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What makes a short-term rental not just good, but unforgettable—and why do the most unique properties often deliver the biggest returns?In today's episode of the Cash Flow Positive Podcast, Kenny Bedwell explores how creating wildly unique properties can lead to massive success in the short-term rental market. Instead of copying cookie-cutter designs, Kenny explains why the most profitable hosts think differently: they go all in on targeting a specific guest avatar and design unforgettable experiences that guests will remember—and rebook.Drawing inspiration from the world's most unique Airbnbs, Kenny shares the strategies behind selecting the right market, crafting experiences guests actually want, and making smart, strategic design choices. He also highlights the risks of generic, templated properties and why deep research, creativity, and bold execution separate the best rentals from the rest.If you've enjoyed this episode of the Cash Flow Positive podcast, be sure to leave a review and subscribe today! Listen now and enjoy!In This Episode You'll Learn:Why wildly unique short-term rentals often achieve the best returnsHow to identify and design for your specific guest avatarWhy "selling an experience" matters more than adding more amenitiesHow strategic, memorable features boost bookings and brand recognitionThe dangers of copy-paste designs—and how to avoid blending into the crowdWhy standing out is critical in saturated rental marketsHow going “all in” with your property creates an undeniable competitive edgeWhy half-hearted design efforts cost more than they saveAnd much more...Resources:Connect with Kenny on LinkedInFollow Kenny on InstagramThe Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
Episode 134: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptMost people start an online business with a great idea, but they try to implement that idea in a way that handicaps their success and end up wasting years of time, money, and effort trying to implement a business plan that really has very low potential.In this episode, Donna Leyens explains the critical elements of your business that you need to build into your plan from the very beginning in order to ensure that your business is highly scalable and so that sales can come smoothly and easily.About Donna Leyens: Donna is a Certified Professional Coach, as well as President and co-founder of Pumpkin Plan Your Biz.She has more than 20 years of experience as an entrepreneur, and has spent the past 15 of those years as a business coach, facilitator, and trainer. She has impacted the lives of thousands of entrepreneurs, coaches, and consultants around the globe, teaching and guiding them to transform their business from a time, energy, and money-sucking monster into a vehicle for living their best lives. In 2012 Donna partnered with best-selling business author Mike Michalowicz to create a business growth coaching framework based on the strategy and methods in his book, “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field”.Donna took the concepts in the book and developed them into a robust set of tools and a step-by-step process that leads to organic business growth. She also developed a training and certification program for business coaches and consultants to learn and use this proven, highly effective process that creates exceptional business growth and scalability for small businesses and time freedom for business owners.Download Donna's “Pumpkin Plan Booster Pack” here: https://pumpkinplanyourbiz.com/trailblazer/Connect with Donna: https://pumpkinplanyourbiz.com https://www.facebook.com/groups/PumpkinPlannersRock https://www.facebook.com/profile.php?id=100063591248629 https://www.linkedin.com/company/pumpkin-plan-your-biz/ https://www.youtube.com/@pumpkinplanyourbizGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
0 timer, 1 minut, 15 sekunder: Spørgsmål og svar om online dating0 timer, 40 minutter, 7 sekunder: Psykologerne besvarer de ubesvarede spørgsmål og meget mere1 time, 23 minutter, 58 sekunder: Nørdeland starter. Her gennemgår vi de artikler, der indgår i afsnittet. Vi taler også om søgeprocessen og selektionen af litteratur1 time, 29 minutter, 41 sekunder: Søgning i Pubmed1 time, 30 minutter, 24 sekunder: Min BIG MISTAKE på metoden1 time, 35 minutter, 39 sekunder: Frasortering af irrelevante artikler baseret på titlerne1 time, 38 minutter, 58 sekunder: Sortering på abstracts1 time, 45 minutter, 26 sekunder: Søgning i Psychnet1 time, 47 minutter, 34 sekunder: Søgning i Google Scholar1 time, 48 minutter, 30 sekunder: Gennemgangen af artiklerne starter her, med artikel #1: Cruz, Aboujaoude, Rochat, Biarnchi-Demicheli and Khazaal, 2024, Online dating: predictors of problematic tinder use.2 timer, 5 minutter, 13 sekunder: Artikel #2: Bonilla-Zorita, Griffiths and Kuss, 2023, Dating App Use and Wellbeing: An Application-Based Pilot Study Employing Ecological Momentary Assessment and Objective Measures of Use.2 timer, 21 minutter, 51 sekunder: Artikel #3: Shen, Han, Han and Chen, 2023, User review analysis of dating apps based on text mining.2 timer, 31 minutter, 45 sekunder: Artikel #4: Coffey, Bond, Stern and Why, 2022, Sexual Experiences and Attachment Styles in Online and Offline Dating Contexts.2 timer, 39minutter, 36 sekunder: Artikel #5: Reid et al, 2022, Online Sexual Partner Seeking as a Social Practice: Qualitative Evidence from the 4(th) British National Survey of Sexual Attitudes and Lifestyles (Natsal-4).2 timer, 47 minutter, 34 sekunder: Artikel #6: Mateizer and Avram, 2022, Mobile Dating Applications and the Sexual Self: A Cluster Analysis of Users' Characteristics.2 timer, 52 minutter, 41 sekunder: Artikel #7: Ponseti, Diehl and Stirn, 2022, Is Dating Behavior in Digital Contexts Driven by Evolutionary Programs? A Selective Review.3 timer, 15minutter, 34 sekunder: Vores bud på det perfekte projekt til at undersøge dagens vigtigste spørgsmål.Litteratursøgning:Pubmed, søgt 20/4-2024: Search: ((mobile apps) OR (apps)) AND (((dating) OR (online dating)) OR (tinder dating)) Filters: Free full text, from 2019 - 2024: 196 artikler, heraf 61 relevante. 34 abstracts var relevante, og så var det, jeg lavede min store fejl, og endte på syv artikler.Psychnet, søgt 4/5-2024: ((((Any Field: (apps)))) OR (((Any Field: (mobile app*)))) OR (((Any Field: (app*))))) AND ((((Any Field: (dating)))) OR (((Any Field: (online dating)))) OR (((Any Field: (tinder dating))))) AND Open Access: 7 artikler, heraf ingen relevante.Google Scholar, søgt 4/5-2024:((mobile app*) OR (app*)) AND ((dating) OR (online dating) OR (tinder dating)). Begrænset til udgivelsesår 2024 og Oversigtsartikler: Resultat 494, Første side er gennemgået - ikke yderligere relevante
The Pumpkin Plan from a Resellers Perspective. @MikeMichalowiczOfficial In our C Chats book club, we discussed: *The Pumpkin Plan : A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz https://amzn.to/3RcKe6i https://ebay.us/zNFPhO Episodes Referenced: Jason Spangler of @santeeswapper https://youtu.be/XExJD0GCZ6Y Profit First https://youtu.be/-YaAZoiKvkE and https://youtu.be/S_vcST_E2A0 For all the ways to connect with C Chats (including the C Chats Book Club), visit us at: http://www.ConsignmentChats.com For a list of some of our favorite items: https://www.amazon.com/shop/consignmentchats *Get additional community and Weekly Mastermind Group through Patreon: https://www.patreon.com/consignmentchats *30% Off ListPerfectly Crosslisting Software Use Code "CHATS" *Get additional community and Weekly Mastermind Group through Patreon: https://www.patreon.com/consignmentchats *My Reseller Genie: The Accounting Software for Resellers https://www.myresellergenie.com/?ref=yzzizwm Use Code "CHATS" for 15% off your first month of My Reseller Genie! *For more information on CommentSold including a free trial: https://try.commentsold.com/partners/consignment-chats/ *Check out ConsignCloud and get 10% off your first three months with code "CHATS": https://app.consigncloud.com/signup?coupon=CCHATS Join us! Free, Private Facebook Community: https://www.facebook.com/groups/1898912696914493 Get additional community and support through Patreon: https://www.patreon.com/consignmentchats Find all of our favorite things at http://www.consignmentchats.com YouTube Channel: https://www.youtube.com/channel/UCKj8Gc3BMRrY01oMcB3-e-g Facebook Page: https://www.facebook.com/Consignmentchats Facebook Community: https://www.facebook.com/groups/1898912696914493 Instagram: https://www.instagram.com/consignmentchats Our Consignment and Reselling Businesses: Sorting with Samantha: https://sortingwithsamantha.com/ Conshy Consignment: https://conshyconsignment.com/ *we may earn a small commission on these links at no cost to you. thank you for supporting C Chats
Jim Cathcart is a Mentor to Experts and Entrepreneurs. As a professional speaker he has received virtually every major award and honor on Earth in that profession. He has delivered more than 3,500 highly paid speeches all over the world, including in every state in the USA and in 23 major cities in mainland China, plus Australia, South America, Europe, and more. Jim has written 25 books and many are international bestsellers. Today he coaches achievers to take their careers to the Healthy Next Level and works with people in any industry and career to get them to whatever level, including the top 1%, in their industry. He is going to teach us how to Be Healthy In A Hurry with the Entrepreneurial Side of our Lives. You are in for some great stories and treats in this interview. Enjoy Jim's music and stories and conversation before the actual interview begins at about minute 28 or 29. You will delighted by his music, his stories, and his heart. In this session we will discuss: · Where did you start Jim? What advantages did you have to help you become a world class Professional Speaker and Author? · Learn how music and heart play a part in the everyday life of Jim, and all of us, including a great story of music in China. · What would you say is your main secret for achieving high level success? · In your book Mentor Minutes you say “Reach the Top 1% of Any Field.” That's pretty bold, do you really think that is possible for most folks? · What have been some of the most satisfying moments in your 46-year career as a full-time professional speaker? · How do you Mentor Experts and Entrepreneurs to reach their Top 1%? You can learn more about Jim Cathcart and his programs at: www.Cathcart.com and he is on all the social media: Wikipedia (jimcathcart), Linkedin (cathcartinstitute), Facebook (jimcathcart), YouTube (jimcathcart), Instagram (jimcathcart), X (Twitter: jimcathcart), TikTok (jimcathcart) His other website, is www.JimCathcart.com, that one is a digital business card with all my active links, plus my TEDx video with 2.7 Million Views, my books on Amazon and more. For information on working with Jim: Cathcart.com/experts or /goingpro
Do you currently have a coach for any aspect of life? Are you in a position where you play a role in advising others? Whether you receive or provide it, coaching is an exploding business and one that's built to help us navigate life's complexities. In this episode, James welcomes Dr. Eric Maisel to discuss his new book, the Coaches Way: The Art and Practice of Powerful Coaching in Any Field. Eric Maisel, PhD, is the author of more than fifty books in the areas of critical psychology, writing, and creative life. A retired family therapist, he is now an active master coach who blogs for Psychology Today, The Good Men Project, Thrive Global, and Fine Art America. His “Rethinking Mental Health” blog for Psychology Today has over 3 million views, and he is the creator of and lead editor for the Ethics International Press Critical Psychology and Critical Psychiatry series. He lives in the San Francisco Bay Area. EricMaisel.com --- Support this podcast: https://podcasters.spotify.com/pod/show/knowyourtrueself/support
Feminism Against Progress by: Mary Harrington Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine by: Robert H. Lustig Categories by: Aristotle Prior Analytics by: Aristotle The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by: Mike Michalowicz The Butcher's Masquerade: Dungeon Crawler Carl Book 5 by: Matt Dinniman Xenocide (The Ender Saga, 3): by: Orson Scott Card When We Cease to Understand the World by: Benjamin Labatut The Sandman 3 by: Neil Gaiman The New Jerusalem by: G. K. Chesterton
It is important to keep your mind clear, have a balanced diet, and maintain a regular exercise regimen to shape your personal development. The job goes beyond just ensuring money is coming in or the job is completed. In order to execute the right plan for your business, you must also allow your knowledge to grow. Proper education will not only help you add mastership to your profession but will also give you an idea of what's the wise thing to do in a difficult situation. Those were the details of our conversation. Our discussion focused on how home service business owners can shape their personal development. In response to Molly's questions, I provided some tips and methods on how to exercise these practices. Which is the main focus of Jobber's summit this upcoming 1st of March. The goal is to provide small business owners with seminars and coaching to help them develop themselves. Join us in this exciting event that you can register for free. Moly Milosovic leads Jobber's brand marketing and communications. Using brand partnerships, influencer marketing, communications, community programs, media relations, social media, and virtual and in-person activations, her team creates demand in a new market category, home service. “I gotta say that someone on the outside looking in-home service is this really awesome community, and honestly, green industry, landscaping lawn care are really ahead of the curve where there's no gatekeeping, everybody's sharing knowledge with each other, and sharing what worked, what didn't work for them in the past, that's really great.” - Moly Milosovic Why do you have to listen to today's episode. 1:13 - “My functional title, as I like to say, well, if this is true, is Director of Brand Marketing and Communications. But what I actually think makes more sense is Head of Community. And that's because I work with a team that is kind of focused on two things, one community initiative to share knowledge and learnings throughout home service.” A brief introduction to Moly Milosovic. Here's a little bit about how she got started in what she does now as Director of Brand Marketing and Communications at Jobber. 4:00 “So then I get down this path of like, oh my god, communication and the articulation of your communication, how well do you define the space in which you communicate? How well do you put rails up on your messaging and say, you know, we stand for this, which means we don't stand for this, and then being lukewarm.” During the conversation, Keith and Molly discuss the importance of communication in curving your personal development. 7:55 “Sometimes we get these life-changing epiphanies like we hear a very specific piece of information that's calibrated at the perfect time. And then what it does is, it's the one domino that connects all these other dots. And you wake up in your business, like if you're a landscape business, and it's the one thing that helps you overcome the fears.” During this interview, Keith talks about his life-changing epiphanies as a business owner. 14:25 “My friend Joshua Latimer said to me he's like, what's the most amount of money you've ever invested in your unlike a coaching program, I look like two grand he goes, that's the problem. You need to invest like five or 10 or 20 grand and then really put something on the line.” Keith recommends joining a mastermind group or coaching program not only to help you achieve personal growth but also to scale your business. Investing in your education is the best way to build a strong foundation to level up your business. 19:21 “So fitness is very important. So he said, like you said, consistency over intensity. Yeah. So I set these tiny little goals like, I'm just going to do 20 Push Ups. That's all I have to do today. And if I jog, I don't have a job. But I just had the power walk one time around the block. And it's like, so if you force yourself to jujitsu, that little tiny workout, but you got to do it.” Keith points out that when it comes to developing your personal development, it doesn't always refer to your mental health, but also to your physical health. He emphasized taking care of his health by doing some exercise that also helps him clear his head. 29:02 “In the Millionaire Mind book by T Harv. Eker. He talks about 80% Go. So he talks about not being a perfectionist. He says there's a saying I love it's like, don't wait till you get good until you get going, and then you'll get good. Right? Molly asked Keith the question about entrepreneurs being too hard on themselves. “If entrepreneurs are really hard on themselves. So there's this idea that you're doing it wrong. Or if you do it, you could think that you're not doing it the way you're supposed to or that you give up if you don't do it perfectly.” If you listen carefully, you will be surprised by his answer. Key Takeaways “So I believe you have to get clear about the muck in your life in the places you're wasting time. And maybe you're bringing out, eating too much fast food and falling asleep, or you have toxic habits, identify all that stuff, and then go to work on that stuff to get that stuff out of the way once you let go of the heavy buckets of concrete or the sandbags or that things holding you down to the toxic relationship that you spent too much time or, you know, once you can get rid of that it's like, Whoa, it's like holding a beach ball under water. And it's so hard to do because it takes so much might, and then you finally let go, and the thing just pops up to the top and just starts floating on top of the water. Why? Because that's its natural state. So what I mean by that is now you can free up all this mental and emotional bandwidth before you can actually start to receive more new information. You might have to get rid of old stuff.” - Keith Kalfas “You could be could read a book, listen to a podcast, come to an event like dauber Summit. And you'll get, hopefully, really tangible information. But then the idea of, okay, I want to go deeper on this topic, or I want to go even better in this and then invest in a course or a coach. What that speaks to me about is accountability. I personally like setting up meetings to meet with people. So I have like an every three-week meeting with a mentor. When I'm reading a book, I often like to find someone in my life or on my team to a book club with so that I have to have notes ready to talk to them about it every couple of weeks.” - Moly Milosovic “We look up to people, and we think that they're perfect. I like how we're trading epiphanies here because that reminds me of another quote that I recently heard about how if you see someone doing something at that expert level for the 100th time they're doing it, you have to remember that they did have a first time that they did that thing. And it did not go that well. That's how they became an expert. It's not that they woke up one day and they were just magically bestowed with that talent. So yeah, the people we look up to aren't perfect, and they have totally screwed up. But they had the bravery.” - Moly Milosovic JOBBER SUMMIT Jobber Summit is an annual, free online event where home service business owners and management teams can connect with their community and get the expert advice they need to reach new heights of success in their businesses. ● Registration link: https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utm_medium=keithkalfas8521 ● Event takes place on Wednesday, March 1, 2023 ○ Morning Event: 10 am–2 pm ET | Evening Event: 6–10 pm ET Sample Copy On March 1, reach new heights at Jobber Summit! Check out this free, online event where home service business owners and management teams can connect with their community and get the expert advice they need to reach new heights of success in their businesses. You'll get to hear advice from featured speakers Alex Rodriguez, Chairman, and CEO of A-Rod Corp, and Clea Shearer and Joanna Teplin, Founders of The Home Edit. Join our friends at @Jobber to network and learn from experts covering in-demand topics. Don't miss out! Register for free today check the link in my bio: https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utmmedium=keithkalfas8521 #JobberSummit Event Details/Descriptions ● Here's what you can expect:○ Free, online event ○ Useful advice from industry experts ○ Live networking with home service pros ○ Learn how to get the most out of Jobber ● Featured speakers Alex Rodriguez, Chairman and CEO of A-Rod Corp, and Clea Shearer and Joanna Teplin, Founders of The Home Edit. ○ Alex Rodriguez, Chairman, and CEO of A-Rod Corp will end the day with his session “Achieving a Legacy,” and share his insights on the competitive worlds of business and professional sports to help you build a legacy that lasts. ○ Clea Shearer and Joanna Teplin, Founders of The Home Edit, will kick off the day with their session “The Business Edit,” sharing how to run a more effective business using their proven home organization methods. ● 12+ sessions full of useful advice, plus live networking with industry pros. ● More than 25 expert speakers covering in-demand topics in our four tracks: Activating Your People presented by CompanyCam, Boosting Profits, Optimizing Operations presented by NiceJob, and Maximizing Jobber. ● Attend the event in the morning or evening to work around your busy schedule. ● Roger Wakefield, plumber and YouTube star, will join us as our host for the event. ● Everyone networks live, talking shop, sharing advice, and learning from speakers and other home service pros who get what you're building. HOW TO REGISTER Instagram link (include registration link in your bio + as a sticker within your stories): https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utm_medium=keithkalfas8521 Podcast link (verbally reference show notes for registration link + include within episode show notes): https://go.getjobber.com/kalfas-jobbersummit23-podcast POSTS ● January: 1 Instagram in-feed video + 1 Instagram story set ● February: 1 Instagram in-feed video + 1 Instagram story set JOBBER SOCIAL MEDIA HANDLES AND LINKS When posting about Jobber Summit, tag Jobber accounts so we can easily reshare and interact with your posts. ● Instagram: @jobber | https://www.instagram.com/jobber/ ● Facebook: @getjobber | https://facebook.com/GetJobber/ ● TikTok: @getjobber | https://www.tiktok.com/@getjobber Connect with Molly Website: Join the Goat GangJobber: The #1 Service Scheduling Software in 2023 | Try for Free (getjobber.com) LinkedIn: Moly Milosovic | LinkedIn Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/untrapped.podcast/?hl=en YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/ Website: https://keith-kalfas.mykajabi.com/ Resources/People Mentioned: Jobber's Podcast: https://go.getjobber.com/kalfas-jobbersummit23-podcast Work the System by Sam Carpenter: https://www.workthesystem.com/ Atomic Habits by James Clear: https://jamesclear.com/atomic-habits Essentialism by Greg Mckwean: https://www.goodreads.com/book/show/18077875-essentialism One Sentence Persuasion Course by Blair Warren: https://www.goodreads.com/en/book/show/18938967-the-one-sentence-persuasion-course---27-words-to-make-the-world-do-your Millionaire Mind Book by T Harveker: https://www.harveker.com/mmi/ Ray Dalio's Books: https://www.goodreads.com/author/list/5289593.Ray_Dalio Traction: Get a Grip on Your Business by Gino Wickman: https://www.goodreads.com/book/show/18886376-traction Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business By Gino Wickman: https://www.goodreads.com/book/show/23013858-rocket-fuel Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results by Gino Wickman: https://www.amazon.com/Get-Grip-Entrepreneurial-Journey-Results-ebook/dp/B009K44DQY The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz: https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886 Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4?ref_=ast_author_dp The Toilet Paper Entrepreneur by Mike Michalowicz: https://www.amazon.com/Toilet-Paper-Entrepreneur-tell-like/dp/B014IBZWRW?ref_=ast_author_dp Get Different by Mike Michalowicz: https://gogetdifferent.com/ ABCs of Real Estate: https://books.google.com.ph/books/about/The_ABCs_of_Real_Estate_Investing.html?id=Z7aaAgAAQBAJ&redir_esc=y Robert T. Kiyosaki's Books: https://www.goodreads.com/author/list/600.Robert_T_Kiyosaki Daniel Solomon's Books: https://www.goodreads.com/author/list/128595.Daniel_Solomon The Automatic Customer: https://www.goodreads.com/book/show/22571531-the-automatic-customer 80/20 Sales and Marketing by Perry Marshall: https://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059 DETOX, DECLUTTER, DOMINATE by Perry Marshall: https://www.goodreads.com/book/show/55522695-detox-declutter-dominate Your Next Five Moves by Patric Bet- David: https://www.goodreads.com/book/show/50542735-your-next-five-moves The Psychology of Money: https://www.goodreads.com/book/show/41881472-the-psychology-of-money Dr. Dwayne Dryer's Books: https://www.drwaynedyer.com/products/ The Power of Now: https://www.goodreads.com/book/show/6708.The_Power_of_Now Robin Sharma's Books: https://www.robinsharma.com/books You Are the Placebo: https://www.goodreads.com/book/show/18051504-you-are-the-placebo The Ride of a Lifetime: https://www.amazon.ca/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091 Multipliers: https://www.goodreads.com/book/show/8310410-multipliers Leadership and Self-Deception: https://www.goodreads.com/book/show/180463.Leadership_and_Self_Deception Dalai Lama's Books: https://www.dalailama.com/books Thich Nhat Hanh's Books: https://www.amazon.com/stores/Thich-Nhat-Hanh/author/B000AP5YRY?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true
Every high performer needs to leverage work to use their time wisely. Scott Rammage is someone who can help you do it. I've known Scott for a long time. He's been helping my core constituency of physicians in my coaching and mentorship programs. Scott does it by helping them find the appropriate VAs who will take care of the daily minutia so they can get into their zone of genius and stay there. Scott is a family man, a weightlifter, a mountain biker, a snowboarding enthusiast, and a traveler of the world. Founder of multiple businesses, Scott has also created and hosted several highly educational podcasts. He's definitely an all-around superstar.These are some of the topics covered in the episode: - Creating your own personal operating systems- Power of leveraging resources- Delegating every task below your hourly worth - Challenges people experience when looking for a VA - Importance of focusing on deep work It would be best if you outsourced things that bore you, frustrate you, or that you don't want to do. Use the power of procrastination. Stop doing the things you procrastinate on and hire someone else to complete them for you. I hope this episode helps you do just that.“Everybody needs to optimize their time. They need to tap into their strengths and leave all that other stuff behind, and leverage other people and other resources for it.” - Scott Rammage In This Episode: - Welcome back to another episode of the Limitless MD podcast- Introducing Scott Rammage - How did Scott start finding amazing VAs for other people? - Creating your own personal operating systems - Power of leveraging resources - Delegating everything that costs less than what you get paid per hour - Challenges people experience when looking for a VA - Hiring someone full-time rather than for some hours a week - Time lost on task switching and multitasking - Importance of focusing on deep work - Comparison between VAs of different nationalities - ChatGPT and artificial intelligence in the VA industryResources Mentioned: - Book “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field” by Mike Michalowicz- Book “Deep Work. Rules for Focused Success in a Distracted World” by Cal Newport Resources: - Join our Free community of high-performing physicians: the Physician Wealth Accelerator - https://vikramraya.com/programs/ - Sign up to my email list- Apply to work with Vik and book a clarity call here- Group Coaching Now Open! Apply
Shownotes can be found at https://www.profitwithlaw.com/359. There are countless ways to get your message and offers to your target clients, but how will you find the right one? You'll need to experiment. Effective law firm marketing is a bit of trial and error, but with intention. It's a process of working through failures until you find what works just right for your firm. In this episode, Erik Olson of Digital Array joins Moshe Amsel to discuss how you can find and capitalize on a marketing strategy for your law firm. Erik shares the six stages of a successful marketing strategy and how you can use that to help you along your marketing journey. He builds on his years of digital marketing experience and shares the value of experimentation and how you can find the best law firm marketing strategy for you to grow. If you think you've done all the marketing possible and are still not reaching your target, then this episode is for you! Resources mentioned: Interested in widening your business perspective? Grab a FREE Law Firm Expansion Coaching Session with one of our coaches. Slots are limited, so grab yours before they're gone! Want to implement what you've learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview. Episode 340 - Investing in the Growth of Your Law Firm with Jim Farrin Learn more about Erik's work at Array Digital: Website | LinkedIn | Facebook | Twitter | Instagram Struggling with finding an agency? Download Digital Array's Law Firm Growth Guide. Million Dollar Journey: How to launch a seven-figure business by Erik Olson The Managing Partners Podcast The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
Episode SummaryLife should be easier when you have an online business.But when all you have is a business that sells or provides a service for one person at a time, it might not be easy to scale up and make more money.My guest today on The Six Figure Entrepreneur - Amanda, founder of The Monarch & Co., is passionate about helping heart-centered entrepreneurs and CEOs organize, simplify, and focus, so they can replace stress and overwhelm with clarity and support to build, scale, and launch their dream business and life.In this episode of The Six Figure Entrepreneur Podcast, Amanda shares how she started as an entrepreneur and built her online business to profitability and scalability, among other great insights into her entrepreneurial journeys and lessons she has picked along her journey as an entrepreneur.She also gave useful tips on how to transition from a one-on-one business model to a one-to-many business model to help you scale easily and faster and make more money from your online business.Links MentionedAmanda's WebsiteAmanda's Book - The Monarch: The Signature 8 Method for Launching Your Dream Business with Clarity, Confidence & LoveAmanda's Book PageAmanda's Book RecommendationThe Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike MichalowiczFree Resources1. Get a free copy of my book – The High Ticket Podcast Sales System, and learn how to use a 20 to 30 minutes podcast interview to fill up your sales pipeline with high-ticket clients without paying for ads, creating content, cold emailing, building a funnel or posting on social media.>> https://www.TheSixFigureEntrepreneur.com/Book2. Have you got a podcast, and would you like to learn how to turn your podcast into a sales machine? Get a copy of my book – The Figure Podcast, to learn how you can use your podcast to land your dream clients and make more money from your podcast without any audience or email list.>> https://www.TheSixFigurePodcast.com/BookEpisode NotesIf you have always wanted to write a book that will bring in more leads for your business, amplify your reach, make you become an instant authority, and build your credibility, book a call with me to get started with creating your Six Figure Business Book.>>> https://www.thebookcot/Consult Hosted on Acast. See acast.com/privacy for more information.
Do you want to bring a box of chocolate chip cookies to the party, or do you want to bring a box of gluten-free, Himalayan sea salt, fair-trade dark chocolate cookies to the party? Are we really talking about cookies? Nope. This is our segue into the differences between generalists and specialists. Generalists are generally suited for everyone whereas specialists serve a niche market. CEO and Little Bird Momma, Priscilla McKinney, and Co-CEO of Ag Access and Co-CEO of Communications for Research (CFR) Colson Steber dig into the differences between specialists and generalists in the world of market research. Colson Steber also volunteers as the President of the Insights Association Great Lakes Chapter, which is the combination of five regional chapters into one. In this episode, we also discuss the value of serving a niche. Ag Access is laser-focused on the agricultural sector and has done large-scale work at a gigantic scope to stand out. His company has put together a phenomenal resource called the Ag Researcher's Almanac that helps to get everyone on the same page with the terminology around Agriculture-based market research. It's yours for FREE. So what is the difference between generalists and specialists? As Colson Steber says, “nothing and everything.” Curious? Let's dive into the details on the show. Shoutout to our sponsors CFR and Year of Joy! Resources mentioned: Traction: Get a Grip on Your Business by Gino Wickman The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Our guest has always been committed to serving the community. His career in the marines has spanned several years, and he has served the community as a firefighter and lieutenant for 12 years. His calling eventually turned to housing development and helping others build homes. Through his military and firefighting experience, he has developed strong leadership skills. Using real estate to improve his community is his mission and focus. We invite you to join us today to learn more about the difference between small and large contracts. Learn some techniques from Josue on how he acquired his 230 projects and plans to add more. If you are a real estate developer, what can you learn from this guy who has rapidly expanded his business? Getting the necessary answers and strategies is just a few clicks away, so start listening now. Josue Velney is the founder and CEO of Velney Development, LLC. He served in the Marine Corps for five years. His service in his community as a firefighter and lieutenant spanned twelve years after he returned home. Currently, Josue works full-time as a real estate developer, where he is an expert at assessing the level of rehab needed to bring a project up to market value and develop large projects from scratch. Why you need to check today's episode: Learn about VA loans and how to get them. Why should you take advantage of this? Find out the difference between working on a small project and a big one? What are the important factors to consider? And; Get some tips from our guest on how you look at properties. The methods used. Find out how you can determine whether a deal will succeed or not. “At the end of the day, as a team leader and as a developer, if the project is successful or not, it's your fault. So you better educate yourself.” - Josue Velney Topics Covered: 1:36 - “And it just so happened that I took a makeup exam when I was home on leave on Christmas leave. And from there, I was selected. I was number four on the list, but its own fire department. So basically, it was a kind of smooth transition. The Marine Corps actually allowed me to leave a month early just so I could start training for the fire department.” In this story, Josue describes what it is like to be a member of the navy's first responder unit. How did he go from being a marine to becoming a firefighter? 3:24 - “I took the real estate course. I didn't get my license at the time. A few years later, I did. And I just kept asking everybody that owns one house or two houses, how did you do it? What do I need to know started going to first-time homebuyer courses and just really diving in deep and started realizing that a lot of the skill sets that I learned in the military could apply to real estate.” What made him realize that real estate is something he wants to do in life, and how he got into it? 5:22 - “VA loan is one of the two options that government options offer for 100% financing, the other one being the USDA, which is more rural. And so a lot of the military guys don't use strategy to buy their first home with a VA, which is smart. Comparison of a VA loan versus a conventional or an FHA loan. 11:47 - “Don't go to somebody you don't know and just say, hey, what can you do for me? It should be the other way around, like, what can I do for you?” The importance of mentorship cannot be overstated. Investing in relationships is the most effective way to succeed. 15:56 - “I have used seller financing, where the seller literally helped me get enough capital to close on that deal. So basically, what that looked like was the bank would lend 80% of the deal. I had 10% in, and the seller had 10% Hold back in.” He describes how he acquired his 230 units; what was it like to work all those hours? 21:08 - “So just making that decision, it was when I decided, I don't have enough time to really put into the real estate as much as and I acquire too much real estate, it needs my time, I might get a call about having to coordinate with a plumber, and I'm on a, I'm doing CPR, like, two hours later, the basements flooded, or whatever made, like make might happen, you really can't deal with that. So I think that was a big defining factor.” In the long run, what made him decide to become a real estate developer instead of serving his country? It was when he realized he was born to be a developer that he realized he was destined for it. 23:46 - “I think it's a combination of a few things like we already talked about. It is when you put your head down and you're working very, very hard. It seems like more people are going to help you, and they want to kind of guide you and show you how to do it. And sometimes, those come in the form of partners.” Here's how Josue transitioned from searching for a place to live to developing 230 units. In what ways was he able to expand his project? 30:05 “I prefer to do ground up, because one reason I prefer to do ground up, most people are afraid of it, because of the education and the risks, to really have a strong understanding of it, it just makes the markets that much smaller.” Josue describes his methods for searching for houses. Is there a particular way he looks at properties, and what are some of his strategies? 35:51 - “Like, Mike was talking about that sweet spot of, you know, 3040 units, that is good as an area where you're gonna get a better contractor, but you're not one of these big, big super big development companies that have to keep feeding the machine, right? They're super competitive, and they have more capital, and 40 units are not worth their capital raising.” What makes a contract for a small project different from one for a large project? 44:44 - “ So I do have a joint venture partner that has more experience than I do that has been doing this a lot longer than I have, but we're all going to be raising capital, friends, and family. It's no different. It's really no different if you're trying to raise capital for a fund." Josue discusses where his fund comes from, and his exit strategy is. 51:36 - "So like, I calculate it out, there's not just one metric you use to pencil these things out. It's your square foot, what's your bed and bathrooms going to get, what you buy, your land from, and what you have to give to the government to make them happy. There are a lot of moving metrics in this. But once you learn it, it's a skill for life. As long as you change the goalposts and move the goalposts, you're good.” Is there a way for you to know if the deal will work? Take the time to listen to the techniques discussed 53:38 - “Honestly, I think I would. I would do it all the same. I think it has gone great. It's not as gone perfect. But I mean, my company was, or I was, you know, 40 under 40 Boston Business Journal I got a citation from the governor's office.” Josue was asked if he had any advice for himself, and here's what he said. Key Takeaways: “I believe the money is secondary if you're willing to just sit there and educate yourself. The money is literally endless when you have the right knowledge and the right mindset.” - Josue Velney “In some cases, I would argue it probably takes less effort to do a little bit bigger than the smaller stuff. But you get a disproportionate amount of return.” - Mike Webb “My why it's always changing. But the real focus is just community. If you look at my military career, what I have been able to do is serve my country. When I was a single firefighter, I was able to serve my community right. And now I still continue to serve my community by providing housing, you know, it's really, in what I found is when I take care of my community, my community takes care of me.” - Josue Velney Resources Mentioned: Your First 100 Million:Your First 100 Million by Daniel S. Peña | Goodreads The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field: Amazon.com: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field: 9781591844884: Michalowicz, Mike: Books Joe Asamoah, MBA, PHD: Dr. Joe Asamoah | Real Estate Investing Connect with Josue Velney: Facebook: https://www.facebook.com/profile.php?id=100060571653411 Instagram: https://www.instagram.com/josue_velney/?hl=en Twitter: https://twitter.com/velneydev Website: https://www.velneydevelopment.com/ LinkedIn: Velney Development: Overview | LinkedIn Connect with First Responder Financial Freedom: Website: https://firstresponderfinancialfreedom.com/ Facebook Page: https://www.facebook.com/First-Responder-Financial-Freedom-104285545708905 Facebook Group: https://www.facebook.com/groups/516680892660393
You've heard the term low-hanging fruit: the easiest thing you can do to make the biggest possible impact in your business. But not all fruit is created equal! Sometimes, those low-hanging fruits are modest peaches or distracting, underperforming pumpkins (in Mike Michalowicz parlance) that might not be worth pursuing. Other times, you're so close to your own business that you can't see the enormous, juicy, low-hanging watermelon you're about to walk right into.
Shownotes can be found at https://www.profitwithlaw.com/337. No matter the size of your law firm, most lawyers like to focus on what they do best — law. But when you're running a law firm, you need to start treating it like a business. If you are struggling with your law firm, adopt a business mindset. Executive coach Laura Terrell joins Moshe Amsel in this episode to discuss how law firm owners can treat their firms as businesses. She shares the importance of consistent planning and reevaluation, from your business model, employees, financials, and even investments. Learn to value finances and make better decisions for your business. If you want to level up your law firm and increase both your profits and financial stability, this episode is for you! Resources mentioned: Are you interested in widening your business perspective? Grab a FREE Law Firm Expansion Coaching Session with one of our coaches. Slots are limited, so grab yours before they're gone! Want to implement what you've learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview. Get Staffed Up is offering a special discount to friends of Profit with Law! Get $750 off of your team member recruitment fee. Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Listen to these previous Profit with Law podcast episodes: Introducing the Profit With Law Podcast - 001 The Backstory - 002 The Firm Differentiator 10x System - 003 What Is Your One Thing - 004 You Are the Architect of Your Law Firm - 005 Have A Team That Works Hard For You with Molly McGrath- 006 Consistency Is The Key To Marketing with Tyson Mutrux - 007 This Lever Swings BIG Doors - 008 It's Never Too Late To Become A Law Firm Owner with Neil Tyra - 009 The Death of The Billable Hour - 026 Connect with Laura: LinkedIn | Blog | Website | Instagram Get your free copy of 9 Questions That Lead to Breakthroughs for Lawyers! To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
Financial literacy is an important aspect for every business owner and getting educated on how to operate your finances can transform your lives for the better. This has led me to seek financial knowledge in resources like books and podcasts. In this episode, I highlight: 10 of my favorite finance books My preferred financial and entrepreneur podcasts I hope these resources can be of value to your business and personal finance as they did mine. Let the listening begin. Grab full show notes here Resources Books 10. Financial Peace Revisited: New Chapters on Marriage, Singles, Kids and Families by Dave Ramsey 9. The 12 Week Year by Brian P Moran and Michael Lennington 8. Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath 7. The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz 6. From 6 To 7 Figures: The Proven Playbook To Get More Traction, Free Up 20 Hours Per Week, And Scale Past $1M In Revenue! 5. The Seven Money Types: Discover How God Wired You To Handle Money by Tommy Brown 4. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert Kiyosaki 3. Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential by Greg Crabtree 2. Simple Money, Rich Life: Achieve True Financial Freedom and Design a Life of Eternal Impact - Bob Lotich 1. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Podcasts Finance Seed Time Money Podcast Profit First Nation Podcast Popcorn Finance with Chris Browning Small Business Hey Jessica The Ops Authority The Christy Wright Podcast (formally Business Boutique) Connect with Holly Cain Instagram Facebook Freebie Listen, rate, and subscribe!
In This Episode: If you're an entrepreneur who's ever hit “rock bottom” (or think you could be headed there), this conversation with Mike Michalowicz is for you. Entrepreneurship can be a roller coaster—but Mike is an expert at using the lessons he's learned along the way to serve business leaders who might be on a similar journey. Mike is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, Fix This Next, and one of his newest books, Get Different. He's also a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate. Tune into the full episode to hear more about Mike's personal journey (from bankruptcy to bestselling author), what some top mistakes that he sees entrepreneurs making in their own businesses, and Mike's personal and professional strategies for measuring success. Here's a Glimpse of What You'll Learn: What “entrepreneurial poverty” means Why it's important for entrepreneurs to keep a “profit first” mentality and not necessarily “reinvest” profits back into the business Which of Mike's books he had the best time writing Which of Mike's books he thinks has had the biggest impact on the world How Mike measures success as a business owner, as an author, and in his personal life More about Mike's “rock bottom” and how he uses the lessons from that experience to help serve entrepreneurs now The type of brain science Mike has been studying recently (beyond the behavioral psychology he integrates into his books) Resources Mentioned in This Episode: Mikemotorbike.com Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Clockwork: Design Your Business to Run Itself by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz 40 Strategy Contact 40 Strategy Carl J. Cox on LinkedIn
Episode 63: Smart Habits for Aligning Your Business With Your Values and Goals with Marina IlariIn today's episode, we're joined by a colleague, fellow podcaster, and fellow working parent, who will help us explore the topic of staying organized and focused when you have a lot on your plate. So many of us can relate to the feeling of being overwhelmed and scattered when we have an endless list of responsibilities, projects, and goals. We're very excited to welcome Marina Ilari to the podcast.Marina is an ATA certified English>Spanish translator with over 16 years of experience in the translation industry. She has worked as a translator, editor, and quality assurance specialist for many companies around the world with a special focus on creative translations and video game localization. She is the chief executive officer of Terra Translations and co-host of the podcast about translation, En Pantuflas.Tune in to hear our conversation on:• When and how Marina started her freelance career, what services she offers, when and how she started her career in translation and localization, and how her business has evolved over time• What smart habits have been crucial in her career• How she manages her many tasks and roles, and what systems, processes, and habits help her stay organized• Her advice for people who juggle several different projects and responsibilities—how to stay focused on what's important right now and overcome the feeling of being scattered• Her tips on how to find time for the things that make you feel happy and fulfilled• Her approach to investing in your career while being an engaged parent• Marina's thoughts on work/life clarity for freelancers and how she tries to protect the boundaries between work and personal life• Her advice for our listeners about growing their translation or interpreting businessResources we mentioned in this episode:• Connect with Marina Ilari on LinkedIn• The En Pantuflas podcast• Marina's company, Terra Translations• Pocket app• Deep Work: Rules for Focused Success in a Distracted World by Cal Newport• The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike MichalowiczSee the full list of links and resources for this episode: https://smarthabitsfortranslators.com/podcast-episodes/63
Is your bottom line healthy? Tune in to this episode with Brennan Reid as he teaches us the value of prioritizing quality over quantity, practical tips to scale chaos, and how your business can be profitable minus the overheads. Bonus alert: major sales secrets ahead! KEY TAKEAWAYS Practical techniques that can increase your lead conversion Tips on juggling between wholesaling vs selling solutions How can one scale chaos efficiently? How to attract “rockstars” that can scale the business? What is a portfolio sale? RESOURCES/LINKS MENTIONED Full Sail University The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Kelman The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz TWEETABLES “If you're not listening and you're just thinking about the next thing to say, you're already a step behind.” – Brennan Reid “Until you are a master of one, don't move on to the next one.” – Brennan Reid ABOUT BRENNAN REID Brennan Reid lived in Phoenix, Arizona, and started off being an average student-athlete that barely graduated high school. In the year 2010, he then moved to Florida to attend college at Full Sail University where he met a professor that taught him tax deductions as well as the highs and lows of the real estate business. Fast forward 12 years later where he became an Acquisition Specialist and Property Manager for All County Property Management CFL plus Chief Executive Officer of Joyce Reid Capital, as he specializes in real estate investing and property management. CONNECT WITH BRENNAN REID Website: Reid Real Estate Solutions Linkedin: Brennan Reid Instagram: @brennanreid13 ASCEND Don't Wait To Enjoy Your Life, Tomorrow, Live It Today! How To Grow Your Business, Expand Your Impact, and Experience Your Perfect Life:
00:36 - Panelist Consulting Experience and Backgrounds * Debugging Your Brain by Casey Watts (https://www.debuggingyourbrain.com/) * Happy and Effective (https://www.happyandeffective.com/) 10:00 - Marketing, Charging, and Setting Prices * Patreon (https://www.patreon.com/) * Chelsea's Blog (https://chelseatroy.com/) * Self-Worth by Salary 28:34 - GeePawHill Twitter Thread (https://twitter.com/GeePawHill/status/1478950180904972293) - Impact Consulting * Casey's Spreadsheet - “Matrix-Based Prioritization For Choosing a Job” (https://docs.google.com/spreadsheets/d/1qVrWOKPe3ElXJhOBS8egGIyGqpm6Fk9kjrFWvB92Fpk/edit#gid=1724142346) * Interdependence (https://www.merriam-webster.com/dictionary/interdependence) 38:43 - Management & Mentorship * Detangling the Manager: Supervisor, Team Lead, Mentor (https://dev.to/endangeredmassa/detangling-the-manager-supervisor-team-lead-mentor-gha) * Adrienne Maree Brown (https://adriennemareebrown.net/) 52:15 - Explaining Value and Offerings * The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz (https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886) * User Research * SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham (https://www.goodreads.com/book/show/833015.SPIN_Selling) 55:08 - Ideal Clients Reflections: Mae: The phrase “indie”. Casey: Having a Patreon to help inspire yourself. Chelsea: Tallying up all of the different things that a given position contributes to in terms of a person's needs. This episode was brought to you by @therubyrep (https://twitter.com/therubyrep) of DevReps, LLC (http://www.devreps.com/). To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode (https://www.patreon.com/greaterthancode) To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps (https://www.paypal.me/devreps). You will also get an invitation to our Slack community this way as well. Transcript: CHELSEA: Welcome to Greater Than Code, Episode 267. I'm Chelsea Troy, and I'm here with my co-host, Mae. MAE: And also with us is Casey. CASEY: Hi, I'm Casey. And today's episode, we are our own guests. We're going to be talking to you about our experiences in consulting. To get this one started, how about we share what got us into consulting and what we like, don't like about it, just high-level? Chelsea, would you mind going first? CHELSEA: Sure. So I started in consulting, really in a full-time job. So for early in my programming career, I worked for several years for a company called Pivotal Labs and Pivotal Labs is chiefly, or was chiefly at the time, a software engineering consulting organization. My job was to pair program with folks from client teams, various types of clients, a lot of health insurance companies. At the time, there was a restaurant loyalty app that we did some work for. We did some work for General Motors, various clients, a major airline was also a client, and I would switch projects every three to six months. During that time employed by Labs, I would work for this client, pair programming with other pivots, and also with client developers. So that was my introduction to consulting and I think that it made the transition to consulting later, a little bit easier because I already had some consulting experience from under the Labs' umbrella. After I worked for Labs, I moved on to working at a product company for about 2 years and my experience at that product company burned me out on full-time programming for a little while. So in my last couple of months at that job, I realized that I was either going to have to take some time off, or I was going to have to find an arrangement that worked better for me for work, at least for the next little while. And for that next little while, what I decided I wanted to try to do was work part-time because I was uncomfortable with the idea of taking time off from programming completely. I felt that I was too early in my career and the skill loss would be too great if I took time off completely, but I knew I needed some space and so, I quit my full-time job. After I quit the full time—I probably should have done this before I quit the job, but I didn't—I called an organization that I had previously done some volunteer work with, with whom I discussed a job a couple of years prior, but for a couple of different reasons, it didn't work out. I said to them, “I know that you're a grant-funded organization and you rarely have the funding and capacity to bring somebody on, but just so you're aware, I like working with you. I love your product. I love the stuff that you work on. All our time working together, I've really enjoyed. So if you have an opening, I'm going to have some time available.” The director there emailed me that same day and said, “Our mobile developer put in his two weeks' notice this morning. So if you have time this afternoon, I'd really like to talk to you,” [chuckles] and that was my first client and they were a part-time client. I still work with them. I love working with them. I would consider them kind of my flagship client. But then from there, I started to kind of pick up more clients and it took off from there after that summer. I spent that summer generally working 3 days a week for that client and then spending 4 days a week lying face down in a park in the sun. That helped me recover a little bit from burnout. And then after that, I consulted full-time for about 2 years and I still consult on the side of a full-time job. So that's my story. Is anyone feeling a penchant for going next? MAE: I can go. I've been trying to think how am I going to say this succinctly. I've had at least two jobs and several club, or organization memberships, or founding, or positions since I was 16. So wherever I go, I've always been saying, “Well, I've done it these 47 ways already [laughs] even since I was a teenager.” So I've sort of always had a consulting orientation to take a broader view and figure out ways in which we can systematize whatever it is that's happening around me. Specifically for programming, I had been an administrator, like an executive leader, for many years. I just got tired of trying to explain what we as administrators needed and I just wanted to be able to build the things. I was already a really big Microsoft access person and anybody who just got a little [laughs] snarky in there knows I love Microsoft Access. It really allowed me to be able to offer all kinds of things to, for example, I was on the board of directors of my Kiwanis Club and I made a member directory and attendance tracker and all these things. Anyway, when I quit my executive job and went to code school in 2014, I did it because I knew that I could build something a lot better than this crazy Access database [laughs] that I had, this very involved ETL things going on in. I had a nonprofit that I had been involved with for 15 years at that point and I had also taken a database class where I modeled this large database that I was envisioning. So I had a bunch of things in order. I quit my full-time job and went to an income of $6,500 my first year and I hung with that flagship customer for a while and tailored my software. So I sort of have this straddling of a SaaS situation and a consulting situation. I embed into whoever I'm working with and help them in many ways. Often, people need lots of different levels of coaching, training, and skills development mixed with just a place to put things that makes sense to them. I think that's the brief version [laughs] that I can come up with and that is how I got where I am and I've gone in and out of also having a full-time job. Before I quit that I referenced the first year I worked a full-time job plus at least 40 to a 100 hours on my software to get it ready for prime time. So a lot of, a lot of work. CASEY: Good story. I don't think I ever heard these fuller stories from either of you, even though I know roughly the shape of your past. It's so cool to hear it. Thanks for sharing them. All right, I'll share about me now. So I've been a developer, a PM, and I've done a lot of design work. I've done all the roles over my time in tech. I started doing programming 10, 15 years ago, and I'm always getting burnt out everywhere I go because I care so much and we get asked to do things that seem dumb. I'm sure anyone listening can relate to this in some organization and when I say dumb, I don't use that word myself directly. I'm quoting a lot of people who would use that word, but I say either we're being asked to do things that don't make sense, aren't good ideas, or there are things that are we're being asked to do that would make sense if we knew why and it's not being communicated really well. It's poor communication. Either one, the other, or both. So after a lot of jobs, I end up taking a 3-month sabbatical and I'm like, “Whatever, I got to go. I can't deal with caring so much anymore, and I'm not willing to care less either.” So most recently, I took a sabbatical and I finished my book, Debugging Your Brain, which takes together psychology ideas, like cognitive behavioral therapy and programming ideas and that, I'm so proud of. If you haven't read it yet, please check it out. Then I went back to my job and I gave them another month where I was like, “All right, look, these are things need to change for me to be happy to work here.” Nothing changed, then I left. Maybe it's changing very slowly, but too slowly for me to be happy there, or most of these past companies. [laughs] After I left, this last sabbatical, I spent three to six months working on a board game version of my book. That's a lot of fun. And then I decided I needed more income, I needed to pay the bills, and I can totally be a tech consultant if I just deal with learning marketing and sales. That's been my… probably six months now, I've been working on the marketing in sales part, thinking a lot about it. I have a lot of support from a lot of friends. Now I consult on ways to make teams happier and more effective and that's my company name, Happy and Effective. I found it really easy to sell workshops, like diversity, equity, and inclusion workshops to HR departments. They're pretty hungry for those kinds of workshops and it's hard to find good, effective facilitators. It's a little bit harder to get companies to pay for coaching for their employees, even though a new EM would love coaching and how to be a good leader. Companies don't always have the budget for that set aside and I wish they would. I'm working with a lot of companies. I have a couple, but not as many as I'd like. And then the hardest, my favorite kind of client is when I get to embed with the team and really work on seeing what's going on me on the ground with them, and help understand what's going on to tell the executives what's happening and what needs to change and really make a big change. I've done that once, or twice and I'd love to do that more, but it's the hardest. So I'm thinking about easy, medium, hard difficulty of selling things to clients. I would actually make plenty of money is doing workshops, honestly, but I want the impact of embedding. That's my bigger goal is the impact. MAE: Yeah. I basically have used my software as a Trojan horse for [laughs] offering the consulting and change management services to help them get there because that is something that people already expect to spend some money on. That, though has been a little problematic because a few years in, they start to think that the line item in the budget is only for software and then it looks very expensive to them. Whereas, if they were looking at it as a consultant gig, it's incredibly inexpensive to them. CASEY: Yeah. It's maybe so inexpensive that it must not be a quality product that they're buying. MAE: Yes. CASEY: Put it that way implicitly. MAE: Definitely, there's also that. CASEY: When setting prices, this is a good general rule of thumb. It could be too low it looks like it'll be junk, like a dollar store purchase, or it can be too high and they just can't afford it, and then there's the middle sweet spot where it seems very valuable. They barely can afford it, but they know it'll be worth it, and that's a really good range to be in. MAE: Yeah. Honestly, for the work that I do, it's more of a passion project. I would do it totally for free, but that doesn't work for this reason you're talking about. CASEY: Yeah. MAE: Like, it needs to hurt a little bit because it's definitely going to be lots and lots of my time and it's going to be some of their time and it needs to be an investment that not hurt bad [laughs] but just be noticeable as opposed to here's a Kenny's Candy, or something. CASEY: I found that works on another scale, on another level. I do career coaching for friends, and friends of friends, and I'm willing to career coach my friends anyway. I've always been. For 10 years, I've reviewed hundreds, thousands of resumes. I've done so many interviews. I'm down to be a career coach, but no one was taking me up on it until I started charging and now friends are coming to me to pay me money to coach them. I think on their side, it feels more equitable. They're more willing to do it now that I'm willing to take money in exchange for it. I felt really bad charging friends until I had the sliding skill. So people who make less, I charge less for, for this personal service. It's kind of weird having a personal service like that, but it works out really well. I'm so happy for so many friends that have gotten jobs they're happy with now from the support. So even charging friends, like charging them nothing means they're not going to sign up for it. MAE: Yes, and often, there is a bias of like, “Oh, well, that's my friend.” [laughs] so they must not be a BFD.” CASEY: Yeah. But we are all BFDs. MAE: Exactly! How about you Chelsea? How did you start to get to the do the pricing thing? CHELSEA: Yeah, I think it's interesting to hear y'all's approaches to the marketing and the pricing because mine has been pretty different from that. But before I get off on that, one thing I do want to mention around getting started with offering personal services at price is that if it seems too large a step to offer a personal service to one person for an amount of money, one thing that I have witnessed folks have success with in starting out in this vein is to set up a Patreon and then have office hours for patrons wherein they spend 2 hours on a Sunday afternoon, or something like that and anyone who is a patron is welcome to join. What often ends up happening for folks in that situation is that people who are friends of theirs support their Patreon and then the friends can show up. So effectively, folks are paying a monthly fee for access to this office hours, which they might attend, or they might not attend. But there are two nice things about it. The first thing about it is that you're not – from a psychological perspective, it doesn't feel like charging your friends for your time with them. It feels more indirect than that in a way that can be helpful for folks who are very new to charging for things and uncomfortable with the idea. The second thing is that the friends are often much more willing to pay than somebody who's new to charging is willing to charge. So the friends are putting this money into this Patreon, usually not because they're trying to get access to your office hours, but because they want to support you and one of the nice things about Patreon is that it is a monthly amount. So having a monthly email from Patreon that's like, “Hey, you we're sending you—” it doesn't even have to be a lot. “We're sending you 40 bucks this month.” It is a helpful conditioning exercise for folks who are not used to charging because they are getting this regular monthly income and the amount is not as important as receiving the regular income, which is helpful psychological preparation for charging for things on your own, I think. That's not the way that I did it, but I have seen people be effective that way. So there's that. For me, marketing was something that I was very worried about having to do when I started my business. In fact, it was one of those things where my conviction, when I started my consulting business, was I do not want to have to sell my services. I will coast on what clients I can find and when it is no longer easy, I will just get a full-time job because selling traditionally conceptualized is not something that I enjoyed. I had a head start on the marketing element of things, that is sort of the brand awareness element of things, my reputation and the reason for that is that first of all, I had consulted at Labs for several years, which meant that every client team that I had ever worked with there, the director remembered me, the product owner remember me. So a lot of people who had been clients of Labs – I didn't actually get anybody to be a client of mine who was a client of Labs, but the individuals I had worked with on those projects who had then changed jobs to go to different companies, reached out to me on some occasions. So that was one place that I got clients from. The other place that I gotten clients from has been my blog. Before I started my business, I had already been writing a tech blog for like 4, or 5 years and my goal with the tech blog has never actually been to get clientele, or make money. My goals for the blog when I started it were to write down what I was learning so that I would remember it and then after that, it was to figure out how to communicate my ideas so that I would have an easier time communicating them in the workplace. After that, it became an external validation source so that I would no longer depend on my individual manager's opinion of me to decide how good I was at programming. Only very recently has it changed to something like, okay, now I'm good enough at communicating and good enough at tech that I actually have something to teach anybody else. So honestly, for many years, I would see the viewership on my blog and I would be like, “Who are all these people? Why are they in my house?” Like, this is weird, but I would get some credibility from that. CASEY: They don't expect any tea from me. CHELSEA: Yeah. I really hope. I don't have enough to go around, [laughs] but it did help and that's where a lot of folks have kind of come from. Such that when I posted on my blog a post about how I'm going to be going indie. I've quit my job. I didn't really expect that to go anywhere, but a few people did reach out from that and I've been lucky insofar is that that has helped me sustain a client load in a way that I didn't really expect to. There's also, I would be remiss not to mention that what I do is I sling code for money for the majority of my consulting business, at least historically and especially in the beginning was exclusively that, and there's enough of a demand to have somebody come in and write code that that helped. It also helped that as I was taking on clients, I started to niche down specifically what I wanted to work on to a specific type of client and to a specific type problem. So I quickly got to the point where I had enough of a client load that I was going to have to make a choice about which clients to accept, or I was going to have to work over time. Now, the conventional wisdom in this circumstance is to raise your rates. Vast majority of business development resources will tell you that that's what you're supposed to do in this situation. But part of my goal in creating my consulting business had been to get out of burnout and part of the reason for the burnout was that I did not feel that the work that I was doing was contributing to a cause that made me feel good about what I was doing. It wasn't morally reprehensible, but I just didn't feel like I was contributing to a better future in the way that my self-identity sort of mandated that I did. It was making me irritable and all these kinds of things. MAE: I had the same thing, yeah. CHELSEA: Yeah. So it's interesting to hear that that's a common experience, but if I were to raise my rates, the companies that were still going to be able to afford me were going to be companies whose products were not morally reprehensible, but not things that coincided with what I was trying to get out of my consulting business. So what I did instead was I said, “I'm specifically looking to work with organizations that are contributing to basic scientific research, improving access for underserved communities, and combating the effects of climate change,” and kept my rates effectively the same, but niche down the clientele to that. That ended up being kind of how I did it. I find that rates vary from client to client in part, because of what you were talking about, Casey, wherein you have to hit the right price in order to even get clients board in certain circumstances. CASEY: Right. CHELSEA: I don't know a good way to guess it. My technique for this, which I don't know if this is kosher to say, but my technique for this has been whoever reached out to me, interested in bringing me on as a consultant for that organization, I ask that person to do some research and figure out what rate I'm supposed to pitch. That has helped a lot because a lot of times my expectations have been wildly off in those circumstances. One time I had somebody say to me, this was for a custom workshop they wanted. I was like, “What should I charge?” And they were like, “I don't know, a few thousand.” I was like, “Is that $1,200? Is that $9,000? I don't know how much money that is,” and so they went back and then they came back and they were able to tell me more specifically a band. There was absolutely no way I would've hit that number accurately without that information. CASEY: Yeah, and different clients have different numbers. You setting your price standard flat across all customers is not a good strategy either. That's why prices aren't on websites so often. CHELSEA: Yeah. I find that it does depend a lot. There's similarly, like I said, a lot of my clients are clients who are contributing to basic scientific research are very often grant funded and grants funding is a very particular kind of funding. It can be intermittent. There has to be a skillset on the team for getting the grant funding. A lot of times, to be frank, it doesn't support the kinds of rates that somebody could charge hourly in a for-profit institution. So for me, it was worth it to make the choice that this is who I want to work with. I know that my rate is effectively capped at this, if I'm going to do that and that was fine by me. Although, I'm lying to say it was completely fine by me. I had to take a long, hard look in the mirror, while I was still in that last full-time job, and realize that I had become a person who gauged her self-worth by the salary that she commanded more than I was comfortable with. More than I wanted to. I had to figure out how to weaken that dependency before I was really able to go off and do my own thing. That was my experience with it. I'm curious whether y'all, well, in particular, Casey, did you find the same thing? CASEY: The self-worth by salary? CHELSEA: Yeah. CASEY: I felt that over time, yeah. Like I went from private sector big tech to government and I got a pay cut and I was like, “Ugh.” It kind of hurt a little and it wasn't even as much as I was promised. Once I got through the hiring process, it was lower than that and now I'm making way less. When I do my favorite impact thing, the board game, like if I made a board game about mental health for middle schoolers, which is something I really want to do, that makes less than anything else I could with my time. I'll be lucky to make money on that at all. So it's actually inverse. My salary is inversely proportional to how much impact I can have if I'm working anyway. So my dream is to have enough corporate clients that I can do half-time, or game impact, whatever other impact things I'm thinking about doing. I think of my impact a lot. Impact is my biggest goal, but the thing is salary hurts. If I don't have the salary and I want to live where I'm living and the lifestyle I have, I don't want to cut back on that and I don't need to, hopefully. CHELSEA: Right. CASEY: I'm hoping eventually, I'll have a steady stream of clients, I don't need to do the marketing and sales outreach as much and all those hours I kind of recoup. I can invest those in the impact things. I've heard people can do that. I think I'll get there. CHELSEA: No, I think you absolutely will. Mae, I'm curious as to your experience, because I know that you have a lot of experience with a similar calculation of determining which things are going to provide more income, which things are probably going to provide less income, and then balancing across a bunch of factors like money, but also impact, time spent, emotional drain, and all that stuff. MAE: Well, Chelsea. [laughter] I am a real merry go round in this arena. So before I became a programmer, I had a state job, I was well paid, and I was pretty set. Then I was a programmer and I took huge pay cut because I quit. I became a programmer when I was 37 years old. So I already had a whole career and to start at the beginning and be parallel with 20-year-old so it's not just like my salary, but also my level and my level of impact on my – and level of the amount of people who wanted to ask me for my advice [laughs] was significantly different. So like the ego's joking stopped and so when you mentioned the thing about identity. Doing any kind of consulting in your own deal is a major identity reorganization and having the money, the title, the clout, and the engagement. Like a couple years, I have spent largely alone and that is very different than working at a place where I have colleagues, or when I live somewhere and have roommates. But I have found signing up for lots and lots of different social justice and passion project things, and supporting nonprofits that I believe in. So from my perspective, I'm really offering a capacity building grant out of my own pocket, my own time, and my own heart and that has been deeply rewarding and maybe not feel much about my identity around salary. Except it does make me question myself as an adult. Like these aren't the best financial decisions to be making, [chuckles] but I get enough out of having made them that it's worth it to me. One of the things probably you were thinking of, Chelsea, we worked together a little bit on this mutual aid project that I took on when the pandemic started and I didn't get paid any dollars for that and I was working 18 hours a day on it, [chuckles] or something. So I like to really jump in a wholeheartedly and then once I really, really do need some dollars, then I figure something else out. That is kind of how I've ebbed and flowed with it. But mostly, I've done it by reducing my personal overhead so that I'm not wigged about the money and lowering whatever my quality-of-life spending goals [chuckles] are. But that also has had to happen because I have not wanted to and I couldn't get myself to get excited about marketing of myself and my whole deal. Like I legit still don't have a website and I've been in operation now since 2014 so that's a while. I meet people and I can demonstrate what it is and I get clients and for me, having only a few clients, there's dozens of people that work for each one. So it's more of an organization client than a bunch of individuals and I can't actually handle a ton. I was in a YCombinator thing that wanted me to really be reporting on income, growth rates, and all of these number of new acquisition things, and it just wasn't for me. Those are not my goals. I want to make sure that this nonprofit can help more people this year and that they can get more grant money because they know how many people they helped and that those people are more efficient at their job every day. So those are harder to measure. It's not quite an answer to your question, [laughs] but I took it and ran a little. CHELSEA: No, I appreciate that. There is a software engineer and a teacher that I follow on Twitter. His name is GeePawHill. Are y'all familiar with GeePawHill? MAE: No. CHELSEA: And he did a thread a couple of days ago that this conversation reminds me of and I found it. Is that all right if I read like a piece of it and paraphrase part of it? MAE: Yes, please. CHELSEA: Okay. So this is what he says. He says, “The weirdest thing about being a teacher for young geek minds: I am teaching them things…that their actual first jobs will most likely forbid them to do. The young'uns I work with are actually nearly all hire-able as is, after 18 months of instruction, without any intervention from me. The problem they're going to face when they get to The Show isn't technical, or intellectual at all. No language, or framework, or OS, or library, or algorithm is going to daunt them, not for long. No, the problem they're going to face is how to sustain their connection to the well of geek joy, in a trade that is systematically bent on simultaneously exploiting that connection while denying it exists and refusing any and all access to it. It is possible, to stick it out, to acquire enough space and power, to re-assert one's path to the well. Many have done it; many are doing it today. But it is very hard. Very hard. Far harder than learning the Visitor pattern, or docker, or, dart, or SQL, or even Haskell. How do you tell people you've watched “become” as they bathed in the cool clear water that, for some long time, 5 years or more, they must…navigate the horrors of extractive capitalist software development? The best answer I have, so far, is to try and teach them how and where to find water outside of work. It is a lousy answer. I feel horrible giving it. But I'd feel even more horrible if I didn't tell them the truth.” CASEY: I just saw this thread and I really liked it, too. I'm glad you found it. MAE: Oh, yeah. I find it honestly pretty inspiring, like people generally who get involved in the kinds of consulting gigs that we three are talking about, which is a little different than just any random consulting, or any random freelancing. CASEY: Like impact consulting, I might call that. MAE: Yeah. It's awesome if the money comes, but it's almost irrelevant [chuckles] provided that basic needs are meant. So that's kind of been my angle. We'll see how – talk to me in 20 more years when I'm [chuckles] trying to retire and made a lot of choices that I was happy with at the time. CASEY: This reminds me of a conversation I had with a friend who's an executive director of an orchestra in the nonprofit space and he was telling me that so many nonprofits shoot themselves in the foot by not doing enough fundraising, by not raising money, and that comes from not wanting to make money in a way because they're a nonprofit, money is not a motive, and everybody's very clear about that. That's noble and all, but it ends up hurting them because they don't have the money to do the impactful things they would as a nonprofit. Money is a necessary evil here and a lot of people are uncomfortable with it. Including me a lot of the time. Honestly, I have to tell myself not to. What would I tell a friend? “No, charge more money.” Okay, I guess I'll tell myself to do that now. I have this conversation with myself a lot. MAE: Yeah. I've been very aware that when I become anti-money, the well dries up. The money well. [laughs] CASEY: Yeah. MAE: And when I am respectful of and appreciative of money in the world, more comes my way. There is an internal dousing, I think that happens that one needs to be very careful about for sure. CASEY: One of the techniques I use with myself and with clients is a matrix where I write out for this approach, this thing that I'm thinking about how much money will it make, how much impact will it have on this goal, and all the different heuristics I would use to make the decision, or columns and all the options arose. I put numbers in it and I might weight my columns because money is less important than impact, but it's still important. It's there. I do all this math. In the end, the summary column with the averages roughly matches what's in my head, which is the things that are similar in my head are similar on paper, but I can see why and that's very clarifying for me. I really like being able to see it in this matrix form and being able to see that you have to focus on the money some amount. If you just did the high impact one, it wouldn't be on the top of the list. It's like, it's hard to think about so many variables at once, but seeing it helps me. CHELSEA: It is. GeePaw speaks to that some later in the thread. He says, “You've got to feed your family. You've got to. That's not negotiable. But you don't got to forget the well. To be any good at all, you have to keep finding the well, keep reaching it, keep noticing it. Doesn't matter whether it's office hours, or after hours. Matters whether you get to it. The thing you've got to watch, when you become a professional geek, isn't the newest tech, and it sure as hell isn't the org's process. You've got to watch whether, or how you're getting to the well. If you're getting to the well, in whatever way, you'll stay alive and change the world.” I think I'm curious as to y'all's thoughts on this, but like I mentioned earlier, I have a full-time job and I also do this consulting on the side. I also teach. I teach at the Master's program in computer science at University of Chicago. I do some mentoring with an organization called Emergent Works, which trains formerly incarcerated technologists. The work situation that I have pieced together for myself, I think manages to get me the income I need and also, the impact that I'm looking for and the ability to work with people and those kinds of things. I think my perspective at this point is that it's probably difficult, if it's realistic at all, to expect any one position to be able to meet all of those needs simultaneously. Maybe they exist, but I suspect that they're relatively few and far between and I think that we probably do ourselves a disservice by propagating this idea that what you need to do is just make yourself so supremely interview-able that everybody wants to hire you and then you get to pick the one position where you get to do that because there's only one in the entirety of tech, it's that rare. Sure, maybe that's an individualist way to look at it. But when we step back and look more closely, or when we step back and look more broadly at that, it's like, all right, so we have to become hypercompetitive in order to be able to get the position where we can make enough while helping people. Like, the means there seem kind of cutthroat for the ends, right? [laughs] CASEY: This reminds me of relationships, too and I think there's a lot of great parallels here. Like you shouldn't expect your partner to meet all of your needs, all of them. MAE: I was thinking the same thing! CASEY: Uh huh. Social, emotional, spiritual, physical, all your needs cannot possibly by one person and that is so much pressure to put on that person, CHELSEA: Right. CASEY: It's like not healthy. CHELSEA: Right. CASEY: You can choose some to prioritize over others for your partner, but you're not going to get a 100% of it and you shouldn't. CHELSEA: Well, and I find that being a conversation fairly regularly in monogamous versus polyamorous circles as well. Like, how much is it appropriate to expect of a partner? But I think it is a valid conversation to have in those circles. But I think that even in the context of a monogamous relationship, a person has other relationships—familial relationships, friend relationships—outside of that single romantic relationship. CASEY: Co-workers, community people, yeah. CHELSEA: Right. But even within that monogamous context, it's most realistic and I would argue, the most healthy to not expect any one person to provide for all of your needs and rather to rely on a community. That's what we're supposed to be able to do. CASEY: Yeah. MAE: Interdependence, not independence. CHELSEA: Right. CASEY: It's more resilient in the face of catastrophe, or change in general, mild, more mild change and you want to be that kind of resilient person for yourself, too. Just like you would do a computer system, or an organization. They should be resilient, too. MAE: Yes. CASEY: Your relationship with your job is another one. MAE: Totally. CHELSEA: Right. And I think that part of the reason the burnout is so quick – like the amount of time, the median amount of time that somebody spends at a company in tech is 2.2 years. MAE: I know, it's so weird. CHELSEA: Very few companies in tech have a large number of lifers, for example, or something like that. There are a number of reasons for that. We don't necessarily have to get into all of them, although, we can if you want. But I think one of them is definitely that we expect to get so much out of a full-time position. Tech is prone. due to circumstances of its origin, to an amount of idealism. We are saving the world. We, as technologists, are saving the world and also, we, as technologists, can expect this salary and we, as technologists, are a family and we play ping pong, and all of these things – [laughter] That contribute to an unrealistic expectation of a work environment, which if that is the only place that we are getting fulfillment as programmers, then people become unsatisfied very quickly because how could an organization that's simultaneously trying to accomplish a goal, meet all of these expect for everybody? I think it's rare at best. CASEY: I want to bring up another example of this kind of thing. Imagine you're an engineer and you have an engineering manager. What's their main job? Is it to get the organization's priorities to be done by the team, like top-down kind of thing? We do need that to happen. Or is it to mentor each individual and coach them and help them grow as an engineer? We need that somewhere, too, yeah. Or is it to make the team – like the team to come together as a team and be very effective together and to represent their needs to the org? That, too, but we don't need one person to do all three of those necessarily. If the person's not technical, you can get someone else in the company to do technical mentorship, like an architect, or just a more senior person on, or off the team somewhere else. But we put a lot of pressure on the engineering managers to do that and this applies to so many roles. That's just one I know that I can define pretty well. There's an article that explains that pretty well. We'll put in the show notes. MAE: Yes! So what I am currently doing is I have a not 40 hours a week job as an engineering manager and especially when I took the gig, I was still doing all of these pandemic charity things and I'm like, “These are more important to me right now and I only have so many hours in the day. So do you need me to code at this place? I can, but do you need me to because all those hours are hours I can go code for all these other things that I'm doing,” and [laughs] it worked. I have been able to do all three of the things that you're talking about, Casey, but certainly able to defer in different places and it's made me – this whole thing of not working full-time makes you optimize in very different ways. So I sprinkle my Slack check-ins all day, but I didn't have to work all day to be present all day. There's a lot that has been awesome. It's not for everyone, but I also have leaned heavily on technical mentorship happening from tech leads as well. CASEY: Sounds good. MAE: But I'm still involved. But this thing about management, especially in tech being whichever programmer seems like the most dominant programmer is probably going to be a good needs to be promoted into management. Just P.S. management is its own discipline, has its own trajectory and when I talk to hiring managers and they only care about my management experience in tech, which is 6 years, right? 8, but I have 25 years of experience in managing. So there's a preciousness of what it is that we are asking for the employees and what the employees are asking of the employer, like you were talking about Chelsea, that is very interesting. It's very privileged, and does lead a lot of people to burnout and disappointment because their ideas got so lofty. I just want to tie this back a little bit too, something you read in that quote about – I forget the last quote, but it was something about having enough to be able to change the world and it reminded me of Adrienne Maree Brown, pleasure activism, emergent strategy, and all of her work, and largely, generations of Black women have been saying, “Yo, you've got to take care [chuckles] of yourself to be able to affect change.” Those people have been the most effective and powerful change makers. So definitely, if you're curious about this topic, I urge you to go listen to some brilliant Black women about it. CASEY: We'll link that in the show notes, too. I think a lot about engineering managers and one way that doesn't come up a lot is you can get training for engineering managers to be stronger managers and for some reason, that is not usually an option people reach for. It could happen through HR, or it could happen if you have a training budget and you're a new EM, you could use your training budget to hire coaching from someone. I'm an example. But there's a ton of people out there that offer this kind of thing. If you don't learn the leadership skills when you switch roles, if you don't take time to learn those skills that are totally learnable, you're not going to have them and it's hard to apply them. There's a lot of pressure to magically know them now that you've switched hats. MAE: And how I don't understand why everyone in life doesn't have a therapist, [laughs] I don't understand why everyone in life doesn't have multiple job coaches at any time. Like why are we not sourcing more ideas and problem-solving strategies, and thinking we need to be the repository of how to handle X, Y, Z situation? CASEY: For some reason, a lot of people I've talked to think their manager is supposed to do that for them. Their manager is supposed to be their everything; their boss. They think the boss that if they're bad, you quit your job. If they're good, you'll stay. That boss ends up being their career coach for people, unless they're a bad career coach and then you're just stuck. Because we expect it so strongly and that is an assumption I want everyone listening to question. Do you need your manager at work to be that person for you? If they are, that's great. You're very fortunate. If not, how can you find someone? Someone in the community, a friend, family member, a professional coach, there's other options, other mentors in the company. You don't have to depend on that manager who doesn't have time for you to give you that kind of support. CHELSEA: So to that end, my thinking around management and mentorship changed about the time I hit – hmm. It was a while ago now, I don't know, maybe 6 years as a programmer, or something like that. Because before that, I was very bought into this idea that your manager is your mentor and all these types of things. There was something that I realized. There were two things that I realized. The first one was that, for me, most of my managers were not well set up to be mentors to me and this is why. Well, the truth is I level up quickly and for many people who are managers in a tech organization, they were technologists for 3 to 5 years before they became managers. They were often early enough in their career that they didn't necessarily know what management entailed, or whether they should say no based on what they were interested in. Many managers in tech figure out what the job is and then try to find as many surreptitious ways as possible to get back into the code. MAE: Yeah. CHELSEA: Additionally, many of those managers feel somewhat insecure about their weakening connection to the code base of the company that they manage. MAE: Yeah. CHELSEA: And so it can be an emotionally fraught experience for them to be mentor to someone whose knowledge of the code base that they are no longer in makes them feel insecure. So I learned that the most effective mentors for me – well, I learned something about the most effective mentors for me and I learned something of the most effective managers for me. I learned that the most effective managers for me either got way out ahead of me experience wise before they became managers, I mean 10 years, 15 years, 20 years, because those are not people who got promoted to management because they didn't know to say no. Those are people who got promoted to management after they got tired of writing code and they no longer staked their self-image on whether they're better coders than the people that they manage. That's very, very important. The other type of person who was a good manager for me was somebody who had never been a software engineer and there are two reasons for that. First of all, they trended higher on raw management experience. Second of all, they were not comparing their technical skillset to my technical skillset in a competitive capacity and that made them better managers for me, honestly. It made things much, much easier. And then in terms of mentors, I found that I had a lot more luck going outside of the organization I was working for mentors and that's again, for two reasons. The first one is that a lot of people, as they gain experience, go indie. Just a lot of people, like all kinds. Some of my sort of most trusted mentors. Avdi Grimm is somebody I've learned a lot from, indie effectively at this point. GeePawHill, like I mentioned, indie effectively at this point. Kenneth Mayer, indie effectively at this point. And these are all people who had decades of experience and the particular style of programming that I was doing very early in my career for many years. So that's the first reason. And then the second reason is that at your job, it is in your interest to succeed at everything you try—at most jobs. And jobs will tell you it's okay to fail. Jobs will tell you it's okay to like whatever, not be good at things and to be learning. But because if I'm drawing a paycheck from an organization, I do not feel comfortable not being good at the thing that I am drawing the paycheck for. MAE: Same. CHELSEA: And honestly, even if they say that that's the case, when the push comes to shove and there's a deadline, they don't actually want you to be bad at things. Come on! That doesn't make any sense. But I've been able to find ambitious projects that I can contribute to not for pay and in those situations, I'm much more comfortable failing because I can be like, “You know what, if they don't like my work, they can have all their money back.” And I work on a couple projects like that right now where I get to work with very experienced programmers on projects that are interesting and challenging, and a lot of times, I just absolutely eat dirt. My first PR doesn't work and I don't know what's wrong and the whole description is like somebody please help and I don't feel comfortable doing that on – if I had to do it at work, I would do it, but I'm not comfortable doing it. I firmly believe that for people to accelerate their learning to their full capacity for accelerating their learning, they must place themselves in situations where they not only might fail, but it's pretty likely. Because that's what's stretching your capacity to the degree that you need to get better and that's just not a comfortable situation for somewhere that you depend on to make a living. And that ended up being, I ended up approaching my management and my mentorship as effectively mutually exclusive things and it ended up working out really well for me. At this particular point in time, I happened to have a manager who happened to get way out ahead of me technically, and is willing to review PRs and so, that's very nice. But it's a nice-to-have. It's not something that I expect of a manager and it's ended up making me much more happy and manage relationships. MAE: I agree with all of that. So well said, Chelsea. CHELSEA: I try, I try. [laughs] Casey, are there things that you look for specifically in a manager? CASEY: Hmm. I guess for that question, I want to take the perspective inward, into myself. What do I need support on and who can I get that from? And this is true as also an independent worker as a consultant freelancer, too. I need support for when things are hard and I can be validated from people who have similar experiences, that kind of like emotional support. I need technical support and skills, like the sales I don't have yet and I have support for that, thank goodness. Individuals, I need ideally communities and individuals, both. They're both really important to me and some of these could be in a manager, but lately, I'm my own manager and I can be none of those things, really. I'm myself. I can't do this external support for myself. Even when I'm typing into a spreadsheet and the computer's trying to be a mirror, it's not as good as talking to another person. Another perspective that I need support on is how do I know what I'm doing is important and so, I do use spreadsheets as a mirror for that a lot of the time for myself. Like this impact is having this kind of magnitude of impact on this many people and then that calculates to this thing, maybe. Does that match my gut? That's literally what I want to know, too. The numbers aren't telling me, but talking to other people about impact on their projects really kind of solidifies that for me. And it's not always the client directly. It could be someone else who sees the impact I'm having on a client. Kind of like the manager, I don't want to expect clients to tell me the impact I'm having. In fact, for business reasons, I should know what the impact is myself, to tell them, to upsell them and continue it going anyway. So it really helps me to have peers to talk through about impact. Like that, too types of support. What other kinds of support do you need as consultants that I didn't just cover? MAE: I still need – and I have [laughs] hired Casey to help me. I still need a way to explain what it is that I am offering and what the value of that really is in a way that is clear and succinct. Every time I've gone to make a website, or a list of what it is that I offer, I end up in the hundreds of bullet points [laughs] and I just don't – [overtalk] CASEY: Yeah, yeah. MAE: Have a way to capture it yet. So often when people go indie, they do have a unique idea, a unique offering so finding a way to summarize what that is can be really challenging. I loved hearing you two when you were talking about knowing what kinds of work you want to do and who your ideal customer is. Those are things I have a clearer sense of, but how to make that connection is still a little bit of a gap for me. But you reminded me in that and I just want to mention here this book, The Pumpkin Plan, like a very bro business book situation, [chuckles] but what is in there is so good. I don't want to give it away and also, open up another topic [laughs] that I'll talk too long about. So I won't go into it right now, but definitely recommend it. One of the things is how to call your client list and figure out what is the most optimal situation that's going to lead toward the most impact for everybody. CASEY: One of the things I think back to a lot is user research and how can we apply that this business discovery process. I basically used the same techniques that were in my human computer interaction class I took 10, or 15 years ago. Like asking open ended questions, trying to get them to say what their problems are, remembering how they said it in their own words and saying it back to them—that's a big, big step. But then there's a whole lot of techniques I didn't learn from human computer interaction, that are sales techniques, and my favorite resource for that so far is called SPIN selling where SPIN is an acronym and it sounds like a wonky technique that wouldn't work because it's just like a random technique to pull out. I don't know, but it's not. This book is based on studies and it shows what you need to do to make big ticket sales go through, which is very different than selling those plastic things with the poppy bubbles in the mall stand in the middle of the hallway. Those low-key things they can manipulate people into buying and people aren't going to return it probably. But big-ticket things need a different approach than traditional sales and marketing knowledge and I really like the ideas in SPIN selling. I don't want to go into them today. We'll talk about it later. But those are two of the perspectives I bring to this kind of problem, user research and the SPIN selling techniques. I want to share what my ideal client would be. I think that's interesting, too. So I really want to help companies be happier and more effective. I want to help the employees be happier and more effective, and that has the impact on the users of the company, or whoever their clients are. It definitely impacts that, which makes it a thing I can sell, thankfully. So an organization usually knows when they're not the most happy, or the most effective. They know it, but my ideal client isn't just one that knows that, but they also have leadership buy-in; they have some leader who really cares and can advocate for making it better and they just don't know how. They don't have enough resources to make it happen in their org. Maybe they have, or don't have experience with it, but they need support. That's where I come in and then my impact really is on the employees. I want to help the employees be happier and more effective. That's the direct impact I want, and then it has the really strong, indirect impact on the business outcomes. So in that vein, I'm willing to help even large tech companies because if I can help their employees be happier, that is a positive impact. Even if I don't care about large tech companies' [chuckles] business outcomes, I'm okay with that because my focus is specifically on the employees. That's different than a lot of people I talk to; they really just want to support like nonprofit type, stronger impact of the mission and that totally makes sense to me, too. MAE: Also, it is possible to have a large and ever growing equitably run company. It is possible. I do want to contribute toward that existing in the world and as much as there's focus on what the ultimate looking out impact is, I care about the experience of employees and individuals on the way to get there. I'm not a utilitarian thinker. CASEY: Yeah, but we can even frame it in a utilitarian way if we need to. If we're like a stakeholder presentation, if someone leaves the company and it takes six months to replace them and their work is in the meantime off board to other people, what's the financial impact of all that. I saw a paper about it. Maybe I can dig it up and I'll link to it. It's like to replace a person in tech it costs a $100K. So if they can hire a consultant for less than a $100K to save one person from leaving, it pays for itself. If that number is right, or whatever. Maybe it was ten employees for that number. The paper will say much better than I will. CHELSEA: I think that in mentioning that Casey, you bring up something that businesses I think sometimes don't think about, which is some of the hidden costs that can easily be difficult to predict, or difficult to measure those kinds of things. One of the hidden costs is the turnover costs is the churn cost because there's how much it takes to hire another person and then there's the amount of ramp time before that person gets to where the person who left was. CASEY: Right, right, right. CHELSEA: And that's also a thing. There's all the time that developers are spending on forensic software analysis in order to find out all of the context that got dropped when a person left. CASEY: Yeah. The one person who knew that part of the code base, the last one is gone, uh oh. CHELSEA: Right. CASEY: It's a huge trust. And then engineering team is often really interested in conveying that risk. But if they're not empowered enough and don't have enough bandwidth time and energy to make the case, the executive team, or whoever will never hear it and they won't be able to safeguard against it. MAE: Or using the right language to communicate it. CASEY: Right, right. And that's its own skill. That's trainable, too thankfully. But we don't usually train engineers in that, traditionally. Engineers don't receive that training unless they go out of their way for it. PMs and designers, too, honestly. Like the stakeholder communication, everybody can work on. MAE: Yeah. CASEY: That's true. MAE: Communication. Everyone can, or not. Yes. [laughs] I learned the phrase indie today. I have never heard it and I really like it! It makes me feel cool inside and so love and – [overtalk] CASEY: Yeah, I have no record label, or I am my own record label, perhaps. MAE: Yo! CASEY: I've got one. I like the idea of having a Patreon, not to make money, but to have to help inspire yourself and I know a lot of friends have had Patreons with low income from it and they were actually upset about it. So I want to go back to those friends and say, “Look, this prove some people find value in what you're doing.” Like the social impact. I might make my own even. Thank you. MAE: I know I might do it too. It's good. That's good. CHELSEA: Absolutely. Highly recommended. One thing that I want to take away is the exercise, Casey, that you were talking about of tallying up all of the different things that a given position contributes in terms of a person's needs. Because I think that an exercise like that would be extremely helpful for, for example, some of my students who are getting their very first tech jobs. Students receive a very one-dimensional message about the way that tech employment goes. It tends to put set of five companies that show remain unnamed front and center, which whatever, but I would like them to be aware of the other options. And there is a very particular way of gauging the value of a tech position that I believe includes fewer dimensions than people should probably consider for the health of their career long-term and not only the health of their career, but also their health in their career. CASEY: One more parting thought I want to share for anyone is you need support for your career growth, for your happiness. If you're going to be a consultant, you need support for that. Find support in individuals and communities, you deserve that support and you can be that support for the people who are supporting you! It can be mutual. They need that, too.
The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building. Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year? kevin.snow@time-on-target.com www.time-on-target.com Get Different: Marketing That Can't Be Ignored!: https://amzn.to/3dmTBei The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field: https://amzn.to/32ZOMpv Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: https://amzn.to/3DotWg1 Fortitude: American Resilience in the Era of Outrage: https://amzn.to/32ZtN6e MONEY Master the Game: 7 Simple Steps to Financial Freedom: https://amzn.to/3oopxp3 Leadership Strategy and Tactics: Field Manual: https://amzn.to/3GfxFhC Extreme Ownership: How U.S. Navy SEALs Lead and Win: https://amzn.to/2ZWRVFq Get Soldier Girl Coffee, the best female Veteran owned and operated coffee company there is: https://businessandbrewsshow.com/soldier-girl-coffee WARNING: 18+ only: Check out our other podcast Veteran Talk Show at www.veterantalkshow.com/listen --- Send in a voice message: https://anchor.fm/businessandbrews/message
After living what he thought was the good life as a financial advisor, Chris came to see how messed up the advice he was giving his clients. He also saw how messed up his own finances were and knew he had to change. Chris was getting multiple debt collection calls each day, feeling extremely depressed, and didn't know where to turn….until he came across some powerful insights that forever changed his life. In this episode of DreamNation, we learn what those insights were and how we can turn our focus from fixing debt to eliminating debt with more cash flow. Chris and Casanova will break down how to stack your cash flow so you can pay off debts and start living the life of your dreams. Here's What You Missed Why Chris Miles says you shouldn't listen to Wall Street advisors (and what he did instead) His biggest mistake in real estate The one question Chris learned that helped him dig out of the one million dollars of debt he was in How Chris turned collection calls into a friendly conversation How do I avoid debt in my business? How do you get on a big name podcast like Entrepreneur on Fire? Knowledge Nuggets {1:27] Going Your Own Way One of Chris' early superpowers )that he would later use as an entrepreneur) was being OK with going his own way. In the first part of the podcast, Chris shares where he developed that skill. [7:04] Dropping Out of the Rat Race Chris took the traditional route of going to college and getting a job, but he didn't feel that the job gave him any satisfaction or freedom. Chris explains what he decided to do and why. [10:10} Leaving Wall Street Being a financial advisor was supposed to be a dream for Chris, but it turned out to be a nightmare. Chris learned that the stock market advice he was giving wasn't helping anyone (including himself), so he got out Chris shares his lessons about why he believes most people shouldn't be in the stock market [16:47] Climbing Out of Debt Chris had his own business on his terms, but things were going horribly wrong. Chris shares how he got to the path of owning a million dollars and the mindset and money strategies he used to get out. [32:28] Scaling Millions Once Chris got back on his feet, he learned more lessons that getting more money is about adding more value, not from taking. Following that philosophy, Chris learned how to give more value and ask the right questions. That led him to bigger stages, like the Entrepreneur on Fire podcast. Chris shares the incredible story of how he got on the Entrepreneur on Fire podcast and how he used that experience to make more money than he ever did before. Important Reads & Links Three Feet from Gold: Updated Anniversary Edition: Turn Your Obstacles into Opportunities! By Sharon Lechter Trump Never Give Up: How I Turned My Biggest Challenges into Success by Donald Trump The Art of the Comeback by Donald Trump The 4-Hour Workweek by Tim Ferriss The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Love #DreamNation? Check Us Out on Apple Podcasts! At Dream Nation, we're all about building dreams. We do that through podcasts that motivate, educate, and entertain our listeners with some of the best entrepreneurs from around the world to get you to the best tips to level up your game in business in life. If you enjoyed this episode and want to keep building your dream, subscribe to the DreamNation podcast using the links below. Dream Nation on Apple Podcasts Dream Nation podcast website Dream Nation Facebook group Catch your host on Instagram (@casanova_brooks) If you are in DreamNation, thank you! Feel free to leave a review or share with a friend. Dream Nation podcast website Dream Nation Facebook group Visit Our YouTube Channel - DreamNation Listen My Podcast - DreanNation Podcast Catch your host on Instagram (@casanova_brooks).
Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we're taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we'll be back with new episodes for you very soon! Dr. Sabrina sits down with her guest, Christine Rico, to shed some light on things that we may not be thinking about in our business that have a pretty significant impact on whether or not we're building a profitable, sustainable business. Christine Rico is a good friend and colleague of Dr. Sabrina. She is the owner of CFO On Speed Dial and a fellow Profit First Professional. Christine is a financial consultant, business growth expert, and social entrepreneur who got her start in financial management while keeping the books for Cooperative Home Care Associates in the Bronx, NY more than 20 years ago. The Cooperative was then a start-up and is now the country's largest worker-owned business. At CFO On Speed Dial, Christine and her team help business owners set and reach financial goals and build companies that are making healthy, sustainable food products, installing renewable energy systems, and growing high-impact consulting businesses. Christine works with companies to improve profitability, craft expansion plans grounded in the company's overall goals and vision, and get the cash that businesses need to grow. She is on a mission to close the gender-revenue gap by helping women-owned companies accelerate growth. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The “Gender Revenue Gap”: While there is growth in the number of companies owned by women, the percentage of revenue that these women-owned companies bring in is appalling. Growing your company in incremental steps for the short term may be reality, but you have to know where you're going. If you don't have a big dream that you're aiming for, it's really hard to get outside of the day-to-day and what you think you can accomplish next. What is your big dream? What impact would it have if your business is bigger? Christine shares her vision and the impact she hopes for, with CFO on Speed Dial. Christine recommends reading Profit First by Mike Michalowicz for structure in how you think about cash in your business and gives an overview of her five fundamentals needed in order to move to the next level in business. Dr. Sabrina shares her own personal story about her introduction to the Profit First philosophy. The distinction between social impact and charitable giving and some ways we might be thinking about these in our business. Ideas on how to measure impact. Christine describes the role of a CFO. Checklist of infrastructure needed to scale a business. Links and Resources: American Express Annual Report on the State of Women-Owned Business How to Make Your Time Worth $10,000 an Hour Register your A-Player team members for Tap the Potential's Leadership Bootcamp: www.TapThePotential.com/Leadership NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we're taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we'll be back with new episodes for you very soon! Freedom in your business: is this important to you? It's so important to David Jenyns that he systemized himself out of his business! Join us as he shares his compelling story of why it's so important to him, his passion for sharing it with others, and the surprising benefit of systemizing your own business. David's entrepreneurial journey begins back in his early 20's when he sold Australia's most-loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia's most trusted digital agencies, melbourneSEOservices.com. In 2016, he successfully systemized himself out of the business, hired a CEO, and stepped back from the daily operations. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Recognized as a high-achieving entrepreneur, you will find many of David's keynote presentations on YouTube including TEDx, WordCamp and Problogger. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: David shares how, when he found out his wife was pregnant, he was working 70 hours a week, which made him consider what kind of dad he wanted to be for his kids. He intuitively knew that systemizing the process was going to be his way out. He had a background in stock market trading and this had initially taught him about systems and plans. Getting stuck because he built the business around himself, locking him deeper and deeper in the business. Dr. Sabrina recognizes a key limiting belief in the story that David is relating: “This business needs me. My business is different. David gives us the worries that he had as he was considering how to systemize his business, and how he finally realized he didn't have to hold that bag. Dr. Sabrina's test that she relies on: “It's just the way it is.” If she starts thinking this, it is her red flag to stop and say, “Oh, no, sister, it doesn't have to be this. There could be another possibility.” David describes the process of getting his team involved of systemizing, in the midst of their busy-ness. He discovered that it's easier to have two people working on the systemization: one who has the knowledge, and one who does the documentation. If you can figure out what the problem is, then you can consult an expert who has that part of the process already figured out. Utilize GoPros and video cameras, talk it out, let somebody capture it, then the process can be put into place using these tools. Over-complicating things in small business is the biggest gap that David has recognized. A minimum, viable system is the place to start, and then test it out, and see what needs to be added. Other business opportunities open up for you once you systemize your business. Valuing opportunities for the experience over the money. Freeing people from the operations is David's dream. The deeper story behind David's “why”. “The Sheet” - a weekly allowance scorecard from childhood that taught David some important life lessons. Growing as a person, when your business begins to grow. Bad habits that need to be broken. David describes the benefits of systemHUB. Complexity is the enemy of systems and systemizations. Simplify as much as possible. Features actually take away from the outcome. Figure out and use the key systems that need to be in place for your business to function. Nail “simple” first! Want to learn more? Found out How to Make Your Time Worth $10,000 an Hour! Links and Resources: How to Make Your Time Worth $10,000 an Hour NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz Other Books Mentioned in This Episode: Traction: Get a Grip on Your Business by Gino Wickman Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter Scaling Up: How a Few Companies Make It…and Why the Rest Don't by Verne Harnish Authority Content: The Simple System for Building Your Brand, Sales, and Credibility by David Jenyns Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber
Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we're taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy, and we'll be back with new episodes for you very soon! There's a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this secret has on creating explosive, organic growth for those business owners utilizing it. These business owners are head and shoulders above their industry peers as a result of it. Dr. Sabrina shares her own experience implementing this secret. Donna and Dr. Sabrina discuss what they have learned from guiding clients through this process...what works and what doesn't work, the common pitfalls and missteps … and now you get to benefit from their insights. Donna Leyens began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. But her dream was to become a business owner and in 2002 she launched her first successful business with a partner. Seven years later, she became a Certified Professional Coach, and melded her business and coaching skills to follow her true passion - helping entrepreneurs create their dream business and their dream life. Donna is currently the President and co-founder of Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny. Show Highlights: There's a secret in The Pumpkin Plan, on Page 136, but so many people miss it! It's the “gold” of Pumpkin Planning, and it makes such a huge impact. The things a business owner resists the most in The Pumpkin Plan may actually be the most impactful. Having support through this process is important for encouragement and to help interpret the information that you're getting. The Wishlist interviews is the secret! Interviewing your top clients is the gold! Interacting with your clients on a regular basis is NOT the same. You cannot assume that you know what your clients are thinking. Dr. Sabrina shares how she also put off doing the Wishlist interviews. When she did, one client suggested she start doing the retreats. She discounted the idea at first, then decided to take a closer listen to what her other top clients were saying. She started paying attention to the themes, and that was the inspiration for starting the Breakthroughs on the Bayou Retreat. Dr. Sabrina discloses a scary moment concerning one of the Wishlist questions she asked her clients. They were looking for direction on how to hire great people and other hiring challenges, but she had no solution for them at the time. This was her path to writing How to Hire the Best, and it completely changed the trajectory of her business. Two things that Dr. Sabrina noticed that happened with the Wishlist interviews: 1) “I don't know how I'll ever fulfill these dreams, wishes, and needs that the clients have.” 2) “I knew that! I do that all the time, it's no big deal.” This is actually some of the most powerful content in the Wishlist interviews because what those clients are talking about are your strengths, and your team's strengths, that you are doing day in and day out. They're a byproduct of what you do and how you do life, that your top clients are appreciating. Donna lays out the Wishlist interview process: In the Pumpkin Plan process, before doing the Wishlist interviews, we do our Top Client Assessment. List all the clients, and go through a series of questions about those clients, and figure out who the very best 20% are. The top clients are the ones you want to interview because the information you get from your worst clients is not helpful to you. What your clients are telling you is what they notice about you; what is important to them. When you see a pattern, those are the things that are important to your top clients. It's not what we think, it's what our top clients think that matters. You can do marketplace analysis, and you can understand what the competition is, but no one is going to have that deep understanding of your business and your unique area of differentiation like you will when you've done these Wishlist interviews. Seeing the patterns of what your top clients are saying and connecting the pieces is the “gold”. The Wishlist interview questions are not your typical questions. They are interwoven with psychology that helps us get real answers and not just answers that are socially acceptable, or that they're saying to be nice to us. Dr. Sabrina tells us her favorite question to ask, and why. Donna provides insight into listening between the lines at client feedback. Like attracts like. If we can take the language of our top clients telling us what they appreciate most about us and we incorporate that into our branding, marketing, messaging, now we are speaking the language of the people we want to attract. Dr. Sabrina gives examples of words and phrases that come out during Wishlist interviews, and that get used over and over on the Profit by Design podcast. Donna shares her favorite question to ask, and why. How the Leadership Bootcamp program evolved. The leader is actually the first follower, who becomes the leader and shows the other team members how to fall in line. The main reason why business owners don't want to do the Wishlist interviews is because it involves talking to people, and they don't want it to feel like an imposition. But, it's all in the phrasing. Donna has tips! There's another path to business growth besides growing your client base, and that's serving your best clients better. The Pumpkin Plan is a FUN book to read. Your clients are the reason you're in business in the first place! Build your best clients and find out what you can do to make them happy, and the clients who are making your life miserable can be let go. Links and Resources: FREE Download! Dr. Sabrina's 5 Favorite Wishlist Interview Questions + How to Make Your Time Worth $10,000 an Hour Dr. Sabrina's Favorite TED Talk on Leadership: Leadership Lessons from Dancing Guy Register your A-Player team members for Tap the Potential's Leadership Bootcamp: www.TapThePotential.com/Leadership Virtual Partner Advantage Pumpkin Planned their Business and hosted Dr. Sabrina and the Breakthroughs on the Bayou Retreat Participants for a tour of their company. Catch the behind the scenes in this video: https://www.tapthepotential.com/ep-3-of-6-what-really-happened-at-2019-breakthroughs-on-the-bayou-4-week-vacation-retreat/ NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Andrew Tvardzik is today's guest, and he and his family have been a part of the Better Business, Better Life™ program for several years now. Upon joining the program, they were committed to not only building a business and making sales but to also creating a great place to work. In Episode 95, Andrew shared with us about the transformation his company was experiencing, as well as the challenges that it was facing head-on. Today, he brings us up-to-date on his powerful entrepreneurial journey that, with the guidance of the Better Business, Better Life™ program, has given him an amazing life and business that he could have never before imagined. Andrew Tvardzik was first introduced to running a business at 10 years of age. He started mowing lawns and built an impressive clientele for a 10-year-old. At 14, he got a job working for a restaurant facilities maintenance company. Andrew worked there for 11 years doing everything from sweeping the warehouse to running crews as a lead man to operations managers. In 2015, he went into business with his father doing remodeling and real estate investing. In 2018, they added Andrew's brother, Samuel, to the team and started Cedar Ridge Log Homes. Their goal is to become the premier cedar log home builders in Deep Creek, Maryland. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: A great company supports life for everyone in the company. Andrew shares the difference between his life from three years ago, and what it is like today. Following your immutable laws keep you safe, and let you know which opportunities you should pursue. Andrew reflects on how his company differentiates itself on both a local and national level. The value in asking your client what kind of experience they would like to have. Andrew addresses the common feeling that contractors often have that being profitable is unfair to their clients. Our customers need us to be profitable so they can depend on us to be there. Would you like to get in on the Better Business, Better Life™ jumpstart? Make an appointment with Darren, our Success Team Lead. We would love to support more business owners in doing what Andrew is doing! Connect with Andrew! Andrew's Instagram Andrew's Facebook Links and Resources: Survival Trap 95: The Right Clients Bring Peace and Personal Growth with Andrew Tvardzik How to Make Your Time Worth $10,000 an Hour NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Adam McKee is a client in our Better Business, Better Life™ program, and our featured guest today. Adam is the owner of Contemporary Woods. He is growing his business and he is gearing up to hire A-players so he can have a great team. Dedicated to creating a great place to work and being an employer of choice, Adam is also taking our How to Hire the Best course. His effort and intention are what struck the Tap the Potential team, and that's what puts Adam in our “Great Place to Work” spotlight! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: 89% of entrepreneurs have no system for attracting and hiring A-players in their business. Adam explains what drew him to the Better Business, Better Life™ program. Adam was both a Mike Michalowicz fan and a Donna Leyens fan before he ever became a Tap the Potential client! Part of Adam's new vision became no longer allowing his employees to slow, stop, or misdirect him from getting to his goals. Adam discusses what has been implemented to allow his newest A-player to flourish. Adam summarizes his A-player theory. The Choice Map™ is a powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”, where they can explore, learn, and invite conversation from their team. How the How to Hire the Best course differs from other online courses that Adam has signed up for in the past. Adam shares his story, and what he has learned from his struggles. Connect with Adam: Visit his website, check out his LinkedIn, like him on Facebook, or follow him on Instagram! Links and Resources: How to Make Your Time Worth $10,000 an Hour NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday surrounded by idiots by Thomas Erikson
Simon Meadows of Sterling Coaching is our guest today. Dr. Sabrina was a featured guest on his podcast a couple of months ago, and today, he takes the hot seat. One of the things that most impressed Dr. Sabrina during their conversation was Simon's willingness to share and reflect on his own experiences and how he uses that to serve those who he coaches. As Simon is based in the UK, we get the added pleasure of hearing from him an international perspective of what's going on today in small business. Simon Meadows has owned and run his own businesses in many sectors such as construction, retail, importing, online learning, aviation, and business coaching. He has always shared his experiences, good and bad, with others so that they can benefit and he loves to do this every day. Simon likes to be honest and plain-speaking, which comes from his 30+ years of working in and with the construction sector. He now has the privilege of being a coach for over 12 years and he also coaches other coaches from around the world. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Both Dr. Sabrina and Simon are certified “Fix This Next” advisors! Simon shares some of the misconceptions he had about coaching when he first started out in his early 20s, and what he has learned in terms of how to be more effective. Dr. Sabrina walks us through a simple exercise for becoming self-aware when we're on the hook and emotionally charged. Decision-making: what's the best method? Simon reflects on some of the ways that having a coach can make a difference as a business owner. To Simon, coaching is simply about three things: awareness, education, and accountability. Even coaches have a coach! When someone shares their experience with you, you get to pick and choose what you'd like to take away from that. They aren't trying to impose their will on you. Perspectives on coaching through COVID. Tip: If you're a business owner who has built up massive debt during the coronavirus event and it's causing you to lose sleep, implementing Profit First is the ticket out. Oftentimes, when we have one problem in our business, there are more. Simon explains how Fix This Next coaching helps you to know what your business needs from you next. Join Tap the Potential's Entrepreneurs Take Your Life Back! Facebook Group. Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! Connect with Simon: Visit Simon's Website, like him on Facebook, listen to his Podcast, or follow him on LinkedIn or Instagram. FREE gift from Simon: Download your free, authorized copy of Mike Michalowicz's Fix This Next eBook! Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you'll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let's get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina's WEBSITE Dr. Sabrina's PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz The 5 Second Rule by Mel Robbins
When small businesses don’t manage credit and collections well, it has a big impact on us as business owners. It affects our ability to grow, it affects our ability to hire a team and expand, and it keeps us on a treadmill. Having “more money in your bank account” is what we’ll be discussing with our guest today, because being Profit First professionals at Tap the Potential, our focus is helping clients get their expenses under control in creating profit, and money leaking out just undermines that. We are so pleased to be speaking with Katie Keich today, who will be sharing her experiences in supporting business owners around this often-overlooked area in our businesses. Katie Keich is a senior credit & collections executive with over a decade of experience and a proven track record working in the logistics and supply chain industry. Currently, she holds the role of Chief Operating Officer at Central Credit Audit and Statewide Tax Recovery, in addition to being the CEO of her own consulting company, Full Advantage, LLC. Full Advantage, LLC is an outsourced solution for billing, credit, and collections. Full Advantage looks, sounds, and feels like an extension of your company without the hassle of hiring, training, etc. Previous to that, she held the role of Vice President of Commercial Services, building out a new division of commercial services offering customized workshops, training, and consulting for insideARM and The iA Institute. Before that, she worked her way up from being an accounts receivable specialist to Director of Credit & Collections as the organization grew from a franchise with under $5M in revenue to a global logistics organization with $1.5B+ in revenue. It was Katie’s responsibility to establish a credit policy, build a collections department, and train sales and credit associates across the country. As the architect of her organization's credit and collection policy, Katie achieved credit losses at one point of .3% on revenues of $650M, a record unheard of in the business-to-business space. She is a five-time winner of her organization’s Special Recognition for Outstanding Performance. When she’s not out educating companies on how to reduce their credit losses without sacrificing sales and increased revenues, Katie spends her time writing, singing, and hanging out with her husband and daughter at home in Pennsylvania. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Katie explains how to start with the end in mind with considerations and strategies. Why all business isn’t good business. It’s important to do business with clients whose immutable laws are very similar to yours. Understand your client’s way of doing business. Questions to consider when negotiating credit with your client. Katies shares her Top 3 reasons why businesses don’t get paid on time. Dr. Sabrina explains the purpose of the “Profit Audit” for Tap the Potential’s clients coming into their program. You’re invited to join Tap the Potential’s Entrepreneurs Take Your Life Back! Facebook group. Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! Katie provides an overview of how her collections process works. If you have payments and collections issues, don’t miss Katie’s closing thoughts and her free gift to listeners! Connect with Katie! Katie’s LinkedIn, Instagram, & Facebook Full Advantage, LLC’s LinkedIn & Facebook Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Today’s guest, Jeff Brown, wears many hats, one of which is being the host of a podcast that has been a tremendous service to those of us who really desire to grow in our leadership. Fortunately for us, he has a new book coming out, Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career, which will be released on August 31, 2021. Listen in as Jeff shares more about his book, his podcast, and leadership strategies, plus he offers many nuggets of information that you are sure to find useful! For nearly 34 years, Jeff Brown has earned his living behind a microphone; first as an award-winning broadcaster and, more recently, as an award-nominated podcaster, consultant, and speaker. In 2013, Jeff launched the Read to Lead Podcast, a four-time Best Business Podcast nominee, featuring interviews with today's best business and non-fiction authors including actor and author Alan Alda, Stephen M. R. Covey, Seth Godin, John Maxwell, Liz Wiseman, Gary Vaynerchuk, Simon Sinek, Brian Tracy, Nancy Duarte, and over 300 more. Jeff has leveraged his experience as a former on-air personality to not only forge a successful path for his own podcast, but also coach and mentor numerous other award-winning and nominated podcasters as well. Additionally, he has worked with several multi-million-dollar businesses on the launch of their podcasts, including two of the largest churches in the US, and has even consulted the US government. In 2016, Jeff was tapped by the largest university in Tennessee to begin teaching their brand new podcasting course. Jeff and his work have been featured in Inc., Entrepreneur, and Hubspot, the blogs of Seth Godin, Chris Brogan, Jeff Goins, and Social Media Explorer, as well as publications like The Nashville Business Journal, The Tennessean, and hundreds of other blogs and podcasts. Jeff currently lives outside Nashville, TN with his wife Annie and their three Dachshunds. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: When Jeff became consistent about reading intentionally, he began to see his career trajectory skyrocket. His upcoming book tackles, in part, how technology is impacting not only what we think, but how we think. Quick Tip: Creating an index in the blank pages at the beginning of a book allows you to easily find pages that you want to refer to later. Reading should be less about remembering the material, and more about how it impacts your thinking. Jeff suggests ways to set up your reading environment for maximum effectiveness What are some of the books that have been impactful to you that have changed the course of your life over the last few years? Please join our new Facebook group, Entrepreneurs Take Your Life Back!, and tell us about it! Jeff details five of the most common habits among the successful authors and business leaders with whom he has connected. How To Make Your Time Worth $10,000 an Hour: Download your Chart of $10,000 an Hour Activities! Connect with Jeff! Listen to his podcast by visiting his website, check out his LinkedIn, or follow him on Twitter and Instagram. FREE E-BOOK! Download Jeff’s gift to you: D.R.E.A.M. Big: 5 Personal Habits That Will Supercharge Your Life PRE-ORDER Jeff’s new book, Read to Lead, and save 40%! Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Who Moved My Cheese? by Spencer Johnson
If you have ever struggled with stretching and growing as an entrepreneur while working from your gifts, while still being able to serve your clients, then don’t miss today’s lively conversation with Ramon Ray! There’s so much we can learn from our guest today. We hope you’ll join us! Ramon Ray is an in-demand expert on small business success. He's a global keynote speaker, event host and emcee, entrepreneur, and best-selling author. Ramon inspires and educates thousands of business owners a year and works with leading brands to help them reach small businesses. He's the founder of SmartHustle.com and Entrepreneur in Residence at Oracle NetSuite. Ramon has started four companies and sold two of them, and his fourth book, Celebrity CEO, is about building a community and personal brand. Ramon has been invited to testify at the United States Congress and speak at the White House and has shared the stage with celebrity business thought leaders such as Seth Godin, Simon Sinek, Gary Vaynerchuk, and others. He's interviewed all five Shark Tank Sharks, including Daymond John, Barbara Corcoran, Lori Greiner, Mark Cuban, and Robert Herjavec. Ramon has also interviewed President Obama and joined Ivanka Trump at the Global Entrepreneurship Summit in India. Get to know Ramon better at http://www.ramonray.com. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: “Who am I, if this business doesn’t need me?” Balancing the highest and best use of your time as you serve. How To Make Your Time Worth $10,000 an Hour: Download your Chart of $10,000 an Hour Activities! Ramon shares his current growing edges after twenty years as an entrepreneur. Encourage your entrepreneurial team members to understand what your clients are going through and to be thought leaders in their own areas. Don’t stifle their growth! Ramon unpacks his areas of struggle with Dr. Sabrina. If working with someone does not serve you, refer the request to a different resource, so that you do not do that person a disservice. Smart partnerships and our individual gifts. Dr. Sabrina offers powerful questions to get the ideas and opportunities going. Connect with Ramon: Ramon’s website FREE Download from Ramon: The Celebrity CEO Blueprint Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Tap the Potential’s Success Team Lead, Darren Hopman, joins Dr. Sabrina in conversation today regarding the loneliness and isolation that entrepreneurs often feel. If you’re experiencing these same challenges, keep listening as we explore ways to build community and create that all-too-important connection, which is particularly needed during the difficult times that we all go through as entrepreneurs. We hope you are encouraged! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Darren relates a recent call from a troubled client, and the client’s mindset shift by the end of the conversation. Other entrepreneurs can offer us encouragement and solutions when we’re in a negative state of mind. Creating daily “touchpoints” for clients and other entrepreneurs is a way that helps us to move forward when confronted with a challenge. Dr. Sabrina offers two questions to ask yourself at the end of the day. Listening to our past podcast episodes each day is one way to be encouraged and a way to get your head in the right space. How to “better your best”. Our Entrepreneurs Take Your Life Back! Facebook group is a GREAT way to connect with others! Invite your friends! Join our powerful Better Business, Better Life™ program. We want to get you to that place where your business can run without you and you can have that great quality of life that you deserve. The importance of being fully rested and present with your clients. Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz The Five-Hour Workday: Live Differently, Unlock Productivity, and Find Happiness by Stephan Aarstol
Today’s guest, Jeff McMenamy, has quite a story to share, and in today’s interview, he and Dr. Sabrina journey all the way back to 2008, when he was on the cusp of something great. It is also how they first met. Dr. Sabrina has had the opportunity to work with him and watch his business grow. Listen in to hear this inspiring story of how Jeff has used his success to impact the lives of others and to build a great place to work for his team members. Jeff McMenamy is an Occupational Therapist who has been practicing for 31 years and in private business for 20 years. He is the Owner and CEO of Teton Therapy which is an outpatient Physical and Occupational Therapy company that has operated and managed clinics in Riverton, Lander, Dubois, Cheyenne, and Sheridan, Wyoming. During the COVID pandemic, Teton Therapy of Cheyenne and Riverton upgraded to new buildings. Jeff, his wife Mic, and their son Ian all work in the business. Teton Therapy has a management team in place which allows for day-to-day operations to take place without the owner's presence. Jeff and Mic enjoy taking a month off each winter renting a house in a warm location to spend time with family while enjoying outdoor activities. You may have seen them driving across the US trailering a boat along with two Kayaks, bikes, golf clubs, and fishing rods. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina shares her first impressions of Jeff upon meeting him in 2008. Jeff addresses the powerful question from Dr. Sabrina that gave him the courage to start growing his business. Having a coach for a sounding board is very important. Pumpkin Planning, in which Dr. Sabrina is certified, and Profit First have been instrumental in Jeff’s success. Asking team members what support they need is woven into Tap the Potential’s Coach Approach, and is a principle that Jeff still passes on to his managers. Jeff shares some of the employee benefits that his business has been able to start providing to its team members. An impactful video can be a great hiring tool. Jeff’s creative proposal for an alternative to a staff meeting. “What would Sabrina ask me right now?” Connect with Jeff! Check out his website and like him on Facebook! Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
On today’s episode, we’ll be discussing a very important topic, and that is how to get your team members to make decisions and take initiative to solve problems on their own. When business owners are asked about the best way that Tap the Potential can support them in having a better team, this issue is one of the most frequently requested. Listen in as Dr. Sabrina draws from her vast experience on the subject and takes you on a deep dive into how you can bring this about in your business, too, because there are multiple pieces to making this work! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The strategies that Dr. Sabrina shares today come straight from her upcoming book, The 4 Week Vacation (releasing October 2021), so you’ll be getting an overview of a couple of chapters! Remember that we are in a relationship with our team members and that relationship is a system. When one person in that system over-functions, it creates the opportunity for others in that system to under-function. When you change your behavior, it forces the others in the relationship to change their behavior, as well. How to help your team members step outside of their comfort zone: Be explicit with your team members. Acknowledge the effort and not the result. Properly equip your team members for success when it comes to making decisions and problem-solving. In order to be successful in delegating and having team members who take initiative, you need to be hiring A-players whose values align with the immutable laws in your business. If you’re struggling to hire A-players, you can read Dr. Sabrina’s book, How to Hire the Best, or sign up for the next How to Hire the Best COURSE. Learn how you can become an employer of choice! By delegating, what opportunities does this free up for you? Download your FREE Chart of $10,000 an Hour Activities for ideas on what you can be doing to add value to your business. Dr. Sabrina walks through your compelling vivid vision, immutable laws, field of play, and the “filter” questions. This is taught at a much deeper level in the Better Business, Better Life™ program. The Survival Trap helps to illustrate how the day-to-day decisions we make have long-term ramifications. “Q-Storming” is a process of brainstorming powerful questions that often leads to new insights and new possibilities. Remember, the questions we ask determine the solutions we find. If we don’t like the solutions we’re finding, we need to be asking better questions. Dr. Sabrina shares some “decision-filtering” questions that you can use with your team to help make better decisions. Don’t forget to celebrate the effort, rather than the result! Links and Resources: Ep. 137: How She Turned Her Business Around During COVID with Cathy Anesi NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz The Game of Work by Charles Coonradt The Road Less Stupid by Keith J. Cunningham
Today’s guest is Cathy Anesi, a member of Tap the Potential’s Better Business, Better Life™ program. She has an incredible story to share, and just wait until you hear about her NEST program, which is both innovative and cutting-edge. Listen in to hear how Cathy has transformed her business from barely surviving to profitably thriving! Cathy Anesi is the Owner and Director of The Lighthouse Retreat and Wellness Center. She is a Licensed Clinical Social Worker with extensive experience working with individuals of all ages, families, and groups. She supervises the therapeutic staff at The Lighthouse. She is a Reiki Master, has Certifications in Cranial Sacral Therapy, and completed level 4 training in the PURE healing light energy. Cathy’s sessions are unique in that she utilizes energy healing modalities combined with traditional psychotherapy where appropriate. This method is an extremely effective way to help clients process sometimes painful emotional issues easily in an environment of support and healing. Cathy’s passion is facilitating groups concentrating on the empowerment and self-care of women. Her compassion and non-judgmental Spirit offers a space that is nurturing and healing. Cathy is also a Level II EMDR therapist. (*Eye Movement Desensitization and Reprocessing is a form of psychotherapy that was developed to resolve symptoms resulting from disturbing and unresolved life experiences. It uses a structured approach for treatment of trauma-related disorders such as post-traumatic stress disorder, anxiety, and depression. Clients are able to free themselves from the hold that these negative experiences have on their lives after completing treatment.) She received her MSW from Fordham University Graduate School of Social Work with a concentration in children and families. She has worked extensively with families of children with disabilities within the Westchester County area through Early Intervention and The Committee for Preschool Education. Currently, Cathy provides family therapy using the NEST modality in conjunction and collaboration with the other Lighthouse therapists. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Cathy describes the crossroads she found herself at right before she joined the Better Business, Better Life™ program. Implementing the steps set forth in the program helped Cathy’s business to not only survive but to thrive in less than ten months. Dr. Sabrina shares the increasing revenue, net profit increase, and gross margin numbers of how much Cathy’s business has grown during COVID, between Q1 of 2020 and Q1 of 2021. Cathy provides an overview of The Nest Program that is offered at The Lighthouse. Cathy discusses the biggest challenge that she has found in her business. Dr. Sabrina details the benefits of taking a 4 Week Vacation. Leadership Bootcamp is a six-week course that teaches your A-players how to take leadership roles within your business. Understanding the psychology of A-players and how to attract them to your business is taught in the How to Hire the Best course. Making an investment in coaching is making an investment in ourselves. Connect with Cathy! The Lighthouse Retreat Facebook Instagram Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
In today’s episode, Mark Ostach joins Dr. Sabrina in a conversation centered on digital wellness. Mark helps people find the courage to connect – with themselves, their purpose, and with the people in their lives, both online and offline. Mark's goal is to restore energy and focus to organizations battling modern life’s non-stop pace and growing sense of disconnection. Mark knows what it’s like to feel disconnected having compulsively checked his phone for over a decade. He’s on a mission to teach us healthy digital habits so we can improve our digital wellness and create deeper connections with things in life that matter most. Mark holds degrees in psychology and technology with an interest in behavioral neuroscience. He is determined to remind the world that human connection is the most powerful connection we have. A nationally recognized speaker on Digital Wellness, Mark has done two TED talks and spoken to thousands of people all over the country encouraging them to embrace a culture of digital wellbeing. Go ahead and check your phone one last time and get ready to be inspired by Mark Ostach! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Mark discusses the correlation between our online activities and how we think and feel, and how the psychology of technology became an obsession for him. Replacement therapy can work when we want to take a break from technology. However, social media can still be a slippery slope, even when we intend to take a break from it. Dr. Sabrina and Mark share their strategies for distancing from social media. Mark explains the perspective we should have on digital wellness. Mark teaches organizations how to create more meaningful connections online. While you’re online, find space that shows your vulnerability, courage, grace, and empathy. This makes using technology more meaningful. You don’t have to violate your digital detox by being online, just be more intentional with how you’re using the content you access to encourage, uplift, and provide meaning to others. “If You Really Knew Me”: a game to play that creates more intimacy. Mark shares the five things that promote digital wellness on the individual level. Be thoughtful and intentional in using technology to support connection. Connect with Mark! Visit his website, check out his LinkedIn, and get a FREE eBook copy of his book, Courage to Connect. Links and Resources: Voxer: Walkie Talkie App for Team Communication Slack: Where work happens NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
We often talk about how we, as entrepreneurs, are A-players, and how our businesses benefit from hiring A-players, so who could possibly think that there’s a dark side to this, an Achilles heel of being an A-player? In today’s episode, guest Nick Pavlidis reveals what we need to be aware of around this dark side as we work on designing our businesses that give us our lives back. Nick shares so many inspiring nuggets of wisdom that you may even find yourself experiencing a total mindset shift during this conversation, so please join us! Nick Pavlidis is a lawyer-turned-ghostwriter, podcaster, and course creator. Nick helps thought leaders write books that build more momentum during the writing process than most books build over their lifetime. He also helps writers turn their talent and passion for writing into a profitable ghostwriting business. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Nick shares the compelling story of why he transitioned from a law career into a writing career, and how making these decisions surrounding that transition gave Nick his life back. Dr. Sabrina and Nick discuss the lessons he learned during that period of time. The downside to being an A-player is learning to set boundaries. Dr. Sabrina explains why this is imperative to the entrepreneur. What value could you be providing when you’re not in the weeds? What’s being missed with your top clients? Understand the value of what you and your business offer. When we, as entrepreneurs, own our value and recognize and work from our strengths, the value gets delivered to our clients. Nick shares information about his course, Booked!, which is designed for thought leaders. This course will walk you through the same process that his ghost-writing clients go through to help achieve success and teaches you how to use the book-writing process as a way to generate revenue and new opportunities. Connect with Nick! Follow Nick on Twitter and Instagram, check out his various websites: Nick Pavlidis, From Book to Booked!, Authority Ghostwriting, and Ghostwriter School; and listen to his podcasts at Five Minutes with Dad and Confessions of a Terrible Husband. Links and Resources: Suggested Listening: 24: From Weeders to Leaders – Tapping into Your Team’s Greatness with Jeff McManus NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Over the last fifteen months at Tap the Potential, we have been surveying entrepreneurs that take the Better Business, Better Life™ assessment over whether their businesses are giving them the quality of life they deserve. In preparation for the release of Dr. Sabrina’s newest book, The 4 Week Vacation, which is coming out in October 2021, we’re crunching the numbers and running the stats on this assessment, and she will be sharing some preliminary information with you today. If you find yourself identifying with these numbers, just know that you are not alone! Dr. Sabrina offers some simple steps that you can start taking immediately - today, even! - that will create a higher quality of life for you and make you more effective when you’re working on your $10,000 an hour activities. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: 76% of small business owners who have taken Tap the Potential’s assessment find it hard to “switch off” and not think about the business. More than half of the respondents say they have neglected basic needs, such as sleep, healthy eating, or social interaction because of work. 57% feel that it is taking increasing efforts to accomplish simple tasks. Almost 75% report that their moods fluctuate based on how the business is doing. Veggies First is a mindset. It is critical that we take care of ourselves first. When we do Veggies First, it makes us better, stronger, and more resilient. When we’re consistent, we improve the quality of our thinking, our idea-generation, and our decision-making. Each Veggies First that we do is a small step forward to taking our life back from our business and builds not only our own strength but our business’s strength toward our 4 Week Vacation. Dr. Sabrina offers suggestions towards, and the benefits of, getting in our Veggies First. A 4 Week Vacation presents some unique opportunities for high-quality leisure time. A customized permission slip for you to do your Veggies First? Yes, please! Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Ikigai by Héctor García and Francesc Miralles
Welcome to the second part of a two-part series featuring Melissa Swire, Dr. Sabrina’s executive assistant! Today, Dr. Sabrina and Melissa discuss the fear of letting go and delegating, the important qualities to look for when hiring an EA, as well as some tips on what to do if things go awry with your EA. If you’re wanting to free up your time to do those $10,000 an hour activities, then you’re going to find this episode very helpful! Melissa is the Founder of the Servant-Hearted CEO, Co-Founder of the non-profit Patriots Cove, and the Elizabeth Dole Fellow for the State of Pennsylvania. She helps entrepreneurs maximize executive-assistant relationships so that together, they can get their lives back. Her course and coaching program, the Servant-Hearted CEO Executive Assistant Certification®, prepares executive assistants to support business leaders remotely, ending overwhelm and freeing up their time to do the things they love. Melissa is on a mission to bring financial stability to disabled military veteran families. For every course sold, one is given to a military caregiver, and together we make an impact. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina and Melissa share that Melissa will be taking on a different position within Tap the Potential, and Dr. Sabrina is getting a new EA: Nichole! What drives the entrepreneurial fear of not wanting to let go of tasks. Melissa describes how she manages Dr. Sabrina’s ideal-day calendar. How saying “no” is really saying “yes” to your clients and to the most high-priority meetings. It’s important to share with your EA the parts of work that really energize you. An EA is your gatekeeper! Qualities to look for in an A-player executive assistant. When something goes wrong, learn to take a look at systems before you take a look at people. Melissa offers tips on how entrepreneurs and business owners can work more effectively with their EAs. Connect with Melissa! Connect with her on LinkedIn, like her Servant Hearted CEO Facebook page, and check out her Website! FREE Workbook Download: How to Get Started with an Executive Assistant Melissa’s Tip: Use the http://www.tapthepotential.com/10k/ download in conjunction with her EA download! This will help you to see all the things you are doing that are holding your business back. Part 1: 132: Why an Executive Assistant Should Be Your First Hire to Free Up Your Time with Melissa Swire Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
An executive assistant can make a huge difference in your life as an entrepreneur, as Dr. Sabrina can attest. Her own EA, Melissa Swire, joins her in this eye-opening discussion on how executive assistants can take so much off your plate that you have time for those $10,000 an hour activities that are the hot topics among many of Tap the Potential’s clients. In addition, an executive assistant is a forward-thinking, strategic partner, as you will hear in their conversation. Melissa has tremendous insight into how to teach us entrepreneurs to let go so that we can grow our teams and have that opportunity to work from our strengths. Melissa is the Founder of the Servant-Hearted CEO, Co-Founder of the non-profit Patriots Cove, and the Elizabeth Dole Fellow for the State of Pennsylvania. She helps entrepreneurs maximize executive-assistant relationships so that together, they can get their lives back. Her course and coaching program, the Servant-Hearted CEO Executive Assistant Certification®, prepares executive assistants to support business leaders remotely, ending overwhelm and freeing up their time to do the things they love. Melissa is on a mission to bring financial stability to disabled military veteran families. For every course sold, one is given to a military caregiver, and together we make an impact. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Melissa shares the compelling story of how she got into the world of executive assistants. Melissa is very involved in the military caregiver community and is passionate about providing people (many of whom have left high-level, corporate jobs) with the skills to be an EA and the opportunity to stay home and care for their military spouse. The inspiring history and mission behind Patriot's Cove. How describing your ideal day to your EA can give your EA the confidence and insight needed to organize your calendar to your distinct advantage. Having a dedicated two-week period to focus on projects while minimizing meetings is very productive. Dr. Sabrina explains how she and Melissa worked together to make her calendar flow very efficiently, which enables her to be fully present with people when she knows what to expect. Melissa provides tips and tricks to organizing a calendar. Melissa addresses common misgivings and fears when considering hiring an EA. To consider: If you had an executive assistant to help you create your ideal schedule and to follow that schedule to protect your time, what would your life and your business look like 60 and 90 days from now? NEXT WEEK: We will have a follow-up episode around the fears of letting go, and how to delegate effectively so that your EA can take things off your plate for you, what qualities to look for, and more! Connect with Melissa! Connect with her on LinkedIn, like her Servant Hearted CEO Facebook page, and check out her Website! FREE Download: How to Get Started with an Executive Assistant Melissa’s Tip: Use the http://www.tapthepotential.com/10k/ download in conjunction with her EA download! This will help you to see all the things you are doing that are holding your business back. Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Grab your pen and paper, because in this insightful conversation, today’s special guest, Galen Emanuele, will be sharing plenty of golden nuggets of wisdom around culture and ways to be the kind of leader that your business and your team need you to be so that you have a business that gives you your life back. Don’t be surprised if you feel compelled to take some notes! Galen Emanuele reframes the way teams and organizations establish culture, communicate, and perform together in business. His unique content is full of actionable tools to massively improve team dynamics, communication, EQ, and generate high-level performance and engagement. A highly sought-after international speaker, with clients including Microsoft, Safeway, and NASA, Galen is also a world-class improviser, having taught and performed improv for many years including touring with the cast from Whose Line Is It Anyway? An authentic, captivating teacher and performer, Galen has a unique gift of being able to cut through the noise and fluffy language to translate broad concepts into simple, practical skills and mindsets. Developed over thousands of hours on stage working with audiences and teams Galen’s profound truths and tangible takeaways permanently change the way humans show up in business and life. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Galen discusses his propensity of natural curiosity and his passion for, and definition of, culture. Establishing the right kind of culture requires a strategic approach, just like any other part of your business where you desire success. Take the values that you have and translate them into actual behaviors and mindsets. Galen explains the concept around the “Yes, and” culture of cohesive, highly-engaged awesomeness and how it applies to business. There is a surprising and profound parallel between “improv” and being an effective leader. If you want to be impressive as a leader, make your team look brilliant, and make your client look brilliant. The Choice Map™ is a powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”. Galen discusses the huge impact that the simple act of asking for feedback has on a leader. What the phrase “tell me more” can teach you. Consider how you can set your team members up for success. Ask your team members what support they need from you. Galen suggests asking these same three relationship-building questions of your direct reports every quarter during a 20-minute meeting: What am I doing great? What is my biggest area of opportunity to improve? What would a 10/10 look like for me? Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Connect with Galen! Visit his website, like him on Facebook, follow him on Instagram and Twitter, connect with his LinkedIn, or subscribe to his YouTube channel! Our Free Weekly Video Drop: The #CultureDrop - Join the CULTURE DROP
It is through our connections with others that we are able to grow continually. When we meet those who have made it through the school of hard knocks, and those people are willing to share those experiences with us, it allows us to hopefully short-circuit some of the hard knocks as we learn and grow from their experiences. Three of the people who play a huge role in Dr. Sabrina’s network with whom she would feel comfortable reaching out to if she were struggling with something (or feel comfortable in supporting them during their struggles, as well) are with us today: Donna Leyens, John Bates, and Darren Virassammy. Listen in to learn the value of community around you as an entrepreneur, as seen through the eyes of these very special people. Darren Virassammy believes we have the power to create the workplace culture we envision, where people are engaged, valued for being valuable, and playing to their strengths. 34 Strong Co-Founder and TEDx Speaker Darren Virassammy leads the team that serves alongside you to make that a sustainable reality, whether you lead an army of one or a large organization. Donna Leyens is the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact as small business growth strategists. John Bates’s “why” is to unleash what is great in all of us, so that it can live in the world. John lives that “why”, and he has a lot to share. He has spoken, hosted, and coached for over 35 different worldwide TED and TEDx events. The amount of vulnerability, openness, self-reflection, and honesty that a well-done TED-format talk requires is second to none. The insights into leadership, success, and fulfillment in life that John has gained from his years of experience with this allow him to share some of the biggest, most powerful secrets of truly successful leadership that exists. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Donna not only trains Pumpkin Planning Strategists, but she is also passionate about building community with other entrepreneurs. John is also a community-builder and looks for ways that he can be a gift from his gifts. People from different professions can have amazing insights into your own profession. Reflections are shared on how different their lives and businesses would be if they all hadn’t met Mike Michalowicz. Darren’s talk on strength at a ProfitCon compelled Dr. Sabrina to share his message, including with those with whom she worked because it had such an impact on her life. Being approachable and remembering where you came from can make a huge difference in somebody’s life. Join our new Facebook group, Entrepreneurs Take Your Life Back! and see how you can benefit from the power of community. It’s important to see examples of others in the community who are succeeding at working less and becoming more effective at what they do. Learn to feel comfortable with asking yourself what it is you need help with right now, and with putting that out in the community so that the community can support you and come forward with the gifts. Once you get past the idea that you have to be perfect everything becomes easier. Links and Resources: Facebook Group: Entrepreneurs Take Your Life Back! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Mentioned: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Survival of the Friendliest by Brian Hare and Vanessa Woods The Live Launch Method by Kelly Roach Connect with Donna: Facebook Group: Pumpkin Planners Rock Donna’s Website: Pumpkin Plan Your Biz Connect with John: John’s Website: Executive Speaking Success FREE TEDx Tips Course Connect with Darren: Company Website: http://www.34strong.com/ Darren’s LinkedIn Free Exercise Download: Grind. Greatness. Genius. (PDF)
We know that different is better when it comes to marketing and standing out with our businesses, especially in competitive industries where our customers and clients are comparing on price. However, if we’re different and we can’t help our customers and clients appreciate the value of our difference, then what do we do? Our guest today is a client in Tap the Potential’s Better Business, Better Life™ program, and he helps us dig into the question of “Is different really better?” Join us for this fun episode as we look at creative solutions that will help answer this question not only for him but for many others, as well. Larry Robert Minnick, Jr. prefers to go by Rob and is the CEO/ President of Minnick’s Inc. and Minnick Training Center. He has 39 years’ experience in the Heating and Air Conditioning field, in particular with Mechanical Design & Building Performance for owners. The reason Rob decided to concentrate on the family business was that he loves what he does and it allows him to meet people and he enjoys a challenge. Rob Minnick earned his certifications from the State of Maryland, Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, United States Green Building Council, and National Comfort Institute. He lives in Burtonsville, MD, with his wife Dawn. They have 3 children, 1 grand-daughter, and 1 dog. When Rob is not working, he likes to spend time with his family, play drums, travel, and play golf. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Rob shares the three questions that consultants told him to ask himself and his brothers when they were buying out the business from their father. Once Rob learned to take a deeper dive into his company vision, it went from being a half-page long to being a page and a half long. He relates how and why his team members were excited when he shared his vision with them. Rob’s team members are excited to be actively involved in setting their own goals. Rob has a deeper knowledge of problems than his competitors, so communicating with homeowners on the deeper issues that their HVAC system is experiencing is the biggest challenge that Rob currently faces. This is what Rob finds the most difficult, and where he will find the greatest opportunity to differentiate himself. Educating influencers who deal with the customer before the customer deals with Rob is one path that Rob will take to resolve the communication issue. Dr. Sabrina explains the “halo effect”. How to position yourself as the authority. It’s important to identify your top referral sources. These are key places to educate. Connect with Rob! www.minnicks.com Links and Resources: BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Mentioned: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz The Game of Work by Charles Coonradt
Welcome to the third and final episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners! Today, we’re going to look at how to get our teams focused on making their time worth $10,000 an hour. This is the point where that $10,000 an hour mindset becomes extremely valuable. Once you’re managing this way of thinking for yourself, you can get your team members on board with it, too, by helping them to understand what that business sweet-spot is, how their role contributes directly to supporting the sweet-spot of the business, and finally, assuring they are confident in the knowledge of what their most valuable contribution is toward this sweet-spot! In order to support you in working through this special series, you’ll want to download our workbook and “Chart of $10,000 an Hour Activities”, at www.tapthepotential.com/10k. Let’s dig in! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: If you still haven’t download the workbook (which includes the “Chart of $10,000 an Hour Activities”), please visit www.tapthepotential.com/10k. SPECIAL INVITATION: When you download this workbook, you’ll be invited to join our private “Take Your Life Back” Facebook group! Please join us for fun, education, contests, and prizes! The Survival Trap helps to illustrate how the day-to-day decisions we make have long-term ramifications. Powerful questions we can use with our team members. A-players who are a good fit with your core values or immutable laws in the business are 900-1200% more productive than warm bodies. A-players should be encouraged to work from their strengths. Tips on how to identify our team members’ strengths. When the whole team understands the value of working from strengths, the whole team can support and look for others on the team who can pick up the slack, and who can do that thing that one team member does not enjoy doing. How you can use the “Chart of $10,000 an Hour Activities” when thinking about their opportunities for advancement. Tap the Potential’s Leadership Bootcamp is for clients’ A-player team members who are ready to step into leadership roles in the business. Don’t miss out on taking our assessment! It is the fastest way to figure out where the most valuable use of your time is to increase your quality of life and improve the profitability of your business. Links and Resources: Get access to the $10,000 an Hour Workbook, including our Chart of $10,000 an Hour Activities, at www.tapthepotential.com/10k Part 1 of the Series: 126: How to Make Your Time Worth $10,000 an Hour Part 2 of the Series: 127: How to Make Your Time Worth $10,000 an Hour Strategic Planning Series: Part 1, Part 2, Part 3, and Part 4 Download the Strategic Planning Series Workbook HERE! Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit QUIZ: How to Hire the Best COURSE: How to Hire the Best Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz The 4 Week Vacation by Dr. Sabrina Starling PhD - To Be Released!
Welcome to the second episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners! Today, we’ll get into ways of utilizing the 80/20 principle more effectively in your business, and how to combine that with the Profit First system. You’ll be hearing the secret to multiplying your profit by 100-900% in the next twelve months (or less!), plus this will free up your time in your business AND you’re likely to have a much better attitude toward your business by the time you implement these principles. In order to support you in working through this special series, you’ll want to download our workbook and “Chart of $10,000 an Hour Activities”, at www.tapthepotential.com/10k. Let’s dive in! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: If you missed downloading the workbook (which includes the “Chart of $10,000 an Hour Activities”) last week, please visit www.tapthepotential.com/10k. It’s important to understand that 20% of our efforts are responsible for 80% of the results that we get. 20% of the clients and customers in our businesses are responsible for 80% of our revenue. Setting a modest goal to increase revenue by 25% from the top 20% of your clients by delivering additional value generates an additional $200,000 per year based on one million dollars yearly revenue. This frees up considerable time and allows you the choice to drop 80% of your (PITA) clients and customers. There is a huge impact of being “at choice”! A tremendously powerful, brain-storming exercise to take your team through. (Hint: This meeting is a $10,000 an hour activity!) Comparing $10 an hour activities with $10,000 an hour activities in your business. Why you must have the Profit First system in place at your business. (Tip: We’re Profit First professionals here at Tap the Potential and can support you in getting your system in place!) Take our assessment to identify key systems to put in place in your business that will allow you to free up more of your time and have a better quality of life. NEXT WEEK: The importance of aligning your team members and getting them working from their strengths. Links and Resources: Get access to the $10,000 an Hour Workbook, including our Chart of $10,000 an Hour Activities, at www.tapthepotential.com/10k Part 1 of the Series: 126: How to Make Your Time Worth $10,000 an Hour Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit QUIZ: How to Hire the Best COURSE: How to Hire the Best Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz The 4 Week Vacation by Dr. Sabrina Starling PhD - To Be Released!
One of the most popular topics of conversation among Tap the Potential’s family of business owners is “how to make your time worth $10,000 an hour”, and we’re going to be taking a deep dive into this topic today. This is the first episode of a three-part series, and over the next few weeks, we’ll be talking about how to avoid the most common and costly missteps when working on your business and the secret to multiplying your profit by 100-900% in less than twelve months time (and freeing up your time while doing so!). PLUS, you’ll be hearing two questions that will get you laser-focused on your $10,000 activities in your business that will help multiply your profit. Making the most of your time spent working on your business is the very first step to taking your life back from your business. Your mindset will shift significantly over these next few weeks around how you show up and how you’re spending your time in your business. In order to support you in working through these next few weeks, you’ll want to download our “Chart of $10,000 an Hour Activities”, at www.tapthepotential.com/10k. Let’s get started! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Your $10,000 an hour activities are going to be different than someone else’s. Learning how to focus on the unique gifts and talents that you bring to your business helps create the value in your time. Here’s a little experiment for you to take a mental inventory of your business. The biggest value we get from the $10,000 an hour time we spend working on our business is the impact on the quality of our life. Our assessment looks at the quality of your life in relation to the systems you have in place in your business. Are you in a dysfunctional relationship with your business? “Confessions of high-level entrepreneurs” Anytime we’re putting a system in place that serves the top client or customer or is in relation to the sweet spot of the business, we are operating within the realm of the $10,000 an hour activity. Some personal examples of $10,000 an hour activities. What you can learn from the 5 Question Survey that Tap the Potential sends out to all of their clients at the end of the year. The two powerful questions that get you super-focused on your most valuable activities. You can also find these two questions, as well as your chart, in your $10,000 an hour downloadable workbook. Join our podcast Facebook Group and share what your “one thing” is that you’re going to do today that will make everything else easier or unnecessary. NEXT WEEK: Some very eye-opening math around the 80/20 principle that will help you see ways to increase the revenue of your business while freeing up your time! Links and Resources: Get access to the $10,000 an Hour Workbook, including our Chart of $10,000 an Hour Activities, at www.tapthepotential.com/10k Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit QUIZ: How to Hire the Best COURSE: How to Hire the Best Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz The 4 Week Vacation by Dr. Sabrina Starling PhD - To Be Released! The One Thing by Gary Keller
Ronan Walsh has been working in Digital Marketing, specifically SEO for close to 10 years and is a lecturer in Web Design and Digital Marketing in Ireland. He's the owner and founder of Digital Trawler a SaaS Marketing Agency based in Ireland. Digital Trawler helps companies with their marketing strategy and messaging and having experts in SEO, paid adverts, social media and conversion rate optimization. Questions Could you share with us a little bit about your journey? How did you get to where you are today? You are big into digital marketing and search engine optimization, affectionately known as SEO. Can you share with us how you think SEO has changed over the past 10 years and as a business, especially in light of COVID and the pandemic globally, what do companies need to do to get to the top of their industry or their area where their SEO is concerned? What are some of the things they need to look for when they're hiring a Digital Marketing Consultant? Because you have a lot of people out there who market themselves in this capacity, but do they have that requisite knowledge and experience and exposure like what you just explained here to us to ensure that you're picking the right person. Could you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read recently or about that you it many years ago, but it still has a great impact on you. Could you share with us what's the one thing that's going on in your life right now that you're really excited about - either something that you're working on to develop yourself or your people? Where can listeners find you online? Do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of help to keep you focused and get you back on track, if for any reason you get derailed or you're de-motivated, do you have one of those? Highlights Ronan’s Journey When asked about his journey, Ronan shared that he actually think it's kind of similar to Yanique’s journey where he started off, kind of in tourism, he didn't really know what he wanted to do. So, he did a lot of kind of backpacking and he was a Surf and Kayak Instructor and he was primarily focused on the kind of tourism and travel industry. And that was kind of, he supposes, where his passion was, but he realized that it wasn't a long-term plan, like there's nobody on the beach who's a surf instructor who's 40 plus. They might be wealthy in terms of spirit and how they're feeling, but there's nobody, he supposes with a family of three kids or something like that, or that they have a house and kind of security and a pension and things like that. So that was kind of eating away and in the back of his head, maybe in his young twenties and he was wondering how exactly he could try and kind of progress in his career. So, he finally was backpacking, he met a few people in the industry, in the kind of linen and clothing industry in India. And he started importing clothes into Ireland and he set up three stalls or kind of shops around the country. And he was running those in his early twenties, which was a fantastic experience. What he wanted to do was try and push those as far as he could. And that's really where Digital Marketing came into play because he realized that he was getting up at three or four in the morning to drive stock across countries and keep shops up to date. And he was trying to manage staff and make sure that there was a little bit of profit left for him at the end of the day. And he built a website to try and expand that and to not rely on the brick and mortar kind of model as much, it came to realize soon after that, that it wasn't actually going really be sustainable, but during the time building the website, he learned how to code, he learned how to do SEO, he learned how to do Google ads. And there was a local agency that took him in underneath their wings, and then showed him a lot of what he could do. And then that's when he realized he had a real talent for Digital Marketing and that there was a real sense of passion to trying to help other people achieve their dreams, whether it's getting their website ranking or helping them with a Google ad strategy. And then there's also helping the customer at the end of the journey. So for example, one of his first clients was a bridal boutique. And then if you're able to match the person to the right dress, the customer at the end also wins, so not only does the business win, but the customer is getting exactly what they want. So there was loads of reasons for him to kind of get into Digital Marketing. And eventually that company that took him underneath their wing was bought out and they started passing leads onto him and he kind of fell into a freelance role. And from there then it's just grown into what Digital Trawler is today. There's five other people working in there, working on web design, Google ads, search engine optimization, social media, they have a project manager and then there's himself as well. So, it's a nice little business that is kind of running and their aim is to really kind of help others fulfill their dreams with business development. How Has SEO Changed Over the Past 10 Years Ronan stated that that's a really good question because it's changed a lot over the past 10 years. So, originally when he would have started off his digital marketing journey and doing SEO for other companies, it would have been a lot of what's known as on-page optimization, which is, for anybody who has a WordPress website, that's kind of Yoast, filling in titles, descriptions, keyword placement in your paragraphs and in your text, on your blogs and on your pages and making sure that all of that is correct, but that's only a very small part of it today, whether it's completely blown into what he would describe as marketing, like SEO is kind of a term he'll use now to describe marketing in general, because you have to have a content plan, which means your branding has to be on point. You have to really understand your customers, issues that they're having in order to find the content that you need to write about. You need to have a PR strategy that gets you exposure out there and links back to your website. Your website needs to be in tip-top order, there can't be any security, or technical issues with it. And then, like he was saying, there is obviously the element of on page where you need your titles and descriptions and things working for you as well. It needs to be visually appealing. And of course, there's a little bit of Social Media involved in it as well. That kind of falls underneath the PR element as well, that you're kind of getting your own brand out there a bit more, and you're developing your business in the traditional sense, but Google picks up on that a lot more these days than they would have back in the day. And that's really what kind of SEO is today in his eyes. That all-encompassing view as to “How can we really drive our business online, where are our audience, what forums are they on? Can I get my business there? Can I get a link back to my website? Can I get my local press or my national press or my industry press to write an article about me and push my brand out there that little bit more again, so that people know me?” And Google's constantly picking up on all of these and they're looking for how frequently you're doing it. They're looking for what sort of authority do the other websites have, and they're tying this all together and they're giving your website a score, and then that score is how you're competing for that number one position on Google. Me: And the competition on Google is global as in, when you're ranked on Google, is your company being ranked across the globe or is the company being ranked as the best in your country? Ronan stated that that's a really good question. So, search engine optimization, so there's a tool called search console. And in search console, you can choose whether you're global or whether you're country specific. So, when you are global, you're competing across the world. So you're telling Google you're more open to having people come to your site from anywhere in the world but you're competing across the world so it becomes a little bit more difficult and there's a number of elements that you have to bear in mind, such as like where your website's hosted. So for example, he’s in Ireland at the minute but he has a niece in Australia and they were searching for a birthday present for her and they were on all of these toy shops and the toy shop image on the product page loaded so slow that they had to leave the site, they were waiting maybe 10 minutes. But that's an issue and it's kind of slowly being eradicated, but it's an issue to do with that in Australia, that website probably loads perfectly, in Ireland it's to come the whole way across the other side of the world so it can actually take quite a while for that image to be processed. And so, you would kind of combat that by using something called a CDN, not to go too complicated on it, but basically it’s a Content Delivery Network. So, basically your website isn't just hosted in Australia, it's hosted on multiple servers throughout the world. So, it's things like that become more complicated as you expand your targeting area, where if you say, “Look Google, I just want to target Ireland.” Google would give you a preference, so you'll kind of be given a higher priority to rank there. And of course then there’s your country-specific domain names as well. Like in Ireland, they have .ie in the UK there is .co.uk And if you buy a domain name with that, or you're using that domain name, well then your specifically tied to that country. So, there are a number of factors to take into consideration. And then on top of that, then you have languages, so languages, or even another more complicated element where you have to have specific bits of code on each page to tell Google what language unlocked browser should be prioritized for this particular page. And if there's alternative versions of it, what are those alternative versions and do they all link correctly together. So there's quite a few moving parts. So to answer the question, it's entirely up to the person who is developing the site, or who's running the business. Personally, he targets across the world and that's what he’s focused on. That's why he’s here on a podcast with Yanique and trying to push the Digital Trawler brand, he’s trying to push the Ronan Walsh brand a little bit more across the sea and trying to attract people and get people interested in his brand. And then this, even what he’s doing now is considered SEO, if you were to leave a link or even on the page where you're writing the podcast, that's giving Google a sign that, “Okay, Ronan's out there, he's doing podcasts and he's talking about Digital Trawler and I can see that comes from Yanique's website, which is very iterative in the podcast area. So just that ranking maybe Ronan for more podcast keywords.” and then that's kind of the way Google works. So it's really about getting out there and getting your name out there as much as you can and being as creative as possible. Because when he first came to SEO, it was a little bit boring in the sense that you'd go in, you would optimize a keyword, your page would rank a little bit more and you'd be focused on ranking. Now it's about creativity that you're going out and you're wondering, “How can I get more links back to my site? How can I get people to pick up on this content so I'm beating the competition and I'm getting higher score than them?” And that he supposes really helping them kind of develop really good campaigns and things like that, because it's creativity really is getting back to marketing basics, which is fantastic. Hiring the Right Digital Marketing Consultant with the Requisite Knowledge, Experience and Exposure Me: So a lot of our listeners are small to medium size business owners and they've listened to a lot of what you've said about how SEO has changed over the last few years and especially as you went into the details a while ago, positioning yourself either country-specific or global in terms of being seen across different platforms. But let's say for example, they don't have the experience in-house in their businesses to do this on their own and they're going to hire a digital marketing consultant. What are some of the things they need to look for when they're hiring somebody? Because you have a lot of people out there who market themselves in this capacity, but do they have that requisite knowledge and experience and exposure like what you just explained here to us to ensure that you're picking the right person. Ronan stated that it's a minefield out there, you are 100% right. There are hundreds of consultants and the biggest thing for him, and he thinks this doesn't just go for SEO or digital marketing, but it's communication. They see it the whole time they're working with web developers, they're working with other digital marketing agencies and PR agencies and things like that and you can see projects kind of snowball and next thing the client's saying, “Well, you didn't deliver this.” And the client saying, “Yeah, but I asked for this.” And it becomes a back and forth and those engagements can get really sour. So for him, it comes down to making sure that the owner understands what they're signing up for. So expectations from the outright and you're agreeing on, this is the end goal. This is how many users I want signed up, this is how many email addresses I have to or leads I have to generate from this or this is how much revenue or return on advertising spend that I need to get back. So there are very clear goals for an agency to go, “Okay, I can do that for you.” And it becomes very clear then as well that if you have that set out at the start, it becomes a lot easier to have a conversation if your agency isn't hitting their targets, if you have not defined at the start, you can go back to them and say, “Look, this is what we set out to achieve. We're not doing it. We need to wrap this up or you need to change what you're doing.” So that is kind of one area to look out. The other thing that he sees is a lot of SMEs, maybe if there's 5 or 6 employees, they might look at maybe taking on a marketing staff. He often finds that those marketing staff aren't able to deliver on what the owner wants. They're quite good at agreeing to saying, “Yes, I'll be able to deliver that at the start.” And they don't really know what they are able to deliver and you can't expect one person to be able to do SEO, Google ads, social media, like update your website and expect them to be able to do all of that and do it to the level that Coca-Cola or Nike or any of those sites are doing. And he thinks that that's kind of the expectation that a lot of SMEs have. So you need to support that person in their role or else, maybe perhaps get an agency in to define what their role is going to be, and maybe give them some freelancers to support them in that role as well. So you might have an agency come in, design the strategy, set up the processes, train your marketing admin person in what they should be doing and looking out for, and then have some freelancers behind that person to support them in the SEO role or the Google Ads or social media or something like that. Like, you know it yourself, you're running a podcast like editing this takes time, then there's the promotion on social media and just straightaway there, you're onto podcast editing, you're on social media, scheduling and admin in terms of replying and things like that. And you've got graphic designs, there's three different skills there that are needed in order to produce a podcast. And then you stick it up onto your website as well. So now you need kind of the technical knowledge there. So like really you should have four people there that you were able to go, okay, podcast is done. It gets sent to John, who's going to edit it. There's another person there who's going to schedule all the social media posts. There's Emma who's going to put together the images using Canva. And then there's Joseph who's going to upload it to WordPress and you need that team behind you in order to actually really deliver. And there's a whole load of freelancers out there who are looking for that work and they're quite happy to take on that work as long as it's kind of consistent. He thinks that's kind of the trick to keeping those freelancers happy. They want freedom that they're able to maybe spend time with their kids or collect them and drop them to school. And they still want a life outside of us, but they're quite happy to kind of go on maybe an hourly contract per month or something like that that will allow you to produce quality content that will get your name out there. And you can come to an agreement, fair enough. Their price per hour might be a little bit more than what it would cost an employee, but it's going take them half the time and it's going to be twice as good. App, Website or Tool that Ronan Absolutely Can’t Live Without in His Business When asked about an online resource that he cannot live without in his business, Ronan stated that there's so many. He mentioned they're entirely remote. They rely on a lot of apps for our communication in particularly. There’s many there that might be irrelevant like Gmail is priceless to us and just being able to communicate by email and Slack is another one. But he thinks one in particular actually is Teamwork. So, it’s actually an Irish based company, www.teamwork.com and it's a project management software. And once a week, they go through all of that, they upload all of the tasks, they make sure that himself and the project manager sit down and they go, this needs to be done for such and such a client and so on. And they make a big list out and then they upload that to Teamwork and everybody by Friday evening will know all of their jobs that they have to do the following week so that they're able to plan. And every Monday morning, then they have a team meeting with everybody. They run through all of the tasks and then they communicate over Slack in the week to make sure everything's running okay. Without Teamwork, they'd be lost because they're able to share files for certain clients and it's really been a great lifesaver. So if there's any agencies, whether they're digital or whether they're accountants or whatever it is, he'd recommend looking into that. It's kind of similar to like Asana or Trello or something like that, but Teamwork just kind of seems to have a little bit more functionality than all of those, a little bit of a learning curve at the start, but definitely worth it. Books That Have Had the Greatest Impact on Ronan When asked about books that have had the biggest impact, Ronan shared that the two books that he read recently, one is Clockwork: Design Your Business to Run Itself by Mike Michalowicz. And then there's Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by him as well. In fact, actually he read Clockwork and he liked the book so much that he went out and bought all of his books that he'd ever written. So yeah, it's pretty good. So, he has another book by him, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz and Fix This Next: Make the Vital Change That Will Level Up Your Business that are next to read on his list. But Clockwork is basically talking about how your business should be able to kind of run basically by itself. So it's kind of similar to like The Four Hour Work Week, which he’s sure Yanique is familiar with, but, it's maybe a little bit more practical than that. So it's talking about being able to give yourself a month off and the idea isn't that you need a month and you deserve a month off and all of that. It's more that if your business can last a month without you, like within a month, you're going to have your invoicing, you're going to have new sales come on and you're going to basically like every cycle runs at least once in a month. And basically, it kind of takes you out of your comfort zone to let go of loads of tasks as owners of businesses. So like particularly SMEs where we're terrible for jumping in and trying to fix issues that our employees and maybe there was a communication issue or maybe they didn't do it exactly how you like. If you can leave those things, you need to be able to move on and look for new clients and set up processes and then move on again and focus on growing the business, that’s what Clockwork is about. And then Profit First is all about kind of cashflow management. So, there's a law of which is Parkinson's law, that if there's kind of a void to fill, you will fill it. So basically, if you're given a task and used to do it within a week, you'll get it done within that week. But if you're given a month, it'll take you the month as well. And it's the same with Profit First, which is when your bank account is full of money, you're very likely to spend it on kind of new ways without a huge amount of strategy going behind it. He talks about setting up these kinds of different bank accounts and that you're basically using kind of like an envelope system through your bank accounts to run your business. So you have a certain amount for expenses, you have a certain amount for profits, certain amount for tax, certain amount for paying yourself. And they've only just set that up and it's going to be exciting to see how well it works, but it's going to force him to maybe cut some expenses that he probably doesn't really need. What Ronan is Really Excited About Now! Ronan shared that something they're doing themselves actually at Digital Trawler that he’s quite excited about is they're going to start bringing out new courses pretty soon and they're going to be free. So like Yanique, they want to help business owners, so they're going to have, and he might be a bit overenthusiastic with this, but he thinks by the end of February, they should have a Google Analytics course out. They noticed that a lot of marketing managers really struggled with analytics and trying to extract data and understand what's going on in it. So they're going to have a course coming out, it's going to be free. And similarity with SEO, Google ads, there's going to be free courses there for that as well. So get onto their mailing list and as soon as they're available, you’ll be getting the first invite to it. Where Can We Find Ronan Online Me: So that dovetails very nicely into my next question. So they listened to this podcast, they're really intrigued about what your company is doing, Digital Trawler, especially the whole concept of how SEO has changed. And of course, how to hire that right person to assist you in building and developing and getting that presence that you need across the globe, depending on the platform that you operate on. And then you drop this great nugget to say, you guys are going to be releasing free courses in relation to helping people understand the data better. Where can they find you online? LinkedIn – Ronan Walsh Website – www.digitaltrawler.com You'll be able to find all the resources in there as well. They have a free Google, their free audit as well, just from an SEO perspective so they will give you feedback on your site at no charge. They have some plugins there as well that help you identify where your users are coming from. So, that's www.digitaltrawler.com and you'll be able to sign up for those courses there as well. Quote or Saying that During Times of Adversity Ronan Uses When asked about a quote or saying that he tends to revert to, Ronan shared that there's one that he finds himself going back to year after year, which is, “Actions make money.” And basically the more actions you take, the closer you are to getting to what you want to do and it's just really simple and it's really easy to action. So just break down your tasks and just get out there and get them done. And that would be for any entrepreneur, that's kind of it, of course, having a clear plan behind it really helps you identify which actions to take. But if you're taking the wrong action, you're better off learning about it sooner. So the sooner you take that action, the sooner you learn that that was the wrong one time and the sooner you're going to find the right one. Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners Links Clockwork: Design Your Business to Run Itself by Mike Michalowicz Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz The ABC’s of a Fantastic Customer Experience Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!
Watching today’s guest grow her business over the last five years or so has been a real pleasure. Andrea Walker joins us in a conversation about the struggles she had with bringing on team members early on in her solopreneur journey, and the success she enjoys today. Andrea and her business, Smartly Organized, are featured in a case study in Dr. Sabrina’s latest book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members. You are sure to recognize yourself in many parts of this inspiring discussion and experience some of your own great “A-ha!” moments. Certified Professional Organizer® Andrea Walker is passionate about helping her clients. As owner of Smartly Organized, a professional organizing firm headquartered in New Jersey, Andrea and her team have been helping discerning clients accomplish their organizing goals since 2010. Her company specializes in offering sanity-saving solutions to keep you on track before, during, and after your move. With her proprietary SmartMove™ system her team will declutter, organize, and stage your home for a quick and profitable sale and then make your new house a home in as little as one day. Her attention to detail and high level of service set her apart from her peers, making her your trusted partner. A Smartly Organized move is the smartest move you will ever make! Andrea has been quoted in various publications, appeared on the TV show “Hoarders: Buried Alive,” and was interviewed on NBC’s home improvement show “HouseSmartsTV” where her work organizing 250 pair of boots and shoes was featured in a segment. Prior to launching her own firm, Andrea held senior positions in risk management at various well-known financial institutions. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Andrea attributes the success in building her team to the process that is outlined in Dr. Sabrina’s How to Hire the Best series. Andrea shares the impact of writing a great job ad. One epiphany that Andrea experienced was Dr. Sabrina’s observation that A-players hang together. Immutable laws and the value of the process in building teams that we take pride in. There is wisdom in regularly seeking input from others. We don’t really know how we’re different from others in the same industry, so we need to hear outside feedback on how other people see us and how our clients experience us. Growth is not always easy, but staying stagnant is not an option. Knowing your sweet spot is essential to attracting the best to your business. Pumpkin Planning your business is not required before you decide to hire, but it would make it a more efficient process. Testimonials tell us what our top clients are paying attention to, and we can improve on these things to attract the better clients. Links and Resources: QUIZ: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join ourBetter Business, Better Life™ program. BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Frequently Mentioned: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Digital Pratik Reloaded | Blockchain, DeFi, NFTs, Digital Marketing & Personal Branding
On episode #166 of the Digital Pratik Show, I am discussing The Secret Ingredient To Become A Social Media Influencer in Any Field. Listen to this with 100% Attention Till The End.-Hope this episode adds value to your life :)-► Subscribe to my FB Messenger Bot for exclusive vip content & updates: digitalpratik.com/vip-► Check out my Alexa skill: www.amazon.com/Digital-Pratik-Marketing-Podcast/dp/B079HVN23B/-► Subscribe to my YouTube channel here: digitalpratik.com/youtube-► So who is Digital Pratik?-He is a 30 years old dude who is a 3 times proud dropout by choice from final year of engineering and a very proud Digital Marketing Consultant & Personal Branding Expert and someone who is a hard core practitioner of social media platforms. He preaches & teaches his tagline to everyone which is Learn, Apply & Share which he calls the LAS Formula.-Daily he learns something new in his life, daily he applies that something new which he has learnt in his life and daily he shares that something new, which he has learnt and applied in his life, with other people through creative #socialmediacontent !-Started his journey with only Rs. 300 on his name in the bank account, he started with call center jobs in 2010 and started learning digital marketing as a side hustle.-► Here are a few links to know more about me & my work:-1.) https://www.onlinemillionairesummit.in/home where i am one of the speakers for Personal Branding & closing high ticket clients.-2.) https://digitalpratik.com/mystory will tell you more about my story-3.) https://instagram.com/digitalpratik where i am treated as a popular social media content creator having a very loyal and engaging audience !!!-4.) Discussing 11 important questions with "Entrepreneurs Of India" @eoindia... From a 3 times dropout to a Popular Content Creator: https://eoindia.com/episode127/-YouTube video for the same is: https://www.youtube.com/watch?v=Nm8J9XU5OcQ-► WOULD LOVE TO CONNECT WITH YOU ON SOCIAL MEDIA:-Instagram | Facebook | Twitter | Linkedin | Snapchat | YouTubeWebsite | My Story | TikTok--- Send in a voice message: https://anchor.fm/digitalpratik/message
My guest in this episode is Sharon Vornholt. Sharon Vornholt is the owner of Innovative Property Solutions in Louisville, KY. She has been investing in real estate since 1998 and has been a full-time wholesaler since 2008. Sharon is best known as a marketing and branding expert for real estate investors. She has helped hundreds of people refine their brand and create marketing plans that work. Sharon is the creator of the Louisville Gals Real Estate Blog and the popular podcast “Let's Talk Real Estate Investing”. She is also mentor and a coach who loves helping others start and grow a profitable business that allows them to live an entrepreneurial lifestyle. Sharon co-hosts several live events each year on branding and marketing. Share your thoughts with me on Twitter @mclaubscher and Instagram @cashflowninjapodcast Click To Tweet: How To Build A Powerful Real Estate Wholesale Business If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on Itunes so more people can find us! so more people can find us! Interview Links: Louisville Gals Real Estate Blog Recommended Books: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran Support Our Sponsors Healthy ONNIT, use coupon code GETONNIT to receive 10% off your order @ www.cashflowninjahealth.com Wealthy Fundrise, a great way to participate in commercial real estate investments. Learn more @ www.cashflowninjawealth.com Wise Audible, download any audio book for FREE when you try Audible for 30 days @ www.cashflowninjabook.com Killer Resources! Money Masters Playbook Cashflow Ninja Cashflow Investments Checklist Cashflow Ninja Cashflow Toolkit Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post! Also, please leave an honest review for the Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates, please follow me on twitter @mclaubscher and instagram, @cashflowninjapodcast. Special thanks to for joining me this week. Until next time! Live a life of passion and purpose on YOUR terms, M.C. Laubscher
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