Podcasts about Crunch Fitness

A LOT has happened since Crunch's early days!  Humble Beginnings & Early Growth: Crunch started in 1989 with Doug Levine, Roger Harvey (Crunch's first COO), and a powerhouse team, quickly making waves in the highly competitive NYC fitness scene. Big Deals & Bumpy Roads: Bally Total Fitness bought Crunch in 2001 for $90 million, but soon faced challenges. A few years later, Angelo Gordon (with Pete Moore himself on the deal side) acquired the company for half that price—$45 million. Growing Pains: Membership dropped from 92,000 to 72,000, forcing Crunch into bankruptcy in 2009. This time was all about resetting, restructuring, and prepping for the future. A Decade of Determination: Crunch worked hard to dial in their business model, launching a successful franchise program and slowly but steadily building momentum. Skyrocketing Success: By 2019, TPG Growth snagged Crunch to accelerate its franchising efforts, which paid off. Fast-forward to today: Leonard Green has acquired Crunch for a stunning $1.5 billion. The company now boasts 500 locations and 3 million members! One solid takeaway? Spotting potential in a struggling business—and having the patience, grit, and right partners to see it through—can lead to incredible success. Crunch isn't just surviving, they're thriving. With blue-chip private equity backing and a proven growth strategy, the future looks bright.  RESOURCES: Crunch Fitness: https://www.crunchfitness.com Sale of Crunch to TPG: https://www.tpg.com/news-and-insights/tpg-backed-crunch-fitness-announces-strategic-investment-from-leonard-green-partners Doug Levine's Live HALO Talks in NYC: https://youtu.be/h-qDEAS5LsM?si=kh0GclOgGmwXMxhS 

How do you turn a small franchise into a massive empire?In this episode, Dan Rowe chats with Neel Bhargava, co-founder of NB Group, who's reshaping the world of franchise investment with his unique multi-unit, multi-brand approach. Neel's journey took him from the world of consulting and private equity to becoming a powerhouse entrepreneur, scaling some of the most successful brands in the franchise space.In this episode of Smart Franchising Podcast, Neel reveals:-How he invested in Crunch Fitness group that scaled from just 10 locations to over 65-The European Wax Center's strategic growth and how it sparked huge expansion-Franchise investment: the pros and cons from a private equity perspective-Managing the complexities of team building, financial infrastructure, and making the right investmentsOn the Investment Strategy that Drove Exponential GrowthNeel: “You start with a platform business, and then you make add-on acquisitions to build it... Rolling up a couple of franchisees to get the volume and continue growth while managing the challenges of integrating various companies.”On Embracing the Franchising ChallengesNeel: “There are pros and cons to franchising... Some of the pros are less upfront thought and work required. There's a playbook that's been written for you... The negatives are, back to the playbook, the quality of that playbook varies and you don't have control to really impact it.”On Leveraging Analytical Insight for SuccessNeel: “We aim to make at least three and a half times our money on every investment... Payback period on that new build CapEx is critical to determining how much we like a multi-unit concept.”

Today's Thursday . . . so that means another HALO Talks-Fast Break! Integrity Square Founder and HALO Talks host Pete Moore, dives deep into the mergers and acquisitions current landscape in the HALO sector, highlighting key movements that will shape the industry for the next five years. Pete discusses the sale of five companies from one private equity firm to another, including the announced sale of Crunch Fitness by the TPG Group. He explores the strategic decisions around debt, risks akin to those faced during COVID by companies like YouFIT and Gold's Gym, and the financial benchmarks set by giants such as Planet Fitness and Lifetime Fitness. Pete also touches on two rapidly expanding sunbelt chains and area developers in the Northeast and Southeast. Tune in to understand how these fastbreak deals will set the tone for the future of the HALO sector. Go HALO! A few key takeaways:  1. Upcoming Private Equity Transactions: There are five significant companies in the sector that are set to be sold from one private equity firm to another. These transactions will be instrumental in setting the tone of the industry for the next five years. 2. Crunch Fitness Sale: The sale of Crunch, currently owned by TPG Group, is one such anticipated deal. It's predicted that the sale will aim for a multiple just under the 20 times EBITDA that Planet Fitness enjoys. 3. Debt Considerations: Another key point is how much debt will be used in these acquisitions. The amount of debt can impact the risk level of the business, especially if another unforeseen black swan event like COVID reoccurs. 4. Growth and Expansion: Two fast-growing chains in the Sunbelt region and substantial Northeast and Southeast franchises are also in play, showing a strong trend toward growth and expansion in the sector. 5. Public Company Benchmarks: Public companies like Planet Fitness trading at 20 times EBITDA provide a benchmark for private deals, influencing how these private equity transactions are structured and valued. Resources Crunch deal: https://www.reuters.com/markets/deals/tpg-explores-15-billion-plus-sale-gym-chain-crunch-fitness-sources-say-2024-12-03/ 

Staffbase Chief People Officer Neil Morrison sits down with Chequan Lewis, President of Crunch Fitness, to explore his unique journey from law to leadership. Chequan shares his core values, his belief in unlocking people's full potential, and how a culture of inclusivity, consistency, and radical grace has shaped his leadership style. He reflects on key lessons from his time at Yum! Brands and Pizza Hut, the transition into the fitness industry, and how he's driving exponential growth at Crunch while keeping a strong focus on people and purpose. Beyond business strategy, this conversation dives deep into what makes leadership truly transformative — from empowering frontline employees to creating legendary customer experiences. Chequan discusses the power of authenticity, recognition, and vulnerability in leadership, along with the critical role of businesses in community impact. Whether you're a leader navigating high-paced growth or someone looking for actionable insights on purpose-driven leadership, this episode is packed with real talk, real lessons, and real inspiration.

Send us a text if you want to be on the Podcast & explain why!Shah Athletics IG - Lancaster PA go support our very own SUF-CPT and leave a 5-star review on Google! What does it take to build a $10,000 per month personal training business in just 15 months? The answer isn't what most certification programs teach you.Meet Mr. Poojan, who transformed from a fitness enthusiast into a thriving independent trainer by rejecting cookie-cutter approaches and focusing on what actually delivers results. His journey reveals the hard truths about the fitness industry that few are willing to discuss openly."I'm not going to put my clients on a BOSU ball for a month of stability training," Poojan explains, describing the moment he realized traditional certification models wouldn't help him build a sustainable career. After just a few months at Crunch gaining initial experience, he made the strategic leap to independence at the perfect moment.Now commanding $50-75 per hour with a full client roster, Poojan shares his remarkably effective two-pronged approach to building his business: accumulating 65 five-star Google reviews that position him among the top trainers in his area, while cultivating relationships that generate a steady stream of qualified leads. His story demonstrates how technical knowledge must pair with business acumen and genuine people skills.The conversation delves into practical strategies for increasing your rates, adding revenue streams through nutrition coaching, and protecting yourself from industry uncertainties. Most importantly, it highlights the critical role of mentorship in accelerating your career trajectory—compressing years of trial and error into months of decisive action.Whether you're considering becoming a trainer or looking to level up your existing fitness business, this episode provides a clear blueprint for creating a practice that's both financially rewarding and personally fulfilling. Ready to transform your passion into sustainable success? This Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=enTikTok: https://www.tiktok.com/@showupfitnessinternshipWebsite: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitnessNASM study guide: ...

In this episode we sit down with Pamela, an HR leader at Crunch Fitness, to explore how the company is redefining HR strategy in a rapidly growing, competitive industry. From innovative benefits that boost employee engagement to fostering psychological safety across 450+ locations, we dive into the key challenges and strategies behind Crunch's success.Pamela shares insights from her experience leading HR through economic crises and massive workforce expansions, offering valuable lessons for HR professionals navigating business growth and change. We also discuss the future of HR in the fitness industry, the evolving role of technology in talent strategy, and what it takes to build a strong, adaptable company culture.Tune in for expert advice, real-world HR strategies, and a glimpse into the future of workplace innovation!

Subscribe to join a community of Sucking T****** Comedy Podcast on Spotify & All Platforms. Off N Beat W/ Clint Nelson is a Solo Unedited Podcast Full of Puns & Loves Podcasting. Come Subscribe & Join this unique Nonstop mind of thoughts. Enjoy! In Episode 324, Clint gets excited about: (0:00) Crunch Fitness is a Strip Club (5:30) "Fat, Juicy, Wet" (8:40) Michael Jordan's Son Arrested (13:08) Intro to the Pod! (14:07) Day Trading with the BOYS (15:48) "I'm Taking this Pod to the NEXT LEVEL" (20:30) the guy who took his life for exposing himself in drive thru (26:30) Joe Rogan & Greg Fitzsimmons are my Favorite Podcast Duo (29:25) Gambling promotion is complicated... (34:55) importance of Unhinged Opinions (42:40) Super Bowl & Luka Doncic Trade Exposes "Smart Guys" in front offices (52:45) AI Generated Thumbnails are Getting INTENSE & More!https://youtu.be/zFjS6xon7jY (click link, subscribe and help grow the channel. thanks)

You better (fact) check yourself. TOPICS: The reset of the world is protesting while we're shitposting. Crunch Fitness closes steam room due to 'ongoing inappropriate conduct.' Fire Relief Concert. That biohacker weirdo is measuring his son's erection. Scream fan theories. Blake Lively saga is never ending. Twin Cities Pride parts ways with Target as a sponsor. | GET EXCLUSIVE CONTENT, MERCH AND FIRST ACCESS TO VIDEO PODCASTS AT Patreon/RichyAndWes   ^^^   Connect with us everywhere: @RichyAndWes *** Product Codes:  Perfect Jean - Use code WES15 to get 15-percent off | Skin Slipper - Use Code RichyAndWes to get a dollar off and free shipping | boiPKG - Use code RICHWEST35 for 35 percent off  | PookiePots - Use code RICHYANDWES for 15 percent off.

On this episode of Bulture podcast: -Real estate developer shares footage of him being profiled in his neighborhood at the home he built -Dave Chappelle really brought back Silky Johnson in this new SNL Pop The Balloon skit with GloRilla -Ashanti is facing criticism following her husband Nelly's decision to perform at incoming President Donald Trump's Crypto Ball -Nelly Defends Performing at Trump's Inauguration: “I Didn't Know I Had to Agree with Your Political Choices” -Soulja Boy Stands by His Decision to Perform at the Crypto Ball with Snoop Dogg and Rick Ross: “Trump Put Money in My Pockets” -The judge and lawyers' debate whether to refer to Rihanna as A$AP Rocky's "wife" or "girlfriend" with his upcoming felony assault trial set to begin in just a few days -The Arizona man who went viral for appearing at a coffee shop drive-thru without pants reportedly took his own life shortly after the incident -Woman shares text message of her son's response after a 9 y/o girl asked him for money to date her -People are questioning why Big Meech is getting a Welcome Back concert with some of the game's biggest artists. “Men who graduate college don't get this much love” -Busta Rhymes Faces Assault Charges After Alleged Altercation w/ Assistant -CapCut announces that it will also shut down alongside TikTok at midnight, as the same parent company, ByteDance, owns both. -TikTok ban has influencers scared they might end up broke -17-year-old high school basketball star Noah Scurry who had the highest SAT score in his graduation class was killed in Philly a day after he dissed his opps in his first ever rap video -Method Man allegedly punched his daughter's ex-boyfriend in the face seven times at a Crunch Fitness gym in Staten Island -Drake has filed a new legal case in federal court against UMG for defamation, The New York Times reports. After dropping his case against UMG and Spotify in New York Supreme Court, Drake filed a new federal lawsuit on Wednesday accusing the music giant of defamation for releasing Kendrick Lamar's "Not Like Us,"

On this episode (287) of FRSHOUT Hip Hop, we're talking Method Man allegedly punching his daughter's ex-boyfriend at Crunch Fitness (2:45), Yasiin Bey and The Alchemist forming a new hip hop super duo called "Forensics" (12:51), Busta Rhymes dropping another "mid" project (23:55), and Snoop Dogg and Nelly getting major backlash from music fans for performing at Donald Trump inauguration events (51:06).

Method Man denies that he punched a guy seven times in the face at Crunch Fitness, Two day care workers are accused of dosing kids with Benadryl and melatonin, Two Swedish men have set the record with a 13-hour table tennis rally

Two weeks into 2025, how are your goals (resolutions) for the New Year looking? A lot of people may still be going to the gym weekly or even daily. Sticking to those healthy habits can be a challenge, but it's worth it. (2:30) Brian Patrick has been with Crunch Fitness for the last decade, now General Manager of the gym in Columbus GA. He has some advice on being consistent with your exercise routines. And the why lately is more about "healthy" than losing weight. Hear what he says about small challenges and friends motivating you. (8:24) Brian started his fitness journey on an Olympic power lifting team while attending high school in Savannah. He talked about essentially lifting a person over your head in 3 seconds flat. He also says showing up to the gym is more important than form, (15:57) but you can always ask questions or get help from others at the gym. What do you like to do as far as fitness? That'll keep you coming back. Why or when should you hire a personal trainer? Brian explains a few ways they can help you. Group fitness is what some people enjoy most. (24:40) Working out can also help your stress and mental health. Brian even gets a little emotional in talking about how rewarding his job is...helping soldiers, married couples, people of all shapes and ages. And what are the new trends at gyms? They include HIIT (high intensity interval training). (34:10) And we close out our chat talking about good nutrition for your health and how to maintain small changes like serving sizes and when you eat. Still gotta eat or fuel enough too! Thanks for listening to the #RunTheRace podcast, which I hope you'll subscribe to! Share it with your friends. Also, write a quick review about it, on Apple podcasts. For more info and listen to any previous episodes, go to www.wtvm.com/podcast/.

In this episode, host Pete Moore moderates a panel discussion with key leaders from CR Fitness Holdings, one of the largest franchisees in the Crunch Fitness chain. At the time of this recording, they were at 70 locations, "Planning to finish up the year around 75 locations if all falls into place, and next year looking at another 12 to 15", states COO Peter Constantino. He goes on to challenge traditional gym models and share insights on personalization in high-volume, low-price (HVLP) clubs. Alyssa D'Aquino, VP of Group Fitness emphasizes tailoring services to fit member needs, and Julian Torok, VP of Sales, drives home the importance of team member engagement which carries over into a positive member experience. Jaci Petrock, VP of New Club Openings reveals exciting new developments in Crunch's facilities, from hydromassage to cryoloungers and touches on their growth plans for 2025 and beyond. Finally Darrick Druce, VP of Personal Training highlights the need for adaptability and risk-taking in today's fitness industry. Key themes discussed CR Fitness prioritizes retaining and investing in people. Market expansion in new areas requires a very clear brand identity. Instructors work multiple locations, varied classes, one unified brand. Belief-driven membership success over "slick" sales tactics. Team experience influences member satisfaction and engagement. Affordable gym with diverse fitness and recovery options. Highly experienced "home grown" leadership team raises industry standards and success. A few key takeaways:  1. Personalization and Community Focus: Constantino emphasized the importance of creating a personalized and community-oriented experience. Despite the high-volume, low-price (HVLP) model, Crunch works hard to get to know members personally and to foster a family-like atmosphere to make every member feel welcome. 2. Innovative Fitness Offerings: Jaci highlighted Crunch's ongoing transformation with new services and equipment. The introduction of amenities like hydromassage, cryoloungers, and diverse fitness classes aim to attract a broad customer base and keep members engaged. 3. Team Member Experience: Julian underlined the long-term experience of senior team members which directly impacts member experience. By focusing on structured onboarding processes, hiring from within the gym community, and involving employees in personal training and group fitness, Crunch ensures staff remain enthusiastic and engaged, leading to better service for members and lower attrition.  4. Medical Integration Opportunity: CR Fitness is also exploring partnerships with medical groups and insurance companies to work to bridge the gap between healthcare and fitness. These potential partnerships aim to innovate by providing comprehensive wellness solutions that could benefit both members and the gym's growth. 5. Adaptation and Risk-taking: Derek Truce stressed the need for Crunch to continually evolve and take calculated risks to stay ahead in the competitive fitness industry. He pointed out that many once-strong players have fallen behind due to a lack of innovation, and Crunch aims to avoid that by embracing change and setting industry standards with their new branding approach.  Resources:  CR Fitness: https://www.linkedin.com/company/crfitnessholdingsllc/about/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com

In this powerful and insightful episode, Chequan Lewis, President of Crunch Fitness, shares his journey from practicing law to leading operations in the restaurant and fitness industries. He provides valuable lessons on leadership, career growth, and balancing purpose with professional excellence. Chequan also dives deep into what it means to be legendary—a mantra that drives him personally and professionally. Whether you're a leader, aspiring to grow in your career, or simply looking for inspiration, this episode is packed with actionable insights and wisdom from a dynamic executive. — Episode Chapter Big Ideas (timing may not be exact) — 00:00 - Introduction 01:00 - Pride in Texas: Chequan's roots and values 02:40 - Chequan's career journey: From lawyer to franchising leader 04:30 - Switching industries and lessons learned from leadership transitions 05:47 - The meaning of being legendary: Doing the best with what you have 07:35 - Family influence: Growing up with service and sacrifice 09:55 - Why Chequan chose Howard University and law school 14:37 - Stepping into leadership: From Chief Equity Officer to President of Crunch 18:31 - What makes Crunch Fitness unique and successful? 21:59 - Three guiding principles of leadership: Authenticity, Intentionality, Humility 27:32 - Why hospitality and processes are critical in any industry 33:20 - The cost of leadership and the importance of trust 40:51 - Maintaining balance: Juggling family, work, and personal health 44:49 - Chequan's personal excitement: Watching his kids grow and thrive 47:45 - Advice to his 15-year-old self: Leaving space for unexpected impact 51:07 - Advice for the “stuck” or lost: Move toward the tension 53:40 - Crunch's growth: 79th on Franchise Times' top list and future plans 54:30 - How to start being legendary today 55:10 - Where to connect with Chequan and Crunch Fitness — Connect with Chequan Lewis — Crunch Fitness: https://www.crunch.com/ X: https://twitter.com/chequanlewis — Connect with Julian and Executive Health — Start thriving in business, community, and family life. Sign up for a complimentary Executive Health Chemistry Meeting — https://calendly.com/julian-exechealth/chemistry LinkedIn — https://www.linkedin.com/in/julianhayesii/

Giuseppe Mellone is a fitness industry expert with over a decade of experience, specializing in helping boutique studio owners and leaders achieve profitability and growth. As the founder of RiseUp Innovations, he brings a deep understanding of sales strategy, operations, and team management. Giuseppe has worked with top brands like Crunch Fitness and Orangetheory Fitness, earning Regional Sales and Operations Director of the Year 2021.Known for driving a 30% revenue increase across multiple locations and retaining over 70% of memberships during the COVID-19 pandemic, Giuseppe has built scalable infrastructures and led high-performing teams, training over 100 fitness professionals. His strategic approach focuses on boosting lead generation, conversion rates, and client retention. With a commitment to helping studios succeed, he provides tailored solutions that deliver immediate and sustainable results.Website: www.riseupinnovations.comLinkedIn: https://www.linkedin.com/in/giuseppe-a-mellone-60ba00141?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appInstagram: https://www.instagram.com/giuseppe.a.mellone?igsh=MTFrZGh3dDNjZ2JpMw%3D%3D&utm_source=qrConnect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!

In this first-ever "HALO Talks Live" episode held at Sid's Gym in NYC on October 17 2024 to a packed house, we dove deep into everything from fitness innovation, building a brand from the ground up, deciding to 'break the mold' of the fitness space, guerilla marketing, and a ton more with legendary Crunch Fitness founder Doug Levine. Host Pete Moore and Doug explored Crunch's creative, unorthodox beginnings, from viral marketing campaigns to avant-garde classes like aerial yoga and others.  Sue Hitzmann, visionary creator of the world famous MELT Method (and also a Crunch veteran from the early days & HALO Talks alum!) started us off and discussed the importance of fascia health for true body wellness, emphasizing proactive self-care, how 'recovery' has changed over the years, the importance of proper trainer education, why facilities should strongly consider getting their instructors up to speed on the methodology, and more.  Levine was the driving force behind Crunch Fitness, and he transformed the fitness industry by fostering a unique sense of community. Under his leadership and working side by side with Roger Harvey--Crunch's first COO of 12 years--Crunch defied the stereotype of a massive, impersonal corporation. Instead, it became a closely-knit environment where instructors bonded, attended each other's classes, and learned collectively. Doug ensured that the instructors felt valued and well-compensated, emphasizing personal investment in their growth. His vision extended beyond group exercise to personal training, establishing a comprehensive, supportive, and thriving fitness community. Doug not only built a successful brand but literally revolutionized the health club experience. On the early days of advertising Levine recalls, "So nobody knows this, but . . . Time Warner didn't like running people's local ads. Local ads, when they introduced it into New York, were largely Midas muffler shops, Jiffy Lubes, etc. They were franchises that had ads produced by corporate and they could afford. But our deal with Time Warner was that--because they loved the creativity of Crunch's ads--we would get almost all of their unsold inventory. So basically, we would spend $10,000 a month and get a half a million worth of ads, or or whatever their unsold inventory was for many, many years!"  We also want to acknowledge Sid Raman (another HALO Talks alum!) from Xpriential on his patented treadmill, which blends cutting-edge technology with incredible, immersive exercise experiences. These treadmills are game-changing and do not exist anywhere else in the world (yet!) Whether it's franchising insights, AI's role in fitness, branding, risk-taking, the evolution of wellness trends and more. . . this one runs the gamut!  Key themes discussed Sue Hitzmann--MELT Founder--explores fascia's role in pain. Self-treatment technique for physical and emotional health. Medication masks symptoms; addressing root causes critical. In a key move, Crunch evolved to a recurring, monthly membership. Evaluating on-brand, trendy group exercise programs. New, innovative 'boutique fitness trends' attract interest. Cool, diverse brand, universal language, special plac and community. Building a brand from scratch is incredibly complex! A few key takeaways:  1. Innovation and Creativity in Fitness: Doug emphasized the importance of unique and creative fitness programs, such as Crunch's iconic drag queen and aerial yoga classes, which helped set the brand apart and establish new trends in the industry. The organization's ability to leverage creativity instead of relying solely on traditional KPI's was crucial to its early success. 2. Embracing New Advertising Methods: Doug shared an inspiring story about utilizing creative local TV advertising to market Crunch, leveraging free resources from advertising professionals who were members and huge fans of the brand. This strategy was a part of Crunch's PR-driven marketing approach that insisted on standing out without high costs, demonstrating the power of ingenuity in growing a brand from scratch.  3. Importance of Fascia Health: Sue Hitzmann discussed how fascia health impacts overall bodily function, joint stability, and mobility—highlighting that repetitive movements can lead to problems in the fascia, causing joint issues and inflammation. She argued against merely masking symptoms with medication, stressing the need for proper self-care to address the root causes of pain. 4. Experiential Fitness Technology: Sid Raman introduced an innovative treadmill simulator that combines hardware, software, and AI to offer immersive movement experiences through virtual reality. This "experiential" fitness equipment provides diverse, entertaining activities suitable for all ages, showcasing the future of tech-enhanced workouts. 5. Franchising and Community Building: Doug and Pete discussed the challenges and rewards of growing Crunch through franchising. Despite the potential for dilution, maintaining an inclusive community and vibrant culture at each location remains vital. The conversation underscored the importance of early franchisee buy-in and mentorship for successful brand expansion, 'transferring' the original company's DNA into new franchises. Resources:  Doug Levine: https://www.linkedin.com/in/doug-levine  Crunch Fitness: http://www.crunch.com Roger Harvey: https://www.linkedin.com/in/roger-harvey-926528117/ Roger Harvey HALO Talks: https://www.halotalks.com/episode-363-roger-s-harvey-wearelvel5-corp-founder-awareness-coach/  Sid's Gym: http://www.sidsgym.com Xpriential: https://www.xpriential.com  Sid Rahman HALO Talks: https://www.halotalks.com/episode-481-sid-raman-unveils-next-level-treadmill-technology/  MELT Method: http://www.meltmethod.com  Sue Hitzmann: https://www.suehitzmann.com  Sue Hitzmann HALO Talks: https://www.halotalks.com/episode-372-sue-hitzmann-melt-method-founder/      Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com

Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the  boutique fitness market and the evolution of HVPL clubs.    Today's guests are: Pete Moore, MD Integrity Square and Krissy Vann, Director of Content at All Things Fitness and Wellness. Nicoline Roth, Founder, Nordic Strong plus owner & manufacturer of the Nordic Trainer. David Weston, MD, HighPost Capital. Yvette & Neal McGaffin, Co-Founders,  Reform RX.   In this episode, the conversation covers: Importance of strategic locations and lease terms. The danger of trying to be all things to everyone. The growth of Pilates and the success of [solidcore]. Emerging fitness trend: spotlight on Metabolic and New York Athletic Club's Squads. Introducing the Nordic Strength concept, based around the Nordic way of life. Future development :a studio and at-home integration. Fitness investment strategies – where is it wise to invest right now? The rise of 2.0 players: Crunch Fitness, EOS Fitness, Fitness Connection, Chuze Fitness. The evolution from HVLP 2.0 to HVLP 3.0. The rise of the social wellness club. Solving the instructor talent problem. What is driving the Pilates boom and can it last? ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 0:30 Pete Moore | Integrity Square 22:33 Nicoline Roth | Nordic Strong 35:45 David Weston | HighPost Capital 55:34 Yvette & Neal McGaffin | Reform RX

Crunch Fitness first began as one small gym in a basement studio in New York City's Greenwich Village in 1989. Now, there are over 500 Crunch locations, and the company is now heading into its newest iteration: Crunch 3.0. which will feature a completely modernized version of the gym. Tony Scrimale, the CEO of Crunch Fitness CR Fitness Holdings, sat down with Club Solutions Magazine Podcast host Rachel Zabonick-Chonko top discuss Crunch 3.0, leadership tactics, entrepreneurial advice and more. Listen to the conversation here.

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Join our email list. Join the Fitness Business Podcast community. Q: Is this podcast right for me?A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management. About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Join us on this episode of TOP CMO as Ben Kaplan sits down with Chad Waetzig, the CMO of Crunch Fitness, to explore how Crunch has grown from 125 to over 465 locations worldwide. Chad shares his insights into franchise marketing, the importance of localizing campaigns, and why listening to franchisees is key to success. Discover how Crunch's unique "high-value, low-price" model, coupled with creative storytelling, helps the brand compete with industry giants. Plus, learn how the pandemic reshaped fitness trends and how Crunch is adapting with hybrid workout solutions.

This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson, Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier. In this episode, Kiki shares how the brand is positioning itself in the beauty space 10 years after their launch, how they consistently incorporate a spirit of play into their marketing strategy, their product launch process from ideation to execution, and how Glossier translates its messaging across all channels. Here's a peek at what we cover in this episode: [00:02:20] - Kiki walks us through her nonlinear career journey starting in the hospitality space at Marriott, Crunch Fitness, and Loews Hotels, then pivoting into the beauty space at Glossier, and gives her best career advice for someone looking to grow into brand marketing. She then shares how Glossier is positioning their brand in the beauty space 10 years after their launch, how the team at Glossier incorporates a spirit of play into their marketing strategy, and why community is the "magic" of the brand. [00:09:06] - Kiki shares a behind the scenes look at some of her favorite brand moments like the re-launch of balm dot com, retail store openings, Glossier's You Look Good tour, and their inspiring grant program (currently on year 4!). She also explains how the brand stays consistent across digital, retail, and other IRL touch points. [00:13:28] - Kiki gives us a peek into Glossier's product marketing strategy, including the product launch process, and shares what's coming up for Glossier (hello, Australia!). Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Kewanna's episode: ⁠A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika⁠ ⁠Brand Communications 101 | Kate Haldy of Anthropologie⁠ ⁠Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty⁠ ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kewanna: ⁠LinkedIn⁠ | ⁠Instagram⁠ Learn more about Glossier: ⁠⁠⁠⁠⁠Instagram⁠ | ⁠TikTok⁠ | ⁠YouTube⁠ | ⁠LinkedIn⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Join Kap as he speaks with former Marine and CEO of Crunch Fitness, Jim Rowley as they discuss the importance of physical fitness, work/life balance and finding joy.

Can new personal trainers survive the high dropout rates in gyms like Crunch, Equinox, Lifetime, and 24 Hour Fitness? Join us as we explore this pressing question and provide actionable strategies to not only survive but thrive in the fitness industry. We'll share the key elements of building a resilient mindset, such as gaining hands-on experience, establishing a strong educational foundation, and fostering professional relationships with specialists like physical therapists and registered dietitians. Think of it like a baseball player overcoming a slump—resilience and a positive attitude are your tools for turning passion into a rewarding career.We also dive deep into the art of managing client expectations and forming lasting connections within the gym environment. From mastering movement assessments to setting clear and effective client goals, we'll cover practical advice on closing sales, understanding client needs, and handling objections with confidence. Drawing from personal experiences and lessons learned from seasoned trainers, this episode provides a comprehensive roadmap to maximize your potential. Plus, get an exclusive preview of our upcoming book, which aims to build your confidence and skills without the need for expensive business coaches. Tune in to discover how to stay committed, continuously improve, and prioritize your fitness goals.Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=enTikTok: https://www.tiktok.com/@showupfitnessinternshipWebsite: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitnessNASM study guide: ...

Send us a Text Message.In this episode, serial entrepreneur Doug Levine joins us for some gin and tonics and a ton of laughs, as he shares his wild ride through the world of business. Picture this: fresh out of college and working for a private equity firm in San Francisco, Doug stumbles upon some gym concepts and decides to pump iron on a whole new level. He heads back to his NYC roots and opens his first Crunch gym in 1989, eventually flexing his business muscles to sell it for a whopping $90 million in 2001.Not one to rest on his laurels (or his abs), Doug pulled a classic New Yorker move and headed straight to the 305. In 2006, he co-founded Frida Baby, because why not pivot from fitness to baby products? While hunting for warehouse space in Wynwood, Doug had yet another lightbulb moment and realized there was some serious green to be made in commercial real estate. Enter Big Move Properties, founded in 2015. Join us as Doug shares his entrepreneurial escapades, complete with the kind of stories that pair perfectly with a gin and tonic. Cheers!Looking to dive deeper into the Miami commercial real estate scene? Well, you've stumbled upon our favorite topic of conversation. So, whether you're a curious beachcomber or a seasoned investor, drop us a line at info@gridlineproperties.com or dial us up at 305.507.7098. Or if you're feeling social, you can stalk us on LinkedIn and connect with us there. Let's make some waves in the 305 real estate world together! Ben Hoffman's bio & LinkedIn ( linkedin.com/in/ben-hoffman-818a0949/ ) Felipe Azenha's bio & LinkedIn ( linkedin.com/in/felipeazenha/ ) We extend our sincere gratitude to Büro coworking space for generously granting us the opportunity to record all our podcasts at any of their 8 convenient locations across South Florida.

Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler[00:00:01] Ilyse: And I'm Ilyse Liffering. [00:00:03] Damian: And welcome to this edition of the current [00:00:05] Ilyse: This week, we're delighted to talk with Chad Waitzig, the CMO of Crunch Fitness, who leads the brand's marketing and communication efforts for its gym locations all over the world.[00:00:17] Damian: Headquartered in New York City, Crunch serves 2. 5 million members with over 460 gyms worldwide and continues to expand in the U. S. and around the globe.[00:00:28] While Crunch has built a community of fitness enthusiasts at its physical locations, it has also been on a mission of expanding its reach on digital.[00:00:37] We start by asking Chad about how he'd characterize the gym's marketing goals.[00:00:43] Ilyse: so Chad, how would you characterize the marketing mission for Crunch?[00:00:48] Chad: It's really important for us, to both build comprehension around what the crunch brand experience is.[00:01:05] And we think we've got a pretty unique offering in the high value, low price space and in fitness, but it's also to drive leads and it's to fill that, consumer funnel, with folks who are interested in exploring a fitness workout, And building that lead base so that our franchisees, our partners in our marketing journey, can invite them into the gym, give them a free trial, and encourage them to join and continue their fitness journey with us.[00:01:32] so as we think about what we do day in and day out, I'd say that, 80 percent of what we do is focused on how can we introduce the brand to more people and drive leads into the system.[00:01:41] Damian: Now, can you talk about your latest campaign and how that works? I know you're talking about, a kind of big campaign, but you're also then trying to target local gyms and gym spaces and demographics. Can you talk about how that relationship works?[00:01:54] what about the new campaign? Feel good, not bad? [00:01:57] Chad: Yeah. Yeah. So we're, really excited about feel good. [00:02:00] Not bad. we launched the campaign on December the 26th, which is, basically the start of our year, immediately after Christmas. and the, conceit or the gestalt of the campaign is to. recognize that as a country, we've gone through a lot of bad stuff, and, there's a lot of bad in the world, and we don't want to focus on the bad in the world, but we know that it's out there and  how do we, recognize that a way to combat that is to feel good, and to feel good.[00:02:31] You can do that through working out. So the whole campaign is focused on this idea of telling a story about the bad things that happen through silly, humorous, metaphors, banging your head on a drawer, getting stuck in a revolving door, waking up in the desert on a camping trip with a snake.[00:02:52] Attached to your face, really absurd, silly things as a metaphor for the bad in the world, and that through working out and through [00:03:00] working out at crunch, you can get those endorphin rushes. you can escape from the world. You can forget all the bad that's out there and really focus on yourself.[00:03:07] You can really lose yourself at crunch. so that's, the gestalt behind the campaign or the, idea behind the campaign. Now, the way we execute that campaign, and we do it in partnership with our franchisees, is through a mix of brand marketing, performance marketing, and retail marketing. And so we've designed, creative assets that kind of take you through that entire journey, whether it's television, radio, direct mail, or digital marketing assets, that really tell that story in a layered way as a consumer moves through the journey.[00:03:41] Damian: Yeah, that's interesting. now you mentioned the campaign, the Feel Good, Not Bad campaign is one that really dives into humor to convey how fitness can be fun. We recently had on this podcast, the CEO of BBDO, Andrew Robertson, who talked about the importance of funny ads and why they're so important.[00:03:59] [00:04:00] To building a brand's identity. I just wanted to get your thoughts on that. and why is Funny the right fit for you?[00:04:07] Chad: Yeah, first of all, I would agree with his assessment. And, at our heart, we're storytellers, right? All marketers are storytellers, and we're telling the story of our brand and our business. And humor, leveraging humor, is one way to tell that story in a way that we think breaks through the clutter.[00:04:26] We're a gym for goodness sakes, right? We're a place where people come to, to get better. whether that's more, more flexible, whether that's to build endurance, whether that's to lose weight, whether that's to gain strength and muscle, but we also don't take ourselves too seriously. And so we think that, our no judgments philosophy, the way we approach our members and the way we approach our experience, it really lends itself well to humor.[00:04:50] But the other thing to keep in mind too, is that. Humor can work in almost any business. think about insurance. 20 years ago, if you had said, we're going to use humor to tell [00:05:00] the insurance story, people would have thought you were crazy. Maybe it's more than 20 years now, but, Geico really broke through the clutter and now look at everybody in that category, right?[00:05:08] They all leverage humor for something that is not a very funny product. our product isn't funny, but our product and our experience is fun. And we think humor helps us tell that story. [00:05:19] Ilyse: Now here we talk a lot about digital channels, obviously, programmatic, CTV, and, there's a Common philosophy or really it's just a fact at this point that, that's a good way to reach like younger consumers. is that what you are finding? Are you trying to reach millennials and Gen Zers specifically?[00:05:44] ​Or are you looking at whole cohorts of people? Consumers, what is your approach?[00:05:50] Chad: our core consumer is somebody that we call young strong on social, they are our north star. They're the group that we [00:06:00] focus on, for crunch, about a quarter of our member base is made up of. Of people 18 to 24, about a third of our member base are members 25 to 34, so the majority of our members are in that 18 to 34 age range, and that's our young, strong and social group.[00:06:16] Now, we run, we have, campaigns available for our network, to target seniors, active seniors. boomers, Gen, Gen Xers like me, but really our focus is on the 18 to 34 and we do find that digital media channels, are really the best way to reach that audience, right? They, by and large, they're not cable TV subscribers.[00:06:39] they watch a lot of YouTube. They're on social media. and we find that, one of the best ways for us to build awareness is either through CTV, or through YouTube. Uh, and those are the two channels where we are dominant.[00:06:52] Ilyse: And I know you've also spoken about, TV itself too, a little bit. How has like this omni [00:07:00] channel like approach really benefited your brand?[00:07:04] Chad: Yeah, for us, it's been a journey. today we've got 460 gyms and about 2. 7 million members, and we're celebrating our 35th anniversary, but, we're still a small business. when I joined Crunch seven years ago, we had about 125 locations and, obviously we were significantly smaller.[00:07:21] So our dollars, We had to make a strategic choice back then, and our strategic choice was to invest in performance marketing almost exclusively at the expense of brand marketing. Now that we've grown, and now that we're bigger, and we have the, The resources available to us the critical mass. We have found that the omni channel approach for us has paid off in spades.[00:07:46] Our brand awareness has tripled in the last three years, whether that's aided or unaided. And we find that then drives. more consumers to consider us. Our consideration is higher, which then [00:08:00] leads to greater lead production, and greater sales. And, the brand doesn't do it alone.[00:08:05] Our franchisees play a big role in that, but if we had not made that strategic shift to really focus on the Omni channel, I don't think our results would be as strong as they are today.[00:08:17] Ilyse: And today, are you mostly now looking at consumer retention or learning new members to join? It does seem, we talk a lot about streaming wars, but it does seem like there's quite a lot of gym wars out there now.[00:08:31] Chad: Yeah, you know, the fitness industry is, really an interesting one. It is competitive. so today about one in five Americans belongs to a gym, a health club, the Y, or a boutique studio. Now, that number 10, 15 years ago was probably closer to 15%, 14%. The category itself is growing.[00:08:51] So when, crunch wins, the whole category wins when our competitors, when the category wins, cause we are growing the category, but we do compete [00:09:00] for a lot of the same folks, people do switch gyms, they break up with their old gym, they, join a new gym. and so it is a mix for us on the acquisition side.[00:09:09] To both bring new people into the category that maybe are just considering a gym for the very first time, but we're also trying to steal members from other clubs that without a doubt, and our competition would probably say the same. So in answer to your bigger question, how do we think about it is about retention is about acquisition.[00:09:27] It really is both. [00:09:29] Damian: It's interesting. you know, we did use the analogy of streaming, but there's a lot of churn in streaming. you turn off your subscription for one and then you turn it on for another. We just had some data recently that said, I think 30 percent of people who cancel return within a few months to the channel.[00:09:43] So, it's an interesting game, I guess. Yeah,[00:09:49] Chad: of our biggest sources of leads. we very much, look at our former members as potential future members, and they do come back.[00:09:57] Ilyse: Very interesting. Yeah. And, speaking of [00:10:00] streaming, Crunch has its Crunch Plus platform and I know this was a big kind of trend overall, no matter what category you're in, during COVID and everything was to go digital, make sure your product is available where the people were, which is their living rooms at home.[00:10:18] and now it's a little more than a year old. and it obviously it built on what you had before, which is crunch live. Can you tell us how this has been performing and how you would describe the divide between people going in person to the gym and potentially those working out at home now?[00:10:38] Chad: Yeah, really great question. So you're right. We launched, crunch plus about a year ago, and we retired an old platform that we had that was called crunch live crunch live we were the first big box gym to have our own streaming workout product it launched way back in 2013, and it was browser based [00:11:00] only.[00:11:00] Ilyse: Way pre COVID before it was cool.[00:11:03] Chad: it was cool. Before it was cool. And during COVID, we saw our daily usage. Increased tenfold, with a fairly limited library of workouts. And so we clearly realized that we needed to reintroduce our streaming products and that's how we got to crunch plus. So now crunch plus is available on, just about every streaming device.[00:11:23] And, we couldn't be more pleased with where we are today. versus our launch. and just this year alone versus where we finished, in December of last year, our user base on the platform is up 47%.[00:11:39] we have over 600, Workouts available and we're adding the goal is to add one workout a day Either through live streaming or through pre recorded content to the library And we see crunch plus as really both a member benefit. So if you are a crunch member, You get access to crunch plus and basically a [00:12:00] 70 discount off the retail price.[00:12:02] it's incredibly Affordable. It's 1. 99 a month. and so for our members, it's a way to take that brand experience outside the four walls of the gym, whether they're wanting to work out at home, or maybe they travel a lot and they want to take it on the road, but they can also take it right back into the gym.[00:12:19] And so we've got workouts that, are on a treadmill or on a spin bike, or require the use of dumbbells and other equipment that you may not have at home, We've got in the crunch gym. And so we've really created this hybrid workout environment between in person in the gym and virtual on crunch plus, and now for our retail subscribers, those that are not crunch members. they pay 6. 99 a month. ​Again, it's, an incredible value relative to other products in the marketplace, and we think it's a great way to extend the brand and reach into markets where crunch doesn't exist yet. you can get crunch plus anywhere in the world. we've got 460 locations and [00:13:00] 360 of them are in the United States.[00:13:01] So we have lots of growth ahead of us in terms of our physical footprint, but we love where our digital footprint has taken us.[00:13:10] Damian: Yeah, that's a great move. I see people in the gym with, their smartphones looking at workouts and things. It makes sense for you to have that workout associated with, crunch, or the gym in question.[00:13:21] Chad: that's exactly right. and we really have only started to scratch the surface of where we can take this. I mean, one of the biggest challenges for new people who have never worked out in a gym before is the intimidation that they feel when they come to the gym. And, Most people think about the intimidation as being the, I've got to lose weight before I join the gym mentality, right? the body image concerns. But think about this. If you've never been to a gym before and you walk in the door, you are seeing all kinds of foreign alien equipment with pulleys and weights and pins and benches that articulate in different directions.[00:13:58] Where do I even [00:14:00] start? And what we think CrunchPlus is going to be great for is to give people who are completely new to the gym experience that introduction of how do I get started? What is the best workout for me? How does this piece of equipment actually work? If I'm concerned about how I might be perceived by others, let me watch this video and see how to set this up correctly.[00:14:21] so we're real excited about where we're going to continue to take this platform as it continues to grow and mature.[00:14:26] Damian: Yeah, that's a great point.[00:14:27] Ilyse: could have used that for sure. Yeah, you[00:14:29] Damian: and you see some of these, dudes in there, they're massive and they're making it look like, child's play. I'm like, what? This,[00:14:36] Chad: Right,[00:14:37] Damian: this is scary. Yeah. [00:14:41] Chad: The great thing about those guys, though, is if you ask them for help, they're going to jump right in and help you. they're very proud to share. Here's, how you do this.[00:14:48] Damian: Mm. It's a community, right? a fitness community.[00:14:52] Chad: absolutely. Absolutely. It's the community. In fact, we just did a recent member survey, new member survey, [00:15:00] and we found that 46 percent of our new members, have actually made new friends or founded a community at crunch just by joining and getting to the gym.[00:15:10] So we do think crunch is a great place to build community and our members that it's one of the reasons why they join. [00:15:17] Damian: And speaking of community, you have recently teamed up with Amazon One. Can you talk about how that partnership improves the membership experience for your customers?[00:15:28] Chad: we love our partnership with Amazon. it has gone really well. And they've been, as you can imagine, they're one of the largest companies in the world. They are very sophisticated in what they do. And, they've been a great partner to work with, for those, listeners that aren't familiar with the Amazon one product, it is a biometric device reads basically the palm of your hand.[00:15:49] It is a touchless device. You basically hover your palm over their reader and it identifies you uniquely. So apparently the palm of your hand is as unique as your fingerprint [00:16:00] or your retina and, Amazon has piloted this in, I believe it's being rolled out in Whole Foods.[00:16:07] I believe they have a partnership with Panera. And then they were piloting it in their own C Store concept for a while. We got together with Amazon to really be the first to bring it to the fitness environment. And the initial application or use case is to validate a member's entry into the gym. And What we found is I think a couple of things.[00:16:32] there's a back office business case which reduces fraud for us. So we don't have members sharing their key tag with their barcode with friends, right? Because now I only can get in with my palm. So that reduces, that concern. But from the perspective of our members, it shows that we're progressive.[00:16:57] We're forward thinking. we've got the latest [00:17:00] technology and we're bringing that into the environment. and we've seen adoption close to 80 percent in the locations where we've rolled it out. There are some folks that are still concerned about having their biometric data. read by Amazon, and we respect that and we'll still have the old way of scanning barcodes at the front desk, but for the vast majority of our members, it allows them to get into the gym quickly and get right to their workout.[00:17:24] Damian: Mm. That is fascinating. I actually didn't know about Amazon One, [00:17:27] Chad: Yeah, if you have a Whole Foods near you, next time you go to a Whole Foods, see if they've got it. it's how I use, it's how I check out at Whole Foods. it is faster than even, Apple Pay and Google Pay, I[00:17:39] Damian: Wow. Mm.[00:17:41] Chad: I think it's a pretty great service.[00:17:42] Damian: in general, when it comes to partnerships, how important are those kind of brand partnerships for Crunch?[00:17:49] Chad: they're really important and, you can think about partnerships for us, at least. We think about it in a couple of different levels. One is this kind of, Big strategic capability [00:18:00] enhancing partnership, which we have with Amazon, and we've got obviously have partnerships with some of the best, equipment manufacturers in the fitness space, right? Whether that's through life fitness or, TRX or the other, brands of the space, and we look at that as a way to enhance our member experience. We've got a really talented member experience team headed up by our chief experience officer, Molly long and, Molly and her team are thinking about ways that they can bring these kinds of big brand partnerships that are enablers.[00:18:34] To bear on the member experience. But on the marketing side, we also look at brand partnerships as a way to enhance your existing membership. So we do partnerships where we provide our members access to crunch only discounts. So we have one right now with Crocs where members can get a discount on Crocs shoes that's proving to be very popular.[00:18:58] ​And one of the ways in [00:19:00] which we talk about our membership, pricing with our members. and so one of the things that we like to say to prospective members is that if you take advantage of all the discounts that you can get through your crunch membership, all the retail discounts with our brand partners, your membership practically pays for itself.[00:19:14] And so we like to think that because it is a membership, you are part of a community, you are part of a gym, you are part of a club. If we can give value back to that member, it only makes that membership more valuable to them. So for us, those brand partnerships are super important.[00:19:30] Damian: we want to talk about first party data, of course, and we want to talk about that and how that informs some of your campaigns. And we assume, given that you have this great membership, global membership, it's not necessarily an issue for Crunch.[00:19:43] But how do you go about, leveraging that first party data to inform your marketing efforts? [00:19:49] Chad: so obviously our first party data even more so today than in years past is important to us and being able to leverage that data is [00:20:00] an important part of what we do both on the brand marketing side, but also are we work with our franchise partners for them to execute on their local marketing side.[00:20:08] Our media agency of record is USIM, and through USIM, we have an identity resolution initiative with TransUnion, where we enrich our first party data anonymously, with the TransUnion data, and we use that for audience building, lookalike audience building, Former member, audience building, et cetera, et cetera.[00:20:29] And a lot of that is used, through programmatic. it, it informs, what we do, in terms of, our targeting. the way in which we've structured our media approach, brand marketing happens through the Crunch marketing team. We also pick up search, on behalf of our network, just given the complexities of search and the ever changing, approach to paid search.[00:20:54] we. We feel like we're in a better position to manage that on behalf of our franchisees than asking our franchisees [00:21:00] to do that. Really everything in between is through our franchise partners and we have four brand approved agencies that they can choose to work with And we work with them To make sure that they have access to first party data so that they can also enrich that data and do first party, audience building, et cetera.[00:21:20] So for us, it's a critical component of what we do. And again, of, what we spend, I would say that, from. CTV all the way down through search, probably 90 percent of our spend across the network is digital.[00:21:36] Ilyse: Very awesome. I actually have a question about first party data. Are you able to glean more, say from Crunch Plus? Because people are tuning in and you're able to see, what kind of workouts they're choosing, what kind of, when, they are actually working out.[00:21:55] It must be very revealing, even more so than your regular, gym [00:22:00] customers that come in.[00:22:02] Chad: it's actually, that's actually a great question and it is true because obviously we control and manage the crunch plus platform of the 600 plus videos or workouts that we have. We can see what the viewership is. We can, we understand the view through rate on each of those. We know what each subscriber is watching and what kind of workouts they're doing and the frequency with which they're doing that.[00:22:26] and that's rich data that. We don't necessarily have easily accessed on the gym membership side. so from that standpoint, in terms of building out new workouts, as an example, we found that the 20 minute workout videos were the most popular in the group. And yet when we launched, we were launching with 30, 45 minute workout videos.[00:22:51] We pivoted very quickly to doing more over 20 minute workouts. And what we found is. The 20 minutes were actually too long based on view through [00:23:00] rates. So we launched a number of what we call quickies, right? They're five minute workouts and the viewership on those has skyrocketed. that's where we've leveraged that first party data to learn on the gym side, it's a little bit more challenging, but we're actually building out more of a, first party data set around.[00:23:16] utilization of the gym. We know when they check into the gym. If they book and take a group fitness class, we know that they're doing that because that's an online reservation system. we know when they buy a personal training package and when they take personal training sessions. And so the next level for us as an organization is to better activate that first party data so that we can do a better job on member retention.[00:23:40] upselling into higher tier memberships, and cross selling into other parts of our business.[00:23:45] Ilyse: And based off of that, and knowing that you guys are located in 41 states,[00:23:51] Chad: Yes.[00:23:52] Ilyse: you can probably tell me which states are the fittest in the U. S. in terms of attendance. I mean, I'm just [00:24:00] curious.[00:24:00] Damian: just[00:24:01] Chad: so that's a really good question.[00:24:04] Ilyse: New York, I know.[00:24:05] Chad: I, I can, I can say I can say that,[00:24:09] Ilyse: work out a lot here.[00:24:10] Chad: there are certain markets. the southeast is one of them where the number of visits per member is higher than the average. Obviously, we have an average, per month in the southeast. Really strong gym attendance.[00:24:26] I'm not going to say whether or not they're more fit than[00:24:29] Damian: Yeah, you can't know that.[00:24:31] Chad: but utilization does vary based on, based on market. I don't know how much of that is driven by weather, or how much that's driven by lifestyle. [00:24:39] Ilyse: who's the laziest[00:24:40] Chad: in New York City, New York City, we have really strong, really strong utilization of the gyms, best ever, better than pre pandemic.[00:24:48] Ilyse: Oh well.[00:24:49] Chad: but we've seen that across the board that the utilization of our gyms post pandemic has been at a higher level everywhere than versus than pre pandemic.[00:24:59] Ilyse: People [00:25:00] want to get out there again.[00:25:01] Chad: I think people want to get out there. Yep. I think they recognize that the role of fitness in, in relieving stress and anxiety is important.[00:25:08] Ilyse: How do you then tailor your messaging? Based off of location, especially if you're, talking to the fittest people in the U S versus the laziest,[00:25:18] Damian: people in[00:25:20] Chad: we wouldn't say that we're all about no judgments,[00:25:22] Damian: no, of course.[00:25:23] Chad: there, there is no one type, there is no one reason, there is no one way, for us at Crunch. but we do build out marketing assets that allow our franchisees, who are the closest To the member than we are here in the puzzle palace here in New York City, right in the ivory tower.[00:25:42] and we make sure that we provide assets that, if your club is really strong in group fitness classes, that we've got the assets for you there. If your gym is really big into strength training, which is virtually all gyms. Now we've got lots of strength training assets, or if you're into hit workouts, or if you're into [00:26:00] Kids Crunch babysitting is important because you've got a lot of younger families and they need to have child care when they come to the gym and work out and we allow our franchisees then to use those assets to tailor their marketing communications based on their local needs.[00:26:16] Damian: It's interesting. Now, you mentioned, maybe people in warmer climates and warmer states going to the gym maybe than others, but I don't know whether that holds true, but what I wanted to ask you about is what does the marketing calendar look like for a gym like Crunch? especially around key moments, we're here, A good third of the way into the year, but January's obviously got to be a big moment for gyms because everyone has that resolution to get fit again, New Year's resolutions, and then there's the summer, approaching, people think about, oh, I've got to be back on the beach, what should we do?[00:26:50] How do you strategize around those moments?[00:26:55] Chad: Yeah, there is certainly a seasonality to, to both visitation and [00:27:00] membership joins new members joining the gym. the first quarter of the year is the. The most important quarter of the year for us. it is our Black Friday and Cyber Monday and holiday season. and we do structure our spending accordingly, right?[00:27:14] So we'll heavy up in Q1, in the months later in the year when gym memberships aren't as, The demand isn't as high. We will adjust spending accordingly. So we do balance that out throughout the year. So we do marry up spend with demand. Within any given month, we will run a series of national promotions that our franchisees can opt into.[00:27:39] And they tend to be priced Price driven, because that's the category we're in, but we provide the support to the franchise network around the if they opt into that promotion to try to convert prospects in the system to becoming members. We do look at certain, events. So certainly we look at. New Year's resolutions, New [00:28:00] Year to you.[00:28:01] We look at spring break. We look at the beginning of the summer. We look at back to school. and then we look at the, to school is the last big hit when you begin to hit November and December, most consumers are really focused on holiday shopping, holiday parties, family get togethers, travel, Wrapping up their year end of their job if they're on a calendar or fiscal year, And then we start right over again on december 26th, and that's when people are like, okay, let's get back to the gym so we do take all of that into consideration but every month has a cycle and every quarter has a cycle and then obviously there's a cycle to the year[00:28:41] Ilyse: so there's obviously one of the biggest categories on social media is fitness. I would say there's so many fitness influencers out there these days.[00:28:52] To what extent do you share a kind of like common goal to get people to the gym? Do you then access and use [00:29:00] these social media personalities?[00:29:02] Chad: Yep. yeah, really good question. influencers in the fitness space are very important and we have worked with influencers. off and on over the past several years, we work with them today. And what we have found them to be most effective for us is around awareness building, introducing crunch to their audience.[00:29:26] we have tried to activate, and I'm using air quotes for those, listening, obviously, we've tried to activate those influencers to try to sell gym memberships. And we've not succeeded in that. I think their audiences see through that.[00:29:40] Ilyse: Hmm. Interesting.[00:29:42] Chad: And so for us, it's more about the authenticity of we want to invite the influencers into our gym.[00:29:47] We want them to get in a great workout. We want them to tell their story on that does more value for us. than them trying to sell a membership to their audience. And so we certainly work and we pay influencers [00:30:00] for some of that awareness building. But we also Work really hard to make sure that our member experience is an excellent experience for all of our members because we have influencers in our gym all the time that we may not even be aware that they're there and we want them.[00:30:18] We wanted to organically. Work its way through social media, and we've actually had some great success with that. And so the success comes from our fantastic operators on running a great gym on the influencers who are already members are just telling the crunch story for us. They're evangelists on. You really can't put a price on that.[00:30:41][00:30:41] Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned.[00:30:46] Ilyse: The current podcast theme is by Love and Caliber.[00:30:49] The current team includes cat fussy and Sydney Cairns. [00:30:53] Damian: remember I'm[00:30:55] Ilyse: and I'm[00:30:56] Damian: we'll see you next time. And if you like what you hear, please subscribe [00:31:00] and leave us a review. Also, tune in to our other podcast, The Current Report.

Christina and Frank give a review of Crunch Fitness located at 2465 South Broad Street in Hamilton, NJ. Crunch Fitness Hamilton,NJ Business ReviewFile Size: 12084 kbFile Type: mp3Download File [...]

In this episode of the podcast, Eric Malzone interviews Jim Rowley, CEO of Crunch Fitness, they explore the core principles of leadership in the fitness industry. Rowley emphasizes the importance of execution, highlighting that successful leadership is about getting things done. He discusses the unique qualities of effective leaders, including the ability to inspire and energize teams, while also reflecting on the evolving dynamics of generational differences in the workplace. Rowley shares personal strategies for maintaining a sharp edge as a leader, from prioritizing health and relationships to staying focused on business goals. He also provides insights into his daily routine and offers advice on how others can engage meaningfully with him. LINKS: https://www.wodify.com/ https://podcastcollective.io/ 

With election season ramping up, how do clubs break through the noise and identify a clear message that aligns with their brand and their target consumer? How will you know if that message is getting through and hitting your desired mark? Chad Waetzig, the chief marketing officer of Crunch Fitness, recently sat down with Club Solutions Magazine Podcast host Rachel Zabonick-Chonko to discuss how to have success with AI and marketing, Crunch's new partnership with Amazon technology, and more. Listen to the full conversation below.

BIO Didi McKay is a certified mindfulness coach and offers Transition and Transformation, a life coaching program she developed for creative women. Classes to keep you fit ... and smiling - are offered on the beach , outdoors, privately and through retreats. No class is ever the same and yet there are regular moves we return to again and again to build on. Didi has taught at Crunch Fitness, Shapes, SRQ Yoga, Body Dynamix, Esplanade, Summerhouse apartments, Pelican Cove - all in Sarasota Florida, as well as at the Wainright House in Rye, New York, and Connecticut (where she was a museum educator). Didi brought therapeutic yoga, through Karma Yoga Outreach, to special needs children and young adults in their school environment. She has taught chair yoga at Gulf Gate, Englewood and Selby Libraries in Sarasota. In 2023 she's studying to attain an additional 300 hours to total over 500 hours of yoga teacher training. Internationally certified, Didi carries her own yoga insurance.  

From the high-intensity world of emergency medical services to the energizing realm of fitness, Arthur's journey is nothing short of inspirational. As a renowned personal trainer at Crunch, he sits down with us to recount the pivotal career shift that's had him swapping ambulances for dumbbells. Our chat traverses the landscape of his personal training certifications, his adept handling of the Crunch hiring process, and how he's sculpted both his career and clients with the precision of an artist. His story isn't just sweat and weights; it's a masterclass in salesmanship and client management that could rewrite anyone's fitness narrative.Strap on your gym shoes for an insider's look at the muscle behind a thriving coaching team. I share my takeaways from the Show Up Fitness internship, reflecting on how extended client commitments weave stability into the fabric of a fitness regimen. We then spotlight Crunch Fitness's growth spurt, spotlighting the strategic plays in social media and industry partnerships that amplify our brand. Like crafting the perfect workout, expanding a fitness empire requires the right combination of grit, innovation, and collaboration.Navigating the varied terrains of franchise and corporate gym operations, we dissect Crunch's unique vibe in North Carolina, and I get personal about juggling the hustle with health and heart. As trainers eye avenues for a diverse income, akin to savvy medical professionals, we cast our eyes towards international horizons and the cachet of brand-name experience. Our conversation wraps with a peek into the potential fusion of Show Up Fitness CPTs and Crunch gyms—a partnership pulsing with promise and driven by the collective force of industry passion.Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=enTikTok: https://www.tiktok.com/@showupfitnessinternshipWebsite: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitnessNASM study guide: ...

Today I'm joined by Crunch Fitness CEO Jim Rowley. Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences. In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recovery modalities. Plus, Jim shares why Crunch won't be dispensing GLP-1s. In this episode, you'll learn: • Crunch's franchise-first strategy and roadmap • About Jim's leadership style and vision for the company • How gym offerings are evolving as more people seek wellness Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Crunch Fitness Website: https://www.crunch.com Crunch Fitness IG: https://www.instagram.com/crunchgym Crunch Fitness FB: https://www.facebook.com/CRUNCH/ Crunch Fitness Franchisee Website: https://www.crunch.com/franchise -   Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction (00:38) The state of Crunch Fitness (02:19) Brand, culture, and community (06:14) Gym floor layout and programming (10:33) Future gym formats and locations (13:30) Crunch's holistic approach to health (16:58) Jim's view on obesity drugs (19:33) The value of hard work and exercise (22:03) How Crunch+ fits into the overall business strategy (25:52) Growth and future roadmap  (27:59) Conclusion

What We Cover In This Episode: News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13] What ChatGPT is saying about:        …controversial things fitness studios might say about New Year's resolution pressure [6:16]        …what fitness studios might say about body transformation focus that could be seens as                  controversial [10:36]        …the debatable messaging out there around playing on insecurities [28:03] Quick wins and how to prepare for future implementation of fitDEGREE features such as spot booking [32:05] Our weekly prompt that will help you navigate the New Year's resolution rush in the studio [34:08]    Quotes: “The promise of a total body transformation is something that you as a business cannot really control. It's all in the person's level of commitment and motivation.” [Megan, 11:45]  “I do think that we have shifted to a lot more of a healthy mindset when it comes to working out and health and wellness. The fact that we now say health and wellness together when talking in the context of going to a studio and working out is very important, I think.” [Megan, 23:12] “What I have seen too is when people explain what they're going through from a fitness and a health perspective, they think they're being healthy. They just don't really understand that they could make better decisions.” [Nick, 25:15]  LINKS:   Crunch Fitness 2023 Feel Good. Not Bad Commercial Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog   

Get ready for a fabulous episode of Sibling Rivalry as Monet welcomes the incredible Salina EsTitties as a special guest! In this electrifying discussion, Monet and Salina dive deep into the world of Renee Rapp and the new Mean Girls movie. Brace yourself for some scandalous chatter about "the second hole" and buckle up as Salina shares an enthralling tale of entrapment at the CRUNCH Fitness. It's an episode packed with laughs, juicy gossip, and enough charisma to light up the stage! Tune in and join the fun with Monet and her fabulous guest, Salina EsTitties! Thanks to our sponsors: Head to https://tryfum.com/RIVALRY and use code RIVALRY to save an additional 10% off your order today. Download and try the new Archer dating app today! Visit https://Queerty.com daily, and make sure you're never left out of the conversation. Head to https://Smalls.com/RIVALRY and use promo code RIVALRY at checkout for 50% off your first order PLUS free shipping! See Monet LIVE in a town near you: https://www.monetxchange.com/live-1 See Bob this Christmas at the Atlantic Symphony Orchestra: https://www.aso.org/events/detail/party-with-impact-2023 Want to see exclusive Sibling Rivalry Bonus Content? Head over to www.patreon.com/siblingrivalrypodcast to be the first to see our latest Sibling Rivalry Podcast Videos! @BobTheDragQueen @MonetXChange Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of "The Lazy CEO Podcast," host Jim Schleckser interviews a special guest, the CEO of Glow Tanning Center, who is known for his success in the tanning industry and his viral video that mentioned Schleckser. The CEO shares insights into his business philosophy and the influence he has built. Here's a summary of the key points discussed: 1.     Introduction to Glow Tanning Center: Glow Tanning Center is a National Sun Spa franchise with over 75 locations in 13 states. The CEO, who started as a bodybuilder, originally owned a supplement store before entering the tanning business. 2.     Origin of the Tanning Business: The decision to enter the tanning business came impulsively when the CEO recognized a market gap in Northwest Arkansas. The lack of competition and the high entry cost for new businesses made the tanning industry an attractive opportunity. 3.     Tanning Industry Dynamics: The tanning market has not decreased but has consolidated over the years. The CEO mentions that their strategy involves both building and acquiring locations, making them a major player in the industry. 4.     Competition and Market Consolidation: The CEO emphasizes the difficulty for new entrants due to the high upfront costs, leading to limited competition. Mention of major fitness franchises like Planet Fitness and Crunch Fitness entering the tanning space. 5.     Managing Complexity and Leadership: The CEO discusses his approach to managing a large number of locations, emphasizing the importance of delegation. He believes in creating layers of leadership and making every position replaceable, promoting a culture of continuous improvement. 6.     Social Media Presence: The CEO talks about his social media presence, acknowledging the power of social media for both positive and negative influences. He mentions not paying much attention to others' social media to avoid comparison and emphasizes the need to use social media strategically. 7.     Harnessing Social Media for Business: The CEO shares how his social media presence has positively impacted his business. Viral videos, including an interview that went viral, contributed to brand awareness and business success. 8.     Building Leadership Through Ownership: The CEO discusses his approach to building leadership within the company and mentions an ownership program for employees who prove themselves. The program allows successful employees to become store owners with shared profits. 9.     Final Thoughts on Social Media: The CEO reiterates the potential negativity of social media but emphasizes the need to harness it for positive purposes and to stay focused on personal goals. Overall, the conversation touches on the CEO's journey in the tanning industry, his leadership philosophy, and the strategic use of social media for business success.  

MDJ Script/ Top Stories for Oct 7th Publish Date:  Oct 6th   Commercial: Henssler :15   From the Henssler Financial Studio, Welcome to the Marietta Daily Journal Podcast.   Today is Saturday, October 7th and happy birthday to musician John Mellencamp. ***John Mellencamp – Hurts so good*** I'm Dan Radcliffe and here are the stories Cobb is talking about, presented by Credit Union of Georgia. Cobb elections board down to two finalists for director Lake Allatoona Association raises over $37,000 for Folds of Honor Georgia in annual poker run Tobin Real Estate closes $15M sale of shopping center All of this and more is coming up on the Marietta Daily Journal Podcast, and if you are looking for community news, we encourage you to listen and subscribe! BREAK: CU of GA STORY 1: Cobb elections board down to two finalists for director The Cobb Board of Elections in Georgia is in the final stages of selecting a new elections director, with two finalists in consideration. In the interim, Gerry Miller, a retired elections professional, is serving as the interim director after the retirement of Janine Eveler. The board has enlisted an external firm to continue the search for a permanent director. Upcoming municipal elections in cities like Acworth, Austell, Kennesaw, Powder Springs, and Smyrna were also discussed, emphasizing the importance of voter registration and participation in local elections. Cobb Elections staff highlighted efforts to protect the integrity of voting machines and ensure secure elections...…….Get more stories like this from mdjonline.com     STORY 2: Lake Allatoona Association raises over $37,000 for Folds of Honor Georgia in annual poker run The Lake Allatoona Association's annual Lake Allatoona Poker Run, held on August 5, successfully raised over $37,000 for Folds of Honor Georgia. Folds of Honor is a nonprofit organization that provides educational scholarships to the spouses and children of fallen or disabled military personnel. Boating enthusiasts and community members participated in the poker run, making stops at checkpoints across Lake Allatoona. The event culminated with live music and a Low Country Boil at JD's on the Lake restaurant and bar. This fundraising effort supports the noble cause of helping military families through education. For more details, visit lake Allatoona assoc dot com or Georgia dot folds of honor dot org   STORY 3: Tobin Real Estate closes $15M sale of shopping center Tobin Real Estate's Senior Vice President, Louie Granteed, played a key role in the $15 million sale of the Acworth Crossing Shopping Center, which closed on September 29. The 120,000-square-foot center, located at 3335 Cobb Parkway, was sold by Monarch at Acworth Crossing LLC to Acworth Properties LLC. This fully stabilized shopping center, built in 2006 on 15.3 acres, boasts long-term tenants including Crunch Fitness, PetSmart, Popshelf, and Dollar Tree. Collin Cambas and Johnny Craig of Matthews Real Estate Investment Services represented the buyer in this transaction. For more details, you can visit Tobin Real Estate's website....................…..(pause)   We have opportunities for sponsors to get great engagement on these shows. Call 770.799.6810 for more info.   We'll be right back Break: ESOG – ELON – JRM       STORY 4: Things to do in Cobb Looking for weekend plans in Cobb County? Join Kennesaw Parks & Recreation at Swift-Cantrell Park on Saturday from 3 to 7 p.m. for Fall-O-Ween, a free family-friendly event featuring a candy trail, costume contests, scavenger hunt, crafts, and more. Costume contests for all ages and dogs will take place throughout the evening, followed by an outdoor movie screening of "Hotel Transylvania." At Threadmill Complex, enjoy the City of Austell BBQ Blues & Brews Festival from noon to 10 p.m. with live music, BBQ, craft vendors, and more. Your furry friend can explore Smith-Gilbert Gardens for just $3 on Saturday from 9 a.m. to 4 p.m. General admission is $10. Celebrate Hispanic Heritage Fiesta at Thurman Springs Park starting at 3 p.m., featuring speakers, music, cultural exhibits, and live performances from 6 p.m. Join Smyrna's 151st birthday celebration from 11 a.m. to 10 p.m. in Downtown Smyrna, featuring food, music, and headliners like the Goo Goo Dolls. Visit mdjonline.com for details.   STORY 5: Pope to induct three into athletic hall of fame Three former Greyhound standouts Kierra Henry, Jake Henson, and Braden Zarbnisky will be inducted into Pope's athletic hall of fame. Kierra Henry, a 2015 graduate, was a standout in girls basketball, track and field, and later played basketball at Georgia State. Jake Henson, a 2014 graduate, excelled in wrestling, winning multiple state championships and wrestling for Virginia. Braden Zarbnisky, a 2015 graduate, was a multi-sport athlete known for his baseball achievements, including helping Pope win a state championship, and later played college baseball at West Virginia, earning accolades for his performance. Zarbnisky is currently playing in the Philadelphia Phillies organization. The induction ceremony will take place before a football game against Blessed Trinity.   We'll be back in a moment Break: DAYCO – DRAKE – POWERS   STORY 6: Acworth City Hall renovation true to city's culture The recent renovation of Acworth City Hall, funded by the American Rescue Plan Act, not only prepares the city for future growth but also reflects its welcoming community culture. The renovation cost $2.45 million and expanded meeting spaces by about 20%. The upgraded facility features new furniture, "learning laboratories" as meeting rooms, inspirational quotes on the walls, and pictures of Acworth residents enjoying the community. It includes a "cardio corner," coffee bars, and common areas for staff. The building, built in 2004, retained a vault door, now used for storage. The design encourages collaboration and reflects a "team" over "me" culture among city staff. Mayor Tommy Allegood emphasized the importance of this culture in how they treat one another.   STORY 7: Police: Man shot and killed in west Cobb neighborhood On October 5, 2023, a man was fatally shot in a west Cobb neighborhood. Police responded to reports of a shooting on Valley Wood Drive, where they found the deceased man at the scene. A woman, whose relationship to the victim is unclear, sought help from a neighbor to call the police. While initial reports suggested a possible home invasion, this has not been confirmed. Detectives are currently investigating the incident, and further details are expected to emerge as the investigation progresses.   Break: TEDS – INGLES 6 – Henssler :60 Signoff- Thanks again for hanging out with us on today's Marietta Daily Journal podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Gwinnett Daily Post, the Community Podcast for Rockdale Newton and Morgan Counties, or the Paulding County News Podcast.   Read more about all our stories and get other great content at MDJonline.com. Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. www.henssler.com  www.ingles-markets.com  www.cuofga.org  www.drakerealty.com  www.daycosystems.com  www.powerselectricga.com  www.esogrepair.com  www.elonsalon.com  www.jrmmanagement.comSee omnystudio.com/listener for privacy information.

In this compelling episode of "This Is Your Moment," I sit down with a remarkable individual who has defied the odds and turned adversity into a powerful driving force for success. Our guest, Matt Ballard, at the age of 25, has accomplished more than most could dream of in a lifetime. From a young age, Matt faced the challenges of growing up in poverty, a struggle that could have easily deterred his dreams. But instead, it ignited an entrepreneurial spark within him. Join us as we delve into Matt's incredible journey, from starting his first business at the tender age of 15 as a strength coach for D1 athletes, to creating a flourishing apparel business at 16 and crafting a sports supplement line at just 18. Not content with these achievements alone, Matt's insatiable drive led him to become a former National and World record holder in drug-free Powerlifting, as well as a decorated national wrestler with multiple state and national titles. His determination and dedication culminated in his role as the top trainer and record breaker for personal training revenue at the world's number one Crunch Fitness gym. But Matt's journey is not solely defined by accolades. Tragedy struck when he lost his father in a devastating car accident. This profound loss became a turning point, inspiring Matt to seek a life of purpose and meaning. Living out of his car while building his businesses, he transformed adversity into a platform for inspiration. Today, Matt is the Founder and CEO of A.M. Fit Meals & A.M. Fit Stop, a meal prepping company that has rapidly evolved into a multi six-figure business in just over a year. Tune in as we explore how Matt's early experiences and triumphs laid the foundation for his entrepreneurial spirit, his relentless pursuit of excellence, and his mission to inspire others to overcome challenges and lead lives rich with purpose. Join us for this captivating episode of "This Is Your Moment," where we uncover the indomitable spirit of a young man who turned every obstacle into a stepping stone towards greatness. Matt Ballard's story is a testament to the power of resilience and the unwavering belief that every moment can be transformed into an opportunity for success.

June 29, 2023 / Mom &… Podcast Episode 125 / Guest: Briar Dougherty Subscribe and Review wherever you listen to podcasts! Show Summary: Our guest this week, Briar Dougherty (pronounced Dock-er-tee), started her career in the fitness industry, where she quickly became Crunch Fitness's youngest general manager in history. If you think that's impressive, just... The post Job Seeker Tips and Trends with Career Organic appeared first on Mom And Podcast.

Kimberlee Curtis is a Tampa real estate broker and owner of the new Gold's Gym being built in the new Gas Worx District. From the Tampa Bay Business Journal: "The future home of Gold's Gym Gas Worx is still a barren warehouse, but Tampa real estate broker Kimberlee Curtis has already mapped out every detail, from where the squat racks will be to a loading dock with skyline views that will be transformed into a functional training turf." "Curtis and her business partners have leased a 25,000-square-foot warehouse at 802 N. 12th St., just south of Four Green Fields. The Gold's warehouse is owned by Ybor City developer Darryl Shaw and was included in the 50-plus acre rezoning approval to make way for the Gas Worx district." "In April, Curtis traveled to Berlin to visit RSG Group's headquarters. RSG bought Gold's out of bankruptcy in 2020 when the chain voluntarily filed for Chapter 11 after Covid-19 shutdowns upended its business model. She's bought $1 million in gym equipment and will invest another $1 million on construction; she said she's waiting on permits to begin." "If their projections hold true, Gas Worx will open by year's end — well ahead of the district's first phase of residential units, which are under construction on the former Tampa Park apartments site. Gas Worx will bring thousands of new residents and office workers to a part of downtown Tampa that's currently a no man's land between the Channel district and Ybor City. But even before Gas Worx opens, Curtis sees huge potential for Gold's — she lives in the Channel district and works out at Crunch Fitness in Grand Central at Kennedy, which she says has 10,000 members." "She is also chairwoman of the Channel district Community Redevelopment Area's Community Advisory Committee. (CRAs have a state designation that allows them to use locally generated money to fund projects within the CRA.)" Follow Gold's Gym Gas Wrote Tampa for more info!

Episode #99!  Wow. When I first started this podcast I just wanted to connect entrepreneurs so we could inspire and learn from each other. What a journey it's been.  As we catapult to episode #100, I thought I'd highlight the top 5 episodes so far (by downloads), introduce what's next with the podcast...and let you know who the special guest for episode #100 is (hint - she's a celeb in the copywriting world and about to launch her first book...sure to be a NY Times Best Seller).Top 5 episodes so far:The 4 Critical Steps to Starting a Business10 Free Resources for CopywritingSix Ways to Set Boundaries for Business GrowthHere's My Exact Email Writing ProcessHow to Create Super Clickable CTAWhat's next for the podcast? CLOVER. I'm beyond excited for this series.Who's my special guest for episode #100? I'll give you a hint. She met one of her business partners at Crunch Fitness in NY...back in the Crunch Fitness heyday.

Presented by: Optimize U (www.optimizeuchatt.com)  Brought to you by:Vascular Institute of Chattanooga Chatt Mortgage Stack'd Supplements Fit Lifestyle www.chattanoogafitnessdownload.com Production of: Whitfield Media Group

For this episode of Life After Cheer, I'm joined by Marc Santa Maria! Marc is the vice president of group fitness at Crunch Fitness! Marc and I discuss following your passion, finding confidence through dance, and why fitness can be a good career path for former dancers and cheerleaders. Here are some practical tips for you:[11:15] Trust your instincts; trust your heart, and you can do it; you will figure it out.[21:11] Understand the bigger picture in making a lifestyle change - it's more about what happens in the future, what my life will look like, etc.[32:06] When you follow your passion and do what you love, it follows you; you build it, and you grow it, and it comes to define you.CONNECT WITH MARC:Marc's Website: www.marcsm.com Marc's IG: https://www.instagram.com/marcsantamaria/ Crunch Fitness: https://www.crunch.com/ LINKS:Apply now to get CHEERFIT Certified: cheerfittraining.com/getcertifiedNot part of the SQUAD yet? Join HERE: cheerfittraining.com/squadAll things CHEERFIT: www.cheerfittraining.comJoin us for the FREE CHEERFIT Challenge: cheerfittraining.com/challengeFOLLOW:CHEERFIT: instagram.com/cheerfittrainingPARTNERS:Check out Ultima Replenisher Sugar-free Electrolytes and use code CHEER20 for 20% off!! https://glnk.io/vknl/2Don't forget to leave a review! We love to read them -- THANK YOU!

Alongside University of California-Berkeley teammates, former NFL running back and Baltimore Ravens Pro Bowler Justin Forsett created a sanitary wipe to help athletes on the go stay hygienic. Despite the challenges they faced as Black entrepreneurs, Justin and his co-founders encountered immense success, being featured on Shark Tank, Fox, CBS, and NBC, and landing partnerships with Target, Crunch Fitness, and Pharmaca. After rebranding to HustleClean, the founders devoted their company to doing more than selling products. They established a sports scholarship program to provide opportunities for underserved youth to play sports. Justin and his company also brought support and awareness to communities in need. He joins the show to share how his faith shapes his heart and pushes his hustle.Want more great content like this? Don't forget to follow the Faith Driven Entrepreneur Podcast on your favorite streaming service.

Liz Kressel currently is the CEO of Lizard Strategy where she works with retailers and consumer brands both large and small — such as Keurig, Eagle Creek, and Crunch Fitness - to craft, launch and grow digital sales into sustainable revenue streams. Liz started her early days in e-commerce working on lifestyle-based subscription models for the big media giants and previously launched and ran a million-dollar shopping partnership with A+E Television Networks to sell products from their shows online and on TV in real-time, achieving complete product sell-out within 3 months' time. An early pioneer in the shoppable content space, she also serves on the  Board of BEON, a shoppable OTT channel.  In today's episode, we dive into the world of live shopping, social commerce, and e-commerce. We learn how live shopping and social commerce can be used as effective strategies to increase sales and how to ensure your website is optimized to convert when you land your next big media feature.Here's what you'll learn:How Liz got her start in the e-commerce and social commerce spaceHow she launched her services for big-name brands as well as startupsWhat live shopping and social commerce is Her tips on how to increase e-commerce salesHow the live shopping industry got its start and popular platforms to exploreHow to optimize your e-commerce site to convertHow live shopping combines content, commerce, and community at the same timeAnd More!Social Accounts:LinkedIn:https://www.linkedin.com/in/lizkressel/Instagram: https://www.instagram.com/lizkressel/Twitter: https://twitter.com/lizkresselSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

John Basalyga began building his name and reputation as a teenage roofer, eventually starting his own company and branching out into real estate development. John discusses how he got his start, describes the harrowing bidding process when he purchased the Steamtown Mall, updates us on the Scranton skyscraper project, and tells us if he has any interest in running for public office.You can subscribe to the News Engine Podcast wherever you get your favorite podcasts.Listen and subscribe on Apple PodcastsListen and subscribe on Google PodcastsListen and subscribe on SpotifyYou can subscribe to the News Engine Podcast wherever you get your favorite podcasts. Listen and subscribe on Apple Podcasts Listen and subscribe on Google Podcasts Listen and subscribe on Spotify Contact News Engine: contactus@timesshamrock.comIf you know someone who you'd like to hear on the News Engine podcast or would like to join us we'd love to hear your guest suggestions. Visit the News Engine homepage for extra photos and reader comments.Thanks for listening!

David Lawver is a mortgage lending expert, real estate investor, and entrepreneur, who took his mortgage brokerage business from $200k to $12M/year in revenue. His years in the mortgage industry naturally lead him into real estate investing. He started with single-family homes, dabbled in short-term rentals and apartment buildings, and eventually got into retail centers, which became his most profitable real estate asset class. Since 2014, David has acquired over $75M of real estate projects. In this episode, I dig into David's story, his progression from broker to investor, and what makes retail centers such an attractive vertical for him. We also discuss the value of great mentors, his process for recruiting and grooming a top-performing sales team, the VC business model, real estate tax strategies, and much more. Key Takeaways with David Lawver How a mentor's advice helped David scale his mortgage business from $200k to $12M/year in revenue. The value of learning from those who are just out of reach versus leagues ahead of you. Stop competing on price if you want to charge more for your services. Do this instead. How David grew his mortgage team and the recruiting/grooming process he used to increase employee retention. David's transition into buying real estate and doing $100M in deals with zero overhead expenses. The downsides to investing in short-term rentals. Buying a $5M apartment building with $500k down and flipping it for $7.3M twelve months later. He also purchased a group of homes for $3.8M that he sold six months later for $7.2M. The many verticals of real estate investing—and why retail centers are David's preferred asset class. How David finds solid tenants for his retail centers. Why he decided to invest in one of his tenants, Crunch Fitness—and how they thrived during the pandemic when most gyms went out of business. Reframing your behaviors and habits around spending. How much is too much? How can you justify “expensive” dinners, cars, and more? Does the VC business model actually work? And what will come after the easy money era ends for cash-burning tech companies? Leveraging real estate tax strategies to legally pay little to no tax—and how David strategically positioned himself to save $1.2M in taxes last year alone. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

Ep. 106: The former marine sergeant was a three-sport athlete and looks every bit like the owner of a fitness franchise, but he recognizes that it's not about the weight on the barbell, it's about going in and recognizing who you are there to serve. “I have a technique,” he said. “If I feel like the team is too focused on goals or KPIs, I get us out on the floor. And I'll ask my team, ‘Who's that on treadmill one? Tell me about him.' You have to know your customers, not only their name but their story, their goals, and what they do in your community. The success of the business doesn't come from the managers, it comes from the member base.” Visit https://donyaeger.com/corporate-competitor-podcast/episode-106/ for a free gift and today's show notes! Special thanks to Samantha Clark and Savannah Hill for making this episode possible.

Are you too old to climb Mt. Everest? Not if you start now! And it's not only mountain climbing that keeps you in shape, mentally and physically, it's the outdoors. As Hersh points out, a guy named Noah spent two years building an ark - and lived to be 950! In this episode, he discusses the real fountain of youth with Martin Pazzani, author of international best seller Secrets of Aging Well: GET OUTSIDE, a TED Speaker, Founder of an innovative brain fitness startup, and a mountaineer who has hiked and climbed 100,000,000 uphill steps across 7 continents, over 50 years.Having done time in the corporate world, Martin now is a serial entrepreneur, focused on longevity and anti-aging techniques, and he's on a mission to reinvent the fitness business as upstream preventive healthcare and in so doing radically change the trajectory of aging.Key Takeaways:“Retirement” is fiction - staying engaged and active is the key to aging wellThe Healthcare industry wants to keep you as a client until you die a slow, costly death. There is an alternative!Hersh was not a smartass when he and Martin worked together, and Martin was not an a**hole Related Links:www.getoutside.onlinewww.pazzani.comhttps://www.amazon.com/SECRETS-AGING-WELL-Healthier-Recharge/dp/1952654092/ref=sr_1_1?crid=3E3UA0UWZY1NQ&keywords=pazzani&qid=1653431293&sprefix=%2Caps%2C124&sr=8-1https://www.linkedin.com/in/pazzani/About Martin PazzaniMartin Pazzani is a former corporate Chairman & CEO, the author ofinternational best seller "Secrets of Aging Well: GET OUTSIDE"; a TEDSpeaker; Founder of an innovative brain fitness startup; and amountaineer who has hiked and climbed 100,000,000 uphill stepsacross 7 continents, over 50 years. His background is in in big company marketing and strategy (Heublein/Diageo, Bally Total Fitness, Crunch Fitness), MadisonAvenue advertising agencies (Foote, Cone and Belding Worldwide andDDB Worldwide), and CEO in the commercial music business (EliasMusic). He's also the Co-Founder of a luxury craft tequila brand, Tearsof Llorona, and soon several luxury craft bourbon brands.He has many years in the fitness business studying innovation,competitive strategy, and customer experience. Now as a serialentrepreneur, he's focused on longevity and anti-aging techniques, andhe's on a mission to reinvent the fitness business as upstreampreventive healthcare and in so doing radically change the trajectory ofaging.

Intro: 0:00 RIP Louie Simmons: powerlifting legend, Westside Barbell founder: 00:03:04 Outdoor gym training increases in demand post COVID Bubble: 00:10:45 Boutique studios Barry's and SoulCycle created permanent outdoor class formats: 00:14:09 Mindfullness Movement: In 2022, 78% of Americans say mental/emotional well-being is the top reason for exercising. That's ranked above physical well-being (76%).: 00:17:01 Barry's and FORME Announce Exclusive Partnership: 00:22:24 Gary Vaynerchuk buys team in Major League Pickleball.: 00:25:28 Gym/Fit Fashion Tip of the week: 00:31:19.711 Review: My Muscle Chef Protein Cookie: 00:34:26 Partners supporting this show: REC GEN (Recgen.com/MMP for latest offer exclusive to MMP. REC GEN do not discount for any one except us): https://themindmuscleproject.com/recgen MANSCAPED: https://themindmuscleproject.com/manscaped Check out our YOUTUBE Channel: https://youtu.be/4tHG3mSSM5E Check out our training programs: https://themindmuscleproject.com/programs Our episode sponsors: https://themindmuscleproject.com/partners Ask Questions on Instagram: https://www.instagram.com/themindmuscleproject/?hl=en Subscribe for email Updates: https://themindmuscleproject.com/newsletter New Fitness Business Podcast, In The Black: https://spoti.fi/3AlTx8n See omnystudio.com/listener for privacy information.