The New Flat Rate

Today we sat down with Josh Teekell, the founder of Smart AC, to talk about how to turn your maintenance department into a profit center, boost service agreement success, and make sure you're the one customers call when something breaks—not Google.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateSmart AC- https://www.instagram.com/smartachome/?hl=enFacebookTNFR- https://www.facebook.com/TheNewFlatRateSmart AC- https://www.facebook.com/SmartACHome/LinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allSmart AC- https://www.linkedin.com/company/smartac-com-inc/YouTubeSmart AC- https://www.youtube.com/@SmartAC-comLinks and Resources:thenewflatrate.comsmartac.com

Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.

What does it really take to grow a profitable service business? In this episode of The New Flat Rate podcast, President Danielle Putnam breaks down what “money in the bank” actually means for contractors—and why growing your company the right way starts with a solid financial foundation. From simple savings strategies to smart marketing moves and service call tactics that actually work, Danielle shares the exact steps contractors can take today to build a stronger, more secure business.0:00 - Introduction
0:30 - Money in the bank1:05 - Growing from a position of strength 2:52 - Rules to grow your savings5:22 - Let's go back to the basics6:36 - The discipline to save9:07 - Story time with Rodney Koop10:23 - Start small11:51 - Generating extra money - service call options12:22 - So, where do you start15:52 - Your techs don't need to upsell17:19 - Securing the base - marketing18:25 - 3 simple marketing tips20:17 - Track your results20:43 - TNFR gift21:35 - Start small, think big22:31 - ClosingLinks and Recourses:To learn more about The New Flat Rate- thenewflatrate.comFun-bound kit- https://app.hubspot.com/payments/tYZ4sz9TgZ9bYkdJ?referrer=PAYMENT_LINKProfit First by Mike Michalowicz- https://a.co/d/gEFpilhFoundation Wealth- https://foundationwealth.com/

Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.

Today we sat down with Jennifer Bagley, the CEO of CI Web Group, Inc., to talk about how she would rebuild a service business from scratch using AI, strategy, and smart leadership.Links and Resources:⁠Download the checklist HERE tnfr.usciwebgroup.com/ciwebgroup.com/request-a-workshop/

Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.

Today we sat down with Robert Plank, the founder of DFY Podcast, to talk about all things podcasts and how it can help contractors!Links and Resources:tnfr.ushttps://www.dfypodcast.com/⁠https://www.dfypodcast.com/contractors/

In this short but powerful episode, Matt Koop takes on the “superhero complex” in the trades. Are you giving away too much on the job—your time, your expertise, maybe even parts—just to feel like the hero? Matt breaks down what techs are really sacrificing when they try to save the day and why shifting from “superhero” to trade professional is the key to long-term success.If you've ever left a jobsite wondering if you did too much for free, this one's for you.Links and Resources:Schedule a demo here- https://thenewflatrate.com/daily-demo/

In this podcast Danielle talks with Ben Middleton about what's to come with A2L refrigerant in the industry!Links and Resourceshttps://www.daikinapplied.com/https://daikincomfort.com/https://r32reasons.com/https://www.hvaclearningcampus.com/Subscribe to Ben's podcast: https://www.youtube.com/@acceleratedhvacsuccess6915Learn More about The New Flat Rate by visiting https://thenewflatrate.com/learn-more-t-n-f-r/ or by calling us at 706-259-8892.

Ever hired someone with all the right skills who still tanked your team's morale? You're not alone! In this no-fluff episode, Danielle Putnam gets real about why those "core values" hanging on your shop wall aren't keeping your best techs from walking out the door.Joining the conversation are Gregory Gabler, who grew his plumbing business from scratch in just three years, and Hayden Gifford, who learned the hard way that one bad apple can spoil your whole team. These guys don't just talk theory—they share the trenches with you every day.You'll discover:- A dead-simple exercise to identify what makes your A-players tick (hint: it's not pizza parties)- Why desperation hiring is costing you WAY more than just a bad hire- The "three interview rule" that could save your business thousands- How to know if your core values are actually working or just collecting dust- Real stories of what happens when values clash (spoiler: it ain't pretty)If you're tired of the revolving door of employees and ready to build a team that sticks around, this episode is your roadmap. No corporate BS—just straight talk about what actually works.KEY TAKEAWAYS FOR ESSENTIAL SERVICE BUSINESS OWNERS- How to identify core values that actually represent your best team members- Why quick fixes and wall plaques aren't enough to establish real company values- How one bad cultural fit can negatively impact your entire team's performance- What steps to take to implement a structured hiring process that avoids desperation hires- How to build retention strategies that start before an employee's first day

In this episode of The New Flat Rate podcast, Danielle Putnam, President of The New Flat Rate, chats with Paul Maskill from The Blue Collar Advisors about mastering pricing for contractors. They discuss the importance of knowing your numbers, avoiding underpricing, and using tools like the Blue Collar Pricing Calculator to help contractors stay profitable. Links and Resources: https://thenewflatrate.com/podcast/ https://thebluecollaradvisors.com/ https://thebluecollaradvisors.com/price/

In this episode of The New Flat Rate podcast, Danielle talks to LMH's Founder & CEO, Danny Braught, about how contractors can elevate their marketing strategies using a mix of traditional and cutting-edge techniques. Danny shares actionable insights on neighborhood marketing, including the power of yard signs, door hangers, and A-frame displays to build trust and attract new customers. He also delves into the future of search with AI-driven tools like ChatGPT and SearchGPT, emphasizing how contractors can adapt to stay ahead in an evolving digital landscape. Tune in to discover practical tips to boost visibility, increase customer engagement, and position your business for success in the modern era! Links and Resources: https://thenewflatrate.com/podcast/ https://lmh.agency/

In this episode of The New Flat Rate podcast, Danielle talks to Online Access's Director of Sales & Marketing, Colleen Keyworth, about the challenges contractors face in staying consistent with their marketing. They discuss how contractors can develop a marketing strategy that aligns with their goals, the importance of maintaining a steady presence, and how to avoid the common pitfalls of reactive marketing. Colleen shares actionable tips and insights to help contractors take control of their marketing efforts and build a sustainable, long-term approach to growing their business. Links and Resources: https://thenewflatrate.com/podcast/ hvacwebsites.com

In this episode of The New Flat Rate podcast, Matt talks to Haven's Founder, Kevin Hart, about new tools in the world of IAQ. For 50% OFF go to https://www.trutechtools.com/ for the popular monitor and controller bundle; promo code is haven2022 For 45% OFF go to https://www.trutechtools.com/ for the single monitor; promo code is havenmonitor23 To REACH OUT to Haven or SIGN UP go to https://pro.haveniaq.com/ To REACH OUT to The New Flat Rate go to https://thenewflatrate.com/podcast/ P.s. If you need a better way to price your Indoor Air Quality services, explore The New Flat Rate's IAQ Menu Pricing System. It's the only advanced Indoor Air Quality pricing system on the market. Click this link to check it out https://thenewflatrate.com/iaq/ Show Notes: [2:25] Quick overview of Haven [10:19] How does this tool help a really bad air issue in the home? [18:55] What the techs are missing [22:19] Haven is designed to tell the company what other parts they need to help [25:35] 45% off for Haven's Indoor Air Quality Monitor [25:56] 50% off for Haven's Indoor Air Quality Monitor & Controller bundle Links and Resources: https://thenewflatrate.com/podcast/ https://haveniaq.com/ https://www.trutechtools.com/ https://pro.haveniaq.com/

In this episode of The New Flat Rate podcast, Matt talks to Ruby's Partner Account Manager, Sarah Allen, about creating transparency internally with your company and externally with you and your customers. For $150 OFF your package go to get.ruby.com/thenewflatrate Show Notes: [0:50] How can Ruby take away stress in the office? [10:35] What makes Ruby different to feel more like a home company sound and touch? [20:15] How does Ruby fit with large companies and small companies? [23:50] How flexible is Ruby? Links and Resources: TNFR.us Ruby.com

In this episode of The New Flat Rate podcast, Matt talks to Company Cam's Business Development Lead Claire Ficke about creating transparency internally with your company and externally with you and your customers. Show Notes: [2:37] Why should I consider using Company Cam? [19:40] How does Company Cam make me more money? [27:55] What is Company Cams relationship with big CRM's? Links and Resources: For 50% OFF your first 2 MONTHS go to CompanyCam.com/Claire TNFR.us CompanyCam.com Download Company Cam on your App/Play Store today for a 14 day FREE trial!

In this episode of The New Flat Rate podcast, Matt talks to KGG Consulting Founder Ken Grubbs about IAQ and new steps KGG is using going forward with that industry Show Notes: [02:28] What new steps is KGG Consulting bringing to the indoor air quality industry? [06:40] Where to start with indoor air quality [12:30] What resources does KGG bring to the table with training? [16:37] How are contractors going to know which IAQ products they need to put into the customers home? [18:51] How do I market IAQ to customers? [24:06] Does KGG help to get a company started with online marketing? [25:56] Where does KGG Consulting cover in the country? [28:17] Free HVAC and IAQ content websites [30:30] Conclusion Links and Resources: TNFR.us KGGConsulting.com HVACContent.com IAQ.Works.com

In this episode of The New Flat Rate podcast, Matt talks to Online Access Director of Sales and Marketing Colleen Keyworth about why having a positive Google profile is crucial to your company. Questions? info@menupricing.com | 706.259.8892 Show Notes: [02:21] How is it that Online Access is able to specialize in home service industries? [06:08] What is the relevance of these members to have a positive Google business profile? [12:33] Why is it important to respond to every Google review? [16:45] What can company's do proactively to start helping their company build a bridge over the valley's they run through? [28:27] Is there a golden number that they know they could start with? [39:24] How can company's like Online Access help you find techs? [29:16] What should you be focusing on and be aware of in the world of pay per click right now? Links and Resources: WWW.TNFR.us WWW.HVACWebsites.com

In this episode of The New Flat Rate podcast, Danielle talks to OPTIMUS Financing Creator Matthew Bratsis about how you can have simple financing options for your customers. Show Notes: [05:39] What OPTIMUS is and how they help contractors [09:08] Explaining what a “waterfall” is [11:13] How easy it is to start with OPTIMUS [15:25] What we are seeing today in the contracting industry [17:18] Fees when being an approved contractor with OPTIMUS [22:28] You can finance through OPTIMUS on a Service Repair job [29:16] In conclusion Links and Resources: TNFR.us www.optimusfinancing.com/tnfr

In this episode of The New Flat Rate podcast, Danielle talks to Lemon Seed Marketing Creative Director Emily Fleniken about how to juice up your brand and hit a home run on your marketing! LINKS AND RESOURCES: https://thenewflatrate.com/ https://lemonseedmarketing.com/Reach out to Emily for the water bottle on their about page! https://lemonseedmarketing.com/about Show Notes [6:01] How would I know if my company brand, as a service provider, is good, bad, or recognizable? [17:23] How would you recommend using your company's core values to create your brand? [20:01] When should you look at rebranding?

In this episode of The New Flat Rate podcast, Danielle talks to Ben Middleton, the national sales training manager for Daikin Comfort Technologies, about preparing for upcoming government regulations and changes within the service industry.

How do you create a customer for life? What is Relationship Marketing, and how will this help my service business? In this special podcast, Derek Loverde, Vice President and Business Development of To Your Success, and Melody Chaney, our Director of Marketing at The New Flat Rate, dive deep into how to make a connection with your customer that lasts. P.s. Go to: https://toyoursuccess.com/ to get your FREE batch of freshly baked cookies, and start relationship marketing right away! Questions? info@menupricing.com | 706.259.8892

In this episode of The New Flat Rate podcast, Danielle talks to Lemon Seed Marketing Founder Crystal Williams about the importance of a marketing strategy, why you need it, and simple ways to start creating your own. SHOW NOTES: [8:24] Why marketing as a home service contractor is different [9:56] Pros and cons of marketing tactics [14:24] The Cake Analogy [16:52] ASK FOR FIVE STAR REVIEWS [29:12] Practical tips for your marketing strategy LINKS AND RESOURCES: https://thenewflatrate.com/marketing-strategy-made-easy/ thenewlfatrate.com/learn-more-t-n-f-r lemonseedmarketing.com Duct Tape Marketing by Jon Jantsch: https://ducttapemarketing.com/

IMPORTANT: There is mention of suicide as Chris shares the inspiration for his book. Please be advised. SHOW NOTES: [8:47] Let's talk about value [11:55] Two sets of values [16:30] Is "uhm" a word? [17:30] Free value add for any sale [21:35] Value and your employees LINKS & RESOURCES: www.thenewflatrate.com www.freedombuildersuniversity.com https://thenewflatrate.com/learn-more-t-n-f-r

As promised, here is Part 2 of Christopher Gibbons amazing story with guest host Rosalyn Zock de Guerra. If you missed last week, you can check it out here: https://youtu.be/i38nb8amLhs SHOW NOTES: Part 1 Recap [00:16] Part 2 Begins [0:44] Life Lessons [41:16] New career [47:13] Why The New Flat Rate [54:04] "Why are you alive?"[1:04:27] LINKS & RESOURCES: www.thenewflatrate.com www.freedombuildersuniversity.com https://thenewflatrate.com/what-is-the-new-flat-rate/

This week we are releasing part one of the full interview with Christopher Gibbons, who shared part of his story with us at Business Uncensored 2021. His story is truly humbling, remarkable, and inspiring. But he also gives some GREAT advice for service technicians. Below are some of his tips to make the most out of each service call! https://thenewflatrate.com/time-to-bring-out-the-big-guns/

Can you believe it's 2022? It's hard for me to wrap my head around it, but I also love the reset of a new year. Everyone is working hard on themselves, their businesses, and their goals. But what about your values? Are you working on those? I sat down with Tom Jackson with Jackson Systems, and his HR Manager, Elizabeth Wannemuehler, to talk about why core values for your business WILL help you grow to the next level! Get your pencil and pad ready for this one, there are some great nuggets of wisdom they share. Show Notes: 6:17 Core Value Formation at Jackson Systems 9:12 EOS 14:13 Don't be a bottleneck 16:47 Jackson System's Core Values 32:43 Hiring Remotely 37:35 Implementing Values Tom Jackson's Book Recommendations Get A Grip by Gino Wickman and Mike Paton Traction by Gino Wickman What the Heck is EOS? By Gino Wickman Danielle's Book Recommendations Values, Inc. by Dina Dwyer-Owens Ultimate Value Finder Click Here To Download

Sleeping in heavenly peace isn't exactly on your schedule right now, as much as it should be. Running your own business and making time for family, friends, and yourself is already tough, but even harder around the holidays. For people who never really "clock out", how do we set healthy boundaries and actually go home for the holidays? The Koops sit down in this special Christmas podcast to talk about some ideas that have helped them balance their schedules! Read more here! https://thenewflatrate.com/all-i-want-for-christmas-is-time/ SHOW NOTES: Danielle's Advice [00:52] Matt's Advice [03:15] Rodney's Advice [09:40] LINKS & RESOURCES: www.thenewflatrate.com www.freedombuildersuniversity.com freedombuildersuniversity.com/attend-a-mastermind

Are you having a hard time finding great service technicians, managers, or dispatchers? Get practical and creative hiring tips TODAY. If you'd like more information email us at info@menupricing.com Web: www.TheNewFlatRate.com Phone: 706.259.8892 Show Notes Who is Dom [0:40] Simplify the hiring process [10:30] It's time to get creative [17:40] Creative recruiting goes back to culture [25:17] The job scorecard [36:31] Construction Millionaire Secrets [52:00] Links and Resources: Profit Toolbelt Construction Millionaire Secrets: How to build a million or multimillion-dollar contracting business the smart way The New Flat Rate's job scorecard or hiring matrix: (email) info@menupricing.com

Questions about the integration? Email or give us a call at 706.259.8892 / info@menupricing.com 50% off your first two months for Housecall Pro members when joining TNFR! – https://thenewflatrate.com/housecallpro/ 50% off your first two months for TNFR members when you sign up for Housecall Pro – https://www.housecallpro.com/thenewflatrate SHOW NOTES Introducing Roland Ligtenberg [00:59] What is the integration between apps? [3:15] Automation to eliminate human error [4:32] Booming economy = more calls [6:28] How to tackle the hiring crisis in the booming economy [12:53] Trade Academy Scholarship and Program [16:11] Book and Podcast Recommendations from Roland and Danielle [23:20] Pro-tip from Roland [28:29] Discounts and special offers [32:17] LINKS & RESOURCES 50% off your first two months for Housecall Pro members when joining TNFR! – https://thenewflatrate.com/housecallpro/ 50% off your first two months for TNFR members when you sign up for Housecall Pro – https://www.housecallpro.com/thenewflatrate Trade Academy with Housecall Pro: https://tradeacademy.com/ Danielle's Book Recommendation- Three Feet from Gold Roland's Book Recommendation – The Daily Stoic Ask Danielle for your hiring matrix: Email info@menupricing.com

Are your technicians dispatched from home? In this episode, you'll learn some tips and tricks to manage your service company remotely. Questions for The New Flat Rate? Email: Info@menupricing.com Web: www.TheNewFlatRate.com Call: (706) 259-8892 Contact Mike O'Neill: Web: https://bench-builders.com/Linkedin: https://www.linkedin.com/in/michaelpauloneill/Bench Builders Podcast featuring Danielle Putnam: https://bench-builders.com/podcast-episodes/34-danielle-putnam/ SHOW NOTES Mike O'Neill's Story [01:53] The Ruthless elimination of hurry [05:20] The Number 600 [10:28] Productivity has gone up [17:25] Team company meetings [24:18] The service call life cycle [25:20] Giving your technician's structure [27:36] Atomic Habits [32:08] Hiring Matrix [25:29] Contact Mike O'Neill [36:30] LINKS & RESOURCES To get The New Flat Rate's hiring matrix or the job scorecard, email info@menupricing.com to request it! Contact Mike O'Neill: Web: https://bench-builders.com/Linkedin: https://www.linkedin.com/in/michaelpauloneill/Bench Builders Podcast featuring Danielle Putnam: https://bench-builders.com/podcast-episodes/34-danielle-putnam/ Books we recommend during this episode -The Ruthless Elimination of Hurry: How to Stay Emotionally Healthy and Spiritually Alive in the Chaos of the Modern World [05:20] -Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones [32:08]

In 2017 Rodney Koop did a webinar on how to do accounting if you're a struggling contractor. Learn Rodneys three accounting keys to make sure your service company is profitable. www.TheNewFlatRate.com www.MyFBU.com Email: info@menupricing.com Phone: (706) 259-8892 Show notes: A short story of a struggling contractor [00:34] 1. Project Your Profit [4:53] 2. Prove Your Profit [7:50] 3. Protect It [28:18]

As a business leader, do you know how to handle your employee's mistakes and business conflicts in a way that results in a stronger team and a happy work environment? Learn how to be a solid team leader with Dr. Frank Corbo. www.TheNewFlatRate.com info@menupricing.com Show Notes: Introducing Dr. Frank Corbo [00:29] What is "kind truth"? [2:06] Five ways to make your team feel valued [7:54] Communicate core values by example [12:55] Four qualities every leader needs [15:27] How to establish common ground [21:34] Building relationships and handling confrontation [25:59] Continuous leadership development [35:05] Links and Resources: Dr. Corbo on LinkedIn Dr. Corbo's ChiroWorkshops Habitology Dr. Corbo's cell: 972-835-7495 Dave Ramsey on Profit Sharing John Maxwell Courses

Contractors are experiencing a time of historic growth. How can you take advantage of this renewed demand to grow your business and your team, while at the same time caring for your existing employees' needs? Learn to balance all of these objectives with Pete Danielson on TNFR Podcast. Show Notes Historic growth for Contractors [1:18] Meet Pete Danielson [3:30] How to keep your team engaged during extreme growth [5:24] How to grow your team [11:38] Effective team meetings [13:56] Service World Expo [17:19] Links and Resources: Service Roundtable EOS Worldwide Podcast Promo Code: SWEPOD21 Have questions about The New Flat Rate? Phone: (706) 259-8892 Email: info@menupricing.com www.MenuPricing.com

Learn how online advertising works, how contractors are using it to grow their businesses, and how to protect your company from hackers on the latest episode of TNFR Podcast. Show Notes Cyber security to prevent ad hacking [2:35] Getting started with Facebook ads [10:40] Which social platform is best for advertising? [13:15] Using TikTok as a recruiting tool [16:08] How to connect with your community through social media [19:36] How Online Access can help your business [23:33] Links and Resources: Online Access Vincent's Heating & Plumbing CompanyCam Women in HVACR Colleen Keyworth's cell: 810-334-6711 Colleen Keyworth's email: ckeyworth@online-access.com

Are you ready to be a world-class technician? Susan Wedeven shares four ways you can exceed your customers' expectations for profit. Show Notes: 0:19 Introducing Suzanne Wedeven 2:11 What is your motivation? 6:59 Do you have pride in your company? 9:03 Do you understand why sales matter? 11:49 Do you enjoy your role as an educator? 17:12 How to handle customer hesitation Links and Resources: The New Flat Rate's Menu Pricing System Ride Along Coaches

The demand for duct cleaning, and indoor air quality services in general, is through the roof right now. Are you taking advantage of this opportunity? Show Notes: Introducing Cameron Bell [5:36] Why duct cleaning is a missed opportunity [11:58] Secret 1: upfront pricing [21:19] Secret 2: the "no-selling conversation" [27:11] Secret 3: customers value duct cleaning [32:15] Duct cleaning leads to further opportunities [36:15] Rotobrush with pricing pages for the win [41:28] Links and Resources: Rotobrush International The New Flat Rate

Are you afraid to implement changes in your business because you don't want to lose employees? If so, you're not alone. In this episode, a contractor friend of ours Don Hilderbrand of PlumbSmart Technologies has innovative ideas you can use right away. Questions? Email us at info@menupricing.com www.TheNewFlatRate.com Show Notes: Introducing Don Hilderbrand [1:24] How to find new employees [7:50] Overcoming the fear of losing employees [13:50] Thinking outside the box with TNFR [17:30] How to implement changes [20:35] Customizing performance incentives [25:11] Giving options to clients [30:19] Building a unified, loyalty team [35:45] Links and Resources: PlumbSmart Tech Skills USA PHCC Apprentice Program TNFR's Menu Pricing System

What is guaranteed to make your business stand head and shoulders above the competition? Wow-factor service is the key! When you go the extra mile, you inspire loyalty in your customers. Learn how as we sit down with Derek LoVerde of To Your Success. Show Notes Introducing Derek with To Your Success. [1:45] How To Your Success helps contractors build long-term client relationships. [3:24] Why customers are the cornerstone of a contracting business. [7:16] Genuine human connection will "wow" your customers. [9:37] Value that trumps buyer's remorse. [15:43] Inspiring loyalty in your customers. [16:51] The power of gifts to improve customer satisfaction. [18:20] Contractors are in a relationship business. [22:59] Going above and beyond customer satisfaction. [27:18] Wowing your customers with no-pressure sales. [31:17] How to "own the home" where you provide service. [33:32] Wow-factor service means being attentive. [35:52] How leadership can help team members succeed. [37:24] Links and Resources: To Your Success Contact To Your Success The New Flat Rate 101 Wow Factors Questions? Email: info@menupricing.com Phone: 706.259.8892 Web: www.MenuPricing.com

Danielle Putnam sat down with contractor, consultant, author, and business coach, Rob Matheny on TNFR Podcast to discuss the million-dollar question: How can you build freedom in your business? In other words, how can you build a business that makes enough money while still allowing you to take time off, to feel free, and to enjoy your job and family more? Show Notes: Introducing Rob Matheny [1:42] Finding good people [5:40] Working with family members [10:07] Automating processes [15:31] Learning to be organized [20:05] Being a good communicator [24:48] Links and Resources: Be a Service Ninja by Rob Matheny Two Second Lean by Paul Akins The Founder's Mentality by Chris Zook and James Allen Never Split the Difference by Chris Voss Email danielle@menupricing.com to receive TNFR's Process Writing Kit

HVAC Contractors are in the perfect position to improve their client's quality of life by helping them achieve optimal Indoor Air Quality. But how do you price IAQ assessments and solutions? And what aspects of Indoor Air Quality should you sub out? Listen in as Danielle Putnam, John Ellis, and Rodney Koop discuss the answers. Show Notes: Defining indoor air quality with Rodney Koop and John Ellis. [2:00] The role of HVAC contractors in maintaining indoor air quality. [3:17] Why pricing is so important when it comes to indoor air quality. [4:33] Offering improved quality of life by finding indoor air quality solutions. [8:52] A three-tiered discovery process: investigate, analyze, and quote. [12:10] Deciding what to sub out and what to do in-house. [17:08] Links and Resources: The New Flat Rate Danielle Putnam - President of The New Flat Rate John Ellis - Indoor Air Quality Trainer and Expert Rodney Koop - Founder of The New Flat Rate and IAQ Expert IAQ Beta Test Program

Customer Service is a lost art. It's time to re-learn how to provide quality customer service to our customers. Check out this podcast video and enjoy! Questions? We'd love to talk to you. Check us out at www.tnfr.us Phone: (706)259-8892 Email: info@menupricing.com

In this episode of The New Flat Rate podcast, Danielle Putnam speaks with Susan Frew, Certified Profit First Coach, contractor, and author of The Pufferfish Effect, about Profit First and her failures and successes in the contracting world. SHOW NOTES ● Cash is King! ● Be Profit First ● Cut back your operating expenses RESOURCES AND PEOPLE MENTIONED Profit First The Pufferfish Effect Susan Roberts Frew info: http://susanrobertsfrew.com/ www.MenuPricing.com Email: info@menupricing.com Phone: 706.259.8892

Still confused as to what to spend your marketing and advertising dollars on? You already know that getting solid leads is essential to continued success in service contracting businesses. Marketers are finding that buying patterns and spending trends continue to change in every market and that consumers are becoming more selective when they decide who to do business with. Using the same ads from ten years ago that sell products and services while claiming they have the best prices are not effective today. As a result of these market changes, Frank Besednjak shares his research and expertise on Common Sense Marketing for today's Service Contracting Businesses. This was originally a live video workshop. If you'd like to watch it, feel free to email us and we will send you the recording. Questions? Feel free to contact us any time. 706.259.8892 / info@menupricing.com / www.TheNewFlatRate.com

Every month, The New Flat Rate hosts a member day webinar for our members! We love to share them on our podcast so that our members can review them at their convenience. TOPIC: Getting Started/Back Engaged with The New Flat Rate. In this 30-minute, high level, FREE Member Day Webinar, Danielle Putnam, Jessica Cox, and Suzanne Wedeven discuss the best practices in Getting Started or Back Engaged with TNFR! Questions? Feel free to contact us any time. 706.259.8892 / info@menupricing.com / www.TheNewFlatRate.com

A big shout out to Tersh with Service Business Mastery Podcast, who hosted this interview. https://servicebusiness.libsyn.com/484-how-to-navigate-the-skilled-trades-as-a-female-w-danielle-putnam In this podcast, Tersh speaks with Danielle Putnam, President of The New Flat Rate & the past president of Women in HVACR. They talk about navigating the trades as a female and some of the things they offer ladies who are interested in joining the trades. Learn more about Tersh by visiting https://serviceemperor.com and connect with Tersh on social media @tershblissett Plus we did a bonus deep dive into business processes, and Danielle has a special gift for you! Reach out to her via email and request your copy of her 7 Page Hiring Package! Her email is Danielle@menupricing.com Connect with her team by visiting https://thenewflatrate.com/

The New Flat Rate www.MenuPricing.com info@menupricing.com 706.259.8892

The New Flat Rate www.MenuPricing.com info@menupricing.com 706.259.8892

www.thenewflatrate.com info@menupricing.com 706.259.8892

Web: www.MenuPricing.com Email: info@menupricing.com Phone: (706) 259-8892

The New Flat Rate / (706) 259-8892 E: info@menupricing.com