Podcasts about backlinking

Do you ever wonder if ranking on Google is still worth your time and effort as a therapist in private practice? In this episode, I sit down with SEO expert Chris Morin to unpack the realities of SEO in today's fast-evolving digital world. We dive deep into the strategies that actually move the needle—so you're not just writing blogs for the sake of it but actually bringing in more ideal clients. Chris shares his extensive experience helping therapists across the country improve their online presence, get found by the right people, and ultimately, build thriving practices. We talk about AI content creation, the dos and don'ts of blogging, the importance of backlinks, and so much more. If you've ever felt overwhelmed by SEO or unsure where to start, this episode is a must-listen. Let's get into it! Topics Covered in This Episode: 3:05 – Why a consistent content strategy is the biggest needle mover in SEO right now 5:20 – How to create pages that rank high for specific issues, modalities, and locations 8:30 – The most common mistakes therapists make with their website structure 11:53 – How to prompt AI to create high-quality, unique content (and avoid regurgitated garbage) 16:00 – Why aiming for 1,500-2,000 words per blog post is the sweet spot for ranking 19:06 – The secret to internal linking that boosts your SEO and guides visitors where you want them to go 22:34 – Backlinking strategies that actually work (without getting spammy) 26:50 – The role of Google reviews in building trust—and the ethical gray area therapists face For more support wtih SEO join the Practice Accelerator for an in-depth training with Chris from Moonraker.AI. You can find out more information here: https://www.theentrepreneurialtherapist.com/practice-accelerator   Resources Mentioned: Connect with Chris: https://moonraker.ai  

Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why brand mentions may become more valuable than traditional backlinks as AI technology improves at understanding context and sentiment. Tallent advocates for digital PR strategies that focus on meaningful brand references rather than simply accumulating links. Show NotesConnect With: Travis Tallent: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO has always been a powerful way to drive online traffic, but with the rise of AI and Google algorithm updates, the game has shifted. So how do SEO agencies combat these new challenges and remain relevant? Steven Schneider, co-founder of TrioSEO, believes the secret is sticking to the fundamentals, and honing in what you're good at. In this episode, Steven shares why he's still a big believer in SEO, how he's adapted his agency to make the most of modern SEO, and how AI has reshaped online traffic. Steven also gives actionable tips on protecting your site from Google algorithm updates, explaining that quality content should be your top priority. He also explains that SEO is a marathon, not a sprint. According to Steven,  “ Everyone's trying to shave off time in SEO, but that's not how it works.  SEO is a game of delayed gratification. The strategy is to build something that will last for years. And if you're thinking in months and weeks, you're already upside down from the get-go.” Whether you're running an SEO agency or looking to boost your site's performance, this episode is packed with practical advice and strategies you can start using today. Topics Discussed in this episode: Steven's background and how he ended up in online business (02:05) Narrowing down a target audience for your agency (15:03) Why Steven focused heavily on content through his agency (18:35) How Steven vets his white label partners (20:54) Why communication is key to an agency's success (23:36) Is SEO enough for most companies or is omnichannel the way to go? (32:24) SEO best practices to shield yourself from Google algorithm updates (34:33) How AI is affecting search (38:24) How Steven has incorporated AI as a tool in his business (44:19) How to maintain good quality traffic from Google despite AI (46:27) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Steven's LinkedIn TrioSEO Sit back, grab a coffee, and learn how to build a modern SEO agency.  

Episode 119: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptAI has changed the game for SEO and ranking your website in Google search. Many business owners who were getting their traffic and exposure through organic search have now found that their search traffic has declined significantly over the past 6-12 months.This has many people asking, “is SEO dead??Like many marketing strategies before it (email, webinars, etc), SEO isn't dead, it's just changing. And if you want to succeed, your business needs to change with it.In this episode, SEO expert, Steve Scott, gives us the most recent updates on how AI, ChatGPT, and other artificial intelligence services have changed the SEO game. And then we delve into what's working right now to get seen online and the SEO strategies he's using to rank websites at the top of Google search in 2025.About Steve Scott: Steve is your go-to expert for all things SEO. He's not about selling gimmicks or quick fixes. His mission is to demystify SEO, and share his wealth of knowledge with you. He's spent over 25 years cracking the SEO code, helping businesses and individuals achieve top Google rankings and drive real results.Since 1997, Steve has spent his life focused on the world of Search Engine Optimization and Digital Marketing. He is the founder of the Tampa and New York SEO Training Academy's which provide SEO Training, Consulting and Digital Marketing Services to companies around the nation.Steve also serves as Vice President of the Search Engine Academy, a global network of SEO educators that teach live in-person workshops around the world.  As chairman of the Academy's Education Committee, Steve helps determine what will be taught and helps to create the material that is used by the Academy's network of trainers.And now, since 2024, Steve is proud to bring all of his years of experience and dedication to SEO and to training to his latest venture with Steve Scott's SEO All-Stars a "Do It Yourself" living resource for understanding how to do SEO for yourself or your business.Get Free Access to Steve's “Internal Linking” Online Course: https://dtpodcast.stevescottseo.com/Connect with Steve Scott: https://stevescottseo.com https://www.facebook.com/SteveScottSEO https://www.instagram.com/stevescottseo/ https://x.com/SteveScottSEO https://www.linkedin.com/in/stevescottseo/ https://www.linkedin.com/company/steve-scott-seo/ https://www.meetup.com/SEO-Training-Tampa/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

I chat with Elston, founder of Tiny Host. We dive into his journey as an indie maker, his early interest in web design, and the founding of Tiny Host. We discuss validating business ideas, building Tiny Host from an MVP to a user-friendly tool, and the importance of user feedback and market research. We also touch on scaling challenges and the differences between startups and indie making. It's an insightful conversation for any aspiring indie entrepreneur!Tools and WebsitesTiny Host: (00:06:36) tinyhost.comGoDaddy: (00:07:05) godaddy.comS3 (Amazon Simple Storage Service)**: (00:12:05) aws.amazon.com/s3Reddit: (00:21:03) reddit.comGitHub Pages: (00:23:16) pages.github.comWebflow: (00:26:23) webflow.comAdobe InDesign: (00:26:53) adobe.com/products/indesign.htmlSeth Godin: (00:25:59) seths.blogNFTs: (00:40:02) opensea.ioTwitter: (00:40:33) twitter.comInstagram: (00:41:06) instagram.comSEMrush: (00:46:57) semrush.comAhrefs: (00:46:57) ahrefs.comSpyFu: (00:50:09) spyfu.comNotebook LM: (00:56:49) notebooklm.comConcepts and TechniquesMarket Research: (00:15:21)SEO (Search Engine Optimization): (00:17:37)Jobs to be Done Framework**: (00:52:09)Backlinking: (00:49:15)SEO Strategy: (00:55:53)Content Lifecycle: (01:05:23)SEO and YouTube Crossover: (01:04:20)TimestampsIntroduction to the Podcast (00:00:00)  Tiago welcomes listeners and introduces Elston Elson, the founder of Tiny Host.Elston's Background (00:01:01)  Elston shares his journey, living between Lisbon and London while exploring his future.Exploring Validation and Growth (00:02:43)  Tiago outlines the episode's focus on validating business ideas and scaling businesses.Elston's Early Interests (00:03:07)  Elston recounts his teenage interest in web design and the start of his tech career.Corporate Experience (00:04:40)  Elston discusses his dissatisfaction with corporate life and desire for independence.Transition to Indie Making (00:05:42)  Elston explains his shift to the indie maker community and the appeal of independence.Acquiring TinyHost.com (00:06:36)  Elston describes the process of acquiring the domain TinyHost.com and negotiating the price.Domain Acquisition Process (00:07:05)  Elston details how he secured the domain through GoDaddy and the negotiation process.Choosing a .com Domain (00:08:41)  Elston explains the reasoning behind opting for a .com domain for credibility.Tiny Host Overview (00:11:05)  Elston introduces Tiny Host as a simple drag-and-drop web hosting tool for non-technical users.MVP of Tiny Host (00:12:05)  Elston describes the initial MVP and the feedback received from early users.Simplicity in Product Design (00:13:42)  Elston emphasizes the importance of simplicity in technology and user experience.Validating Ideas (00:14:47)  Tiago and Elston discuss the key indicators of validating a business idea.Different Validation Techniques (00:15:21)  Elston shares his approach to validation, focusing on personal experience rather than market research.Finding Distribution Channels (00:16:40)  Elston talks about the importance of finding effective distribution channels for growth.Building Based on Search Demand (00:17:37)  Elston suggests building products that align with what people are actively searching for.Challenges in Replicating Success (00:18:34)  Tiago reflects on the difficulties of replicating past successes with new projects.Feedback on Tiny Host (00:19:28)  Elston shares insights on the feedback received during Tiny Host's early days and its significance.Tiny Host Launch and Initial Growth (00:20:24)  Elston discusses the slow initial growth of Tiny Host and early user feedback.Reddit as a Distribution Channel (00:21:03)  Elston shares how they gained their first 200 users through Reddit in a few weeks.Identifying a Legitimate Business (00:21:39)  Elston reflects on realizing Tiny Host was a legitimate business after finding a distribution channel.Pivoting Market Focus (00:22:19)  Elston explains how he shifted focus from technical users to non-technical users who appreciated the product.Changing Marketing Strategy (00:24:18)  Elston describes the impact of rephrasing their product's headline to attract the right audience.Feedback from Users (00:25:07)  Elston discusses dealing with negative comments and the importance of understanding target audiences.Identifying Ideal Customers (00:26:23)  Elston outlines the characteristics of customers who love Tiny Host and their specific needs.Understanding User Needs (00:28:11)  Elston explains how he researched user behavior to identify and engage with the right audience.Building Partnerships (00:30:28)  Elston describes how he reached out to partner products to enhance distribution and visibility.Collaboration Strategies (00:31:08)  Elston shares insights on organizing partnerships, offering solutions, and building relationships.Cold Outreach Effectiveness (00:33:37)  Elston emphasizes the importance of personalized outreach in successful cold emailing for partnerships.Learning from Data (00:34:56)  Elston discusses using data to identify potential partners and tailor outreach strategies.Partnership Integration Challenges (00:36:00)  Elston reflects on the difficulties of technical integrations with partner products and alternative collaboration methods.Patience in Indie Entrepreneurship (00:38:04)  Elston emphasizes the need for patience and long-term commitment in indie projects compared to VC-backed startups.Dealing with Comparisons (00:39:16)  Elston acknowledges feelings of demotivation when comparing progress with others' success stories on social media.The Impact of Social Media on Perception (00:40:02)  Discussion on how social media promotes success stories over failures, affecting audience expectations.Challenges of Authenticity on Social Media (00:41:06)  Exploration of the disparity between social media portrayals and real-life experiences, emphasizing genuine conversations.Shitposting as a Growth Strategy (00:42:23)  Debate on the effectiveness of shitposting for audience growth and its implications for online engagement.The Role of Sensationalism in Content (00:43:57)  Analysis of how sensationalist content triggers engagement and its impact on public discourse.SEO Strategy Insights (00:45:59)  Introduction to the importance of SEO strategies for driving website traffic and engagement.Keyword Research Tools (00:46:57)  Advice on using tools like SEMrush and Ahrefs for effective keyword research in SEO.Content Creation for SEO (00:47:01)  Discussion on the importance of creating relevant content that aligns with identified keyword opportunities.Technical SEO Considerations (00:49:15)  Overview of technical aspects of SEO, including backlinks and keyword placement for improved ranking.Quality Content vs. AI-Generated Content (00:54:09)  Discussion on the challenges of using AI for content creation and the importance of quality writing.Finding New Keywords (00:57:35)  Strategies for discovering new keywords through competitor analysis and product development.Leveraging New Product Features for SEO (00:58:23)  Exploration of how new product features can create additional keywords and drive traffic.YouTube as a High Intent Platform (01:00:07)  Discusses the effectiveness of YouTube for building trust and long-term engagement with potential customers.Measuring Conversion from YouTube (01:00:59)  Explores the challenges in accurately measuring conversion rates from YouTube traffic to paid customers.Content Creation Strategy (01:01:44)  Details the process of creating content across multiple platforms, starting with landing pages, then blog posts, and videos.Hiring for Video Creation (01:05:50)  Discusses the challenges of hiring video creators and strategies for finding affordable talent.Investment and Scaling Considerations (01:08:00)  Considers the implications of receiving investment and the importance of strategic spending in business growth.Personal Goals and Business Growth (01:11:12)  Elston shares his personal milestone of achieving $1 million in revenue and its significance.Confidence and Decision Making (01:14:05)  Explores how success in business can impact personal confidence and decision-making abilities.Navigating Confidence and Reality (01:16:31)  Discusses the balance between confidence in business and maintaining perspective in personal life and other fields.Political Views as an Indie Maker (01:19:01)  Discussion on how becoming an indie maker has influenced political inclinations.Access to Capital and Political Alignment (01:19:12)  Elston reflects on how access to capital affects political perspectives.Changing Perspectives on Politics and Business (01:19:27)  Elston shares thoughts on the intertwining of politics, power, and business.Annoyances with Political Issues (01:19:53)  Tiago expresses frustration with political situations, particularly in Texas.Final Thoughts and Gratitude (01:20:22)  Elston prepares to leave, prompting final questions and reflections.Closing Remarks and Community Support (01:20:34)  Tiago thanks Elston for participating and wishes him success with Tiny Host.[object Object]

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When running an online business it's easy to fall prey to the mindset that everything should happen online. But sometimes, to really grow your online business, you need to step away from the screen and connect with people face-to-face. Take Steven Khanna, for example. He's the Head of English Markets at White Press, a global link-building and marketing agency. Steven used in-person networking to skyrocket his success, generating over $500K per month for White Press.In this episode, Steven shares how attending conferences and actively networking played a crucial role in his success. Attending just one conference helped Steven grow his monthly recurring revenue (MRR) from $5K to $50K!Steven also dives into the important role that link-building plays in a modern SEO strategy. According to Steven, “People keep saying that links are not an important ranking factor, but if you look at the backlink profiles of big, successful websites, they're still building links. Even in troubled times, link-building will never lose its value. Links will always be one of the most important ranking factors for driving traffic and leads.” Steven goes on to provide useful tips, tricks, and advice on how to optimize your link-building to ensure you are generating the right kind of traffic. This conversation with Steven shows the power of adaptability and perseverance in online business. It's a reminder that it's never too late to make your mark! Topics Discussed in This Episode: An introduction to White Press and its rapid growth (02:46) Steven's background and how he ended up in SEO (05:49) The benefits of international expansion (12:26) Behavioral differences across different countries and cultures (17:33) How Steven builds trust with his clients (22:04) The important role conferences play in Steven's acquisition strategy (29:23) How Steven uses affiliates to grow White Press (41:50) The most common myths people believe about link building (50:53) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter White Press Senuto Steven's LinkedIn Sit back, grab a coffee, and learn the power of in-person networking and the importance of link-building in modern SEO!

When running an online business it's easy to fall prey to the mindset that everything should happen online. But sometimes, to really grow your online business, you need to step away from the screen and connect with people face-to-face. Take Steven Khanna, for example. He's the Head of English Markets at White Press, a global link-building and marketing agency. Steven used in-person networking to skyrocket his success, generating over $500K per month for White Press.In this episode, Steven shares how attending conferences and actively networking played a crucial role in his success. Attending just one conference helped Steven grow his monthly recurring revenue (MRR) from $5K to $50K!Steven also dives into the important role that link-building plays in a modern SEO strategy. According to Steven, “People keep saying that links are not an important ranking factor, but if you look at the backlink profiles of big, successful websites, they're still building links. Even in troubled times, link-building will never lose its value. Links will always be one of the most important ranking factors for driving traffic and leads.” Steven goes on to provide useful tips, tricks, and advice on how to optimize your link-building to ensure you are generating the right kind of traffic. This conversation with Steven shows the power of adaptability and perseverance in online business. It's a reminder that it's never too late to make your mark! Topics Discussed in This Episode: An introduction to White Press and its rapid growth (02:46) Steven's background and how he ended up in SEO (05:49) The benefits of international expansion (12:26) Behavioral differences across different countries and cultures (17:33) How Steven builds trust with his clients (22:04) The important role conferences play in Steven's acquisition strategy (29:23) How Steven uses affiliates to grow White Press (41:50) The most common myths people believe about link building (50:53) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter White Press Senuto Steven's LinkedIn Sit back, grab a coffee, and learn the power of in-person networking and the importance of link-building in modern SEO!

This podcast dives into the ways restaurant operators can overcome current challenges, discover new revenue streams, and utilise technology. The hosts are joined by Sabina Campbell, the director of SEO and e-commerce for RestaurantSupply.com. They discuss the future of restaurant supply chains and how businesses can adapt to upcoming changes. They also talk about modernizing the kitchen, dealing with staff shortages, exploring innovative trends for new revenue sources, and how data analysis is changing decision-making process in the restaurant industry. The discussion covers latest technology trends such as IOT solutions in restaurants and more focus on customer experiences and how it's transforming the restaurant industry. 01:17 Exploring the World of SEO and E-commerce 02:33 The Importance of Backlinking in SEO 03:00 Challenges and Adaptations for Restaurants in 2024 03:55 The Role of Technology in Modernizing Restaurants 07:24 Uncovering New Revenue Sources 11:02 The Power of Data in Business Decisions 12:17 The Future of Restaurant Supply Chain ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  Audio Podcast Links Spotify | Apple | Google | Amazon | RSS | Download Leave your suggestions for new topics in the comments! We read every single one.

Brock Yates joins the Niche Pursuits podcast to share his journey of acquiring and growing the website AllTurtles.com. He acquired the site on Flippa in 2012 for $3,000. At purchase, the site was a forum with 80,000 pages with thin content about specific turtle species, generating $60 per month. This all presented a whole new world for him, as he had zero prior SEO and site-building experience. Fast forward to today and AllTurtles peaks at 150-180,000 page views per month, earning mid-five figures a year. Brock attributes much of the site's success to its history, branding, well-rounded content, and some link juice from a large brand's fun little PR confusion he describes. He's largely taken a hands-off approach to content production but still manages to produce quality content. Which he emphasizes is the result of hiring good researchers if you can't access subject matter experts. It's interesting to hear about his mostly outsourced content creation model and his strategy for hiring writers through Upwork. And its especially interesting to hear how affordable his writing team is, which has stuck with him over a long term. He also shares insights on content monetization strategy, primarily relying on Mediavine and Amazon Associates, with a 90-10 split in revenue. And Brock highlights how he maximizes ad revenue through content structure and layout, highlighting the importance of ad impressions and reader experience. He finishes things off with his plans for maintaining the site's stability and growth, including potential future strategies such as video content, email list building, and improving reader engagement. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative  

Focusing on do-follow links is a great way to get your brand seen, and LinkDaddy uses quality content to get your brand on hundreds of sites - and on top of Google.Learn more at https://www.linkdaddy.shop/products/dofollow-seo-backlinks LinkDaddy City: Miami Address: 1065 SW 8th St PMB 622 Website https://linkdaddy.shop Phone +13102992782 Email tony@linkdaddy.com

Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at. This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumbled upon the world of SEO. What followed was a whirlwind of success. Today, James boasts a staggering portfolio of over 800 clients in more than 650 diverse industries, making him a prominent figure in the rank and rent industry. He's taken things a step further by investing in many of the businesses he provides leads to. In this episode, James joins us to reveal the secrets to his success. He discusses the importance of testing and research when it comes to SEO and ranking, and the crucial role his team has played in the growth of his business. James explains, “The best investment I've made is in the people that work with me. Forget the content, the backlinks, the websites, the businesses we work for. If you get good quality people around you, you encourage them and give them enough space to let them grow and do their own thing, they will do everything for you.” James offers a behind-the-scenes glimpse into how he builds trust with clients and leverages directories to attract leads. He also debunks common SEO myths and errors while unveiling the SEO strategies he believes yield the best results. According to James,  “Parasite SEO is great for getting instant wins. Quickly build a site on a high DR domain, and hit it with a couple of tier-two backlinks. At present, that's the best way of generating quick traffic.” If you're thinking of getting into the rank and rent or lead generation game, or simply aiming to supercharge your existing business, this is one conversation you don't want to miss! Topics Discussed in This Episode: James briefly touches on how he has elevated the rank and rent model (04:06) A look at James' background and how he got into the world of SEO (06:03) The importance of R&D and how James's team is structured (12:12) James debunks common SEO myths and mistakes (15:02) How James acquires and maintains clients for his rank and rent business (20:24) James explains how he uses directories to attract leads (29:00) Building trust in a pay-per-performance business model (37:18) Why James decided to invest in many of the businesses he works with (43:46) How James attracts and retains talented employees (49:16) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter  James Dooley.com Screaming Frog MarketMuse Surfer SEO AutoBlogging Sit back, grab a coffee, and learn how to take your rank and rent business to a whole new level!

Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at. This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumbled upon the world of SEO. What followed was a whirlwind of success. Today, James boasts a staggering portfolio of over 800 clients in more than 650 diverse industries, making him a prominent figure in the rank and rent industry. He's taken things a step further by investing in many of the businesses he provides leads to. In this episode, James joins us to reveal the secrets to his success. He discusses the importance of testing and research when it comes to SEO and ranking, and the crucial role his team has played in the growth of his business. James explains, “The best investment I've made is in the people that work with me. Forget the content, the backlinks, the websites, the businesses we work for. If you get good quality people around you, you encourage them and give them enough space to let them grow and do their own thing, they will do everything for you.” James offers a behind-the-scenes glimpse into how he builds trust with clients and leverages directories to attract leads. He also debunks common SEO myths and errors while unveiling the SEO strategies he believes yield the best results. According to James,  “Parasite SEO is great for getting instant wins. Quickly build a site on a high DR domain, and hit it with a couple of tier-two backlinks. At present, that's the best way of generating quick traffic.” If you're thinking of getting into the rank and rent or lead generation game, or simply aiming to supercharge your existing business, this is one conversation you don't want to miss! Topics Discussed in This Episode: James briefly touches on how he has elevated the rank and rent model (04:06) A look at James' background and how he got into the world of SEO (06:03) The importance of R&D and how James's team is structured (12:12) James debunks common SEO myths and mistakes (15:02) How James acquires and maintains clients for his rank and rent business (20:24) James explains how he uses directories to attract leads (29:00) Building trust in a pay-per-performance business model (37:18) Why James decided to invest in many of the businesses he works with (43:46) How James attracts and retains talented employees (49:16) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter  James Dooley.com Screaming Frog MarketMuse Surfer SEO AutoBlogging Sit back, grab a coffee, and learn how to take your rank and rent business to a whole new level!

Wusstest Du, dass ein Shop-Blog Dir bei der Leadgewinnung und Stärkung der Kundenbindung helfen kann? Und das sind nur zwei der vielen Gründe, die für einen eigenen Blog in Deinem Onlineshop sprechen. Von SEO über Traffic-Quelle bis hin zu Kaufentscheidungen motivieren – Jutta Ladwig verrät Dir, welche Vorteile Shop-Blogging hat sowie die Dos and Don'ts für eine erfolgreiche Umsetzung. Ihr schaut Euch an, wie Du Lead-Magneten in Deinen Blog integrierst, Deine Inhalte zu einer wichtigen Traffic-Quelle machst und Du Deine redaktionellen Inhalte optimal auf allen Deinen Kanälen ausspielst. Auch für Dein SEO kann ein Blog eine Bereicherung sein. Wie Du damit Sichtbarkeit, Backlinking und Deine Google-Rankings unterstützen kannst, erfährst Du in diesem Webinar. Für die Praxis erhältst Du wertvolle Tipps, die aus Deinen redaktionellen Inhalten einen erfolgreichen Shop-Blog aufbaust und pflegst. Folgendes hast Du nach dem Webinar gelernt: Die wichtigsten Vorteile eines Shop-Blogs Auf was beim Aufbau und der Pflege eines Shop-Blogs zu achten ist Welche Inhalte für einen Shop Blog relevant sind Wie Du Deine Inhalte zielgruppengerecht verteilt

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Shopify store owners have a whirlwind of responsibilities like managing supply chains, keeping tabs on inventory levels, and staying ahead in a competitive market.  It's no wonder that SEO often takes a backseat. In the race for quick results, many sellers lean towards paid advertising, but this week's guest believes that SEO is the real game-changer that will set the stage for skyrocketing sales.Benjamin Golden is the founder of GoldenWeb, an SEO agency focused on scaling Shopify brands through SEO. In this episode, Benjamin explains that while paid ads might offer instant gratification, they are no match for the steady and sustainable stream of traffic that SEO can bring to your Shopify store. He walks us through the first steps to kickstart a thriving Shopify SEO strategy, the crucial role the backlinks play in eCommerce SEO, and how to strike the perfect balance between paid ads and organic traffic.Benjamin also shares his views on how AI will affect the eCommerce and SEO industries, explaining, “I think AI will affect every single business, but not in the way that people think. I like to compare it to the gold rush. It wasn't everyone that was digging up and mining gold that got rich. It was the people selling the shovels.  The same thing will happen with AI. Everyone is rushing into building the next AI tool, and some of those businesses will succeed and do well, but that's going to get very saturated, very fast. The people that will really benefit from AI are the ones that learn how to properly integrate AI into their business.' Finally, Benjamin explains the unique advantages of buying online businesses as an agency owner, using the resources, internal processes, and industry connections the agency has developed to fast-track growth. If you're an eCommerce store owner then listen up, because this episode is filled with actionable insights and expert tips that will supercharge your store's SEO and sales. Topics Discussed in This Episode: Benjamin's background and how he became involved in SEO (03:08) Why Benjamin chose to focus on SEO specifically for Shopify stores (05:27) How eCommerce SEO differs from affiliate SEO (09:38) The first steps of a successful Shopify SEO strategy (14:47) The crucial role backlinks play in eCommerce SEO (20:17) How to allocate your marketing budget between paid ads and SEO (27:34) Common SEO mistakes that eCommerce store owners make (32:37)  Why Benjamin believes AI is like the gold rush (37:48) The reason Benjamin decided to diversify his income by buying a SaaS business (46:55) The benefits of buying online businesses as an agency owner (50:37) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account Subscribe to the This Week in M&A newsletter GoldenWeb Ahrefs Sit back, grab a coffee, and learn how to propel your Shopify store to unparalleled heights using the power of SEO!

Shopify store owners have a whirlwind of responsibilities like managing supply chains, keeping tabs on inventory levels, and staying ahead in a competitive market.  It's no wonder that SEO often takes a backseat. In the race for quick results, many sellers lean towards paid advertising, but this week's guest believes that SEO is the real game-changer that will set the stage for skyrocketing sales.Benjamin Golden is the founder of GoldenWeb, an SEO agency focused on scaling Shopify brands through SEO. In this episode, Benjamin explains that while paid ads might offer instant gratification, they are no match for the steady and sustainable stream of traffic that SEO can bring to your Shopify store. He walks us through the first steps to kickstart a thriving Shopify SEO strategy, the crucial role the backlinks play in eCommerce SEO, and how to strike the perfect balance between paid ads and organic traffic.Benjamin also shares his views on how AI will affect the eCommerce and SEO industries, explaining, “I think AI will affect every single business, but not in the way that people think. I like to compare it to the gold rush. It wasn't everyone that was digging up and mining gold that got rich. It was the people selling the shovels.  The same thing will happen with AI. Everyone is rushing into building the next AI tool, and some of those businesses will succeed and do well, but that's going to get very saturated, very fast. The people that will really benefit from AI are the ones that learn how to properly integrate AI into their business.' Finally, Benjamin explains the unique advantages of buying online businesses as an agency owner, using the resources, internal processes, and industry connections the agency has developed to fast-track growth. If you're an eCommerce store owner then listen up, because this episode is filled with actionable insights and expert tips that will supercharge your store's SEO and sales. Topics Discussed in This Episode: Benjamin's background and how he became involved in SEO (03:08) Why Benjamin chose to focus on SEO specifically for Shopify stores (05:27) How eCommerce SEO differs from affiliate SEO (09:38) The first steps of a successful Shopify SEO strategy (14:47) The crucial role backlinks play in eCommerce SEO (20:17) How to allocate your marketing budget between paid ads and SEO (27:34) Common SEO mistakes that eCommerce store owners make (32:37)  Why Benjamin believes AI is like the gold rush (37:48) The reason Benjamin decided to diversify his income by buying a SaaS business (46:55) The benefits of buying online businesses as an agency owner (50:37) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account Subscribe to the This Week in M&A newsletter GoldenWeb Ahrefs Sit back, grab a coffee, and learn how to propel your Shopify store to unparalleled heights using the power of SEO!

Building a website off of an existing domain instead of starting from scratch gives you a valuable head start. By leveraging the domain's existing authority and backlinks you can generate traffic and rank your site in a fraction of the time.  But how do you track down an existing domain that is topically relevant? And how do you separate the good domains from the bad? Alex Drew has provided aspiring website owners with the answers to these questions. Alex is the founder of Odys Global, a marketplace that offers a variety of thoroughly vetted, premium, aged domains.  In this episode, Alex joins us to dissect the benefits of buying a domain, and the best practices to follow to ensure success.  He breaks down the characteristics you should look for in a domain, the best ways to migrate and recreate content, and explains the dos and don't when it comes to 301 redirects.  He also highlights the red flags you should steer clear of, including ensuring that the domain isn't trademarked and checking the backlink profile for spammy links.  Building a site off of a quality aged domain isn't the only way you can make money from domains. If you have an eye for spotting future trends, you can also invest in domain names that you think will increase in demand. According to Alex,  “Buying domains to resell later is a viable investment strategy. Domains that were worth $50-$100 15 years ago are now worth thousands of dollars. Good domain names go up in price over time. If you spot a great domain that you can see is undervalued, that's a huge opportunity for you to become a domain investor.” Whether you're looking to use a domain as a solid foundation for your new site, or invest and hold it as an asset, this episode is jam-packed with tips and tricks from Alex that will help you track down the ideal domain for your needs. Topics Discussed in This Episode: What the Odys marketplace offers to domain buyers  (02:45) The different types of domains buyers should be aware of (08:58) The best way to recreate content for an aged domain (10:55) The proper use of 301 redirects and how to use 301s in your growth strategy (14:14) How to migrate content over to a new domain (21:21) The characteristics buyers should look for in a good domain (23:12) The ROI you can make on buying a premium aged domain (32:46) The common mistakes people make after buying an aged domain (36:27) A look into the Odys tailored domain search service (40:36) Alex walks us through what the Odys domain sales process looks like (44:30) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account Odys Global Alex Drew's LinkedIn Ahrefs GoDaddy Auctions Dan.com Archive.org Sit back, grab a coffee, and learn how to fast-track your SEO success by buying an existing domain!

Building a website off of an existing domain instead of starting from scratch gives you a valuable head start. By leveraging the domain's existing authority and backlinks you can generate traffic and rank your site in a fraction of the time.  But how do you track down an existing domain that is topically relevant? And how do you separate the good domains from the bad? Alex Drew has provided aspiring website owners with the answers to these questions. Alex is the founder of Odys Global, a marketplace that offers a variety of thoroughly vetted, premium, aged domains.  In this episode, Alex joins us to dissect the benefits of buying a domain, and the best practices to follow to ensure success.  He breaks down the characteristics you should look for in a domain, the best ways to migrate and recreate content, and explains the dos and don't when it comes to 301 redirects.  He also highlights the red flags you should steer clear of, including ensuring that the domain isn't trademarked and checking the backlink profile for spammy links.  Building a site off of a quality aged domain isn't the only way you can make money from domains. If you have an eye for spotting future trends, you can also invest in domain names that you think will increase in demand. According to Alex,  “Buying domains to resell later is a viable investment strategy. Domains that were worth $50-$100 15 years ago are now worth thousands of dollars. Good domain names go up in price over time. If you spot a great domain that you can see is undervalued, that's a huge opportunity for you to become a domain investor.” Whether you're looking to use a domain as a solid foundation for your new site, or invest and hold it as an asset, this episode is jam-packed with tips and tricks from Alex that will help you track down the ideal domain for your needs. Topics Discussed in This Episode: What the Odys marketplace offers to domain buyers  (02:45) The different types of domains buyers should be aware of (08:58) The best way to recreate content for an aged domain (10:55) The proper use of 301 redirects and how to use 301s in your growth strategy (14:14) How to migrate content over to a new domain (21:21) The characteristics buyers should look for in a good domain (23:12) The ROI you can make on buying a premium aged domain (32:46) The common mistakes people make after buying an aged domain (36:27) A look into the Odys tailored domain search service (40:36) Alex walks us through what the Odys domain sales process looks like (44:30) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account Odys Global Alex Drew's LinkedIn Ahrefs GoDaddy Auctions Dan.com Archive.org Sit back, grab a coffee, and learn how to fast-track your SEO success by buying an existing domain!

Insightful podcast with Jeremy Poland, marketer turned digital agency owner. Specializing in SEO for small businesses. Discover how he created DIY SEO system for improved rankings, traffic & revenue

Want to break page 1 of google rankings but in a competitive market? In this episode we're going to show how Greg went from knowing nothing about SEO to ranking #1 in his market of Maui, Hawaii. He also shares a few creative ways he's building backlinks that you might have never thought of. It's simpler than you might think!P.S. - It's SEO month at Carrot! Go to Carrot.com/SEO to get the resources you need to get your website generating high quality seller leads through Google.

Buying an existing business allows you to skip the building phase and jump straight into generating profit. Similarly, using expired domains can be a cost-effective alternative to starting from scratch.  This is a tactic that Sean Markey often uses, leveraging expired domains to fast-track the authority of his sites. Sean is an SEO who specializes in acquiring, building out, and 301'ing expired domains. Using this approach, he has sold over $775k in sites in the last few years.  In this episode, Sean joins us to shed light on the various benefits of using expired domains.  We discuss the qualities of a great expired domain, and the red flags you should steer clear of. According to Sean, “For me the most important characteristics are, is the expired domain indexed? Then, if it's indexed, is it ranking? A lot of really powerful expired domains with strong backlink profiles will continue ranking. That makes the pool of possible acquisitions smaller because a lot of sites don't hold their rankings through that expiration process. Then, check what the site is ranking for and ask yourself if it's niche-relevant to what you're doing.” Sean dives into the various ways you can use expired domains, and how long it will take to start seeing results. He also reveals the best places to purchase expired domains and walks us through some strategies you can use to win domain auctions. If you are looking for new and effective ways to boost your backlink profile and domain authority, then look no further than this informative episode! Topics Discussed in This Episode: Sean walks us through his background and his entrepreneurial journey (03:24) What initially drew Sean to expired domains (07:01) The characteristics of a good expired domain (09:57) At what stage in its lifecycle should you purchase an expired domain? (14:20) What Sean looked for when buying a site from Empire Flippers (16:19) Why Sean uses 301 redirects as his main link-building method (20:51) The best places to buy an expired domain (23:26) What to do with an expired domain once you've bought it (26:56) The timeline of taking an expired domain from zero to hero (34:13) Strategies to win domain auctions (38:08) The backstory of Sean's Rank Theory newsletter (40:30) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Rank Theory newsletter Ahrefs Wayback Machine Spamzilla.io Dom Cop  ExpiredDomains.net How To Start a Bog Sit back, grab a coffee, and learn how to use expired domains to accelerate your domain authority.

Buying an existing business allows you to skip the building phase and jump straight into generating profit. Similarly, using expired domains can be a cost-effective alternative to starting from scratch.  This is a tactic that Sean Markey often uses, leveraging expired domains to fast-track the authority of his sites. Sean is an SEO who specializes in acquiring, building out, and 301'ing expired domains. Using this approach, he has sold over $775k in sites in the last few years.  In this episode, Sean joins us to shed light on the various benefits of using expired domains.  We discuss the qualities of a great expired domain, and the red flags you should steer clear of. According to Sean, “For me the most important characteristics are, is the expired domain indexed? Then, if it's indexed, is it ranking? A lot of really powerful expired domains with strong backlink profiles will continue ranking. That makes the pool of possible acquisitions smaller because a lot of sites don't hold their rankings through that expiration process. Then, check what the site is ranking for and ask yourself if it's niche-relevant to what you're doing.” Sean dives into the various ways you can use expired domains, and how long it will take to start seeing results. He also reveals the best places to purchase expired domains and walks us through some strategies you can use to win domain auctions. If you are looking for new and effective ways to boost your backlink profile and domain authority, then look no further than this informative episode! Topics Discussed in This Episode: Sean walks us through his background and his entrepreneurial journey (03:24) What initially drew Sean to expired domains (07:01) The characteristics of a good expired domain (09:57) At what stage in its lifecycle should you purchase an expired domain? (14:20) What Sean looked for when buying a site from Empire Flippers (16:19) Why Sean uses 301 redirects as his main link-building method (20:51) The best places to buy an expired domain (23:26) What to do with an expired domain once you've bought it (26:56) The timeline of taking an expired domain from zero to hero (34:13) Strategies to win domain auctions (38:08) The backstory of Sean's Rank Theory newsletter (40:30) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Rank Theory newsletter Ahrefs Wayback Machine Spamzilla.io Dom Cop  ExpiredDomains.net How To Start a Bog Sit back, grab a coffee, and learn how to use expired domains to accelerate your domain authority.

Summary: Welcome to another great episode of Startup Junkies! On this episode, hosts Jeff Amerine and Caleb Talley sit down with Farzad Rashidi, the lead innovator at Respona, an all-in-one link-building outreach platform built for B2B, SaaS, and agencies to increase organic traffic from Google. As the former director of marketing at Visme, Farzad helped the company gain over fourteen million users, and since then, he's been helping other companies achieve similar successes via Respona. Throughout the episode, Caleb, Jeff, and Farzad discuss how Respona is utilized as a promotion tactic and the concept of backlinking.   Show Notes: (1:01) Introduction to Farzad (1:21) About Respona (6:59) The Resilience of Backlinking (11:10) The Concept of Hyperlinking (14:07) Link Building (18:55) Respona's Customer Journey (21:57) Respona's Focus on SEO (23:30) Making the Choice Not to Raise Venture (28:31) What's Next for Respona (30:43) Respona's Company Culture (34:15) Advice to Younger Self (35:47) Closing Thoughts   Links: Jeff Amerine Caleb Talley Davis McEntire Farzad Rashidi Respona   Quotes: “Instead of us trying to invest cash to pour into advertising to become a household name, let's start showing up in places where people who are looking for a product or a solution like ours would naturally come and find us.” - Farzad Rashidi, (4:21)   “So now, not only do you have to create a good website with a good foundation that loads fast, you have to have content that people stay on to read and is relevant contextually. You also have to convince other websites to link back to it and talk about it.” - Farzad Rashidi, (9:05)   “We are not in the sales industry…the reason being is the way we structure our companies is entirely inbound. So, what we do is produce lots of educational pieces that are targeted for our industry. So, it touches all bases when it comes to the customer journey.” - Farzad Rashidi, (18:56)

Rundum das Thema Suchmaschinenoptimierung (SEO) ranken sich viele Mythen und falsche Annahmen. In diesem Video möchte Dir Tim Bauer von der Seiten-Werk Webagentur die fünf größten Mythen vorstellen. Der erste, angesprochene Mythos ist, dass die Menge und Größe von Inhalten grundlegend Dein Ranking einspielt. Dies stimmt pauschal so nicht. Das Content-Format und die Suchintention des Nutzers entscheiden. Nicht jede Frage bei Google muss mit einem Ratgeberartikel mit 3.000 Wörtern Länge beantwortet werden – manchmal reichen schon 100 Wörter für ein Top-Ranking. Der zweite Mythos dreht sich um Backlinks und ihre Wertigkeit. Eine Vielzahl von Links auf die eigene Webseite bringt mittlerweile deutlich weniger als sehr wenige Links, die jedoch von hochwertigen, thematisch relevanten Seiten stammen. Folge beim Backlinking also dringend dem Vorsatz „Qualität vor Quantität“. Der dritte Aspekt ist die Keyworddichte, also die Anzahl des zu optimierenden Suchbegriffes pro 100 Wörter. Tatsächlich kann nicht pauschal angegeben werden, ob eine prozentuale Dichte von ein, zwei oder acht Prozent optimal sind. Die Lesbarkeit des Textes und der Vergleich zu Texten Deiner direkten Konkurrenten machen eine individuelle Betrachtung der geeigneten Keyworddichte notwendig. Im Video sprechen wir noch zwei weitere Mythen an. Denkst Du beispielsweise, dass versteckte Inhalte von Slidern und Tabs von Google erkannt und indexiert werden, selbst wenn diese nicht standardmäßig zu sehen sind? Oder ob Du eine Domain mit Keywords benötigst, um wirklich Erfolg bei Google zu haben? Wir erklären es Dir! Noch Fragen? Das Team der Seiten-Werk freut sich über Deine Anfrage und hilft Dir, nicht auf SEO Mythen hereinzufallen.

What is SEO for HVAC Contractors?Just because we add HVAC to the beginning of “SEO”, doesn't mean it changes the process of SEO any differently than other normal SEO functions. SEO is the process of increasing website traffic through improvements in visibility on a search engine results page. Every SEO campaign has different factors depending on the niche, audience, competition, or website. However, all SEO campaigns have the same goal in mind to raise awareness and rise higher in SERPs. When it comes to SEO for HVAC contractors, it simply focuses on different onsite and offsite recommendations to help improve HVAC companies rank against their competitors on SERPs. When HVAC companies utilize SEO through different SEO company services, the visibility of the site improves in organic search and traffic.Support the show

(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!)Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/Shane always gives all our guest a: Free Marketing Analysis (just mention our podcast name)‍Have you ever asked yourself this: "I have someone doing SEO on my website for years now... and I have a beautiful website… but no results… I'm still not on the first page of Google's search results... what is going on?" It usually comes down to this one single most important thing.‍In this episode, Shane Simmons, from Crimson Media Group, gives us the rundown on backlinking and how important it is for your SEO! Backlinking is when other sites link to your site, and can offer a huge boost to your visibility in search engine ranking algorithms. Shane gives us an inside look at high quality backlinks, such as from .edu and news sites, and how to facilitate these for your business. He goes over ways to differentiate as a practice, and how to pick up interest from local news sources. He also mentions that running a sponsored event at your undergrad or dental school can be a great way to generate potential backlinks. When it comes to SEO, Shane highlights that you should not be discouraged without instant results, and it is normal for your ranking to fluctuate in the short-term. Dive into this episode to hear more of Shane's thoughts and strategies on SEO and the use of backlinking!‍‍You can reach out to Shane Simmons here:Crimson Media Group WebsiteFacebook: https://www.facebook.com/crimsonmediamarketing/‍Resources (Keyword Analysis Websites):https://ahrefs.com/https://www.accuranker.com/‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Harrison Baron is the founder and CEO of Growth Generators, offering web design and search engine optimization. Listen to hear the lessons he learned from a recent house fire.

Today, I'm going to give you a dozen website tips that you can implement to make the people that visit happier and Google happier and everybody happier. Maybe, except the web designers, they might not be as happy, but we don't care. We want you to make money. Screw The Commute Podcast Show Notes Episode 609 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Dozen Website Tips 01:24 Website MUST be fast loading 03:29 Quit hosting YouTube videos on your site 04:52 Make sure your site has easy navigation 07:27 Use multiple pages and not one long page 09:45 Basic keyword usage 11:40 Backlinking programs and be careful who you link to 13:32 Make content regularly 15:05 Make a Call To Action 15:58 Use white space to make your site easy to look at 18:03 Double check everything on a cellphone and tablet 18:57 Use good copywriting 20:17 Sponsor message 22:58 Always be consistent Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Keyword Research - https://screwthecommute.com/1/ Voice Search - https://screwthecommute.com/130/ BackLinks - https://screwthecommute.com/466/ Basic SEO - https://screwthecommute.com/469/ Side Hustles - https://screwthecommute.com/608/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Click on the link below for the full post. https://www.trustthelink.com/what-is-the-difference-between-blogging-and-guest-posting/ Blogging is when you post written content on your own website and guest posting is when you post content on someone else's website. You might be wondering should I do both, should I just focus on my website what about backlinks? I like the idea of re-purposing your written content on other websites. It is VERY MUCH worth it. You might be wondering how it can help you. One way it helps is it forces you to put links in your blog post to related articles. This is called interlinking and it does help your posts with getting seen in the search engines. Then when you post an article on another website some of those people will click a link and check out your website. This is the reason I would do it for MORE visitors to my website. Backlinking is "A whole other" story. Funny, I got started in internet marketing over 10 years ago with a program called "Backlink Battleplan" and I could rank anything by spamming backlinks. Then came the Google updates and all my rankings vanished. I don't focus on building backlinks anymore and I don't worry about them for SEO purposes and stuff. Instead, I believe it's WAY WAY better to focus on creating better (more helpful) content. If your content is more helpful than the competition you will win. If you try to manipulate Google (they are very smart) you will probably lose. I know I was big into black hat techniques and I lost. You do want as many people to visit your website as possible. The more people who visit my blog = more money. As long you know how to monetize traffic, which is a whole other topic. One more point is if you do guest posting, I would choose opportunities where you can also post on your website. Basically, you only have upside when guest posting and NO downside = no brainer decision! You might be wondering about the pros and cons of both. The largest pro to blogging on your website is you own the content. You have more control over it, it's more secure and you can always sell the website in the future for money. If you just do guest posting and you don't have a website then you're at the mercy of someone else. This is riskier and less secure. This is why doing both is the way to go. You own the content on your own website and you can get traffic from someone else's. You might be wondering if it's a good idea to allow other people to post on your website. I think this is a good idea as long as you can post it on their website. This way you both get traffic and both win. You can also do this with email by promoting each other's email lists, Youtube channels, and more if you want! The main thing is you want helpful content on your site and that is the "north star" I would ensure. I hope this was helpful. If you want to learn more about my content battle plan I talk more about this in a post you can check out by clicking on the link in the descriptioin or go to trustthelink.com. I also share where to do guest blogging. Enough about me. Also, what is your favorite platform to post to? What platform has gotten you the Best results? I'm curious. Have a nice day.

Well-written content alone isn't enough to draw customers to your website. Backlinks lend authority to your site, helping it rank higher on Google, boosting your organic traffic as a result.  The problem is that many business owners battle to source quality backlinks for their websites. Farzad Rashidi struggled with this process himself. Fortunately, in every challenge lies an opportunity, and his quest to optimize his own link-building efforts led Farzad to co-create Respona. Respona is an all-in-one platform that helps entrepreneurs automate the link-building process and generate personalized outreach campaigns, removing a bottleneck from their SEO strategy.   In this episode, Farzad discusses the importance of building a strong backlink profile and how to balance content creation with link-building to drive more traffic to your site. He guides us through his three-step link-building process and explains how to differentiate a good backlink from a bad one. According to Farzad, “When soucing backlinks, the relevancy of the webpage you're getting your link from is so important. It doesn't matter if you have a ton of links from a lot of websites if none of the backlinks make contextual sense. Second, consider the quality of the website you're getting your link from. The authority of that website along with the relevancy of the webpage play a vital role in building high-quality backlinks.” Farzad also dives into the different elements that make up an effective outreach campaign, and the clever strategies and channels that entrepreneurs can use to stand out from the crowd. If you're keen to get more eyes on your content and climb those search results then this is a conversation you don't want to miss! Topics Discussed in This Episode: Farzad guides us through his backstory and the inspiration behind Respona (02:27) The challenges people face when building a content strategy (05:29) The common mistakes people make when trying to build quality backlinks (20:25) Farzad walks us through how he goes about acquiring backlinks (22:20) Farzad's three-step process for link-building (29:23) How to adapt your backlink strategy to suit your business model (34:20) The backlink acquisition strategy that surprised Farzad the most (35:56) How Farzad differentiates a good backlink from a bad one (40:17) How Farzad plans to scale Respona going forward (43:05) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Respona Ahrefs Semrush Clearscope Visme Marketing Strategy eBook Backlinko Sit back, grab a coffee, and learn how to create a powerful backlink profile that will help you dominate the Google search results.

What is off-page SEO and what can we do to control our online credibility? Hey marketers, welcome back! We can't believe we're already on episode three of the SEO Unfiltered podcast. In today's episode we're going to dive into the murky waters of off-page SEO and see just how Geeky we can get before we get lost in the swamp of backlinks, algorithms, and automation.Joining me today is Jo Priest, creator of the SEO tool Topical Relevance and Geeky Tech's head of off-page optimisation. Jo's depth of knowledge about search engine optimisation would absolutely fascinate (and maybe even intimidate) you, but in the interest of trying to appeal to the average tech marketer listening in, we were forced to scale back Jo's geekiness. Today, we're talking about how Google sorts out websites like a librarian would a huge stack of books and how you can help the librarian understand what “section” your book belongs to by creating the right content…trust us, this analogy gets really helpful when you're trying to figure out why backlinks are so important.So, what does Jo Priest have to say about achieving high-quality backlinks? And what are his recommended tactics for boosting off-page SEO? The answers may surprise you, so be sure to take a listen!Off-Page SEO: Further ReadingsSEO Fundamentals: Understanding Off-Page OptimisationWhat Is SEO and How Does it Work?Did you miss our last episode? You can listen to previous episodes, transcripts, and show notes on our official SEO Unfiltered Podcast web page. Don't forget to follow us on Instagram, Facebook, and Twitter @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows. Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.Thanks for listening

Today's guest on the Niche Pursuits podcast is Ted French who is a is a website builder who has reached some significant success using aged domains. Ted walks us through his first big profit sale and shares the strategies and steps he took to build and sell the site for over $200,000 dollars.

Head to our blog for a bonus backlinking tip! https://exposureninja.com/blog/how-to-build-backlinks/ Get the show notes @ https://exposureninja.com/podcast/233 Get a FREE review of your website @ https://exposureninja.com/review/ Download our eBook @https://exposureninja.com/youtube

Should you ever buy backlinks? If only this question had a straightforward answer… In today's podcast, we try to decipher the information Google has given us about buying backlinks to find out what the rules actually are. Get the show notes @ https://exposureninja.com/podcast/232 Get a FREE review of your website @ https://exposureninja.com/review/  

Today's guest on the Niche Pursuit podcast is Brandon Gaille. Brandon is the host of the popular podcast 'The Blogging Millionaire' Brandon goes deep and provides some great tips and solid advice for a range of topics that most website builders will find super interesting.

Patrick Carver is the Owner of Constellation Marketing, a digital marketing company that focuses on driving growth for law firms using web design, advertising and other tools. In this episode, Ron and Patrick talked about how you can take advantage of the many facets of digital marketing today. Patrick shared how a law firm can attract clients by doing sustainable and organic practices like making articles that are tailored for the client you serve, by designing your website to have relevant information and by working on technical aspects such as google advertising, search engine optimization, backlinking and other strategies.  Timestamps:Key things to do for organic growth (7:38)Backlinking and how it can help your website (11:27)What is Google My Business? (28:20)Other marketing channels that law firms should be considering (35:16) “Take advantage of the digital real estate that's out there that exists for attorneys.” - Patrick Carver Connect with Patrick Carver:Website: https://goconstellation.comLinkedIn: https://www.linkedin.com/in/patrickacarver/ Patrick Carver, Owner of Constellation MarketingDigital Marketing for Law FirmsPatrick Carver is a Missouri native who has spent over a decade working in digital marketing. Before devoting his work full-time to Constellation Marketing, Patrick served as Digital Marketing Manager at Fortune 500 company DICK'S Sporting Goods. He has successful experience across a variety of industries and business sizes.Patrick received his B.S. in political science from Emory University in Atlanta, Georgia. His long history of success is anchored by a strong work ethic and a creative problem-solving approach. In high school, he was an all-state soccer player, a national champion debater, president of the student body, and an entrepreneur. In college, he was a two-time first-team NSCAA all-American soccer player at Emory University as well as team captain and continued his entrepreneurial interests while maintaining a full-time academic load.Now, as CEO of Constellation Marketing, Patrick leads a talented team of legal marketing professionals who work together to achieve a shared goal of driving growth at law firms. From web design to advertising, we have the skill, experience, and drive to build, manage, and maintain the entire spectrum of your digital marketing needs. LinkedIn: https://www.linkedin.com/in/patrickacarver/ Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com Episode Transcript:Ron Bockstahler  0:29  Okay, welcome to the show, the 1958 lawyer, I am Ron Bockstahler, your host, we got to today, we're going to start off our series, our marketing series, because I think marketing is one of the greatest misunderstood aspects of running a small business and a small law firm. So we're going to start it off with who I think is one of the best in the country of just talking the overall marketing picture, understanding what it takes, he only works with law firm. So he's a specialist working with law firms. And he's got a ton of background. So Patrick Carver, the CEO of constellation marketing, welcome to the show. Patrick, great to have you back. I'm very excited to have you on the show today.Patrick Carver  1:06  Thank you so much for having me, it's great to be back. Appreciate all that,Ron Bockstahler  1:10  you know, and I'm going to start it off by in I know I've we you and I have talked but marketing people are some of the most mistrusted individuals out there, because they come in and they can do SEO for you, they're gonna pay per click is gonna, you know, and a law small law firm, a solo practitioner says, okay, here, and I'm gonna pay you guys to do this, and you're expecting X amount of results on that, and you get nothing, maybe get something the first couple months, and then it kind of goes down the tubes. And, and we're going to talk to that because, you know, I've gone through this for over 20 years running my company, which made me go out and get a little education on my own. And then I started talking to Patrick, and wow, this is someone that you can trust, he's gonna tell you what it is. So he's not here to he's not going to sell you. He's just going to tell you what it takes to take your law firm to the next level, as far as marketing goes. So with that point, Patrick Patrick, let's talk about how you got here, I guess maybe that's a good way to start.Patrick Carver  2:00  Awesome. Yeah, I am originally from Missouri. And I got into this, essentially, because my father is a criminal defense attorney. And throughout, kind of growing up, I would help him here and there with little items, just kind of understanding technology, I'd built some websites and done some different stuff. And I was working for a separate company. And he'd been kind of unhappy or just, you know, unfulfilled with his marketing provider, one of the big companies that's out there and provides marketing services, and he'd send me these reports every month. And he would say, what does this mean? You know, he didn't understand what it all meant. He knew enough he'd been where he knew he needed to do something, he knew that the market was changing from doing advertising in the yellow pages that you needed to be online, Seo was this thing that was happening, and so on. And so he had the foresight to know he needed to do something. But beyond that, he you know, really just wanted to focus on being a great lawyer and running his practice and all that. And so he'd send me these reports. And he basically would just ask me, Hey, if you have a minute, just let me know what these guys are doing, and if it's any good, and so I was able to eventually install Google Analytics on his website, and let it run for about six months, I think. And by the end of this, this little experiment, I realized that none of his business coming in was from anything that this company was doing on the SEO side, literally every new case that he was getting, had come in by someone googling his name. So he was, you know, really getting all of his business through the fact that he was a good attorney, he would get referrals and stuff like that. And so that really, for it, well, it angered me, you know, that he was paying $1,500 a month for what I thought was, you know, kind of a scam. Really, I thought that somebody, you know, these folks had kind of sold him a bill of goods, but they weren't really doing anything on a monthly basis to actually create that change and, and be accountable for those results. And we're really just kind of banking on the fact that, you know, he wasn't super knowledgeable about about SEO and the, and the inner workings. And so at some point, he just said, Well, do you think you can do better and you know, and make me an offer to do it? And so I did it. And at that point, I wasn't, I wouldn't consider myself an expert at that point with regards to search engine optimization, but I knew enough to where they kind of let me experiment a little bit. And after a year, or six months, we started to see some really good traffic growth and we were the things we were looking at to try and change bringing net new people into into the equation who didn't already know I'm in were just out there searching for a criminal lawyer, we could see that, you know, not only was he getting more traffic, more people were calling and more business was happening where they didn't, he couldn't track it back to a referral, right? He, it was a net new person coming in. And so that was really the big lightbulb moment for me that, okay, you know, doing it the right way or doing the, you know, a good amount of work in the right way can actually lead to these results. And so after, you know, the first full year, their business was up by almost $200,000. And that was a big, you know, again, lightbulb moment for me where I could, you know, see really how this could be have a big impact on other people's firms. Now,Ron Bockstahler  5:49  now, you then you became you started up constellation marketing, and you guys have expanded now, so you're working with law firms throughout the country, give us an idea of the type of law firms you're working with today.Patrick Carver  5:59  We work with mostly what I call transactional law firms. And those are for me, firms that rely on a volume based business. So they are not the corporate law firms that maybe have a couple of clients per year. And they're happy with that these type of firms and we're talking about personal injury, criminal immigration, bankruptcy, family, you know, kind of anything that fits in there, that is a in for us, it's typically a solo or small law firm, that is really relying on that influx of new business on a monthly basis, they may get some recurring, but, you know, hopefully, people aren't committing felonies every single month of the year, right and coming back to you. So it's those type of businesses that when we kind of get them, often, they are running a good business, they are delivering a good service, but they're mostly existing on referrals, and friends of friends, things like that. And they want to get to that point where they they're getting new business in the door that is not reliant on referrals, which, you know, as the audience knows, can when they happen, they're awesome, but they're often infrequent. And you can't really do anything to amplify them, or increase the frequency in a really good, you know, consistent way.Ron Bockstahler  7:27  Let's take it to because you did a presentation on how to create a pipeline of new clients without referrals, like, let's talk to that, how do we do that? What's some of the key things that you got to do as the small law firm?Patrick Carver  7:40  For sure, the biggest things you can do our to really just take advantage of the digital real estate that's out there that exists for attorneys. And what I mean by that is, you think about how someone is looking for a lawyer. And we know that the majority of people either start or at some level, they are going to pull up their phone or on their computer search for criminal lawyer near me or criminal lawyer in Dubuque, Iowa, what, wherever they are, that is where Google takes over. And you're going to start to see the search result, which has some ads, it has map listings, it also has what we call organic results below it. And our view is that you want to try and maximize the number of positions you have in that kind of ecosystem. And so there, you can pull levers there, you know, on the free side, and then also on the paid side, right, so everybody's probably familiar with Google Pay Per Click advertising. So you can kind of skip the line and get up there to create that instant visibility. Now, if you don't want to do that, or you want to have something that's maybe more sustainable, then you can focus on more on building your own assets. And so we think about that as number one, that's your website, building a website, and just doing really simple things like discussing your practice areas in depth, and discussing the situations that your clients find themselves in and how you can help in those situations, that is going to increase the general visibility of your website so that when people are searching for not only kind of a generic, I need a lawyer type term, but also, hey, what's the penalty for trespassing in Georgia or something like that? You may pop up for that, right? And so you want to kind of think about how what are the all of the issues that you are able to solve for your clients and write about it and that's free and you you know, you can do that relatively easy. The other part which I think has a little bit less of an impact, but still is can be useful is then maximizing your presence on all these other platforms. that allow businesses to represent themselves. And specifically, I'm talking about legal directories and just other directories in general, because if you go and search anything, particularly a lawyer search, you're going to see, it's a couple of individual lawyers from your neighborhood. But then you also have the abos, the fine laws, the lawyer calm, having a presence on there is good. But ultimately, you're gonna get a lot more mileage by building your own your own website and presence. But it's kind of our view that, you know, you want to maximize everything right, and get as much of that real estate as possible. So it's not one or the other. It's all the above, right?Ron Bockstahler  10:47  Let's could you kind of take it back, you talked on you go to that first page on Google, there's three distinct things you mentioned, that was the ads to pay per click ads, there's Google My Business. So the map, yeah, and there's the organic stuff, you'll build not your own stuff. Now let's, we focus on organic. And just so everyone knows, is we are going to have Patrick back on the show here down the road. And he's gonna really dig deep into SEO for us. But for today, we're trying to keep it over. You bet. It's really, really hard. But one thing you just said is, why should I be on those directories? And hopefully linking back to the website? And can you talk a little bit about what backlinks are and how they benefit your organic search results? For sure, they'rePatrick Carver  11:29  largely two things that dictate how Google selects what pages should appear in the organic search results. It's you've probably heard about this before that it's their algorithm. And, you know, the algorithms changed. And so you got to do do these new things. The two kind of core components that have pretty much stayed the same from the beginning is our content, the quality of content, and links, and links are representations of your website, on other folks as websites. And so that, you know, the act of constellation linking to Amata would be a backlink, right. And that is helpful to Google to see who is essentially validating you are vouching for you on the internet, right. And so someone who has a collection of links from, you know, just in a local lawyer scenario, maybe has a link from the Bar Association, the local business organization, and some other folks as well, for Google that represents more credibility. And so in conjunction with what you're putting out in terms of content, they look at those two things, and they're basically trying to rank you on credibility, and the more good links from, you know, quote, unquote, reputable sources that you get, it goes to enhance that image, right. And so it's not, you know, I think there's a misnomer about search and things that if you just do kind of one, this one thing, you're going to get the results, and you're you're going to be in good shape. And so people will often say, Well, I don't need the right keywords, or I just need the good links, right. And it's, you know, it's just not, it's not that that simple, or there's more at play when determining those results. But backlinks are certainly an important part of, you know, developing that that overall presence or that overall image, but I would kind of, you know, push people to think about it more about just the overall image or brand of your company that you want to have good, helpful, fact based information on your website. And then if you can get backlinks from people in your community, from other lawyers from you know, these other areas that are relevant to what you do, you're going to benefit fromRon Bockstahler  14:06  that. I like your content. If you mentioned, how does it say dog bites I specialize in, you know, going after clients or helping clients with dog bites. Now I can write articles about dog bites that have keywords within that article that I post that on as a page on my website. Now, someone else might see that and they might be writing something similar and they might add a link to my article as a reference. That's a backlink Correct?Patrick Carver  14:33  Yeah, absolutely. And, you know, they're kind of hard. It just depends on how niche specific you know, your information might be right. Because, you know, if you're writing about maximum settlements on dog bite cases, you know, that's a pretty specific thing and there's probably not, you know, people just standing around waiting to link to that. But if you were to and this is, this goes into some of the stuff Adeje, you know, around link building and developing these things, you know, but could you do a guide, you know, for parents right about the dangers of dog bites, and then reach out to some of the middle schools in your area, you know, that have maybe resources for parents and send them an email or something and say, Hey, I've got this great guide, it's about dog bites, or it's about drug prevention or things like that. I think this might be useful for, you know, for your parents, right. That's just one example of, you know, how a transaction like that that might occur. And the hope is that if you are creating good information about whether it's dog bites, or criminal laws that naturally Google will reward you. And I've seen this happen, where, you know, we've written content and developed resources, over time that they show up, they get ranked, and then random people out there on the internet, use them as resources in news stories and different things. Because you are, after all, a legal expert, right. And so people are looking for that information. But there's certainly an art to it. And, you know, I think the low hanging fruit, for most people is really just doing the basics of, you know, having a website, you know, adding to the directories doing your Google My Business, you know, and before we even get into kind of the higher end or more applied SEO strategies, I think, what I always advocate is, if you just do those basic things, I mean, you're ahead of a substantial portion of the, you know, the other lawyers out there who are competing for that same type of activity.Ron Bockstahler  16:44  Patrick, I see this a lot in the 1000s of law firms that I work with is someone will say, you know, my practice was going great things have slowed down. And, you know, they're thinking, did they slow down? Because the economy slowed down? Or did they slow down, because I'm not getting as much FaceTime on Google, you know, digitally out there. And that, probably the latter, they're not getting as much face time they so that someone comes in, it's a marketing competence. So we got to redo your website. And I'm always questioned, do you really need to redo your website and spend 510 $1,000, pumping out a new website when maybe it needs maybe a little refreshing? And then more pages added to it, which is basically content that you could just pump out? It's a different thing we talked to what do you think? What do you see? Yeah,Patrick Carver  17:26  yeah, it's kind of needs to be reviewed on a case by case basis. I mean, I think for a lot of digital marketing companies, they have a financial incentive to build you a nice new website and extract as much revenue as possible from that. Do I think that often a new website is needed? I do. But that's with the caveat that I don't necessarily think that you need a five or $10,000 website to get the job done. Right. And the problem that, you know, we often see with websites, or I'll describe a scenario that's very common is, you know, hey, I started my firm. Two years ago, I had my cousin build the website, I haven't really touched it in a while. And, you know, now I want to, I want to grow up, but I think it's, I think it's pretty good. And that, you know, there's not, you're not going to necessarily say that, Oh, that website's awful. And, you know, could we make it work? And could we improve it? Yeah, we probably could. But with a company, I'll give you an insight into kind of how we, you know, how we do it with my company is that, you know, we have what I call a formula or package with what we know really works in terms of how you build the website, from the, you know, the code side of it, the plugins we use, it all works together to, you know, kind of get this end result of really fast loading website meets all of Google's guidelines. And it's often easier for us to go and build that new site, because then we we know the ins and outs of how to work on it, it's easier for us to update content, it's easier for us to do all of these things, you know, if when it's kind of in our own style, right. But that being said, you I think you do have to be a little weary or just keep, you know, scrutinize kind of the rationale for you know, if a marker does come and see you know, and wants you to get this, you know, enormous website, or it's going to be this big expenditure, I think you want to you definitely want to scrutinize them and call it you know, call him to task a little bit or at least have them explain what's the difference between where I'm at and where you know where I'm going, and it shouldn't just be Well, yours is bad. And this one's better. Right? If there's a real tangible, meaningful difference that they can commute Okay, then I think that's a company that's going to be more trustworthy. And you know, and generally has a philosophy behind it versus, well, you know, we didn't build that website, and we're gonna build this one. And we're gonna charge you a bunch.Ron Bockstahler  20:14  But let's talk about and there's a lot to marketing. So I try to keep this on a high level, but touches in the old sales model, if you're a salesperson, you're expected to go out and have anywhere from five to, I'd say, eight touches of a prospect before they become a client, which means you call them you talk to him, you said something to him, you know, whatever, you know, it, just all these things would be a touch. But now that I think that mentality that is still there, right, you still have to have five, eight touches, but the touches, you're not physically going to their sets location and what they're seeing you digitally. So how does that plan I want to lay out expectations. So you come in, you got a nice website, and you got some links going on, you got your you're doing some paid ad, you got some GNB going, which we'll talk about in a minute. But how do you know what expectation wise? How do we lay that out? So the attorneys that are doing the marketing, they understand that it's not going to happen, just because they see you once doesn't mean that boom, I've got a new client?Patrick Carver  21:09  Yeah, I think you can, you know, there's a couple things to think about that. I mean, the, it goes back to really our core philosophy, which is get as much real estate as you possibly can. So you want to have your own website, you want to be consistently adding material to it, you want to be developing it growing it over time, you can also influencing with ads with these other areas. But something that, you know, that we do, and we're big believers in is not only creating kind of the obvious content, which is maybe building a page that is personal injury lawyer, Chicago. So that's a very common specific type of search terminology, you know, search term that we see very often in different markets. But that's not the only that's kind of the, you know, it's a big part of the iceberg. But it's still just what you're seeing on the surface. And so what I mean by that is under that there, are there going to be a lot of other questions that are kind of the search before the real search. And so before someone's actually searching for personal injury lawyer, Chicago, they may be searching something like I was hurt in an accident, you know, what do I do? Or what kind of compensation can I expect from an accident? Or how does it work, these type of questions that they have, those are great opportunities to create content and create things that you can add to your website. And I think that's how one of the ways you know, you provide value early on, so that by the time they actually are ready to hire an attorney, if they see you, again, when they're searching for personal injury attorney Chicago, you know, you show up again, it's like, Okay, I've already seen that person I already got, you know, some value, they seem to have credible information about the thing that I'm experiencing, right. And so, over time, people often will ask me, How long should I be doing this? You know, kind of like, is there? You know, once I get to a year, you know, am I done? Right? And, of course, I have a self, you know, I have my own incentive, you know, to, as a business to keep doing SEO for them for forever, right. But the truth is that you can continue to grow the visibility of your site, almost, you know, infinitely I mean, there are some ceilings that are limits that you'll hit. But, you know, over the course of a year, if you have, you can talk about every individual practice area. But then you could even break out each of those individual practice areas to five other questions or parts of what might go into a drug law case. And you could talk about penalties, you could talk about, you know, all sorts of things. And so the more that in those are really what you might have heard being called as long tail searches, where it's not the most common, but it's these more specific questions that are out there that people have, and are using that to get information and then figuring out what they need to do, do they need to get a lawyer and you know, and then they get down to that closer to the bottom of the funnel and actually search for an attorney. And so I think, you know, it's financially lucrative to continue to build your presence like that over time and keep doing it to just show up for as many possible searches that fit within your target customer as possible.Ron Bockstahler  24:43  And that's a key point because you can keep your costs down, especially on a PPC if you're very very targeted, very specific. You're just in content, but also in geographically. Where do you want to where do you what clients do you want to be touching? If you're in Atlanta, do you want to be touching a client In Seattle, it may be you do it, generally, you probably don't use your price a lot, usually within once the state that you're in. So Okay, couple things are coming to mind, I want to chat a little bit about remarketing. And that might be a little too advanced for this brief overview. But if I write this article, and it becomes one of my pages on my website, someone does that long tail search, as you just talked about, and they find my article, they read my article, can I rebrand to them? And is that something that a law firm should be looking to do?Patrick Carver  25:30  Yeah, we don't do a lot of it. And the reason that is because you have two big players in the targeting space, are Google and Facebook both have restrictions on what lawyers can do, in terms of advertising to potential clients. And they are Google's, I would say more stringent about the fact that they don't want to show personalized or targeted advertisements at people that are, I can't remember the exact terminology they use. But basically, people who have like an open legal question or something, I don't think they're they've decided they don't want to be in the business of serving ads. It's like, Hey, Jim, you know, we saw you got a DWI, like, you know, and that could show up at somebody's workplace and things like that. So there's not like, there's a very, it's very challenging to run, for instance, personal injury retargeting on Google. And you know, and there's a lot of rules with Facebook now, as well, especially since the I mean, really, since the issues with the election, they become even more specific about what you can and can't say, and we have attorneys who run ads on Facebook and do some of that retargeting, and they get flagged all the time, because it's mistakenly construed because their algorithm or their bot, you know, has flagged it as well, they were talking about this. And so this is political speech. And so it fits into this other category. And so it certainly is possible. But you know, really, the bread and butter of what we're we focus on for our clients are those being at that intersection when someone has a problem, and they are actively looking for that solution. And so I think with some, you know, types of law, like maybe estate planning, or different things where it's maybe not such an immediate need, the retargeting can be a really great tactic, and can really be useful. But I'm such a big believer in like this idea that, you know, the absolute best place to meet somebody and convert them as a client is when they are in the, you know, the, they have that acute need. And if you can be there, whether it's through ads through organic search, or the map pack, you know, you're in great shape, to then convert them as a client.Ron Bockstahler  28:02  That's good to know. I didn't realize that's that's good information. But that's also why you hire someone like Patrick, to help you with your programs and not me. So I, I'm not the expert. Let's talk a little about GMB. And that's what you're calling the map pack.Patrick Carver  28:17  Yeah, yeah. So it's Google My Business and you know, that it's Google, my business is kind of like a directory, it's, you know, where you can just submit your business information to Google and then be eligible for, you know, to be in those map location packs when people are searching. And, you know, I'm sure everybody's seen it. You search for a variety of things, and a little map will come up and it will show you the different businesses around there. And they are referencing Google My Business Listings for those, you know, for those businesses,Ron Bockstahler  28:52  and I know those are pretty easy to set up. But I don't know that everyone really wants to be in that world of setting it up themselves. So it's easy to have someone help you do that. Right.Patrick Carver  29:00  Yeah, I mean, it is really easy to do it. So you know, if you are, you know, just solo and or I mean anybody and you're, you know, you're not really actively looking for a marketing company unnecessarily. This for me is like one of those easy layups that you can do as a business owner, whether you're a plumber or I was telling this electrician I had my house today, the first thing you should do is get a GMB is basically having a website, having a GMB going in submitting yourself to legal directories, that's easy stuff that you can do on your own. And yes, there are elements that can be optimized and if you're really serious about, you know, continuing to grow your presence and you want to you know, you're in competitive markets. It does pay obviously to have people who are experienced with it because the it is a free service for something like GMB but light years between, you know, somebody who is really working on optimizing it and kind of putting some thought into how they can get the most out of it. versus, you know, the casual casual person.Ron Bockstahler  30:09  I had thought it was interesting when Google went and bought the domain dot business, too. So people, you know, small business owners can actually set up their own Google My Business account. So that's fairly new, isn't it? It's not that old?Patrick Carver  30:20  Well, I think that I'm not totally familiar with that. I think that may be part of giving them an ability to have their own website they've been doing. They've been doing GMB. You know, for probably, I want to say, like 10 years, but they're starting to have more services available and more integrations with kind of different, like marketing services or different ways that they can that a business can elevate its presence. And so in the beginning, it was the I think their main goal for the first however many years was just, we want to map everything, right, we want to be the source of truth for businesses, right and have this big directory. And so now I think they're seeing that, oh, you know, we can put up an ad to run ads for your business, right? So that when you go log in, you'll see, hey, you can get, you know, you can do ads on Google ads, you can do some of this other stuff, build a website, and things like that. So I think it's going to continue to kind of grow and provide different opportunities or have different integrations,Ron Bockstahler  31:24  you know, that brings up a great point is you always got to be kind of changing your mind your business a little bit. So it's the attorney that I talked to that says, Yeah, business, I'm always getting these leads. So I'm good, I'm solid, but all of a sudden, that dries up, because something changed, like an algorithm could have changed that just because you're not getting those same leads. So you always got to be looking ahead or working with someone that's assisting you to help make some changes. That's like anyone running a business. That's just what you know, my 20 years of running amata, it's, it's got to change so much. I can't even look back and go, Whew, that was us. That was our company. That was our business. Right? It's that's how much changed, I think digital marketing might even be changing faster. So you can't rely on what you did this year last year to really bring in the same amount of business this year. Yeah,Patrick Carver  32:05  yeah, I think there's truth in that. I mean, I think the but there's, you know, or your audience should take comfort, also in the fact that a lot of things haven't changed as well, right. I mean, in, you know, what I would call and I don't know, if I'm the best, like legal historian on this, but I'm saying the modern era of, you know, legal marketing and advertising, as, you know, post Yellow Page kind of era of heart, you know, physical books, right. In that time, it's, you know, I think the biggest thing is the website, and I don't think that's changed, you know, but you kind of add on some of these supplementary or complementary type things like Google My Business where, you know, I don't think that's, you know, the only thing you can focus on, right, and you have these other opportunities, and, you know, there's past couple years, there's been a big push for, for video, and, you know, now I need to have video for for everything. And, you know, I'm not, you know, a huge proponent of video, I don't think it has a, you know, transcending effect on the marketing practices out there for law firms. I think it has a place. But point being, you know, there are a I mean, there are a lot of things that are changing, you know, very, very quickly. And a good example, you know, that's happening right now is Google just released an algorithm update to target what are called review sites, so people out there who are reviewing products and trying to push that traffic to Amazon or something, you know, those type of businesses to affiliate marketing, but that's an indication that they are, and I've seen it with, I left a review today, the way, the way they're allowing people to leave reviews has changed as well, they're now asking a question, did you actually use this business? Did you actually and so there are these like little things where, you know, it's, it can just change overnight? And, you know, and we see it, whether it's in advertising, I mean, certainly on the SEO side, you know, the search results change on a on a daily basis. So, you know, some of those changes are very big and can have kind of a transformative effect on how you're creating content or, you know, some of these, like, things that go into the big picture. Other times, it's not enormous. But yeah, I mean, it's, you know, it's, it's just like, if you needed an attorney to write a contract, I mean, are you going to go with somebody who got it off? LegalZoom, you know, 10 years ago or something and hasn't kept, you know, really kept up with contract law? It's like, No way, right? You want somebody who's, you know, the expert on it, and who's following that stuff extremely closely. So yeah, I think it's super important.Ron Bockstahler  34:49  At the same time, I think when you're looking at articles published articles out there, if you look in if you find something that's five, six years old, it's, I mean, in many cases, right, sometimes that's still good, good information, but a lot especially if you're talking about anything in digital marketing. Wow, that's antiquated. That's old stuff. You know, things have changed so much from maybe when that article was written. So I think you look for more modern stuff, let's jump rolling a lot of time left, let's talk about other marketing channels that you're using, or you think you want to that law firm should be considering other than your Google in the website.Patrick Carver  35:19  Yeah. So, you know, to be candid, I mean, we feel like, that's really the big game, you know, that's the, you know, the big piece of the pie. And the reason we believe that is because we've tried a lot of different stuff, right, we have tried, you know, cold outreach to, you know, potential clients, we've tried Facebook ads, we've tried, you know, regular ads in, you know, paper journals, and different things like that. And the problem that we experienced with it is the, you know, the results, but then the scale, that there's just not anything out there that we feel like matches the scale or the potential for Google, essentially, whether it's ads, whether it's, you know, focusing on the GMB the mat, pack side, or organic, we feel like, you know, that is really where the majority of these interactions happen, where people are out there searching for an attorney, and, you know, and then going to make their decision to find one. That being said, I don't think that, you know, it means that you should just not explore other areas and not do, you know, try other things. And something that I think, you know, that we don't really do a lot of, but I think is a good strategy for lawyers, is to develop some sort of very simple email marketing, to their colleagues and to other people. And if it's even just once a year, or a couple times a year, trying to share something valuable to other lawyers for the purpose of generating referrals, or just, you know, making sure that people know, you know, good keeping you front of mind, you know, it's very low cost, it's very low energy. And but, you know, if you get a couple cases from it, I mean, awesome, right? That's, you know, that's fantastic.Ron Bockstahler  37:13  Like, stay in front of mind of even past clients, if you got a decent quarterly newsletter, it monthly, quarterly, whatever it's gonna be you always putting content in front of them, and they read it, you know, that keeps you far in mind. I think that's huge.Patrick Carver  37:25  Yeah, I mean, and then there's other things that you can do, I think, too, you know, that are, are smaller gains, but still useful. I mean, I think with that concept in mind, you can still, you can do the same thing on social media. And, you know, if you can also think about something like a giveaway, or, you know, something that, you know, you don't have to do it all the time, but, you know, once a year giveaway, some tickets or a gift certificate or something, and just make sure you hit, you know, on social, so clients who liked your pages, may see it, you can email folks and, you know, I'm sure there's, you know, I know, there's ethical considerations, but, you know, little things like that, that are, you know, kind of offline, right, they're small, they're not extremely scalable, but, you know, can be really useful. I mean, and just speaking from, you know, personal experience, I know, my father has, you know, built a really good referral business from just being active in some of the organizations, you know, he's held leadership positions, and that opens him up to, you know, being the guy in, you know, in Springfield, Missouri for, you know, certain variety of criminal defense, right. And so, I think by just kind of getting out there, you know, and doing some of those, those non those things that don't scale really well can still be important. And can you can still create some of those personal connections where, you know, somebody is going to remember you the next time they have a case that, you know, kind of matches your sweet spot. I,Ron Bockstahler  38:59  there's an article I read a while ago, and I don't think this has changed all too much. But the majority of attorneys will get 80% of their referral business from other attorneys. So I think being out there doing that, that's, that's, that's like, I think a given and that's what they've always done and that's they were able for most time, be able to rely on that. I think today, the world's changed quite a bit. And you have to have that online presence. You need to be out there you and maybe I guess, we want to even go back a little further, you want to set your goals, you know, what's your objective? What do you want to have as your book of business? What's that look like? Is it going to be 500,000 as a million as a 2 million, and then based on kind of working backwards, you know, working with somebody to create a marketing strategy that's going to allow you to have that consistent volume coming in. So you're you're living comfortable and you're able to practice law and do what you want you enjoy what joy what you're doing, without the pressures of, can I pay the bills? Can I keep the lights on?Patrick Carver  39:50  For sure. And we we work with a variety of customers who some folks are on the spectrum, the end of the spectrum where you know, they are charging business people and they want to grow this firm to, you know, multi million dollars a year. And then we have the other side who maybe they just had a baby, and they really just want a good income, but they don't want to, you know, go drive to, you know, a 10, County radius, or they don't want to, you know, do this, these different types of things for their practice. And that's great, you know, and so we want to help them, you know, kind of achieve that goal. I mean, I think it's bad business, at least for me, and our company personally to, you know, come off or be perceived as folks who are just in it for our own interest, right. And I would rather work with somebody, and they pay me 500 bucks, you know, a month or something, I'm not going to make, you know, maybe any or hardly any. But if they do decide in the future to kind of grow, or they want to do other things, then hopefully, we built a good relationship. And, you know, and what, what we've seen over time is that we get a lot of people who are solo or smaller, just kind of, you know, they've left their other firm, they're going out, they're doing their own shingle, don't have a ton to get started, but after six months, after a year, and then in the two years, I mean, their business really has changed. And the cool thing I think, is seeing that, but then, you know, I don't ever have to, it's never a hard sell then to say, Hey, I think we, you know, we think you need this new thing, or we need to double, you know, the amount of content we're doing. And it's like, okay, cool, trust you, you know, because of the results before. So, you know, I just I think we haven't talked about too much. But I think if you know, too, when you're evaluating marketing people, and you know, you, it's hard to, I think discern this, but the more you can get somebody who is interested in your goals, right? I think the better off you'll be, and the better the relationship will be for the long term, then, you know, somebody who's just kind of there. And, you know, they're really kind of bullying you into saying, Well, if you don't spend 10,000, I don't think it's, it's gonna work, you know, are you it doesn't make sense. I thinkRon Bockstahler  42:07  that's good point. And know what you know, who your what you want to achieve before you go out there looking for someone to work with in marketing? Because you're right, it does matter. What's your end goal, where do you want to be? And maybe you need to share that with your, you know, potential marketing partner. So, I think, any last word, I think we're gonna, we're gonna kind of wind it down. We're gonna have Patrick back on the show down the road, we got a couple, we got a lot of marketing coming up. So there's good, there's a lot to marketing. But I think, you know, Patrick said it, you've hit it right on the head, there's You don't gotta go crazy. Look, I spent a ton of money, you can do a few things consistently, I was looking at a slide that you'd sent out a while ago when you did a webinar. And it's basically a 12 month, kind of like the SEO timeline. How long does that take? And I want you like, I'll let you give you one a couple minutes to touch on that. Because that really sets the expectations for when you're going to talk to a marketing company, don't let them tell you that they're gonna give you overnight results. Yeah,Patrick Carver  43:02  I mean, that's a big red flag, you know, for sure. I mean, we, in that that presentation, I kind of talked about the, the time continuum for in the sense of pros and cons for SEO versus advertising. And so with, you know, SEO, the you have this long term value, the ROI, the potential for long term ROI and sustainable business over time is very high. But it does take some time, right? Because if you don't have that background, you have been writing and you have been doing these activities that go into creating that visibility, it's not going to happen overnight. And if you know, people aren't upfront with you to some degree about that. I mean, I'm, it's great to be optimistic, and, you know, take you through that. But if they're kind of answer to that is, you know, well, don't worry about it, you know, we'll take care of it. And, you know, it's going to happen this quickly, then I think it's a big red flag. But you know, when you're starting out, and you know, when I say starting out, it doesn't necessarily mean you're first starting out. But from a visibility perspective, you don't you know, you're not showing up for a lot of keywords, you're not generating traffic from Google, you know, it's going to take months, it's going to take a few months, and then it starts to trickle in, you know, between two and three months, and then it's six months you're seeing, you know, no, I mean, if they're good, noticeable traffic difference, and then really, it's by the end of the year, if you are starting from scratch, that's when you are going to really have that kind of aha moment that okay, my leads have doubled I'm getting more business my revenue is 200% or 300%. On a monthly basis more than when I started this and you can kind of see that progression. And with ads, obviously you can skip the line you can start getting generating calls in that literally first seven days or first 10 days, however, quickly. They can get you up there, but you You're not building that capital, right? You're not building that asset. And if you for instance, if, like what we've seen with COVID, there's fewer, you know, when COVID first started, there were a lot fewer people driving, guess what that means fewer auto accidents. Guess what that means fewer cases for auto accident attorneys. And so a click that went for 80 $100 was going for $350 in a place like Chicago. And so, you know, overnight, your, you know, pipeline of business, your, you know, cost per acquisition goes from, let's say, 1000 to 4000. I mean, it's crazy, right? And so that's the potential kind of problem with that, that model, and it's also on a tap. So, you know, while you're spending that money, you're not building anything. It's, you know, as soon as you stop it, it's going to be, you know, turned off.Ron Bockstahler  45:56  If you say that I got two quick stories, I was an attorney call me and he was asking me some questions about digital marketing. He's gonna redo his website. And he's been with me for I'd say, six, seven years. And I said, Look, I'm going to meet with this other law firm, that was also a client, they got about 21 family law attorneys, and I've good friends with them. And you all ask them, I say, you know, what are you guys doing? And so I did. And I called Joshua, when asked, Hey, Josh, what do you guys do? And he goes, be honest with you. We don't do a lot of PPC anymore. Because we were kind of out there before the internet became really big. So we're an authority. He is what he's, I'm, we're an authority in Google. So we are always really highly ranked, we always got good content going. So we get so much business. And that's what you're talking about. That's the stuff the long term they invested in that long term. And so now they just continue to have that business. While there's other attorneys like, Okay, I'm going to redo my website, because I'm not getting that stuff. But he's been doing PPC the whole time. And yeah, the volatility on PPC is, like you said, it could just shoot up and all of a sudden, it's very expensive, your cost per acquisition goes crazy. I think that's a great example of, you got to do both.Patrick Carver  47:06  Well, you can test it out, right. And what we always like to do is, especially if you're a newer firm, you know, we always advocate the SEO side, and then we say, but let's try, let's do some ads, let's do you know, a small commitment on ads, and within a month, we'll have a really good idea of what it costs to actually land a client. And then based on that, you know, you can go up and this kind of doesn't often or doesn't work for a lot of other marketing agencies who charge on a percentage of the ad spend, which we don't do, we do a flat rate. And, you know, over time, like, you know, it's, we think it's better for the client. But you know, we're not incentivized to go spend $20,000 of your money, just because we get a better, you know, return on it. And so, you know, the truth is that, you know, we don't see people typically kind of scaled down the the Pay Per Click, even though you could, there, you know, once they kind of get into it, and they're starting to go from, say, $8,000 a month to $30,000 a month in, you know, in revenue, it's like, okay, how can we keep growing right? Like, how can we add more SEO? How can we add more PPC, and so then based on that, we will then provide analysis, and we, we can look at, you know, the whole like, past year, whatever, and it's like, okay, we can see that 70% of your clients came through Google organic search 15% came from ads, which one do you want to invest in more? Right, and it's pretty clear, it's a ads often give attorneys I think, comfort, because it's a very tangible way to assess the value, you know, of a marketing company, right. Whereas with SEO, it's, you know, it's not as it's not, it's often not as clear because we could be going for a certain keyword. And then some person, you know, finds us by doing a search that is, like, related, but it's, it's like, a very niche specific type of search, and it gets them in, and it's sometimes hard to attribute that. But we can see from, you know, the source of these calls, the source of the emails and everything that the vast majority of them for all of our clients over 70% for all of our clients is from SEO. And so if I, you know, once you kind of get into a more mature kind of marketing approach or your your firm's a little bit more mature, I mean, I'm such a big advocate of then doubling down even more on the content and more on the SEO side, because, you know, if you put in $1,000 on that versus the ads, I mean, the long term payoff of that is so much more. So much more.Ron Bockstahler  50:02  There's so much we're gonna talk about, we're gonna get you back on we'll talk about visibility traffic leads, click throughs. Like we didn't even get into the, you know, we'll dive a little deeper into the analytics of what they do. And I think you can actually talk people through like, Okay, here's what PPC is. And here's what SEO is gonna give you. And there's, here's the real distinct difference. And what you just said, there's a long term benefit and better ROI, when you're planning out for the future and putting out content. And I think that's where we want to go next time we get you on the show. Patrick, I'm so excited to have you on the show. Thanks so much. You're welcome ourPatrick Carver  50:37  having me. I really enjoyed it.Ron Bockstahler  50:39  If you don't want to wait until we get Patrick back on the show. You can always reach out to him at Patrick at go constellation.com You get Patrick Carver, you can find him on LinkedIn. He's very active on LinkedIn, or you call him at 404-482-3539. Patrick, anything else I'm missing?Patrick Carver  50:57  I'm good. I really appreciate you and having me on. And I hope this was useful. If there are any questions more than happy to get into it and give you some no BS answers not get into sales mode. So hit me up. I love talking about it.Ron Bockstahler  51:13  Appreciate you having it. Next week, we will actually be keeping our theme going with marketing we'll be bringing in Michael Dylon talking about writing a book become an authority that kind of goes back to what Patrick was talking about with content. So and then right after that, I believe we got Michelle or not show Melissa Castello, who's a storyteller. So it all comes down to like similar things, get great content and put it out there and be seen and you are going to have more business than you know what to do with. So thanks for joining us until next week. Have a great week everyone. Transcribed by https://otter.ai

Episode 50: Everything You Need to Know about Backlinking Welcome to episode fifty of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about everything you need to know about backlinking for your website with https://www.instagram.com/ninagibson.co/ (Nina Gibson) of http://www.ninagibson.co (Nina Gibson Co).  In our fiftieth episode you'll learn: What a backlink is How backlinks can help you to build trust with Google and why that is so important How backlinks differ from interlinks and why you should be doing both Easy ways to get yourself backlinked on other sites to build trust with Google Actionable steps you can take today to get backlinks on your site About our Guest: https://www.instagram.com/ninagibson.co/ (Nina Gibson) is a digital marketer and search maven who left the corporate world almost ten years ago to start http://www.ninagibson.co (her own business). She's been in the digital marketing space since 2009. Nina is a mom of 2 who loves champagne, her Peloton, and living with an excessive amount of dog hair (hello 3 dogs)! She helps female entrepreneurs stop the social media burnout and drive more website traffic and leads with SEO. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram).  Links & Resources: http://www.ninagibson.co (Nina Gibson Co.) https://www.facebook.com/ninagibsonco (Nina Gibson Co.) on Facebook https://www.instagram.com/ninagibson.co/ (@ninagibson.co) on Instagram http://www.ninagibson.co/seo-sisterhood (The SEO Sisterhood) - starting in January 2022! https://view.flodesk.com/pages/6148e2d4337f1c2aacf522a7 (Kate's Content Planner) https://neilpatel.com/ubersuggest/ (Ubersuggest) https://search.google.com/search-console/about (Google Search Console) https://analytics.google.com/analytics/web/#/ (Google Analytics) https://www.semrush.com/lp/sem/en/?kw=semrush&cmp=US_SRCH_Brand_Semrush_New_Target_Impression_Share_EN&label=brand_semrush&Network=g&Device=c&utm_content=561790763901&kwid=kwd-12358836513&cmpid=15205874145&agpid=129037261149&BU=Brand_Semrush&extid=&adpos=&gclid=CjwKCAiAnO2MBhApEiwA8q0HYV4hZ4UsTfvSVdgpNyN6yzRNhJujutPeEBxfgK1SKe1-bhiXWhoh4hoC3rsQAvD_BwE (Semrush) Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

SEO for Therapists Made Simple with Nick Fuller - Private Practice Marketing for Therapists and Counselors + Search Engine Optimization (SEO) for Therapists. SEO and website guru Nick Fuller from itherapy.com joins for an interview, covering topics including: 1. Keyword research 2. Keyword placement 3. Backlinking 4. Internal linking 5. Choosing a niche 6. Evaluating a market ...and much, much more! Get a FREE Kajabi trial and our $30k Launch Library Bonus when you sign up using our link: https://go.privatepracticeworkshop.com/free-kajabi-trial Steal our automated email funnel for FREE: http://www.privatepracticeworkshop.com/ck John's all-time favorite business books: The Personal MBA https://amzn.to/2Lfbx07 Blue Ocean Strategy https://amzn.to/2Lbc6YN Building a Storybrand https://amzn.to/3nn1jYE Clockwork https://amzn.to/3nr2Nlf Profit First https://amzn.to/2JutWVV Entreleadership https://amzn.to/3q0w5rO The Big Leap https://amzn.to/2XkXWXr  

Getting backlinks to your site isn't as simple as just posting content and hoping someone links back to you - if only it were that easy!  Today's podcast covers 17 different ways to get high-quality backlinks. Get the show notes @ https://exposureninja.com/podcast/220 Get a FREE review of your website @ https://exposureninja.com/review/

Backlinking For SEO _ Create Off Page SEO Backlinks 2020 SEO Training and search engine optimization consulting for all types of websites. Local SEO , GMB , Affiliate. 11 years of passion through digital marketing. Learn more SEO and digital marketing free: Reach out:https://chrispalmermarketing.com/ Learn SEO : https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg? Message me: https://facebook.com/chrispalmerseo/ Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ Chris Palmer Marketing 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Backlinking For SEO - How To Build Backlinks 2020 SEO Training and search engine optimization consulting for all types of websites. Local SEO , GMB , Affiliate. 11 years of passion through digital marketing. Learn more SEO and digital marketing free: Reach out:https://chrispalmermarketing.com/ Learn SEO : https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg? Message me: https://facebook.com/chrispalmerseo/ Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ Chris Palmer Marketing 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital marketing and he will discuss with us Backlinking which is something physicians want to better understand. [00:01 – 12:28] What is Backlinking? I introduce the topic of today A little bit of background about Backlinking Justin explains what is Backlinking It’s essentially going through a process to improve the rankings and visibility of your website. What is a ‘Backlink’? The importance of Backlinking to your healthcare marketing strategy Essential to the long-term success of your program It builds trust core or trust authority for your website Is there bad backlinking marketing or spam? How to identify good and bad backlinking Always undergo a backlinking audit [12:29 – 20:55] The Difference Backlinking Makes Justin talks about the advantages of leveraging backlinking Shares tips on how to improve the backlinks to your website Should you hire an agency? Things you can do on your own Haro (Help A Reporter Out) Guesting on Podcasts Guest Blogging [20:56 – 27:05] Investing in Marketing When is the right time to focus on backlinking marketing? Justin leaves us with some things to think about backlinking: Get it on your radar as far as something you want to focus on It doesn’t need to be overwhelming Monitor your backlink process Do a backlink audit for your website If you’re not sure how to start, hire an agency to get help Tweetable Quotes: “At the end of the day, Google is in the search experience game. And what I mean by that is they want to get every search right and as accurate as possible and give you the best experience possible every time that you go on there and do a search.” – Justin Knott “Make sure that you do have a backlink building as part of your long-term strategy.” – Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Ovi Negrean, Entrepreneur, and Startup Advisor, and owner and creator of SocialBee. SocialBee is a powerful social media tool that automates postings on various social media platforms. An app that’s widely used by businesses due to its simplicity and powerful features. It’s pretty much set and forget.  Ovi has 10+ years of experience working from various firms from startups to Fortune, 500 companies, and entrepreneurial ventures in between. Now he is more focused on the development of SocialBee. In this episode, we pick Ovi Negrean’s marketing brain to see how we can better utilize and integrate this powerful tool into our businesses. If you think that social media marketing is intimidating or is not worth your while you’re in for a treat.   Connect with Ovi: Website: http://www.ovi.co/ LinkedIn: https://www.linkedin.com/in/ovidiunegrean/ Twitter https://twitter.com/OviNegrean   Connect with Us! Our Website: http://awesomeoutsourcing.com/podcast/ Apple Podcast: https://apple.co/3h0EaJE Facebook Page: https://www.facebook.com/AwesomeOutsourcing How To Be A Success Champion: http://bit.ly/BeASuccessChampion   Books: High Output Management By Andrew Grove   Thank you so much! Please don't forget to Like & Subscribe!

Click on the link below to discover “the most helpful guide” on converting traffic into money. http://www.trustthelink.com/ Hello, today I want to share with you some ideas I've been using on how to repurpose video content. This way you can leverage your work to get more views with less effort. The reason you want views is so you can make money over the long term. Video is the holy grail of content. Do you know why? It's because you can take the sound from the video and make a podcast. You can take the notes from the video and use it all over the place. Video also helps you gain trust and it just works. The first thing to do is create a video and can you guess the first place to submit it is YouTube. YouTube is probably the second most popular social media site behind Facebook. Get on YouTube it's amazing. The worst that can happen is trolls bashing you in the comments. Honestly, I love trolls because they help my video rank. There is no reason not to have a YouTube channel, especially if your trying to market some type of product online. The second place I submit the video is Dailymotion, which I'm going to show you right now. It literally only takes maybe 1-2 minutes to do this and you can more views. Why not right? Every single view does add up and I appreciate all the views I can get. It's free advertising. Free, I love that word. The third thing I usually will do is I use a free program called any video converter. This converts the video into a mp3 file for podcasting. Then I will submit the mp3 file to Anchor.Fm. This is completely free and you can get some more views from that 1 video you made. Next I will submit the same MP 3 file to Soundcloud. With anchor.fm and soundcloud, also YouTube just make sure you have you link at the top of the description and talk about it at the end of your video. All these social media platforms are making money off you, why not make a litlte money for yourself right? You could probably use the money more than Google. The cool thing about Soundcloud is you can upload a maximum of 180 Minutes for a free account. Then they want you to upgrade to a paid plan. What I've been doing is just create another free account and then I have 180 minutes of free time to upload. There are a few other podcasting platforms, like Bandcamp, but I have not gotten too many views from it, so I'm hesitant to mention it. Next up is you can take the notes from the video and post them. 2 places that I've gotten some great results would be Medium, which is owned by Twitter and Linkedin Articles. I just found out yesterday that my Medium account was put on hold. Where I think I screwed up is that I created articles that were short in length and then I promoted my link at the end. What you want to do is give a lot of value and hopefully you don't have any problems. If your having trouble making long posts which are between 1,000-1,500 words, a good idea is just to combine 5 short 300 word posts in 1 article. How do you eat an elephant? One bit at a time right? With Linkedin articles it helps to have long articles as well. What is cool about Linkedin and Medium is not only do both those platforms have lots of users that can view your post, but they also have some authority from Google. More so then a brand new blog. Plus the link probably helps your video with Backlinking. A 3rd place to post your content would be Quora.

Rachel Richards is the author of 2 bestselling books. Money Honey: A Simple 7-Step Guide for Getting Your Financial $hit Together” a book that teaches handling your finances in a sassy and entertaining manner and her most recent  “Passive Income, Aggressive Retirement: The Secret to Freedom, Flexibility, and Financial Independence (& how to get started!)” A book about diversifying your passive income for multiple revenue streams. Rachel is an entrepreneur, professional speaker, investor, finance guru, a former financial advisor. With the help of multiple passive income sources, she was able to retire at the age of 27. Now she earns around $10,000 through passive revenue streams. The financial freedom has allowed her to spend more time doing what she loves and investing her money in businesses that she's passionate about. In this episode, Rachel talks about her book: Passive Income, Aggressive Retirement, and how she was able to retire from a high paying job as a financial analyst. As she drops nuggets of valuable information in diversifying your revenue streams and how you too can get an early retirement. Connect with Rachel: Website: https://www.moneyhoneyrachel.com/ Facebook: https://www.facebook.com/MoneyHoneyRachel Instagram: https://www.instagram.com/moneyhoneyrachel Twitter: https://twitter.com/moneyhoneyrach Connect with Us! Our Website: http://awesomeoutsourcing.com/podcast/ Apple Podcast: https://apple.co/3h0EaJE Facebook Page: https://www.facebook.com/AwesomeOutsourcing How To Be A Success Champion: http://bit.ly/BeASuccessChampion

Dave Chesson the founder of Kindlepreneur a website that teaches marketing techniques and strategies to help authors, writers, and publishers improve book sales. He is also the creator of Publisher Rocket a powerful tool that provides valuable information about current market trends, data about best-selling books, hot keywords, and much more. An easy to use program that can help authors boost their sales.   Dave was a former Navy, wrote his first book aboard a Korean ship, and started earning from thereon. Became a full-time author after his service and have carefully studied marketing trends, keywords, sales data in amazon to strategically position his books to be a lot more visible to his target customers. Now, he is earning an average of 10,000 USD in book sales alone.    In this episode, Dave takes us through his journey as an author from writing his first book to earning 10,000 dollars through book sales. You’ll also pick up practical and valuable lessons, and strategies in improving marketing reach and book sales. If you want to know how he did it stick around and tune in!   Connect with Dave:   Websites: https://kindlepreneur.com/, https://publisherrocket.com/ Facebook: https://www.facebook.com/dave.chesson Instagram: https://www.instagram.com/kindlepreneur/ Twitter: https://twitter.com/DaveChesson   Connect with Us!   Our Website: http://awesomeoutsourcing.com/podcast/ Apple Podcast: https://apple.co/3h0EaJE Facebook Page: https://www.facebook.com/AwesomeOutsourcing How To Be A Success Champion: http://bit.ly/BeASuccessChampion

Tim Soulo, born in Ukraine and currently resides in Singapore, is the Chief Marketing Officer and Product Advisor at Ahrefs (an industry-leading SEO tool. powered by Big Data ). He authored many data-driven SEO research studies and numerous in-depth marketing guides. With around 10 years of experience in SEO and digital marketing, Tim eagerly shares valuable information through speaking engagements at various digital marketing conferences all over the globe. Also, he shares invaluable knowledge and resources by publishing articles through their website: Ahrefs Blog.  In this episode, Tim tells us his story with Ahrefs. Showcases the features of this tool and his researches that yielded millions in revenue for their company. With a little know-how widely available online, they offer lessons on how to use this tool so you can use it to impact your business and diversify your income sources.  Join us this episode as Michelle and Tim for an inspiring talk about how you can utilize this powerful little tool to boost traffic and your revenue.   Connect With Tim: Website: http://www.timsoulo.com/, https://ahrefs.com/ Facebook: https://www.facebook.com/timsoulo Instagram: https://www.instagram.com/timsoulo Twitter: https://twitter.com/timsoulo, https://twitter.com/ahrefs   Connect with Us! Our Website: http://awesomeoutsourcing.com/podcast/ Apple Podcast: https://apple.co/3h0EaJE Facebook Page: https://www.facebook.com/AwesomeOutsourcing How To Be A Success Champion: http://bit.ly/BeASuccessChampion   Thank you so much! Please don't forget to Like & Subscribe!

(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). (Part 2) Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces. To simplify that, it’s a SAAS that creates highly targeted display ad via embedded Facebook and Google ads. There is really nothing really like it, you can learn more about what they do and how they can help your business create new revenue here. Prior to Evocalize, Gabe founded and lead teams at several digital ad agencies around SEO, audience targeting, and content marketing. After building his client-base to over 50 (including major airlines and name brand retailers), he crossed over to the dark side and decided to help brands grow from the inside, as their Director of Marketing (Aduro Life, Decisive Data, Evocalize). We break down search engine optimization, a quick history of how this has changed over the past 20 years, and a series of decisions a startup has to go through in order to maximize their SEO and be ranked well on Google. This episode is particularly valuable for 1) a founder or marketer seeking a basic understanding of SEO and the key role it’ll play in organic lead generation (new customers), or 2) anyone wanting to understanding internet marketing and it’s evolution over the past 2 decades. SHOW NOTES: https://bit.ly/3gdolNV  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces. To simplify that, it’s a SAAS that creates highly targeted display ad via embedded Facebook and Google ads. There is really nothing really like it, you can learn more about what they do and how they can help your business create new revenue here. Prior to Evocalize, Gabe founded and lead teams at several digital ad agencies around SEO, audience targeting, and content marketing. After building his client-base to over 50 (including major airlines and name brand retailers), he crossed over to the dark side and decided to help brands grow from the inside, as their Director of Marketing (Aduro Life, Decisive Data, Evocalize). We break down search engine optimization, a quick history of how this has changed over the past 20 years, and a series of decisions a startup has to go through in order to maximize their SEO and be ranked well on Google. This episode is particularly valuable for 1) a founder or marketer seeking a basic understanding of SEO and the key role it’ll play in organic lead generation (new customers), or 2) anyone wanting to understanding internet marketing and it’s evolution over the past 2 decades. SHOW NOTES: https://bit.ly/3iJTrhM  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

​​Brendan said this on the podcast... When you really understand SEO, you can help almost ​anyone's business ​STOP. Now, re-read that ​statement. Getting a website found on Google (Search Engine Optimisation) is a skill that every single business uses today. So Brendan Hufford ​joined the podcast to share his vast experience! We chat about: His best backlinking tips ​Where Brendan will focus his time with a brand new website Some quick wins for anyone to use for more organic traffic The importance of intent (he probably said that word about 50 times... so yes, it's important!)   As always the last few minutes sums up the main points and leaves you with one little piece of action you can take away.    Find the show notes here   Check out Make Time Online to find out how you can make money online to free up your time and live life on your own terms.   Follow us on Facebook, Twitter, Pinterest and Instagram   Don't forget to leave a review on Apple Podcasts here   Keep changing for the better! 

In this episode, we are covering how to get a strong backlinking to push your brand to the maximum return on your SEO. We all know that backlinking is the driving force for SEO. Search Engine Optimization= SEO. Typically, in early 2002, the word format was the only thing that was driving force- now in 2020, it is a total switch or innovated method now. If you are looking for new innovation as a business owner check out #FKP2020 for great insight on innovation. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/lifeanew/message

Backlinking tends to be shrouded in mystery but is actually incredibly simple. You need backlinks to rank. In this episode of Internet Marketing for Humans we discuss what backlinks are, why they’re important and give you some ideas for how to go and build your own.

This episode is a summery about Backlinking. Backlinking are the force which drives Google's ranking. It is basically how many times your site appears on other sites. How other sites validates yours. But you most be careful. It's not only a numbers game.  Spam links can drives your ranking down drastically. Do not believe every wolf on the internet, that is promising you SEO services for $50. Just like any other relationship, backlinks should be managed with care.  

Today we discuss about the type of backlink 1.Internal linking 2.External linking .Let's hear more about it --- Send in a voice message: https://anchor.fm/pranav-shaji/message

Episode Overview: The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // Twitter

Are you building your business using the power of SEO?  If not, you better listen up because you are about to tune in to an episode with one of the best Health and Wellness SEO experts out there!    Today on the podcast I have Cinthia Pacheco.  Cinthia is a SEO strategist for Health and Wellness businesses.  She has over 8 years of digital marketing experience and has worked in the corporate landscape for companies like Avon, Hyundai, and Sears.  Her background in digital marketing has allowed her to use her experience and knowledge in the Health and Wellness Industry.    Cinthia uses Search Engine Optimization (SEO) to get her client's sustainable results in their businesses. Get ready for another great episode!    In today’s interview we will discuss:   How to start with SEO in your business The importance of setting up your google analytics, even in the beginning The importance of setting up the search console  Your keywords and how you might already know what they are  The 3 components of SEO Why Google might be docking points from your website The importance of decluttering your website regularly Backlinking and outreach and how to use it correctly How to benefit from guest posting  Figuring out exactly who is coming to your site How you can create shareable content How to do in-depth research of non-competitive businesses that would refer clients back to you  The importance of having super sharable content The importance of going back to business basics- can you feel the relief?! Why you should be working with people who are going to teach and empower you   What did you think?!  Cinthia is brilliant, right?! It was so fun having her on the show this week.  I hope you sit down and take notes and learn how you can implement search engine optimization into your business strategy.    Thanks for tuning in…. that’s all for today! See you next week.  XO,  Rach   Where to connect with Cinthia:  Cinthia's Website  Follow Cinthia on Instagram Follow Cinthia on Facebook Check out the Digitally Overwhelmed Podcast   Additional Resources:   Free Resources to Grow Your Business  Ready to build a business without the overwhelm? Save time creating content and MORE time finding clients >> Go Here Subscribe to the Podcast Follow Rachel on Instagram  Follow Rachel on Facebook   Subscribe & Review on Apple Podcasts Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes! I already have so many amazing guests and topics lined up, I would hate for you to miss a single one!  Click here to subscribe on Apple Podcasts Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review.  Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”.  You rock! THANK YOU!

Are you building your business using the power of SEO?  If not, you better listen up because you are about to tune in to an episode with one of the best Health and Wellness SEO experts out there!    Today on the podcast I have Cinthia Pacheco.  Cinthia is a SEO strategist for Health and Wellness businesses.  She has over 8 years of digital marketing experience and has worked in the corporate landscape for companies like Avon, Hyundai, and Sears.  Her background in digital marketing has allowed her to use her experience and knowledge in the Health and Wellness Industry.    Cinthia uses Search Engine Optimization (SEO) to get her client's sustainable results in their businesses. Get ready for another great episode!    In today’s interview we will discuss:   How to start with SEO in your business The importance of setting up your google analytics, even in the beginning The importance of setting up the search console  Your keywords and how you might already know what they are  The 3 components of SEO Why Google might be docking points from your website The importance of decluttering your website regularly Backlinking and outreach and how to use it correctly How to benefit from guest posting  Figuring out exactly who is coming to your site How you can create shareable content How to do in-depth research of non-competitive businesses that would refer clients back to you  The importance of having super sharable content The importance of going back to business basics- can you feel the relief?! Why you should be working with people who are going to teach and empower you   What did you think?!  Cinthia is brilliant, right?! It was so fun having her on the show this week.  I hope you sit down and take notes and learn how you can implement search engine optimization into your business strategy.    Thanks for tuning in…. that’s all for today! See you next week.  XO,  Rach   Where to connect with Cinthia:  Cinthia's Website  Follow Cinthia on Instagram Follow Cinthia on Facebook Check out the Digitally Overwhelmed Podcast   Additional Resources:   Free Resources to Grow Your Business  Ready to build a business without the overwhelm? Save time creating content and MORE time finding clients >> Go Here Subscribe to the Podcast Follow Rachel on Instagram  Follow Rachel on Facebook   Subscribe & Review on Apple Podcasts Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes! I already have so many amazing guests and topics lined up, I would hate for you to miss a single one!  Click here to subscribe on Apple Podcasts Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review.  Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”.  You rock! THANK YOU!

Bienvenidos a este podcast número 4 de PZT. En este episodio hablamos sobre la importancia y utilidad de las estrategias de backlinking. https://pzt.es/blog/blacklinks-conoce-su-importancia/ Somos una agencia igual pero diferente. Somos iguales al resto de agencias en lo que hacemos –marketing digital- pero diferentes en cómo lo hacemos. Y esto, unido al partnership con Google y Microsoft, nos ha convertido en un referente en el sector del marketing digital. #SEO #SEM #PROPTECH #VIVIENDA #COMPRARVIVIENDA #MARKETINGDIGITAL #AGENCIASEM #AGENCIASEO #PODCASTMARKETING #MARKETINGINMOBILIARIO #GOOGLE #GOOGLEADS #BINGADS

Another 4 am dispatch ready for your unreasonably early listening pleasure.   This week, as we go deeper into the dark, we're talking to Leigh Clements from SHOT in the Dark Mysteries and we talk about the ever changing ecommerce digital marketing space. So Leigh has a pretty cool gig! She's creates murder mysteries. (For reals!) Not really like those parties your parents threw in the 80s, though. Leigh's creations are focused on true investigation experiences

Episode Overview: Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword stuffing and cloaking with a little brand reputation management thrown in for good measure. Show NotesConnect With: Joe Sinkwitz: Website // LinkedInBenjamin Shapiro: Website // LinkedIn // Twitter

SEO is one of the areas of business that makes most of us cringe. It can be complicated and make us feel like it's a lost cause. In this episode, SEO strategist Meg Clarke is making it easy on us by giving us the stepping stones toward creating SEO for your business in an easy, user-friendly way. Grab the SHOWNOTES: hayleyluckadoo.net/post/meg Join the Facebook community: facebook.com/groups/femalesonfireinsiders 50% off Honeybook: share.honeybook.com/hayleyluckadoo

94% of content created generates ZERO backlinks, and 1.3% of articles take 74% of all social social shares. Most content does not work, but why? Is it better to be "small data" rather than "big data"? DuckDuckGo addresses this question by collecting zero data about its users, and providing a high-privacy platform. Topic 1: DuckDuckGo Inspired by this article: https://www.popsci.com/google-duckduckgo-bing-comparison What is DuckDuckGo and why does it exist? How important is result customization versus privacy? Users will need to consider what they value more. Topic 2: Why Most content doesn't work Inspired by this report by Brian Dean and BuzzSumo: https://backlinko.com/content-study Massive report from Backlinko that looked at 912 million blogs. Longer headlines perform much better than shorter headlines. Also that shorter headlines can feel like stock headlines, meaning they are generic, and that could be a reason people are turned off by them. There is no correlation between social shares and backlinks. Topic 3: Do marketing agencies practice what they preach? Inspired by the headline "Do Agencies Practice the Content Marketing they Preach." We talk about the history of Brafton marketing.

What’s your background and how did you start in the online world? Why you decided to focus on SEO? What’s currently working in terms of Off Page SEO? Is backlinks still working, if yes then how? How your back-linking service works and how the clients can make sure that they will not get a google penalty in the future? What’s really matter in terms of On Page SEO? How to Rank in Google with a Long-Tail Keyword Right Now? Is transcription is good for SEO? If yes then why still quality blog posts of 500 words beats a transcription of 10000 words on the same subject? Then why bother with the transcription? Good SEO Company from Bad SEO Company? How your content creation service works and how much it costs? What’s reputation engineering? What’s Ardor Secure? Tell us more about your other projects that you are currently working on or planning for the future? Share with us some of the tools or software that make you more efficient? What's your daily life and work routine looks like?  What’s one marketing strategy that helped you the most in developing your business? What are your other hobbies? Who are your top 3 mentors? If you are just starting today in your field, from where you will start and what are you going to focus on to be more successful? The most important factors for success in 3 words? What are the Top 3 apps that you use on your smart phone? What do you do to change your mood when you are depressed? What’s the best advice that you ever received? If you have the chance, what would you say to advice your younger self? What are your top 3 favorite books? What are the top 3 people that you are inspired by?  What makes you really happy? How people can contact you?

In this Marketing Over Coffee: Learn about SEO, ahrefs, Backlinking and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs! From the days of TemplateMonster in Mykolaiv, all the way to Singapore! The ahrefs YouTube channel 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and […] The post Tim Soulo on Better Search Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Jackie was one of the first guests here on AskPat 2.0, back in Episode 1003. Back then, Jackie was struggling to decide between pursuing her ESL (English as a Second Language)-related business or a second business focused on Amazon. She was torn between the two, and couldn't focus and grow either as a result. What happened next? That's what today is all about: Jackie's here to tell us what she decided, what happened, and the strategies she's now using to grow her business by 4x. Amazing.I'm throwing my first-ever live event next year, FlynnCON1 in San Diego, July 26-28! The theme is Press Start, and I'd love to see you there at this family-friendly event. Act fast before the rest of the tickets disappear!If you want to be considered for a coaching session, apply via the form at AskPat.com.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section.

So now that you've figured out who your ideal reader is, how are you supposed to move forward? This episode is all about how to write for your ideal readers (aka your Blue Person). BGC ANNOUNCEMENTS * Welcome to the 90th episode of the Boss Girl Creative Podcast!! Today is all about figuring out what to do next once you figure out who your ideal reader is. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me in the Facebook Group on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat INSIDE THIS EPISODE * Mind Mapping or Brainstorming * Who is your blue person? * Organizing your thoughts * Brain dump * Getting focused * Posting consistently * Setting a schedule * Backlinking - forward linking * Figure out your Blue Person * Challenge for you RESOURCES MENTIONED **Some links below contain affiliate links. Purchasing through them, at no further cost to you, help support Boss Girl Creative. Thank you for supporting the brands that support BGC!** * Shout-out to Bethany Stephens from The Little Magpie * Jaelan from Making Mrs. M - her a-ha moment and how she's moving forward with her blog (BGC Episode 88) * BGC Episode 32 * Evernote * Asana * Happy Planner * Erin Condren * BC Content Replay * Shout out to Kara from Create.Restore for finding her Blue Person! FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe! WAYS TO SUBSCRIBE TO THE BOSS GIRL CREATIVE PODCAST Click here to subscribe via iTunes Click here to subscribe via Boss Girl Creative Newsletter Click here to subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions and leave your comments by either calling (707) BOSS-GIRL, emailing hello@bossgirlcreative.com or go to the Boss Girl Creative Facebook group!

Are you looking for Google real estate marketing tips? In today's show, Sean and I discuss how to get more backlinks to your real estate website. This helps you get more leads in less time.  We'll cover the best ways to reach out to local website owners on social media and more!

#176: Brian Dean of Backlinko is here to share his expertise on backlinking, including what's working, what's not, and why backlinking matters. Learn what backlinking and interlinking are, how to get your website to rank higher in Google, and which search engine optimization (SEO) strategies are (and are no longer) working. Podcast show notes available here: https://www.smartpassiveincome.com/session176

#176: Brian Dean of Backlinko is here to share his expertise on backlinking, including what's working, what's not, and why backlinking matters. Learn what backlinking and interlinking are, how to get your website to rank higher in Google, and which search engine optimization (SEO) strategies are (and are no longer) working. Podcast show notes available here: https://www.smartpassiveincome.com/session176

Today’s question comes from Richard, who is selling a product and wants to write articles to demonstrate his authority. Is it better to post the articles on his own blog or on an article-sharing site? Here’s my most recent post on backlinking: http://www.smartpassiveincome.com/backlinking-strategy-2014-beyond/. Do you have a question about increasing your online authority? Record it at http://www.askpat.com/. Thanks to today's sponsor, AWeber. Your email list is your most valuable asset—get started today. Go to http://www.aweber.com/askpat.

Ryan has a two-part question on epic content. How long should it be? Is it okay to break up older epic content into shorter chapters? Check out Brian Dean’s epic SPI post on backlinking: http://www.askpat.com/backlinking. Do you have a question about writing epic content? Record it at http://www.askpat.com/.

There is a good chance that backlinking mistakes are killing your SEO. In this episode, we have SEO expert, Alex Miller, from the Rankings Institute  to give us backlinking tips.  Alex is a service provider for SEO firms where he tracks performance of thousands of client websites so he has solid knowledge on what works […] The post Are Backlinking Mistakes Killing Your SEO? What You Need To Know [LNIM083] appeared first on Late Night Internet Marketing with Mark Mason.

Here's the fact: I hate the way I hear people deal with the topic of backlinks to your blog. Yes, it can get you tons of traffic and help your search engine rankings. But, is it worth the risk doing it the WRONG way? In this episode, I talk about the backlinking strategy that I have used that Google seems to LOVE!

Topics discussed during this podcast include; Getting free traffic to your websites Youtube Community Guidelines Kindle publishing content Facebook squeeze pages backlinking strategies SEO ranking of affiliate links and cloaking and more. You can play the podcast here: Your browser does not support the audio element. Here's a timeline of the topics discussed during the conference call: 0:00 - Introduction 0:25 - SEO ranking of affiliate links and cloacking 1:40 - Updates to the List Marketing System (new commission structure and autoresponder sequence) 4:20 - The purpose of list building sites and how to structure your email marketing traffic flow 6:00 - Recommended PLR sites 7:00 - Google Hangouts for marketing 8:30 - How do I get traffic to my squeeze page? 10:10 - Youtube videos banned for violation Community Guidelines 18:00 - Importance of consistency for free traffic generation strategies 20:00 - How to Categorize posts in Wordpress 21:20 - Recommended solo ad seller 21:50 - Kindle publishing content 23:10 - Recommended Facebook app to create squeeze pages 25:40 - How much should I invest in solo ads at first? 26:30 - When is it time to get rid of subscribers that don't open emails? 28:20 - Backlinking strategies 32:20 - How many pages should my squeeze page free gift be?   Websites referenced during the call: OneBuckEbook.com Master-Resale-Rights.com Fiverr SocialAdr   This podcast is a recording of the live weekly conference calls held exclusively for the members of my List Marketing System. Typically discuss ways we can drive traffic to our squeeze pages to build our list but discussions are open to any business-related topic and personal development also. Have any comments on the items discussed in this call or want to suggest topics for future discussion? Leave your comments below.

The Niche Site Journal Podcast documents the experience of three guys taking brand new niche sites from idea to profitable businesses. Join Jason, Lior, and Dennis as they share their unique processes and insights into the incredible opportunity of building niche websites. In this episode we talk about product creation, affiliate income, exit strategies, and […]

The Niche Site Journal Podcast documents the experience of three guys taking brand new niche sites from idea to profitable businesses. Join Jason, Lior, and Dennis as they share their unique processes and insights into the incredible opportunity of building niche websites. In this episode we talk about product creation, affiliate income, exit strategies, and […]

The question for today is around backlinking ethics.  Search engine rankings mean money, and money is a strong motivator.  When that motivation results in creating thousands of pages of garbage content for the purpose of gaining backlinks, you have to ask the question:  Is that OK?  Do the ends (profit) justify the means?  Or, should […] The post LNIM060 – Backlinking Ethics and Using Link Spam In Your Business appeared first on Late Night Internet Marketing with Mark Mason.

Welcome to episode 3! First, welcome back to the Niche Site Journal Podcast where we follow the journey of three entrepreneurs on their quest to make money with a brand new niche site. This podcast is executed like a mastermind meeting, so we cover a wide range of topics in every show. This episode is […]

Welcome to episode 3! First, welcome back to the Niche Site Journal Podcast where we follow the journey of three entrepreneurs on their quest to make money with a brand new niche site. This podcast is executed like a mastermind meeting, so we cover a wide range of topics in every show. This episode is […]

With the recent changes in Google with Panda and Penguin updates, we've turned to Joseph Archibald to discuss specific backlinking strategies that will maximize exposure and rankings for niche websites.

An overview of how you can make money as a SearchMarketMe Internet Marketing Agency Owner. This podcast explores the sixth of six channels of Online Marketing 2.0: Social Media & Backlinking Strategies.

In this episode, I will show you how all the top sites get automatic backlinks to their sites, and how I copied just one strategy and have 3 membership sites with cumulative membership bases of over 32,000 people using this strategy. For the most intensive training on generating traffic, go here: http://www.topresellerproducts.com/trafficbible.html