Podcasts about make your brand impossible

In this episode, Kelly, Dane, and Jay dive into how visual storytelling can elevate your heat-printing business by creating emotional connections with customers. Learn how to find your unique style, carve out a niche, and leverage social media to showcase creativity, all while building a memorable brand identity. With story-driven design and branding consistency, discover practical tips for making a lasting impact in a competitive market.Jay's Book Recommendations:Differentiate or Die: Survival in Our Era of Killer Competition by Jack TroutFascinate: How to Make Your Brand Impossible to Resist by Sally HogsheadGet Different: Marketing That Can't Be Ignored! by Mike MichalowiczConnect with Dane & Jay:Dane's LinkedinJay's LinkedinConnect with STAHLS':FacebookHeat Press for Profit Facebook GroupInstagramYouTubeTikTokLinkedin

In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. marketing. Topics we cover: 1:00 - Concierge onboarding 7:34 - Branding tips for a new business 14:42 - Getting higher engagement rates on cold outreach emails 21:29 - Prioritizing product improvements vs. funnel-building 14:42 - Getting higher engagement rates on cold outreach emails 21:29 - Prioritizing product improvements vs. funnel-building Links from the Show: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist TinySeed  MicroConf Youtube Channel If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you.Subscribe & Review: iTunes | Spotify | Stitcher Transcript...Read more... »Click the icon below to listen.  

On this episode, we’ll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We’ll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand.  Gear Review: We’ll also share a review on a portable new lapel recorder I recommend […]

I ordered this book based on my conversation with Jenn, who is the Founder & CEO of Publish Your Purpose. There's such a disconnect that exists when it comes to the effort of marketing and branding. We tend to reflect ONLY what we think people want to see – which, granted, is very important in order to demonstrate value – but most times we end up forgoing and limiting our uniqueness, authenticity, and what's at the core of who we really are. In this episode, Jenn breaks down what she learned in the book as well as how she recognized and applied the lessons both in herself and with her clients, helping to elevate how they show up in the work they do. The book emphasizes that we all have different attributes and skills which make up our archetype, but they can all work for us – as long as we're aware of them. Publish Your Purpose Press: https://publishyourpurposepress.com/ Information on Jenn's Upcoming Author's Lab which begins on August 15th: https://www.linkedin.com/posts/jenntgrace_check-out-what-well-be-covering-during-our-activity-6830838203919007744-2ZsW

Show Notes: Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead https://amzn.to/2ZQ3Pgf Dear Writer, You Need to Quit by Becca Syme https://amzn.to/38zKsMi Becca Symes' Write Better Faster 1.0 https://betterfasteracademy.com/wbf-beginners/ This post contains affiliate links.

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:   #1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content. #2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms.   Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are: #1. Personal story. #2. Personal philosophy. #3. Lifestyle posts. #4. Sharing authority. #5. Results and training. #6. Process and method. #7. Pain or problem. #8. PR. #9. Celebrity. #10. Case studies and testimonials. #11. Question #12. Invite and ask. #13. Solution or application   For more from Nick, follow him on social media and get his free 13 Pieces of Content download with these links: Instagram: https://www.instagram.com/nickcavuoto/ Facebook: https://www.facebook.com/nickcavuoto/ Twitter: https://twitter.com/nickcavuoto 13 Pieces of Content: https://docs.google.com/document/d/1Farfu6UPf5I1mNes68bbRrgpTG87rUZlC9lwtlDpO5Q/edit   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

On today’s episode of Steal the Show, we’re talking about what it takes to transform from a good speaker to a fascinating one who stands out from the crowd. At just 24, Sally Hogshead was the most-awarded advertising copywriter in the United States. Since then, she has been inducted into the National Speakers Association’s Speaker Hall of Fame and has published New York Times and Wall Street Journal bestselling books. The creator of the Fascination Advantage®, the first communication assessment that measures how others perceive you, Sally’s latest book is FASCINATE: How to Make Your Brand Impossible to Resist. Read more at https://stealtheshow.com/podcast/133-sally-hogsheads-top-notch-tips-fascinate-audience/.

As we approach the end of another year, it’s time to start thinking about business strategies and what we can do to boost our business in the new year. In today’s episode, Monica speaks with Cheryl Knowlton and Kristy Hairston about some book suggestions for building your brand, personal development, and business strategies. Both guests stress the importance of reading, and with a curated list like this, you’ll know right where to start!   Cheryl Knowlton   Cheryl loves to read! Not only physical books, but Audible is a great hack to get more books in. Both Cheryl and Monica have their book lists on their websites, and you can also check out Goodreads, a social media platform for book sharing.   The first book they discuss is Never Split the Difference, by Chris Voss. Chris was the chief hostage negotiator for the FBI, and the book focuses on different types of negotiations. In some cases, you literally can’t negotiate for half of whatever is at stake, and this book teaches you the skills to never settle for half of what you want. You can also access Chris’ material on YouTube.   Cheryl and Monica discuss the idea of a win-win situation if you never split the difference. The book provides scripts and scenarios that can help you navigate different situations. They also talk about the “black swan” as a key to negotiation, and how knowing what the black swan is can change the course of the deal.   The next book is Unfu*k Yourself, by Gary Bishop. Though the title is a bit colorful, it is a great personal development book. It helps you be intentional about the things that are hijacking your life. The companion workbook is an aid to help you work through these things and make real changes. The way to make fundamental changes is to make promises with ourselves, and hold ourselves accountable to those promises no matter what.   Think and Grow Rich for Women, by Sharon Lechter is a great book about not only how to make money, but also talks about other motivations beyond just making money. Money means different things for different people. It uses the same language and terminology as the original, and has a lot of great quotes and affirmations, especially for women.   The last two books they discuss are both from author Sally Hogshead. Fascinate is geared toward understanding branding in corporations. She took this same information and put it into How the World Sees You, which focuses more on branding for individuals. There is also a code in the back of the book for a quiz to determine your primary and secondary advantage, and how to use them.   Books allow you to connect with very powerful people without having to be physically with them. Reading can make you a better real estate professional, husband or wife, son or daughter, and all-around human being.   Kristy Hairston   Getting Everything You Can Out of All You’ve Got, by Jay Abraham has 21 ways you can outperform your competition. It focuses on mindset and looking at other industries for principles you can apply to real estate. These steps can help you form your brand around the customer experience. The book also provides tips on how you can get clear on who you are and what you’re setting up for yourself.   Kristy and Monica go in-depth about the customer experience, and how we can draw on different industries and apply those ideas to real estate, especially getting consistency in your customer experience from open houses to closing gifts.   Ninja Selling by Larry Kendall focuses on the flow Kristy referenced. Sometimes we don’t have a referral-based business because we aren’t “in flow” with them. It focuses on two types of flow, auto-flow and live-flow, and how you can continue to deliver to your current customer base. It will help you identify your “Ninja 9,” nine successful habits that are done each week.   Kristy talks about how she combines the ideas and principles of the two books mentioned to better suit her business.   The book To Sell Is Human, by Daniel Pink is a research-heavy book that breaks down the different layers of information about our careers and industries. There are case studies across several different industries that can help shift the mindset for REALTORS® in how they present themselves and their product. This book is great for people who are looking for thoughtful insight and data.   In this business, don’t forget to be uniquely you! Do that with a system and a brand for yourself.   Guest Links:   Goodreads   Cherylknows.com Workpurposefully.com   Never Split the Difference, by Chris Voss Unfu*k Yourself: Get Out of Your Head and Into Your Life, by Gary John Bishop — the book and the companion workbook Fascinate: How to Make Your Brand Impossible to Resist, by Sally Hogshead How the World Sees You: Discover Your Highest Value Through the Science of Fascination, by Sally Hogshead Think and Grow Rich for Women: Using Your Power to Create Success and Significance, by Sharon Lechter Burn the Hamster Wheel: Stress Management Strategies for Today’s Real Estate Professional, by Cheryl Knowlton   Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, by Jay Abraham Ninja Selling: Subtle Skills. Big Results., by Larry Kendall To Sell Is Human: The Surprising Truth About Moving Others, by Daniel Pink Real Estate Tech Reboot: Tips for Leveraging Technology to Grow Your Real Estate Business, by Kristy Hairston   Additional Links: OnlineLearning.REALTOR for NAR Online Education Training4RE.com — List of Classroom Courses for REBAC and REBI classes.   CRD@realtors.org   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com FuntentionalLiving.com FranklinTNBlog.com   Additional Bios:   Cheryl Knowlton is the CEO and Chief Energy Officer of Dynamite Productions, Inc. A 20-year veteran of the real estate and mortgage industries, Cheryl works with real estate professionals who want to increase confidence through compliance and elevate their expertise through education. Cheryl is a proud member of the National Speakers Association and holds the highly coveted Certified Speaking Professional (CSP) Designations as well as the Distinguished Real Estate Instructor (DREI) designation, given by the Real Estate Educators Association. She also holds fifteen designations and certifications bestowed by the National Association of REALTORS®.   A record-breaking recruiter, licensed broker, real estate sales and mortgage expert, Cheryl specializes in enthusiastically empowering excellence by consistently delivering highly engaging, timely and relevant content. Cheryl’s programming ensures that today’s real estate licensees and brokers the tools they need to hit the ground running to raise the bar of professionalism in the real estate industry.   Cheryl is the author of “Burn the Hamster Wheel: Stress Management Strategies for Today’s Real Estate Professional.” She is consistently working to fight overwhelm and burnout and to “burn her own hamster wheel” in her personal and professional life through long runs, loud concerts in the car, weekly massages, and playing with her grandbabies and her dog, Buzz Lightyear.   Kristy Hairston   Kristy Hairston is an energetic, driven and compassionate leader. For the past 11 years, Kristy has chosen real estate as the vehicle to use those qualities to add value to family, clients and fellow REALTORS®. She is the Principal Broker at Parks Realty in Nashville. She is a national instructor and was awarded the Educator of the Year award in 2018 by Tennessee REALTORS®. “The most rewarding part of being an instructor is the satisfaction that comes from helping others grow their businesses.” Kristy is the 2020 President of the Greater Nashville REALTORS®. At the core, Kristy is a life-long learner and goal-setter. She has served on the Tennessee REALTORS® Forms committee for four years. She had a really interesting experience that helped all of us by being the Co-Chair for the NAR Conference and Expo for 2018–2019. You might have seen her on the big stage!

Nick Nanton speaks with world-class branding expert, Sally Hogshead. Sally is the best-selling author of books including Fascinate: How to Make Your Brand Impossible to Resist and How The World Sees You.

In the words of Sally Hogshead, “Different is better than better.” In the second part of a 3-part series on personal branding, Jennifer shares some tools, strategies and exercises from her Personal Brand Worksheet that you can use to discover where you’re at and help to get to where you want to be. In next week’s episode, we’ll be taking what you’ll learn today out in the world. In today’s episode, Jennifer will talk through some of the steps of her Personal Brand Worksheet. This week’s episode is the second part of a 3-part series on personal branding. If you missed last week’s episode, please listen here before continuing with episode 24! What is a personal brand? Jennifer defines the personal brand as “the perception that people have of you compared to others in similar positions”. So in order to secure those opportunities that you want, you’ll have to stand out from a crowd in a big way. So where does one start? One of the best personal brand assessments that Jennifer has found was created by Sally Hogshead. You can find it in her book called Fascinate: How to Make Your Brand Impossible to Resist or online at com Today’s world is noisier than ever and career success no longer hinges on securing a quality job. To really move up, get noticed by the right people at the right time is the name of the game. But how can you stand out when everyone else trying to do the same thing at the same time on the same platforms? You might be happy with your job today but if the 2008 recession has taught us anything, it’s that ironclad job security is a thing of the past. Rather than focusing on employment security, the new reality of work is all about employability. And that’s where your personal branding comes in. Do you have Jennifer’s Personal Branding Worksheet in front of you? Let’s get started! Feel free to pause the podcast and take your time on each section. Forget your job title. Don’t let it pigeonhole you when you’re looking to make an impression. Instead, consider: how does what you do add value? What are you most proud of? And what gets you excited? These are things that will help you stand out. Identify your skills and strengths. What do you bring to the table? What comes naturally to you? Narrow these down to 3 to 5 thing that you truly excel at. You can use the words on the worksheet for inspiration! Let’s take a look at the bigger picture. How people view you is an integral part of your personal brand. Think about how your colleagues or friends would describe you. What do you aspire to be? How do you want to make an impact in this world? We all have a personal brand whether we want to or not. So now it’s time for the hard part: ask the people around you about their perception of you to find out what your existing brand looks like. What three words would they use to describe you? Take these words and type them up into a document. No skipping allowed! Upload them to net to create a word map and find the words most commonly used to describe you. This can help you identify what people do – and don’t – associate with you, and help you figure what you need to do to get the words you want to show up on your map. So you’ve taken stock of where you are but where do you want to go? One exercise that can help you shape your personal brand is creating a Personal Branding Statement. Jennifer uses the BRAND acronym to break down this exercise. B for bold, R for relevant, A for authentic, N for notable, and D for differentiated. Jennifer also talks about some notable personal branding statements she’s come across and why they stood out to her. Ready for some homework? Start thinking about your own personal brand statement. Jennifer suggests using Kary Oberbrunner’s formula to develop your statement. Fill in the blanks! I am (your professional identity) who helps (your audience) do or understand (your unique solution) so that (transformation/benefit). Share your personal brand statement with us! You can send Jennifer an email or LinkedIn message or share it on social media with the hashtag #impactmakerspodcast.   Resources & Links: Personal Brand Worksheet Impact Makers Episode 30 - Your Personal Brand Sally Hogshead Fascinate: How to Make Your Brand Impossible to Resist Howtofascinate.com Impact Makers Episode 4 - Quit the Cubicle with Mike Kim Meg Guiseppi Impact Makers Episode 7 - How I Became A Speaker And Entrepreneur     Check out another trailblazing HR powerhouse! HR expert Laurie Ruettiman hosts a podcast called Let’s Fix Work where she speaks with a diverse array of people about how to change the way we think and work for the better.  Give us a hand getting the word out! Do you want to spend your personal and professional time making a lasting impact on others? Do you want to be the kind of leader people love? Subscribe today and we will bring you new ways to change the world every single week.

Visit EOFire.com for complete show notes of every Podcast episode. Sally Hogshead is an award winning branding expert, hall of fame speaker, and bestselling author of Fascinate: How to Make Your Brand Impossible to Resist and How the World Sees You. Hundreds of corporations and small businesses use her Fascinate system including Twitter, IBM and Porsche as well as universities such as NYU.

What are your qualities that people are most attracted to? What makes you intrinsically you? Sally Hogshead, author of Fascinate: How to Make Your Brand Impossible to Resist, was in a car accident as a girl. The resulting damage to her face left her feeling that her "smile had turned into a grimace." As an extrovert who connected through her smile, this left her insecure and unsure how to connect with others. Sally has come a long way in the 30 years since the accident, but it's still at the heart of the work she does: "Its a gift to get to share with other people what their best gifts are so that no one feels insecure." Sally shares her expertise with major brands and teams like Nike, Ikea and Target. Today, she shares with us so we can identify our best qualities (and those of our business) so we  can better connect with others and live inspired. SHOW NOTES Aspire to be the best YOU; not compared to others. When you put time into your natural gifts (v. spending time improving weaknesses), you make extraordinary leaps. You don't have to be perfect at everything, but know that you are extraordinary at something.  We're taught it's good to be the smart or funny one, but theres not a one-size fits all. There are lots of way to succeed. High performers identify and focus on delivering in their strength and turn it into a specialty. Brilliance comes in many forms. When we don't know ourselves at our best, we aren't able to reach our full potential. You'll never succeed by being quiet or playing small. Check out Sally's blog post about her dad here. Most of us don't talk about the bad stuff. But its healthy to realize that scars aren't the end of it; are often the best of it. Tool to overcome a challenging time: Ask yourself "Why is this the best thing could happen?" Ex: If your child doesn't make the play - "Now thers more time to pursue a different passion and your can always prep more next time." Being in a job/relationship/scenario you don't like isn't your fault, but you have to work to find options to change it. You can't plan out the whole thing. There is some risk in all success. The universe provides we don't know what the journey is while we're in the middle of it. It's so important to tell the people we love that we love them; tell them how significant they are. Take Sally's Fascination Assessment to find out how other people see you at your best + to become more of who you are. Use code: liveinspired Call out when people are at their best and then help them focus on doing more of that: Be themselves on purpose. It's easy to get to a place of self judgement if you don't have a bigger vision that is more important than the insecurity you see in the mirror. SALLY HOGSHEAD'S LIVE INSPIRED 7  1. What is the best book you’ve ever read? Jonathan Living Seagull, by Richard Bach. It made me feel that all things are possible 2. Tomorrow you discover your wealthy uncle shockingly dies at the age of 103; leaving you millions. What would you do with it? I wouldn't quit working - it far transcends money for me. 3. Your house is on fire, all living things and people are out. You have the opportunity to run in and grab one item. What would it be? The printed marriage proposal from my husband framed in my bedroom. 4. You are sitting on a bench overlooking a gorgeous beach. You have the opportunity to have a long conversation with anyone living or dead. Who would it be? I like talking with you! 5. What is the best advice you’ve ever received? You don't have to change who you are, you just have to become more of who you are. 6. Looking back, what advice would you give yourself at age 20? Floss more. Joy and passion and spontaneity are good, but so is thoughtfully planning for the future. 7. It’s been said that all great people can have their lives summed up in one sentence. How do you want yours to read? The greatest difference that you can make is to become more of yourself. ***  If you enjoyed today’s episode: Subscribe (automatically get new episodes), rate & review (help spread the word!) this podcast wherever you get your podcasts. I can’t wait to see you here next Thursday! Today is your day. Live Inspired. Live Inspired with John everyday on Facebook, Twitter, YouTube, LinkedIn, Pinterest and get his Monday Motivation email: www.JohnOLearyInspires.com/Monday-Morning 

What makes you fascinating and intriguing to your clients, your customers, your business partners, and the people around you? Some of you may already be able to answer this question – and that is great! However, some of you may not realize the fascinating elements of yourself that make you intriguing to others. In fact, you may even believe there is nothing really fascinating about you at all. Keep Reading >> My guest today, Sally Hogshead, is passionate about helping brands discover – or rediscover – what makes them fascinating to the people around them. Sally started her career in the advertising industry. In her early 20s, she skyrocketed to the top of the advertising profession and by the age of 24, she became the most award-winning advertising copywriter in the United States. She has worked on numerous advertising campaigns including Mini Cooper, Nike, Godiva Chocolate, and Coca Cola and her work has been displayed in the Smithsonian of American History. By the age of 27, Sally opened her first advertising agency. Drawing on her remarkable branding legacy, she created The Fascination Advantage Assessment and wrote the book Fascinate: How to Make Your Brand Impossible to Resist. The Fascination Advantage Assessment is the first algorithm to measure how the world views personal brands. Sally has appeared frequently on national news media – including NBC’s Today show and The New York Times. She joins me today to share why she created The Fascination Advantage Assessment, how it can help you identify what makes you and your brand fascinating, and how identifying what makes you fascinating can help you market your business with more authority.   “You are fascinating. You don’t have to change. Just find those qualities and do more of it.” – Sally Hogshead   Today on the Fierce Feminine Leadership Podcast: We have all killed off parts of our authentic selves in favor of playing it safe When you shut your authentic-self down – you are denying the world that “spark” How The Fascination Advantage Assessment can help you rediscover your “spark” How identifying how you are different and what you do best can help you develop and improve how you market your brand   Sally’s Advice to Fierce Feminine Leaders: The world is not changed by people who sort of care. The world is changed by people who passionately, irrationally, excitedly care. It is changed by you. In order to do that, you have to know how the world sees you. Once you know how the world sees you – it’s game on!   Get Your Fascination Advantage Assessment Today! Visit Fascinate.com/you and enter the secret code: FIERCE17 (not case sensitive) to claim your free Fascination Advantage Assessment today!     Love the show? Let us know!                                            Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!                                             What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!                                                                    And, if you really want to ramp up your fierceness…                                             Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!                                             Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.                                               A Special Thank You to Our Sponsors                                           This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women.                                     Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!        

Today's featured guest is Sally Hogshead. Sally skyrocketed to the top of the advertising profession in her early 20's. By age 24 she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.  Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage, which is the first algorithm to measure personal brands, and unlike traditional personality assessments such as Meyers-Briggs or Strengthsfinder, Sally's test does not measure how you see the world, but how the world sees you. She frequently appears in national media, including NBC's Today Show and The New York Times. She was named the #1 brand guru in the world, and her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA as well as thousands of small businesses.  The science of fascination is based on Sally's decades of research with dozens of Fortune 500 teams, hundreds of small business, and over 1,000 C-level executives. Her newest book, Fascinate: How to Make Your Brand Impossible to Resist, is a New York Times bestseller. Sally is one of only 172 living members of the Speaker Hall of Fame, which is the global speaking industry's highest award for professional excellence. 

Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.   Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage— the first algorithm to measure personal brands. Unlike traditional personality assessments such as Myers-Briggs or StrengthsFinder, Sally’s test doesn’t measure how you see the world – but how the world sees YOU.   She frequently appears in national media, including NBC’s “Today” show and the New York Times. Named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA, as well as thousands of small businesses.   The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.   Her newest book, FASCINATE: How to Make Your Brand Impossible to Resist is a New York Times bestseller.   Sally is one of only 172 living members of the Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence.

Sally Hogshead (@SallyHogshead), author of Fascinate: How to Make Your Brand Impossible to Resist, rejoins the show to tell us how our audience scored in her Fascination Advantage Assessment. You'll be as surprised as she was when you hear the results! The Cheat Sheet: Personality Danger Zones -- understanding how other people see us and maximizing the chances of making a positive first impression. The upsides and downsides to creativity. How positive attributes can translate into pitfalls. Do you partake of "idea snobbery?" What patterns do Art of Charm listeners have most in common? And so much more... Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/sally-hogshead-fascination-advantage-assessment-bonus/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

  My guest in this episode is Sharon Vornholt. Sharon Vornholt is the owner of Innovative Property Solutions in Louisville, KY.  She has been investing in real estate since 1998 and has been a full-time wholesaler since 2008. Sharon is best known as a marketing and branding expert for real estate investors. She has helped hundreds of people refine their brand and create marketing plans that work. Sharon is the creator of the Louisville Gals Real Estate Blog and the popular podcast “Let's Talk Real Estate Investing”.  She is also mentor and a coach who loves helping others start and grow a profitable business that allows them to live an entrepreneurial lifestyle. Sharon co-hosts several live events each year on branding and marketing. Share your thoughts with me on Twitter @mclaubscher and Instagram @cashflowninjapodcast Click To Tweet: How To Build A Powerful Real Estate Wholesale Business If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on Itunes so more people can find us! so more people can find us!   Interview Links: Louisville Gals Real Estate Blog Recommended Books: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran Support Our Sponsors Healthy ONNIT, use coupon code GETONNIT to receive 10% off your order @  www.cashflowninjahealth.com Wealthy Fundrise, a great way to participate in commercial real estate investments. Learn more @ www.cashflowninjawealth.com Wise Audible, download any audio book for FREE when you try Audible for 30 days @ www.cashflowninjabook.com   Killer Resources! Money Masters Playbook Cashflow Ninja Cashflow Investments Checklist Cashflow Ninja Cashflow Toolkit Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post! Also, please leave an honest review for the Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates, please follow me on twitter @mclaubscher and instagram, @cashflowninjapodcast. Special thanks to  for joining me this week. Until next time! Live a life of passion and purpose on YOUR terms, M.C. Laubscher

Sally Hogshead (@SallyHogshead) tells us how we can make anything fascinating in as little as one hour by applying the principles of her book Fascinate: How to Make Your Brand Impossible to Resist. The Cheat Sheet: Are you pistachio or vanilla? Different is better than better -- learn why standing out and knowing how to fascinate is your greatest competitive advantage. Neurologically, the process of fascination is similar to the infatuation of falling in love. Discover how to find your particular strengths and use them for maximum leverage -- not just in business, but in life. Take the fascination test to identify what makes you different -- so you can do more of what you're already doing right and less of what detracts from your strengths. And so much more... Gentleman's Box is a men's subscription service that provides men around the world with four to six men's style and grooming essentials in a monthly box. Use promo code "CHARM" at checkout to save $5 off any subscription option at Gentleman's Box here! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Looking for a new podcast (in addition to The Art of Charm rather than as a replacement, we hope)? Check out Mike Dillard's Self Made Man here! Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/sally-hogshead-how-to-fascinate-episode-574/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

New York Times Best Selling Author Sally Hogshead joins the podcast to discuss her book Fascinate: How to Make Your Brand Impossible to Resist. Listen in as Sally shares her groundbreaking research in which she measured almost a million people to find what makes a brand, or idea, or a message fascinating. 

Sally Hogshead is an award winning branding expert, hall of fame speaker, and bestselling author of Fascinate: How to Make Your Brand Impossible to Resist and How the World Sees You. Hundreds of corporations and small businesses use her Fascinate system including Twitter, IBM and Porsche as well as universities such as NYU. Visit EOFire.com

Sally Hogshead, in her new book, Fascinate: How to Make Your Brand Impossible to Resist, shows how to tap into what makes us and our businesses fascinating to others. When you are being your authentic self, and your company is centered around your vision, you stand out from the crowd and attract people--the right people--to you. Sally and I had a warm, friendly conversation about fascination! Listen us: Listen on iTunes or Listen to/download this episode here: Mentioned in this show: Sally Hogshead Book: Fascinate: How to Make Your Brand Impossible to Resist Twitter Facebook Instagram "Transform Your Life!" and other live events Worry No More! book Download: Affirmations for Abundant Living LIAM Team Life Coaching Community Subscription/Social Links: Subscribe on iTunes! Subscribe on Stitcher Radio! Watch on YouTube! LIAM on Twitter: @LifeIs262 LIAM on Facebook / LifeIsAMarathon Subscribe to the LIAM Mailing List www.BruceVanHorn.com Bruce Van Horn on Twitter Bruce Van Horn on Facebook    

Sally Hogshead, Hall of Fame Speaker and Best Selling Author, joins the Bryan Kramer Show for some real talk on the power of fascination through difference and how you can overcome pitfalls with the three D's: Delegate, Discipline, Delete. In This Episode  The history and power behind fascination Why it's not about being better than your competitor The importance of having a speciality and over-delivering How to get over pitfalls with the 3 D's: Delegate, Discipline, Delete Why a low point in your life is an opportunity for reflection and improvement Resources Sally Hogshead on Twitter: @SallyHogshead How The World Sees You Fascinate: How to Make Your Brand Impossible to Resist VisualThesaurus.com Scaling Up: How a Few Companies Make It... and Why the Rest Don't Brand Fascination Profile   Visit BryanKramer.com to hear more Human Conversation.

Sally Hogshead, in her new book, Fascinate: How to Make Your Brand Impossible to Resist, shows how to tap into what makes us and our businesses fascinating to others. When you are being your authentic self, and your company is centered around your vision, you stand out from the crowd and attract people--the right people--to you. Sally and I had a warm, friendly conversation about fascination! Listen us: Listen on iTunes or Listen to/download this episode here: Mentioned in this show: Sally Hogshead Book: Fascinate: How to Make Your Brand Impossible to Resist Twitter Facebook Instagram "Transform Your Life!" and other live events Worry No More! book Download: Affirmations for Abundant Living LIAM Team Life Coaching Community Subscription/Social Links: Subscribe on iTunes! Subscribe on Stitcher Radio! Watch on YouTube! LIAM on Twitter: @LifeIs262 LIAM on Facebook / LifeIsAMarathon Subscribe to the LIAM Mailing List www.BruceVanHorn.com Bruce Van Horn on Twitter Bruce Van Horn on Facebook    

“…to reach our fullest potential, we need to stop trying to change who we are and instead become more of who we are.” — Sally Hogshead We live in an age of the short attention span. If you want to stand out in the market, it’s essential to differentiate yourself and show how you add value to your clients and solve their problems. At the center of this is the question: How does the world see you and the strengths you offer? In this episode, Brian Buffini interviews Sally Hogshead, branding expert and pioneer of the groundbreaking Fascination Advantage® system. A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition. You’ll learn why people have trouble identifying the value they offer the world, the two ways to tell if you’re motivated and how to develop the language necessary to separate yourself from your competitors. Here is your private code to find out how the world sees you: Go to HowToFascinate.com/YOU For the access code, enter BUFFINI Inspirational quotes from today’s interview:  “In order for anyone to reach the absolute fullest potential, we need to stop trying to change who we are and instead we have to become more of who we are. The problem is that so many people professionally and personally water down their most distinctive traits.” — Sally Hogshead “When a brand waters down its most distinctive traits it becomes a commodity.” — Sally Hogshead “Every time we communicate, we’re doing one of two things—we’re either adding value or we’re taking up space.” — Sally Hogshead “When you add value, people want to work with you, they seek you out because you do something that’s distinct.” — Sally Hogshead “We want to make sure that we’re constantly adding value.” — Sally Hogshead “It’s impossible for us to see how the world sees us objectively. We don’t see us as the world sees us; we see us as we see us.” — Sally Hogshead “I help people see how they’re most primed to add value. Show them what makes them different.” — Sally Hogshead “Different is better than better.” — Sally Hogshead “If they can’t describe how you are at your best, they can’t refer you.” — Sally Hogshead “Our value is so natural to us that we don’t see it.” — Brian Buffini. “The more specific you can be, the more you can develop language.” — Sally Hogshead “What is the client’s problem for which you are the perfect solution? If you can identify why you are the perfect solution, you can quickly and succinctly identify why you are of the highest value.” — Sally Hogshead “I’m not a routine oriented person so I’ve surrounded myself with teams and systems to help. It reduces stress and allows me to do what I do best, which is to make connections.” — Sally Hogshead “What do you need so that you can contribute at your highest value? Protect it like any other asset. If you’re not able to be seen at your best, you can damage your brand.” — Sally Hogshead “Fascinate your customers so they don’t go to someone else in the market.” — Sally Hogshead “No compassion without pain.” — Brian Buffini   Connect with Sally Hogshead and learn How to Fascinate: http://howtofascinate.com/ Facebook: https://www.facebook.com/HowToFascinate/ Twitter: https://twitter.com/howtofascinate     Buy the book: Fascinate: How to Make Your Brand Impossible to Resisthttp://www.brandfascination.com/book                 Connect with Brian Buffini http://www.brianbuffini.com Facebook: https://www.facebook.com/brianbuffini Twitter: https://twitter.com/brianbuffini Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave. http://www.broguewave.com http://www.facebook.com/broguewave

Founding and funding a social enterprise: how do you start and what do you do? Every Friday in April we’re going to talk about practical tips to help you become a startup founder and how to fund your dreams. Today, we’re going to kick it off by discussing the series with practical advice. The series will touch on 10 different themes:   Personal Development – Self-awareness, self-management, social awareness, relationship management Determine my aspirations - Social impact, freelancer, join a company, found a startup, create a small/medium enterprise, system-wide change Design the business - Customer empathy, ideation, problem definition, rapid prototyping, minimally viable products, field testing Define the business - Business model, customer segments, value proposition, product-market fit, channels, partnerships, cost structures, revenue streams Fund the business - Bootstrapping, pitching, friends & family, crowdfunding, angel investors, seed funding, venture capital, Series A Launch the business - Structure, competitive advantage, product development, pricing, distribution, IP Customer relations - Find first 100 customers, awareness, attraction, conversion, retention, resell, upsell, build a tribe Scale the business - Sales, marketing, online presence, SEO, social media, defining choke points Optimize the business - Impact assessment, business metrics, systems, automation, templates Lead the business - Strategy, communication, hiring, coaching, managing, motivating, creating culture To help us kick off the series, I brought in a co-host, Jackie Biederman of the Changemaker Podcast. In this episode of Social Entrepreneur, we talk about: What are the goals for this series? (5:34) What topics will be covered? (8:07) Why are you qualified to talk about this? (11:50) Planning versus doing: which is more important? (14:06) What makes a great leader? (17:21) What are some tips to increase our sense of self-awareness? (20:19) What advice do you have on bootstrapping? (32:47) What are the biggest pitfalls for entrepreneurs to avoid? (37:29) How do you know when it's time to stick with an idea and when it's time to let go? (41:42) What practical recommendations do you have for social entrepreneurs that they can apply today? (43:33) What is one unexpected but important lesson you're learning as you start your company? (45:18) A call to action (47:56) Mentoring Giveaway: Throughout the month of April, we’re giving away ten one-on-one mentoring calls to help you launch or grow your social enterprise. We’ll be drawing each week. To enter, go to http://tonyloyd.com/coaching Founding & Funding Resources: Changemaker Podcast: http://www.changemakerpodcast.com Book: Opposable Mind: Winning Through Integrative Thinking: http://amzn.to/1VBEbUv VIA Survey of Character Strengths: https://www.authentichappiness.sas.upenn.edu/testcenter Wordle: http://www.wordle.net Blog post on 360-Degree Surveys: http://tonyloyd.com/receive-360-degree-feedback-youre-solo-entrepreneur/ Book: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist: http://amzn.to/1qa9Osj Fascination Advantage Assessment and Report: https://ea106.isrefer.com/go/FAA/tonyloyd/ Book and Assessment: StrengthsFinder 2.0: http://amzn.to/1qaawpw Enter to win a one-on-one mentoring call! http://tonyloyd.com/coaching Try Audible and Receive Two Free Audiobooks: http://tonyloyd.com/books