Podcast appearances and mentions of Doug Green

Most hunters overlook the simple hacks that can elevate tree stand safety, comfort, and efficiency—until now. In this episode, seasoned bowhunter Doug Green from Indiana reveals the gear tricks, setup strategies, and safety hacks that can transform your hunting game, especially if you're balancing mobility with knee issues or chasing big deer on public lands.John, who's recovering from knee surgery and adapting his tactics, joins Doug to unpack the real-world solutions that make hunting more comfortable, safer, and more successful. From choosing the right climbing sticks with grip and bite to mastering quick, silent setup routines that save you time and noise, this episode dives deep into the details that matter—like why double-step sticks like the XOP X2 could be your gamechanger this season.You'll discover: The comparison between traditional ladders, saddle-specific stands, and hybrid options for all-day comfort How to select the best sticks and accessories for safety, low noise, and quick deployment Proven methods for securing gear and optimizing mobility with minimal weight The underrated importance of high-quality hooks, straps, and accessories to avoid frustration and injury Creative setup hacks that allow seamless gear transfer, leaving more time for that perfect shot If you're serious about hunting smarter, safer, and more comfortably—whether you're a weekend warrior or a dedicated run-and-gun pro—this episode is your insider guide. Learn from a seasoned veteran who refuses to settle for mediocre gear or inefficient setups, and take your hunting to the next level.Perfect for saddle hunters, mobile hunters, or anyone looking to maximize their setup while minimizing noise and risk—this is essential listening for the modern hunter. Gear up with these insider tips and stay a step ahead of the herd next season.Doug Green is an experienced hunter from Indiana specializing in mobile setups and gear optimization. His insights stem from years of both out-of-state adventures and hunted-out private land, making him a trusted voice for focus on mobility, comfort, and safety in the tree.Whether you're looking to upgrade your stand, refine your sticks, or simply hunt smarter, this episode is packed with the tactical tips that will keep you safer and more comfortable afield. Hit play now and hunt with confidence. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“These are purpose-built devices,” says Jake Jacoby, CEO of TELCLOUD. “They're UL listed, certified, tested, and designed specifically for this business.” In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, speaks with Jacoby about the hardware that makes modern POTS replacement possible. Jacoby showcases two TELCLOUD devices: the POTScast 8 LTE PC228 LTE, which supports eight analog lines, and the POTScast 2 LTE PC222 LTE, which supports two. Both are designed to support legacy and life-safety systems such as elevators, fire alarms, security systems, fax lines, SCADA applications, modems, and emergency phones as copper lines are phased out. The POTScast platform combines analog support with modern LTE and WAN connectivity, including broadband, Wi-Fi as WAN, satellite, and cellular. Each device includes 24-hour battery backup, helping ensure that critical communications continue even when building power fails. Jacoby also explains TELCLOUD's modular design. Because cellular signal is often weak inside telecom rooms, TELCLOUD supports Power over Ethernet, allowing routers from partners such as Ericsson, Peplink, Digi, InHand, ATEL, and Seego to be placed up to 250 feet away for better reception. The episode closes with the Shots segment, featuring Herencia Historico Grand Reserve Extra Añejo, a five-year-aged, small-batch tequila from Jalisco presented in a distinctive handcrafted bottle. For more information, visit telcloud.com or call 844-900-2270.

On tonight's show, we're coming to your from Green's Dependable Hardware in Russellville, Alabama, as John Duncan of Haleyville joins me to share the incredible story of receiving the gift of life through the late Jolene Sims' kidney donation. It's a powerful reminder of how one selfless decision can impact so many lives. You'll also hear from Matt & Laura McDuffa along with Doug Green as they talk about an upcoming community play at the The Historic Roxy Theatre in Russellville and what it means for the local community. Real stories. Real people. Real impact. News That Unites!™️

Chitra Nawbatt, author of The CodeBreaker Mindset™ and creator and host of The CodeBreaker Mindset™ show, spoke with Doug Green, Publisher of Technology Reseller News, about how artificial intelligence is reshaping the workforce—and why leaders need to rethink long-held assumptions about jobs, productivity, and human potential. Nawbatt challenged the common narrative that AI alone is responsible for job displacement, suggesting instead that many workforce changes were already underway and are now being accelerated by technology. “AI isn't creating the disruption—it's exposing and accelerating decisions that were already in motion,” she explained. The conversation focused on the need for a new mindset—what Nawbatt calls the “CodeBreaker Mindset”—which encourages individuals and organizations to adapt, question assumptions, and embrace continuous learning. Rather than viewing AI as a threat, she emphasized the importance of understanding how to work alongside it, leveraging its capabilities while strengthening uniquely human skills such as creativity, judgment, and empathy. Nawbatt also discussed how businesses must rethink talent strategies, moving beyond traditional roles and job descriptions to more fluid, skills-based approaches. This shift requires leaders to invest in upskilling and to create cultures that support experimentation and innovation. As AI continues to transform industries, Nawbatt's perspective offers a clear message: success will depend less on resisting change and more on developing the mindset to navigate it effectively. Learn more about The CodeBreaker Mindset™: https://www.chitranawbatt.com/

“Some of them have been around for over a hundred years and it's antiquated technology.” That was how Rob Garry, founder of The POTS Box, described the legacy POTS line problem in a recent Technology Reseller News podcast with Doug Green. It was a concise way of capturing both the age of the infrastructure and the urgency of the opportunity now facing partners and customers alike. Garry made clear that this is not a narrow or fading issue. Instead, he presented POTS replacement as a broad-based managed services opportunity for resellers and partners serving organizations that still depend on legacy copper lines for critical functions. As he explained, “We've put together a managed service for replacing old POTS lines… and we've put a program in to enable resellers and partners to do it with their end user customers.” That combination of need and enablement is what makes the market significant. Many businesses and facilities continue to rely on old analog lines for systems that cannot simply be ignored or switched off. In many cases, the infrastructure behind those services is not just old, but rooted in an earlier era of communications. As Doug Green noted during the interview, some of these systems reflect technologies that date back nearly a century. The conversation positioned The POTS Box as a practical answer to that reality. Rather than treating POTS replacement as a one-off hardware transaction, the company has built a managed service approach designed to simplify the transition away from copper while helping partners deliver that change to their customers in a structured way. That matters for the channel. POTS replacement is not just a matter of removing obsolete technology. It is an opportunity to solve a real operational problem for customers while creating ongoing value through service, support, and modernization. For partners, that means a chance to step into a pressing need with a solution that is understandable, necessary, and tied to long-term infrastructure change. The interview also served as a useful reminder that, while much of the technology industry's attention is currently focused on AI and cybersecurity, there are still major opportunities in helping customers address older foundational systems that no longer fit current realities. POTS replacement remains one of those opportunities: concrete, urgent, and widely relevant across many customer environments. For partners looking for a broad-based opportunity with real-world customer impact, Garry's message was straightforward. The need is still here, the infrastructure is still aging, and the market for replacement remains active. Learn more: The POTS Box: https://thepotsbox.com/

“Think of it as the easy button—if you don't want to deal with the complexity, we can take care of it for you,” says Jake Jacoby, CEO of TELCLOUD. In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, speaks with Jacoby about a critical but often overlooked element of POTS replacement: billing, compliance, and selling the service—not just the infrastructure. As legacy copper lines are phased out globally, businesses must replace POTS lines that support life-safety and mission-critical systems such as fire alarms, elevators, security panels, and emergency phones. While much of the conversation has focused on technology and deployment, Jacoby explains that billing and regulatory compliance can be just as important—and just as complex. Because POTS replacement services fall under telecommunications regulations, partners who wish to bill customers directly must meet strict requirements, including registering as a 499 filer with the FCC and implementing sophisticated tax and billing engines capable of calculating and remitting federal, state, and local telecom taxes correctly. Jacoby notes that many partners initially underestimate this complexity. “You can't just mark it up and bill it,” he explains. “You have to be a registered telco, and you have to get the taxes right.” For organizations not prepared to take on this responsibility, TELCLOUD offers a streamlined alternative. Through its full-service, white-label model, TELCLOUD acts as the registered telecom provider, handling billing, tax compliance, and reporting on behalf of the partner. This allows MSPs and trusted advisors to focus on customer relationships while remaining fully compliant. For partners already operating as telecom providers, TELCLOUD also supports a wholesale model that allows them to manage billing independently. The approach reinforces TELCLOUD's core strategy: enabling partners to sell a fully managed service, rather than navigating the complexities of infrastructure, regulation, and billing on their own. At the same time, the partner retains full ownership of the customer relationship, ensuring continuity and long-term account growth. As copper shutdowns accelerate, Jacoby emphasizes that the opportunity extends across the entire channel—from experienced telecom providers to MSPs entering the space for the first time. With flexible engagement models and built-in compliance support, TELCLOUD is helping partners quickly bring reliable POTS replacement solutions to market. The episode concludes with the series' signature Shots segment, where Jacoby highlights Cenote Reposado, a traditionally crafted sipping tequila praised for its quality and accessibility—continuing the series' blend of telecom insight and tequila appreciation. For more information, visit telcloud.com or call 844-900-2270.

David Turner, Vice President of Global Number Intelligence at TransUnion, spoke with Doug Green, Publisher of Technology Reseller News, about the company's new Digital Business Profile solution and its role in helping small businesses improve visibility, accuracy, and trust in an AI-driven search environment. Turner explained that while large enterprises have long benefited from sophisticated SEO and digital presence tools, small businesses have lacked affordable, easy-to-use solutions. TransUnion's Digital Business Profile addresses this gap by providing a centralized portal where businesses can input and manage their core information—hours, services, locations, and more—and distribute it across approximately 80 platforms. “It really comes down to simplicity and affordability—giving even the smallest business the ability to be properly represented,” Turner said. The conversation highlighted how the rise of AI-driven search is reshaping digital discovery. Instead of relying on a handful of major platforms, AI systems now pull data from a wide range of sources, making consistency across all listings critical. TransUnion's platform ensures that verified, trusted data is distributed broadly, improving both search accuracy and business rankings while reducing the burden on business owners. Trust and security are central to the solution. Turner noted that inaccurate or fraudulent listings—such as keyword stuffing or fake business identities—can harm both consumers and legitimate businesses. By verifying business identities and maintaining trusted integrations with major platforms, TransUnion helps protect users while preserving business reputations. This approach also aligns with the company's broader trusted communications initiatives, including branded calling and robocall mitigation. TransUnion is bringing the solution to market through both direct channels and partnerships, including telecom providers and MSPs that can bundle the service into their offerings. By combining identity management, search visibility, and trusted communications, the Digital Business Profile represents a new step in extending enterprise-grade capabilities to the small business market. Learn more about TransUnion: http://www.transunion.com/business

Jason Byrne, SVP of Marketing at Crexendo, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about the company's growth strategy, brand evolution, and continued momentum in the channel. Byrne highlighted Crexendo's strong positioning in the cloud communications space, driven by its NetSapiens platform and a partner-centric model that empowers service providers to build and scale their own offerings. He emphasized that marketing plays a critical role in supporting partner success, helping them differentiate in a crowded market and effectively communicate value to end customers. “Our focus is on enabling partners to grow—both through technology and through strong, consistent messaging,” Byrne said. The conversation explored how Crexendo is investing in brand awareness and partner enablement, providing tools and resources that help partners accelerate sales and expand their reach. By aligning marketing initiatives with partner needs, the company is creating a more cohesive go-to-market strategy. Byrne also noted the importance of community within the Crexendo ecosystem, where partners collaborate, share best practices, and contribute to ongoing innovation. This collaborative approach strengthens the overall value of the platform and helps drive sustained growth. As discussions at Channel Partners continue to focus on differentiation and partner-led growth, Crexendo is positioning its marketing and platform strategy as a foundation for long-term success in the evolving cloud communications landscape. Learn more about Crexendo: https://www.crexendo.com/

Mark Lindsey, Analyst and Engineer at ECG, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about how AI is transforming call intelligence and post-call workflows for businesses and MSPs. Lindsey described ECG's approach to capturing and analyzing conversations, turning voice interactions into structured data that can be immediately acted upon. By leveraging AI, ECG enables automatic transcription, summarization, and extraction of key action items from calls, helping organizations streamline follow-up and improve accountability. “We're turning conversations into actionable intelligence that can be shared and used instantly,” Lindsey said. The platform goes beyond simple transcription by organizing insights into clear outputs such as summaries, tasks, and next steps. This allows teams to quickly understand what happened during a call and what needs to happen next, reducing manual effort and improving operational efficiency. The discussion also highlighted how these capabilities benefit MSPs and channel partners by enhancing customer engagement and internal workflows. By automating routine tasks and providing clearer visibility into communications, organizations can improve productivity while delivering a better customer experience. As conversations at Channel Partners continue to focus on AI and automation, ECG is positioning its solution as a practical way to bring intelligence and structure to everyday business communications. Learn more about ECG: https://www.ecg.co/

Bob Knauf, Senior Product Marketing Manager at HP | Poly, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo in a conversation that combined a look back at a distinguished career with a forward-looking view of workplace communications. As Knauf prepares for retirement after decades in the industry—dating back to the original Polycom SoundStation—he reflected on the evolution of communication technologies and the enduring importance of voice. Despite the rise of mobile and digital collaboration tools, he emphasized that desk phones remain critical in many environments, particularly for frontline workers, healthcare, retail, and regulated industries. “HP is committed to creating products that help people communicate and collaborate better,” Knauf said. The discussion highlighted HP | Poly's new Edge V series of open SIP phones, designed to modernize workplace communications with improved usability, HP branding, and the high-quality audio experience that Poly is known for. The devices incorporate advanced technologies such as NoiseBlock and Acoustic Fence, along with new capabilities to reduce reverberation, ensuring clear, full-duplex conversations even in noisy or open environments. Knauf also pointed to strong channel opportunities tied to the broader HP | Poly ecosystem. MSPs and partners can pair the Edge V phones with a full portfolio of headsets and services, enabling them to deliver complete communication solutions across industries. This integrated approach allows partners to expand revenue streams while improving customer experience. As the industry continues to evolve, Knauf's perspective underscores a key takeaway: innovation in communications is not about replacing voice, but enhancing it. His career—and HP | Poly's continued investment—reflect a long-standing commitment to making human communication clearer, more reliable, and more effective. Learn more about HP | Poly: https://www.hp.com/us-en/poly.html

Tony Puopolo, GM of Digi Managed Solutions at Digi International, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about how IoT, 5G, and managed services are creating new growth opportunities for channel partners. Puopolo explained that Digi International is focused on delivering end-to-end connectivity solutions that combine hardware, software, and managed services. These integrated offerings simplify deployment and management for customers operating in distributed and mission-critical environments such as utilities, transportation, and industrial applications. “Our goal is to make connectivity simple, secure, and scalable for partners and their customers,” Puopolo said. The discussion highlighted Digi's latest innovations, including advanced 5G-enabled platforms designed to support edge computing and real-time data processing. By combining networking, compute, and security capabilities into a single solution, Digi enables organizations to reduce complexity and improve operational efficiency. Puopolo also emphasized Digi's channel-first approach, noting that partners play a critical role in delivering these solutions to the market. By offering managed services alongside technology platforms, partners can create recurring revenue streams while addressing customer needs for reliable, always-on connectivity. As conversations at Channel Partners continue to focus on IoT, 5G, and edge innovation, Digi International is positioning itself as a key enabler for partners looking to expand into high-growth connectivity and managed services opportunities. Learn more about Digi International: https://www.digi.com/

“It's as easy as asking the question—do you still have copper lines? If you don't ask, someone else will,” says Jake Jacoby, CEO of TELCLOUD. In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, speaks with Jacoby about how channel partners can move quickly from awareness to execution in the fast-growing POTS replacement market. As legacy copper lines continue to be phased out by carriers, millions of remaining POTS lines still support life-safety and mission-critical systems such as fire alarms, elevators, security panels, and other legacy devices. While the need for replacement is urgent, many MSPs and trusted advisors hesitate, concerned about the time and complexity required to get started. Jacoby addresses these concerns directly, emphasizing that TELCLOUD's channel-first model is designed to remove barriers to entry. While POTS replacement involves multiple operational components—including logistics, installation, compliance, project management, and ongoing support—TELCLOUD offers a flexible approach that allows partners to engage at any level. For partners looking to move quickly, TELCLOUD's full-service, white-label model enables immediate entry into the market. In this scenario, TELCLOUD handles the heavy lifting behind the scenes—from deployment to support—while the partner maintains the customer relationship and brand presence. For more experienced telecom providers, TELCLOUD also supports a more hands-on, wholesale approach. Jacoby notes that one of the biggest reasons partners hesitate is simply lack of awareness. Many providers are not proactively asking customers about their remaining copper lines, despite the growing urgency. “This is happening to every business customer that still has copper,” he explains. “If you're not having that conversation, someone else will.” The timing is critical. As shutdowns accelerate, entire regions may face sudden demand for replacements, creating bottlenecks in labor and deployment capacity. TELCLOUD encourages partners to act early, helping customers avoid delays that could impact building operations and compliance. Ultimately, Jacoby frames POTS replacement as both an immediate opportunity and a long-term strategy. With relatively little upfront investment, partners can generate recurring revenue streams lasting 15 to 20 years, while strengthening their role as trusted advisors. The episode concludes with the Shots segment, where Jacoby highlights a special Cazcanes Reposado tequila, uniquely aged in Jack Daniel's barrels and available exclusively through select distribution—continuing the series' blend of telecom insight and tequila craftsmanship. For more information, visit telcloud.com or call 844-900-2270.

Shiraz Hasan, Vice President of Channel and Distribution at AT&T Business, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about the company's evolving partner-first strategy and its commitment to driving growth through the channel. Hasan emphasized that AT&T Business is focused on simplifying engagement for partners while expanding the range of solutions they can bring to market. By aligning internal resources, streamlining processes, and enhancing partner support, the company aims to make it easier for MSPs and channel partners to sell and deliver AT&T services. “We are building a partner-first model that makes it easier to do business with us and grow together,” Hasan said. The discussion highlighted the breadth of AT&T Business offerings, including connectivity, mobility, and advanced networking solutions, and how these can be combined to address complex customer needs. Partners are increasingly looking for integrated solutions that deliver both performance and flexibility, particularly as enterprises continue their digital transformation journeys. Hasan also noted that the channel is a critical growth engine for AT&T Business, with ongoing investments in tools, training, and enablement programs designed to help partners succeed. By fostering closer collaboration and providing greater visibility into opportunities, AT&T is strengthening its relationships across the partner ecosystem. As conversations at Channel Partners continue to focus on partner enablement and new revenue opportunities, AT&T Business is positioning its channel strategy as a foundation for long-term growth and innovation. Learn more about AT&T Business: https://www.business.att.com/

Grant Kirkwood, CEO of Contrivian, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about the company's vision for resilient connectivity through multi-constellation satellite and hybrid network architectures. Kirkwood explained that Contrivian is addressing a growing need for reliable, always-on connectivity by combining Low Earth Orbit (LEO) satellite networks with terrestrial infrastructure into a unified, software-defined platform. This approach allows enterprises and service providers to deliver connectivity that mirrors the resilience traditionally associated with fiber networks. “We're bringing terrestrial-grade resilience to LEO by unifying multiple networks into a single, intelligent platform,” Kirkwood said. The company's platform integrates multiple connectivity options—including satellite, fiber, LTE/5G, and broadband—into a cohesive ecosystem that can dynamically route traffic based on availability and performance. This architecture is particularly valuable for mission-critical environments where downtime is not an option. The discussion also highlighted how Contrivian enables partners to shift from selling connectivity components to delivering outcomes. By abstracting the complexity of multi-network environments, partners can offer reliable, high-performance connectivity solutions without managing multiple vendors and contracts. As conversations at Channel Partners continue to focus on next-generation connectivity and network resilience, Contrivian is positioning its platform as a key enabler of seamless, intelligent infrastructure for enterprises and service providers. Learn more about Contrivian: https://contrivian.com/

Peter Galanis, Founder and CEO of Fortavera, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about how MSPs can scale more effectively through structured strategy, operational discipline, and execution. Galanis explained that many MSPs struggle to move beyond incremental growth because they lack a clear framework for scaling their business. Fortavera works with service providers to align leadership, operations, and go-to-market strategy, helping them transition from day-to-day firefighting to long-term, sustainable growth. “Growth doesn't happen by accident—it requires a disciplined approach to strategy and execution,” Galanis said. The conversation highlighted how MSPs can improve performance by focusing on key areas such as sales processes, operational efficiency, and leadership alignment. By building repeatable systems and focusing on accountability, organizations can scale without losing control of their business. Galanis also emphasized the importance of shifting mindset from working “in the business” to working “on the business.” This transition allows MSP leaders to focus on strategic initiatives rather than being consumed by daily operations. As discussions at Channel Partners continue to center on growth and differentiation, Fortavera is positioning itself as a strategic partner for MSPs looking to accelerate their development and build more scalable, resilient businesses. Learn more about Fortavera: https://fortavera.com/

Jason Beal, President, Americas at Exclusive Networks, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about the company's channel-first approach to cybersecurity and how partners can capitalize on growing demand for advanced security solutions. Beal explained that as cyber threats continue to evolve, organizations are looking for specialized security solutions that go beyond traditional offerings. Exclusive Networks focuses on delivering a curated portfolio of best-of-breed cybersecurity technologies through a partner-led model. “Our entire business is built around enabling partners to bring world-class security solutions to their customers,” Beal said. The discussion highlighted how Exclusive Networks supports partners with not only technology but also services, training, and go-to-market resources. This enables MSPs, VARs, and service providers to expand their cybersecurity capabilities without needing to build deep expertise in-house. Beal also emphasized the importance of specialization in today's market. As cybersecurity becomes more complex, partners who can differentiate themselves with advanced solutions and expertise are better positioned to win and retain customers. As conversations at Channel Partners continue to focus on security, AI, and partner growth, Exclusive Networks is positioning itself as a key enabler for partners looking to build scalable, high-value cybersecurity practices. Learn more about Exclusive Networks: https://www.exclusive-networks.com/usa

Zack Schwartz, Chief Sales Officer at Trustifi, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about the rising threat landscape in email security and the opportunity it creates for MSPs. Schwartz explained that email remains the primary attack vector for cyber threats, with increasingly sophisticated phishing campaigns now powered by artificial intelligence. These attacks are harder to detect and more convincing than ever, creating significant risk for businesses of all sizes. “Over 90% of cyberattacks still start with email, and AI is making those attacks more effective,” Schwartz said. Trustifi provides an email security platform designed specifically for MSPs, offering tools that are easy to deploy, manage, and scale across multiple customer environments. The platform includes advanced phishing detection, encryption, and data loss prevention capabilities, enabling partners to protect both inbound and outbound communications. The discussion also highlighted how MSPs can leverage email security as a core service offering. By deploying solutions like Trustifi internally and then extending them to customers, partners can both strengthen their own security posture and create new recurring revenue streams. As cybersecurity continues to be a top priority at Channel Partners, Trustifi is positioning its platform as a critical solution for MSPs looking to address modern email threats while expanding their service portfolios. Learn more about Trustifi: https://trustifi.com/

Jordy Cohen, Senior Director of Partnerships at Chrono Innovation, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about how custom software development is enabling MSPs and channel partners to deliver more differentiated solutions. Cohen explained that many organizations are constrained by off-the-shelf software that doesn't fully align with their operational needs. Chrono Innovation works with partners to design and build custom applications that integrate with existing systems while addressing specific business challenges. “Every business has unique requirements, and custom development allows partners to deliver solutions that truly fit their customers' needs,” Cohen said. The conversation highlighted how MSPs can leverage custom development as a strategic differentiator, moving beyond standard service offerings to deliver tailored solutions that drive higher value and deeper customer relationships. By working with development partners like Chrono Innovation, MSPs can expand their capabilities without needing to build in-house engineering teams. Cohen also emphasized the importance of collaboration between technical teams and business stakeholders to ensure that custom solutions align with both operational goals and user expectations. As discussions at Channel Partners continue to focus on innovation and differentiation, Chrono Innovation is helping partners unlock new opportunities by delivering customized, integrated software solutions that address real-world business challenges. Learn more about Chrono Innovation: https://www.chronoinnovation.com/

Simon Davis, VP of Marketing at RoboForm, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about the growing importance of password management and identity security for MSPs and their customers. Davis emphasized that weak and reused passwords remain one of the most common vulnerabilities in enterprise environments, making password management solutions a critical component of modern cybersecurity strategies. RoboForm provides tools that help organizations securely store, generate, and manage credentials across users and devices. “Password security is still one of the easiest ways for attackers to gain access, and it's one of the easiest problems to fix with the right tools,” Davis said. The conversation highlighted how MSPs can incorporate password management into their service offerings, both to improve their own internal security posture and to deliver added value to customers. By deploying centralized credential management and enforcing best practices, MSPs can reduce risk while creating new recurring revenue opportunities. Davis also noted that as organizations adopt more cloud applications and remote work models, the need for secure identity management continues to grow. Password management solutions serve as a foundational layer in broader security strategies that include multi-factor authentication and access control. As discussions at Channel Partners continue to focus on cybersecurity and risk mitigation, RoboForm is positioning its platform as an accessible and effective way for MSPs to strengthen security and expand their service portfolios. Learn more about RoboForm: https://www.roboform.com/

Carrie Richardson of Fox & Crow Group spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about how MSPs and channel partners can build more effective demand generation strategies and accelerate growth. Richardson emphasized that many MSPs struggle with consistent lead generation and often rely too heavily on referrals or ad hoc marketing efforts. Fox & Crow Group focuses on helping partners build structured, repeatable marketing programs that generate qualified opportunities and support long-term business growth. “MSPs need a predictable way to generate demand, not just occasional wins from referrals or one-off campaigns,” Richardson said. The conversation explored how successful marketing strategies for MSPs combine clear messaging, targeted outreach, and consistent execution. By aligning marketing efforts with business goals and customer needs, partners can create a more sustainable pipeline of opportunities. Richardson also highlighted the importance of understanding the customer journey and tailoring messaging to different stages of the buying process. This approach helps MSPs engage prospects more effectively and convert interest into revenue. As discussions at Channel Partners continue to focus on growth and differentiation in a competitive market, Fox & Crow Group is helping MSPs develop the marketing discipline needed to scale their businesses and build stronger customer relationships. Learn more about Fox & Crow Group: https://www.foxcrowgroup.com/

Mahen Gundecha of SkyCrest Advisors joined Doug Green, Publisher of Technology Reseller News, for a short but impactful podcast reel highlighting a critical issue in MSP exit planning: how quickly business value can erode if key relationships are not secure. Using a real-world scenario, Gundecha explained that service businesses—particularly MSPs—carry inherent risk due to their dependence on customer concentration and key employees. Even with contracts in place, clients can exit, creating immediate financial impact. He illustrated this with a simple example: if a single customer represents 20% of revenue, losing that client can significantly reduce profitability—and when valuation multiples are applied, that loss can translate into millions of dollars in reduced company value. “When you're selling a service company, you're buying people, capabilities, and customers,” Gundecha said. “If key customers or employees leave, the value of your business drops—sometimes dramatically.” The risks extend beyond customers. Gundecha shared cases where key employees departed during the sale process, sometimes triggered by the announcement of a pending acquisition. Since buyers are ultimately acquiring the team and its capabilities, the loss of critical personnel can jeopardize or even derail a deal. He also noted that undisclosed risks—such as clients planning to leave—can surface late in due diligence, forcing difficult conversations with buyers. In some cases, deals can be restructured or salvaged, but in others, buyers may walk away entirely due to heightened risk. The key takeaway: MSP owners preparing for an exit must proactively strengthen and validate relationships with both customers and employees well before entering the sale process. Regular engagement, transparency, and retention strategies are essential to preserving value. Gundecha emphasized that valuation is not just about revenue multiples, but about the stability and durability of the business—factors that directly influence buyer confidence and final deal outcomes. Learn more: https://www.skycrestadvisors.com/

“Now it's much more about accountability. We need to see metrics moving.” — Jean-Philippe Avelange, Chief Information Officer, Expereo In this Technology Reseller News podcast, Doug Green speaks with Jean-Philippe Avelange, CIO of Expereo, about a major shift now underway in enterprise AI strategy: the move from experimentation to measurable return on investment. Avelange explains that 2024 was largely a period of AI discovery, while 2025 brought broader rollouts and aggressive investment. In 2026, however, the tone has changed. Boards and executive teams are no longer satisfied with AI pilots and proofs of concept alone. They want evidence that AI is improving cycle times, raising service quality, and producing tangible business results. Expereo, a global connectivity provider helping multinational enterprises source and manage internet-centric connectivity worldwide, has a front-row view of this shift. The company works closely with enterprises facing both the opportunity and the infrastructure demands created by AI-driven transformation. According to Avelange, many organizations are learning that AI success depends less on adding tools for employees and more on rethinking business processes, governance, and data structures so AI can be embedded directly into how work gets done. That distinction is central to Expereo's view of embedded AI. Rather than simply providing copilots or chat interfaces to employees, embedded AI places intelligence inside the process itself, allowing agents, skills, and automation flows to perform work in a more autonomous but still controlled way. This requires much more than model access. It demands clear process design, reliable data ownership, and a disciplined understanding of what good outcomes look like. Avelange notes that this is one reason many AI pilots fail to reach production. Companies often move too quickly, expecting AI to replace effort without first resolving issues around fragmented data, unclear workflows, and inconsistent governance. In contrast, the AI initiatives that now survive budget scrutiny are those tied to specific use cases with clear, near-term business impact. Inside Expereo, that means focusing on practical gains in areas such as service assurance, multilingual ticket handling, supplier coordination, and customer response quality. The company began with straightforward generative AI use cases, but is now moving toward more structured, embedded intelligence that helps teams make better decisions faster and more consistently. Avelange's advice to enterprises entering this new phase of AI spending is to start with the “boring” processes first: the repetitive, manual, and measurable workflows where governance can be built, data can be normalized, and success can be clearly demonstrated. From there, organizations can expand AI more confidently into broader and more transformative parts of the business. To learn more about Expereo, visit https://www.expereo.com/.

Elie Y. Katz, President and CEO of National Retail Solutions, joined Doug Green, Publisher of Technology Reseller News, to discuss how NRS is transforming independent retail with enterprise-grade technology, integrated services, and new approaches to security and growth. Katz described NRS as the leading point-of-sale (POS) platform for independent retailers—including convenience stores, liquor stores, and bodegas—while also delivering a broader suite of services such as payments, cash advances, and payroll. The company's mission is to bring big retail capabilities to small businesses that lack the time and resources to source and integrate these tools on their own. “We look at it as if we're the back office for these small businesses… we bring them the best tools so they can focus on running their business,” Katz said. A major focus of the discussion was store security, a growing concern as theft and shrinkage increasingly impact small retailers. NRS has embedded multiple security features directly into its POS platform, including panic alarms, real-time alerts for suspicious activity, and integrated camera systems that align transactions with video footage. These tools help merchants detect both internal and external risks while maintaining operational efficiency. Importantly, Katz emphasized that these solutions are designed with affordability in mind, ensuring that even the smallest retailers can access advanced protection without compromising margins. Beyond security, NRS is enabling independent retailers to compete more effectively through digital transformation. With tools like e-commerce integration, delivery platform connectivity, loyalty programs, and rewards systems, small stores can expand beyond their immediate neighborhood and reach a broader customer base. Katz also shared current retail trends, noting softness in certain sectors like liquor sales, while convenience stores remain relatively stable. In this environment, technology becomes a key differentiator—helping merchants maintain revenue and improve customer engagement. With a network of over 35,000 locations, NRS is effectively creating a collective ecosystem of independent retailers, giving them scale, tools, and services typically reserved for large chains. For channel partners, MSPs, and service providers, Katz highlighted a significant opportunity: leveraging existing customer relationships to introduce additional services and generate new revenue streams. Learn more: https://nrsplus.com/

“Is your business still exciting—or just exhausting?” SkyCrest highlights a powerful concept for MSPs and service providers: small increases in profitability can translate into significant gains in exit valuation, Podcast “Is your business still giving you that same excitement—or has it become something you have to manage rather than something you want to build?” In this Technology Reseller News podcast, Doug Green speaks with leaders from SkyCrest Advisors, https://mspexitplan.com/ about a reality many MSP owners eventually face: the shift from entrepreneurial energy to operational fatigue—and the strategic decisions that follow. The conversation centers on a critical inflection point. For many business owners in their 50s and 60s, the business that once fueled ambition can become all-consuming. Long hours, cybersecurity pressures, and the weight of responsibility often replace the early excitement of landing clients and hitting revenue milestones. That's where the conversation turns from growth to transition. A key takeaway is the importance of asking hard questions early: Is the business still aligned with your personal goals? Is it a lifestyle, an income engine, or an asset preparing for exit? And most importantly—are you financially ready for what comes next? SkyCrest highlights a powerful concept for MSPs and service providers: small increases in profitability can translate into significant gains in exit valuation. Improving profit by $100K could add $500K or more in business value, reframing how owners should think about the final years before a sale. The discussion also underscores a common reality—most owners have the majority of their wealth tied up in their business. That makes planning not just important, but urgent. Risks like health issues, owner dependency, and lack of succession planning can directly impact valuation if not addressed in advance. The bottom line: exit planning isn't a last-minute decision—it's a multi-year strategy. For MSPs looking ahead three to five years, the focus should shift to building value, reducing risk, and ensuring the business can operate without them. Learn more at SkyCrest Advisors. https://mspexitplan.com/

The growing complexity of messaging compliance and the operational risks facing enterprises, Approved Contact Podcast, This is where structured conversation data becomes critical “Pay attention to why you’re sending the text—operational versus marketing.” In this Technology Reseller News podcast, Doug Green speaks with Tony Nuzzo of Approved Contact about the growing complexity of messaging compliance and the operational risks facing enterprises. A key theme emerging from the discussion is that as customer communications scale—especially across SMS and voice—organizations must move beyond fragmented systems and develop a unified, auditable view of customer interactions. Nuzzo highlights how regulations like the “ten-day revocation rule” are raising the stakes. Once a customer opts out, companies have a limited window to stop all communications—or risk fines and legal exposure. The challenge is not just compliance, but execution: ensuring that opt-outs are captured, understood, and acted upon across all systems in near real time. This is where structured conversation data becomes critical. By centralizing communication records and applying frameworks like vCon, businesses can better understand customer intent, track consent, and reduce ambiguity. The distinction between operational messages (e.g., fraud alerts or payment reminders) and marketing outreach becomes especially important, as each carries different compliance obligations. For enterprises, financial institutions, and service providers, the takeaway is clear: compliance is no longer a back-office function—it is a core operational capability. Those who can manage consent, context, and communication history effectively will reduce risk while improving customer trust. The bottom line: in a world of tightening regulations and rising customer expectations, managing conversations intelligently isn't optional—it's foundational.

“Ultimately, the customer wants one thing: they want the service, they want it to work, and it has to be 100 percent reliable,” says Jake Jacoby, CEO of TELCLOUD. In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, sits down with Jacoby to explore a critical dimension of copper migration that goes beyond hardware: why the service model matters almost as much as the technology itself. Jacoby begins by framing TELCLOUD's role in the market. As a backend service provider focused entirely on the channel, TELCLOUD does not sell direct. Instead, the company works through trusted advisors—MSPs, telecom agents, IT service firms, and carriers—helping them deliver reliable replacement for legacy copper lines used by alarm panels, security systems, elevators, and other life-safety applications that do not work well over conventional VoIP. While TELCLOUD initially focused on solving the technical side of POTS replacement, Jacoby explains that the company quickly realized that technology alone was not enough. Resellers also needed support with the operational realities of delivering these services at scale: project management, kitting, logistics, field services, financing, monitoring, and ongoing support. That led TELCLOUD to build a flexible model that ranges from wholesale enablement to fully managed white-label service. Some partners handle much of the deployment themselves, while others rely on TELCLOUD to manage the process end to end under the partner's own brand. The goal, Jacoby says, is to meet the reseller where they are—whether they are a telecom expert or an MSP with strong customer trust but little telecom experience. For MSPs in particular, Jacoby makes the case that POTS replacement can still be a fit even if telecom is not their core business. “If you are that trusted advisor and your customer looks to you for guidance, then maybe it's a good fit,” he says. “We can do the rest.” TELCLOUD's white-label approach ensures that the partner retains the customer relationship while TELCLOUD delivers the backend infrastructure and support. The urgency behind this model is growing. As Jacoby notes, carriers are accelerating shutdowns, and in many areas there is simply not enough time or labor capacity to convert all remaining lines once outages begin to hit at scale. That makes proactive planning essential—not only to avoid cost spikes, but to prevent situations where buildings cannot open, elevators cannot operate, or life-safety systems are left waiting in line for replacement service. The episode closes with the Shots segment, where Jacoby introduces Gran Mayan Silver, a triple-distilled blanco tequila presented in a distinctive ceramic bottle. Smooth, clear, and designed for sipping, it continues the series' tradition of pairing serious infrastructure conversations with a lighter finish. For more information, visit https://www.telcloud.com/ or call 844-900-2270.

Doug Green, Publisher of Technology Reseller News, interviewed Paul Tuttle, Interop Field Applications Engineer, and Dan Marchetto, Vice President of Sales and Marketing at CyberData, to discuss the continued evolution of IP-based endpoints, paging systems, and facility communications in enterprise environments. CyberData has long focused on enabling critical communications through IP-connected devices, including paging systems, intercoms, and notification endpoints. Tuttle explained that many organizations are transitioning from legacy analog infrastructure to IP-based solutions that integrate directly with modern VoIP and unified communications platforms. “We're helping customers move from analog to IP without losing the reliability they depend on,” he said. Marchetto emphasized that paging and facility communications remain essential across industries such as healthcare, education, manufacturing, and public safety. While often overlooked, these systems play a critical role in day-to-day operations and emergency response. As organizations modernize their communications environments, integrating these endpoints into IP networks allows for greater flexibility, scalability, and centralized management. The discussion also highlighted interoperability as a key requirement. CyberData works across a wide range of platforms to ensure its devices function seamlessly within diverse customer environments. This flexibility is especially important for partners and integrators who must deploy solutions that align with existing infrastructure while supporting future growth. Ultimately, Tuttle and Marchetto positioned IP endpoint modernization as both a necessity and an opportunity. As legacy systems are phased out, organizations can enhance reliability, improve safety communications, and enable new capabilities through network-connected devices. For channel partners, this represents a continued area of demand tied to broader digital transformation initiatives. More information about CyberData and its IP endpoint solutions is available at https://www.cyberdata.net/.

Vaishnavi Bichu, a telecommunications engineering leader specializing in Radio Access Network (RAN) deployment, spoke with Doug Green, Publisher of Technology Reseller News, on addressing network deployment challenges using digital twins. As 5G deployments continue to scale and the industry begins laying the foundation for 6G, mobile network operators are facing increasing challenges related to site complexity, infrastructure accuracy, and coordination across deployment teams. Traditional planning methods, often dependent on manual site visits and fragmented data sources, are struggling to keep pace with the precision and speed required for modern and future network rollouts. Vaishnavi Bichu In a recent Telecom Reseller podcast, Vaishnavi Bichu, a leading expert in Radio Access Network (RAN) deployment and optimization, shares insights into these evolving challenges and the growing role of digital twins in addressing them. A key issue highlighted during the discussion is the lack of reliable and up to date infrastructure data during the planning phase. In many deployment scenarios, engineering teams must rely on outdated site documentation, repeated field visits, and manual validation processes, factors that contribute to delays, inefficiencies, and increased deployment costs. Vaishnavi notes that digital twins are helping shift this paradigm by enabling a more accurate and data driven approach to network planning. By leveraging technologies such as drone-based imaging, photogrammetry, and LiDAR, operators can create high fidelity 3D models of physical sites. These models allow teams to validate designs, simulate deployment scenarios, and identify potential issues before on-site execution. The conversation also underscores the role of digital twins in improving cross functional collaboration. With a shared and continuously updated representation of site conditions, stakeholders across design, construction, and operations can align more effectively, reducing errors and accelerating deployment timelines. Beyond immediate deployment benefits, digital twins are increasingly seen as foundational to the industry's transition toward AI driven network operations. As networks evolve to become more software defined and adaptive, and as the industry progresses toward 6G, accurate digital representations of infrastructure will play a critical role in enabling automation, predictive optimization, and closed loop network management. As operators continue to invest in 5G and prepare for 6G evolution, digital twins are expected to become an integral component of more efficient, scalable, and intelligent network deployment strategies. Listen to the full podcast to hear more insights on how digital twins are reshaping modern network deployments at scale.

Mitch Lieberman, VP of Product (Fuel CX) at Fuel iX, a TELUS Digital company, spoke with Doug Green, Publisher of Technology Reseller News, during the Spring '25 vCon event about how AI orchestration is transforming customer experience strategies. Lieberman explained that enterprises are moving beyond isolated AI tools toward orchestrated systems that coordinate multiple AI models, data sources, and workflows. Fuel iX is designed to help organizations manage this complexity, enabling them to deploy AI across customer engagement channels while maintaining control, governance, and consistency. “The challenge is no longer just deploying AI—it's orchestrating it across the entire customer journey,” Lieberman said. The platform allows enterprises to integrate AI into customer interactions in a structured and scalable way, supporting use cases such as automation, agent assistance, and personalized engagement. By orchestrating AI workflows, organizations can improve efficiency while delivering more seamless and context-aware customer experiences. The conversation also highlighted the importance of governance and trust as AI adoption accelerates. Enterprises must ensure that AI systems operate within defined guardrails, particularly when handling sensitive customer data and communications. As discussions at the Spring '25 vCon event continue to focus on the future of AI-driven communications, Fuel iX and TELUS Digital are positioning themselves at the forefront of helping organizations operationalize AI at scale while maintaining visibility, control, and trust. Learn more about Fuel iX: https://fuelix.ai/ Learn more about TELUS Digital: https://telusdigital.com/

Doug Green, Publisher of Technology Reseller News, interviewed Gerry Christensen, Associate Founder of ICA AI, to discuss a new approach to securing communications in an era increasingly shaped by AI-driven threats. The conversation centered on how traditional defenses are falling short and why a relationship-based model of AI may be critical to restoring trust in digital interactions. Christensen explained that as AI-generated content becomes more sophisticated, the ability to impersonate individuals, organizations, and trusted entities is rapidly increasing. This creates a growing risk of fraud, misinformation, and communication breakdown across voice, messaging, and digital channels. “The problem isn't just bad actors—it's that we can no longer trust what we're hearing or seeing,” Christensen noted. ICA AI's approach focuses on establishing trusted relationships as the foundation for communication validation. Rather than relying solely on content analysis or reactive filtering, the platform leverages identity, context, and prior interactions to determine whether a communication should be trusted. This model aims to proactively prevent malicious or unauthorized interactions before they reach the user. The discussion also explored how this approach could be applied across industries, including telecom, enterprise communications, and customer engagement platforms. By embedding relationship intelligence into communication systems, organizations can better protect customers, reduce fraud, and maintain confidence in their digital channels—an increasingly critical requirement as AI adoption accelerates. Ultimately, Christensen positioned ICA AI as part of a broader shift toward AI-driven trust infrastructure, where securing communications is not just about blocking threats, but about ensuring that every interaction is verified and meaningful. As AI continues to reshape the communications landscape, solutions that can preserve trust at scale will play a central role in the future of digital interaction. More information about ICA AI and its approach to relationship-based AI is available at https://icaai.ai.

Doug Green, Publisher of Technology Reseller News, interviewed Fern Halper, Founder of AI Foundations Group and VP of Research at TDWI, to discuss what separates successful AI initiatives from those that stall—and why data strategy remains the critical foundation for AI success. Halper emphasized that while excitement around AI—particularly generative AI—continues to grow, many organizations are still struggling to move from experimentation to measurable business value. The primary reason, she explained, is not the models themselves, but the underlying data environment. “If your data isn't ready, your AI isn't going to succeed,” Halper said, highlighting the importance of data quality, governance, and accessibility. A key theme of the conversation was the need for organizations to align AI initiatives with real business objectives. Rather than pursuing AI for its own sake, companies should focus on specific use cases where data can drive outcomes such as improved customer experience, operational efficiency, or revenue growth. Halper noted that organizations that succeed tend to start with well-defined problems and build from there, rather than attempting large-scale transformations without a clear roadmap. The discussion also explored the evolving role of data management in the AI era. As organizations adopt more advanced analytics and machine learning capabilities, they must modernize their data infrastructure—often leveraging cloud platforms—to support scalability and real-time insights. This includes integrating disparate data sources, ensuring proper governance, and enabling collaboration between technical and business teams. Ultimately, Halper positioned AI success as a journey grounded in fundamentals. While new tools and technologies continue to emerge, the organizations that will benefit most are those that invest in strong data foundations, clear strategy, and disciplined execution. Learn more at https://datamakesworld.com/.

Steve Leaden, Founder and President of Leaden Associates, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about the evolving role of telecom expense management (TEM) and how AI is transforming cost control for enterprises. Leaden explained that as enterprise communications environments become more complex—spanning mobile, cloud, and legacy systems—organizations are struggling to maintain visibility into their telecom spending. TEM solutions are becoming essential tools for identifying inefficiencies, eliminating billing errors, and optimizing overall communications costs. “Most enterprises don't realize how much they're overspending until they take a close look at their telecom environment,” Leaden said. Leaden Associates focuses on helping organizations gain control over telecom expenses through auditing, optimization, and ongoing management services. By leveraging data analytics and AI-driven tools, companies can uncover hidden costs, streamline vendor relationships, and make more informed decisions about their communications infrastructure. The discussion also highlighted how the shift to cloud communications and mobility has increased the need for continuous monitoring and management. As organizations adopt more services and providers, maintaining cost discipline requires a more strategic and data-driven approach. As conversations at Enterprise Connect continue to emphasize efficiency and digital transformation, Leaden Associates demonstrates how telecom expense management remains a critical component of enterprise communications strategy. Learn more about Leaden Associates: https://www.leaden.com/

Jon Arnold, Principal at J Arnold & Associates, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about the key trends shaping the enterprise communications market and the growing influence of artificial intelligence. Arnold highlighted that AI continues to dominate industry conversations, with vendors rapidly embedding AI capabilities across unified communications, contact center platforms, and customer engagement tools. However, he noted that while innovation is accelerating, enterprises must carefully evaluate how these technologies deliver real business value. “There's a lot of AI noise in the market right now, but the real question is how organizations turn that into meaningful outcomes,” Arnold said. The discussion also explored how the communications landscape is evolving, with shifts in vendor positioning, increased focus on cybersecurity, and changing dynamics across the channel. Arnold observed that industry events like Enterprise Connect reflect both continuity and change, with familiar players alongside new entrants bringing fresh approaches to the market. Arnold emphasized that organizations need to take a strategic approach when adopting new technologies, particularly as AI, security, and customer experience continue to converge. Understanding where to invest—and how to integrate these capabilities into existing environments—will be critical for long-term success. As Enterprise Connect continues to highlight the rapid pace of innovation in enterprise communications, Arnold's insights underscore the importance of balancing emerging technologies with practical business outcomes. Learn more about J Arnold & Associates: https://www.jarnoldassociates.com/

Kassaundra McKnight-Young, Chief Nursing Informatics Officer at Zebra Technologies, spoke with Doug Green, Publisher of Technology Reseller News, during the HIMSS conference about how technology is transforming clinical workflows and improving patient care through real-time data access. McKnight-Young emphasized the critical role of nursing informatics in bridging the gap between clinical practice and technology. By equipping frontline caregivers with mobile devices and real-time data, healthcare organizations can improve decision-making, reduce administrative burden, and enhance patient outcomes. “When clinicians have access to the right information at the right time, it directly impacts the quality of care they can deliver,” she said. Zebra Technologies focuses on enabling real-time visibility across healthcare environments, providing tools that support communication, data capture, and workflow optimization at the point of care. These solutions help ensure that clinicians can access accurate patient information quickly, reducing delays and minimizing the risk of errors. The discussion also highlighted the growing importance of integrating technology seamlessly into clinical workflows. Solutions must be intuitive and reliable so that healthcare professionals can focus on patient care rather than navigating complex systems. As healthcare organizations continue their digital transformation journeys, conversations at HIMSS underscored the need for technologies that empower clinicians, improve operational efficiency, and support better patient outcomes through timely, actionable data. Learn more about Zebra Technologies: https://www.zebra.com/us/en

Doug Green, Publisher of Technology Reseller News, interviewed Brian English, Chief Operating Officer at Gamut, to discuss how AI is transforming network operations and enabling a shift toward more autonomous telecom environments. English explained that Gamut is focused on applying AI to simplify and automate complex network operations, particularly in environments where traditional tools struggle to keep pace with scale and complexity. As networks grow more dynamic, operators need systems that can continuously monitor, analyze, and respond in real time. “We're moving from reactive network management to proactive—and ultimately autonomous—operations,” English said. A central theme of the discussion was the operational burden faced by service providers. Many organizations still rely on manual processes and fragmented tools to manage networks, which can lead to inefficiencies, slower response times, and higher operational costs. Gamut's approach uses AI to correlate data across systems, identify issues before they escalate, and automate remediation workflows, reducing the need for human intervention. English also highlighted the importance of visibility and data integration. Effective AI-driven operations require access to comprehensive, high-quality data from across the network. By unifying these data sources, Gamut enables service providers to gain deeper insights into performance, detect anomalies, and optimize service delivery at scale. Ultimately, the conversation underscored a broader industry shift: telecom is moving toward self-healing, intelligent networks that can operate with increasing levels of autonomy. For service providers, this evolution offers the potential to improve reliability, lower costs, and deliver better customer experiences, while positioning themselves for the next generation of AI-driven services. More information about Gamut and its AI-powered network operations platform is available at https://www.gogamut.io/.

“You can build the most reliable system in the world, but if you can't see what's happening, you can't manage it,” says Jake Jacoby, CEO of TELCLOUD. In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, speaks with Jacoby about a critical component of modern POTS replacement deployments: visibility, monitoring, and proactive management. As organizations transition away from legacy copper lines, replacing them with wireless and IP-based solutions, the need for real-time insight into system performance becomes essential—particularly for life-safety applications such as fire alarms, elevators, and emergency phones. Jacoby explains that while traditional copper lines were relatively simple, modern POTS replacement solutions are part of a broader, more dynamic infrastructure that includes cellular connectivity, network routing, and power systems. This complexity makes centralized monitoring and alerting a necessity rather than a luxury. Through TELCLOUD's platform, partners and customers gain the ability to monitor device status, connectivity, and power conditions in real time. This allows them to identify issues before they become failures, reducing downtime and ensuring compliance with safety requirements. The discussion also underscores the value this creates for channel partners and MSPs. By offering managed visibility and support, partners can deliver ongoing value beyond installation, strengthening customer relationships and generating recurring revenue opportunities. Jacoby emphasizes that the goal is not just to replace copper, but to improve upon it. “With the right monitoring in place, you're not just matching the reliability of the old network—you're exceeding it,” he notes. As the copper sunset accelerates globally, solutions that combine connectivity, backup power, and intelligent monitoring will define the next generation of life-safety communications infrastructure. The episode concludes with the series' signature Shots segment, featuring another premium sipping tequila—continuing the tradition of pairing serious telecom discussions with a lighter, conversational close. For more information, visit https://www.telcloud.com/ or call 844-900-2270.

Doug Green, Publisher of Technology Reseller News, interviewed Ariel Reid, Vice President of Customer Experience at GCH Technologies, to discuss the growing importance of short code registry, messaging compliance, and brand trust in today's A2P (application-to-person) messaging ecosystem. Reid explained that GCH Technologies focuses on helping enterprises navigate the increasingly complex requirements around business messaging, particularly as carriers and regulators tighten rules to combat spam, fraud, and abuse. A central part of this effort is ensuring that businesses properly register their messaging campaigns and identities. “If you're not registered, you're not going to get through,” Reid noted, underscoring how compliance has become essential for message deliverability. The conversation highlighted how many organizations still underestimate the operational and technical requirements involved in launching compliant messaging campaigns. From brand registration to campaign approval and ongoing monitoring, businesses must align with carrier frameworks to ensure messages are delivered reliably. Failure to do so can result in blocked messages, degraded performance, or reputational damage. Reid also emphasized the customer experience dimension of compliance. Proper registration and governance not only improve deliverability but also build trust with end users, who are increasingly wary of unsolicited or suspicious messages. By ensuring transparency and legitimacy, businesses can create more effective and engaging communication with their customers. Ultimately, Reid positioned messaging compliance not as a barrier, but as an opportunity for enterprises and service providers to differentiate through reliability and trust. As A2P messaging continues to grow as a critical communication channel, organizations that invest in proper registration and compliance processes will be best positioned to succeed. More information about GCH Technologies and its messaging solutions is available at https://gchtech.com/.

Patrick Wilson of Cavell joined Doug Green, Publisher of Technology Reseller News, for a Cloud Communications Alliance (CCA) podcast discussing the evolving cloud communications landscape, key market shifts, and the growing impact of AI across UCaaS and CCaaS. Wilson outlined how the industry is entering a new phase of maturity, where growth is no longer driven solely by seat expansion, but by value-added services, integration, and differentiation. As competition intensifies, providers are increasingly focused on delivering more complete solutions that combine communications, customer experience, and business applications. A central theme of the discussion was the rapid rise of AI-driven capabilities, particularly in the contact center. Wilson noted that AI is moving beyond experimentation into real deployment, where it is beginning to deliver measurable outcomes—improving efficiency, enhancing customer interactions, and enabling new service models. At the same time, he emphasized that successful adoption depends on integration with existing workflows and data environments. “We're seeing a shift from selling seats to delivering outcomes,” Wilson said. “AI and integration are becoming the key drivers of value in this next phase of the market.” Wilson also highlighted the continued convergence of UCaaS, CCaaS, and CRM platforms, pointing to moves by major vendors to expand into adjacent categories. This convergence is creating both opportunity and pressure for service providers, who must decide whether to specialize, partner, or broaden their own portfolios. For partners and service providers, the message is clear: success will depend on adaptability, vertical expertise, and the ability to align technology with real business outcomes. Those that can combine communications with intelligence and workflow integration will be best positioned to compete. As a member of the Cloud Communications Alliance, Cavell continues to provide market intelligence and strategic insight to help providers navigate this period of transformation. Learn more: https://www.cavell.com/

Doug Green, Publisher of Technology Reseller News, interviewed Scott Eivers, CEO of Datatonic, about the rapid evolution of AI in telecommunications and why the next phase of innovation depends on building strong data foundations. Datatonic, a leading Google Cloud partner, works with telecom operators and enterprises to modernize their data architectures so they can fully leverage advanced analytics and AI-driven automation. Eivers explained that the telecom industry is entering a new phase where agentic AI—autonomous systems capable of taking action and executing workflows—will play a growing role in operations, customer engagement, and network management. However, he emphasized that AI success depends heavily on the quality and accessibility of underlying data. “AI is only as good as the data it's built on,” Eivers noted, pointing out that many organizations still struggle with fragmented data environments that limit the effectiveness of their AI initiatives. A key focus of Datatonic's work is helping telecom providers unify and modernize their data infrastructure using cloud-native platforms. By bringing together operational, customer, and network data into a consistent architecture, service providers can unlock new capabilities such as predictive analytics, intelligent automation, and real-time decision-making across their organizations. The conversation also explored how AI is moving beyond experimentation into production use cases across the telecom sector. From improving customer service to optimizing network performance and detecting fraud, AI-driven systems are increasingly becoming embedded in core telecom operations. Eivers stressed that companies that invest early in scalable data platforms will be best positioned to deploy these capabilities effectively. Ultimately, the discussion highlighted a broader shift in the industry: AI is no longer just about models and algorithms—it is about data strategy, governance, and operational readiness. As telecom providers pursue digital transformation, the organizations that succeed will be those that treat data as a strategic asset and build the infrastructure needed to support intelligent, automated systems. More information about Datatonic is available at https://datatonic.com/.

Molly Weis, Vice President of Marketing & Communications at Numeracle, spoke with Doug Green, Publisher of Technology Reseller News during the HIMSS conference about the growing challenge of trust in voice communications and how verified calling technologies are becoming increasingly important for healthcare organizations. Weis explained that healthcare providers depend heavily on phone communication to reach patients, yet many calls now go unanswered due to widespread robocalls and spoofed numbers. This creates real challenges for hospitals and clinics trying to deliver critical updates, appointment reminders, or care coordination messages. “If patients don't trust the number calling them, they simply won't answer—even when it's their healthcare provider trying to reach them,” she said. Numeracle focuses on restoring trust in voice communications through call authentication and branded calling solutions that help organizations ensure their calls are properly identified and verified. These technologies help healthcare providers increase answer rates and improve patient engagement while protecting their brand identity. During the conversation, Weis noted that healthcare organizations attending HIMSS are increasingly aware that communication trust is now a strategic issue. With fraud and spam calls continuing to rise, providers must find ways to ensure legitimate calls reach patients reliably. As healthcare continues its digital transformation, trusted voice communications will remain an essential component of patient engagement and care delivery. Learn more about Numeracle: https://www.numeracle.com/

Ashley Marcotte, Senior Manager of Project & Enablement at Numeracle, spoke with Doug Green, Publisher of Technology Reseller News, during the HIMSS conference about the growing need for trusted voice communications and the role of verified calling technologies in enterprise environments. Marcotte explained that organizations across industries—particularly healthcare—are facing increasing challenges with call authentication and spam filtering. As consumers become more cautious about answering unknown numbers, legitimate business calls are often ignored or blocked entirely. “Organizations need to ensure that when they call a customer or patient, the recipient can clearly see who is calling and trust that the call is legitimate,” she said. Numeracle helps enterprises address this challenge by providing visibility and verification tools that allow businesses to register and authenticate their phone numbers across the telecommunications ecosystem. These capabilities help organizations protect their brand identity, reduce call blocking, and improve answer rates for critical communications such as appointment reminders, patient outreach, and customer service interactions. Marcotte also noted that many enterprises attending HIMSS are recognizing that trusted voice communications are now a strategic requirement rather than a technical afterthought. With increasing regulatory scrutiny and growing consumer awareness around fraud and spoofed calls, organizations must ensure that their outbound communications are both secure and transparent. As digital transformation continues across healthcare and other sectors, solutions that restore trust and accountability in voice communications are becoming an essential part of modern customer and patient engagement strategies. Learn more about Numeracle: https://www.numeracle.com/

Vincent Gianfrancesco, Channel Account Manager for Cloud Service Providers and MSPs at Snom Americas, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how Snom is helping partners expand opportunities in the rapidly evolving communications market. Gianfrancesco discussed the growing importance of channel partnerships as MSPs and cloud providers look to deliver reliable, scalable communications solutions for businesses of all sizes. As organizations continue to migrate to cloud-based collaboration platforms, the role of high-quality IP phones and endpoint devices remains essential for delivering a consistent and professional communications experience. “Snom has always focused on providing reliable, partner-friendly solutions that help MSPs and service providers deliver real value to their customers,” Gianfrancesco said. By working closely with channel partners, Snom aims to simplify deployment and ensure that partners have the tools they need to support modern cloud communications environments. The conversation also highlighted how Snom's device portfolio integrates with a wide range of UC and collaboration platforms, giving partners flexibility when designing solutions for enterprise, SMB, and vertical industry deployments. As companies gathered at Enterprise Connect to explore the next generation of communications technologies, Snom emphasized its continued focus on supporting MSPs and cloud providers with dependable devices and strong channel partnerships. Learn more about Snom Americas: https://www.snomamericas.com/

Charlene Ignacio of Fornix Marketing spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about Beyond the Box, a CRM platform designed to help MSPs and channel partners better manage customer relationships and business operations. Ignacio explained that many service providers struggle with fragmented tools and processes when managing sales pipelines, customer engagement, and service delivery. Beyond the Box addresses this challenge by providing a platform tailored specifically to the needs of the channel, allowing MSPs to manage leads, automate workflows, and maintain better visibility into their business performance. “Beyond the Box was built with the channel in mind, helping partners streamline operations while maintaining strong relationships with their customers,” she said. The platform is designed to integrate CRM capabilities with operational workflows, helping organizations align their marketing, sales, and service functions more effectively. This integration can help partners improve customer engagement while simplifying the management of ongoing client relationships. During the conversation, Ignacio emphasized that effective CRM systems are becoming increasingly important as MSPs grow their customer bases and expand their service portfolios. By adopting tools that are purpose-built for the channel, partners can improve efficiency and scale their operations more effectively. As conversations at Enterprise Connect continue to highlight the importance of digital transformation and operational efficiency, solutions like Beyond the Box are helping channel partners build stronger, more organized customer engagement strategies. Learn more about Fornix Marketing: https://fornixmarketing.com/ Learn more about Beyond the Box: https://www.btbcrm.ca/

Risa Eldridge, AVP of Product Management & Integrations at CallMiner, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how conversation intelligence is helping organizations better understand customer interactions and improve operational performance. Eldridge explained that enterprises are increasingly looking to AI-driven analytics to extract meaningful insights from the vast volume of conversations taking place across contact centers and customer engagement channels. By analyzing voice and digital interactions, organizations can identify patterns, detect compliance risks, and uncover opportunities to improve both customer satisfaction and agent performance. “Conversation intelligence allows organizations to turn everyday interactions into actionable insights that drive better outcomes for both customers and employees,” she said. CallMiner's platform applies advanced analytics and artificial intelligence to help companies monitor and evaluate interactions at scale. These capabilities enable organizations to identify emerging trends, improve quality management programs, and provide more targeted coaching and training for agents. The conversation also highlighted how the rapid adoption of AI across the contact center is creating new expectations for visibility and data-driven decision making. As organizations adopt automation and AI-assisted workflows, understanding what is happening inside customer conversations becomes increasingly critical. As Enterprise Connect continues to highlight the role of AI in enterprise communications and customer experience, CallMiner's approach to conversation intelligence demonstrates how organizations can leverage communications data to improve performance, compliance, and customer engagement. Learn more about CallMiner: https://callminer.com/

Matt Bramson, Chief Revenue Officer at Spearfish, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how AI is transforming workforce intelligence and performance management in the contact center. Bramson explained that Spearfish focuses on helping organizations better understand and support their frontline customer service teams by analyzing real conversations between agents and customers. Using AI-driven insights, the platform identifies coaching opportunities, highlights best practices, and provides managers with actionable data that can improve both agent performance and customer experience. A key theme of the discussion was the importance of turning conversational data into practical intelligence. “Every interaction between an agent and a customer contains insights that can help improve performance,” Bramson said. By analyzing those interactions at scale, organizations can identify patterns that help supervisors coach agents more effectively and optimize service operations. Bramson also emphasized that many organizations struggle with the complexity of managing large contact center teams while maintaining consistent service quality. AI-powered analytics can surface key moments in conversations, helping managers focus on the interactions that matter most rather than manually reviewing thousands of calls. As enterprise communications leaders gathered at Enterprise Connect to explore the future of AI in collaboration and customer engagement, Spearfish highlighted how conversation intelligence can help organizations improve agent effectiveness, strengthen customer relationships, and create more data-driven contact center operations. Learn more about Spearfish: https://spearfish.ai/

Matt McGinnis, VP of Product, Industry, and Solution Marketing, and Tim Richter, Senior Director of Product Marketing at Five9, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how artificial intelligence is reshaping the contact center and redefining how organizations think about workforce management. McGinnis explained that contact centers are entering a new era where AI is becoming a core member of the workforce rather than simply a support tool. “AI is now capable of handling a meaningful portion of customer interactions, allowing human agents to focus on more complex and high-value conversations,” he said. This shift enables organizations to improve response times while maintaining high-quality service experiences. Richter emphasized that the successful adoption of AI requires companies to rethink their approach to workforce strategy. “The future of the contact center is about blending human expertise with AI capabilities to create a more intelligent workforce,” he noted. Organizations that effectively combine automation with human insight can manage higher interaction volumes while delivering more personalized customer experiences. Five9's platform is designed to help enterprises deploy AI-driven capabilities without disrupting existing operations. These tools assist agents in real time, automate routine requests, and provide deeper analytics into customer behavior and performance trends. As enterprise leaders gathered at Enterprise Connect to explore the next phase of communications and customer engagement, the conversation underscored how AI-powered workforce transformation is quickly becoming a defining element of modern contact center strategies. Learn more about Five9: https://www.five9.com/

Susy Liem, AVP of Product Management for Conferencing at Shure, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how organizations are rethinking conference room audio to better support hybrid collaboration. Liem explained that as enterprises continue adapting to hybrid work environments, the quality of audio in meeting spaces has become increasingly critical. Clear, reliable audio ensures that both in-room participants and remote attendees can fully engage in meetings without technical barriers. “Audio is often the most important part of the meeting experience—if people can't hear clearly, the entire collaboration breaks down,” she said. Shure has focused on developing conferencing solutions that simplify deployment while delivering professional-grade audio performance. The company's microphone and conferencing systems are designed to integrate seamlessly with modern collaboration platforms while supporting a wide range of room sizes and meeting configurations. Liem noted that organizations are moving beyond basic conferencing setups toward more advanced systems that automatically manage audio pickup, noise reduction, and speaker clarity. These capabilities help create a consistent experience for participants regardless of where they are located. As enterprise communications leaders gathered at Enterprise Connect to explore the future of collaboration technology, Shure highlighted the growing importance of high-quality audio infrastructure in enabling effective hybrid meetings and improving overall workplace communication. Learn more about Shure: https://www.shure.com/en-US

Charlene Ignacio of Fornix Marketing spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how technology vendors can better plan, execute, and measure the success of their trade show participation. Ignacio explained that many companies invest heavily in conferences but often fail to fully capitalize on the opportunity because they lack a clear strategy before, during, and after the event. Effective trade show marketing begins well before the event itself, she noted, with outreach campaigns, meeting scheduling, and clear messaging designed to attract the right audience to a booth or presentation. Another key factor is having a structured approach to engagement during the show. Vendors should focus not only on product demonstrations but also on meaningful conversations that identify potential customer needs and partnership opportunities. “Trade shows are about building relationships and starting conversations that continue long after the event ends,” Ignacio said. Post-event follow-up is equally important. Companies that quickly organize and act on leads—while continuing conversations through email, social media, and content marketing—are far more likely to convert trade show interactions into real business opportunities. As industry professionals gathered at Enterprise Connect to explore the future of enterprise communications and collaboration, Ignacio emphasized that a thoughtful event strategy can transform conferences from simple brand exposure into powerful drivers of sales pipeline and long-term industry relationships. Learn more about Fornix Marketing: https://fornixmarketing.com/

Jeff Pulver of the vCon Foundation spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about the growing importance of structuring conversational data as enterprises deploy AI across communications platforms. Pulver explained that vCon—short for “virtualized conversations”—is a framework designed to capture and structure conversations from voice, video, and messaging systems into standardized data objects. These conversation records can then be analyzed, stored, and integrated into enterprise workflows. “Conversations are one of the richest sources of enterprise data, but historically they've been unstructured and largely lost once the interaction ends,” Pulver said. As AI becomes embedded across unified communications, contact centers, and collaboration tools, structured conversation data becomes increasingly valuable. The vCon framework enables organizations to treat conversations as durable digital assets that can support analytics, compliance, training, and automation initiatives. Pulver emphasized that enterprises already generate vast amounts of conversational data every day through calls, meetings, and messaging platforms. By capturing those interactions in a structured format, organizations can unlock insights that improve customer engagement, operational efficiency, and decision-making. As discussions at Enterprise Connect increasingly center on AI-driven communications platforms, Pulver believes structured conversation frameworks like vCon will play an important role in enabling organizations to transform everyday communications into actionable data that powers the next generation of intelligent business applications. Learn more about the vCon Foundation: https://www.pulver.com/vconfoundation

Gautam Vasudev, SVP of Product Management for Agentforce Service at Salesforce, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about Salesforce's vision for agentic AI and its role in transforming customer service operations. Vasudev explained that Agentforce Service represents Salesforce's next step in bringing autonomous AI agents into the contact center and customer experience environment. These AI-powered agents are designed to handle routine service requests, assist human agents in real time, and orchestrate workflows across enterprise systems. “Agentic AI allows organizations to move beyond simple automation and into systems that can actually reason through customer issues and take action,” Vasudev said. The goal is to improve both efficiency and customer satisfaction by enabling AI agents to resolve common service requests quickly while allowing human agents to focus on more complex interactions. By integrating AI directly into the Salesforce platform, Agentforce Service can connect customer data, workflows, and communications across the enterprise. Vasudev noted that enterprises are increasingly looking for AI solutions that go beyond chatbots and scripted automation. Agentic AI systems are designed to understand context, interact with multiple systems, and assist human workers in delivering more personalized customer experiences. As industry leaders gathered at Enterprise Connect to explore the future of enterprise communications and AI-powered collaboration, Salesforce highlighted how agentic AI platforms like Agentforce Service could redefine how organizations manage customer engagement and service delivery. Learn more about Salesforce: https://www.salesforce.com/