The MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists

Many hands-on therapists know they can help their clients, but saying “I can help you” out loud can feel surprisingly difficult. In this episode, Heather explains why knowing your client and believing you can help them are essential parts of becoming a fully booked therapist, and how that belief affects client trust, treatment plans, and rebooking. Heather shares how she changed her intake forms to get better information from clients before they ever got on her table. She also explores why therapists sometimes use uncertain language when making treatment recommendations, how fear of hearing “no” can affect client conversion, and why confidence needs to be grounded in your training, experience, and scope of practice. If you've ever hesitated to recommend a treatment plan, worried about overpromising, or taken a client's decision not to rebook personally, this episode will help you separate your self-esteem from the client's decision and lead with greater confidence. In this episode, you'll learn: Why fully booked therapists know their clients before treatment begins How better intake questions can help you understand what a client actually wants Why saying “I can help you” can strengthen client trust How uncertain language can affect treatment plans and client rebooking How to make confident offers without overpromising Why knowing when to refer out makes your confidence more trustworthy How fear of rejection can influence the way you make offers Why a client's “no” is information you can evaluate How leading clients with clear treatment recommendations changed Heather's practice Ready to Get Fully Booked? The Get Fully Booked Challenge is coming November 9th through the 13th, and we're spending five days working on how you run your hands-on business. I'll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you're building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you're on my email list at https://themfrcoach.com/mailing-list  so you'll be the first to know when it's time to grab your seat.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Why does discounting your services feel so good in the moment? In this episode, I'm talking about the temporary relief that can come from lowering your rate, giving away a session, or adding extra time when charging feels uncomfortable. I'll explain how reactive discounting can reinforce your beliefs about what your work is worth, the difference between intentional generosity and giving from guilt, and three ways to start making decisions about your rates and discounts ahead of time. In this episode, you'll learn: Why discounting or giving services away can create an immediate feeling of relief How feeling guilty about your rate can lead to reactive pricing decisions Why repeatedly discounting can reinforce the belief that you shouldn't charge your full rate How free sessions, heavy discounts, and unexpected extra time can affect the client experience The difference between intentional generosity and giving something away to escape discomfort Why discounts and giveaways are better decided ahead of time, when you're calm and thinking clearly How to notice thoughts like “I feel bad charging this” without automatically acting on them Why discomfort around a new or higher rate does not require you to change the rate A simple exercise for identifying where you're giving from relief instead of making a deliberate business decision The Get Fully Booked Challenge is coming November 9th through the 13th, and we're spending five days working on how you run your hands-on business. I'll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you're building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you're on my email list at https://themfrcoach.com/mailing-list  so you'll be the first to know when it's time to grab your seat. **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Many therapists believe one more certification is the missing piece between where they are now and a fully booked practice. In this episode, Heather shares why she spent years chasing credentials, what happened when she finally reached expert level, and why the confidence she expected never came from another certificate. Heather explores the concept of learning as a buffer and explains how continuing education can sometimes become a way to avoid uncomfortable business decisions. She discusses the difference between intentional learning and collecting credentials out of fear, comparison, or the hope of feeling more qualified. If you've ever questioned whether another training is the right investment, this episode will help you evaluate your motivation and refocus on applying the skills you already have. In this episode, you'll learn: What "learning as a buffer" means Why another certification doesn't automatically build confidence How to recognize the credential treadmill The difference between intentional learning and emotional decision-making Why applying your skills creates better client results Questions to ask before enrolling in another continuing education course How confidence grows through experience, not certificates Why building a successful business requires more than clinical expertise   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Can astrology help you make better business decisions? I'll admit, I didn't know much about astrology before booking my first natal chart reading. What started as curiosity turned into one of the most interesting coaching relationships I've had. In this episode, I'm joined by my astrology coach, Alyssa, founder of The Karuna Lab. We talk about how she uses natal charts as a coaching tool for entrepreneurs, why she believes astrology is about recognizing patterns instead of predicting the future, and how our work together helped me navigate one of the biggest identity shifts in my business. If you've ever wondered what business astrology actually looks like in practice, this conversation will give you an inside look. In This Episode We Discuss What an astrology coach actually does The difference between horoscopes and natal chart readings Why I decided to hire an astrology coach How astrology helped me through a major business transition The idea of "composting relationships" during periods of growth What a Year Ahead Reading can reveal How Brand Planets and Ideal Client Planets relate to business Why Alyssa says she isn't a psychic How astrology can reveal money patterns and business blind spots What my own natal chart revealed about the way I coach therapists Guest Information Alyssa is the founder of The Karuna Lab, a psychological astrology and coaching practice built around Practical Mysticism for the Ambitious Soul. She helps high-achieving people stop making decisions from old survival patterns and start making them from genuine self-knowledge, using the natal chart as a diagnostic tool for that process. Website: http://www.thekarunalab.com Email: alyssa@thekarunalab.com   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The Fully Booked Therapist Podcast, Heather Hamel explores Standard #6: Fully Booked Therapists Show Up and Get Coached. She explains why self-coaching and professional coaching work together, and why making business decisions often requires outside perspective rather than more information. Using a client story about raising rates, Heather illustrates how coaching helps therapists move from hesitation to action. She discusses the emotional barriers that keep therapists stuck, the financial and professional cost of delaying important decisions, and why vulnerability is a strength inside a coaching environment. Heather also shares what coaching looks like inside the Foundations program, including Hot Seat Coaching, weekly coaching calls, accountability, tracking business metrics, and engaging with a supportive community. She concludes by encouraging therapists to stop waiting until they feel ready and instead make the decisions that allow their practices to grow. If you're ready to join a room where you can get coached, receive accountability, and build your practice alongside other therapists doing the same work, visit https://www.heatherhammel.com/foundation. If you join before August 16, I'll also send you the printed Foundations workbook. **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What happens when you stop searching for another certification and start thinking like a business owner? In this episode, Heather sits down with Bright Wave Myofascial Release owner Kelly Taylor to discuss her journey from losing clients after transitioning to an MFR-only practice to building a consistently full schedule and growing her revenue through coaching, confidence, and better business decisions. Kelly shares how mindset work, evaluating her sales process, and trusting proven systems helped her overcome self-doubt and create a business that supports both financial goals and personal freedom. In this episode, you'll learn: Why transitioning to an MFR-only practice initially hurt Kelly's confidence How coaching helped her develop the mindset of a business owner The role evaluation plays in improving sales conversations How selling packages became easier through consistent systems Why confidence comes from trusting your process How Kelly increased both revenue and consistency in her practice Planning vacations and time off without sacrificing income Creating a practice that supports long-term financial freedom Why community and accountability accelerated her growth The importance of making business decisions without seeking constant validation If you're ready to stop chasing more certifications and start building a practice that consistently serves your clients while supporting your life, this episode is for you. Connect with Kelly Taylor Website: https://www.brightwavemfr.com/ Instagram: https://www.instagram.com/brightwavemfr Facebook: https://www.facebook.com/brightwavemfr   Ready to build your practice like a business owner? Foundations is Heather's 12-month coaching program designed to help therapists develop the systems, pricing, policies, and business mindset needed to create a profitable, sustainable practice. Enrollment closes August 16. Join now and receive a printed Foundations workbook to support your journey. Learn more at https://heatherhammell.com/foundation.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Most therapists want better results in their practice, but very few are consistently evaluating what is actually creating those results. In this episode of The Fully Booked Therapist Podcast, I break down Standard #5 of a fully booked therapist: self coaching and evaluating on purpose. I explain why most therapists only pay attention when something goes wrong and how that approach causes them to miss valuable opportunities for improvement. I also share the three-question evaluation framework I teach inside Foundations and explain how therapists can use it after client sessions, rebook conversations, sales interactions, and coaching calls. You'll learn how self coaching helps therapists take ownership of their results, identify what is working, and make intentional adjustments that improve performance over time. If you've ever wondered why some therapists consistently improve while others stay stuck repeating the same mistakes, this episode will show you how evaluation becomes the bridge between experience and growth.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Many occupational therapists dream of starting a private practice but struggle with knowing when it's the right time to leave traditional employment. In this episode, I sit down with occupational therapist and myofascial release practitioner Shauna, who shares how she grew her MFR practice from approximately $15,000 in annual revenue to more than $121,000 while creating a schedule that supports both her family and her business. We discuss what led her to leave traditional pediatric occupational therapy, how she gradually transitioned into private practice, why she now believes a fully booked MFR practice offers greater security than a traditional job, and the mindset shifts that helped her confidently build a thriving business. If you're an occupational therapist wondering whether it's possible to build a fully booked MFR practice, this conversation offers practical insights from someone who's done exactly that. ABOUT SHAUNA Shauna is an occupational therapist with more than 16 years of experience. After experiencing burnout in traditional pediatric practice, she discovered John F. Barnes' Myofascial Release (MFR), which inspired her to open Rooted OT in 2024. Today, she serves clients across the lifespan through her fully booked MFR practice and is passionate about helping people through a holistic approach to care. Guest Contact Website: https://therootedot.com/ Instagram: https://www.instagram.com/the.rooted.ot Facebook: https://facebook.com/profile.php?id=61556970875054   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Most therapists spend their days reacting. Reacting to cancellations. Reacting to client messages. Reacting to slow months, difficult conversations, and unexpected problems. In this episode of The Fully Booked Therapist Podcast, I break down Standard #4 of a fully booked therapist: learning how to respond instead of react. I explain why reacting creates chaos in your business, how emotions influence decision-making, and why the ability to pause and respond intentionally is one of the most valuable skills you can develop as a business owner. You'll also learn how I use The Model, a coaching tool that helps therapists separate circumstances from thoughts, feelings, actions, and results so they can make decisions from clarity instead of emotion. If you've ever found yourself frustrated by cancellations, upset by client behavior, or emotionally exhausted by the ups and downs of running a practice, this episode will help you build a more stable, predictable, and sustainable business.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Many therapists are curious about working with infants but feel intimidated by the responsibility, the training, or simply not knowing where to start. In this episode of The Fully Booked Therapist Podcast, I sit down with craniosacral therapist Lori Hendrickson, who has spent more than two decades specializing in infant care and teaching healthcare professionals how to confidently work with babies and families. We discuss why conditions like plagiocephaly, torticollis, reflux, and feeding challenges have become increasingly common, what role movement plays in infant development, and how simple bodywork approaches can help babies become more comfortable in their bodies. Lori also shares her philosophy of treating the mother and infant as a dyad, why infant bodywork doesn't need to be intimidating, and how therapists can confidently expand their practices to include babies and families. If you've ever considered adding infants to your practice but felt uncertain about taking that step, this conversation offers practical insights and encouragement from someone who has dedicated her career to helping both babies and the professionals who care for them. ABOUT LORI Lori has practiced Craniosacral Therapy (CST) since 2001, supporting infants and families while training healthcare professionals across the U.S., Canada, and internationally. She specializes in helping infants with feeding difficulties, oral ties, reflux, torticollis, plagiocephaly, digestive issues, and body tension. Her parent-centered approach includes teaching gentle fascia release techniques families can use at home. Lori collaborates with IBCLCs, midwives, therapists, chiropractors, and oral release providers worldwide. Her work is focused on individualized, collaborative care that supports better feeding, sleeping, breathing, and long-term outcomes for infants.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Most therapists think doing the heavy lifting means working longer hours, seeing more clients, or constantly adding new certifications. In this episode of The Fully Booked Therapist Podcast, I explain why that definition misses the mark. The fully booked therapist does the heavy lifting, but not in the way most people think. The real work happens in the business behaviors surrounding treatment: understanding the client's real problem, creating a clear treatment plan, improving the client experience, making confident recommendations, and refining systems through repetition. I share examples from my own hands-on therapy practice and explain why most therapists focus on improving their clinical skills while avoiding the business behaviors that actually create a consistently full schedule. If you've been busy working in your practice but aren't seeing the growth you want, this episode will help you identify where the real work needs to happen and how small improvements can create significant results over time. **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What happens when a respected manual therapist begins questioning the very narratives that shaped his career? In this episode of The Fully Booked Therapist Podcast, Heather sits down with Walt Fritz to discuss his evolution from traditional myofascial release training into a more patient-centered approach to manual therapy. After decades as a physical therapist and educator, Walt began noticing that therapists across completely different modalities were often using similar hands-on techniques while explaining outcomes in entirely different ways. That realization pushed him to rethink ideas around fascia, therapeutic outcomes, clinician authority, and patient care. Together, Heather and Walt explore: why therapeutic relationship matters in bodywork how shared decision making changes patient outcomes the limits of fascia-only explanations why soft skills influence clinical success how therapists can grow beyond rigid modality identities the role of nervous system regulation in manual therapy This conversation is especially relevant for: myofascial release therapists massage therapists manual therapists bodyworkers physical therapists clinicians exploring evidence-based care If you've ever questioned the stories behind the techniques you use, this episode offers a thoughtful discussion about curiosity, collaboration, and building a better model of care. Guest Contact Connect with Walt Fritz, PT  Website: https://www.waltfritz.com/  Book: Manual Therapy for Voice and Swallowing - A Person-Centered Approach The full-text papers are available to read on this page (use password FoundationsSeminars to access). The papers are marked with #. https://www.waltfritz.com/papers-cited-newsletter   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

When I decided to leave my hands-on therapy practice and become a coach, I was nowhere near ready. I didn't have all the credentials, all the answers, or a proven roadmap. What I did have was a willingness to start, and that decision changed everything. In this episode of The Fully Booked Therapist Podcast, I'm diving into Standard #2 of a fully booked therapist: being willing to fail. I share my own experience of building a coaching business before I felt ready and explain why waiting for confidence, certainty, or perfect conditions often keeps therapists stuck. We'll talk about what waiting to be ready really looks like, how confidence is created through action, and why failure is one of the most valuable teachers in business. I also explore the connection between failure, honesty, and vulnerability, and why all three are essential for building a thriving practice. If you've been waiting for the right time to raise your rates, make an offer, market your services, or take the next step in your business, this episode will help you see why willingness matters more than readiness.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The Fully Booked Therapist Podcast, Heather Hammel explores the first and most important standard of a fully booked therapist: honesty and vulnerability. Heather shares personal experiences with investing in coaching and explains why growth begins when therapists are willing to acknowledge what is actually happening in their businesses and clinical work. She discusses common ways therapists avoid vulnerability, including sharing only successes, performing confidence, and investing in support without fully engaging in the process. Heather also explains how honesty impacts self-coaching, business evaluation, decision-making, and client care. Whether you're building your practice, working through challenges, or trying to become a more effective therapist, this episode demonstrates why honesty and vulnerability are the foundation that makes every other standard possible.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What separates therapists who consistently build profitable, sustainable practices from those who stay stuck in cycles of inconsistency? In this episode, Heather introduces the 12 Core Standards of the Fully Booked Therapist. These standards are not rules or checklists. They are the behaviors, beliefs, and business practices Heather has observed repeatedly among therapists who build thriving practices while maintaining a life outside of work. You'll learn why standards matter more than tactics, how identity influences business growth, and the specific habits that support consistent bookings, stronger boundaries, better decision-making, and long-term sustainability. In This Episode: Why standards function as a compass rather than a report card • The connection between identity and business growth • The four identity standards of a fully booked therapist • How fully booked therapists approach coaching, learning, and client care • The business systems that support sustainable income • Why knowing your numbers matters • The role policies play in protecting your time and energy • How prioritizing your life supports a stronger practice Mentioned: Join Heather on June 10th for her free webinar, Predictable Profit in Unpredictable Times, and learn how to work part-time hours while earning a full-time income. Reserve your spot now at www.heatherhammell.com/profit.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The Fully Booked Therapist Podcast, I'm talking about why the results you're experiencing in your business today are often connected to the thoughts you were repeatedly practicing three months ago. I share the mindset shift that led me to expand beyond being known only as “the MFR coach” and how that decision reshaped my business, branding, and future programs. I also break down the thought model I learned through The Life Coach School and explain how thoughts create emotions, actions, and ultimately the results we experience in business and life. Throughout the episode, I discuss: Why repeated thoughts eventually become beliefs How mindset patterns influence business growth Why difficult life circumstances do not prevent meaningful progress The difference between reacting to emotions and intentionally creating results How awareness changes the way therapists experience business and personal life Questions to ask yourself about the last three months and the next three months This episode is for hands-on therapists who feel stuck in uncertainty, hesitation, or inconsistent business growth and want to better understand the connection between mindset and results.   Are you trading too much of your life for your practice? Join me on June 10th for my free webinar, Predictable Profit in Unpredictable Times, and learn how to work part-time hours while earning a full-time income. Reserve your spot now atwww.heatherhammell.com/profit.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I talk with Brian Tuckey about what Fascial Counterstrain actually is and why understanding the mechanism behind your work changes how you treat. Brian shares how he went from being trained in traditional counterstrain to expanding the method into a system that maps over 1,000 treatment points to specific anatomical structures. We talk about why early counterstrain worked without a clear explanation, and how his work focused on identifying what those tender points actually represent in the body. We also break down the role of trapped inflammation, how impaired lymphatic drainage contributes to chronic dysfunction, and why many symptoms persist even after traditional treatment approaches. Brian explains how this model connects fascia, the nervous system, and circulation, and what changes when you start addressing the underlying cause instead of just the symptoms. This episode focuses on how to think differently about assessment, expand what you can treat, and apply a more structured approach to manual therapy. What you'll learn: What Fascial Counterstrain is and how it differs from traditional counterstrain What tender points are actually indicating in the body How trapped inflammation contributes to pain and dysfunction Why lymphatic drainage plays a role in chronic symptoms How this approach expands what manual therapists can treat Guest Contact Connect with Brian Tuckey, PT Website: https://tuckeypt.com/ Training & Courses: https://jicounterstrain.com Learn More: https://counterstrain.com   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What does it actually look like to go from overwhelmed and unsure… to fully booked with a waitlist? In this episode, I sit down with Lauren Moyer to break down exactly how she built a fully booked, six-figure myofascial release practice in just a few years. We talk about the real timeline, the decisions that mattered, and the systems that now keep her booked months in advance without burning out. This is not a highlight reel. It's a clear look at what it takes to build a sustainable, fully booked practice from the ground up. In this episode, we cover: What it actually takes to become a fully booked therapist How Lauren transitioned into her own practice The systems that keep her booked months in advance Why she didn't stop accepting new clients when fully booked How raising her rates impacted demand What a six-figure, low-volume schedule really looks like How she manages income, taxes, and paying herself Resources mentioned: Explore Heather's Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar. Guest Contact Information Connect with Lauren Moyer — Owner and MFR practitioner at Vibrant Life in Wyncote, PA | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Taxes are one of the most stressful parts of running a therapy practice, and for many business owners, it's not because they're doing something wrong. It's because no one ever taught them how this actually works. In this episode, I'm joined by Haley Literal to break down the most common tax mistakes therapists make and how to avoid them before they cost you thousands. We talk about what to do before you even see your first client, when it makes sense to change your tax strategy, and how to manage taxes when your income isn't consistent. This is a practical, grounded conversation designed to help you feel more in control of your numbers and less reactive when tax season comes around. In this episode, we cover: The first tax steps to take when starting your practice The most common mistakes that lead to overpaying taxes When to stop using DIY tax software When an S Corp actually makes sense How much to set aside for taxes What changes when your business grows Deductions most therapists are missing How to track your finances without overcomplicating it Resources mentioned: Self Employed Taxes Explained (free guide) Book an Call for Tax planning and strategy support Guest Contact Information Connect with Hallee Literal — Tax Professional Incite Tax | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What happens to your therapy practice when life forces you to step away without warning? In this episode, I walk through how to create an emergency shutdown plan so you can pause your business in under 30 minutes without leaving your clients confused or your systems in chaos. This comes from real experience. When my grandmother's health crisis required me to travel immediately, I was able to leave because my practice was set up to handle it. Most therapists don't have that structure in place, and they end up trying to manage their business in the middle of a personal emergency. You'll learn: What needs to happen in the first 30 minutes of an emergency shutdown How to contact all your clients quickly without overthinking it What systems need to be in place for longer closures The three steps to build your shutdown plan this week This is not about planning for time off. It is about being prepared for the moments you cannot plan for.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Why I'm Not The MFR Coach Anymore: Introducing The Fully Booked Therapist Podcast Something is changing, and I want you to hear it straight from me. After years of showing up as The MFR Coach, I am stepping into something bigger. I am simply Heather Hammell now, and I help hands-on therapy practitioners get fully booked and stay fully booked. In this bonus episode I am walking you through exactly what is changing, why I made this decision, and what it means for you and your practice. Because here is the truth: growth requires a willingness to flex, pivot, and make moves when the time is right. And the time is right. In this episode you will hear: Why I expanded beyond myofascial release and what that means for the podcast Who The Fully Booked Therapist Podcast is for and why you are in the right place What it really looks like to love the journey of your business, not just the destination What becomes possible when your business has the right policies, pricing, and a repeatable sales system What is coming next, including big name guests from across the hands-on therapy world My roots will always be in massage therapy and myofascial release. But it is time to think more globally and show you what is possible when you stop staying small. If you are a hands-on therapy practitioner who wants to get fully booked, stay fully booked, and build a business that pays you well and gives you your life back, you are exactly who this podcast is for. Welcome to The Fully Booked Therapist Podcast. I am so glad you are here. Ready to get fully booked? Start here. Watch my free training and find out exactly why your clients aren't rebooking and how to fix it. This is the first thing I want every hands-on therapist to see.

In this episode, I talk about what holds therapists back from building financially sustainable businesses and how their money story shapes the decisions they make around pricing and income. I explain how money itself is neutral, but the thoughts we have about it create feelings that drive our actions. I walk through why so many therapists tie money to their worth and how that makes setting rates feel personal and uncomfortable. I also break down how to use real financial data to make clear decisions about pricing, including looking at expenses, income goals, and available work hours. I share how different thoughts about the same financial situation can lead to completely different results in your business. This episode focuses on understanding your relationship with money, making decisions based on facts instead of avoidance, and building a business that actually supports your life. What you'll learn: How your money story affects your pricing and income Why setting rates feels personal for therapists How to use data to determine what you should charge How your thoughts about money shape your results Why being willing to feel uncomfortable changes your business   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I sit down with Dr. Kathleen Young to talk about what it really looks like to build meaningful friendships in midlife, especially as a business owner. We talk about why friendships can start to feel harder as you get older, how life transitions shift your relationships, and why many women realize in midlife that they want deeper or different connections. Kathleen shares how friendships are built intentionally, not accidentally, and why your thoughts and assumptions about other people can either open the door to connection or quietly shut it. We also get into how friendships impact business growth, why you can't build a business in isolation, and what it looks like to step outside your comfort zone to create relationships that actually support you. This episode focuses on how to rethink friendships, become more intentional about connection, and create relationships that add meaning to both your life and your business. What you'll learn: Why friendships feel different in midlife How to build friendships from scratch at any stage The role your thoughts play in your relationships What makes friendships actually work Why relationships matter for business growth  Guest Contact  Connect with Dr. Kathleen Young, Psychiatrist & Life Coach Podcast: How to be a human in the world Website: Dr. Kathleen Young Coaching    **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I talk with Leah Hadley about what actually holds women back from building wealth and how to move from fear into financial confidence. Leah shares her journey from being a teacher with student loan debt to working in investment banking and eventually founding her own firm focused on helping women take control of their finances. We talk about why so many women feel like they “should” already know how money works, and how that belief keeps them from asking questions or getting support. We also break down common misconceptions about investing, why waiting to figure out your finances can make things harder later, and what it looks like to build confidence over time through learning and experience. This episode focuses on how to understand your relationship with money, take ownership of your financial decisions, and start building wealth in a way that aligns with your life. What you'll learn: Why women often avoid conversations about money The biggest misconceptions about investing How your past experiences shape financial decisions What it takes to build confidence with money over time Why taking ownership of your finances changes everything Guest Contact  Connect with Leah Hadley, Financial Advisor & Author Website: https://intentional-wealth.com/ Book: Intentional Money: The Modern Woman's Guide to Building Wealth, Purpose, and Peace Community: Empowered Sisterhood   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Most therapists don't struggle because they don't care. They struggle because they were never taught how to sell. In this episode of The MFR Coach Podcast, I sit down with Steph Crowder to talk about why your silence is actually costing people the help they need. Steph shares how she went from struggling in a high-pressure sales role at Groupon to becoming a sales and strategy coach who helps service-based business owners create consistent clients. We break down why sales feels so inconsistent, what's really happening during those feast or famine cycles, and how to build a simple, repeatable process that actually works. We also talk about rejection, visibility, and why most “no's” aren't final. If you've been holding back from talking about your work or making offers, this conversation will help you see sales differently and understand how showing up consistently is part of helping more people. Guest Contact Connect with Steph Crowder Sales & Strategy Coach Website: https://stephcrowder.com Podcast: Courage and Clarity Podcast Instagram: https://www.instagram.com/stephcrowder    **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I unpack a pattern that shows up across many therapy communities but rarely gets named directly. Therapists who are highly trained and capable still find themselves holding back. They hesitate to speak, question their own experience, and worry about stepping outside of unspoken expectations. I break down how invisible rules, status policing, and learned helplessness shape this dynamic, and why so many practitioners end up feeling like they're not ready yet. We also look at how money shaming and crab bucket mentality keep therapists from building confident, sustainable practices, and who benefits when that continues. This episode challenges you to think critically about the environments you're participating in and what changes when you stop waiting for permission and start trusting your skills.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I break down what actually gets an MFR therapist fully booked and why waiting is often the thing keeping your schedule from filling. I share a moment from one of my clients who filled her final appointment slot with a single sentence, and how that result came from months of consistent action, not confidence. At the same time, I reflect on my own experience stepping into greater visibility and realizing how often I had been waiting for approval in my business. We talk about how waiting shows up in MFR practices, especially in rebooking conversations and client interactions, and why it often feels responsible but leads to inaction. I explain what leadership looks like inside sessions and how clear communication makes it easier for clients to move forward. This episode focuses on the shift from waiting to deciding, and how small, deliberate actions build a fully booked practice over time. What you'll learn: Why waiting delays your MFR practice growth How consistent action leads to a fully booked schedule The role of clear communication in client commitment What leadership looks like in therapy sessions How to take action before you feel confident **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I talk about why an inconsistent rebooking rate is rarely about the economy, your town, or your clients and almost always about the structure of your first visit. I explain how improvising each session keeps you reacting instead of leading, and why hoping a client “feels enough change” creates unpredictable outcomes. You'll learn how following a simple four-phase system brings clarity to the visit and helps clients understand why ongoing care matters. I'll walk through the phases of setting the destination, touching what matters, connecting the dots, and making a clear recommendation. I share how each step anchors the session, deepens trust, and prevents vague conversations at the end of the visit. I also talk about how measuring your rebooking rate, evaluating yourself honestly, and refining your recommendation language help you replace guessing with intention. If you've ever wondered why some clients rebook and others don't, even when the session felt the same, this episode shows you exactly where the gaps happen and what to adjust this week. What You'll Learn: • Why improvising creates inconsistent rebooking • How a simple four-phase structure guides the first visit • Why setting the destination influences the entire conversation • How linking your treatment to the client's goals increases clarity • How a direct recommendation supports confident decision-making Additional Topics: • The role of interpretation in building trust • Where therapists unintentionally weaken their recommendations • How self-evaluation reveals the real reason clients hesitate • Why tracking your rebooking rate matters • What intentional structure changes about your outcomes If you're ready to stop guessing and start using a first visit system that works, register for my upcoming free webinar, “The Real Reason Clients Don't Commit After the First Session," happening on March 18th at 3pm Central. Save your seat at www.themfrcoach.com/reason.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, I talk about the subtle ways therapists make clients do the heavy lifting at the end of a first session and how this habit quietly lowers rebook rates. I explain why clients can't decide their own treatment plan, why polite questions like “What do you think?” create hesitation, and how asking clients to choose their next step leads to uncertainty instead of commitment. We explore how fear-based thoughts influence your recommendations, why softened language shifts responsibility back to the client, and how clean, grounded thinking helps you lead with clarity. I also share how your intake form becomes a practical tool for guidance and why self-evaluation after each session improves your ability to make clear, confident recommendations. If you've ever had a client say “I'll think about it” or leave without rebooking, this episode breaks down exactly why that happens and what you can start doing differently today. What You'll Learn: Why clients struggle to rebook when you hand decision-making back to them • How vague questions and multiple options create confusion • Why therapists hesitate to recommend a plan • How clean thoughts help you communicate with calm and clarity • How your intake form anchors better follow-up conversations Additional Topics: What clients actually need at the end of a first session • How leadership reduces client uncertainty • Why education alone doesn't create commitment • The role of fear in softening your recommendations • A simple end-of-day evaluation that improves your rebook rate If you're ready to stop making your clients do the work of deciding what comes next, register for the next free webinar, "The Real Reason Clients Don't Commit After the First Session," happening on March 18th at 3pm Central. Save your seat at www.themfrcoach.com/reason.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, I talk about why being highly trained in MFR does not guarantee a full schedule and how the moment after a first session shapes whether a client continues. I explain why skill alone doesn't create commitment, why clients need clear direction more than detailed explanations, and how uncertainty, not location or money, is what leads them to walk away. I'll explore how guidance creates safety, why therapists often misread the problem, and what changes when you learn the communication skills that help clients understand their next step. I also share why seminars don't cover these skills and why learning them is essential for a steady, fully booked practice. What You'll Learn: • Why advanced MFR training doesn't guarantee consistent bookings • The common thoughts that hide the real rebooking issue • How client commitment actually forms • Why explanation isn't the same as recommendation • Why location and client income are rarely the true barriers Additional Topics: • What clients need at the end of a first session • How clarity creates safety in decision-making • Why uncertainty, not cost, stops clients from returning • The missing business skills that support a full schedule • How direction and confidence change client follow-through If you're ready to learn how to guide clients clearly and build the skills that support a fully booked MFR practice, register for Heather's next free webinar, "The Real Reason Clients Don't Commit After the First Session," happening on March 18th at 3pm Central. Save your seat at www.themfrcoach.com/reason.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, I explore why clients often feel real relief during their first session yet still hesitate to commit to additional care. I break down the difference between creating relief on the table and creating trust through leadership, and why authority, not pressure is the skill that moves clients from curiosity to commitment. We look at how clients interpret your certainty (or uncertainty), why offering multiple options leads to confusion, and how clear evaluations and recommendations create the safety clients are seeking. I also share why structure matters more than confidence alone, and how learning to lead your sessions transforms your booking patterns and your client relationships. What You'll Learn: Why relief doesn't automatically translate into client commitment The real decision clients are making during the first session How authority shapes a client's willingness to follow your recommendations Why evaluations and clear direction build trust How offering too many choices leaves clients overwhelmed and unsupported Additional Topics: How clients interpret hesitation, even when you don't name it Why overwhelmed clients need leadership more than options The role structure plays in reducing overexplaining and session fatigue How clear recommendations create safety without pressure Why trust grows even when a client declines care If you're ready to create clarity in your sessions, lead your clients with confidence, and build a fully booked MFR practice, register for my live training on March 18 at 3pm Central: The Real Reason MFR Clients Don't Commit After the First Session. Sign up at https://themfrcoach.com/reason. And if you want deeper support as you learn to lead, sell MFR with clarity, and grow a consistently booked practice, explore my 12-month Foundations Coaching Program at www.themfrcoach.com/foundation.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, I talked with master certified life and leadership coach Caryn Gillen about what values based leadership looks like in practice and how grounding your decisions in your values creates more ease, more clarity, and more confidence in your business. We explore why alignment is often disruptive in the best way, how calm becomes contagious inside client relationships, and why understanding your values is one of the fastest pathways to making decisions without urgency or external approval. We also talk about pricing, integrity, and what shifts when you stop waiting for permission and start leading from intention. What You'll Learn: What values based leadership means and how Caryn uses it with clients Why alignment often feels disruptive and why that's not a problem How calm becomes contagious and shapes client work How values help therapists make confident pricing decisions Why leading without waiting for permission changes everything Additional Topics: What both coaches are hopeful about in the future of coaching Why boutique and intimate business models are resurging How Heather and Caryn think about capacity, rest, and life outside work The fear-based questions clients often avoid and how to use them Behind-the-scenes conversations about speaking, workshops, and live events If you're ready to apply values based leadership inside your MFR business and create a calm, confident, fully booked practice, explore Heather's Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar. If you want a quiet, grounding space to step away and reconnect with yourself, you can book a stay at Heather's beach house on the Oregon Coast at https://beachbungalow4.com/. Guest Contact Information Connect with Caryn Gillen — Business Coach & Leadership Coach | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

If you are attending Cervical Thoracic in the Sedona area, or if you live nearby, I am hosting a free lunch and book signing and you are invited. This is a casual, in person gathering for current students, past students, podcast listeners, and any Myofascial Release therapist who wants to connect in real conversation about business growth, client commitment, and building a fully booked practice. No presentation. No hands on training. No pressure. Just lunch, connection, and meaningful conversation. Event Details: Saturday, February 21 12:30 to 2:30 pm Camp Verde Room Cliff Castle Casino Resort Verde Valley, Arizona I will have signed copies of my books available, and you are welcome to bring a friend. Whether you are fully booked, just getting started, or somewhere in between, you are welcome at the table. If you know another therapist who will be in the area, forward this episode to them and invite them to join us. If you'd like to RSVP please email: clientcare@themfrcoach.com Learn more about working with Heather Hammell, The MFR Coach®: www.themfrcoach.com/foundation Upcoming Webinar: The Real Reason MFR Clients Don't Commit After the First Session Register at: www.themfrcoach.com/reason

In this episode of The MFR Coach Podcast, I talked with MFR therapist and author Gabrielle Provost about myofascial release self treatment and how her new illustrated guide helps clients build empowered self care at home.  We explore how self treatment supported her recovery from years of chronic pain, why awareness is essential to this work, and how her new book helps readers build a clear, accessible home practice. What You'll Learn: How Gabrielle used MFR self treatment to support her recovery Why awareness shapes the effectiveness of MFR How her illustrated guide supports beginners and experienced clients Why she created custom therapy balls for the book Her vision for increasing access to MFR Additional Topics: How she stayed committed while creating the guide How filmmaking influenced her teaching style How she approached shipping and logistics How therapists can offer the book to clients Purchase the Book at https://feelandheal.com/. Use code MFRCOACH20 for 20% savings. Connect with Gabrielle Provost, owner of L'autre voie MFR in Montreal, Qc and Author | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, Heather talks with MFR therapist Gwen Bernardo about how she transitioned from equine therapy to a fully booked MFR practice for humans using clear decisions, simple systems, and a strong belief in the value of myofascial release. What You Will Learn How Gwen shifted from equine work to serving human clients with myofascial release The key steps she took to build a fully booked MFR practice in a new niche How she talked about her transition with past clients and her local community Why choosing a clear identity as an MFR therapist helped her attract the right clients How she set up her schedule, pricing, and policies to support steady growth The mindset shifts that helped her trust her skills and show up as the expert Listen now to learn how you can honor your past experience, choose a clear direction, and grow an MFR business that supports you for the long term.   Guest Info — Gwen Bernardo is a Certified Equine Sports Massage and Myofascial Release therapist | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

If you're a new Myofascial Release (MFR) therapist, getting offered a job in someone else's practice can feel like a dream come true. But before you say yes, it's important to pause and make sure that dream job won't turn into a nightmare. In this episode of The MFR Coach® Podcast, Heather Hammell walks you through the red flags to look for before signing a contract to work for another therapist or clinic. From understanding your pay and training agreements to evaluating non-compete clauses and workplace culture, Heather helps you protect your rights, your energy, and your future business goals. You'll learn what questions to ask about wages, onboarding, and required training, how to spot scarcity-based business practices, and why your long-term freedom matters more than short-term excitement. Whether you're fresh out of training or considering a part-time position, this episode will help you make a confident, informed choice that aligns with your values and financial goals.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this conversation, Heather sits down with Foundations student Lorien Caldwell of Myofascial Wisdom (Green Valley, AZ) to unpack the messy middle of building an MFR practice—where consistency, systems, and simple selling beat excitement and hustle. Lorien shares how she moved from adrenaline-fueled starts to a calmer, repeatable business: selling packages to every appropriate client, structuring bank accounts so taxes and seminars are funded in cash, and adjusting her schedule to match real-life priorities (hello, working-mom flexibility). She's now booking into next year and navigating growth with more self-trust and personal power.   GUEST INFO — Lorien Caldwell, owner of Myofascial Wisdom PLLC in Green Valley, Arizona | Website | EP. 231 How Lorien Overcame "Do it myself" Mentality To Grow Her MFR Business   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Should You Move or Stay? How to Decide Before Signing a New Office Lease Before you sign a new lease or move into a bigger space, pause. Moving your Myofascial Release (MFR) business can feel like growth, but if it isn't grounded in facts and data, it might actually reduce your profit and increase your stress. In this episode of The MFR Coach® Podcast, Heather Hammell shares how to evaluate whether moving, expanding, or downsizing your office is the right financial and leadership decision for your business.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

At 56 years old, Aimee Slater decided she was done working 16 to 20 hour days in a business she had outgrown. She sold her bar and restaurant, left a long-term relationship, converted her entire client base from massage to Myofascial Release, and went all in on building the practice she actually wanted. In this episode of The MFR Coach Podcast, Aimee shares how she went from 2–4K months to consistent 10K+ months in under a year, without adding more hours. We talk about how she raised her rates, stopped people pleasing, created boundaries around her schedule, and started treating herself like the most valuable asset in her business. If you're ready to stop overworking and start creating sustainable income with calm and confidence, this episode will show you what's possible. If you're ready to fill your schedule with clients who want the work you actually do, register for Heather's free live training, How to Sell MFR to Anyone in Any Situation, at http://www.themfrcoach.com/webinar.   Connect with Aimee Slater, owner of Myofascial Wellness in Port Clinton, OH | Phone: (419) 341-2912 | https://www.vagaro.com/aimeeslaterlmt   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.  

In this conversation, Heather Hammell and Foundations student Emily Chiado share the before and after of a small town MFR practice that now runs with clarity, confidence, and calm profit. Emily began at $75 per session, felt stretched thin, and worried about the future. Inside Foundations she learned to identify the real problem in her business, raise her rate with facts and data, and sell MFR with a clear offer and a neutral mindset. You will hear how Emily became fully booked at $185, why simple daily thought work and gratitude shifted her results, and how community support helped her get visible in Peru, Illinois. She explains the practical steps that moved her from “I hope this works” to selling multiple packages a day and contributing equally at home without more hustle. Resources and Links Emily's site: http://sol-inspired.net Join Foundations to get fully booked: http://themfrcoach.com/foundation Free training: How to Sell MFR to Anyone in Any Situation Register here: http://themfrcoach.com/webinar Foundations is the coaching, community, and structure that helps MFR therapists get fully booked without chaos. If you are ready to raise your rate, sell with confidence, and build calm profit, join The MFR Coach® Foundations program today: http://themfrcoach.com/foundation . Want to see how we teach selling first? Save your seat for the next live webinar: http://themfrcoach.com/webinar   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

I am collecting 2–3 minute audio recordings of your favorite memory with John, or a “Johnism” that stayed with you.These recordings will be edited together into a single podcast episode dedicated to John, so his impact can be remembered, honored, and shared in the voices of the people he influenced most.This is open to any therapist who wishes to participate, regardless of how long you knew John, or how closely you worked with him. There is no right story. If something meaningful comes to mind, it belongs here. The deadline to upload your audio recording to the Google Drive folder is December 23rd. Please record and upload it as soon as you can, so it does not get lost in the busyness of the next few days. Thank you for helping create something that reflects the depth, humanity, and legacy of John's work.Here are the very specific instructions on how to create the audio clip and get it turned in:Step 1. Record an audio only Zoom file Open Zoom on your computer. Click New Meeting. Once the meeting opens, turn your camera off. Click Mute, then immediately Unmute so Zoom is ready to record your voice. At the bottom of the Zoom window, click Record. If prompted, choose Record on this computer. Share your memory. Aim for 2–3 minutes. When finished, click Stop Recording. End the meeting. Zoom will automatically save the recording to your computer. This may take a minute. Please wait until Zoom finishes processing.   Step 2. Find your Zoom audio file After Zoom finishes processing, a folder will open automatically. Inside that folder you will see: One video file One audio file (this usually ends in .m4a) You only need the audio file. If the folder does not open automatically: Open Documents Open the Zoom folder Open the most recent meeting folder Look for the .m4a file   Step 3. Rename your audio file Before uploading, please rename the file using this format: YourName_JohnBarnesMemory Example:HeatherH_JohnBarnesMemory.m4a This helps us keep everything organized.   Step 4. Upload your audio file to Google Drive Click the Google Drive link provided in the post below. Once the folder opens, click New or Upload. Choose File upload. Select your renamed .m4a audio file. Wait until the upload finishes. That is it. No additional sharing steps are needed.   A few important notes Please record in a quiet space if possible. Speak naturally. This does not need to be polished or perfect. Audio only please. Do not upload video files. If you make a mistake, you can re-record before you upload the file. Don't over think it or over complicate it! Thank you for sharing your memory and honoring John in this way.Google Folder is here:https://drive.google.com/drive/folders/11epsUoiqKS70MsYq7IzaBd6gPtGV2ANF?usp=sharing

In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable. Key Takeaways Biggest week to date. Three packages sold for $4,125 in one week. Policies lowered no shows and late cancels. First visit prepay and clear 24 hour cancellation language. Clarity creates retention. Start sessions with goals, end with a plan and rebook. Packages equal better outcomes. Plans are framed around goals and reassessed at visit four. Mindset shifted from “I am just a small business” to “I am the expert.” Pricing increased from 165 to 225 with room to adjust again based on capacity and goals. What's Next for Cassandra Cassandra's next chapter includes leading her MFR practice with clear CEO energy instead of a busy brain, protecting a schedule that supports her focus, and making decisions from intention instead of urgency. She plans to keep refining her systems, trusting her expertise, and creating content that speaks directly to the clients who are ready for deep myofascial release work and long term change.  Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, Heather sits down with Kathryn Adams, a member of the Foundations Coaching Program, to discuss her incredible journey from chaotic business practices to a thriving MFR-only practice and how she made back her coaching investment in just eight weeks! Listen in as Katherine shares her experience of navigating the challenges of transitioning her business, the fears she faced, and the breakthroughs that propelled her forward. From raising her rates and implementing effective policies to enhancing her client communication and marketing strategies, Kathryn's story is packed with insights and actionable advice that any MFR therapist can benefit from. Press play to hear Kathryn's full story and gain inspiration for your own journey. What You Will Learn In This Episode How Kathryn transitioned from general massage to a true MFR specialist practice Why tightening your schedule can make your MFR practice more in-demand How clear policies protect your time and energy as your practice grows The power of a structured first appointment and high value questions How Foundations helped Kathryn make back her investment in seven weeks Simple systems that support a calm, fully booked MFR specialist practice What's Next for Katherine Katherine's next chapter includes staying fully booked as an MFR specialist while honoring a schedule that supports her energy and family. She plans to keep refining her systems, strengthening her policies, and growing her online presence through education and content that positions her as the go to MFR therapist in her community. Website | Instagram   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, Heather is joined by Anna Martinez, owner of Subtle Body Wellness in Northwest Indiana. Join the conversation as Anna shares her inspiring journey from brewing kombucha and running a café to embracing Myofascial Release (MFR) therapy after a profound personal loss and how this experience reshaped her approach to life and business. Plus, she candidly discusses her struggles with hustle culture and how coaching helped her implement clear systems that support her well-being and professional goals.  If you've been feeling stuck in the messy middle of your practice, Anna's story will inspire you to lead with intention, raise your rates with confidence, and design a sustainable business that supports your well-being. Key Lessons for Listeners How Anna went from burned out entrepreneur to a focused myofascial release practice The exact shifts that helped her create consistent 10K months in revenue Why simplifying to one myofascial release offer increased both demand and profit How grief and loss shaped the way she now designs her schedule and life What happened when she raised her rates twice and stopped undercharging How coaching, systems, and an honest look at her numbers changed everything Practical mindset shifts to move out of hustle and into sustainable profitability What's Next for Anna Anna's next chapter includes holding steady 10K months with a lighter, more intentional schedule, deepening her myofascial release skills, and continuing grief-informed care for her clients. She is committed to aligning her rates with the life she wants, building long-term stability, and creating more space for rest, family, and future teaching opportunities. | Website If Anna's story inspires you to build a simple, profitable myofascial release practice that supports your life outside the treatment room, explore Heather's Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start applying these pricing, mindset, and business strategies in your own practice.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, Heather Hammell sits down with Reiki Master Teacher, MFR Therapist and speech-language pathologist Sarah Collins to explore how spiritual alignment and pricing clarity can transform an MFR business. Sarah shares how she overcame fear of visibility, chose an aligned treatment space, set real boundaries, and raised her rates with integrity. Key Lessons for Listeners Align your business with your personal values and energy. Confidence in visibility grows with consistent action. Rest and structure are business tools, not luxuries. Knowing your numbers and setting boundaries create freedom. Paid services and fair pricing strengthen results for everyone. What's Next for Sarah Sarah's next chapter includes a growing waitlist, more teaching, and helping clients strengthen self-care between sessions. She continues to align her rates with her expertise and focuses on building long-term stability and fulfillment. Website | Facebook | Instagram If Sarah's story inspires you to create a calm, confident, and fully booked MFR business, explore Heather's Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start implementing these strategies in your own practice.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, Heather Hammell sits down with long-time client and MFR therapist Sara Martin, owner of Fire Rainbow Myofascial Release in San Antonio, Texas. Sara has been coaching with Heather since 2021 and returns to the show after nearly two years to share what has changed: higher pay, consistent $10K months, and a new level of calm, confidence, and self-trust. Key Wins and Metrics 2021 Revenue: $39,870 2022 Revenue: $60,000 First 6-Figure Year: 2023 2024 Projected Revenue: $100K+ July 2024 Earnings: $24,000 Personal Pay (2024 to date): $48,000 and rising Mindset Lessons from the Journey Success can feel “boring” when it's sustainable. Awareness shortens recovery time from setbacks. Calm profit beats hustle every time. Every MFR therapist deserves to earn more than a living wage. What's Next for Sara Sara's goal for 2025 is to maintain her $100K business with ease while increasing her personal salary to $70K–$80K. Her focus is on building long-term financial stability, expanding her savings, and continuing to lead both her life and her business from calm authority. Website | Instagram | Facebook | EP. 35 Looking Busy vs. Being Busy with Sara Martin | Minisode 13: Sara Martin From Fire Rainbow Myofascial Release | EP. 145  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 1 | EP. 146  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 2 | EP. 182 Beyond 100K Series: How To Take Time Off    **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this bold and honest episode, Heather Hammell, The MFR Coach®, calls out one of the biggest mistakes she sees Myofascial Release therapists make online: turning their websites into tributes to John Barnes instead of reflections of their own authority and message. Heather shares why centering your story, your expertise, and your client results is the key to filling your schedule and helping more people. If you've ever struggled to describe what you do without hiding behind the method, this episode will help you step into your role as the expert and make MFR mainstream in your community.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

If you're feeling stuck in your myofascial release practice, this episode is a must listen. Join in as Heather welcomes Jessica Kaloutas, a myofascial release therapist from Marblehead, Massachusetts, who has experienced a remarkable transformation in her business from feeling stuck to becoming fully booked and thriving.  Throughout the conversation, Jessica emphasizes the importance of aligning business skills with therapeutic expertise, highlighting how this balance has allowed her to enjoy her work more fully and connect with clients on a deeper level. She also shares insights from her experience in the Beyond 100K Mastermind, where she learned to take control of her business operations and implement advanced selling techniques that have led to impressive financial growth. Press play to discover the strategies that helped her thrive and how you can apply them too.    GUEST INFO — Jessica Kaloutas, owner of North Shore Myofascial Release in Marblehead, Massachusetts | Website | Instagram   LINKS AND RESOURCES —

Are you ready to elevate your online presence and ensure your myofascial release practice is discoverable? In this episode, Heather welcomes back SEO expert Laura Jawad to dive deep into the essentials of SEO for MFR therapists. Together, they explore actionable strategies that can help you stand out online. As an SEO strategist for female service providers and female-founded small businesses, Laura helps entrepreneurs attract more clients through the power of their websites. Laura has built two successful businesses through SEO, demonstrating first-hand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if you're ready to make your website the hardest-working member of your marketing team. Tune in as Laura explains how to build a simple search strategy around three pillars - discoverability, visibility, and credibility. You will learn why your website is more than a brochure, how to use keywords, and what Google already assumes about you. She also covers quick wins, common mistakes, and how to turn every piece of content into a lead-generating asset. Listen now!    GUEST INFO — Laura Jawad, SEO strategist | Website | Free SEO Simplified Keyword Workbook | EP. 185 Why You Want To Be On Top With Seo Expert Laura Jawad   LINKS AND RESOURCES —

In this episode, Heather welcomes Molly Cahill, a top Instagram and email marketing strategist, to discuss the nuances of building a following for an MFR practice. Molly shares her unique journey from the world of advertising to specializing in helping therapists grow their businesses through effective marketing strategies. Throughout the conversation, Molly emphasizes the importance of creating sustainable marketing practices that resonate with ideal audiences. She offers practical advice on leveraging Instagram and email marketing to attract clients without the pressure of going viral.  Tune in to learn how to utilize keywords, hashtags, and authentic engagement to enhance your visibility and connect with potential clients in your communities. Whether you're struggling to find your voice on social media or looking for ways to deepen your connection with your local audience, this episode is packed with actionable insights to help you grow your practice on Instagram and email without the overwhelm.   GUEST INFO — Molly Cahill, Instagram and Email Marketing Strategist | Website | Instagram | Podcast | Check out the Holistic Marketing Hub use code MFR for $300 off   LINKS AND RESOURCES —

Are you an MFR therapist dreaming of launching a second offer?  Many therapists daydream about launching group sessions or selling physical products to inject excitement into their practice, however, Heather emphasizes that before branching out, it's crucial to establish a solid foundation in your primary business. She outlines three essential benchmarks that must be met before considering a second offer. Without these in place, pursuing a new venture can divert your focus from addressing the core issues that may be hindering your MFR practice's success. Tune in to learn more.   LINKS AND RESOURCES —