Podcasts about b2b2b

Today, we celebrate 600 episodes together, and what better way than with a very special B2B2B recorded live at the Slave To The Rhythm event in Morabito Art Villa, Bali? DJ Chus, La Santa, and Amine K delivered a frenetic set, blending house, disco, afro, melodic, indie, tech, minimal, and everything in between. 600 episodes featuring the best of global electronic music, where we strive to always deliver the finest sets connected to Stereo Productions.

"Every purchase is emotional—whether it's B2B, B2C, or B2B2B," says Jamie Schwarz, founder of BrandTherapy.coach. In a conversation with Doug Green, publisher of Technology Reseller News, Schwarz explains how brand identity, authenticity, and emotional resonance shape purchasing decisions—even in highly technical industries. What is Brand Therapy? Schwarz, a former creative director at major NYC ad agencies, discovered that traditional branding strategies often led to hypocrisy—brands saying one thing but doing another. Instead of just creating aesthetic identities and taglines, he developed Brand Therapy, a coaching-based approach that helps businesses: Define their true mission & purpose – Ensuring their branding aligns authentically with their business values. Develop a “brand voice” – Creating an internal dialogue that guides decision-making across all departments. Maintain continuous product-market fit – Positioning the brand as an evolving entity that stays relevant as customer needs change. "Your brand should act as your Chief Purpose Officer—guiding decisions, messaging, and product evolution," says Schwarz. B2B Branding: More Important Than Ever Many believe branding is less relevant in the B2B world, especially for companies selling complex technology solutions like UCaaS, CPaaS, and cloud services. However, Schwarz challenges this assumption, explaining that even engineers and technical buyers make emotional purchasing decisions. "B2B sales have changed. Buyers do their own research now, often using AI. If your brand isn't actively shaping the conversation, AI will do it for you," Schwarz warns. Trust & Security – Buyers need to feel safe about their decisions, especially in critical technology investments. Personal Pride – Decision-makers want credit for bringing in the best solution to their company. Relational Media – The rise of AI-powered customer interactions means brands are always in conversation—whether they realize it or not. Conversational AI: The Brand Voice You Didn't Know You Had One of the most overlooked branding challenges today is AI-powered customer interactions. Many companies deploy AI chatbots without realizing they are creating a persistent brand voice. "AI is your brand voice—whether you planned for it or not. Companies must proactively define how they want to sound, feel, and interact," says Schwarz. Every AI-driven conversation is an interaction with your brand. The brand's “tone of voice” now lives in automated conversations. Companies must align AI, sales, and marketing messages to maintain trust. Shifting the Focus: Selling Benefits, Not Features For marketing teams preparing their big 2024 and 2025 product announcements, Schwarz offers a critical mindset shift: Don't announce what your product does. Announce how it helps the customer. Avoid technical jargon—highlight how the solution will make the buyer's life easier. Tell a story where the customer is the hero, not the brand. "Your big announcement is not about you. It's about how the customer benefits. Frame it that way, and you'll make a bigger impact," Schwarz advises. Brand Therapy: A Coaching Approach to Branding Unlike traditional branding agencies that focus on external storytelling, Brand Therapy takes a coaching-based approach, guiding businesses through deep brand exploration. Sessions with brand stewards to define mission, purpose, and voice. Long-term alignment to ensure brand authenticity. Tactical advice on messaging, sales enablement, and AI integration. "Don't just tell a story. Live it. Your brand needs to be authentic in action, not just in messaging," says Schwarz. Learn More About Brand Therapy www.BrandTherapy.coach #Branding #Marketing #AI #UCaaS #CPaaS #CustomerExperience #Sales #TechnologyMarketing #B2BMarketing #EmotionalBranding #BrandTherapy

The first real big day of the Autumn is upon us at Caulfield with 3 Group 1's B2B2B! We head to the Oakleigh Plate for the G1 segment and cannot wait for this race as it's a cracker field. Barbs is roaring like a lion after his hot start to the year as you would expect, roar away son! Pedro on fire as well, young guns can't wait for footy to start so he gets back to losing 8 leg multis again. Thanks to Betr for another cracking episode, download the app and start punting with them. Heaps of promos including a belter for Mr. Brightside this weekend. All the best! Hosted on Acast. See acast.com/privacy for more information.

Empresas que atuam no modelo B2B2B — como é o caso de seguradoras — enfrentam desafios únicos ao precisar atender tanto os corretores quanto as empresas clientes finais. Um dos pontos fortes da operação é o uso de conteúdo educacional para apoiar corretores, tornando-os especialistas nos produtos oferecidos. Além disso, é interessante investir em ferramentas de inteligência comercial gratuitas, fortalecendo a fidelização e criando uma experiência eficiente para todos os envolvidos no processo.Livros de Sandro Magaldi e José Salibi Neto: https://jsalibi.com.br/livros/Participantes:Andreia Pedretti, Superintendente Marketing e RevOps, Junto Seguros.Host(s):Marcel Ghiraldini, CGO, MATH.Fabiana Amaral, Diretora Executiva de CX e Marketing, MATH.

B2B2B session from Brett Soll, K.So, and dj.inc. to close out the Day / Night of the East Lake Spring Park Jam.

BR.1 Birthday Rave - Tobi Rech B2B2B Schönagel Bros. - Electronic Art, Electronic Music Wars - recorded @ M.U.K. Giessen 18.11.2023 DirtyTobiBrosStyle - Vinyl Inside - no more words needed...!!!

The third show! This one is very special! A B2B2B together with Arzenic & Jungle Jack, including tons of new music. Enjoy this special B2B2B set for Lokomotion Radio

4.5 hours of B2B2B between DJ Madden, Martin Saar (Estonia) and Eulen aus Chrom (Switzerland) from camp Endstation in Global Camp Village. This is what came up during the Universal Rain Downpour was falling on us. Madden played only his productions for 4.5 hours... and still had more of his music to play!! BEAST - You can find most of his music in Spotify under artist name Madden (ES) or anywhere else looking for Todobien Records.

Guillaume Bouvard is the COO, CMO, and co-founder of Extend. He founded the company with two friends and credits their success to complementary skill sets, trust, shared values, and education. Before starting Extend, Guillaume spent 12 years at American Express in various roles, advising the C-Suite as a leader of the Strategic Planning Group for several years. Before Amex, Guillaume led marketing efforts at Capital One and earned an MBA from the MIT Sloan School of Management.In this episode, Alan and Guillaume discuss what Extend does, why it uniquely benefits marketers and agencies, and how they utilize marketing within their b2b2b model. Extend is a platform that turns business credit cards into a full spend management platform. They do not compete with banks but rather partner with them and empower them to offer better add-on products to their clients. Those banks then have to give Extend access to those clients, the real end users. This B2B2C or B2B2B model has unique challenges. Extend must be strategic about how it markets and communicates to its banking partners to gain access to cardholders and ensure the partnership is beneficial for all parties. Guillaume and his co-founders believe that effective marketing efforts continue well after customers walk in the door. Whether it be through cross-selling or continued engagement, you have to get them, keep them, and increase their usage. The nature of marketing is understanding how to create a strategy to influence consumers. Guillaume tells us that marketers and marketing agencies are a large portion of Extend users, and he outlines several use cases that highlight why.In this episode, you'll learn:Guillaume's founding story and how he has found success with his two other friendsWhat Extend does today in the virtual card and payment spacesHow Extend conceptualizes marketing to support their goalsKey Highlights: [02:00] A friendship/business partner success story[05:37] Guillaume's career path[08:20] What does Extend do?[09:40] Extend isn't competing with banks; it is partnering with them.[11:30] How does extending help marketers specifically?[17:20] Getting banking partners to promote Extend[22:40] Halo benefits[24:10] The value added for banking partners[25:40] Organizing marketing to support GTM[29:05] Measuring the impact of marketing[32:30] Being pulled in two directions[37:30] Advice to your younger self[38:50] Everyone is talking about AI.[40:40] Brands to watch[42:50] The landscape is evolving. Marketers must do the same.Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Listen back to our B2B2B closing set at the Sundown Stage on Friday night at this year's gorgeous Wildwood Disco Festival.

Sun, 07 May 2023 23:32:45 +0000 https://sunmoonstars.podigee.io/43-new-episode 3728995d2fb96643ddbd6f1969dd7456 43 full The Techno Podcast no #techno #house #music #techhouse #club #clubmusic #party #partynights #rave #feiern #ibiza #dj #podcast #Nightlife #Dancing #germany #Livemusic #event #electronic #clubsounds #beats #disco #rave #rheingau #wiesbaden #Frankfurt #RheinMain #B

Nick Root, Chief Executive Officer, IntergiroIntergiro offers access to multi-currency accounts, card issuing and card acquiring solutions on one tech stack and across Europe. With a cloud-based solution that includes embedded finance, embedded payments, and BaaS, Intergiro has also embraced the digital world further by operating through a combination of hubs and remote-working (even before the pandemic forced that on us for a couple of years!). Nick Root, Intergiro's CEO speaks to Robin Amlôt of IBS Intelligence about his philosophy around business structure and the business opportunity he sees.

078 PODCASTS 085 - Geheime Deuntjes @ Wantijpop 2022 (All live recordings) Diep verscholen achter al het andere festivalgedruis in het Wantijpark Dordrecht…. Ga ook dit jaar tijdens Wantijpop op zoek naar de Geheime Deuntjes van @078PODCASTS & Friends. Een “verborgen” stage, op die unieke locatie aan het water van het Wantijpark. Verwacht een echte festivalsetting; chillen op een kleedje met bellenblaas en toffe mix tussen (lokale) dj's, live artiesten en zeker ook opkomend talent. Al vroeg in de middag tovert deze stage een lach op je gezicht en al snel volgen de eerste danspasjes met oude of juist nieuwe bekenden! Het kan allemaal bij de Geheime Deuntjes op @Wantijpop 2022!

In this week's mix we have DJ collective and community Rhythm Sister. They form a formidable partnership behind the decks, but also work hard behind the scenes to promote and support rising female, nonbinary, and trans talent in the electronic music scene. They put on parties, Ableton and DJ workshops, curate radio takeovers, and DJ out together a bunch; recently playing Risen, Queens Yard Summer Party, Love International, and more. We were lucky enough to catch three of their members Ariane V, Hemlin, and Liv Ayers play a bangin B2B2B at this year's @divine.risen festival and we've been pestering them for a mix ever since. Et Voilá! Be sure to check out their monthly show on Balamii. All killer, no filler.

Recorded live at the launch of our event series #FutureLDN. We wanted to create a space for our forward-thinking DJ and creator friends to connect, chat and catch a vibe. And that's exactly what we did. @K2RAH, @nessamariaw and @thekidkenzel go back 2 back 2 back for the last part of the night. Excuse the audio peaking in parts - it's live, anything can happen! ⏩ Follow on SoundCloud for more So Future radio shows, mixes and playlists https://soundcloud.com/sofutureclub/. ⏩ Connect with us on the socials: bio.site/sofutureclub

2 hours of disco, house and afrobeat from a wavey friday night at brixton village, hosted by natural bar and brixton radio

Adam and Tyler are back to discuss: I Think You Should Leave Season 2... extensively.... NHL News (Parise/Suter Buy-Outs, Tank wants out, Keith to Edmonton, Sens hire McGuire, Leafs hire an Assistant, final thoughts on the Stanley Cup Final (Kuch's Presser, Maroon goes B2B2B, Lightning off-season, Habs run to the final, their off-season, Danualt's value, Bergevin extension? Ducharme extension). Enjoy?

CGRadio Sessions 86 – Golden Child We got one of New York City's finest for this week's episode of CGRadio Sessions! You might know him as the one throwing heaters at the crowd at NYC's premier drum and bass night BP². Or from his weekly B2B2B streams on Twitch with Marky and L-Side every Saturday. […] The post CGRadio Sessions 86 – Golden Child appeared first on CGAgency.

My mixes of my Mash Up Volumes

My mixes of my Mash Up Volumes

Syzygy/ˈsɪzɪdʒi/ 1. A conjunction or opposition, especially of the moon with the sun.2. A pair of connected or corresponding things. Exploring the syzygy between humans and the creative content that brings us happiness. -----------------------Syzygy is a new podcast featuring different artists every fortnight. Here will be a place to collaborate and connect different DJ/producers, graphic designers, film makers, photographers and creatives. This mix brings in the 10th volume of the Syzygy Podcast. We celebrated by throwing a live filming sesh and mix. The video for this podcast will be released soon through youtube. Enjoy this 3 hour mix from myself, Sonorous and Stilxw. Each having half an hour to begin each, then finishing with a b2b2b for 1.5 hours.

So something a little different this week. Back over the August bank holiday when we thought things were getting better. Me, Andy Canguelo and Brett Corvette had a little Kandifunk pool party reunion. Heres 90 minutes of our B2B2B set. it was great to play with the guys again and great to have a very selective audience to play to. Look out for a live stream from myself and Brett Corvette next week on twitch, Mixcloud and Facebook (for as long as they allow us to stream) https://soundcloud.com/andy-canguelo https://soundcloud.com/brett-corvette-2

A tecnologia voltada ao marketing e vendas é o super trunfo do mundo B2B. Não à toa, grandes nomes do mercado fizeram sua carreira em volta do mundo digital. Pensando nesse ponto, o podcast convidou o Alon Sochaczewski, Founder da Pipeline Capital, que começou a empreender quando a linguagem de programação do momento era o HTML. Vindo do mercado financeiro, o Alon soube encontrar o ponto de encontro do capital e da tecnologia muito cedo, e fez dessa união seu maior legado. No podcast, Paulo Loeb, head do B2Biz, investiga desde a origem familiar do Alon, até os produtos que oferece hoje. Durante o papo, você aprenderá o porque o empreendedorismo é um processo de erros, qual o intuito do surgimento da Pipeline Capital, as oportunidades para startups no B2B, o que é o B2B2B e, pra não entregar nada de mão beijada, o segredo digno de um Founder que o Alon guarda nas mangas. Dê o play e descubra! O b2biz é a divisão da F.biz dedicada a soluções de tecnologia e comunicação para estreitar e consolidar relações entre empresas B2B e seus públicos. Somos parceiros dos nossos clientes e buscamos entender suas necessidades e obstáculos em profundidade. O B2Biz Rocks! é o nosso podcast, no qual você encontra tendências, novidades e mais informações sobre estratégias de marketing de sucesso feitas por companhias do ramo. Confira os links: LinkedIn: https://www.linkedin.com/in/alonnn/ Pipeline Capital: https://pipeline.capital/ Scape Report: https://scape.report/

The Black Madonna throws it back to her 12-week residency at London's XOYO in 2017 (the reason she became a citizen of the city), with a recording of her B2B2B set with Artwork & Midland.  

Which LMS requirements are vital for training and certification in business-to-business-to-business (B2B2B) environments? What's the fastest route to success? Listen to The Talented Learning Show! The post Podcast 36: How to Deploy B2B2B Certification Rapidly – With Ha Nguyen McNeill appeared first on Talented Learning.

This fifth episode is another from the archives (recorded for blog back in 2018 and still worth sharing). Paul Laughlin interviews Elsbeth Kottelenberg, at the time she was Senior Customer Insight Manager for UBM (she is now Head of Visitor Experience for Informalities Markets). An opportunity to hear a Customer Insight/Market Research perspective on the challenges of this role, including the insights needed by B2B and B2B2B businesses. I hope you find it helpful.

An hour of the freshest house and techno direct from the underground, the Kaluki Radio Show is packed with new and exclusive cuts from all four corners of the globe and drops every Friday. Hosted by label boss, Pirate Copy, expect interviews, first plays and the latest news from Kaluki as he takes you into the mix on a non-stop journey through the scene’s big hitters. B2B2B with Mike Morrisey, Luke Welsh and Calvin Clarke - for Kaluki 14th anniversary party live at Manchester Depot - presented by Pirate Copy.

Live Recording from an allnighter B2B2B at Annabel Rotterdam (Jan 2020)

wAFF, Wan Issara, Tim Roemer B2b2b @ Back To Life 2019 Part 2 by BaBa Beach Club

wAFF, Wan Issara, Tim Roemer B2b2b @ Back To Life 2019 Part 1 by BaBa Beach Club

Episode #61 of the DC House Grooves Show on Underground Quality Radio takes us back to the original B2B2B format, with residents Andy Grant, Ramirez & Katrina Mir serving up the finest underground tunes, fresh from the wax.

Episode 23 of Nighty Night Season 2. This one's a B2B2B with Dissent (former Hellx) and Omix.

Beats Maneuver & DC House Grooves Show residents Andy Grant, Ramirez & Katrina Mir going B2B2B working the incredible Grand Ancestor sound system opening for Turtle Bugg at Late Night Maneuvers in Washington DC on November 2, 2018 Check here for Kochi's set opening up the night: https://soundcloud.com/djkochi/kochi-at-late-nigth-maneuvers

Welcome to episode 233 of the podcast, we return with a global B2B2B session featuring Ste-J, Tonic and Rich One. Stalwart Ste-J from the UK (drumbase.space and Beat Freeqs), New Zealand�s Tonic (AutoMate Deep and Modular Carnage) and Rich One from Germany (Dispatch and Flexout DJ). All sharing similar tastes and known to the Stress Factor Podcast listeners this is gonna be big! Ste-J Stillhead - Hide Me (Bop Remix) [Brightest Dark Place] Bredren � Backlash [Demand Records] Zed Bias - Pick Up The Pieces (Skeptical Remix) [Exit Recordings] Thematic - Flights [Lifestyle Music] Tonic Mindmapper and Silvahfonk - Feeder [Dispatch Recordings] Survival - Panorama [DNAudio] Madmen and Poets - Agent X [Focus Recordings] D Bridge - Inner Disbelief [Exit Records] Response - Someone Like [Ingredients Records] Spectrasoul - Alibi [Critical] Marcus Intalex - Immersed [Soul:R] Fierce and D Bridge - Nevermore [Quarantine Recordings] Dylan and Ink - Need You (Calibre RMX) [Renegade Hardware] M.I.S.T. - Entropy [Soul:R] Rich One Bredren - Mental Gen [Dispatch] Enei - Projections [Critical] Bungle - Cocooned [31 Recordings] Enei - Transmitter [Critical] Prtcl - Your City [DSCI4] Revaux ft Charli Brix � Colours [Lifestyle Music] Survey and Prtcl - Revelations of a Corner Shop [DSCI4] Artificial Intelligence - Is this real (Zero T Rmx) [Metalheadz] Bungle - Under Threshold [Dirty Hole Music] Digital - Spacefunk (Nasty Habits Rmx) [Function Records] Seba - Node 46 [Metalheadz] Blocks and Escher - Something Borrowed, Something Blue [Metalheadz] Tonic Scar - Who Can Draw [Dispatch Recordings] Hydro, Total Science, War - Denial [Computer Integrated Audio] M-Zine, Bredren, Scepticz - Stiver [Dispatch Recordings] Digital - Deadline (S.P.Y Remix) [DrumandBassArena] DJ Krust - Ivory Puzzle [Dom and Roland Productions] Scar - Call It What You Want [Dispatch Recordings] War Machine - Hypnotic [Violation Music] Stakka and Skynet - Timelines [Underfire] Break feat. Silent Witness - Trippy [Commercial Suicide] Bad Company - Forgotten [BC Recordings] Ste-J Calibre - In Denial [Soul:R] Marcus Intalex - Deep Stepper [Sun and Bass] Andy C and Shimon - Recharge (Benny L Remix) [Ramm] Seba and Robert Manos - Maschine [Metalheadz]

On this week's Radio Wonderland, Alison talks crazy tour experiences with Jauz and plays b2b2b with Jauz and Diplo from the main stage at EDC Las Vegas 2017. Radio Wonderland – Follow Alison Wonderland on Twitter @awonderdj / http://www.twitter.com/awonderdj and Facebook: @awonderdj / http://www.facebook.com/awonderdj​/

Friday the 5th of May saw us going B2B2B a few hours over at Peoples Club on Sydney's Oxford St. Great times, Smooth Vibes, Sit down and have a drink. Lovely.