Podcasts about Katakana

Episode: 2884 Communicating Through Pictures: The Japanese Language.  Today, the images of Kanji.

This week, we talk about some common words that sound like English, but are not! Thanks for listening.

#162 日本語はひらがな、カタカナ、漢字で構成されている言語で、特にカタカナや漢字に苦手意識を持っている日本語学習者が多いようです。その中でも、カタカナは主に外来語のために使われますが、今回はそのカタカナを言ってはいけない、「カタカナ禁止ゲーム」をやってみました！果たして、ホストの2人はうまくできるのでしょうか？Japanese is a language composed of hiragana, katakana, and kanji, and many of Japanese learners seem to have a particular difficulty with katakana and kanji. In this episode, we played the “Katakana NG Game,” in which you are not allowed to say katakana wordings, which is mainly used for foreign words! Let's see will the two hosts be able to adjust their wordings?↓↓番組についての感想や話してほしいトピックがあれば、こちらまで↓↓Email: ernestnaoya1994@gmail.com↑↑ Share your thoughts and request to us↑↑個人SNS / Personal Social Media ACErnest's Instagram: @ernest_mkcNaoya's Instagram: @japanese_teacher_n

今回のテーマは「カタカナ英語」や「和製英語」について！英語だと思って使っていた言葉が、実は…まったく通じない！？たとえば「コンセント」「フリーサイズ」「シャーペン」などなど、日本では当たり前に使っている言葉が、海外では意味不明…でも、こういう言葉って、ただの間違いじゃなくて、日本ならではの文化や工夫がつまっていて、ちょっと面白いんですよね。不思議でクリエイティブな和製英語の世界を、一緒にのぞいてみましょう！

learn the Hiragana T column

カタカナの言葉（ことば）を紹介します。 今回は「イベント（いべんと）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/959-katakana-words-80-events-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「イベント（いべんと）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/958-katakana-words-79-events-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「スポーツ（すぽーつ）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/956-katakana-words-77-sports-3 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「スポーツ（すぽーつ）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/957-katakana-words-78-sports-4 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「スポーツ（すぽーつ）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/954-katakana-words-76-sports-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「スポーツ（すぽーつ）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/953-katakana-words-75-sports-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「エンタメ（えんため）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/952-katakana-words-74-entertainment-5 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「エンタメ（えんため）」に関するカタカナの言葉です。Script of this episode: Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「エンタメ（えんため）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/949-katakana-words-72-entertainment-3 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「エンタメ（えんため）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/948-katakana-words-71-entertainment-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「音楽（おんがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/946-katakana-words-69-music-4 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「エンタメ（えんため）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/947-katakana-words-70-entertainment-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

Listen to this episode ad free + exclusive episodes and bonus material at https://www.patreon.com/voicesinjapanBurke, Matt, and Ben go through the 30 nominees for words or phrases of the year. They cover issues from cuisine to politics, social media trends, and sports. Many also touched on money and investment, inbound tourism, and crime, making the list as a whole a useful tool for gauging the trends of the times in Japan in 2024.Sponsors:MaruMoriThis site has everything you need to learn Japanese! It's an all-in-one, guided, gamified Japanese learning experience with the aim to take you all the way from absolute beginner to language mastery, and the best part is you can start anywhere! https://marumori.io/register?rcode=vijBearfoot BarLocated in downtown Sapporo, walking distance from the subway station. There are a variety of Japanese made local and craft beers, bottled and on tap. 21 different sorts of international beers. A wide range of regular and unique spirits and basic cocktails also available. Burgers and pub style snacks. With friendly English and Japanese speaking staff.  https://www.facebook.com/bearfootbarHokkaido GuideEstablished over 10 years ago, written by locals for locals and international tourists. The guide contains information on all types of businesses and locations around Hokkaido. There's information regarding all things Hokkaido such as sightseeing, nightlife, events, services, food and restaurants, entertainment, outdoor activities, and more. Currently offered in English and Thai, advertising space available. Check out website for everything you need to know about this beautiful prefecture. https://hokkaidoguide.comThe Red House A restaurant located in the heart of Rusutsu Ski Resort, just cross the main road and it's behind the Seicomart Convenience store. The restaurant features western style dishes, including vegetarian dishes. Open winter and summer, 12-3pm for lunch, 5-9pm for dinner.https://theredhouse.jp/ Use our Buzzsprout affiliate link to start your podcast today!  Website:https://www.voicesinjapan.com/ Follow us and check out our other content:https://youtube.com/@voicesinjapanpodcasthttps://twitter.com/voicesinjapanhttps://www.facebook.com/voicesinjapan/https://www.instagram.com/voicesinjapan/Get in touch: voicesinjapan@gmail.comSupport the show

カタカナの言葉（ことば）を紹介します。 今回は「音楽（おんがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/944-katakana-words-68-music-3 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「音楽（おんがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/943-katakana-words-67-music-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「音楽（おんがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/942-katakana-words-66-music-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「教育（きょういく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/941-katakana-words-65-education-4 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

How is your Japanese learning journey going? Do you struggle with Katakana words? I recently came across a Katakana word that I hadn't noticed was strange before. Now, it's part of my ‘strange word' group. Check it out!   This episode's vocab list: カタカナ語に苦労する to struggle/challenge with Katakana words 英語のような発音 pronunciation that sounds like English 通じません。It's not understood /It isn't coming through. 英語以外の言葉 languages other than English フランス語 French ポルトガル語 Portuguese ドイツ語 German オランダ語 Dutch その中でも特に変なのは The especially strange ones among them are ブランド名 Brand name ３つとも all three 使い始めました。They began using カタカナ語の由来 the origin of that katakana word ただの偶然かもしれません。It might be just a coincidence. 部品 parts of the product

カタカナの言葉（ことば）を紹介します。 今回は「教育（きょういく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/939-katakana-words-64-education-3 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「教育（きょういく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/938-katakana-words-63-education-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「教育（きょういく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/937-katakana-words-62-education-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「果物（くだもの）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/936-katakana-words-61-fruits-3 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「果物（くだもの）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/934-katakana-words-60-fruits-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「果物（くだもの）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/933-katakana-words-59-fruits-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「化学（かがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/931-katakana-words-57-chemistry-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「化学（かがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/932-katakana-words-58-chemistry-3 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「化学（かがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/929-katakana-words-56-chemistry-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「数学（すうがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/928-katakana-words-55-math-3 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「数学（すうがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/926-katakana-words-53-math-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「数学（すうがく）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/927-katakana-words-54-math-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「人間関係（にんげん かんけい）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/924-katakana-words-52-relationships-3 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「人間関係（にんげん かんけい）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/923-katakana-words-51-relationships-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「人間関係（にんげん かんけい）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/922-katakana-words-50-relationships-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。今回は「文房具（ぶんぼうぐ）」に関するカタカナの言葉です。Script of this episode: https://www.buymeacoffee.com/manonihongo/921-katakana-words-49-stationery-2Buy me a coffee if you like my podcast!www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「デザイン（でざいん）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/918-katakana-words-47-design-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「文房具（ぶんぼうぐ）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/919-katakana-words-48-stationery-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「道具（どうぐ）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/916-katakana-words-45-tools-2 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「デザイン（でざいん）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/917-katakana-words-46-design-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

カタカナの言葉（ことば）を紹介します。 今回は「道具（どうぐ）」に関するカタカナの言葉です。Script of this episode: https://buymeacoffee.com/manonihongo/914-katakana-words-44-tools-1 Buy me a coffee if you like my podcast! www.buymeacoffee.com/manonihongo

// Presenter ドクターDイングリッシュ発音ディレクター Dr. D ・老舗英語発音専門スクールの代表者・生徒数1000名、発音トレーナー18名在籍・人が多いところが苦手 「音節」を意識するとカタカナっぽいさが消える「音節」とは音のまとまりのこと Appointment >>ap-point-ment (Three syllable word) // 丁寧だけどカタカナっぽい？ 一つ一つの発音は綺麗だが、どこかカタカナっぽさを感じる 問題は >>・音節のまとまりがはっきりしない・無駄な音を多く含んでいる There's a street food fair. // 音節の分け方 音節は母音を含む音の塊のこと英語は母音１つに対して子音が複数存在 street -Katakana: /su-to-ree-to/ *CVが基本English: /street/ *CVCが基本 There's a street fair/ theirz-uh-street-feir / Rも母音の一部で、二重母音も一つの母音 ”Hundreds of vendors will be there”さて、実際に発音して音節を数えてみよう！声を伸ばせるのが「母音」です。 // 音節読みで音読 At a street food fair, explore diverse cuisines. Start with small bites to sample various flavors. Don't shy away from asking vendors for recommendations. Enjoy the atmosphere, and remember to share! At/ a/ street/ food/ fair/, ex/plore/ di/verse/ cui/sines/. Start/ with/ small/ bites/ to/ sam/ple/ va/rious/ fla/vors/. Don't/ shy/ a/way/ from/ ask/ing/ ven/dors/ for/ re/com/men/da/tions/. En/joy/ the/ at/mos/phere/, and/ re/mem/ber/ to/ share/!

7/13 Sat 8pm(JST) FREE ZOOM EVENT! ✅自然な日本語をマスター！～発音・音読・シャドーウィング～ ⁠https://www.sunnysidejapanese.com/event-details/zi-ranna-ri-ben-yuwomasuta-fa-yin-yin-du-shadou-ingu⁠ Transcript ⁠⁠https://www.haru-no-nihongo.com/podcast⁠⁠ Vocabulary ⁠⁠⁠⁠⁠⁠⁠⁠patreon.com/harunonihongo⁠⁠⁠⁠⁠⁠⁠⁠ Japanese Lesson ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.haru-no-nihongo.com/book-online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shadowing Course ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.haru-no-nihongo.com/plans-pricing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube @harunonihongo Instagram @haru.no.nihongo @tomodachi.club_jp Japanese Lesson ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.haru-no-nihongo.com/book-online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shadowing Course ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.haru-no-nihongo.com/plans-pricing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube @harunonihongo Instagram @haru.no.nihongo @tomodachi.club_jp

Japanese language programs in a non-university setting are a rarity in Louisiana, but fortunately for some students in the Greater New Orleans area, one school has them covered! The Krewe sits down with Dr. Tara Sanchez to discuss how she established a Japanese language program at Chalmette High School and how that program is providing opportunities not only for language learning but cultural exchange!------ About the Krewe ------The Krewe of Japan Podcast is a weekly episodic podcast sponsored by the Japan Society of New Orleans. Check them out every Friday afternoon around noon CST on Apple, Google, Spotify, Amazon, Stitcher, or wherever you get your podcasts.  Want to share your experiences with the Krewe? Or perhaps you have ideas for episodes, feedback, comments, or questions? Let the Krewe know by e-mail at kreweofjapanpodcast@gmail.com or on social media (Twitter: @kreweofjapan, Instagram: @kreweofjapanpodcast, Facebook: Krewe of Japan Podcast Page, TikTok: @kreweofjapanpodcast, LinkedIn: Krewe of Japan LinkedIn Page, Blue Sky Social: @kreweofjapan.bsky.social, & the Krewe of Japan Youtube Channel). Until next time, enjoy!------ Support the Krewe! Offer Links for Affiliates ------Use the referral links below & our promo code from the episode (timestamps [hh:mm:ss] where you can find the code)!Liquid IV Offer Link  to save 20% Off your Entire Order! (00:04:00)Zencastr Offer Link - Use my special link to save 30% off your 1st month of any Zencastr paid plan!  (00:53:30)------ Chalmette High & Kakehashi Project Links ------St. Bernard's Article on Kakehashi Project TripKakehashi Project Information------ Past KOJ Episodes on Language ------Japanese Language Journeys ft. Saeko-Sensei (S1E4)Immersion Learning ft. MattvsJapan (S1E10)Language through Literature ft. Daniel Morales (S2E8)Pitch Accent (Part 1) ft. Dogen (S2E14)Pitch Accent (Part 2) ft. Dogen (S2E15)Language Through Video Games ft. Matt of Game Gengo (S3E4)Prepping for the JLPT ft. Loretta of KemushiCan (S3E16)Heisig Method ft. Dr. James Heisig (S4E5)Learn the Kansai Dialect ft. Tyson of Nihongo Hongo (S4E14)Japanese Self-Study Strategies ft. Walden Perry (S5E4)------ JSNO Upcoming Events ------JSNO Event Calendar2024 Matsue-New Orleans Sister City Exchange Application

See the signs of the cross: the hellish darkness, the torn curtain, the anguished cry, and the heartfelt confession, and believe in Jesus as the Son of God. - SERMON TRANSCRIPT- Almost two weeks ago, the staff went out and went onto the roof over here to look at the solar eclipse. Some of you may have done that day as well, it was about 3:15 in the afternoon. We had a similar eclipse back in August of 2017. I went out there and there were these special glasses, these NASA approved glasses that you were supposed to use when you looked at the sun. I hadn't had my turn yet, and I thought, "What can the harm be in taking a quick glance." I mean, we look at the sun all the time, don't we? The answer is no, we don't. We learned a long time ago not to do that. There's way too much brilliance that comes from the sun and it's blinding. So those special glasses that are designed to enable us to look directly at the sun without damaging our eyes. That whole thing is kind of a strange metaphor as we come this morning to the cross of Christ. The glory of God is the radiant display of the attributes, the perfections of God. I've said for many years there's no greater display of the glory of God than the cross of Jesus Christ. But amazingly when we look at it, we don't see most of the light that comes from it. We have a different kind of blindness that's on us. We need a different kind of glasses to look at the cross— the glasses are faith. It is by faith that we can see invisible spiritual reality, and none of us sees all of the light that flows from the cross of Christ. None of us takes it all in. It's impossible. But it's important for us to come again and again to this greatest display of the glory of God and understand it. The theme of today's sermon is how easy it is to misinterpret the cross, to misinterpret the events and the significance. Across the centuries people have done this. They have misunderstood and misinterpreted the cross of Christ. It was going on even while Jesus was dying. They didn't even hear His statement correctly. They thought He was calling Elijah, so they didn't even interpret that properly, waited to see if Elijah could come get Him. Jesus' enemies utterly hated Him and despised Him. They didn't understand who He was. They considered Him a blasphemer and a deceiver of the people. So for them, Jesus hanging on a Roman cross was clear vindication of these views. He was condemned by the high priest who tore his clothes and says, "You've heard the blasphemy. What do you think? He's worthy of death because of his blasphemy.” Therefore, these religious leaders saw Jesus' death on the cross as a punishment directly from God for His blasphemies and His deceptions. The chief priests and the Pharisees, the teacher of the law mocked Him, saying, "He trusts in God. Let God rescue him now. If he wants him for he said I'm the son of God." For these religious leaders this shameful death on the cross was proof that Jesus was dying under the curse of God and obvious proof that He was not the Messiah and still less the son of God. Instead, God was killing Him for His blasphemies. It's amazing that Isaiah centuries before that, and David, centuries even before Isaiah, had predicted this misunderstanding. In Isaiah 53:4, it says, "We considered him stricken by God, smitten by him and afflicted." Psalm 22:7 and 8, "All who see me mock me. They hurl insults, shaking their heads. 'He trusts in the Lord. Let the Lord rescue him. Let him deliver him if he delights in him.'" And when He didn't, it's proof that He didn't delight in Him. The population of Jerusalem at that time also misinterpreted the cross of Christ. As they passed by in the road, they called out this exact mockery as well, "Come down from the cross if you are the son of God." The Roman soldiers, as we saw last time in the Praetorium, had taken part in this shameful mocking. They knew less about Jesus' life and ministry and doctrine. To them, He was just a rabble-rousing Jew accused of being king of the Jews. So they mocked Him, putting a scarlet robe on His shoulders, a crown of thorns on His head, a scepter of reed in His hand, and they scourged Him and beat Him and spat upon Him. Finally they led Him away to be crucified. How did they interpret the cross of Christ? Just another dead Jew, like thousands of others. This has been going on across 2000 years of history. People have misinterpreted the cross of Christ. Thomas Jefferson went through all of the Gospels and culled out Jesus' moralistic teachings. He said it was as easy for him to do as finding diamonds in a dung heap. He thought that Jesus was a moral reformer who came to bring the Jews into a more enlightened morality, better than that of the old covenant. But they couldn't handle it. They weren't ready for it, and so they killed Him. In his abbreviated gospel, Jefferson cut out any reference to the atoning sacrifice, any reference to the resurrection or any of that at all. He was a moral teacher whose teachings were ahead of his time and He died for that reason. The 12th century French theologian Peter Abelard came up with a moral influence theory saying Jesus died as a demonstration of love. That we're estranged from God. God doesn't want us to be estranged, so He kills His son to win us or woo us back to Him. But there was no substitutionary atonement in his theory. Mahatma Gandhi said this, "I could accept Jesus as a martyr and embodiment of sacrifice and a divine teacher, but not as the most perfect man ever born. His death on the cross was a great example to the world. But that there was anything like a mysterious, miraculous virtue in it, my heart could not accept. The pious lives of Christians, including Christ, did not give me anything that the lives of men of other faiths had failed to give." To Gandhi the cross of Christ is just another example of heroism, no different than any other inspirational example. To others the cross of Christ is worthy of scorn. So it was to the philosopher elites in Athens at Mars Hill when Paul preached the crucifixion and resurrection, they mocked and scoffed. Paul wrote in 1 Corinthians 1:18, "For the message of the cross is foolishness to those who are perishing." He also wrote, "We preach Christ crucified: a stumbling block to Jews and foolishness to Gentiles, but to those whom God has called, both Jews and Greeks, Christ the power of God and the wisdom of God." All of these people were misinterpreting the cross of Christ even to this present day. But frankly so to did Jesus' closest followers. They grieved over the death of Christ. They mourned over it, and that grief continued after accounts of His resurrection had come. The two disciples on the road to Emmaus were depressed and downcast. Mary is weeping in front of the empty tomb looking directly at the evidence of His resurrection and weeping and mourning over it. None of them expected an atoning death and a bodily resurrection. It says in Luke 9:45, when Jesus warned them ahead of time what was going to happen, it says they did not understand. It was hidden from them so that they could not grasp it. They had the opposite of those dark glasses; they had blindness over their mind so they could not see the light of the glory of God in the cross of Christ. In the end, only God the Father can properly interpret the cross for us. He's the only one that can tell us what it really means. This lines up with one of my favorite lines from William Cooper's hymn, “God Moves in a Mysterious Way.” The final stanza says this: "Blind unbelief is sure to err and scan his work in vain. God is his own interpreter and he will make it plain." That's especially true when it comes to the cross of Christ. God must interpret the cross to us. He must tell us what it means, and He began to do it that very day. He did it even more on the third day when He raised Christ from the dead, and even more after that when He inspired the apostles to write the epistles giving us the theology of the cross. But it began when Jesus was still on the cross. We're going to look at four elements of it from the account: the darkness, the cry, the curtain, and the confession. I want to seek to show how the Father was interpreting the cross through each of those elements. I. The Darkness First, the darkness. Look at verse 33, "At the sixth hour darkness came over the whole land until the ninth hour." This was a physical darkness, a literal physical, actual darkness that came over the land. God shut the daylight down for three hours from about noon until about three in the afternoon, usually the height of the sun's rays. There is evidence, historical evidence that this stunning celestial event was not merely local but extended over that entire region of the inhabited world. The text says darkness came over the whole land, and that could either mean just that immediate area, Palestine, or it could go further than that. The Christian apologist Tertullian writing in the 2nd century called it a cosmic or a world event, evidently visible in Rome, Athens and other Mediterranean cities and challenged his non-Christian adversaries to explain it. He wrote, "At the moment of Christ's death, the light departed from the sun and the land was darkened at noonday, which wonder is related in your own annals, and is preserved in your archives to this day." The Greek writer Phlegon writing in 137 AD reported that in the fourth year of the 202nd Olympiad, that's around 32, 33 AD, there was the greatest eclipse of the sun so it became night in the sixth hour of the day so that the stars even appeared in the heavens. 2nd century chronicler Phlegon records that during the reign of Tiberius Caesar there was a complete solar eclipse at full moon from the sixth hour to the ninth hour. Eusebius of Caesarea, the historian in his chronicle quotes him, Phlegon, saying, "A great eclipse of the sun occurred at the six hour that excelled every other before it, turning the day into such darkness of night that the stars could be seen in the heaven and the earth moved in Bithynia, toppling many buildings in the city of Nicaea." He added a testimony of an earthquake. It's amazing. How did God do this? We'll never know. Similar to the star that led the Magi to Bethlehem, it's a celestial event that we can't really explain. We know in the days of Joshua, He actually elongated the sunlight so that Joshua could finish his military work that day. God controls the cosmos. He can do this anytime he wants. The physical darkness is also a symbol of the spiritual darkness that Jesus came to destroy. It seems reasonable that Almighty God, the ruler of the heavens and the earth, was communicating to the human race about this darkness. But what was He saying? In the Bible, light consistently represents goodness. It represents God. In 1 John 1:5, "God is light, and in Him there's no darkness at all.” God created the light and He called the light good, He didn't call the darkness good." Jesus Christ said, "I am the light of the world. Whoever follows me will never walk in darkness but will have the light of life." Darkness then represents sin and death, whereas light represents truth and life. As Isaiah 9:2 says, "The people walking in darkness have seen a great light, on those living in the land of the shadow of death, a light has dawned.” Satan's kingdom is called the kingdom of darkness. "He has delivered us," Colossians 1:13, "from the dominion of darkness." And also Ephesians 6:12 says, "Our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this present darkness and against the spiritual force of evil in the heavenly realms." When Jesus entered the world at His birth, an angel appeared and the glory of the Lord shown around him. That glory that was visible light represented the glory of God. But now that Jesus is dying, it seems the physical light was taken out of the world. The misinterpretations of the cross shows that people that day were walking in spiritual darkness. They could not understand what was really going on. The future of darkness, if we look at where we're heading in history and also in our own personal lives and the lives of the world, the day of the Lord is coming. The day of the Lord is Judgment Day and it's presented in Amos 5:20 as a day of darkness, not of light. "Will not the day of the Lord be darkness, not light, pitch dark without a ray of brightness." So to some degree, it was the day of the Lord for Jesus when He was dying, it was Judgment Day on Him. So also the future day of the Lord in Isaiah 13 will be a day of darkness. It says, "behold," this is Isaiah 13:9-11, "Behold, the day of the Lord is coming, a cruel day, with wrath and fierce anger to make the land desolate and destroy the sinners within it. The stars of heaven and their constellations will not show their light. The rising sun will be darkened and the moon will not give its light. I will punish the world for its evil and the wicked for their sins." But even worse is the darkness of hell itself. Hell, Jesus taught is a place of outer darkness. Matthew 25:30, "bind them, the condemned, hand and foot and throw them outside into the darkness where there'll be weeping and gnashing of teeth." If light represents everything good from God and the display of the glory of God and all that, there is none of that in hell. I believe that Jesus as He was drinking the cup of God's wrath, was experiencing the darkness of hell for us. The physical darkness that surrounded, the eerie supernatural darkness was a picture of the uniqueness of that moment. Conversely, for us who believe in Christ, the new heaven, new earth and the new Jerusalem will be constantly awash, radiantly illuminated with the glory of God. II. The Cry Secondly, the cry. Look at verse 34, "And at the ninth hour, Jesus cried out in a loud voice, 'Eloi, Eloi, lama sabachthani,' which means my God, my God, why have you forsaken me?" This cry of Jesus of total abandonment by God is infinitely mysterious. The doxology in Romans 11 says, "Oh, the depth of the riches of the wisdom and the knowledge of God, how unsearchable his judgments." What does that mean? You can't get to the bottom of it. It's bottomless. You don't have enough to plumb the depths of what God has done, and that's especially true when it comes to the cross. When it comes to this cry, we'll never fully understand it. "This cry of Jesus of total abandonment by God is infinitely mysterious. The doxology in Romans 11 says, 'Oh, the depth of the riches of the wisdom and the knowledge of God, how unsearchable his judgments.'" This cry is so deep and so significant that the Holy Spirit wanted the very sounds of it, the syllables of it, what it sounded like to be permanently rendered in the gospel accounts so that every translator of the Bible into every language all over the world would have to find some way with their phonology to communicate these syllables, "Eloi, Eloi, lama sabachthani." I went and got my Japanese Bible, and sure enough, there it is in the Katakana syllables their attempt to get Eloi, Eloi, lama sabachthani into the Japanese language. Why? It's just incredibly significant moment. It's like a time capsule ,and an aroma comes out. It’s like you're there. Then immediately we’re told what it means. It's not enough just hear the sounds because we don't speak Aramaic. "My God, my God, why have you forsaken me?" Here is the infinite mystery of God's activity on the cross. Here we're looking down into the abyss. Number of years ago I went with my daughter, Daphne, to the Grand Canyon and they have something called the Rim Walk. You can walk along the actual rim of the Grand Canyon and there's no fence, and they have occasional signs there warning you. Effectively, your blood's on your own head. But people just keep getting too close to the edge and looking down. And every year people fall down to their death. The height of the rim above the Colorado River is about 5,000 feet. Here we're supposed to get as close as we can and look down into that abyss and try to understand what Jesus was experiencing at that moment. Here we have the infinite mysteries of theology, of the Trinity and of the Incarnation. So first, the Trinity. We believe as Christians that the Bible reveals that there is one God and only one God, but that this one God has eternally existed in three persons, the Father, the Son, and the Spirit. And that the Father is the one God and the Son is the one God, and the Spirit is the one God. But the Father is not the Son, and the Son is not the Spirit, and the Spirit is not the Father. We believe that's eternal. We believe the entire universe depends on that reality. So Jesus on the cross did not cease to be God. It's impossible. The relationship between the Father and the Son within the Trinity was not altered in any sense because the entire universe, physical and spiritual depends on that relationship forever. The universe, both physical and spiritual, is constantly upheld by the power and the will of the Trinity. The Father's will, the Son, the word of God, the Spirit, the power. By this, the universe continues to exist. That didn't stop when Jesus was dying on the cross. But then you've got the mystery of the incarnation, which is that Jesus is fully human and fully God. So by Jesus' cry from the cross, we peer into the invisible spiritual world to see what God the Father is doing to Him as the son of man, as a human. Jesus cries out as if from the pit of hell, total abandonment by God and total wrath poured out on Him by God. This is, I believe, the most dreadful part of hell. Absolute final, total abandonment, forsakenness by God. God is in no sense there to bless, only to curse. It's terrifying. In hell the damned can experience no pleasure, no joy, no friendship, no gifts, no happiness of any kind, a cold, empty terror of sheer loneliness and isolation. Now, this was unique, this cry. Unlike anybody else that will ever experience the wrath of God in hell and the condemnation, Jesus uniquely can say these words, "My God, my God, why do this to me?” Everyone else in hell will know that they're there because of the justice of God. They deserve what they're getting, like the thief on the cross said, “I deserve it.” I don't know if they'll come to that true recognition. It may well be they'll forever think they're there as a miscarriage of justice. I don't know. But it's not like they have no idea. "Unlike anybody else that will ever experience the wrath of God in hell and the condemnation, Jesus uniquely can say these words, "My God, my God, why do this to me?” Everyone else in hell will know that they're there because of the justice of God." But Jesus was sinless. Not only was He sinless, He had a perfect, constant and intimate relationship with God. "The Father has not left me alone. He's always with me," He says. He said before raising Lazarus from the dead, "I thank you, Father that you heard me. I know that you always hear me.” Many others have gone through terrible things and felt intimately close to God as they walk through, as in Psalm 23. “Yea, though I walk through the valley of the shadow of death, I will fear no evil.” Why? Because you are with me." Jesus didn't feel that. Why? Because Jesus is unique. He's completely unique. He was sinless and yet completely sinful. How? By substitutionary atonement, by the mysterious transfer of guilt, by 2 Corinthians 5:21, "God made Him who had no sin to be sin for us so that in Him we might become the righteousness of God." Isaiah 53:5-6 are the clearest verses in the entire Bible on the transfer of guilt and substitutionary atonement, clearer than anything even in the New Testament, Isaiah 53. "He was pierced for our transgressions. He was crushed for our iniquities. The punishment that brought us peace was upon Him and by His wounds, we are healed. We all like sheep have gone astray. Each of us has turned to his own way and the Lord has laid on Him the iniquity of us all.” You could read through that in the spirit of Galatians 2:20 and make it singular. "Christ loved me and gave himself for me." You can just say that's true of me. He was pierced for my transgressions. He was crushed for my iniquities. The punishment I deserved was upon Him. I should be crying. "Why have you forsaken me? It should have been me." If we don't understand this, we don't understand the cross. Abelard's moral example is foolishness. It's insanity. If there is no transfer of guilt, if there's no required death penalty paid, if there's nothing actually achieved, just a moral example, it's a picture of insanity rather than love. Instead, the substitutionary atonement was essential to the salvation of sinners like you and me from all over the world. Without it, we go to hell. This is God the Father's activity at the cross. Now a side note, and I think it's significant. In a very practical sense, as Jesus is crying this out, He's urging all people all over the world throughout all time to read Psalm 22 because He's quoting directly Psalm 22 in verse 1, "My God, my God, why have you forsaken me?" This is a clear prophecy of crucifixion written 1000 years before Jesus was born. In that prophecy, David lays out clearly how the Messiah would die for the sins of the world and that would be by crucifixion. In Psalm 22:16-18, "Dogs have surrounded me. A band of evil men has encircled me. They have pierced my hands and my feet. I can count all my bones. People staring gloat over me. They divide my garments among them and cast lots for my clothing." Those details phrase by phrase, line by line, were fulfilled as Jesus was dying. But by Him crying out the direct quote of Psalm 22 in verse 1, He's urging us to read it. The crowd, as was predicted in the Psalm and also in Isaiah, misinterpreted this, as I said. They didn't hear it properly, “Eloi, Eloi.” They heard like “Elijah's Elijah,” like “my God is Yahweh”. That's what “Elijah” means, so they thought He's calling for Elijah, and they wanted to see if Elijah could get Him. They want to go get Him a drink. In verse 36, "One man filled a sponge with wine vinegar, put it on a stick and offered it to Jesus to drink. 'Now leave him alone. Let's see if Elijah comes and takes him down.’" The apostle John in his account tells us this drink being offered to Jesus was a direct fulfillment of a specific prophecy. John writes in John 19:28-29, "Later, knowing that all was now completed, and so that Scripture would be fulfilled, Jesus said, 'I am thirsty.' A jar of wine vinegar was there.” Stop for a moment, how in the world did that get there? Who put it there? We'll never know. Some woman, some man, some boy or girl— I don't know— thought, "Hey, I think I'll fill a jar of wine vinegar and put it here at Golgotha." But it was essential to this prophecy being fulfilled. What prophecy? Psalm 69:21, "They put gall in my food and gave me vinegar for my thirst." And at that moment, having received the drink, all the prophecies were now fulfilled. Mark tells us in verse 37, "with a loud cry, Jesus breathed his last." Typical of Mark, he doesn't tell us what He said with the loud cry. He keeps it very simple. Luke and John, however do. Luke 23:46, "Jesus called out in a loud voice, 'Father, into your hands I commit my spirit.'" And then John said, "Jesus said, 'It is finished.' And with that, He gave up His spirit.” Jesus is in absolute control of His death in the exact same way that He'd been in absolute control of His birth. He chose to enter the world in the fullness of time at the right time by the Virgin Mary. Then He chose to die in a way that no human could ever say, "No one takes my life from me, but I lay it down of myself. I have the authority to lay it down and I have the authority to take it back up again. This command I receive from my Father." He's the only one that can say that. When everything was fulfilled at just the right time, He died. That death was essential for our salvation. Why? Because the wages of sin is death, and we deserve to die, and an actual death had to be paid for us. Without the shedding of blood, there is no forgiveness. Ephesians 1:7, "In Him we have redemption through His blood, the forgiveness of sins in accordance with the riches of God's grace.” III. The Curtain Next we have the curtain. Look at verse 38, "The curtain of the temple was torn in two from top to bottom." As I was reviewing the Gospel of Mark, memorizing it over a year and a half, a couple of years ago, something hit me, something I'd never noticed before, and that was that Mark just tells us about this event but doesn't explain its significance at all. I find that fascinating. Why do I find it fascinating? Because most scholars say that the Gospel of Mark was written for a Gentile, probably a Roman audience. Most of them reading this— imagine it's just floating around —all you have is the Gospel of Mark, you're reading this, you would've had no idea of the significance of that statement. But the Holy Spirit had a limited role for Mark. He had to stay in his lane. He had to just tell us what happened. He was going to give to the author of the book of Hebrews, the job of explaining it fully. It got me to think about the function of each of the 66 books of the Bible, what they're written for. I've never stopped thinking about this. It's very fascinating. Why does the Holy Spirit want us to know this? It's a very important question. So what is the significance of the tearing of the curtain? We're told in the Jewish temple there was a Holy Place where the priest went constantly to do their daily sacrifices, animal sacrifices. But then there was a Most Holy Place where only the high priest could go once a year with the blood of the Leviticus 16 sacrifice, the date of atonement sacrifice, and separating them was a curtain. The old covenant was all about barriers of access. It's all about this far you may come but no farther. That's what the old covenant's about. It's about walls and barriers, and you may not come. It's the first thing that the angel of the Lord said to Moses at the burning bush, "Do not come any closer." At Mount Sinai, there was a fence put around the base of the mountain, forbidding the people from going up, blocking them from going up into the presence of God, lest they be killed. The tabernacle and then later the temple was all about walls telling you you're not allowed to come. This curtain separating the Holy Place from the Most Holy Place was a substantial physical thing, very substantial. It was 60 feet long, 30 feet high. It was about four inches thick. It was composed of 72 squares sewn together. It was so heavy it required 300 priests to put in place. Right at the moment, at the tearing of the curtain, Jesus said, "It is finished.” Right at that moment, the curtain in the Temple was torn in two from top to bottom. This is the Father interpreting the cross for us right at that moment. It's a direct cause and effect because Jesus has finished the atoning work on the cross. The curtain was torn from top to bottom, and the text is direct cause and effect. How did Mark the Gospel writer know that the curtain in the temple was torn in two from top to bottom? One of two possible ways. Number one, God, the Holy Spirit told it to him directly and he wrote it. There are many verses, and that's the only way we would know is that the Spirit told him. That's fine. We also know that there was a process that Luke had of accumulating testimonies and doing some research and collating in writing. That's what Luke did. In Luke 1: 3-4 he says, “Since I myself have carefully investigated everything from the beginning, I too decided to write an orderly account for you, most excellent Theophilus, so that you may know the certainty of the things you have been taught.” Mark probably did similar things. The only way that you would know that the curtain was torn was by coming the next day and seeing that it was torn. But you would not have known that it was torn from top to bottom. You had to be there. You had to see it. You had to see it happening, and the only ones that could do that would be the priests. We're told in Acts 6 that later a large number of priests came to faith in Christ. I think that's what happened. It's significant that it was torn in two from top to bottom because we think of God as up. Jesus looked up when He broke the bread and the fish, and there's this sense that God is up and the spirit descended from above. Jesus ascended up into heaven, so God's up there. God is the one that did it. He's the one that tore it. And frankly, He's the only one that had the right to do it. It's very significant. If you saw somebody making a point and they picked up, let's say, a significant document like the Declaration of Independence or the Bill of Rights, and they did this to it, what are they saying? It's obsolete, it's gone. That's exactly what God was saying to the old covenant at that moment. The old covenant is obsolete. It's finished, and He's the only one that had the right to do it. Not only that, but as I said, the old covenant was about barriers of access. We're not allowed to get close to God, but God wants us close. Let me say that again, God loves you. He wants you close. He wants you intimate. He looks at sin amazingly as a temporary problem, and for us who will end up in heaven, that's what it will have been in the end, a temporary block between us and a holy God that Jesus dealt with that day. The moment that that curtain was torn from top to bottom, God is saying, "Come in. Come close. You don't have to stay out there anymore." The author to Hebrews tells us, first of all, of the obsolescence of the old covenant [Hebrews 8:13], "by calling this covenant new, he's made the first one obsolete." What a strong word that is. What is obsolete and aging will soon disappear. Therefore, it's all about access to God. Hebrews 4:16, "Let us then approach the throne of grace with confidence, so that we may receive mercy and find grace to help us in our time of need." Again, Ephesians 3:12, "In Christ and through faith in him we may approach God with freedom and confidence." Now that Jesus' blood has been shed, the curtain is torn and we are invited, I would say even commanded to come close. Hebrews 10:19-22, "Therefore, brothers, since we have confidence to enter the Most Holy Place by the blood of Jesus, by a new and living way opened for us through the curtain, that is, his body, and since we have a great priest over the house of God, let us draw near to God with a sincere heart and full assurance of faith, having our hearts sprinkled to cleanse us from a guilty conscience and having our bodies washed with pure water." That's God the Father's interpretation of the cross. The entire purpose of Christ's incarnation and his atonement was to bring distant sinners like you and me close to God. It's also a picture of heaven itself in which the gates will stand open forever and nothing impure or unclean will ever enter that place, but only for those who have trusted in Christ. They'll come in there, and all the enemies will be gone. There'll be no danger. The new Jerusalem gates will stand open forever and we will have full and free access to God. It says in Revelation 22:3, "His servants will see His face and serve Him forever." That's the access that we have. Tragically, at some point, what do you think happened to those two pieces of the curtain? Someone picked it up and sewed it back together or they made a new one, and animal sacrifice continued at the temple for another generation. That's terrible. It says of marriage, what God has joined together let man not separate. Well, let me tell you something, what God has torn apart, let man not sew back together. As Jesus said in Matthew 23 of the Scribes and Pharisees, the chief priests and all the enemies, “You shut the kingdom of heaven in men's faces. You yourselves don't enter and you won't let those enter who are trying to.” It's tragic. But Jesus, it says of Him in Revelation 3:7, "What he opens, no one can shut. And what he shuts, no one can open." Amen. IV. The Confession Finally, the confession. Look at verse 39, “And when the centurion, who stood there in front of Jesus, saw how he died, he said, ‘Surely this man was the Son of God!’” Amen. I consider this to be kind of the omega, the alpha and the omega of the Gospel of Mark, the purpose of the whole thing. Why did Mark write the Gospel? He says right at the start, Mark 1:1, "The beginning of the gospel about Jesus Christ, the son of God." And now here at the end, what does this onlooking centurion say? "But truly, this man was this son of God.” I believe all four Gospels, as I've said this countless times, had the same purpose. John 20:31 tells us, "These things are written that you may believe that Jesus is the Christ, the son of God, and that by believing that you may have life in his name." I believe that this centurion's confession was a display of genuine saving faith on his part. He was speaking for his team, or at least some of his team at that moment. Why do I say that? Because Jesus prayed for them while He was dying on the cross. Remember? In Luke 23:34, He said, "Father, forgive them for they don't know what they're doing.” I have a very high view of Jesus' prayer life. I believe everything Jesus asked for, He gets. Amen. Did He get this? Did they get forgiveness? Forgiven for that, but not for anything else. That's worthless. What good is partial forgiveness by God? You still go to hell. He's praying for complete forgiveness for a group of people who crucified Him not knowing what they were doing. And who was that? The centurion and his team that was there to crucify Jesus. Why do I say team? It was just the centurion that said, "Truly this man was the son of God." But Jesus said, "Father, forgive them. They don't know what they are doing.” I believe no one can make this confession, "Truly, this man was the son of God," unless the spirit of God works it in him and the Father reveals the son to that sinner. No one can come to me unless the Father who sent me, draws him. Just like the thief on the cross, so also this centurion, I expect to see him in heaven. Imagine being the one who killed Jesus, who actually literally drove the nails through Him up in heaven worshiping forever. But isn't that just like God? Isn't that just like the mercy and the love of God? V. Applications Spurgeon, when he was preaching on this passage, sums it up saying, "What manner of people ought we to be if these things are true? What kind of love should we show to Jesus if these things are true?" Just look at the four things, the darkness. God is interpreting the cross by saying that Jesus is truly the only answer to the darkness of sin and death in hell. Jesus is the light of the world. Follow him. The cry, "My God, my God, why have you forsaken me?" Understand that is a cry, which if you believe in Jesus, you'll never make from hell, never. You will never make. As a matter of fact, you'll be able to say what the author of Hebrew says concerning his relationship with you, "Never will I leave you. Never will I forsake you." Why? Because Jesus was forsaken in your place. So if you're feeling forsaken, you're feeling abandoned, just know if you're a Christian, that's impossible. God is with you. And then you can take Psalm 23 and says, "Though I walk through the valley of the shadow of death, I will not fear for you are with me." What about the curtain? Hebrews tells you what to do. Draw near to God, draw near to him. Don't stay distant. If you feel guilty today because of some pattern of sin, read Hebrews 10:19-22. Let your faith in Christ cleanse you from a guilty conscience and let your body be washed with the pure water of the word. Repent of the sins that are making you feel guilty and draw near to God. Don't let the sin keep you far away, but draw near. Finally, by the confession of the centurion, understand what the purpose of all of this is. It's missions. It's evangelism. It's winning lost people so they can make this same confession. Close with me in prayer. Father, we thank you for the time we've had to study today. We thank you for the incredible truths of the cross of Christ. We'll never be able to plumb the depths. And I pray that you would take these truths and press them sweetly and powerfully into our hearts so that we may believe that we may draw near, that we may live holy lives, that we may see other people make this confession, "Truly, this man was the son of God." Pray this in Jesus' name. Amen.

Ever wanted to learn Japanese and just not know where to start? The Krewe sits down with Walden Perry, a Louisiana native who prior to 2020 had zero Japanese language experience. What started as a personal challenge during the pandemic became a multi-year self-study language learning adventure. And as with all adventures, there are ups and downs. Tune in here for some tips and suggestions on how to get started tackling language study on your own, what mistakes to avoid, and how to take your Japanese to the next level.------ About the Krewe ------The Krewe of Japan Podcast is a weekly episodic podcast sponsored by the Japan Society of New Orleans. Check them out every Friday afternoon around noon CST on Apple, Google, Spotify, Amazon, Stitcher, or wherever you get your podcasts.  Want to share your experiences with the Krewe? Or perhaps you have ideas for episodes, feedback, comments, or questions? Let the Krewe know by e-mail at kreweofjapanpodcast@gmail.com or on social media (Twitter: @kreweofjapan, Instagram: @kreweofjapanpodcast, Facebook: Krewe of Japan Podcast Page, TikTok: @kreweofjapanpodcast, LinkedIn: Krewe of Japan LinkedIn Page, Blue Sky Social: @kreweofjapan.bsky.social, & the Krewe of Japan Youtube Channel). Until next time, enjoy!------ Support the Krewe! Offer Links for Affiliates ------Use the referral links below & our promo code from the episode (timestamps [hh:mm:ss] where you can find the code)!Liquid IV Offer Link  to save 20% Off your Entire Order! (00:01:06)Zencastr Offer Link - Use my special link to save 30% off your 1st month of any Zencastr paid plan!  (01:03:12)------ Self-Study Links ------Walden's Year 1 Benchmark VideoWalden's Year 2 Benchmark VideoWalden's WorldWalden's World DiscordAnkiJapanese from Zero! Website------ Past KOJ Episodes on Language ------Japanese Language Journeys ft. Saeko-Sensei (S1E4)Immersion Learning ft. MattvsJapan (S1E10)Language through Literature ft. Daniel Morales (S2E8)Pitch Accent (Part 1) ft. Dogen (S2E14)Pitch Accent (Part 2) ft. Dogen (S2E15)Language Through Video Games ft. Matt of Game Gengo (S3E4)Prepping for the JLPT ft. Loretta of KemushiCan (S3E16)Heisig Method ft. Dr. James Heisig (S4E5)Learn the Kansai Dialect ft. Tyson of Nihongo Hongo (S4E14)------ JSNO Upcoming Events ------JSNO Event Calendar2024 Matsue-New Orleans Sister City Exchange Application

Join us on a journey as our special guest, Ritu Java, takes us from her beginnings in India to her experiences in Japan, ultimately transforming her into a data-driven entrepreneur. With a unique perspective on the blend of culture and commerce, Ritu shares insights on how she leveraged her expertise in data and analytics to excel in Amazon PPC strategies. You'll also hear her intriguing tales of running an Etsy store from Japan and overcoming the complexities of helping Amazon sellers worldwide. The conversation doesn't stop there. Discover how AI has become a game-changer in running Amazon PPC campaigns as we discuss our personal experiences combining AI with other data sources to optimize campaigns. Listen as we unveil the advantages of using chat GPT for keyword research and translation over traditional methods like Google Translate. This episode offers a unique perspective on integrating AI into workflows and SOPs, driving efficient and effective results. We also underscore the value of incorporating AI into Amazon PPC strategies for successful product launches and campaign management.   To cap off this enlightening conversation, we tackle the future of Amazon selling and the role AI plays in it. From generating keywords for Amazon searches to creating images for sponsored brand ads, we unravel how chat GPT and mid-journey can elevate your selling game. Don't miss out on our tips for creating effective lifestyle photos and the significance of close-up product images. We also shed light on the evolution of Search Query Performance on Amazon and share our strategies for effectively managing and analyzing data. In episode 515 of the Serious Sellers Podcast, Bradley and Ritu discuss: 00:00 - AI Power for E-commerce Sellers 07:54 - Utilizing AI for Amazon Sellers' Success  09:05 - AI in PPC Strategy With Chat GPT 20:52 - Search Term Modifiers and Word Order  23:04 - Enhancing Amazon Ads With AI 31:24 - Generating Posts Using Canva and Amazon  32:19 - Utilizing Search Group Performance Data 33:47 - Optimizing Data Strategy for Efficient Analysis  41:23 - Convert Snapshot Data to Time Series ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got a first time guest who I think is probably top five in the world these days as far as actionable Amazon strategies, and she's going to give us an absolutely value-packed episode full of tips on generative AI, PPC and more. How cool is that? Pretty cool, I think. How can you get more buyers to leave you Amazon product reviews? By following up with them in a way that's compliant with Amazon terms of service? Bradley Sutton: You can use Helium 10 Follow-Up in order to automatically send out Amazon's request, a review emails, to any customers you want. Not just that, but you can specify when they get the message and even filter out people that you don't want to get that message, such as people who have asked for refunds or maybe ones that you gave discounts to. For more information, visit h10.me forward slash follow-up. You can sign up for a free account or you can sign up for a platinum plan and get 10% off for life by using the discount code SSP10. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We've got a special guest today Ritu. So, first of all, we're going to get into your backstory about how we can even talk in Japanese, because that's something that's crazy. Were you born in Japan or were you born? Ritu: I was born in India, but I lived in Japan for 17 years. Bradley Sutton: So from what age? Ritu: You want to know how old I am. Bradley Sutton: No, no, no. From what age were you living in Japan? Ritu: Mid-20s. Yeah, so mid-20s. Bradley Sutton: Also was, so you didn't go to school in Japan. Ritu: No, I didn't. I went there as an adult. I was working at a company and I take company 17 years. Bradley Sutton: Yes, that means you had to have gone there when you were a child. Then because you can't be over 25 years old. So I don't know what's going on here. Ritu: That is very cute. Bradley Sutton: I was all the reason. I was asking if you grew up because I wore this shirt today. Do you recognize this character here?  What is this? Ritu: Yes Doraemon. Yes, I grew up with Doraemon when I was a little over there, that's awesome. Bradley Sutton: Yes, I grew up with Doraemon when I was a little over there, that's awesome. I know a little bit about you, but I for some reason had this idea that you actually grew up in Japan and that was why you were so fluent in language. Once you go as an adult, it's a little bit harder, unless you really immerse yourself in the culture. Ritu: I did. I really immersed myself in the culture. I went there just for a year, honestly, and ended up staying 17. It's so crazy how that place had such a big impact on me. It was such a stark contrast to where I grew up, which was India. Bradley Sutton: Whereabouts in India. Ritu: In Delhi, the capital city of chaos that's how I describe it from chaotic to super orderly. You can imagine what a difference, that is A stark difference from the world I knew. I was just drawn to the calm and the orderliness of that place. How things were punctual, everything happened as expected, there were no surprises, everything was planned in so much detail, which I kind of liked. I think where I'm at right now is a nice middle ground, because I think I like the chaos. It has energy. It has a certain type of progressive energy that all of us need, especially as entrepreneurs. We need that energy to be able to kind of keep moving forward. But then I also like the organizational skills that I picked up while I was in Japan, because you need that to have good execution. I think best of both worlds is what I'm trying to be at right now, trying to draw from both my cultures. Bradley Sutton: Then did you go to university in India. Ritu: I did. I'm an engineer. I did my electronics engineering from India. I went back to school much later in life. I went back to school in the US and I did a course in data science, which is why I'm very attracted to PPC and data and data analytics and that sort of stuff. Bradley Sutton: When you graduated with the electrical engineering degree, did you start working in India, or is that when you went to Japan? Ritu: Yeah, I started working right away and I started working in India and I worked for an IT company and it was a pretty long stint there as well, like I was very interested in technology right from the start and it kind of aligned with my life's goals and stuff like that. At the time. I mean, little did I know that I would completely switch at a certain point. When I was in Japan I worked for not only the company that I was in India, I kind of went to their Japan office and I started helping them out. But then later on I switched to a more technical role at a school, at a high school, American school in Japan, and then I had my kid and took a break from work and then I kind of dealt in a little bit of entrepreneurship. I started running my own business. I had an Etsy store. Yes, in Japan, while I was in Japan, I started my Etsy business selling jewelry. It was like kind of one of a kind jewelry and I realized that, gosh, it's not enough just to create a listing and people are not going to flock to that listing. So I had to teach myself a whole lot of stuff like marketing advertising. So I learned Facebook ads, Google Ads, blogging, YouTube, all of that stuff. Bradley Sutton: So Etsy in the United States, or is there an Etsy in Japan? Ritu: No, there's an Etsy in the United States, but I was selling on the US market from Japan. So I was producing my stuff there, but I was shipping it worldwide wherever there were shoppers. But shipping costs are exorbitant. Sending stuff from Japan it's very expensive. Yeah, so mostly was attracted to the data side of things. Yes, I have both left and right brains, because the creative side was just all my creations, the jewelry that I made. But then I needed the data science side of things to kind of round things off and make money out of my business, because everything we do here is based on data and I know he's intended the data company. So is PPC Ninja. We might think that we're in the business of selling goods, but actually we're in the business of leveraging data. So that's why it was so important for me to get that knowledge and make sure that I'm kind of ready to go with my own endeavors. Bradley Sutton: Now. So, Etsy was kind of like your first online marketplace. Now, did you ever end up selling on Amazon or did you go straight into software and consulting etc. Ritu: Yeah, so I've never sold on Amazon, but I've helped businesses sell on Amazon. So it's basically the data side of things. So, I only sold on Etsy. I sold on my own website for a bit, but then I have never sold on Amazon myself. But PPC is where I'm focused on. Bradley Sutton: Okay, cool. Now you talked about having an analytical mind, and that's kind of like what you're known for. When you've spoken at events like Billion Dollar Seller Summit and others is especially in the last couple of years, you're one of the go-to people as far as AI and things like that, now me, I'm a little bit behind. I use even on this podcast, we use AI to generate title options and transcripts and things like that, but I would say I'm not one of those full force ahead like, hey, ai is going to replace hours and hours of work. I haven't really adopted it to that effect. So, the typical Amazon seller what are some things that you don't have to be a seven, eight, nine figure seller but just like any Amazon seller if they have not started utilizing AI to help them in their operations or business? What are? Let's take it to that spectrum first. What are some things that you think that any Amazon seller could benefit by utilizing AI? Ritu: Yeah, there's so much. Actually, the magic happens when you start combining things. So AI by itself may not be the be all and all of things, because it's not going to operate in a silo. You've got to combine it with other pieces of data that you have access to. For example, just this morning I was preparing for a new product launch for one of our clients and I'd got all my data from Helium 10. I was at the stage where I have to come up with some keywords for broad match campaigns. I wanted to make sure that all the right keywords are in there, not just the long tail ones with high search volume, but I wanted to make sure that I'm capturing all the seed combinations of important words that make sense. So what I did was I exported the Helium 10 cerebral analysis and I fed it to chat GPT and asked it to come up with two words and three word combinations of seed keywords that would perfectly describe this product. Now what I'm going to do next with that is basically convert that into broad match modifiers, which basically means you add a plus sign in front of all the seeds and then I'm going to create campaigns with it. So that's something that I do at every launch. I generally don't skip that step. It's an important one for me. So, in addition to all the long tail keywords, I will come up with enough seed words that will run at a slightly lower bid but will be like a discovery campaign for me through the broad match modifier channel. So that's kind of one thing that I do. Ritu: Then, like yesterday, I was doing another one for another client, where we have a list of keywords that we discovered from the search query performance report, which is kind of this new, very valuable piece of data that Amazon is giving us these days. So from there I was able to come up with a structure for sponsored brand headline ads and I didn't have to do the work. I just fed that entire list to chat GPT and said, hey, organize this into groups of very related words and then give me a headline ad which is less than 50 characters, because that's the amount Amazon will give us. And then it did that for me. I also gave it one other important instruction, which is to make sure that one of the keywords or a very close variant of that keyword in the group must be included in the title, and that's basically my way of saying, hey, I want this to be a lower funnel ad, not a generic kind of upper funnel ad, because my sponsored brand ads tend to be more focused on ROAS rather than brand discovery and brand awareness. So those are some of the ways that I'm using it almost on a daily basis. I had switched to chat GPT plus a long time ago. I've been paying for it and it's totally worth it. Bradley Sutton: So there's how much is it for somebody to subscribe to? Ritu: that it's about $20 a month. It's not much at all, yeah, it's just $20. And what it gives you is all the beta features, all the new stuff. So right now you can actually upload files very easily. You can upload any kind of file to almost any kind of file to chat GPT and then ask it to analyze, analyze the file and then you can ask it a bunch of questions. So it's just made life so much easier. And I mean I think sky is the limit with what you can do with AI. It's like I always, always feel like I'm not using it enough, even though I'm using it probably quite a bit more than a lot of people, but I still feel cautioned to use it more. Bradley Sutton: Okay, interesting, interesting. So there's some of the ways that you can use it in PPC. Now I remember you presented something. I've seen you speak, you know, various times, but I don't remember which event, this or what it was. That might have been a billion dollars, but where were you doing? You were doing like translation, using like Helium 10 because, like you were doing research, you weren't translating the English keywords. That's obviously a big mistake that some sellers make. Hey, I've got my Amazon USA listing, let me just translate it. Or let me just translate the keywords. No, you need to do the research in that marketplace. So you switch Helium 10 to Amazon Germany, for example, but if you're not a German speaker, you just see all this Deutsch keywords and you don't really know what it means. Or so they're doing it in Amazon Japan and they don't speak Japanese like you, so they might not know. So what's your? I'm not sure if it was AI or just something in Google you were doing to kind of like make that process a little bit easier. Ritu: Yeah. So what we've done is we have integrated chat GPD right into Google Sheets, and we had to write a little bit of code for that. But once we did that, what's happened is that we have these ready to go sheets where we simply change the prompt and add a bunch of keywords and then it will just translate into whatever language, right? So? And I've noticed that any translation done by chat GPD is way better than Google Translate and I've tested it, especially in Japanese, because I can read it. I know that the quality is much better. Ritu: Just to give you an example chat GPD will use the right combinations of Kanji and Hiragana, whereas Google Translate will not. It just doesn't do a great job. And if I tell chat GPD to give me a translation in all four different scripts, that's, kanji as well as Hiragana, Katakana and the Roma G, it will give all those to me. It's a no-brainer to use chat GPD for that sort of thing rather than Google Translate and then other languages as well. Like we're just onboarding this client that has four markets and we have no speakers of those languages on our team. But with chat GPD, we can simply include that into our SOPs, into our workflows and just use those sheets to kind of get the final product out. So it's really great the combination of Helium 10 and chat GPD workflows. They work really well for us. Bradley Sutton: Okay, cool. Now going back a little bit, just remember you were talking about broad match modifiers. There might be people out there who don't know what that means. Can you explain that a little bit? Ritu: Yeah, yeah. So a broad match modifier is a type of broad match, so when you're setting your add up, it'll still be a broad match. However, by simply adding a plus sign before every part of the keyword which means if it's a two word keyword, then both the parts will have a plus sign in front of them what you're gonna ensure is that the buyer search must include those words in exactly that format in order for that match to happen. So this eliminates any kind of kind of synonyms or related words that Amazon might try to kind of connect to, which you don't think need to be there. So at this point, amazon is even replacing exact matches with weird sort of words that it thinks are similar. So we don't want that, because we've done all of the research to find out which exact version of that keyword is giving us the highest search volume, so we wanna stick to it. Ritu: In order to make that happen, we're actually finding ourselves doing more and more work with broad match modifiers, because all the other match types are being weird anymore. Like exact matches are not behaving like exact matches. Same thing with phrase match and broad match anyway, always was a bit too broad and it was always kind of giving you all kinds of weird matches for sponsored brands, but then it started doing the same thing for sponsored products as well, and that makes it a little challenging. It can be wasteful. So yeah, broad match modifiers is a great way of making sure that your matches are clean and that they don't bring in kind of extraneous, superfluous words that you shouldn't be targeting. Bradley Sutton: Do you use that 100% of the time when you have a broad campaign? Ritu: So you always have if it's a three word phrase. Bradley Sutton: You'll put the plus in between each of the. Ritu: Yes, 100% of the time. We've been doing it for the past two years and we actually future proved ourselves because we knew this was coming. It's kind of like Amazon always follows Google. So we knew this was coming because Google introduced broad match modifiers first. Now they've already sunset it. So I don't know where this is gonna end up for Amazon, because what I've heard and I don't wanna just speculate, but what I've heard people say is that Amazon might be moving toward a future where there aren't any match types. There's only a word, there's only a keyword, and then it figures out how to match it the best way. Now it's plausible, especially in this AI world. It's plausible that that might happen. But in the interim, I'm betting on broad match modifiers and exact match. Of course, can't do much about the fact that Amazon isn't treating exact matches the way they ought to be treated, but that's the best we have right now. Bradley Sutton: So what would the difference be between using broad, doing broad target with modifiers compared to phrase for the same, the same, you know, like coffin shelf, like. So if I do coffin plus shelf in broad or coffin shelf in phrase, what's the difference in the potential? You know showings of that keyword. Ritu: Yeah, no, I think the showings of that keyword might totally depend on the bids and they might also depend on relevancy. So it's very hard to predict which of the three match types are gonna win. You know that's been a struggle. I mean you can't really say if you put coffin, what was it? Again coffin shelf. Bradley Sutton: Yeah, coffin shelf. Ritu: Yeah, if you say coffin shelf broad coffin shelf phrase and say coffin shelf exact, what we would want it to do and what would be logical is that if I had a higher bid for exact match, then you know all the searches should come in match through exact match. But that's not always the case. You know, we've seen so much variability there. It also depends on which campaign, you know, starts out those keywords and then each campaign has its own story, its own history. Because let's say, you combine that keyword with a bunch of other keywords and let's say those other keywords got a majority of the early data points, like it started hitting some other words coffin longtail words Before it hit your coffin shelf word, then what happens is that this word starts getting starved of impressions, the other words start to take dominance and these words that get starved of impression give you the false impression that they're not working, whereas it's just a matter of how things started off, like what were the set of searches on that day, on that very moment that Amazon decided to match? Ritu: And then it's going to just take its cues from whatever little data it has in the beginning, because that's all it has to play off of, and then it just keeps giving more and more and more impressions to the early data points and everything else just gets ignored, you know. So it's like a game Like PPC is a game that you know you've got to be able, you've got to be willing to keep playing, trying different things, different ways, moving things, you know, trying it in a different match type, in a different campaign, restarting, stopping, all of that you know. Bradley Sutton: Okay now you know like, for example, if I just do you know, going to this same example, you know coffin shelf, no modifier and broad. You know, yeah, nowadays you know something crazy can come up with, like, you know, spooky decor.You know, potentially it could even come up not even including the word, but ones that are traditional, would be like, you know, coffin shelves for men, coffin shelves for women, but then also it could be coffin shaped shelf, like it could insert a word, or shelf shape like a coffin. You know, like changing the order, but if I put that modifier in there, does that force it, in your experience, to be only longer tail, like it's coffin shelf has to be in there as a phrase and then it's only putting words at the beginning or the end, or still. It could switch it up a little bit. Ritu: Yeah, it will switch it up. So coffin shelf could be shelf coffin even. As long as the word shelf and the word coffin both exist in the match, it will match. Yeah. Bradley Sutton: Okay, going back to Helium 10, now I was looking at, I did it. I still haven't seen your replay of your presentation you did for Helium 10 Elite a few months back. But I was looking at your slides and there was something that you were talking about magnet and seed keywords and just by looking at the slide I couldn't tell what the strategy was. So can you explain what are you doing? I'm not sure if this has to do with chat, gpt or, but just how are you using magnet in a unique way? Ritu: Yeah, so what I do is basically I start off my keyword research by looking at audiences, like who is the right target audience for a product, right? So that's my first step. Now the audience list will help me figure out what words these people use. So if it's a garlic press and let's say there's five different types of people, there could be just regular straight up chefs, there could be restaurant owners, there could be whatever. So there's like five or six different types of people who might use a garlic press. Ritu: Now I ask ChatGPT to tell me all the words that these audiences or avatars are likely to use when they search on Amazon. So I'm actually starting from a suggestion of a seed keyword. That's my starting point, and then I use those seed keywords that chat GPT generates to go and dump that into magnet. And then I use the expand option the second one, not the first one and that basically gives me all of the keywords and their search volumes, and that's what I need Basically. Ritu: I wanna kind of run it by search volume information to figure out if it is really a word that I should be going after. Now I don't always come up with those words, probably because the search volume is too low, in which case I don't need to worry about it, but I can still use that information as broad match modifiers to just generate some sort of discovery. So like, for example, eco-friendly. I don't know if there's any sort of garlic press that's eco-friendly, but let's say someone in that audience wants an eco-friendly garlic press made out of bamboo or whatever. I will still create broad match modifiers that have those important words in that combination so that I can at least start to do some keyword research through an ad rather than through existing search volume data. Bradley Sutton: Okay, cool, switching gears from keywords now to images. I know you've talked about mid-jurdy Canva. Have you played around at all with the new Amazon one that they made kind of for sponsored brands? And then, if so, what's your results? I've had very different, like some of it are absolutely terrible, but then I know that part of it's because I don't really know how to prompt them. I'm not very good at prompting, but what's your experience with the new Amazon AI image generator for sponsored brand ads? Ritu: Yeah, I mean it's not bad for someone who's really struggling with image creation in general, but it's not really usable for every case right? In some cases, it's gonna be hard to come up with the perfect background for your image. The other trouble I have with it is that the product image is too small on the canvas, and that's not how I like my sponsored brand headline ads Generally. This is a tip actually for our listeners when you create a sponsored brand lifestyle photo, the biggest mistake people make is that they fully capture the lifestyle setting in which that product is being used, but then the product itself is so tiny. That's a big mistake. That shouldn't be the way right. The way to do it is to have the product front and center. It has to be blown up right in the middle and then you could maybe suggest what the background is. You might just use suggestive creatives rather than have it in absolute terms. It's being used in the setting that it's being suggested, so for that reason I generally like to request for zoomed in, highly close up type of images so that we can have better conversion rates. Ritu: And there's a story that I just wanna share here real quick. We had one client with a dog product and the product was being used on a dog that was sitting in the lap of a woman on a sofa, and then there's a living room in the background so you can imagine the size of the product. It's like so small you can't see it right. So then what we said to this client was give us a zoomed in image. So then they zoomed right in, so all we see now is the pop and we see the product. Right. So it completely changed the metrics for that ad and then we started using that particular image for many other of their sponsored brand headline ads, and then the rest is history. Ritu: They really started growing after that. But the point is that close up images are more important than pretty images, right? So pretty images anyone can create pretty images. You wanna make them highly converting images and for that reason I might not use the Amazon's AI generated images right away, unless they become better, unless they can kind of keep the product as the hero it needs to be, front and center. Yeah, I'm trying to figure out any prompt that can help me get to that stage, but I'll keep testing. I'm not sure yet. Bradley Sutton: Yeah, so then what outside of Amazon? Then, like I said, I know you're using like mid journey, which is another one that's not too expensive it isn't like 10 bucks a month or something like that to use mid journey, or yeah. So then what if somebody is like all right, you told us what some basic stuff that people how chat GPT for 20 bucks a month can help Amazon sellers. What is something that Amazon sellers of any level can use mid journey for? That's kind of simple and definitely adds value. Ritu: Yeah, I think mid journey is definitely the leader and if you can learn to use it, there's nothing like it yet. But even straight up, chat GPT is now getting pretty good with images, so you can describe whatever you want and then it is connected to dolly in the back and then it generates those images and gives them back to you right in your chat GPT prompt, right. So if you have the paid version, then you can start testing that as well. Bradley Sutton: Okay, so let's say I've got all right, I've got a pretty nice image. You know, maybe it's a white background image or something of my product. Would the first thing I should do with experimenting with AI and mid-journey and things? Would it be making an infographic? Would it be trying to make a lifestyle? Like I remember in the early days of AI, like you could never put a human being in there because they would have like 17 fingers and just crazy faces and stuff like that. But like what should I do then? What kind of images? Or is it not really don't use it for your main images, but use it for, like, the sponsored brand and sponsor display, things like that? Ritu: Yeah, so okay, I think we need to think of images as layers, just like we think of layers in Photoshop. Right, there's layers like a background layer. So if you want just the ambience, the mood, the background, you generate that layer independent of anything else. That's one way of going about it. And then you layer in your product. You have your kind of no background product. Then you can always place it right in the middle, do those sorts of things. So it would probably be a two or three step process where you think of each layer separately, even the humans. You could bring humans in from a different source. You can get humans from there, you can get your backdrop from somewhere else and then you can get your product from your own product images and put them together. That would probably give you the best results. Ritu: But if you tried to have mid-journey to all of that, you might experience some failures there or some surprises with, like you said, 17 fingers and stuff. Now, mid-journey, the latest versions of it are getting better and better, so it's very human-like and it doesn't appear awkward. The facial expressions aren't awkward anymore, so that's good news, just means that we're going in the right direction. It's only gonna get better from here. So I would think of layering as one concept, and then, of course, where you wanna apply it is another thing infographics. I don't think chat, gp or even mid-journey would be good for infographic other than just generating the background for it, because text it still doesn't do a good job with text. You'll have to use some of your other tools for text. So again, it's layering, combining tools and coming up with the concept. So yeah, those are some of the ways in which you can use images. Ritu: Now posts is another interesting one. A lot of people are using mid-journey for generating posts, and that's a good way of generating lots of posts content, because Amazon doesn't allow you to repeat an image twice. So what you can do is you can have Dali or even Canva. I've used Canva AI, which is different from Canva normal. I can explain the difference, but anyway. So Canva AI can generate based on your description of what kind of backgrounds you want, and then you just slap in your photo your kind of hero image on top of it and there you have your posts. It takes barely any time to create like 20 different posts and most people don't realize this, but posts are free advertising. I would highly recommend generating posts on a regular basis and take advantage of it. Bradley Sutton: I've seen them more in search results lately too. Ritu: Posts. Exactly, it's one of those widgets that comes up. Bradley Sutton: That never happened, like six months ago or something. But, now it's right there on page one, so it's important to do, I agree. Ritu: Yeah. Bradley Sutton: All right. So earlier you talked about search group performance. I love search group performance. My self is just like it's stuff that three, four years ago we would have. I would have bet a million dollars that Amazon would never release this kind of data to the public, and Amazon definitely has come a long way. What are some other ways that you're using search group performance, analyzing the data that Amazon gives? Ritu: Yeah, so search group performance. Like you said, it's unbelievable that Amazon is actually sharing this information out, so it's really up to us to take advantage of it as soon as possible. Almost feel like time is of essence here, because everybody's going to have access Everybody has access to that information. But right now most people are in the state of overwhelm. They're like, oh, I have this great data, but I don't know what to do with it. So most people are stuck at that stage. Ritu: But if you want to take the next step, then I would suggest start downloading those reports right away, because these things also get lost. Amazon discontinues things that you think they're going to be giving us forever and forever. For example, the brand analytics data that used to be I don't know millions of rows has certainly been compressed to just 10,000, and so on. So I mean there's a loss there that cannot be replaced. So I would say, number one start downloading your at least your monthly data at the ASIN level and then stitching all that data together, and by stitching I mean maybe putting it into a data warehouse. We use BigQuery in order to bring data in, and the way to stitch it is by making sure that your reports have some extra columns like the date column has to be there Then you have to make sure that you have the brand name in it and you want to make sure that your market is in this, so that when you stitch all that information together, then you can use a single report like a looker studio to dip into the data warehouse and you can basically use switch filters to switch between your different markets. So if you plan your data strategy well, then you will be able to use it more efficiently than just using it in a throwaway style, which most people do. Ritu: Most people go download a report, they look at it, they stare at it and they're like, ok, whatever Done, and it's thrown away. You don't want that. You want a system. You need an ecosystem for managing your data so that you can look at those from time to time. You get a month over month review. You get a month over month trend. You can see if anything has lost its search volume over time. It's so easy to check that at a search term level. Once you have stitched all that information together and is available in maybe something like a looker studio, how about something that's good? Bradley Sutton: it's important to understand the you know, like how to get started and not just like, all right, let me. Let me just look at search career performance or this data, just, you know, in the UI on on Amazon. But then what's the next step? Now I've got everything in my data warehouse and stuff like, for example, me. One of the things I like to look at in search career performance is comparing the conversion rate by the keyword for for just the overall niche, compared to my own. You know my own conversion rate. But you know, I think that's probably one of the most no brainer things. What are some other maybe not so common things that you're looking at when, when you get all of that data into your, your data warehouse, and start you know, start looking up stuff? Ritu: Yeah. So one of the things that I find really interesting is the average price per search term. So this is you know, amazon gives you the average price and that, basically, is a good indication of whether that search term is going for cheaper products or is it going for slightly more expensive products. Just to give you an example, let's say you have the word lotion right Now. You have a $50 lotion by L'Oreal, maybe, and you have a $5 drugstore brand Same thing, selling lotion. But if you're going after, if you're looking at the search term lotion, whatever, daily lotion or whatever and if you see that the average price for that search term is going at $6, let's say that's the average price of the product being sold. That is telling me that, no matter what I do to compete on that, on that search term, it's going to be hard because I'm going to be competing with lots and lots of cheaper brands. So we actually have filters on our search terms or search query reports, so that we only look at those searches that are in the ballpark of our products price point. That basically eliminates a lot of the noise, because otherwise you might be led into thinking that gosh, this is a great keyword and then you spend lots of money on it and ends up being a high cost scenario. You don't want that. So you look at both of the things one that you mentioned, which is what we call strength, keyword strength, which is determined as a ratio of purchase share and impression share. If you can get that ratio to be above one, then that's a good keyword. That is strong, inherently strong, because you're winning more of the purchase share than you're winning of the market, which basically puts it in a good spot. Ritu: And then the second one would be the filter on price. The third filter I would put is search volume, because, again, we don't want noisy, insignificant terms to distract us. And I think the fourth filter I would put there is data sufficiency, like how many sales have you had for that keyword over that period of time? So yeah, those would be the four filters to kind of get everything else out. And then, yeah, I mean that would be our way of figuring out which search terms are good. Then the other use cases of that would be to stitch that data with your ad data. So when you stitch those two together you can find gaps in a systematic sort of way, not just like a one off, throw away kind of way, where it's always being merged and it's always coming together and you can always see these are the ones that I'm not advertising yet. And then, yeah, I think those were the two main ones. Ritu: The third, slightly more advanced one, is when you want to figure out if a search term is good for product A, product B, product C, product D off your catalog because they might be sharing those keywords. Then you can see relative strength across your different products and see where you want to channel your information. Now that comes with the caveat, and that caveat is that there's a very high halo sales ratio on Amazon, which means you might be directing traffic to one of your product variations and something else is actually getting picked up eventually. So you need to know all of the. You need to know all those pieces in order to make the right decision and essentially in terms of using your, your traffic source as a fire hose, literally, and saying, okay, I want to direct it to this product and not to this product. Unless you know what the halo sales are, you could be off. Bradley Sutton: Yeah. Yeah, well really great stuff. Now, before we get into your last strategy you know, maybe it could be a PPC strategy, since that's your specialty how can people reach out to you if they, you know? How can they find you on the interwebs if they want to? You know, get some help with some of the stuff that you've been talking about today. Ritu: Yeah, absolutely so. I'm on LinkedIn. I'm pretty active there, so just look up my full name, Ritu Java, and you should be able to find me there and just say hi and I'll be happy to help. Yeah, and other ways, you can just reach out to our website, ppcninja.com or anywhere else. You see me. Bradley Sutton: Awesome, awesome. Now we have some of we do on our show. We call it TST. That's the 30 second tip. So you know you've been giving us lots of great tips and strategies, but what's like a hard hitting one you can give us in 30 seconds or 60 seconds or less. I'm not going to cut you off, go ahead. Ritu: So I think that you know we're all sitting on tons and tons of data and we don't know how to use it. I would suggest start thinking of strategies to use your data by connecting them up. Every piece of data that we get from Amazon or other sources, whether it's keyword rank tracking or search volume data, or your ads data or organic data. Also, you know competitor data and stuff like that. It's in different locations, it's hiding behind wall gardens and stuff like that. Ritu: You want to figure out a system to bring it all together, and I would recommend using a data warehousing strategy to start bringing everything together so that you can start looking at it holistically. So I would recommend start to think of simple ways in which you can convert your snapshot data into time series. That that would be my advice, and time series is basically for people who don't understand that. It's basically assigning dates to all your downloads. If you're downloading a business report, make sure you add a column and put the date there so that that becomes a way of identifying when that event happened. When you're connecting so many pieces of data together. Bradley Sutton: Awesome, Awesome Well thank you very much. Thank you so much for your time. Ritu: Than you so much Bradley. Bradley Sutton: This was really awesome, awesome and we'll definitely be having you back on the show sometime next year to get your latest strategies. Ritu: Awesome, we'll look forward to that. Take care, Bradley, have a good one.