High Intensity Business

Want to learn how to talk to your strength training clients like the experts do?   Smart Strength Austin's Skyler Tanner talks about the most effective ways to answer some of the most common questions your prospects and new clients might have, like whether cardio is necessary or not, the right training frequency, how to fix saggy skin, along with other common concerns (and a few technical things, too!).   If you want to improve the way you communicate with clients and become more confident in delivering talking points, there's a lot you can learn from Skyler in this one! ━━━━━━━━━━━━ Build a successful strength training business (free trial) ━━━━━━━━━━━━ Not sure? Book a quick clarity call (no pressure) ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising?   Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, and why he wrote his new book The Gospel of Fitness (and what effect it has had on his fitness business).    My conversation with Steve is a fascinating example of what happens when a strength studio owner is so locked in that growth just seems (and basically has been) inevitable — you need to hear this one! ━━━━━━━━━━━━

Can you create a strength training studio so successful that clients call you the “Ritz-Carlton” of high-intensity training?   X-Force Body co-founder Illy Stoilova joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she's so rigorous when it comes to hiring trainers, and how she's doing on her ultimate goal of becoming a referral-only HIT fitness business.   If you've wanted to know what effect having X-Force machines can have on a strength studio's success or how to have a massive competitive advantage through giving great customer service, this episode is a great one you need to tune in to! ━━━━━━━━━━━━

Want the honest-to-goodness A-Z of starting a successful, profitable strength training business?   Learn the 4 biggest keys to starting, operating, and growing your own strength training business fast — Million-Dollar Trainer Pete Cerqua tells you everything you need to know to get started and be legitimately profitable within 30 days.   This episode goes over the high-level things you need to get right before you start, and we talk about things like choosing your protocol, getting your pitch right, how to do a consultation, the most effective way to do marketing to get clients, and all the important details you need to know.   If you're serious about starting and growing your own fitness business, this episode is a must-listen! ━━━━━━━━━━━━

Want to start a new studio but aren't sure which HIT equipment brands to go with? Million-dollar Trainer Pete Cerqua takes you on a deep dive into which HIT machine brands to consider, how to modify them (and why), and how to get the best deals.   Pete goes into the specifics of how your HIT brand and machine choices can affect your client consultations and workouts, and we nerd out on the details and the pros and cons of each, including some manufacturers that you may not have thought about but are worth your attention, and then, why it matters that you love the kit you have to work with.   If you've ever been interested in starting your own strength studio or want to level up the one you have right now, this episode is a must-listen! ━━━━━━━━━━━━

What does it take to completely turn your life around and become a super successful strength studio owner?   I'm excited to have Paradox Strength founder Janaya Skye on the podcast, and you'll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but put her on a path to incredible personal and professional success.    We also go into how her simple – but very smart – approach to marketing helped her grow right from the start, making great partnerships that help her bring more clients in, talking to clients the right way when dealing with objections, and even what you should do when clients cry – yes, cry – during intense workouts. We also go over choosing the right equipment, advertising, and complementary practices that help your clients.   If you want a template for going from zero to successful strength studio owner with a simple but powerful marketing strategy built in, don't miss this episode! ━━━━━━━━━━━━ ⚡ Get a Free Strength Training Business Course ━━━━━━━━━━━━

Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions?    The Strength Shoppe's owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news coverage that can help you grow your fitness business like no other marketing strategy can — it's a strategy that can keep on giving you results even years after it's come out!   We go over how to handle media in small towns versus big cities and what to expect from each, and Melinda and Arjen share advice on reaching out to journalists, what to say in interviews, and how to position yourself as an expert so smaller publications (and even bigger ones) are more likely to write about you.   If you want to grow your strength training business and attract more clients like no paid ad campaign can even dream of accomplishing, then tune in to this episode! ━━━━━━━━━━━━ ⚡ Get a Free Strength Training Business Course: https://www.skool.com/hib ━━━━━━━━━━━━

Have you ever wondered which are the four best strength training machines for starting your first strength studio? And not just any 4 machines — but the most bang-for-your-buck, make-your-clients-love-you-and-make-you-profitable-fast machines?   Million-Dollar Trainer Pete Cerqua returns to walk you through everything you'll need to start a new strength studio successfully: your first set of machines, your first workout protocols, the most effective marketing campaigns that build the most excitement, and how to do it all the right way and avoid the mistakes that can slow you down or set you back, and we go into all of it in great detail.   If you want to know the absolute key essentials for starting and growing a successful strength studio that lets you hit the ground running from day one, tune in to this episode! ━━━━━━━━━━━━ ⚡ Tap here to join the FREE HIB community now and get access to great courses and strength training business experts, no-nonsense, no strings attached ━━━━━━━━━━━━

What's it like to go from just owning 2 strength studios to growing a worldwide business with over 200 outlets and counting?   In this episode, I finally get to sit down and talk with The Exercise Coach and Exerbiotics CEO/Founder Brian Cygan, and we go over his fitness business journey and the lessons he's learned when it comes to highly successful strength studios and another company that supplies high-end equipment to all of these globally!   We go into what makes Exerbiotics machines unique, how The Exercise Coach approaches client workout design, what “Concentrated Cardio” is and why they offer it to their clientele, why he's big in Japan, and more!   If you want to know how someone goes from not being sure whether they want to really do anything in the strength training industry to becoming a wildly successful fitness business owner, you should tune in to hear Brain's story in this one! ━━━━━━━━━━━━ ⚡ FREE Blueprint: Get a no-nonsense guide to starting or growing your own strength training business here  ━━━━━━━━━━━━

Personal Trainers and Strength Studio owners: are you making the most out of the money you're earning in your fitness business so you can earn in your sleep and not worry about going bankrupt if you're unexpectedly forced to miss a few weeks of work?   Million-dollar Trainer Pete Cerqua explains the right way to manage your financials so you can earn more money faster, minimize risks and avoid business-destroying unexpected events, how to invest it all in the right things that can support your work instead of distracting from it, and more.   If you want to build a highly profitable career as a strength trainer and studio owner while avoiding the biggest problems that can torpedo your dreams, tune in to this episode. ━━━━━━━━━━━━ Disclaimer:  The information shared in this podcast is for informational and educational purposes only and does not constitute financial advice. The views expressed are personal opinions and should not be considered as recommendations for your specific situation. Always consult with a qualified financial advisor before making any financial decisions.  ━━━━━━━━━━━━ ⚡ Get a FREE Blueprint That Helps You Build (or Grow) A Great Strength Training Business FAST ━━━━━━━━━━━━

Have you been looking into boosting your strength training client's results using advanced training techniques and come across lengthened partials as a possible approach to bust out of plateaus?    Dr. James Steele returns to the podcast to talk about his latest study that goes into whether it's worth your time or not, and how you might be able to use this information for your strength studio clients.   Our conversation goes through what most trainers think versus what the results of the study actually say, and we also go into whether older exercise studies still hold up, if there's more room to improve when you think you've hit your genetic ceiling, and more.   If all roads lead to Rome and you want to know which one an exercise scientist would take, then check out this episode. ━━━━━━━━━━━━ ⚡ Get Your FREE, No-Nonsense Guide To Growing Your Own Successful Strength Training Business ━━━━━━━━━━━━

How can you run and grow a successful strength training business without burning out and losing your personal freedom?    Strength Trainer and Business Coach Dave Bess returns to the podcast to teach you how to structure your time so you can get the most important things done and have more time for yourself and your family so you can grow your fitness business in a way that doesn't overwhelm everything else in your life.   If you want to make sure that you're ready to be as successful as you can be as a strength trainer now and in the future, this is one episode you need to tune in to.  ━━━━━━━━━━━━ ⚡ FREE Guide: Learn to Set Up, Operate, and Grow Your Own Strength Training Business — visit my free HIB Community here. ━━━━━━━━━━━━

How can you tell if your customer service is great (and if it's not, how can you make it great)?    The best way to know that is if you can get up to 20 client sessions a week in 30 days, and million-dollar trainer Pete Cerqua walks you through exactly how to do that in this must-watch episode.    Pete is a legendary strength trainer, bestselling author of books like The 90-Second Fitness Solution, and a business coach who has helped many strength studio owners get up and running fast, and his tried-and-true methods can help you do the same.   If you're serious about becoming a successful fitness business owner as quickly as possible, you need to tune in to this one (seriously, you should). ━━━━━━━━━━━━ ⚡ Get 20+ sessions per week in 30 days with our free, proven HIT business system ━━━━━━━━━━━━

What does it take to develop your HIT studio's trainers into great ones?   Discover Strength CEO Luke Carlson walks you through the exact steps you need to take with each of your trainers to make sure that they are putting your HIT clients through the best possible strength training experience.   If you want to develop the best possible strength trainers for your HIT studio, tune in to this one! ━━━━━━━━━━━━ ⚡ Get a FREE HIT Business Blueprint (and more) when you join the free HIB HIT Community here ━━━━━━━━━━━━

If your HIT studio hasn't gotten an award yet, what's stopping you?   Simply Strong's Ed Collins and Katie DeRego explain just how powerful getting awards for your HIT business can be and how you can get them.   If you want to tap into the power of aiming for and becoming an award-winning strength studio, this episode is for you. ━━━━━━━━━━━━ ⚡ Get 20+ sessions per week in 30 days with our free, proven HIT business system ━━━━━━━━━━━━

If you had the money to start your HIT studio right now, do you know the exact steps to make sure it becomes sustainable and successful fast?    Million-dollar Trainer Pete Cerqua returns to talk about the exact steps you can take to build out your new HIT studio and get sessions as quickly as possible.    We talk about where to get capital, managing your budget, high-impact marketing at zero cost, and making sure your business grows with the least amount of stress possible.   If you want a tried-and-true blueprint for starting a new HIT studio in a smart and sustainable way, this episode is for you.  ━━━━━━━━━━━━ ⚡ Get More Clients for Your HIT Business (FREE)  ━━━━━━━━━━━━

How big of an impact can the equipment you choose have on your HIT Business?   Imagine Strength's Jeff Turner returns to talk about why your HIT studio equipment should help you to become as profitable as possible while helping you give your clients great results.    We also go into new additions and improvements that help you serve more customers, we talk about your feedback, and we go into some design details that explain how you can get the most out of training clients with different physical needs and limitations.   If you've wanted to know more about Imagine Strength, the new machines that are coming, and how to get them outside of the United States, make sure you check out this episode.    (Disclosure: Imagine Strength sponsors the High Intensity Business podcast). ━━━━━━━━━━━━ ⚡ Get More Clients for Your HIT Business (FREE)  ━━━━━━━━━━━━

What can you learn after 11 years and 500 episodes of listening to world-class strength trainers, exercise scientists, and HIT Business experts?   In this milestone episode, Discover Strength CEO Luke Carlson turns the tables on Lawrence Neal (me!) and we talk about the most high-impact things you can do as a fitness business owner, as a strength trainer, and as a family man trying to find a healthy work-life harmony (that word, specifically — you'll find out why soon!), among many other things I've learned in over a decade of hosting a podcast like this one.   I'm grateful to Luke, to all of the guests who have graciously come on the podcast, and to all of you for listening — none of this would be possible without you deciding to make HIB a small part of your day every week, so thank you very much.    Please enjoy this episode, and don't forget to check out some of the things we highlight in the Show Notes sections below. ━━━━━━━━━━━━ ⚡ Get More Clients For Your HIT Business — FREE ━━━━━━━━━━━━

What really is the ultimate HIT protocol for optimal hypertrophy and maximizing your genetic potential for building strength and muscle mass?    In this episode, SuperSlow Master Dagoberto Vila and Exercise Scientist Dr. James Fisher debate on whether SuperSlow or higher-volume HIT can help you get the ultimate gains — and what you can take away from either approach.  ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE ━━━━━━━━━━━━

How can you design HIT workouts into client experiences so great that you'll never lose a client, even when they get injured?    Discover Strength CEO Luke Carlson returns to take you step-by-step on the high-level process of building a bulletproof HIT workout that not only stops you from losing clients (which is easier than you think!) and give them an experience that primes them to give you high-quality referrals!   Luke goes into what many HIT professionals get wrong when it comes to marketing, training instruction, and the experience your trainers provide and he highlights the highest-impact keys that you need to pay attention to.   If you want to get clients who will never leave you, start by tuning in to this episode! ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE  ━━━━━━━━━━━━

What if you could design a HIT workout and client experience so good that they'll want to refer endless clients to you?   Master Strength Trainer and former competitive natural bodybuilder Lou Abato joins the podcast to talk about what it's like to stand out and outcompete other big city gyms with zero advertising.   Lou is the CEO of the Ultimate Training Center in Madison Avenue, New York City. He has over 200,000 training sessions, averages 120-140 a week, and counts numerous high-powered executives from the biggest companies nationally and beyond.   If you want to know how to build your own powerful, well-designed HIT workout experience that makes getting endless referrals almost automatic, check out this episode! ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE here  ━━━━━━━━━━━━

Can you really build your own highly successful HIT Fitness Business using only Isometric Protocols and Equipment?    Isophit Inventor Brad Thorpe returns to the podcast to talk about just how powerful – and incredibly safe – isometric training is to the point that it can be used by both world-class athletes (including one very popular NBA rookie) and your 63-year-old grandmother.   Most importantly, Brad goes into how he would start and grow an Isometrics-only HIT studio, along with protocols, programming, and client coaching and retention approaches, among other things.   If you want a powerful, minimalist approach to building a HIT Business that draws in clients from all walks of life, you should check out this episode. ━━━━━━━━━━━━ ⚡ To Start & Grow your HIT Business for FREE, click here  ━━━━━━━━━━━━

What resources and systems do you need to start and scale a successful HIT Business fast?   Connor Darnbrough is the co-founder of the Smart Fit Method, and there are so many things fitness business owners and HIT entrepreneurs can learn from his story — Connor is highly successful at such a young age, and that's no accident!   In this episode, we talk about how Smart Fit got started, their surprising approach to training clients, and most importantly, Connor's approach to learning, managing, and executing effectively in business (among other things).   If you want to fine-tune your HIT business and turn it into a well-oiled machine, this episode is packed with plenty of gems for you — tune in now. ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE ━━━━━━━━━━━━

What are the big things your HIT Fitness Business should focus on marketing-wise for 2025?   If you want to seriously grow your strength studio, get and retain more clients, and find highly profitable business speaking opportunities, then this is for you.   Sherri McMillan is the owner of Northwest Personal Training and is an award-winning fitness professional and business builder with more than 30 years of experience.    In this timeless throwback, she talks about why timing matters in marketing, what you should focus on, how to be organized and efficient when executing, and so much more.   If you want to start 2025 with a bang, grab your pencils, get ready to take notes and tune in to this one! ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE - https://www.skool.com/hib ━━━━━━━━━━━━

What's it like to start a HIT Fitness Business using minimal equipment and grow it successfully to the tune of 50 sessions a week?   TimeSaver Strength founder Steve Berthiaume joins the podcast to talk about how he started his HIT studio with a barebones setup, using a simple, minimalist approach to High-Intensity Training, and the key moves he made that finally unlocked growth and success.   If you want to learn how to build a HIT studio with minimal equipment while maximizing your potential for success, tune in to Steve's story! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

How can you design sales pitches for your high-ticket HIT programs that really work?   Dave Bess returns to talk about the exact approach – and even the specific words – that you should use to close up to 90% of your prospects.    Dave co-founded Underground Fitness and launched PT Legends and Greenlight Personal Training. He is a highly successful business builder and coach.    If you want more people to say “yes” to your HIT offerings, tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

Do you have a garage? Then what's stopping you from having your own low-cost, highly successful HIT studio?   Million-Dollar Trainer Pete Cerqua returns to the podcast to show you how to turn your garage into a high-profit fitness business from start to finish. We talk about some examples of garage-based studios Pete has helped design and how successful these home-based HIT entrepreneurs have now become — and how you can do the same.   If you want to start a great business that can have you set for life from the comfort of your own home and want to know how to design an efficient, profitable HIT studio, then don't miss this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

Why should strength trainers and fitness studio owners seriously look into eccentric-focused training? (Spoiler alert: the results you can get are amazing — if you do it right).    Dr. Michael MacMillan – former powerlifter, retired orthopedic surgeon, and former associate professor at the University of Florida – returns to share more of his expertise and wealth of knowledge in biomechanics. He is the co-creator of the NeGator Strength System, which is now on its new and improved 5th Generation.   In this episode, we talk about how eccentrics affect bones and ligaments, how most muscle injuries happen and how to avoid them, the types of machines that can use the NeGator, the many applications and benefits of proper eccentric training, and more!   This episode is great for both strength studio owners looking to get a huge competitive advantage and anyone who wants to get more from their strength training regimen — make sure you tune in! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

Ever thought about starting your own HIT business but you have no budget or background in fitness?   Static Strong founder Andy Omel joins us to talk about how he pivoted from a different industry into starting a HIT Business on a shoestring budget. Now, Andy is a successful strength trainer who helps clients get into great shape — all without moving an inch!   Andy is a great guest, and if you've ever thought about starting your own HIT Business but you're unsure about the seemingly high barrier to entry, you should tune in to this one! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

What's it like to be an in-demand strength trainer that fitness business owners love having in their strength studios?  Veteran HIT trainer and strength training expert Chuck Bixby joins to talk about his journey, what it's like to train with high-intensity training legend Roger Schwab, and how he can help your strength studio operate with less pressure and give you more time to build and grow. Chuck holds master's degrees in physical education and clinical exercise physiology, with certifications from the American College of Exercise and Exercise as Medicine, and he has consulted with professional sports teams like the Philadelphia Eagles and the Flyers. We had a great conversation on this one! It's just a good peek at Roger Schwab's approach to training instruction, Mainline Health & Fitness as it grew, and we also talk about how Chuck can help your strength studio — give it a listen now! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

What can you do to become a highly successful, ultra-efficient solo operator of a HIT strength training studio?    You've heard of Doug Holland, now see how Dagoberto Vila earns up to $366,000 a year all by himself.   Bert returns to the podcast to talk about how he turned his knowledge and personal training skills into a one-man studio that has loyal clients, and we talk about how you can follow his blueprint so you can do the same.   If you want to start – or grow – a HIT fitness business and make it really successful, you'll want to tune in to this conversation! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

What does selling a high-ticket HIT program look like from start to finish and how can you create your own?   Dave Bess returns to the podcast to walk you through his proven high-ticket process and we'll give you a high-level step-by-step on how you can implement this in a way that makes sense for your HIT fitness business.   As well as being the co-founder of Underground Fitness and later launching PT Legends and Greenlight Personal Training, Dave is a highly successful business builder and coach.   If you've ever wanted to create your own high-ticket program and wanted a clear plan on how to do just that, you need to check out this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

Looking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones?   Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she joins us once again to talk you through finding the best email marketing software to help you reach and retain more of your clients.   If you want to find out what the right marketing tools are for your HIT business, this episode is a good place to start! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

Is SuperSlow the most effective HIT workout protocol and can it help you maximize your genetic potential faster than any other strength training approach?    Dagoberto Vila is a bodybuilding champion, the owner of Fit for Life Strength, a certified MedX Fitness Coach and a certified SuperSlow instructor. He joins the podcast to talk about getting the most out of your workouts and why he's so passionate about SuperSlow as one of the best ways – if not the best way – to strength train. We talk about the science behind why slow reps are effective, how slow you should go, training frequency and volume, and this episode gets a bit spicy in spots — make sure you tune in! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━

What's it like to create your own High-Intensity Training sphere from scratch when there isn't one that you can join as a HIT entrepreneur in your own country?   Hugo Moniz, founder of EXS, talks about creating an incredible business ecosystem where he not only provides high-quality HIT education for personal trainers, but also works with doctors, hospitals, and other strength training business owners to promote high-intensity training that benefits patients, clients, and fitness business, and he even has the time to run his own strength training studio and yearly exercise summit!   Hugo's success story is something we can all draw lessons and inspiration from — don't miss this one! ━━━━━━━━━━━━

What exactly does it take to turn your HIT business from just another strength studio to a really great fitness business?   Discover Strength CEO Luke Carlson returns to the podcast for a Q&A that dives deep into what mindsets, habits, and little details matter that you need to focus on as a HIT entrepreneur.   If you're serious about success and hungry for growth, don't miss this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here  ━━━━━━━━━━━━

What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer successfully?   Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself.    In this episode, Doug shares how he makes it all work: we dive deep into managing personal training sessions from start to finish, structuring and progressing workouts, and building strong client relationships, all without burning out.   If you want to learn what it takes to be a successful, high-level HIT trainer, you'll want to listen to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━

Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people?   Dave Bess returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships. Dave is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training, and here we talk about the step-by-step methods of networking and building genuine connections.   If you've ever wondered how people can be so good with outreach and wanted to try it yourself, this episode is for you! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━

If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training?   Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it.   James is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness.    For anyone who is curious about how exercise scientists themselves train and recover from injuries (like this one), tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━

Why should you find ways to keep your strength training clients excited about their workouts?    Spoiler alert: because your clients will love your HIT studio, you'll make more money, and you'll keep them for life.   Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it in your HIT Fitness Business.   If you want to never lose your clients, this episode is a must-listen! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━

What is the truth about Arthur Jones' Colorado Experiment and what does it really mean for the High-Intensity Training world?   Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business owners should take away from this still-infamous experiment by Arthur Jones.   If you've heard about the Colorado Experiment, it's probably not what you thought it was — you need to tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━

Do you ever feel like you're in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded?  Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training.    In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing business model, and how doing all of this can be the life-changing experience you've been looking for as a fitness business owner. If you want to make more money while having less clients – and actually execute it successfully – this episode is for you! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Click here ━━━━━━━━━━━━

What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio.    If you want to hire great trainers and hit the ground running, this episode is a must-listen! *** ⚡ Want to Supercharge Your HIT Business And Grow Faster? Look at this ***

Is tracking your client's biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University.    He joins me in this episode to talk about how he is exploring the future of HIT training through fine-tuning muscular health by tracking very specific biomarkers, along with what this could mean for the HIT business sphere and our strength training clients.   We also talk about the misconceptions about animal protein and fat intake, attracting new clients, effective ways of recruiting new trainers, and balancing the pros and cons of tracking body composition metrics in terms of business benefits and how useful these might be to your clients.    If the cutting edge of optimizing body composition and giving your clients more meaningful workout experiences is something you're keen on, give this one a listen! *** ⚡ Supercharge Your HIT Business And Grow Faster with our NEW Skool Community ***

Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast?    In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable business, how to create an experience that helps keep clients coming back, and the key things you need to put in place (and the mistakes you need to avoid).   If you're keen on maximizing your profit while minimizing growing pains, you'll want to listen to this one (and maybe even keep it in your bookmarks)!   ***  

How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership?   Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR law and catering specifically to fitness businesses and strength studio owners.   We dive deep into how you can help your trainers succeed and add value to your business right from the start, how you should approach developing your personnel and your culture, the biggest keys to success in leadership and management, and more.   If you're keen on maximizing the potential of your staff, growing your fitness business, and minimizing many of the common problems HIT studio owners tend to go through, tune in to this one! ***

How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions?   Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi's business ideas, fitness trends your clients bring in that might give you headaches and how to deal with them, and more.   If you want to dig deeper into wowing your personal training clients and honing your HIT business strategies and tactics, don't miss this one! ***

Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients?   Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she returns to help you find the right CMS that will help your business scale and provide the best possible client experience.   If you've ever looked at your options and wanted to know the pros and cons before taking the plunge, this episode will help you know what to look for and how to avoid making costly mistakes! ***

What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you?    Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry.    In this episode, Katie shares great insights on how you should hire and staff for success in your fitness business, focusing on the advantages of having the right team who is on the same page as you are so you can grow your revenue faster and avoid the headaches that plague business owners who ignore the importance of building a culture and fit.    We talk about building your business culture, navigating the legal system, understanding why your job and role descriptions matter, and the huge effect these can have on your growth and earnings.   If you're serious about being successful as a HIT business owner and want to avoid getting set back by hiring the wrong people, this episode is for you! ***

What would it take for you to build a world-class HIT studio brand from the ground up?   Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer can take away from his journey.   If you've ever wanted to know what it's like to find your north star as a personal trainer or a HIT studio owner, this episode is a must-listen! ***

How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry?  James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the problem of being overwhelmed with clients!   In this episode, we talk about what inspired him to get into the strength training business, his transition from being a product manager toward becoming an entrepreneur, and eventually owning his own successful HIT studio in a smaller market, all the while being a full-time dad. We'll talk about the challenges he faced, the lessons he's learned, and how you can take his blueprint and plan your path to becoming a successful HIT entrepreneur.   If you've ever dreamt about helping people while being your own boss, see what the journey was like from someone who just did it — this episode is for you. ***