There are a whole lot of misconceptions in the world of running a service business. The New Flat Rate podcast helps debunk the myths and begin a paradigm shift. For more information on The New Flat Rate, which is an automatic add-on selling system and pro
In this episode, Matt Koop, Vice President of The New Flat Rate, challenges contractors to ask themselves: “Would you buy your own business?” He breaks down the difference between strategic growth and fast, inflated growth that looks impressive but isn't sustainable. From mastering your core business and optimizing profit margins to avoiding the “vertical trap” and building systems that actually scale, Matt shares actionable insights for creating a business that's not just bigger, but stronger, more profitable, and truly valuable. If you want to grow smart, retain your best customers, and build a business someone would actually want to buy, this episode is a must-listen.Links and Resources-Book a free 30 min call with one of our success coaches: HEREProcess Writing Kit: HEREWebsite: https://thenewflatrate.com/Get Demo: https://thenewflatrate.com/demo?hsCtaAttrib=192034463396Instagram: https://www.instagram.com/thenewflatrateFacebook: https://www.facebook.com/TheNewFlatRateLinkedIn: https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allYouTube: https://www.youtube.com/@NewFlatRateEpisode Show Notes:00:00 Intro00:18 Would You Buy Your Own Business 01:54 Understanding Strategic Growth 03:11 Different Vertices & Their Impact on Growth 07:10 Profit, Niche, & Industry09:15 Avoiding the Trap of Inflated Growth 12:35 Wrapping It Up14:31 Outro
In this episode, Danielle Putnam sits down with Kenny Ridgell to talk about how contractors can use data, technology, and better processes to grow smarter. From tracking marketing ROI to improving hiring pipelines and fixing inefficiencies, Kenny shares real-world strategies that help service businesses scale sustainably.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateKenny Ridgell- https://www.instagram.com/kennyridgell/Ridge Media- https://www.instagram.com/ridge__media/FacebookTNFR- https://www.facebook.com/TheNewFlatRateRidge Media- https://www.facebook.com/ridgemediallc/LinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allKenny Ridgell- https://www.linkedin.com/in/kenny-ridgell/YouTubeKenny Ridgell- https://www.youtube.com/@ridgemediallc?app=desktopLinks and Resources:thenewflatrate.comhttps://ridgemediallc.com/
In this episode, Danielle Putnam, CEO of The New Flat Rate, breaks down how to build a financial team that actually drives growth for your contracting business. From hiring the right CPA, bookkeeper, and financial advisor to implementing systems for cash flow, budgeting, and profit management, Danielle explains how strategic financial planning can turn numbers into smarter decisions and bigger profits. Whether you're just starting out or running a multi-million-dollar operation, this episode will give you actionable steps to create a solid financial foundation, make your money work for you, and set your business up for long-term success.Links and Resources-Website: https://thenewflatrate.com/Get Demo: https://thenewflatrate.com/demo?hsCtaAttrib=192034463396Instagram: https://www.instagram.com/thenewflatrateFacebook: https://www.facebook.com/TheNewFlatRateLinkedIn: https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allYouTube: https://www.youtube.com/@NewFlatRateEpisode Show Notes:00:00 Intro00:36 Building a Strong Financial Team to Grow Your Business02:25 The Financial Team You Actually Need05:23 Your Financial Foundation06:50 Systems That Actually Work 08:42 Making Your Money Work For You 10:43 Your Action Plan 11:25 Outro
In this episode of The New Flat Rate Podcast, Natalie Koop and Danielle Putnam sit down with Cameron Bishop, Partner and Managing Director at Raincatcher, to talk about what contractors need to know before selling their business. Cameron explains why 70–80% of businesses that try to sell never actually sell, the biggest valuation mistakes owners make, and how factors like owner dependency and financial structure impact a company's value. If you're a contractor thinking about your future or building a business that can run without you, this episode shares key insights on creating a company buyers actually want.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateRaincatcher- https://www.instagram.com/raincatcherllc/FacebookTNFR- https://www.facebook.com/TheNewFlatRateRaincatcher- https://www.facebook.com/RaincatcherLLC/mentions/LinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allCameron Bishop- https://www.linkedin.com/in/cameron-bishop-19b6804/YouTubeRaincatcher- https://www.youtube.com/raincatcherllcLinks and Resources:thenewflatrate.comhttps://raincatcher.com/
In this episode, Danielle Putnam, CEO of The New Flat Rate, explains why more leads won't fix your contracting business and why customer retention is the real key to long-term growth. From simple follow-up strategies and creating a “wow” factor on every service call to building a culture of loyalty within your team, Danielle breaks down practical, affordable ways to turn one-time customers into lifelong advocates. If you want higher profits, lower marketing costs, and steady growth without constantly chasing new business, this episode will show you how to build a foundation that lasts.Links and Resources-Greet Card Template PDF: HEREEmail Template from Zac Garside: HERESet up a free strategy call TODAY: freedombuildersuniversity.comCheck out Total C: https://thenewflatrate.com/partners-integrations/total-cWebsite: https://thenewflatrate.com/Get Demo: https://thenewflatrate.com/demo?hsCtaAttrib=192034463396Instagram: https://www.instagram.com/thenewflatrateFacebook: https://www.facebook.com/TheNewFlatRateLinkedIn: https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allYouTube: https://www.youtube.com/@NewFlatRateEpisode Show Notes:00:00 Intro00:34 Customer Retention: What Are You Doing to Keep Your Customer Base?01:47 Why Customer Retention Matters03:52 Building a Retention Strategy: The Customer Journey 07:02 Creating a Culture of Retention 08:53 How to Make Customers Feel Valued10:42 The Impact of Retention on Your Bottom Line12:02 Taking Action Today13:00 Outro
If you're spending money on marketing but not seeing consistent growth, this session is for you.In Convert What You Pay For, Danny Braught breaks down how home service companies can attract the right customers, convert more inbound leads, and fix the follow-up gaps that quietly kill revenue. If you own or manage an HVAC, plumbing, electrical, or home service business, this workshop will show you how to turn marketing spend into booked jobs and real profit.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateLMH Marketing- https://www.instagram.com/lmh.agency/FacebookTNFR- https://www.facebook.com/TheNewFlatRateLMH Marketing- https://www.facebook.com/lokalmediahouseLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allLMH Marketing- https://www.linkedin.com/company/lmhagency/YouTubeLMH Marketing- https://www.youtube.com/@lokalmediahouse-lmhagency
Jan Spence breaks down the financial team every contractor actually needs to increase profit, improve cash flow, and scale with confidence. From the difference between a bookkeeper and a strategic CPA to why checking your bank balance isn't a financial strategy, Jan shares the systems and structure that separate struggling businesses from growing ones.If you want clearer numbers, smarter decisions, and a stronger financial foundation for long-term growth, this episode is for you.Jan's book here: https://www.amazon.com/Cheer-Your-Team-Retention-Engagement/dp/1724981323Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateFacebookTNFR- https://www.facebook.com/TheNewFlatRateJan Spence- https://www.facebook.com/janspenceassociates/?ref=tsLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allJan Spence- https://www.linkedin.com/in/jan-spence/XJan Spence- https://x.com/janhspenceYouTubeJan Spence- https://www.youtube.com/channel/UCn2NjMSwHyjZ-el9aeMkKFg?app=desktopLinks and Resources:https://thenewflatrate.com/https://www.janspence.com/https://www.amazon.com/Cheer-Your-Team-Retention-Engagement/dp/1724981323
Natalie Koop and Melody Chaney sit down with Jen McKee, founder of Kee Hart Marketing, to break down what's actually working on social media for contractors right now. From TikTok and Facebook strategies to consistency vs. virality and the real impact of AI, Jen shares practical advice contractors can use to turn social media into real business growth—not just likes and followers.If you want your social media to drive trust, visibility, and customers in 2026, this episode is for you.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateKee Hart Marketing- https://www.instagram.com/keehartmarketingFacebookTNFR- https://www.facebook.com/TheNewFlatRateJen Mckee- https://www.facebook.com/jennifer.hartman.73/Kee Hart Marketing- https://www.facebook.com/keehartmarketingThe Growth Experience- https://www.facebook.com/khm.thegrowth.experience/LinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allKee Hart Marketing- https://www.linkedin.com/company/keehartmarketing/YouTubeKee to Growth Podcast- https://www.youtube.com/@KeetoGrowthPodcastKee Hart Marketing- https://www.youtube.com/@keehartmarketing/featuredSpotifyKee to Growth Podcast- https://open.spotify.com/show/0LtDtWTp5aZTynayU1pieALinks and Resources:thenewflatrate.comhttps://keehartmarketing.com/https://thegrowth-experience.com/
Today we sit down with Adam to talk about what most contractors get wrong when it comes to service, numbers, and leadership—and how to fix it. From creating a customer experience that actually builds trust, to understanding the numbers that drive profitability, Adam shares the hard-earned lessons it took him years to learn (so you don't have to). He also breaks down hiring differently, training for results, and why focusing on process over personalities is key to sustainable growth. This episode is packed with practical insights for contractors who want fewer fires, stronger teams, and a more profitable, scalable business.Episode Show Notes:00:00 Intro01:01 Rapid-Fire Questions02:25 Meet Adam & Danielle07:50 What ThermoGrid Solves09:34 The Elevator Pitch10:27 How RISE Helps Contractors19:37 TNFR x ThermoGrid21:04 Why ThermoGrid Matters26:34 Adam's HVAC Background31:33 Common Contractor Mistakes34:44 OutroSocial Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateFacebookTNFR- https://www.facebook.com/TheNewFlatRateThermoGrid- https://www.facebook.com/ThermoGrid/LinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allDanielle Putnam- https://www.linkedin.com/in/daniellekoop/Adam Cory- https://www.linkedin.com/in/adam-cory-a270a290/YouTubeThermoGrid- https://www.youtube.com/@UChXm2gGti7GYqkgurFKZODw Links and Resources:https://thenewflatrate.com/https://www.gridmastertechnologies.com/Call them here- 1(800)592-3611
In this episode of The New Flat Rate Podcast, hosts Natalie Koop and Danielle Putnam sit down with James Hatfield, Chief Revenue Officer at LiveSwitch, to break down how live video, AI, and real-time communication are transforming the trades. From eliminating wasted truck rolls and speeding up estimates to improving documentation, trust, and customer experience, James shares practical, real-world examples of how contractors can use technology to work smarter, close jobs faster, and scale profitably—without overcomplicating their business. This conversation is a must-listen for contractors curious about AI but focused on results.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateLiveSwitch- https://www.instagram.com/liveswitchinc/?hl=enFacebookTNFR- https://www.facebook.com/TheNewFlatRateLiveSwitch- https://www.facebook.com/liveswitchinc/?locale=da_DKLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allJames Hatfield- https://www.linkedin.com/in/james-hatfield/YouTubeLiveSwitch- https://www.youtube.com/@LiveSwitchIncLinks and Resources:https://thenewflatrate.com/https://www.liveswitch.com/
On this episode of The New Flat Rate Podcast, hosts Natalie Koop and Danielle Putnam are joined by Sarah Ghirardo, Director of Pro Content at ServiceTitan and co-host of The TradeMarke Podcast, to discuss how marketing, AI, and mindset are changing the trades. Sarah shares practical ways contractors can use AI to improve efficiency (starting with missed calls), why authentic content matters more than perfection, and how to prepare for shifting search, automation, and customer behavior. A must-listen for contractors looking to market smarter while staying human.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateSarah Ghirardo- https://www.instagram.com/sarahghirardo/?hl=enFacebookTNFR- https://www.facebook.com/TheNewFlatRateSarah Ghirardo- https://www.facebook.com/sarah.pellettghirardoLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allSarah Ghirardo- https://www.linkedin.com/in/sarah-ghirardo-%F0%9F%8E%AF-83049131/?trk=public_post_main-feed-card_reshare-textYouTubeThe TradeMarke Podcast- https://www.youtube.com/@TheTradeMarkePodcast-hl8qjLinks and Resources:https://thenewflatrate.com/https://www.servicetitan.com/
In this episode of The New Flat Rate Podcast, Claire breaks down her path to becoming a franchise owner in home services, including the risks, mindset shifts, and support systems that made it possible. She shares honest insight into burnout, team culture, franchising realities, and the importance of building a business where people want to work—while still striving to be the best in a competitive market.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateFacebookTNFR- https://www.facebook.com/TheNewFlatRateLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allClaire Carreras- https://www.linkedin.com/in/claire-carreras/Links and Resources:https://thenewflatrate.com/https://www.1tomplumber.com/
In this episode, Navy submarine veteran and business coach Dave Rossberg joins host Natalie Koop and co-host Danielle Putnam, CEO of The New Flat Rate, to talk about what real leadership looks like—beyond the buzzwords. From his experience leading one of the Navy's lowest-performing submarine teams to the top 10% in the fleet, Dave shares how trust, clarity, and genuine care can transform any team. Whether you're a business owner, manager, or aspiring leader, this episode dives deep into building stronger teams, empowering decision-making, and creating a culture where people lead because they want to, not because they have to.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrate/?hl=enDavid Rossberg- https://www.instagram.com/dave.rossberg/?hl=enFacebookTNFR- https://www.facebook.com/TheNewFlatRateDavid Rossberg- https://www.facebook.com/rossberg.daveLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/David Rossberg- https://www.linkedin.com/in/davidrossberg/Links and Resources:https://thenewflatrate.com/https://daverossberg.focalpointcoaching.com/
In this episode of The New Flat Rate Podcast, host Natalie Koop and co-host Danielle Putnam sit down with Thaddeus Tondu, CEO of On Purpose Media, to talk about the intersection of culture, purpose, and profit in the home service industry. Thaddeus shares how defining your company's “why” and cultivating a strong culture can fuel sustainable growth—and why too many businesses lose sight of both as they scale. He breaks down the importance of appointing culture stewards, evolving core values as your business grows, and turning your existing customer database into a powerful marketing tool. Whether you're an HVAC, plumbing, or electrical contractor, this episode delivers real-world insights on how to build a business that's not just profitable—but purpose-driven.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateThaddeus Tondu- https://www.instagram.com/thaddeustondu/?hl=enFacebookTNFR- https://www.facebook.com/TheNewFlatRateThaddeus Tondu- https://www.facebook.com/thaddeus.tondu/LinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allThaddeus Tondu- https://www.linkedin.com/in/thaddeustondu/?originalSubdomain=caYouTubeThaddeus Tondu- https://www.youtube.com/@thaddeustonduLinks and Resources:https://thenewflatrate.com/https://onpurposemedia.com/https://www.facebook.com/thaddeus.tondu/
In this episode of The New Flat Rate Podcast, hosts Natalie Koop and Danielle Putnam sit down with Teddy Slack, CEO of Modern Contractor, to uncover how he built and sold multiple service businesses by focusing on value instead of revenue. Teddy shares how flat rate pricing helped him double revenue in just 12 months, reach 43% EBITDA, and create companies designed to thrive without him. From pricing strategy to exit planning, this conversation is a must-listen for contractors ready to scale smarter and build a business worth buying.Links and Recourses:https://thenewflatrate.com/https://www.youtube.com/@teddyslackhttps://www.linkedin.com/in/teddyslack/
Today, Danielle Putnam, CEO of The New Flat Rate, sits down with Brennen Smith, Fractional CMO and founder of Compass Fractional, to unpack how contractors can stop wasting marketing dollars and start building strategies that actually drive revenue. From identifying “revenue levers” and constraints, to uncovering hidden cash flow in open estimates, Brennen explains how service businesses can think beyond quick fixes and set themselves apart in a crowded market. Whether you're tired of guessing where to spend your ad budget, or you want a long-term plan that matches your company's culture and vision, this episode is packed with practical takeaways you can put into action right away.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateFacebookTNFR- https://www.facebook.com/TheNewFlatRateLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allCompass Fractional- https://www.linkedin.com/in/smithbp/YouTubeCompass Fractional- https://www.youtube.com/@Brennen_SmithLinks and Resources:https://thenewflatrate.com/https://compassfractional.com/https://compassfractional.com/tools
In this episode of The New Flat Rate Podcast, host Natalie Koop and CEO Danielle Putnam sit down with Tyler Martin, founder of CFO Made Easy and seasoned fractional CFO. Tyler shares hard-won lessons from scaling businesses to $25M+, selling to a multi-billion-dollar company, and guiding contractors through the financial growing pains that come with rapid expansion. From common cash flow mistakes and underpricing pitfalls to practical strategies for planning growth and staying profitable, this conversation is packed with clarity and encouragement for business owners. If you've ever looked at your bank balance and wondered if you're really set up for growth, this episode will show you how to build a financial foundation that lasts.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateFacebookTNFR- https://www.facebook.com/TheNewFlatRateLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allCFO Made Easy- https://www.linkedin.com/in/thinktyler/YouTubeCFO Made Easy- https://www.youtube.com/@thinktylercfoLinks and Resources:https://thenewflatrate.com/https://cfomadeeasy.com/https://profitandgrit.com/
In this episode, Danielle Putnam sits down with Alex Miranda, CEO and co-founder of Virtrify, to explore how virtual teams can transform home service companies. From missed calls and admin overload to profitability and freedom, Alex shares how HVAC, plumbing, and electrical contractors can scale smarter with virtual employees. He also opens up about the personal challenges that shaped his journey and why rethinking staffing is key to building a business that doesn't own you.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateVirtrify- https://www.instagram.com/virtrify/#FacebookTNFR- https://www.facebook.com/TheNewFlatRateLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allVirtrify- https://www.linkedin.com/company/virtrify/YouTubeVirtrify- https://www.youtube.com/@VirtrifyLinks and Resources:https://thenewflatrate.com/https://www.virtrify.com/
Today on The New Flat Rate Podcast, Danielle Putnam sits down with Dave Rothacker, Leadership Explorer and Guide with Go Time Success Group, to dig into one of the most powerful truths about leadership: leadership is influence. With more than 40 years of experience in the trades, Dave shares why influence starts with respect and curiosity, and how passing down knowledge across generations can transform not just companies, but people.From empowering CSRs and technicians to step into leadership naturally, to recognizing how small acts of adding value can shape careers, this episode is packed with real-world lessons. Whether you're looking to grow future managers, strengthen your team culture, or simply become a more intentional leader yourself, this conversation will inspire you to lead through influence—not authority.Links and Resources:thenewflatrate.comhttps://gotimesuccessgroup.com/Books Mentioned:The Three Signs of a Miserable Job- https://www.amazon.com/Three-Signs-Miserable-Job-Employees/dp/0787995312The Diary of a CEO: The 33 Laws of Business & Life- https://www.amazon.com/Diary-CEO-Laws-Business-Life/dp/0593715837
Today we sat down with Steve Caton, founder and CEO of Altezza Solutions, to unpack one of the toughest questions founders face: When is it time to step out of the sales role and start truly working on your business instead of in it?Steve shares practical, step-by-step ways to recognize the warning signs—like stalled deals, calendar chaos, and declining conversion rates—and how to build the right processes before handing sales over. From color-coding your calendar to designing a sales process that transfers trust, this episode is full of actionable takeaways for any owner ready to buy back their time and scale sustainably.Whether you're a contractor still running calls, or a founder wearing too many hats, this conversation will show you how to break free from the sales trap and finally focus on growing your business with intention.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateFacebookTNFR- https://www.facebook.com/TheNewFlatRateLinkedInTNFR- https://www.facebook.com/TheNewFlatRateAltezza Solutions- https://www.linkedin.com/company/altezzasolutions/Steve Caton- https://www.linkedin.com/in/scaton/Links and Resources:https://thenewflatrate.com/https://altezzasolutions.com/
Today we sat down with Matt Koop, Vice President of The New Flat Rate, to talk about how The New Flat Rate's pricing system connects seamlessly with Freedom Builders University, and how the two together can help contractors simplify operations, empower their teams, and reclaim their time. Matt shares insights on systemizing your business so you're not stuck wearing every hat, and why building with intention is the key to long-term freedom and growth. If you're ready to step out of the daily grind and start leading instead of just working, this episode is full of strategies you can put into action.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrate/#FacebookTNFR- https://www.facebook.com/TheNewFlatRateLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/Links and Resources:https://thenewflatrate.comhttps://freedombuildersuniversity.com/fbu-events/Growth Summit Flyer: https://21060341.fs1.hubspotusercontent-na1.net/hubfs/21060341/FBU%20Leadership%20Growth%20Summit%20September%202025%20TNFR.pdf
Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.
In this episode, we sit down with Jim Penning of Penning PHCE, a third-generation company founded in 1917. Jim shares how The New Flat Rate helped him go from daily stress, grumpy techs, and profit uncertainty to a streamlined, self-managed, and highly profitable business. Hear how he cut $65 off his cost per productive hour, eliminated unnecessary staff, and started handing out technician bonus checks as high as $3,500 a week.If you've ever felt overwhelmed running a service business—or questioned if it's all worth it—Jim's honest, no-fluff story will hit home. This is about commitment, leadership, and what happens when you finally go all in.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateFacebookTNFR- https://www.facebook.com/TheNewFlatRateLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allLinks and Resources:thenewflatrate.com
Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.
What's the real reason your business isn't growing—chaos, confusion, or costly mistakes? In this episode of The New Flat Rate podcast, Vice President Matt Koop reveals the real formula behind smart, sustainable business growth. If you've ever felt overwhelmed by decisions, regretted a rushed hire, or chased a shiny idea that flopped, this episode is for you.Matt walks through a proven four-part strategy—Clarify, Simplify, Maximize, Multiply—that helps contractors scale with confidence, not chaos. You'll learn how to avoid decision fatigue, streamline your systems, and set your business up to grow better, not just bigger. Packed with real stories, actionable steps, and hard-won wisdom, this episode is your roadmap to smarter leadership and long-term success.______________________________________________________________Timestamps:0:00 – Introduction0:19 – Decisions made in panic mode1:18 – Growth doesn't come from chaos2:27 – The formula: Clarify, Simplify, Maximize, Multiply3:40 – Defining the real problem6:07 – Aligning growth with your vision and values7:19 – Simplify: Avoid overcomplicating solutions9:14 – Strategic thinking in the field11:12 – Maximize: Amplify what already works13:52 – Guerrilla marketing that drives results14:48 – Multiply: Scaling what's solid17:05 – Learning from mistakes (like a septic truck...)18:20 – Scaling smarter, not harder19:59 – Encouragement to keep moving forward20:38 – Closing_______________________________________________________________Links and Resources:Learn more about The New Flat Rate: thenewflatrate.comFree 4-Step Growth Formula PDF: https://21060341.fs1.hubspotusercontent-na1.net/hubfs/21060341/Clarify-Simplify%20Decision%20making%20frame%20work%20R1.0%20MK22.pdf
Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.
Today we sat down with Mike Abramowitz, the owner of Better Than Rich, to talk about what it really takes to work on your business—not just in it. From building org charts and defining key roles, to onboarding team members (even contractors) with purpose and clarity, Mike shares practical strategies to help you buy back your time and scale sustainably. Whether you're struggling with turnover, delegation, or just wearing too many hats, this episode is packed with real talk and actionable takeaways for owners ready to grow with intention.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateBetter Than Rich- https://www.instagram.com/betterthan_rich/FacebookTNFR- https://www.facebook.com/TheNewFlatRateBetter Than Rich- https://www.facebook.com/betterthanrich/LinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allBetter Than Rich- https://www.linkedin.com/company/betterthanrich/YouTubeBetter Than Rich- https://www.youtube.com/@BetterThanRich/videosLinks and Resources:thenewflatrate.combetterthanrich.comFREE No BS Call- betterthanrich.com/gsd
Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.
Today we sat down with Matt Maleske, the Founder and Head Trainer of CTM (Coach Train Motivate), to talk about the heart of the technician—what drives them, what challenges they face, and how to better lead and support the people who keep your service business running. From real stories in the field to his powerful message about motivation—“Begin with the end in mind”—this episode is a must-listen for owners and managers who want to build stronger teams, lead with purpose, and become the best version of themselves.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateCoach Train Motivate- https://www.instagram.com/ctm.coachtrainmotivate/FacebookTNFR- https://www.facebook.com/TheNewFlatRateCoach Train Motivate- https://www.facebook.com/CTMCoachLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allCoach Train Motivate- https://www.linkedin.com/company/coach-train-motivate/YouTubeCoach Train Motivate- https://www.youtube.com/@coachtrainmotivate/videosLinks and Resources:thenewflatrate.comhttps://coachtrainmotivate.com/Call them here: 209-304-5450
Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.
Today we sat down with Alyssa McCoy, Market Development Manager at Owens Corning, to talk about how HVAC contractors can unlock a brand-new stream of high-margin revenue through insulation. From real-life success stories of contractors who went from zero to fully booked installation crews, to the power of comfort-driven sales, we dive into how the AirCare program helps service businesses grow, even during slow seasons. If you're looking for a sustainable way to add value, boost cash flow, and put your customers at ease—you don't want to miss this episode.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateOwens Corning- https://www.instagram.com/weareowenscorning/?hl=enFacebookTNFR- https://www.facebook.com/TheNewFlatRateOwens Corning- https://www.facebook.com/WeAreOwensCorning/LinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allOwens Corning- https://www.linkedin.com/company/owens-corning/Alyssa McCoy- https://www.linkedin.com/in/alyssa-mccoy/YouTubeOwens Corning- https://www.youtube.com/@owenscorning/Links and Resources:thenewflatrate.comAirCare HVAC Contractor Program Form
Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.
Today we sat down with Josh Teekell, the founder of Smart AC, to talk about how to turn your maintenance department into a profit center, boost service agreement success, and make sure you're the one customers call when something breaks—not Google.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateSmart AC- https://www.instagram.com/smartachome/?hl=enFacebookTNFR- https://www.facebook.com/TheNewFlatRateSmart AC- https://www.facebook.com/SmartACHome/LinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allSmart AC- https://www.linkedin.com/company/smartac-com-inc/YouTubeSmart AC- https://www.youtube.com/@SmartAC-comLinks and Resources:thenewflatrate.comsmartac.com
Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.
What does it really take to grow a profitable service business? In this episode of The New Flat Rate podcast, President Danielle Putnam breaks down what “money in the bank” actually means for contractors—and why growing your company the right way starts with a solid financial foundation. From simple savings strategies to smart marketing moves and service call tactics that actually work, Danielle shares the exact steps contractors can take today to build a stronger, more secure business.0:00 - Introduction 0:30 - Money in the bank1:05 - Growing from a position of strength 2:52 - Rules to grow your savings5:22 - Let's go back to the basics6:36 - The discipline to save9:07 - Story time with Rodney Koop10:23 - Start small11:51 - Generating extra money - service call options12:22 - So, where do you start15:52 - Your techs don't need to upsell17:19 - Securing the base - marketing18:25 - 3 simple marketing tips20:17 - Track your results20:43 - TNFR gift21:35 - Start small, think big22:31 - ClosingLinks and Recourses:To learn more about The New Flat Rate- thenewflatrate.comFun-bound kit- https://app.hubspot.com/payments/tYZ4sz9TgZ9bYkdJ?referrer=PAYMENT_LINKProfit First by Mike Michalowicz- https://a.co/d/gEFpilhFoundation Wealth- https://foundationwealth.com/
Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.
Today we sat down with Jennifer Bagley, the CEO of CI Web Group, Inc., to talk about how she would rebuild a service business from scratch using AI, strategy, and smart leadership.Links and Resources:Download the checklist HERE tnfr.usciwebgroup.com/ciwebgroup.com/request-a-workshop/
Why Won't They Pay Me What I'm Worth? by Rodney Koop (Audiobook Series)If your service company isn't stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you're in HVAC, plumbing, electrical, or another trade, you'll learn how to charge what you're really worth.
Today we sat down with Robert Plank, the founder of DFY Podcast, to talk about all things podcasts and how it can help contractors!Links and Resources:tnfr.ushttps://www.dfypodcast.com/https://www.dfypodcast.com/contractors/
In this short but powerful episode, Matt Koop takes on the “superhero complex” in the trades. Are you giving away too much on the job—your time, your expertise, maybe even parts—just to feel like the hero? Matt breaks down what techs are really sacrificing when they try to save the day and why shifting from “superhero” to trade professional is the key to long-term success.If you've ever left a jobsite wondering if you did too much for free, this one's for you.Links and Resources:Schedule a demo here- https://thenewflatrate.com/daily-demo/
In this podcast Danielle talks with Ben Middleton about what's to come with A2L refrigerant in the industry!Links and Resourceshttps://www.daikinapplied.com/https://daikincomfort.com/https://r32reasons.com/https://www.hvaclearningcampus.com/Subscribe to Ben's podcast: https://www.youtube.com/@acceleratedhvacsuccess6915Learn More about The New Flat Rate by visiting https://thenewflatrate.com/learn-more-t-n-f-r/ or by calling us at 706-259-8892.
Ever hired someone with all the right skills who still tanked your team's morale? You're not alone! In this no-fluff episode, Danielle Putnam gets real about why those "core values" hanging on your shop wall aren't keeping your best techs from walking out the door.Joining the conversation are Gregory Gabler, who grew his plumbing business from scratch in just three years, and Hayden Gifford, who learned the hard way that one bad apple can spoil your whole team. These guys don't just talk theory—they share the trenches with you every day.You'll discover:- A dead-simple exercise to identify what makes your A-players tick (hint: it's not pizza parties)- Why desperation hiring is costing you WAY more than just a bad hire- The "three interview rule" that could save your business thousands- How to know if your core values are actually working or just collecting dust- Real stories of what happens when values clash (spoiler: it ain't pretty)If you're tired of the revolving door of employees and ready to build a team that sticks around, this episode is your roadmap. No corporate BS—just straight talk about what actually works.KEY TAKEAWAYS FOR ESSENTIAL SERVICE BUSINESS OWNERS- How to identify core values that actually represent your best team members- Why quick fixes and wall plaques aren't enough to establish real company values- How one bad cultural fit can negatively impact your entire team's performance- What steps to take to implement a structured hiring process that avoids desperation hires- How to build retention strategies that start before an employee's first day
In this episode of The New Flat Rate podcast, Danielle Putnam, President of The New Flat Rate, chats with Paul Maskill from The Blue Collar Advisors about mastering pricing for contractors. They discuss the importance of knowing your numbers, avoiding underpricing, and using tools like the Blue Collar Pricing Calculator to help contractors stay profitable. Links and Resources: https://thenewflatrate.com/podcast/ https://thebluecollaradvisors.com/ https://thebluecollaradvisors.com/price/
In this episode of The New Flat Rate podcast, Danielle talks to LMH's Founder & CEO, Danny Braught, about how contractors can elevate their marketing strategies using a mix of traditional and cutting-edge techniques. Danny shares actionable insights on neighborhood marketing, including the power of yard signs, door hangers, and A-frame displays to build trust and attract new customers. He also delves into the future of search with AI-driven tools like ChatGPT and SearchGPT, emphasizing how contractors can adapt to stay ahead in an evolving digital landscape. Tune in to discover practical tips to boost visibility, increase customer engagement, and position your business for success in the modern era! Links and Resources: https://thenewflatrate.com/podcast/ https://lmh.agency/
In this episode of The New Flat Rate podcast, Danielle talks to Online Access's Director of Sales & Marketing, Colleen Keyworth, about the challenges contractors face in staying consistent with their marketing. They discuss how contractors can develop a marketing strategy that aligns with their goals, the importance of maintaining a steady presence, and how to avoid the common pitfalls of reactive marketing. Colleen shares actionable tips and insights to help contractors take control of their marketing efforts and build a sustainable, long-term approach to growing their business. Links and Resources: https://thenewflatrate.com/podcast/ hvacwebsites.com
In this episode of The New Flat Rate podcast, Matt talks to Haven's Founder, Kevin Hart, about new tools in the world of IAQ. For 50% OFF go to https://www.trutechtools.com/ for the popular monitor and controller bundle; promo code is haven2022 For 45% OFF go to https://www.trutechtools.com/ for the single monitor; promo code is havenmonitor23 To REACH OUT to Haven or SIGN UP go to https://pro.haveniaq.com/ To REACH OUT to The New Flat Rate go to https://thenewflatrate.com/podcast/ P.s. If you need a better way to price your Indoor Air Quality services, explore The New Flat Rate's IAQ Menu Pricing System. It's the only advanced Indoor Air Quality pricing system on the market. Click this link to check it out https://thenewflatrate.com/iaq/ Show Notes: [2:25] Quick overview of Haven [10:19] How does this tool help a really bad air issue in the home? [18:55] What the techs are missing [22:19] Haven is designed to tell the company what other parts they need to help [25:35] 45% off for Haven's Indoor Air Quality Monitor [25:56] 50% off for Haven's Indoor Air Quality Monitor & Controller bundle Links and Resources: https://thenewflatrate.com/podcast/ https://haveniaq.com/ https://www.trutechtools.com/ https://pro.haveniaq.com/
In this episode of The New Flat Rate podcast, Matt talks to Ruby's Partner Account Manager, Sarah Allen, about creating transparency internally with your company and externally with you and your customers. For $150 OFF your package go to get.ruby.com/thenewflatrate Show Notes: [0:50] How can Ruby take away stress in the office? [10:35] What makes Ruby different to feel more like a home company sound and touch? [20:15] How does Ruby fit with large companies and small companies? [23:50] How flexible is Ruby? Links and Resources: TNFR.us Ruby.com
In this episode of The New Flat Rate podcast, Matt talks to Company Cam's Business Development Lead Claire Ficke about creating transparency internally with your company and externally with you and your customers. Show Notes: [2:37] Why should I consider using Company Cam? [19:40] How does Company Cam make me more money? [27:55] What is Company Cams relationship with big CRM's? Links and Resources: For 50% OFF your first 2 MONTHS go to CompanyCam.com/Claire TNFR.us CompanyCam.com Download Company Cam on your App/Play Store today for a 14 day FREE trial!
In this episode of The New Flat Rate podcast, Matt talks to KGG Consulting Founder Ken Grubbs about IAQ and new steps KGG is using going forward with that industry Show Notes: [02:28] What new steps is KGG Consulting bringing to the indoor air quality industry? [06:40] Where to start with indoor air quality [12:30] What resources does KGG bring to the table with training? [16:37] How are contractors going to know which IAQ products they need to put into the customers home? [18:51] How do I market IAQ to customers? [24:06] Does KGG help to get a company started with online marketing? [25:56] Where does KGG Consulting cover in the country? [28:17] Free HVAC and IAQ content websites [30:30] Conclusion Links and Resources: TNFR.us KGGConsulting.com HVACContent.com IAQ.Works.com
In this episode of The New Flat Rate podcast, Matt talks to Online Access Director of Sales and Marketing Colleen Keyworth about why having a positive Google profile is crucial to your company. Questions? info@menupricing.com | 706.259.8892 Show Notes: [02:21] How is it that Online Access is able to specialize in home service industries? [06:08] What is the relevance of these members to have a positive Google business profile? [12:33] Why is it important to respond to every Google review? [16:45] What can company's do proactively to start helping their company build a bridge over the valley's they run through? [28:27] Is there a golden number that they know they could start with? [39:24] How can company's like Online Access help you find techs? [29:16] What should you be focusing on and be aware of in the world of pay per click right now? Links and Resources: WWW.TNFR.us WWW.HVACWebsites.com
In this episode of The New Flat Rate podcast, Danielle talks to OPTIMUS Financing Creator Matthew Bratsis about how you can have simple financing options for your customers. Show Notes: [05:39] What OPTIMUS is and how they help contractors [09:08] Explaining what a “waterfall” is [11:13] How easy it is to start with OPTIMUS [15:25] What we are seeing today in the contracting industry [17:18] Fees when being an approved contractor with OPTIMUS [22:28] You can finance through OPTIMUS on a Service Repair job [29:16] In conclusion Links and Resources: TNFR.us www.optimusfinancing.com/tnfr
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