Private Practice Workshop


    • Jan 16, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 33m AVG DURATION
    • 228 EPISODES

    Ivy Insights

    The Private Practice Workshop podcast is a valuable resource for therapists looking to build and grow a successful private practice. Hosted by John Clarke, this podcast offers a combination of solo episodes and guest expert interviews that cover a wide range of topics related to building and running a thriving therapy practice. John's personable and experienced approach makes the podcast engaging and relatable, providing listeners with practical advice and insights from industry leaders who have achieved success themselves.

    One of the best aspects of The Private Practice Workshop podcast is its host, John Clarke. He brings a wealth of knowledge and experience to the table, making him an expert in the field of private practice coaching. John's ability to deliver high-quality information with a no-nonsense approach is refreshing, and his down-to-earth attitude makes complex issues easy to understand. The combination of solo episodes and guest experts provides a well-rounded perspective on building a successful therapy practice, offering listeners a variety of insights and strategies to implement in their own businesses.

    While there are many positive aspects to The Private Practice Workshop podcast, one potential downside is that it may not cater to all therapists or business owners. The content is primarily focused on private practice in the mental health field, so those in other industries may not find it as applicable or relevant. Additionally, some listeners may prefer more structured or formal formats for podcasts, whereas this show takes on a more conversational style. However, these are minor drawbacks that do not detract significantly from the overall value and usefulness of the podcast.

    In conclusion, The Private Practice Workshop podcast is an excellent resource for therapists looking to build and grow their private practices. With its personable host, diverse range of topics covered, and practical advice from industry experts, this podcast offers valuable insights and tools for therapists at all stages of their careers. Whether you're just starting out or looking to expand your established practice, The Private Practice Workshop should definitely be on your must-listen list.



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    Latest episodes from Private Practice Workshop

    SEO and AI with Ryan Cote #227

    Play Episode Listen Later Jan 16, 2025 41:13


    John sits down with Ryan Cote of www.functionalmedicineseo.com to talk about SEO and its evolution with AI.  

    How to Streamline Your Practice Using Waybook with Mike Bandar #226

    Play Episode Listen Later Mar 3, 2024 40:25


    How to Streamline Your Practice Using Waybook with Mike Bandar In this conversation, John Clarke interviews Mike Bandar, the co-founder of Waybook, a software tool for systemizing and documenting business processes. They discuss the importance of systems and processes in running a successful business, the benefits of using Waybook in a group practice, and how it can improve efficiency and consistency. They also explore the features of Waybook, such as the search function and the learning management system, and how it can be used as an internal Wikipedia for a business. They discuss the process of getting started with Waybook and how it can support buying and selling businesses. Finally, they touch on the desire for time freedom and the need to overcome the ego as a founder to delegate and systemize effectively. In this conversation, John Clarke, LPCC, and Mike Bandar discuss the importance of therapists letting go of control and the deeper issues that may be behind the need for control. They also express the irony of therapists struggling with control themselves. The conversation concludes with Mike expressing gratitude for the support from John and discussing how Waybook can help business owners. Takeaways Systemizing and documenting business processes is essential for running a successful business. Waybook can improve efficiency and consistency in a group practice by providing a centralized source of knowledge and resources. The search function and learning management system in Waybook make it easy to find and access information. Getting started with Waybook involves identifying the key areas of knowledge and documenting the core processes within those areas. Waybook can be a valuable tool for buying and selling businesses, as it provides a comprehensive playbook and operating manual. Therapists should work on letting go of control and addressing the deeper issues that may be causing the need for control. The irony of therapists struggling with control themselves is an interesting observation. Waybook can provide support and help business owners streamline their processes. Consider hiring a practice manager or consultant to help build and optimize Waybook. Mike Bandar is a Co-Founder of Waybook.com. The business playbook tool enabling teams to document their systems, knowledge and process for effective onboarding, training and knowledge management for growing teams. Waybook exists to support leaders get their business on the same page. Free Waybook trial here: https://www.waybook.com/partners/john-clarke Learn more about Jane at www.jane.app/mentalhealth-us, and mention the code PPW1MO for a 1-month grace period on your new Jane account.

    Sales Funnels in Private Practice with Brent Stutzman #225

    Play Episode Listen Later Feb 4, 2024 48:05


    Tune in to learn exactly how to create a powerful sales funnel for your private practice with Brent Stutzman of Brand Your Practice, Inc. and TheraSaas. https://brandyourpractice.com https://therasaas.com Learn more about Jane at jane.app/mentalhealth-us. You can also mention the code PPW1MO for a 1-month grace period on your new Jane account.  

    Automate Your Superbills with Mentaya #224

    Play Episode Listen Later Dec 19, 2023 24:24


    Automate Your Superbills with Mentaya John is joined by Mentaya CEO Christine Li to learn about how Mentaya completely automates the process of clients receiving and getting reimbursed from their superbills. www.mentaya.com Head to jane.app/mentalhealth-us to book a 1-on-1 demo. You can use the code PPW1MO at signup for a 1-month grace period on your new Jane Account.   

    IFS Therapy as a Non-Pathologizing Approach with Derek Scott #223

    Play Episode Listen Later Nov 7, 2023 50:53


    IFS Therapy as a Non-Pathologizing Approach with Derek Scott #223 Join us for a live interview with IFSCA founder Derek Scott to learn about Internal Family Systems therapy. https://ifsca.ca/ https://www.youtube.com/c/DerekScott https://ifsca.ticketleap.com/

    How to Write Your Company Values #222

    Play Episode Listen Later Oct 23, 2023 6:03


    John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your company values inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa

    How to Clarify Your Vision #221

    Play Episode Listen Later Oct 16, 2023 12:14


    John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to clarify your vision inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa

    How to Write Your Mission Statement #220

    Play Episode Listen Later Oct 9, 2023 14:07


    John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your mission statement inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa

    How to Find Your Purpose #219

    Play Episode Listen Later Oct 3, 2023 19:33


    John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to find your purpose inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa

    Bye For Now

    Play Episode Listen Later Oct 29, 2022 26:57


    John goes live for a special episode of the podcast to talk about why he's going on hiatus from making content, shifting his focus to other things for the next 6 months, and more. Find out how well your business is doing by taking my Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.

    Leadership in Your Group #218

    Play Episode Listen Later Oct 24, 2022 30:24


    In this episode, John sits down with Mark Herschberg. Mark is the author of The Career Toolkit, Essential Skills for Success That No One Taught You and creator of the Brain Bump app. Educated at MIT, Mark has spent his career launching and fixing new ventures at startups, Fortune 500s, and academia. He's developed new software languages, online marketplaces, new authentication systems, and tracked criminals and terrorists on the dark web. Mark helped create the Undergraduate Practice Opportunities Program, MIT's “Career Success Accelerator”, where he's taught for twenty years. Mark also serves on the board of the non-profit Plant a Million Corals. Get in touch with Mark here: https://www.thecareertoolkitbook.com/ https://www.cognoscomedia.com/ https://brainbumpapp.com/ Find out how well your business is doing by taking my Healthy Private Practice Assessment Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.

    Live Website Review: What Is a Hero Section? #217

    Play Episode Listen Later Oct 14, 2022 45:34


    In this episode, John reviews the website of a few guests from the audience. John will walk through the hero section of each website and provide feedback, insight, tips, and tricks for a killer hero section. Work with John 1:1 here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth  and booking a demo. Plus, mention code PPW1MO at signup for a 1-month grace period applied to your new account.

    Passive Income From Real Estate #216

    Play Episode Listen Later Oct 9, 2022 51:20


    In this episode, John sits down with Randy Langenderfer, President of InvestArk Properties, focusing on creating investor value and passive income returns for busy professionals. InvestArk provides an opportunity to partner with experts who are aligned with people's investment goals. He has been in multi-family real estate since 2014. Randy has a bachelor's degree in Accounting, Information Systems, an MBA in Finance, and is a CPA. He also currently serves as the Chief Compliance and Audit Officer for a large academic medical institution in Houston, TX. Get in touch with Randy here: https://www.invest-ark.com/  https://www.linkedin.com/in/randy-langenderfer/  https://calendly.com/randy-langenderfer  Work with John here: https://www.privatepracticeworkshop.com/workwithme/  Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.

    Why Your Site Isn't Converting #215

    Play Episode Listen Later Oct 9, 2022 58:36


    In this episode, John sits down with Justin Crawmer, Founding Partner of Webtek Interactive, an SEO and online marketing agency. Justin is back again to go more in depth on why your site isn't converting. Now that you have traffic to your site, Justin will explain how to capture more clients by maximizing the number of visitors who contact you or book an appointment online, drawing upon User Experience and calls to action and offers. Get in touch with Justin here: https://webtek.co/ Work with John here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.

    Overcoming Vicarious Trauma to Thrive in Your Practice #214

    Play Episode Listen Later Sep 30, 2022 34:20


    In this episode, John sits down with Jenny Hughes, licensed clinical psychologist and founder of the The BRAVE Trauma Therapist Collective. As a clinician, she practices EMDR, Cognitive Processing Therapy, and Prolonged Exposure therapy. Jenny recently published a workbook designed for clients to use on their own or with their therapist called the PTSD Recovery Workbook. Through her clinical work, Jenny discovered that her true passion is to support other trauma therapists through the common experience of vicarious trauma. Members of BRAVE work with Jenny to become more aware of how to identify and overcome vicarious trauma, allowing them to thrive in their professional and personal lives. Get in touch with Jenny here: BRAVEproviders.com Free 5 Days to Sustainable Self-Care Challenge: https://bit.ly/braveselfcare Instagram and TikTok @braveproviders Work with John here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.

    4 Common Signs That Unchecked Trauma is Running Your Business #213

    Play Episode Listen Later Sep 26, 2022 33:25


    In this episode, John sits down with Nicole Lewis-Keeber, The Business Therapist, Author of How to Love Your Business, and creator of the Do No Harm Program for Trauma Conscious Entrepreneurs. Nicole is passionate about the impact of small “t” trauma on businesses and combines therapeutic processes with business coaching to help entrepreneurs build emotionally sustainable, financially stable businesses. She's trained and certified with Brené Brown's Dare To Lead™ methodology and has been featured on numerous media outlets including Fast Company and NPR for her work in breaking the stigma of mental health and business ownership. Get in touch with Nicole here: https://nicole.lewis-keeber.com/ Work with John here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.

    Increasing Income & Impact With Group Therapy Programs #212

    Play Episode Listen Later Sep 10, 2022 37:42


    In this episode, John sits down with Carrie Haynes, professional counselor and creator of The Art of Groups Carrie Haynes has spent her career specializing in group work and is passionate about supporting therapists and healers in facilitating transformational group experiences for their clients. She truly believes that powerful group work can change the world. Get in touch with Carrie here: artofgroups.com Work with John here: privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.

    Live Website Review

    Play Episode Listen Later Sep 3, 2022 40:43


    In this episode, John reviews the website of a few guests from the audience. John will walk through the guests' websites and provide feedback, insight, tips, and tricks for the audience member to explore for their private practice website. Work with John 1:1 here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.

    How to Use Story to Build Trust On Your Website #210

    Play Episode Listen Later Aug 25, 2022 39:56


    In this episode, John sits down with Logan Heath, Chief Relationship Manager at StorySellers, to talk about why telling your story on your website is essential for not only building your brand, but establishing trust with clients. Logan's experience is in digital marketing and helping you create a website that converts. As therapists, telling our story is not telling our clients our personal information, bur rather exploring the vision and heart behind the brand of your private practice and why that's important. Get in touch with Logan here: storysellers.co Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here: Join-Business-Made-Human Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.

    Marketing Strategies to Grow Your Private Practice Online

    Play Episode Listen Later Aug 19, 2022 47:21


    In this episode, John sits down with Josh Ramsey, Fractional Chief Marketing Officer (CMO). Josh helps business owners with their marketing strategy so they can grow their business. Josh specializes in SEO and online marketing and will show you how to make some significant adjustments to how you present your business online. Get in touch with Josh Ramsey here: JRCMO.com Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here: join-business-made-human Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.

    Mission, Vision, & Values for Therapists in Private Practice #208

    Play Episode Listen Later Aug 6, 2022 22:44


    As a therapist and private practice business consultant, John breaks down your most pressing business questions and focusses mainly on how mission, vision, and values create the roadmap to a successful business.  Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here: join-business-made-human

    How to Create a Vision for Your Private Practice #207

    Play Episode Listen Later Jul 29, 2022 27:07


    In this episode, John goes solo for a live Q&A to discuss what it means to have vision for your private practice. Tune in to hear John help you get clear on what your vision is and the steps you can take to actualize it. Build a better business without all the overwhelm! Join Business Made Human to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to join here: Join-Business-Made-Human Thanks to our sponsor, Jane! Get started with Jane here: jane.app/mentalhealth Mention John Clarke or PPW at check out to get a 1 month grace period.

    Financial Accountability in Your Private Practice #206

    Play Episode Listen Later Jul 21, 2022 46:37


    In this episode, John sits down with Danielle Hayden, CEO and Founder of Kickstart Accounting, Inc., with over 10 years experience as a Chief Financial Officer. John and Danielle explore financial accountability and why it's key to reaching and surpassing your business goals. Get connected with Danielle here: kickstartaccountinginc.com Danielle's Free Dashboard Accounting Resource Build a better business without all the overwhelm! Join Business Made Human to work with John and other private practice owners in weekly mastermind meeting + unlimited coaching with John via office hours. Apply here: privatepracticeworkshop.com/join-business-made-human  Thanks to our sponsor, Jane! Get started with Jane here: jane.app/mentalhealth Mention John Clarke or PPW at check out to get a 1 month grace period.

    Live Q&A With John - For Therapists in Private Practice #205

    Play Episode Listen Later Jul 13, 2022 37:44


    John goes live for a solo episode to answer the audience's burning questions from choosing a niche to marketing to finance to setting your fees and everything in between.  Start work with John in a 1:1 coaching session here: https://go.privatepracticeworkshop.com/offers/aDox7Fib/checkout Join Business Made Human mastermind group with John and other private and group practice owners here: https://go.privatepracticeworkshop.com/join-business-made-human 

    Website Design for Your Private Practice #204

    Play Episode Listen Later Jun 30, 2022 54:12


    In this episode John sits down with Jake Kramer, Co-Owner, Director & a Creative at ArtilleryMedia.com. Artillery builds websites using a strategic approach designed to grow businesses. John and Jake discuss what makes a therapist's website standout to future clients and how to implement these concepts into your own website. Work with Jake and his team by reaching them here: https://artillerymedia.com/ Get a 1:1 coaching session with John here: https://www.privatepracticeworkshop.com/workwithme/ 

    Ask a Therapist and Private Practice Consultant Anything #203

    Play Episode Listen Later Jun 23, 2022 28:27


    In this episode, John goes solo to answer your burning questions on anything you need help with as a future therapist, therapist, private practice owner, or group practice owner.  Get a 1:1 coaching session with John here: www.privatepracticeworkshop.com/workwithme

    Is Codependency Hurting Your Practice? #202

    Play Episode Listen Later Jun 16, 2022 47:49


    In this episode, John & Jenna sit down with Victoria Albina, Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide, to discuss codependency and practitioners: the subtle ways codependency might be hurting your practice and what to do about it. Bio: Victoria Albina is a Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping women realize that they are their own best healers, so you can break free from codependency, perfectionism and people-pleasing and reclaim your joy. She is the host of the Feminist Wellness Podcast and holds a Masters degree in Public Health from Boston University School of Public Health and a BA in Latin American Studies from Oberlin College. Victoria has been working in health & wellness for over 20 years and lives on occupied Munsee Lenape territory in New York's Hudson Valley. Links: victoriaalbina.com Victoria's free gift for our listeners: victoriaalbina.com/privatepractice Use this link to download free meditations to help connect inward to calm and soothe your mind, body, and spirit.

    Profit and Cash Flow Clarity #201

    Play Episode Listen Later Jun 8, 2022 45:48


    In this episode, John sits down with profit and money coach, Craig Dacy, to help you get clarity on your cash flow by prioritizing profit with your finances. Profit = more financial freedom and more choices for your private practice.  Bio: Craig Dacy is a profit coach who helps business owners take the stress out of their money. His coaching program is based on the super-simple, easy-to-follow, money management system called Profit First. His mission is to help business owners find clarity in their money, increase profit, pay themselves more, and love their business again. Links: craigdacy.com If you're new to the name, Jane is an all-in-one practice management software. Name drop me to receive a 1-month grace period at signup! Sign up with Jane here: jane.app/mentalhealth

    Financial Planning for Therapists #200

    Play Episode Listen Later May 19, 2022 40:41


    For the 200th episode of the podcast, John sits down with fractional CFO and accountant, Sophie Plappert, to discuss how to make a financial plan for your practice.   Get started with Jane and get 1 month free if you mention John Clarke or PPW at checkout! Sign up using this link: https://jane.app/mentalhealth   Bio: Sophie Plappert has over 10 years experience in accounting, bookkeeping, wealth management, and financial planning. Having experienced many sides of the financial services world, she developed a passion for getting deeper into her client's businesses, understanding their goals, and helping create a plan to reach them. She founded SJP Services Group in 2020 after leaving the corporate world in search of more flexibility and a way to make a bigger impact. Website: sjpservicesgroup.com Instagram: @sjpservicesgroup

    Clear & Marketable Websites for Therapists #199

    Play Episode Listen Later May 11, 2022 34:30


    John sits down with Jeff Fulkerson, founder of FroBro Web Technologies, to discuss what exactly is a clear and marketable website for therapists and how you can have one for your practice. John and Jeff will talk about the value of a good first impression when it comes to private practices and putting people at ease.   Bio: Jeff Fulkerson is the founder of FroBro Web Technologies, a company whose goal is to help position your business for success online. He believes that every business needs an effective professional website to thrive, even if your actual services don't involve anything digital. He personally knows the impact a great website (or fro) can have on your image and on the perception of others, and wants to help other business owners stand out and be represented online in the best way possible. Website: https://www.frobroweb.com

    Q&A With Your Host #198

    Play Episode Listen Later May 4, 2022 34:07


    John sits down for a solo episode to answer your burning questions. From digital marketing, to referal networks, to grad school, to starting your business, John covers it all.    Links: https://www.privatepracticeworkshop.com/

    Digital Marketing Worth Investing In #197

    Play Episode Listen Later Apr 20, 2022 55:59


    John sits down with Justin Crawmer, founding partner of Webtek Interactive, an SEO and online marketing agency to discuss what digital marketing is worth investing in for a private practice owner. Justin will share his expertise on the client's journey (how they go from online searching to becoming clients) and how understanding this sequence will convert your digital marketing methods into paying clients.   Bio: Justin Crawmer is the founding partner of Webtek Interactive, an SEO and online marketing agency. Justin is an experienced, results-focused marketing professional, with particular specialization in the healthcare space, and has a deep background in both online business and technical sciences. He has worked in house for Skullcandy, CHG Healthcare Services and consulted with over 300 businesses worldwide. Website: https://webtek.co/

    Building Solid Brand Foundations for Therapists in Private Practice #196

    Play Episode Listen Later Apr 13, 2022 47:31


    John sits down with Lisa Haggis, marketing consultant and founder of Realize Your Brand, to discuss why private practice owners must discover what actually makes them unique beyond their marketing strategies to create an incomparable and unrepeatable therapy brand.   About Lisa: Lisa Haggis helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. (Hint: It begins with having something original to say!) She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method -- an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create. Checkout Lisa's work here: Website: https://realizeyourbrand.com/

    Virtual Leadership through Digital Empathy with McKenna Sweazey #195

    Play Episode Listen Later Apr 6, 2022 40:45


    John sits down with Digital Empathy and remote work expert and author McKenna Sweazey to discuss how to be an effective group practice or private practice owner when managing your team remotely. About: McKenna Sweazey is a Digital Empathy and remote work expert and author. With a career spent working in global organizations, from corporates to start-ups, managing remote teams around the world, she's refined her communication skills to be as effective in person as from 6,000 miles away. Her book, How to Win Friends and Manage Remotely, is coming this fall from Career Press. She's also currently the VP of Marketing at a data start-up in Silicon Valley. Find her on LinkedIn or at mckennasweazey.com

    How to Launch an Online Program with Stephanie Clairmont #194

    Play Episode Listen Later Mar 30, 2022 37:21


    John sits down with Stephanie Clairmont of The Leveraged Practice to discuss how to use a launch strategy to sell your online program. About: Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, has enrolled over 5000+ students through her programs. Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world. Get connected with Stephanie here: Free Training: How to Leverage Your 1:1 Services into an Online Program Socials: @theleveragedpractice Website: theleveragedpractice.com Podcast: The Leveraged Practice

    Marketing for Therapists in Private Practice with Avivit Fisher #193

    Play Episode Listen Later Feb 10, 2022 40:33


    John explores marketing stratgy for new and seasoned therapists in private practice with expert Avivit Fisher.  Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human Avivit Fisher is the principal of REdD Strategy, a marketing and business consultancy for therapists in private practice. Avivit teaches therapists business skills they didn't learn in grad school. She provides guidance in strategy, process planning, business tools, and marketing so that private practitioners can create a sustainable business advantage. She spent the first decade of her professional career as a Graphic Designer and later worked as a marketer and a project manager in a corporate environment.  In grad school, Avivit received a degree in Design Management that focused on business sustainability and entrepreneurship.  She is also a content creator, copywriter, and obsessive reader. Get connected with Avivit here: Website: https://www.reddstrategy.com/ Weekly Newsletter: https://mentalhealthcaremarketing.com/ Instagram: https://www.instagram.com/avivitfisher/ LinkedIn: https://www.linkedin.com/in/reddstrategy/

    Miranda Palmer Co-founder of Zynnyme #192

    Play Episode Listen Later Feb 8, 2022 54:28


    John sits down with Miranda Palmer from Zynnyme to talk burnout: how it happens and what we can do to prevent it from happening in the future.  Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human Miranda's website: zynnyme.com

    co founders zynnyme miranda palmer
    Google My Business Secrets with Kelly Fitzgerald #191

    Play Episode Listen Later Jan 31, 2022 44:49


    John sits down with marketing expert Kelly Fitzgerald to explore exactly how to get the best results possible from your Google My Business listing. Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human Kelly's website: https://savvymarketingservices.com/  

    Ending Entrepreneurial Poverty with Racheal Cook #190

    Play Episode Listen Later Jan 24, 2022 51:41


    John sits down with business coach Racheal Cook from the CEO Collective to learn about her mission to end entrepreneurial poverty. Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She's an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love. Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs. Racheal's Story When Racheal found herself at the side of Interstate 95 after a full-blown panic attack, she knew she had to leave the corporate grind of working 80-hour weeks as a business consultant. Recovering, crying every day, and spending many hours on her mat at a local yoga studio, her yoga teacher asked her for business advice. She then had a lightbulb moment: many women owner-operated businesses do not have access to a strategist like her, but they should! Then, just 6 months into her new business, Racheal realized that simply leaving her job wasn't going to be enough of a radical shift to end the cycle of burnout she'd been trapped in. She not only discovered she was pregnant with twins, but her doctor put her on bed rest for 4 months! Suddenly, Racheal couldn't muscle or hustle her way to success. She needed to flip the script on what it took to be successful. She herself and her business needed all the strategies, productivity, systems and support to get through this phase. She now dedicates herself to supporting other purpose-driven female entrepreneurs to do the same.

    Financial Literacy for Therapists in Private Practice #189

    Play Episode Listen Later Jan 17, 2022 13:20


    John teaches 9 essential vocabulary terms to help therapists in private practice with their financial literacy, including: Asset: anything tangible or intangible that is owned by the business. Or, anything that actively makes you money. Liability: anything that costs or could cost the business money. E.g., accounts payable, wages, taxes, etc. (argument: a house that is not yet paid off is still a liability. Your car is also a liability). Profit and loss/income statement: shows how much the business earned and spent in a given period of time. Demonstrates the viability of your business. Balance sheet: snapshot of the company's worth at any given time Cash flow: money coming in and going out (liquidity) Cash flow projection: helps you plan ahead for future growth as well as risk Revenue: money received from sales Gross profit: revenue minus cost of goods sold (less relevant for us) Net profit/net income: the residual income that a business is left with after paying all expenses Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human

    Niche Tutorial for Therapists in Private Practice #188

    Play Episode Listen Later Jan 10, 2022 10:56


    John breaks down exactly how to choose your niche for your therapy private practice, including: 1. Why you should niche down in the first place 2. How to niche down 3. How to evaluate market opportunities 4. Types of niches 5. How to be both a generalist and a specialist` Apply for Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human

    Copywriting Crash Course #187

    Play Episode Listen Later Jan 3, 2022 12:29


    John teaches a crash course on copywriting, in other words, how to create your marketing message for your private practice. Apply for Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human

    Biggest Lessons from 2021 #186

    Play Episode Listen Later Dec 28, 2021 43:27


    John shares his biggest lessons from 2021 in private practice, business, and life in this solo episode. Lessons include: Take nothing for granted Mental health is the second pandemic (just starting) We are on the verge of a massive supply and demand crisis We have to stay agile Burnout is real Private practice is now, more than ever, about lifestyle You need to stay connected to your purpose, now more than ever Get on the waiting list for Business Made Human: https://go.privatepracticeworkshop.com/business-made-human-spring-21

    SEO Made Simple with Nick Fuller #185

    Play Episode Listen Later Dec 10, 2021 44:21


    SEO for Therapists Made Simple with Nick Fuller - Private Practice Marketing for Therapists and Counselors + Search Engine Optimization (SEO) for Therapists. SEO and website guru Nick Fuller from itherapy.com joins for an interview, covering topics including: 1. Keyword research 2. Keyword placement 3. Backlinking 4. Internal linking 5. Choosing a niche 6. Evaluating a market ...and much, much more! Get a FREE Kajabi trial and our $30k Launch Library Bonus when you sign up using our link: https://go.privatepracticeworkshop.com/free-kajabi-trial Steal our automated email funnel for FREE: http://www.privatepracticeworkshop.com/ck John's all-time favorite business books: The Personal MBA https://amzn.to/2Lfbx07 Blue Ocean Strategy https://amzn.to/2Lbc6YN Building a Storybrand https://amzn.to/3nn1jYE Clockwork https://amzn.to/3nr2Nlf Profit First https://amzn.to/2JutWVV Entreleadership https://amzn.to/3q0w5rO The Big Leap https://amzn.to/2XkXWXr  

    Group Program 101 with Annie Schuessler #184

    Play Episode Listen Later Oct 19, 2021 46:52


    Annie Schuessler is a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers and coaches make an impact beyond a traditional private practice. In this episode Elizabeth and Annie talk about  How Annie found the "sweet spot" for her group program How to get beyond perfectionism Experimenting with your structure and content Keeping participants engaged Making your group sustainable to run (and so much more!) Connect with Annie: Website: https://rebeltherapist.me/ Podcast: https://rebeltherapist.me/podcast-grid Instagram: @annieschuessler Books Annie Mentioned: Art of Gathering by Priya Parker https://amzn.to/2Xh7l65 Company of One by Paul Jarvis https://amzn.to/3veum60

    Thinking Outside The Box with Your Therapy Career with Dr. Christie Kederian #183

    Play Episode Listen Later Aug 25, 2021 47:23


    In this live Interview with Dr. Christie Kederian, Elizabeth and Christie discuss how to think outside the box when it comes to using your degree as a mental health professional and ways to set yourself up for success in a post-pandemic world as a therapist. Connect with Christie: Instagram: @thrivingtherapist (business coach account) @thedatedoctorchristie (dating coach & therapy account) Website: https://therapyfordating.com/ Books Christie mentioned: The 5 AM Club by Robin Sharma Think and Grow Rich by Napolean Hill The Big Leap by Gay Hendricks

    Group Practice Blues (Why Group Practice Owners Fail) #182

    Play Episode Listen Later May 18, 2021 35:21


    Group Practice Blues (Why Group Practice Owners Fail) In today's episode, John talks about being a private practice owner and why group practice owners fail.  Apply to Business Made Human by May 18th, 2021: https://go.privatepracticeworkshop.com/business-made-human-spring-21 Steal our automated email funnel for FREE: http://www.privatepracticeworkshop.com/ck FREE online training on how to get clients consistently: https://www.privatepracticeworkshop.com/getclients Learn more and apply to work with John: https://www.privatepracticeworkshop.com/workwithme/ John’s all-time favorite business books: The Personal MBA https://amzn.to/2Lfbx07 Blue Ocean Strategy https://amzn.to/2Lbc6YN Building a Storybrand https://amzn.to/3nn1jYE Clockwork https://amzn.to/3nr2Nlf Profit First https://amzn.to/2JutWVV Entreleadership https://amzn.to/3q0w5rO The Big Leap https://amzn.to/2XkXWXr

    Live Interview Lily Dawson #181

    Play Episode Listen Later May 11, 2021 51:03


    Elizabeth and Lily discuss all things marketing, branding, and getting clients while still in grad school on this episode of the Private Practice Workshop Podcast. Apply to the next round of the Business Made Human Mastermind: https://go.privatepracticeworkshop.com  Connect with Lily: Therapy page: https://www.lilydawson.com/ Consulting for therapists: https://therapycorps.org/ Instagram: @lilydawsontherapy

    Live Interview With Purpose Expert Brian Bosche #180

    Play Episode Listen Later May 7, 2021 45:20


    John is talking with Brian Bosché today. Brian is an expert on purpose at work and a consultant who helps business leaders and companies (big and small) discover their exact purpose and leverage it for a real ROI. Join us on this episode where Brian and John discuss purpose, passion, and success. Apply for Business Made Human: https://go.privatepracticeworkshop.com/business-made-human-spring-21 Book a one-on-one session with John: https://go.privatepracticeworkshop.com/offers/q5zEBWei/checkout Work with Brian: https://www.thepurposecompany.ca/

    Finance Expert Danielle Hayden - Live Interview #179

    Play Episode Listen Later Apr 28, 2021 51:45


    Today Danielle Hayden is on the podcast. Danielle is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. Join us on this episode where Danielle and John discuss all things finances.  Apply for Business Made Human: https://go.privatepracticeworkshop.com/business-made-human-spring-21 Book a one-on-one session with John: https://go.privatepracticeworkshop.com/offers/q5zEBWei/checkout Contact Danielle:  https://profitplannerbookkeeping.com/ danielle@kickstartaccountinginc.com

    SEO for Therapists with Kelly Fitzgerald #178

    Play Episode Listen Later Apr 14, 2021 43:52


    Today John interviews Kelly Fitzgerald. Kelly is the owner of Savvy Marketing Services. She offers marketing services for therapists. Specializing in optimizing private practice websites to get found on Google and outrank the competition. Listen to this episode to get all the secrets about SEO for therapists.  Visit Kelly's Website: https://savvymarketingservices.com/ Schedule a Free Consult with Kelly: https://savvymarketingservices.com/free-consultation/ Download SEO Guide for Therapists: https://savvymarketingservices.com/ppw-seo-guide/ Join our high-level mastermind BMH Doors (will close soon): https://go.privatepracticeworkshop.com/business-made-human-spring-21.  

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