The Fintech Marketers and Leaders Podcast

“The business that was never meant to be a business, that's now a business.”Financial wellness is a term we often hear thrown around in the fintech world. More and more brands want to support their customers regarding financial wellness and inclusivity. Not so many are doing it authentically.In this episode, our host, Shameer Sachdev sat down with sisters and co-founders Holly Holland and Laura Pomfret from Financielle, who built a unique financial wellness app. They are on a mission to educate and inspire women to take control of their financial future. In this episode, they cover:

"What would you do if you weren't afraid?"Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Mary Agbesanwa, Fintech Growth Lead at Seccl, explore the nitty-gritty of fintech growth.Armed with her years of experience spanning all corners of the Fintech industry, and her many accolades to match, Mary Agbesanwa joins host, Shameer Sachdev to dive into what it takes to grow a fintech startup.From the boom of wealthtech to how and why Millennials engage with fintechs, they leave no stone left unturned.They cover:

“Faster, faster, faster, until the thrill of speed overcomes the fear of death”Impact Investing is a term we hear often thrown around in the fintech world. More and more brands are waking up to the importance of helping their customers support causes that genuinely matter to them, and the world around them. However, how many fintechs and investment platforms are actually doing this authentically? In this episode, our host, Shameer Sachdev, is joined by co-founder, Tom McGillycuddy from CIRCA5000 who has created a real and authentic way for users to invest their money in companies that actually make a positive impact on the world.Using his years of first-hand investment expertise, advice and information Tom has helped to build CIRCA5000. Now Tom is on a mission to educate and inspire users to invest in the future. In this episode they cover:

Would you travel around the world with nothing but Bitcoin? Because that's exactly what our guest, Amélie Arras did… Love it or hate it crypto is here to stay. In this episode, we speak with Zumo's Marketing Director Amélie Arras and dive into her years of extensive, first hand experience within the crypto industry. Join FML Podcast host, Shameer Sachdev and Amélie Arras as they explore the challenges of growing a start up to a scale up, how crypto needs to be decarbonised and the importance of education within the financial space. They cover:

“My sales reps are my blog articles, because they're out there, nonstop selling my services.”Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Araminta Robertson, Managing Director at Mint Studios, explore what it really means to create content that converts users into customers.Armed with her years of expertise in creating conversion focussed content for Fintechs Araminta joins host, Shameer Sachdev to discuss how you can get customers while you sleep through high-quality, SEO optimised content and what fintechs often forget when building their content marketing strategies.They cover:

“As Marketeers, we have a sell by date”As a marketeer of a fintech startup, what's your first role? You've got a limited amount of money or hardly any money at all and you want to test as many marketing channels as you possibly can for as little as possible? Where do you start? Join host Shameer Sachdev and Jasper Martens, Chief Marketing Officer at PensionBee as they explore Jasper's insights and advice when it comes to growing an idea from a startup right up to IPO. From common mistakes fintechs make such as overlooking the goldmine of opportunities from quality nurture sequences to the importance of testing. They cover it all.In this episode they discuss:

"A Go-to Mantra for Sustainable 50% MoM Growth"The journey to scaling a fintech can be smooth sailing—if you do marketing right. That's Nude's story, a promising fintech startup and savings app for first-time home buyers. Nude has been growing almost 50% month over month since Yoann Pavy joined as the CMO, and he's telling us everything about it in this episode.Shameer Sachdev and Yoann explore:

In the latest episode of The FML Podcast, Host Shameer Sachdev sits down with Michael Treacy, Head of Marketing at OpenPayd to explore the real difference between growth and marketing when it comes to fintechs.Michael Treacy has spent the last 8+ years of his career working across the fintech space using his full-stack marketing expertise specialising in the B2B space, Michael has led high performing growth and marketing teams in every environment, from early-stage startups all the way up to global scale-ups.Join them as they dive into Michael's first hand experience when it comes to growing fintechs.They cover:

If you've read the news lately it's likely you've come across the name Zilch. The BNPL provider on a mission to revolutionise the global payments industry. Providing people with the most empowering and value-enhancing way to pay for anything while managing their cash flow responsibly.  Zilch has recently become the fastest-ever company to go from launch to unicorn status in just 14 months. With over 2 million customers acquired in 18 months and multiple industry awards under its belt, Zilch is showing no signs of slowing down when it comes to achieving its mission of revolutionising the global payments industry.In the latest episode of The FML Podcast host, Shameer Sachdev sits down with CEO and Co-founder Philip Belamant to dig into this record-breaking growth trajectory and find out what our listeners can learn from Zilch's phenomenal success.Listen to the episode to explore:

“...We want to be the industry standard for creators and brands…”With an estimated 50 million content creators active globally right now, it's hard to believe that the creator economy is one of the most overlooked and underserved sectors when it comes to financial support and services.  Armed with his wealth of knowledge of the finance industry, with previous experience working in Barclays and with years of being a content creator himself, Lotanna decided to combine both passions to create XPO. Realising the wealth of untapped potential in the creator economy, Lotanna set out to revolutionise the way that creators are able to take control over their finances.XPO's CEO and co-founder, Lotanna Ezeike joins host Shameer Sachdev to explore his first-hand experience as a content creator himself, how the lack of financial resources affected his own career and why platforms like XPO are a vital lifeline for the economy. From the mission of XPO to how brands face huge financial risks in the creator economy, they leave no stone unturned.They cover:

After co-founding Chip at the young age of 25 years old, Alex Latham's journey to success has been an eventful one. After joining forces with his Co-Founders, Alex has since been on a mission to make Chip's customers richer today than they were yesterday.Now they're armed with a team of over 150 people over Europe, with over half a million registered users and have evolved from an auto savings app to a full saving and investment platform. Chip's growth journey is one every fintech can learn from and in this episode host, Shameer Sachdev digs into what makes Chip so successful, how they built their fintech into what it is today and Alex's key learnings as CMO. Join them as they explore:

If you ever looked into buying a property, you know the process is rarely smooth sailing. Not to mention, the traditional mortgage route is practically a joke, making people feel like they'll never be able to buy the home they can afford to rent. Since 2016 Wayhome has been building strong relationships with institutional investors who want to help aspiring homeowners, buy homes and are on a mission to revolutionise the way we look at gradual homeownership.In this episode, our host, Shameer Sachdev sat down with Cal Graham, VP of Customer Acquisitions at Wayhome, to talk about their growth journey from pre-launch all the way to building an innovative product that's growing rapidly.They cover:

If you have a social media account then it's more than likely you've heard about Monzo. Famous not only for their growth journey and innovative product but more so their ability to build community and speak to their customers in a real and honest way.Since 2018 Richard Cook has been working at Monzo to help build their social media brand as a force for growth. Armed with over 35,000 tweets in his pocket personally, his fascination for all things social media has helped Richard to create one of the most influential, and celebrated, social media accounts out there today.Host Shameer Sachdev sat down with Richard to explore his years of insights into social media, how fintechs can use social as a catalyst for growth and why social is often the black sheep of many channel mixes.But that's not all, they also cover:

After her extensive experience leading marketing for inclusive fintech accelerator Catalyst Fund and its parent company BFA Global, as well as entrepreneurial training program MEST Africa, and an arm of its parent company, global SaaS Meltwater, Thea now leads the marketing & communications at South Africa-based API fintech Stitch.Host Shameer Sachdev sat down with Thea for the latest episode of The FML Podcast to explore the nuances of marketing in African markets, how Thea built Stitch's marketing from scratch and her insights into growth marketing in a complex industry.They cover:

Curvo is an app on a mission to help young Belgians passively invest through index funds. It all started when CEO and co-founder Thomas Ketchell, tired of his low returns from keeping his money in savings accounts, found passive investing.Now, hundreds of users worldwide use Curvo to superpower savings and improve their financial well-being.What's more amazing is that Curvo is a self-funded business—co-founders Thomas and Yoran don't rely on investors, crowdfunding or bank loans and has been building in public for two years.In this episode, our host, Shameer Sachdev sat down with Thomas Ketchell, CEO at Curvo, to talk about the journey of building a financial product in public with zero funding. They cover:

Every parent wants to invest in their childrens' future, and what better way to do so than by opening a child savings account?That's what led Cem Eyi to co-found KidStart and Beanstalk, two universally accessible child investment products that allow families to save money for their kids' future easily and flexibly. Join host Shameer Sachdev and Cem Eyi, CEO & COO of Kidstart & Beanstalk, as they talk about the journey of creating two financial products that revolutionised family savings.In this episode, they cover:

The UK business lending marketplace is a large, complex beast. FinTech company Sprive knows how to separate from the giants by helping UK homeowners become mortgage-free, faster. With mortgage rates just making the biggest jump this century, Jinesh Vohra decided to pay off his own mortgage, which inspired him to build a smart product to help other homeowners do the same. Prior to starting his entrepreneurial journey with Sprive, he worked at Goldman Sachs for 14 years.Jinesh joined host Shameer Sachdev to share his journey of building and launching a sticky FinTech product and the strategies they use to build credibility and drive growth.They cover:

If you're anything like Andy Bromberg, CEO of Eco, you have multiple banks, cards and wallets carrying varying amounts of your personal finances. That's why Andy has helped to build Eco, a digital wallet provider that replaces checking accounts, credit cards, and more with a single balance that rewards you each time you make a transaction.For the latest episode of The FML Podcast, Shameer Sachdev sat down with Andy to discuss how Eco has raised more than $90 million from an array of leading investors, including L Catterton, Activant Capital, a16z Crypto, Founders Fund, and other “Celebrity” investors including Sean “Diddy” combs…In this episode, they cover:

It's no secret that banks partnering with Fintechs are beneficial for both parties. With the rise of fintech adoption amongst users, the “us against them” mentality is one that can only damage your fintechs growth.By partnering with a bank fintechs are able to provide better products and services, customer experience, and adapt and deploy innovations at a faster rate than non-partnered fintechs. We sat down with Rita Martins, Head of Fintech Partnerships at HSBC to explore what fintech-bank relationships really look like, and how to build and manage relationships with high-potential startups.Rita's career is an incredibly impressive one, with experience ranging from Ernst and Young to being a mentor at Web3 Techstars Accelerator - she knows every corner of the fintech industry.In this episode, they cover:

The perceived value of your product or service can make or break your business.“You live and die by your service proposition,” says Ian Henderson, CEO at Kyckr.From former CEO at Shawbrook Bank, one of the first UK Challenger banks, to COO of Barclays Wealth Private Banking, it's no secret Ian is a fintech legend.We sat down with Ian to talk about how Kyckr helps organisations verify, onboard and monitor their customers with instant access to primary source company data. Join host, Shameer Sachdev as he dives into Ian's previous experience in building and growing challenger banks, to his current role at Kyckr and the future of compliance and regulation.In this episode, we cover:

Ambitious crypto platform Nebeus has been on a massive growth path. Founded in 2014, Nebeus started out as one of the first cryptocurrency platforms in the world to focus on P2P crypto lending.Over the years they developed their business model from P2P to centralised, crypto-backed lending on a mission to help people bring crypto to traditional finance.From partnering with Modular to being approved as one of the only two cryptocurrency platforms regulated by the bank of Spain, Nebeus is now a leading European financial app for crypto hodlers.Shameer sat down with Michael Stroev, COO and Head of Product to talk about everything crypto, and how Nebeus is bridging the gap between crypto and cash with instant crypto-backed loans and financial services.In this episode, we cover:

In the UK 70% of housing wealth is owned by less than 20% of the population. Tembo, a 'family lending platform,' enables first-time buyers to get on the housing ladder by brokering a small interest-only mortgage on their parents' - or another family member or friend's - home. They're on a mission to destigmatise utilising the so-called “bank of mum and dad” to democratise homeownership for a new generation of buyers.We spoke to Polly Gilbert, Tembo's CMO to explore how Tembo is helping people to achieve their homeownership goals through family lending.From helping Londoners take action against homelessness, to joining the founding team at Tembo, there's no denying Polly's personal experience in marketing is more vast and varied than your traditional CMO, making this episode one of the most insightful to date…Join Polly and Shameer as they cover…

Piotr Pisarz Founder and CEO of Uncapped, noticed a space for Uncapped during his time working as a VC, which led him to (reluctantly) pitch his proposition to fellow VC's. With the support of his colleagues, Piotr was able to start on his fintech founder journey. What followed was the creation of a fintech aiming to accelerate online business with no-interest, no-equity flexible loans from €100k to €10m.Now, on the day of Uncapped's 3rd birthday, Piotr sits down with host Shameer Sachdev to into what led Piotr to create Uncapped, how they differ from other products in the market, and what we can expect to see from them in the future.Listen as they explore:

If you're in the fintech industry, it's likely that you've heard the name Eric Fulwiler. He's a well-known speaker and thought leader when it comes to marketing, management and innovation and over the last 15 years, he's helped some of the biggest brands in the world.Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers.Join FML Podcast host, Shameer Sachdev and Eric Fulwiler, CEO at Rival as they explore the challenges of building their own companies as well as how they've helped catalyse growth for their customers.They cover:

As a leading digital wealth management platform, WealthKernel has been harnessing technology to disrupt and democratise the investing space.The company provides investment, savings and wealth infrastructure to help businesses build, launch and get to the market faster and empowers underserved communities to build better futures.In this episode of the FML podcast, Karan Shanmugarajah, CEO of WealthKernel, talks about how the company built a strong brand identity and tailored its services to serve nice markets and underserved communities.We also dive into: 

From being part of one of the first influencer agencies to work with TikTok, to heading up entire influencer teams managing huge accounts such as H&M, Aleks experience in the influencer realm is extremely unique.Now he's taking on a new challenge of taking on the fintech and making a step from agency to client side, joining Shares as the first Influencer Marketing hire to head up their influencer and partnership activities across key markets … Alek's focus when building influencer campaigns is on constructing something that lasts, creating authentic connections with Shares' audience. He's on a mission to build a disruptive Global Influencer Ambassador and Partnership Program to help position Shares as the leading Social Investment App in Europe.Join host Shameer Sachdev as he sits down with Aleks to explore his incredible insights, including:

For the latest episode of The FML Podcast, host Shameer Sachdev sits down with Pranav Sood to dive into his experience in the industry.Since the start of his career, Pranav has worked with some of the biggest names in fintech. In the past, he tackled a number of critical roles for GoCardless, from Director of Business Operations and Strategy to the VP of International Expansion. Now Pranav's latest role is as GM, EMEA and Interim Global Head of Marketing at Airwallex. Airwallex was built with a single purpose in mind – to create a world where all businesses can operate without borders and restrictions, and by doing so, propel the growth of the global digital economy. Pranav now leads all aspects of Airwallex's EMEA activities including a team of 120 people across offices in London, Amsterdam and Vilnius. During this episode, we dive into Pranav's insights including:

Growing up Jonathan never wanted to be a marketer… but after being offered an internship in his early career Jonathan found enjoyment in the creative side of marketing. His naivety about balancing his finances led him to the fintech industry.After making the move from B2C to B2C, Jonathan now heads up Monizze's marketing department as their Cheif Marketing Officer, bringing his wealth of experience to the table to help Monizze achieve their growth goals.Monizze helps B2Bs provide extra-legal advantages to their employees through gift vouchers, giving them more purchasing power. The FinTech has revolutionised the old paper vouchers into a fast, win-win digital solution for SMEs and their employees.In this episode, our host, Shameer Sachdev sat down with Jonathan to dive into:

“We don't do shit but we get shit done”Monika Liikamaa, Co-Founder and Co-CEO of Nordic payment service provider Enfuce sat down with Shameer Sachdev for the latest episode The Fintech Markers and Leaders Podcast.  Monika's visionary thinking teamed with her 20+ years of experience in the fast-paced payment industry has led her to build and grow Enfuce into one of Europe's leading fintechs with over 13 million end users. Her focus is creating sustainable solutions for Enfuce's broad portfolio of customers and her vast knowledge of the industry helps her do just that.In this episode, our host, Shameer Sachdev sat down with Monika to dive into:

The Fintech Marketers and Leaders Podcast is back with another exciting instalment featuring Nick Root, CEO of Intergiro. Nick has a passion for building products that make people's lives easier and believes that Intergiro can unlock the value of the internet by providing the financial toolkit tools that innovators and change-makers need to succeed. As technology continues to evolve, traditional banks are facing increased competition from fintech companies. Nick and Shameer talk about how banks can adapt to this changing landscape and continue to play a vital role in the financial ecosystem.Join them as they dive deep into:The abstraction of finance into products Building in stealthThe benefit of VC fundingSpecialized products and services to customersRemoving the one-size-fits-all approaches. The evolution of financial products Creating 10 year growth plansAcquiring new customersEducating users on new productsCodification of moneyThe future of digital bankingTech innovation in the spaceChanging attitudes towards moneyRemaining transparent as a leaderCreating cultural transparency within teamsAnd much, much more…Tune in to this episode of The FML Podcast to find out more…Subscribe here:

From starting out with early-stage starts-ups to working with Canada's largest equity crowdfunding platform, John's natural interest in the industry has helped his career stretch to almost every corner of the Fintech space.John Hills is now Head of B2B Marketing for Europe's leading equity crowdfunding platform, Crowdcube. He's now working with Crowdcube to continue to help companies achieve their goals and investors buy into some of Europe's most exciting businesses.Join host Shameer Sachdev and John as they dive into:

In this latest episode of The Fintech Marketers and Leaders podcast, we had the privilege of sitting down with Fidelma McGuirk, the founder and CEO of Payslip. Back in the day, Fidelma understood multinational employers needed to automate, standardize and centralize their global payroll. In 2016, she had a vision — building a solution to simplify payroll management — and that's how Payslip was born. Today, Payslip has become a leading player in the global payroll management space.Fidelma shares her entrepreneurial journey and Payslips's growth journey and expansion across US and EU markets. She gives insights into the future of global payroll management and advice for other entrepreneurs in the fintech space.Join host Shameer Sachdev and Fidelma as they dive into:

In this latest episode of The Fintech Marketers and Leaders podcast, we sat down with Iain Russell, MoneyHub's Head of Performance.MoneyHub won "Open Banking Product of the Year" at FS Tech Awards in 2021—among many other awards.Iain loves the fast-paced environment at MoneyHub and has a lot to share about the fintech startup world, starting from making the best out of limited budgets to the importance of testing and the mistakes marketers make you should avoid.Join host Shameer and Iain as they dive into:

On the latest episode, our host Shameer Sachdev sat down with Chris Michael and Huw Davies, the Co-Founders of Ozone API. Chris has 30 years of experience building high-performing technology teams across various sectors, while Huw has over 24 years of experience in payments and financial services. Together, they led the development of the UK open banking standard and have helped many global blue-chip brands generate multi-million pounds of incremental revenue by building innovative technology solutions.Huw shared his experience in leading the ecosystem growth at OBIE and driving adoption and usage, while Chris provided us with real-life examples of innovative technology solutions he has developed for global blue-chip brands. They both offered their perspectives on how open banking and open finance are changing the fintech industry, as well as the challenges and opportunities they see in the space.Building trust with customers is crucial in B2B offerings, and our guests shared their insights on how they build trust with their customers, the obstacles they have seen to building those foundations with users, and the techniques they have learned along the way. If you're interested in learning more about open banking, open finance or how to achieve global growth, don't miss this episode of The Fintech Marketers and Leaders Podcast. Be sure to tune in and listen to our guests' valuable insights to help your fintech grow. Don't forget to subscribe to our show so you never miss an episode!Subscribe here:

Welcome to a special edition of  The Fintech Marketers and Leaders podcast!Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joined Shameer in a laid-back conversation about what's going on in the fintech marketing world.They touched on all the juicy stuff—from Rihanna's Super Bowl marketing manoeuvre to new platforms like TikTok stealing Google and Facebook's shine dilemma.Here's what we talked about:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Lissele Pratt, the co-founder of Capitalixe, a fintech consultancy that provides global payments and banking solutions to high-risk verticals such as gambling, crypto, Forex, and financial institutions. Lissele, a Forbes 30 Under 30 honoree and a recognised expert in foreign exchange, payments, and fintech, shared her entrepreneurial journey and how fintechs can bring about change by promoting diversity and inclusion in the workplace."Always looking at new avenues and constantly strategising is my growth strategy."  - Lissele PrattLissele's approach to growth reflects her passion for innovation and constant evolution. In sharing her personal experiences, she emphasises the crucial role of a diverse and inclusive work environment in fostering innovation and driving growth within companies. Her insights underscore the importance of creating an environment that supports different perspectives, encourages collaboration, and cultivates a culture of creativity and progress.Join them as they cover:

In this exclusive episode of The Fintech Marketers and Leaders Podcast, we dive into the highlights from the recent live recording, where experts in fintech influencer marketing shared their insights on how fintechs can effectively leverage this powerful marketing tool. From the common misconceptions to the latest trends in TikTok and beyond, we explore the key takeaways that every fintech should keep in mind when working with influencers.We were joined by:Stephen Carroll, Head of Fintech and Regulated Services, TikTokJulia Lucas, Head of Influencer Marketing & Creative Strategist, Growth GorillaAleks Velev, Influencer Marketing ConsultantCheck out the highlights:Common misconceptions of influencer marketing: Our speakers challenged the notion that working solely with financial experts is always the best approach. Instead, they advised looking for influencers with lifestyles that resonate with your target audience.Compliance vs. creative: Our speakers emphasized the importance of finding the right balance between staying compliant with regulations and being creative with your influencer campaigns.Multi-channel approach: The panel suggested using a multi-channel approach to reach your target audience, with social media platforms like Instagram and TikTok being just a couple of options.Deinfluencing: What brands need to know in this new era of deinfluencing and how it can affect their influencer marketing strategy.Balancing creativity and driving business growth: It's possible to have both, and our speakers shared tips for finding the right balance in your influencer campaigns.TikTok for fintechs: TikTok's agile algorithm requires a different approach, but the platform can offer huge opportunities for fintech brands looking to make a splash.B2B x influencer marketing: Our speakers discussed how B2B brands can leverage influencer marketing to reach a wider audience and build brand awareness.Various platforms: The experts highlighted the nuances of creating content for different platforms and offered strategies for tailoring your content to each platform.These are just some of the key takeaways from our FML Live event. For more insights and strategies, be sure to listen to the full podcast episode. And if you're a fintech brand looking for guidance on influencer marketing, don't hesitate to contact us to learn more about how we can help you build your brand's awareness and grow your tribe.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!www.thefmlpodcast.com Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech's growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don't forget to click follow to ensure you don't miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joost Brok, VP of Marketing at Plum, the financial well-being app for saving, spending, earning and investing.Joost is a data-led growth and marketing expert with 10 years of branding, marketing technology, B2B and B2C growth experience. He shared Plum's inspiring journey of successfully launching into nine European countries.Tune in to listen to Joost, and Shameer talk about the key initiative that helped Plum drive growth, missed opportunities, the main challenges Plum faced in its journey and a lot more.Join them as they cover:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jeff Parker, Managing Director International at Marqeta, the modern card-issuing company that empowers innovators to change the world.With over 20 years of experience in the financial services space across four continents, Jeff brings a wealth of knowledge and expertise to the table. In this episode, Jeff and Shameer discuss Marqeta's international expansion strategy, navigating global requirements, the future of buy now pay later, and much more.Join them as they cover:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Anna Stone, Co-Founder at GoodDollar.Anna's journey to blockchain started with her desire to work on financial inclusion. GoodDollar is the brainchild behind Anna and the CEO of eToro,  Yoni Assia, who shared the same vision—making capital markets accessible to anyone. Listen to Anna and Shameer talk about how GoodDollar enables anyone to get into blockchain and how the company used the power of community to scale to half a million users.Join them as they cover:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ross Smith, Head Of Performance Marketing at Growth Gorilla.Since joining our team, Ross has been pivotal creating unique performance marketing strategies for our clients and uses his 13+ years working on paid marketing and search to catalyse real growth for them. Ross brings an abundance of B2B and B2C experience ranging from Retail, Marketing, Gaming and Fintech to our table.From choosing the right performance marketing channels for your fintech to the importance of testing creative and messaging, Ross and Shameer dive into the ins and outs of performance marketing and give an inside look into how to maximise growth for fintechs in this exclusive episode.Join them as they cover:

In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sits down with Chieu Cao, CEO and Founder of Mintago, to discuss the importance of financial well-being in the workplace and how Mintago is revolutionizing this sector.Chieu has a wealth of experience in the tech industry, having previously worked for Microsoft, Amazon, and Yahoo. With 21 years of experience, Chieu has made it his mission to improve people's financial education and wellbeing. As an active leader in the wellbeing and startup community, Chieu has co-founded Perkbox, the UK's employee experience platform, and now leads the charge at Mintago.In this episode, Chieu shares his insights on:The importance of culture and people management in building a successful businessScaling a business and the challenges that come with itGeneral employee wellbeing and how it benefits businessesFinancial wellbeing in light of the cost-of-living crisisThe impact of financial wellbeing on employee engagement and retentionLessons learned as a second-time founderAnd much, much more.Mintago is the UK's most complete and inclusive financial wellbeing solution. Their platform empowers employees to take control of their personal finances and further engage with their pension. Through their pension dashboard, financial wellbeing app, and educational resources, Mintago encourages employees to improve their financial health while helping businesses save on their national insurance costs.As the cost-of-living crisis continues to affect individuals and businesses, financial wellbeing has become a critical aspect of the workplace. Join Shameer and Chieu as they discuss the revolutionary work being done at Mintago to promote financial wellbeing and positively impact people's lives.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:

In the latest episode of the Growth Gorilla podcast, host Shameer Sachdev sits down with Shanae Peynado, CRM Manager at Growth Gorilla, to discuss the future of CRM for fintechs.Shanae has a wealth of experience in the CRM industry and has made it her mission to improve customer engagement and experience for our clients. In this episode, Shanae shares her insights on:The importance of data-driven decision making in CRMThe role of AI and automation in enhancing customer experienceHow fintechs can adopt an integrated approach to customer engagement.The challenges and opportunities of omnichannel customer engagementHow brands can deliver personalised experiences at scaleThe impact of customer experience on business growth and retentionThe future of CRM and emerging trends to watch out forThe power of consistencyThis episode is packed full valuable lessons for fintechs looking to enhance their customer engagement and drive growth in the digital age. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:

Branding is more than just a logo or visual identity. It's about building trust, telling a unique story, and delivering on your promise to customers. That's exactly what Rapyd has accomplished with their new, bold, brand identity. Whether it's a small business looking to move into a new market or a multinational company expanding globally, Rapyd wants to help their customers take bold steps to achieve their goals. Marc Winitz, CMO, shares the secrets behind Rapyd's recent rebrand, exploring what it means to both the fintech, and their customers to "build bold." Since joining as their first marketing hire 4 years ago, Marc has been pivotal in building an entirely new identity for Rapyd, pushing them to become one of the boldest B2B fintechs in the space. In this exclusive episode of The Fintech Marketers and Leaders Podcast, we dive into:

For the latest episode of The Fintech Markers and Leaders podcast, we sit down with Sam Knott, a seasoned marketer and the VP of Acquisition at Marshmallow.Sam played a pivotal role in building and expanding Dyson globally by driving rapid growth, launching new categories, and transforming the Direct-To-Consumer business from a 4% share to 40%, making it Dyson's largest channel.Sam's experience in brand building and growth hacking helped Marshmallow—a company providing insurance for under-served groups—reach new levels of growth.We dive into Sam's journey from Dyson to Marshmallow and discuss the importance of adaptability and versatility in today's fast-paced fintech. industry. Join Shameer and Sam as they cover:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Rory Woodbridge, Senior Director of Product Marketing at Pleo, a platform helping finance teams manage company spending.Before Pleo, Rory worked with big names like Google, Amazon and YouTube and is one of the first people in Europe to work on Google Play. He also runs the popular Substack newsletter, The Product Marketer.At Pleo, Rory is leading the company's product marketing department, making sure product work is being effectively communicated and building a love for the product.Listen to Rory and Shameer talk about how Pleo has got over 25,000 businesses in their customer base, the importance of a win-loss analysis programme, building a strong reputation for rapid growth, why simplicity in user experience creates brand ambassadors —and a lot more.Join them as they cover:

In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Nathan Spiteri, Head of Growth at Plend.Nathan, who calls himself a “start-up geek,” is growing Plend, an ethical consumer lender on a mission to give underserved people in the UK access to affordable credit.Listen to him talk about how Plend is educating people on borrowing options, how to make sure you align with the right partners, and why hiring people who share the company's vision is important.Other topics Nathan and Shameer cover:

In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Tom Davies, Head of Marketing at Yonder.After growing brands like Monzo and Wise, Tom joined Yonder in the early stages and helped build and launch a fully-fledged, FCA-authorised and regulated rewards credit card brand in less than 12 months. Listen to Tom share how Yonder used a community-led marketing approach to raise 62,5 million Series A and hit a crowdfunding target in 48 hours.Other topics Tom and Shameer cover:

One platform has captured the attention of brands worldwide: TikTok. With its explosive growth and unparalleled reach, TikTok presents a unique opportunity for fintechs to connect with their target audience in an engaging way like never before. In our latest episode of The FML Podcast, we had the privilege of sitting down with Oscar Mackenzie, Head of Marketing at Shares, to delve into his decade-long experience in building meaningful brands at scale and explore his secrets to unlocking the full potential of TikTok.Oscar Mackenzie is no stranger to the world of marketing. Having crafted campaigns and content for renowned names like Red Bull, The North Face, Juventus FC, Lego, and Jeep during his agency tenure, Oscar brings a wealth of knowledge and expertise to the table. In 2021, he ventured into the fintech industry, taking the helm of the marketing team at Shares—a fast-growing fintech company making waves in the UK and expanding into Europe.At Shares, Oscar has spearheaded the development of a community-based approach to investing, which has gained remarkable traction on social media platforms. With over 30k followers on TikTok and an impressive 1 million organic views, Oscar and his team have not only cracked the TikTok code but also mastered the art of building a brand for the future.Join Shameer and Oscar as they discuss:Building meaningful brands at scaleCracking the TikTok codeLong term vs short-term brand buildingEmpowering users to investCreating genuinely valuable content for social mediaAvoiding trend hopping on social mediaThe importance of communityConnecting with Gen Z audiencesCutting through the noise, globallyProviding business valueCreating native contentAnd much more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Haralds Zukovs, Head of Marketing at Credolab.Credolab is the largest data analytics platform that helps companies score risk and detect fraud using advanced behavioural analytics leveraging smartphone and web metadata. In previous roles, Haralds has created organic viral content on Facebook with 230K in just two days. As a marketing leader at Credolab, he has helped build marketing divisions, increase client acquisition and boost conversion rates. Listen to Haralds and Shameer talk about Credolab's scaling journey from one to 38 countries, the importance of understanding your ideal customer profile and how to combine traditional and alternative data with helping clients make risk-adjusted decisions.Join them as they cover:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jakub Zakrzewski, Chief Growth Officer in Residence@ Techstars.After a decade of working with big e-commerce and logistics companies in Asia, Jakub moved to London as Head of Growth at Revolut, where he fell in love with Fintech. Currently Chief Growth Officer in Residence@ Techstars in Berlin, he makes sure companies are set up for success from the early stages with the product they're building, the problem they're solving, and the way they want to structure their growth.Listen to Jakub talk about his job helping companies understand the product market fit, figuring out how to get the first few clients, creating a playbook for hypergrowth and more.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty.The brain behind Monty Finance, Charles created the corporate strategy, launched a NeoBanking proposition in under a year, initiated 300+ potential partnerships discussions, closed 15+ strategic partnerships, and built a team of 80+.Listen to Charles and Shameer talk about promoting innovation, the importance of project management, being a role model and inspiring your team, hiring staff members who can pick up the ball, convenience as key in the future of digital banking, and a lot more.Join them as they cover:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joao Monteiro,  CEO of CarteiraX, a freshly launched digital bank from Brazil.Apart from being the founder of Geomatrix Holdings, 4xC, and CarteiraX, Joao is an award-winning FinTech entrepreneur with over 20 years of experience across fintech, forex, brokerage, trading, AI, and technology.Joao shares Carteira X's launch story, the importance of focusing on a human-centric approach, how to fight hyperinflation, and the secret to successfully managing several businesses.The topics Shameer and Joao cover:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Amanda Lieu, Director of Brand, Product Marketing and Growth at Seon.Seon is building a centralised department system of fraud, and Amanda is there to help businesses and high-risk markers find clever ways to fight fraud.Listen to Shameer and Amanda talk about the importance of staying on brand while driving growth, respecting geographic nuances, being in sync as a company, building products that align with customer needs—and a lot more.Join them as they cover:

In the latest episode of The Fintech Marketers and Leaders Podcast, we delve into the world of content creation in the financial technology industry. Joining Shameer Sachdev for this episode is Geoff Whitehouse, Content Lead at ClearBank and self-proclaimed Fintech nerd. With extensive experience working in renowned firms like Publicis Sapient, 11:FS, and TrueLayer, Geoff brings a wealth of knowledge and expertise to the table.Here's what they cover:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Andrea Linehan, Global Chief Marketing Officer at Currency Fair.Along with Wise, Currency Fair is a pioneer in the peer-to-peer marketplace of global money transfers. Andrea joined Currency Fair to sustain the consumer side of the business and build its b2b offering.Listen to Andrea and Shameer talk about how to tailor your marketing strategies to captivate, educate, and retain customers, the value of consistency in meeting and managing customer expectations, and a lot more.Join them as they cover topics such as:

Ladies and gents, the latest Team Talk is fresh out of the oven!Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together. Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, whitelisting, and a whole lot more.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Karen Barett, Founder & CEO of Unbiased.Unbiased connects people with financial advisors, mortgage brokers and accountants and has helped over 10 million people seek financial advice. A few years ago, Karen Barett was going through a hard time at home and was struggling to find a financial advisor who matched her needs. She then decided to build Unbiased and help people make big financial decisions at crucial times.Listen to Shameer and Karen talk about the mindset shift from running a small business to scaling a business and how Unbiased added +20 billion in assets under management to professional advisors.They covered:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network.Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their platforms. Tune in to hear Ben and Shameer talk about anything from what's hot in the payments industry to building a tight cross-functional team and balancing product complexity and product value dynamics.They cover:

In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax and compliance for over 5000 software companies and has since raised $200m at a $1.4bn valuation and acquired subscription metrics firm ProfitWell. Andrew's significant experience shaping fast-growing B2B tech businesses, having co-founded B2B personalisation platform Idio - acquired by Insight Partners in 2019 - and serving as VP of Corporate Marketing at digital experience tool Optimizel makes this episode of The Fintech Marketers and Leaders Podcast particularly insightful.Join Shameer and Andrew as they dive into:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank.Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages.Listen to Maria and Shameer talk about building and implementing Loop's go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisition is helping Tandem access Gen Z audiences.They cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards.Clever Cards is a configurable digital payments platform on a mission to simplify employee benefits payouts and expenses. Since its launch in 2022, CleverCards has been on a hyper-growth journey.Kealan shares how CleverCards launched a digitally disruptive product and signed up 2,500 businesses in eight weeks — a record in the Fintech industry.Listen to Shameer and Kealan talk about the power of word of mouth, how CleverCards is doubling its team and how to identify strategic partners on the road to rapid growth.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space.Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust.Shaul and Shameer discuss topics like:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank.Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better.Oliver talks about Starling's biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq.Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are. Samantha's role is to connect the dots between data research, user feedback,  Bunq's overall growth direction as a brand and how to communicate that to users.Listen to Samantha share her insights on the importance of customer listening, removing the taboo around money talks and the importance of brand consistency, among other things.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable.Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard.Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year. Daniel and Shameer spoke about the launch of Payable, the value of content creation, and what it feels like to be a YouTube and a Fintech founder.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay.As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers.She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she worked with brands like Visa, Barclays and Tandem Bank.Monica is part of the founding team BigPay, one of the largest NeoBanks in Southeast Asia, with over 1.37 million users. BigPay helps people with money management, payment and lending solutions, sending money abroad, and much more.In the latest episode of our podcast, she shares her thoughts and advice on Product leadership and growth, improving communication between marketing and product teams, diversity of thought, inclusion and mentorship, and much more.Join them as they cover topics such as:

Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities.Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn't work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand.In this episode, you'll learn about:Why Henry thinks of himself as a Swiss army knife How Fintechs can build community from day oneHow to turn readers into an engaged communityHow to use channels to build communityThe best way to leverage community to build partnershipsBuilding and attracting brand ambassadorsProving the ROI of your community-building efforts 

Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs.A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers.Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent.Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances.In this episode, you'll learn about:The mistakes in building a performant teamThe impact of diversity on team productivitySelecting the right creative talentIn-house creative vs creative agencyHarshil's advice on delivering the best creative workHow Harshil's empowers his creative teamsBalancing creativity and complianceHow TotallyMoney stands out from the crowdPerformance marketing vs branding

Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand.From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others.At SumUp, she's empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all major global activities—product launches, campaigns, experiments—all the good stuff.SumUp is a leading global financial technology company helping over 4 million small merchants start, run and grow their businesses. The company has recently received €285 million in funding.In this episode, you'll learn about:The definition of taking a human-centric approachRunning global and local campaignsLong-term brand building vs ROIBalancing creativity with data-driven decisionsCreative and performance teams working togetherThe journey of building and growing a brandManaging the challenges of emerging platformsAriana's advice for creating a human-centric FinTech brand  

Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth.With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events.Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace.Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions.In this episode, you'll learn about:Ensuring rebranding will resonate with your target customersProducing content aligned with your new brand Managing content distribution Raquel's advice on B2B rebrandingRebranding and messaging adjusting Subscribe here:

We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition.With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla.At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully.If you're in fintech, you've probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis.In this episode, you'll learn about:How to stay ahead of emerging trends and technologies AI — replacement or complementary to existing marketing roles?AI's impact on marketing and identity verificationUsing AI for content creation and marketingHow AI will impact the fraud industry over the next few years

Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking.From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna.Previously, Wise's Senior PR Manager, Chantal, worked closely with investor relations, finance, and government relations teams, supporting the UK communications strategy for Wise's listing on the LSE.In 2023, The Heard won the industry's Diversity & Inclusion Champion Of The Year, an excellent recognition for profiling and showcasing women and non-binary talent in the fintech industry.In this episode, you'll learn about:The role of PR in fintech marketing When should a FinTech brand start thinking about PRHow to create a compelling narrative about your brand The perfect mix of running PR activity The role of b2b influencers in your PR strategyDo you need to work with a brand spokesperson?The impact of PR in crisis managementThe impact of PR on your bottom line

Send us a Text Message.Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni's career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy.Toni's also leading GoCardless' event series supporting Women in Tech.GoCardless helps over 75,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Toni's also leading their event series supporting Women in Tech.Tune in to learn more about:How to maintain a consistent brand voice across all content Effective channels for content distributionThe role authenticity plays in content creation for fintechsHow fintechs can remain genuine and relatableBrand and tone of voice guidelinesHow to turn customer research into compelling brand storiesHow to build successful brands with mundane offeringHow can we keep pace with changing consumer behaviours And a lot more.Toni says:“Planning matters. It's all about the prep work, the brief you put together, the questions you think of ahead of time.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:

Send us a Text Message.We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today's day and age.Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life.Yonder is the credit card for modern explorers, on a mission to improve people's relationship with credit.Join them as they cover topics such as:Can you still gain followers without producing social content?Building community in fintechHow to measure the impact of your content marketing effortsThe beauty of working at a startupCreating emotion through contentHow to draw eyeballs on your contentThe wrong approach to producing contentBuilding trust in fintech and financial servicesLoïs says:~“People choose you because you've created some sort of emotion in them.”~HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTube

Send us a Text Message.We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind.Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the British Triathlon Federation.Chris joined VibePay as CMO five months ago — a pay-by-bank payment platform born out of the ashes of the COVID crisis. It offers instant, free A2A payments to people and businesses, helping them avoid traditional payment rails, which come with high fees and delays.Tune in to learn more about:How to simplify the complex for your audienceSimilarities between sports marketing and fintechBuilding customer trust in fintechEducating your customers about your product valueCreating noise as a challenger brandWhat it means to be truly disruptiveLeveraging customer insights and researchBuilding products that are beneficial to the end userAnd a lot more.Chris says:"Make your marketing something people can buy into.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTube

Send us a Text Message.Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change.A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking. With more than a million members, Vitality helps people live longer, healthier and financially secure lives, offering health insurance, life insurance and investments. Join Ian and Shameer as they cover topics such as:Changing your messaging to something new and differentApproaching difficult board conversationsPlanning your media buyingThe importance of data in decision-makingThe balance between being data and creative leadIan's advice for driving growthStaying true to your purposeIan says:“Without purpose, your brand is at risk of being scattergun.”Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTube

Send us a Text Message.Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech.OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors.At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set the strategic direction for stakeholder engagement globally.Cool fact: Valentina was named the Standout 35 of Innovate Finance's Women in Fintech Powerlist in 2018.Valentina and Shameer cover topics such as:Understanding the value of comms and PRThe importance of adapting to industry changesLeveraging communications to drive business growthCustomer advocacy and referralsHaving a strong narrative, product market fit, and consistent messaging across all channels and teamsAnd a lot more.Valentina says:“Make sure you create a fantastic customer experience. You want people to shout about you rather than at you.”Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTubeAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech's growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don't forget to click follow to ensure you don't miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.