Podcasts about january digital

As a transformative business leader, she has built a career defined by driving growth, accelerating iconic brands, and delivering unbeatable results for global retail, technology, and consumer industries.She has guided world-renowned companies to achieve record-breaking success and enduring market impact, including consumer and B2B leaders in retail, technology, and analytics. Currently, she serves as President of January Digital, The Marketing Leadership Company™, which solves business challenges through media excellence, strategic guidance, and actionable analytics for leading global brands including Kendra Scott, Carhartt, Interstate Batteries, StriVectin, and Steve Madden. Her focus on human connection, strategic excellence, and profitable growth has not only propelled business results but also fostered an ethical, high-performing, and award-winning organization.Throughout her career, she has provided some of the world's most respected brands—such as Travelocity, Lilly Pulitzer, iProspect (Dentsu Aegis), Chevrolet, ClearSaleing (eBay), and Match.com—with strategic leadership across business growth, brand marketing, creative direction, operations, HR strategy, and customer acquisition.She has served on multiple executive teams, worked collaboratively with boards of directors and guided private companies through successful funding and acquisitions as well as public companies through rapid growth initiatives.Beyond executive roles, she is dedicated to industry innovation and mentorship. Her advisory board roles with Shoptalk, Trybe, and Rebel Nell underscore her commitment to advancing the retail and tech sectors while championing opportunities for women and underrepresented voices. Her philanthropic work further reflects this passion, including support for underserved communities, families experiencing homelessness, and domestic violence survivors through nonprofit LSH in Philadelphia.

This conversation with January Digital President Sarah Engel,  and COO JB Brokaw, at eTail Palm Springs explores the transformative impact of AI on content creation, emphasizing the balance between automation and human creativity. It discusses how AI can enhance the creative process while still requiring human insight to connect ideas to branding. The dialogue highlights the exciting potential for innovation in marketing and the importance of big ideas in this evolving landscape.TakeawaysThe ability to automate content creation is revolutionizing the industry.AI can generate multiple versions of content quickly.Human insight is essential to connect content to branding.Creativity is experiencing a renaissance due to AI advancements.Balancing automation with human creativity is crucial for success.The future of branding is being shaped by technological innovations.AI enhances creativity rather than replacing it.Marketers must adapt to the evolving landscape of content creation.Big ideas remain central to effective branding and marketing.Innovation in marketing is increasingly driven by AI capabilities.Chapters00:00Introduction to January Digital and Its Mission03:34Navigating Brand Loyalty in a Competitive Market06:48The Rise of AI and Agentic Technology in Shopping09:51Understanding Consumer Behavior and E-commerce Dynamics12:44The Importance of Measurement and Testing in Marketing15:43The Shift from Data to Creative in Marketing Strategies18:48Future Directions and Opportunities for Brands

Our collaboration with Brent Peterson and TALK COMMERCE podcast continues at Shoptoberfest presented by Shopware in Brooklyn, NY. We hang out and chat with the President of January Digital, Sarah Engel and Senior Marketing Manager with January Digital Danielle Kurtz. What a great conversation and Sarah and Danielle do a great job keeping Scott & Brent on Track!   Always Off Brand is Ecommerce Simplified, Learn & Laugh!  QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Sarah Engel  LinkedIn: https://www.linkedin.com/in/sarahengel/ Website: https://januarydigital.com/   Guest: Danielle Kurtz LinkedIn:https://www.linkedin.com/in/danielle-kurtz-797a25176/ Website: https://januarydigital.com/   Co-Host: Brent Peterson from TALK COMMERCE  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website:https://www.contentbasis.io/ PODCAST: TALK COMMERCE - https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Presented by Shopware  Visit at https://www.shopware.com/en/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

This conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer expectations. The discussion also highlights the role of digital marketing and the need for brands to adapt to changing market conditions.takeawaysThe retail and e-commerce landscape is facing significant challenges post-COVID.Consumer expectations have shifted dramatically, especially regarding shipping and promotions.Brands need to understand their customers' true desires beyond just discounts.Rising costs are affecting all businesses, requiring more scrutiny in decision-making.Creativity in product offerings and marketing strategies is essential in a competitive market.Promotional overkill has conditioned consumers to expect constant discounts.Digital marketing strategies must align with business goals for effective results.Gen Z consumers prioritize authenticity and value alignment in their purchasing decisions.Retail media is becoming a significant revenue stream for brands, largely driven by Amazon's model.January Digital focuses on deep business understanding to drive marketing success.Sound Bites"It's a beer hall, it is feel like you were doing what you were supposed""Everybody's challenged with this. It is not just me.""The customer has to have this, know, curbside and free shipping."Chapters00:00Introduction to Shoptoberfest and Guests02:46Challenges in Retail and E-commerce10:15Customer Expectations and Promotions15:18Current Market Dynamics and Strategies24:24Overview of January Digital and Its Services

In this episode of The Retail Pilot - Tech Talk, Ken Pilot speaks with Vic Drabicky and Josh Krepon about performance marketing in the Retail/Fashion Industry.SummaryIn this conversation, Vic Drabicky, CEO and founder of January Digital, and Josh Krepon, President of US D2C and Global Digital at Steve Madden, discuss the current state of performance marketing and the importance of balancing algorithmic marketing with inspirational and influential marketing. They also touch on the challenges of creating and managing content, the role of video in marketing, and the rise of TikTok shops. The conversation covers various topics related to retail and marketing, including the impact of consumer behavior shifts, the role of video commerce, the importance of collaborations and influencers, the use of MarTech in loyalty and data management, and the potential impact of the election on the retail environment.Key TakeawaysPerformance marketing has dominated the marketing landscape in the past decade, but brands now need to find a balance between algorithmic marketing and inspirational/influential marketing.Creating and managing content can be challenging, and brands need to strike a balance between volume and quality.Video marketing is becoming increasingly important, and brands need to adapt to the changing landscape of platforms like TikTok.The rise of TikTok shops and partnerships with platforms like Amazon indicate that video commerce is on the horizon. Consumer behavior takes time to shift, and it may not always align with predictions or trends.Video commerce is a growing trend, but it may take a long time for people to change their behaviors and adopt it on a large scale.Collaborations and partnerships with influencers or other brands can be successful if they are authentic, aligned with the brand's values, and provide value to the customers.MarTech tools can be used for retention and loyalty programs, as well as data management and analysis.The outcome of the election can impact the retail environment, with consistency and confidence being important factors for stability and growth.

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying their strategies to include these more traditional approaches and layering them with digital data for maximum impact. Today, Nick discusses the importance of out-of-home. Show NotesConnect With: Nick Drabicky: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segments, Carhartt needed an agency to consolidate its efforts. Today, Nick discusses Carhartt's snap-led brand lift. Show NotesConnect With: Nick Drabicky: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the second of our episodes recorded at Shoptalk Europe in the Bambuser remote podcast studio we mix up our format with two shorter interviews.First up is c, Chairman of INGKA Holding B.V., the holding company that controls the majority of IKEA stores worldwide. He shares about how leading with purpose and kindness is essential to the IKEA culture and its decades long record of remarkable success. We also learn about the company's strong commitment to sustainability and how smaller new stores formats are helping IKEA get closer to the customer.Then Sarah Engel, President of January Digital, joins us fresh off the stage interviewing LJ on Shoptalk Europe's main stage. She reflects on their conversation before giving us her thoughts on how the digital landscape continues to evolve and what's important globally as brands look to the future.We kick things off with some quick reflections on Shoptalk Europe as well as some remarkable experiences from Steve's time in Bangkok.Then we do our usual unpacking of the most important retail news of the week starting with the first interest rate cuts since 2019, body cams being used to cut theft at TJX, updated Forrester e-commerce growth rates, and earnings from Lululemon (meh) and Victoria's Secret (yuck).References in the podcast:Central Embassy (Bangkok luxury mall)Gaggan (Asia's #1 restaurant)Leaders Leap FREE audiobook offer (US and UK only). Buy the hardcover and send your receipt to leadersleap@sageberryconsulting.com and we will send you a code for a free download of the Audible version of Steve's newest bestseller. Offer expires June 21, 2024. About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the all new Leaders Leap: Transforming Your Company at the Speed of Disruption , now available for purchase in the U.S. and available for pre-order at book retailers elsewhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying their strategies to include these more traditional approaches and layering them with digital data for maximum impact. Today, Nick discusses the importance of out-of-home. Show NotesConnect With: Nick Drabicky: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segments, Carhartt needed an agency to consolidate its efforts. Today, Nick discusses Carhartt's snap-led brand lift. Show NotesConnect With: Nick Drabicky: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode, guest host Sarah Engel, president of January Digital, talks with Sharonda Weatherspoon, senior vice president of stores and co-chair for diversity and inclusion at Ralph Lauren, and Salima Popatia, chief digital officer at Orveon, about women in leadership today and leading through change. Learn more about your ad choices. Visit megaphone.fm/adchoices

There was no shortage of trends poised to disrupt the retail industry this year — from sustainability to the metaverse. But which trends actually made an impact, and which were just hype?  During this special, rapid-fire episode of Retail Remix, we dig into the Big 8 trends spotlighted by January Digital in early 2022. Vic Drabicky and Sarah Engel dig into:   How these key trends have shaken out over the past 10 months;   Which brands and retailers are investing in these areas and have seen success; and   Tactical learnings and best practices to shape 2023 investments and strategies.    RELATED LINKS  Learn more about January Digital  Read about the Big 8 Trends  Follow Sarah and Vic on LinkedIn 

Your company lives and dies by your culture. Your core values need to show up in everything that you do. Vic Drabicky, the Founder and CEO of January Digital, puts culture front and center, even in their hiring process. Today, Vic talks about scaling your company culture and treating everyone with respect. Learn how he adapted his leadership style through COVID and discover the hiring process behind their company.Love the show? Subscribe, rate, review, & share! https://turningthecornerllc.com/podcast

Sarah Engel, Chief Marketing Officer and Chief People Officer at January Digital discuss what is corporate wellness and why it matters. Welcome our guest Sarah Engel, on today’s podcast. What is your corporate wellness looking like? If you’re not sure, we’ve got your back! Together, we will discuss what is corporate wellness and why it […]

How much do consumers care about personalization and privacy? Is data merely bringing accountability to advertising? Are we headed towards an Agency Apocalypse? In this episode of IBM thinkLeaders podcast, we are joined by Vic Drabicky (founder & CEO of January Digital) and Jennifer Usdan McBride (Managing Partner at We Are Phase2). We talk to Vic and Jennifer about balancing data and strategy, how digital content is not merely putting a 30-second ad on YouTube, and how the human side of marketing can ensure that advertising is not boring and vanilla. We also get into Amanda’s Instagram feed and dog food ads, the impact of GDPR, and whether everyone will have a similar wardrobe in the future. “I think content is really important, but digital content isn't just taking a thirty-second ad and putting it on YouTube.”- Jennifer Usdan McBride, Managing Partner at We Are Phase2 “What technology is bringing to this is accountability. It's getting rid of the laziness in advertising.” -Vic Drabicky, founder & CEO of January Digital Connect with us: @IBMthinkLeaders @vicdrabicky @jenunifferific BIOS Vic Drabicky, a retail and marketing expert, is the founder and CEO of January Digital, an award-winning, data-led, full funnel digital marketing agency and in-house consultancy for leading brands including David’s Bridal, Kendra Scott NARS Cosmetics, Peapod grocery delivery and TUMI. January Digital differentiates itself from traditional executional agencies by also serving as in-house business consultants. As a result, January Digital provides fully-informed strategic leadership that drives overall business growth. Named 2018’s Large Interactive Agency of the Year by the Interactive Marketing Awards and one of Inc.’s Fastest Growing Companies, January Digital has been recognized by the Content Marketing Awards, Digiday Awards, Drum US Search Awards, Glossy Awards, and US Search Awards, among others. Equally important, January Digital was named a Best Workplace by Ad Age, Fortune and Inc. for its pro-employee policies and Good Works program, created by Vic to make giving back to the community a company priority. Prior to founding January Digital, Vic led digital marketing strategy in-house and at leading agencies for renowned brands including Tory Burch, Nike, Cole Haan, and J. Crew. === Jennifer has a passion for bringing digital content, social strategy, technology and innovation to life. She has worked on notable campaigns for Google, Puma, Black Lives Matter, Johnson & Johnson, Northwell Health, Microsoft, Tribeca Film Festival, TNT & PNC Bank. Her work has been recognized by Cannes Lions, Clio, Effie, One Show, Communication Arts, D&AD, AICP, Webbys, LIA, AdWeek and NY Festivals. Some of Jennifer’s past achievements include a seismic evolution in the type of work created at J. Walter Thompson. With a focus on innovation, rooted in digital marketing and strategy she led the agency in developing award winning work for clients. In two years, she helped the agency win 23 Cannes Lions all for work in digital (the most Lions awarded in the history of the agency). Jennifer is an outstanding creative thinker and believes that anything is possible. She brings a collaborative spirit as well as a sincerity and kindness to the projects she works on. As a regular industry speaker, her favorite topics are the future of creativity & technology, creativity & data & emerging technology. Jennifer was invited to speak at Cannes Festival of Creativity, Advertising Week and NYVR Expo. Jennifer was most recently an awarding jury member on the Digital Craft jury for the Cannes Lions in 2018 and has judged final rounds for both the Global Effie’s in 2017 & 2018 and WARC in 2018. She has also guest lectured at the New School in NYC.

Are you struggling to keep your agency employees? Tired of spending time training team members who leave too soon? Employee retention is one of the hardest parts of running an agency, and one of the most important parts of growing. Learn how you can keep your employees happy, fulfilled, and ready to grow right along with you. In this episode, we'll cover: Why your agency must dominate employee retention. 9 ways your agency can boost its retention rate. 4 steps to creating a team development map. On today's show, I talked with Tommy Chenoweth the Senior Director of Team Development at January Digital — a full-funnel marketing agency. Tommy spends his time focusing on the talent pipeline, which includes retention practices. Tommy's been with January Digital for many years, but as the agency has grown his role has become critical for their future success. As they've gotten bigger and hired more employees, Tommy's onboarding and retention practices has helped them gain serious momentum. Why Your Agency Must Dominate Employee Retention Employee turnover is a major pain, right? Onboarding and training are expensive and time-consuming. But, beyond the hassle, employee attrition has some serious agency-wide consequences. First, when someone leaves your agency it may make pique the curiosity of your other employees. They will wonder why they're leaving... Are they getting paid more? Working on better projects or clients? Getting better benefits? Those are all the questions your employees are asking themselves when others leave. Second, it's nearly impossible to sustain growth when agency employees are always jumping ship. When the focus is on constantly training new employees, responsibilities get shifted and client relationships suffer. Finally, and this is the big one, your clients are going to notice. When an employee leaves the team, the client starts to wonder why. Even worse, when a new employee joins the team, no matter how well you onboard and train interally, the client feels like they're starting all over. 9 Ways Your Agency Can Boost Retention Provide a clear path: Let your employees know how they can evolve with your agency. Make sure there's a path of progression for getting promoted and building personal authority within the agency. (More on this below.) Hire the right people: Hire employees that match your core values. You can teach skills but culture and personality either fits or it doesn't. Check out this 10-step hiring process. Fire fast: It's true when they say "hire slow, fire fast." Don't be afraid to get rid of employees who are creating or contributing to a negative atmosphere. One bad apple can spoil the whole bunch! Find purpose: Don't be an accidental agency owner. Make sure your agency has a vision and share it with your team. People want to believe in and contribute toward a common goal. Provide mentoring: Make sure the leadership team is sitting down with employees at least once a month to build give guidance and direction. Pro tip: when you do "reviews" don't call them that! Instead, call them coaching sessions or mentorship meetings. Find a term that emphasizes the positives of the meeting. Develop a flowing culture: Make sure your culture is embedded deep in your agency. If employees are deeply rooted in your company culture, they're more likely to stay longer. Promote based on value: Don't give promotion based on tenure. Instead, consider the value the employee brings to the agency and promote when it's deserved and needed for agency growth. Designate outcomes: Don't assign tasks; assign them outcomes. Your employees are your single greatest resource. Allow them the freedom to express their creativity. You'll win more clients, keep more employees, and see some great results. Allow employees space: Tommy calls this a "bridge concept." Give your employees the ability to prove they're ready for the next level by bridging their current role and the next level. Let them take on some managerial tasks if they want to be a manager. Allowing them this latitude will give you a better idea of their capabilities to handle higher level responsibilities. 5 Steps to Creating an Employee Development Map Tommy has created a development map to ensure each employee has a clear path for progression. Here's how you can, too: Find all of the top performers at your agency and figured out what core traits set them apart. Have all of your employees list things they do that are unique to them in their job role. These things add value to the agency but only one individual is doing them. Categorize those skills into 4 core buckets: digital acumen, client service & strategy, management, and contribution to culture. Map out a linear progression of skills required for promotion within the agency. This way your employees know exactly what skills they need in order to advance!

When payroll is coming directly out of your bank account, every penny is precious. For entrepreneur Vic Drabicky that laser focus on costs, held back growth for January Digital, until he started to see the real cost of his fiscal frugality.  For more information, visit the show notes at https://www.bobbirebell.com/podcast/vicdrabicky

This week on “Marketing Today,” Alan hosts two guests. Carrie Bienkowski is CMO with Peapod, the online grocery ordering and delivery service. Prior to her time with Peapod, Bienkowski was based in London as head of fashion for eBay, and, previous to that, she spent 10 years in marketing with Procter & Gamble. Vic Drabicky is the founder and CEO of January Digital, a digital marketing agency, consultancy, and analytics firm working with brands ranging from David’s Bridal to Diane von Furstenberg, Oscar de la Renta, and Vineyard Vines.  During the course of their conversation with Alan, Bienkowski and Drabicky reveal the thinking behind the ways they operate and the ways their companies work together. And the dynamic nature of this in-tandem podcast episode leads to greater insight as the Bienkowski and Drabicky build on each other’s points. Let Your Voice Be Heard “Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it’s that easy. And if we can, we’ll answer it on the next podcast. We’re looking forward to your questions! Highlights from this week’s “Marketing Today” podcast include: “Slightly older than the internet.” Bienkowski describes Peapod’s origin and evolution. (1:57) Bienkowski talks about competition and how Peapod positions itself in the category. (5:12) Drabicky on how January Digital’s strategy for Peapod helps it reach key customer segments. (9:40) Using highly targeted, highly specific media to make sure effectiveness outweighs cost. (11:40) Drabicky identifies trends: channels are getting expensive and consumers are getting more protective of their data. (13:25) Bienkowski: “If you’re not testing, you’re not really living.” (15:57) Bienkowski is a “modern nomad” — her peripatetic life has had an impact on the arc of her career. (27:14) Drabicky and Bienkowski weigh in on the future of marketing. (39:07) Support the show.