The Battle Plan Marketing Podcast

We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.Nearly the entire episode was devoted to the essential ingredients of a high-converting website for contractors.From fundamental structure, to essential conversion elements, and how pretty it should look are all discussed.Kim shared how his company targets lucrative keywords that have little to no competition.Designing a website that aligns with the stage of development your company is in. The needs for one, differs from those of another.For those who make it the end, there's a sweet little golden nugget awaiting you.Enjoy!Buy The Book:https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

In this interview we explore Chapter 5 on Promotions of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.40+ years of promotional wisdom was shared once again in this episode. What channels wasted money and where he found his best returns through the decades.Kim talked about growing repeat and referral business from past customers through maintenance contracts / service agreements, referral programs, newsletters, specials, and more.Simple yet highly effective things like stickers, promotional items, signs, truck wraps and more.Relationship strategies and the power of establishing many referral sources are touched on again.  More of the good stuff here. Enjoy!Buy The Book:https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we provide Chapter 4 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.Promotion is the subject of chapter 4 and we had a fun time discussing many of the methods Kim has successfully used over the last 40+ years.More of the good stuff here. Enjoy!Buy The Book:https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we provide Chapter 3 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.Marketing is the subject of Chapter 3 and Kim shared his four decades of experience highlighting the need for a mixture of slow and fast marketing and why budgeting for marketing is crucial to long term survival.Kim also shared how important it is to step up your game when the economy slows down and how seeking out a diverse group of referral partners is a key ingredient to long term success, especially during slow economic cycles.We're getting into the good stuff here. Enjoy!Buy The Book:https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we review chapter 2 of the book "Million Dollar Contracting" with its author and special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.From this chapter, titled “Setting Up Your Contracting Company Properly” we discussed seemingly simple but very important things like naming your company for future use, domain names, professional email, insurance, banking, legal requirements, and more.We also touched on the importance and differences of capturing incoming leads with humans, voice AI agents, voicemail, and answering services.Build your business on a rock solid foundation.These are core requirements to begin any business.If we skip some of these steps, and we'll always regret it later.Enjoy!Buy The Book:https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we start a special book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.Kim started his electrical services company in 1979 and today, nearly 45 years later, it thrives and operates with minimal involvement from him.Kim decided at this point in his life he'd like to share the knowledge he acquired over all of those years of operating a successful home services company.It's his desire that his book will help other Operators learn a few things to run more efficient, profitable, and enjoyable businesses while also avoiding common and costly mistakes made along the way.This is episode #1 in a series where we review his book, one chapter at a time, as he shares his learned experiences to help you run a more successful and satisfying business. Enjoy!Buy The Book:https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Jakob Kirschner, Peak Advisory Fractional CFO out of Woodland Park CO.When it all comes down to it, we're all essentially in the profits business, so knowing our numbers and consulting with those who specialize in them best is a smart move.Learn what a Fractional CFO is and how they're an essential ingredient to make your service business more profitable or take it from 7 figures to 8 or 9.Jakob specializes in working with contracting companies and service businesses to develop financial strategies designed to alleviate seasonal fluctuations, plan for growth, efficiency, and for a future sale or generational transfer.We discussed bookkeeping, profitability, cash flow, making payroll, uncovering waste in operational costs, debt management, tax planning, and more.If you're seeking to better understand how to have more money in your bank account at the end of the month, this episode is a good start.Enjoy!Guest Website:https://www.peakadvisory.us/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Osh Sawa, of Mile High Plumbing, Electrical, & Air out of the greater Denver area.Discover how Osh, his wife, and his best friend John started plumbing and grew it in just a few short years to expand into HVAC and now electrical with a good sized team.They developed referral relationships within the community to create a constant stream of incoming leads.They concentrated on training and developing a culture that cares for their team to ensure they deliver only the best service possible to their customers.With little spent on marketing so far, they're a lesson in how to develop a company culture that sells itself.Enjoy!Guest Website:https://www.milehighmep.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today, we have a special guest on the podcast: Rebecca Ramirez of Rambo121 Moving & Storage Company in the greater Phoenix AZ area.Five years ago, Becca and her husband Oscar quit their jobs, bought a moving truck, and started on their path to owning and operating a successful moving and storage company.See how they sought out relationships with referral partners to keep a steady stream of business flowing and brand themselves in the community.Learn how they specialize in moving highly valuable and fragile items to stand out from the crowd and increase average job revenues.Discover how they created recurring revenue to smooth out seasonal trends in the industry.From the origins of their name to the high energy, we can do anything attitude, this is a fun interview sprinkled with some golden nuggets that we all can use to improve our businesses.Guest Website:https://rambo121.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Dominic Arsenault with Domination Plumbing out of Leominster MA with locations in 3 cities.In just five short years Dominic has started and grown his plumbing & HVAC company from zero to 28 employees and expanded into three cities.You can quickly see why he's been so successful and his growth so rapid, because Dominic is all about taking care of people - his employees and his customers. It's 100 percent all about them and as a result, his team is all about quality in every aspect of the business.Plus, he's a champion promoter, sharing his story and business with everyone from the checkout woman at the grocery store to the CEO of a local company at the Chamber of Commerce. We talked about what marketing is working for him and where he puts his primary efforts to grow the business.I'm trying my best to get better at interviewing to bring out those golden nuggets of wisdom from our guests that help every listener. Dominic made that pretty easy this time around. Enjoy!Guest Website:https://dominationplumbing.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Don Hilderbrand, from PlumbSmart out of Asheville NC.Asheville NC and dozens of cities and towns across the southeastern U.S. were hit hard or completely devastated by Hurricane Helene.In this discussion, Don talks about how unprepared most of us are for such events and how you can take action to help ready yourself, your business, and your community for such tragedies.Don talks about planning ahead for such events with local contractors, suppliers, state trade associations, and more.Experience is always our best teacher and Don is right smack in the middle of all the devastation and has identified several key areas that could be planned for on a local business level.Being in the trades is all about helping people and supporting our local communities.Don's suggestions throughout this talk can help you add a little more spice towards doing both.Our hearts go out to everyone affected by these disasters and the long, difficult roads ahead for so many. Relief efforts are also discussed near the end of the interview.Thank you for listening!Guest Website:https://callplumbsmart.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Erik Bon Fleur, MBA, owner-operator of Andy Frattin Plumbing in Ormond Beach Florida.After spending over a decade in the corporate world, Erik caught the entrepreneurial bug and went on a path to buy and then run a service business.We explore his path, why he chose a plumbing company, and where he took it from there.He grew the company fast by implementing some key fundamentals.Erik shared some great advice for any operator all throughout the discussion.Have fun & enjoy this one!Guest Website:https://andyfrattinplumbing.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Brett Neal, CPA, and Co-owner of High Velocity Accounting, who specializes in working with home service companies.Running a service business is hard, and getting the numbers right is the most important ingredient to success.Working harder when the numbers are off just accelerates the challenges and stress.Accounting and bookkeeping are usually not the strong suits of most business owners.But they're also one of the most important functions to get right so we're not working for peanuts and struggling to stay ahead.If you find that your business is running you, and the financial rewards are not what they should be, then this episode is for you.As business owners, once we get the numbers right, life gets a lot easier and a whole bunch more fun and rewarding.Making sure the numbers align so you can deliver exceptional service, treat your employees well, and make it all worth it to the business owners in the end, is what it's all about.Seeking the help of professionals in the areas we need guidance in is the key to sustainable growth.This episode may help you get back on that path. Enjoy!Guest Website:https://www.highvelocityaccounting.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Ian Schotanus, the “H.R. Guy”, and co-owner of The Big Picture Consulting.Is your company compliant with payroll and Human Resources?If you have employees, you are subject to payroll, safety, and other H.R. compliance laws.Today's episode discusses many of the legal requirements of operating your Home Service company and some simple solutions to cover your tail.Ian discusses required H.R. documents like your employee handbook, safety manuals and training programs, a solid compensation plan, and the knowledge to appropriately handle employee management issues. Neglecting these legal requirements exposes a company to fines and employee lawsuits.Don't put your company at risk over legal compliance.Check out this episode and learn what you need to do to become not only a legally compliant employer but one who goes to great lengths to keep their employees safe and trained for the job they're doing.Enjoy!Guest Website:https://www.thebigpictureconsulting.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have two special guests on the podcast, Angie Snow and  Michelle Myers, Co-Founders of The CSR Academy.If you ever wanted to know how to grow your business fast without spending more money on ads, this is the episode for you.If you ever wanted to know how small investments in your team can pay massive dividends for years, this episode is for you.If your booking rate is below 70 percent, this episode is for you.I could on and on but I think the point was made.This is one you don't want to miss!Enjoy!Guest Website:https://www.thecsracademy.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Chris Vozzo, Owner & GM of Poseidon Plumbing in Mebane NC.Chris is a superstar when it comes to branding his business and turning customers into raving fans.We had a great discussion about how he and his team go above and beyond to make customers know and feel that his team cares about them and their property.Chris shares the little things he and his team do to make his customers feel special.Chris also goes macro and talks about the importance of branding, logos, colors, and messaging.This is a great interview and one which will provide some simply yet powerful steps your company can take to make a bigger impact on your customers. Enjoy!Guest Website:https://www.poseidonplumbingnc.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Erica Leonor, the Director of Business Development with GoodLeap.com, a consumer financing company specializing in helping home service companies fund more customer projects.If you're looking for fast, frictionless, in-home approval of financing for your customers, this episode is for you.GoodLeap has served over one million homeowners to get the financing they need to complete the home service jobs that improve or repair their homes.Named as one of the Forbes Top 50 FinTech companies in America in 2024, GoodLeap is a company worth your attention.Erica was an absolute delight to speak with and filled with info on how Good Leap financing helps service companies grow not only with financing tools but with extensive training to get your team knowledgeable, proficient, and excited to use this tool to help more customers.Enjoy!Guest Website:https://goodLeap.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Lynn Wise, Founder of Contractor In Charge, who specializes in helping home service companies use A.I. and trained professionals to capture, qualify, and book more leads.Contractor In Charge also helps you keep the books and get control of your numbers with their own in-house accountants.Lynn was co-owner of a plumbing and HVAC service company and since 2014 she's been helping them solve these two pain points and become more profitable and efficient.Today's episode is short but filled with some golden nuggets every company needs. Enjoy!Guest Website:https://contractorincharge.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Ryan Englin, Founder of Core Matters, who specializes in teaching home service companies how to consistently attract, hire, and keep top talent.There's even a FREE book on the subject available to all listeners!Listen to the end on how you get your free copy!Is finding and keeping top talent holding your service company back?Are you exhausted from working 80+ hours a week and wearing too many hats in your company?Finding and building a great team can relieve you of much of that work and enable you to scale and grow fast.As service business operators, most of us are not experts in the hiring process and how to find and keep top talent. Ryan and his team have spent their entire careers in that world and have developed a 7-part game plan that puts you in control of consistently attracting and hiring top talent.Ryan and his company are well-known in the home service industry and have many of the nation's top service operators as clients.I learned a lot myself and I am sure you will as well. Enjoy!Guest Website:https://corematters.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Donald Hoskins of Maximum Plumbing with locations in Ohio and Kentucky.In just a few short years, Don has used integrity, culture, and community to launch and grow his plumbing business.Now opening a second location in the Cincinnati area and moving his first location into a larger building, Don has grown his company fast.Listen to how another operator is using culture, training, and community engagement to build his business.I'm sure you'll enjoy Don's path and roadmap to success.Guest Website:https://maximumplumbingky.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Don Hilderbrand, from PlumbSmart out of Asheville NC.Don is a super skilled and successful operator and openly shares his journey of starting his residential service company in 2008 at the height of a national recession.We talked about the importance of advisors, associations, numbers, and good old-fashioned action to make things happen fast.Don shared why branding is so important and how they use social media in-house to make their company “five mile famous”.I opened with inquiries into the new heat pump water heaters. If that doesn't interest you skip to the 15:09 mark for his story and advice.I really enjoyed this conversation and Don shared some great, fundamental advice that every business owner could use.Guest Website:https://callplumbsmart.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Ryan Matthews, from MyGuy Plumbing & Drain out of Tom's River NJ.Started in 2018 Ryan has taken the company an impressively long way in just a half-dozen years or so.With over 1200 Google reviews and a 4.9-star rating, I'd say they've got a few things dialed in nicely.Ryan shares his biggest successes and challenges during the interview.We talk about finding, hiring, and training great people.Ryan reveals what marketing channels are working for him now and how he grows his brand locally.I'm sure you'll enjoy this episode and get some useful nuggets out of it.Guest Website:www.myguyplumbingnj.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Dan Goodman, from Building36.com to talk about how to power up your annual maintenance plans or give you the tools to create one your customers will want.Annual maintenance plans are an excellent tool to help you stay connected to customers for repeat business, referrals, reviews, and more.But until now they didn't have the greatest renewal rates.Adding monitoring devices like water flow detectors and shut-offs, smart HVAC thermostats, smart lighting controls, and more will add tremendous value and make your maintenance plan “stickier” and more desired.Learn how Dan and his partner developed cutting-edge smart home solutions that protect critical systems for homeowners while offering it only through home service contractors to help you build customer loyalty.With over 15 years of success and millions of active devices in the field, they've carved out a niche within your industry that can help you grow more business.Enjoy!Guest Website:https://building36.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Pat Taggert, Founder of Sky Blue Creative.Every small business owner in any sector should listen to this episode!Using video for local business is more important than ever.In this episode Pat shares two decades of knowledge and how video greatly increases the effectiveness of your website, your ads, landing pages, service pages, and separates your company from the crowd.Learn how Recruiting and FAQ videos can not only save you and your team time and associated costs but also help generate better-qualified employee prospects as well as customer leads. No one should miss this episode.Enjoy!Guest Website:www.skybluecreative.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today, we have a special guest on the podcast, Mickie Kennedy, Founder of the Public Relations firm, eReleases.com. For over 25 years, Mickie and his team have been helping small businesses gain effective media exposure.A true master of his craft, Mickie shares incredible insights on how to build your brand locally, gain valuable media exposure, and become the trusted source for local journalists and bloggers in your area.We also discussed the pitfalls of most online press release services and what to avoid when seeking media attention and valuable links to your brand and website.This episode provides excellent guidance on gaining effective media exposure to increase your local brand presence and search engine optimization the right way.Enjoy!Guest Website:http://www.ereleases.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Joe Gunderson, Founder of 608 Plumbing in Viroqua Wisconsin.As a volunteer Fireman and local Plumbing & HVAC business owner in a rural area, Joe discusses the importance of community involvement and relationships in growing a business.As a Master Plumber for the local Union Joe eventually ventured out and started his company in 2019.He purchased a local HVAC service company in 2020 and has been growing both sectors ever since.We talked about how Joe puts customers, training, performance, and team building at the top of his success-building systems.Businesses are all about people and systems, give this episode a listen for more about building both.Enjoy!Guest Website:https://www.608plumbing.com/Business Success Tips Podcasthttps://contractorstaffingsource.com/podcast-webinar-links/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Ray Snesrud, Founder and President of Water Heaters Now in the Twin Cities of Minnesota.After sub-contracting with builders for over 13 years Ray first tested and then changed his business model to the service sector with just two products, water heaters, and water softeners.He created super-efficient systems and changed the way he worked with his employees. He made them part of a team where everyone contributed to creating a better customer experience and a more efficient delivery system.He created a culture of pride, craftsmanship, quality, and superior customer service by sharing the financial successes of the company with training, performance pay, and profit sharing.As a result, he now has a long line of talent looking to work at his company.With over 800 five-star Google reviews and two locations in just six years, I'd say they're doing it right over there.If you're looking to improve the culture of your company and motivate your team to care as much or more than you do, then this episode is for you.Enjoy!Guest Website:https://www.waterheatersnow.com/Business Success Tips Podcasthttps://contractorstaffingsource.com/podcast-webinar-links/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Paul Sanneman - Founder & President of Contractor Staffing Source.Paul and his talented team of 25 dedicated staff help over 200 contracting companies recruit A+ talent.Paul has over 40 years as a business coach and decided to help with their number one problem; hiring and retaining great talent.As an author, business owner, and podcast host, he offered up some excellent advice plus some mindsets to avoid.Dive and learn the 6 myths of hiring and best practices for recruiting that can take your company from seven figures to eight and nine.A great episode for everyone who hires talent to build their team.Enjoy!Guest Website:www.contractorstaffingsource.comBusiness Success Tips Podcasthttps://contractorstaffingsource.com/podcast-webinar-links/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Carl Larkin, Founder of Trade Masters Online, Master Plumber, inventor of the Rattlesnake Pipe Tracer, and host & trainer of EPA 608 Certification training for HVAC.If you're a plumber or work for a plumbing company, you don't want to miss this episode.Carl's Rattlesnake device turns leak detection and pipe re-routes into a fast, one-person job.We also talk a lot about slab leaks, water damage mitigation and restoration, and what plumbing work insurance companies might pay for.If you've got an HVAC team going, our discussion on EPA 608 Certification training may help you.Enjoy!Trade Masters Online Rattlesnake Toolhttps://trademastersonline.com/p/rattlesnakeEPA 608 Certification Traininghttps://trademastersonline.com/p/epa608Flow Expo, March 9, 2024 - Pomona CAhttps://flowexpousa.com/WWETT 24 Trade Show & Conference, Jan 25-27 Indianapolis INhttps://www.wwettshow.com/en/home.htmlFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Susanne Mariga, CPA, CGMA, and Founder of The Mariga Group out of Houston, Texas.Susanne specializes in high net-worth tax strategies for 7 and 8-figure entrepreneurs using the very popular “Profit First” system developed by Mike Michalowicz.Susanne was a delight to speak with and shared lots of helpful info on how to transform from a company whose profits are what's left over after deducting all of your expenses to one that makes profits very intentional and the first part of your pricing calculations.For companies that are seeking to take a serious analysis of your company's financial strengths and weaknesses and how to improve their cash flow and profitability, we discussed how hiring a Fractional CFO may be the perfect prescription for optimal organizational health.No matter what business you're in, its profitability, viability, and scalability are 100% dependent upon getting the math right. Fail at that, and your business fails no matter how hard you work and how great you take care of your customers. Start 2024 off with a dedication to getting the math right!This episode will give you some points to consider, enjoy!The Mariga Group Website:https://www.marigagroup.comFree Guide:How Do Your Operating Expenses Compare To Others In Your Industry? Find out with your FREE Profit Map here: https://www.profitmap.co Book: Profit First For Minority Business Enterprises by Susanne Mariga: https://www.amazon.com/Profit-First-Minority-Business-Enterprises/dp/1735775908/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Ben Davis, Founder & President of Express Plumbing Heating & Air in Boise Idaho.After a severe health problem that nearly cost him his life, Ben retooled his company to make sure it could run without him and still take care of his family and his employees.Ben shared many words of wisdom with other operators. We discussed everything from training & building culture as the core of a business to marketing and making your company a star in your local community. Ever so humble and modest, Ben is a superstar that we all can learn from.I know I'm not supposed to have favorites, but I could have talked with Ben for days because he's such a great human, has such a comfortable style, and is willing to share what made him successful.You do not want to miss this episode and stay to the end because it just gets better all the way up to the final sign-off.Enjoy!Guest Website:https://expressplumbingidaho.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Matt DiBara, the 4th generation owner of DiBara Masonry and Founder of The Contractor Connection.Like most of you, Matt found the hiring and training of the team members to be one of the most difficult parts of running a home service business.Struggling to hire and train great technicians and other team members directly equates to a business struggling.Matt was losing business due to hiring issues so he dedicated himself to curing that single problem.Once he developed processes that consistently worked then his team and business started to flourish. Then business owner friends took notice and asked for his help.As a result, he created a Do-It-Yourself (DIY) course and a Done-For-You (DFY) service.We had a good conversation about the hiring process and some unique outside-the-box things they do to attract A+ players.Enjoy the episode!Guest Website:www.thecontractorconsultants.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Stephen Rhyne, CEO of Conveyour.com.  Our previous episode featured the tool, WhoHire, which uses AI and behavioral data for the hiring process.  And it's an awesome tool.This week's episode brings an interview with a company that picks it up from there with automations for onboarding, training, and retaining those new hires.Conveyour.com's Stephen Rhyne is a down-to-earth smart guy who has built efficiency systems for large enterprise companies and now brings that talent to small service businesses.We had a great conversation about the entire hiring process and how to find great employees.If hiring, onboarding, and training new team members is consuming too much of your daily life, then you'll want to take a listen to this episode.Enjoy!Guest Website:https://conveyour.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Jonathan Porter-Whistman, Co-Owner of Who Hire and international bestselling author of The Sales Boss.If you're seeking proven solutions that make the hiring process both simpler and more effective in finding great people who fit your company culture, this episode is for you.Jonathan took the solutions of his other company, Perception Predict, which helps Enterprise companies improve their hiring process and results, and redeveloped them for the home services industry.We had a great conversation on why personality tests don't quite get the job done, why hiring is so difficult, and how Artificial Intelligence and data science are now playing a major role in successfully recruiting and screening the best applicants for your open positions.Whether you're seeking to hire technicians, salespeople, CSRs, or managers, Who Hire is a solution you should learn more about.There's a ton of golden nuggets in this episode for any business owner.Enjoy!Guest Website:https://whohire.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Brad Waldrop, General Manager and Co-Owner of Ward Plumbing, Heating, and Air in Western North Carolina.Ward PH&A has been in business since 1977 and Brad and his co-owners bought the company several years back and installed software, systems, training, marketing, and more that exponentially grew the business.This is a great conversation about taking a business from the stone age and bringing it into the modern world.We talked a lot about creating company culture, hiring great humans instead of great techs, and how training, leadership, and performance pay to develop a team where everyone is motivated and truly cares about every aspect of their customer's experience. I have no doubt that you'll wish this interview didn't end. Brad openly shares all he learned along the way to success and how that knowledge can help your company.Guest Website:https://www.wardph.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Al Fagundes, founder and owner of A. Fagundes Plumbing & Heating is located in NE Massachusetts.Al's been in business for over 17 years and started as the sole technician and a single truck to now having a team of over 30 people and 17 technicians.We touched on how he grew the business from just himself to now hiring a General Manager to take over the day-to-day and free him up to look at the bigger picture and future growth strategies.Al shared his insights on training, systems, and software, as well as what's working for them in marketing and advertising.I was impressed with how he's pivoted his company to be on the leading edge of marketing systems and platforms and where he's investing his time, money, and energy to grow his business.We're sure you'll get some golden nuggets from this interview to help your business, enjoy!Guest Websites:www.afphpro.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have two special guests on the podcast who help home service companies increase their booking rates with professional answering services and virtual assistants.Nikki and John DeCausmaker are the owners of Your Call Boss.John is a super-polished operator who is dedicated to helping his team succeed.We had a great discussion on the importance of answering your phone, capturing more leads, booking more jobs, and reducing wasted advertising and lead costs.We met at the Flow Expo trade show for plumbers in Pomona CA early this year and we're delighted they came on our show to share this super important topic with our listeners. We're sure you'll get some valuable info from this interview, enjoy!Guest Websites:www.yourcallboss.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast who is crushing it in the Denver CO area.Levi Torres, Founder & Owner of High 5 Plumbing, with 3 locations in Denver, Littleton, and Golden Colorado areas.Levi is a super-polished operator who is dedicated to helping his team succeed.He has created one of the most dialed-in operations I've discussed to date.Levi shares his unique and smart approach to networking and how he's implemented it into his business.His wife and he are dedicated to helping non-profits in their community and they've brilliantly made it an integral part of their core company values and actions.We had a great discussion about the importance of branding, dedication to training, the mentors who helped him dial it all in, and how he's grown from one to three locations.You don't want to miss this episode, Levi and his team do some unique things every company should consider implementing.Create a great day!Guest Websites:www.high5plumbing.com@High5PlumbingDenverFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we are super-honored to have a special guest on the podcast who is an absolute legend in the home service industry.Tommy Mello, Founder & Owner of A1 Garage Door Service, with 32 locations in 22 states and doing 9 figures in annual revenues with some 700+ employees.He's also an Amazon best-selling author of the book “Home Service Millionaire” and now he's got a new book out titled “Elevate” to help business owners build a business where everyone wins.He's also the host of the hugely popular podcast, Home Service Expert. If you're not already subscribed I highly recommend it - I've learned a ton just listening to him and his guests.We had a great discussion on what it takes to build a winning business for everyone, how to scale, and what he looks for in takeover targets.Tommy recently sold part of his company to a Private Equity firm and we talked about that too.If you listen to only one of our podcasts, make sure it's this one. I guarantee you'll come away with the knowledge to be a better operator for it.Enjoy!Guest Websites:https://a1garage.com/https://www.youtube.com/@homeserviceexpert7029For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we've got a special guest on the podcast, Chris Lalomia, founder and owner of The Trusted Toolbox out of the Atlanta Georgia metro area.Chris left a high-paying corporate career in the middle of a deep recession in 2008 and started a bathroom and kitchen remodeling company in the Atlanta metro area and has been crushing it ever since.With nearly 800 reviews on Google & Facebook and a 4.7 average rating, it will be no surprise to see Chris has got his systems and training dialed in.We had a great discussion on marketing, training, quality control, software systems, local trade associations, and developing his team and department managers.He also founded and runs The Home Service Institute which provides excellent customer service training for home service companies.Chris took his managerial knowledge and skills from the corporate world and successfully applied them to the home services industry.I thoroughly enjoyed the talk and am sure you'll find some golden nuggets in there for your company.Guest Website:www.thetrustedtoolbox.comwww.thehomeserviceinstitute.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we've got a special guest on the podcast, Chris Henningsen, founder and owner of Gator Garage Door with two locations in the Austin TX area.With over 1200 five-star reviews on Google and Yelp it will be no surprise to see Chris has got his business dialed in nicely.Chris freely shares what's been working to grow his company and what hasn't.We discuss finding great referral sources, tech training, software, SOPs, and more.We dive into marketing for two locations and how well radio ads are working for them.Towards the end, we talk about his two potential end-game goals.This was a great discussion and I'm sure you'll enjoy it.Guest Website:https://www.gatorgaragedoorrepair.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we've got a special guest on the podcast, Ryan Lucia, the founder and owner of Aaron Garage Door out of Atlanta GA.Ryan's built an impressive three-location high-end garage door installation and repair company since 2018.They specialize in beautiful glass garage doors for the upscale, executive home market.They also do extensive work in the commercial space.His path from the world of software to home services is super interesting.We had a great discussion on everything from networking to training, scaling, and selling to private equity.You don't want to miss this one!Enjoy!Guest Website:https://aaronoverheaddoors.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we've got a special guest on the podcast, Chris Crew, the President of The Blue Collar Success Group.Chris discussed how their training company helps contractors build great businesses, get out of the field, work ON instead of IN their business, and more.I need more of that myself!The Blue Collar Success Group specializes in helping home service contractors learn how to build their company with professional, live, web-based training.The company's founder Kenny Chapman, started, scaled, and sold a multi-million dollar plumbing company.Our guest Chris did the same himself with an electrical service company.These guys know their business and I was thoroughly impressed with the depth of their knowledge and the training systems they've put together. Their social proof shows it too.We also discussed selling to private equity firms, which was interesting.If you're looking to fine-tune your service business to grow more while you work smarter instead of harder, we're sure you'll enjoy this episode.Guest Website:www.thebluecollarsuccessgroup.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we've got a special guest on the podcast, Tom Howard, the VP of Customer Experience at Service Titan and owner of six home service companies with annual sales over $60M.Tom has built, bought, and sold several home service companies in the HVAC, plumbing, and pest control industries. His businesses are in Arizona, California, and Nevada.We discussed systems, software, marketing, branding, accounting, and more.He shared how he finds and trains General Managers to run the day-to-day operations and oversees six businesses in multiple states.Tom has sold companies to private equity firms and shared his knowledge of what they look for in a purchase acquisition.I wish I had several more hours to pick his brain. He's got a depth of knowledge and skill we barely touched the surface on.If you want or have wondered how to prepare your company for the sale or to grow it as big as possible in your local market, this is one episode you won't want to miss.Enjoy!Guest Website & Email:www.leesair.comthoward@servicetitan.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we've got a special guest on the podcast, Brandon Saiz, the owner of NCB Mechanical in Albuquerque NM.In just three short years Brandon has taken a lifetime of plumbing, HVAC, and business skills and put together a brand and systems ready to compete with anyone.With an emphasis on quality and superior training and service, he's achieved a lot in a short time.He talks about the need for omni-channel marketing, systems, software, and sales and marketing training. I also liked how he used networking to set himself up with many brand ambassadors sending him daily business.There is a lot to learn from this episode. Enjoy!Guest Website:https://ncbmechanical.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

This is one of the best interviews we've done to date.Bob took his 30 years in the business and quest for knowledge and turned it into a service company that has dialed in its systems, branding, technology, and more.Together we touch on creating systems, hiring and training, branding, marketing, and having an exit strategy.I'm absolutely positive every business owner will get something out of this episode. Enjoy!Guest Website:https://personalplumbingsandiego.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we've got a special guest on the podcast, Tyrell Tompkins, the Marketing Director for Shaw Trenchless and Shaw Plumbing Services in Spokane WA.Tyrell shared what he and his company are doing to grow both businesses and how different they are.One caters to other plumbers, while the other directly serves homeowners and businesses. A true student of marketing, Tyrell has tested or is testing just about every marketing tactic in his local market and we had a great talk discussing what's working, what's not, and what is absolutely essential in today's service business climate.I'm sure every business owner will get something out of this episode. Enjoy!Guest Website:https://shawtrenchless.comhttps://shawplumbingservices.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we're going to talk about how to use AI or artificial intelligence and the new Open AI tool called Chat GPT to help your service business.Chat GPT-3 has been the hot topic of the last couple of weeks, especially in the digital marketing and SEO worlds.Chat GPT-3 is a new natural language AI chat bot launched by developers at Open AI.So let's talk about what it is, where it's going, and how it can impact and help your local service business.You can learn more athttps://openai.com/https://jasper.ai?fpr=mark57For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Alright, Happy New Year, home service pros! I hope everyone had a great holiday season filled with the people you love and lots of laughs.With a recession looming or already underway, it's important to examine all possible tools and avenues you can use to grow sales without spending money on ads.Today we're going to share 5 tips on how to grow sales without advertising.You can learn more at https://bizboosterapp.com/webchatFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we're going to talk about 12 benefits of using live Webchat on your website.Are your getting all the potential leads from your website traffic?Over 45% of consumers expect live chat on your website. - Forrester ResearchWebchat is quickly becoming the number one preferred method of contact for prospects on your website who have questions. - JD Power & AssociatesSo let's look at the 12 benefits live Webchat offers your company and what is even meant by live Webchat.You can learn more at https://bizboosterapp.com/webchatFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Today we're going to talk about changes you may need to make to your service page content for search engine optimization.Google is constantly updating its search ranking algorithms in order to deliver the most applicable, original, helpful, and in-depth content to the searcher in relation to their query.According to Google, they've had 8 big updates in 2022 alone.We have noticed the updates in the last several months have had an effect on some of our client service pages.Learn more about what we discovered and how we not only corrected the issue but made our sites rank even better as a result.Google Updates:https://developers.google.com/search/updates/rankingFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing